Conversion Optimzation Case Studies
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Conversion Optimization (How to convert more customers from your site traffic) 1 Mark Hughs
description
Convert more site visitors into revenue-generating customers or highly qualified leads. These case studies demonstrate the business impact of highly optimized online copy and design has on a business.
Transcript of Conversion Optimzation Case Studies
Conversion Optimization (How to convert more customers from your site traffic)
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Mark Hughs
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Key Success Factors in Online Marketing:
• Professional Web Design• Search Marketing• Social Media• Content Marketing
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Key Success Factors in Online Marketing:
• Professional Web Design• Search Marketing• Social Media• Content Marketing
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Sales Funnel
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Sales Funnel
Most Internet
Marketers just
focus on site
traffic
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Sales Funnel
Other metrics to
considerCONVERSION RATE
CLOSURE RATE
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Sales Funnel
CONVERSION RATE
CLOSURE RATE
Let’s start with
increasing the
site’s conversion
rate
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Elements that Make Up a Buying Decision:
Customer Value Proposition Determinability
Price Easy
Product Quality Difficult
Service Quality Difficult
Image Easy and Determines Productand Service Quality
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Elements that Make Up a Buying Decision:
• Price• Product Quality• Service Quality• Image
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What’s Your Online ImageSay About You?
Your Website = Your Image
Look Cheap = Cheap Product Quality
Difficult to Navigate = Difficult to Work With
Lack of Information = Lack of Knowledge or Customer Service
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7-Second Rule
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Conversion Optimization
• C = Conversion
• M = Motivation
• V = Value Proposition
• I = Incentive
• F = Friction
• A = Anxiety
C = 4M + 3V +2(I-F) –2A
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Grand Baymen
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Grand Baymen
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Grand Baymen
+84% increase
in conversion rate
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Gran Pacifica
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Gran Pacifica
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+439% increase
in conversion rate
Gran Pacifica
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Schakolad Chocolates
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Schakolad Chocolates
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Schakolad Chocolates
+158% increase
in CTR to the
Shopping Cart
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MyVacationExperts.com
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MyVacationExperts.com
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Landing Page Optimization
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Thank you for your time.
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Any Questions?
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Xcellimark Awards & Certifications:
• “Leading Provider of Web Design for Eastern US” in 2007, 2008, 2009, 2010, & 2011
• “Best in Search for Link Building by TopSEOs in Dec 2010 – Sept 2011.
• Advanced certification in Google AdWords as a Qualified Google Advertising Company
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Xcellimark in the News:
• Top 5 Digital Media Company in Central Florida (2010)• Top 10 Advertising Agency in Central Florida (2010)• OBJ’s Golden 100: Ultimate Newcomers (2010)• Featured on “Today in America” hosted by Terry Bradshaw• Top 10 Web Design Companies in Southern US (2007-2011)
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Xcellimark Credentials:
• Circle Members of SEMPO, the leading search engine marketing professionals organization in North America.
• Longtime members of SeoPros, a leading national SEO consultants directory with stringent criteria for entry.
• Members in good standing with the Better Business Bureau’s Reliability Program.
