Cool of the Day

Cool of the Day

A Ministry/Business Plan

Contact: Kevin Cushing

(310) 904-2595

kevin@cooloftheday.org

Cool of the Day

Table of Contents

WELCOME LETTER – 3

OUR NAME -5

DEMOLISHING STRONGHOLDS – 6

THE SHOW – 7

SHOW RUNDOWN – 9

PRODUCTION SCHEDULE – 10

KEVIN CUSHING – 11

RADIO SYNDICATION – 13

PRODUCT OFFERING – 15

SCRIPTURE TOUR – 16

EXPENSE – 19

REVENUE GROWTH – 20

PROFIT AND LOSS – 21

OPPORTUNITY SUMMARY – 22

APPENDIX

WHAT WE BELIEVE - 23

Cool of the Day

Welcome Letter

Dear Friend—

Thank you for reading this. And before you go very far, I want to be clear about something

important. This started out and remains a ministry plan. The first objective of this plan is to

facilitate a large number of people becoming excited about Jesus Christ, and having their

relationship with Christ deepened and solidified if they already know him. The fact that this

is a business is critically important, but it grows out of the first objective, which is exposing

people to Christ and helping them know him more completely.

As I have planned this enterprise over the years, and as God has shaped my experience and

desires toward the accomplishment of this plan, I have come to the conclusion that a for-

profit business structure is the most conducive to carrying out the ministry objectives God

has in mind. This is because the plan in its execution will create a viable brand with unique

and valuable products that will be widely appreciated by the spiritually-seeking public and

by ministry professionals. There is a demonstrable and viable revenue stream that will be

created by this ministry that will allow it to be self-sustaining and will position it for growth

immediately, so that it need not rely on charitable donations for its start-up or long term

viability. Its price points are low and its value proposition compelling to people seeking low-

cost entertainment and inspiration in these recessed economic times. The revenue and

expense plan for this ministry is justifiable and allows for it to be profitable at an early stage.

The “for-profit” business structure will allow us the greatest flexibility in decision-making

and responding to the needs of the public who will be ministered to. Being a business puts

us in the same category as many Christian publishers, broadcasters and media producers

who have entered the commercial arena to accomplish ministry objectives, but who are

creating products with economic viability and who therefore seek the independence and

flexibility that a for-profit structure affords.

With that said, it has long been my feeling that whoever joins us as a financing partner

should possess the qualities and motivations of a true partner in ministry with us. It is my

firm belief, as I have tried to demonstrate herein, that we can provide a compelling rate of

financial return for our partners, and from a fiscal point of view, it will be the number one

priority of this business to see that funds entrusted to Cool of the Day are treated as

precious resources--that they be nurtured to grow and produce.

(cont.)

-3-

Cool of the Day

Welcome Letter(cont., p.2)

At the same time, it is my belief that the accomplishment of our ministry objectives, which

would mean blessing and encouraging many people and the inclusion of many more lives in

the kingdom of God, will bring an added and priceless dimension of satisfaction to our

financial partners, so that the combination of financial and spiritual reward can become a

source of deep fulfillment for all involved.

Please know that any funds extended towards this business will be treated as if given to the

Lord, with a deep respect for the sacrifice and trust that those capital resources represent.

Every aspect of this business will be nurtured to realize maximum effect from our

expenditures, and you will never be out of our thoughts in the consideration for how our

finances are to be utilized. It is my desire that the Lord should say to all of us, when this

venture is accomplished, “Well done, for how you invested the resources that were

entrusted to you,” and it is equally my desire that you should feel inclined to say the same

to me whenever we report back to you with repayments.

My commitment to you is complete transparency and accountability with the funds we

utilize, and that expenditures will never be significantly re-directed from the plans contained

herein without an open and timely communication to you about our progress, our decisions,

and our rationale for any such decisions. I invite you to join us in what I expect to be a

deeply rewarding and Christ-honoring venture for us all. To God be the glory for the things

He will do. And may you feel deeply glad for having decided to be a part of it.

Sincerely,

Kevin Cushing

Founding Principal

Cool of the Day

-4-

Cool of the Day

Our Name

“Cool of the Day” is a phrase taken from the Bible, in the third chapter of Genesis, where it

says that God was walking in the garden of Eden “in the cool of the day.” It stirs up images

of intimacy and access, of approachability to God. It suggests that before the fall of man,

God could be easily found and directly conversed with, surrounded by the beauty of the

garden He had created for man to occupy.

Today, God still makes himself available for refreshing interactions every day, though our

challenge is to look past the many distractions that compete for our attention, the things

that tempt us not to listen for God’s voice.

The promise of the Cool of the Day organization is that we create programming and

resources that invite people who are seeking God to find him within settings that are

relevant, memorable and refreshing.

We try to open up space in people’s lives, creating appointment-worthy radio, audio

resources and public events, where they can have dynamic interactions with God. This will

be mostly accomplished through an innovative daily radio program, “Cool of the Day,”

broadcast five times a week on Christian radio stations. It is carried forward in our audio

and printed resources that spin off from the program, and will be ultimately realized in a

three-times-yearly public festival event that will be held in different regions around the

country.

We also seek to conduct our business in a manner consistent with our mission. We want to

drink from the same fountain that we are offering to the public, to be daily invigorated by

God’s presence and let that refreshment flow towards our audience, our vendors, our

employees, and our financing partners.

-5-

Cool of the Day

Demolishing Strongholds

In the gospel of John chapter four, Jesus predicted that a time was coming when God would

have followers who worshipped Him “in spirit and truth.” This suggested a new type of

worship was coming—one that engaged the whole person—their intellect as well as their will

and emotions. Cool of the Day exists to facilitate that kind of complete and satisfying

experience of God’s presence.

We’ve coined a phrase for what we do—”the emotional apologetic.” We create

programming that addresses people’s intellectual needs to understand God better, as well

their desire to have their emotions and humor touched and addressed. We employ the latest

music and cutting edge comedy to penetrate the heart emotionally even as we’re delivering

a content-filled message. We’re striving simultaneously for artistic validity, cultural

relevance and mind-changing content. We feel it is at the meeting of the mind and

emotions that the Holy Spirit is invited by individuals to do its most effective work.

From a mission perspective, we seek no less than the “tearing down of strongholds” that

hold themselves up in opposition to God. These strongholds exist in most of our lives, in the

form of mistaken beliefs about God, resistance to God’s entreaties, a sense of defeat,

failure, perhaps anger in relation to God. A lack of knowing who God is in His entirety.

These are all battlegrounds where Cool of the Day will engage, not with fierce or brow-

beating tactics, but with the cool refreshment of truth told artfully, humorously and

beautifully. We write and perform, not with superior wisdom, but with a demonstration of

the Spirit’s power. Our comedy is written and inspired from the point of view of Colossians

2:15, where it says that Jesus disarmed the “powers and authorities, making a public

spectacle of them.” Our intention, by making people laugh in our program, is to expose

various tactics of the enemy that are at work in the world today and to hold those tactics up

to scorn, disarming them of their power.

At the end of the day, we keep in mind that there is nothing particularly special about us to

deliver this package, but there is unending power in God’s ability to use us. We answer His

call and bring into play amazing tools and people that he has put at our disposal—and that

includes you, our financing partner. This is a mission that will change lives and yield

kingdom-sized results. There is no work more urgent, no result more rewarding. We look

forward to the partnership of like-minded servants of God.

-6-

Cool of the Day

The Show

Cool of the Day will deliver a 15-minute daily radio program (five days a week) to Christian

radio, recorded in front of a live audience in Southern California, utilizing a house rock band,

a core team of comic actors, quality musical guests, and significant readings from Scripture.

Imagine the warmth and familiarity of “A Prairie Home Companion,” but with the musical

and comedy edge of “Saturday Night Live,” then seasoned with deep Biblical messages.

(Although the program is just 15-minutes a day, we will record four programs in one session

in front of a weekly audience, and each 15-minute program will contain the elements of

comedy, live music, devotional material and Scripture.)

But let’s back up. Did we say, “significant readings from Scripture?”

How does that fit in with comedy, rock music, and a fun atmosphere, you may be thinking.

Our answer--it will fit seamlessly, when we execute the show according to the vision God

has for us. Cool of the Day will turn on a dime from provoking laughter to touching

emotions, from outrageous to serious, from tearing down pretensions to building faith.

In fact, we mean to read through the entire New Testament every four years on the show!

(approximately 15 verses per day.) What is more, the public reading of Scripture will be a

common theme woven through both the festival events we will produce as well as the radio

show of Cool of the Day. We believe when people are exposed to God’s unfiltered word,

delivered in beautiful and entertaining settings, their hearts will be opened to a fresh

experience of God’s voice speaking to them.

Cool of the Day is a new type of Christian entertainment. A hybrid of a cutting-edge rock-

based comedy show with the heart of a ministry vehicle. People who attend the show live or

listen on the radio will find themselves alternately propelled with laughter, swept away by

intimate musical performances, and moved and awed by a fresh presentation of the

Scripture, that will be thematically woven through the entire show. It will become a daily

“must listen” for those who are seeking original entertainment with a Christian perspective,

or who simply want to hear from God in a fresh relevant format that is not available

anywhere else. For Christian ministry professionals and worship leaders, it will become a

major

(continued)

-7-

Cool of the Day

The Show(cont., p.2)

supplier of original worship drama and worship concepts that they may utilize in their own

congregations. It will break new musical artists to the public, and introduce future hit songs

to Christian radio. Cool of the Day will become a national phenomenon, and it will

eventually play on hundreds of Christian broadcast radio stations (of which there are over

2000 in North America). It may even play well as a weekend package on many secular

stations in the Bible belt, because of its fresh use of sketch comedy and the latest music.

People tuning in for their weekly dose of Cool of the Day will experience something akin to

the joy God wants his people to feel when they gather in community and celebrate His

presence even while they struggle with real issues throughout their week. Cool of the Day

will be something unique in Christian radio. A show that embraces real issues, real life pain

and dilemmas that people are experiencing, but it will explore them with a passionate sense

of humor and a continuing focus on the perspective of God’s word.

We expect those tuning in to feel that they have truly heard from God each day, in what will

become the most unique daily devotional on the market. We want listeners to feel that God

has spoken to their individual circumstance and that within the community of God’s people,

they have found a place of delight, of refuge and celebration--a place found only in “the cool

of the day.”

Cool of the Day will become a national brand, representing the finest in innovative and

entertaining Christian devotional content.

Throughout the year Cool of the Day will also offer live, festival-type events that

encourage people to experience the presence of God in a public setting through innovative

presentations of Scripture reading and music, set among multiple venues within a particular

city or region. Because of the uniqueness of both types of programming, they will support

each other in gaining publicity and brand awareness.

-8-

Cool of the Day

Show Rundown-9-

RunTim e S how Ele m e nt

0:00 to 1:00 Cold Comedy Opening

1:00 to 1:30 Show Opening Announcements

1:30 to 4:30 Comedy Sketch

4:30 to 7:15 Scripture

7:15 to 10:45 Song Performance

10:45 to 12:45 Devotion

12:45 to 13:30 Closing Announcements, including offer

The following represents a typical rundown of a Cool of the Day episode

Cool of the Day

Production Schedule-10-

(120 Original Shows, Three 22-day Scripture Tours Annually)

Date EventJ ul 11 2010 Pilot Taping #1 (4 shows)

Aug 01 2010 Pilot Taping #2 (4 shows)Aug 15 2010 Pilot Taping #3 (4 shows)Aug 29 2010 Pilot Taping #4 (4 shows)

Oct 3-24 2010 ScriptureTour Southern California (22 churches, 22 nights)Nov 05 2010 Tape broadcast shows 01001 - 01004Nov 12 2010 Tape broadcast shows 01005 - 01008Nov 19 2010 Tape broadcast shows 01009 - 01012Dec 03 2010 Tape broadcast shows 01013 - 01016Dec 10 2010 Tape broadcast shows 01017 - 01020Dec 17 2010 Tape broadcast shows 01021 - 01024J an 07 2011 Tape broadcast shows 01025 - 01028J an 14 2011 Tape broadcast shows 01029 - 01032J an 21 2011 Tape broadcast shows 01033 - 01036J an 28 2011 Tape broadcast shows 01037 - 01040Feb 04 2011 Tape broadcast shows 01044 - 01048Feb 11 2011 Tape broadcast shows 01049 - 01052Feb 25 2011 Tape broadcast shows 01053 - 01056Mar 04 2011 Tape broadcast shows 01057 - 01060Mar 11 2011 Tape broadcast shows 01061 - 01064Mar 18 2011 Tape broadcast shows 01065 - 01068Mar 25 2011 Tape broadcast shows 01069 - 01072

Apr 3-24 2011 Spring Scripture TourMay 06 2011 Tape broadcast shows 01073 - 01076May 13 2011 Tape broadcast shows 01077 - 01080May 20 2011 Tape broadcast shows 01081 - 01084May 27 2011 Tape broadcast shows 01085 - 01088J un 10 2011 Tape broadcast shows 01089 - 01092J un 17 2011 Tape broadcast shows 01093 - 01096J un 24 2011 Tape broadcast shows 01097 - 01100J ul 01 2011 Tape broadcast shows 01101 - 01104

J ul 10-31 2011 Summer Scripture TourAug 26 2011 Tape broadcast shows 01105 - 01108Sep 02 2011 Tape broadcast shows 01109 - 01112Sep 16 2011 Tape broadcast shows 01113 - 01116Sep 23 2011 Tape broadcast shows 01117 - 01120

Oct 2-23 2011 Fall Scripture Tour

Cool of the Day

Kevin Cushing

Having a pastor for a dad and a radio talk show host for a mom, Kevin grew up comfortable

in front of audiences—and with a passion to convey God’s truth in fresh and relevant ways.

By the time Kevin reached college, he had already appeared in dozens of plays, including

numerous productions of Shakespeare. His versatility in adopting widely different

characters and voices had already established him as a sought-after character actor and

lead.

By the age of 21 he had written, directed or produced numerous original productions for a

church of 2000 members, as well as for a local high school. By 23, he wrote, directed and

produced the award-winning Christian film “Heavensent” which was nationally distributed by

Gospel Films, and which garnered three “Christian Oscars” including Best Children’s Film.

His documentary “Conceived In Liberty,” a $500,000 production that he produced and

directed at age 24, was aired nationally in primetime on PBS.

In his late 20’s Kevin worked as a licensing administrator for famed Hanna-Barbera

Productions, during which time he secured numerous professional acting and voice-over

roles, including nationally aired commercials and announcing jobs. He even once filled in as

the voice of Boo Boo in a Yogi Bear cartoon!

Kevin went on to be a Director of Development at Paramount Pictures, developing television

and feature film scripts for a star actor under contract to Paramount. Later he worked in

both operations and development for Matinee Entertainment, a children’s entertainment

company owned by Malaysian media giant Astro Entertainment. During his time at Matinee

Kevin briefly headed up game show development, and produced two half-hour television

pilots in Kuala Lumpur for shows his team developed.

During Kevin’s time in the entertainment industry, he remained heavily involved in teaching

and developing original worship concepts for his 2500-member church in Orange County,

CA. He helped launch an original contemporary service for the church, and contributed

much sketch material, comedic and dramatic, to multiple services for this innovative church.

(continued)

-11-

Cool of the Day

Kevin Cushing(cont., p.2)

Having spent much of his career on the creative side of management, Kevin went on to pure

operations management for a leading media asset management company, Preferred Media

in Burbank, CA, serving clients such as Paramount, 20th Century Fox, HBO, E-TV, CBS and

others. In this capacity, Kevin aligned the operational procedures between the company’s

Los Angeles, Chicago and New York divisions, writing a unified operations manual for the

company.

For the last five years he has headed up the Southern California operations for Corporate

Express Business Interiors, the largest contract furniture dealer in North America, and now a

subsidiary of Staples. Kevin held GM responsibility and P&L accountability for a $30 million

division within an $8 billion company, prior to the Staples acquisition. Kevin refers to this

last five years of his career as “like earning a practical M.BA.,” adding rigorous management

experience in a multinational corporation to his skills as a producer and performer of

entertainment.

Kevin is known as a skilled manager of people—able to establish processes and clear goals

and lead a team to the accomplishment of measurable objectives. Kevin is adept with

managing a P&L profitably, and yet retains his ability to create distinctive entertainment

tinged with deep ministry messages. Recently Kevin was recruited to be General Manager

of Ringling Brothers Barnum and Bailey Circus, completing five interviews around the

country with Feld Entertainment before concluding that the intense travel would not suit his

family.

However the desire to lead a creative and diverse team in the execution of a live

entertainment enterprise, (and in the case of Cool of the Day, one containing the

opportunity to lead people closer to Jesus Christ) is a mission that Kevin is driven and

qualified to fulfill.

-12-

Cool of the Day

Radio Syndication

There are over 2000 Christian radio stations in North America. A great majority of these

stations accept programs, sometimes the majority of their programming, on a fee-for-time

basis from Christian ministries. Some of the stations are non-profit and some are

commercial stations selling ad time in addition to accepting fees for ministry programming.

Many of the commercial Christian stations are music-formatted, with local or syndicated

deejays. Many Christian stations (both commercials and non-profit) are talk-formatted, and

carry a combination of local and syndicated ministry programming.

Most of the popular Christian talk programs (such as Focus on the Family, the Bible Answer

Man, Truth for Life, Turning Point) appear on your local station due to fees that they pay the

station or its parent company in exchange for air time. These ministries in turn support

themselves by offering resources to listeners in the form of books, pamphlets or CDs, and/or

by soliciting donations directly. If enough listeners feel benefited by the programming being

offered, then they support the program through direct contributions, or through responding

to offers to purchase resources that the ministry produces. Or the listener may make a

contribution and receive a resource as a thank you.

The plan for the Cool of the Day weekday broadcast is to include an offer at the conclusion

of each of our 15-minute programs, directing listeners to our website, and focusing their

attention on a variety of resources offered there. It is our plan to produce many compelling

audio and printed materials from the substance of our recorded devotional entertainment

program, and our expectation is to receive on-line orders of these products sufficient to

cover both the cost of radio airtime as well as the overhead of producing the shows and

conducting other ministry activities. In the section that follows this we describe the range of

product that will be offered through our website (www.cooloftheday.org) and highlighted on

our program. Our revenue projections are realistically conservative, estimating that only 1

in 400 listeners will regularly purchase resources. A big part of our strategy is to create

loyal subscribers who purchase not just a single resource (although CDs and books are

available for individual purchase), but who will subscribe to ongoing resources as they are

produced monthly or quarterly. Following are some figures giving examples of air time

costs and expected revenues for an average time period in a sample month.

(continued)

-13-

Cool of the Day

Radio Syndication(cont., p.2)

-14-

$200

Average cost to air a single 15-minute episode in one time period on an average Christian radio station. (This takes into account a quarterly purchase of the same time slot each day, and not the price for a single airing in isolation.)

$4,400 Average monthly cost to air a broadcast in a regular time slot on a Christian radio station (with 22 weekdays per average month)

50,000Average audience size that would available to hear the program for the above cost*

100,000Average number of unique listeners to a particular broadcast time over the course of a month

$7,414Targeted gross profit dollars derived monthly from each regular time slot* *

$3,014Gross monthly profits from each broadcast time slot to be applied towards overhead and the cost of production (GP$ minus airtime)

250Average number of individuals orders generated per month from a particular broadcast time slot

$29.66 Average gross profit dollars per order* * *

0.0025Number of purchases per month relative to the number of unique listeners tuning in.

0.0002Of listeners tuning in on a particular day, the number who make a purchase

Notes to the above:

*

If a station had a smaller listenership than this figure, then we would expect the fee for broadcast time would be reduced proportionally, but we would expect our broadcast fees overall to average $0.004 per listener per day.)

**Gross profit dollars are defined as gross income generated after the direct costs of physical product and shipping are deducted from total sales.

***

This average is realistic given the presence of many subscription offers in our product list, in which listeners are encouraged to pre-order multiple products that will be sent to them in subsequent months.

TABLE – Cost and Revenue Per Monthly Time Slot

Cool of the Day

Product Offering-15-

TABLE – Products To Be Offered Through Daily Broadcast

P roduct De scrip tion S a le P riceG ross

P rofit $$

Estim a te d pe rce nta ge of

to ta l orde rs

M onthly S k etc h CD (Individual unit)

Contains perform anc es of 15 original c om edy s k etc hes tak en from the Cool of the Day broadc as t, plus

bonus c om edy m aterial

$16 $10 25%

M onthly S k etc h CD (6-m onth s ubs c ript ion)

B uy er rec eives the c urrent m onthly s k etc h CD, plus the nex t five CDs of

this ty pe, as they are releas ed.$87 $51 4%

M onthly s k etc h CD (12-m onth s ubs c ript ion)

B uy er rec eives the c urrent m onthly s k etc h CD, plus the nex t 11 CDs of

this ty pe, as they are releas ed.$144 $72 3%

B es t of Cool of the Day (m onthly )

Contains five entire s hows , inc luding m us ic , c om edy , S c ripture and devotions , tak en from an entire

m onth's worth of s hows

$16 $10 25%

B es t of Cool of the Day (6-m onth s ubs c ript ion)

B uy er rec eives the c urrent m onthly "B es t of" CD, plus the nex t five CDs

of this ty pe, as they are releas ed.$87 $51 4%

B es t of Cool of the Day (12-m onth s ubs c ript ion)

B uy er rec eives the c urrent m onthly "B es t of" CD, plus the nex t 11 CDs of

this ty pe, as they are releas ed.$144 $72 3%

B es t of Cool of the Day m us ic (releas ed quarterly )

Contains 10-15 great m us ic al perform anc es , tak en from the

broadc as t over an entire quarter$16 $10 10%

B es t of m us ic (1 y r s ubs c ript ion)

B uy er rec eives the c urrent quarterly m us ic CD, plus the nex t three CDs

as they are releas ed.$58 $34 3%

M onthly S k etc hbook

A printed s oft-c opy book c ontaining all the c om edy s k etc hes from an entire m onth, plus bonus c om edy m aterial. The purc has er rec eives

lim ited rights to perform the m aterial in live s ett ings for non-pay ing

audienc es .

$15 $7 10%

M onthly S k etc hbook (6-m onth s ubs c ript ion)

B uy er rec eives the c urrent m onthly s k etc hbook , plus the nex t five s k etc hbook s to be publis hed

$81 $33 2.50%

M onthly S k etc hbook (12-m onth s ubs c ript ion)

B uy er rec eives the c urrent m onthly s k etc hbook , plus the nex t 11 s k etc hbook s to be publis hed

$144 $48 1.50%

Cool of the Day , The W ork s (3-m onth s ubs c ript ion)

B uy er rec eives 3 m onths of the M onthly S k etc h CD, 3 m onths of the

"B es t of" CD, the c urrent quarterly m us ic al highlights CD and 3 m onths

of the M onthly S k etc hbook

$145 $79 4%

Cool of the Day , The W ork s (6-m onth s ubs c ript ion)

B uy er rec eives 6 m onths of the M onthly S k etc h CD, 6 m onths of the

"B es t of" CD, 2 of the quarterly M us ic al Highlights CD and 6 m onths

of the M onthly S k etc hbook

$275 $143 3%

Cool of the Day , The W ork s (12-m onth s ubs c ript ion)

B uy er rec eives 12 m onths of the M onthly S k etc h CD, 12 m onths of the

"B es t of" CD, 4 of the quarterly M us ic al Highlights CD and 12 m onths

of the M onthly S k etc hbook

$499 $235 2%

Cool of the Day

Scripture Tour

Five years ago, my family and I were traveling in Italy, and were moved by the gorgeous and

massive cathedrals we saw at Pisa and Florence. As we moved through these heavily

visited tourist attractions, I thought of the faith of the anonymous people who had built them

and I wondered how often true worship was still taking place within their magnificent walls.

I saw the impressive podiums, like small buildings in themselves, from which the priests

would read the Word of the Lord, and I wondered how often God’s word was still proclaimed

from their heights. One night during that trip, as I lay awake still not having adjusted to the

time change, I felt an assurance from God that someday, I would be involved in reading

Scripture in large public settings—that I would facilitate an experience whereby Scripture in

its purest form would be disseminated meaningfully to live audiences in beautiful ways.

Making Scripture meaningful and personal and important to people had become a passion in

my life. I had started off as an actor at an early age—doing Shakespeare—learning how to

take texts that were powerful but not necessarily accessible to the average listener and

making them entertaining and relevant by virtue of their delivery and staging. In recent

years I had become fascinated with the verbal reading of Scripture, and I noticed that while

many audio versions of Scripture had been recorded by talented actors, many with gorgeous

speaking voices, most actors diminished their performance by treating the words with too

much reverence and not entering into the life of the text. The result was a performance in

which it is easy to be lulled by the beauty of the voice but to miss the life-changing and

personal relevance of the message that was being read. In my development as an actor in

my 20’s I had taken training that had helped me get me away from the posturing,

presentational delivery of a stage actor and freed me to give performances that were

natural, conversational, and didn’t feel like you were reading from a prepared text.

In my public Scripture reading, my approach has become to enter into a personal interaction

with the text and to let it carry me naturally into its meaning—it’s thoughts, emotions and

convictions. If I can read Scripture and cause people to not hear “words on a page,” but

living, active thoughts inspired by the mind of God and relevant to us all now, then I

accomplish what I set out to do. In a sense now, when I read Scripture in public, I try not to

read the Bible so much as to let it “read me,” and let it carry me where it will. Additionally, I

have discovered the power of teaming with talented musicians to draw out the text in a sort

of improvised duet that further showcases the text and its meaning.

(continued)

-16-

Cool of the Day

Scripture Tour(cont., p.2)

All of this eventually evolved into a concept whereby I imagined that the New Testament

could be read to an entire community over a span of three weeks, or 22 nights, with

talented musicians, featured songs, beautiful graphics and an inspiring setting, imbuing the

event with meaning and a sense of the presence of God.

Originally I thought the vision of the event would end there, but as I considered how to make

it further appealing to every possible attendee, I knew that I wanted to create an

atmosphere where people could feel free to get up, leave, and re-enter to make the event

more free-form. Out of that notion evolved the idea of making this New Testament reading

more like a festival event, where the main room would house the Bible reading

performance, but where people were able to explore other forms of testimony about Jesus

Christ simultaneously. The idea was to create numerous experiences that could be taken in

on the night at the venue, so that people could take in portions of the Scripture reading, but

also exit to see a Christian comedy sketch in another room, to hear difficult questions being

discussed by an apologetics expert in a different room, to hear a personal testimony of

people from all walks of life about what Christ has done in their life in yet another room, to

hear a set of music, to grab a bite to eat, and to go to a prayer room where they could

personally speak to God either by themselves or with the help of a counselor.

In arriving at this concept, it solved for me many of the questions I had had about the

effectiveness of the event. People could be attracted by the novelty of hearing the entire

New Testament read by one person traveling throughout a region in 3 weeks, but they

wouldn’t have to stay for all or even a large portion of it to have a really rich experience in a

variety of ways. This festival, multi-venue format also answered the concerns I had about

how to give people opportunities for prayer and to make decisions for Christ. Rather than

having a traditional altar call, people would be made aware through multiple

announcements and signage that they are free to pray and be prayed with at any point

during the evening. They may listen to 15-20 minutes of Scripture, see a 10-minute drama,

hear a 10-minute testimony, hear 15 minutes of an apologetics lecture, and it allows God

the setting to shape each user’s experience to be what He wants to reach that person’s

need in their individual circumstance.

 (continued)

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Cool of the Day

Scripture Tour(cont., p.3)

I believe that the power of this approach will be thrilling to explore, and it may provide a

new template for large evangelistic events. These will be the first crusades with no

preaching—just God’s word, beautifully presented, with music, drama, testimony and a

spotlight on apologetics.

 

I chose a 22-day format because it allows us to begin and end on the same day of the week,

such as on Sunday nights, and it gives us the ability to read the entire New Testament in

about 90 minutes a night, with multiple musical breaks.

 

Also, the concept is to choose a city or geographic region and move progressively through

many tour sites within that region, operating for one to three nights in each of several

different places, drawing out the diversity represented in each city site. If for example, Los

Angeles is our first tour event, we could visit churches within West LA, South-Central LA,

East LA and the San Fernando Valley. Ideally each venue would have a major church

sponsoring and providing volunteers. The requirement is that each church be evangelical in

orientation, but there would be a wonderful opportunity for interdenominational cooperation.

Also, as these Scripture tours grow in their execution, and as budget permits, we will

attempt to place them in beautiful public settings—museum squares, parks, concert halls,

rather than in church buildings, and so to maximize their public accessibility.

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Cool of the Day

Expense-19-

C ate g o r y De p ar tm e n t Star t-u p (4 m o s .) A n n u al

A c c ounting O verhead 7,000A c c ounting S tart-up 2,500A c tors P roduc tion 4,800 (2 people x 100 x 24 taping dates )A rt P roduc tion O verhead 56,000Com puters /Tec hnology S tart-up 4,000E quipm ent CapE x O verhead 10,000Furniture CapE x O verhead 10,000Furniture CapE x S tart-up 4,000Hos pitality P roduc tion 2,400IT S upport O verhead 2,500Ins uranc e O verhead 2,500Ins uranc e S tart-up 1,000Legal O verhead 7,500Legal S tart-up 2,000Lighting S upervis ion P roduc tion 1,200Live S ound M ix P roduc tion 1,200M ark eting O verhead 6,000M us ic Direc t ion (Contrac t) P roduc tion 12,000 (1 pers on x 500 x 24 taping dates )

M us ic ians (Hous e B and) P roduc tion 12,000 (5 people x 100 x 24 taping dates )

M us ic ians (S pec ial G ues t) P roduc tion 9,600 (2 ac ts x 200 x 24 taping dates )

O c c upanc y O verhead 9,000O c c upanc y S tart-up 3,000P hone/Data O verhead 6,000P hone/Data S tart-up 1,000P rint ing O verhead 4,000P rint ing S tart-up 1,000P roduc tion A s s is tanc e P roduc tion 1,200P roduc tion - P ilots S tart-up 10,000S alary O verhead 215,000 (3 pos itions )

S alary S tart-up 33,333 (1 pos ition x 4 mos .)

S alary F ringe O verhead 75,250S alary F ringe S tart-up 11,667S ound Rec ording P roduc tion 12,000S ound Rec ording E quipm t S tart-up 2,500S upplies O verhead 12,000S upplies S tart-up 1,000S urplus P roduc t P roduc tion O verhead 30,000Theater Rental P roduc tion 12,000Tour B udget Tour 60,000Travel and E ntertainm ent O verhead 12,000Travel and E ntertainm ent P roduc tion 2,400Travel and E ntertainm ent S tart-up 1,500Utilit ies O verhead 3,000Utilit ies S tart-up 1,000W eb Developm ent S tart-up 15,000W eb Hos ting/M aintenanc e O verhead 24,000W rit ing (Contrac t) P roduc tion 12,000

Total 94,500 634,550

(Total M onthly A verage) 52,879(M onthly O verhead A verage) 40,979(M onthly P roduc tion A verage) 6,900(P roduc tion A verage per s how) 690

Cool of the Day

Revenue Growth2-year

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M o n th Daily Br o ad cas ts Statio n Fe e s Statio n GP$ Re ve n u e A d ju s t Gr o s s Re ve n u e

1 10 44,000 74,140 30,1402 10 44,000 74,140 30,1403 10 44,000 74,140 30,1404 25 110,000 185,350 75,3505 25 110,000 185,350 75,3506 25 110,000 185,350 75,3507 50 220,000 370,700 150,7008 50 220,000 370,700 150,7009 50 220,000 370,700 150,70010 75 330,000 556,050 226,05011 75 330,000 556,050 226,05012 75 330,000 556,050 226,05013 105 462,000 778,470 316,47014 105 462,000 778,470 316,47015 105 462,000 778,470 316,47016 135 594,000 1,000,890 406,89017 135 594,000 1,000,890 406,89018 135 594,000 1,000,890 406,89019 165 726,000 1,223,310 497,31020 165 726,000 1,223,310 497,31021 165 726,000 1,223,310 497,31022 200 880,000 1,482,800 602,80023 200 880,000 1,482,800 602,80024 200 880,000 1,482,800 602,800

Cool of the Day

Profit and Loss2-year

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M o n th A d ju s t Gr o s s Re ve n u e Exp e n s e EBIT A C u m e P& L

S tart-up 0 94,500 -94,500 -94,5001 30,140 52,900 -22,760 -117,2602 30,140 52,900 -22,760 -140,0203 30,140 52,900 -22,760 -162,7804 75,350 52,900 22,450 -140,3305 75,350 52,900 22,450 -117,8806 75,350 52,900 22,450 -95,4307 150,700 58,190 92,510 -2,9208 150,700 58,190 92,510 89,5909 150,700 58,190 92,510 182,10010 226,050 58,190 167,860 349,96011 226,050 58,190 167,860 517,82012 226,050 58,190 167,860 685,68013 316,470 72,738 243,732 929,41214 316,470 72,738 243,732 1,173,14415 316,470 72,738 243,732 1,416,87616 406,890 72,738 334,152 1,751,02817 406,890 72,738 334,152 2,085,18018 406,890 72,738 334,152 2,419,33219 497,310 90,923 406,387 2,825,71920 497,310 90,923 406,387 3,232,10621 497,310 90,923 406,387 3,638,49322 602,800 90,923 511,877 4,150,37023 602,800 90,923 511,877 4,662,24724 602,800 90,923 511,877 5,174,124

Cool of the Day

Opportunity Summary

As indicated in the opening letter, this plan has been formulated with the expectation that

this venture will take the structure of a traditional business. With that in mind, the intention

would be to create an L.L.C. upon the first receipt of investment funds and to raise an initial

sum of $300-350k from one or more investors, and to equate that total amount raised with

35% of the value of the company.

There are other structures which would also be possible. If the founding investor wished to

support this as a non-profit ministry, we would be very much open to creating a non-profit

corporation and inviting significant donors to take seats on the board. (We have identified

one of the leading non-profit attorneys for Christian ministries in Southern California to be

retained if such a structure is desired.) It would even be possible to incorporate as a non-

profit and then to fund the start-up in the form of flexible debt financing from its donors, in

which the contributor could expect to receive a stated rate of return for their funds over

time. In such a scenario there might be an initial period in which interest accrues but no

repayments are made, followed by a period of interest-only payments, followed by

payments of principal and interest on an amortized schedule. If such a format was desired it

would be possible to have such a loan administered by a 3rd party who handles all collection

activity and returns payments directly to the lenders’ accounts.

In summary, there are a number of ways that an interested party could fund this ministry

venture. We are open to the direction and inclination of our founding partners and we look

forward to working with you to bring life to this exciting vision for Cool of the Day.

To summarize the goals of this start-up:

--To produce what will become, over 2-5 years, the most listened-to program on

Christian radio. A program that is both broadly entertaining and that ministers to

people daily in personal and culturally relevant ways.

--To produce a new paradigm for live event evangelism. One that places God’s

word in a showcase and that re-establishes the Bible as central and relevant to

providing the answers that people seek.

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Cool of the Day

What We Believe

We believe in God as revealed in Holy Scripture;

He is Father over everything, all powerful, all knowing and eternal.

He made the earth, the universe and everything within it.

We believe in Jesus Christ, that He was in very nature God, that He is God’s only begotten

Son, the agent through whom the physical universe was created, and He is our Savior.

He was conceived in the virgin Mary by the power of the Holy Spirit,

He lived a sinless life, blessing and healing many people, but was mocked and abused by

the powers of his day.

He was crucified, died and was buried, and after three days rose bodily from the grave.

He ascended into heaven and now sits at the right hand of God the Father, and he will return

to earth some day to render justice to both the living and the dead.

We believe in the Holy Spirit, the third member of the triune Godhead,

We believe in the church universal, that it is Christ’s body active in the world today. We

believe that all people claiming salvation through Jesus Christ are united in a common

fellowship.

We believe that all people can and should seek the forgiveness of sins that has been made

available by Christ’s sacrifice on the cross, and we believe that all who have received

Christ’s forgiveness will experience a bodily resurrection and receive eternal life in the

presence of God.

We believe that the Scriptures of the Old and New Testament were written with the

inspiration of the Holy Spirit and are without error. These Scriptures are completely reliable

in all matters of which they speak.

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