This uses conventions of a real media product because the effect being used here is dream-like. This implies that there is a flashback element to this scene, which is what we can see in many music videos.

For example ‘Love The Way You Lie’ by Eminem and Rihanna uses flashbacks of another girl’s life in order to emphasise the song lyrics.

I have tried to recreate this in my music video as I have used flashbacks of my protagonist sat with her friends. However I have challenge the forms of convention because the ‘now’ parts of my video is black and white and the ‘then’ parts of the video is colour. This is to show a happier time for the protagonist and that her dancing is her only alone time and where she can express herself.

Here is the example for the flashback. This is a flashback for the protagonist where she is sat with some friends and she is singing the song. This shows that she was not in a happy place then and so is wishing she was home again.

Challenging the conventions of a music video by having the flashbacks in colour as explained before.

It also uses the conventions of a music video by having the protagonist lip sync the song. You see this done in many music videos in the present day and so I decided to use this convention. And apart from a few places, this has had a positive effect.

Here I have challenged the conventions of a music video by having the ‘now’ parts where she is expressing her feelings by dancing in black and white. I think this gives a good effect as it balances the mixture of black and white.

However I have also used the conventions of music videos today by having a dance routine as the main aspect. Although it is not quite the same,

Lady Gaga’s ‘Judas’ is a good example where dance is used as the main part of the video. She dances in most o her videos.

Similar to Beyonce’s song ‘Countdown’ where she is dancing and warming up I have decided to use the same technique. However with my music video the audience can clearly see that the protagonist is warming up for ballet because of the pointe shoes.

This is developing the conventions of videos such as Beyonce’s because it is clearly showing that the actress is stretching rather than leaving it down to imagination. This gives a good effect because it shows the audience that there is likely to be a dance number in the video. It also goes with the rest of the song and the story. She is alone most of the time and unlike Beyonce’s dancing, she is stretching on her own.

As with Coldplay’s ‘Yellow’ I have decided to have my protagonist walk towards the camera singing the words. I think this gives a good effect because it shows that the artist connects with the audience and that they are singing their own song.

This is using the conventions of a music video as you see a lot of videos that have the artist lip-syncing to the camera. It shows that the artist knows their song and can sing it to an audience. It also helps for the audience to empathise with the character.

Overall I feel that I have used the conventions of a music video to ensure that my final product looks like a music video. I also feel that in some places I have challenged the conventions of a music video by doing something different that may not have been done before. This gives the effect that both the artist and the producers of the music video are unique. Lastly I have developed some conventions by changing conventions to suit my genre. By having a mixture of conventions and new ideas give my music video a different ‘feel’ and by the audience feedback, it would help to sell the CDs and concert tickets.