Cool Blended Caring · Great friendly one of a kind teams A PROFITABLE BUSINESS MODEL Optimization...
Transcript of Cool Blended Caring · Great friendly one of a kind teams A PROFITABLE BUSINESS MODEL Optimization...
Cool • Blended • Caring
Welcome to the open houseJO&JOE is a place that’s uniquely designed for millennials, locals and travellers. It’s an Open House that’s lively, affordable and caring. A place where guests are free to do just as they please!
FIND YOUR LOCAL DEVELOPER CONTACT ON GROUP.ACCOR.COM/HOTELDEVELOPMENT
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Top 3 unique selling propositions
36%REVENUE
COMING FROM F&B
>95%ONLINESALES
FROM
25€PER BED / PER NIGHT
Key programsThe Playground. Bar, restaurant, events, entertainment
The Happy House. Private area for tripsters (kitchen,…)
Rooms. With bedrooms and private and collective bathrooms
PENSON, the designer will accompany the first openings.
Geo-social app JO&JOEFree Wi-Fi broadband (fiber)Planet 21 bronze levelBrand validation process
The flexibility of the brand enables to select unusual conversionsites such as office buildings, warehouses, sites full of character.Buildings are welcome.The brand wants to be present in all domestic and internationaltravel destinations of millennials.Each project will be submitted to the brand.
Development New Built & Conversion
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Programming
PRIME SECONDARY AIRPORTS LOCATIONS LOCATIONS SUBURBS
CAPITALS, KEY CITIES & RESORT DESTINATIONS
MAJOR DOMESTIC DESTINATIONS
OTHER CITIES & ATTRACTIVE TOURISTIC DESTINATIONS
LIFESTYLE - ECONOMY NO HOTEL CLASSIFICATION
Customer profile— Townsters (locals) and tripsters (travellers):
solos, tribes and love birds of all ages— Business and leisure— Domestic (60%) and international (40%)
ROOMS
— Average number of beds 350 to 600— Total Gross Floor Area 10 - 11 sqm/bed— Main types of rooms
– Big dorms – shared spaces for 6 pax + shared bathrooms– Small dorms between 4 and 6 pax with private bathroom– Private rooms from 2 to 3 pax with private bathroom– Flats from 4 to 6 pax with private bathroom and kitchenette– Unexpected room from 4 to 6 pax
FOOD & BEVERAGE
WELL BEING
MEETINGS, EVENTS & OTHERS
Massive food & events playgroundHigh volume bar in indoor & outdoor premisesHappy House featuring collaborative kitchenfor guest use
No well-being equipment
Flexible space among public spacesShared room to be converted into ad hoc meeting spaces
REDIFINING HOSPITALITY
The fun of a hostel & the comfort of a hotelEnhanced F&B conceptsThe best affordable place to sleep or eat in the destination
THE BEST ATMOSPHERE & DESIGN OF ITS CATEGORY
Awesome design by signature designers as Penson & strong brand design touch points (pizza sofa)Lively lifestyle open common spaces, entertainment, activities and private “Open House to share” for guestsGreat friendly one of a kind teams
A PROFITABLE BUSINESS MODEL
Optimization of beds per sqmAugmented F&B footprint Higher room rate and F&B revenue per sqm
x =
Estimated figures varying from country to country
50DESTINATIONS BY 2020
Network2 OPEN HOUSES 283 ROOMS 1 COUNTRY
Pipeline7 OPEN HOUSES 1,082 ROOMS 5 COUNTRIES
EUROPE London, Edinburgh, Cambridge, Paris, Bordeaux, Lyon, Montpellier, Amsterdam, Brussels, Berlin, Munich, Madrid, Barcelona, Lisbon, Rome, Milan, Wien, Prague, Budapest, Stockholm, Copenhagen, Dublin, Istanbul, Rome, Athens, Moscow, St Petersburg, Warsaw, Krakow, Reykjavik, Oslo
SOUTH AMERICA Rio de Janeiro, São Paulo, Buenos Aires, Havana
ASIA/PACIFIC Sydney, Melbourne, Auckland, Queenstown, Singapore, Bangkok, Bali, Shanghai, Hong Kong, Seoul
NORTH AMERICA Mexico, San Francisco, Miami, Los Angeles, Toronto, Vancouver
Flagships to visitHOSSEGOR FRANCE
HOSSEGOR FRANCE
PARIS GENTILLY FRANCE
PARIS GENTILLY FRANCE
PARIS GENTILLY FRANCE