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controlling• Controlling function of management includes all of those

activities undertaken to ensure that actual operationsconform to planned operations.

•  The controlling function of management is particularlyimportant for eective strategy evaluation. controllingconsists of four basic steps:

1. establishing performance standards

2. Measuring individual and organizational performance

. comparing actual performance to planned performancestandards

!. taking corrective actions• "o single approach to measuring individual performance

is #ithout limitations. $or this reason% an organizationshould e&amine various methods%

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Management audit

• the follo#ing checklist of 'uestionscan help determine speci(c strengthsand #eaknesses in the functionalarea of business.

• an ans#er of no to any 'uestioncould indicate a potential #eakness.

)ositive or yes ans#ers to thechecklist 'uestions suggest potentialareas of strength