Converting Website Visitors Into Bookings · Users 1,500 Online Conversions 15,000 Inbound Calls...
Transcript of Converting Website Visitors Into Bookings · Users 1,500 Online Conversions 15,000 Inbound Calls...
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Converting Website Visitors Into Bookings
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About Us
In Business since 2001Market leader
HQ - Twin Cities, MN2,000 Customers$1B Year in Bookings
Mission: Level the Playing Field
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https://www.linkedin.com/in/matthewdrenner/
VP Sales & Partner
10+ Years in Digital Marketing in Hospitality / Independent Lodging
Family, Golf, Minnesota Sports
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Converting Website Visitors into Bookings
1. Understanding The Buyer Journey2. Tools to Increase Conversions
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Buyer’s Journey - Most Travelers Don’t Book on
the First Visit
- Up to 81 Days in Planning Average
- Up to 20 Sites on Average
- 93% Use Multiple Devices
- 65% Still Book Via Phone
AWARENESS & INTEREST
RESEARCH & PLANNING
COMPARISON & VALIDATION
DECISION & CONVERSION
PRE / MID& POST STAY
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Why don’t travelers book on the first visit?
1. Timing2. Price3. Comparison
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Typical Hotel / Resort Conversion Rates (150 Room Full Service Resort/Hotel)
150,000Direct
WebsiteUsers
1,500 Online Conversions
15,000 Inbound Calls
3,000 Call Conversions
145,500Users Without a
Conversion
QUESTION: Are these users lost leads, or revenue
opportunities? What is your plan to address this?
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CALLS CONVERT AT A HIGHER RATE THAN WEBSITE VISITS
40%Avg. Call Center
Inbound Booking Rate(Across TRACK Pulse Customers)
.5% - 1%Avg. Online Booking
Engine Conversion Rate(Avg. across ResortsandLodges.com
Business Solutions Customers)
VS
5-10 Booking per 1,000 visits vs 400 bookings per 1,000 res calls
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Cart Abandonment
DisplayRemarketing
Email Automation
Mobile Booking Engine
Chat / Notifications
CRM / Call Tracking
Tools To Increase Website Visitors Into Bookings
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MOBILE BOOKING ENGINE
Which will have higher abandonment rates?
Higher conversion rates?
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CRM / CALL TRACKING
Track Call Activity
Manage Contacts
Grow Your Database
Record Calls
Manage Leads
Convert More Direct Bookings
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CRM / CALL TRACKING
10% to 30% of revenue on average
Online Booking Engine (IRM)
Increases Direct Bookings on Your Website
40% - 70% of revenue on average
TRACK PulseIncreases Direct Bookings in Your Call Center
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CRM / CALL TRACKING
How many calls are you missing?
What is your conversion rate?
Do you have a follow up strategy?
For More Information On TRACK Pulse Go To www.trackhs.com
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CRM / CALL TRACKING
190 Room ResortAdded $1.59 Million by Capturing non booked calls as leads and following up with them.
For More Information On TRACK Pulse Go To www.trackhs.com
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EMAIL AUTOMATION
The Old WayStatic newsletter sidebar sign up Monthly newsletter via constant contact
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EMAIL AUTOMATION
Smart conversion boxes Automated multi-email drip campaigns
Our System
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EMAIL AUTOMATION
High open rates and click through rates
Campaign type: 6 x 30 (6 automated messages in 30 days)
Open Rate: 51%
Click through rate: 23%
Unsubscribes: .01%
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EMAIL AUTOMATION
Segmented Email Campaigns
Automated Lead Follow Ups
Pre and Post Stay Messaging
● Segment your data● Create & manage lists● Personalize emails● Schedule campaigns● Target past guests● Birthday emails● Anniversary emails
● Preset lead triggers● Recover lost leads● Create auto-follow ups
● Booking confirmations● Communicate pre-stay● Triggered reminders● Post stay follow up
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CART ABANDONMENT
.5 - 1% online conversion
Capture travelers as they leave your booking engine
Automate emails to drive back to your booking engine
4%-8% conversion rates
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CHAT / NOTIFICATIONS
When available, up to 83% of users need live chat when making a purchase*
Increases engagement
Decreases site abandonment
Implement on site and in your booking engine
*http://blog.happyfoxchat.com/focus-live-support/
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CHAT / NOTIFICATIONS
Hellobar.com
Best Rate Guarantee Notification
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CHAT / NOTIFICATIONS
Best Rate Guarantee
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CHAT / NOTIFICATIONS
Time driven special offers
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CHAT / NOTIFICATIONS
Price Check System
www.triptease.com
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DISPLAY REMARKETING
Facebook more effective than general web
Ad Blockers are becoming more prevalent
Focus on engaged audiences
Should be 10%-20% of your PPC budget
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Recap
Understand the Buyer’s Journey
Always have the best rate
Maintain a year round omni-channel marketing approach to broaden your funnel
Increase conversions with easy to implement tools
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Recap
THANK YOU
Business.resortsandlodges.com Trackhs.com