Cool Blended Caring · Great friendly one of a kind teams A PROFITABLE BUSINESS MODEL Optimization...

2
Cool Blended Caring Welcome to the open house JO&JOE is a place that’s uniquely designed for millennials, locals and travellers. It’s an Open House that’s lively, affordable and caring. A place where guests are free to do just as they please! FIND YOUR LOCAL DEVELOPER CONTACT ON GROUP.ACCOR.COM/HOTELDEVELOPMENT AUGUST 2019 - PHOTOS © ACCOR PHOTO LIBRARY

Transcript of Cool Blended Caring · Great friendly one of a kind teams A PROFITABLE BUSINESS MODEL Optimization...

Page 1: Cool Blended Caring · Great friendly one of a kind teams A PROFITABLE BUSINESS MODEL Optimization of beds per sqm Augmented F&B footprint Higher room rate and F&B revenue per sqm

Cool • Blended • Caring

Welcome to the open houseJO&JOE is a place that’s uniquely designed for millennials, locals and travellers. It’s an Open House that’s lively, affordable and caring. A place where guests are free to do just as they please!

FIND YOUR LOCAL DEVELOPER CONTACT ON GROUP.ACCOR.COM/HOTELDEVELOPMENT

AU

GU

ST 2

019

- P

HO

TOS

© A

CC

OR

PH

OTO

LIB

RA

RY

Page 2: Cool Blended Caring · Great friendly one of a kind teams A PROFITABLE BUSINESS MODEL Optimization of beds per sqm Augmented F&B footprint Higher room rate and F&B revenue per sqm

Top 3 unique selling propositions

36%REVENUE

COMING FROM F&B

>95%ONLINESALES

FROM

25€PER BED / PER NIGHT

Key programsThe Playground. Bar, restaurant, events, entertainment

The Happy House. Private area for tripsters (kitchen,…)

Rooms. With bedrooms and private and collective bathrooms

PENSON, the designer will accompany the first openings.

Geo-social app JO&JOEFree Wi-Fi broadband (fiber)Planet 21 bronze levelBrand validation process

The flexibility of the brand enables to select unusual conversionsites such as office buildings, warehouses, sites full of character.Buildings are welcome.The brand wants to be present in all domestic and internationaltravel destinations of millennials.Each project will be submitted to the brand.

Development New Built & Conversion

All

fig

ures

as

of e

nd

Jun

e 20

19

Programming

PRIME SECONDARY AIRPORTS LOCATIONS LOCATIONS SUBURBS

CAPITALS, KEY CITIES & RESORT DESTINATIONS

MAJOR DOMESTIC DESTINATIONS

OTHER CITIES & ATTRACTIVE TOURISTIC DESTINATIONS

LIFESTYLE - ECONOMY NO HOTEL CLASSIFICATION

Customer profile— Townsters (locals) and tripsters (travellers):

solos, tribes and love birds of all ages— Business and leisure— Domestic (60%) and international (40%)

ROOMS

— Average number of beds 350 to 600— Total Gross Floor Area 10 - 11 sqm/bed— Main types of rooms

– Big dorms – shared spaces for 6 pax + shared bathrooms– Small dorms between 4 and 6 pax with private bathroom– Private rooms from 2 to 3 pax with private bathroom– Flats from 4 to 6 pax with private bathroom and kitchenette– Unexpected room from 4 to 6 pax

FOOD & BEVERAGE

WELL BEING

MEETINGS, EVENTS & OTHERS

Massive food & events playgroundHigh volume bar in indoor & outdoor premisesHappy House featuring collaborative kitchenfor guest use

No well-being equipment

Flexible space among public spacesShared room to be converted into ad hoc meeting spaces

REDIFINING HOSPITALITY

The fun of a hostel & the comfort of a hotelEnhanced F&B conceptsThe best affordable place to sleep or eat in the destination

THE BEST ATMOSPHERE & DESIGN OF ITS CATEGORY

Awesome design by signature designers as Penson & strong brand design touch points (pizza sofa)Lively lifestyle open common spaces, entertainment, activities and private “Open House to share” for guestsGreat friendly one of a kind teams

A PROFITABLE BUSINESS MODEL

Optimization of beds per sqmAugmented F&B footprint Higher room rate and F&B revenue per sqm

x =

Estimated figures varying from country to country

50DESTINATIONS BY 2020

Network2 OPEN HOUSES 283 ROOMS 1 COUNTRY

Pipeline7 OPEN HOUSES 1,082 ROOMS 5 COUNTRIES

EUROPE London, Edinburgh, Cambridge, Paris, Bordeaux, Lyon, Montpellier, Amsterdam, Brussels, Berlin, Munich, Madrid, Barcelona, Lisbon, Rome, Milan, Wien, Prague, Budapest, Stockholm, Copenhagen, Dublin, Istanbul, Rome, Athens, Moscow, St Petersburg, Warsaw, Krakow, Reykjavik, Oslo

SOUTH AMERICA Rio de Janeiro, São Paulo, Buenos Aires, Havana

ASIA/PACIFIC Sydney, Melbourne, Auckland, Queenstown, Singapore, Bangkok, Bali, Shanghai, Hong Kong, Seoul

NORTH AMERICA Mexico, San Francisco, Miami, Los Angeles, Toronto, Vancouver

Flagships to visitHOSSEGOR FRANCE

HOSSEGOR FRANCE

PARIS GENTILLY FRANCE

PARIS GENTILLY FRANCE

PARIS GENTILLY FRANCE