Search and Social Media Content Strategy - PubCon Las Vegas 2015
Convergence of Social & Search Pubcon 2013
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Convergence of Social & Search
Presented by:
David WallaceCEO/Founder - SearchRank
@DavidWallace
Image Source: http://www.bluesqaretips.com
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Killer Social Media Presence
It is not enough to have a great web site anymore; you must also have a kick-ass social media presence which offers the following benefits:
1. Branding Opportunities
2. Build a Community Around Brand
3. Customer Service
4. Online Reputation Management
5. Obtain Social Signals
6. Promote Content (more later)
@DavidWallace
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Integration of Social Media
Integration Social Media Into Web Site and Other Marketing Materials
@DavidWallace
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Integration of Social Media
Integration Social Media Into Web Site and Other Marketing Materials
- Show social media icons on web site
@DavidWallace
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@DavidWallace
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Integration of Social Media
Integration Social Media Into Web Site and Other Marketing Materials
- Show social media icons on web site
- Show social media icons on traditional ads (TV, print, biz cards, etc.)
@DavidWallace
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@DavidWallace
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Integration of Social Media
Integration Social Media Into Web Site and Other Marketing Materials
- Show social media icons on web site
- Show social media icons on traditional ads (TV, print, biz cards, etc.)
- Show social media icons in email signatures
@DavidWallace
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@DavidWallace
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Integration of Social Media
Integration Social Media Into Web Site and Other Marketing Materials
- Show social media icons on web site
- Show social media icons on traditional ads (TV, print, biz cards, etc.)
- Show social media icons in email signatures
- Social media apps in web site (Latest Tweets, Facebook Friends)
@DavidWallace
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@DavidWallace
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Content CreationWhatever content you create, it should originate on your blog. This can include...
- Posts/Articles - Interviews- White Papers / Studies- Polls / Surveys- Webinars- New Products / Services- Contests / Giveaways- Promotions / Sales- Videos- Infographics
@DavidWallace
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Promoting Content via Social Media
Promote content to your social media sites, always LINKING BACK to original content!
@DavidWallace
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Promoting Content via Social Media
Promote content to your social media sites, always LINKING BACK to original content!
@DavidWallace
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@DavidWallace
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Promoting Content via Social Media
Promote content to your social media sites, always LINKING BACK to original content!
- Twitter- Facebook
@DavidWallace
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@DavidWallace
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@DavidWallace
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@DavidWallace
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Promoting Content via Social Media
Promote content to your social media sites, always LINKING BACK to original content!
- Twitter- Facebook- Google +
@DavidWallace
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@DavidWallace
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@DavidWallace
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@DavidWallace
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Promoting Content via Social Media
Promote content to your social media sites, always LINKING BACK to original content!
- Twitter- Facebook- Google +- Tumblr
@DavidWallace
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@DavidWallace
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@DavidWallace
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@DavidWallace
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@DavidWallace
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@DavidWallace
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@DavidWallace
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Promoting Content via Social Media
Promote content to your social media sites, always LINKING BACK to original content!
- Twitter- Facebook- Google +- Tumblr- Pinterest
@DavidWallace
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@DavidWallace
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@DavidWallace
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Promoting Content via Social Media
Promote content to your social media sites, always LINKING BACK to original content!
- Twitter- Facebook- Google +- Tumblr- Pinterest
and if applicable...
- StumbleUpon- LinkedIn- YouTube
@DavidWallace
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Promoting Content via Social Media
Promote content to your social media sites, always LINKING BACK to original content!
- Twitter- Facebook- Google +- Tumblr- Pinterest
and if applicable...
- StumbleUpon- LinkedIn- YouTube
@DavidWallace
- Vimeo- Instagram- Vine- Reddit- Slideshare- and the list goes on…
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Case Study: Infographic Journal
The Stats:
- Site turned 2 years old on 9/28- Have never done any link building- 0 posts to 3,500+!- 7 to 10 posts published daily- 0 backlinks to 68,000!- Current Alexa Rank of 32,730!- 65,000 monthly visitors- Social media followers continue to increase daily!
@DavidWallace
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Even though this post was published in April 2012,
it is the 5th most visited pagefor the month of September 2013!
Infographics are the gift that keeps on giving!
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Infographic MarketingWhile a relatively new term to Internet marketing, infographics have been used
throughout history, even dating back to the cavemen.
@DavidWallace
Image Source: http://www.chrismadden.co.uk
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It All Starts With a Great Idea
Every great piece of content has to have its origin in the quality of an idea!
@DavidWallace
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It All Starts With a Great Idea
Every great piece of content has to have its origin in the quality of an idea!
@DavidWallace
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It All Starts With a Great Idea
Every great piece of content has to have its origin in the quality of an idea!
@DavidWallace
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It All Starts With a Great Idea
Every great piece of content has to have its origin in the quality of an idea!
@DavidWallace
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It All Starts With a Great Idea
Every great piece of content has to have its origin in the quality of an idea!
@DavidWallace
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Back It Up With ResearchOnce you have a great idea in place, it’s time to gather
the research.
- Historical Facts
- Current Data/Trends
- Creative Ideas
- Original Sources
- List citations!
@DavidWallace
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Make Sure She’s PrettyA good idea is crucial, but how it looks is not far behind in
importance.Ugly infographics only clutter up the Internet!
@DavidWallace
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Measure For SuccessMeasure 3-4 Weeks After Publishing
• Use Google Analytics or similar to see how many people visited the Infographic, learn where they came from and even discover what they did after landing on the page.
• Utilize backlink checkers such as Raven Tools’ Backlink Explorer and SEOmoz’s Open Site Explorer to discover who has linked back to the piece.
• Finally you’ll want to see how the content did on the most popular social networks.
@DavidWallace
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Measure For SuccessMeasure 3-4 Weeks After Publishing
• Use Google Analytics or similar to see how many people visited the Infographic, learn where they came from and even discover what they did after landing on the page.
• Utilize backlink checkers such as Raven Tools’ Backlink Explorer and Moz’s Open Site Explorer to discover who has linked back to the piece.
• Finally you’ll want to see how the content did on the most popular social networks.
Social Media Count Tool
http://www.feedthebot.com/tools/social/
@DavidWallace
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Key Takeaways• It is not only crucial to have a great web site, one must have a
kick-ass social media presence as well to succeed in online marketing.
• Integrate your social media into your web site, traditional advertising, and even email signatures.
• Have a content marketing strategy in place and promote original content from your site via your social media platforms.
• Infographics that are well thought out, well designed and marketed aggressively can do very well across multiple social platforms.
• If you have yet to establish a social media presence on all the major sites, what are you waiting for?
@DavidWallace
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Thank You!
David Wallace
searchrank.com
infographicjournal.com
@DavidWallace
DavidWallace
SearchRank
SearchRank
bit.ly/A4JQfW
Download This Presentation at:
http://searchrank.com/pubconvegas2013