Kanye west

Kanye west Fade

The controversial video

What genre is the music and how is this reflected In the video The genre is rap and this is not reflected in the music video music video. Because there weren't any low angled, close up shots which are commonly used to imply the artists power over their audience. The artist is not in the music video but there are a number of fades which links to the title of the music video.

How do the images relate to the lyrics?The images relate to the video in the choreography that the dancer does and symbolises.

how do the images relate to the music? Count the shots overallOverall there are about 5 shots where the images relate images relate to the music. For example when the dancer acts out smoking to the lyrics roll up roll up.

5

How is the artist presented to sell them? How important are close ups ?The artist only presents to sell them thought the textual information before the video begins the artists name is presented and the dances name.

Is there any reference to looking? Are females presented voyeuristically There is a lot of reference to looking in this video especially because there is no direct address to the audience while the camera is following her every more. Furthermore, the fact that she is only wearing a thong and a sports bar exposes the woman more. However the fact that she is ok with it also confuses the audiences as some may thing she is being used whilst some might think the dancer is empowering herself and other women plus she is allowed to do so.There are several close up and extreme close ups that focus on the females body parts.

Can you spot any intertextual references? What are they?There are nor any obvious intertextual references.

Add any further comments on camera work, editing, mise-en-scene, special effects, sounds A lot of close ups and mid-shots are used when the female is dancing. There were no sections that featured the artist singing / rapping to the camera.There was fluent and stable camera work throughout the music video.There were no low angle shots however this would confuse the audience if there was because its is not the artist himself featured in his video the dancer is.

Is there a narrative? How is the video organised and structured?The music video is structure in a gym and fades an used as transition to the bathroom scene then back to the main gym area she female was in before. With a twist as there are sheep everywhere and he husband and baby have jointed her for the last shot. Finally, she feature were advance so that she could look like a cat using special effects and makeup.