Converged Application Server

Overview

May 2011

2

Consumer Features

Business Features

PBX Interconnect & Overlay

Mobile Office & Convergence

TDM / IP / IMS / VoLTE & Hybrid

Unified Multimedia Communications

Converged Application

Server

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Class 5 & Multimedia Features

Residential Business Multimedia Apps

CLASS Star Codes Unified Messaging Federated IM

Web Portalref. Family Portal

Attendant Console Doc Share

RegulatoryLI/911 Hunt Groups Directory

Colorful Ringback Tones User Directory Call Log

FindMe/ FollowMe Web PortalPersonal Agent

Friends List

Unified Messaging Meet Me Conference Presence

Teen Service SIP-PBX Trunks Click to Call

Parent Control FMC Service MS Outlook Integration

Federated IM UCD Voice/Video Client

Standalone Converged Mobility Call Pickup Web Client

Comprehensive Residential, Business and Multimedia features

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Consumer Features

Residential Telephony Service over Broadband

No Matter What Type of Access:– Cable, DSL, FTTx, IMS

Bundled with:– End User Web Portal– PC Client– IP TV Call Manager

Compete with Over the Top Providers– Google Voice, Skype, Apple, others

Mobile Phone Integration/Handoff– Mobile Phone Apps– Mobile Phone calling using Home Line

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SIP Clients SupportWide Range of Support

SIP RFC 3261 open support for wide range of devices

Interop with 90%+ of SIP device vendors Potential to support new exciting converged devices Plug and Play Device Interop A2 automatically applies a Default Profile (lowest-common-

denominator functionality) for “unknown” devices

A2 automatically defines a new device-specific Profile for “known” devices

Provide a consistent user experience

Enhanced End-User Choice & Satisfaction

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Business Features Operator manages A2 servicing multiple

enterprise customers simultaneously

Access your phone and apps from ANY where, ANY time

Advanced Capabilities:– Find Me Follow Me– Boss / Secretary– IP Attendant Console– Call Center– Conferencing / Collaboration– Presence/Instant Messaging– Mobile Phone Presence & Calling– Web-based and Computer-based

End-user clients

Enterprise Administration for simple moves, adds, changes

All the capabilities of an on-premise phone system without the

hassles

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PBX Interconnect & Overlay

Interconnect existing on premise phone systems– Converged Voice & Data from same provider– Cost Savings with extension dialing between locations– Integrate multiple offices / PBXs into single group

Connection Options:– SIP Integrated Access Device/Gateway– Directly via SIP enabled PBX

PBX Trunking Services– Emergency Calling– Incoming / Outgoing/Tandem Calls– Extension Dialing (3-7 digit)– Caller ID Name/Number– Call Hold/Resume– Call Forwarding (All, No Ans, Busy)– Call Transfer (Suprv, Blind)– Voice Path Short Circuiting (Anti-Tromboning of calls)

IAD/GW

PBX IP PBX

LocalBank

RegionalBank

HomeOffice

IP

PSTN

Softswitch

Logical Addition to

Business VoIP

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Mobile Office & Convergence

Enable any mobile phone, client, or desktop device with targeted business service set

Mobile originated calls include a simplified dialing plan

Great for small offices with mobile phones as their primary phone

Add incremental ARPU customers from underserved SMB segment

Key services make plan sticky: desktop extension, auto attendant, converged messaging with desktop integration & call handoff

Low acquisition cost with web based user self administration

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Unified Communications

Powered by

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Conferencing

Full UC Suite– Fully Integrated with

PC Client

Audio– Ad-Hoc, MeetMe and

Reservation-less– Impromptu, scheduled,

corporate-wide or analyst briefings

– Operator assisted– G.711, G.729, G.722 (HiDef)

Video– Peer-to-Peer– Active Speaker

Collaboration– No download required –

all via web browser– Push URL to participants via IM– Application, Desktop, Whiteboard

Sharing– Integrated Call Recording & IM

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Attendant Console

PC-based Desktop Application– Front Desk, Executive Assistants / Department Answering Positions– Intelligently Answer and Route Multiple Incoming Calls – Use as Primary Phone or Paired With IP Phone– Brand-able

Monitor Presence– Mobile, IP Phone & IM

Configurable Speed Dials

Park / Pickup

Drag & Drop Transfer

Conference

Email, IM & SMS

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End User Web Portal

Gives End Users Access To:– Call Logs– Address Book– Incoming Call Handling– Click to Call– Feature Configuration

Use with Any Browser– PC, MAC or Mobile

Totally Customizable– Easy Colors / Logo– Theme Designer Kits– Can Extract Content via Portlets– SOAP API– GENBAND Professional Services

Click to Call

Address Book

Call Logs

Routes/Call Handling

More User Control = Less Support Calls

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End User PC Client

IM With Co-Workers, Vendors& Clients

Presence– Available– Connected– Unavailable– Busy

Integrated with Conferencing Portal / Collaboration

Access to Web Portal (configure personal settings)

Voice & Video Calling– Integrates with Phone or

embedded Softphone

File Transfer, Web Push, Co-browser, Clipboard

Can send IM as SMS

Fully Customizable

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Microsoft Outlook / Lotus Notes Integration Business Subscribers May Prefer a Single Productivity

Application Such As:– Microsoft Outlook or Lotus Notes

Same Functionality as PC Client– Voice/Video Calling, Conference, Address Book, IM, Email, SMS, Calendar– Access to Web Portal & Web Conferencing/Collaboration

Microsoft Outlook Integrated Client Lotus Notes Integrated Client

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Mobile Subscribers

Residential Subscribers – Can use mobile phone as primary device or alternate between

home/TV/mobile phone using same telephone number– Seamless call handoff between devices with or without MSC integration

Business Subscribers– Operate as a Corporate Mobile Extension to make/receive calls with office– Can use mobile phone as primary device or alternative between office/mobile

phone using same extension– Seamless call handoff between office/mobile with or without MSC integration

Clients & Applications– Mobile MAX mobile phone application

– Dialer application for VoIP, Cellular calls, integrated IM, presence & network-based address books

– Other 3rd Party SIP Clients (Bria, etc)– Mobile Web Portal access to key portal

functions

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Fixed Mobile Convergence Summary

Many ways to implement FMC:– For Mobile Operators on any mobile phone type (feature & smartphones)

1. Wireless Mobility Manager

2. Modify Legacy Mobile SCP to route calls to A2

3. IMSI-based Routing to route calls to A2

4. Via Mobile handset client

– For Fixed Line Operators (smartphones only)1. Via Mobile handset client

A2 supports both automatic handoff and user-initiated handoff– Automatic handoff requires smartphone feature support– User initiated handoff (A2 Call Grabber feature)

Mobile Extension extends SIP services to the mobile device

FMC Services available for:– A2 Standalone (SIP lines), A2/C20 (SIP lines, non SIP) and SIP PBXs (TR87)

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Mobile VoIP Solution Description

Description– Delivers a consistent set of voice,

messaging and multimedia services to all of the subscriber's devices, with seamless hand-off across WiFi, GSM 2G/3G, CDMA 2G/3G, HSPA, WiMAX and LTE networks

– - Supports key features such as:• Advanced features such as Single

Identity, Presence, Web-based Call Screening, Visual Voicemail, and SMS to IM interworking

• Roaming on foreign cellular operators’ networks

• Optimized call routing into the cellular network via HLR lookup

• Billing correlation between legacy cellular and SIP networks

Value– Subscribers can seamlessly roam

between cellular and SIP networks while retaining the same set of advanced services.

2G / 3G circuit switched cellular

WiFi

4G (WiMAX, LTE)3G packet

switched cellular(e.g. HSDPA)

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Mobile Extension Solution Description Single identity

– One number for incoming / outgoing calls e.g. fixed DN as primary number, with mobile DN hidden

– Simultaneous ringing across desk, PC and mobile

– SMS enablement of Fixed DN, to allow text messages to be exchanged with cellular users

– Includes support for SIP and non-SIP lines Single voicemail box

– Calls to mobile and fixed forwarded to single voicemail box

Common dialling plan– Across fixed and mobile devices, including

extension dialling Single point of configuration

– All features managed using common Web Portal

Consistent call handling– Same Centrex features across fixed and

mobile (e.g. Calling Name, Call Park/Pickup)

Mobile Presence– Reflects “on the phone” status of fixed

and mobile devices Call Grabber

– Transfer active calls between mobile and fixed phone with a single button

Dual personality– Personal calls can be billed separately

from business calls

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Mobile Extension for Over-The-Top Deployments

For wireline operators that do not have access to cellular infrastructure, GENBAND recommends the use of a client-based “Over-the-Top” solution– GENBAND has completed interoperability testing with MobileMax, a leading

provider of multi-platform mobile clients By leveraging the MobileMax client to anchor call originations at A2, the

full suite of Mobile Extension capabilities (as previously described) can be seamlessly supported– Includes Single Identity, Private Dial Plan, Call Grabber, Presence, etc.

The MobileMax client also supports Mobile VoIP (over WiFi)– Uses native SIP signaling over IP access network

– Suitable for WiFi, WiMAX and/or LTE

– Key benefit is seamless support for mid call services such as Call Transfer, Call Hold and Conferencing

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Subscriber Features Deployment

Mobile Max Client for iPhone

VoIP services for smart phones Access to Network-Based Address Book Access to Call Logs Presence Query, Update Instant Messaging Quick access for Meet-Me/Call Grabber

Download service provider branded application from the AppStore

Activation codes sent to the end user via SMS and/or email automatically configures the subscriber A2 parameters

Configuration and usage options customised to service provider requirements

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MobileMax

Downloadable AppVia AppStore

Brand-able

Secure Login Simple Keypad Call via VoIP orMobile Access

Call Logs

Select an Entryfor Click to Call

Friends ListsInstant

MessagingPresence

Native Phone Contacts

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IMS Application Server

Multimedia Telephony Application Server (MMTEL) in IMS– Connects to CSCF for call control, HSS for profile management– Voice Call Continuity Function (VCC) built-in

Fully Integrated Wireless Mobility Manager– Integrates with Cellular Network’s MSC (IN, Camel, IS-41)– Provides Full Fixed Mobile Convergence (no call anchoring necessary)

Applications– Mobile VoIP over 4G (VoLTE)– Business VoIP– Consumer VoIP– TDM Overlay– Mobile Office– Unified Communications

IMS Deployments: Clearwire (4G/WiMax), Telefonica (IMS)

IMS

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Applications Showcase

• View App Demo Videos

• Download demo Apps

• Customer Ratings

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Example Apps Page

See look and feel of apps

Request more info or a demo

Video demos available

Navigation links for other apps

Application overview

value proposition

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A2 – Comprehensive Open Programmability Suite

Personal Agent

PortletsInstantaneous Integration of

Personal Agent modules into

operator or 3rd party web

portals

SOPISubscriber

Open Programmability

SOAP-Based Exposure of 110

Subscriber capabilities for extremely rapid

application development

Media Control

APIs

Availability of VXML and CCXML for

Media-centric Application

creation

Parlay-X, REST APIs

Standards-Based API

Support allowing comprehensive in-call, presence and messaging

applications

Application Control

InterfaceSIP-based API

for service control and

creation, enabling external

triggering and control of all

sessions

At Launch April 2011Fall 2011

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Expand number of 3rd party applications powered by GENBAND A2 Converged Application Server

Expose APIs to developers

Sandbox testing apps

Collaborate via Discussion Forum

Open Eco-system

Developer Community

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Competitive Advantages

Full GENBAND Product PortfolioOne Stop Shop for Your Network / GENiUS

Hybrid TDM/IP/IMSNo Need to Strand Legacy Infrastructure

Fully Integrated Multimedia ApplicationsVoice, Video, Conferencing, IM, Presence, Collaboration

Mobile Integration with Any Mobile PhoneIntegrated Wireless Mobility Manager / FMC / IMS VCC

Open Development Interfaces & Customizable

Professional Services, Developer Community, Tools/APIs

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Leadership100 service providers using A2 in-service

Asia

EuropeNorthAmerica

Africa

Middle East

A2 SIP software AS for business and residential services Leading SIP deployment flexibility

Shipped to over 189 operators (including trials/labs/in-service/channel partners)

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ClearwireWiMAX & Cellular Voice Convergence

What is the offer? Nation-wide voice service combined with 4G mobile

broadband Improved coverage and seamless call transfer from WiFi

or WiMAX or cellular

GENBAND Solution behind the offer A2 Release 8.0 A6 Wireless Mobility Gateway

Proof Points (of their success) Mobile broadband service is available in 16 markets in US

expanding to nationwide voice (25 US cities) Solid industry partnership with cable MSOs (TWC,

Comcast and BrightHouse), cellular operator (Sprint) and device supplier (Intel)

Why GENBAND A2 Unique ability for WiMAX to CDMA hand-offs Support for SIP consumer voice feature set

Nation-wide 4G mobile broadband and voice service expanding market reach to 120 Million people by 2013

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Telefonica EspañaFixed Mobile Communications (Business)

What is the offer? Mobile PBX like functionality via a PC Client paired with the mobile

service Voice kept in the mobile at all times, PC used as a GUI to control

calls and services (call waiting, conference, transfer, etc.) Targets business subscribers (Enterprises initially, soon SMBs)

GENBAND Solution behind the offer A2 Mobile Converged Desktop feature and PC client Launched in 2007 for Mobile subscribers

Proof Points (of their success) They have deployed 20,000 seats sold (as of May, 2010) with

significant growth planned

Why GENBAND A2 A2 IMS architecture into Ericsson core Focused on the customer requirements, not only on the existing product features Demonstrated flexibility and know-how. Heavy involvement of PLM, R&D and pre-sales team with

several 2-day workshops in the US and Madrid Continuous contact along the development process and deliveries close to original commitments.

Created confidence for subsequent decisions on GENBAND

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CypressUS Hosted service provider for US SMBs

What is the offer? Hosted VoIP and hosted Unified Communications: Targeted to Legal firms,

financial services, health care and other professional services An array of productivity-enhancing features such as unified messaging, chat,

presence, file sharing, audio and web conferencing/ collaboration,   Microsoft Outlook integration, mobility and personalization.

GENBAND Solution behind the offer C20 with Traditional Class-5 and Enterprise-grade PBX features A2 to provide multimedia user experience:

Real-time user presence information, Instant messaging, Point-to-point Video, Soft client, call control, Web collaboration, File sharing, Multimedia conferencing

Proof Points (of their success) They have deployed 13,000 seats (as of April, 2010) In any given company, about 70 percent of all lines are UC-enabled

Why GENBAND A2 Proven experience, Carrier-grade softswitch

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VideotronMSO Consumer Voice & Multimedia Example

What is the offer? PC SoftPhone based voice service offering single number, video

phone capabilities and conferencing capability for up to 4 participants. The Softphone offers all the features of residential telephony including

call display, voice mail and call forwarding, with no additional fees. Personal Call Manager that lets users effectively manage calls and

consult call details online. Features include Call Log, Multiple Ringing, Call Forwarding and Call Screening.

GENBAND Solution behind the offer CS 2000 –A2 Personal Agent and the Multimedia PC Client

Proof Points (of their success) The Softphone and its Personal Call Manager contributes significantly

to the Vidéotron brand recognition as a technological leader in our market and industry” says Bertrand Hébert, Senior Marketing Director. “In addition, the GENBAND SIP architecture is great platform for evolution of our Digital Phone offering.”

Why GENBAND A2 Reliability: C20 IP multimedia softswitch to deliver a robust Carrier-grade service Flexibility: Tight integration of SIP and PSTN architecture. Customization of PC softphone client

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BT SpainHosted Business and Unified Communications

What is the offer? Carrier-grade hosted voice and multimedia services to businesses throughout Spain.

Centrex IP and SIP multimedia services and SIP PBX support to corporate customers and small to medium-sized businesses (SMBs)

GENBAND Solution behind the offer C20-A2 - hosted SIP VoIP

C20 with SIP PBX Trunking

GENBAND SIP phones 1120E and 1140E.and SIP PC Clients

Proof Points (of their success) BT’s Unified Comms solution integrates voice applications with messaging so that

user productivity can be increased by as much as 15 percent.

Why GENBAND A2 GENBAND’s proven ability to design, deploy and support some of the world's most reliable

networks Support for SIP voice and unified communications GENBAND’s IOT program’s ability to integrate 3rd party PBXes

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Why Hosted ?

Why ?

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Enterprise Telephony Options

Equipment on customer site

Managed by customer

Equipment on customer site

Managed by service provider

Equipment at service provider

Managed by service provider

on dedicated server

Equipment at service provider

Managed by service provider

on shared server

IP PBX Managed IP PBX Hosted IP PBX Hosted IP Telephony

Non-hosted solutions

Purchase or lease equipment

Purchase, lease or rent service

Rent service Rent service

Hosted solutions

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Enterprise Telephony Options

Equipment on customer site

Managed by customer

Equipment on customer site

Managed by service provider

Equipment at service provider

Managed by service provider

on dedicated server

Equipment at service provider

Managed by service provider

on shared server

IP PBX Managed IP PBX Hosted IP PBX Hosted IP Telephony

Non-hosted solutions

Purchase or lease equipment

Purchase, lease or rent service

Rent service Rent service

Hosted solutions

Operator buys single Carrier Grade Apps Server. Shared across many customers

All access supplied by operator as part of service

User pays ongoing rental per line / port over fixed term

Operator manages & maintains system centrally. Makes best use of existing Network resources and manpower

Operator investment spread across many customers. Upgrades provide additional revenue opportunities. Long term contracts provide “Stickiness”.

Lowest overall cost/user.Maximise Operator Margins and Revenue

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Differentiating Go-to-Market Models

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Trusted Business PartnerSupplier

Minimal engagement opportunities

Equipment Sales Margins

Discrete Unit Sales

CPE ResaleIn-House Model

Maximize Customer Engagement

Increased Service

Annuity Revenue

Managed ServicesOutsourcing Model

Maximize Customer Engagement

Maximized Service

Annuity Revenue

Hosted ServicesOutsourcing Model

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Why

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Back-upPlatform and Architecture Overview

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Flexible Hardware Options

GENBANDPlatforms

HardwareFreedom

Enables customers to deploy A2 software on their own server model from a choice of over 800 certified redhat servers

ExpandedScalability

Flexibility to optimize solution costfrom Hundreds to Millions of lines

800+ serversaTCA

Langley HT and aTCA available as options for customers desiring a full turnkey solution

FlexibleHW Options

Langley HT

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Multiple Network ConfigurationsAll configurations supported in a single release

ANIMATED CHART

Non-SIPDevices

CS20 SIP endpoints

IMS Clients

IMS Core

Providing customers with great flexibility in network evolution

NGN SIP Application Server IMS Application Server Embedded C20 SIP Engine

FlexibleHW Options

FlexibleHW Options

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Peer IP Networks

Standalone Network Architecture

VoBBCable

IP Interconnect

LNPENUM

EMS

Mobile, WiFi,

WiMax, LTE

Carrier IP Network

HostedEnterprise Enterprise

IP PBX

Access

Interconnect

Signalling& Control

EMTA IAD

Policy

FlexibleHW Options

IMG GW

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TDM Networks

Peer IP Networks

Network Architecture

VoBBCable Class 5

IP InterconnectTDM Interconnect

LNP

ENUM

EMS

Mobile, WiFi,

WiMax, LTE

Carrier IP Network

HostedEnterprise Enterprise

IP PBX

Access

Interconnect

Signalling& Control

EMTA IAD

Policy

orLCM