Conversations get real on Facebook

Social VideoConversations on Facebook Get Real

ARNOLD WALDSTEIN ADVISOR VPYPE / BLOGGER / CONSULTANT

Making video easy…is hard!(But mass adoption is starting)

» One out of four Americans watched TV on their PC in 2009. Up 20%.» 19% of Internet users use a video sharing site every day.

How social is video today?Three models in use on the social web

Video Sharing

Network Streaming

Social Video

YouTube Video Sharing

Video as a rich visualStatic and closed format

» Easy to upload» Easy to share and fun to VJ» No real-time interaction» Short form videos only» Socialization is minimal

Facebook wall-like comments:

“Great vacation”

“Looking good”

Streaming NetworksLivestream, Ustream, JustinTV

TV for the digital internet generationStatic and closed video stream

“I like to watch” model of Virtual “living room” and “concert”

» Similar to YouTube» Simple chat room style» Like Social TV

Social Video on Facebook Live, shared video conversation

Vpype: Video is the “conversation” itself

» Real names and photos» Live and unscripted» 100% native Facebook

integration» Video and chat saved.

Shareable. Reviewable.» Content is sum of all

interactions

Social VideoA 2-way conversation between brands & fans

Where real life and real conversations online merge

Authentic Broadcaster & viewers

see each other

Real Live & interactive

Compelling Personal & intimate

Social Video& “The Star Connection”

Social web connects people to brands in a personal way

Twitter and real-time chatconnections with stars

Fan Pages with social video deepenconnections on Facebook

Social VideoBeyond Tomorrow

What's coming!

» Voice channels» Split screen

(Larry King-like environments)

» Mobile interactive chatting and broadcasting» Built in commerce and fulfillment

Why Facebook?Defines “Social” on the Web

Natural sandbox for social video (Growing by 500,000 each day!)» 50% log on and post 60M status updates daily» 3B photos/M and 5B piece of content daily

Vpype Live Broadcasteron Facebook

Video 3.0 = Social + Integrated

» Cloud based application,no download

» Fully integrated into Facebook Friend, Fan and Event engines

» Designed to enhance community, communications and authenticity

»

Open Beta starts today!

Discovering Social VideoVpype Early Adopters

Hollywood Film Industry

Hollywood Screenwriter’s

Pitch ContestLos Angeles, California

» A-List Hollywood movie producersscreen pitches

» Video submitted pitchesthrough Facebook

» Live, interactive pitch for 12 finalists» Winner gets a chance to have a movie

made

Public Corporation

Magma Design AutomationSan Francisco, California

» Worldwide ‘Town Hall’ meeting with employees

» Product announcement to employees and customers

» Live video Q & A to answer questions


Small Business Owner

Phil’s Tire & Auto CareHalf Moon Bay, California

» Owner of local shop does not type or write well. Gives weekly broadcasts on auto and tire care to his rural area

» Closed four new customers during his first broadcast


Musician Fan Connection

Mike CorradoHawaii

» Singer/songwriter and U.S. Marine» Opening act for Bon Jovi, Black Eyed

Peas, John Mayer» Viral hit "On My Watch Tonight" an

anthem to service men and woman» Social video as a way to connect with

fans from anywhere


Distance Learning

Holy Names UniversityOakland, California

» Dr. Helen Shoemaker, Chair of Counseling Psychology will use Vpype Live Broadcaster to open her program to remote students

» Facebook is a trusted, familiar ecosystem that eases the transition to video for instructors and students


Evangelical Non-Profit

The Bridge Foursquare ChurchSan Mateo, California

» Broadcasting weekly sermons via Facebook to connect with homebound congregation and past members living outside the area

» Recently broadcast a renewal of vows to share with distant family


Thank You

[email protected]

Bloghttp://www.arnoldwaldstein.com

Twitterhttp://www.twitter.com/awaldstein

Conversations get real on Facebook

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