Contractor Alliance Program Playbook
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Transcript of Contractor Alliance Program Playbook
• New Program• New Qualifications• New Rules• New Tools• New Rewards• Countdown to Launch
PREPARING YOU FOR CHANGES
Preferred Remodeler Program Associate Contractor Program
OVERVIEWCombination of two best in class James Hardie loyalty programs, with further opportunities to differentiate your business from the competition.
Dedicated Replacement Contractors – James Hardie is my siding business
• Profile on Jameshardie.com• Logo and status certificate • Opportunity for lead distribution from
Jameshardie.com• Customized sales, marketing, & lead
generation support• Guild Quality customer satisfaction
surveying• Personalized account on
SalesForce.com lead mgmt. website
Any Contractor or Remodeler – James Hardie is a part of my siding business
• Participation in the HardieRewards™ Program
• Access to unique production, sales, and marketing business solutions
• Advanced training opportunities on installation best practices, job-site safety, lead generation, and in-home sales
• Beyond the Level eNewsletter
TIER OVERVIEWWe’ve enhanced the Contractor Alliance Program for our Remodelers. We’re giving you the chance to elevate your status even higher. Making it easier for you to distinguish your business amongst other program members.
• Elite logo & certificate
• Elite placement on the Remodeler Locator
• Distinguish your business with Contractor Alliance Badges
• Participation in the HardieRewards™ Program (25% Bonus Points)
• HardieReward Milestones™
• Members Only access to production, sales, and marketing business solutions
• Advanced training opportunities on installation best practices, job-site safety, lead generation, and in-home sales
• Free GuildQuality Surveying
• Preferred logo & certificate
• Preferred placement on the Remodeler Locator
• Distinguish your business with Contractor Alliance Badges
• Participation in the HardieRewards™ Program (10% Bonus Points)
• HardieReward Milestones™
• Members Only access to production, sales, and marketing business solutions
• Advanced training opportunities on installation best practices, job-site safety, lead generation, and in-home sales
• Free GuildQuality Surveying
REWARDS ADVANTAGE
• Listing on the James Hardie Remodeler Locator
• Participation in the HardieRewards™ Program
• Earn HardieReward Milestones™
• Members Only access to production, sales, and marketing business solutions
• Advanced training opportunities on installation best practices, job-site safety, lead generation, and in-home sales
• Free GuildQuality Surveying
REWARDS PLUS
• Earn HardieReward Milestones™
• Access to unique production, sales, and marketing business solutions
• Advanced training opportunities on installation best practices, job-site safety, lead generation, and in-home sales
REWARDS
• Participation in the HardieRewards™ Program
• Training opportunities
• Beyond the Level eNewsletter
QUALIFICATIONSThe Contractor Alliance program brings a new level of clarity on how your business can maintain and elevate its status within the Contractor Alliance program.
Elevating and maintaining your statusStatus in the James Hardie Contractor Alliance program is, in part, dependent upon the number of James Hardie re-sides you submit into the Contractor Alliance job tracker and the corresponding key business metrics below:
Re-sides submitted to Job Tracker
ParticipationStatus
Re-side Volume
HardieTrim® board
Attachment
Differentiated Products
Attachment
GuildQuality Recommendation
Rate
QUALIFICATIONS - DEFINITIONS
Elevating and maintaining your statusStatus in the James Hardie Contractor Alliance program is, in part, dependent upon the number of James Hardie re-sides you submit into the Contractor Alliance job tracker and the corresponding key business metrics below:
ParticipationStatus
A job totaling greater than 1,000 SQFT of JH siding (plank, panel or
shingle) or greater than 300 LF of soffit and
fascia
# of projects that include HardieTrim® board
# of re-side projects registered in job tracker
# of projects that include non-market standard products# of re-side projects
registered in job tracker
Program members must maintain an average ‘Likely to Recommend’ score from GuildQuality over the course of the trailing 6 months
(minimum of 6 survey responses required)
Re-sides submitted to Job Tracker
The Contractor Alliance program brings a new level of clarity on how your business can maintain and elevate its status within the Contractor Alliance program.
QUALIFICATIONS – TIME FRAME
Elevating and maintaining your statusStatus in the James Hardie Contractor Alliance program is, in part, dependent upon the number of James Hardie re-sides you submit into the Contractor Alliance job tracker and the corresponding key business metrics below:
1 Year from the day you earn status
Calendar Year
Re-sides submitted to Job Tracker
The Contractor Alliance program brings a new level of clarity on how your business can maintain and elevate its status within the Contractor Alliance program.
Rolling 6 Months
Rolling 6 Months
Rolling 6 Months
QUALIFICATIONSThe James Hardie Contractor Alliance program qualifications vary by region. Please identify which region you belong to.
NORTH QUALIFICATIONS
Establishing Your StatusStatus in the James Hardie Contractor Alliance program is, in part, dependent upon the number of James Hardie re-sides you submit into the Contractor Alliance program job tracker and the corresponding key business metrics below:
12*Re-Sides
75%Trim Attachment
90%GuildQuality ‘Likely to Recommend’
Jobs Submitted
RewardsAdvantage
*Re-Side volume may vary between markets. To confirm the re-side volume requirements for your market, please contact your local rep.
NORTH QUALIFICATIONS
Maintaining Your Preferred StatusStatus in the James Hardie Contractor Alliance program is, in part, dependent upon the number of James Hardie re-sides you submit into the Contractor Alliance program job tracker and the corresponding key business metrics below:
24*Re-Sides
75%Trim Attachment
90%GuildQuality ‘Likely to Recommend’
Jobs Submitted
*Re-Side volume may vary between markets. To confirm the re-side volume requirements for your market, please contact your local rep.
NORTH QUALIFICATIONS
Elevating Your Preferred StatusStatus in the James Hardie Contractor Alliance program is, in part, dependent upon the number of James Hardie re-sides you submit into the Contractor Alliance program job tracker and the corresponding key business metrics below:
Learn More
36*Re-Sides
90%Trim Attachment
90%Differentiated
Products
90%GuildQuality ‘Likely to Recommend’
Jobs Submitted
*Re-Side volume may vary between markets. To confirm the re-side volume requirements for your market, please contact your local rep.
SOUTH QUALIFICATIONS
12*Re-Sides
75%Trim Attachment
90%GuildQuality ‘Likely to Recommend’
Jobs Submitted
RewardsAdvantage
Establishing Your StatusStatus in the James Hardie Contractor Alliance program is, in part, dependent upon the number of James Hardie re-sides you submit into the Contractor Alliance program job tracker and the corresponding key business metrics below:
*Re-Side volume may vary between markets. To confirm the re-side volume requirements for your market, please contact your local rep.
SOUTH QUALIFICATIONS
Maintaining Your Preferred StatusStatus in the James Hardie Contractor Alliance program is, in part, dependent upon the number of James Hardie re-sides you submit into the Contractor Alliance program job tracker and the corresponding key business metrics below:
24*Re-Sides
75%Trim Attachment
90%GuildQuality ‘Likely to Recommend’
Jobs Submitted
*Re-Side volume may vary between markets. To confirm the re-side volume requirements for your market, please contact your local rep.
SOUTH QUALIFICATIONS
Elevating Your Preferred StatusStatus in the James Hardie Contractor Alliance program is, in part, dependent upon the number of James Hardie re-sides you submit into the Contractor Alliance program job tracker and the corresponding key business metrics below:
36*Re-Sides
90%Trim Attachment
50%Differentiated
Products
90%GuildQuality ‘Likely to Recommend’
Jobs Submitted
Learn More
*Re-Side volume may vary between markets. To confirm the re-side volume requirements for your market, please contact your local rep.
NORTHEAST QUALIFICATIONS
12*Re-Sides
25%Trim Attachment
90%GuildQuality ‘Likely to Recommend’
Jobs Submitted
RewardsAdvantage
Establishing Your StatusStatus in the James Hardie Contractor Alliance program is, in part, dependent upon the number of James Hardie re-sides you submit into the Contractor Alliance program job tracker and the corresponding key business metrics below:
*Re-Side volume may vary between markets. To confirm the re-side volume requirements for your market, please contact your local rep.
NORTHEAST QUALIFICATIONS
Maintaining Your Preferred StatusStatus in the James Hardie Contractor Alliance program is, in part, dependent upon the number of James Hardie re-sides you submit into the Contractor Alliance program job tracker and the corresponding key business metrics below:
24*Re-Sides
50%Trim Attachment
90%GuildQuality ‘Likely to Recommend’
Jobs Submitted
*Re-Side volume may vary between markets. To confirm the re-side volume requirements for your market, please contact your local rep.
NORTHEAST QUALIFICATIONS
Elevating Your Preferred StatusStatus in the James Hardie Contractor Alliance program is, in part, dependent upon the number of James Hardie re-sides you submit into the Contractor Alliance program job tracker and the corresponding key business metrics below:
36*Re-Sides
75%Trim Attachment
90%Differentiated
Products
90%GuildQuality ‘Likely to Recommend’
Jobs Submitted
Learn More
*Re-Side volume may vary between markets. To confirm the re-side volume requirements for your market, please contact your local rep.
PACIFIC NORTHWEST QUALIFICATIONS
12*Re-Sides
50%Trim Attachment
90%GuildQuality ‘Likely to Recommend’
Jobs Submitted
RewardsAdvantage
Establishing Your StatusStatus in the James Hardie Contractor Alliance program is, in part, dependent upon the number of James Hardie re-sides you submit into the Contractor Alliance program job tracker and the corresponding key business metrics below:
*Re-Side volume may vary between markets. To confirm the re-side volume requirements for your market, please contact your local rep.
PACIFIC NORTHWEST QUALIFICATIONS
Maintaining Your Preferred StatusStatus in the James Hardie Contractor Alliance program is, in part, dependent upon the number of James Hardie re-sides you submit into the Contractor Alliance program job tracker and the corresponding key business metrics below:
24*Re-Sides
50%Trim Attachment
90%GuildQuality ‘Likely to Recommend’
Jobs Submitted
*Re-Side volume may vary between markets. To confirm the re-side volume requirements for your market, please contact your local rep.
PACIFIC NORTHWEST QUALIFICATIONS
Elevating Your Preferred StatusStatus in the James Hardie Contractor Alliance program is, in part, dependent upon the number of James Hardie re-sides you submit into the Contractor Alliance program job tracker and the corresponding key business metrics below:
36*Re-Sides
75%Trim Attachment
50%Differentiated
Products
90%GuildQuality ‘Likely to Recommend’
Jobs Submitted
Learn More
*Re-Side volume may vary between markets. To confirm the re-side volume requirements for your market, please contact your local rep.
EPR & PR RULESAn important component of loyalty is knowing who you’re working with. To help homeowners make the right choice, we ask that all Elite Preferred & Preferred Remodelers agree to the following:
Commitment to market & sell James Hardie® siding exclusively on full re-sides (EPR)
Must not participate in any other fiber cement siding manufacturer's benefit, reward, credit or similar contractor program (EPR & PR)
24 Months in business as the same company under the same name (EPR & PR)2years
Active website with extensive James Hardie content (EPR & PR)JH
Primary business must be derived from Single Family, Residential Repair and Replacement work (EPR & PR)
GENERAL RULESAn important component of loyalty is knowing who you’re working with. To help homeowners make the right choice, we ask that all Elite Preferred, Preferred, & Rewards Advantage Remodelers agree to the following:
Signed Code of Conduct Commitment not to market or sell any other “hard siding” products in the
repair and remodel segment Liability Insurance $1M per occurrence Physical Business Address Satisfactory background check with 6 past customers Satisfactory Credit Report Satisfactory record with the Better Business Bureau or other accredited
rating agency State Licensed*/Fully Bonded* Subcontractors, if used, are licensed, bonded, and insured* Workman’s Compensation Insurance*
*Where required by law
TOOLSElite Preferred and Preferred Remodelers have exclusive access to tools that will help establish their status, and differentiate their business from other program members.
Acquire tools to help market your businessAs a member of the James Hardie Contractor Alliance program, you have access to a number of exclusive business development tools to help you grow your business and separate your company from the masses.
Insignia to help distinguish your
business
Lead Generation Support
Preferred Remodeler Distinction
(logo and certificate)
Preferred placement on the James Hardie Remodeler Locator
TOOLS – REMODELER LOCATOR
Featured ListingEPR and PR OnlyReserved for the
company with the highest stack ranking
score
Directory ListingRewards Advantage
Standard ListingEPR and PR Only
Earn Your Place! The Remodeler Locator ranking is based upon two components:
TOOLS – REMODELER LOCATOR
Jobs Submitted
20%Re-Side Jobs
20%Trim Attachment
20%Differentiated Products
40%# of Re-side Jobs(in the zip searched)
Stack Ranking Score
Elite Preferred Remodeler will always appear above Preferred Remodeler.
Preferred Remodeler will always appear above Rewards Advantage.
Contractor Alliance Status and Stack Ranking
TOOLS - INSIGNIA
Elite Preferred and Preferred members can further distinguish their company by earning membership badges. Badges will appear next to the business name on the Remodeler Locator.
• Superior Finish – Achieve a ColorPlus® attachment rate
of at least 75%• 100% Hardie
– Achieve a HardieTrim board attachment rate of at least 90%
• Homeowner Recommended– Achieve an average GuildQuality ‘Likely
to Recommend’ score of at least 95%• Years in Program
– Dynamically populated with actual number of years of continual program membership
• Commitment to Excellence– Complete all installation web modules
• Design Excellence– Achieve a differentiated products
attachment rate of at least 50%
Earn Badges!
TOOLS – LEAD GENERATION SUPPORTGain LeadsElite Preferred and Preferred Remodelers are eligible to receive consumer leads directly from Jameshardie.com.
CONTRACTOR ALLIANCE – EARN REWARDSAll Membership Levels now have access to earn HardieRewards™ points. Based on your status, you may be eligible to receive a 10%(PR) or 25%(EPR) bonus on all points earned!
Earn RewardsEarning HardieRewards™ points is easy! When you submit your James Hardie re-side jobs, James Hardie will automatically calculate your points earned based on the James Hardie siding products you purchased.
Log Your James Hardie Purchases in the Job
Tracker
Achieve Alliance Program Milestones
Attend James Hardie Eventes
Complete Online Training Modules
HardiePlank Lap Siding
1,500pts
Artisan Lap
2,500pts
HardiePanel Vertical Siding
1,500pts
HardieShingle Siding
2,000pts
HardieTrim Boards
1,100pts
Artisan Accent Trim
5,000pts
HardieWrap Weather Barrier
100pts
HardieSoffit Panels
1,500pts
EARN REWARDS – PURCHASE PRODUCT
POINTS ARE REWARDED FOR THE FOLLOWING JAMES HARDIE®
SIDING PRODUCTS
Artisan® Lap HardiePlank® Lap Siding
HardiePanel® Vertical Siding
HardieSoffit® Panels
HardieTrim® Boards
Artisan Accent Trim
HardieWrap® Weather Barrier
HardieShingle® Siding
Points Per 1,000 SqFt - Primed Earning HardieRewards® is easy! When you purchase James Hardie products and submit your James Hardie re-sides, James Hardie will automatically calculate your points earned based on the James Hardie® siding products you purchased.
Points Per 1,000 SqFt –
POINTS ARE AWARDED FOR
THE FOLLOWING JAMES HARDIE®
SIDING PRODUCTS
HardiePlank® Lap Siding
2,000pts
Artisan® Lap Siding
6,000pts
HardiePanel® Vertical Siding
2,000pts
HardieShingle® Siding
2,500pts
HardieTrim® Boards
3,200pts
Artisan Accent Trim
14,000pts
HardieWrap® Weather Barrier
100pts
HardieSoffit® Panels
2,000pts
EARN REWARDS – PURCHASE PRODUCT
EARN REWARDS – SUBMIT JOBSWe’ve made tracking James Hardie re-sides a breeze with convenient methods to suit your business needs:
Send your proof of purchase (dealer invoice) to [email protected] and we’ll track your re-side for you!
• Take a picture with your smart phone or tablet• Scan and email• Fax
Upload your re-side on your own inside the Contractor Alliance website.
Request that James Hardie retrieve your invoices directly from your dealer. If you’re interested in this method, please contact [email protected] or your local sales rep.
EARN REWARDS – CONTINUING EDUCATIONEarn points and learn James Hardie best practices by completing online training modules inside James Hardie University.
Short Online Training Courses Include:• Lead Generation • How to Sell James Hardie Siding• How to Overcome Objections in the Home• James Hardie Siding Installation Best
Practices
Learn how to install HardiePanel Siding
EARN REWARDS – HARDIEREWARD™ MILESTONESLogging jobs are an important component of the Contractor Alliance program, but they can also be rewarding. For every job logged you could earn HardieReward Points!
JOBS LOGGED REWARD MILESTONE CHOICES
18 Jobs $250 MKTG Zone Credit $200 Product Rebate 10,000 HardiePoints
24 Jobs PREFERRED TIER
30 Jobs $250 MKTG Zone Credit $200 Product Rebate 10,000 HardiePoints
36 Jobs ELITE PREFERRED TIER
48 Jobs $250 MKTG Zone Credit $200 Product Rebate 10,000 HardiePoints
60 Jobs TBD TBD TBD
72 Jobs TBD TBD TBD
Every 36 Jobs TBD TBD TBD
REDEEM REWARDSThe best part about the HardieRewards™ program is spending your points, right? When you've got enough points, you can redeem them for lots of great rewards!
Co-Branded Apparel and Merchandise
Marketing Tools
Vacations and much more!
James Hardie Tools
Beginning Now
5Meet with your James Hardie Rep and determine which tier
you currently fall into within the new Contractor Alliance program
Beginning Now
4Work towards achieving your desired goal by logging all of your 2014 James Hardie jobs
Now – August 31, 2014
3We will automatically transfer over the account (including
rewards points) for any current Associate Contractor who has
logged into HardiePro.com within the last 12 months
2Receive your welcome email
with login credentials for the new Contractor Alliance Website
September 22, 2014
1Start earning!
Remodeler Locator and Contractor Alliance Website are now live. You can start earning rewards, and taking advantage of badges, new logos, and tiers.
October 6, 2014
2015 Membership Year
• All existing Preferred Remodelers have guaranteed Preferred status through June 30, 2015.*
• New attachment rate qualifications go into effect July 1, 2015 (based on previous 6-Month average).
• NOTE: For those companies that have not yet achieved the re-side volume threshold for the 2015 Membership Year, volume will be based on calendar year 2014 job tracker data.
*If all Code of Conduct rules have been followed
WHAT TIER ARE YOU IN?Please use this page to work with your James Hardie Representative in order to learn what tier you’re now in.
Number of re-sides submitted to Job Tracker
ParticipationStatus
Re-side Volume
HardieTrim Attachment
Differentiated Products Attachment
GuildQuality Recommendation Rate