Converting customers unhappy with your competitor brands

To deliver lower Cost Per Acquisition to clients by targeting the competitors’ service, the customers and their mind-frame to explore better options.

Business Challenge

Using social monitoring tools and a consumer analysis team, we identified these low hanging fruit; engaged them in conversations and converted them. We tapped into such conversations and converted customers in the luxury segment like JW Marriott, influential customers and also people talking about the category.

Our solution

As can be seen, we engaged in conversations with people furious with one 5-Star property and subtly pitched our brand in the category. Many people asked us to call them and the Business Development team took it from there.

Results

Understand the consumer better via a psychographic analysis.

Map his behavior into specific keywords.

Detect and capture conversations across the web.

Filter using a human layer.

Analyze the connections between a conversation, an individual and a brand.

Engage with the prospect via a conversation

Lead and deliver business ROI

RESULT

UNDERSTAND

MAPDETECT

FILTERANALYZE

ENGAGELEAD

The Process