Convergent Billing Solution - Huaweimarket.huawei.com/hwgg/3gsm2007/images/Add Values to Your...

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Add Values to Your Networks Convergent Billing Solution Benefits to Operators: Just configure it, no coding or expert support required. Operators can launch its new products in the fastest way and catch transient opportunities. Almost everything is chargeable. Information can be mapped into dynamic rule factors in the system no matter where it is collected. These factors can be used in charging policies flexibly, which contributes to excellent extensibility. Care your customers in real-time. Help the Operators reduce bad debts and improve their financial status as they do contributions to increasing customer loyalty. Explore immense potential of the prepaid market. Enable prepaid subscribers to enjoy abundant services and flexible tariff plans, helping increase ARPU and loyalty of prepaid subscribers. Convergent system, simplifies operation and maintenance, reducing OPEX. Offer unified rating, billing, customer view, product management and one-stop service regardless of prepaid or postpaid. + Message Solution Benefits to Operators: Provide personalized message applications and differentiated competitive advantages to enhance customer loyalty. Unified message application, unified user experience, unified brand awareness for operators. + Message solution supports flexible service deployment in current networks. Support Select-Deploy model, shorten the time to market, help operators to increase mobile data ARPU. Benefits to Operators: Mobile Streaming Solution The solution with independence on mobile networks protects operators' investment on the existing infrastructure. The sustaining evolving solution enables operators to easily & promptly satisfy more & more demanding consumers. Abundant file formats meet operators' different requirements. Highly customization or localization version on demand of operators. Besides the technical solution, Huawei offers the business consultant service to operators as well. A wide range of content partners support Huawei to offer operators attractive contents. AiMi Digital Music Solution Benefits to Operators: Integrated solution, experienced team and integral alliance help operators quickly benefit from the gold mine of digital music Convergent scheme makes operators' services touchable anytime and anywhere Smooth roadmap helps operators' solutions evolve conveniently and avoid unnecessary investment Precise marketing helps operators provide personalized services so as to direct consumption Benefits to Operators: mCentrex Enterprise Solution Mobile: Bring your services to your customers anywhere, anytime as long as the mobile network exists Multimedia: Take advantage of all your multimedia resources, i.e. voice, video, sms, mms, fax, im, email, to integrate a brand-new enterprise solution Multi-Network: Easy to provide an ubiquitous carrier-class enterprise service over each or any combination of 2G, 2.5G, 3G, IMS, NGN, PSTN, internet, etc., and even to build a real FMC Centrex Smart: Offering different services, tariffs, business models according to various scenarios to complete every communication session, and collect the ARPU from the missed niches

Transcript of Convergent Billing Solution - Huaweimarket.huawei.com/hwgg/3gsm2007/images/Add Values to Your...

Page 1: Convergent Billing Solution - Huaweimarket.huawei.com/hwgg/3gsm2007/images/Add Values to Your Networks.pdfHuawei CBS engine can be easily integrated with other suppliers' systems for

Add Values to Your Networks

Convergent Billing SolutionBenefits to Operators:

Just configure it, no coding or expert support required. Operators can launch its new products in the fastest way and catch transient opportunities.

Almost everything is chargeable. Information can be mapped into dynamic rule factors in the system no matter where it is collected. These factors can be used in charging policies flexibly, which contributes to excellent extensibility.

Care your customers in real-time. Help the Operators reduce bad debts and improve their financial status as they do contributions to increasing customer loyalty.

Explore immense potential of the prepaid market. Enable prepaid subscribers to enjoy abundant services and flexible tariff plans, helping increase ARPU and loyalty of prepaid subscribers.

Convergent system, simplifies operation and maintenance, reducing OPEX. Offer unified rating, billing, customer view, product management and one-stop service regardless of prepaid or postpaid.

+Message SolutionBenefits to Operators:

Provide personalized message applications and differentiated competitive advantages to enhance customer loyalty.

Unified message application, unified user experience, unified brand awareness for operators.

+Message solution supports flexible service deployment in current networks.

Support Select-Deploy model, shorten the time to market, help operators to increase mobile data ARPU.

Benefits to Operators:

Mobile Streaming Solution

The solution with independence on mobile networks protects operators' investment on the existing infrastructure.

The sustaining evolving solution enables operators to easily & promptly satisfy more & more demanding consumers.

Abundant file formats meet operators' different requirements.

Highly customization or localization version on demand of operators.

Besides the technical solution, Huawei offers the business consultant service to operators as well.

A wide range of content partners support Huawei to offer operators attractive contents.

AiMi Digital Music SolutionBenefits to Operators:

Integrated solution, experienced team and integral alliance help operators quickly benefit from the gold mine of digital music

Convergent scheme makes operators' services touchable anytime and anywhere

Smooth roadmap helps operators' solutions evolve conveniently and avoid unnecessary investment

Precise marketing helps operators provide personalized services so as to direct consumption

Benefits to Operators:

mCentrex Enterprise Solution

Mobile: Bring your services to your customers anywhere, anytime as long as the mobile network exists

Multimedia: Take advantage of all your multimedia resources, i.e. voice, video, sms, mms, fax, im, email, to integrate a brand-new enterprise solution

Multi-Network: Easy to provide an ubiquitous carrier-class enterprise service over each or any combination of 2G, 2.5G, 3G, IMS, NGN, PSTN, internet, etc., and even to build a real FMC Centrex

Smart: Offering different services, tariffs, business models according to various scenarios to complete every communication session, and collect the ARPU from the missed niches

Page 2: Convergent Billing Solution - Huaweimarket.huawei.com/hwgg/3gsm2007/images/Add Values to Your Networks.pdfHuawei CBS engine can be easily integrated with other suppliers' systems for

+ Message Solution

With the popularization of message, there is an increasing demand for message service. Now, people are no longer satisfied with the simple message transfer, but expect the message to enrich their daily lives. Compared with the point-to-point applications, the value added message service attaches more

+importance to providing individualized and customized services to the users. Message solution can support message DIY, message forwarding, message copy, message barring, message signature, attachment message and VM on MMS etc, providing integrated and rich message services.

Highlights

Innovative message services for individuals: message copy, message forwarding, message auto-reply, message barring, emotion message, etc.

Creative A2P message applications: mobile newspaper, attachment message, etc.

High performance, high reliability, open architecture and independent service.

Support seamless evolution to IP networks and future-proof protocols.

Huawei SMS is widely applied in more than 50 countries worldwide, serving more than 100 operators, including Telefonica, Orange, China Mobile According to OVUM report, Huawei SMS ranked No.2 by traffic.

+ Message Solution for CMCC

Before 2006, value added message service has been deployed in many branches of CMCC.

+In 2006, Huawei provides Message solution for CMCC with the following enhanced features:

SMSC of different venders co-exist in the current network to provide basic service.

+Message solution provides value added service for whole network and support unified management.

+Message solut ion support staged construction and fast deployment of new services.

Case Study

Convergent Billing Solution

In Today's telecommunications market, as competition becomes fierce, the churn rate tends to grow. Wider variety of emerging services fails to bring an increase of ARPU.Facing the complicated operation environment, have you ever considered:

Increase ARPU & loyalty?Provide new product quickly?Carry out flexible marketing policy?Avoid bad debt risk?Reduce CAPEX & OPEX?

With Convergent Billing Solution (CBS), Huawei will stand together with you facing tomorrow's Challenges.

Highlights

Case Study

Huawei's awarded more CBS contracts lately by China Mobi le, China Telecom, M8 (Indonesia), etc.

Capable of delivering end-to-end convergent billing solutions. Based on the solid strategic partnership with several component suppliers, Huawei offers real end-to-end high quality next-generation charging service to operators.

Open architecture, easy integration into existing network. Owing to diverse legacy networks, operators choose different ways of evolution to convergent billing. Huawei CBS engine can be easily integrated with other suppliers' systems for service provisioning, product catalog, customer care or service control thanks to open interfaces like Web

Service and Diameter. Therefore to protect operators' investment most.

Network and IT expertise. Huawei has been delivering real-time charging service to 300 million subscribers in the world. Its BSS product of 2G/3G network is widely accepted worldwide likewise. 15-year expertise in the two fields above form a sound base for a real convergent billing solution.

The inTouch Partnership Program aims to set up close partnerships with content and application providers and handset providers, construct a win-win and sustainable developing value chain ecosystem, and support end-to-end service innovation.Based on the inTouch Lab Partnership Program, we offer to our partners the open interface and developing tools, training, developer forum, technology support, as well as end-to-end verification environment of technologies & operation, and cooperate on the user behavior study, marketing segmentation, application innovation, R&D, and new service promotion to push the innovation and accelerate the commercial progress of new services and applications.To date, there're more than 300 partners worldwide in the inTouch Partnership Program, and we expect more partners join us to offer better services to our customers.

Huawei inTouch Lab is the customer experience center of new telecom value added applications and technologies, and the open lab supports Huawei and its partners to develop end-to-end new services.After continually construction with worldwide partners, Huawei inTouch Lab now covers a full range of services (communication/information/entertainment/business) for both individual and enterprise applications, and remotely supports the service experience of 50 operators in the world.Huawei inTouch Lab is committed to enrich the value chain ecosystem, practice experience marketing and persist in human-based innovation for a colorful new life!

Mobile Streaming Solution

Huawei is your best partner of providing mobile streaming solutionAccording to a report from Juniper Research, 65 million people worldwide will be watching streamed video or TV on their mobile phones by 2010. Mobile streaming services have been the most important means for operators to increase ARPU and face intense competitions.Huawei is your partner who has powerful value chain consolidation capability, deep comprehension of mobile streaming and broadcast and mobile networks, and has the technology to make it all come together for you, a partner who can help you begin shaping tomorrow's mobile streaming market today.

Highlight

Provide E2E mobile streaming solution based on 2.5G and 3G networks, include Media Streaming Server, Download System, DRM, CMS, Rating Engine and Encoder.

High reliability and security streaming environment, include content secur i ty , transmission security and system platform security.

Fully Compliance Standard Network Protocol, include RTP, RTCP, RTSP, MPEG-4, H.263 video over RTP, etc.

Abundant File Format, include 3gp, 3p2, mp4, AVI, H.264, wmv, asf, rm, etc.

Provide E2E QoS Control Mechanism, include Multiple Bit Rate, Terminal Adaptation, Content Distribution Network, Subscription Priority Control.

Provide multiple business model and charging model to help operators easily.

Mature application experience has also been proven with more than 35 commercial mobile streaming projects worldwide.

Case Study

Jan 10, 2006, PCCW announced to enter 3G Market and launch streaming services at the same time. Its vision of 3G is

Quality guaranteed 2G and 3G mobile network.Offer the best network coverage and customer

services.To be the most profitable mobile operator in

Hong Kong.Huawei provided the streaming solution and helped PCCW launch live television streaming service on May.By Jun. 2006, PCCW succeeded in attracting 110,000 subscribers and becomes the second largest 3G operator in HK in less than 3 months.Over 70% of the 3G users download video contents and average duration for using video streaming is more than 60 seconds.

Help PCCW to be the second largest

3G operator in Hong Kong

mCentrex Enterprise Solution

mCentrex solution includes the traditional enterprise communication function and more mobile data/voice/video communication features. It's an open solution system and easy to connect to enterprise IT system. It provides a measure which can go deeply into enterprise for operator. The successful application all over the world had proved that it's a valuable solution for enterprise communication market.

Case StudyHighlights

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Convergence: mCentrex converge the mobile network and enterprise intranet, let communication capability go deep into enterprise

Abundant function: auto IVR/ attendance/ VPN/ conference/ iRoute/ calllog/ CTD/ CTC/ UM/ IM/ Presence/

IMS Ready: mCentrex is IMS oriented solution. It uses the standard SIP protocol and IMS ready module. It can be deployed in multi-network and ready for update to IMS core network

Deployment: mCentrex had been deployed in China, Asia, Africa, etc.

China Mobile (Shanghai) builds the mCentrex system for enterprise serving at the end of 2005. The users of mCentrex customers expand to more than 4000 enterprises and more than 2,000,000 branches. Shanghai mobile opened the enterprise market successfully with mCentrex

The customer increase diagram

AiMi Digital Music Solution

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Music Market($ Millions)

Case Study

Highlights

It is estimated that, pushed by digital music, the music market will grow at an annual rate of approximately 5.2% starting from 2006 and the turnover will reach USD 48 billion by 2010 with digital music taking up a proportion of 40% to 60%.

Music subscribers have requirements for software, service and business model different from those for common software products. To satisfy such requirements, Huawei constructs the long digital music value chain and provides the overall E2E solution of 'platform + business + service + operation'.

Platform: Flexible music platform provides unified management for users, contents, subscription relationship, charging, terminal adaptation, marketing and DRM etc. Its high scalability supports loading and unloading components dynamically

Business: Global service innovation and sales experience assist operators to develop their innovative music applications and ensures successful application deployment relying on it

Service: Experienced consultancy team, offers operators consultation on application choosing and evolving, pricing strategy, market analysis and so on. On-site customization team offers tailored development, portal design,

device maintenance and trainingOperation: Cooperation closely with

global and local content partners can provide content for operation. Excellent operation team helps operators in a full range of routine operation activities, such as operation scheme design, operation strategy execution. Flexible business models like hosting and revenue sharing give operators more choices

Huawei is the chosen music solution provider and service partner for China Mobile. The number of RBT subscribers reached 144 million and market penetration reached 48.2% up to Aug. in 2006.In July 2006 Huawei helped China Mobile launch integrated music service Wireless Music Club which was based on the RBT user foundation and powered by RBT marketing channel.There were 20 million members and more than 2 million VIP members up to Sep. in 2006.