Convergent media stars pdf
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Transcript of Convergent media stars pdf
Guld Ádám Ph.D.
University of Pécs
Department of Communication and Media Studies
CONVERGENT MEDIA SYSTEMS,
CONVERGENT MEDIA STARS?
STARS AND CELEBRITIES - THE CONCEPT OF STARDOM
Stardom: beginning of the 20th century
Continuously changing concept
Stars conquering new territories: symbolic and geographic
Sports Economy Politics Popular culture
INTERDISCIPLINARY STUDY OF THE EXPANSION OF
CELEBRITY CULTURE
TV stars are still the most well-known faces of the media
TV stars can reach the widest possible audiences
TV stars and media convergence: extending and reinforcing stardom
The export of stardom through different media platforms
TELEVISION, MEDIA CONVERGENCE AND STARDOM
(Marketing & Media, 24th February 2017)
Traditional convergent TV
starClassic TV star Reality-type TV star Contemporary
convergent TV star
THE EVOLUTION OF THE TV STAR
Lucille Ball Oprah Winfrey Kim KardashianParis Hilton
American Examples
Traditional convergent TV
starClassic TV star Reality-type TV star Contemporary
convergent TV star
TELEVISION AND STARDOM: THE EVOLUTION OF THE TV STAR
Rózsa György Antal Imre Molnár Anikó
A.K.A.
VV Anikó
Majoros Péter
A.K.A.
Majka
Hungarian Examples
Centripetal processes
Outsider TV star
Centrifugal processes
Crossover TV star
CONTEMPORARY CONVERGENT TV STARS
Adam DeVine Ellen DeGeneres
American Examples
Centripetal processes
Outsider TV star
Centrifugal processes
Crossover TV star
CONTEMPORARY CONVERGENT TV STARS
Pumped Gabo Sebestyén Balázs
Hungarian Examples
Celebrification
Expansion of star- and celebrity culture
Mobilization of TV screens
Multiplication of TV screens
Celebrity as the main tool for the expansion of televisual content
CELEVISION
(Kavka 2016)
Simple mass vs. group of overlapping clusters
Various attachment to famous people
Perception of close connection to well-known people
Interaction between the star and the audience
Audience as a tribe: following stars from one platform to another
MEDIA CONSUMPTION:
CONVERGENT MEDIA STARS AND THEIR AUDIENCES
(Harfoush 2016)
Convergent media stars are becoming the major influencers of
our time
The role of online media is significant in the process
Television remains one of the most powerful media of our cultural
environment
CONCLUSION
Thank you for your attention!
Guld Ádám Ph.D.
University of Pécs
Department of Communication and Media Studies
International Interdisciplinary Conference on Consumption, Pécs 2017