Submitted by-shruti

CONTROLING

MEANING OF CONTROLChecking current performance against

pre-determined standard. Evaluating performance and if

necessary applying corrective measure so that the performance take place according to plans.

LEVELS OF CONTROL

Stretegic

oprational

STRATEGIC & OPERATIONAL CONTROL

Strategic control allows you to step back and look at the big picture and make sure all pieces of the picture are correctly aligned.

Operational control in contrast to strategic control is concerned with executive the strategy where operational control are imposed, they function with framework established by strategy.

TYPES OF CONTROL OF MANAGEMENT

Control proactivity Behavioral control Outcome control

• Feed forward control • orgnitional culture • Market demand

• Concurrent control • Hands on management supervision during project

• The real time speed of a productivity line

• Feedback control • Qualitative measure of customer satisfaction

• Financial measure such as profitability sales growth

FEEDFORWORD CONTROL

Feed forward control focus on the regulation on input(human, material, finance resources that flow into the organization) to ensure that they meet the standard necessary for transformation process feedforword control are desirable because they allow management to prevent problem rather than having to cure them latter. Unfortunately these control require timely and accurate information that is often difficult to develop feedforword control also its sometimes called preventive and pre-control.

CONCURRENT CONTROL

concurrent control take place while an activity is in progress .it involve the regulation ongoing activity that are part of transformation progress to ensure that they conform to organitional standards.

FEEDBACK CONTROL

This type of control focus on the output on the organizational after transformation complete. Sometimes called output control or post action, fulfills a number of important function. For one thing it often is used when feedforword and concurrent control are not feasible or are too costly.

Feedback control provide manager with meaningful information on how effective its planning effort was.

Feedback indicates little variance between slandered and actual performance these is evidence that planning was generally on target.

If the deviation is the great, a manger can used these information when formulating new plans to make them more effective.

Feedback control can enhance employee motivation.

TWO ADVANTAGES OF FEEDBACK CONTROL

FUNCTION OF CONTROLLING

planning organizing

controlling leading

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