Convincing Closure--How to End Your Blog Post
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Ruth Christensen, onsite copy training, 2.17.15
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Transcript of Convincing Closure--How to End Your Blog Post
1. Too many client restrictions.
2. Stuck in sales mode for CTAs.
3. Bogged down or switched direction midway.
4. Creative burnout.
5. Yawn. TIRED and just wanna finish the blog
already.
1. Sum it up
2. Inspire a feeling
3. Ask a question
4. Offer a postscript
5. Give a concrete
suggestion
•http://www.copyblogger.com/writing-closing-paragraphs/
•http://www.copyblogger.com/lede-close-with-style/
•http://headrush.typepad.com/creating_passionate_users/2006/08/give_users_a_ho.html
•http://www.problogger.net/archives/2012/02/17/7-powerful-ways-to-end-your-next-blog-post/
•http://unbounce.com/conversion-rate-optimization/how-to-write-a-call-to-action-that-converts-with-case-sudies/