A film trailer will attract an audience into watching the film. It sets the genre of the film and creates a feeling for the setting, by using genre conventions, which suggests the storyline. It introduces some of the main characters and draws interest to the audience with attention grabbing footage. The trailer usually builds slowly from the beginning to an exiting end. It also includes textual elements such as the film title, credits, actor names and etc to covey key information about the film.

A convention is a typical or standard trope of plot, character, setting, icon, theme or effect in a genre story.

For example in a western film its conventional to have the heroes wearing white hats and the villains wearing black hats (icon convention) .

The genre of your film is a crime/ thriller, therefore I haven choose to investigate 3 favourite films that are of the same genre. I will analyse the way they code the genre convention into their trailer and it can help inspire me and my group on how we can attract the audience.

Director - Christopher NolanWriter - Christopher NolanStars - Leonardo dicaprio and Joseph Gordon LevittRelease date – 16 July 2010Genre – Action/Mystery/Sci-fi thrillerTagline - Your mind is the scene of the crime

PLOT- Dom Cobb is a skilled thief, the absolute best in the dangerous art of extraction, stealing valuable secrets from deep within the subconscious during the dream state, when the mind is at its most vulnerable. Cobb's rare ability has made him a coveted player in this treacherous new world of corporate espionage, but it has also made him an international fugitive and cost him everything he has ever loved. Now Cobb is being offered a chance at redemption. One last job could give him his life back but only if he can accomplish the impossible-inception. Instead of the perfect heist, Cobb and his team of specialists have to pull off the reverse: their task is not to steal an idea but to plant one. If they succeed, it could be the perfect crime. But no amount of careful planning or expertise can prepare the team for the dangerous enemy that seems to predict their every move. An enemy that only Cobb could have seen coming

For legal reasons, the trailer starts with a film rating, stating the audience it is appropriate for. In this case, Inception has been approved for appropriate audiences.

The opening shot begins with the production and company logos on a black screen associated with background music.

The shot cuts into the opening shot of the trailer. The music persists with a slow tempo beat and occasional thud sounds to convey a calm feeling, alongside a serious tone of thud noises to infer mystery and action is about to escalade.

An extreme close up shot of a male protagonist on the floor in the rain, depicts an image of weakness which is typical of an action thriller. It gives a theme of hopelessness as the male protagonist is usually being plotted against/in danger.

A voice over, of the leading character is used as he looks directly at the camera. His tone of voice is serious and concise as he narrates in first person. It directly emphasises his perspective with the viewer.

Fade in and out shots are numerously used to keep the slow tempo of the music in line with durated film shots. The film shots are situated at daylight, and vary from different location settings such as the streets, public restaurants and inside buildings. Dialogue scenes from the film is also combined in the trailer, to preview scenes from the film.

These scenes differ from characters and location, the type of film shots such as panning shots of cars, over the shoulder shots of characters and extreme close up shots of objects and people.

During the fade out shots of film scenes, the thud sound from the background music is combined with a zoom out heading , of key information such as starring characters eg Leonardo Dicaprio. This grabs the viewers attention with key information and impactful music.

During the trailer a light is shone into the main characters face, the shot then cuts into an establishing overview shot of mountains and the music escalades into a louder volume, faster tempo and beated music. This signifies the climax of the trailer as the plotline prevails and insinuates a theme of terror.

There is also a thematic dress code of the males in the trailer, they appear to be wearing black suits which can convey a working class that are part of a business or possibly a gang. It secludes further mystery and objects such as a guns are shown in full view shots in the trailer which insinuates plotted murders and a chase evoking.

Paranormal shots such as objects twisting and turning adds to the theme of mystery, as the dramatic music and film scenes are combined to infer action. Drowning horn sounds associates with the film titles at the end of the trailer, including the release date and film title. The trailer immediately cuts off after the horn sound, which leaves an impactful end after the burst of drama and action from the climax of the trailer.

SCREEN GRABS Film ratings

Technical coding – Medium shot, Daylight scenes, in public locations

Symbolic coding –flying objects, men in black suits

Fading shots of film titles (written coding) with dramatic music

Inception is an action/mystery thriller. The slow tempo beated music with thud sounds helps to increase tension and suspense as it combines with scenes from the film. Every time there is a thud sound, there is a film caption or an action scene escalading in the trailer. During the trailer the music heightens and more action scenes are revealed to elicit the climax point. I find this an effective combination and would also like to use an impacting soundtrack in my trailer, so it grabs the viewers attention and encloses you into the trailer.

The bold silver coloured titles used, interprets solidity and vibrance which evokes action and adventure in the trailer.

There is a first person narration as the voice over. He describes the plot line using a slow, concise, serious tone of voice, from the male protagonists perspective. This is effective as it brings the viewer into close attention, on his dilemma. I plan to use a voice over, but in third person narration as the villain in my film will be the omniscient narrator. It produces an effect of storytelling and is useful in trailers because you have a limited amount of time to explain the brief plot line.

Fade in and out shots are numerously used to keep the slow tempo of the music in line with duratedfilm shots. It produces a flash effect where film scenes are selectively being shown and summarisesclips from the film. This is an effective way of selling the film as effective shots can be shown to attract the viewer. I plan to use this effect in my trailer as I believe it will attract the viewer by showing them a variety of clips.

The symbolic coding of black suits and guns infers suspense, terror and action involved in the film, this links to the action genre and presumes there are villains in the film. My trailer involves focus on the male protagonist only, but using black clothing will elude secrecy and mystery because of its darkness and help insinuate that it a a genre convention of a action thriller.

Director – F. Gray Gray

Writer – Kurt Wimmer

Stars – Gerard Butler, Jamie Foxx and Leslie Bibb

Release date – 27 November 2009

Genre – Action/Crime/Drama thriller

Tagline - Your mind is the scene of the crime

Plot: The plot focuses on a man who, ten years after his wife and daughter are brutally murdered, returns to extract justice from the assistant district attorney who prosecuted the case against their killers. His vengeance threatens not only the man who allowed mercy to supersede justice, but also the system and the city that made it so.

For legal reasons, the trailer starts with a film rating, stating the audience it is appropriate for. In this case, Law abiding citizens has been approved for appropriate audiences.

The trailer begins with a panning shot of a mysterious man in black clothing on top of a roof in a busy city location. The non-diagetic sound of mellow piano music and diagetic sound of other characters are combined into the shot.

Fade in shots are used to go into the next scene. This lengthens the shots and consists with the slow mellow music and creates an intense feeling of suspicion. It foreshadows the build up of intense action that will evoke in the trailer.

A soaring sound effect is used as the man is hit with a bat in his home by a supposedly villain dressed in black clothing. The music changes with more beats to change the pace of the shots. This shot then cuts into movie scenes from the film, with establishing shots of the city in-between, as the film is based on law, court cases and working locations.

The music begins to escalade after a few film scenes, with thudding sounds in-between and electric guitar sounds for a rugged, rock music effect to infer the film has become rough.

The scenes eventually change from simple dialogue scenes to shots of the Police, helicopters, guns, fire explosions and running shots of the police. It appears that the police are seized under threat and the symbolism of these objects and characters depict danger, terror and suspense as the leading character appears to be the villain who is manipulating them.

There are no voice over's but only the diagetic sounds of characters speaking from the film. This allows focus for the viewer to imply what the film is about by listening to the characters and their body language from the film scenes. It creates a feeling you are already watching the film.

The intense music and action shots then fade out into captions of the company credits and film title.

Establishing scenes at daytime and at night of the city

Explosions implies danger

Dark black clothing

Even if the leading character in the film is a villain or not a villain, I have learnt organisations such as the police are still dressed in black. It is a formal colour and adds a detective style to the film because it eludes mystery and suspense. This assures me that the protagonist in my trailer would be most appropriate with black clothing as it suits the genre convention of an action/mystery thriller.

I have also found the common build up of slow tempo music fading into a rough, rock effect soundtrack. It combines with the film scenes as it fades into action scenes of Police and guns to convey a climax in the trailer. This creates a thrilling feeling and I find this combination effective in establishing the genre conventions of this type of film. My group will also aim to use this technique.

The film uses frequent shots of the city locations, which is essential in my trailer as it is also set in a working location and reminds you where the action shall take place. The scenes are situated at daytime and also night. This may be because the film is involved with crime scenes and uses the night for dark events to take place. My trailer doesn’t consist of any crime scenes however it is more mysterious to film the trailer at night to seclude the darkness, and evil actions that will take place for it to depict an action and mystery thriller at the same time.