Continuous Improvement and Benchmarking Techniques
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Transcript of Continuous Improvement and Benchmarking Techniques
7292019 Continuous Improvement and Benchmarking Techniques
httpslidepdfcomreaderfullcontinuous-improvement-and-benchmarking-techniques 138
I m prov ing Local Govern ance and P ro - Poor Serv i ce Del i ve ry
CONTI NUOUS I MPROVEMENT AND BENCHMARKI NG LEARNI NG
TOOLKI T
Purpose o f the t oo lk i t
The purpose of this learning toolkit is to make municipal service providers aware of CIB and provide them with a practical guide on how to successfully apply these techniques to improveservices
W h o ca n u se t h e t o o l k i t
The toolkit is designed for local governments but can be applied by any level of government You will need to make adjustments to organization unit and position names to suit your ownorganization
The toolkit will be of most benefit to individuals involved in teams focused on improving services This can include municipal staff managers contractors and NGOs
How t o use the too lk i t
This toolkit provides a structured step by step instruction on how to improve a service Work through the modules on the left side of the screen in sequence
Although an individual can work through this toolkit on their own we highly recommend that organizations make use of a skilled Facilitator to guide them through the learning process
To learn how to use the toolkit read the overvie or take a tour of the toolkit
Optionally you can print out two Handbooks a Facilitator Handbook and an Analysis Workbook
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In t roduc t ion
CIB is the combination of two powerful techniques to achieve change -continuous improvement and benchmarking
Cont inuous Improvement is a systematic method to improve servicedelivery for access timeliness quality cost community satisfaction andaffordability
Benchmark ing compares services with others to improve your ownservice delivery This is done by comparing performance and sharinginformation about service practices to find the best practices andincrease service standards
Continuous improvement and benchmarking have enabled service deliveryimprovements in many organizations government and private innumerous countries around the world
The ADB has piloted the approach in two major regional projects and itsexperience has culminated in the creation of this toolkit For moreinformation see Origin of the initiative
Max im iz ing success
The ADBs pilot projects discovered 12 c r i t i ca l f ac to r s f o r success forCIB and these form the basis of the self-assessment below Success factors
To help maximize success all stakeholder groups need to understand theirown roles and responsibilities Stakeholders roles
A number of Asian cities have been successful in using CIB to improve services suchas solid waste management property tax collection parking street vending controland customer complaint handling among others To learn more see Success stories
W h a t i s i n v o lv e d
A CIB initiative starts with a decision to proceed by the Mayor Council or the mostsenior manager
It is best to start with a pilot of two or three small scale projects to gain experience
with the techniques and learn how to modify them for your organization These pilotprojects are completed within three months then the Mayor Council and seniormanagement assess the results and decide further CIB initiatives
A full implementation will eventually involve a large part of the municipalitys staffworking in teams finding better ways to deliver services
Com ponen ts o f t he Too lk i t
The Toolkit is organized in eight modules that set out the sequence in whichyou carry out CIB projects
The first module is the Introduction which you should read first
The second module is Prepare which covers all the preparation for CIB inyour organization
The modules numbered 1 to 6 in the left hand menu explain the CIB projectcycle to guide teams of staff to carry out their projects to improve servicesThe modules are
1 Organize2 Analyze3 Benchmark4 Innovate5 Implement6 Sustain
The next module is a supporting module covering how to I ns t i t u t iona l i zeCIB
A Faci l i ta tor s Ki t is provided to support facilitators of CIB
A Glossary and Si te map is also provided
T im ing and e f fo r t n eeded
To complete the learning components of the Toolkit you will need to spendabout 60 hours working through the training spread over several monthsEach training element takes about three hours to complete You shouldwork through the training for each module as you need to then immediatelyapply what you have learned to your project work
Each CIB project cycle will take from 3 to 6 months depending on the
complexity of the problems and the ability of the organization to respond
Get t i ng s ta r t ed
First - print out the Readiness self-assessment and decide whether your organization isready for CIB
Then read about How to use the toolkit
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Or i g in o f t h i s i n i t i a t i ve
I n t r o d u c t i o n gt
In 1998-99 the Asian Development Bank (ADB) the Asian Development BankInstitute (ADBI) and the German agency for technical development (GTZ) funded aRegional Technical Assistance program (RETA) to test the use of ContinuousImprovement and Benchmarking (CIB) techniques as a means of improving thedelivery of municipal services The RETA was also to create an active network ofmunicipalities to exchange information on successful change efforts and goodpractices
The project involved ten cities in seven countries - India Sri Lanka Pakistan ChinaMalaysia the Philippines and Indonesia
A number of services in these cities were improved to verify that CIB techniquescould yield results including
Solid waste managementCustomer service and complaint handlingProperty tax assessment and collectionVehicle parking andStreet vendors
The RETA demonstrated that the techniques were relevant for municipalities Severalof the participating municipalities implemented changes to increase their customerorientation improve quality and coverage of services and enhance revenuesImportantly the municipalities enthusiastically supported the implementation of theCIB techniques as they discovered the resulting benefits
There were also lessons learned about how to ensure success for CIB
The need to train enough coordinators in each city to allow for staff movement and day-to-
day priorities
The importance of gaining commitment from senior elected officials and executives toprovide leadership
The need to establish local benchmarking partners for sharing experiences and making
comparisons
The importance of consumer surveys and community participation for sustaining efforts to
improve the quality of services and
The need to allocate a longer time to build a continuous improvement culture and capacity
Following the first RETA in 2000 it was decided to support the three cities that hadshown a strong willingness to progress to a more sustainable CIB position and asecond RETA was approved to Institutionalize CIB in three cities
Bangalore India
Colombo Sri Lanka and
Cebu City Philippines
This second RETA had four objectives
1 Build the capacity of the three core municipalities to drive and implement change
2 Use the three core municipalities to mentor three other municipalities in each country on the
use of CIB techniques
3 Establish a mechanism for participation and feed back from the community and non-
government organizations (NGOs) on the effectiveness of delivery of municipal services and
publicize the results through the media and
4 Expand the communication network of the municipalities to facilitate comparing performance
indicators sharing experiences and learning good practices in their delivery of municipal
services
This second RETA was mostly successful in that the three core cities did progresstheir CIB capacity and for the most part now have CIB as a normal way of doingbusiness The three cities improved their services even further and commenced tosupport their three satellite partner cities
These RETAs have demonstrated that with the application of a structured approachusing CIB service improvement is possible and likely
Based on the success of the two regional projects the Asian Development Bank andthe Asian Development Bank Institute have funded the development of this CIBLearning toolkit
Facto rs fo r success
I n t r o d u c t i o n gt
There are twelve pre- requisi tes for successfu l CIB implementat ion
1 C lear and v i s i b le suppor t from the most senior executive and the most seniorelected official
2 C ont inuous l eadersh ip by a sen io r execu t i ve for the CIB initiative preferablyfor at least three years
3 A c r i t i c al m a s s o f t r a i n e d C I B t e a m m e m b e r s - to ensure competing prioritiesand normal staff turnover do not slow the initiative down
4 Tra in ing i n C IB techn iques and too l s supported initially by a professionallearning facilitator
5 Ap e r m a n e n t r e s o u r ce such as a dedicated facilitator and a CIB working group tomanage the CIB process and drive improvements
6 An i nc lus i ve approach - the Mayor councilors service managers staffcustomers the community and NGOs must all play a part in the CIB process
7 Financ ial suppor t - to ensure service investigation and improvements are apriority for the municipality
8 Al loca t i on o f adequa te s ta f f t ime to CIB projects with the projects takingpriority over day-to-day work for the time required
9 A ldquo p e r f o r m a n c e cu l t u r e rdquo - the Mayor and council must focus on serviceperformance and take action to improve it
10 Pro fess iona l management p rac t i ces - meetings must be attended by thoseinvited be conducted properly and commitments followed through
11 A ldquot e a m c u l t u r e rdquo - CIB team members must be able to interact with seniormanagers and offer constructive criticism without fear of compromising theircareer
12 A pos i t i ve cu l tu re to accep t change and a willingness to try new approacheswhen needed
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Success Stor ies
I n t r o d u c t i o n gt
These examples show some of the results possible with CIB - follow thelinks to find out more
Numerous improvements were achieved in the f i rst regional pro ject in
1998-2000 amongst these were the introduction of Customer servicedeployment of a solid waste daily collection service educating residents inwaste collection and re-cycling increasing on-street car parking andintroduction of a littering action team See Bangalore Cebu and Colombo forslideshows containing more information
From 1999 to 2001 Colombo Municipal Counci l (ldquoCMCrdquo) in Sri Lankacompleted a major exercise to introduce a solid waste collection servicefor the under-served communities Click here for a report on Colomboimprovements
From 1998 to 2004 Bangalore Mahanagara Pal ike (ldquoBMPrdquo) in India hasbeen pursuing service improvements on a wide front The service improvements haveincluded Solid waste collection Customer service Property tax assessment andcollection Vehicle parking Street vendors Footpath maintenance Public toilets and
Vocational training - click on the links for reports Many of these serviceimprovements have been targeted to the poorer communities Follow this link for asummary slideshow
Naga City in the Philippines has been pursuing equity and service improvements toits poor for many years Some of their major initiatives include subsidized landacquisition urban development building residentsrsquo capacity to engage governmentinstitutional support such as loan financing These improvements have been achievedthrough inclusive governance openness with the community and engagement withkey stakeholders and innovative solutions Their latest improvement is publication ofa Citizen Charter Follow this link for a report containing details
Readiness
I n t r o d u c t i o n gt
Not eve ry o rgan iza t ion is r eady to use con t inuous impr ovementand benchmark ing s t r a igh t away
To help you decide whether you are ready to take on this major changeinitiative we have provided a self-assessment guide You can score yourorganization on 14 criteria including support from senior elected officialsand managers resources and organization culture
Print out the Readiness self-assessment and use it to decide whether yourorganization is ready for CIB
H o w t o u se t h e L ea rn i n g t o o l k i t
I n t r o d u c t i o n gt
H o w t h e t o o l k i t c a n h e lp y o u
The Learning toolkit is intended to help service providers use Continuous Improvement
and Benchmarking (CIB) successfully to improve service delivery
The toolkit presents a practical comprehensive and proven guide to effectivetechniques and tools for service improvement
Requ i remen ts
To use the toolkit you need a personal computer with Windows 2000 or higherMicrosoft Office 2000 or later a CD drive and an internet browser such as InternetExplorer 5 or later The toolkit is best viewed at screen resolutions of 1024X768 orhigher
T ak e a t o u r o f t h e T o o lk i t
We strongly recommend you gain an appreciation of the contents of thetoolkit by taking a tour
Nav iga t i on
Use the left side of the screen to navigate through the phases of CIB in the ordershown
Links within pages take you to more information and documents such as trainingguides slideshows and forms
Task pages
Each phase of CIB contains task pages describing what has to be done inthat phase
You should work through the toolkit in sequence and do the trainingmodules as they are presented in the links on the task pages
By learning as you work through your project you can immediately applyeach module in practice reinforcing the learning and advancing your project
Each training module takes around three hours to complete
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Prepare
In this phase you will establish the management structure to planimplement and sustain CIB
There are five steps
1 Appoint an Accountable officer2 Organize a Steering committee3 Organize a Working group4 Appoint an external Facilitator5 Plan a Pilot CIB implementation
Appo in t the Accoun tab le Of f i ce r
Preparegt
Purpose
To appoint a capable individual who will ensure your CIB initiative succeeds
Why do y ou need an Ac c ountab le Of f i c e r
For a CIB initiative to succeed it is critical to have one person that isaccountable for its implementation
This person should be a senior person with the authority the interest andthe commitment to make sure your CIB initiative succeeds
You need only one of these people in your municipality and the position andappointment should be endorsed by the Mayor or Council to indicate thecorrect level of priority commitment and authority For example
In the city of Cebu Philippines the accountable person was appointed bythe Mayor and was highly regarded by everyone as the Mayors right handlieutenant He had a very keen interest in Continuous Improvement and waswell versed in the operations of the government
W h o d o e s t h i s t a s k
The senior official who made the decision to proceed with a CIB initiative does thistask It is likely to be the Mayor a Councilor the Commissioner or the Chief Executive
How to P roceed
1 Specify the position of CIB Accountable Officer - see the Role guide provided
2 Identify a short list of suitable candidates
3 Interview candidates and assess their suitability4 Appoint the officer5 Communicate the appointment to the organization
T i m e
This task should take no more than two weeks
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Organ ize a Steer i ng Com m i t t ee
Preparegt
Purpose
To appoint a group of senior managers to oversee the CIB initiative
W h y d o y o u n e e d t o a p p o in t a f a c il i t at o r
There are always day to day issues thatarise for people working on CIBprojects
Although a lot of answers can be foundin the CIB Learning toolkit there aretimes when people need to refer tosomeone who is more skilled andexperienced in CIB than themselves This is the role of the facilitator
The facilitator role can be as a coach mentor trainer or leader dependingon the circumstances It needs to be someone who is familiar with the CIB
implementation process and the tools and techniques used and who iskeen to help others through the process
W h o d o e s t h i s t a s k
The Accountable Officer recommends the Steering Committee members to the seniorperson within your municipality who decided to introduce the CIB initiative
H o w to p r o c e ed
1 Agree the role of the Steering Committee - a Guide is provided for you
2 Identify suitable candidates3 Seek senior management approval4 Issue invitation to join
5 Appoint Steering Committee members6 Convene Steering Committee meetings A Standing Agenda is provided
T i m e
This task should take no more than two weeks
Organ ize a CI B Work ing Group
Preparegt
Purpose
To appoint a CIB Working Group to assist CIB project teams
W h y d o y o u n e e d a W o r k i n g G r ou p
The Working Group is needed in addition to the Steering Committeebecause the latter group is made up of senior managers who may not havetime to devote to the routine support activities needed for CIB teamsupport
The Working Group carries out many tasks to set up the program while theSteering Committee focuses on overseeing the initiative
The Working Group usually consists of 4 or 5 middle to senior managers andshould include the Accountable Officer and the Facilitator
The working Group usually meets every fortnight during the early stages of the CIB implementation
W h o d o e s t h i s t a s k
The Accountable Officer selects and recommends the Working Group then seeksendorsement from the Steering Committee
H o w to p r o c e ed
1 Agree Terms of Reference for the Working Group - see the Guide provided
2 Identify suitable candidates3 Seek Steering Committee endorsement4 Invite candidates to join Working Group5 Appoint members to the Working Group6 Notify rest of Organization about appointments
7 Conduct working meetings - a Standing Agenda is attached
T i m e
This task should take no more than two weeks
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Appo in t t he Fac i li t a t o r
Preparegt
Purpose
To appoint a capable and dedicated individual who will fully support your CIB team
members in their projects The facilitator will be their coach mentor and trainer
W h y d o y o u n e e d t o a p p o in t a f a c il i t at o r
There are always day to day issues that arise for people working on CIBprojects
Although a lot of answers can be found in the CIB Learning toolkit thereare times when people need to refer to someone who is more skilled andexperienced in CIB than themselves This is the role of the facilitator
The facilitator role can be as a coach mentor trainer or leader dependingon the circumstances It needs to be someone who is familiar with the CIBimplementation process and the tools and techniques used and who is
keen to help others through the process
W h o d o e s t h i s t a s k
The Accountable officer should appoint the facilitator
H o w to p r o c e ed
1 Specify the position of Facilitator - see the Role guide provided
2 Identify a short list of suitable candidates3 Interview candidates and assess their suitability4 Appoint the Facilitator5 Communicate the appointment to the organization
T i m e
This task should take between two and four weeks
Pl a n p i l o t CI B i m p l e m e n t a t i o n
Preparegt
Purpose
To develop a plan for up to three pilot CIB projects to enable evaluation of the
approach and modification to suit the organization
W h y p l a n a p i l o t
Before a municipality embarks upon a major initiative such as ContinuousImprovement and Benchmarking the Mayor and council must be confidentthat the effort and resources will yield benefits that are practical andsustainable
To develop this level of confidence we recommend you run several CIB pilotprojects
They will provide evidence of the effectiveness of the approach You will alsolearn how to modify the approach to best fit your organisation
We expect that every effort will be made to ensure these pilot projects dosucceed and you can apply the CIB process to more projects with widerbenefits
To get the most out of the pilot projects there will be more tasks tocomplete than the pilot projects themselves you will need to brief theMayor and council you will need to use the media to promote yoursuccesses and you will need to update your managers so they can see thebenefits of these improvements
W h o d o e s t h i s t a s k
The CIB Working group will develop the Pilot Implementation plan and seek its
endorsement by the Steering Committee
How to P roceed
1 Read the Pilot Implementation Plan guide
2 Agree the objectives of running a small number of CIB Pilot projects3 Nominate the services to be the subject of the Pilot projects and the CIB project
team leaders4 List the tasks needed to complete the CIB Pilot projects5 Agree start and finish dates for each of the major tasks6 Agree the financial resources to fund each pilot project7 Document a funding request for the CIB Pilot Plan
8 Submit the Plan and funding request using the Pilot Implementation Plan guide to the
Steering Committee for their endorsement9 Commence the approved Pilot projects
T i m e
This task should take about two weeks
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Organ ize
Purpose
To organize an individual CIB project
Why p lan i nd i v i dua l CI B p ro j ec t s
All CIB projects work best with a plan
Individual project team members will better understand what tasks theyneed to complete when these tasks need to start and when they need to
finish Some tasks are quite independent whereas others are dependantupon or rely upon other tasks to be completed before hand
The CIB Steering committee will also want to know how your CIB projectis progressing and whether or not it will succeed in its objectives
After the plan is approved by the Steering committee the CIB projectteam members will all have a clear understanding of their roles the tasksthey will complete the priority the plan has over every-day work and theexpectations of the CIB Steering Committee
W h o d o e s t h i s t a s k
The CIB Project team leader will plan the project with the help of the Facilitator and
the Working group
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Review the Service nomination from the Steering Committee3 Identify key stakeholders in the service4 Identify other initiatives that may impact this project5 Propose the project team members and confirm their availability6 Propose a resource budget
7 Fill in the details using the CIB Project Plan
8 Submit the proposed project plan to the Steering committee
9 Read the team leaders guide to Getting the best out of your team
T i m eComplete this task in the first week of the project
Analyze
The purpose of the Analyze phase of a CIB project is to investigate the currentperformance of the service and find out the customers and communitys views on theservice delivery
The Analysis phase involves six tasks
1 Define the service2 Understand the service3 Measure the service4 Survey the customer5 Consult the community6 Investigate problems
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Def ine th e serv i ce
Analyzegt
Purpose
To ensure the team focuses on improving the service processes that have thegreatest impact and to ensure the project
Why de f i ne t he s er v i c e
A service is made up of many processes and it is important for the teamto focus on the most important processes that when improved willcontribute most to the objective
There are three requirements you need to consider when defining aservice
1 The level of detail must be enough to ensure the team members have a clearunderstanding of what processes are to be addressed by this project
2 The scope of the project should be such that you can complete all of the phasesup to the Innovate phase within three months and
3 The scope must include those processes that have maximum impact on theobjective of the project
As an example suppose the nominated service is ldquoSolid wasterdquo Thisservice includes the following service processes
Educating the public on waste recycling and disposalCollecting wasteTransferring wasteLand filling wasteWaste separation and recyclingRehabilitation restoration or reclamation of land fill sitesMaintenance of waste collection vehicleMonitoring for littering and dumpingWarning and prosecution of litterers and dumpersCharging and collecting fees for some collection servicesRehabilitating ldquohot spotsrdquo or known dumping sites
It is clear from the scope of the processes that it is not possible to
analyze review and innovate every service process of ldquosolid wasterdquo withinthree months In addition the service may be delivered across a numberof regions or towns and there may be also a distinction between domesticwaste commercial waste and industrial waste
To scope the project so that it can be completed within three months theservice scope needs to be scaled accordingly For example in 2000 thecity of Colombo Sri Lanka embarked upon a CIB project to improve ldquoSolidwasterdquo Their scope included
Solid waste collection andEducation of the community inUnder-serviced settlement areas
If the team chooses to only focus on a limited number of processes within
the service then it will be necessary to go back to your Steeringcommittee and confirm with them the actual scope of this project and to
assure them that you can complete the Innovate phase within threemonths
W h o d o e s t h i s t a s k
CIB Pro jec t t eam members do th is t ask
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Review your CIB Project plan
3 Research what the service entails using the Service definition worksheet
4 Define the service processes and rate their general performance and importance
using the Process selection worksheet
5 Select the service processes to be the subject of this CIB project
6 Define the chosen service processes using the Process definition worksheet
7 Verify the chosen scope can be completed within three months by reviewing theCIB project plan and
8 Seek Steering committee endorsement of the Updated CIB project plan and yourservice process selection
T i m e
Complete in week 1
Unders tand t he se rv i ce
Analyzegt
Purpose
To build the teams knowledge of how the service operates what the transaction flowsare like what operational and financial risks there may be and what are theopportunities for improvement
W h y d o w e n e e d t o u n d e r s t a n d t h e s e r v ic e
To effectively identify improvement opportunities it is important to developa thorough understanding of how the service operates and what theprocesses are today
It is particularly important to identify problems with the service Forexample
In one City out of 80 garbage trucks that were in the depot only 20 truckswere operational The other 60 failed because of
No spare partsMix of truck brands so a range of spares was not affordablePoor preventive maintenanceOverloading trucksPoor driver and user skills resulting in damage andNot enough resources to repair trucks due for major overhaul
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Another C i t y looked a t the w ay the new Ci t y Ha l l r ecep t ion a reaopera ted and found
There were no signs to direct visitors to departmentsUnsightly commercial advertisements were pasted to the front doorThe guard did not have anywhere to store his belongingsThere were no short term parking bays for visitorsVisitors could roam freely around the building - a security issueA toilet did not have a closable doorAn old unused storage cabinet was dumped in a cornerAn employee was asleep at her desk and
The furniture was old and broken and not in keeping with the new City Hallbuilding
W h o d o e s t h i s t a s k
CIB Pro jec t team m embers do th is in co l labora t ion w i th a sma l lse lect ion of staf f f rom the service area
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Brief the service staff and advise that some staff will be interviewed by theproject team
3 Plan the work ahead how it will be conducted who will be interviewed how
records will be kept of the findings and what photographs may be needed4 Arrange the interview schedule5 Interview service staff walk the process photograph the process inspect
documents and forms role play the customer using the service questions
6 Process map the service processes using the Process mapping worksheet
7 Verify you have covered off all of the items using the check list
8 Document your opportunities for improvement9 Thank the service staff for their participation and advise them on the projects
next tasks
T i m e
Complete in weeks 2 and 3
Measure t he se rv i ceAnalyzegt
Purpose
To gather factual information to measure the performance of the service or process
W h y m e a s u r e p e r f o r m a n c e
To prove using empirical evidence the current performance of theservice
People often assess the performance of a service by the way they feelabout it Sometimes they feel it is performing well other times theymay feel it is not
Feelings are not a good way to judge how good a service isperforming The outcome of the service is a far more important measure of performance For example a city may have an extensive vaccinationprogram and people may feel it is effective but if the incidence of thedisease is not declining there should be concern over the effectiveness of that vaccination program
Empirical data (that is verifiable facts) is a much better way of measuringservice performance For example
Staff in a city in India had for years felt that the city was missing out on a lot of property tax After collecting empirical data it was found that only 30 of property tax due was actually collected within one year This evidence was enoughto cause the city to establish an improvement project to tackle the problem
By collecting empirical evidence and reporting the results to the MayorCouncil the management team service staff and even the public it is verylikely that decisions will be made and improvement action will happen
The seven measures of performance are
1 Objective Goal2 Quality3 Timeliness4 Satisfaction
5 Affordability6 Access7 Cost
W h o d o e s t h i s t a s k
CIB Pro jec t t eam members do th is t ask Sometimes the team will needinformation from computer files or other storage systems and assistance may berequired from the people responsible for those areas
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Confirm the Process (Service) delivery model3 Select the most important inputs and outputs to measure and their measurement
aspects
4 Define the measure using the Performance measure definition worksheet
5 Source the data
6 Name the performance measure title7 Collect the data8 Report the measure and your findings
T i m e
Complete by week 6
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Su rve y cu st o m e rs
Analyzegt
Purpose
To obtain a clear understanding of the customersrsquo opinion about the service
performance
W h y s u r v e y t h e c u s t o m e r
Often there are differences between the service provider and the customerabout the level of service performance
The only way to really understand how well the service is performing is tosurvey the customer and ask their views on how well the service meetstheir needs
Another reason for surveying the customer is that it gives you theopportunity to explore options with the customer to understand what theirviews may be on the options presented As an example
In 2002 the city of Bangalore India was looking at options on financing therebuild of its public toilet facilities One option was to charge a fee There wereconcerns about whether people would accept the fee so the City carried out asurvey of prospective customers The majority of people surveyed said theywould be prepared to pay a modest fee With this response the City embarkedupon a major rebuilding program and all users of the public toilets now pay asmall fee that sustains the Toiletrsquos daily maintenance and ongoing operations Bysurveying prospective customers the City was able to better assess the option of imposing a fee
W h o d o e s t h i s t a s k
CI B P r o j e c t t e a m m e m b e r s d o t h i s t as k I n s o m e c a se s o t h e r p e o p le m a y b es e co n d e d t o t h e t e a m t o h e l p c a r r y o u t t h e s u r v e y F or e x a m p l e y o u m a ycons ide r us ing an N GO un i ve rs i t y s tuden ts o r casua l emp loyees
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Design the customer survey using the Survey the customer design worksheet
3 Prepare the questionnaire using the provided template
4 Test the questionnaire5 Conduct the survey6 Analyze and report the results
T i m e
Complete by week 6
Co n su l t t h e co m m u n i t y
Analyzegt
Purpose
To obtain a clear understanding of the communityrsquos opinion and support about issues
W h y c o n s u lt t h e c o m m u n i t y
The Community consultation task is about surveying the wider communityon broader issues that may not necessarily be service related For example
A c o u n ci l m a y w i s h t o t e st t h e c o m m u n i t y s v i e w s a b o u t w h e t h e r i tshou ld inves t in comm erc ia l act i v i t ies to genera te add i t iona l incom e
Some questions we may consult the community about include
Would the community pay additional fees for additional servicesWould it be acceptable to increase property tax to pay for improved servicesWould the community accept a private venture to deliver some servicesWould the community accept the municipal government investing in commercial
venturesWould the community accept a change in by-laws traffic flows parkingrestrictions zoning regulations or streetscape policy such as the removal of encroachers
All of these questions could be answered by the City council but a goodcommunity consultation process will yield responses to issues that are notpolitically biased and will highlight the majority view and intensity of feelingabout issues
W h o d o e s t h i s t a s k
CIB Pro jec t team m embers do th is task Other people may be seconded tothis team as required For example you could use an NGO professional consultationfacilitators a media outlet or media business or a professional body or association for
this purpose
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Determine the consultation design using the Community consultation design worksheet
3 Prepare and issue information4 Promote the consultation5 Conduct the consultation program6 Analyze and report the results
T i m e
Complete by week 6
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I n ve s t i g at e p ro b l e m s
Analyzegt
Purpose
To build the teams knowledge of underlying or root causes of service problems andidentify opportunities for improvement
Why i nv es t i ga te p rob lems
To identify improvement opportunities you must first understand theunderlying problems
By following the service process along and making a Process map youwill understand how the process works and note some improvementopportunities
The team can also use two tools to probe behind the obvious problemsand find out the underlying causes
Fishbone diagram
Why-Why diagram
Your team can then document what it sees are the most important rootcauses and opportunities for improvement and take them on to theproblem-solving phase - Innovate
W h o d o e s t h i s t a s k
CIB Pro jec t team m embers do th is in co l labora t ion w i th a sma l lse lect ion of staf f f rom the service area
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Plan several problem-investigation sessions with service staff3 Choose the root cause analysis tool - Fishbone or Why-Why - best suited to your
team and the service problem being investigated4 Conduct the analysis
5 Record the analysis on the Fishbone diagram or Why-Why diagram form depending
on which analysis you used6 Verify the analysis by having a review session later with service staff and by
checking on key data to confirm which root causes are most important7 Document your opportunities for improvement8 Thank the service staff for their participation and advise them on the projects
next tasks
T i m e
Complete by week 6
B e n ch ma r k
The purpose of the Benchmark phase is to provide the CI team with insightand an understanding of how other organizations not just municipalitiesdeliver their services of a similar nature and how they may have improvedtheir services over recent years
W h y B e n c h m a r k
This insight and understanding is important to the team as it progressestowards developing its recommendations on how to improve your servicesIt is very difficult to ldquocome up withrdquo innovative solutions to service issuesand many have tried a range of solutions so it is faster and more efficient
to take account of what other people have done and to consider theirexperiences in your local context and from that develop your ownrecommendations
Benchmarking therefore is the sharing and comparing of service deliveryprocesses service standards improvement solutions and the barriers thathave been encountered and how they have been overcome
Benchmarking can look at a range of service delivery issues including
1 How available the service is or what access the residents have to the service2 How affordable is the service and what prices are charged for the service3 Whether or not the service is subsidized by other governments or the private
sector4 How fast the service is delivered to the customer5 How efficient the service is delivered in other words what does it cost6 The Quality of the service in terms of faults hygiene environmental sustainability
and social responsibility7 How the service actually operates8 What computer applications are used for the service how IT is used9 What procedures or instructions are used to train and guide staff and
10 What legislation or policies exist to control the service
The Benchmarking phase involves five tasks
1 Identify what to Benchmark2 Research best practice providers3 Develop the Benchmarking approach4 Negotiate with Benchmark partners5 Compare with partners
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I d e n t if y w h a t t o b en c h m a r k
Benchmarkgt
Purpose
To identify what aspects of your service you wish to Benchmark
W h y i d e n t i f y i t e m s f o r B e n ch m a r k i n g
Benchmarking is a valuable technique to discover innovative ideas thathave been used by others
Ideas are hard to come by and even harder to test revise prove and putinto practical operation Therefore you need to focus your Benchmarkingefforts on the important items within a service to improve
Identifying what to Benchmark is an important first step because it helpsto focus your efforts on the most important issues to improve and notwaste time on those that may only return a lower benefit
Also Benchmarking partners often have limited time to participate in a
program therefore you need to make the most out of your Benchmarkingopportunities To do this it is important to identify the most importantissues that you need assistance with
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Review service performance processes issues problems and root causes andwhether or not the desired outcome is being achieved
3 List all the issues you wish to focus Benchmarking upon using the Topic selection
for benchmarking worksheet
4 Score then rank the issues list from most important to least important using theabove worksheet
5 Decide upon the most important topics you want to Benchmark
T i m e
Complete by week 7
Research b es t p rac t i ce p rov ide rs
Benchmarkgt
Purpose
To discover who is delivering a similar service that you believe is better thanthe service you are currently delivering
Why res earc h bes t p rac t i c e p rov ider s
Once you have decided what to Benchmark it is important to gain anunderstanding of who delivers this service in the best possible way
The best way may not necessarily be the same as your local contextnevertheless by looking at better service models you will gain anunderstanding of the possibilities and then at a later stage considerwhether or not you will adopt these features in your own context
For example for a service such as ldquoRoad maintenancerdquo there will be privatecontractors around the World that offer road maintenance as a service andyou may know of other government departments that also maintain similar
infrastructure such as the Department of Aviation maintaining aircraftrunways communications systems accounting systems etc
Some possible Best Practice examples are
Service Possible Best Practice providers
Public health services Makati City Philippines
Medical clinics Cebu Philippines
Parks and gardens maintenance Kandy Colombo
Street vendors Kuantan Malaysia
Home and Community Careprograms
Australian Federal Government
Public toilets Bangalore India
Customer service reception Local Bank Insurance company
Cash receipting and transactionprocessing
5 Star hotel retail shop airline office Utilityoffice Post office
Metering service consumption andbilling customers
Mobile telephony service providers Rank XeroxCredit card providers
Issuing property tax notices andcollecting revenue
Vehicle registration within Transport Dept
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Discuss the topics considered for Benchmarking3 Brainstorm research potential Best Practice providers in your own city state
country World4 Identify a shortlist and investigate more closely how they deliver their service by
using the Benchmarking partner assessment scoresheet
5 Identify those potential Best Practice providers you wish to approach fornegotiation
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D e vel o p t h e B e n ch m a rk i n g a p p ro a ch
Benchmarkgt
Purpose
To decide the specific Benchmarking approach to be taken considering theBenchmarking topic and the potential Benchmarking partners
W h y d e v e lo p a b e n c h m a r k i n g a p p r o a ch
There are a number of different methods to Benchmark your services withyour Benchmarking partners This task is about deciding on the bestmethod to conduct the benchmarking exercise
The ldquoBest methodrdquo will be
Quick and easyFully effective and provide you with valuable and useful informationEconomical to conduct without the need to incur large expensesBeneficial to your benchmarking partners as well as to youInteresting and enjoyable to carry out
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Score your Benchmarking study needs using the Benchmarking study needs matrix
3 Choose the best approach for the Benchmarking by comparing your needs with
the Benchmarking model matrix best fit tool
4 Develop an initial Benchmarking study plan using the Benchmarking plan worksheet
5 Document the agreed approach and confirm potential Benchmarking partners
T i m e
Complete by week 7
N e g o t i at e w i t h B en ch m a rk i n g p a r t n e rs
Benchmarkgt
Purpose
To negotiate with a selected number of potential Benchmarking partners toseek their participation in a Benchmarking study of a specified service using
a specified approach
W h y n e g o t i a t e w i t h B e n ch m a r k i n g p a r t n e r s
You need to negotiate with potential partners so that each party knows whatis expected and agrees to the approach you wish to take
A potential Benchmarking partner will have a number of questions toconsider including for example
What benefit would there be in getting involvedWhat information forms or documents could I use to improve my own processesDo I have the people or time to devote to thisWhat will it cost me to get involvedWhat is the process what would I be required to do
How difficult will it be to collect performance informationWill I be giving away classified information and will it be used for any otherpurpose
Your role when approaching a potential partner is to be ready to answerthese questions You must explain very clearly the Benchmarking approachthat you have chosen and how the Benchmarking partners will participate inthis approach
1 Complete the Training module read the guide slideshow and assessment
2 Agree on the organisations to target for negotiation3 Identify who is the best person to talk to and write to them introducing the
Benchmarking opportunity and seeking an initial meeting4 Prepare the Benchmarking information package5 Meet with the potential partner outline the approach present the Benchmarking
package and answer any questions they may have
6 Modify your Benchmarking approach to accommodate their concerns or issues7 Prepare the Benchmarking partners letter of agreement and Benchmarking code of
conduct
T i m e
Complete by week 7
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Co m p a re w i t h p a r t n e rs
Benchmarkgt
Purpose
To discover how your Benchmarking partners deliver their service andwhat service performance they are achieving
W h y c o m p a r e w i t h p a r t n e r s
To find out how your service performs compared to theirs to identifyimprovement ideas
Benchmarking with partners provides you with insight on how others
Set service standardsMeasure service performanceAcquire service inputsDeliver a serviceOvercome service problemsMonitor service outputs and outcomesManage their service
A good example occurred in Melbourne Australia where a number of localgovernments benchmarked their diversified fleet operations Theycompared servicing and operating costs for their respective fleets andfound that one fleet operator had lower operating and repair costs than theothers
By investigating further they discovered the lower costs were due to usingone supplier as the source for all spare parts and consumables and thatsupplier had a lower pricing structure compared to the original equipmentmanufacturers
The other fleet operators dealt with the original equipment supplier butupon realizing that the same parts could be sourced from an independentsupplier they changed their source of supply with resulting lower costs
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Hold the first meeting to confirm the Benchmarking objectives approach tasksschedule and participants
3 Update the Benchmarking plan4 Undertake the steps agreed to in the Benchmarking plan
T i m e
Complete by week 10
I n n o v a t e
The Innovate phase is the point at which you take all of your hard workfrom Analysis and Benchmarking and develop your own ideas andrecommendations on how to improve your service
I ssu e s co n cern i n g i n n o va t i o n
There are a number of issues that you must understand before youcommence your recommendations They are
To have a recommendation accepted and endorsed by management and councilthe recommendation must be affordable politically acceptable clearly benefit the
customer and practical to implementWith regard to ldquoaffordabilityrdquo it is not always the case that your municipality is theonly source of funds to pay for a service There are many options including askingthe customer to pay a fee obtaining private sector sponsorship and obtainingCentral Government support In most cases if you think hard enough about how tofund a new service you will find an external funding source Therefore do notassume at this point that thr recommendation is unaffordableWhen a CI project team is made up of a mix of staff outside of the service deliveryunit there may be reluctance from the service manager to accept yourrecommendations To get the service manager to be supportive of therecommendations and to implement them you will need to ldquosellrdquo yourrecommendations and convince the service manager that it will benefit them asmuch as the customer The task of ldquosellingrdquo your recommendations to the servicestaff can be difficult and time consuming so donrsquot underestimate the effort this willtake Make a determined effort to involve the service manager in this phase andseek their endorsement and support of the recommendations andThe recommendations implemented in the first instance may not work perfectly be
flexible in the acceptance rate or take up rate of your recommendations andaccept constructive criticism in the short term and be prepared to adapt
The Innovate phase involves four tasks
1 Identify preferred solutions2 Recommend improvements3 Secure funding4 Approve CIB Implementation
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I d e n t i f y p re f e r re d so l u t i o n s
I n n o v a t e gt
Purpose
To select the best opportunities for improvement
Why i den t i f y p re fe r r ed s o lu t i ons
You may find many opportunities from your Benchmarking study but youneed to identify the ones that will achieve the greatest benefit
Criteria to use to judge the various opportunities are
It will clearly improve the service to our residents in terms of timeliness qualityaccess affordability and or their satisfactionIt is affordable and within the financial capacity of our municipalityIt can be implemented quicklyIt is technically feasible with our current technology or we can acquire thetechnology to implement the changeIt will be easy for our employees to adapt to the change
Assess opportunities and rank them using the above criteria The oneswith the highest score should be those worth pursuing in the immediatefuture
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 List all of the most important opportunities using the Advance a solution worksheet
3 Develop solution strategies4 Score the solutions and rank them from highest to lowest5 Review the solutions for illogical results6 Agree the preferred solutions
T i m e
Complete by week 11
R e co m m e n d i m p ro ve m e n t s
I n n o v a t e gt
Purpose
To present your findings and recommendations for improvement to yourSteering committee for their endorsement
W h y r e c om m e n d i m p r o v e m e n t s
Solutions can sometimes require significant investment so it is importantthat proposed solutions be approved by the Steering Committee beforemoving on to the next phase
To maximise the chances of the Steering Committee approving your workyou need to present a well thought out report that helps the reader clearlyunderstand your thinking and analysis
Two tools are useful here
Impact Assessment
Barrier Analysis
Your team can then present its case in a clear and easy to understandformat which will enhance the chances of approval
How to P roceed
1 Complete the Training read the guide slideshow and do the assessment
2 Agree the purpose of the report
3 Agree on the report index using the Report template
4 Collate the preferred solutions
5 Develop an implementation plan using the Implementation plan worksheet
6 Estimate the implementation costs and benefits using the Cost budget worksheet
7 Complete an Impact Assessment using the Impact assessment worksheet
8 Complete a Barrier analysis using the Barrier analysis worksheet
9 Draft the report using the Report template10 Quality check the draft report11 Present the report to the Steering Committee
T i m e
Complete by week 11
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Secure fund ing
I n n o v a t e gt
Purpose
To secure the funding necessary to pay for the proposed improvements
W h y s e c u r e f u n d i n g
Most service improvements will require some additional funding to pay forimmediate changes such as new facilities new equipment and newsupplies
Ongoing costs may also increase to pay for the improved service to morecustomers
Funding may come from many sources such as private sector sponsorsdevelopment agencies NGOs state and federal governments financehouses and from internally being the local government itself
To secure new funding from any of these sources you will need to present
a proposal that outlines your funding requirements plus how the funderwill benefit from the arrangement
It is unlikely that a funder will provide new funds for an improvedmunicipal service unless they are satisfied that
The improved service is a real requirement of the communityThe improved service can be implemented with the funds requestedThe local government has the capacity and skills to implement the new serviceThere will be a benefit to the funder in terms of recognition or exposure andThe municipality has the financial capacity to fund the service over the longerterm and to repay any related loans
This task will address these issues by preparing the appropriate documentsfor presentation to the identified funding sources
W h o d o e s t h i s t a s k
CIB Project team members do this in collaboration with the FinanceDepartment of your municipality
H o w to p r o c e ed
1 Complete the Training read the guide slideshow and assessment
2 Develop a cash flow forecast you may use the Cash flow template as an example
3 Prepare a financing proposal4 Seek an interview and negotiate the funding arrangements5 Document the funding agreement6 Update the implementation plan
T i m e
Complete by week 12
A p p ro ve CI B I m p l e m e n t a t i o n
I n n o v a t e gt
Purpose
To seek final approval from your Council to move ahead with the implementation of thenew or improved service
W h y a p p r o v e t h e C I B i m p l e m e n t a t i o n
Where the proposed improvements are significant or may affect manyresidents or require substantial funding it is likely that your Council willrequire notice of the proposal and will expect to have some input
You may also have limited authority to approve borrowings or spend moneyon capital items
Generally approval will be required from Council to advance theimplementation of a significant change to any service or infrastructure asset
Council will require all the information necessary for it to make a thorough
consideration of the costs and benefits risks and assumptions and the longterm sustainability of the service and the required funding for it
For this to happen the CIB Project team will need to firstly prepare a formalproposal and will likely follow this with an amended proposal setting outclearly how each of the Councillors objections or concerns have beenaddressed
W h o d o e s t h i s t a s k
The CIB Project team members complete this task with assistance from the Councilsecretary
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Put your proposal on Councilrsquos agenda
3 Consider their likely objections using the Council members and their likely objections
worksheet
4 Prepare your proposal5 Issue your proposal to Council members
6 Amend your proposal to accommodate Council changes using the Council members
amendments worksheet
7 Seek Councilrsquos endorsement
T i m e
Complete by week 12
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I m p l e m e n t
The Implementation phase of a CI project is where you put your recommendationsinto action The CI project team may carry out the implementation work but if theservice is a large service such as solid waste collection then a ldquoChange teamrdquo thatis made up of supervisors and staff from within the service unit may carry out theimplementation tasks
I s su e s w i t h t h e i m p l e m e n ta t i o n
People have a natural reluctance to change the way they are used to andto take on additional risks that a change may not work well that mightreflect on their own capabilities
There are a number of potential issues and difficulties that you shouldconsider before you commence the Implementation phase they are
There will be a natural reluctance to change so to counter this reluctance youneed to get the service staff involved very early in the discussions about how theimplementation will be planned and executedTo get service staff committed to the planned changes they will need theopportunity to put forward their own views on implementation difficulties and thepossible increase in their work load in the short term involve them in the earlydiscussions and acknowledge their concernsNo change program is implemented smoothly and without problems explain tothe service staff that we will encounter problems and failures but also that wehave the skills and the determination to overcome these short term issues and
we will succeed in improving our serviceImplementing a change program can be complex with many actions takingplace at once and many people involved Some actions may be dependant uponothers and some actions may be critical to the success of the program To keepall of these actions under control and to ensure each person understands theirrole and responsibilities an Implementation plan is essential The plan needs tospell out the tasks required the deliverables or outputs when they need to bedelivered and who is responsible for themImplementing change requires staff to be trained in the new process and to begiven adequate information so that they understand what they need to dodifferently A quick verbal instruction is definitely insufficient and staff should beprovided with written instructions diagrams thorough training a chance topractice their new procedures acknowledgement they are doing the new job wellor constructive criticism delivered in a positive manner Reprimands and opencriticism is definitely to be avoidedCustomers as well as service staff may need to be trained in the way they usethe service issues of paying a fee hygiene completing documentation correctly
and taking on some additional responsibilities may all play a part in the newservice
At the end of the implementation involved staff should be clearly recognized fortheir hard work and dedication to the new service this is their reward and they willbe more satisfied with their careers in your municipalityLastly the media plays a large part in communicating with the customers (thismay assist you in training the customer) and externalizing the benefits of the newservice (this may assist council in their new elections and make the tax payershappy with their financial support for pro-poor services) so it is best to keep themedia updated with your progress and to seek their support by them reporting thepositive improvements you have made in your service delivery
The Implement phase involves the following eight tasks
1 Build the implementation team2 Involve managers and staff 3 Plan the change program4 Document service standards and procedures5 Deploy procedures and train staff 6 Train customers and suppliers7 Recognize and reward success8 Update the media
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B u i ld t h e i m p l e m e n t a t i o n t e a m
Purpose
To build an implementation team that has the skills knowledge and capacity to carryout the implementation tasks according to the schedule
W h y b u i l d a n i m p l e m e n t a t i o n t e am
An implementation team will be required
1 Where an improved service covers a large territory or2 there are many tasks to be completed in a short period of time or3 the current CIB Project team does not have the capacity or skills to implement
the new or changed service
Team membership will depend on the implementation tasks and the skillsneeded to carry them out successfully
The team members need to be selected and approved and they needtraining and support to carry out their tasks correctly
With a good Implementation team the new service should be a success
Some Implementation tasks that may run concurrently are
Amendments to computer programsEducating the community on the service changeTraining service delivery staffPrinting service brochures forms documentsInstalling new utilities and services such as power water gas sewageDocumenting new proceduresMaking changes or upgrades to infrastructure such as counters yards depotsbuildings schools gates meters offices reception areas doors etc
In addition to the above list these Implementation tasks may also behappening concurrently in different and disbursed locations
Therefore it is likely that you will need an Implementation team tosupervise and manage all of these tasks
W h o d o e s t h i s t a s k
CIB Project team members do this in collaboration with the managers of theprospective Implementation team members
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Agree the Implementation strategy3 Select the team members4 Brief the team on the Implementation5 Consider the teamrsquos requests6 Provide team members with individual plans and documents7 Monitor team progress and support the Implementation
I n vo l ve m a n a g e rs a n d s t a f f
I m p l e m e n t gt
Purpose
To raise the awareness and knowledge of all affected managers and staff so they willsupport the Implementation
Why i nv o l v e m anagers and s ta f f
When people understand why a new service is being implemented and howit directly affects them they will be more comfortable with theImplementation process and will not resist the change as much
W h o d o e s t h i s t a s k
CIB Project team members will do this task but in collaboration with thesenior managers of the service or section
It is important that the senior management team be seen to support the
changes If the change is significant a senior management meeting chairedby the Mayor or Commissioner may be preferred
How to P roceed
1 Determine the service staff that needs to be briefed on the Implementation2 Prepare the briefing materials3 Organize venues questionnaires input forms presentation materials facilities
and presenters4 Promote the briefing event and issue invitations to staff5 Hold the briefing event and seek staff inputs6 Collate and consider all staff inputs7 Amend the Implementation plan if necessary
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Plan the change p rog ram
I m p l e m e n t gt
Purpose
To develop a detailed plan of tasks and their timing so the Implementation isthorough and concludes according to the overall schedule accepted by Council
W h y p l a n t h e c h a n g e p r o g r a m
In some cases the Implementation plan that has been prepared to-datehas been to satisfy the feasibility and affordability question Organizing anImplementation team will also require an Implementation strategy andsome planning information
However these plans may not be in sufficient detail that will provideadequate information to the team members so they can complete the taskand deliver the outputs according to the needs of the new service
Additional information will likely be needed and may include
Defining lower level tasks and specific outputsExample outputsSketches or plans of a changed facilityRough outline of a new form or documentRough flowchart of a new computer programPhotographs of a similar installation orA map showing the boundaries of the project
The level of detail should be equal to the degree of management andmonitoring that is necessary to minimize the risk of a task being faulty orlate and the degree of direction necessary to ensure the task is completedproperly
W h o d o e s t h i s t a s k
Where a new service is being implemented concurrently in many areasthe CIB Project team should plan a Change program
Where there is some latitude or decision making at the local level theplanning should be done by the Implementation team at the local level
How to P roceed
1 Determine whether or not a Change program needs to be defined at the locallevel or the central level
2 Assign responsibility to develop the Change program3 Develop the Change programs (detailed implementation plan)4 Verify that all Change programs are consistent with the overall Implementation
plan finish dates estimated resources and costs5 Approve the detailed Change programs6 Encode the Change programs with a Version control and or approval date and
the name of the approver
Document se rv i ce s tandard s andprocedures
I m p l e m e n t gt
Purpose
To document the service standards and operating procedures of the improved serviceso that service staff and customers have a consistent understanding of how the servicewill operate and what performance level is expected
Why doc um ent s er v i c e standards and p r oc edures
The documentation of Service standards will establish a consistentunderstanding between customers and service staff on exactly how theservice will operate and what performance standards are expected
The Service standards should clearly document
A description of the serviceWhere the service is obtained fromWhat time the service is available
How the customer accesses the serviceWhat inputs the customer needs to makePrice of the serviceThe performance of the service
Speed of deliveryQuality of the deliverablesLevel of customer satisfactionLevel of access
What to do in case the service fails or the customer wishes to lodge a complaintConfidentiality of the service informationDependence upon other providers or utilities that Council cannot be heldaccountable for should a disruption occur with their services (electricity watersupply etc)
The service procedure should be in sufficient detail that any Council staff member can deliver the service process by referring to the serviceprocedure The procedure should explain
What the input trigger point is to commence the procedureWhen should the procedure be commencedWhat specific actions are requiredWhat forms or computer programs to useWhat outputs are createdWhat approval levels are requiredWhere the outputs are deliveredWhat to do if an exception occurs andThe overall timing of the individual tasks
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W h o d o e s t h i s t a s k
For a small change to a process that is consistent across the whole of Council the CIB Project team can complete this task
Where the improved service is large and must be delivered in a consistentmanner across the whole of Council the service specification can bedrafted by the CIB Project team and then it should be approved by theCouncil
Where the new service and procedure is unique to an area then the localImplementation team should document the Service standards andprocedures in collaboration with the local service manager and their staff
How to P roceed
Define the service standards
1 Obtain and review your Councilrsquos standards for documenting Service standardsand operating procedures
2 If the above is not available then define how Service standards are to bedocumented and version controlled in your Council
3 Define the performance standards for the service in respect ofTimeliness
QualityCustomer service and satisfactionAccess
4 Define the other components of the Service standard5 Develop a publication and distribution strategy
Publication format and medium options areService brochureCouncil internet siteCouncil Service directoryService posterSign board etc
Distribution options areAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Publish and distribute the Service standards in the agreed format
Define the operating procedures
7 Obtain and review your Councilrsquos standards for documenting operatingprocedures
8 If the above is not available then define how procedures are to be documentedand version controlled in your Council
9 Process map the improved service (how it will operate)10 Agree the process map with the service manager11 Develop a publication and distribution strategy
Publication format and medium optionsProcedure manualLoose leaf paper pagesCardsIntranet siteElectronic document on a central server
Distribution options
All managers in the CityAll employees in the CityAll service staff involved in the procedureOn a request basisAnybody using the Intranet or Internet
12 Document the service procedure using the agreed format and medium13 Approve the new procedure and register it in the Procedure index (or version
control)
D e p lo y p ro ce d u re s a n d t r a i n s t a f f
I m p l e m e n t gt
Purpose
To provide information and direction to all service staff so they can deliver the improvedservice according to the improved design and achieve the expected serviceperformance targets
Why dep loy p roc edures and t r a i n s t a f f
Service staff will need very clear direction on what procedure is to befollowed in the delivery of an improved service
Service procedures are often written and forgotten held in a filing cabinetor in some managerrsquos office Very often the operating procedures are out of date not distributed to relevant staff have pages missing are out of dateand are not version controlled
In these circumstances it is little wonder that service staff inherit a processfrom their predecessor invent their own process evolve the process overtime to meet changing needs and eventually have a process that is uniquecomplex and inefficient
Operating procedures need to be
Quickly accessible to all staff delivering the serviceUp-to-date and complete and
Clear and understandable to the service operator
Operating procedures can be distributed to relevant staff using
Paper based manuals with version control and serial number controlIndividual pages that can be inserted into a book or manualIndividual ldquocardsrdquo that can be filed in a ldquocard boxrdquo for quick accessIntranet site using an electronic index or find function to each pageAn electronic ldquomanualrdquo located on a local area network incorporating an electronicindex or find feature (eg MS Word document with a table of contents)
In addition to deploying the operating procedures to all relevant staff it isimportant that staff are trained in the new procedure and have theopportunity to practice the procedure experiment with exception conditionsrole play a difficult customer or transaction and contribute to the furtherrefinement of the procedure
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Training on the procedure can be delivered face to face using a videotraining ldquotaperdquo using a workshop with service staff or a formal class roomenvironment
Training can be scheduled
Whenever the process changesOn an regular cyclical basis covering both changes and existing proceduresFor new staff or staff re-assigned to a new position processOn a request basis orIn response to an unsatisfactory result from an internal audit program
At all times staff should feel confident that they are performing their workaccording to the designed process and within their level of authority
Should they feel unsure of any aspect of the process or authority theyshould have access to the operating procedures for personal referenceand to training and support should the procedure prove inadequate
W h o d o e s t h i s t a s k
The service manager responsible for the service staff should deploy theoperating procedures and train their staff because it is essential that theservice manager be in control of their service and take ownership of it
If however staff training is a significant step within the Implementationthe service manager should seek assistance from the Councilrsquos internaltraining resource or an external trainer the CIB Project team or theImplementation team whichever is the most appropriate
How to P roceed
1 Nominate the staff that requires training in the new procedure2 Decide who will deliver the training and when3 Decide upon the training medium and approach
Face to face trainingVideo showWorkshopTeachPractice
ExperimentRole playProgressive or all at once
4 Develop the training materialsOperating proceduresCase studiesRole playsPractice transactions etc
5 Publish all the required material for distribution to the staff6 Organize a training venue facilities and computer access if required7 Deliver the training8 Seek staff feed back on operational difficulties or training deficiencies9 Re-dress operational difficulties or breach in the procedure
10 Update staff records to reflect their training and new skills
Tra in cus tom ers and supp l i e rs
I m p l e m e n t gt
Purpose
To raise the understanding of customers and suppliers on how the improved service isto operate and what specific actions are required from them to ensure service
performance can be achieved as specified
Why t r a i n c ustom ers and s upp l i e r s
In all municipal services there are customers service staff and suppliers(both internal and external) and each of these groups of people will have aninfluence on how the service operates
Customers often provide inputs such as information documentsapplications and requests and should the Quality of any of these inputs bepoor then the service will not operate smoothly and performance will suffer
Likewise with suppliers if they supply poor Quality inputs such asconsumables computer services constructions and contracted services then
the service will not operate as planned and again performance will suffer
It is essential therefore that customers service staff and suppliers are ldquotrainedrdquo in how to work the service so that good performance is achieved
We have already addressed service staff training in the previous task sothis task will focus upon customers and suppliers
Often customers are not trained in how to use a service and they obtainthis knowledge through making mistakes and being corrected throughmany visits to achieve what should have been achieved within one visit andthe resubmission of documents to correct earlier mistakes
Initial weaknesses in the knowledge can be overcome in time with serviceexperience but this does not resolve the inefficiencies that are created by
the first time customer or the infrequent customer
You can see how well the airlines train us as customers to ensure we checkinto the airport one hour before departure have our ticket and passport withus and only bring a limited amount of baggage All of this information issent to every passenger no matter how frequently they fly Imagine theairport chaos is passengers arrived late did not have their ticket or passportavailable and brought too much baggage
Similarly with a municipal service customers need to have knowledge of
Where to access a municipal serviceWhat actions the customer needs to take to access the serviceWhat information needs to be suppliedWhat lead time is required to access the service andHow much the service will cost
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Much of this information will be contained in the Service charterstandards but often this information is not provided to the customerunless it is requested or after commencement of the service
Customer training is necessary for the customer to make efficient quickand painless access to the service
Customers do not need training in all of the detail of the service but theydo need to be aware of the essential issues or be able to find out about
the essential issues prior to accessing the service for the first time
Training can be delivered through a number of mediums such as
1 Internet access to the municipal web site that provides basic instructions2 Service directory books published and provided to every household3 A public reception counter located in strategic locations where customers often
frequent (eg shopping centers business districts etc)4 A telephone hot line that will provide basic verbal advice5 ldquoAdvertisementsrdquo in news papers and other printed medium6 ldquoAdvertisementsrdquo on television or radio7 A service brochure that can be mailed to the customer upon request or attached
to another document that has some association with the changed service
Medium examples are
1 How to lodge a building application and downloadable application forms allavailable from the City Internet site
2 A service directory setting out the service description contact telephonenumbers and basic instructions on how to access the service
3 A ldquoCity Shoprdquo located inside a shopping mall that looks like a retail shop andprovides basic information about Council services
4 A telephone hot line number such as 7777777 that connects the customer tothe Seven Seas Municipal Council Help desk
5 One page advertisements that illustrate the new one-way street map to assistdrives to navigate around the city on the new one-way street design
6 One minute advertisement on television that illustrates how a responsible drivershould obey parking limitations in the City business district and what fines willbe incurred should they over stay the time limit and
7 A service flyer brochure that explains how to use a ldquoLoading zonerdquo in the centralbusiness district that is mailed to the vehicle owner with the vehicle registrationrenewal advice
W h o
The Service manager in collaboration with the Municipal Public InformationOfficer should complete this task
This task may also be assigned to an external professional advertisingagency that has dealt with publicity for other government services
How
1 Define the customer and supplier categories that require training2 Define the training needs or the change in customer supplier behavior that is
required3 Determine the best training medium to be used to reach these customers and to
achieve knowledge retention
4 Negotiate with participating parties such as TV stations other agencies for theirsupport
5 Agree upon a training schedule6 Develop the training materials that meet the needs and fit with the chosen medium
and participating agencies7 Deliver the training as scheduled8 Measure the learning and behavior change9 Assess the learning and behavior change and schedule further training as required
Recogn ize and rew ard success
I m p l e m e n t gt
Purpose
To Recognize and reward service staff the Implementation team customers andsuppliers for their contribution to the successful implementation of the improvedservice
Why rec ogn i z e and r ew ard s uc c es s
Everyone enjoys and appreciates recognition and reward for theircontribution to a successful project or improved service
By recognizing peoplersquos contribution they will be more satisfied with theirinvolvement and will support your municipality in the future with furtherservice improvements
Recognition is not costly and can take many forms such as
Letter of thanks addressed to the individual and signed by a senior officer (egMayor or Commissioner)Public ceremony where individuals are presented and issued a certificate of appreciation (special event or at the Council meeting)Newspaper advertisement or public posters naming individuals or groups (includingthe customers and suppliers) that have contributed to the project and thankingthem for their contributionsTV broadcast of a site visit by the Mayor where the Mayor publicly describes theimproved service and names the groups of staff that have contributedPoster showing team members displayed in the municipal reception hall andMeet with the Mayor Councilors or Commissioner and describe the team membersrsquo experiences and achievements with the project
Rewards in the form of bene f i t s may be also considered but in manycultures this is not used The benefits may include
Once off financial bonusAdditional holiday entitlementsAdditional education days andor cost subsidy entitlementsBenchmarking visit to a neighboring city or countryElevation in rank or status with a commensurate salary increaseIssue a gift certificate that offers admittance to a relevant event or purchasingpower at a retailer of related equipment or consumablesIssue a physical gift such as a pen office equipment office computer referencebook or relevant equipmentRenewal of an office vehicle or upgrading of an office vehicle andExtended usage of an office vehicle
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W h o d o e s t h i s t a s k
The CIB Steering Committee should decide upon the reward andrecognition events and benefits
The CIB Project leader may be asked for their input
This may also need to be done in collaboration with the Human ResourceDepartment within the municipality and or the senior politicians such as
the Mayor
How to P roceed
1 Decide upon the event or results that define the end of the Implementation2 Measure the degree of success the Implementation has achieved3 Define the people or groups that should be recognized for their contributions4 Decide upon specific individuals or staff groups that should be offered benefits5 Decide upon the method and timing of the recognition6 Decide upon the timing form and value of the benefits7 Conduct the recognition events8 Issue the benefits to individuals9 Seek independent views on the degree of satisfaction with the celebration events
and reward benefits and note any dissatisfaction for future reference
U p d at e t h e m e d i a
I m p l e m e n t gt
Purpose
To provide information and evidence to the media with the expectation the media willpositively report upon the achievements of the municipality in itrsquos serviceimprovements
W h y u p d a t e t h e m e d i a
Service improvements need political support to initiate them and approvetheir funding
That support will come from elected politicians that have a strong mandateto improve municipal services
That mandate will come from the electorate by them electing politiciansbased upon their performance That performance can only be known frompersonal experience and constructive reporting in the media
Therefore to sustain a continuous improvement process and develop thisinto a culture of the municipality the media must positively report all of the improvement achievements made by the city and give credit to thepoliticians staff and suppliers that have contributed to that improvement
With this reporting the electorate will develop confidence in their currentcouncilors and re-elect them based upon their positive performance Thecouncilors in turn will likely support on-going service improvements andpromote the CIB process amongst their peers
Reporting CIB achievements to the media is critical to the development asustainable CIB culture in your municipality
W h o
The Public Information Officer (or similar) will complete this task
It is likely that your senior managers or your Mayor will be interviewed andquoted in the media on specific improvement projects
The progressive collection of evidential material may be delegated to one of the Implementation team members as a specific task
How to P roceed
1 Maintain a record of all current and completed CIB projects2 For each CIB Implementation progressively build up evidential material on the
success and outcomes of CIB projects as they progress with their implementation
Customer interviews (Video and recorded)Supplier interviewsService staff interviewsPhotographs of changes (Video and still)Key Performance Measure trends (use independent data collection)Progress reports to the Steering Committee
3 Decide upon a media release strategy when how and who to4 Develop media release documents consistent with the media strategy5 Include customer interviews6 Include photographs Include KPI trend data7 Release the above information to the media8 Coordinate media interviews with senior managers and the Mayor or councilors as
requested9 Monitor media reports and validate their accuracy
10 Correct any inaccurate or misleading media reports11 Report to the Steering Committee (or Council) on the extent of media coverage in
respect of your CIB projects
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Susta in
The Sustain phase of a CI project is where all of the changes that havebeen successfully implemented during the Implementation phase are nowput firmly in place and the new service delivery becomes the normal way
I ssues conce rn ing sus ta in ing the changed
process
There are a number of issues to be considered
The original recommendations and the changes that were implemented may notin fact be ideal and through the imperfect design and decision process you mayhave made some assumptions about the service or the way in which thecustomer users the service that have now proved to be untrueIt is important therefore that you seek the opinions of your customers and staff on how they see the new service operating and whether or not there are anyflaws in the service or if with a small amount of additional effort the servicecould be improved yet furtherOften the management team and service staff will assume that with the deliveryof a ldquogoodrdquo service then the service objectives will be achieved for example if we deliver excellent education so that children and young adults will achieveemployment the assumption is therefore that with a good education you will geta job we will never know this unless we measure whether or not school leaversactually are employedWhen an imperfect service results and you can see weaknesses in the outputs of the outcome is not being achieved then this is the time to make the minorcorrections to make the service better as was your objective in the first placeOften the CI project team and the Implementation team will simply accept theminor failings of the changes and are reluctant to make that extra bit of effortto achieve the original goals ndash maybe they are tired and exhausted from all of the previous effort ndash donrsquot give up make those final adjustments and you will
end up with the results you long forAs the new service is delivered it is important that it receives appropriatefunding in the future so that the service standard does not deteriorate To dothis the budget assumptions regarding output costs volume of outputs deliveredforecast demand levels and demand dampening strategies all need to be inputto the budget considerationsYou owe it to the customer a clear indication of the service standards you arepromising to deliver including response times Quality customer satisfactionfee levels and access This promise can be expressed in a ldquoService charterrdquo or ldquoService descriptionrdquo and once issued you will be under an obligation to fulfillyour promiseTo ensure that the new service and its service processes are delivered into thefuture you should be monitoring the key performance indicators for this serviceto ensure that the standards are achieved but also you should look at theprocesses to ensure they are being complied with Most municipalities use anInternal Audit resource to verify these items and the Auditor reports to thecouncil with their findings and
Finally once you are happy that the service is normalized and is operating in asustainable manner it is time to celebrate your success
The sustain phase of a CI project involves the following six tasks
1 Accept feed back on new procedures2 Measure on going performance3 Adjust to counter poor performance4 Update budget assumptions5 Update the service standards6 Audit compliance
Gather feed back
Susta ingt
Purpose
To receive constructive feedback on the improved service or changed process fromcustomers suppliers and service staff so that any initial problems are resolved andexpected improvements are fully realized
W h y g a t h e r f e ed b a c k
A new process or service will have been developed based upon what webelieve is correct at the time of its design and development
This will include how we believe the customer will react to the new servicehow the suppliers will provide their inputs to the new service and how ourstaff will deliver the new service Our most important belief is that theimproved service will deliver the benefits that we expect
Many of these beliefs will eventuate and a better service will result howeversome of our beliefs and assumptions may not eventuate and we may needto correct the new service to fully realize its potential
It is important therefore that we seek feedback on the improved servicefrom our customers suppliers and service staff so we can be sure theimproved service is operating as planned and the benefits are being realized
W h o
The CIB Project team does this task
Conducting a customer or supplier survey and collecting the survey resultsmay be delegated to the Implementation team or to an external surveyprovider
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H o w to p r o c e ed
1 Decide what feedback should be collected and whenService difficultiesCustomer satisfactionSupplier satisfactionHazards or risksAccessResponsiveness
2 Decide upon the customer supplier staff groups to participate
3 Plan the feedback approachSurveyWorkshopFocus groupInterviewOpinion box
4 Prepare the survey instrument5 Test the questionnaire6 Conduct the surveys focus groups or workshops7 Collate and analyze the results8 Determine the changes necessary to further improve the new service
M e asu re o n -g o i n g p e r f o rm a n ce
Susta ingt
Purpose
To measure the ongoing performance of the improved service to ensure the inputsare being correctly supplied the outputs are being delivered as planned and thebenefits from the service are being realized as expected
W h y m e a su r e o n - g o i n g p e r f o r m a n ce
As part of the service improvement process your team will haveaddressed changes to inputs the service process itself and will have setstandards of performance for the outputs Hopefully the service outcomewill be improving as a result
Where critical inputs have been improved in respect of their timelinessquality cost or our satisfaction level it may be necessary to measurethese inputs to ensure they are received in an improved form accordingto the new service design
To manage the improved service inputs and ensure they are supplied tothe service according to our design the improved or critical inputs shouldbe measured in respect of the aspect that is expected to improve
This may be the inputsrsquo
QualityTimelinessCost orOur service staffsrsquo general satisfaction
Where the service process has been changed or extended this should resultin a change in output performance as well as (in the longer term) a changein service outcome
In many cases service output standards will have been set and it will beincumbent upon the service staff to achieve these service standards
Outputs should be measured in respect of the aspect that is expected toimprove This may include
QualityTimelinessCostCustomer satisfactionAccess andAffordability
Finally it will always be the case that as a result of any improvement theservice outcome should improve This is the final measure that should betracked
W h o d o e s t h i s t a s k
The measure definitions should be defined by the CIB Project team
The data collection and reporting should be an ongoing responsibility of theservice staff
The monitoring should be undertaken by both the service manager and theCIB Project team
How to P roceed
1 Decide upon which inputs outputs and outcomes are to be measured2 Decide upon which aspect of these should be measured3 Define the performance measure4 Collect the performance data
gt5 Process the data and produce the performance reports6 Monitor the results and identify any failings in expected performance
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A d j u s t t o co u n t e r p o o r p e r f o rm a n ce
Susta ingt
Purpose
To analyze the results from the customersupplier and service staff feedback and the
performance results and take correctiveaction to ensure the improved servicereaches its expected performance
W h y a d j u s t t o c o u n t e r p o o rper f o rmanc e
By taking the results from the customer supplier and service staff feedback and the performance measure results you may find that thechanged service is still not performing the way you expected In this casecorrective action will be required to reach the expected performance level
The likely issues that will result will vary according to your service and theimprovements implemented but some issues may include
Customers are still confused about the new service and are still unsure of theirrole and responsibilities in service access and useSuppliers cannot meet the higher standards of performance for the inputsService staff are still unsure of the exact process and request further assistanceMistakes are still happening and the Quality of the service output is still poorThe outputs are still delivered late and do not reach the timeliness standardsThe output unit cost of the service is still too high and the fall in unit cost hasnot resulted andThere has been no change in the service outcome even though the outputperformance has improved
W h o d o e s t h i s t a s k
The CIB Project team completes this task
Some collaboration will be necessary with the service staff and theImplementation team to conduct the root cause analysis
How to P roceed
1 Identify implementation problems that need corrective action2 Complete a root cause analysis of each issue3 Select a preferred solution for each root cause4 Develop an Implementation plan for the preferred solutions5 Cost the additional corrective actions6 Present the Implementation plan and its costs to the Steering Committee7 Adjust the overall Implementation budget with the above approval8 Implement the actions according to the Implementation plan
U p d at e b u d g e t a ssu m p t i o n s
Susta ingt
Purpose
To update the budget assumptions in relation to service access service standardsoutput unit costs and demand management strategies so that future budget allocations
will provide sufficient funds to sustain the improved service
W h y u p d a t e b u d g e t a s s u m p t i o n s
When a service is improved and particularly if the service has beenextended to reach more customers it is important that the basis of budgeting (budget assumptions) takes to account the changedcharacteristics of the new service so that adequate funds are provided inthe following years to sustain the new service
In particular if any of the following aspects have changed then the budgetwill definitely need revising
Additional customers have been added to the service eg wider access to waste
collection more houses connected to the water supply additional medical clinicsestablished additional public toilets built service has been promoted and demandhas risenService staff have been increased to provide a better serviceService standards have changed and there is wider scope in the service definitionEfficiencies have been obtained by improving the service process or by introducingcomputer technology and the output unit costs are lessCurrent customers are provided with greater access to the service by extendingoperating hours or extending the number of access points
W h o d o e s t h i s t a s k
The service manager normally completes this task with support from the Financesection within the municipality
How to P roceed
1 Define the service scope ndash what the service is how it operates any changes to theservice over the last year and what is actually delivered
2 Calculate the last yearrsquos average output unit net cost3 Forecast the new yearrsquos output unit quantity 4 Adjust the output unit price (fee) based upon Council policy and inflation5 Multiply the new unit fee with the new forecast volumes6 Adjust the old average output unit cost for inflation and additional scope7 Multiply the new output unit cost with the new output unit volumes8 Calculate the net cost based upon output units9 Prepare a line item budget for the new year
10 Reconcile the two budgets at the net cost level to ensure resources are available tomeet the new demand
11 Adjust the service scope (standards) or output volume to achieve reconciliationbetween the output based budget and the line item budget
12 If the output volumes are reduced (compared to the forecast) a demandmanagement strategy needs to be specified and included in the adjusted servicescope or standards
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Update se rv i ce stand ards
Susta ingt
Purpose
To update the Service standards (or the Customer charter) to reflect the service as i twill be provided in the New Year in respect of its description access feestimeliness quality process and grievance redress
Why upd ate s er v i c e s tandards
As the Continuous improvement program reaches its conclusion and theNew Yearrsquos budget is formulated for the improved service you will becommitting to provide the new service to a level or standard that will bedifferent to what was delivered in the past
Customers staff and suppliers should all have a clear understanding of thenew service standard so they do not have unreal expectations and theywork to meet the standard
Following the approval of the New Years budget or the normalization of the improved service the service standard should be updated andpublished for the community
The service standard document should include
1 A description setting out what the service is and its purpose2 The level of access who in the community can access this service where do
they access and when3 The price or fee to pay for the service (if applicable)4 The responsibility of the customer at the time of accessing the service ie what
does the customer need to do5 The responsibility of the service staff ie what do they do to meet the needs of
the customer6 How quickly the service is provided ie what the response time is7 How accurate the service will be ie whether or not any faults are likely or
imperfections are tolerated
8 The level of customer satisfaction that is expected9 Exceptions that may inhibit service delivery ie any items that the municipality
is dependent upon that are outside the control of the municipality and shouldthese events happen the service may be affected
10 Confidentiality of any customer information or data held by the municipality11 Grievance redress process ie should the customer be unhappy with the
service how they can lodge a complaint or request the problem be resolved and12 The outcome from this service ie why is the service offered to the community
in the first place
The definition of key performance measures will be consistent with thestatement of service level set out in the Service standard however targetvalues will not be within the Service standard but documented in theannual Budget and periodical management reporting
For example
I n the Serv ice standard we may say that ourStandard is that alltelephone enquiries will be answered with 30 seconds of the call beingmade
I n the Budge t ( o r Serv ice p lan ) we may say that ourTarget is 90 of all telephone enquiries will be answered within 30 seconds of the call beingmade
The Standard is t he idea l to a im f o r
The per fo rmance ta rge t i s the degree to wh ich tha t idea l shou ld bea t ta ined
W h o d o e s t h i s t a s k
The Service manager develops the Service standard (or Service charter)
The Public information officer should provide the ldquoCorporate standardrdquo including logos format medium etc to be applied to the final publicdocument
How to P roceed
1 Understand your councilrsquos standards for documenting Service standards2 Obtain the previous Service standard and review its contents3 Review the recent changes to the service4 Define the new Service standard
5 Develop a publication and distribution strategyPub l i ca t i on format and mediumService brochureCouncil internet siteCouncil Service directoryService postersign board etc
D is t r i bu te toAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Document the Service standards in the publication format7 Distribute the Service standard document
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Aud i t comp l i ance
Susta ingt
Purpose
To identify any processes that have become non-compliant with the standingprocedures and may result in inefficiencies unacceptable risks or lead to poor
performance
W h y a u d i t c o m p l i an c e
To sustain the improved process the manager will be collectingperformance data and monitoring the actual performance level
In addition to this it is normal practice to Audit the improved process toensure the service staff are still conducting the service according to thedocumented procedures
The reason for this is that some non-compliant processes will inevitablycreep in and may take some time to show up in the performance measureor may not be significant enough to have an impact upon performance
Other non-compliant processes may have been implemented in good faithand in fact do have a positive impact on performance and these shouldbe considered for adoption into the procedures
Just because a changed process step is non-compliant this does notnecessarily mean it should be abolished it may be good to keep andstandardize it
Your Internal Audit program may look over all processes over a period of time but when a process has been significantly changed as in a CIBProject it should be audited around one year from the Implementationperiod
You have a number of options to conduct the audit they are
Conduct your own audit program for the serviceSeek to have the service included in the Internal audit programSeek to have the service included in the External audit programHold a staff workshop and have the staff review the standing procedures andopenly discuss actual non-compliance processes andHave some independent person role-play the customer document the actualprocedure followed as seen by the customer then reconcile this with thestanding procedure
W h o d o e s t h i s t a s k
The service manager should request to have their service audited forcompliance
Assistance may be called upon from the Internal audit function or from theexternal auditor to physically undertake the audit
How to P roceed
1 Decide upon who will conduct the audit and approximately when2 The auditor plans the audit program in respect of
What service processes will be auditedTiming of the auditStaff notification methodStaff who will participateStanding procedures that will be the reference pointMethod of reviewing the current processMethod of documenting non-compliance andHow the results will be reported and discussed
3 3 Notify staff of the internal audit schedule4 Obtain the current standing procedures5 Review current processes and reconcile with the procedures6 Document non-compliant processes7 Prepare the Audit report8 Discuss the Audit results with management and staff9 Agree on a course of action to correct non-compliant processes
10 Agree on a schedule to follow up the planned corrective actions11 Review the actual corrective actions and confirm back to management these are
complete and effective
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Ins t i tu t iona l i ze
Following the Implementation of your pilot CI projects it is time for yourmunicipality to assess whether or not it wishes to pursue ContinuousImprovement and Benchmarking as a normal operating culture
If the decision is ldquoyesrdquo then the organization needs to establish the structure theinformation and the policy to make this happen
To ldquoInstitutionalizerdquo Continuous Improvement there are eleven tasks to complete
1 Plan for a full CI implementation2 Name the CI initiative
3 Link CI to rewards and recognition
4 Establish a CI BM library resource
5 Develop a service listing6 Identify pro-poor services as priorities7 Nominate CIB project8 Monitor CI project progress9 Overcome barriers
10 Create flexible decision making11 Build up internal CI capacity
If you are unfamiliar with the term ldquoInstitutional capacityrdquo or would like to understandmore about this subject go to An overview of what institutional capacity means
Pl a n f o r a f u l l CI B i m p l e m e n t a t i o n
I ns t i t u t iona l i zegt
Purpose
To establish a plan for the full implementation of Continuous Improvement andBenchmarking as the agreed techniques for achieving excellent customer satisfaction
on a sustainable basis
W h y p l a n f o r a f u l l CI B i m p l e m e n t a t i o n
To institutionalize CIB in a sustainable manner a number of facilities anditems need to be in place
These range from human capacity to systems facilities and require veryspecific implementation tasks to ensure their completeness andeffectiveness
Establishing a formal CIB implementation plan for the institutionalization of CIB will go a long way to making this happen and within a time frame thatis acceptable to your Council
There are seventeen tasks in this Phase some can be implementedconcurrently to shorten the implementation period
W h o d o e s t h i s t a s k
The CIB Steering committee will plan for the full implementation of CIB
H o w to p r o c e ed
1 Seek a formal resolution from your Council that your municipality will adopt CIB2 Advise all managers and staff that CIB is now a Council policy and all staff shall
comply with this policy3 Review all of the tasks within the Institutionalize phase as set out in this Toolkit
4 Develop a CIB Implementation plan5 Seek Council approval of the CIB Implementation plan6 Issue the CIB Implementation plan
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N a m e t h e CI B i n i t i at i ve
I ns t i t u t iona l i zegt
Purpose
To decide upon a unique name for the CIBinitiative so the initiative is easilyrecognizable and memorable and clearlycoveys the objective of council which is to
continuously improve its services to itscommunity and particularly the poor
W h y n a m e t h e C I B i n i t i a t i v e
For the CIB full implementation to succeed it needs to be elevated inimportance be recognizable and memorable with all service staff and beclearly supported by council the mayor and the senior management team
Choosing and promoting a unique program name should achieve the ldquorecognizable and memorablerdquo objectives The more unique and strikingthe choice the more memorable the program should be
The name needs to also convey the objectives of council being the
continuous improvement of municipal services
Examples from other cities include
PR ID E - an acronym used in Australia by one city meaning Promoting andRecognizing Individuals when Delivering ExcellenceSPRING - an acronym used in the Philippines meaning Simplifying PRocesses INGovernmentNI RANTARA - a name used in Bangalore India that means to continuouslyimproveSI P an acronym used in Papua New Guinea that means Service ImprovementProgramDO BETTER a name used in Australia to reflect the intentions of a business tocontinuously improve its performance
W h o d o e s t h i s t a s k
The CIB Steering committee should develop a choice of names but it islikely yoursquore council will approve the preferred name logo and theirapplication
How to P roceed
1 Agree a method to generate ideas for name choices logo colors and applicationCompetitionWorkshopBrainstormResearch
2 Conduct the agreed method and generate a list of names logos colors etc3 Critique the suggested names and vote on a preferred name4 Submit a preferred name and some alternatives to council for their approval
5 Seek councilrsquos formal endorsement for their choice of name6 Advise senior managers and staff of the name choice7 Have the Public information officer issue a press release that explains councilrsquos
policy on CIB and use of the chosen name
L in k CI B t o r e w a rd s a n d re co g n it i o n
I ns t i t u t iona l i zegt
Purpose
To develop and implement a reward and recognition system that will motivate servicemanagers and staff to seriously pursue Continuous Improvement (ldquoCIrdquo) in their service
W h y l i n k C I B t o r e w a r d s a n d r e c o g n it i o n
Continuous improvement may not be sustainable unless service staff ismotivated to pursue service efficiency and excellence Continuousimprovement programs require extra attention and effort and any changeprocess has risks of failure
There will be a natural reluctance to volunteer extra effort or to acceptadditional risks unless there are rewards and recognition to make thisworthwhile
There needs to be a policy and processes that reward managers and staff for their extra efforts and extra risk taking and their achievements inimproving their services
Recognition and reward options that may be considered include
Additional annual leave daysAdvancement promotionPublic recognitionFinancial bonusPaid educationPaid study leaveAdditional facilities or entitlements
Any reward and recognition process should be an integral part of thePersonal Performance Appraisal system
W h o d o e s t h i s t a s k
The Human Resources section should develop the rewards and recognitionpolicy and processes and have this endorsed by council
In some municipalities employee unions may need to be consulted and localawards or employee ldquocontractsrdquo may need to be modified to incorporate thispolicy
How to P roceed
1 Seek councilrsquos authorization to develop a proposal for an effective reward andrecognition policy and process
2 Develop the draft policy and a process concept for submission to council3 Seek union and staff representative bodies endorsement of the proposed policy
and process concepts4 Seek council endorsement of the proposed policy and process concept5 Advise all affected staff of the new policy and the process concepts6 Implement the new policy and develop the new processes7 Request Internal External Audit to report upon the correct use of the reward and
recognition policy and process and its effectiveness
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Estab l i sh a CI B l i b ra ry r esource
I ns t i t u t iona l i zegt
Purpose
To provide a supportive working environment and a source of knowledge to facilitatefuture CIB project teams so they perform to their maximum ability
Why es tab l i s h a C IB l i b ra r y r es ourc e
CIB project teams require support and facilities in the form of
Space to display the current status of all active CIB projectswith their planned and current status
Space to display CIB team members contact details andmethods of consulting with them on any CIB project relatedmatter
Space for the entire team to meet and discuss issues in theirproject
Space to display service flowcharts examples pictures andother materials generated from their project
Telephone and a private area from which they can telephonecustomers suppliers and staff to interview them on the projectservice
Computer equipment and access to the internet so they canresearch potential Benchmarking partners accessBenchmarking information prepare questionnaires processperformance information and prepare reports
Space to hold and display example information such asmunicipal plans and annual reports service charters service
offerings promotion material training materials CIBrecommendations CIB performance measures and best practiceperformance customer and supplier surveys and
Space and facilities to train CIB team members that have nothad the experience of participating in a CIB project
An example is the Cebu SPRING Room
W h o d o e s t h i s t a s k
The CIB Steering committee should authorize the establishment of the CIBLibrary resource center and the CIB Working group should carry out thenecessary tasks
The Facilitator will be able to provide expert assistance in respect of theCIB Library inventory and any IT equipment that is required
How to P roceed
1 Determine the needs of future CIB project teams2 Develop a concept plan for the CIB library resource3 Cost the CIB library concept plan4 Approve the concept plan and cost budget5 Implement the plan6 Promote the use of the CIB library to all CIB teams7 Monitor the CIB library utilization and the teamsrsquo satisfaction with the facility
Deve lop a se rv i ce l i s t i ng
I ns t i t u t iona l i zegt
Purpose
To prepare a listing of all municipal services and their current performance status sothat poor performing services can be identified prioritized and nominated for a CIBproject Generally a local government will deliver around 100 services and this numbershould provide adequate detail and focus for you to prioritize services for improvementAn example listing of services is provided
Why dev e lop a s er v i c e l is t i ng
Continuous improvement as a process needs to focus upon a group of actions or activities a product or a service
A service in the local government context is a group of activities thattogether satisfy a specific need of the community A service can be brokendown into sub-services so the CIB process can deal with specific issues andparts of the bigger service can be identified as priorities for improvement
For example ldquoWaterrdquo may be defined as a service but this can be brokendown into sub services such as
1 Water catchment2 Water storage3 Water treatment4 Water connection5 Water reticulation supply6 Water metering and billing7 Sewage billing8 Sewage collection9 Sewage treatment
10 Sewage disposal
Taking the above list of sub-services it may be the case in your citythat Water connect ion is not accessible to some parts of the communityand it may be this sub-service that needs to be improved In other citiesWater metering and billing may be a problem and in other cities Watercatchment may be an issue
It is best to collect service information at the top service level first then at
a later time collect information at the sub-service level
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Generally a local government will deliver around 100 services and thisnumber should provide adequate detail and focus for you to prioritizeservices for improvement
Information relating to a service that can be collected may include
1 Service name2 Description3 Sub-service break down4 Number of current customers or volume of output5 The number of potential customers currently denied access to the service6 The severity and frequency of incidents of poor quality of the service or
incidents of customers with related sickness or health problems7 The severity and frequency of incidents of poor timeliness of delivering the
outputs and in particular when the timeliness is so sever it equates to denial of service access
8 The number of potential customers denied access to the service because it isunaffordable for them and
9 The frequency and severity of customer complaints about the service
When you decide upon what information is to be collected please considerthe basis on which you will prioritize the services for improvement (seeIdentify pro-poor services as priorities) because the basis will requireinformation that is being collected at this point
W h o d o e s t h i s t a s k
The CIB Working group should undertake this task but it will requireparticipation and cooperation from all service managers
The service listing can also be developed by
The service managers independentlyA specific project team set up to do this taskThe facilitator orA consultant hired to do this task
How to P roceed
1 Agree on what defines a ldquoservicerdquo2 Agree upon the information that is to be recorded for each service and or sub-
service
3 Develop the data collection method and resourcesQuestionnaire to each Director managerStaff interviewManager workshopUse financial budget costs center as a base
4 Collect the service data5 Process the data into a spreadsheet or computer file6 Return the service listing to the responsible managers for validation7 Correct the service listing8 Implement a procedure to keep the service listing updated
I d e n t i f y p ro - p o o r se rv i ce s as p r i o r i t i e s
I ns t i t u t iona l i zegt
Purpose
To identify and prioritize pro-poor services for improvement using the CIB toolkit
Why i den t i f y p ro -p oor s er v i c es as p r i o r i t i es
A pro-poor service is a service that provides the minimum basic needs of acommunity in respect of
1 Water2 Waste collection3 Sewage and sanitation4 Electricity energy5 Education6 Medical and hospital7 Housing8 Communications9 Employment or sustenance
The m in imum bas ic ser v ice leve l p rov ides
1 Access by all members of the community that need it2 A Qua l i t y output (ie fault free) that is safe hygienic and does not risk the health
of the service user3 A Time ly output that does not inhibit service access4 Pricing that is a f fo rdab le and does not inhibit service access and5 Adequate customer sa t i s fac t i on
Should any of the above services have
1 Sections of the community denied access to the service2 Outputs that in some way may risk the health or well being of the customer3 Outputs that are not delivered in a timely manner and ultimately restrict access to
the service4 Prices that are unaffordable for some in the community and ultimately restricts
their access or5 Customers that are generally dissatisfied with the service
then that service should be identified as a priority for improvement
The grading of the service seriousness should be based upon
The number of potential customers currently denied access to the serviceThe severity and frequency of incidents of poor quality of the service or incidentsof customers with related sickness or health problemsThe severity and frequency of incidents of poor timeliness of delivering theoutputs and in particular when the timeliness is so sever it equates to denial of service accessThe number of potential customers denied access to the service because it isunaffordable for them andThe frequency and severity of customer complaints about the service
The grading should be evidenced by data that has been collected for eachservice (refer earlier task ldquoDevelop a service listingrdquo)
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W h o d o e s t h i s t a s k
The CIB Working group should complete this task however the finaldecision on whether or not a specific service should be improved using theCIB toolkit will remain with the CIB Steering committee (see Approve thisCIB project within the Organize phase)
How to P roceed
1 Obtain the Service listing prepared in the preceding task2 Agree upon the definition of a ldquopro-poor servicerdquo3 Identify pro-poor services that currently have inadequate performance4 Grade these services according to their seriousness
N o m i n a t e CI B p ro j e c t s
I ns t i t u t iona l i zegt
Purpose
To decide which service or components will be the subject of a CIB project and tostate the expectations for improvement from the project
W h y n o m i n a t e CI B p r o j e c t s
The CIB Service nomination is a formal process to clearly set out theexpectations of the Steering committee in respect of improvementsrequired for a particular service
The nomination information has four important elements
1 The service or service components that is to be improved2 The expectation for improvement or the objective3 The start and end dates and4 The CIB Project leader
The nominated service needs to be very specific Nominating the service
as ldquoPublic healthrdquo or ldquoEducationrdquo will not provide adequate informationwith which the project team can focus its attention A better specificationwill be ldquoEducating the community on public health issuesrdquo or ldquoFood vendorlicensingrdquo
The expectation for improvement should be specified in quantifiable termsif possible An example may be ldquoDecrease the number of reportable foodpoisoning incidents from food vendors by 20rdquo In this way we canobjectively measure the success or otherwise of the CIB project
The start and end dates for the project need to be set relative to thecapacity of the likely team members to commence and conclude theproject Seasonal demand other projects normal work capacity and publicholidays need to be considered
The project team leader should be nominated at this time because thereneeds to be one person that holds the accountability for progressing theproject The team leader has the responsibility for marshalling the team andcommencing the CIB project with the Organise phase
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but much of thework may be delegated to the CIB Working group
How to P roceed
1 Obtain the listing of pro-poor services identified as priorities for improvement2 Decide the objectives or the expectation for improvement3 Decide the approximate start and end date4 Decide the CIB Project team leader
5 Complete the CIB Service nomination form
M o n i t o r CI B p ro j e c t p ro g re ss
I ns t i t u t iona l i zegt
Purpose
To monitor the progress of all current CIB projects so that any delays difficulties orbarriers may be dealt with or instructions provided on how to maintain the projectrsquosschedule
W h y m o n i t o r CI B p r o j e c t p r o g r e ss
As each CIB project advances it is likely that some difficulties and delays willarise Many of these will be capably dealt with by the team leader butothers may need the support of the Steering committee
We refer to the most likely problems and issues as ldquoBarriersrdquo and these aredealt with in a separate page ldquoBarriers and how to overcome themrdquo
In the early years of a CIB pilot implementation there may only be ahandful of active projects at one time but as the initiative gathersmomentum and more projects are commenced it is conceivable that manyprojects will be active at once
In the Philippines a large regional city had approximately twenty CIBprojects running concurrently
When the number of active projects exceeds ten it is time to considerreviewing their status by exception
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Exception means that where a project is running according to its originalplan and the team leader has no issues or concerns then the SteeringCommittee does not look at that project in detail
On the other hand where a project is seriously late or has some issues ordifficulties that cannot be easily resolved or it seems the projectobjectives may not be achieved or the team leader is seeking assistancethen the Steering Committee should carefully review this project andprovide the necessary assistance
The approach should be that all projects team leaders provide a monthlystatus report these reports are summarized onto a summary list oneperson reviews this list and identifies those projects that requireCommittee review A set of ldquotraffic lightsrdquo is one method of flagging therequirement for review
W h o d o e s t h i s t a s k
The CIB Steering committee completes the monitoring using updatedproject status reports provided by each CIB project team leader
Each CIB project leader should provide a Project status report on amonthly basis (or more regularly if required)
Where the Steering committee monitors only the summary report byexception the facilitator or a member of the Working group will need tosummarize all of the projects and ldquoflagrdquo those requiring Steeringcommittee review
How to P roceed
1 Have ldquoReview project progressrdquo as a standing agenda item at the regular CIBSteering Committee meetings
2 Brief each CIB project manager on the requirement to provide a monthly projectprogress report
3 Receive and collate monthly CIB project progress reports
4 Summarize the projectsrsquo status on a Summary report
5 Review each project and flag those requiring SC attention
6 Review CIB projects by exception
7 Agree on the root cause of any project problems8 Decide upon a course of action9 Write up the minutes of the meeting and issue them to all members
10 Advise the CIB project leader of the required action
B ar r i e r s an d h o w t o o ve rco m e t h e m
I ns t i t u t iona l i zegt
Purpose
To identify Barriers to the successful implementation of your CIB initiative andimplement strategies to minimize them
W h y i d e n t if y B a r r i e r s a n d o v e r c om e t h e m
Based upon a survey held at a regional conference on improving municipalservices a work session discussed Barriers and how they may be overcome
The results of the work session showed the following Barriers to be the mostcommon and these would inhibit the implementation of improvements
Individual staff performance is not measuredStaff do not have a personal training program
Managers and staff are not remunerated according to their performanceBudget allocation and justification method is weakProvincial or Central Government hold the power of decision makingManagers are not rewarded or recognized for improving performancePeers do not adequately support managers when change programs falter
These are ldquofundamental barriersrdquo to change and need to be dealt with at thewhole of municipal organization level It is not effective to deal with theseat a service level or department level because this would raise inequalitybetween those staff involved and those not
The CIB toolkit can be applied to address your priority Barriers Theapproach should be to
1 Organ ize a team to look at the Barrier(s)2 Ana lyze the Barriers particularly in completing a staff (customer) survey
3 Benchmark how other municipalities have dealt with the same issue4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff and managers to
adapt
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but in collaborationwith internal departments responsible for Human resource managementStaff training Finance and the Council secretariat
How to P roceed
1 Identify local Barriers that will definitely inhibit the successful implementation of your CIB initiative (use the Assessment of Barriers to change tool )
2 Identify the priority Barriers (those you wish to minimize in the short term)3 Decide whether or not these priority Barriers can be dealt with collectively or
individually
4 Complete a CIB Project nomination(s) to deal with individual or collective priority
Barriers
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Flex ib i l i t y i n dec i s i on m ak ing
I ns t i t u t iona l i zegt
Purpose
To delegate responsibility and accountability to managers and staff so themunicipality can operate in a flexible and responsive manner to meet the needs of its
community
W h y p u r s u e f l e x i b il i t y i n d e ci s io n m a k i n g
During the course of assisting many local governments with ContinuousImprovement and Benchmarking it has become evident that manygovernments are constrained by the lack of documented policy andprocedures poor staff training and limited delegation of authority andaccountability
In many cases simple decisions are not taken by the staff officer dealingwith the issue because they are either unsure of the correct decision tomake or do not have the authority or are not prepared to take the risk of a decision
In the end the decision is moved up the hierarchy of management andinevitably ends up with the most senior manager who is overwhelmed bythe numerous requests being made
Decision making then stalls and the customer becomes dissatisfied
A better model for fast and flexible decision making is
Have the policies of the government clearly documented so allmanagers and staff know the major business rules of theirservice (these may be documented as service specificationsservice charters or government by-laws)
Have all business processes clearly documented so that all staff
know exactly how to deliver a service and in particular whatdecisions they must make in respect of exceptional events orcircumstances
Train all staff in the processes they personally deliver orconduct ensure they know exactly how the process shouldoperate and the manner or method of their decision making toaddress exceptional conditions
Delegate decision making to do so to the lowest level in theorganizational structure that is commensurate with good riskmanagement knowledge skills age intellectual capacity andmaturity
Provide authority to the staff to make their decisions based uponthe level of delegation determined above
Encourage staff to make decisions on their own without referralto their superior but assist them to do so during their earlyexperience and
Monitor staff decision making using performance metrics orinternal audit programs to ensure decisions are made within thepowers of delegation and decisions are made correctly
The objectives of this model are
Customer requests are dealt with in the minimum amount of time
Decisions are made by the staff member closest to the actual request ortransaction and who is most knowledgeable about the detail of thetransaction
Decisions are made correctly and
The municipality is not put at risk in respect of
FraudCorruptionLitigationFinancial loss orEmployee or customer accidents or injury
W h o d o e s t h i s t a s k
The Mayor Chief Commissioner or Chief Executive should undertake thistask
They may seek assistance from the CIB Working group or the HumanResources Branch of the organization
How to P roceed
1 Develop a model for flexible decision making2 Undertake an audit to determine the municipalityrsquos level of flexibilityresponsiveness delegation and accountability
3 Review the current legislation governing decision making powers and the degree of delegation that is possible
4 Develop a policy that requires flexible decision making underpinned withappropriate responsibility accountability and authority
5 Develop an implementation plan to deploy the above policy6 Implement the plan7 Repeat the audit to determine the improvement in the municipalityrsquos capacity for
flexibility and decision making
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Bu i l d up i n t e rna l CI B capac i t y
I ns t i t u t iona l i zegt
Purpose
To build internal capacity to conduct CIB projects quickly and effectively so that themunicipality can continuously improve its services efficiently and effectively
W h y b u i l d u p i n t e r n a l CI B c ap a ci t y
The capaci ty of an organization to Analyze a service identifyopportunities then implement those opportunities is often mistakenlyunderstood to be simply a set of analysis skills
In fact the capaci ty of an organization to improve includes
InformationSkills in analysis and innovationA culture of consultation and open communicationProject management skillsDocumented procedures and instructionsPublic information or public accountability andSupportive financial and performance monitoring systems
To ensure CIB projects are conducted in an efficient and effective mannernot only do the CIB teams need to have the technical skills to complete aCIB project but they must also operate within a supportive culture andstructure and have appropriate information methods and systemsavailable to them
Where the underlying capacity to change weakens or does not exist in thefirst place then corrective action or improvements need to be commencedso that CIB projects have a better chance of success
To deal with these capacity weaknesses you can apply the normal CIBtoolkit and address your priority weaknesses using a CIB project
The approach should be to
1 Organ ize a team to look at the Capacity weaknesses2 Ana lyze the weaknesses particularly in completing a customer survey3 Benchmark how other municipalities have dealt with the same weakness4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff managers
council and systems to adapt
The tool ldquoAssessment of current capacity to improverdquo is provided as anassessment framework or audit check list to facilitate your CIB Steeringcommittee to assess your capacity on a regular basis We suggestannually so that improvements or weaknesses can be monitored for theirchange
The above assessment tool can be altered to meet your own needs and isnot meant to be a prescriptive list
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task
H o w to p r o c e ed
1 Complete a regular assessment of the municipalityrsquos capacity to deliver CIB
projects (use the Assessment of Current Capacity to Improve tool)
2 Identify priority capacity gaps that need to be improved in the short term3 Decide whether or not each priority gap can be dealt with as a CIB project
4 Complete a CIB project nomination for those gaps that can be addressed as a CIB
project
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In t roduc t ion
CIB is the combination of two powerful techniques to achieve change -continuous improvement and benchmarking
Cont inuous Improvement is a systematic method to improve servicedelivery for access timeliness quality cost community satisfaction andaffordability
Benchmark ing compares services with others to improve your ownservice delivery This is done by comparing performance and sharinginformation about service practices to find the best practices andincrease service standards
Continuous improvement and benchmarking have enabled service deliveryimprovements in many organizations government and private innumerous countries around the world
The ADB has piloted the approach in two major regional projects and itsexperience has culminated in the creation of this toolkit For moreinformation see Origin of the initiative
Max im iz ing success
The ADBs pilot projects discovered 12 c r i t i ca l f ac to r s f o r success forCIB and these form the basis of the self-assessment below Success factors
To help maximize success all stakeholder groups need to understand theirown roles and responsibilities Stakeholders roles
A number of Asian cities have been successful in using CIB to improve services suchas solid waste management property tax collection parking street vending controland customer complaint handling among others To learn more see Success stories
W h a t i s i n v o lv e d
A CIB initiative starts with a decision to proceed by the Mayor Council or the mostsenior manager
It is best to start with a pilot of two or three small scale projects to gain experience
with the techniques and learn how to modify them for your organization These pilotprojects are completed within three months then the Mayor Council and seniormanagement assess the results and decide further CIB initiatives
A full implementation will eventually involve a large part of the municipalitys staffworking in teams finding better ways to deliver services
Com ponen ts o f t he Too lk i t
The Toolkit is organized in eight modules that set out the sequence in whichyou carry out CIB projects
The first module is the Introduction which you should read first
The second module is Prepare which covers all the preparation for CIB inyour organization
The modules numbered 1 to 6 in the left hand menu explain the CIB projectcycle to guide teams of staff to carry out their projects to improve servicesThe modules are
1 Organize2 Analyze3 Benchmark4 Innovate5 Implement6 Sustain
The next module is a supporting module covering how to I ns t i t u t iona l i zeCIB
A Faci l i ta tor s Ki t is provided to support facilitators of CIB
A Glossary and Si te map is also provided
T im ing and e f fo r t n eeded
To complete the learning components of the Toolkit you will need to spendabout 60 hours working through the training spread over several monthsEach training element takes about three hours to complete You shouldwork through the training for each module as you need to then immediatelyapply what you have learned to your project work
Each CIB project cycle will take from 3 to 6 months depending on the
complexity of the problems and the ability of the organization to respond
Get t i ng s ta r t ed
First - print out the Readiness self-assessment and decide whether your organization isready for CIB
Then read about How to use the toolkit
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Or i g in o f t h i s i n i t i a t i ve
I n t r o d u c t i o n gt
In 1998-99 the Asian Development Bank (ADB) the Asian Development BankInstitute (ADBI) and the German agency for technical development (GTZ) funded aRegional Technical Assistance program (RETA) to test the use of ContinuousImprovement and Benchmarking (CIB) techniques as a means of improving thedelivery of municipal services The RETA was also to create an active network ofmunicipalities to exchange information on successful change efforts and goodpractices
The project involved ten cities in seven countries - India Sri Lanka Pakistan ChinaMalaysia the Philippines and Indonesia
A number of services in these cities were improved to verify that CIB techniquescould yield results including
Solid waste managementCustomer service and complaint handlingProperty tax assessment and collectionVehicle parking andStreet vendors
The RETA demonstrated that the techniques were relevant for municipalities Severalof the participating municipalities implemented changes to increase their customerorientation improve quality and coverage of services and enhance revenuesImportantly the municipalities enthusiastically supported the implementation of theCIB techniques as they discovered the resulting benefits
There were also lessons learned about how to ensure success for CIB
The need to train enough coordinators in each city to allow for staff movement and day-to-
day priorities
The importance of gaining commitment from senior elected officials and executives toprovide leadership
The need to establish local benchmarking partners for sharing experiences and making
comparisons
The importance of consumer surveys and community participation for sustaining efforts to
improve the quality of services and
The need to allocate a longer time to build a continuous improvement culture and capacity
Following the first RETA in 2000 it was decided to support the three cities that hadshown a strong willingness to progress to a more sustainable CIB position and asecond RETA was approved to Institutionalize CIB in three cities
Bangalore India
Colombo Sri Lanka and
Cebu City Philippines
This second RETA had four objectives
1 Build the capacity of the three core municipalities to drive and implement change
2 Use the three core municipalities to mentor three other municipalities in each country on the
use of CIB techniques
3 Establish a mechanism for participation and feed back from the community and non-
government organizations (NGOs) on the effectiveness of delivery of municipal services and
publicize the results through the media and
4 Expand the communication network of the municipalities to facilitate comparing performance
indicators sharing experiences and learning good practices in their delivery of municipal
services
This second RETA was mostly successful in that the three core cities did progresstheir CIB capacity and for the most part now have CIB as a normal way of doingbusiness The three cities improved their services even further and commenced tosupport their three satellite partner cities
These RETAs have demonstrated that with the application of a structured approachusing CIB service improvement is possible and likely
Based on the success of the two regional projects the Asian Development Bank andthe Asian Development Bank Institute have funded the development of this CIBLearning toolkit
Facto rs fo r success
I n t r o d u c t i o n gt
There are twelve pre- requisi tes for successfu l CIB implementat ion
1 C lear and v i s i b le suppor t from the most senior executive and the most seniorelected official
2 C ont inuous l eadersh ip by a sen io r execu t i ve for the CIB initiative preferablyfor at least three years
3 A c r i t i c al m a s s o f t r a i n e d C I B t e a m m e m b e r s - to ensure competing prioritiesand normal staff turnover do not slow the initiative down
4 Tra in ing i n C IB techn iques and too l s supported initially by a professionallearning facilitator
5 Ap e r m a n e n t r e s o u r ce such as a dedicated facilitator and a CIB working group tomanage the CIB process and drive improvements
6 An i nc lus i ve approach - the Mayor councilors service managers staffcustomers the community and NGOs must all play a part in the CIB process
7 Financ ial suppor t - to ensure service investigation and improvements are apriority for the municipality
8 Al loca t i on o f adequa te s ta f f t ime to CIB projects with the projects takingpriority over day-to-day work for the time required
9 A ldquo p e r f o r m a n c e cu l t u r e rdquo - the Mayor and council must focus on serviceperformance and take action to improve it
10 Pro fess iona l management p rac t i ces - meetings must be attended by thoseinvited be conducted properly and commitments followed through
11 A ldquot e a m c u l t u r e rdquo - CIB team members must be able to interact with seniormanagers and offer constructive criticism without fear of compromising theircareer
12 A pos i t i ve cu l tu re to accep t change and a willingness to try new approacheswhen needed
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Success Stor ies
I n t r o d u c t i o n gt
These examples show some of the results possible with CIB - follow thelinks to find out more
Numerous improvements were achieved in the f i rst regional pro ject in
1998-2000 amongst these were the introduction of Customer servicedeployment of a solid waste daily collection service educating residents inwaste collection and re-cycling increasing on-street car parking andintroduction of a littering action team See Bangalore Cebu and Colombo forslideshows containing more information
From 1999 to 2001 Colombo Municipal Counci l (ldquoCMCrdquo) in Sri Lankacompleted a major exercise to introduce a solid waste collection servicefor the under-served communities Click here for a report on Colomboimprovements
From 1998 to 2004 Bangalore Mahanagara Pal ike (ldquoBMPrdquo) in India hasbeen pursuing service improvements on a wide front The service improvements haveincluded Solid waste collection Customer service Property tax assessment andcollection Vehicle parking Street vendors Footpath maintenance Public toilets and
Vocational training - click on the links for reports Many of these serviceimprovements have been targeted to the poorer communities Follow this link for asummary slideshow
Naga City in the Philippines has been pursuing equity and service improvements toits poor for many years Some of their major initiatives include subsidized landacquisition urban development building residentsrsquo capacity to engage governmentinstitutional support such as loan financing These improvements have been achievedthrough inclusive governance openness with the community and engagement withkey stakeholders and innovative solutions Their latest improvement is publication ofa Citizen Charter Follow this link for a report containing details
Readiness
I n t r o d u c t i o n gt
Not eve ry o rgan iza t ion is r eady to use con t inuous impr ovementand benchmark ing s t r a igh t away
To help you decide whether you are ready to take on this major changeinitiative we have provided a self-assessment guide You can score yourorganization on 14 criteria including support from senior elected officialsand managers resources and organization culture
Print out the Readiness self-assessment and use it to decide whether yourorganization is ready for CIB
H o w t o u se t h e L ea rn i n g t o o l k i t
I n t r o d u c t i o n gt
H o w t h e t o o l k i t c a n h e lp y o u
The Learning toolkit is intended to help service providers use Continuous Improvement
and Benchmarking (CIB) successfully to improve service delivery
The toolkit presents a practical comprehensive and proven guide to effectivetechniques and tools for service improvement
Requ i remen ts
To use the toolkit you need a personal computer with Windows 2000 or higherMicrosoft Office 2000 or later a CD drive and an internet browser such as InternetExplorer 5 or later The toolkit is best viewed at screen resolutions of 1024X768 orhigher
T ak e a t o u r o f t h e T o o lk i t
We strongly recommend you gain an appreciation of the contents of thetoolkit by taking a tour
Nav iga t i on
Use the left side of the screen to navigate through the phases of CIB in the ordershown
Links within pages take you to more information and documents such as trainingguides slideshows and forms
Task pages
Each phase of CIB contains task pages describing what has to be done inthat phase
You should work through the toolkit in sequence and do the trainingmodules as they are presented in the links on the task pages
By learning as you work through your project you can immediately applyeach module in practice reinforcing the learning and advancing your project
Each training module takes around three hours to complete
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Prepare
In this phase you will establish the management structure to planimplement and sustain CIB
There are five steps
1 Appoint an Accountable officer2 Organize a Steering committee3 Organize a Working group4 Appoint an external Facilitator5 Plan a Pilot CIB implementation
Appo in t the Accoun tab le Of f i ce r
Preparegt
Purpose
To appoint a capable individual who will ensure your CIB initiative succeeds
Why do y ou need an Ac c ountab le Of f i c e r
For a CIB initiative to succeed it is critical to have one person that isaccountable for its implementation
This person should be a senior person with the authority the interest andthe commitment to make sure your CIB initiative succeeds
You need only one of these people in your municipality and the position andappointment should be endorsed by the Mayor or Council to indicate thecorrect level of priority commitment and authority For example
In the city of Cebu Philippines the accountable person was appointed bythe Mayor and was highly regarded by everyone as the Mayors right handlieutenant He had a very keen interest in Continuous Improvement and waswell versed in the operations of the government
W h o d o e s t h i s t a s k
The senior official who made the decision to proceed with a CIB initiative does thistask It is likely to be the Mayor a Councilor the Commissioner or the Chief Executive
How to P roceed
1 Specify the position of CIB Accountable Officer - see the Role guide provided
2 Identify a short list of suitable candidates
3 Interview candidates and assess their suitability4 Appoint the officer5 Communicate the appointment to the organization
T i m e
This task should take no more than two weeks
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Organ ize a Steer i ng Com m i t t ee
Preparegt
Purpose
To appoint a group of senior managers to oversee the CIB initiative
W h y d o y o u n e e d t o a p p o in t a f a c il i t at o r
There are always day to day issues thatarise for people working on CIBprojects
Although a lot of answers can be foundin the CIB Learning toolkit there aretimes when people need to refer tosomeone who is more skilled andexperienced in CIB than themselves This is the role of the facilitator
The facilitator role can be as a coach mentor trainer or leader dependingon the circumstances It needs to be someone who is familiar with the CIB
implementation process and the tools and techniques used and who iskeen to help others through the process
W h o d o e s t h i s t a s k
The Accountable Officer recommends the Steering Committee members to the seniorperson within your municipality who decided to introduce the CIB initiative
H o w to p r o c e ed
1 Agree the role of the Steering Committee - a Guide is provided for you
2 Identify suitable candidates3 Seek senior management approval4 Issue invitation to join
5 Appoint Steering Committee members6 Convene Steering Committee meetings A Standing Agenda is provided
T i m e
This task should take no more than two weeks
Organ ize a CI B Work ing Group
Preparegt
Purpose
To appoint a CIB Working Group to assist CIB project teams
W h y d o y o u n e e d a W o r k i n g G r ou p
The Working Group is needed in addition to the Steering Committeebecause the latter group is made up of senior managers who may not havetime to devote to the routine support activities needed for CIB teamsupport
The Working Group carries out many tasks to set up the program while theSteering Committee focuses on overseeing the initiative
The Working Group usually consists of 4 or 5 middle to senior managers andshould include the Accountable Officer and the Facilitator
The working Group usually meets every fortnight during the early stages of the CIB implementation
W h o d o e s t h i s t a s k
The Accountable Officer selects and recommends the Working Group then seeksendorsement from the Steering Committee
H o w to p r o c e ed
1 Agree Terms of Reference for the Working Group - see the Guide provided
2 Identify suitable candidates3 Seek Steering Committee endorsement4 Invite candidates to join Working Group5 Appoint members to the Working Group6 Notify rest of Organization about appointments
7 Conduct working meetings - a Standing Agenda is attached
T i m e
This task should take no more than two weeks
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Appo in t t he Fac i li t a t o r
Preparegt
Purpose
To appoint a capable and dedicated individual who will fully support your CIB team
members in their projects The facilitator will be their coach mentor and trainer
W h y d o y o u n e e d t o a p p o in t a f a c il i t at o r
There are always day to day issues that arise for people working on CIBprojects
Although a lot of answers can be found in the CIB Learning toolkit thereare times when people need to refer to someone who is more skilled andexperienced in CIB than themselves This is the role of the facilitator
The facilitator role can be as a coach mentor trainer or leader dependingon the circumstances It needs to be someone who is familiar with the CIBimplementation process and the tools and techniques used and who is
keen to help others through the process
W h o d o e s t h i s t a s k
The Accountable officer should appoint the facilitator
H o w to p r o c e ed
1 Specify the position of Facilitator - see the Role guide provided
2 Identify a short list of suitable candidates3 Interview candidates and assess their suitability4 Appoint the Facilitator5 Communicate the appointment to the organization
T i m e
This task should take between two and four weeks
Pl a n p i l o t CI B i m p l e m e n t a t i o n
Preparegt
Purpose
To develop a plan for up to three pilot CIB projects to enable evaluation of the
approach and modification to suit the organization
W h y p l a n a p i l o t
Before a municipality embarks upon a major initiative such as ContinuousImprovement and Benchmarking the Mayor and council must be confidentthat the effort and resources will yield benefits that are practical andsustainable
To develop this level of confidence we recommend you run several CIB pilotprojects
They will provide evidence of the effectiveness of the approach You will alsolearn how to modify the approach to best fit your organisation
We expect that every effort will be made to ensure these pilot projects dosucceed and you can apply the CIB process to more projects with widerbenefits
To get the most out of the pilot projects there will be more tasks tocomplete than the pilot projects themselves you will need to brief theMayor and council you will need to use the media to promote yoursuccesses and you will need to update your managers so they can see thebenefits of these improvements
W h o d o e s t h i s t a s k
The CIB Working group will develop the Pilot Implementation plan and seek its
endorsement by the Steering Committee
How to P roceed
1 Read the Pilot Implementation Plan guide
2 Agree the objectives of running a small number of CIB Pilot projects3 Nominate the services to be the subject of the Pilot projects and the CIB project
team leaders4 List the tasks needed to complete the CIB Pilot projects5 Agree start and finish dates for each of the major tasks6 Agree the financial resources to fund each pilot project7 Document a funding request for the CIB Pilot Plan
8 Submit the Plan and funding request using the Pilot Implementation Plan guide to the
Steering Committee for their endorsement9 Commence the approved Pilot projects
T i m e
This task should take about two weeks
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Organ ize
Purpose
To organize an individual CIB project
Why p lan i nd i v i dua l CI B p ro j ec t s
All CIB projects work best with a plan
Individual project team members will better understand what tasks theyneed to complete when these tasks need to start and when they need to
finish Some tasks are quite independent whereas others are dependantupon or rely upon other tasks to be completed before hand
The CIB Steering committee will also want to know how your CIB projectis progressing and whether or not it will succeed in its objectives
After the plan is approved by the Steering committee the CIB projectteam members will all have a clear understanding of their roles the tasksthey will complete the priority the plan has over every-day work and theexpectations of the CIB Steering Committee
W h o d o e s t h i s t a s k
The CIB Project team leader will plan the project with the help of the Facilitator and
the Working group
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Review the Service nomination from the Steering Committee3 Identify key stakeholders in the service4 Identify other initiatives that may impact this project5 Propose the project team members and confirm their availability6 Propose a resource budget
7 Fill in the details using the CIB Project Plan
8 Submit the proposed project plan to the Steering committee
9 Read the team leaders guide to Getting the best out of your team
T i m eComplete this task in the first week of the project
Analyze
The purpose of the Analyze phase of a CIB project is to investigate the currentperformance of the service and find out the customers and communitys views on theservice delivery
The Analysis phase involves six tasks
1 Define the service2 Understand the service3 Measure the service4 Survey the customer5 Consult the community6 Investigate problems
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Def ine th e serv i ce
Analyzegt
Purpose
To ensure the team focuses on improving the service processes that have thegreatest impact and to ensure the project
Why de f i ne t he s er v i c e
A service is made up of many processes and it is important for the teamto focus on the most important processes that when improved willcontribute most to the objective
There are three requirements you need to consider when defining aservice
1 The level of detail must be enough to ensure the team members have a clearunderstanding of what processes are to be addressed by this project
2 The scope of the project should be such that you can complete all of the phasesup to the Innovate phase within three months and
3 The scope must include those processes that have maximum impact on theobjective of the project
As an example suppose the nominated service is ldquoSolid wasterdquo Thisservice includes the following service processes
Educating the public on waste recycling and disposalCollecting wasteTransferring wasteLand filling wasteWaste separation and recyclingRehabilitation restoration or reclamation of land fill sitesMaintenance of waste collection vehicleMonitoring for littering and dumpingWarning and prosecution of litterers and dumpersCharging and collecting fees for some collection servicesRehabilitating ldquohot spotsrdquo or known dumping sites
It is clear from the scope of the processes that it is not possible to
analyze review and innovate every service process of ldquosolid wasterdquo withinthree months In addition the service may be delivered across a numberof regions or towns and there may be also a distinction between domesticwaste commercial waste and industrial waste
To scope the project so that it can be completed within three months theservice scope needs to be scaled accordingly For example in 2000 thecity of Colombo Sri Lanka embarked upon a CIB project to improve ldquoSolidwasterdquo Their scope included
Solid waste collection andEducation of the community inUnder-serviced settlement areas
If the team chooses to only focus on a limited number of processes within
the service then it will be necessary to go back to your Steeringcommittee and confirm with them the actual scope of this project and to
assure them that you can complete the Innovate phase within threemonths
W h o d o e s t h i s t a s k
CIB Pro jec t t eam members do th is t ask
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Review your CIB Project plan
3 Research what the service entails using the Service definition worksheet
4 Define the service processes and rate their general performance and importance
using the Process selection worksheet
5 Select the service processes to be the subject of this CIB project
6 Define the chosen service processes using the Process definition worksheet
7 Verify the chosen scope can be completed within three months by reviewing theCIB project plan and
8 Seek Steering committee endorsement of the Updated CIB project plan and yourservice process selection
T i m e
Complete in week 1
Unders tand t he se rv i ce
Analyzegt
Purpose
To build the teams knowledge of how the service operates what the transaction flowsare like what operational and financial risks there may be and what are theopportunities for improvement
W h y d o w e n e e d t o u n d e r s t a n d t h e s e r v ic e
To effectively identify improvement opportunities it is important to developa thorough understanding of how the service operates and what theprocesses are today
It is particularly important to identify problems with the service Forexample
In one City out of 80 garbage trucks that were in the depot only 20 truckswere operational The other 60 failed because of
No spare partsMix of truck brands so a range of spares was not affordablePoor preventive maintenanceOverloading trucksPoor driver and user skills resulting in damage andNot enough resources to repair trucks due for major overhaul
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Another C i t y looked a t the w ay the new Ci t y Ha l l r ecep t ion a reaopera ted and found
There were no signs to direct visitors to departmentsUnsightly commercial advertisements were pasted to the front doorThe guard did not have anywhere to store his belongingsThere were no short term parking bays for visitorsVisitors could roam freely around the building - a security issueA toilet did not have a closable doorAn old unused storage cabinet was dumped in a cornerAn employee was asleep at her desk and
The furniture was old and broken and not in keeping with the new City Hallbuilding
W h o d o e s t h i s t a s k
CIB Pro jec t team m embers do th is in co l labora t ion w i th a sma l lse lect ion of staf f f rom the service area
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Brief the service staff and advise that some staff will be interviewed by theproject team
3 Plan the work ahead how it will be conducted who will be interviewed how
records will be kept of the findings and what photographs may be needed4 Arrange the interview schedule5 Interview service staff walk the process photograph the process inspect
documents and forms role play the customer using the service questions
6 Process map the service processes using the Process mapping worksheet
7 Verify you have covered off all of the items using the check list
8 Document your opportunities for improvement9 Thank the service staff for their participation and advise them on the projects
next tasks
T i m e
Complete in weeks 2 and 3
Measure t he se rv i ceAnalyzegt
Purpose
To gather factual information to measure the performance of the service or process
W h y m e a s u r e p e r f o r m a n c e
To prove using empirical evidence the current performance of theservice
People often assess the performance of a service by the way they feelabout it Sometimes they feel it is performing well other times theymay feel it is not
Feelings are not a good way to judge how good a service isperforming The outcome of the service is a far more important measure of performance For example a city may have an extensive vaccinationprogram and people may feel it is effective but if the incidence of thedisease is not declining there should be concern over the effectiveness of that vaccination program
Empirical data (that is verifiable facts) is a much better way of measuringservice performance For example
Staff in a city in India had for years felt that the city was missing out on a lot of property tax After collecting empirical data it was found that only 30 of property tax due was actually collected within one year This evidence was enoughto cause the city to establish an improvement project to tackle the problem
By collecting empirical evidence and reporting the results to the MayorCouncil the management team service staff and even the public it is verylikely that decisions will be made and improvement action will happen
The seven measures of performance are
1 Objective Goal2 Quality3 Timeliness4 Satisfaction
5 Affordability6 Access7 Cost
W h o d o e s t h i s t a s k
CIB Pro jec t t eam members do th is t ask Sometimes the team will needinformation from computer files or other storage systems and assistance may berequired from the people responsible for those areas
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Confirm the Process (Service) delivery model3 Select the most important inputs and outputs to measure and their measurement
aspects
4 Define the measure using the Performance measure definition worksheet
5 Source the data
6 Name the performance measure title7 Collect the data8 Report the measure and your findings
T i m e
Complete by week 6
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Su rve y cu st o m e rs
Analyzegt
Purpose
To obtain a clear understanding of the customersrsquo opinion about the service
performance
W h y s u r v e y t h e c u s t o m e r
Often there are differences between the service provider and the customerabout the level of service performance
The only way to really understand how well the service is performing is tosurvey the customer and ask their views on how well the service meetstheir needs
Another reason for surveying the customer is that it gives you theopportunity to explore options with the customer to understand what theirviews may be on the options presented As an example
In 2002 the city of Bangalore India was looking at options on financing therebuild of its public toilet facilities One option was to charge a fee There wereconcerns about whether people would accept the fee so the City carried out asurvey of prospective customers The majority of people surveyed said theywould be prepared to pay a modest fee With this response the City embarkedupon a major rebuilding program and all users of the public toilets now pay asmall fee that sustains the Toiletrsquos daily maintenance and ongoing operations Bysurveying prospective customers the City was able to better assess the option of imposing a fee
W h o d o e s t h i s t a s k
CI B P r o j e c t t e a m m e m b e r s d o t h i s t as k I n s o m e c a se s o t h e r p e o p le m a y b es e co n d e d t o t h e t e a m t o h e l p c a r r y o u t t h e s u r v e y F or e x a m p l e y o u m a ycons ide r us ing an N GO un i ve rs i t y s tuden ts o r casua l emp loyees
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Design the customer survey using the Survey the customer design worksheet
3 Prepare the questionnaire using the provided template
4 Test the questionnaire5 Conduct the survey6 Analyze and report the results
T i m e
Complete by week 6
Co n su l t t h e co m m u n i t y
Analyzegt
Purpose
To obtain a clear understanding of the communityrsquos opinion and support about issues
W h y c o n s u lt t h e c o m m u n i t y
The Community consultation task is about surveying the wider communityon broader issues that may not necessarily be service related For example
A c o u n ci l m a y w i s h t o t e st t h e c o m m u n i t y s v i e w s a b o u t w h e t h e r i tshou ld inves t in comm erc ia l act i v i t ies to genera te add i t iona l incom e
Some questions we may consult the community about include
Would the community pay additional fees for additional servicesWould it be acceptable to increase property tax to pay for improved servicesWould the community accept a private venture to deliver some servicesWould the community accept the municipal government investing in commercial
venturesWould the community accept a change in by-laws traffic flows parkingrestrictions zoning regulations or streetscape policy such as the removal of encroachers
All of these questions could be answered by the City council but a goodcommunity consultation process will yield responses to issues that are notpolitically biased and will highlight the majority view and intensity of feelingabout issues
W h o d o e s t h i s t a s k
CIB Pro jec t team m embers do th is task Other people may be seconded tothis team as required For example you could use an NGO professional consultationfacilitators a media outlet or media business or a professional body or association for
this purpose
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Determine the consultation design using the Community consultation design worksheet
3 Prepare and issue information4 Promote the consultation5 Conduct the consultation program6 Analyze and report the results
T i m e
Complete by week 6
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I n ve s t i g at e p ro b l e m s
Analyzegt
Purpose
To build the teams knowledge of underlying or root causes of service problems andidentify opportunities for improvement
Why i nv es t i ga te p rob lems
To identify improvement opportunities you must first understand theunderlying problems
By following the service process along and making a Process map youwill understand how the process works and note some improvementopportunities
The team can also use two tools to probe behind the obvious problemsand find out the underlying causes
Fishbone diagram
Why-Why diagram
Your team can then document what it sees are the most important rootcauses and opportunities for improvement and take them on to theproblem-solving phase - Innovate
W h o d o e s t h i s t a s k
CIB Pro jec t team m embers do th is in co l labora t ion w i th a sma l lse lect ion of staf f f rom the service area
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Plan several problem-investigation sessions with service staff3 Choose the root cause analysis tool - Fishbone or Why-Why - best suited to your
team and the service problem being investigated4 Conduct the analysis
5 Record the analysis on the Fishbone diagram or Why-Why diagram form depending
on which analysis you used6 Verify the analysis by having a review session later with service staff and by
checking on key data to confirm which root causes are most important7 Document your opportunities for improvement8 Thank the service staff for their participation and advise them on the projects
next tasks
T i m e
Complete by week 6
B e n ch ma r k
The purpose of the Benchmark phase is to provide the CI team with insightand an understanding of how other organizations not just municipalitiesdeliver their services of a similar nature and how they may have improvedtheir services over recent years
W h y B e n c h m a r k
This insight and understanding is important to the team as it progressestowards developing its recommendations on how to improve your servicesIt is very difficult to ldquocome up withrdquo innovative solutions to service issuesand many have tried a range of solutions so it is faster and more efficient
to take account of what other people have done and to consider theirexperiences in your local context and from that develop your ownrecommendations
Benchmarking therefore is the sharing and comparing of service deliveryprocesses service standards improvement solutions and the barriers thathave been encountered and how they have been overcome
Benchmarking can look at a range of service delivery issues including
1 How available the service is or what access the residents have to the service2 How affordable is the service and what prices are charged for the service3 Whether or not the service is subsidized by other governments or the private
sector4 How fast the service is delivered to the customer5 How efficient the service is delivered in other words what does it cost6 The Quality of the service in terms of faults hygiene environmental sustainability
and social responsibility7 How the service actually operates8 What computer applications are used for the service how IT is used9 What procedures or instructions are used to train and guide staff and
10 What legislation or policies exist to control the service
The Benchmarking phase involves five tasks
1 Identify what to Benchmark2 Research best practice providers3 Develop the Benchmarking approach4 Negotiate with Benchmark partners5 Compare with partners
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I d e n t if y w h a t t o b en c h m a r k
Benchmarkgt
Purpose
To identify what aspects of your service you wish to Benchmark
W h y i d e n t i f y i t e m s f o r B e n ch m a r k i n g
Benchmarking is a valuable technique to discover innovative ideas thathave been used by others
Ideas are hard to come by and even harder to test revise prove and putinto practical operation Therefore you need to focus your Benchmarkingefforts on the important items within a service to improve
Identifying what to Benchmark is an important first step because it helpsto focus your efforts on the most important issues to improve and notwaste time on those that may only return a lower benefit
Also Benchmarking partners often have limited time to participate in a
program therefore you need to make the most out of your Benchmarkingopportunities To do this it is important to identify the most importantissues that you need assistance with
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Review service performance processes issues problems and root causes andwhether or not the desired outcome is being achieved
3 List all the issues you wish to focus Benchmarking upon using the Topic selection
for benchmarking worksheet
4 Score then rank the issues list from most important to least important using theabove worksheet
5 Decide upon the most important topics you want to Benchmark
T i m e
Complete by week 7
Research b es t p rac t i ce p rov ide rs
Benchmarkgt
Purpose
To discover who is delivering a similar service that you believe is better thanthe service you are currently delivering
Why res earc h bes t p rac t i c e p rov ider s
Once you have decided what to Benchmark it is important to gain anunderstanding of who delivers this service in the best possible way
The best way may not necessarily be the same as your local contextnevertheless by looking at better service models you will gain anunderstanding of the possibilities and then at a later stage considerwhether or not you will adopt these features in your own context
For example for a service such as ldquoRoad maintenancerdquo there will be privatecontractors around the World that offer road maintenance as a service andyou may know of other government departments that also maintain similar
infrastructure such as the Department of Aviation maintaining aircraftrunways communications systems accounting systems etc
Some possible Best Practice examples are
Service Possible Best Practice providers
Public health services Makati City Philippines
Medical clinics Cebu Philippines
Parks and gardens maintenance Kandy Colombo
Street vendors Kuantan Malaysia
Home and Community Careprograms
Australian Federal Government
Public toilets Bangalore India
Customer service reception Local Bank Insurance company
Cash receipting and transactionprocessing
5 Star hotel retail shop airline office Utilityoffice Post office
Metering service consumption andbilling customers
Mobile telephony service providers Rank XeroxCredit card providers
Issuing property tax notices andcollecting revenue
Vehicle registration within Transport Dept
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Discuss the topics considered for Benchmarking3 Brainstorm research potential Best Practice providers in your own city state
country World4 Identify a shortlist and investigate more closely how they deliver their service by
using the Benchmarking partner assessment scoresheet
5 Identify those potential Best Practice providers you wish to approach fornegotiation
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D e vel o p t h e B e n ch m a rk i n g a p p ro a ch
Benchmarkgt
Purpose
To decide the specific Benchmarking approach to be taken considering theBenchmarking topic and the potential Benchmarking partners
W h y d e v e lo p a b e n c h m a r k i n g a p p r o a ch
There are a number of different methods to Benchmark your services withyour Benchmarking partners This task is about deciding on the bestmethod to conduct the benchmarking exercise
The ldquoBest methodrdquo will be
Quick and easyFully effective and provide you with valuable and useful informationEconomical to conduct without the need to incur large expensesBeneficial to your benchmarking partners as well as to youInteresting and enjoyable to carry out
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Score your Benchmarking study needs using the Benchmarking study needs matrix
3 Choose the best approach for the Benchmarking by comparing your needs with
the Benchmarking model matrix best fit tool
4 Develop an initial Benchmarking study plan using the Benchmarking plan worksheet
5 Document the agreed approach and confirm potential Benchmarking partners
T i m e
Complete by week 7
N e g o t i at e w i t h B en ch m a rk i n g p a r t n e rs
Benchmarkgt
Purpose
To negotiate with a selected number of potential Benchmarking partners toseek their participation in a Benchmarking study of a specified service using
a specified approach
W h y n e g o t i a t e w i t h B e n ch m a r k i n g p a r t n e r s
You need to negotiate with potential partners so that each party knows whatis expected and agrees to the approach you wish to take
A potential Benchmarking partner will have a number of questions toconsider including for example
What benefit would there be in getting involvedWhat information forms or documents could I use to improve my own processesDo I have the people or time to devote to thisWhat will it cost me to get involvedWhat is the process what would I be required to do
How difficult will it be to collect performance informationWill I be giving away classified information and will it be used for any otherpurpose
Your role when approaching a potential partner is to be ready to answerthese questions You must explain very clearly the Benchmarking approachthat you have chosen and how the Benchmarking partners will participate inthis approach
1 Complete the Training module read the guide slideshow and assessment
2 Agree on the organisations to target for negotiation3 Identify who is the best person to talk to and write to them introducing the
Benchmarking opportunity and seeking an initial meeting4 Prepare the Benchmarking information package5 Meet with the potential partner outline the approach present the Benchmarking
package and answer any questions they may have
6 Modify your Benchmarking approach to accommodate their concerns or issues7 Prepare the Benchmarking partners letter of agreement and Benchmarking code of
conduct
T i m e
Complete by week 7
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Co m p a re w i t h p a r t n e rs
Benchmarkgt
Purpose
To discover how your Benchmarking partners deliver their service andwhat service performance they are achieving
W h y c o m p a r e w i t h p a r t n e r s
To find out how your service performs compared to theirs to identifyimprovement ideas
Benchmarking with partners provides you with insight on how others
Set service standardsMeasure service performanceAcquire service inputsDeliver a serviceOvercome service problemsMonitor service outputs and outcomesManage their service
A good example occurred in Melbourne Australia where a number of localgovernments benchmarked their diversified fleet operations Theycompared servicing and operating costs for their respective fleets andfound that one fleet operator had lower operating and repair costs than theothers
By investigating further they discovered the lower costs were due to usingone supplier as the source for all spare parts and consumables and thatsupplier had a lower pricing structure compared to the original equipmentmanufacturers
The other fleet operators dealt with the original equipment supplier butupon realizing that the same parts could be sourced from an independentsupplier they changed their source of supply with resulting lower costs
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Hold the first meeting to confirm the Benchmarking objectives approach tasksschedule and participants
3 Update the Benchmarking plan4 Undertake the steps agreed to in the Benchmarking plan
T i m e
Complete by week 10
I n n o v a t e
The Innovate phase is the point at which you take all of your hard workfrom Analysis and Benchmarking and develop your own ideas andrecommendations on how to improve your service
I ssu e s co n cern i n g i n n o va t i o n
There are a number of issues that you must understand before youcommence your recommendations They are
To have a recommendation accepted and endorsed by management and councilthe recommendation must be affordable politically acceptable clearly benefit the
customer and practical to implementWith regard to ldquoaffordabilityrdquo it is not always the case that your municipality is theonly source of funds to pay for a service There are many options including askingthe customer to pay a fee obtaining private sector sponsorship and obtainingCentral Government support In most cases if you think hard enough about how tofund a new service you will find an external funding source Therefore do notassume at this point that thr recommendation is unaffordableWhen a CI project team is made up of a mix of staff outside of the service deliveryunit there may be reluctance from the service manager to accept yourrecommendations To get the service manager to be supportive of therecommendations and to implement them you will need to ldquosellrdquo yourrecommendations and convince the service manager that it will benefit them asmuch as the customer The task of ldquosellingrdquo your recommendations to the servicestaff can be difficult and time consuming so donrsquot underestimate the effort this willtake Make a determined effort to involve the service manager in this phase andseek their endorsement and support of the recommendations andThe recommendations implemented in the first instance may not work perfectly be
flexible in the acceptance rate or take up rate of your recommendations andaccept constructive criticism in the short term and be prepared to adapt
The Innovate phase involves four tasks
1 Identify preferred solutions2 Recommend improvements3 Secure funding4 Approve CIB Implementation
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I d e n t i f y p re f e r re d so l u t i o n s
I n n o v a t e gt
Purpose
To select the best opportunities for improvement
Why i den t i f y p re fe r r ed s o lu t i ons
You may find many opportunities from your Benchmarking study but youneed to identify the ones that will achieve the greatest benefit
Criteria to use to judge the various opportunities are
It will clearly improve the service to our residents in terms of timeliness qualityaccess affordability and or their satisfactionIt is affordable and within the financial capacity of our municipalityIt can be implemented quicklyIt is technically feasible with our current technology or we can acquire thetechnology to implement the changeIt will be easy for our employees to adapt to the change
Assess opportunities and rank them using the above criteria The oneswith the highest score should be those worth pursuing in the immediatefuture
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 List all of the most important opportunities using the Advance a solution worksheet
3 Develop solution strategies4 Score the solutions and rank them from highest to lowest5 Review the solutions for illogical results6 Agree the preferred solutions
T i m e
Complete by week 11
R e co m m e n d i m p ro ve m e n t s
I n n o v a t e gt
Purpose
To present your findings and recommendations for improvement to yourSteering committee for their endorsement
W h y r e c om m e n d i m p r o v e m e n t s
Solutions can sometimes require significant investment so it is importantthat proposed solutions be approved by the Steering Committee beforemoving on to the next phase
To maximise the chances of the Steering Committee approving your workyou need to present a well thought out report that helps the reader clearlyunderstand your thinking and analysis
Two tools are useful here
Impact Assessment
Barrier Analysis
Your team can then present its case in a clear and easy to understandformat which will enhance the chances of approval
How to P roceed
1 Complete the Training read the guide slideshow and do the assessment
2 Agree the purpose of the report
3 Agree on the report index using the Report template
4 Collate the preferred solutions
5 Develop an implementation plan using the Implementation plan worksheet
6 Estimate the implementation costs and benefits using the Cost budget worksheet
7 Complete an Impact Assessment using the Impact assessment worksheet
8 Complete a Barrier analysis using the Barrier analysis worksheet
9 Draft the report using the Report template10 Quality check the draft report11 Present the report to the Steering Committee
T i m e
Complete by week 11
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Secure fund ing
I n n o v a t e gt
Purpose
To secure the funding necessary to pay for the proposed improvements
W h y s e c u r e f u n d i n g
Most service improvements will require some additional funding to pay forimmediate changes such as new facilities new equipment and newsupplies
Ongoing costs may also increase to pay for the improved service to morecustomers
Funding may come from many sources such as private sector sponsorsdevelopment agencies NGOs state and federal governments financehouses and from internally being the local government itself
To secure new funding from any of these sources you will need to present
a proposal that outlines your funding requirements plus how the funderwill benefit from the arrangement
It is unlikely that a funder will provide new funds for an improvedmunicipal service unless they are satisfied that
The improved service is a real requirement of the communityThe improved service can be implemented with the funds requestedThe local government has the capacity and skills to implement the new serviceThere will be a benefit to the funder in terms of recognition or exposure andThe municipality has the financial capacity to fund the service over the longerterm and to repay any related loans
This task will address these issues by preparing the appropriate documentsfor presentation to the identified funding sources
W h o d o e s t h i s t a s k
CIB Project team members do this in collaboration with the FinanceDepartment of your municipality
H o w to p r o c e ed
1 Complete the Training read the guide slideshow and assessment
2 Develop a cash flow forecast you may use the Cash flow template as an example
3 Prepare a financing proposal4 Seek an interview and negotiate the funding arrangements5 Document the funding agreement6 Update the implementation plan
T i m e
Complete by week 12
A p p ro ve CI B I m p l e m e n t a t i o n
I n n o v a t e gt
Purpose
To seek final approval from your Council to move ahead with the implementation of thenew or improved service
W h y a p p r o v e t h e C I B i m p l e m e n t a t i o n
Where the proposed improvements are significant or may affect manyresidents or require substantial funding it is likely that your Council willrequire notice of the proposal and will expect to have some input
You may also have limited authority to approve borrowings or spend moneyon capital items
Generally approval will be required from Council to advance theimplementation of a significant change to any service or infrastructure asset
Council will require all the information necessary for it to make a thorough
consideration of the costs and benefits risks and assumptions and the longterm sustainability of the service and the required funding for it
For this to happen the CIB Project team will need to firstly prepare a formalproposal and will likely follow this with an amended proposal setting outclearly how each of the Councillors objections or concerns have beenaddressed
W h o d o e s t h i s t a s k
The CIB Project team members complete this task with assistance from the Councilsecretary
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Put your proposal on Councilrsquos agenda
3 Consider their likely objections using the Council members and their likely objections
worksheet
4 Prepare your proposal5 Issue your proposal to Council members
6 Amend your proposal to accommodate Council changes using the Council members
amendments worksheet
7 Seek Councilrsquos endorsement
T i m e
Complete by week 12
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I m p l e m e n t
The Implementation phase of a CI project is where you put your recommendationsinto action The CI project team may carry out the implementation work but if theservice is a large service such as solid waste collection then a ldquoChange teamrdquo thatis made up of supervisors and staff from within the service unit may carry out theimplementation tasks
I s su e s w i t h t h e i m p l e m e n ta t i o n
People have a natural reluctance to change the way they are used to andto take on additional risks that a change may not work well that mightreflect on their own capabilities
There are a number of potential issues and difficulties that you shouldconsider before you commence the Implementation phase they are
There will be a natural reluctance to change so to counter this reluctance youneed to get the service staff involved very early in the discussions about how theimplementation will be planned and executedTo get service staff committed to the planned changes they will need theopportunity to put forward their own views on implementation difficulties and thepossible increase in their work load in the short term involve them in the earlydiscussions and acknowledge their concernsNo change program is implemented smoothly and without problems explain tothe service staff that we will encounter problems and failures but also that wehave the skills and the determination to overcome these short term issues and
we will succeed in improving our serviceImplementing a change program can be complex with many actions takingplace at once and many people involved Some actions may be dependant uponothers and some actions may be critical to the success of the program To keepall of these actions under control and to ensure each person understands theirrole and responsibilities an Implementation plan is essential The plan needs tospell out the tasks required the deliverables or outputs when they need to bedelivered and who is responsible for themImplementing change requires staff to be trained in the new process and to begiven adequate information so that they understand what they need to dodifferently A quick verbal instruction is definitely insufficient and staff should beprovided with written instructions diagrams thorough training a chance topractice their new procedures acknowledgement they are doing the new job wellor constructive criticism delivered in a positive manner Reprimands and opencriticism is definitely to be avoidedCustomers as well as service staff may need to be trained in the way they usethe service issues of paying a fee hygiene completing documentation correctly
and taking on some additional responsibilities may all play a part in the newservice
At the end of the implementation involved staff should be clearly recognized fortheir hard work and dedication to the new service this is their reward and they willbe more satisfied with their careers in your municipalityLastly the media plays a large part in communicating with the customers (thismay assist you in training the customer) and externalizing the benefits of the newservice (this may assist council in their new elections and make the tax payershappy with their financial support for pro-poor services) so it is best to keep themedia updated with your progress and to seek their support by them reporting thepositive improvements you have made in your service delivery
The Implement phase involves the following eight tasks
1 Build the implementation team2 Involve managers and staff 3 Plan the change program4 Document service standards and procedures5 Deploy procedures and train staff 6 Train customers and suppliers7 Recognize and reward success8 Update the media
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B u i ld t h e i m p l e m e n t a t i o n t e a m
Purpose
To build an implementation team that has the skills knowledge and capacity to carryout the implementation tasks according to the schedule
W h y b u i l d a n i m p l e m e n t a t i o n t e am
An implementation team will be required
1 Where an improved service covers a large territory or2 there are many tasks to be completed in a short period of time or3 the current CIB Project team does not have the capacity or skills to implement
the new or changed service
Team membership will depend on the implementation tasks and the skillsneeded to carry them out successfully
The team members need to be selected and approved and they needtraining and support to carry out their tasks correctly
With a good Implementation team the new service should be a success
Some Implementation tasks that may run concurrently are
Amendments to computer programsEducating the community on the service changeTraining service delivery staffPrinting service brochures forms documentsInstalling new utilities and services such as power water gas sewageDocumenting new proceduresMaking changes or upgrades to infrastructure such as counters yards depotsbuildings schools gates meters offices reception areas doors etc
In addition to the above list these Implementation tasks may also behappening concurrently in different and disbursed locations
Therefore it is likely that you will need an Implementation team tosupervise and manage all of these tasks
W h o d o e s t h i s t a s k
CIB Project team members do this in collaboration with the managers of theprospective Implementation team members
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Agree the Implementation strategy3 Select the team members4 Brief the team on the Implementation5 Consider the teamrsquos requests6 Provide team members with individual plans and documents7 Monitor team progress and support the Implementation
I n vo l ve m a n a g e rs a n d s t a f f
I m p l e m e n t gt
Purpose
To raise the awareness and knowledge of all affected managers and staff so they willsupport the Implementation
Why i nv o l v e m anagers and s ta f f
When people understand why a new service is being implemented and howit directly affects them they will be more comfortable with theImplementation process and will not resist the change as much
W h o d o e s t h i s t a s k
CIB Project team members will do this task but in collaboration with thesenior managers of the service or section
It is important that the senior management team be seen to support the
changes If the change is significant a senior management meeting chairedby the Mayor or Commissioner may be preferred
How to P roceed
1 Determine the service staff that needs to be briefed on the Implementation2 Prepare the briefing materials3 Organize venues questionnaires input forms presentation materials facilities
and presenters4 Promote the briefing event and issue invitations to staff5 Hold the briefing event and seek staff inputs6 Collate and consider all staff inputs7 Amend the Implementation plan if necessary
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Plan the change p rog ram
I m p l e m e n t gt
Purpose
To develop a detailed plan of tasks and their timing so the Implementation isthorough and concludes according to the overall schedule accepted by Council
W h y p l a n t h e c h a n g e p r o g r a m
In some cases the Implementation plan that has been prepared to-datehas been to satisfy the feasibility and affordability question Organizing anImplementation team will also require an Implementation strategy andsome planning information
However these plans may not be in sufficient detail that will provideadequate information to the team members so they can complete the taskand deliver the outputs according to the needs of the new service
Additional information will likely be needed and may include
Defining lower level tasks and specific outputsExample outputsSketches or plans of a changed facilityRough outline of a new form or documentRough flowchart of a new computer programPhotographs of a similar installation orA map showing the boundaries of the project
The level of detail should be equal to the degree of management andmonitoring that is necessary to minimize the risk of a task being faulty orlate and the degree of direction necessary to ensure the task is completedproperly
W h o d o e s t h i s t a s k
Where a new service is being implemented concurrently in many areasthe CIB Project team should plan a Change program
Where there is some latitude or decision making at the local level theplanning should be done by the Implementation team at the local level
How to P roceed
1 Determine whether or not a Change program needs to be defined at the locallevel or the central level
2 Assign responsibility to develop the Change program3 Develop the Change programs (detailed implementation plan)4 Verify that all Change programs are consistent with the overall Implementation
plan finish dates estimated resources and costs5 Approve the detailed Change programs6 Encode the Change programs with a Version control and or approval date and
the name of the approver
Document se rv i ce s tandard s andprocedures
I m p l e m e n t gt
Purpose
To document the service standards and operating procedures of the improved serviceso that service staff and customers have a consistent understanding of how the servicewill operate and what performance level is expected
Why doc um ent s er v i c e standards and p r oc edures
The documentation of Service standards will establish a consistentunderstanding between customers and service staff on exactly how theservice will operate and what performance standards are expected
The Service standards should clearly document
A description of the serviceWhere the service is obtained fromWhat time the service is available
How the customer accesses the serviceWhat inputs the customer needs to makePrice of the serviceThe performance of the service
Speed of deliveryQuality of the deliverablesLevel of customer satisfactionLevel of access
What to do in case the service fails or the customer wishes to lodge a complaintConfidentiality of the service informationDependence upon other providers or utilities that Council cannot be heldaccountable for should a disruption occur with their services (electricity watersupply etc)
The service procedure should be in sufficient detail that any Council staff member can deliver the service process by referring to the serviceprocedure The procedure should explain
What the input trigger point is to commence the procedureWhen should the procedure be commencedWhat specific actions are requiredWhat forms or computer programs to useWhat outputs are createdWhat approval levels are requiredWhere the outputs are deliveredWhat to do if an exception occurs andThe overall timing of the individual tasks
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W h o d o e s t h i s t a s k
For a small change to a process that is consistent across the whole of Council the CIB Project team can complete this task
Where the improved service is large and must be delivered in a consistentmanner across the whole of Council the service specification can bedrafted by the CIB Project team and then it should be approved by theCouncil
Where the new service and procedure is unique to an area then the localImplementation team should document the Service standards andprocedures in collaboration with the local service manager and their staff
How to P roceed
Define the service standards
1 Obtain and review your Councilrsquos standards for documenting Service standardsand operating procedures
2 If the above is not available then define how Service standards are to bedocumented and version controlled in your Council
3 Define the performance standards for the service in respect ofTimeliness
QualityCustomer service and satisfactionAccess
4 Define the other components of the Service standard5 Develop a publication and distribution strategy
Publication format and medium options areService brochureCouncil internet siteCouncil Service directoryService posterSign board etc
Distribution options areAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Publish and distribute the Service standards in the agreed format
Define the operating procedures
7 Obtain and review your Councilrsquos standards for documenting operatingprocedures
8 If the above is not available then define how procedures are to be documentedand version controlled in your Council
9 Process map the improved service (how it will operate)10 Agree the process map with the service manager11 Develop a publication and distribution strategy
Publication format and medium optionsProcedure manualLoose leaf paper pagesCardsIntranet siteElectronic document on a central server
Distribution options
All managers in the CityAll employees in the CityAll service staff involved in the procedureOn a request basisAnybody using the Intranet or Internet
12 Document the service procedure using the agreed format and medium13 Approve the new procedure and register it in the Procedure index (or version
control)
D e p lo y p ro ce d u re s a n d t r a i n s t a f f
I m p l e m e n t gt
Purpose
To provide information and direction to all service staff so they can deliver the improvedservice according to the improved design and achieve the expected serviceperformance targets
Why dep loy p roc edures and t r a i n s t a f f
Service staff will need very clear direction on what procedure is to befollowed in the delivery of an improved service
Service procedures are often written and forgotten held in a filing cabinetor in some managerrsquos office Very often the operating procedures are out of date not distributed to relevant staff have pages missing are out of dateand are not version controlled
In these circumstances it is little wonder that service staff inherit a processfrom their predecessor invent their own process evolve the process overtime to meet changing needs and eventually have a process that is uniquecomplex and inefficient
Operating procedures need to be
Quickly accessible to all staff delivering the serviceUp-to-date and complete and
Clear and understandable to the service operator
Operating procedures can be distributed to relevant staff using
Paper based manuals with version control and serial number controlIndividual pages that can be inserted into a book or manualIndividual ldquocardsrdquo that can be filed in a ldquocard boxrdquo for quick accessIntranet site using an electronic index or find function to each pageAn electronic ldquomanualrdquo located on a local area network incorporating an electronicindex or find feature (eg MS Word document with a table of contents)
In addition to deploying the operating procedures to all relevant staff it isimportant that staff are trained in the new procedure and have theopportunity to practice the procedure experiment with exception conditionsrole play a difficult customer or transaction and contribute to the furtherrefinement of the procedure
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Training on the procedure can be delivered face to face using a videotraining ldquotaperdquo using a workshop with service staff or a formal class roomenvironment
Training can be scheduled
Whenever the process changesOn an regular cyclical basis covering both changes and existing proceduresFor new staff or staff re-assigned to a new position processOn a request basis orIn response to an unsatisfactory result from an internal audit program
At all times staff should feel confident that they are performing their workaccording to the designed process and within their level of authority
Should they feel unsure of any aspect of the process or authority theyshould have access to the operating procedures for personal referenceand to training and support should the procedure prove inadequate
W h o d o e s t h i s t a s k
The service manager responsible for the service staff should deploy theoperating procedures and train their staff because it is essential that theservice manager be in control of their service and take ownership of it
If however staff training is a significant step within the Implementationthe service manager should seek assistance from the Councilrsquos internaltraining resource or an external trainer the CIB Project team or theImplementation team whichever is the most appropriate
How to P roceed
1 Nominate the staff that requires training in the new procedure2 Decide who will deliver the training and when3 Decide upon the training medium and approach
Face to face trainingVideo showWorkshopTeachPractice
ExperimentRole playProgressive or all at once
4 Develop the training materialsOperating proceduresCase studiesRole playsPractice transactions etc
5 Publish all the required material for distribution to the staff6 Organize a training venue facilities and computer access if required7 Deliver the training8 Seek staff feed back on operational difficulties or training deficiencies9 Re-dress operational difficulties or breach in the procedure
10 Update staff records to reflect their training and new skills
Tra in cus tom ers and supp l i e rs
I m p l e m e n t gt
Purpose
To raise the understanding of customers and suppliers on how the improved service isto operate and what specific actions are required from them to ensure service
performance can be achieved as specified
Why t r a i n c ustom ers and s upp l i e r s
In all municipal services there are customers service staff and suppliers(both internal and external) and each of these groups of people will have aninfluence on how the service operates
Customers often provide inputs such as information documentsapplications and requests and should the Quality of any of these inputs bepoor then the service will not operate smoothly and performance will suffer
Likewise with suppliers if they supply poor Quality inputs such asconsumables computer services constructions and contracted services then
the service will not operate as planned and again performance will suffer
It is essential therefore that customers service staff and suppliers are ldquotrainedrdquo in how to work the service so that good performance is achieved
We have already addressed service staff training in the previous task sothis task will focus upon customers and suppliers
Often customers are not trained in how to use a service and they obtainthis knowledge through making mistakes and being corrected throughmany visits to achieve what should have been achieved within one visit andthe resubmission of documents to correct earlier mistakes
Initial weaknesses in the knowledge can be overcome in time with serviceexperience but this does not resolve the inefficiencies that are created by
the first time customer or the infrequent customer
You can see how well the airlines train us as customers to ensure we checkinto the airport one hour before departure have our ticket and passport withus and only bring a limited amount of baggage All of this information issent to every passenger no matter how frequently they fly Imagine theairport chaos is passengers arrived late did not have their ticket or passportavailable and brought too much baggage
Similarly with a municipal service customers need to have knowledge of
Where to access a municipal serviceWhat actions the customer needs to take to access the serviceWhat information needs to be suppliedWhat lead time is required to access the service andHow much the service will cost
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Much of this information will be contained in the Service charterstandards but often this information is not provided to the customerunless it is requested or after commencement of the service
Customer training is necessary for the customer to make efficient quickand painless access to the service
Customers do not need training in all of the detail of the service but theydo need to be aware of the essential issues or be able to find out about
the essential issues prior to accessing the service for the first time
Training can be delivered through a number of mediums such as
1 Internet access to the municipal web site that provides basic instructions2 Service directory books published and provided to every household3 A public reception counter located in strategic locations where customers often
frequent (eg shopping centers business districts etc)4 A telephone hot line that will provide basic verbal advice5 ldquoAdvertisementsrdquo in news papers and other printed medium6 ldquoAdvertisementsrdquo on television or radio7 A service brochure that can be mailed to the customer upon request or attached
to another document that has some association with the changed service
Medium examples are
1 How to lodge a building application and downloadable application forms allavailable from the City Internet site
2 A service directory setting out the service description contact telephonenumbers and basic instructions on how to access the service
3 A ldquoCity Shoprdquo located inside a shopping mall that looks like a retail shop andprovides basic information about Council services
4 A telephone hot line number such as 7777777 that connects the customer tothe Seven Seas Municipal Council Help desk
5 One page advertisements that illustrate the new one-way street map to assistdrives to navigate around the city on the new one-way street design
6 One minute advertisement on television that illustrates how a responsible drivershould obey parking limitations in the City business district and what fines willbe incurred should they over stay the time limit and
7 A service flyer brochure that explains how to use a ldquoLoading zonerdquo in the centralbusiness district that is mailed to the vehicle owner with the vehicle registrationrenewal advice
W h o
The Service manager in collaboration with the Municipal Public InformationOfficer should complete this task
This task may also be assigned to an external professional advertisingagency that has dealt with publicity for other government services
How
1 Define the customer and supplier categories that require training2 Define the training needs or the change in customer supplier behavior that is
required3 Determine the best training medium to be used to reach these customers and to
achieve knowledge retention
4 Negotiate with participating parties such as TV stations other agencies for theirsupport
5 Agree upon a training schedule6 Develop the training materials that meet the needs and fit with the chosen medium
and participating agencies7 Deliver the training as scheduled8 Measure the learning and behavior change9 Assess the learning and behavior change and schedule further training as required
Recogn ize and rew ard success
I m p l e m e n t gt
Purpose
To Recognize and reward service staff the Implementation team customers andsuppliers for their contribution to the successful implementation of the improvedservice
Why rec ogn i z e and r ew ard s uc c es s
Everyone enjoys and appreciates recognition and reward for theircontribution to a successful project or improved service
By recognizing peoplersquos contribution they will be more satisfied with theirinvolvement and will support your municipality in the future with furtherservice improvements
Recognition is not costly and can take many forms such as
Letter of thanks addressed to the individual and signed by a senior officer (egMayor or Commissioner)Public ceremony where individuals are presented and issued a certificate of appreciation (special event or at the Council meeting)Newspaper advertisement or public posters naming individuals or groups (includingthe customers and suppliers) that have contributed to the project and thankingthem for their contributionsTV broadcast of a site visit by the Mayor where the Mayor publicly describes theimproved service and names the groups of staff that have contributedPoster showing team members displayed in the municipal reception hall andMeet with the Mayor Councilors or Commissioner and describe the team membersrsquo experiences and achievements with the project
Rewards in the form of bene f i t s may be also considered but in manycultures this is not used The benefits may include
Once off financial bonusAdditional holiday entitlementsAdditional education days andor cost subsidy entitlementsBenchmarking visit to a neighboring city or countryElevation in rank or status with a commensurate salary increaseIssue a gift certificate that offers admittance to a relevant event or purchasingpower at a retailer of related equipment or consumablesIssue a physical gift such as a pen office equipment office computer referencebook or relevant equipmentRenewal of an office vehicle or upgrading of an office vehicle andExtended usage of an office vehicle
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W h o d o e s t h i s t a s k
The CIB Steering Committee should decide upon the reward andrecognition events and benefits
The CIB Project leader may be asked for their input
This may also need to be done in collaboration with the Human ResourceDepartment within the municipality and or the senior politicians such as
the Mayor
How to P roceed
1 Decide upon the event or results that define the end of the Implementation2 Measure the degree of success the Implementation has achieved3 Define the people or groups that should be recognized for their contributions4 Decide upon specific individuals or staff groups that should be offered benefits5 Decide upon the method and timing of the recognition6 Decide upon the timing form and value of the benefits7 Conduct the recognition events8 Issue the benefits to individuals9 Seek independent views on the degree of satisfaction with the celebration events
and reward benefits and note any dissatisfaction for future reference
U p d at e t h e m e d i a
I m p l e m e n t gt
Purpose
To provide information and evidence to the media with the expectation the media willpositively report upon the achievements of the municipality in itrsquos serviceimprovements
W h y u p d a t e t h e m e d i a
Service improvements need political support to initiate them and approvetheir funding
That support will come from elected politicians that have a strong mandateto improve municipal services
That mandate will come from the electorate by them electing politiciansbased upon their performance That performance can only be known frompersonal experience and constructive reporting in the media
Therefore to sustain a continuous improvement process and develop thisinto a culture of the municipality the media must positively report all of the improvement achievements made by the city and give credit to thepoliticians staff and suppliers that have contributed to that improvement
With this reporting the electorate will develop confidence in their currentcouncilors and re-elect them based upon their positive performance Thecouncilors in turn will likely support on-going service improvements andpromote the CIB process amongst their peers
Reporting CIB achievements to the media is critical to the development asustainable CIB culture in your municipality
W h o
The Public Information Officer (or similar) will complete this task
It is likely that your senior managers or your Mayor will be interviewed andquoted in the media on specific improvement projects
The progressive collection of evidential material may be delegated to one of the Implementation team members as a specific task
How to P roceed
1 Maintain a record of all current and completed CIB projects2 For each CIB Implementation progressively build up evidential material on the
success and outcomes of CIB projects as they progress with their implementation
Customer interviews (Video and recorded)Supplier interviewsService staff interviewsPhotographs of changes (Video and still)Key Performance Measure trends (use independent data collection)Progress reports to the Steering Committee
3 Decide upon a media release strategy when how and who to4 Develop media release documents consistent with the media strategy5 Include customer interviews6 Include photographs Include KPI trend data7 Release the above information to the media8 Coordinate media interviews with senior managers and the Mayor or councilors as
requested9 Monitor media reports and validate their accuracy
10 Correct any inaccurate or misleading media reports11 Report to the Steering Committee (or Council) on the extent of media coverage in
respect of your CIB projects
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Susta in
The Sustain phase of a CI project is where all of the changes that havebeen successfully implemented during the Implementation phase are nowput firmly in place and the new service delivery becomes the normal way
I ssues conce rn ing sus ta in ing the changed
process
There are a number of issues to be considered
The original recommendations and the changes that were implemented may notin fact be ideal and through the imperfect design and decision process you mayhave made some assumptions about the service or the way in which thecustomer users the service that have now proved to be untrueIt is important therefore that you seek the opinions of your customers and staff on how they see the new service operating and whether or not there are anyflaws in the service or if with a small amount of additional effort the servicecould be improved yet furtherOften the management team and service staff will assume that with the deliveryof a ldquogoodrdquo service then the service objectives will be achieved for example if we deliver excellent education so that children and young adults will achieveemployment the assumption is therefore that with a good education you will geta job we will never know this unless we measure whether or not school leaversactually are employedWhen an imperfect service results and you can see weaknesses in the outputs of the outcome is not being achieved then this is the time to make the minorcorrections to make the service better as was your objective in the first placeOften the CI project team and the Implementation team will simply accept theminor failings of the changes and are reluctant to make that extra bit of effortto achieve the original goals ndash maybe they are tired and exhausted from all of the previous effort ndash donrsquot give up make those final adjustments and you will
end up with the results you long forAs the new service is delivered it is important that it receives appropriatefunding in the future so that the service standard does not deteriorate To dothis the budget assumptions regarding output costs volume of outputs deliveredforecast demand levels and demand dampening strategies all need to be inputto the budget considerationsYou owe it to the customer a clear indication of the service standards you arepromising to deliver including response times Quality customer satisfactionfee levels and access This promise can be expressed in a ldquoService charterrdquo or ldquoService descriptionrdquo and once issued you will be under an obligation to fulfillyour promiseTo ensure that the new service and its service processes are delivered into thefuture you should be monitoring the key performance indicators for this serviceto ensure that the standards are achieved but also you should look at theprocesses to ensure they are being complied with Most municipalities use anInternal Audit resource to verify these items and the Auditor reports to thecouncil with their findings and
Finally once you are happy that the service is normalized and is operating in asustainable manner it is time to celebrate your success
The sustain phase of a CI project involves the following six tasks
1 Accept feed back on new procedures2 Measure on going performance3 Adjust to counter poor performance4 Update budget assumptions5 Update the service standards6 Audit compliance
Gather feed back
Susta ingt
Purpose
To receive constructive feedback on the improved service or changed process fromcustomers suppliers and service staff so that any initial problems are resolved andexpected improvements are fully realized
W h y g a t h e r f e ed b a c k
A new process or service will have been developed based upon what webelieve is correct at the time of its design and development
This will include how we believe the customer will react to the new servicehow the suppliers will provide their inputs to the new service and how ourstaff will deliver the new service Our most important belief is that theimproved service will deliver the benefits that we expect
Many of these beliefs will eventuate and a better service will result howeversome of our beliefs and assumptions may not eventuate and we may needto correct the new service to fully realize its potential
It is important therefore that we seek feedback on the improved servicefrom our customers suppliers and service staff so we can be sure theimproved service is operating as planned and the benefits are being realized
W h o
The CIB Project team does this task
Conducting a customer or supplier survey and collecting the survey resultsmay be delegated to the Implementation team or to an external surveyprovider
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H o w to p r o c e ed
1 Decide what feedback should be collected and whenService difficultiesCustomer satisfactionSupplier satisfactionHazards or risksAccessResponsiveness
2 Decide upon the customer supplier staff groups to participate
3 Plan the feedback approachSurveyWorkshopFocus groupInterviewOpinion box
4 Prepare the survey instrument5 Test the questionnaire6 Conduct the surveys focus groups or workshops7 Collate and analyze the results8 Determine the changes necessary to further improve the new service
M e asu re o n -g o i n g p e r f o rm a n ce
Susta ingt
Purpose
To measure the ongoing performance of the improved service to ensure the inputsare being correctly supplied the outputs are being delivered as planned and thebenefits from the service are being realized as expected
W h y m e a su r e o n - g o i n g p e r f o r m a n ce
As part of the service improvement process your team will haveaddressed changes to inputs the service process itself and will have setstandards of performance for the outputs Hopefully the service outcomewill be improving as a result
Where critical inputs have been improved in respect of their timelinessquality cost or our satisfaction level it may be necessary to measurethese inputs to ensure they are received in an improved form accordingto the new service design
To manage the improved service inputs and ensure they are supplied tothe service according to our design the improved or critical inputs shouldbe measured in respect of the aspect that is expected to improve
This may be the inputsrsquo
QualityTimelinessCost orOur service staffsrsquo general satisfaction
Where the service process has been changed or extended this should resultin a change in output performance as well as (in the longer term) a changein service outcome
In many cases service output standards will have been set and it will beincumbent upon the service staff to achieve these service standards
Outputs should be measured in respect of the aspect that is expected toimprove This may include
QualityTimelinessCostCustomer satisfactionAccess andAffordability
Finally it will always be the case that as a result of any improvement theservice outcome should improve This is the final measure that should betracked
W h o d o e s t h i s t a s k
The measure definitions should be defined by the CIB Project team
The data collection and reporting should be an ongoing responsibility of theservice staff
The monitoring should be undertaken by both the service manager and theCIB Project team
How to P roceed
1 Decide upon which inputs outputs and outcomes are to be measured2 Decide upon which aspect of these should be measured3 Define the performance measure4 Collect the performance data
gt5 Process the data and produce the performance reports6 Monitor the results and identify any failings in expected performance
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A d j u s t t o co u n t e r p o o r p e r f o rm a n ce
Susta ingt
Purpose
To analyze the results from the customersupplier and service staff feedback and the
performance results and take correctiveaction to ensure the improved servicereaches its expected performance
W h y a d j u s t t o c o u n t e r p o o rper f o rmanc e
By taking the results from the customer supplier and service staff feedback and the performance measure results you may find that thechanged service is still not performing the way you expected In this casecorrective action will be required to reach the expected performance level
The likely issues that will result will vary according to your service and theimprovements implemented but some issues may include
Customers are still confused about the new service and are still unsure of theirrole and responsibilities in service access and useSuppliers cannot meet the higher standards of performance for the inputsService staff are still unsure of the exact process and request further assistanceMistakes are still happening and the Quality of the service output is still poorThe outputs are still delivered late and do not reach the timeliness standardsThe output unit cost of the service is still too high and the fall in unit cost hasnot resulted andThere has been no change in the service outcome even though the outputperformance has improved
W h o d o e s t h i s t a s k
The CIB Project team completes this task
Some collaboration will be necessary with the service staff and theImplementation team to conduct the root cause analysis
How to P roceed
1 Identify implementation problems that need corrective action2 Complete a root cause analysis of each issue3 Select a preferred solution for each root cause4 Develop an Implementation plan for the preferred solutions5 Cost the additional corrective actions6 Present the Implementation plan and its costs to the Steering Committee7 Adjust the overall Implementation budget with the above approval8 Implement the actions according to the Implementation plan
U p d at e b u d g e t a ssu m p t i o n s
Susta ingt
Purpose
To update the budget assumptions in relation to service access service standardsoutput unit costs and demand management strategies so that future budget allocations
will provide sufficient funds to sustain the improved service
W h y u p d a t e b u d g e t a s s u m p t i o n s
When a service is improved and particularly if the service has beenextended to reach more customers it is important that the basis of budgeting (budget assumptions) takes to account the changedcharacteristics of the new service so that adequate funds are provided inthe following years to sustain the new service
In particular if any of the following aspects have changed then the budgetwill definitely need revising
Additional customers have been added to the service eg wider access to waste
collection more houses connected to the water supply additional medical clinicsestablished additional public toilets built service has been promoted and demandhas risenService staff have been increased to provide a better serviceService standards have changed and there is wider scope in the service definitionEfficiencies have been obtained by improving the service process or by introducingcomputer technology and the output unit costs are lessCurrent customers are provided with greater access to the service by extendingoperating hours or extending the number of access points
W h o d o e s t h i s t a s k
The service manager normally completes this task with support from the Financesection within the municipality
How to P roceed
1 Define the service scope ndash what the service is how it operates any changes to theservice over the last year and what is actually delivered
2 Calculate the last yearrsquos average output unit net cost3 Forecast the new yearrsquos output unit quantity 4 Adjust the output unit price (fee) based upon Council policy and inflation5 Multiply the new unit fee with the new forecast volumes6 Adjust the old average output unit cost for inflation and additional scope7 Multiply the new output unit cost with the new output unit volumes8 Calculate the net cost based upon output units9 Prepare a line item budget for the new year
10 Reconcile the two budgets at the net cost level to ensure resources are available tomeet the new demand
11 Adjust the service scope (standards) or output volume to achieve reconciliationbetween the output based budget and the line item budget
12 If the output volumes are reduced (compared to the forecast) a demandmanagement strategy needs to be specified and included in the adjusted servicescope or standards
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Update se rv i ce stand ards
Susta ingt
Purpose
To update the Service standards (or the Customer charter) to reflect the service as i twill be provided in the New Year in respect of its description access feestimeliness quality process and grievance redress
Why upd ate s er v i c e s tandards
As the Continuous improvement program reaches its conclusion and theNew Yearrsquos budget is formulated for the improved service you will becommitting to provide the new service to a level or standard that will bedifferent to what was delivered in the past
Customers staff and suppliers should all have a clear understanding of thenew service standard so they do not have unreal expectations and theywork to meet the standard
Following the approval of the New Years budget or the normalization of the improved service the service standard should be updated andpublished for the community
The service standard document should include
1 A description setting out what the service is and its purpose2 The level of access who in the community can access this service where do
they access and when3 The price or fee to pay for the service (if applicable)4 The responsibility of the customer at the time of accessing the service ie what
does the customer need to do5 The responsibility of the service staff ie what do they do to meet the needs of
the customer6 How quickly the service is provided ie what the response time is7 How accurate the service will be ie whether or not any faults are likely or
imperfections are tolerated
8 The level of customer satisfaction that is expected9 Exceptions that may inhibit service delivery ie any items that the municipality
is dependent upon that are outside the control of the municipality and shouldthese events happen the service may be affected
10 Confidentiality of any customer information or data held by the municipality11 Grievance redress process ie should the customer be unhappy with the
service how they can lodge a complaint or request the problem be resolved and12 The outcome from this service ie why is the service offered to the community
in the first place
The definition of key performance measures will be consistent with thestatement of service level set out in the Service standard however targetvalues will not be within the Service standard but documented in theannual Budget and periodical management reporting
For example
I n the Serv ice standard we may say that ourStandard is that alltelephone enquiries will be answered with 30 seconds of the call beingmade
I n the Budge t ( o r Serv ice p lan ) we may say that ourTarget is 90 of all telephone enquiries will be answered within 30 seconds of the call beingmade
The Standard is t he idea l to a im f o r
The per fo rmance ta rge t i s the degree to wh ich tha t idea l shou ld bea t ta ined
W h o d o e s t h i s t a s k
The Service manager develops the Service standard (or Service charter)
The Public information officer should provide the ldquoCorporate standardrdquo including logos format medium etc to be applied to the final publicdocument
How to P roceed
1 Understand your councilrsquos standards for documenting Service standards2 Obtain the previous Service standard and review its contents3 Review the recent changes to the service4 Define the new Service standard
5 Develop a publication and distribution strategyPub l i ca t i on format and mediumService brochureCouncil internet siteCouncil Service directoryService postersign board etc
D is t r i bu te toAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Document the Service standards in the publication format7 Distribute the Service standard document
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Aud i t comp l i ance
Susta ingt
Purpose
To identify any processes that have become non-compliant with the standingprocedures and may result in inefficiencies unacceptable risks or lead to poor
performance
W h y a u d i t c o m p l i an c e
To sustain the improved process the manager will be collectingperformance data and monitoring the actual performance level
In addition to this it is normal practice to Audit the improved process toensure the service staff are still conducting the service according to thedocumented procedures
The reason for this is that some non-compliant processes will inevitablycreep in and may take some time to show up in the performance measureor may not be significant enough to have an impact upon performance
Other non-compliant processes may have been implemented in good faithand in fact do have a positive impact on performance and these shouldbe considered for adoption into the procedures
Just because a changed process step is non-compliant this does notnecessarily mean it should be abolished it may be good to keep andstandardize it
Your Internal Audit program may look over all processes over a period of time but when a process has been significantly changed as in a CIBProject it should be audited around one year from the Implementationperiod
You have a number of options to conduct the audit they are
Conduct your own audit program for the serviceSeek to have the service included in the Internal audit programSeek to have the service included in the External audit programHold a staff workshop and have the staff review the standing procedures andopenly discuss actual non-compliance processes andHave some independent person role-play the customer document the actualprocedure followed as seen by the customer then reconcile this with thestanding procedure
W h o d o e s t h i s t a s k
The service manager should request to have their service audited forcompliance
Assistance may be called upon from the Internal audit function or from theexternal auditor to physically undertake the audit
How to P roceed
1 Decide upon who will conduct the audit and approximately when2 The auditor plans the audit program in respect of
What service processes will be auditedTiming of the auditStaff notification methodStaff who will participateStanding procedures that will be the reference pointMethod of reviewing the current processMethod of documenting non-compliance andHow the results will be reported and discussed
3 3 Notify staff of the internal audit schedule4 Obtain the current standing procedures5 Review current processes and reconcile with the procedures6 Document non-compliant processes7 Prepare the Audit report8 Discuss the Audit results with management and staff9 Agree on a course of action to correct non-compliant processes
10 Agree on a schedule to follow up the planned corrective actions11 Review the actual corrective actions and confirm back to management these are
complete and effective
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Ins t i tu t iona l i ze
Following the Implementation of your pilot CI projects it is time for yourmunicipality to assess whether or not it wishes to pursue ContinuousImprovement and Benchmarking as a normal operating culture
If the decision is ldquoyesrdquo then the organization needs to establish the structure theinformation and the policy to make this happen
To ldquoInstitutionalizerdquo Continuous Improvement there are eleven tasks to complete
1 Plan for a full CI implementation2 Name the CI initiative
3 Link CI to rewards and recognition
4 Establish a CI BM library resource
5 Develop a service listing6 Identify pro-poor services as priorities7 Nominate CIB project8 Monitor CI project progress9 Overcome barriers
10 Create flexible decision making11 Build up internal CI capacity
If you are unfamiliar with the term ldquoInstitutional capacityrdquo or would like to understandmore about this subject go to An overview of what institutional capacity means
Pl a n f o r a f u l l CI B i m p l e m e n t a t i o n
I ns t i t u t iona l i zegt
Purpose
To establish a plan for the full implementation of Continuous Improvement andBenchmarking as the agreed techniques for achieving excellent customer satisfaction
on a sustainable basis
W h y p l a n f o r a f u l l CI B i m p l e m e n t a t i o n
To institutionalize CIB in a sustainable manner a number of facilities anditems need to be in place
These range from human capacity to systems facilities and require veryspecific implementation tasks to ensure their completeness andeffectiveness
Establishing a formal CIB implementation plan for the institutionalization of CIB will go a long way to making this happen and within a time frame thatis acceptable to your Council
There are seventeen tasks in this Phase some can be implementedconcurrently to shorten the implementation period
W h o d o e s t h i s t a s k
The CIB Steering committee will plan for the full implementation of CIB
H o w to p r o c e ed
1 Seek a formal resolution from your Council that your municipality will adopt CIB2 Advise all managers and staff that CIB is now a Council policy and all staff shall
comply with this policy3 Review all of the tasks within the Institutionalize phase as set out in this Toolkit
4 Develop a CIB Implementation plan5 Seek Council approval of the CIB Implementation plan6 Issue the CIB Implementation plan
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N a m e t h e CI B i n i t i at i ve
I ns t i t u t iona l i zegt
Purpose
To decide upon a unique name for the CIBinitiative so the initiative is easilyrecognizable and memorable and clearlycoveys the objective of council which is to
continuously improve its services to itscommunity and particularly the poor
W h y n a m e t h e C I B i n i t i a t i v e
For the CIB full implementation to succeed it needs to be elevated inimportance be recognizable and memorable with all service staff and beclearly supported by council the mayor and the senior management team
Choosing and promoting a unique program name should achieve the ldquorecognizable and memorablerdquo objectives The more unique and strikingthe choice the more memorable the program should be
The name needs to also convey the objectives of council being the
continuous improvement of municipal services
Examples from other cities include
PR ID E - an acronym used in Australia by one city meaning Promoting andRecognizing Individuals when Delivering ExcellenceSPRING - an acronym used in the Philippines meaning Simplifying PRocesses INGovernmentNI RANTARA - a name used in Bangalore India that means to continuouslyimproveSI P an acronym used in Papua New Guinea that means Service ImprovementProgramDO BETTER a name used in Australia to reflect the intentions of a business tocontinuously improve its performance
W h o d o e s t h i s t a s k
The CIB Steering committee should develop a choice of names but it islikely yoursquore council will approve the preferred name logo and theirapplication
How to P roceed
1 Agree a method to generate ideas for name choices logo colors and applicationCompetitionWorkshopBrainstormResearch
2 Conduct the agreed method and generate a list of names logos colors etc3 Critique the suggested names and vote on a preferred name4 Submit a preferred name and some alternatives to council for their approval
5 Seek councilrsquos formal endorsement for their choice of name6 Advise senior managers and staff of the name choice7 Have the Public information officer issue a press release that explains councilrsquos
policy on CIB and use of the chosen name
L in k CI B t o r e w a rd s a n d re co g n it i o n
I ns t i t u t iona l i zegt
Purpose
To develop and implement a reward and recognition system that will motivate servicemanagers and staff to seriously pursue Continuous Improvement (ldquoCIrdquo) in their service
W h y l i n k C I B t o r e w a r d s a n d r e c o g n it i o n
Continuous improvement may not be sustainable unless service staff ismotivated to pursue service efficiency and excellence Continuousimprovement programs require extra attention and effort and any changeprocess has risks of failure
There will be a natural reluctance to volunteer extra effort or to acceptadditional risks unless there are rewards and recognition to make thisworthwhile
There needs to be a policy and processes that reward managers and staff for their extra efforts and extra risk taking and their achievements inimproving their services
Recognition and reward options that may be considered include
Additional annual leave daysAdvancement promotionPublic recognitionFinancial bonusPaid educationPaid study leaveAdditional facilities or entitlements
Any reward and recognition process should be an integral part of thePersonal Performance Appraisal system
W h o d o e s t h i s t a s k
The Human Resources section should develop the rewards and recognitionpolicy and processes and have this endorsed by council
In some municipalities employee unions may need to be consulted and localawards or employee ldquocontractsrdquo may need to be modified to incorporate thispolicy
How to P roceed
1 Seek councilrsquos authorization to develop a proposal for an effective reward andrecognition policy and process
2 Develop the draft policy and a process concept for submission to council3 Seek union and staff representative bodies endorsement of the proposed policy
and process concepts4 Seek council endorsement of the proposed policy and process concept5 Advise all affected staff of the new policy and the process concepts6 Implement the new policy and develop the new processes7 Request Internal External Audit to report upon the correct use of the reward and
recognition policy and process and its effectiveness
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Estab l i sh a CI B l i b ra ry r esource
I ns t i t u t iona l i zegt
Purpose
To provide a supportive working environment and a source of knowledge to facilitatefuture CIB project teams so they perform to their maximum ability
Why es tab l i s h a C IB l i b ra r y r es ourc e
CIB project teams require support and facilities in the form of
Space to display the current status of all active CIB projectswith their planned and current status
Space to display CIB team members contact details andmethods of consulting with them on any CIB project relatedmatter
Space for the entire team to meet and discuss issues in theirproject
Space to display service flowcharts examples pictures andother materials generated from their project
Telephone and a private area from which they can telephonecustomers suppliers and staff to interview them on the projectservice
Computer equipment and access to the internet so they canresearch potential Benchmarking partners accessBenchmarking information prepare questionnaires processperformance information and prepare reports
Space to hold and display example information such asmunicipal plans and annual reports service charters service
offerings promotion material training materials CIBrecommendations CIB performance measures and best practiceperformance customer and supplier surveys and
Space and facilities to train CIB team members that have nothad the experience of participating in a CIB project
An example is the Cebu SPRING Room
W h o d o e s t h i s t a s k
The CIB Steering committee should authorize the establishment of the CIBLibrary resource center and the CIB Working group should carry out thenecessary tasks
The Facilitator will be able to provide expert assistance in respect of theCIB Library inventory and any IT equipment that is required
How to P roceed
1 Determine the needs of future CIB project teams2 Develop a concept plan for the CIB library resource3 Cost the CIB library concept plan4 Approve the concept plan and cost budget5 Implement the plan6 Promote the use of the CIB library to all CIB teams7 Monitor the CIB library utilization and the teamsrsquo satisfaction with the facility
Deve lop a se rv i ce l i s t i ng
I ns t i t u t iona l i zegt
Purpose
To prepare a listing of all municipal services and their current performance status sothat poor performing services can be identified prioritized and nominated for a CIBproject Generally a local government will deliver around 100 services and this numbershould provide adequate detail and focus for you to prioritize services for improvementAn example listing of services is provided
Why dev e lop a s er v i c e l is t i ng
Continuous improvement as a process needs to focus upon a group of actions or activities a product or a service
A service in the local government context is a group of activities thattogether satisfy a specific need of the community A service can be brokendown into sub-services so the CIB process can deal with specific issues andparts of the bigger service can be identified as priorities for improvement
For example ldquoWaterrdquo may be defined as a service but this can be brokendown into sub services such as
1 Water catchment2 Water storage3 Water treatment4 Water connection5 Water reticulation supply6 Water metering and billing7 Sewage billing8 Sewage collection9 Sewage treatment
10 Sewage disposal
Taking the above list of sub-services it may be the case in your citythat Water connect ion is not accessible to some parts of the communityand it may be this sub-service that needs to be improved In other citiesWater metering and billing may be a problem and in other cities Watercatchment may be an issue
It is best to collect service information at the top service level first then at
a later time collect information at the sub-service level
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Generally a local government will deliver around 100 services and thisnumber should provide adequate detail and focus for you to prioritizeservices for improvement
Information relating to a service that can be collected may include
1 Service name2 Description3 Sub-service break down4 Number of current customers or volume of output5 The number of potential customers currently denied access to the service6 The severity and frequency of incidents of poor quality of the service or
incidents of customers with related sickness or health problems7 The severity and frequency of incidents of poor timeliness of delivering the
outputs and in particular when the timeliness is so sever it equates to denial of service access
8 The number of potential customers denied access to the service because it isunaffordable for them and
9 The frequency and severity of customer complaints about the service
When you decide upon what information is to be collected please considerthe basis on which you will prioritize the services for improvement (seeIdentify pro-poor services as priorities) because the basis will requireinformation that is being collected at this point
W h o d o e s t h i s t a s k
The CIB Working group should undertake this task but it will requireparticipation and cooperation from all service managers
The service listing can also be developed by
The service managers independentlyA specific project team set up to do this taskThe facilitator orA consultant hired to do this task
How to P roceed
1 Agree on what defines a ldquoservicerdquo2 Agree upon the information that is to be recorded for each service and or sub-
service
3 Develop the data collection method and resourcesQuestionnaire to each Director managerStaff interviewManager workshopUse financial budget costs center as a base
4 Collect the service data5 Process the data into a spreadsheet or computer file6 Return the service listing to the responsible managers for validation7 Correct the service listing8 Implement a procedure to keep the service listing updated
I d e n t i f y p ro - p o o r se rv i ce s as p r i o r i t i e s
I ns t i t u t iona l i zegt
Purpose
To identify and prioritize pro-poor services for improvement using the CIB toolkit
Why i den t i f y p ro -p oor s er v i c es as p r i o r i t i es
A pro-poor service is a service that provides the minimum basic needs of acommunity in respect of
1 Water2 Waste collection3 Sewage and sanitation4 Electricity energy5 Education6 Medical and hospital7 Housing8 Communications9 Employment or sustenance
The m in imum bas ic ser v ice leve l p rov ides
1 Access by all members of the community that need it2 A Qua l i t y output (ie fault free) that is safe hygienic and does not risk the health
of the service user3 A Time ly output that does not inhibit service access4 Pricing that is a f fo rdab le and does not inhibit service access and5 Adequate customer sa t i s fac t i on
Should any of the above services have
1 Sections of the community denied access to the service2 Outputs that in some way may risk the health or well being of the customer3 Outputs that are not delivered in a timely manner and ultimately restrict access to
the service4 Prices that are unaffordable for some in the community and ultimately restricts
their access or5 Customers that are generally dissatisfied with the service
then that service should be identified as a priority for improvement
The grading of the service seriousness should be based upon
The number of potential customers currently denied access to the serviceThe severity and frequency of incidents of poor quality of the service or incidentsof customers with related sickness or health problemsThe severity and frequency of incidents of poor timeliness of delivering theoutputs and in particular when the timeliness is so sever it equates to denial of service accessThe number of potential customers denied access to the service because it isunaffordable for them andThe frequency and severity of customer complaints about the service
The grading should be evidenced by data that has been collected for eachservice (refer earlier task ldquoDevelop a service listingrdquo)
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W h o d o e s t h i s t a s k
The CIB Working group should complete this task however the finaldecision on whether or not a specific service should be improved using theCIB toolkit will remain with the CIB Steering committee (see Approve thisCIB project within the Organize phase)
How to P roceed
1 Obtain the Service listing prepared in the preceding task2 Agree upon the definition of a ldquopro-poor servicerdquo3 Identify pro-poor services that currently have inadequate performance4 Grade these services according to their seriousness
N o m i n a t e CI B p ro j e c t s
I ns t i t u t iona l i zegt
Purpose
To decide which service or components will be the subject of a CIB project and tostate the expectations for improvement from the project
W h y n o m i n a t e CI B p r o j e c t s
The CIB Service nomination is a formal process to clearly set out theexpectations of the Steering committee in respect of improvementsrequired for a particular service
The nomination information has four important elements
1 The service or service components that is to be improved2 The expectation for improvement or the objective3 The start and end dates and4 The CIB Project leader
The nominated service needs to be very specific Nominating the service
as ldquoPublic healthrdquo or ldquoEducationrdquo will not provide adequate informationwith which the project team can focus its attention A better specificationwill be ldquoEducating the community on public health issuesrdquo or ldquoFood vendorlicensingrdquo
The expectation for improvement should be specified in quantifiable termsif possible An example may be ldquoDecrease the number of reportable foodpoisoning incidents from food vendors by 20rdquo In this way we canobjectively measure the success or otherwise of the CIB project
The start and end dates for the project need to be set relative to thecapacity of the likely team members to commence and conclude theproject Seasonal demand other projects normal work capacity and publicholidays need to be considered
The project team leader should be nominated at this time because thereneeds to be one person that holds the accountability for progressing theproject The team leader has the responsibility for marshalling the team andcommencing the CIB project with the Organise phase
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but much of thework may be delegated to the CIB Working group
How to P roceed
1 Obtain the listing of pro-poor services identified as priorities for improvement2 Decide the objectives or the expectation for improvement3 Decide the approximate start and end date4 Decide the CIB Project team leader
5 Complete the CIB Service nomination form
M o n i t o r CI B p ro j e c t p ro g re ss
I ns t i t u t iona l i zegt
Purpose
To monitor the progress of all current CIB projects so that any delays difficulties orbarriers may be dealt with or instructions provided on how to maintain the projectrsquosschedule
W h y m o n i t o r CI B p r o j e c t p r o g r e ss
As each CIB project advances it is likely that some difficulties and delays willarise Many of these will be capably dealt with by the team leader butothers may need the support of the Steering committee
We refer to the most likely problems and issues as ldquoBarriersrdquo and these aredealt with in a separate page ldquoBarriers and how to overcome themrdquo
In the early years of a CIB pilot implementation there may only be ahandful of active projects at one time but as the initiative gathersmomentum and more projects are commenced it is conceivable that manyprojects will be active at once
In the Philippines a large regional city had approximately twenty CIBprojects running concurrently
When the number of active projects exceeds ten it is time to considerreviewing their status by exception
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Exception means that where a project is running according to its originalplan and the team leader has no issues or concerns then the SteeringCommittee does not look at that project in detail
On the other hand where a project is seriously late or has some issues ordifficulties that cannot be easily resolved or it seems the projectobjectives may not be achieved or the team leader is seeking assistancethen the Steering Committee should carefully review this project andprovide the necessary assistance
The approach should be that all projects team leaders provide a monthlystatus report these reports are summarized onto a summary list oneperson reviews this list and identifies those projects that requireCommittee review A set of ldquotraffic lightsrdquo is one method of flagging therequirement for review
W h o d o e s t h i s t a s k
The CIB Steering committee completes the monitoring using updatedproject status reports provided by each CIB project team leader
Each CIB project leader should provide a Project status report on amonthly basis (or more regularly if required)
Where the Steering committee monitors only the summary report byexception the facilitator or a member of the Working group will need tosummarize all of the projects and ldquoflagrdquo those requiring Steeringcommittee review
How to P roceed
1 Have ldquoReview project progressrdquo as a standing agenda item at the regular CIBSteering Committee meetings
2 Brief each CIB project manager on the requirement to provide a monthly projectprogress report
3 Receive and collate monthly CIB project progress reports
4 Summarize the projectsrsquo status on a Summary report
5 Review each project and flag those requiring SC attention
6 Review CIB projects by exception
7 Agree on the root cause of any project problems8 Decide upon a course of action9 Write up the minutes of the meeting and issue them to all members
10 Advise the CIB project leader of the required action
B ar r i e r s an d h o w t o o ve rco m e t h e m
I ns t i t u t iona l i zegt
Purpose
To identify Barriers to the successful implementation of your CIB initiative andimplement strategies to minimize them
W h y i d e n t if y B a r r i e r s a n d o v e r c om e t h e m
Based upon a survey held at a regional conference on improving municipalservices a work session discussed Barriers and how they may be overcome
The results of the work session showed the following Barriers to be the mostcommon and these would inhibit the implementation of improvements
Individual staff performance is not measuredStaff do not have a personal training program
Managers and staff are not remunerated according to their performanceBudget allocation and justification method is weakProvincial or Central Government hold the power of decision makingManagers are not rewarded or recognized for improving performancePeers do not adequately support managers when change programs falter
These are ldquofundamental barriersrdquo to change and need to be dealt with at thewhole of municipal organization level It is not effective to deal with theseat a service level or department level because this would raise inequalitybetween those staff involved and those not
The CIB toolkit can be applied to address your priority Barriers Theapproach should be to
1 Organ ize a team to look at the Barrier(s)2 Ana lyze the Barriers particularly in completing a staff (customer) survey
3 Benchmark how other municipalities have dealt with the same issue4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff and managers to
adapt
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but in collaborationwith internal departments responsible for Human resource managementStaff training Finance and the Council secretariat
How to P roceed
1 Identify local Barriers that will definitely inhibit the successful implementation of your CIB initiative (use the Assessment of Barriers to change tool )
2 Identify the priority Barriers (those you wish to minimize in the short term)3 Decide whether or not these priority Barriers can be dealt with collectively or
individually
4 Complete a CIB Project nomination(s) to deal with individual or collective priority
Barriers
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Flex ib i l i t y i n dec i s i on m ak ing
I ns t i t u t iona l i zegt
Purpose
To delegate responsibility and accountability to managers and staff so themunicipality can operate in a flexible and responsive manner to meet the needs of its
community
W h y p u r s u e f l e x i b il i t y i n d e ci s io n m a k i n g
During the course of assisting many local governments with ContinuousImprovement and Benchmarking it has become evident that manygovernments are constrained by the lack of documented policy andprocedures poor staff training and limited delegation of authority andaccountability
In many cases simple decisions are not taken by the staff officer dealingwith the issue because they are either unsure of the correct decision tomake or do not have the authority or are not prepared to take the risk of a decision
In the end the decision is moved up the hierarchy of management andinevitably ends up with the most senior manager who is overwhelmed bythe numerous requests being made
Decision making then stalls and the customer becomes dissatisfied
A better model for fast and flexible decision making is
Have the policies of the government clearly documented so allmanagers and staff know the major business rules of theirservice (these may be documented as service specificationsservice charters or government by-laws)
Have all business processes clearly documented so that all staff
know exactly how to deliver a service and in particular whatdecisions they must make in respect of exceptional events orcircumstances
Train all staff in the processes they personally deliver orconduct ensure they know exactly how the process shouldoperate and the manner or method of their decision making toaddress exceptional conditions
Delegate decision making to do so to the lowest level in theorganizational structure that is commensurate with good riskmanagement knowledge skills age intellectual capacity andmaturity
Provide authority to the staff to make their decisions based uponthe level of delegation determined above
Encourage staff to make decisions on their own without referralto their superior but assist them to do so during their earlyexperience and
Monitor staff decision making using performance metrics orinternal audit programs to ensure decisions are made within thepowers of delegation and decisions are made correctly
The objectives of this model are
Customer requests are dealt with in the minimum amount of time
Decisions are made by the staff member closest to the actual request ortransaction and who is most knowledgeable about the detail of thetransaction
Decisions are made correctly and
The municipality is not put at risk in respect of
FraudCorruptionLitigationFinancial loss orEmployee or customer accidents or injury
W h o d o e s t h i s t a s k
The Mayor Chief Commissioner or Chief Executive should undertake thistask
They may seek assistance from the CIB Working group or the HumanResources Branch of the organization
How to P roceed
1 Develop a model for flexible decision making2 Undertake an audit to determine the municipalityrsquos level of flexibilityresponsiveness delegation and accountability
3 Review the current legislation governing decision making powers and the degree of delegation that is possible
4 Develop a policy that requires flexible decision making underpinned withappropriate responsibility accountability and authority
5 Develop an implementation plan to deploy the above policy6 Implement the plan7 Repeat the audit to determine the improvement in the municipalityrsquos capacity for
flexibility and decision making
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Bu i l d up i n t e rna l CI B capac i t y
I ns t i t u t iona l i zegt
Purpose
To build internal capacity to conduct CIB projects quickly and effectively so that themunicipality can continuously improve its services efficiently and effectively
W h y b u i l d u p i n t e r n a l CI B c ap a ci t y
The capaci ty of an organization to Analyze a service identifyopportunities then implement those opportunities is often mistakenlyunderstood to be simply a set of analysis skills
In fact the capaci ty of an organization to improve includes
InformationSkills in analysis and innovationA culture of consultation and open communicationProject management skillsDocumented procedures and instructionsPublic information or public accountability andSupportive financial and performance monitoring systems
To ensure CIB projects are conducted in an efficient and effective mannernot only do the CIB teams need to have the technical skills to complete aCIB project but they must also operate within a supportive culture andstructure and have appropriate information methods and systemsavailable to them
Where the underlying capacity to change weakens or does not exist in thefirst place then corrective action or improvements need to be commencedso that CIB projects have a better chance of success
To deal with these capacity weaknesses you can apply the normal CIBtoolkit and address your priority weaknesses using a CIB project
The approach should be to
1 Organ ize a team to look at the Capacity weaknesses2 Ana lyze the weaknesses particularly in completing a customer survey3 Benchmark how other municipalities have dealt with the same weakness4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff managers
council and systems to adapt
The tool ldquoAssessment of current capacity to improverdquo is provided as anassessment framework or audit check list to facilitate your CIB Steeringcommittee to assess your capacity on a regular basis We suggestannually so that improvements or weaknesses can be monitored for theirchange
The above assessment tool can be altered to meet your own needs and isnot meant to be a prescriptive list
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task
H o w to p r o c e ed
1 Complete a regular assessment of the municipalityrsquos capacity to deliver CIB
projects (use the Assessment of Current Capacity to Improve tool)
2 Identify priority capacity gaps that need to be improved in the short term3 Decide whether or not each priority gap can be dealt with as a CIB project
4 Complete a CIB project nomination for those gaps that can be addressed as a CIB
project
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Or i g in o f t h i s i n i t i a t i ve
I n t r o d u c t i o n gt
In 1998-99 the Asian Development Bank (ADB) the Asian Development BankInstitute (ADBI) and the German agency for technical development (GTZ) funded aRegional Technical Assistance program (RETA) to test the use of ContinuousImprovement and Benchmarking (CIB) techniques as a means of improving thedelivery of municipal services The RETA was also to create an active network ofmunicipalities to exchange information on successful change efforts and goodpractices
The project involved ten cities in seven countries - India Sri Lanka Pakistan ChinaMalaysia the Philippines and Indonesia
A number of services in these cities were improved to verify that CIB techniquescould yield results including
Solid waste managementCustomer service and complaint handlingProperty tax assessment and collectionVehicle parking andStreet vendors
The RETA demonstrated that the techniques were relevant for municipalities Severalof the participating municipalities implemented changes to increase their customerorientation improve quality and coverage of services and enhance revenuesImportantly the municipalities enthusiastically supported the implementation of theCIB techniques as they discovered the resulting benefits
There were also lessons learned about how to ensure success for CIB
The need to train enough coordinators in each city to allow for staff movement and day-to-
day priorities
The importance of gaining commitment from senior elected officials and executives toprovide leadership
The need to establish local benchmarking partners for sharing experiences and making
comparisons
The importance of consumer surveys and community participation for sustaining efforts to
improve the quality of services and
The need to allocate a longer time to build a continuous improvement culture and capacity
Following the first RETA in 2000 it was decided to support the three cities that hadshown a strong willingness to progress to a more sustainable CIB position and asecond RETA was approved to Institutionalize CIB in three cities
Bangalore India
Colombo Sri Lanka and
Cebu City Philippines
This second RETA had four objectives
1 Build the capacity of the three core municipalities to drive and implement change
2 Use the three core municipalities to mentor three other municipalities in each country on the
use of CIB techniques
3 Establish a mechanism for participation and feed back from the community and non-
government organizations (NGOs) on the effectiveness of delivery of municipal services and
publicize the results through the media and
4 Expand the communication network of the municipalities to facilitate comparing performance
indicators sharing experiences and learning good practices in their delivery of municipal
services
This second RETA was mostly successful in that the three core cities did progresstheir CIB capacity and for the most part now have CIB as a normal way of doingbusiness The three cities improved their services even further and commenced tosupport their three satellite partner cities
These RETAs have demonstrated that with the application of a structured approachusing CIB service improvement is possible and likely
Based on the success of the two regional projects the Asian Development Bank andthe Asian Development Bank Institute have funded the development of this CIBLearning toolkit
Facto rs fo r success
I n t r o d u c t i o n gt
There are twelve pre- requisi tes for successfu l CIB implementat ion
1 C lear and v i s i b le suppor t from the most senior executive and the most seniorelected official
2 C ont inuous l eadersh ip by a sen io r execu t i ve for the CIB initiative preferablyfor at least three years
3 A c r i t i c al m a s s o f t r a i n e d C I B t e a m m e m b e r s - to ensure competing prioritiesand normal staff turnover do not slow the initiative down
4 Tra in ing i n C IB techn iques and too l s supported initially by a professionallearning facilitator
5 Ap e r m a n e n t r e s o u r ce such as a dedicated facilitator and a CIB working group tomanage the CIB process and drive improvements
6 An i nc lus i ve approach - the Mayor councilors service managers staffcustomers the community and NGOs must all play a part in the CIB process
7 Financ ial suppor t - to ensure service investigation and improvements are apriority for the municipality
8 Al loca t i on o f adequa te s ta f f t ime to CIB projects with the projects takingpriority over day-to-day work for the time required
9 A ldquo p e r f o r m a n c e cu l t u r e rdquo - the Mayor and council must focus on serviceperformance and take action to improve it
10 Pro fess iona l management p rac t i ces - meetings must be attended by thoseinvited be conducted properly and commitments followed through
11 A ldquot e a m c u l t u r e rdquo - CIB team members must be able to interact with seniormanagers and offer constructive criticism without fear of compromising theircareer
12 A pos i t i ve cu l tu re to accep t change and a willingness to try new approacheswhen needed
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Success Stor ies
I n t r o d u c t i o n gt
These examples show some of the results possible with CIB - follow thelinks to find out more
Numerous improvements were achieved in the f i rst regional pro ject in
1998-2000 amongst these were the introduction of Customer servicedeployment of a solid waste daily collection service educating residents inwaste collection and re-cycling increasing on-street car parking andintroduction of a littering action team See Bangalore Cebu and Colombo forslideshows containing more information
From 1999 to 2001 Colombo Municipal Counci l (ldquoCMCrdquo) in Sri Lankacompleted a major exercise to introduce a solid waste collection servicefor the under-served communities Click here for a report on Colomboimprovements
From 1998 to 2004 Bangalore Mahanagara Pal ike (ldquoBMPrdquo) in India hasbeen pursuing service improvements on a wide front The service improvements haveincluded Solid waste collection Customer service Property tax assessment andcollection Vehicle parking Street vendors Footpath maintenance Public toilets and
Vocational training - click on the links for reports Many of these serviceimprovements have been targeted to the poorer communities Follow this link for asummary slideshow
Naga City in the Philippines has been pursuing equity and service improvements toits poor for many years Some of their major initiatives include subsidized landacquisition urban development building residentsrsquo capacity to engage governmentinstitutional support such as loan financing These improvements have been achievedthrough inclusive governance openness with the community and engagement withkey stakeholders and innovative solutions Their latest improvement is publication ofa Citizen Charter Follow this link for a report containing details
Readiness
I n t r o d u c t i o n gt
Not eve ry o rgan iza t ion is r eady to use con t inuous impr ovementand benchmark ing s t r a igh t away
To help you decide whether you are ready to take on this major changeinitiative we have provided a self-assessment guide You can score yourorganization on 14 criteria including support from senior elected officialsand managers resources and organization culture
Print out the Readiness self-assessment and use it to decide whether yourorganization is ready for CIB
H o w t o u se t h e L ea rn i n g t o o l k i t
I n t r o d u c t i o n gt
H o w t h e t o o l k i t c a n h e lp y o u
The Learning toolkit is intended to help service providers use Continuous Improvement
and Benchmarking (CIB) successfully to improve service delivery
The toolkit presents a practical comprehensive and proven guide to effectivetechniques and tools for service improvement
Requ i remen ts
To use the toolkit you need a personal computer with Windows 2000 or higherMicrosoft Office 2000 or later a CD drive and an internet browser such as InternetExplorer 5 or later The toolkit is best viewed at screen resolutions of 1024X768 orhigher
T ak e a t o u r o f t h e T o o lk i t
We strongly recommend you gain an appreciation of the contents of thetoolkit by taking a tour
Nav iga t i on
Use the left side of the screen to navigate through the phases of CIB in the ordershown
Links within pages take you to more information and documents such as trainingguides slideshows and forms
Task pages
Each phase of CIB contains task pages describing what has to be done inthat phase
You should work through the toolkit in sequence and do the trainingmodules as they are presented in the links on the task pages
By learning as you work through your project you can immediately applyeach module in practice reinforcing the learning and advancing your project
Each training module takes around three hours to complete
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Prepare
In this phase you will establish the management structure to planimplement and sustain CIB
There are five steps
1 Appoint an Accountable officer2 Organize a Steering committee3 Organize a Working group4 Appoint an external Facilitator5 Plan a Pilot CIB implementation
Appo in t the Accoun tab le Of f i ce r
Preparegt
Purpose
To appoint a capable individual who will ensure your CIB initiative succeeds
Why do y ou need an Ac c ountab le Of f i c e r
For a CIB initiative to succeed it is critical to have one person that isaccountable for its implementation
This person should be a senior person with the authority the interest andthe commitment to make sure your CIB initiative succeeds
You need only one of these people in your municipality and the position andappointment should be endorsed by the Mayor or Council to indicate thecorrect level of priority commitment and authority For example
In the city of Cebu Philippines the accountable person was appointed bythe Mayor and was highly regarded by everyone as the Mayors right handlieutenant He had a very keen interest in Continuous Improvement and waswell versed in the operations of the government
W h o d o e s t h i s t a s k
The senior official who made the decision to proceed with a CIB initiative does thistask It is likely to be the Mayor a Councilor the Commissioner or the Chief Executive
How to P roceed
1 Specify the position of CIB Accountable Officer - see the Role guide provided
2 Identify a short list of suitable candidates
3 Interview candidates and assess their suitability4 Appoint the officer5 Communicate the appointment to the organization
T i m e
This task should take no more than two weeks
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Organ ize a Steer i ng Com m i t t ee
Preparegt
Purpose
To appoint a group of senior managers to oversee the CIB initiative
W h y d o y o u n e e d t o a p p o in t a f a c il i t at o r
There are always day to day issues thatarise for people working on CIBprojects
Although a lot of answers can be foundin the CIB Learning toolkit there aretimes when people need to refer tosomeone who is more skilled andexperienced in CIB than themselves This is the role of the facilitator
The facilitator role can be as a coach mentor trainer or leader dependingon the circumstances It needs to be someone who is familiar with the CIB
implementation process and the tools and techniques used and who iskeen to help others through the process
W h o d o e s t h i s t a s k
The Accountable Officer recommends the Steering Committee members to the seniorperson within your municipality who decided to introduce the CIB initiative
H o w to p r o c e ed
1 Agree the role of the Steering Committee - a Guide is provided for you
2 Identify suitable candidates3 Seek senior management approval4 Issue invitation to join
5 Appoint Steering Committee members6 Convene Steering Committee meetings A Standing Agenda is provided
T i m e
This task should take no more than two weeks
Organ ize a CI B Work ing Group
Preparegt
Purpose
To appoint a CIB Working Group to assist CIB project teams
W h y d o y o u n e e d a W o r k i n g G r ou p
The Working Group is needed in addition to the Steering Committeebecause the latter group is made up of senior managers who may not havetime to devote to the routine support activities needed for CIB teamsupport
The Working Group carries out many tasks to set up the program while theSteering Committee focuses on overseeing the initiative
The Working Group usually consists of 4 or 5 middle to senior managers andshould include the Accountable Officer and the Facilitator
The working Group usually meets every fortnight during the early stages of the CIB implementation
W h o d o e s t h i s t a s k
The Accountable Officer selects and recommends the Working Group then seeksendorsement from the Steering Committee
H o w to p r o c e ed
1 Agree Terms of Reference for the Working Group - see the Guide provided
2 Identify suitable candidates3 Seek Steering Committee endorsement4 Invite candidates to join Working Group5 Appoint members to the Working Group6 Notify rest of Organization about appointments
7 Conduct working meetings - a Standing Agenda is attached
T i m e
This task should take no more than two weeks
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Appo in t t he Fac i li t a t o r
Preparegt
Purpose
To appoint a capable and dedicated individual who will fully support your CIB team
members in their projects The facilitator will be their coach mentor and trainer
W h y d o y o u n e e d t o a p p o in t a f a c il i t at o r
There are always day to day issues that arise for people working on CIBprojects
Although a lot of answers can be found in the CIB Learning toolkit thereare times when people need to refer to someone who is more skilled andexperienced in CIB than themselves This is the role of the facilitator
The facilitator role can be as a coach mentor trainer or leader dependingon the circumstances It needs to be someone who is familiar with the CIBimplementation process and the tools and techniques used and who is
keen to help others through the process
W h o d o e s t h i s t a s k
The Accountable officer should appoint the facilitator
H o w to p r o c e ed
1 Specify the position of Facilitator - see the Role guide provided
2 Identify a short list of suitable candidates3 Interview candidates and assess their suitability4 Appoint the Facilitator5 Communicate the appointment to the organization
T i m e
This task should take between two and four weeks
Pl a n p i l o t CI B i m p l e m e n t a t i o n
Preparegt
Purpose
To develop a plan for up to three pilot CIB projects to enable evaluation of the
approach and modification to suit the organization
W h y p l a n a p i l o t
Before a municipality embarks upon a major initiative such as ContinuousImprovement and Benchmarking the Mayor and council must be confidentthat the effort and resources will yield benefits that are practical andsustainable
To develop this level of confidence we recommend you run several CIB pilotprojects
They will provide evidence of the effectiveness of the approach You will alsolearn how to modify the approach to best fit your organisation
We expect that every effort will be made to ensure these pilot projects dosucceed and you can apply the CIB process to more projects with widerbenefits
To get the most out of the pilot projects there will be more tasks tocomplete than the pilot projects themselves you will need to brief theMayor and council you will need to use the media to promote yoursuccesses and you will need to update your managers so they can see thebenefits of these improvements
W h o d o e s t h i s t a s k
The CIB Working group will develop the Pilot Implementation plan and seek its
endorsement by the Steering Committee
How to P roceed
1 Read the Pilot Implementation Plan guide
2 Agree the objectives of running a small number of CIB Pilot projects3 Nominate the services to be the subject of the Pilot projects and the CIB project
team leaders4 List the tasks needed to complete the CIB Pilot projects5 Agree start and finish dates for each of the major tasks6 Agree the financial resources to fund each pilot project7 Document a funding request for the CIB Pilot Plan
8 Submit the Plan and funding request using the Pilot Implementation Plan guide to the
Steering Committee for their endorsement9 Commence the approved Pilot projects
T i m e
This task should take about two weeks
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Organ ize
Purpose
To organize an individual CIB project
Why p lan i nd i v i dua l CI B p ro j ec t s
All CIB projects work best with a plan
Individual project team members will better understand what tasks theyneed to complete when these tasks need to start and when they need to
finish Some tasks are quite independent whereas others are dependantupon or rely upon other tasks to be completed before hand
The CIB Steering committee will also want to know how your CIB projectis progressing and whether or not it will succeed in its objectives
After the plan is approved by the Steering committee the CIB projectteam members will all have a clear understanding of their roles the tasksthey will complete the priority the plan has over every-day work and theexpectations of the CIB Steering Committee
W h o d o e s t h i s t a s k
The CIB Project team leader will plan the project with the help of the Facilitator and
the Working group
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Review the Service nomination from the Steering Committee3 Identify key stakeholders in the service4 Identify other initiatives that may impact this project5 Propose the project team members and confirm their availability6 Propose a resource budget
7 Fill in the details using the CIB Project Plan
8 Submit the proposed project plan to the Steering committee
9 Read the team leaders guide to Getting the best out of your team
T i m eComplete this task in the first week of the project
Analyze
The purpose of the Analyze phase of a CIB project is to investigate the currentperformance of the service and find out the customers and communitys views on theservice delivery
The Analysis phase involves six tasks
1 Define the service2 Understand the service3 Measure the service4 Survey the customer5 Consult the community6 Investigate problems
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Def ine th e serv i ce
Analyzegt
Purpose
To ensure the team focuses on improving the service processes that have thegreatest impact and to ensure the project
Why de f i ne t he s er v i c e
A service is made up of many processes and it is important for the teamto focus on the most important processes that when improved willcontribute most to the objective
There are three requirements you need to consider when defining aservice
1 The level of detail must be enough to ensure the team members have a clearunderstanding of what processes are to be addressed by this project
2 The scope of the project should be such that you can complete all of the phasesup to the Innovate phase within three months and
3 The scope must include those processes that have maximum impact on theobjective of the project
As an example suppose the nominated service is ldquoSolid wasterdquo Thisservice includes the following service processes
Educating the public on waste recycling and disposalCollecting wasteTransferring wasteLand filling wasteWaste separation and recyclingRehabilitation restoration or reclamation of land fill sitesMaintenance of waste collection vehicleMonitoring for littering and dumpingWarning and prosecution of litterers and dumpersCharging and collecting fees for some collection servicesRehabilitating ldquohot spotsrdquo or known dumping sites
It is clear from the scope of the processes that it is not possible to
analyze review and innovate every service process of ldquosolid wasterdquo withinthree months In addition the service may be delivered across a numberof regions or towns and there may be also a distinction between domesticwaste commercial waste and industrial waste
To scope the project so that it can be completed within three months theservice scope needs to be scaled accordingly For example in 2000 thecity of Colombo Sri Lanka embarked upon a CIB project to improve ldquoSolidwasterdquo Their scope included
Solid waste collection andEducation of the community inUnder-serviced settlement areas
If the team chooses to only focus on a limited number of processes within
the service then it will be necessary to go back to your Steeringcommittee and confirm with them the actual scope of this project and to
assure them that you can complete the Innovate phase within threemonths
W h o d o e s t h i s t a s k
CIB Pro jec t t eam members do th is t ask
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Review your CIB Project plan
3 Research what the service entails using the Service definition worksheet
4 Define the service processes and rate their general performance and importance
using the Process selection worksheet
5 Select the service processes to be the subject of this CIB project
6 Define the chosen service processes using the Process definition worksheet
7 Verify the chosen scope can be completed within three months by reviewing theCIB project plan and
8 Seek Steering committee endorsement of the Updated CIB project plan and yourservice process selection
T i m e
Complete in week 1
Unders tand t he se rv i ce
Analyzegt
Purpose
To build the teams knowledge of how the service operates what the transaction flowsare like what operational and financial risks there may be and what are theopportunities for improvement
W h y d o w e n e e d t o u n d e r s t a n d t h e s e r v ic e
To effectively identify improvement opportunities it is important to developa thorough understanding of how the service operates and what theprocesses are today
It is particularly important to identify problems with the service Forexample
In one City out of 80 garbage trucks that were in the depot only 20 truckswere operational The other 60 failed because of
No spare partsMix of truck brands so a range of spares was not affordablePoor preventive maintenanceOverloading trucksPoor driver and user skills resulting in damage andNot enough resources to repair trucks due for major overhaul
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Another C i t y looked a t the w ay the new Ci t y Ha l l r ecep t ion a reaopera ted and found
There were no signs to direct visitors to departmentsUnsightly commercial advertisements were pasted to the front doorThe guard did not have anywhere to store his belongingsThere were no short term parking bays for visitorsVisitors could roam freely around the building - a security issueA toilet did not have a closable doorAn old unused storage cabinet was dumped in a cornerAn employee was asleep at her desk and
The furniture was old and broken and not in keeping with the new City Hallbuilding
W h o d o e s t h i s t a s k
CIB Pro jec t team m embers do th is in co l labora t ion w i th a sma l lse lect ion of staf f f rom the service area
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Brief the service staff and advise that some staff will be interviewed by theproject team
3 Plan the work ahead how it will be conducted who will be interviewed how
records will be kept of the findings and what photographs may be needed4 Arrange the interview schedule5 Interview service staff walk the process photograph the process inspect
documents and forms role play the customer using the service questions
6 Process map the service processes using the Process mapping worksheet
7 Verify you have covered off all of the items using the check list
8 Document your opportunities for improvement9 Thank the service staff for their participation and advise them on the projects
next tasks
T i m e
Complete in weeks 2 and 3
Measure t he se rv i ceAnalyzegt
Purpose
To gather factual information to measure the performance of the service or process
W h y m e a s u r e p e r f o r m a n c e
To prove using empirical evidence the current performance of theservice
People often assess the performance of a service by the way they feelabout it Sometimes they feel it is performing well other times theymay feel it is not
Feelings are not a good way to judge how good a service isperforming The outcome of the service is a far more important measure of performance For example a city may have an extensive vaccinationprogram and people may feel it is effective but if the incidence of thedisease is not declining there should be concern over the effectiveness of that vaccination program
Empirical data (that is verifiable facts) is a much better way of measuringservice performance For example
Staff in a city in India had for years felt that the city was missing out on a lot of property tax After collecting empirical data it was found that only 30 of property tax due was actually collected within one year This evidence was enoughto cause the city to establish an improvement project to tackle the problem
By collecting empirical evidence and reporting the results to the MayorCouncil the management team service staff and even the public it is verylikely that decisions will be made and improvement action will happen
The seven measures of performance are
1 Objective Goal2 Quality3 Timeliness4 Satisfaction
5 Affordability6 Access7 Cost
W h o d o e s t h i s t a s k
CIB Pro jec t t eam members do th is t ask Sometimes the team will needinformation from computer files or other storage systems and assistance may berequired from the people responsible for those areas
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Confirm the Process (Service) delivery model3 Select the most important inputs and outputs to measure and their measurement
aspects
4 Define the measure using the Performance measure definition worksheet
5 Source the data
6 Name the performance measure title7 Collect the data8 Report the measure and your findings
T i m e
Complete by week 6
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Su rve y cu st o m e rs
Analyzegt
Purpose
To obtain a clear understanding of the customersrsquo opinion about the service
performance
W h y s u r v e y t h e c u s t o m e r
Often there are differences between the service provider and the customerabout the level of service performance
The only way to really understand how well the service is performing is tosurvey the customer and ask their views on how well the service meetstheir needs
Another reason for surveying the customer is that it gives you theopportunity to explore options with the customer to understand what theirviews may be on the options presented As an example
In 2002 the city of Bangalore India was looking at options on financing therebuild of its public toilet facilities One option was to charge a fee There wereconcerns about whether people would accept the fee so the City carried out asurvey of prospective customers The majority of people surveyed said theywould be prepared to pay a modest fee With this response the City embarkedupon a major rebuilding program and all users of the public toilets now pay asmall fee that sustains the Toiletrsquos daily maintenance and ongoing operations Bysurveying prospective customers the City was able to better assess the option of imposing a fee
W h o d o e s t h i s t a s k
CI B P r o j e c t t e a m m e m b e r s d o t h i s t as k I n s o m e c a se s o t h e r p e o p le m a y b es e co n d e d t o t h e t e a m t o h e l p c a r r y o u t t h e s u r v e y F or e x a m p l e y o u m a ycons ide r us ing an N GO un i ve rs i t y s tuden ts o r casua l emp loyees
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Design the customer survey using the Survey the customer design worksheet
3 Prepare the questionnaire using the provided template
4 Test the questionnaire5 Conduct the survey6 Analyze and report the results
T i m e
Complete by week 6
Co n su l t t h e co m m u n i t y
Analyzegt
Purpose
To obtain a clear understanding of the communityrsquos opinion and support about issues
W h y c o n s u lt t h e c o m m u n i t y
The Community consultation task is about surveying the wider communityon broader issues that may not necessarily be service related For example
A c o u n ci l m a y w i s h t o t e st t h e c o m m u n i t y s v i e w s a b o u t w h e t h e r i tshou ld inves t in comm erc ia l act i v i t ies to genera te add i t iona l incom e
Some questions we may consult the community about include
Would the community pay additional fees for additional servicesWould it be acceptable to increase property tax to pay for improved servicesWould the community accept a private venture to deliver some servicesWould the community accept the municipal government investing in commercial
venturesWould the community accept a change in by-laws traffic flows parkingrestrictions zoning regulations or streetscape policy such as the removal of encroachers
All of these questions could be answered by the City council but a goodcommunity consultation process will yield responses to issues that are notpolitically biased and will highlight the majority view and intensity of feelingabout issues
W h o d o e s t h i s t a s k
CIB Pro jec t team m embers do th is task Other people may be seconded tothis team as required For example you could use an NGO professional consultationfacilitators a media outlet or media business or a professional body or association for
this purpose
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Determine the consultation design using the Community consultation design worksheet
3 Prepare and issue information4 Promote the consultation5 Conduct the consultation program6 Analyze and report the results
T i m e
Complete by week 6
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I n ve s t i g at e p ro b l e m s
Analyzegt
Purpose
To build the teams knowledge of underlying or root causes of service problems andidentify opportunities for improvement
Why i nv es t i ga te p rob lems
To identify improvement opportunities you must first understand theunderlying problems
By following the service process along and making a Process map youwill understand how the process works and note some improvementopportunities
The team can also use two tools to probe behind the obvious problemsand find out the underlying causes
Fishbone diagram
Why-Why diagram
Your team can then document what it sees are the most important rootcauses and opportunities for improvement and take them on to theproblem-solving phase - Innovate
W h o d o e s t h i s t a s k
CIB Pro jec t team m embers do th is in co l labora t ion w i th a sma l lse lect ion of staf f f rom the service area
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Plan several problem-investigation sessions with service staff3 Choose the root cause analysis tool - Fishbone or Why-Why - best suited to your
team and the service problem being investigated4 Conduct the analysis
5 Record the analysis on the Fishbone diagram or Why-Why diagram form depending
on which analysis you used6 Verify the analysis by having a review session later with service staff and by
checking on key data to confirm which root causes are most important7 Document your opportunities for improvement8 Thank the service staff for their participation and advise them on the projects
next tasks
T i m e
Complete by week 6
B e n ch ma r k
The purpose of the Benchmark phase is to provide the CI team with insightand an understanding of how other organizations not just municipalitiesdeliver their services of a similar nature and how they may have improvedtheir services over recent years
W h y B e n c h m a r k
This insight and understanding is important to the team as it progressestowards developing its recommendations on how to improve your servicesIt is very difficult to ldquocome up withrdquo innovative solutions to service issuesand many have tried a range of solutions so it is faster and more efficient
to take account of what other people have done and to consider theirexperiences in your local context and from that develop your ownrecommendations
Benchmarking therefore is the sharing and comparing of service deliveryprocesses service standards improvement solutions and the barriers thathave been encountered and how they have been overcome
Benchmarking can look at a range of service delivery issues including
1 How available the service is or what access the residents have to the service2 How affordable is the service and what prices are charged for the service3 Whether or not the service is subsidized by other governments or the private
sector4 How fast the service is delivered to the customer5 How efficient the service is delivered in other words what does it cost6 The Quality of the service in terms of faults hygiene environmental sustainability
and social responsibility7 How the service actually operates8 What computer applications are used for the service how IT is used9 What procedures or instructions are used to train and guide staff and
10 What legislation or policies exist to control the service
The Benchmarking phase involves five tasks
1 Identify what to Benchmark2 Research best practice providers3 Develop the Benchmarking approach4 Negotiate with Benchmark partners5 Compare with partners
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I d e n t if y w h a t t o b en c h m a r k
Benchmarkgt
Purpose
To identify what aspects of your service you wish to Benchmark
W h y i d e n t i f y i t e m s f o r B e n ch m a r k i n g
Benchmarking is a valuable technique to discover innovative ideas thathave been used by others
Ideas are hard to come by and even harder to test revise prove and putinto practical operation Therefore you need to focus your Benchmarkingefforts on the important items within a service to improve
Identifying what to Benchmark is an important first step because it helpsto focus your efforts on the most important issues to improve and notwaste time on those that may only return a lower benefit
Also Benchmarking partners often have limited time to participate in a
program therefore you need to make the most out of your Benchmarkingopportunities To do this it is important to identify the most importantissues that you need assistance with
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Review service performance processes issues problems and root causes andwhether or not the desired outcome is being achieved
3 List all the issues you wish to focus Benchmarking upon using the Topic selection
for benchmarking worksheet
4 Score then rank the issues list from most important to least important using theabove worksheet
5 Decide upon the most important topics you want to Benchmark
T i m e
Complete by week 7
Research b es t p rac t i ce p rov ide rs
Benchmarkgt
Purpose
To discover who is delivering a similar service that you believe is better thanthe service you are currently delivering
Why res earc h bes t p rac t i c e p rov ider s
Once you have decided what to Benchmark it is important to gain anunderstanding of who delivers this service in the best possible way
The best way may not necessarily be the same as your local contextnevertheless by looking at better service models you will gain anunderstanding of the possibilities and then at a later stage considerwhether or not you will adopt these features in your own context
For example for a service such as ldquoRoad maintenancerdquo there will be privatecontractors around the World that offer road maintenance as a service andyou may know of other government departments that also maintain similar
infrastructure such as the Department of Aviation maintaining aircraftrunways communications systems accounting systems etc
Some possible Best Practice examples are
Service Possible Best Practice providers
Public health services Makati City Philippines
Medical clinics Cebu Philippines
Parks and gardens maintenance Kandy Colombo
Street vendors Kuantan Malaysia
Home and Community Careprograms
Australian Federal Government
Public toilets Bangalore India
Customer service reception Local Bank Insurance company
Cash receipting and transactionprocessing
5 Star hotel retail shop airline office Utilityoffice Post office
Metering service consumption andbilling customers
Mobile telephony service providers Rank XeroxCredit card providers
Issuing property tax notices andcollecting revenue
Vehicle registration within Transport Dept
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Discuss the topics considered for Benchmarking3 Brainstorm research potential Best Practice providers in your own city state
country World4 Identify a shortlist and investigate more closely how they deliver their service by
using the Benchmarking partner assessment scoresheet
5 Identify those potential Best Practice providers you wish to approach fornegotiation
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D e vel o p t h e B e n ch m a rk i n g a p p ro a ch
Benchmarkgt
Purpose
To decide the specific Benchmarking approach to be taken considering theBenchmarking topic and the potential Benchmarking partners
W h y d e v e lo p a b e n c h m a r k i n g a p p r o a ch
There are a number of different methods to Benchmark your services withyour Benchmarking partners This task is about deciding on the bestmethod to conduct the benchmarking exercise
The ldquoBest methodrdquo will be
Quick and easyFully effective and provide you with valuable and useful informationEconomical to conduct without the need to incur large expensesBeneficial to your benchmarking partners as well as to youInteresting and enjoyable to carry out
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Score your Benchmarking study needs using the Benchmarking study needs matrix
3 Choose the best approach for the Benchmarking by comparing your needs with
the Benchmarking model matrix best fit tool
4 Develop an initial Benchmarking study plan using the Benchmarking plan worksheet
5 Document the agreed approach and confirm potential Benchmarking partners
T i m e
Complete by week 7
N e g o t i at e w i t h B en ch m a rk i n g p a r t n e rs
Benchmarkgt
Purpose
To negotiate with a selected number of potential Benchmarking partners toseek their participation in a Benchmarking study of a specified service using
a specified approach
W h y n e g o t i a t e w i t h B e n ch m a r k i n g p a r t n e r s
You need to negotiate with potential partners so that each party knows whatis expected and agrees to the approach you wish to take
A potential Benchmarking partner will have a number of questions toconsider including for example
What benefit would there be in getting involvedWhat information forms or documents could I use to improve my own processesDo I have the people or time to devote to thisWhat will it cost me to get involvedWhat is the process what would I be required to do
How difficult will it be to collect performance informationWill I be giving away classified information and will it be used for any otherpurpose
Your role when approaching a potential partner is to be ready to answerthese questions You must explain very clearly the Benchmarking approachthat you have chosen and how the Benchmarking partners will participate inthis approach
1 Complete the Training module read the guide slideshow and assessment
2 Agree on the organisations to target for negotiation3 Identify who is the best person to talk to and write to them introducing the
Benchmarking opportunity and seeking an initial meeting4 Prepare the Benchmarking information package5 Meet with the potential partner outline the approach present the Benchmarking
package and answer any questions they may have
6 Modify your Benchmarking approach to accommodate their concerns or issues7 Prepare the Benchmarking partners letter of agreement and Benchmarking code of
conduct
T i m e
Complete by week 7
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Co m p a re w i t h p a r t n e rs
Benchmarkgt
Purpose
To discover how your Benchmarking partners deliver their service andwhat service performance they are achieving
W h y c o m p a r e w i t h p a r t n e r s
To find out how your service performs compared to theirs to identifyimprovement ideas
Benchmarking with partners provides you with insight on how others
Set service standardsMeasure service performanceAcquire service inputsDeliver a serviceOvercome service problemsMonitor service outputs and outcomesManage their service
A good example occurred in Melbourne Australia where a number of localgovernments benchmarked their diversified fleet operations Theycompared servicing and operating costs for their respective fleets andfound that one fleet operator had lower operating and repair costs than theothers
By investigating further they discovered the lower costs were due to usingone supplier as the source for all spare parts and consumables and thatsupplier had a lower pricing structure compared to the original equipmentmanufacturers
The other fleet operators dealt with the original equipment supplier butupon realizing that the same parts could be sourced from an independentsupplier they changed their source of supply with resulting lower costs
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Hold the first meeting to confirm the Benchmarking objectives approach tasksschedule and participants
3 Update the Benchmarking plan4 Undertake the steps agreed to in the Benchmarking plan
T i m e
Complete by week 10
I n n o v a t e
The Innovate phase is the point at which you take all of your hard workfrom Analysis and Benchmarking and develop your own ideas andrecommendations on how to improve your service
I ssu e s co n cern i n g i n n o va t i o n
There are a number of issues that you must understand before youcommence your recommendations They are
To have a recommendation accepted and endorsed by management and councilthe recommendation must be affordable politically acceptable clearly benefit the
customer and practical to implementWith regard to ldquoaffordabilityrdquo it is not always the case that your municipality is theonly source of funds to pay for a service There are many options including askingthe customer to pay a fee obtaining private sector sponsorship and obtainingCentral Government support In most cases if you think hard enough about how tofund a new service you will find an external funding source Therefore do notassume at this point that thr recommendation is unaffordableWhen a CI project team is made up of a mix of staff outside of the service deliveryunit there may be reluctance from the service manager to accept yourrecommendations To get the service manager to be supportive of therecommendations and to implement them you will need to ldquosellrdquo yourrecommendations and convince the service manager that it will benefit them asmuch as the customer The task of ldquosellingrdquo your recommendations to the servicestaff can be difficult and time consuming so donrsquot underestimate the effort this willtake Make a determined effort to involve the service manager in this phase andseek their endorsement and support of the recommendations andThe recommendations implemented in the first instance may not work perfectly be
flexible in the acceptance rate or take up rate of your recommendations andaccept constructive criticism in the short term and be prepared to adapt
The Innovate phase involves four tasks
1 Identify preferred solutions2 Recommend improvements3 Secure funding4 Approve CIB Implementation
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I d e n t i f y p re f e r re d so l u t i o n s
I n n o v a t e gt
Purpose
To select the best opportunities for improvement
Why i den t i f y p re fe r r ed s o lu t i ons
You may find many opportunities from your Benchmarking study but youneed to identify the ones that will achieve the greatest benefit
Criteria to use to judge the various opportunities are
It will clearly improve the service to our residents in terms of timeliness qualityaccess affordability and or their satisfactionIt is affordable and within the financial capacity of our municipalityIt can be implemented quicklyIt is technically feasible with our current technology or we can acquire thetechnology to implement the changeIt will be easy for our employees to adapt to the change
Assess opportunities and rank them using the above criteria The oneswith the highest score should be those worth pursuing in the immediatefuture
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 List all of the most important opportunities using the Advance a solution worksheet
3 Develop solution strategies4 Score the solutions and rank them from highest to lowest5 Review the solutions for illogical results6 Agree the preferred solutions
T i m e
Complete by week 11
R e co m m e n d i m p ro ve m e n t s
I n n o v a t e gt
Purpose
To present your findings and recommendations for improvement to yourSteering committee for their endorsement
W h y r e c om m e n d i m p r o v e m e n t s
Solutions can sometimes require significant investment so it is importantthat proposed solutions be approved by the Steering Committee beforemoving on to the next phase
To maximise the chances of the Steering Committee approving your workyou need to present a well thought out report that helps the reader clearlyunderstand your thinking and analysis
Two tools are useful here
Impact Assessment
Barrier Analysis
Your team can then present its case in a clear and easy to understandformat which will enhance the chances of approval
How to P roceed
1 Complete the Training read the guide slideshow and do the assessment
2 Agree the purpose of the report
3 Agree on the report index using the Report template
4 Collate the preferred solutions
5 Develop an implementation plan using the Implementation plan worksheet
6 Estimate the implementation costs and benefits using the Cost budget worksheet
7 Complete an Impact Assessment using the Impact assessment worksheet
8 Complete a Barrier analysis using the Barrier analysis worksheet
9 Draft the report using the Report template10 Quality check the draft report11 Present the report to the Steering Committee
T i m e
Complete by week 11
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Secure fund ing
I n n o v a t e gt
Purpose
To secure the funding necessary to pay for the proposed improvements
W h y s e c u r e f u n d i n g
Most service improvements will require some additional funding to pay forimmediate changes such as new facilities new equipment and newsupplies
Ongoing costs may also increase to pay for the improved service to morecustomers
Funding may come from many sources such as private sector sponsorsdevelopment agencies NGOs state and federal governments financehouses and from internally being the local government itself
To secure new funding from any of these sources you will need to present
a proposal that outlines your funding requirements plus how the funderwill benefit from the arrangement
It is unlikely that a funder will provide new funds for an improvedmunicipal service unless they are satisfied that
The improved service is a real requirement of the communityThe improved service can be implemented with the funds requestedThe local government has the capacity and skills to implement the new serviceThere will be a benefit to the funder in terms of recognition or exposure andThe municipality has the financial capacity to fund the service over the longerterm and to repay any related loans
This task will address these issues by preparing the appropriate documentsfor presentation to the identified funding sources
W h o d o e s t h i s t a s k
CIB Project team members do this in collaboration with the FinanceDepartment of your municipality
H o w to p r o c e ed
1 Complete the Training read the guide slideshow and assessment
2 Develop a cash flow forecast you may use the Cash flow template as an example
3 Prepare a financing proposal4 Seek an interview and negotiate the funding arrangements5 Document the funding agreement6 Update the implementation plan
T i m e
Complete by week 12
A p p ro ve CI B I m p l e m e n t a t i o n
I n n o v a t e gt
Purpose
To seek final approval from your Council to move ahead with the implementation of thenew or improved service
W h y a p p r o v e t h e C I B i m p l e m e n t a t i o n
Where the proposed improvements are significant or may affect manyresidents or require substantial funding it is likely that your Council willrequire notice of the proposal and will expect to have some input
You may also have limited authority to approve borrowings or spend moneyon capital items
Generally approval will be required from Council to advance theimplementation of a significant change to any service or infrastructure asset
Council will require all the information necessary for it to make a thorough
consideration of the costs and benefits risks and assumptions and the longterm sustainability of the service and the required funding for it
For this to happen the CIB Project team will need to firstly prepare a formalproposal and will likely follow this with an amended proposal setting outclearly how each of the Councillors objections or concerns have beenaddressed
W h o d o e s t h i s t a s k
The CIB Project team members complete this task with assistance from the Councilsecretary
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Put your proposal on Councilrsquos agenda
3 Consider their likely objections using the Council members and their likely objections
worksheet
4 Prepare your proposal5 Issue your proposal to Council members
6 Amend your proposal to accommodate Council changes using the Council members
amendments worksheet
7 Seek Councilrsquos endorsement
T i m e
Complete by week 12
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I m p l e m e n t
The Implementation phase of a CI project is where you put your recommendationsinto action The CI project team may carry out the implementation work but if theservice is a large service such as solid waste collection then a ldquoChange teamrdquo thatis made up of supervisors and staff from within the service unit may carry out theimplementation tasks
I s su e s w i t h t h e i m p l e m e n ta t i o n
People have a natural reluctance to change the way they are used to andto take on additional risks that a change may not work well that mightreflect on their own capabilities
There are a number of potential issues and difficulties that you shouldconsider before you commence the Implementation phase they are
There will be a natural reluctance to change so to counter this reluctance youneed to get the service staff involved very early in the discussions about how theimplementation will be planned and executedTo get service staff committed to the planned changes they will need theopportunity to put forward their own views on implementation difficulties and thepossible increase in their work load in the short term involve them in the earlydiscussions and acknowledge their concernsNo change program is implemented smoothly and without problems explain tothe service staff that we will encounter problems and failures but also that wehave the skills and the determination to overcome these short term issues and
we will succeed in improving our serviceImplementing a change program can be complex with many actions takingplace at once and many people involved Some actions may be dependant uponothers and some actions may be critical to the success of the program To keepall of these actions under control and to ensure each person understands theirrole and responsibilities an Implementation plan is essential The plan needs tospell out the tasks required the deliverables or outputs when they need to bedelivered and who is responsible for themImplementing change requires staff to be trained in the new process and to begiven adequate information so that they understand what they need to dodifferently A quick verbal instruction is definitely insufficient and staff should beprovided with written instructions diagrams thorough training a chance topractice their new procedures acknowledgement they are doing the new job wellor constructive criticism delivered in a positive manner Reprimands and opencriticism is definitely to be avoidedCustomers as well as service staff may need to be trained in the way they usethe service issues of paying a fee hygiene completing documentation correctly
and taking on some additional responsibilities may all play a part in the newservice
At the end of the implementation involved staff should be clearly recognized fortheir hard work and dedication to the new service this is their reward and they willbe more satisfied with their careers in your municipalityLastly the media plays a large part in communicating with the customers (thismay assist you in training the customer) and externalizing the benefits of the newservice (this may assist council in their new elections and make the tax payershappy with their financial support for pro-poor services) so it is best to keep themedia updated with your progress and to seek their support by them reporting thepositive improvements you have made in your service delivery
The Implement phase involves the following eight tasks
1 Build the implementation team2 Involve managers and staff 3 Plan the change program4 Document service standards and procedures5 Deploy procedures and train staff 6 Train customers and suppliers7 Recognize and reward success8 Update the media
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B u i ld t h e i m p l e m e n t a t i o n t e a m
Purpose
To build an implementation team that has the skills knowledge and capacity to carryout the implementation tasks according to the schedule
W h y b u i l d a n i m p l e m e n t a t i o n t e am
An implementation team will be required
1 Where an improved service covers a large territory or2 there are many tasks to be completed in a short period of time or3 the current CIB Project team does not have the capacity or skills to implement
the new or changed service
Team membership will depend on the implementation tasks and the skillsneeded to carry them out successfully
The team members need to be selected and approved and they needtraining and support to carry out their tasks correctly
With a good Implementation team the new service should be a success
Some Implementation tasks that may run concurrently are
Amendments to computer programsEducating the community on the service changeTraining service delivery staffPrinting service brochures forms documentsInstalling new utilities and services such as power water gas sewageDocumenting new proceduresMaking changes or upgrades to infrastructure such as counters yards depotsbuildings schools gates meters offices reception areas doors etc
In addition to the above list these Implementation tasks may also behappening concurrently in different and disbursed locations
Therefore it is likely that you will need an Implementation team tosupervise and manage all of these tasks
W h o d o e s t h i s t a s k
CIB Project team members do this in collaboration with the managers of theprospective Implementation team members
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Agree the Implementation strategy3 Select the team members4 Brief the team on the Implementation5 Consider the teamrsquos requests6 Provide team members with individual plans and documents7 Monitor team progress and support the Implementation
I n vo l ve m a n a g e rs a n d s t a f f
I m p l e m e n t gt
Purpose
To raise the awareness and knowledge of all affected managers and staff so they willsupport the Implementation
Why i nv o l v e m anagers and s ta f f
When people understand why a new service is being implemented and howit directly affects them they will be more comfortable with theImplementation process and will not resist the change as much
W h o d o e s t h i s t a s k
CIB Project team members will do this task but in collaboration with thesenior managers of the service or section
It is important that the senior management team be seen to support the
changes If the change is significant a senior management meeting chairedby the Mayor or Commissioner may be preferred
How to P roceed
1 Determine the service staff that needs to be briefed on the Implementation2 Prepare the briefing materials3 Organize venues questionnaires input forms presentation materials facilities
and presenters4 Promote the briefing event and issue invitations to staff5 Hold the briefing event and seek staff inputs6 Collate and consider all staff inputs7 Amend the Implementation plan if necessary
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Plan the change p rog ram
I m p l e m e n t gt
Purpose
To develop a detailed plan of tasks and their timing so the Implementation isthorough and concludes according to the overall schedule accepted by Council
W h y p l a n t h e c h a n g e p r o g r a m
In some cases the Implementation plan that has been prepared to-datehas been to satisfy the feasibility and affordability question Organizing anImplementation team will also require an Implementation strategy andsome planning information
However these plans may not be in sufficient detail that will provideadequate information to the team members so they can complete the taskand deliver the outputs according to the needs of the new service
Additional information will likely be needed and may include
Defining lower level tasks and specific outputsExample outputsSketches or plans of a changed facilityRough outline of a new form or documentRough flowchart of a new computer programPhotographs of a similar installation orA map showing the boundaries of the project
The level of detail should be equal to the degree of management andmonitoring that is necessary to minimize the risk of a task being faulty orlate and the degree of direction necessary to ensure the task is completedproperly
W h o d o e s t h i s t a s k
Where a new service is being implemented concurrently in many areasthe CIB Project team should plan a Change program
Where there is some latitude or decision making at the local level theplanning should be done by the Implementation team at the local level
How to P roceed
1 Determine whether or not a Change program needs to be defined at the locallevel or the central level
2 Assign responsibility to develop the Change program3 Develop the Change programs (detailed implementation plan)4 Verify that all Change programs are consistent with the overall Implementation
plan finish dates estimated resources and costs5 Approve the detailed Change programs6 Encode the Change programs with a Version control and or approval date and
the name of the approver
Document se rv i ce s tandard s andprocedures
I m p l e m e n t gt
Purpose
To document the service standards and operating procedures of the improved serviceso that service staff and customers have a consistent understanding of how the servicewill operate and what performance level is expected
Why doc um ent s er v i c e standards and p r oc edures
The documentation of Service standards will establish a consistentunderstanding between customers and service staff on exactly how theservice will operate and what performance standards are expected
The Service standards should clearly document
A description of the serviceWhere the service is obtained fromWhat time the service is available
How the customer accesses the serviceWhat inputs the customer needs to makePrice of the serviceThe performance of the service
Speed of deliveryQuality of the deliverablesLevel of customer satisfactionLevel of access
What to do in case the service fails or the customer wishes to lodge a complaintConfidentiality of the service informationDependence upon other providers or utilities that Council cannot be heldaccountable for should a disruption occur with their services (electricity watersupply etc)
The service procedure should be in sufficient detail that any Council staff member can deliver the service process by referring to the serviceprocedure The procedure should explain
What the input trigger point is to commence the procedureWhen should the procedure be commencedWhat specific actions are requiredWhat forms or computer programs to useWhat outputs are createdWhat approval levels are requiredWhere the outputs are deliveredWhat to do if an exception occurs andThe overall timing of the individual tasks
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W h o d o e s t h i s t a s k
For a small change to a process that is consistent across the whole of Council the CIB Project team can complete this task
Where the improved service is large and must be delivered in a consistentmanner across the whole of Council the service specification can bedrafted by the CIB Project team and then it should be approved by theCouncil
Where the new service and procedure is unique to an area then the localImplementation team should document the Service standards andprocedures in collaboration with the local service manager and their staff
How to P roceed
Define the service standards
1 Obtain and review your Councilrsquos standards for documenting Service standardsand operating procedures
2 If the above is not available then define how Service standards are to bedocumented and version controlled in your Council
3 Define the performance standards for the service in respect ofTimeliness
QualityCustomer service and satisfactionAccess
4 Define the other components of the Service standard5 Develop a publication and distribution strategy
Publication format and medium options areService brochureCouncil internet siteCouncil Service directoryService posterSign board etc
Distribution options areAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Publish and distribute the Service standards in the agreed format
Define the operating procedures
7 Obtain and review your Councilrsquos standards for documenting operatingprocedures
8 If the above is not available then define how procedures are to be documentedand version controlled in your Council
9 Process map the improved service (how it will operate)10 Agree the process map with the service manager11 Develop a publication and distribution strategy
Publication format and medium optionsProcedure manualLoose leaf paper pagesCardsIntranet siteElectronic document on a central server
Distribution options
All managers in the CityAll employees in the CityAll service staff involved in the procedureOn a request basisAnybody using the Intranet or Internet
12 Document the service procedure using the agreed format and medium13 Approve the new procedure and register it in the Procedure index (or version
control)
D e p lo y p ro ce d u re s a n d t r a i n s t a f f
I m p l e m e n t gt
Purpose
To provide information and direction to all service staff so they can deliver the improvedservice according to the improved design and achieve the expected serviceperformance targets
Why dep loy p roc edures and t r a i n s t a f f
Service staff will need very clear direction on what procedure is to befollowed in the delivery of an improved service
Service procedures are often written and forgotten held in a filing cabinetor in some managerrsquos office Very often the operating procedures are out of date not distributed to relevant staff have pages missing are out of dateand are not version controlled
In these circumstances it is little wonder that service staff inherit a processfrom their predecessor invent their own process evolve the process overtime to meet changing needs and eventually have a process that is uniquecomplex and inefficient
Operating procedures need to be
Quickly accessible to all staff delivering the serviceUp-to-date and complete and
Clear and understandable to the service operator
Operating procedures can be distributed to relevant staff using
Paper based manuals with version control and serial number controlIndividual pages that can be inserted into a book or manualIndividual ldquocardsrdquo that can be filed in a ldquocard boxrdquo for quick accessIntranet site using an electronic index or find function to each pageAn electronic ldquomanualrdquo located on a local area network incorporating an electronicindex or find feature (eg MS Word document with a table of contents)
In addition to deploying the operating procedures to all relevant staff it isimportant that staff are trained in the new procedure and have theopportunity to practice the procedure experiment with exception conditionsrole play a difficult customer or transaction and contribute to the furtherrefinement of the procedure
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Training on the procedure can be delivered face to face using a videotraining ldquotaperdquo using a workshop with service staff or a formal class roomenvironment
Training can be scheduled
Whenever the process changesOn an regular cyclical basis covering both changes and existing proceduresFor new staff or staff re-assigned to a new position processOn a request basis orIn response to an unsatisfactory result from an internal audit program
At all times staff should feel confident that they are performing their workaccording to the designed process and within their level of authority
Should they feel unsure of any aspect of the process or authority theyshould have access to the operating procedures for personal referenceand to training and support should the procedure prove inadequate
W h o d o e s t h i s t a s k
The service manager responsible for the service staff should deploy theoperating procedures and train their staff because it is essential that theservice manager be in control of their service and take ownership of it
If however staff training is a significant step within the Implementationthe service manager should seek assistance from the Councilrsquos internaltraining resource or an external trainer the CIB Project team or theImplementation team whichever is the most appropriate
How to P roceed
1 Nominate the staff that requires training in the new procedure2 Decide who will deliver the training and when3 Decide upon the training medium and approach
Face to face trainingVideo showWorkshopTeachPractice
ExperimentRole playProgressive or all at once
4 Develop the training materialsOperating proceduresCase studiesRole playsPractice transactions etc
5 Publish all the required material for distribution to the staff6 Organize a training venue facilities and computer access if required7 Deliver the training8 Seek staff feed back on operational difficulties or training deficiencies9 Re-dress operational difficulties or breach in the procedure
10 Update staff records to reflect their training and new skills
Tra in cus tom ers and supp l i e rs
I m p l e m e n t gt
Purpose
To raise the understanding of customers and suppliers on how the improved service isto operate and what specific actions are required from them to ensure service
performance can be achieved as specified
Why t r a i n c ustom ers and s upp l i e r s
In all municipal services there are customers service staff and suppliers(both internal and external) and each of these groups of people will have aninfluence on how the service operates
Customers often provide inputs such as information documentsapplications and requests and should the Quality of any of these inputs bepoor then the service will not operate smoothly and performance will suffer
Likewise with suppliers if they supply poor Quality inputs such asconsumables computer services constructions and contracted services then
the service will not operate as planned and again performance will suffer
It is essential therefore that customers service staff and suppliers are ldquotrainedrdquo in how to work the service so that good performance is achieved
We have already addressed service staff training in the previous task sothis task will focus upon customers and suppliers
Often customers are not trained in how to use a service and they obtainthis knowledge through making mistakes and being corrected throughmany visits to achieve what should have been achieved within one visit andthe resubmission of documents to correct earlier mistakes
Initial weaknesses in the knowledge can be overcome in time with serviceexperience but this does not resolve the inefficiencies that are created by
the first time customer or the infrequent customer
You can see how well the airlines train us as customers to ensure we checkinto the airport one hour before departure have our ticket and passport withus and only bring a limited amount of baggage All of this information issent to every passenger no matter how frequently they fly Imagine theairport chaos is passengers arrived late did not have their ticket or passportavailable and brought too much baggage
Similarly with a municipal service customers need to have knowledge of
Where to access a municipal serviceWhat actions the customer needs to take to access the serviceWhat information needs to be suppliedWhat lead time is required to access the service andHow much the service will cost
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Much of this information will be contained in the Service charterstandards but often this information is not provided to the customerunless it is requested or after commencement of the service
Customer training is necessary for the customer to make efficient quickand painless access to the service
Customers do not need training in all of the detail of the service but theydo need to be aware of the essential issues or be able to find out about
the essential issues prior to accessing the service for the first time
Training can be delivered through a number of mediums such as
1 Internet access to the municipal web site that provides basic instructions2 Service directory books published and provided to every household3 A public reception counter located in strategic locations where customers often
frequent (eg shopping centers business districts etc)4 A telephone hot line that will provide basic verbal advice5 ldquoAdvertisementsrdquo in news papers and other printed medium6 ldquoAdvertisementsrdquo on television or radio7 A service brochure that can be mailed to the customer upon request or attached
to another document that has some association with the changed service
Medium examples are
1 How to lodge a building application and downloadable application forms allavailable from the City Internet site
2 A service directory setting out the service description contact telephonenumbers and basic instructions on how to access the service
3 A ldquoCity Shoprdquo located inside a shopping mall that looks like a retail shop andprovides basic information about Council services
4 A telephone hot line number such as 7777777 that connects the customer tothe Seven Seas Municipal Council Help desk
5 One page advertisements that illustrate the new one-way street map to assistdrives to navigate around the city on the new one-way street design
6 One minute advertisement on television that illustrates how a responsible drivershould obey parking limitations in the City business district and what fines willbe incurred should they over stay the time limit and
7 A service flyer brochure that explains how to use a ldquoLoading zonerdquo in the centralbusiness district that is mailed to the vehicle owner with the vehicle registrationrenewal advice
W h o
The Service manager in collaboration with the Municipal Public InformationOfficer should complete this task
This task may also be assigned to an external professional advertisingagency that has dealt with publicity for other government services
How
1 Define the customer and supplier categories that require training2 Define the training needs or the change in customer supplier behavior that is
required3 Determine the best training medium to be used to reach these customers and to
achieve knowledge retention
4 Negotiate with participating parties such as TV stations other agencies for theirsupport
5 Agree upon a training schedule6 Develop the training materials that meet the needs and fit with the chosen medium
and participating agencies7 Deliver the training as scheduled8 Measure the learning and behavior change9 Assess the learning and behavior change and schedule further training as required
Recogn ize and rew ard success
I m p l e m e n t gt
Purpose
To Recognize and reward service staff the Implementation team customers andsuppliers for their contribution to the successful implementation of the improvedservice
Why rec ogn i z e and r ew ard s uc c es s
Everyone enjoys and appreciates recognition and reward for theircontribution to a successful project or improved service
By recognizing peoplersquos contribution they will be more satisfied with theirinvolvement and will support your municipality in the future with furtherservice improvements
Recognition is not costly and can take many forms such as
Letter of thanks addressed to the individual and signed by a senior officer (egMayor or Commissioner)Public ceremony where individuals are presented and issued a certificate of appreciation (special event or at the Council meeting)Newspaper advertisement or public posters naming individuals or groups (includingthe customers and suppliers) that have contributed to the project and thankingthem for their contributionsTV broadcast of a site visit by the Mayor where the Mayor publicly describes theimproved service and names the groups of staff that have contributedPoster showing team members displayed in the municipal reception hall andMeet with the Mayor Councilors or Commissioner and describe the team membersrsquo experiences and achievements with the project
Rewards in the form of bene f i t s may be also considered but in manycultures this is not used The benefits may include
Once off financial bonusAdditional holiday entitlementsAdditional education days andor cost subsidy entitlementsBenchmarking visit to a neighboring city or countryElevation in rank or status with a commensurate salary increaseIssue a gift certificate that offers admittance to a relevant event or purchasingpower at a retailer of related equipment or consumablesIssue a physical gift such as a pen office equipment office computer referencebook or relevant equipmentRenewal of an office vehicle or upgrading of an office vehicle andExtended usage of an office vehicle
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W h o d o e s t h i s t a s k
The CIB Steering Committee should decide upon the reward andrecognition events and benefits
The CIB Project leader may be asked for their input
This may also need to be done in collaboration with the Human ResourceDepartment within the municipality and or the senior politicians such as
the Mayor
How to P roceed
1 Decide upon the event or results that define the end of the Implementation2 Measure the degree of success the Implementation has achieved3 Define the people or groups that should be recognized for their contributions4 Decide upon specific individuals or staff groups that should be offered benefits5 Decide upon the method and timing of the recognition6 Decide upon the timing form and value of the benefits7 Conduct the recognition events8 Issue the benefits to individuals9 Seek independent views on the degree of satisfaction with the celebration events
and reward benefits and note any dissatisfaction for future reference
U p d at e t h e m e d i a
I m p l e m e n t gt
Purpose
To provide information and evidence to the media with the expectation the media willpositively report upon the achievements of the municipality in itrsquos serviceimprovements
W h y u p d a t e t h e m e d i a
Service improvements need political support to initiate them and approvetheir funding
That support will come from elected politicians that have a strong mandateto improve municipal services
That mandate will come from the electorate by them electing politiciansbased upon their performance That performance can only be known frompersonal experience and constructive reporting in the media
Therefore to sustain a continuous improvement process and develop thisinto a culture of the municipality the media must positively report all of the improvement achievements made by the city and give credit to thepoliticians staff and suppliers that have contributed to that improvement
With this reporting the electorate will develop confidence in their currentcouncilors and re-elect them based upon their positive performance Thecouncilors in turn will likely support on-going service improvements andpromote the CIB process amongst their peers
Reporting CIB achievements to the media is critical to the development asustainable CIB culture in your municipality
W h o
The Public Information Officer (or similar) will complete this task
It is likely that your senior managers or your Mayor will be interviewed andquoted in the media on specific improvement projects
The progressive collection of evidential material may be delegated to one of the Implementation team members as a specific task
How to P roceed
1 Maintain a record of all current and completed CIB projects2 For each CIB Implementation progressively build up evidential material on the
success and outcomes of CIB projects as they progress with their implementation
Customer interviews (Video and recorded)Supplier interviewsService staff interviewsPhotographs of changes (Video and still)Key Performance Measure trends (use independent data collection)Progress reports to the Steering Committee
3 Decide upon a media release strategy when how and who to4 Develop media release documents consistent with the media strategy5 Include customer interviews6 Include photographs Include KPI trend data7 Release the above information to the media8 Coordinate media interviews with senior managers and the Mayor or councilors as
requested9 Monitor media reports and validate their accuracy
10 Correct any inaccurate or misleading media reports11 Report to the Steering Committee (or Council) on the extent of media coverage in
respect of your CIB projects
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Susta in
The Sustain phase of a CI project is where all of the changes that havebeen successfully implemented during the Implementation phase are nowput firmly in place and the new service delivery becomes the normal way
I ssues conce rn ing sus ta in ing the changed
process
There are a number of issues to be considered
The original recommendations and the changes that were implemented may notin fact be ideal and through the imperfect design and decision process you mayhave made some assumptions about the service or the way in which thecustomer users the service that have now proved to be untrueIt is important therefore that you seek the opinions of your customers and staff on how they see the new service operating and whether or not there are anyflaws in the service or if with a small amount of additional effort the servicecould be improved yet furtherOften the management team and service staff will assume that with the deliveryof a ldquogoodrdquo service then the service objectives will be achieved for example if we deliver excellent education so that children and young adults will achieveemployment the assumption is therefore that with a good education you will geta job we will never know this unless we measure whether or not school leaversactually are employedWhen an imperfect service results and you can see weaknesses in the outputs of the outcome is not being achieved then this is the time to make the minorcorrections to make the service better as was your objective in the first placeOften the CI project team and the Implementation team will simply accept theminor failings of the changes and are reluctant to make that extra bit of effortto achieve the original goals ndash maybe they are tired and exhausted from all of the previous effort ndash donrsquot give up make those final adjustments and you will
end up with the results you long forAs the new service is delivered it is important that it receives appropriatefunding in the future so that the service standard does not deteriorate To dothis the budget assumptions regarding output costs volume of outputs deliveredforecast demand levels and demand dampening strategies all need to be inputto the budget considerationsYou owe it to the customer a clear indication of the service standards you arepromising to deliver including response times Quality customer satisfactionfee levels and access This promise can be expressed in a ldquoService charterrdquo or ldquoService descriptionrdquo and once issued you will be under an obligation to fulfillyour promiseTo ensure that the new service and its service processes are delivered into thefuture you should be monitoring the key performance indicators for this serviceto ensure that the standards are achieved but also you should look at theprocesses to ensure they are being complied with Most municipalities use anInternal Audit resource to verify these items and the Auditor reports to thecouncil with their findings and
Finally once you are happy that the service is normalized and is operating in asustainable manner it is time to celebrate your success
The sustain phase of a CI project involves the following six tasks
1 Accept feed back on new procedures2 Measure on going performance3 Adjust to counter poor performance4 Update budget assumptions5 Update the service standards6 Audit compliance
Gather feed back
Susta ingt
Purpose
To receive constructive feedback on the improved service or changed process fromcustomers suppliers and service staff so that any initial problems are resolved andexpected improvements are fully realized
W h y g a t h e r f e ed b a c k
A new process or service will have been developed based upon what webelieve is correct at the time of its design and development
This will include how we believe the customer will react to the new servicehow the suppliers will provide their inputs to the new service and how ourstaff will deliver the new service Our most important belief is that theimproved service will deliver the benefits that we expect
Many of these beliefs will eventuate and a better service will result howeversome of our beliefs and assumptions may not eventuate and we may needto correct the new service to fully realize its potential
It is important therefore that we seek feedback on the improved servicefrom our customers suppliers and service staff so we can be sure theimproved service is operating as planned and the benefits are being realized
W h o
The CIB Project team does this task
Conducting a customer or supplier survey and collecting the survey resultsmay be delegated to the Implementation team or to an external surveyprovider
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H o w to p r o c e ed
1 Decide what feedback should be collected and whenService difficultiesCustomer satisfactionSupplier satisfactionHazards or risksAccessResponsiveness
2 Decide upon the customer supplier staff groups to participate
3 Plan the feedback approachSurveyWorkshopFocus groupInterviewOpinion box
4 Prepare the survey instrument5 Test the questionnaire6 Conduct the surveys focus groups or workshops7 Collate and analyze the results8 Determine the changes necessary to further improve the new service
M e asu re o n -g o i n g p e r f o rm a n ce
Susta ingt
Purpose
To measure the ongoing performance of the improved service to ensure the inputsare being correctly supplied the outputs are being delivered as planned and thebenefits from the service are being realized as expected
W h y m e a su r e o n - g o i n g p e r f o r m a n ce
As part of the service improvement process your team will haveaddressed changes to inputs the service process itself and will have setstandards of performance for the outputs Hopefully the service outcomewill be improving as a result
Where critical inputs have been improved in respect of their timelinessquality cost or our satisfaction level it may be necessary to measurethese inputs to ensure they are received in an improved form accordingto the new service design
To manage the improved service inputs and ensure they are supplied tothe service according to our design the improved or critical inputs shouldbe measured in respect of the aspect that is expected to improve
This may be the inputsrsquo
QualityTimelinessCost orOur service staffsrsquo general satisfaction
Where the service process has been changed or extended this should resultin a change in output performance as well as (in the longer term) a changein service outcome
In many cases service output standards will have been set and it will beincumbent upon the service staff to achieve these service standards
Outputs should be measured in respect of the aspect that is expected toimprove This may include
QualityTimelinessCostCustomer satisfactionAccess andAffordability
Finally it will always be the case that as a result of any improvement theservice outcome should improve This is the final measure that should betracked
W h o d o e s t h i s t a s k
The measure definitions should be defined by the CIB Project team
The data collection and reporting should be an ongoing responsibility of theservice staff
The monitoring should be undertaken by both the service manager and theCIB Project team
How to P roceed
1 Decide upon which inputs outputs and outcomes are to be measured2 Decide upon which aspect of these should be measured3 Define the performance measure4 Collect the performance data
gt5 Process the data and produce the performance reports6 Monitor the results and identify any failings in expected performance
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A d j u s t t o co u n t e r p o o r p e r f o rm a n ce
Susta ingt
Purpose
To analyze the results from the customersupplier and service staff feedback and the
performance results and take correctiveaction to ensure the improved servicereaches its expected performance
W h y a d j u s t t o c o u n t e r p o o rper f o rmanc e
By taking the results from the customer supplier and service staff feedback and the performance measure results you may find that thechanged service is still not performing the way you expected In this casecorrective action will be required to reach the expected performance level
The likely issues that will result will vary according to your service and theimprovements implemented but some issues may include
Customers are still confused about the new service and are still unsure of theirrole and responsibilities in service access and useSuppliers cannot meet the higher standards of performance for the inputsService staff are still unsure of the exact process and request further assistanceMistakes are still happening and the Quality of the service output is still poorThe outputs are still delivered late and do not reach the timeliness standardsThe output unit cost of the service is still too high and the fall in unit cost hasnot resulted andThere has been no change in the service outcome even though the outputperformance has improved
W h o d o e s t h i s t a s k
The CIB Project team completes this task
Some collaboration will be necessary with the service staff and theImplementation team to conduct the root cause analysis
How to P roceed
1 Identify implementation problems that need corrective action2 Complete a root cause analysis of each issue3 Select a preferred solution for each root cause4 Develop an Implementation plan for the preferred solutions5 Cost the additional corrective actions6 Present the Implementation plan and its costs to the Steering Committee7 Adjust the overall Implementation budget with the above approval8 Implement the actions according to the Implementation plan
U p d at e b u d g e t a ssu m p t i o n s
Susta ingt
Purpose
To update the budget assumptions in relation to service access service standardsoutput unit costs and demand management strategies so that future budget allocations
will provide sufficient funds to sustain the improved service
W h y u p d a t e b u d g e t a s s u m p t i o n s
When a service is improved and particularly if the service has beenextended to reach more customers it is important that the basis of budgeting (budget assumptions) takes to account the changedcharacteristics of the new service so that adequate funds are provided inthe following years to sustain the new service
In particular if any of the following aspects have changed then the budgetwill definitely need revising
Additional customers have been added to the service eg wider access to waste
collection more houses connected to the water supply additional medical clinicsestablished additional public toilets built service has been promoted and demandhas risenService staff have been increased to provide a better serviceService standards have changed and there is wider scope in the service definitionEfficiencies have been obtained by improving the service process or by introducingcomputer technology and the output unit costs are lessCurrent customers are provided with greater access to the service by extendingoperating hours or extending the number of access points
W h o d o e s t h i s t a s k
The service manager normally completes this task with support from the Financesection within the municipality
How to P roceed
1 Define the service scope ndash what the service is how it operates any changes to theservice over the last year and what is actually delivered
2 Calculate the last yearrsquos average output unit net cost3 Forecast the new yearrsquos output unit quantity 4 Adjust the output unit price (fee) based upon Council policy and inflation5 Multiply the new unit fee with the new forecast volumes6 Adjust the old average output unit cost for inflation and additional scope7 Multiply the new output unit cost with the new output unit volumes8 Calculate the net cost based upon output units9 Prepare a line item budget for the new year
10 Reconcile the two budgets at the net cost level to ensure resources are available tomeet the new demand
11 Adjust the service scope (standards) or output volume to achieve reconciliationbetween the output based budget and the line item budget
12 If the output volumes are reduced (compared to the forecast) a demandmanagement strategy needs to be specified and included in the adjusted servicescope or standards
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Update se rv i ce stand ards
Susta ingt
Purpose
To update the Service standards (or the Customer charter) to reflect the service as i twill be provided in the New Year in respect of its description access feestimeliness quality process and grievance redress
Why upd ate s er v i c e s tandards
As the Continuous improvement program reaches its conclusion and theNew Yearrsquos budget is formulated for the improved service you will becommitting to provide the new service to a level or standard that will bedifferent to what was delivered in the past
Customers staff and suppliers should all have a clear understanding of thenew service standard so they do not have unreal expectations and theywork to meet the standard
Following the approval of the New Years budget or the normalization of the improved service the service standard should be updated andpublished for the community
The service standard document should include
1 A description setting out what the service is and its purpose2 The level of access who in the community can access this service where do
they access and when3 The price or fee to pay for the service (if applicable)4 The responsibility of the customer at the time of accessing the service ie what
does the customer need to do5 The responsibility of the service staff ie what do they do to meet the needs of
the customer6 How quickly the service is provided ie what the response time is7 How accurate the service will be ie whether or not any faults are likely or
imperfections are tolerated
8 The level of customer satisfaction that is expected9 Exceptions that may inhibit service delivery ie any items that the municipality
is dependent upon that are outside the control of the municipality and shouldthese events happen the service may be affected
10 Confidentiality of any customer information or data held by the municipality11 Grievance redress process ie should the customer be unhappy with the
service how they can lodge a complaint or request the problem be resolved and12 The outcome from this service ie why is the service offered to the community
in the first place
The definition of key performance measures will be consistent with thestatement of service level set out in the Service standard however targetvalues will not be within the Service standard but documented in theannual Budget and periodical management reporting
For example
I n the Serv ice standard we may say that ourStandard is that alltelephone enquiries will be answered with 30 seconds of the call beingmade
I n the Budge t ( o r Serv ice p lan ) we may say that ourTarget is 90 of all telephone enquiries will be answered within 30 seconds of the call beingmade
The Standard is t he idea l to a im f o r
The per fo rmance ta rge t i s the degree to wh ich tha t idea l shou ld bea t ta ined
W h o d o e s t h i s t a s k
The Service manager develops the Service standard (or Service charter)
The Public information officer should provide the ldquoCorporate standardrdquo including logos format medium etc to be applied to the final publicdocument
How to P roceed
1 Understand your councilrsquos standards for documenting Service standards2 Obtain the previous Service standard and review its contents3 Review the recent changes to the service4 Define the new Service standard
5 Develop a publication and distribution strategyPub l i ca t i on format and mediumService brochureCouncil internet siteCouncil Service directoryService postersign board etc
D is t r i bu te toAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Document the Service standards in the publication format7 Distribute the Service standard document
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Aud i t comp l i ance
Susta ingt
Purpose
To identify any processes that have become non-compliant with the standingprocedures and may result in inefficiencies unacceptable risks or lead to poor
performance
W h y a u d i t c o m p l i an c e
To sustain the improved process the manager will be collectingperformance data and monitoring the actual performance level
In addition to this it is normal practice to Audit the improved process toensure the service staff are still conducting the service according to thedocumented procedures
The reason for this is that some non-compliant processes will inevitablycreep in and may take some time to show up in the performance measureor may not be significant enough to have an impact upon performance
Other non-compliant processes may have been implemented in good faithand in fact do have a positive impact on performance and these shouldbe considered for adoption into the procedures
Just because a changed process step is non-compliant this does notnecessarily mean it should be abolished it may be good to keep andstandardize it
Your Internal Audit program may look over all processes over a period of time but when a process has been significantly changed as in a CIBProject it should be audited around one year from the Implementationperiod
You have a number of options to conduct the audit they are
Conduct your own audit program for the serviceSeek to have the service included in the Internal audit programSeek to have the service included in the External audit programHold a staff workshop and have the staff review the standing procedures andopenly discuss actual non-compliance processes andHave some independent person role-play the customer document the actualprocedure followed as seen by the customer then reconcile this with thestanding procedure
W h o d o e s t h i s t a s k
The service manager should request to have their service audited forcompliance
Assistance may be called upon from the Internal audit function or from theexternal auditor to physically undertake the audit
How to P roceed
1 Decide upon who will conduct the audit and approximately when2 The auditor plans the audit program in respect of
What service processes will be auditedTiming of the auditStaff notification methodStaff who will participateStanding procedures that will be the reference pointMethod of reviewing the current processMethod of documenting non-compliance andHow the results will be reported and discussed
3 3 Notify staff of the internal audit schedule4 Obtain the current standing procedures5 Review current processes and reconcile with the procedures6 Document non-compliant processes7 Prepare the Audit report8 Discuss the Audit results with management and staff9 Agree on a course of action to correct non-compliant processes
10 Agree on a schedule to follow up the planned corrective actions11 Review the actual corrective actions and confirm back to management these are
complete and effective
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Ins t i tu t iona l i ze
Following the Implementation of your pilot CI projects it is time for yourmunicipality to assess whether or not it wishes to pursue ContinuousImprovement and Benchmarking as a normal operating culture
If the decision is ldquoyesrdquo then the organization needs to establish the structure theinformation and the policy to make this happen
To ldquoInstitutionalizerdquo Continuous Improvement there are eleven tasks to complete
1 Plan for a full CI implementation2 Name the CI initiative
3 Link CI to rewards and recognition
4 Establish a CI BM library resource
5 Develop a service listing6 Identify pro-poor services as priorities7 Nominate CIB project8 Monitor CI project progress9 Overcome barriers
10 Create flexible decision making11 Build up internal CI capacity
If you are unfamiliar with the term ldquoInstitutional capacityrdquo or would like to understandmore about this subject go to An overview of what institutional capacity means
Pl a n f o r a f u l l CI B i m p l e m e n t a t i o n
I ns t i t u t iona l i zegt
Purpose
To establish a plan for the full implementation of Continuous Improvement andBenchmarking as the agreed techniques for achieving excellent customer satisfaction
on a sustainable basis
W h y p l a n f o r a f u l l CI B i m p l e m e n t a t i o n
To institutionalize CIB in a sustainable manner a number of facilities anditems need to be in place
These range from human capacity to systems facilities and require veryspecific implementation tasks to ensure their completeness andeffectiveness
Establishing a formal CIB implementation plan for the institutionalization of CIB will go a long way to making this happen and within a time frame thatis acceptable to your Council
There are seventeen tasks in this Phase some can be implementedconcurrently to shorten the implementation period
W h o d o e s t h i s t a s k
The CIB Steering committee will plan for the full implementation of CIB
H o w to p r o c e ed
1 Seek a formal resolution from your Council that your municipality will adopt CIB2 Advise all managers and staff that CIB is now a Council policy and all staff shall
comply with this policy3 Review all of the tasks within the Institutionalize phase as set out in this Toolkit
4 Develop a CIB Implementation plan5 Seek Council approval of the CIB Implementation plan6 Issue the CIB Implementation plan
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N a m e t h e CI B i n i t i at i ve
I ns t i t u t iona l i zegt
Purpose
To decide upon a unique name for the CIBinitiative so the initiative is easilyrecognizable and memorable and clearlycoveys the objective of council which is to
continuously improve its services to itscommunity and particularly the poor
W h y n a m e t h e C I B i n i t i a t i v e
For the CIB full implementation to succeed it needs to be elevated inimportance be recognizable and memorable with all service staff and beclearly supported by council the mayor and the senior management team
Choosing and promoting a unique program name should achieve the ldquorecognizable and memorablerdquo objectives The more unique and strikingthe choice the more memorable the program should be
The name needs to also convey the objectives of council being the
continuous improvement of municipal services
Examples from other cities include
PR ID E - an acronym used in Australia by one city meaning Promoting andRecognizing Individuals when Delivering ExcellenceSPRING - an acronym used in the Philippines meaning Simplifying PRocesses INGovernmentNI RANTARA - a name used in Bangalore India that means to continuouslyimproveSI P an acronym used in Papua New Guinea that means Service ImprovementProgramDO BETTER a name used in Australia to reflect the intentions of a business tocontinuously improve its performance
W h o d o e s t h i s t a s k
The CIB Steering committee should develop a choice of names but it islikely yoursquore council will approve the preferred name logo and theirapplication
How to P roceed
1 Agree a method to generate ideas for name choices logo colors and applicationCompetitionWorkshopBrainstormResearch
2 Conduct the agreed method and generate a list of names logos colors etc3 Critique the suggested names and vote on a preferred name4 Submit a preferred name and some alternatives to council for their approval
5 Seek councilrsquos formal endorsement for their choice of name6 Advise senior managers and staff of the name choice7 Have the Public information officer issue a press release that explains councilrsquos
policy on CIB and use of the chosen name
L in k CI B t o r e w a rd s a n d re co g n it i o n
I ns t i t u t iona l i zegt
Purpose
To develop and implement a reward and recognition system that will motivate servicemanagers and staff to seriously pursue Continuous Improvement (ldquoCIrdquo) in their service
W h y l i n k C I B t o r e w a r d s a n d r e c o g n it i o n
Continuous improvement may not be sustainable unless service staff ismotivated to pursue service efficiency and excellence Continuousimprovement programs require extra attention and effort and any changeprocess has risks of failure
There will be a natural reluctance to volunteer extra effort or to acceptadditional risks unless there are rewards and recognition to make thisworthwhile
There needs to be a policy and processes that reward managers and staff for their extra efforts and extra risk taking and their achievements inimproving their services
Recognition and reward options that may be considered include
Additional annual leave daysAdvancement promotionPublic recognitionFinancial bonusPaid educationPaid study leaveAdditional facilities or entitlements
Any reward and recognition process should be an integral part of thePersonal Performance Appraisal system
W h o d o e s t h i s t a s k
The Human Resources section should develop the rewards and recognitionpolicy and processes and have this endorsed by council
In some municipalities employee unions may need to be consulted and localawards or employee ldquocontractsrdquo may need to be modified to incorporate thispolicy
How to P roceed
1 Seek councilrsquos authorization to develop a proposal for an effective reward andrecognition policy and process
2 Develop the draft policy and a process concept for submission to council3 Seek union and staff representative bodies endorsement of the proposed policy
and process concepts4 Seek council endorsement of the proposed policy and process concept5 Advise all affected staff of the new policy and the process concepts6 Implement the new policy and develop the new processes7 Request Internal External Audit to report upon the correct use of the reward and
recognition policy and process and its effectiveness
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Estab l i sh a CI B l i b ra ry r esource
I ns t i t u t iona l i zegt
Purpose
To provide a supportive working environment and a source of knowledge to facilitatefuture CIB project teams so they perform to their maximum ability
Why es tab l i s h a C IB l i b ra r y r es ourc e
CIB project teams require support and facilities in the form of
Space to display the current status of all active CIB projectswith their planned and current status
Space to display CIB team members contact details andmethods of consulting with them on any CIB project relatedmatter
Space for the entire team to meet and discuss issues in theirproject
Space to display service flowcharts examples pictures andother materials generated from their project
Telephone and a private area from which they can telephonecustomers suppliers and staff to interview them on the projectservice
Computer equipment and access to the internet so they canresearch potential Benchmarking partners accessBenchmarking information prepare questionnaires processperformance information and prepare reports
Space to hold and display example information such asmunicipal plans and annual reports service charters service
offerings promotion material training materials CIBrecommendations CIB performance measures and best practiceperformance customer and supplier surveys and
Space and facilities to train CIB team members that have nothad the experience of participating in a CIB project
An example is the Cebu SPRING Room
W h o d o e s t h i s t a s k
The CIB Steering committee should authorize the establishment of the CIBLibrary resource center and the CIB Working group should carry out thenecessary tasks
The Facilitator will be able to provide expert assistance in respect of theCIB Library inventory and any IT equipment that is required
How to P roceed
1 Determine the needs of future CIB project teams2 Develop a concept plan for the CIB library resource3 Cost the CIB library concept plan4 Approve the concept plan and cost budget5 Implement the plan6 Promote the use of the CIB library to all CIB teams7 Monitor the CIB library utilization and the teamsrsquo satisfaction with the facility
Deve lop a se rv i ce l i s t i ng
I ns t i t u t iona l i zegt
Purpose
To prepare a listing of all municipal services and their current performance status sothat poor performing services can be identified prioritized and nominated for a CIBproject Generally a local government will deliver around 100 services and this numbershould provide adequate detail and focus for you to prioritize services for improvementAn example listing of services is provided
Why dev e lop a s er v i c e l is t i ng
Continuous improvement as a process needs to focus upon a group of actions or activities a product or a service
A service in the local government context is a group of activities thattogether satisfy a specific need of the community A service can be brokendown into sub-services so the CIB process can deal with specific issues andparts of the bigger service can be identified as priorities for improvement
For example ldquoWaterrdquo may be defined as a service but this can be brokendown into sub services such as
1 Water catchment2 Water storage3 Water treatment4 Water connection5 Water reticulation supply6 Water metering and billing7 Sewage billing8 Sewage collection9 Sewage treatment
10 Sewage disposal
Taking the above list of sub-services it may be the case in your citythat Water connect ion is not accessible to some parts of the communityand it may be this sub-service that needs to be improved In other citiesWater metering and billing may be a problem and in other cities Watercatchment may be an issue
It is best to collect service information at the top service level first then at
a later time collect information at the sub-service level
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Generally a local government will deliver around 100 services and thisnumber should provide adequate detail and focus for you to prioritizeservices for improvement
Information relating to a service that can be collected may include
1 Service name2 Description3 Sub-service break down4 Number of current customers or volume of output5 The number of potential customers currently denied access to the service6 The severity and frequency of incidents of poor quality of the service or
incidents of customers with related sickness or health problems7 The severity and frequency of incidents of poor timeliness of delivering the
outputs and in particular when the timeliness is so sever it equates to denial of service access
8 The number of potential customers denied access to the service because it isunaffordable for them and
9 The frequency and severity of customer complaints about the service
When you decide upon what information is to be collected please considerthe basis on which you will prioritize the services for improvement (seeIdentify pro-poor services as priorities) because the basis will requireinformation that is being collected at this point
W h o d o e s t h i s t a s k
The CIB Working group should undertake this task but it will requireparticipation and cooperation from all service managers
The service listing can also be developed by
The service managers independentlyA specific project team set up to do this taskThe facilitator orA consultant hired to do this task
How to P roceed
1 Agree on what defines a ldquoservicerdquo2 Agree upon the information that is to be recorded for each service and or sub-
service
3 Develop the data collection method and resourcesQuestionnaire to each Director managerStaff interviewManager workshopUse financial budget costs center as a base
4 Collect the service data5 Process the data into a spreadsheet or computer file6 Return the service listing to the responsible managers for validation7 Correct the service listing8 Implement a procedure to keep the service listing updated
I d e n t i f y p ro - p o o r se rv i ce s as p r i o r i t i e s
I ns t i t u t iona l i zegt
Purpose
To identify and prioritize pro-poor services for improvement using the CIB toolkit
Why i den t i f y p ro -p oor s er v i c es as p r i o r i t i es
A pro-poor service is a service that provides the minimum basic needs of acommunity in respect of
1 Water2 Waste collection3 Sewage and sanitation4 Electricity energy5 Education6 Medical and hospital7 Housing8 Communications9 Employment or sustenance
The m in imum bas ic ser v ice leve l p rov ides
1 Access by all members of the community that need it2 A Qua l i t y output (ie fault free) that is safe hygienic and does not risk the health
of the service user3 A Time ly output that does not inhibit service access4 Pricing that is a f fo rdab le and does not inhibit service access and5 Adequate customer sa t i s fac t i on
Should any of the above services have
1 Sections of the community denied access to the service2 Outputs that in some way may risk the health or well being of the customer3 Outputs that are not delivered in a timely manner and ultimately restrict access to
the service4 Prices that are unaffordable for some in the community and ultimately restricts
their access or5 Customers that are generally dissatisfied with the service
then that service should be identified as a priority for improvement
The grading of the service seriousness should be based upon
The number of potential customers currently denied access to the serviceThe severity and frequency of incidents of poor quality of the service or incidentsof customers with related sickness or health problemsThe severity and frequency of incidents of poor timeliness of delivering theoutputs and in particular when the timeliness is so sever it equates to denial of service accessThe number of potential customers denied access to the service because it isunaffordable for them andThe frequency and severity of customer complaints about the service
The grading should be evidenced by data that has been collected for eachservice (refer earlier task ldquoDevelop a service listingrdquo)
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W h o d o e s t h i s t a s k
The CIB Working group should complete this task however the finaldecision on whether or not a specific service should be improved using theCIB toolkit will remain with the CIB Steering committee (see Approve thisCIB project within the Organize phase)
How to P roceed
1 Obtain the Service listing prepared in the preceding task2 Agree upon the definition of a ldquopro-poor servicerdquo3 Identify pro-poor services that currently have inadequate performance4 Grade these services according to their seriousness
N o m i n a t e CI B p ro j e c t s
I ns t i t u t iona l i zegt
Purpose
To decide which service or components will be the subject of a CIB project and tostate the expectations for improvement from the project
W h y n o m i n a t e CI B p r o j e c t s
The CIB Service nomination is a formal process to clearly set out theexpectations of the Steering committee in respect of improvementsrequired for a particular service
The nomination information has four important elements
1 The service or service components that is to be improved2 The expectation for improvement or the objective3 The start and end dates and4 The CIB Project leader
The nominated service needs to be very specific Nominating the service
as ldquoPublic healthrdquo or ldquoEducationrdquo will not provide adequate informationwith which the project team can focus its attention A better specificationwill be ldquoEducating the community on public health issuesrdquo or ldquoFood vendorlicensingrdquo
The expectation for improvement should be specified in quantifiable termsif possible An example may be ldquoDecrease the number of reportable foodpoisoning incidents from food vendors by 20rdquo In this way we canobjectively measure the success or otherwise of the CIB project
The start and end dates for the project need to be set relative to thecapacity of the likely team members to commence and conclude theproject Seasonal demand other projects normal work capacity and publicholidays need to be considered
The project team leader should be nominated at this time because thereneeds to be one person that holds the accountability for progressing theproject The team leader has the responsibility for marshalling the team andcommencing the CIB project with the Organise phase
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but much of thework may be delegated to the CIB Working group
How to P roceed
1 Obtain the listing of pro-poor services identified as priorities for improvement2 Decide the objectives or the expectation for improvement3 Decide the approximate start and end date4 Decide the CIB Project team leader
5 Complete the CIB Service nomination form
M o n i t o r CI B p ro j e c t p ro g re ss
I ns t i t u t iona l i zegt
Purpose
To monitor the progress of all current CIB projects so that any delays difficulties orbarriers may be dealt with or instructions provided on how to maintain the projectrsquosschedule
W h y m o n i t o r CI B p r o j e c t p r o g r e ss
As each CIB project advances it is likely that some difficulties and delays willarise Many of these will be capably dealt with by the team leader butothers may need the support of the Steering committee
We refer to the most likely problems and issues as ldquoBarriersrdquo and these aredealt with in a separate page ldquoBarriers and how to overcome themrdquo
In the early years of a CIB pilot implementation there may only be ahandful of active projects at one time but as the initiative gathersmomentum and more projects are commenced it is conceivable that manyprojects will be active at once
In the Philippines a large regional city had approximately twenty CIBprojects running concurrently
When the number of active projects exceeds ten it is time to considerreviewing their status by exception
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Exception means that where a project is running according to its originalplan and the team leader has no issues or concerns then the SteeringCommittee does not look at that project in detail
On the other hand where a project is seriously late or has some issues ordifficulties that cannot be easily resolved or it seems the projectobjectives may not be achieved or the team leader is seeking assistancethen the Steering Committee should carefully review this project andprovide the necessary assistance
The approach should be that all projects team leaders provide a monthlystatus report these reports are summarized onto a summary list oneperson reviews this list and identifies those projects that requireCommittee review A set of ldquotraffic lightsrdquo is one method of flagging therequirement for review
W h o d o e s t h i s t a s k
The CIB Steering committee completes the monitoring using updatedproject status reports provided by each CIB project team leader
Each CIB project leader should provide a Project status report on amonthly basis (or more regularly if required)
Where the Steering committee monitors only the summary report byexception the facilitator or a member of the Working group will need tosummarize all of the projects and ldquoflagrdquo those requiring Steeringcommittee review
How to P roceed
1 Have ldquoReview project progressrdquo as a standing agenda item at the regular CIBSteering Committee meetings
2 Brief each CIB project manager on the requirement to provide a monthly projectprogress report
3 Receive and collate monthly CIB project progress reports
4 Summarize the projectsrsquo status on a Summary report
5 Review each project and flag those requiring SC attention
6 Review CIB projects by exception
7 Agree on the root cause of any project problems8 Decide upon a course of action9 Write up the minutes of the meeting and issue them to all members
10 Advise the CIB project leader of the required action
B ar r i e r s an d h o w t o o ve rco m e t h e m
I ns t i t u t iona l i zegt
Purpose
To identify Barriers to the successful implementation of your CIB initiative andimplement strategies to minimize them
W h y i d e n t if y B a r r i e r s a n d o v e r c om e t h e m
Based upon a survey held at a regional conference on improving municipalservices a work session discussed Barriers and how they may be overcome
The results of the work session showed the following Barriers to be the mostcommon and these would inhibit the implementation of improvements
Individual staff performance is not measuredStaff do not have a personal training program
Managers and staff are not remunerated according to their performanceBudget allocation and justification method is weakProvincial or Central Government hold the power of decision makingManagers are not rewarded or recognized for improving performancePeers do not adequately support managers when change programs falter
These are ldquofundamental barriersrdquo to change and need to be dealt with at thewhole of municipal organization level It is not effective to deal with theseat a service level or department level because this would raise inequalitybetween those staff involved and those not
The CIB toolkit can be applied to address your priority Barriers Theapproach should be to
1 Organ ize a team to look at the Barrier(s)2 Ana lyze the Barriers particularly in completing a staff (customer) survey
3 Benchmark how other municipalities have dealt with the same issue4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff and managers to
adapt
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but in collaborationwith internal departments responsible for Human resource managementStaff training Finance and the Council secretariat
How to P roceed
1 Identify local Barriers that will definitely inhibit the successful implementation of your CIB initiative (use the Assessment of Barriers to change tool )
2 Identify the priority Barriers (those you wish to minimize in the short term)3 Decide whether or not these priority Barriers can be dealt with collectively or
individually
4 Complete a CIB Project nomination(s) to deal with individual or collective priority
Barriers
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Flex ib i l i t y i n dec i s i on m ak ing
I ns t i t u t iona l i zegt
Purpose
To delegate responsibility and accountability to managers and staff so themunicipality can operate in a flexible and responsive manner to meet the needs of its
community
W h y p u r s u e f l e x i b il i t y i n d e ci s io n m a k i n g
During the course of assisting many local governments with ContinuousImprovement and Benchmarking it has become evident that manygovernments are constrained by the lack of documented policy andprocedures poor staff training and limited delegation of authority andaccountability
In many cases simple decisions are not taken by the staff officer dealingwith the issue because they are either unsure of the correct decision tomake or do not have the authority or are not prepared to take the risk of a decision
In the end the decision is moved up the hierarchy of management andinevitably ends up with the most senior manager who is overwhelmed bythe numerous requests being made
Decision making then stalls and the customer becomes dissatisfied
A better model for fast and flexible decision making is
Have the policies of the government clearly documented so allmanagers and staff know the major business rules of theirservice (these may be documented as service specificationsservice charters or government by-laws)
Have all business processes clearly documented so that all staff
know exactly how to deliver a service and in particular whatdecisions they must make in respect of exceptional events orcircumstances
Train all staff in the processes they personally deliver orconduct ensure they know exactly how the process shouldoperate and the manner or method of their decision making toaddress exceptional conditions
Delegate decision making to do so to the lowest level in theorganizational structure that is commensurate with good riskmanagement knowledge skills age intellectual capacity andmaturity
Provide authority to the staff to make their decisions based uponthe level of delegation determined above
Encourage staff to make decisions on their own without referralto their superior but assist them to do so during their earlyexperience and
Monitor staff decision making using performance metrics orinternal audit programs to ensure decisions are made within thepowers of delegation and decisions are made correctly
The objectives of this model are
Customer requests are dealt with in the minimum amount of time
Decisions are made by the staff member closest to the actual request ortransaction and who is most knowledgeable about the detail of thetransaction
Decisions are made correctly and
The municipality is not put at risk in respect of
FraudCorruptionLitigationFinancial loss orEmployee or customer accidents or injury
W h o d o e s t h i s t a s k
The Mayor Chief Commissioner or Chief Executive should undertake thistask
They may seek assistance from the CIB Working group or the HumanResources Branch of the organization
How to P roceed
1 Develop a model for flexible decision making2 Undertake an audit to determine the municipalityrsquos level of flexibilityresponsiveness delegation and accountability
3 Review the current legislation governing decision making powers and the degree of delegation that is possible
4 Develop a policy that requires flexible decision making underpinned withappropriate responsibility accountability and authority
5 Develop an implementation plan to deploy the above policy6 Implement the plan7 Repeat the audit to determine the improvement in the municipalityrsquos capacity for
flexibility and decision making
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Bu i l d up i n t e rna l CI B capac i t y
I ns t i t u t iona l i zegt
Purpose
To build internal capacity to conduct CIB projects quickly and effectively so that themunicipality can continuously improve its services efficiently and effectively
W h y b u i l d u p i n t e r n a l CI B c ap a ci t y
The capaci ty of an organization to Analyze a service identifyopportunities then implement those opportunities is often mistakenlyunderstood to be simply a set of analysis skills
In fact the capaci ty of an organization to improve includes
InformationSkills in analysis and innovationA culture of consultation and open communicationProject management skillsDocumented procedures and instructionsPublic information or public accountability andSupportive financial and performance monitoring systems
To ensure CIB projects are conducted in an efficient and effective mannernot only do the CIB teams need to have the technical skills to complete aCIB project but they must also operate within a supportive culture andstructure and have appropriate information methods and systemsavailable to them
Where the underlying capacity to change weakens or does not exist in thefirst place then corrective action or improvements need to be commencedso that CIB projects have a better chance of success
To deal with these capacity weaknesses you can apply the normal CIBtoolkit and address your priority weaknesses using a CIB project
The approach should be to
1 Organ ize a team to look at the Capacity weaknesses2 Ana lyze the weaknesses particularly in completing a customer survey3 Benchmark how other municipalities have dealt with the same weakness4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff managers
council and systems to adapt
The tool ldquoAssessment of current capacity to improverdquo is provided as anassessment framework or audit check list to facilitate your CIB Steeringcommittee to assess your capacity on a regular basis We suggestannually so that improvements or weaknesses can be monitored for theirchange
The above assessment tool can be altered to meet your own needs and isnot meant to be a prescriptive list
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task
H o w to p r o c e ed
1 Complete a regular assessment of the municipalityrsquos capacity to deliver CIB
projects (use the Assessment of Current Capacity to Improve tool)
2 Identify priority capacity gaps that need to be improved in the short term3 Decide whether or not each priority gap can be dealt with as a CIB project
4 Complete a CIB project nomination for those gaps that can be addressed as a CIB
project
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Success Stor ies
I n t r o d u c t i o n gt
These examples show some of the results possible with CIB - follow thelinks to find out more
Numerous improvements were achieved in the f i rst regional pro ject in
1998-2000 amongst these were the introduction of Customer servicedeployment of a solid waste daily collection service educating residents inwaste collection and re-cycling increasing on-street car parking andintroduction of a littering action team See Bangalore Cebu and Colombo forslideshows containing more information
From 1999 to 2001 Colombo Municipal Counci l (ldquoCMCrdquo) in Sri Lankacompleted a major exercise to introduce a solid waste collection servicefor the under-served communities Click here for a report on Colomboimprovements
From 1998 to 2004 Bangalore Mahanagara Pal ike (ldquoBMPrdquo) in India hasbeen pursuing service improvements on a wide front The service improvements haveincluded Solid waste collection Customer service Property tax assessment andcollection Vehicle parking Street vendors Footpath maintenance Public toilets and
Vocational training - click on the links for reports Many of these serviceimprovements have been targeted to the poorer communities Follow this link for asummary slideshow
Naga City in the Philippines has been pursuing equity and service improvements toits poor for many years Some of their major initiatives include subsidized landacquisition urban development building residentsrsquo capacity to engage governmentinstitutional support such as loan financing These improvements have been achievedthrough inclusive governance openness with the community and engagement withkey stakeholders and innovative solutions Their latest improvement is publication ofa Citizen Charter Follow this link for a report containing details
Readiness
I n t r o d u c t i o n gt
Not eve ry o rgan iza t ion is r eady to use con t inuous impr ovementand benchmark ing s t r a igh t away
To help you decide whether you are ready to take on this major changeinitiative we have provided a self-assessment guide You can score yourorganization on 14 criteria including support from senior elected officialsand managers resources and organization culture
Print out the Readiness self-assessment and use it to decide whether yourorganization is ready for CIB
H o w t o u se t h e L ea rn i n g t o o l k i t
I n t r o d u c t i o n gt
H o w t h e t o o l k i t c a n h e lp y o u
The Learning toolkit is intended to help service providers use Continuous Improvement
and Benchmarking (CIB) successfully to improve service delivery
The toolkit presents a practical comprehensive and proven guide to effectivetechniques and tools for service improvement
Requ i remen ts
To use the toolkit you need a personal computer with Windows 2000 or higherMicrosoft Office 2000 or later a CD drive and an internet browser such as InternetExplorer 5 or later The toolkit is best viewed at screen resolutions of 1024X768 orhigher
T ak e a t o u r o f t h e T o o lk i t
We strongly recommend you gain an appreciation of the contents of thetoolkit by taking a tour
Nav iga t i on
Use the left side of the screen to navigate through the phases of CIB in the ordershown
Links within pages take you to more information and documents such as trainingguides slideshows and forms
Task pages
Each phase of CIB contains task pages describing what has to be done inthat phase
You should work through the toolkit in sequence and do the trainingmodules as they are presented in the links on the task pages
By learning as you work through your project you can immediately applyeach module in practice reinforcing the learning and advancing your project
Each training module takes around three hours to complete
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Prepare
In this phase you will establish the management structure to planimplement and sustain CIB
There are five steps
1 Appoint an Accountable officer2 Organize a Steering committee3 Organize a Working group4 Appoint an external Facilitator5 Plan a Pilot CIB implementation
Appo in t the Accoun tab le Of f i ce r
Preparegt
Purpose
To appoint a capable individual who will ensure your CIB initiative succeeds
Why do y ou need an Ac c ountab le Of f i c e r
For a CIB initiative to succeed it is critical to have one person that isaccountable for its implementation
This person should be a senior person with the authority the interest andthe commitment to make sure your CIB initiative succeeds
You need only one of these people in your municipality and the position andappointment should be endorsed by the Mayor or Council to indicate thecorrect level of priority commitment and authority For example
In the city of Cebu Philippines the accountable person was appointed bythe Mayor and was highly regarded by everyone as the Mayors right handlieutenant He had a very keen interest in Continuous Improvement and waswell versed in the operations of the government
W h o d o e s t h i s t a s k
The senior official who made the decision to proceed with a CIB initiative does thistask It is likely to be the Mayor a Councilor the Commissioner or the Chief Executive
How to P roceed
1 Specify the position of CIB Accountable Officer - see the Role guide provided
2 Identify a short list of suitable candidates
3 Interview candidates and assess their suitability4 Appoint the officer5 Communicate the appointment to the organization
T i m e
This task should take no more than two weeks
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Organ ize a Steer i ng Com m i t t ee
Preparegt
Purpose
To appoint a group of senior managers to oversee the CIB initiative
W h y d o y o u n e e d t o a p p o in t a f a c il i t at o r
There are always day to day issues thatarise for people working on CIBprojects
Although a lot of answers can be foundin the CIB Learning toolkit there aretimes when people need to refer tosomeone who is more skilled andexperienced in CIB than themselves This is the role of the facilitator
The facilitator role can be as a coach mentor trainer or leader dependingon the circumstances It needs to be someone who is familiar with the CIB
implementation process and the tools and techniques used and who iskeen to help others through the process
W h o d o e s t h i s t a s k
The Accountable Officer recommends the Steering Committee members to the seniorperson within your municipality who decided to introduce the CIB initiative
H o w to p r o c e ed
1 Agree the role of the Steering Committee - a Guide is provided for you
2 Identify suitable candidates3 Seek senior management approval4 Issue invitation to join
5 Appoint Steering Committee members6 Convene Steering Committee meetings A Standing Agenda is provided
T i m e
This task should take no more than two weeks
Organ ize a CI B Work ing Group
Preparegt
Purpose
To appoint a CIB Working Group to assist CIB project teams
W h y d o y o u n e e d a W o r k i n g G r ou p
The Working Group is needed in addition to the Steering Committeebecause the latter group is made up of senior managers who may not havetime to devote to the routine support activities needed for CIB teamsupport
The Working Group carries out many tasks to set up the program while theSteering Committee focuses on overseeing the initiative
The Working Group usually consists of 4 or 5 middle to senior managers andshould include the Accountable Officer and the Facilitator
The working Group usually meets every fortnight during the early stages of the CIB implementation
W h o d o e s t h i s t a s k
The Accountable Officer selects and recommends the Working Group then seeksendorsement from the Steering Committee
H o w to p r o c e ed
1 Agree Terms of Reference for the Working Group - see the Guide provided
2 Identify suitable candidates3 Seek Steering Committee endorsement4 Invite candidates to join Working Group5 Appoint members to the Working Group6 Notify rest of Organization about appointments
7 Conduct working meetings - a Standing Agenda is attached
T i m e
This task should take no more than two weeks
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Appo in t t he Fac i li t a t o r
Preparegt
Purpose
To appoint a capable and dedicated individual who will fully support your CIB team
members in their projects The facilitator will be their coach mentor and trainer
W h y d o y o u n e e d t o a p p o in t a f a c il i t at o r
There are always day to day issues that arise for people working on CIBprojects
Although a lot of answers can be found in the CIB Learning toolkit thereare times when people need to refer to someone who is more skilled andexperienced in CIB than themselves This is the role of the facilitator
The facilitator role can be as a coach mentor trainer or leader dependingon the circumstances It needs to be someone who is familiar with the CIBimplementation process and the tools and techniques used and who is
keen to help others through the process
W h o d o e s t h i s t a s k
The Accountable officer should appoint the facilitator
H o w to p r o c e ed
1 Specify the position of Facilitator - see the Role guide provided
2 Identify a short list of suitable candidates3 Interview candidates and assess their suitability4 Appoint the Facilitator5 Communicate the appointment to the organization
T i m e
This task should take between two and four weeks
Pl a n p i l o t CI B i m p l e m e n t a t i o n
Preparegt
Purpose
To develop a plan for up to three pilot CIB projects to enable evaluation of the
approach and modification to suit the organization
W h y p l a n a p i l o t
Before a municipality embarks upon a major initiative such as ContinuousImprovement and Benchmarking the Mayor and council must be confidentthat the effort and resources will yield benefits that are practical andsustainable
To develop this level of confidence we recommend you run several CIB pilotprojects
They will provide evidence of the effectiveness of the approach You will alsolearn how to modify the approach to best fit your organisation
We expect that every effort will be made to ensure these pilot projects dosucceed and you can apply the CIB process to more projects with widerbenefits
To get the most out of the pilot projects there will be more tasks tocomplete than the pilot projects themselves you will need to brief theMayor and council you will need to use the media to promote yoursuccesses and you will need to update your managers so they can see thebenefits of these improvements
W h o d o e s t h i s t a s k
The CIB Working group will develop the Pilot Implementation plan and seek its
endorsement by the Steering Committee
How to P roceed
1 Read the Pilot Implementation Plan guide
2 Agree the objectives of running a small number of CIB Pilot projects3 Nominate the services to be the subject of the Pilot projects and the CIB project
team leaders4 List the tasks needed to complete the CIB Pilot projects5 Agree start and finish dates for each of the major tasks6 Agree the financial resources to fund each pilot project7 Document a funding request for the CIB Pilot Plan
8 Submit the Plan and funding request using the Pilot Implementation Plan guide to the
Steering Committee for their endorsement9 Commence the approved Pilot projects
T i m e
This task should take about two weeks
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Organ ize
Purpose
To organize an individual CIB project
Why p lan i nd i v i dua l CI B p ro j ec t s
All CIB projects work best with a plan
Individual project team members will better understand what tasks theyneed to complete when these tasks need to start and when they need to
finish Some tasks are quite independent whereas others are dependantupon or rely upon other tasks to be completed before hand
The CIB Steering committee will also want to know how your CIB projectis progressing and whether or not it will succeed in its objectives
After the plan is approved by the Steering committee the CIB projectteam members will all have a clear understanding of their roles the tasksthey will complete the priority the plan has over every-day work and theexpectations of the CIB Steering Committee
W h o d o e s t h i s t a s k
The CIB Project team leader will plan the project with the help of the Facilitator and
the Working group
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Review the Service nomination from the Steering Committee3 Identify key stakeholders in the service4 Identify other initiatives that may impact this project5 Propose the project team members and confirm their availability6 Propose a resource budget
7 Fill in the details using the CIB Project Plan
8 Submit the proposed project plan to the Steering committee
9 Read the team leaders guide to Getting the best out of your team
T i m eComplete this task in the first week of the project
Analyze
The purpose of the Analyze phase of a CIB project is to investigate the currentperformance of the service and find out the customers and communitys views on theservice delivery
The Analysis phase involves six tasks
1 Define the service2 Understand the service3 Measure the service4 Survey the customer5 Consult the community6 Investigate problems
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Def ine th e serv i ce
Analyzegt
Purpose
To ensure the team focuses on improving the service processes that have thegreatest impact and to ensure the project
Why de f i ne t he s er v i c e
A service is made up of many processes and it is important for the teamto focus on the most important processes that when improved willcontribute most to the objective
There are three requirements you need to consider when defining aservice
1 The level of detail must be enough to ensure the team members have a clearunderstanding of what processes are to be addressed by this project
2 The scope of the project should be such that you can complete all of the phasesup to the Innovate phase within three months and
3 The scope must include those processes that have maximum impact on theobjective of the project
As an example suppose the nominated service is ldquoSolid wasterdquo Thisservice includes the following service processes
Educating the public on waste recycling and disposalCollecting wasteTransferring wasteLand filling wasteWaste separation and recyclingRehabilitation restoration or reclamation of land fill sitesMaintenance of waste collection vehicleMonitoring for littering and dumpingWarning and prosecution of litterers and dumpersCharging and collecting fees for some collection servicesRehabilitating ldquohot spotsrdquo or known dumping sites
It is clear from the scope of the processes that it is not possible to
analyze review and innovate every service process of ldquosolid wasterdquo withinthree months In addition the service may be delivered across a numberof regions or towns and there may be also a distinction between domesticwaste commercial waste and industrial waste
To scope the project so that it can be completed within three months theservice scope needs to be scaled accordingly For example in 2000 thecity of Colombo Sri Lanka embarked upon a CIB project to improve ldquoSolidwasterdquo Their scope included
Solid waste collection andEducation of the community inUnder-serviced settlement areas
If the team chooses to only focus on a limited number of processes within
the service then it will be necessary to go back to your Steeringcommittee and confirm with them the actual scope of this project and to
assure them that you can complete the Innovate phase within threemonths
W h o d o e s t h i s t a s k
CIB Pro jec t t eam members do th is t ask
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Review your CIB Project plan
3 Research what the service entails using the Service definition worksheet
4 Define the service processes and rate their general performance and importance
using the Process selection worksheet
5 Select the service processes to be the subject of this CIB project
6 Define the chosen service processes using the Process definition worksheet
7 Verify the chosen scope can be completed within three months by reviewing theCIB project plan and
8 Seek Steering committee endorsement of the Updated CIB project plan and yourservice process selection
T i m e
Complete in week 1
Unders tand t he se rv i ce
Analyzegt
Purpose
To build the teams knowledge of how the service operates what the transaction flowsare like what operational and financial risks there may be and what are theopportunities for improvement
W h y d o w e n e e d t o u n d e r s t a n d t h e s e r v ic e
To effectively identify improvement opportunities it is important to developa thorough understanding of how the service operates and what theprocesses are today
It is particularly important to identify problems with the service Forexample
In one City out of 80 garbage trucks that were in the depot only 20 truckswere operational The other 60 failed because of
No spare partsMix of truck brands so a range of spares was not affordablePoor preventive maintenanceOverloading trucksPoor driver and user skills resulting in damage andNot enough resources to repair trucks due for major overhaul
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Another C i t y looked a t the w ay the new Ci t y Ha l l r ecep t ion a reaopera ted and found
There were no signs to direct visitors to departmentsUnsightly commercial advertisements were pasted to the front doorThe guard did not have anywhere to store his belongingsThere were no short term parking bays for visitorsVisitors could roam freely around the building - a security issueA toilet did not have a closable doorAn old unused storage cabinet was dumped in a cornerAn employee was asleep at her desk and
The furniture was old and broken and not in keeping with the new City Hallbuilding
W h o d o e s t h i s t a s k
CIB Pro jec t team m embers do th is in co l labora t ion w i th a sma l lse lect ion of staf f f rom the service area
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Brief the service staff and advise that some staff will be interviewed by theproject team
3 Plan the work ahead how it will be conducted who will be interviewed how
records will be kept of the findings and what photographs may be needed4 Arrange the interview schedule5 Interview service staff walk the process photograph the process inspect
documents and forms role play the customer using the service questions
6 Process map the service processes using the Process mapping worksheet
7 Verify you have covered off all of the items using the check list
8 Document your opportunities for improvement9 Thank the service staff for their participation and advise them on the projects
next tasks
T i m e
Complete in weeks 2 and 3
Measure t he se rv i ceAnalyzegt
Purpose
To gather factual information to measure the performance of the service or process
W h y m e a s u r e p e r f o r m a n c e
To prove using empirical evidence the current performance of theservice
People often assess the performance of a service by the way they feelabout it Sometimes they feel it is performing well other times theymay feel it is not
Feelings are not a good way to judge how good a service isperforming The outcome of the service is a far more important measure of performance For example a city may have an extensive vaccinationprogram and people may feel it is effective but if the incidence of thedisease is not declining there should be concern over the effectiveness of that vaccination program
Empirical data (that is verifiable facts) is a much better way of measuringservice performance For example
Staff in a city in India had for years felt that the city was missing out on a lot of property tax After collecting empirical data it was found that only 30 of property tax due was actually collected within one year This evidence was enoughto cause the city to establish an improvement project to tackle the problem
By collecting empirical evidence and reporting the results to the MayorCouncil the management team service staff and even the public it is verylikely that decisions will be made and improvement action will happen
The seven measures of performance are
1 Objective Goal2 Quality3 Timeliness4 Satisfaction
5 Affordability6 Access7 Cost
W h o d o e s t h i s t a s k
CIB Pro jec t t eam members do th is t ask Sometimes the team will needinformation from computer files or other storage systems and assistance may berequired from the people responsible for those areas
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Confirm the Process (Service) delivery model3 Select the most important inputs and outputs to measure and their measurement
aspects
4 Define the measure using the Performance measure definition worksheet
5 Source the data
6 Name the performance measure title7 Collect the data8 Report the measure and your findings
T i m e
Complete by week 6
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Su rve y cu st o m e rs
Analyzegt
Purpose
To obtain a clear understanding of the customersrsquo opinion about the service
performance
W h y s u r v e y t h e c u s t o m e r
Often there are differences between the service provider and the customerabout the level of service performance
The only way to really understand how well the service is performing is tosurvey the customer and ask their views on how well the service meetstheir needs
Another reason for surveying the customer is that it gives you theopportunity to explore options with the customer to understand what theirviews may be on the options presented As an example
In 2002 the city of Bangalore India was looking at options on financing therebuild of its public toilet facilities One option was to charge a fee There wereconcerns about whether people would accept the fee so the City carried out asurvey of prospective customers The majority of people surveyed said theywould be prepared to pay a modest fee With this response the City embarkedupon a major rebuilding program and all users of the public toilets now pay asmall fee that sustains the Toiletrsquos daily maintenance and ongoing operations Bysurveying prospective customers the City was able to better assess the option of imposing a fee
W h o d o e s t h i s t a s k
CI B P r o j e c t t e a m m e m b e r s d o t h i s t as k I n s o m e c a se s o t h e r p e o p le m a y b es e co n d e d t o t h e t e a m t o h e l p c a r r y o u t t h e s u r v e y F or e x a m p l e y o u m a ycons ide r us ing an N GO un i ve rs i t y s tuden ts o r casua l emp loyees
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Design the customer survey using the Survey the customer design worksheet
3 Prepare the questionnaire using the provided template
4 Test the questionnaire5 Conduct the survey6 Analyze and report the results
T i m e
Complete by week 6
Co n su l t t h e co m m u n i t y
Analyzegt
Purpose
To obtain a clear understanding of the communityrsquos opinion and support about issues
W h y c o n s u lt t h e c o m m u n i t y
The Community consultation task is about surveying the wider communityon broader issues that may not necessarily be service related For example
A c o u n ci l m a y w i s h t o t e st t h e c o m m u n i t y s v i e w s a b o u t w h e t h e r i tshou ld inves t in comm erc ia l act i v i t ies to genera te add i t iona l incom e
Some questions we may consult the community about include
Would the community pay additional fees for additional servicesWould it be acceptable to increase property tax to pay for improved servicesWould the community accept a private venture to deliver some servicesWould the community accept the municipal government investing in commercial
venturesWould the community accept a change in by-laws traffic flows parkingrestrictions zoning regulations or streetscape policy such as the removal of encroachers
All of these questions could be answered by the City council but a goodcommunity consultation process will yield responses to issues that are notpolitically biased and will highlight the majority view and intensity of feelingabout issues
W h o d o e s t h i s t a s k
CIB Pro jec t team m embers do th is task Other people may be seconded tothis team as required For example you could use an NGO professional consultationfacilitators a media outlet or media business or a professional body or association for
this purpose
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Determine the consultation design using the Community consultation design worksheet
3 Prepare and issue information4 Promote the consultation5 Conduct the consultation program6 Analyze and report the results
T i m e
Complete by week 6
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I n ve s t i g at e p ro b l e m s
Analyzegt
Purpose
To build the teams knowledge of underlying or root causes of service problems andidentify opportunities for improvement
Why i nv es t i ga te p rob lems
To identify improvement opportunities you must first understand theunderlying problems
By following the service process along and making a Process map youwill understand how the process works and note some improvementopportunities
The team can also use two tools to probe behind the obvious problemsand find out the underlying causes
Fishbone diagram
Why-Why diagram
Your team can then document what it sees are the most important rootcauses and opportunities for improvement and take them on to theproblem-solving phase - Innovate
W h o d o e s t h i s t a s k
CIB Pro jec t team m embers do th is in co l labora t ion w i th a sma l lse lect ion of staf f f rom the service area
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Plan several problem-investigation sessions with service staff3 Choose the root cause analysis tool - Fishbone or Why-Why - best suited to your
team and the service problem being investigated4 Conduct the analysis
5 Record the analysis on the Fishbone diagram or Why-Why diagram form depending
on which analysis you used6 Verify the analysis by having a review session later with service staff and by
checking on key data to confirm which root causes are most important7 Document your opportunities for improvement8 Thank the service staff for their participation and advise them on the projects
next tasks
T i m e
Complete by week 6
B e n ch ma r k
The purpose of the Benchmark phase is to provide the CI team with insightand an understanding of how other organizations not just municipalitiesdeliver their services of a similar nature and how they may have improvedtheir services over recent years
W h y B e n c h m a r k
This insight and understanding is important to the team as it progressestowards developing its recommendations on how to improve your servicesIt is very difficult to ldquocome up withrdquo innovative solutions to service issuesand many have tried a range of solutions so it is faster and more efficient
to take account of what other people have done and to consider theirexperiences in your local context and from that develop your ownrecommendations
Benchmarking therefore is the sharing and comparing of service deliveryprocesses service standards improvement solutions and the barriers thathave been encountered and how they have been overcome
Benchmarking can look at a range of service delivery issues including
1 How available the service is or what access the residents have to the service2 How affordable is the service and what prices are charged for the service3 Whether or not the service is subsidized by other governments or the private
sector4 How fast the service is delivered to the customer5 How efficient the service is delivered in other words what does it cost6 The Quality of the service in terms of faults hygiene environmental sustainability
and social responsibility7 How the service actually operates8 What computer applications are used for the service how IT is used9 What procedures or instructions are used to train and guide staff and
10 What legislation or policies exist to control the service
The Benchmarking phase involves five tasks
1 Identify what to Benchmark2 Research best practice providers3 Develop the Benchmarking approach4 Negotiate with Benchmark partners5 Compare with partners
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I d e n t if y w h a t t o b en c h m a r k
Benchmarkgt
Purpose
To identify what aspects of your service you wish to Benchmark
W h y i d e n t i f y i t e m s f o r B e n ch m a r k i n g
Benchmarking is a valuable technique to discover innovative ideas thathave been used by others
Ideas are hard to come by and even harder to test revise prove and putinto practical operation Therefore you need to focus your Benchmarkingefforts on the important items within a service to improve
Identifying what to Benchmark is an important first step because it helpsto focus your efforts on the most important issues to improve and notwaste time on those that may only return a lower benefit
Also Benchmarking partners often have limited time to participate in a
program therefore you need to make the most out of your Benchmarkingopportunities To do this it is important to identify the most importantissues that you need assistance with
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Review service performance processes issues problems and root causes andwhether or not the desired outcome is being achieved
3 List all the issues you wish to focus Benchmarking upon using the Topic selection
for benchmarking worksheet
4 Score then rank the issues list from most important to least important using theabove worksheet
5 Decide upon the most important topics you want to Benchmark
T i m e
Complete by week 7
Research b es t p rac t i ce p rov ide rs
Benchmarkgt
Purpose
To discover who is delivering a similar service that you believe is better thanthe service you are currently delivering
Why res earc h bes t p rac t i c e p rov ider s
Once you have decided what to Benchmark it is important to gain anunderstanding of who delivers this service in the best possible way
The best way may not necessarily be the same as your local contextnevertheless by looking at better service models you will gain anunderstanding of the possibilities and then at a later stage considerwhether or not you will adopt these features in your own context
For example for a service such as ldquoRoad maintenancerdquo there will be privatecontractors around the World that offer road maintenance as a service andyou may know of other government departments that also maintain similar
infrastructure such as the Department of Aviation maintaining aircraftrunways communications systems accounting systems etc
Some possible Best Practice examples are
Service Possible Best Practice providers
Public health services Makati City Philippines
Medical clinics Cebu Philippines
Parks and gardens maintenance Kandy Colombo
Street vendors Kuantan Malaysia
Home and Community Careprograms
Australian Federal Government
Public toilets Bangalore India
Customer service reception Local Bank Insurance company
Cash receipting and transactionprocessing
5 Star hotel retail shop airline office Utilityoffice Post office
Metering service consumption andbilling customers
Mobile telephony service providers Rank XeroxCredit card providers
Issuing property tax notices andcollecting revenue
Vehicle registration within Transport Dept
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Discuss the topics considered for Benchmarking3 Brainstorm research potential Best Practice providers in your own city state
country World4 Identify a shortlist and investigate more closely how they deliver their service by
using the Benchmarking partner assessment scoresheet
5 Identify those potential Best Practice providers you wish to approach fornegotiation
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D e vel o p t h e B e n ch m a rk i n g a p p ro a ch
Benchmarkgt
Purpose
To decide the specific Benchmarking approach to be taken considering theBenchmarking topic and the potential Benchmarking partners
W h y d e v e lo p a b e n c h m a r k i n g a p p r o a ch
There are a number of different methods to Benchmark your services withyour Benchmarking partners This task is about deciding on the bestmethod to conduct the benchmarking exercise
The ldquoBest methodrdquo will be
Quick and easyFully effective and provide you with valuable and useful informationEconomical to conduct without the need to incur large expensesBeneficial to your benchmarking partners as well as to youInteresting and enjoyable to carry out
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Score your Benchmarking study needs using the Benchmarking study needs matrix
3 Choose the best approach for the Benchmarking by comparing your needs with
the Benchmarking model matrix best fit tool
4 Develop an initial Benchmarking study plan using the Benchmarking plan worksheet
5 Document the agreed approach and confirm potential Benchmarking partners
T i m e
Complete by week 7
N e g o t i at e w i t h B en ch m a rk i n g p a r t n e rs
Benchmarkgt
Purpose
To negotiate with a selected number of potential Benchmarking partners toseek their participation in a Benchmarking study of a specified service using
a specified approach
W h y n e g o t i a t e w i t h B e n ch m a r k i n g p a r t n e r s
You need to negotiate with potential partners so that each party knows whatis expected and agrees to the approach you wish to take
A potential Benchmarking partner will have a number of questions toconsider including for example
What benefit would there be in getting involvedWhat information forms or documents could I use to improve my own processesDo I have the people or time to devote to thisWhat will it cost me to get involvedWhat is the process what would I be required to do
How difficult will it be to collect performance informationWill I be giving away classified information and will it be used for any otherpurpose
Your role when approaching a potential partner is to be ready to answerthese questions You must explain very clearly the Benchmarking approachthat you have chosen and how the Benchmarking partners will participate inthis approach
1 Complete the Training module read the guide slideshow and assessment
2 Agree on the organisations to target for negotiation3 Identify who is the best person to talk to and write to them introducing the
Benchmarking opportunity and seeking an initial meeting4 Prepare the Benchmarking information package5 Meet with the potential partner outline the approach present the Benchmarking
package and answer any questions they may have
6 Modify your Benchmarking approach to accommodate their concerns or issues7 Prepare the Benchmarking partners letter of agreement and Benchmarking code of
conduct
T i m e
Complete by week 7
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Co m p a re w i t h p a r t n e rs
Benchmarkgt
Purpose
To discover how your Benchmarking partners deliver their service andwhat service performance they are achieving
W h y c o m p a r e w i t h p a r t n e r s
To find out how your service performs compared to theirs to identifyimprovement ideas
Benchmarking with partners provides you with insight on how others
Set service standardsMeasure service performanceAcquire service inputsDeliver a serviceOvercome service problemsMonitor service outputs and outcomesManage their service
A good example occurred in Melbourne Australia where a number of localgovernments benchmarked their diversified fleet operations Theycompared servicing and operating costs for their respective fleets andfound that one fleet operator had lower operating and repair costs than theothers
By investigating further they discovered the lower costs were due to usingone supplier as the source for all spare parts and consumables and thatsupplier had a lower pricing structure compared to the original equipmentmanufacturers
The other fleet operators dealt with the original equipment supplier butupon realizing that the same parts could be sourced from an independentsupplier they changed their source of supply with resulting lower costs
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Hold the first meeting to confirm the Benchmarking objectives approach tasksschedule and participants
3 Update the Benchmarking plan4 Undertake the steps agreed to in the Benchmarking plan
T i m e
Complete by week 10
I n n o v a t e
The Innovate phase is the point at which you take all of your hard workfrom Analysis and Benchmarking and develop your own ideas andrecommendations on how to improve your service
I ssu e s co n cern i n g i n n o va t i o n
There are a number of issues that you must understand before youcommence your recommendations They are
To have a recommendation accepted and endorsed by management and councilthe recommendation must be affordable politically acceptable clearly benefit the
customer and practical to implementWith regard to ldquoaffordabilityrdquo it is not always the case that your municipality is theonly source of funds to pay for a service There are many options including askingthe customer to pay a fee obtaining private sector sponsorship and obtainingCentral Government support In most cases if you think hard enough about how tofund a new service you will find an external funding source Therefore do notassume at this point that thr recommendation is unaffordableWhen a CI project team is made up of a mix of staff outside of the service deliveryunit there may be reluctance from the service manager to accept yourrecommendations To get the service manager to be supportive of therecommendations and to implement them you will need to ldquosellrdquo yourrecommendations and convince the service manager that it will benefit them asmuch as the customer The task of ldquosellingrdquo your recommendations to the servicestaff can be difficult and time consuming so donrsquot underestimate the effort this willtake Make a determined effort to involve the service manager in this phase andseek their endorsement and support of the recommendations andThe recommendations implemented in the first instance may not work perfectly be
flexible in the acceptance rate or take up rate of your recommendations andaccept constructive criticism in the short term and be prepared to adapt
The Innovate phase involves four tasks
1 Identify preferred solutions2 Recommend improvements3 Secure funding4 Approve CIB Implementation
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I d e n t i f y p re f e r re d so l u t i o n s
I n n o v a t e gt
Purpose
To select the best opportunities for improvement
Why i den t i f y p re fe r r ed s o lu t i ons
You may find many opportunities from your Benchmarking study but youneed to identify the ones that will achieve the greatest benefit
Criteria to use to judge the various opportunities are
It will clearly improve the service to our residents in terms of timeliness qualityaccess affordability and or their satisfactionIt is affordable and within the financial capacity of our municipalityIt can be implemented quicklyIt is technically feasible with our current technology or we can acquire thetechnology to implement the changeIt will be easy for our employees to adapt to the change
Assess opportunities and rank them using the above criteria The oneswith the highest score should be those worth pursuing in the immediatefuture
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 List all of the most important opportunities using the Advance a solution worksheet
3 Develop solution strategies4 Score the solutions and rank them from highest to lowest5 Review the solutions for illogical results6 Agree the preferred solutions
T i m e
Complete by week 11
R e co m m e n d i m p ro ve m e n t s
I n n o v a t e gt
Purpose
To present your findings and recommendations for improvement to yourSteering committee for their endorsement
W h y r e c om m e n d i m p r o v e m e n t s
Solutions can sometimes require significant investment so it is importantthat proposed solutions be approved by the Steering Committee beforemoving on to the next phase
To maximise the chances of the Steering Committee approving your workyou need to present a well thought out report that helps the reader clearlyunderstand your thinking and analysis
Two tools are useful here
Impact Assessment
Barrier Analysis
Your team can then present its case in a clear and easy to understandformat which will enhance the chances of approval
How to P roceed
1 Complete the Training read the guide slideshow and do the assessment
2 Agree the purpose of the report
3 Agree on the report index using the Report template
4 Collate the preferred solutions
5 Develop an implementation plan using the Implementation plan worksheet
6 Estimate the implementation costs and benefits using the Cost budget worksheet
7 Complete an Impact Assessment using the Impact assessment worksheet
8 Complete a Barrier analysis using the Barrier analysis worksheet
9 Draft the report using the Report template10 Quality check the draft report11 Present the report to the Steering Committee
T i m e
Complete by week 11
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Secure fund ing
I n n o v a t e gt
Purpose
To secure the funding necessary to pay for the proposed improvements
W h y s e c u r e f u n d i n g
Most service improvements will require some additional funding to pay forimmediate changes such as new facilities new equipment and newsupplies
Ongoing costs may also increase to pay for the improved service to morecustomers
Funding may come from many sources such as private sector sponsorsdevelopment agencies NGOs state and federal governments financehouses and from internally being the local government itself
To secure new funding from any of these sources you will need to present
a proposal that outlines your funding requirements plus how the funderwill benefit from the arrangement
It is unlikely that a funder will provide new funds for an improvedmunicipal service unless they are satisfied that
The improved service is a real requirement of the communityThe improved service can be implemented with the funds requestedThe local government has the capacity and skills to implement the new serviceThere will be a benefit to the funder in terms of recognition or exposure andThe municipality has the financial capacity to fund the service over the longerterm and to repay any related loans
This task will address these issues by preparing the appropriate documentsfor presentation to the identified funding sources
W h o d o e s t h i s t a s k
CIB Project team members do this in collaboration with the FinanceDepartment of your municipality
H o w to p r o c e ed
1 Complete the Training read the guide slideshow and assessment
2 Develop a cash flow forecast you may use the Cash flow template as an example
3 Prepare a financing proposal4 Seek an interview and negotiate the funding arrangements5 Document the funding agreement6 Update the implementation plan
T i m e
Complete by week 12
A p p ro ve CI B I m p l e m e n t a t i o n
I n n o v a t e gt
Purpose
To seek final approval from your Council to move ahead with the implementation of thenew or improved service
W h y a p p r o v e t h e C I B i m p l e m e n t a t i o n
Where the proposed improvements are significant or may affect manyresidents or require substantial funding it is likely that your Council willrequire notice of the proposal and will expect to have some input
You may also have limited authority to approve borrowings or spend moneyon capital items
Generally approval will be required from Council to advance theimplementation of a significant change to any service or infrastructure asset
Council will require all the information necessary for it to make a thorough
consideration of the costs and benefits risks and assumptions and the longterm sustainability of the service and the required funding for it
For this to happen the CIB Project team will need to firstly prepare a formalproposal and will likely follow this with an amended proposal setting outclearly how each of the Councillors objections or concerns have beenaddressed
W h o d o e s t h i s t a s k
The CIB Project team members complete this task with assistance from the Councilsecretary
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Put your proposal on Councilrsquos agenda
3 Consider their likely objections using the Council members and their likely objections
worksheet
4 Prepare your proposal5 Issue your proposal to Council members
6 Amend your proposal to accommodate Council changes using the Council members
amendments worksheet
7 Seek Councilrsquos endorsement
T i m e
Complete by week 12
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I m p l e m e n t
The Implementation phase of a CI project is where you put your recommendationsinto action The CI project team may carry out the implementation work but if theservice is a large service such as solid waste collection then a ldquoChange teamrdquo thatis made up of supervisors and staff from within the service unit may carry out theimplementation tasks
I s su e s w i t h t h e i m p l e m e n ta t i o n
People have a natural reluctance to change the way they are used to andto take on additional risks that a change may not work well that mightreflect on their own capabilities
There are a number of potential issues and difficulties that you shouldconsider before you commence the Implementation phase they are
There will be a natural reluctance to change so to counter this reluctance youneed to get the service staff involved very early in the discussions about how theimplementation will be planned and executedTo get service staff committed to the planned changes they will need theopportunity to put forward their own views on implementation difficulties and thepossible increase in their work load in the short term involve them in the earlydiscussions and acknowledge their concernsNo change program is implemented smoothly and without problems explain tothe service staff that we will encounter problems and failures but also that wehave the skills and the determination to overcome these short term issues and
we will succeed in improving our serviceImplementing a change program can be complex with many actions takingplace at once and many people involved Some actions may be dependant uponothers and some actions may be critical to the success of the program To keepall of these actions under control and to ensure each person understands theirrole and responsibilities an Implementation plan is essential The plan needs tospell out the tasks required the deliverables or outputs when they need to bedelivered and who is responsible for themImplementing change requires staff to be trained in the new process and to begiven adequate information so that they understand what they need to dodifferently A quick verbal instruction is definitely insufficient and staff should beprovided with written instructions diagrams thorough training a chance topractice their new procedures acknowledgement they are doing the new job wellor constructive criticism delivered in a positive manner Reprimands and opencriticism is definitely to be avoidedCustomers as well as service staff may need to be trained in the way they usethe service issues of paying a fee hygiene completing documentation correctly
and taking on some additional responsibilities may all play a part in the newservice
At the end of the implementation involved staff should be clearly recognized fortheir hard work and dedication to the new service this is their reward and they willbe more satisfied with their careers in your municipalityLastly the media plays a large part in communicating with the customers (thismay assist you in training the customer) and externalizing the benefits of the newservice (this may assist council in their new elections and make the tax payershappy with their financial support for pro-poor services) so it is best to keep themedia updated with your progress and to seek their support by them reporting thepositive improvements you have made in your service delivery
The Implement phase involves the following eight tasks
1 Build the implementation team2 Involve managers and staff 3 Plan the change program4 Document service standards and procedures5 Deploy procedures and train staff 6 Train customers and suppliers7 Recognize and reward success8 Update the media
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B u i ld t h e i m p l e m e n t a t i o n t e a m
Purpose
To build an implementation team that has the skills knowledge and capacity to carryout the implementation tasks according to the schedule
W h y b u i l d a n i m p l e m e n t a t i o n t e am
An implementation team will be required
1 Where an improved service covers a large territory or2 there are many tasks to be completed in a short period of time or3 the current CIB Project team does not have the capacity or skills to implement
the new or changed service
Team membership will depend on the implementation tasks and the skillsneeded to carry them out successfully
The team members need to be selected and approved and they needtraining and support to carry out their tasks correctly
With a good Implementation team the new service should be a success
Some Implementation tasks that may run concurrently are
Amendments to computer programsEducating the community on the service changeTraining service delivery staffPrinting service brochures forms documentsInstalling new utilities and services such as power water gas sewageDocumenting new proceduresMaking changes or upgrades to infrastructure such as counters yards depotsbuildings schools gates meters offices reception areas doors etc
In addition to the above list these Implementation tasks may also behappening concurrently in different and disbursed locations
Therefore it is likely that you will need an Implementation team tosupervise and manage all of these tasks
W h o d o e s t h i s t a s k
CIB Project team members do this in collaboration with the managers of theprospective Implementation team members
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Agree the Implementation strategy3 Select the team members4 Brief the team on the Implementation5 Consider the teamrsquos requests6 Provide team members with individual plans and documents7 Monitor team progress and support the Implementation
I n vo l ve m a n a g e rs a n d s t a f f
I m p l e m e n t gt
Purpose
To raise the awareness and knowledge of all affected managers and staff so they willsupport the Implementation
Why i nv o l v e m anagers and s ta f f
When people understand why a new service is being implemented and howit directly affects them they will be more comfortable with theImplementation process and will not resist the change as much
W h o d o e s t h i s t a s k
CIB Project team members will do this task but in collaboration with thesenior managers of the service or section
It is important that the senior management team be seen to support the
changes If the change is significant a senior management meeting chairedby the Mayor or Commissioner may be preferred
How to P roceed
1 Determine the service staff that needs to be briefed on the Implementation2 Prepare the briefing materials3 Organize venues questionnaires input forms presentation materials facilities
and presenters4 Promote the briefing event and issue invitations to staff5 Hold the briefing event and seek staff inputs6 Collate and consider all staff inputs7 Amend the Implementation plan if necessary
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Plan the change p rog ram
I m p l e m e n t gt
Purpose
To develop a detailed plan of tasks and their timing so the Implementation isthorough and concludes according to the overall schedule accepted by Council
W h y p l a n t h e c h a n g e p r o g r a m
In some cases the Implementation plan that has been prepared to-datehas been to satisfy the feasibility and affordability question Organizing anImplementation team will also require an Implementation strategy andsome planning information
However these plans may not be in sufficient detail that will provideadequate information to the team members so they can complete the taskand deliver the outputs according to the needs of the new service
Additional information will likely be needed and may include
Defining lower level tasks and specific outputsExample outputsSketches or plans of a changed facilityRough outline of a new form or documentRough flowchart of a new computer programPhotographs of a similar installation orA map showing the boundaries of the project
The level of detail should be equal to the degree of management andmonitoring that is necessary to minimize the risk of a task being faulty orlate and the degree of direction necessary to ensure the task is completedproperly
W h o d o e s t h i s t a s k
Where a new service is being implemented concurrently in many areasthe CIB Project team should plan a Change program
Where there is some latitude or decision making at the local level theplanning should be done by the Implementation team at the local level
How to P roceed
1 Determine whether or not a Change program needs to be defined at the locallevel or the central level
2 Assign responsibility to develop the Change program3 Develop the Change programs (detailed implementation plan)4 Verify that all Change programs are consistent with the overall Implementation
plan finish dates estimated resources and costs5 Approve the detailed Change programs6 Encode the Change programs with a Version control and or approval date and
the name of the approver
Document se rv i ce s tandard s andprocedures
I m p l e m e n t gt
Purpose
To document the service standards and operating procedures of the improved serviceso that service staff and customers have a consistent understanding of how the servicewill operate and what performance level is expected
Why doc um ent s er v i c e standards and p r oc edures
The documentation of Service standards will establish a consistentunderstanding between customers and service staff on exactly how theservice will operate and what performance standards are expected
The Service standards should clearly document
A description of the serviceWhere the service is obtained fromWhat time the service is available
How the customer accesses the serviceWhat inputs the customer needs to makePrice of the serviceThe performance of the service
Speed of deliveryQuality of the deliverablesLevel of customer satisfactionLevel of access
What to do in case the service fails or the customer wishes to lodge a complaintConfidentiality of the service informationDependence upon other providers or utilities that Council cannot be heldaccountable for should a disruption occur with their services (electricity watersupply etc)
The service procedure should be in sufficient detail that any Council staff member can deliver the service process by referring to the serviceprocedure The procedure should explain
What the input trigger point is to commence the procedureWhen should the procedure be commencedWhat specific actions are requiredWhat forms or computer programs to useWhat outputs are createdWhat approval levels are requiredWhere the outputs are deliveredWhat to do if an exception occurs andThe overall timing of the individual tasks
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W h o d o e s t h i s t a s k
For a small change to a process that is consistent across the whole of Council the CIB Project team can complete this task
Where the improved service is large and must be delivered in a consistentmanner across the whole of Council the service specification can bedrafted by the CIB Project team and then it should be approved by theCouncil
Where the new service and procedure is unique to an area then the localImplementation team should document the Service standards andprocedures in collaboration with the local service manager and their staff
How to P roceed
Define the service standards
1 Obtain and review your Councilrsquos standards for documenting Service standardsand operating procedures
2 If the above is not available then define how Service standards are to bedocumented and version controlled in your Council
3 Define the performance standards for the service in respect ofTimeliness
QualityCustomer service and satisfactionAccess
4 Define the other components of the Service standard5 Develop a publication and distribution strategy
Publication format and medium options areService brochureCouncil internet siteCouncil Service directoryService posterSign board etc
Distribution options areAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Publish and distribute the Service standards in the agreed format
Define the operating procedures
7 Obtain and review your Councilrsquos standards for documenting operatingprocedures
8 If the above is not available then define how procedures are to be documentedand version controlled in your Council
9 Process map the improved service (how it will operate)10 Agree the process map with the service manager11 Develop a publication and distribution strategy
Publication format and medium optionsProcedure manualLoose leaf paper pagesCardsIntranet siteElectronic document on a central server
Distribution options
All managers in the CityAll employees in the CityAll service staff involved in the procedureOn a request basisAnybody using the Intranet or Internet
12 Document the service procedure using the agreed format and medium13 Approve the new procedure and register it in the Procedure index (or version
control)
D e p lo y p ro ce d u re s a n d t r a i n s t a f f
I m p l e m e n t gt
Purpose
To provide information and direction to all service staff so they can deliver the improvedservice according to the improved design and achieve the expected serviceperformance targets
Why dep loy p roc edures and t r a i n s t a f f
Service staff will need very clear direction on what procedure is to befollowed in the delivery of an improved service
Service procedures are often written and forgotten held in a filing cabinetor in some managerrsquos office Very often the operating procedures are out of date not distributed to relevant staff have pages missing are out of dateand are not version controlled
In these circumstances it is little wonder that service staff inherit a processfrom their predecessor invent their own process evolve the process overtime to meet changing needs and eventually have a process that is uniquecomplex and inefficient
Operating procedures need to be
Quickly accessible to all staff delivering the serviceUp-to-date and complete and
Clear and understandable to the service operator
Operating procedures can be distributed to relevant staff using
Paper based manuals with version control and serial number controlIndividual pages that can be inserted into a book or manualIndividual ldquocardsrdquo that can be filed in a ldquocard boxrdquo for quick accessIntranet site using an electronic index or find function to each pageAn electronic ldquomanualrdquo located on a local area network incorporating an electronicindex or find feature (eg MS Word document with a table of contents)
In addition to deploying the operating procedures to all relevant staff it isimportant that staff are trained in the new procedure and have theopportunity to practice the procedure experiment with exception conditionsrole play a difficult customer or transaction and contribute to the furtherrefinement of the procedure
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Training on the procedure can be delivered face to face using a videotraining ldquotaperdquo using a workshop with service staff or a formal class roomenvironment
Training can be scheduled
Whenever the process changesOn an regular cyclical basis covering both changes and existing proceduresFor new staff or staff re-assigned to a new position processOn a request basis orIn response to an unsatisfactory result from an internal audit program
At all times staff should feel confident that they are performing their workaccording to the designed process and within their level of authority
Should they feel unsure of any aspect of the process or authority theyshould have access to the operating procedures for personal referenceand to training and support should the procedure prove inadequate
W h o d o e s t h i s t a s k
The service manager responsible for the service staff should deploy theoperating procedures and train their staff because it is essential that theservice manager be in control of their service and take ownership of it
If however staff training is a significant step within the Implementationthe service manager should seek assistance from the Councilrsquos internaltraining resource or an external trainer the CIB Project team or theImplementation team whichever is the most appropriate
How to P roceed
1 Nominate the staff that requires training in the new procedure2 Decide who will deliver the training and when3 Decide upon the training medium and approach
Face to face trainingVideo showWorkshopTeachPractice
ExperimentRole playProgressive or all at once
4 Develop the training materialsOperating proceduresCase studiesRole playsPractice transactions etc
5 Publish all the required material for distribution to the staff6 Organize a training venue facilities and computer access if required7 Deliver the training8 Seek staff feed back on operational difficulties or training deficiencies9 Re-dress operational difficulties or breach in the procedure
10 Update staff records to reflect their training and new skills
Tra in cus tom ers and supp l i e rs
I m p l e m e n t gt
Purpose
To raise the understanding of customers and suppliers on how the improved service isto operate and what specific actions are required from them to ensure service
performance can be achieved as specified
Why t r a i n c ustom ers and s upp l i e r s
In all municipal services there are customers service staff and suppliers(both internal and external) and each of these groups of people will have aninfluence on how the service operates
Customers often provide inputs such as information documentsapplications and requests and should the Quality of any of these inputs bepoor then the service will not operate smoothly and performance will suffer
Likewise with suppliers if they supply poor Quality inputs such asconsumables computer services constructions and contracted services then
the service will not operate as planned and again performance will suffer
It is essential therefore that customers service staff and suppliers are ldquotrainedrdquo in how to work the service so that good performance is achieved
We have already addressed service staff training in the previous task sothis task will focus upon customers and suppliers
Often customers are not trained in how to use a service and they obtainthis knowledge through making mistakes and being corrected throughmany visits to achieve what should have been achieved within one visit andthe resubmission of documents to correct earlier mistakes
Initial weaknesses in the knowledge can be overcome in time with serviceexperience but this does not resolve the inefficiencies that are created by
the first time customer or the infrequent customer
You can see how well the airlines train us as customers to ensure we checkinto the airport one hour before departure have our ticket and passport withus and only bring a limited amount of baggage All of this information issent to every passenger no matter how frequently they fly Imagine theairport chaos is passengers arrived late did not have their ticket or passportavailable and brought too much baggage
Similarly with a municipal service customers need to have knowledge of
Where to access a municipal serviceWhat actions the customer needs to take to access the serviceWhat information needs to be suppliedWhat lead time is required to access the service andHow much the service will cost
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Much of this information will be contained in the Service charterstandards but often this information is not provided to the customerunless it is requested or after commencement of the service
Customer training is necessary for the customer to make efficient quickand painless access to the service
Customers do not need training in all of the detail of the service but theydo need to be aware of the essential issues or be able to find out about
the essential issues prior to accessing the service for the first time
Training can be delivered through a number of mediums such as
1 Internet access to the municipal web site that provides basic instructions2 Service directory books published and provided to every household3 A public reception counter located in strategic locations where customers often
frequent (eg shopping centers business districts etc)4 A telephone hot line that will provide basic verbal advice5 ldquoAdvertisementsrdquo in news papers and other printed medium6 ldquoAdvertisementsrdquo on television or radio7 A service brochure that can be mailed to the customer upon request or attached
to another document that has some association with the changed service
Medium examples are
1 How to lodge a building application and downloadable application forms allavailable from the City Internet site
2 A service directory setting out the service description contact telephonenumbers and basic instructions on how to access the service
3 A ldquoCity Shoprdquo located inside a shopping mall that looks like a retail shop andprovides basic information about Council services
4 A telephone hot line number such as 7777777 that connects the customer tothe Seven Seas Municipal Council Help desk
5 One page advertisements that illustrate the new one-way street map to assistdrives to navigate around the city on the new one-way street design
6 One minute advertisement on television that illustrates how a responsible drivershould obey parking limitations in the City business district and what fines willbe incurred should they over stay the time limit and
7 A service flyer brochure that explains how to use a ldquoLoading zonerdquo in the centralbusiness district that is mailed to the vehicle owner with the vehicle registrationrenewal advice
W h o
The Service manager in collaboration with the Municipal Public InformationOfficer should complete this task
This task may also be assigned to an external professional advertisingagency that has dealt with publicity for other government services
How
1 Define the customer and supplier categories that require training2 Define the training needs or the change in customer supplier behavior that is
required3 Determine the best training medium to be used to reach these customers and to
achieve knowledge retention
4 Negotiate with participating parties such as TV stations other agencies for theirsupport
5 Agree upon a training schedule6 Develop the training materials that meet the needs and fit with the chosen medium
and participating agencies7 Deliver the training as scheduled8 Measure the learning and behavior change9 Assess the learning and behavior change and schedule further training as required
Recogn ize and rew ard success
I m p l e m e n t gt
Purpose
To Recognize and reward service staff the Implementation team customers andsuppliers for their contribution to the successful implementation of the improvedservice
Why rec ogn i z e and r ew ard s uc c es s
Everyone enjoys and appreciates recognition and reward for theircontribution to a successful project or improved service
By recognizing peoplersquos contribution they will be more satisfied with theirinvolvement and will support your municipality in the future with furtherservice improvements
Recognition is not costly and can take many forms such as
Letter of thanks addressed to the individual and signed by a senior officer (egMayor or Commissioner)Public ceremony where individuals are presented and issued a certificate of appreciation (special event or at the Council meeting)Newspaper advertisement or public posters naming individuals or groups (includingthe customers and suppliers) that have contributed to the project and thankingthem for their contributionsTV broadcast of a site visit by the Mayor where the Mayor publicly describes theimproved service and names the groups of staff that have contributedPoster showing team members displayed in the municipal reception hall andMeet with the Mayor Councilors or Commissioner and describe the team membersrsquo experiences and achievements with the project
Rewards in the form of bene f i t s may be also considered but in manycultures this is not used The benefits may include
Once off financial bonusAdditional holiday entitlementsAdditional education days andor cost subsidy entitlementsBenchmarking visit to a neighboring city or countryElevation in rank or status with a commensurate salary increaseIssue a gift certificate that offers admittance to a relevant event or purchasingpower at a retailer of related equipment or consumablesIssue a physical gift such as a pen office equipment office computer referencebook or relevant equipmentRenewal of an office vehicle or upgrading of an office vehicle andExtended usage of an office vehicle
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W h o d o e s t h i s t a s k
The CIB Steering Committee should decide upon the reward andrecognition events and benefits
The CIB Project leader may be asked for their input
This may also need to be done in collaboration with the Human ResourceDepartment within the municipality and or the senior politicians such as
the Mayor
How to P roceed
1 Decide upon the event or results that define the end of the Implementation2 Measure the degree of success the Implementation has achieved3 Define the people or groups that should be recognized for their contributions4 Decide upon specific individuals or staff groups that should be offered benefits5 Decide upon the method and timing of the recognition6 Decide upon the timing form and value of the benefits7 Conduct the recognition events8 Issue the benefits to individuals9 Seek independent views on the degree of satisfaction with the celebration events
and reward benefits and note any dissatisfaction for future reference
U p d at e t h e m e d i a
I m p l e m e n t gt
Purpose
To provide information and evidence to the media with the expectation the media willpositively report upon the achievements of the municipality in itrsquos serviceimprovements
W h y u p d a t e t h e m e d i a
Service improvements need political support to initiate them and approvetheir funding
That support will come from elected politicians that have a strong mandateto improve municipal services
That mandate will come from the electorate by them electing politiciansbased upon their performance That performance can only be known frompersonal experience and constructive reporting in the media
Therefore to sustain a continuous improvement process and develop thisinto a culture of the municipality the media must positively report all of the improvement achievements made by the city and give credit to thepoliticians staff and suppliers that have contributed to that improvement
With this reporting the electorate will develop confidence in their currentcouncilors and re-elect them based upon their positive performance Thecouncilors in turn will likely support on-going service improvements andpromote the CIB process amongst their peers
Reporting CIB achievements to the media is critical to the development asustainable CIB culture in your municipality
W h o
The Public Information Officer (or similar) will complete this task
It is likely that your senior managers or your Mayor will be interviewed andquoted in the media on specific improvement projects
The progressive collection of evidential material may be delegated to one of the Implementation team members as a specific task
How to P roceed
1 Maintain a record of all current and completed CIB projects2 For each CIB Implementation progressively build up evidential material on the
success and outcomes of CIB projects as they progress with their implementation
Customer interviews (Video and recorded)Supplier interviewsService staff interviewsPhotographs of changes (Video and still)Key Performance Measure trends (use independent data collection)Progress reports to the Steering Committee
3 Decide upon a media release strategy when how and who to4 Develop media release documents consistent with the media strategy5 Include customer interviews6 Include photographs Include KPI trend data7 Release the above information to the media8 Coordinate media interviews with senior managers and the Mayor or councilors as
requested9 Monitor media reports and validate their accuracy
10 Correct any inaccurate or misleading media reports11 Report to the Steering Committee (or Council) on the extent of media coverage in
respect of your CIB projects
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Susta in
The Sustain phase of a CI project is where all of the changes that havebeen successfully implemented during the Implementation phase are nowput firmly in place and the new service delivery becomes the normal way
I ssues conce rn ing sus ta in ing the changed
process
There are a number of issues to be considered
The original recommendations and the changes that were implemented may notin fact be ideal and through the imperfect design and decision process you mayhave made some assumptions about the service or the way in which thecustomer users the service that have now proved to be untrueIt is important therefore that you seek the opinions of your customers and staff on how they see the new service operating and whether or not there are anyflaws in the service or if with a small amount of additional effort the servicecould be improved yet furtherOften the management team and service staff will assume that with the deliveryof a ldquogoodrdquo service then the service objectives will be achieved for example if we deliver excellent education so that children and young adults will achieveemployment the assumption is therefore that with a good education you will geta job we will never know this unless we measure whether or not school leaversactually are employedWhen an imperfect service results and you can see weaknesses in the outputs of the outcome is not being achieved then this is the time to make the minorcorrections to make the service better as was your objective in the first placeOften the CI project team and the Implementation team will simply accept theminor failings of the changes and are reluctant to make that extra bit of effortto achieve the original goals ndash maybe they are tired and exhausted from all of the previous effort ndash donrsquot give up make those final adjustments and you will
end up with the results you long forAs the new service is delivered it is important that it receives appropriatefunding in the future so that the service standard does not deteriorate To dothis the budget assumptions regarding output costs volume of outputs deliveredforecast demand levels and demand dampening strategies all need to be inputto the budget considerationsYou owe it to the customer a clear indication of the service standards you arepromising to deliver including response times Quality customer satisfactionfee levels and access This promise can be expressed in a ldquoService charterrdquo or ldquoService descriptionrdquo and once issued you will be under an obligation to fulfillyour promiseTo ensure that the new service and its service processes are delivered into thefuture you should be monitoring the key performance indicators for this serviceto ensure that the standards are achieved but also you should look at theprocesses to ensure they are being complied with Most municipalities use anInternal Audit resource to verify these items and the Auditor reports to thecouncil with their findings and
Finally once you are happy that the service is normalized and is operating in asustainable manner it is time to celebrate your success
The sustain phase of a CI project involves the following six tasks
1 Accept feed back on new procedures2 Measure on going performance3 Adjust to counter poor performance4 Update budget assumptions5 Update the service standards6 Audit compliance
Gather feed back
Susta ingt
Purpose
To receive constructive feedback on the improved service or changed process fromcustomers suppliers and service staff so that any initial problems are resolved andexpected improvements are fully realized
W h y g a t h e r f e ed b a c k
A new process or service will have been developed based upon what webelieve is correct at the time of its design and development
This will include how we believe the customer will react to the new servicehow the suppliers will provide their inputs to the new service and how ourstaff will deliver the new service Our most important belief is that theimproved service will deliver the benefits that we expect
Many of these beliefs will eventuate and a better service will result howeversome of our beliefs and assumptions may not eventuate and we may needto correct the new service to fully realize its potential
It is important therefore that we seek feedback on the improved servicefrom our customers suppliers and service staff so we can be sure theimproved service is operating as planned and the benefits are being realized
W h o
The CIB Project team does this task
Conducting a customer or supplier survey and collecting the survey resultsmay be delegated to the Implementation team or to an external surveyprovider
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H o w to p r o c e ed
1 Decide what feedback should be collected and whenService difficultiesCustomer satisfactionSupplier satisfactionHazards or risksAccessResponsiveness
2 Decide upon the customer supplier staff groups to participate
3 Plan the feedback approachSurveyWorkshopFocus groupInterviewOpinion box
4 Prepare the survey instrument5 Test the questionnaire6 Conduct the surveys focus groups or workshops7 Collate and analyze the results8 Determine the changes necessary to further improve the new service
M e asu re o n -g o i n g p e r f o rm a n ce
Susta ingt
Purpose
To measure the ongoing performance of the improved service to ensure the inputsare being correctly supplied the outputs are being delivered as planned and thebenefits from the service are being realized as expected
W h y m e a su r e o n - g o i n g p e r f o r m a n ce
As part of the service improvement process your team will haveaddressed changes to inputs the service process itself and will have setstandards of performance for the outputs Hopefully the service outcomewill be improving as a result
Where critical inputs have been improved in respect of their timelinessquality cost or our satisfaction level it may be necessary to measurethese inputs to ensure they are received in an improved form accordingto the new service design
To manage the improved service inputs and ensure they are supplied tothe service according to our design the improved or critical inputs shouldbe measured in respect of the aspect that is expected to improve
This may be the inputsrsquo
QualityTimelinessCost orOur service staffsrsquo general satisfaction
Where the service process has been changed or extended this should resultin a change in output performance as well as (in the longer term) a changein service outcome
In many cases service output standards will have been set and it will beincumbent upon the service staff to achieve these service standards
Outputs should be measured in respect of the aspect that is expected toimprove This may include
QualityTimelinessCostCustomer satisfactionAccess andAffordability
Finally it will always be the case that as a result of any improvement theservice outcome should improve This is the final measure that should betracked
W h o d o e s t h i s t a s k
The measure definitions should be defined by the CIB Project team
The data collection and reporting should be an ongoing responsibility of theservice staff
The monitoring should be undertaken by both the service manager and theCIB Project team
How to P roceed
1 Decide upon which inputs outputs and outcomes are to be measured2 Decide upon which aspect of these should be measured3 Define the performance measure4 Collect the performance data
gt5 Process the data and produce the performance reports6 Monitor the results and identify any failings in expected performance
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A d j u s t t o co u n t e r p o o r p e r f o rm a n ce
Susta ingt
Purpose
To analyze the results from the customersupplier and service staff feedback and the
performance results and take correctiveaction to ensure the improved servicereaches its expected performance
W h y a d j u s t t o c o u n t e r p o o rper f o rmanc e
By taking the results from the customer supplier and service staff feedback and the performance measure results you may find that thechanged service is still not performing the way you expected In this casecorrective action will be required to reach the expected performance level
The likely issues that will result will vary according to your service and theimprovements implemented but some issues may include
Customers are still confused about the new service and are still unsure of theirrole and responsibilities in service access and useSuppliers cannot meet the higher standards of performance for the inputsService staff are still unsure of the exact process and request further assistanceMistakes are still happening and the Quality of the service output is still poorThe outputs are still delivered late and do not reach the timeliness standardsThe output unit cost of the service is still too high and the fall in unit cost hasnot resulted andThere has been no change in the service outcome even though the outputperformance has improved
W h o d o e s t h i s t a s k
The CIB Project team completes this task
Some collaboration will be necessary with the service staff and theImplementation team to conduct the root cause analysis
How to P roceed
1 Identify implementation problems that need corrective action2 Complete a root cause analysis of each issue3 Select a preferred solution for each root cause4 Develop an Implementation plan for the preferred solutions5 Cost the additional corrective actions6 Present the Implementation plan and its costs to the Steering Committee7 Adjust the overall Implementation budget with the above approval8 Implement the actions according to the Implementation plan
U p d at e b u d g e t a ssu m p t i o n s
Susta ingt
Purpose
To update the budget assumptions in relation to service access service standardsoutput unit costs and demand management strategies so that future budget allocations
will provide sufficient funds to sustain the improved service
W h y u p d a t e b u d g e t a s s u m p t i o n s
When a service is improved and particularly if the service has beenextended to reach more customers it is important that the basis of budgeting (budget assumptions) takes to account the changedcharacteristics of the new service so that adequate funds are provided inthe following years to sustain the new service
In particular if any of the following aspects have changed then the budgetwill definitely need revising
Additional customers have been added to the service eg wider access to waste
collection more houses connected to the water supply additional medical clinicsestablished additional public toilets built service has been promoted and demandhas risenService staff have been increased to provide a better serviceService standards have changed and there is wider scope in the service definitionEfficiencies have been obtained by improving the service process or by introducingcomputer technology and the output unit costs are lessCurrent customers are provided with greater access to the service by extendingoperating hours or extending the number of access points
W h o d o e s t h i s t a s k
The service manager normally completes this task with support from the Financesection within the municipality
How to P roceed
1 Define the service scope ndash what the service is how it operates any changes to theservice over the last year and what is actually delivered
2 Calculate the last yearrsquos average output unit net cost3 Forecast the new yearrsquos output unit quantity 4 Adjust the output unit price (fee) based upon Council policy and inflation5 Multiply the new unit fee with the new forecast volumes6 Adjust the old average output unit cost for inflation and additional scope7 Multiply the new output unit cost with the new output unit volumes8 Calculate the net cost based upon output units9 Prepare a line item budget for the new year
10 Reconcile the two budgets at the net cost level to ensure resources are available tomeet the new demand
11 Adjust the service scope (standards) or output volume to achieve reconciliationbetween the output based budget and the line item budget
12 If the output volumes are reduced (compared to the forecast) a demandmanagement strategy needs to be specified and included in the adjusted servicescope or standards
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Update se rv i ce stand ards
Susta ingt
Purpose
To update the Service standards (or the Customer charter) to reflect the service as i twill be provided in the New Year in respect of its description access feestimeliness quality process and grievance redress
Why upd ate s er v i c e s tandards
As the Continuous improvement program reaches its conclusion and theNew Yearrsquos budget is formulated for the improved service you will becommitting to provide the new service to a level or standard that will bedifferent to what was delivered in the past
Customers staff and suppliers should all have a clear understanding of thenew service standard so they do not have unreal expectations and theywork to meet the standard
Following the approval of the New Years budget or the normalization of the improved service the service standard should be updated andpublished for the community
The service standard document should include
1 A description setting out what the service is and its purpose2 The level of access who in the community can access this service where do
they access and when3 The price or fee to pay for the service (if applicable)4 The responsibility of the customer at the time of accessing the service ie what
does the customer need to do5 The responsibility of the service staff ie what do they do to meet the needs of
the customer6 How quickly the service is provided ie what the response time is7 How accurate the service will be ie whether or not any faults are likely or
imperfections are tolerated
8 The level of customer satisfaction that is expected9 Exceptions that may inhibit service delivery ie any items that the municipality
is dependent upon that are outside the control of the municipality and shouldthese events happen the service may be affected
10 Confidentiality of any customer information or data held by the municipality11 Grievance redress process ie should the customer be unhappy with the
service how they can lodge a complaint or request the problem be resolved and12 The outcome from this service ie why is the service offered to the community
in the first place
The definition of key performance measures will be consistent with thestatement of service level set out in the Service standard however targetvalues will not be within the Service standard but documented in theannual Budget and periodical management reporting
For example
I n the Serv ice standard we may say that ourStandard is that alltelephone enquiries will be answered with 30 seconds of the call beingmade
I n the Budge t ( o r Serv ice p lan ) we may say that ourTarget is 90 of all telephone enquiries will be answered within 30 seconds of the call beingmade
The Standard is t he idea l to a im f o r
The per fo rmance ta rge t i s the degree to wh ich tha t idea l shou ld bea t ta ined
W h o d o e s t h i s t a s k
The Service manager develops the Service standard (or Service charter)
The Public information officer should provide the ldquoCorporate standardrdquo including logos format medium etc to be applied to the final publicdocument
How to P roceed
1 Understand your councilrsquos standards for documenting Service standards2 Obtain the previous Service standard and review its contents3 Review the recent changes to the service4 Define the new Service standard
5 Develop a publication and distribution strategyPub l i ca t i on format and mediumService brochureCouncil internet siteCouncil Service directoryService postersign board etc
D is t r i bu te toAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Document the Service standards in the publication format7 Distribute the Service standard document
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Aud i t comp l i ance
Susta ingt
Purpose
To identify any processes that have become non-compliant with the standingprocedures and may result in inefficiencies unacceptable risks or lead to poor
performance
W h y a u d i t c o m p l i an c e
To sustain the improved process the manager will be collectingperformance data and monitoring the actual performance level
In addition to this it is normal practice to Audit the improved process toensure the service staff are still conducting the service according to thedocumented procedures
The reason for this is that some non-compliant processes will inevitablycreep in and may take some time to show up in the performance measureor may not be significant enough to have an impact upon performance
Other non-compliant processes may have been implemented in good faithand in fact do have a positive impact on performance and these shouldbe considered for adoption into the procedures
Just because a changed process step is non-compliant this does notnecessarily mean it should be abolished it may be good to keep andstandardize it
Your Internal Audit program may look over all processes over a period of time but when a process has been significantly changed as in a CIBProject it should be audited around one year from the Implementationperiod
You have a number of options to conduct the audit they are
Conduct your own audit program for the serviceSeek to have the service included in the Internal audit programSeek to have the service included in the External audit programHold a staff workshop and have the staff review the standing procedures andopenly discuss actual non-compliance processes andHave some independent person role-play the customer document the actualprocedure followed as seen by the customer then reconcile this with thestanding procedure
W h o d o e s t h i s t a s k
The service manager should request to have their service audited forcompliance
Assistance may be called upon from the Internal audit function or from theexternal auditor to physically undertake the audit
How to P roceed
1 Decide upon who will conduct the audit and approximately when2 The auditor plans the audit program in respect of
What service processes will be auditedTiming of the auditStaff notification methodStaff who will participateStanding procedures that will be the reference pointMethod of reviewing the current processMethod of documenting non-compliance andHow the results will be reported and discussed
3 3 Notify staff of the internal audit schedule4 Obtain the current standing procedures5 Review current processes and reconcile with the procedures6 Document non-compliant processes7 Prepare the Audit report8 Discuss the Audit results with management and staff9 Agree on a course of action to correct non-compliant processes
10 Agree on a schedule to follow up the planned corrective actions11 Review the actual corrective actions and confirm back to management these are
complete and effective
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Ins t i tu t iona l i ze
Following the Implementation of your pilot CI projects it is time for yourmunicipality to assess whether or not it wishes to pursue ContinuousImprovement and Benchmarking as a normal operating culture
If the decision is ldquoyesrdquo then the organization needs to establish the structure theinformation and the policy to make this happen
To ldquoInstitutionalizerdquo Continuous Improvement there are eleven tasks to complete
1 Plan for a full CI implementation2 Name the CI initiative
3 Link CI to rewards and recognition
4 Establish a CI BM library resource
5 Develop a service listing6 Identify pro-poor services as priorities7 Nominate CIB project8 Monitor CI project progress9 Overcome barriers
10 Create flexible decision making11 Build up internal CI capacity
If you are unfamiliar with the term ldquoInstitutional capacityrdquo or would like to understandmore about this subject go to An overview of what institutional capacity means
Pl a n f o r a f u l l CI B i m p l e m e n t a t i o n
I ns t i t u t iona l i zegt
Purpose
To establish a plan for the full implementation of Continuous Improvement andBenchmarking as the agreed techniques for achieving excellent customer satisfaction
on a sustainable basis
W h y p l a n f o r a f u l l CI B i m p l e m e n t a t i o n
To institutionalize CIB in a sustainable manner a number of facilities anditems need to be in place
These range from human capacity to systems facilities and require veryspecific implementation tasks to ensure their completeness andeffectiveness
Establishing a formal CIB implementation plan for the institutionalization of CIB will go a long way to making this happen and within a time frame thatis acceptable to your Council
There are seventeen tasks in this Phase some can be implementedconcurrently to shorten the implementation period
W h o d o e s t h i s t a s k
The CIB Steering committee will plan for the full implementation of CIB
H o w to p r o c e ed
1 Seek a formal resolution from your Council that your municipality will adopt CIB2 Advise all managers and staff that CIB is now a Council policy and all staff shall
comply with this policy3 Review all of the tasks within the Institutionalize phase as set out in this Toolkit
4 Develop a CIB Implementation plan5 Seek Council approval of the CIB Implementation plan6 Issue the CIB Implementation plan
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N a m e t h e CI B i n i t i at i ve
I ns t i t u t iona l i zegt
Purpose
To decide upon a unique name for the CIBinitiative so the initiative is easilyrecognizable and memorable and clearlycoveys the objective of council which is to
continuously improve its services to itscommunity and particularly the poor
W h y n a m e t h e C I B i n i t i a t i v e
For the CIB full implementation to succeed it needs to be elevated inimportance be recognizable and memorable with all service staff and beclearly supported by council the mayor and the senior management team
Choosing and promoting a unique program name should achieve the ldquorecognizable and memorablerdquo objectives The more unique and strikingthe choice the more memorable the program should be
The name needs to also convey the objectives of council being the
continuous improvement of municipal services
Examples from other cities include
PR ID E - an acronym used in Australia by one city meaning Promoting andRecognizing Individuals when Delivering ExcellenceSPRING - an acronym used in the Philippines meaning Simplifying PRocesses INGovernmentNI RANTARA - a name used in Bangalore India that means to continuouslyimproveSI P an acronym used in Papua New Guinea that means Service ImprovementProgramDO BETTER a name used in Australia to reflect the intentions of a business tocontinuously improve its performance
W h o d o e s t h i s t a s k
The CIB Steering committee should develop a choice of names but it islikely yoursquore council will approve the preferred name logo and theirapplication
How to P roceed
1 Agree a method to generate ideas for name choices logo colors and applicationCompetitionWorkshopBrainstormResearch
2 Conduct the agreed method and generate a list of names logos colors etc3 Critique the suggested names and vote on a preferred name4 Submit a preferred name and some alternatives to council for their approval
5 Seek councilrsquos formal endorsement for their choice of name6 Advise senior managers and staff of the name choice7 Have the Public information officer issue a press release that explains councilrsquos
policy on CIB and use of the chosen name
L in k CI B t o r e w a rd s a n d re co g n it i o n
I ns t i t u t iona l i zegt
Purpose
To develop and implement a reward and recognition system that will motivate servicemanagers and staff to seriously pursue Continuous Improvement (ldquoCIrdquo) in their service
W h y l i n k C I B t o r e w a r d s a n d r e c o g n it i o n
Continuous improvement may not be sustainable unless service staff ismotivated to pursue service efficiency and excellence Continuousimprovement programs require extra attention and effort and any changeprocess has risks of failure
There will be a natural reluctance to volunteer extra effort or to acceptadditional risks unless there are rewards and recognition to make thisworthwhile
There needs to be a policy and processes that reward managers and staff for their extra efforts and extra risk taking and their achievements inimproving their services
Recognition and reward options that may be considered include
Additional annual leave daysAdvancement promotionPublic recognitionFinancial bonusPaid educationPaid study leaveAdditional facilities or entitlements
Any reward and recognition process should be an integral part of thePersonal Performance Appraisal system
W h o d o e s t h i s t a s k
The Human Resources section should develop the rewards and recognitionpolicy and processes and have this endorsed by council
In some municipalities employee unions may need to be consulted and localawards or employee ldquocontractsrdquo may need to be modified to incorporate thispolicy
How to P roceed
1 Seek councilrsquos authorization to develop a proposal for an effective reward andrecognition policy and process
2 Develop the draft policy and a process concept for submission to council3 Seek union and staff representative bodies endorsement of the proposed policy
and process concepts4 Seek council endorsement of the proposed policy and process concept5 Advise all affected staff of the new policy and the process concepts6 Implement the new policy and develop the new processes7 Request Internal External Audit to report upon the correct use of the reward and
recognition policy and process and its effectiveness
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Estab l i sh a CI B l i b ra ry r esource
I ns t i t u t iona l i zegt
Purpose
To provide a supportive working environment and a source of knowledge to facilitatefuture CIB project teams so they perform to their maximum ability
Why es tab l i s h a C IB l i b ra r y r es ourc e
CIB project teams require support and facilities in the form of
Space to display the current status of all active CIB projectswith their planned and current status
Space to display CIB team members contact details andmethods of consulting with them on any CIB project relatedmatter
Space for the entire team to meet and discuss issues in theirproject
Space to display service flowcharts examples pictures andother materials generated from their project
Telephone and a private area from which they can telephonecustomers suppliers and staff to interview them on the projectservice
Computer equipment and access to the internet so they canresearch potential Benchmarking partners accessBenchmarking information prepare questionnaires processperformance information and prepare reports
Space to hold and display example information such asmunicipal plans and annual reports service charters service
offerings promotion material training materials CIBrecommendations CIB performance measures and best practiceperformance customer and supplier surveys and
Space and facilities to train CIB team members that have nothad the experience of participating in a CIB project
An example is the Cebu SPRING Room
W h o d o e s t h i s t a s k
The CIB Steering committee should authorize the establishment of the CIBLibrary resource center and the CIB Working group should carry out thenecessary tasks
The Facilitator will be able to provide expert assistance in respect of theCIB Library inventory and any IT equipment that is required
How to P roceed
1 Determine the needs of future CIB project teams2 Develop a concept plan for the CIB library resource3 Cost the CIB library concept plan4 Approve the concept plan and cost budget5 Implement the plan6 Promote the use of the CIB library to all CIB teams7 Monitor the CIB library utilization and the teamsrsquo satisfaction with the facility
Deve lop a se rv i ce l i s t i ng
I ns t i t u t iona l i zegt
Purpose
To prepare a listing of all municipal services and their current performance status sothat poor performing services can be identified prioritized and nominated for a CIBproject Generally a local government will deliver around 100 services and this numbershould provide adequate detail and focus for you to prioritize services for improvementAn example listing of services is provided
Why dev e lop a s er v i c e l is t i ng
Continuous improvement as a process needs to focus upon a group of actions or activities a product or a service
A service in the local government context is a group of activities thattogether satisfy a specific need of the community A service can be brokendown into sub-services so the CIB process can deal with specific issues andparts of the bigger service can be identified as priorities for improvement
For example ldquoWaterrdquo may be defined as a service but this can be brokendown into sub services such as
1 Water catchment2 Water storage3 Water treatment4 Water connection5 Water reticulation supply6 Water metering and billing7 Sewage billing8 Sewage collection9 Sewage treatment
10 Sewage disposal
Taking the above list of sub-services it may be the case in your citythat Water connect ion is not accessible to some parts of the communityand it may be this sub-service that needs to be improved In other citiesWater metering and billing may be a problem and in other cities Watercatchment may be an issue
It is best to collect service information at the top service level first then at
a later time collect information at the sub-service level
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Generally a local government will deliver around 100 services and thisnumber should provide adequate detail and focus for you to prioritizeservices for improvement
Information relating to a service that can be collected may include
1 Service name2 Description3 Sub-service break down4 Number of current customers or volume of output5 The number of potential customers currently denied access to the service6 The severity and frequency of incidents of poor quality of the service or
incidents of customers with related sickness or health problems7 The severity and frequency of incidents of poor timeliness of delivering the
outputs and in particular when the timeliness is so sever it equates to denial of service access
8 The number of potential customers denied access to the service because it isunaffordable for them and
9 The frequency and severity of customer complaints about the service
When you decide upon what information is to be collected please considerthe basis on which you will prioritize the services for improvement (seeIdentify pro-poor services as priorities) because the basis will requireinformation that is being collected at this point
W h o d o e s t h i s t a s k
The CIB Working group should undertake this task but it will requireparticipation and cooperation from all service managers
The service listing can also be developed by
The service managers independentlyA specific project team set up to do this taskThe facilitator orA consultant hired to do this task
How to P roceed
1 Agree on what defines a ldquoservicerdquo2 Agree upon the information that is to be recorded for each service and or sub-
service
3 Develop the data collection method and resourcesQuestionnaire to each Director managerStaff interviewManager workshopUse financial budget costs center as a base
4 Collect the service data5 Process the data into a spreadsheet or computer file6 Return the service listing to the responsible managers for validation7 Correct the service listing8 Implement a procedure to keep the service listing updated
I d e n t i f y p ro - p o o r se rv i ce s as p r i o r i t i e s
I ns t i t u t iona l i zegt
Purpose
To identify and prioritize pro-poor services for improvement using the CIB toolkit
Why i den t i f y p ro -p oor s er v i c es as p r i o r i t i es
A pro-poor service is a service that provides the minimum basic needs of acommunity in respect of
1 Water2 Waste collection3 Sewage and sanitation4 Electricity energy5 Education6 Medical and hospital7 Housing8 Communications9 Employment or sustenance
The m in imum bas ic ser v ice leve l p rov ides
1 Access by all members of the community that need it2 A Qua l i t y output (ie fault free) that is safe hygienic and does not risk the health
of the service user3 A Time ly output that does not inhibit service access4 Pricing that is a f fo rdab le and does not inhibit service access and5 Adequate customer sa t i s fac t i on
Should any of the above services have
1 Sections of the community denied access to the service2 Outputs that in some way may risk the health or well being of the customer3 Outputs that are not delivered in a timely manner and ultimately restrict access to
the service4 Prices that are unaffordable for some in the community and ultimately restricts
their access or5 Customers that are generally dissatisfied with the service
then that service should be identified as a priority for improvement
The grading of the service seriousness should be based upon
The number of potential customers currently denied access to the serviceThe severity and frequency of incidents of poor quality of the service or incidentsof customers with related sickness or health problemsThe severity and frequency of incidents of poor timeliness of delivering theoutputs and in particular when the timeliness is so sever it equates to denial of service accessThe number of potential customers denied access to the service because it isunaffordable for them andThe frequency and severity of customer complaints about the service
The grading should be evidenced by data that has been collected for eachservice (refer earlier task ldquoDevelop a service listingrdquo)
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W h o d o e s t h i s t a s k
The CIB Working group should complete this task however the finaldecision on whether or not a specific service should be improved using theCIB toolkit will remain with the CIB Steering committee (see Approve thisCIB project within the Organize phase)
How to P roceed
1 Obtain the Service listing prepared in the preceding task2 Agree upon the definition of a ldquopro-poor servicerdquo3 Identify pro-poor services that currently have inadequate performance4 Grade these services according to their seriousness
N o m i n a t e CI B p ro j e c t s
I ns t i t u t iona l i zegt
Purpose
To decide which service or components will be the subject of a CIB project and tostate the expectations for improvement from the project
W h y n o m i n a t e CI B p r o j e c t s
The CIB Service nomination is a formal process to clearly set out theexpectations of the Steering committee in respect of improvementsrequired for a particular service
The nomination information has four important elements
1 The service or service components that is to be improved2 The expectation for improvement or the objective3 The start and end dates and4 The CIB Project leader
The nominated service needs to be very specific Nominating the service
as ldquoPublic healthrdquo or ldquoEducationrdquo will not provide adequate informationwith which the project team can focus its attention A better specificationwill be ldquoEducating the community on public health issuesrdquo or ldquoFood vendorlicensingrdquo
The expectation for improvement should be specified in quantifiable termsif possible An example may be ldquoDecrease the number of reportable foodpoisoning incidents from food vendors by 20rdquo In this way we canobjectively measure the success or otherwise of the CIB project
The start and end dates for the project need to be set relative to thecapacity of the likely team members to commence and conclude theproject Seasonal demand other projects normal work capacity and publicholidays need to be considered
The project team leader should be nominated at this time because thereneeds to be one person that holds the accountability for progressing theproject The team leader has the responsibility for marshalling the team andcommencing the CIB project with the Organise phase
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but much of thework may be delegated to the CIB Working group
How to P roceed
1 Obtain the listing of pro-poor services identified as priorities for improvement2 Decide the objectives or the expectation for improvement3 Decide the approximate start and end date4 Decide the CIB Project team leader
5 Complete the CIB Service nomination form
M o n i t o r CI B p ro j e c t p ro g re ss
I ns t i t u t iona l i zegt
Purpose
To monitor the progress of all current CIB projects so that any delays difficulties orbarriers may be dealt with or instructions provided on how to maintain the projectrsquosschedule
W h y m o n i t o r CI B p r o j e c t p r o g r e ss
As each CIB project advances it is likely that some difficulties and delays willarise Many of these will be capably dealt with by the team leader butothers may need the support of the Steering committee
We refer to the most likely problems and issues as ldquoBarriersrdquo and these aredealt with in a separate page ldquoBarriers and how to overcome themrdquo
In the early years of a CIB pilot implementation there may only be ahandful of active projects at one time but as the initiative gathersmomentum and more projects are commenced it is conceivable that manyprojects will be active at once
In the Philippines a large regional city had approximately twenty CIBprojects running concurrently
When the number of active projects exceeds ten it is time to considerreviewing their status by exception
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Exception means that where a project is running according to its originalplan and the team leader has no issues or concerns then the SteeringCommittee does not look at that project in detail
On the other hand where a project is seriously late or has some issues ordifficulties that cannot be easily resolved or it seems the projectobjectives may not be achieved or the team leader is seeking assistancethen the Steering Committee should carefully review this project andprovide the necessary assistance
The approach should be that all projects team leaders provide a monthlystatus report these reports are summarized onto a summary list oneperson reviews this list and identifies those projects that requireCommittee review A set of ldquotraffic lightsrdquo is one method of flagging therequirement for review
W h o d o e s t h i s t a s k
The CIB Steering committee completes the monitoring using updatedproject status reports provided by each CIB project team leader
Each CIB project leader should provide a Project status report on amonthly basis (or more regularly if required)
Where the Steering committee monitors only the summary report byexception the facilitator or a member of the Working group will need tosummarize all of the projects and ldquoflagrdquo those requiring Steeringcommittee review
How to P roceed
1 Have ldquoReview project progressrdquo as a standing agenda item at the regular CIBSteering Committee meetings
2 Brief each CIB project manager on the requirement to provide a monthly projectprogress report
3 Receive and collate monthly CIB project progress reports
4 Summarize the projectsrsquo status on a Summary report
5 Review each project and flag those requiring SC attention
6 Review CIB projects by exception
7 Agree on the root cause of any project problems8 Decide upon a course of action9 Write up the minutes of the meeting and issue them to all members
10 Advise the CIB project leader of the required action
B ar r i e r s an d h o w t o o ve rco m e t h e m
I ns t i t u t iona l i zegt
Purpose
To identify Barriers to the successful implementation of your CIB initiative andimplement strategies to minimize them
W h y i d e n t if y B a r r i e r s a n d o v e r c om e t h e m
Based upon a survey held at a regional conference on improving municipalservices a work session discussed Barriers and how they may be overcome
The results of the work session showed the following Barriers to be the mostcommon and these would inhibit the implementation of improvements
Individual staff performance is not measuredStaff do not have a personal training program
Managers and staff are not remunerated according to their performanceBudget allocation and justification method is weakProvincial or Central Government hold the power of decision makingManagers are not rewarded or recognized for improving performancePeers do not adequately support managers when change programs falter
These are ldquofundamental barriersrdquo to change and need to be dealt with at thewhole of municipal organization level It is not effective to deal with theseat a service level or department level because this would raise inequalitybetween those staff involved and those not
The CIB toolkit can be applied to address your priority Barriers Theapproach should be to
1 Organ ize a team to look at the Barrier(s)2 Ana lyze the Barriers particularly in completing a staff (customer) survey
3 Benchmark how other municipalities have dealt with the same issue4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff and managers to
adapt
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but in collaborationwith internal departments responsible for Human resource managementStaff training Finance and the Council secretariat
How to P roceed
1 Identify local Barriers that will definitely inhibit the successful implementation of your CIB initiative (use the Assessment of Barriers to change tool )
2 Identify the priority Barriers (those you wish to minimize in the short term)3 Decide whether or not these priority Barriers can be dealt with collectively or
individually
4 Complete a CIB Project nomination(s) to deal with individual or collective priority
Barriers
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Flex ib i l i t y i n dec i s i on m ak ing
I ns t i t u t iona l i zegt
Purpose
To delegate responsibility and accountability to managers and staff so themunicipality can operate in a flexible and responsive manner to meet the needs of its
community
W h y p u r s u e f l e x i b il i t y i n d e ci s io n m a k i n g
During the course of assisting many local governments with ContinuousImprovement and Benchmarking it has become evident that manygovernments are constrained by the lack of documented policy andprocedures poor staff training and limited delegation of authority andaccountability
In many cases simple decisions are not taken by the staff officer dealingwith the issue because they are either unsure of the correct decision tomake or do not have the authority or are not prepared to take the risk of a decision
In the end the decision is moved up the hierarchy of management andinevitably ends up with the most senior manager who is overwhelmed bythe numerous requests being made
Decision making then stalls and the customer becomes dissatisfied
A better model for fast and flexible decision making is
Have the policies of the government clearly documented so allmanagers and staff know the major business rules of theirservice (these may be documented as service specificationsservice charters or government by-laws)
Have all business processes clearly documented so that all staff
know exactly how to deliver a service and in particular whatdecisions they must make in respect of exceptional events orcircumstances
Train all staff in the processes they personally deliver orconduct ensure they know exactly how the process shouldoperate and the manner or method of their decision making toaddress exceptional conditions
Delegate decision making to do so to the lowest level in theorganizational structure that is commensurate with good riskmanagement knowledge skills age intellectual capacity andmaturity
Provide authority to the staff to make their decisions based uponthe level of delegation determined above
Encourage staff to make decisions on their own without referralto their superior but assist them to do so during their earlyexperience and
Monitor staff decision making using performance metrics orinternal audit programs to ensure decisions are made within thepowers of delegation and decisions are made correctly
The objectives of this model are
Customer requests are dealt with in the minimum amount of time
Decisions are made by the staff member closest to the actual request ortransaction and who is most knowledgeable about the detail of thetransaction
Decisions are made correctly and
The municipality is not put at risk in respect of
FraudCorruptionLitigationFinancial loss orEmployee or customer accidents or injury
W h o d o e s t h i s t a s k
The Mayor Chief Commissioner or Chief Executive should undertake thistask
They may seek assistance from the CIB Working group or the HumanResources Branch of the organization
How to P roceed
1 Develop a model for flexible decision making2 Undertake an audit to determine the municipalityrsquos level of flexibilityresponsiveness delegation and accountability
3 Review the current legislation governing decision making powers and the degree of delegation that is possible
4 Develop a policy that requires flexible decision making underpinned withappropriate responsibility accountability and authority
5 Develop an implementation plan to deploy the above policy6 Implement the plan7 Repeat the audit to determine the improvement in the municipalityrsquos capacity for
flexibility and decision making
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Bu i l d up i n t e rna l CI B capac i t y
I ns t i t u t iona l i zegt
Purpose
To build internal capacity to conduct CIB projects quickly and effectively so that themunicipality can continuously improve its services efficiently and effectively
W h y b u i l d u p i n t e r n a l CI B c ap a ci t y
The capaci ty of an organization to Analyze a service identifyopportunities then implement those opportunities is often mistakenlyunderstood to be simply a set of analysis skills
In fact the capaci ty of an organization to improve includes
InformationSkills in analysis and innovationA culture of consultation and open communicationProject management skillsDocumented procedures and instructionsPublic information or public accountability andSupportive financial and performance monitoring systems
To ensure CIB projects are conducted in an efficient and effective mannernot only do the CIB teams need to have the technical skills to complete aCIB project but they must also operate within a supportive culture andstructure and have appropriate information methods and systemsavailable to them
Where the underlying capacity to change weakens or does not exist in thefirst place then corrective action or improvements need to be commencedso that CIB projects have a better chance of success
To deal with these capacity weaknesses you can apply the normal CIBtoolkit and address your priority weaknesses using a CIB project
The approach should be to
1 Organ ize a team to look at the Capacity weaknesses2 Ana lyze the weaknesses particularly in completing a customer survey3 Benchmark how other municipalities have dealt with the same weakness4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff managers
council and systems to adapt
The tool ldquoAssessment of current capacity to improverdquo is provided as anassessment framework or audit check list to facilitate your CIB Steeringcommittee to assess your capacity on a regular basis We suggestannually so that improvements or weaknesses can be monitored for theirchange
The above assessment tool can be altered to meet your own needs and isnot meant to be a prescriptive list
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task
H o w to p r o c e ed
1 Complete a regular assessment of the municipalityrsquos capacity to deliver CIB
projects (use the Assessment of Current Capacity to Improve tool)
2 Identify priority capacity gaps that need to be improved in the short term3 Decide whether or not each priority gap can be dealt with as a CIB project
4 Complete a CIB project nomination for those gaps that can be addressed as a CIB
project
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Success Stor ies
I n t r o d u c t i o n gt
These examples show some of the results possible with CIB - follow thelinks to find out more
Numerous improvements were achieved in the f i rst regional pro ject in
1998-2000 amongst these were the introduction of Customer servicedeployment of a solid waste daily collection service educating residents inwaste collection and re-cycling increasing on-street car parking andintroduction of a littering action team See Bangalore Cebu and Colombo forslideshows containing more information
From 1999 to 2001 Colombo Municipal Counci l (ldquoCMCrdquo) in Sri Lankacompleted a major exercise to introduce a solid waste collection servicefor the under-served communities Click here for a report on Colomboimprovements
From 1998 to 2004 Bangalore Mahanagara Pal ike (ldquoBMPrdquo) in India hasbeen pursuing service improvements on a wide front The service improvements haveincluded Solid waste collection Customer service Property tax assessment andcollection Vehicle parking Street vendors Footpath maintenance Public toilets and
Vocational training - click on the links for reports Many of these serviceimprovements have been targeted to the poorer communities Follow this link for asummary slideshow
Naga City in the Philippines has been pursuing equity and service improvements toits poor for many years Some of their major initiatives include subsidized landacquisition urban development building residentsrsquo capacity to engage governmentinstitutional support such as loan financing These improvements have been achievedthrough inclusive governance openness with the community and engagement withkey stakeholders and innovative solutions Their latest improvement is publication ofa Citizen Charter Follow this link for a report containing details
Readiness
I n t r o d u c t i o n gt
Not eve ry o rgan iza t ion is r eady to use con t inuous impr ovementand benchmark ing s t r a igh t away
To help you decide whether you are ready to take on this major changeinitiative we have provided a self-assessment guide You can score yourorganization on 14 criteria including support from senior elected officialsand managers resources and organization culture
Print out the Readiness self-assessment and use it to decide whether yourorganization is ready for CIB
H o w t o u se t h e L ea rn i n g t o o l k i t
I n t r o d u c t i o n gt
H o w t h e t o o l k i t c a n h e lp y o u
The Learning toolkit is intended to help service providers use Continuous Improvement
and Benchmarking (CIB) successfully to improve service delivery
The toolkit presents a practical comprehensive and proven guide to effectivetechniques and tools for service improvement
Requ i remen ts
To use the toolkit you need a personal computer with Windows 2000 or higherMicrosoft Office 2000 or later a CD drive and an internet browser such as InternetExplorer 5 or later The toolkit is best viewed at screen resolutions of 1024X768 orhigher
T ak e a t o u r o f t h e T o o lk i t
We strongly recommend you gain an appreciation of the contents of thetoolkit by taking a tour
Nav iga t i on
Use the left side of the screen to navigate through the phases of CIB in the ordershown
Links within pages take you to more information and documents such as trainingguides slideshows and forms
Task pages
Each phase of CIB contains task pages describing what has to be done inthat phase
You should work through the toolkit in sequence and do the trainingmodules as they are presented in the links on the task pages
By learning as you work through your project you can immediately applyeach module in practice reinforcing the learning and advancing your project
Each training module takes around three hours to complete
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Prepare
In this phase you will establish the management structure to planimplement and sustain CIB
There are five steps
1 Appoint an Accountable officer2 Organize a Steering committee3 Organize a Working group4 Appoint an external Facilitator5 Plan a Pilot CIB implementation
Appo in t the Accoun tab le Of f i ce r
Preparegt
Purpose
To appoint a capable individual who will ensure your CIB initiative succeeds
Why do y ou need an Ac c ountab le Of f i c e r
For a CIB initiative to succeed it is critical to have one person that isaccountable for its implementation
This person should be a senior person with the authority the interest andthe commitment to make sure your CIB initiative succeeds
You need only one of these people in your municipality and the position andappointment should be endorsed by the Mayor or Council to indicate thecorrect level of priority commitment and authority For example
In the city of Cebu Philippines the accountable person was appointed bythe Mayor and was highly regarded by everyone as the Mayors right handlieutenant He had a very keen interest in Continuous Improvement and waswell versed in the operations of the government
W h o d o e s t h i s t a s k
The senior official who made the decision to proceed with a CIB initiative does thistask It is likely to be the Mayor a Councilor the Commissioner or the Chief Executive
How to P roceed
1 Specify the position of CIB Accountable Officer - see the Role guide provided
2 Identify a short list of suitable candidates
3 Interview candidates and assess their suitability4 Appoint the officer5 Communicate the appointment to the organization
T i m e
This task should take no more than two weeks
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Organ ize a Steer i ng Com m i t t ee
Preparegt
Purpose
To appoint a group of senior managers to oversee the CIB initiative
W h y d o y o u n e e d t o a p p o in t a f a c il i t at o r
There are always day to day issues thatarise for people working on CIBprojects
Although a lot of answers can be foundin the CIB Learning toolkit there aretimes when people need to refer tosomeone who is more skilled andexperienced in CIB than themselves This is the role of the facilitator
The facilitator role can be as a coach mentor trainer or leader dependingon the circumstances It needs to be someone who is familiar with the CIB
implementation process and the tools and techniques used and who iskeen to help others through the process
W h o d o e s t h i s t a s k
The Accountable Officer recommends the Steering Committee members to the seniorperson within your municipality who decided to introduce the CIB initiative
H o w to p r o c e ed
1 Agree the role of the Steering Committee - a Guide is provided for you
2 Identify suitable candidates3 Seek senior management approval4 Issue invitation to join
5 Appoint Steering Committee members6 Convene Steering Committee meetings A Standing Agenda is provided
T i m e
This task should take no more than two weeks
Organ ize a CI B Work ing Group
Preparegt
Purpose
To appoint a CIB Working Group to assist CIB project teams
W h y d o y o u n e e d a W o r k i n g G r ou p
The Working Group is needed in addition to the Steering Committeebecause the latter group is made up of senior managers who may not havetime to devote to the routine support activities needed for CIB teamsupport
The Working Group carries out many tasks to set up the program while theSteering Committee focuses on overseeing the initiative
The Working Group usually consists of 4 or 5 middle to senior managers andshould include the Accountable Officer and the Facilitator
The working Group usually meets every fortnight during the early stages of the CIB implementation
W h o d o e s t h i s t a s k
The Accountable Officer selects and recommends the Working Group then seeksendorsement from the Steering Committee
H o w to p r o c e ed
1 Agree Terms of Reference for the Working Group - see the Guide provided
2 Identify suitable candidates3 Seek Steering Committee endorsement4 Invite candidates to join Working Group5 Appoint members to the Working Group6 Notify rest of Organization about appointments
7 Conduct working meetings - a Standing Agenda is attached
T i m e
This task should take no more than two weeks
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Appo in t t he Fac i li t a t o r
Preparegt
Purpose
To appoint a capable and dedicated individual who will fully support your CIB team
members in their projects The facilitator will be their coach mentor and trainer
W h y d o y o u n e e d t o a p p o in t a f a c il i t at o r
There are always day to day issues that arise for people working on CIBprojects
Although a lot of answers can be found in the CIB Learning toolkit thereare times when people need to refer to someone who is more skilled andexperienced in CIB than themselves This is the role of the facilitator
The facilitator role can be as a coach mentor trainer or leader dependingon the circumstances It needs to be someone who is familiar with the CIBimplementation process and the tools and techniques used and who is
keen to help others through the process
W h o d o e s t h i s t a s k
The Accountable officer should appoint the facilitator
H o w to p r o c e ed
1 Specify the position of Facilitator - see the Role guide provided
2 Identify a short list of suitable candidates3 Interview candidates and assess their suitability4 Appoint the Facilitator5 Communicate the appointment to the organization
T i m e
This task should take between two and four weeks
Pl a n p i l o t CI B i m p l e m e n t a t i o n
Preparegt
Purpose
To develop a plan for up to three pilot CIB projects to enable evaluation of the
approach and modification to suit the organization
W h y p l a n a p i l o t
Before a municipality embarks upon a major initiative such as ContinuousImprovement and Benchmarking the Mayor and council must be confidentthat the effort and resources will yield benefits that are practical andsustainable
To develop this level of confidence we recommend you run several CIB pilotprojects
They will provide evidence of the effectiveness of the approach You will alsolearn how to modify the approach to best fit your organisation
We expect that every effort will be made to ensure these pilot projects dosucceed and you can apply the CIB process to more projects with widerbenefits
To get the most out of the pilot projects there will be more tasks tocomplete than the pilot projects themselves you will need to brief theMayor and council you will need to use the media to promote yoursuccesses and you will need to update your managers so they can see thebenefits of these improvements
W h o d o e s t h i s t a s k
The CIB Working group will develop the Pilot Implementation plan and seek its
endorsement by the Steering Committee
How to P roceed
1 Read the Pilot Implementation Plan guide
2 Agree the objectives of running a small number of CIB Pilot projects3 Nominate the services to be the subject of the Pilot projects and the CIB project
team leaders4 List the tasks needed to complete the CIB Pilot projects5 Agree start and finish dates for each of the major tasks6 Agree the financial resources to fund each pilot project7 Document a funding request for the CIB Pilot Plan
8 Submit the Plan and funding request using the Pilot Implementation Plan guide to the
Steering Committee for their endorsement9 Commence the approved Pilot projects
T i m e
This task should take about two weeks
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Organ ize
Purpose
To organize an individual CIB project
Why p lan i nd i v i dua l CI B p ro j ec t s
All CIB projects work best with a plan
Individual project team members will better understand what tasks theyneed to complete when these tasks need to start and when they need to
finish Some tasks are quite independent whereas others are dependantupon or rely upon other tasks to be completed before hand
The CIB Steering committee will also want to know how your CIB projectis progressing and whether or not it will succeed in its objectives
After the plan is approved by the Steering committee the CIB projectteam members will all have a clear understanding of their roles the tasksthey will complete the priority the plan has over every-day work and theexpectations of the CIB Steering Committee
W h o d o e s t h i s t a s k
The CIB Project team leader will plan the project with the help of the Facilitator and
the Working group
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Review the Service nomination from the Steering Committee3 Identify key stakeholders in the service4 Identify other initiatives that may impact this project5 Propose the project team members and confirm their availability6 Propose a resource budget
7 Fill in the details using the CIB Project Plan
8 Submit the proposed project plan to the Steering committee
9 Read the team leaders guide to Getting the best out of your team
T i m eComplete this task in the first week of the project
Analyze
The purpose of the Analyze phase of a CIB project is to investigate the currentperformance of the service and find out the customers and communitys views on theservice delivery
The Analysis phase involves six tasks
1 Define the service2 Understand the service3 Measure the service4 Survey the customer5 Consult the community6 Investigate problems
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Def ine th e serv i ce
Analyzegt
Purpose
To ensure the team focuses on improving the service processes that have thegreatest impact and to ensure the project
Why de f i ne t he s er v i c e
A service is made up of many processes and it is important for the teamto focus on the most important processes that when improved willcontribute most to the objective
There are three requirements you need to consider when defining aservice
1 The level of detail must be enough to ensure the team members have a clearunderstanding of what processes are to be addressed by this project
2 The scope of the project should be such that you can complete all of the phasesup to the Innovate phase within three months and
3 The scope must include those processes that have maximum impact on theobjective of the project
As an example suppose the nominated service is ldquoSolid wasterdquo Thisservice includes the following service processes
Educating the public on waste recycling and disposalCollecting wasteTransferring wasteLand filling wasteWaste separation and recyclingRehabilitation restoration or reclamation of land fill sitesMaintenance of waste collection vehicleMonitoring for littering and dumpingWarning and prosecution of litterers and dumpersCharging and collecting fees for some collection servicesRehabilitating ldquohot spotsrdquo or known dumping sites
It is clear from the scope of the processes that it is not possible to
analyze review and innovate every service process of ldquosolid wasterdquo withinthree months In addition the service may be delivered across a numberof regions or towns and there may be also a distinction between domesticwaste commercial waste and industrial waste
To scope the project so that it can be completed within three months theservice scope needs to be scaled accordingly For example in 2000 thecity of Colombo Sri Lanka embarked upon a CIB project to improve ldquoSolidwasterdquo Their scope included
Solid waste collection andEducation of the community inUnder-serviced settlement areas
If the team chooses to only focus on a limited number of processes within
the service then it will be necessary to go back to your Steeringcommittee and confirm with them the actual scope of this project and to
assure them that you can complete the Innovate phase within threemonths
W h o d o e s t h i s t a s k
CIB Pro jec t t eam members do th is t ask
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Review your CIB Project plan
3 Research what the service entails using the Service definition worksheet
4 Define the service processes and rate their general performance and importance
using the Process selection worksheet
5 Select the service processes to be the subject of this CIB project
6 Define the chosen service processes using the Process definition worksheet
7 Verify the chosen scope can be completed within three months by reviewing theCIB project plan and
8 Seek Steering committee endorsement of the Updated CIB project plan and yourservice process selection
T i m e
Complete in week 1
Unders tand t he se rv i ce
Analyzegt
Purpose
To build the teams knowledge of how the service operates what the transaction flowsare like what operational and financial risks there may be and what are theopportunities for improvement
W h y d o w e n e e d t o u n d e r s t a n d t h e s e r v ic e
To effectively identify improvement opportunities it is important to developa thorough understanding of how the service operates and what theprocesses are today
It is particularly important to identify problems with the service Forexample
In one City out of 80 garbage trucks that were in the depot only 20 truckswere operational The other 60 failed because of
No spare partsMix of truck brands so a range of spares was not affordablePoor preventive maintenanceOverloading trucksPoor driver and user skills resulting in damage andNot enough resources to repair trucks due for major overhaul
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Another C i t y looked a t the w ay the new Ci t y Ha l l r ecep t ion a reaopera ted and found
There were no signs to direct visitors to departmentsUnsightly commercial advertisements were pasted to the front doorThe guard did not have anywhere to store his belongingsThere were no short term parking bays for visitorsVisitors could roam freely around the building - a security issueA toilet did not have a closable doorAn old unused storage cabinet was dumped in a cornerAn employee was asleep at her desk and
The furniture was old and broken and not in keeping with the new City Hallbuilding
W h o d o e s t h i s t a s k
CIB Pro jec t team m embers do th is in co l labora t ion w i th a sma l lse lect ion of staf f f rom the service area
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Brief the service staff and advise that some staff will be interviewed by theproject team
3 Plan the work ahead how it will be conducted who will be interviewed how
records will be kept of the findings and what photographs may be needed4 Arrange the interview schedule5 Interview service staff walk the process photograph the process inspect
documents and forms role play the customer using the service questions
6 Process map the service processes using the Process mapping worksheet
7 Verify you have covered off all of the items using the check list
8 Document your opportunities for improvement9 Thank the service staff for their participation and advise them on the projects
next tasks
T i m e
Complete in weeks 2 and 3
Measure t he se rv i ceAnalyzegt
Purpose
To gather factual information to measure the performance of the service or process
W h y m e a s u r e p e r f o r m a n c e
To prove using empirical evidence the current performance of theservice
People often assess the performance of a service by the way they feelabout it Sometimes they feel it is performing well other times theymay feel it is not
Feelings are not a good way to judge how good a service isperforming The outcome of the service is a far more important measure of performance For example a city may have an extensive vaccinationprogram and people may feel it is effective but if the incidence of thedisease is not declining there should be concern over the effectiveness of that vaccination program
Empirical data (that is verifiable facts) is a much better way of measuringservice performance For example
Staff in a city in India had for years felt that the city was missing out on a lot of property tax After collecting empirical data it was found that only 30 of property tax due was actually collected within one year This evidence was enoughto cause the city to establish an improvement project to tackle the problem
By collecting empirical evidence and reporting the results to the MayorCouncil the management team service staff and even the public it is verylikely that decisions will be made and improvement action will happen
The seven measures of performance are
1 Objective Goal2 Quality3 Timeliness4 Satisfaction
5 Affordability6 Access7 Cost
W h o d o e s t h i s t a s k
CIB Pro jec t t eam members do th is t ask Sometimes the team will needinformation from computer files or other storage systems and assistance may berequired from the people responsible for those areas
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Confirm the Process (Service) delivery model3 Select the most important inputs and outputs to measure and their measurement
aspects
4 Define the measure using the Performance measure definition worksheet
5 Source the data
6 Name the performance measure title7 Collect the data8 Report the measure and your findings
T i m e
Complete by week 6
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Su rve y cu st o m e rs
Analyzegt
Purpose
To obtain a clear understanding of the customersrsquo opinion about the service
performance
W h y s u r v e y t h e c u s t o m e r
Often there are differences between the service provider and the customerabout the level of service performance
The only way to really understand how well the service is performing is tosurvey the customer and ask their views on how well the service meetstheir needs
Another reason for surveying the customer is that it gives you theopportunity to explore options with the customer to understand what theirviews may be on the options presented As an example
In 2002 the city of Bangalore India was looking at options on financing therebuild of its public toilet facilities One option was to charge a fee There wereconcerns about whether people would accept the fee so the City carried out asurvey of prospective customers The majority of people surveyed said theywould be prepared to pay a modest fee With this response the City embarkedupon a major rebuilding program and all users of the public toilets now pay asmall fee that sustains the Toiletrsquos daily maintenance and ongoing operations Bysurveying prospective customers the City was able to better assess the option of imposing a fee
W h o d o e s t h i s t a s k
CI B P r o j e c t t e a m m e m b e r s d o t h i s t as k I n s o m e c a se s o t h e r p e o p le m a y b es e co n d e d t o t h e t e a m t o h e l p c a r r y o u t t h e s u r v e y F or e x a m p l e y o u m a ycons ide r us ing an N GO un i ve rs i t y s tuden ts o r casua l emp loyees
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Design the customer survey using the Survey the customer design worksheet
3 Prepare the questionnaire using the provided template
4 Test the questionnaire5 Conduct the survey6 Analyze and report the results
T i m e
Complete by week 6
Co n su l t t h e co m m u n i t y
Analyzegt
Purpose
To obtain a clear understanding of the communityrsquos opinion and support about issues
W h y c o n s u lt t h e c o m m u n i t y
The Community consultation task is about surveying the wider communityon broader issues that may not necessarily be service related For example
A c o u n ci l m a y w i s h t o t e st t h e c o m m u n i t y s v i e w s a b o u t w h e t h e r i tshou ld inves t in comm erc ia l act i v i t ies to genera te add i t iona l incom e
Some questions we may consult the community about include
Would the community pay additional fees for additional servicesWould it be acceptable to increase property tax to pay for improved servicesWould the community accept a private venture to deliver some servicesWould the community accept the municipal government investing in commercial
venturesWould the community accept a change in by-laws traffic flows parkingrestrictions zoning regulations or streetscape policy such as the removal of encroachers
All of these questions could be answered by the City council but a goodcommunity consultation process will yield responses to issues that are notpolitically biased and will highlight the majority view and intensity of feelingabout issues
W h o d o e s t h i s t a s k
CIB Pro jec t team m embers do th is task Other people may be seconded tothis team as required For example you could use an NGO professional consultationfacilitators a media outlet or media business or a professional body or association for
this purpose
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Determine the consultation design using the Community consultation design worksheet
3 Prepare and issue information4 Promote the consultation5 Conduct the consultation program6 Analyze and report the results
T i m e
Complete by week 6
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I n ve s t i g at e p ro b l e m s
Analyzegt
Purpose
To build the teams knowledge of underlying or root causes of service problems andidentify opportunities for improvement
Why i nv es t i ga te p rob lems
To identify improvement opportunities you must first understand theunderlying problems
By following the service process along and making a Process map youwill understand how the process works and note some improvementopportunities
The team can also use two tools to probe behind the obvious problemsand find out the underlying causes
Fishbone diagram
Why-Why diagram
Your team can then document what it sees are the most important rootcauses and opportunities for improvement and take them on to theproblem-solving phase - Innovate
W h o d o e s t h i s t a s k
CIB Pro jec t team m embers do th is in co l labora t ion w i th a sma l lse lect ion of staf f f rom the service area
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Plan several problem-investigation sessions with service staff3 Choose the root cause analysis tool - Fishbone or Why-Why - best suited to your
team and the service problem being investigated4 Conduct the analysis
5 Record the analysis on the Fishbone diagram or Why-Why diagram form depending
on which analysis you used6 Verify the analysis by having a review session later with service staff and by
checking on key data to confirm which root causes are most important7 Document your opportunities for improvement8 Thank the service staff for their participation and advise them on the projects
next tasks
T i m e
Complete by week 6
B e n ch ma r k
The purpose of the Benchmark phase is to provide the CI team with insightand an understanding of how other organizations not just municipalitiesdeliver their services of a similar nature and how they may have improvedtheir services over recent years
W h y B e n c h m a r k
This insight and understanding is important to the team as it progressestowards developing its recommendations on how to improve your servicesIt is very difficult to ldquocome up withrdquo innovative solutions to service issuesand many have tried a range of solutions so it is faster and more efficient
to take account of what other people have done and to consider theirexperiences in your local context and from that develop your ownrecommendations
Benchmarking therefore is the sharing and comparing of service deliveryprocesses service standards improvement solutions and the barriers thathave been encountered and how they have been overcome
Benchmarking can look at a range of service delivery issues including
1 How available the service is or what access the residents have to the service2 How affordable is the service and what prices are charged for the service3 Whether or not the service is subsidized by other governments or the private
sector4 How fast the service is delivered to the customer5 How efficient the service is delivered in other words what does it cost6 The Quality of the service in terms of faults hygiene environmental sustainability
and social responsibility7 How the service actually operates8 What computer applications are used for the service how IT is used9 What procedures or instructions are used to train and guide staff and
10 What legislation or policies exist to control the service
The Benchmarking phase involves five tasks
1 Identify what to Benchmark2 Research best practice providers3 Develop the Benchmarking approach4 Negotiate with Benchmark partners5 Compare with partners
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I d e n t if y w h a t t o b en c h m a r k
Benchmarkgt
Purpose
To identify what aspects of your service you wish to Benchmark
W h y i d e n t i f y i t e m s f o r B e n ch m a r k i n g
Benchmarking is a valuable technique to discover innovative ideas thathave been used by others
Ideas are hard to come by and even harder to test revise prove and putinto practical operation Therefore you need to focus your Benchmarkingefforts on the important items within a service to improve
Identifying what to Benchmark is an important first step because it helpsto focus your efforts on the most important issues to improve and notwaste time on those that may only return a lower benefit
Also Benchmarking partners often have limited time to participate in a
program therefore you need to make the most out of your Benchmarkingopportunities To do this it is important to identify the most importantissues that you need assistance with
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Review service performance processes issues problems and root causes andwhether or not the desired outcome is being achieved
3 List all the issues you wish to focus Benchmarking upon using the Topic selection
for benchmarking worksheet
4 Score then rank the issues list from most important to least important using theabove worksheet
5 Decide upon the most important topics you want to Benchmark
T i m e
Complete by week 7
Research b es t p rac t i ce p rov ide rs
Benchmarkgt
Purpose
To discover who is delivering a similar service that you believe is better thanthe service you are currently delivering
Why res earc h bes t p rac t i c e p rov ider s
Once you have decided what to Benchmark it is important to gain anunderstanding of who delivers this service in the best possible way
The best way may not necessarily be the same as your local contextnevertheless by looking at better service models you will gain anunderstanding of the possibilities and then at a later stage considerwhether or not you will adopt these features in your own context
For example for a service such as ldquoRoad maintenancerdquo there will be privatecontractors around the World that offer road maintenance as a service andyou may know of other government departments that also maintain similar
infrastructure such as the Department of Aviation maintaining aircraftrunways communications systems accounting systems etc
Some possible Best Practice examples are
Service Possible Best Practice providers
Public health services Makati City Philippines
Medical clinics Cebu Philippines
Parks and gardens maintenance Kandy Colombo
Street vendors Kuantan Malaysia
Home and Community Careprograms
Australian Federal Government
Public toilets Bangalore India
Customer service reception Local Bank Insurance company
Cash receipting and transactionprocessing
5 Star hotel retail shop airline office Utilityoffice Post office
Metering service consumption andbilling customers
Mobile telephony service providers Rank XeroxCredit card providers
Issuing property tax notices andcollecting revenue
Vehicle registration within Transport Dept
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Discuss the topics considered for Benchmarking3 Brainstorm research potential Best Practice providers in your own city state
country World4 Identify a shortlist and investigate more closely how they deliver their service by
using the Benchmarking partner assessment scoresheet
5 Identify those potential Best Practice providers you wish to approach fornegotiation
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D e vel o p t h e B e n ch m a rk i n g a p p ro a ch
Benchmarkgt
Purpose
To decide the specific Benchmarking approach to be taken considering theBenchmarking topic and the potential Benchmarking partners
W h y d e v e lo p a b e n c h m a r k i n g a p p r o a ch
There are a number of different methods to Benchmark your services withyour Benchmarking partners This task is about deciding on the bestmethod to conduct the benchmarking exercise
The ldquoBest methodrdquo will be
Quick and easyFully effective and provide you with valuable and useful informationEconomical to conduct without the need to incur large expensesBeneficial to your benchmarking partners as well as to youInteresting and enjoyable to carry out
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Score your Benchmarking study needs using the Benchmarking study needs matrix
3 Choose the best approach for the Benchmarking by comparing your needs with
the Benchmarking model matrix best fit tool
4 Develop an initial Benchmarking study plan using the Benchmarking plan worksheet
5 Document the agreed approach and confirm potential Benchmarking partners
T i m e
Complete by week 7
N e g o t i at e w i t h B en ch m a rk i n g p a r t n e rs
Benchmarkgt
Purpose
To negotiate with a selected number of potential Benchmarking partners toseek their participation in a Benchmarking study of a specified service using
a specified approach
W h y n e g o t i a t e w i t h B e n ch m a r k i n g p a r t n e r s
You need to negotiate with potential partners so that each party knows whatis expected and agrees to the approach you wish to take
A potential Benchmarking partner will have a number of questions toconsider including for example
What benefit would there be in getting involvedWhat information forms or documents could I use to improve my own processesDo I have the people or time to devote to thisWhat will it cost me to get involvedWhat is the process what would I be required to do
How difficult will it be to collect performance informationWill I be giving away classified information and will it be used for any otherpurpose
Your role when approaching a potential partner is to be ready to answerthese questions You must explain very clearly the Benchmarking approachthat you have chosen and how the Benchmarking partners will participate inthis approach
1 Complete the Training module read the guide slideshow and assessment
2 Agree on the organisations to target for negotiation3 Identify who is the best person to talk to and write to them introducing the
Benchmarking opportunity and seeking an initial meeting4 Prepare the Benchmarking information package5 Meet with the potential partner outline the approach present the Benchmarking
package and answer any questions they may have
6 Modify your Benchmarking approach to accommodate their concerns or issues7 Prepare the Benchmarking partners letter of agreement and Benchmarking code of
conduct
T i m e
Complete by week 7
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Co m p a re w i t h p a r t n e rs
Benchmarkgt
Purpose
To discover how your Benchmarking partners deliver their service andwhat service performance they are achieving
W h y c o m p a r e w i t h p a r t n e r s
To find out how your service performs compared to theirs to identifyimprovement ideas
Benchmarking with partners provides you with insight on how others
Set service standardsMeasure service performanceAcquire service inputsDeliver a serviceOvercome service problemsMonitor service outputs and outcomesManage their service
A good example occurred in Melbourne Australia where a number of localgovernments benchmarked their diversified fleet operations Theycompared servicing and operating costs for their respective fleets andfound that one fleet operator had lower operating and repair costs than theothers
By investigating further they discovered the lower costs were due to usingone supplier as the source for all spare parts and consumables and thatsupplier had a lower pricing structure compared to the original equipmentmanufacturers
The other fleet operators dealt with the original equipment supplier butupon realizing that the same parts could be sourced from an independentsupplier they changed their source of supply with resulting lower costs
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Hold the first meeting to confirm the Benchmarking objectives approach tasksschedule and participants
3 Update the Benchmarking plan4 Undertake the steps agreed to in the Benchmarking plan
T i m e
Complete by week 10
I n n o v a t e
The Innovate phase is the point at which you take all of your hard workfrom Analysis and Benchmarking and develop your own ideas andrecommendations on how to improve your service
I ssu e s co n cern i n g i n n o va t i o n
There are a number of issues that you must understand before youcommence your recommendations They are
To have a recommendation accepted and endorsed by management and councilthe recommendation must be affordable politically acceptable clearly benefit the
customer and practical to implementWith regard to ldquoaffordabilityrdquo it is not always the case that your municipality is theonly source of funds to pay for a service There are many options including askingthe customer to pay a fee obtaining private sector sponsorship and obtainingCentral Government support In most cases if you think hard enough about how tofund a new service you will find an external funding source Therefore do notassume at this point that thr recommendation is unaffordableWhen a CI project team is made up of a mix of staff outside of the service deliveryunit there may be reluctance from the service manager to accept yourrecommendations To get the service manager to be supportive of therecommendations and to implement them you will need to ldquosellrdquo yourrecommendations and convince the service manager that it will benefit them asmuch as the customer The task of ldquosellingrdquo your recommendations to the servicestaff can be difficult and time consuming so donrsquot underestimate the effort this willtake Make a determined effort to involve the service manager in this phase andseek their endorsement and support of the recommendations andThe recommendations implemented in the first instance may not work perfectly be
flexible in the acceptance rate or take up rate of your recommendations andaccept constructive criticism in the short term and be prepared to adapt
The Innovate phase involves four tasks
1 Identify preferred solutions2 Recommend improvements3 Secure funding4 Approve CIB Implementation
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I d e n t i f y p re f e r re d so l u t i o n s
I n n o v a t e gt
Purpose
To select the best opportunities for improvement
Why i den t i f y p re fe r r ed s o lu t i ons
You may find many opportunities from your Benchmarking study but youneed to identify the ones that will achieve the greatest benefit
Criteria to use to judge the various opportunities are
It will clearly improve the service to our residents in terms of timeliness qualityaccess affordability and or their satisfactionIt is affordable and within the financial capacity of our municipalityIt can be implemented quicklyIt is technically feasible with our current technology or we can acquire thetechnology to implement the changeIt will be easy for our employees to adapt to the change
Assess opportunities and rank them using the above criteria The oneswith the highest score should be those worth pursuing in the immediatefuture
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 List all of the most important opportunities using the Advance a solution worksheet
3 Develop solution strategies4 Score the solutions and rank them from highest to lowest5 Review the solutions for illogical results6 Agree the preferred solutions
T i m e
Complete by week 11
R e co m m e n d i m p ro ve m e n t s
I n n o v a t e gt
Purpose
To present your findings and recommendations for improvement to yourSteering committee for their endorsement
W h y r e c om m e n d i m p r o v e m e n t s
Solutions can sometimes require significant investment so it is importantthat proposed solutions be approved by the Steering Committee beforemoving on to the next phase
To maximise the chances of the Steering Committee approving your workyou need to present a well thought out report that helps the reader clearlyunderstand your thinking and analysis
Two tools are useful here
Impact Assessment
Barrier Analysis
Your team can then present its case in a clear and easy to understandformat which will enhance the chances of approval
How to P roceed
1 Complete the Training read the guide slideshow and do the assessment
2 Agree the purpose of the report
3 Agree on the report index using the Report template
4 Collate the preferred solutions
5 Develop an implementation plan using the Implementation plan worksheet
6 Estimate the implementation costs and benefits using the Cost budget worksheet
7 Complete an Impact Assessment using the Impact assessment worksheet
8 Complete a Barrier analysis using the Barrier analysis worksheet
9 Draft the report using the Report template10 Quality check the draft report11 Present the report to the Steering Committee
T i m e
Complete by week 11
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Secure fund ing
I n n o v a t e gt
Purpose
To secure the funding necessary to pay for the proposed improvements
W h y s e c u r e f u n d i n g
Most service improvements will require some additional funding to pay forimmediate changes such as new facilities new equipment and newsupplies
Ongoing costs may also increase to pay for the improved service to morecustomers
Funding may come from many sources such as private sector sponsorsdevelopment agencies NGOs state and federal governments financehouses and from internally being the local government itself
To secure new funding from any of these sources you will need to present
a proposal that outlines your funding requirements plus how the funderwill benefit from the arrangement
It is unlikely that a funder will provide new funds for an improvedmunicipal service unless they are satisfied that
The improved service is a real requirement of the communityThe improved service can be implemented with the funds requestedThe local government has the capacity and skills to implement the new serviceThere will be a benefit to the funder in terms of recognition or exposure andThe municipality has the financial capacity to fund the service over the longerterm and to repay any related loans
This task will address these issues by preparing the appropriate documentsfor presentation to the identified funding sources
W h o d o e s t h i s t a s k
CIB Project team members do this in collaboration with the FinanceDepartment of your municipality
H o w to p r o c e ed
1 Complete the Training read the guide slideshow and assessment
2 Develop a cash flow forecast you may use the Cash flow template as an example
3 Prepare a financing proposal4 Seek an interview and negotiate the funding arrangements5 Document the funding agreement6 Update the implementation plan
T i m e
Complete by week 12
A p p ro ve CI B I m p l e m e n t a t i o n
I n n o v a t e gt
Purpose
To seek final approval from your Council to move ahead with the implementation of thenew or improved service
W h y a p p r o v e t h e C I B i m p l e m e n t a t i o n
Where the proposed improvements are significant or may affect manyresidents or require substantial funding it is likely that your Council willrequire notice of the proposal and will expect to have some input
You may also have limited authority to approve borrowings or spend moneyon capital items
Generally approval will be required from Council to advance theimplementation of a significant change to any service or infrastructure asset
Council will require all the information necessary for it to make a thorough
consideration of the costs and benefits risks and assumptions and the longterm sustainability of the service and the required funding for it
For this to happen the CIB Project team will need to firstly prepare a formalproposal and will likely follow this with an amended proposal setting outclearly how each of the Councillors objections or concerns have beenaddressed
W h o d o e s t h i s t a s k
The CIB Project team members complete this task with assistance from the Councilsecretary
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Put your proposal on Councilrsquos agenda
3 Consider their likely objections using the Council members and their likely objections
worksheet
4 Prepare your proposal5 Issue your proposal to Council members
6 Amend your proposal to accommodate Council changes using the Council members
amendments worksheet
7 Seek Councilrsquos endorsement
T i m e
Complete by week 12
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I m p l e m e n t
The Implementation phase of a CI project is where you put your recommendationsinto action The CI project team may carry out the implementation work but if theservice is a large service such as solid waste collection then a ldquoChange teamrdquo thatis made up of supervisors and staff from within the service unit may carry out theimplementation tasks
I s su e s w i t h t h e i m p l e m e n ta t i o n
People have a natural reluctance to change the way they are used to andto take on additional risks that a change may not work well that mightreflect on their own capabilities
There are a number of potential issues and difficulties that you shouldconsider before you commence the Implementation phase they are
There will be a natural reluctance to change so to counter this reluctance youneed to get the service staff involved very early in the discussions about how theimplementation will be planned and executedTo get service staff committed to the planned changes they will need theopportunity to put forward their own views on implementation difficulties and thepossible increase in their work load in the short term involve them in the earlydiscussions and acknowledge their concernsNo change program is implemented smoothly and without problems explain tothe service staff that we will encounter problems and failures but also that wehave the skills and the determination to overcome these short term issues and
we will succeed in improving our serviceImplementing a change program can be complex with many actions takingplace at once and many people involved Some actions may be dependant uponothers and some actions may be critical to the success of the program To keepall of these actions under control and to ensure each person understands theirrole and responsibilities an Implementation plan is essential The plan needs tospell out the tasks required the deliverables or outputs when they need to bedelivered and who is responsible for themImplementing change requires staff to be trained in the new process and to begiven adequate information so that they understand what they need to dodifferently A quick verbal instruction is definitely insufficient and staff should beprovided with written instructions diagrams thorough training a chance topractice their new procedures acknowledgement they are doing the new job wellor constructive criticism delivered in a positive manner Reprimands and opencriticism is definitely to be avoidedCustomers as well as service staff may need to be trained in the way they usethe service issues of paying a fee hygiene completing documentation correctly
and taking on some additional responsibilities may all play a part in the newservice
At the end of the implementation involved staff should be clearly recognized fortheir hard work and dedication to the new service this is their reward and they willbe more satisfied with their careers in your municipalityLastly the media plays a large part in communicating with the customers (thismay assist you in training the customer) and externalizing the benefits of the newservice (this may assist council in their new elections and make the tax payershappy with their financial support for pro-poor services) so it is best to keep themedia updated with your progress and to seek their support by them reporting thepositive improvements you have made in your service delivery
The Implement phase involves the following eight tasks
1 Build the implementation team2 Involve managers and staff 3 Plan the change program4 Document service standards and procedures5 Deploy procedures and train staff 6 Train customers and suppliers7 Recognize and reward success8 Update the media
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B u i ld t h e i m p l e m e n t a t i o n t e a m
Purpose
To build an implementation team that has the skills knowledge and capacity to carryout the implementation tasks according to the schedule
W h y b u i l d a n i m p l e m e n t a t i o n t e am
An implementation team will be required
1 Where an improved service covers a large territory or2 there are many tasks to be completed in a short period of time or3 the current CIB Project team does not have the capacity or skills to implement
the new or changed service
Team membership will depend on the implementation tasks and the skillsneeded to carry them out successfully
The team members need to be selected and approved and they needtraining and support to carry out their tasks correctly
With a good Implementation team the new service should be a success
Some Implementation tasks that may run concurrently are
Amendments to computer programsEducating the community on the service changeTraining service delivery staffPrinting service brochures forms documentsInstalling new utilities and services such as power water gas sewageDocumenting new proceduresMaking changes or upgrades to infrastructure such as counters yards depotsbuildings schools gates meters offices reception areas doors etc
In addition to the above list these Implementation tasks may also behappening concurrently in different and disbursed locations
Therefore it is likely that you will need an Implementation team tosupervise and manage all of these tasks
W h o d o e s t h i s t a s k
CIB Project team members do this in collaboration with the managers of theprospective Implementation team members
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Agree the Implementation strategy3 Select the team members4 Brief the team on the Implementation5 Consider the teamrsquos requests6 Provide team members with individual plans and documents7 Monitor team progress and support the Implementation
I n vo l ve m a n a g e rs a n d s t a f f
I m p l e m e n t gt
Purpose
To raise the awareness and knowledge of all affected managers and staff so they willsupport the Implementation
Why i nv o l v e m anagers and s ta f f
When people understand why a new service is being implemented and howit directly affects them they will be more comfortable with theImplementation process and will not resist the change as much
W h o d o e s t h i s t a s k
CIB Project team members will do this task but in collaboration with thesenior managers of the service or section
It is important that the senior management team be seen to support the
changes If the change is significant a senior management meeting chairedby the Mayor or Commissioner may be preferred
How to P roceed
1 Determine the service staff that needs to be briefed on the Implementation2 Prepare the briefing materials3 Organize venues questionnaires input forms presentation materials facilities
and presenters4 Promote the briefing event and issue invitations to staff5 Hold the briefing event and seek staff inputs6 Collate and consider all staff inputs7 Amend the Implementation plan if necessary
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Plan the change p rog ram
I m p l e m e n t gt
Purpose
To develop a detailed plan of tasks and their timing so the Implementation isthorough and concludes according to the overall schedule accepted by Council
W h y p l a n t h e c h a n g e p r o g r a m
In some cases the Implementation plan that has been prepared to-datehas been to satisfy the feasibility and affordability question Organizing anImplementation team will also require an Implementation strategy andsome planning information
However these plans may not be in sufficient detail that will provideadequate information to the team members so they can complete the taskand deliver the outputs according to the needs of the new service
Additional information will likely be needed and may include
Defining lower level tasks and specific outputsExample outputsSketches or plans of a changed facilityRough outline of a new form or documentRough flowchart of a new computer programPhotographs of a similar installation orA map showing the boundaries of the project
The level of detail should be equal to the degree of management andmonitoring that is necessary to minimize the risk of a task being faulty orlate and the degree of direction necessary to ensure the task is completedproperly
W h o d o e s t h i s t a s k
Where a new service is being implemented concurrently in many areasthe CIB Project team should plan a Change program
Where there is some latitude or decision making at the local level theplanning should be done by the Implementation team at the local level
How to P roceed
1 Determine whether or not a Change program needs to be defined at the locallevel or the central level
2 Assign responsibility to develop the Change program3 Develop the Change programs (detailed implementation plan)4 Verify that all Change programs are consistent with the overall Implementation
plan finish dates estimated resources and costs5 Approve the detailed Change programs6 Encode the Change programs with a Version control and or approval date and
the name of the approver
Document se rv i ce s tandard s andprocedures
I m p l e m e n t gt
Purpose
To document the service standards and operating procedures of the improved serviceso that service staff and customers have a consistent understanding of how the servicewill operate and what performance level is expected
Why doc um ent s er v i c e standards and p r oc edures
The documentation of Service standards will establish a consistentunderstanding between customers and service staff on exactly how theservice will operate and what performance standards are expected
The Service standards should clearly document
A description of the serviceWhere the service is obtained fromWhat time the service is available
How the customer accesses the serviceWhat inputs the customer needs to makePrice of the serviceThe performance of the service
Speed of deliveryQuality of the deliverablesLevel of customer satisfactionLevel of access
What to do in case the service fails or the customer wishes to lodge a complaintConfidentiality of the service informationDependence upon other providers or utilities that Council cannot be heldaccountable for should a disruption occur with their services (electricity watersupply etc)
The service procedure should be in sufficient detail that any Council staff member can deliver the service process by referring to the serviceprocedure The procedure should explain
What the input trigger point is to commence the procedureWhen should the procedure be commencedWhat specific actions are requiredWhat forms or computer programs to useWhat outputs are createdWhat approval levels are requiredWhere the outputs are deliveredWhat to do if an exception occurs andThe overall timing of the individual tasks
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W h o d o e s t h i s t a s k
For a small change to a process that is consistent across the whole of Council the CIB Project team can complete this task
Where the improved service is large and must be delivered in a consistentmanner across the whole of Council the service specification can bedrafted by the CIB Project team and then it should be approved by theCouncil
Where the new service and procedure is unique to an area then the localImplementation team should document the Service standards andprocedures in collaboration with the local service manager and their staff
How to P roceed
Define the service standards
1 Obtain and review your Councilrsquos standards for documenting Service standardsand operating procedures
2 If the above is not available then define how Service standards are to bedocumented and version controlled in your Council
3 Define the performance standards for the service in respect ofTimeliness
QualityCustomer service and satisfactionAccess
4 Define the other components of the Service standard5 Develop a publication and distribution strategy
Publication format and medium options areService brochureCouncil internet siteCouncil Service directoryService posterSign board etc
Distribution options areAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Publish and distribute the Service standards in the agreed format
Define the operating procedures
7 Obtain and review your Councilrsquos standards for documenting operatingprocedures
8 If the above is not available then define how procedures are to be documentedand version controlled in your Council
9 Process map the improved service (how it will operate)10 Agree the process map with the service manager11 Develop a publication and distribution strategy
Publication format and medium optionsProcedure manualLoose leaf paper pagesCardsIntranet siteElectronic document on a central server
Distribution options
All managers in the CityAll employees in the CityAll service staff involved in the procedureOn a request basisAnybody using the Intranet or Internet
12 Document the service procedure using the agreed format and medium13 Approve the new procedure and register it in the Procedure index (or version
control)
D e p lo y p ro ce d u re s a n d t r a i n s t a f f
I m p l e m e n t gt
Purpose
To provide information and direction to all service staff so they can deliver the improvedservice according to the improved design and achieve the expected serviceperformance targets
Why dep loy p roc edures and t r a i n s t a f f
Service staff will need very clear direction on what procedure is to befollowed in the delivery of an improved service
Service procedures are often written and forgotten held in a filing cabinetor in some managerrsquos office Very often the operating procedures are out of date not distributed to relevant staff have pages missing are out of dateand are not version controlled
In these circumstances it is little wonder that service staff inherit a processfrom their predecessor invent their own process evolve the process overtime to meet changing needs and eventually have a process that is uniquecomplex and inefficient
Operating procedures need to be
Quickly accessible to all staff delivering the serviceUp-to-date and complete and
Clear and understandable to the service operator
Operating procedures can be distributed to relevant staff using
Paper based manuals with version control and serial number controlIndividual pages that can be inserted into a book or manualIndividual ldquocardsrdquo that can be filed in a ldquocard boxrdquo for quick accessIntranet site using an electronic index or find function to each pageAn electronic ldquomanualrdquo located on a local area network incorporating an electronicindex or find feature (eg MS Word document with a table of contents)
In addition to deploying the operating procedures to all relevant staff it isimportant that staff are trained in the new procedure and have theopportunity to practice the procedure experiment with exception conditionsrole play a difficult customer or transaction and contribute to the furtherrefinement of the procedure
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Training on the procedure can be delivered face to face using a videotraining ldquotaperdquo using a workshop with service staff or a formal class roomenvironment
Training can be scheduled
Whenever the process changesOn an regular cyclical basis covering both changes and existing proceduresFor new staff or staff re-assigned to a new position processOn a request basis orIn response to an unsatisfactory result from an internal audit program
At all times staff should feel confident that they are performing their workaccording to the designed process and within their level of authority
Should they feel unsure of any aspect of the process or authority theyshould have access to the operating procedures for personal referenceand to training and support should the procedure prove inadequate
W h o d o e s t h i s t a s k
The service manager responsible for the service staff should deploy theoperating procedures and train their staff because it is essential that theservice manager be in control of their service and take ownership of it
If however staff training is a significant step within the Implementationthe service manager should seek assistance from the Councilrsquos internaltraining resource or an external trainer the CIB Project team or theImplementation team whichever is the most appropriate
How to P roceed
1 Nominate the staff that requires training in the new procedure2 Decide who will deliver the training and when3 Decide upon the training medium and approach
Face to face trainingVideo showWorkshopTeachPractice
ExperimentRole playProgressive or all at once
4 Develop the training materialsOperating proceduresCase studiesRole playsPractice transactions etc
5 Publish all the required material for distribution to the staff6 Organize a training venue facilities and computer access if required7 Deliver the training8 Seek staff feed back on operational difficulties or training deficiencies9 Re-dress operational difficulties or breach in the procedure
10 Update staff records to reflect their training and new skills
Tra in cus tom ers and supp l i e rs
I m p l e m e n t gt
Purpose
To raise the understanding of customers and suppliers on how the improved service isto operate and what specific actions are required from them to ensure service
performance can be achieved as specified
Why t r a i n c ustom ers and s upp l i e r s
In all municipal services there are customers service staff and suppliers(both internal and external) and each of these groups of people will have aninfluence on how the service operates
Customers often provide inputs such as information documentsapplications and requests and should the Quality of any of these inputs bepoor then the service will not operate smoothly and performance will suffer
Likewise with suppliers if they supply poor Quality inputs such asconsumables computer services constructions and contracted services then
the service will not operate as planned and again performance will suffer
It is essential therefore that customers service staff and suppliers are ldquotrainedrdquo in how to work the service so that good performance is achieved
We have already addressed service staff training in the previous task sothis task will focus upon customers and suppliers
Often customers are not trained in how to use a service and they obtainthis knowledge through making mistakes and being corrected throughmany visits to achieve what should have been achieved within one visit andthe resubmission of documents to correct earlier mistakes
Initial weaknesses in the knowledge can be overcome in time with serviceexperience but this does not resolve the inefficiencies that are created by
the first time customer or the infrequent customer
You can see how well the airlines train us as customers to ensure we checkinto the airport one hour before departure have our ticket and passport withus and only bring a limited amount of baggage All of this information issent to every passenger no matter how frequently they fly Imagine theairport chaos is passengers arrived late did not have their ticket or passportavailable and brought too much baggage
Similarly with a municipal service customers need to have knowledge of
Where to access a municipal serviceWhat actions the customer needs to take to access the serviceWhat information needs to be suppliedWhat lead time is required to access the service andHow much the service will cost
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Much of this information will be contained in the Service charterstandards but often this information is not provided to the customerunless it is requested or after commencement of the service
Customer training is necessary for the customer to make efficient quickand painless access to the service
Customers do not need training in all of the detail of the service but theydo need to be aware of the essential issues or be able to find out about
the essential issues prior to accessing the service for the first time
Training can be delivered through a number of mediums such as
1 Internet access to the municipal web site that provides basic instructions2 Service directory books published and provided to every household3 A public reception counter located in strategic locations where customers often
frequent (eg shopping centers business districts etc)4 A telephone hot line that will provide basic verbal advice5 ldquoAdvertisementsrdquo in news papers and other printed medium6 ldquoAdvertisementsrdquo on television or radio7 A service brochure that can be mailed to the customer upon request or attached
to another document that has some association with the changed service
Medium examples are
1 How to lodge a building application and downloadable application forms allavailable from the City Internet site
2 A service directory setting out the service description contact telephonenumbers and basic instructions on how to access the service
3 A ldquoCity Shoprdquo located inside a shopping mall that looks like a retail shop andprovides basic information about Council services
4 A telephone hot line number such as 7777777 that connects the customer tothe Seven Seas Municipal Council Help desk
5 One page advertisements that illustrate the new one-way street map to assistdrives to navigate around the city on the new one-way street design
6 One minute advertisement on television that illustrates how a responsible drivershould obey parking limitations in the City business district and what fines willbe incurred should they over stay the time limit and
7 A service flyer brochure that explains how to use a ldquoLoading zonerdquo in the centralbusiness district that is mailed to the vehicle owner with the vehicle registrationrenewal advice
W h o
The Service manager in collaboration with the Municipal Public InformationOfficer should complete this task
This task may also be assigned to an external professional advertisingagency that has dealt with publicity for other government services
How
1 Define the customer and supplier categories that require training2 Define the training needs or the change in customer supplier behavior that is
required3 Determine the best training medium to be used to reach these customers and to
achieve knowledge retention
4 Negotiate with participating parties such as TV stations other agencies for theirsupport
5 Agree upon a training schedule6 Develop the training materials that meet the needs and fit with the chosen medium
and participating agencies7 Deliver the training as scheduled8 Measure the learning and behavior change9 Assess the learning and behavior change and schedule further training as required
Recogn ize and rew ard success
I m p l e m e n t gt
Purpose
To Recognize and reward service staff the Implementation team customers andsuppliers for their contribution to the successful implementation of the improvedservice
Why rec ogn i z e and r ew ard s uc c es s
Everyone enjoys and appreciates recognition and reward for theircontribution to a successful project or improved service
By recognizing peoplersquos contribution they will be more satisfied with theirinvolvement and will support your municipality in the future with furtherservice improvements
Recognition is not costly and can take many forms such as
Letter of thanks addressed to the individual and signed by a senior officer (egMayor or Commissioner)Public ceremony where individuals are presented and issued a certificate of appreciation (special event or at the Council meeting)Newspaper advertisement or public posters naming individuals or groups (includingthe customers and suppliers) that have contributed to the project and thankingthem for their contributionsTV broadcast of a site visit by the Mayor where the Mayor publicly describes theimproved service and names the groups of staff that have contributedPoster showing team members displayed in the municipal reception hall andMeet with the Mayor Councilors or Commissioner and describe the team membersrsquo experiences and achievements with the project
Rewards in the form of bene f i t s may be also considered but in manycultures this is not used The benefits may include
Once off financial bonusAdditional holiday entitlementsAdditional education days andor cost subsidy entitlementsBenchmarking visit to a neighboring city or countryElevation in rank or status with a commensurate salary increaseIssue a gift certificate that offers admittance to a relevant event or purchasingpower at a retailer of related equipment or consumablesIssue a physical gift such as a pen office equipment office computer referencebook or relevant equipmentRenewal of an office vehicle or upgrading of an office vehicle andExtended usage of an office vehicle
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W h o d o e s t h i s t a s k
The CIB Steering Committee should decide upon the reward andrecognition events and benefits
The CIB Project leader may be asked for their input
This may also need to be done in collaboration with the Human ResourceDepartment within the municipality and or the senior politicians such as
the Mayor
How to P roceed
1 Decide upon the event or results that define the end of the Implementation2 Measure the degree of success the Implementation has achieved3 Define the people or groups that should be recognized for their contributions4 Decide upon specific individuals or staff groups that should be offered benefits5 Decide upon the method and timing of the recognition6 Decide upon the timing form and value of the benefits7 Conduct the recognition events8 Issue the benefits to individuals9 Seek independent views on the degree of satisfaction with the celebration events
and reward benefits and note any dissatisfaction for future reference
U p d at e t h e m e d i a
I m p l e m e n t gt
Purpose
To provide information and evidence to the media with the expectation the media willpositively report upon the achievements of the municipality in itrsquos serviceimprovements
W h y u p d a t e t h e m e d i a
Service improvements need political support to initiate them and approvetheir funding
That support will come from elected politicians that have a strong mandateto improve municipal services
That mandate will come from the electorate by them electing politiciansbased upon their performance That performance can only be known frompersonal experience and constructive reporting in the media
Therefore to sustain a continuous improvement process and develop thisinto a culture of the municipality the media must positively report all of the improvement achievements made by the city and give credit to thepoliticians staff and suppliers that have contributed to that improvement
With this reporting the electorate will develop confidence in their currentcouncilors and re-elect them based upon their positive performance Thecouncilors in turn will likely support on-going service improvements andpromote the CIB process amongst their peers
Reporting CIB achievements to the media is critical to the development asustainable CIB culture in your municipality
W h o
The Public Information Officer (or similar) will complete this task
It is likely that your senior managers or your Mayor will be interviewed andquoted in the media on specific improvement projects
The progressive collection of evidential material may be delegated to one of the Implementation team members as a specific task
How to P roceed
1 Maintain a record of all current and completed CIB projects2 For each CIB Implementation progressively build up evidential material on the
success and outcomes of CIB projects as they progress with their implementation
Customer interviews (Video and recorded)Supplier interviewsService staff interviewsPhotographs of changes (Video and still)Key Performance Measure trends (use independent data collection)Progress reports to the Steering Committee
3 Decide upon a media release strategy when how and who to4 Develop media release documents consistent with the media strategy5 Include customer interviews6 Include photographs Include KPI trend data7 Release the above information to the media8 Coordinate media interviews with senior managers and the Mayor or councilors as
requested9 Monitor media reports and validate their accuracy
10 Correct any inaccurate or misleading media reports11 Report to the Steering Committee (or Council) on the extent of media coverage in
respect of your CIB projects
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Susta in
The Sustain phase of a CI project is where all of the changes that havebeen successfully implemented during the Implementation phase are nowput firmly in place and the new service delivery becomes the normal way
I ssues conce rn ing sus ta in ing the changed
process
There are a number of issues to be considered
The original recommendations and the changes that were implemented may notin fact be ideal and through the imperfect design and decision process you mayhave made some assumptions about the service or the way in which thecustomer users the service that have now proved to be untrueIt is important therefore that you seek the opinions of your customers and staff on how they see the new service operating and whether or not there are anyflaws in the service or if with a small amount of additional effort the servicecould be improved yet furtherOften the management team and service staff will assume that with the deliveryof a ldquogoodrdquo service then the service objectives will be achieved for example if we deliver excellent education so that children and young adults will achieveemployment the assumption is therefore that with a good education you will geta job we will never know this unless we measure whether or not school leaversactually are employedWhen an imperfect service results and you can see weaknesses in the outputs of the outcome is not being achieved then this is the time to make the minorcorrections to make the service better as was your objective in the first placeOften the CI project team and the Implementation team will simply accept theminor failings of the changes and are reluctant to make that extra bit of effortto achieve the original goals ndash maybe they are tired and exhausted from all of the previous effort ndash donrsquot give up make those final adjustments and you will
end up with the results you long forAs the new service is delivered it is important that it receives appropriatefunding in the future so that the service standard does not deteriorate To dothis the budget assumptions regarding output costs volume of outputs deliveredforecast demand levels and demand dampening strategies all need to be inputto the budget considerationsYou owe it to the customer a clear indication of the service standards you arepromising to deliver including response times Quality customer satisfactionfee levels and access This promise can be expressed in a ldquoService charterrdquo or ldquoService descriptionrdquo and once issued you will be under an obligation to fulfillyour promiseTo ensure that the new service and its service processes are delivered into thefuture you should be monitoring the key performance indicators for this serviceto ensure that the standards are achieved but also you should look at theprocesses to ensure they are being complied with Most municipalities use anInternal Audit resource to verify these items and the Auditor reports to thecouncil with their findings and
Finally once you are happy that the service is normalized and is operating in asustainable manner it is time to celebrate your success
The sustain phase of a CI project involves the following six tasks
1 Accept feed back on new procedures2 Measure on going performance3 Adjust to counter poor performance4 Update budget assumptions5 Update the service standards6 Audit compliance
Gather feed back
Susta ingt
Purpose
To receive constructive feedback on the improved service or changed process fromcustomers suppliers and service staff so that any initial problems are resolved andexpected improvements are fully realized
W h y g a t h e r f e ed b a c k
A new process or service will have been developed based upon what webelieve is correct at the time of its design and development
This will include how we believe the customer will react to the new servicehow the suppliers will provide their inputs to the new service and how ourstaff will deliver the new service Our most important belief is that theimproved service will deliver the benefits that we expect
Many of these beliefs will eventuate and a better service will result howeversome of our beliefs and assumptions may not eventuate and we may needto correct the new service to fully realize its potential
It is important therefore that we seek feedback on the improved servicefrom our customers suppliers and service staff so we can be sure theimproved service is operating as planned and the benefits are being realized
W h o
The CIB Project team does this task
Conducting a customer or supplier survey and collecting the survey resultsmay be delegated to the Implementation team or to an external surveyprovider
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H o w to p r o c e ed
1 Decide what feedback should be collected and whenService difficultiesCustomer satisfactionSupplier satisfactionHazards or risksAccessResponsiveness
2 Decide upon the customer supplier staff groups to participate
3 Plan the feedback approachSurveyWorkshopFocus groupInterviewOpinion box
4 Prepare the survey instrument5 Test the questionnaire6 Conduct the surveys focus groups or workshops7 Collate and analyze the results8 Determine the changes necessary to further improve the new service
M e asu re o n -g o i n g p e r f o rm a n ce
Susta ingt
Purpose
To measure the ongoing performance of the improved service to ensure the inputsare being correctly supplied the outputs are being delivered as planned and thebenefits from the service are being realized as expected
W h y m e a su r e o n - g o i n g p e r f o r m a n ce
As part of the service improvement process your team will haveaddressed changes to inputs the service process itself and will have setstandards of performance for the outputs Hopefully the service outcomewill be improving as a result
Where critical inputs have been improved in respect of their timelinessquality cost or our satisfaction level it may be necessary to measurethese inputs to ensure they are received in an improved form accordingto the new service design
To manage the improved service inputs and ensure they are supplied tothe service according to our design the improved or critical inputs shouldbe measured in respect of the aspect that is expected to improve
This may be the inputsrsquo
QualityTimelinessCost orOur service staffsrsquo general satisfaction
Where the service process has been changed or extended this should resultin a change in output performance as well as (in the longer term) a changein service outcome
In many cases service output standards will have been set and it will beincumbent upon the service staff to achieve these service standards
Outputs should be measured in respect of the aspect that is expected toimprove This may include
QualityTimelinessCostCustomer satisfactionAccess andAffordability
Finally it will always be the case that as a result of any improvement theservice outcome should improve This is the final measure that should betracked
W h o d o e s t h i s t a s k
The measure definitions should be defined by the CIB Project team
The data collection and reporting should be an ongoing responsibility of theservice staff
The monitoring should be undertaken by both the service manager and theCIB Project team
How to P roceed
1 Decide upon which inputs outputs and outcomes are to be measured2 Decide upon which aspect of these should be measured3 Define the performance measure4 Collect the performance data
gt5 Process the data and produce the performance reports6 Monitor the results and identify any failings in expected performance
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A d j u s t t o co u n t e r p o o r p e r f o rm a n ce
Susta ingt
Purpose
To analyze the results from the customersupplier and service staff feedback and the
performance results and take correctiveaction to ensure the improved servicereaches its expected performance
W h y a d j u s t t o c o u n t e r p o o rper f o rmanc e
By taking the results from the customer supplier and service staff feedback and the performance measure results you may find that thechanged service is still not performing the way you expected In this casecorrective action will be required to reach the expected performance level
The likely issues that will result will vary according to your service and theimprovements implemented but some issues may include
Customers are still confused about the new service and are still unsure of theirrole and responsibilities in service access and useSuppliers cannot meet the higher standards of performance for the inputsService staff are still unsure of the exact process and request further assistanceMistakes are still happening and the Quality of the service output is still poorThe outputs are still delivered late and do not reach the timeliness standardsThe output unit cost of the service is still too high and the fall in unit cost hasnot resulted andThere has been no change in the service outcome even though the outputperformance has improved
W h o d o e s t h i s t a s k
The CIB Project team completes this task
Some collaboration will be necessary with the service staff and theImplementation team to conduct the root cause analysis
How to P roceed
1 Identify implementation problems that need corrective action2 Complete a root cause analysis of each issue3 Select a preferred solution for each root cause4 Develop an Implementation plan for the preferred solutions5 Cost the additional corrective actions6 Present the Implementation plan and its costs to the Steering Committee7 Adjust the overall Implementation budget with the above approval8 Implement the actions according to the Implementation plan
U p d at e b u d g e t a ssu m p t i o n s
Susta ingt
Purpose
To update the budget assumptions in relation to service access service standardsoutput unit costs and demand management strategies so that future budget allocations
will provide sufficient funds to sustain the improved service
W h y u p d a t e b u d g e t a s s u m p t i o n s
When a service is improved and particularly if the service has beenextended to reach more customers it is important that the basis of budgeting (budget assumptions) takes to account the changedcharacteristics of the new service so that adequate funds are provided inthe following years to sustain the new service
In particular if any of the following aspects have changed then the budgetwill definitely need revising
Additional customers have been added to the service eg wider access to waste
collection more houses connected to the water supply additional medical clinicsestablished additional public toilets built service has been promoted and demandhas risenService staff have been increased to provide a better serviceService standards have changed and there is wider scope in the service definitionEfficiencies have been obtained by improving the service process or by introducingcomputer technology and the output unit costs are lessCurrent customers are provided with greater access to the service by extendingoperating hours or extending the number of access points
W h o d o e s t h i s t a s k
The service manager normally completes this task with support from the Financesection within the municipality
How to P roceed
1 Define the service scope ndash what the service is how it operates any changes to theservice over the last year and what is actually delivered
2 Calculate the last yearrsquos average output unit net cost3 Forecast the new yearrsquos output unit quantity 4 Adjust the output unit price (fee) based upon Council policy and inflation5 Multiply the new unit fee with the new forecast volumes6 Adjust the old average output unit cost for inflation and additional scope7 Multiply the new output unit cost with the new output unit volumes8 Calculate the net cost based upon output units9 Prepare a line item budget for the new year
10 Reconcile the two budgets at the net cost level to ensure resources are available tomeet the new demand
11 Adjust the service scope (standards) or output volume to achieve reconciliationbetween the output based budget and the line item budget
12 If the output volumes are reduced (compared to the forecast) a demandmanagement strategy needs to be specified and included in the adjusted servicescope or standards
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Update se rv i ce stand ards
Susta ingt
Purpose
To update the Service standards (or the Customer charter) to reflect the service as i twill be provided in the New Year in respect of its description access feestimeliness quality process and grievance redress
Why upd ate s er v i c e s tandards
As the Continuous improvement program reaches its conclusion and theNew Yearrsquos budget is formulated for the improved service you will becommitting to provide the new service to a level or standard that will bedifferent to what was delivered in the past
Customers staff and suppliers should all have a clear understanding of thenew service standard so they do not have unreal expectations and theywork to meet the standard
Following the approval of the New Years budget or the normalization of the improved service the service standard should be updated andpublished for the community
The service standard document should include
1 A description setting out what the service is and its purpose2 The level of access who in the community can access this service where do
they access and when3 The price or fee to pay for the service (if applicable)4 The responsibility of the customer at the time of accessing the service ie what
does the customer need to do5 The responsibility of the service staff ie what do they do to meet the needs of
the customer6 How quickly the service is provided ie what the response time is7 How accurate the service will be ie whether or not any faults are likely or
imperfections are tolerated
8 The level of customer satisfaction that is expected9 Exceptions that may inhibit service delivery ie any items that the municipality
is dependent upon that are outside the control of the municipality and shouldthese events happen the service may be affected
10 Confidentiality of any customer information or data held by the municipality11 Grievance redress process ie should the customer be unhappy with the
service how they can lodge a complaint or request the problem be resolved and12 The outcome from this service ie why is the service offered to the community
in the first place
The definition of key performance measures will be consistent with thestatement of service level set out in the Service standard however targetvalues will not be within the Service standard but documented in theannual Budget and periodical management reporting
For example
I n the Serv ice standard we may say that ourStandard is that alltelephone enquiries will be answered with 30 seconds of the call beingmade
I n the Budge t ( o r Serv ice p lan ) we may say that ourTarget is 90 of all telephone enquiries will be answered within 30 seconds of the call beingmade
The Standard is t he idea l to a im f o r
The per fo rmance ta rge t i s the degree to wh ich tha t idea l shou ld bea t ta ined
W h o d o e s t h i s t a s k
The Service manager develops the Service standard (or Service charter)
The Public information officer should provide the ldquoCorporate standardrdquo including logos format medium etc to be applied to the final publicdocument
How to P roceed
1 Understand your councilrsquos standards for documenting Service standards2 Obtain the previous Service standard and review its contents3 Review the recent changes to the service4 Define the new Service standard
5 Develop a publication and distribution strategyPub l i ca t i on format and mediumService brochureCouncil internet siteCouncil Service directoryService postersign board etc
D is t r i bu te toAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Document the Service standards in the publication format7 Distribute the Service standard document
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Aud i t comp l i ance
Susta ingt
Purpose
To identify any processes that have become non-compliant with the standingprocedures and may result in inefficiencies unacceptable risks or lead to poor
performance
W h y a u d i t c o m p l i an c e
To sustain the improved process the manager will be collectingperformance data and monitoring the actual performance level
In addition to this it is normal practice to Audit the improved process toensure the service staff are still conducting the service according to thedocumented procedures
The reason for this is that some non-compliant processes will inevitablycreep in and may take some time to show up in the performance measureor may not be significant enough to have an impact upon performance
Other non-compliant processes may have been implemented in good faithand in fact do have a positive impact on performance and these shouldbe considered for adoption into the procedures
Just because a changed process step is non-compliant this does notnecessarily mean it should be abolished it may be good to keep andstandardize it
Your Internal Audit program may look over all processes over a period of time but when a process has been significantly changed as in a CIBProject it should be audited around one year from the Implementationperiod
You have a number of options to conduct the audit they are
Conduct your own audit program for the serviceSeek to have the service included in the Internal audit programSeek to have the service included in the External audit programHold a staff workshop and have the staff review the standing procedures andopenly discuss actual non-compliance processes andHave some independent person role-play the customer document the actualprocedure followed as seen by the customer then reconcile this with thestanding procedure
W h o d o e s t h i s t a s k
The service manager should request to have their service audited forcompliance
Assistance may be called upon from the Internal audit function or from theexternal auditor to physically undertake the audit
How to P roceed
1 Decide upon who will conduct the audit and approximately when2 The auditor plans the audit program in respect of
What service processes will be auditedTiming of the auditStaff notification methodStaff who will participateStanding procedures that will be the reference pointMethod of reviewing the current processMethod of documenting non-compliance andHow the results will be reported and discussed
3 3 Notify staff of the internal audit schedule4 Obtain the current standing procedures5 Review current processes and reconcile with the procedures6 Document non-compliant processes7 Prepare the Audit report8 Discuss the Audit results with management and staff9 Agree on a course of action to correct non-compliant processes
10 Agree on a schedule to follow up the planned corrective actions11 Review the actual corrective actions and confirm back to management these are
complete and effective
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Ins t i tu t iona l i ze
Following the Implementation of your pilot CI projects it is time for yourmunicipality to assess whether or not it wishes to pursue ContinuousImprovement and Benchmarking as a normal operating culture
If the decision is ldquoyesrdquo then the organization needs to establish the structure theinformation and the policy to make this happen
To ldquoInstitutionalizerdquo Continuous Improvement there are eleven tasks to complete
1 Plan for a full CI implementation2 Name the CI initiative
3 Link CI to rewards and recognition
4 Establish a CI BM library resource
5 Develop a service listing6 Identify pro-poor services as priorities7 Nominate CIB project8 Monitor CI project progress9 Overcome barriers
10 Create flexible decision making11 Build up internal CI capacity
If you are unfamiliar with the term ldquoInstitutional capacityrdquo or would like to understandmore about this subject go to An overview of what institutional capacity means
Pl a n f o r a f u l l CI B i m p l e m e n t a t i o n
I ns t i t u t iona l i zegt
Purpose
To establish a plan for the full implementation of Continuous Improvement andBenchmarking as the agreed techniques for achieving excellent customer satisfaction
on a sustainable basis
W h y p l a n f o r a f u l l CI B i m p l e m e n t a t i o n
To institutionalize CIB in a sustainable manner a number of facilities anditems need to be in place
These range from human capacity to systems facilities and require veryspecific implementation tasks to ensure their completeness andeffectiveness
Establishing a formal CIB implementation plan for the institutionalization of CIB will go a long way to making this happen and within a time frame thatis acceptable to your Council
There are seventeen tasks in this Phase some can be implementedconcurrently to shorten the implementation period
W h o d o e s t h i s t a s k
The CIB Steering committee will plan for the full implementation of CIB
H o w to p r o c e ed
1 Seek a formal resolution from your Council that your municipality will adopt CIB2 Advise all managers and staff that CIB is now a Council policy and all staff shall
comply with this policy3 Review all of the tasks within the Institutionalize phase as set out in this Toolkit
4 Develop a CIB Implementation plan5 Seek Council approval of the CIB Implementation plan6 Issue the CIB Implementation plan
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N a m e t h e CI B i n i t i at i ve
I ns t i t u t iona l i zegt
Purpose
To decide upon a unique name for the CIBinitiative so the initiative is easilyrecognizable and memorable and clearlycoveys the objective of council which is to
continuously improve its services to itscommunity and particularly the poor
W h y n a m e t h e C I B i n i t i a t i v e
For the CIB full implementation to succeed it needs to be elevated inimportance be recognizable and memorable with all service staff and beclearly supported by council the mayor and the senior management team
Choosing and promoting a unique program name should achieve the ldquorecognizable and memorablerdquo objectives The more unique and strikingthe choice the more memorable the program should be
The name needs to also convey the objectives of council being the
continuous improvement of municipal services
Examples from other cities include
PR ID E - an acronym used in Australia by one city meaning Promoting andRecognizing Individuals when Delivering ExcellenceSPRING - an acronym used in the Philippines meaning Simplifying PRocesses INGovernmentNI RANTARA - a name used in Bangalore India that means to continuouslyimproveSI P an acronym used in Papua New Guinea that means Service ImprovementProgramDO BETTER a name used in Australia to reflect the intentions of a business tocontinuously improve its performance
W h o d o e s t h i s t a s k
The CIB Steering committee should develop a choice of names but it islikely yoursquore council will approve the preferred name logo and theirapplication
How to P roceed
1 Agree a method to generate ideas for name choices logo colors and applicationCompetitionWorkshopBrainstormResearch
2 Conduct the agreed method and generate a list of names logos colors etc3 Critique the suggested names and vote on a preferred name4 Submit a preferred name and some alternatives to council for their approval
5 Seek councilrsquos formal endorsement for their choice of name6 Advise senior managers and staff of the name choice7 Have the Public information officer issue a press release that explains councilrsquos
policy on CIB and use of the chosen name
L in k CI B t o r e w a rd s a n d re co g n it i o n
I ns t i t u t iona l i zegt
Purpose
To develop and implement a reward and recognition system that will motivate servicemanagers and staff to seriously pursue Continuous Improvement (ldquoCIrdquo) in their service
W h y l i n k C I B t o r e w a r d s a n d r e c o g n it i o n
Continuous improvement may not be sustainable unless service staff ismotivated to pursue service efficiency and excellence Continuousimprovement programs require extra attention and effort and any changeprocess has risks of failure
There will be a natural reluctance to volunteer extra effort or to acceptadditional risks unless there are rewards and recognition to make thisworthwhile
There needs to be a policy and processes that reward managers and staff for their extra efforts and extra risk taking and their achievements inimproving their services
Recognition and reward options that may be considered include
Additional annual leave daysAdvancement promotionPublic recognitionFinancial bonusPaid educationPaid study leaveAdditional facilities or entitlements
Any reward and recognition process should be an integral part of thePersonal Performance Appraisal system
W h o d o e s t h i s t a s k
The Human Resources section should develop the rewards and recognitionpolicy and processes and have this endorsed by council
In some municipalities employee unions may need to be consulted and localawards or employee ldquocontractsrdquo may need to be modified to incorporate thispolicy
How to P roceed
1 Seek councilrsquos authorization to develop a proposal for an effective reward andrecognition policy and process
2 Develop the draft policy and a process concept for submission to council3 Seek union and staff representative bodies endorsement of the proposed policy
and process concepts4 Seek council endorsement of the proposed policy and process concept5 Advise all affected staff of the new policy and the process concepts6 Implement the new policy and develop the new processes7 Request Internal External Audit to report upon the correct use of the reward and
recognition policy and process and its effectiveness
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Estab l i sh a CI B l i b ra ry r esource
I ns t i t u t iona l i zegt
Purpose
To provide a supportive working environment and a source of knowledge to facilitatefuture CIB project teams so they perform to their maximum ability
Why es tab l i s h a C IB l i b ra r y r es ourc e
CIB project teams require support and facilities in the form of
Space to display the current status of all active CIB projectswith their planned and current status
Space to display CIB team members contact details andmethods of consulting with them on any CIB project relatedmatter
Space for the entire team to meet and discuss issues in theirproject
Space to display service flowcharts examples pictures andother materials generated from their project
Telephone and a private area from which they can telephonecustomers suppliers and staff to interview them on the projectservice
Computer equipment and access to the internet so they canresearch potential Benchmarking partners accessBenchmarking information prepare questionnaires processperformance information and prepare reports
Space to hold and display example information such asmunicipal plans and annual reports service charters service
offerings promotion material training materials CIBrecommendations CIB performance measures and best practiceperformance customer and supplier surveys and
Space and facilities to train CIB team members that have nothad the experience of participating in a CIB project
An example is the Cebu SPRING Room
W h o d o e s t h i s t a s k
The CIB Steering committee should authorize the establishment of the CIBLibrary resource center and the CIB Working group should carry out thenecessary tasks
The Facilitator will be able to provide expert assistance in respect of theCIB Library inventory and any IT equipment that is required
How to P roceed
1 Determine the needs of future CIB project teams2 Develop a concept plan for the CIB library resource3 Cost the CIB library concept plan4 Approve the concept plan and cost budget5 Implement the plan6 Promote the use of the CIB library to all CIB teams7 Monitor the CIB library utilization and the teamsrsquo satisfaction with the facility
Deve lop a se rv i ce l i s t i ng
I ns t i t u t iona l i zegt
Purpose
To prepare a listing of all municipal services and their current performance status sothat poor performing services can be identified prioritized and nominated for a CIBproject Generally a local government will deliver around 100 services and this numbershould provide adequate detail and focus for you to prioritize services for improvementAn example listing of services is provided
Why dev e lop a s er v i c e l is t i ng
Continuous improvement as a process needs to focus upon a group of actions or activities a product or a service
A service in the local government context is a group of activities thattogether satisfy a specific need of the community A service can be brokendown into sub-services so the CIB process can deal with specific issues andparts of the bigger service can be identified as priorities for improvement
For example ldquoWaterrdquo may be defined as a service but this can be brokendown into sub services such as
1 Water catchment2 Water storage3 Water treatment4 Water connection5 Water reticulation supply6 Water metering and billing7 Sewage billing8 Sewage collection9 Sewage treatment
10 Sewage disposal
Taking the above list of sub-services it may be the case in your citythat Water connect ion is not accessible to some parts of the communityand it may be this sub-service that needs to be improved In other citiesWater metering and billing may be a problem and in other cities Watercatchment may be an issue
It is best to collect service information at the top service level first then at
a later time collect information at the sub-service level
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Generally a local government will deliver around 100 services and thisnumber should provide adequate detail and focus for you to prioritizeservices for improvement
Information relating to a service that can be collected may include
1 Service name2 Description3 Sub-service break down4 Number of current customers or volume of output5 The number of potential customers currently denied access to the service6 The severity and frequency of incidents of poor quality of the service or
incidents of customers with related sickness or health problems7 The severity and frequency of incidents of poor timeliness of delivering the
outputs and in particular when the timeliness is so sever it equates to denial of service access
8 The number of potential customers denied access to the service because it isunaffordable for them and
9 The frequency and severity of customer complaints about the service
When you decide upon what information is to be collected please considerthe basis on which you will prioritize the services for improvement (seeIdentify pro-poor services as priorities) because the basis will requireinformation that is being collected at this point
W h o d o e s t h i s t a s k
The CIB Working group should undertake this task but it will requireparticipation and cooperation from all service managers
The service listing can also be developed by
The service managers independentlyA specific project team set up to do this taskThe facilitator orA consultant hired to do this task
How to P roceed
1 Agree on what defines a ldquoservicerdquo2 Agree upon the information that is to be recorded for each service and or sub-
service
3 Develop the data collection method and resourcesQuestionnaire to each Director managerStaff interviewManager workshopUse financial budget costs center as a base
4 Collect the service data5 Process the data into a spreadsheet or computer file6 Return the service listing to the responsible managers for validation7 Correct the service listing8 Implement a procedure to keep the service listing updated
I d e n t i f y p ro - p o o r se rv i ce s as p r i o r i t i e s
I ns t i t u t iona l i zegt
Purpose
To identify and prioritize pro-poor services for improvement using the CIB toolkit
Why i den t i f y p ro -p oor s er v i c es as p r i o r i t i es
A pro-poor service is a service that provides the minimum basic needs of acommunity in respect of
1 Water2 Waste collection3 Sewage and sanitation4 Electricity energy5 Education6 Medical and hospital7 Housing8 Communications9 Employment or sustenance
The m in imum bas ic ser v ice leve l p rov ides
1 Access by all members of the community that need it2 A Qua l i t y output (ie fault free) that is safe hygienic and does not risk the health
of the service user3 A Time ly output that does not inhibit service access4 Pricing that is a f fo rdab le and does not inhibit service access and5 Adequate customer sa t i s fac t i on
Should any of the above services have
1 Sections of the community denied access to the service2 Outputs that in some way may risk the health or well being of the customer3 Outputs that are not delivered in a timely manner and ultimately restrict access to
the service4 Prices that are unaffordable for some in the community and ultimately restricts
their access or5 Customers that are generally dissatisfied with the service
then that service should be identified as a priority for improvement
The grading of the service seriousness should be based upon
The number of potential customers currently denied access to the serviceThe severity and frequency of incidents of poor quality of the service or incidentsof customers with related sickness or health problemsThe severity and frequency of incidents of poor timeliness of delivering theoutputs and in particular when the timeliness is so sever it equates to denial of service accessThe number of potential customers denied access to the service because it isunaffordable for them andThe frequency and severity of customer complaints about the service
The grading should be evidenced by data that has been collected for eachservice (refer earlier task ldquoDevelop a service listingrdquo)
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W h o d o e s t h i s t a s k
The CIB Working group should complete this task however the finaldecision on whether or not a specific service should be improved using theCIB toolkit will remain with the CIB Steering committee (see Approve thisCIB project within the Organize phase)
How to P roceed
1 Obtain the Service listing prepared in the preceding task2 Agree upon the definition of a ldquopro-poor servicerdquo3 Identify pro-poor services that currently have inadequate performance4 Grade these services according to their seriousness
N o m i n a t e CI B p ro j e c t s
I ns t i t u t iona l i zegt
Purpose
To decide which service or components will be the subject of a CIB project and tostate the expectations for improvement from the project
W h y n o m i n a t e CI B p r o j e c t s
The CIB Service nomination is a formal process to clearly set out theexpectations of the Steering committee in respect of improvementsrequired for a particular service
The nomination information has four important elements
1 The service or service components that is to be improved2 The expectation for improvement or the objective3 The start and end dates and4 The CIB Project leader
The nominated service needs to be very specific Nominating the service
as ldquoPublic healthrdquo or ldquoEducationrdquo will not provide adequate informationwith which the project team can focus its attention A better specificationwill be ldquoEducating the community on public health issuesrdquo or ldquoFood vendorlicensingrdquo
The expectation for improvement should be specified in quantifiable termsif possible An example may be ldquoDecrease the number of reportable foodpoisoning incidents from food vendors by 20rdquo In this way we canobjectively measure the success or otherwise of the CIB project
The start and end dates for the project need to be set relative to thecapacity of the likely team members to commence and conclude theproject Seasonal demand other projects normal work capacity and publicholidays need to be considered
The project team leader should be nominated at this time because thereneeds to be one person that holds the accountability for progressing theproject The team leader has the responsibility for marshalling the team andcommencing the CIB project with the Organise phase
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but much of thework may be delegated to the CIB Working group
How to P roceed
1 Obtain the listing of pro-poor services identified as priorities for improvement2 Decide the objectives or the expectation for improvement3 Decide the approximate start and end date4 Decide the CIB Project team leader
5 Complete the CIB Service nomination form
M o n i t o r CI B p ro j e c t p ro g re ss
I ns t i t u t iona l i zegt
Purpose
To monitor the progress of all current CIB projects so that any delays difficulties orbarriers may be dealt with or instructions provided on how to maintain the projectrsquosschedule
W h y m o n i t o r CI B p r o j e c t p r o g r e ss
As each CIB project advances it is likely that some difficulties and delays willarise Many of these will be capably dealt with by the team leader butothers may need the support of the Steering committee
We refer to the most likely problems and issues as ldquoBarriersrdquo and these aredealt with in a separate page ldquoBarriers and how to overcome themrdquo
In the early years of a CIB pilot implementation there may only be ahandful of active projects at one time but as the initiative gathersmomentum and more projects are commenced it is conceivable that manyprojects will be active at once
In the Philippines a large regional city had approximately twenty CIBprojects running concurrently
When the number of active projects exceeds ten it is time to considerreviewing their status by exception
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Exception means that where a project is running according to its originalplan and the team leader has no issues or concerns then the SteeringCommittee does not look at that project in detail
On the other hand where a project is seriously late or has some issues ordifficulties that cannot be easily resolved or it seems the projectobjectives may not be achieved or the team leader is seeking assistancethen the Steering Committee should carefully review this project andprovide the necessary assistance
The approach should be that all projects team leaders provide a monthlystatus report these reports are summarized onto a summary list oneperson reviews this list and identifies those projects that requireCommittee review A set of ldquotraffic lightsrdquo is one method of flagging therequirement for review
W h o d o e s t h i s t a s k
The CIB Steering committee completes the monitoring using updatedproject status reports provided by each CIB project team leader
Each CIB project leader should provide a Project status report on amonthly basis (or more regularly if required)
Where the Steering committee monitors only the summary report byexception the facilitator or a member of the Working group will need tosummarize all of the projects and ldquoflagrdquo those requiring Steeringcommittee review
How to P roceed
1 Have ldquoReview project progressrdquo as a standing agenda item at the regular CIBSteering Committee meetings
2 Brief each CIB project manager on the requirement to provide a monthly projectprogress report
3 Receive and collate monthly CIB project progress reports
4 Summarize the projectsrsquo status on a Summary report
5 Review each project and flag those requiring SC attention
6 Review CIB projects by exception
7 Agree on the root cause of any project problems8 Decide upon a course of action9 Write up the minutes of the meeting and issue them to all members
10 Advise the CIB project leader of the required action
B ar r i e r s an d h o w t o o ve rco m e t h e m
I ns t i t u t iona l i zegt
Purpose
To identify Barriers to the successful implementation of your CIB initiative andimplement strategies to minimize them
W h y i d e n t if y B a r r i e r s a n d o v e r c om e t h e m
Based upon a survey held at a regional conference on improving municipalservices a work session discussed Barriers and how they may be overcome
The results of the work session showed the following Barriers to be the mostcommon and these would inhibit the implementation of improvements
Individual staff performance is not measuredStaff do not have a personal training program
Managers and staff are not remunerated according to their performanceBudget allocation and justification method is weakProvincial or Central Government hold the power of decision makingManagers are not rewarded or recognized for improving performancePeers do not adequately support managers when change programs falter
These are ldquofundamental barriersrdquo to change and need to be dealt with at thewhole of municipal organization level It is not effective to deal with theseat a service level or department level because this would raise inequalitybetween those staff involved and those not
The CIB toolkit can be applied to address your priority Barriers Theapproach should be to
1 Organ ize a team to look at the Barrier(s)2 Ana lyze the Barriers particularly in completing a staff (customer) survey
3 Benchmark how other municipalities have dealt with the same issue4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff and managers to
adapt
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but in collaborationwith internal departments responsible for Human resource managementStaff training Finance and the Council secretariat
How to P roceed
1 Identify local Barriers that will definitely inhibit the successful implementation of your CIB initiative (use the Assessment of Barriers to change tool )
2 Identify the priority Barriers (those you wish to minimize in the short term)3 Decide whether or not these priority Barriers can be dealt with collectively or
individually
4 Complete a CIB Project nomination(s) to deal with individual or collective priority
Barriers
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Flex ib i l i t y i n dec i s i on m ak ing
I ns t i t u t iona l i zegt
Purpose
To delegate responsibility and accountability to managers and staff so themunicipality can operate in a flexible and responsive manner to meet the needs of its
community
W h y p u r s u e f l e x i b il i t y i n d e ci s io n m a k i n g
During the course of assisting many local governments with ContinuousImprovement and Benchmarking it has become evident that manygovernments are constrained by the lack of documented policy andprocedures poor staff training and limited delegation of authority andaccountability
In many cases simple decisions are not taken by the staff officer dealingwith the issue because they are either unsure of the correct decision tomake or do not have the authority or are not prepared to take the risk of a decision
In the end the decision is moved up the hierarchy of management andinevitably ends up with the most senior manager who is overwhelmed bythe numerous requests being made
Decision making then stalls and the customer becomes dissatisfied
A better model for fast and flexible decision making is
Have the policies of the government clearly documented so allmanagers and staff know the major business rules of theirservice (these may be documented as service specificationsservice charters or government by-laws)
Have all business processes clearly documented so that all staff
know exactly how to deliver a service and in particular whatdecisions they must make in respect of exceptional events orcircumstances
Train all staff in the processes they personally deliver orconduct ensure they know exactly how the process shouldoperate and the manner or method of their decision making toaddress exceptional conditions
Delegate decision making to do so to the lowest level in theorganizational structure that is commensurate with good riskmanagement knowledge skills age intellectual capacity andmaturity
Provide authority to the staff to make their decisions based uponthe level of delegation determined above
Encourage staff to make decisions on their own without referralto their superior but assist them to do so during their earlyexperience and
Monitor staff decision making using performance metrics orinternal audit programs to ensure decisions are made within thepowers of delegation and decisions are made correctly
The objectives of this model are
Customer requests are dealt with in the minimum amount of time
Decisions are made by the staff member closest to the actual request ortransaction and who is most knowledgeable about the detail of thetransaction
Decisions are made correctly and
The municipality is not put at risk in respect of
FraudCorruptionLitigationFinancial loss orEmployee or customer accidents or injury
W h o d o e s t h i s t a s k
The Mayor Chief Commissioner or Chief Executive should undertake thistask
They may seek assistance from the CIB Working group or the HumanResources Branch of the organization
How to P roceed
1 Develop a model for flexible decision making2 Undertake an audit to determine the municipalityrsquos level of flexibilityresponsiveness delegation and accountability
3 Review the current legislation governing decision making powers and the degree of delegation that is possible
4 Develop a policy that requires flexible decision making underpinned withappropriate responsibility accountability and authority
5 Develop an implementation plan to deploy the above policy6 Implement the plan7 Repeat the audit to determine the improvement in the municipalityrsquos capacity for
flexibility and decision making
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Bu i l d up i n t e rna l CI B capac i t y
I ns t i t u t iona l i zegt
Purpose
To build internal capacity to conduct CIB projects quickly and effectively so that themunicipality can continuously improve its services efficiently and effectively
W h y b u i l d u p i n t e r n a l CI B c ap a ci t y
The capaci ty of an organization to Analyze a service identifyopportunities then implement those opportunities is often mistakenlyunderstood to be simply a set of analysis skills
In fact the capaci ty of an organization to improve includes
InformationSkills in analysis and innovationA culture of consultation and open communicationProject management skillsDocumented procedures and instructionsPublic information or public accountability andSupportive financial and performance monitoring systems
To ensure CIB projects are conducted in an efficient and effective mannernot only do the CIB teams need to have the technical skills to complete aCIB project but they must also operate within a supportive culture andstructure and have appropriate information methods and systemsavailable to them
Where the underlying capacity to change weakens or does not exist in thefirst place then corrective action or improvements need to be commencedso that CIB projects have a better chance of success
To deal with these capacity weaknesses you can apply the normal CIBtoolkit and address your priority weaknesses using a CIB project
The approach should be to
1 Organ ize a team to look at the Capacity weaknesses2 Ana lyze the weaknesses particularly in completing a customer survey3 Benchmark how other municipalities have dealt with the same weakness4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff managers
council and systems to adapt
The tool ldquoAssessment of current capacity to improverdquo is provided as anassessment framework or audit check list to facilitate your CIB Steeringcommittee to assess your capacity on a regular basis We suggestannually so that improvements or weaknesses can be monitored for theirchange
The above assessment tool can be altered to meet your own needs and isnot meant to be a prescriptive list
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task
H o w to p r o c e ed
1 Complete a regular assessment of the municipalityrsquos capacity to deliver CIB
projects (use the Assessment of Current Capacity to Improve tool)
2 Identify priority capacity gaps that need to be improved in the short term3 Decide whether or not each priority gap can be dealt with as a CIB project
4 Complete a CIB project nomination for those gaps that can be addressed as a CIB
project
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Prepare
In this phase you will establish the management structure to planimplement and sustain CIB
There are five steps
1 Appoint an Accountable officer2 Organize a Steering committee3 Organize a Working group4 Appoint an external Facilitator5 Plan a Pilot CIB implementation
Appo in t the Accoun tab le Of f i ce r
Preparegt
Purpose
To appoint a capable individual who will ensure your CIB initiative succeeds
Why do y ou need an Ac c ountab le Of f i c e r
For a CIB initiative to succeed it is critical to have one person that isaccountable for its implementation
This person should be a senior person with the authority the interest andthe commitment to make sure your CIB initiative succeeds
You need only one of these people in your municipality and the position andappointment should be endorsed by the Mayor or Council to indicate thecorrect level of priority commitment and authority For example
In the city of Cebu Philippines the accountable person was appointed bythe Mayor and was highly regarded by everyone as the Mayors right handlieutenant He had a very keen interest in Continuous Improvement and waswell versed in the operations of the government
W h o d o e s t h i s t a s k
The senior official who made the decision to proceed with a CIB initiative does thistask It is likely to be the Mayor a Councilor the Commissioner or the Chief Executive
How to P roceed
1 Specify the position of CIB Accountable Officer - see the Role guide provided
2 Identify a short list of suitable candidates
3 Interview candidates and assess their suitability4 Appoint the officer5 Communicate the appointment to the organization
T i m e
This task should take no more than two weeks
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Organ ize a Steer i ng Com m i t t ee
Preparegt
Purpose
To appoint a group of senior managers to oversee the CIB initiative
W h y d o y o u n e e d t o a p p o in t a f a c il i t at o r
There are always day to day issues thatarise for people working on CIBprojects
Although a lot of answers can be foundin the CIB Learning toolkit there aretimes when people need to refer tosomeone who is more skilled andexperienced in CIB than themselves This is the role of the facilitator
The facilitator role can be as a coach mentor trainer or leader dependingon the circumstances It needs to be someone who is familiar with the CIB
implementation process and the tools and techniques used and who iskeen to help others through the process
W h o d o e s t h i s t a s k
The Accountable Officer recommends the Steering Committee members to the seniorperson within your municipality who decided to introduce the CIB initiative
H o w to p r o c e ed
1 Agree the role of the Steering Committee - a Guide is provided for you
2 Identify suitable candidates3 Seek senior management approval4 Issue invitation to join
5 Appoint Steering Committee members6 Convene Steering Committee meetings A Standing Agenda is provided
T i m e
This task should take no more than two weeks
Organ ize a CI B Work ing Group
Preparegt
Purpose
To appoint a CIB Working Group to assist CIB project teams
W h y d o y o u n e e d a W o r k i n g G r ou p
The Working Group is needed in addition to the Steering Committeebecause the latter group is made up of senior managers who may not havetime to devote to the routine support activities needed for CIB teamsupport
The Working Group carries out many tasks to set up the program while theSteering Committee focuses on overseeing the initiative
The Working Group usually consists of 4 or 5 middle to senior managers andshould include the Accountable Officer and the Facilitator
The working Group usually meets every fortnight during the early stages of the CIB implementation
W h o d o e s t h i s t a s k
The Accountable Officer selects and recommends the Working Group then seeksendorsement from the Steering Committee
H o w to p r o c e ed
1 Agree Terms of Reference for the Working Group - see the Guide provided
2 Identify suitable candidates3 Seek Steering Committee endorsement4 Invite candidates to join Working Group5 Appoint members to the Working Group6 Notify rest of Organization about appointments
7 Conduct working meetings - a Standing Agenda is attached
T i m e
This task should take no more than two weeks
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Appo in t t he Fac i li t a t o r
Preparegt
Purpose
To appoint a capable and dedicated individual who will fully support your CIB team
members in their projects The facilitator will be their coach mentor and trainer
W h y d o y o u n e e d t o a p p o in t a f a c il i t at o r
There are always day to day issues that arise for people working on CIBprojects
Although a lot of answers can be found in the CIB Learning toolkit thereare times when people need to refer to someone who is more skilled andexperienced in CIB than themselves This is the role of the facilitator
The facilitator role can be as a coach mentor trainer or leader dependingon the circumstances It needs to be someone who is familiar with the CIBimplementation process and the tools and techniques used and who is
keen to help others through the process
W h o d o e s t h i s t a s k
The Accountable officer should appoint the facilitator
H o w to p r o c e ed
1 Specify the position of Facilitator - see the Role guide provided
2 Identify a short list of suitable candidates3 Interview candidates and assess their suitability4 Appoint the Facilitator5 Communicate the appointment to the organization
T i m e
This task should take between two and four weeks
Pl a n p i l o t CI B i m p l e m e n t a t i o n
Preparegt
Purpose
To develop a plan for up to three pilot CIB projects to enable evaluation of the
approach and modification to suit the organization
W h y p l a n a p i l o t
Before a municipality embarks upon a major initiative such as ContinuousImprovement and Benchmarking the Mayor and council must be confidentthat the effort and resources will yield benefits that are practical andsustainable
To develop this level of confidence we recommend you run several CIB pilotprojects
They will provide evidence of the effectiveness of the approach You will alsolearn how to modify the approach to best fit your organisation
We expect that every effort will be made to ensure these pilot projects dosucceed and you can apply the CIB process to more projects with widerbenefits
To get the most out of the pilot projects there will be more tasks tocomplete than the pilot projects themselves you will need to brief theMayor and council you will need to use the media to promote yoursuccesses and you will need to update your managers so they can see thebenefits of these improvements
W h o d o e s t h i s t a s k
The CIB Working group will develop the Pilot Implementation plan and seek its
endorsement by the Steering Committee
How to P roceed
1 Read the Pilot Implementation Plan guide
2 Agree the objectives of running a small number of CIB Pilot projects3 Nominate the services to be the subject of the Pilot projects and the CIB project
team leaders4 List the tasks needed to complete the CIB Pilot projects5 Agree start and finish dates for each of the major tasks6 Agree the financial resources to fund each pilot project7 Document a funding request for the CIB Pilot Plan
8 Submit the Plan and funding request using the Pilot Implementation Plan guide to the
Steering Committee for their endorsement9 Commence the approved Pilot projects
T i m e
This task should take about two weeks
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Organ ize
Purpose
To organize an individual CIB project
Why p lan i nd i v i dua l CI B p ro j ec t s
All CIB projects work best with a plan
Individual project team members will better understand what tasks theyneed to complete when these tasks need to start and when they need to
finish Some tasks are quite independent whereas others are dependantupon or rely upon other tasks to be completed before hand
The CIB Steering committee will also want to know how your CIB projectis progressing and whether or not it will succeed in its objectives
After the plan is approved by the Steering committee the CIB projectteam members will all have a clear understanding of their roles the tasksthey will complete the priority the plan has over every-day work and theexpectations of the CIB Steering Committee
W h o d o e s t h i s t a s k
The CIB Project team leader will plan the project with the help of the Facilitator and
the Working group
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Review the Service nomination from the Steering Committee3 Identify key stakeholders in the service4 Identify other initiatives that may impact this project5 Propose the project team members and confirm their availability6 Propose a resource budget
7 Fill in the details using the CIB Project Plan
8 Submit the proposed project plan to the Steering committee
9 Read the team leaders guide to Getting the best out of your team
T i m eComplete this task in the first week of the project
Analyze
The purpose of the Analyze phase of a CIB project is to investigate the currentperformance of the service and find out the customers and communitys views on theservice delivery
The Analysis phase involves six tasks
1 Define the service2 Understand the service3 Measure the service4 Survey the customer5 Consult the community6 Investigate problems
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Def ine th e serv i ce
Analyzegt
Purpose
To ensure the team focuses on improving the service processes that have thegreatest impact and to ensure the project
Why de f i ne t he s er v i c e
A service is made up of many processes and it is important for the teamto focus on the most important processes that when improved willcontribute most to the objective
There are three requirements you need to consider when defining aservice
1 The level of detail must be enough to ensure the team members have a clearunderstanding of what processes are to be addressed by this project
2 The scope of the project should be such that you can complete all of the phasesup to the Innovate phase within three months and
3 The scope must include those processes that have maximum impact on theobjective of the project
As an example suppose the nominated service is ldquoSolid wasterdquo Thisservice includes the following service processes
Educating the public on waste recycling and disposalCollecting wasteTransferring wasteLand filling wasteWaste separation and recyclingRehabilitation restoration or reclamation of land fill sitesMaintenance of waste collection vehicleMonitoring for littering and dumpingWarning and prosecution of litterers and dumpersCharging and collecting fees for some collection servicesRehabilitating ldquohot spotsrdquo or known dumping sites
It is clear from the scope of the processes that it is not possible to
analyze review and innovate every service process of ldquosolid wasterdquo withinthree months In addition the service may be delivered across a numberof regions or towns and there may be also a distinction between domesticwaste commercial waste and industrial waste
To scope the project so that it can be completed within three months theservice scope needs to be scaled accordingly For example in 2000 thecity of Colombo Sri Lanka embarked upon a CIB project to improve ldquoSolidwasterdquo Their scope included
Solid waste collection andEducation of the community inUnder-serviced settlement areas
If the team chooses to only focus on a limited number of processes within
the service then it will be necessary to go back to your Steeringcommittee and confirm with them the actual scope of this project and to
assure them that you can complete the Innovate phase within threemonths
W h o d o e s t h i s t a s k
CIB Pro jec t t eam members do th is t ask
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Review your CIB Project plan
3 Research what the service entails using the Service definition worksheet
4 Define the service processes and rate their general performance and importance
using the Process selection worksheet
5 Select the service processes to be the subject of this CIB project
6 Define the chosen service processes using the Process definition worksheet
7 Verify the chosen scope can be completed within three months by reviewing theCIB project plan and
8 Seek Steering committee endorsement of the Updated CIB project plan and yourservice process selection
T i m e
Complete in week 1
Unders tand t he se rv i ce
Analyzegt
Purpose
To build the teams knowledge of how the service operates what the transaction flowsare like what operational and financial risks there may be and what are theopportunities for improvement
W h y d o w e n e e d t o u n d e r s t a n d t h e s e r v ic e
To effectively identify improvement opportunities it is important to developa thorough understanding of how the service operates and what theprocesses are today
It is particularly important to identify problems with the service Forexample
In one City out of 80 garbage trucks that were in the depot only 20 truckswere operational The other 60 failed because of
No spare partsMix of truck brands so a range of spares was not affordablePoor preventive maintenanceOverloading trucksPoor driver and user skills resulting in damage andNot enough resources to repair trucks due for major overhaul
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Another C i t y looked a t the w ay the new Ci t y Ha l l r ecep t ion a reaopera ted and found
There were no signs to direct visitors to departmentsUnsightly commercial advertisements were pasted to the front doorThe guard did not have anywhere to store his belongingsThere were no short term parking bays for visitorsVisitors could roam freely around the building - a security issueA toilet did not have a closable doorAn old unused storage cabinet was dumped in a cornerAn employee was asleep at her desk and
The furniture was old and broken and not in keeping with the new City Hallbuilding
W h o d o e s t h i s t a s k
CIB Pro jec t team m embers do th is in co l labora t ion w i th a sma l lse lect ion of staf f f rom the service area
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Brief the service staff and advise that some staff will be interviewed by theproject team
3 Plan the work ahead how it will be conducted who will be interviewed how
records will be kept of the findings and what photographs may be needed4 Arrange the interview schedule5 Interview service staff walk the process photograph the process inspect
documents and forms role play the customer using the service questions
6 Process map the service processes using the Process mapping worksheet
7 Verify you have covered off all of the items using the check list
8 Document your opportunities for improvement9 Thank the service staff for their participation and advise them on the projects
next tasks
T i m e
Complete in weeks 2 and 3
Measure t he se rv i ceAnalyzegt
Purpose
To gather factual information to measure the performance of the service or process
W h y m e a s u r e p e r f o r m a n c e
To prove using empirical evidence the current performance of theservice
People often assess the performance of a service by the way they feelabout it Sometimes they feel it is performing well other times theymay feel it is not
Feelings are not a good way to judge how good a service isperforming The outcome of the service is a far more important measure of performance For example a city may have an extensive vaccinationprogram and people may feel it is effective but if the incidence of thedisease is not declining there should be concern over the effectiveness of that vaccination program
Empirical data (that is verifiable facts) is a much better way of measuringservice performance For example
Staff in a city in India had for years felt that the city was missing out on a lot of property tax After collecting empirical data it was found that only 30 of property tax due was actually collected within one year This evidence was enoughto cause the city to establish an improvement project to tackle the problem
By collecting empirical evidence and reporting the results to the MayorCouncil the management team service staff and even the public it is verylikely that decisions will be made and improvement action will happen
The seven measures of performance are
1 Objective Goal2 Quality3 Timeliness4 Satisfaction
5 Affordability6 Access7 Cost
W h o d o e s t h i s t a s k
CIB Pro jec t t eam members do th is t ask Sometimes the team will needinformation from computer files or other storage systems and assistance may berequired from the people responsible for those areas
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Confirm the Process (Service) delivery model3 Select the most important inputs and outputs to measure and their measurement
aspects
4 Define the measure using the Performance measure definition worksheet
5 Source the data
6 Name the performance measure title7 Collect the data8 Report the measure and your findings
T i m e
Complete by week 6
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Su rve y cu st o m e rs
Analyzegt
Purpose
To obtain a clear understanding of the customersrsquo opinion about the service
performance
W h y s u r v e y t h e c u s t o m e r
Often there are differences between the service provider and the customerabout the level of service performance
The only way to really understand how well the service is performing is tosurvey the customer and ask their views on how well the service meetstheir needs
Another reason for surveying the customer is that it gives you theopportunity to explore options with the customer to understand what theirviews may be on the options presented As an example
In 2002 the city of Bangalore India was looking at options on financing therebuild of its public toilet facilities One option was to charge a fee There wereconcerns about whether people would accept the fee so the City carried out asurvey of prospective customers The majority of people surveyed said theywould be prepared to pay a modest fee With this response the City embarkedupon a major rebuilding program and all users of the public toilets now pay asmall fee that sustains the Toiletrsquos daily maintenance and ongoing operations Bysurveying prospective customers the City was able to better assess the option of imposing a fee
W h o d o e s t h i s t a s k
CI B P r o j e c t t e a m m e m b e r s d o t h i s t as k I n s o m e c a se s o t h e r p e o p le m a y b es e co n d e d t o t h e t e a m t o h e l p c a r r y o u t t h e s u r v e y F or e x a m p l e y o u m a ycons ide r us ing an N GO un i ve rs i t y s tuden ts o r casua l emp loyees
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Design the customer survey using the Survey the customer design worksheet
3 Prepare the questionnaire using the provided template
4 Test the questionnaire5 Conduct the survey6 Analyze and report the results
T i m e
Complete by week 6
Co n su l t t h e co m m u n i t y
Analyzegt
Purpose
To obtain a clear understanding of the communityrsquos opinion and support about issues
W h y c o n s u lt t h e c o m m u n i t y
The Community consultation task is about surveying the wider communityon broader issues that may not necessarily be service related For example
A c o u n ci l m a y w i s h t o t e st t h e c o m m u n i t y s v i e w s a b o u t w h e t h e r i tshou ld inves t in comm erc ia l act i v i t ies to genera te add i t iona l incom e
Some questions we may consult the community about include
Would the community pay additional fees for additional servicesWould it be acceptable to increase property tax to pay for improved servicesWould the community accept a private venture to deliver some servicesWould the community accept the municipal government investing in commercial
venturesWould the community accept a change in by-laws traffic flows parkingrestrictions zoning regulations or streetscape policy such as the removal of encroachers
All of these questions could be answered by the City council but a goodcommunity consultation process will yield responses to issues that are notpolitically biased and will highlight the majority view and intensity of feelingabout issues
W h o d o e s t h i s t a s k
CIB Pro jec t team m embers do th is task Other people may be seconded tothis team as required For example you could use an NGO professional consultationfacilitators a media outlet or media business or a professional body or association for
this purpose
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Determine the consultation design using the Community consultation design worksheet
3 Prepare and issue information4 Promote the consultation5 Conduct the consultation program6 Analyze and report the results
T i m e
Complete by week 6
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I n ve s t i g at e p ro b l e m s
Analyzegt
Purpose
To build the teams knowledge of underlying or root causes of service problems andidentify opportunities for improvement
Why i nv es t i ga te p rob lems
To identify improvement opportunities you must first understand theunderlying problems
By following the service process along and making a Process map youwill understand how the process works and note some improvementopportunities
The team can also use two tools to probe behind the obvious problemsand find out the underlying causes
Fishbone diagram
Why-Why diagram
Your team can then document what it sees are the most important rootcauses and opportunities for improvement and take them on to theproblem-solving phase - Innovate
W h o d o e s t h i s t a s k
CIB Pro jec t team m embers do th is in co l labora t ion w i th a sma l lse lect ion of staf f f rom the service area
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Plan several problem-investigation sessions with service staff3 Choose the root cause analysis tool - Fishbone or Why-Why - best suited to your
team and the service problem being investigated4 Conduct the analysis
5 Record the analysis on the Fishbone diagram or Why-Why diagram form depending
on which analysis you used6 Verify the analysis by having a review session later with service staff and by
checking on key data to confirm which root causes are most important7 Document your opportunities for improvement8 Thank the service staff for their participation and advise them on the projects
next tasks
T i m e
Complete by week 6
B e n ch ma r k
The purpose of the Benchmark phase is to provide the CI team with insightand an understanding of how other organizations not just municipalitiesdeliver their services of a similar nature and how they may have improvedtheir services over recent years
W h y B e n c h m a r k
This insight and understanding is important to the team as it progressestowards developing its recommendations on how to improve your servicesIt is very difficult to ldquocome up withrdquo innovative solutions to service issuesand many have tried a range of solutions so it is faster and more efficient
to take account of what other people have done and to consider theirexperiences in your local context and from that develop your ownrecommendations
Benchmarking therefore is the sharing and comparing of service deliveryprocesses service standards improvement solutions and the barriers thathave been encountered and how they have been overcome
Benchmarking can look at a range of service delivery issues including
1 How available the service is or what access the residents have to the service2 How affordable is the service and what prices are charged for the service3 Whether or not the service is subsidized by other governments or the private
sector4 How fast the service is delivered to the customer5 How efficient the service is delivered in other words what does it cost6 The Quality of the service in terms of faults hygiene environmental sustainability
and social responsibility7 How the service actually operates8 What computer applications are used for the service how IT is used9 What procedures or instructions are used to train and guide staff and
10 What legislation or policies exist to control the service
The Benchmarking phase involves five tasks
1 Identify what to Benchmark2 Research best practice providers3 Develop the Benchmarking approach4 Negotiate with Benchmark partners5 Compare with partners
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I d e n t if y w h a t t o b en c h m a r k
Benchmarkgt
Purpose
To identify what aspects of your service you wish to Benchmark
W h y i d e n t i f y i t e m s f o r B e n ch m a r k i n g
Benchmarking is a valuable technique to discover innovative ideas thathave been used by others
Ideas are hard to come by and even harder to test revise prove and putinto practical operation Therefore you need to focus your Benchmarkingefforts on the important items within a service to improve
Identifying what to Benchmark is an important first step because it helpsto focus your efforts on the most important issues to improve and notwaste time on those that may only return a lower benefit
Also Benchmarking partners often have limited time to participate in a
program therefore you need to make the most out of your Benchmarkingopportunities To do this it is important to identify the most importantissues that you need assistance with
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Review service performance processes issues problems and root causes andwhether or not the desired outcome is being achieved
3 List all the issues you wish to focus Benchmarking upon using the Topic selection
for benchmarking worksheet
4 Score then rank the issues list from most important to least important using theabove worksheet
5 Decide upon the most important topics you want to Benchmark
T i m e
Complete by week 7
Research b es t p rac t i ce p rov ide rs
Benchmarkgt
Purpose
To discover who is delivering a similar service that you believe is better thanthe service you are currently delivering
Why res earc h bes t p rac t i c e p rov ider s
Once you have decided what to Benchmark it is important to gain anunderstanding of who delivers this service in the best possible way
The best way may not necessarily be the same as your local contextnevertheless by looking at better service models you will gain anunderstanding of the possibilities and then at a later stage considerwhether or not you will adopt these features in your own context
For example for a service such as ldquoRoad maintenancerdquo there will be privatecontractors around the World that offer road maintenance as a service andyou may know of other government departments that also maintain similar
infrastructure such as the Department of Aviation maintaining aircraftrunways communications systems accounting systems etc
Some possible Best Practice examples are
Service Possible Best Practice providers
Public health services Makati City Philippines
Medical clinics Cebu Philippines
Parks and gardens maintenance Kandy Colombo
Street vendors Kuantan Malaysia
Home and Community Careprograms
Australian Federal Government
Public toilets Bangalore India
Customer service reception Local Bank Insurance company
Cash receipting and transactionprocessing
5 Star hotel retail shop airline office Utilityoffice Post office
Metering service consumption andbilling customers
Mobile telephony service providers Rank XeroxCredit card providers
Issuing property tax notices andcollecting revenue
Vehicle registration within Transport Dept
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Discuss the topics considered for Benchmarking3 Brainstorm research potential Best Practice providers in your own city state
country World4 Identify a shortlist and investigate more closely how they deliver their service by
using the Benchmarking partner assessment scoresheet
5 Identify those potential Best Practice providers you wish to approach fornegotiation
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D e vel o p t h e B e n ch m a rk i n g a p p ro a ch
Benchmarkgt
Purpose
To decide the specific Benchmarking approach to be taken considering theBenchmarking topic and the potential Benchmarking partners
W h y d e v e lo p a b e n c h m a r k i n g a p p r o a ch
There are a number of different methods to Benchmark your services withyour Benchmarking partners This task is about deciding on the bestmethod to conduct the benchmarking exercise
The ldquoBest methodrdquo will be
Quick and easyFully effective and provide you with valuable and useful informationEconomical to conduct without the need to incur large expensesBeneficial to your benchmarking partners as well as to youInteresting and enjoyable to carry out
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Score your Benchmarking study needs using the Benchmarking study needs matrix
3 Choose the best approach for the Benchmarking by comparing your needs with
the Benchmarking model matrix best fit tool
4 Develop an initial Benchmarking study plan using the Benchmarking plan worksheet
5 Document the agreed approach and confirm potential Benchmarking partners
T i m e
Complete by week 7
N e g o t i at e w i t h B en ch m a rk i n g p a r t n e rs
Benchmarkgt
Purpose
To negotiate with a selected number of potential Benchmarking partners toseek their participation in a Benchmarking study of a specified service using
a specified approach
W h y n e g o t i a t e w i t h B e n ch m a r k i n g p a r t n e r s
You need to negotiate with potential partners so that each party knows whatis expected and agrees to the approach you wish to take
A potential Benchmarking partner will have a number of questions toconsider including for example
What benefit would there be in getting involvedWhat information forms or documents could I use to improve my own processesDo I have the people or time to devote to thisWhat will it cost me to get involvedWhat is the process what would I be required to do
How difficult will it be to collect performance informationWill I be giving away classified information and will it be used for any otherpurpose
Your role when approaching a potential partner is to be ready to answerthese questions You must explain very clearly the Benchmarking approachthat you have chosen and how the Benchmarking partners will participate inthis approach
1 Complete the Training module read the guide slideshow and assessment
2 Agree on the organisations to target for negotiation3 Identify who is the best person to talk to and write to them introducing the
Benchmarking opportunity and seeking an initial meeting4 Prepare the Benchmarking information package5 Meet with the potential partner outline the approach present the Benchmarking
package and answer any questions they may have
6 Modify your Benchmarking approach to accommodate their concerns or issues7 Prepare the Benchmarking partners letter of agreement and Benchmarking code of
conduct
T i m e
Complete by week 7
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Co m p a re w i t h p a r t n e rs
Benchmarkgt
Purpose
To discover how your Benchmarking partners deliver their service andwhat service performance they are achieving
W h y c o m p a r e w i t h p a r t n e r s
To find out how your service performs compared to theirs to identifyimprovement ideas
Benchmarking with partners provides you with insight on how others
Set service standardsMeasure service performanceAcquire service inputsDeliver a serviceOvercome service problemsMonitor service outputs and outcomesManage their service
A good example occurred in Melbourne Australia where a number of localgovernments benchmarked their diversified fleet operations Theycompared servicing and operating costs for their respective fleets andfound that one fleet operator had lower operating and repair costs than theothers
By investigating further they discovered the lower costs were due to usingone supplier as the source for all spare parts and consumables and thatsupplier had a lower pricing structure compared to the original equipmentmanufacturers
The other fleet operators dealt with the original equipment supplier butupon realizing that the same parts could be sourced from an independentsupplier they changed their source of supply with resulting lower costs
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Hold the first meeting to confirm the Benchmarking objectives approach tasksschedule and participants
3 Update the Benchmarking plan4 Undertake the steps agreed to in the Benchmarking plan
T i m e
Complete by week 10
I n n o v a t e
The Innovate phase is the point at which you take all of your hard workfrom Analysis and Benchmarking and develop your own ideas andrecommendations on how to improve your service
I ssu e s co n cern i n g i n n o va t i o n
There are a number of issues that you must understand before youcommence your recommendations They are
To have a recommendation accepted and endorsed by management and councilthe recommendation must be affordable politically acceptable clearly benefit the
customer and practical to implementWith regard to ldquoaffordabilityrdquo it is not always the case that your municipality is theonly source of funds to pay for a service There are many options including askingthe customer to pay a fee obtaining private sector sponsorship and obtainingCentral Government support In most cases if you think hard enough about how tofund a new service you will find an external funding source Therefore do notassume at this point that thr recommendation is unaffordableWhen a CI project team is made up of a mix of staff outside of the service deliveryunit there may be reluctance from the service manager to accept yourrecommendations To get the service manager to be supportive of therecommendations and to implement them you will need to ldquosellrdquo yourrecommendations and convince the service manager that it will benefit them asmuch as the customer The task of ldquosellingrdquo your recommendations to the servicestaff can be difficult and time consuming so donrsquot underestimate the effort this willtake Make a determined effort to involve the service manager in this phase andseek their endorsement and support of the recommendations andThe recommendations implemented in the first instance may not work perfectly be
flexible in the acceptance rate or take up rate of your recommendations andaccept constructive criticism in the short term and be prepared to adapt
The Innovate phase involves four tasks
1 Identify preferred solutions2 Recommend improvements3 Secure funding4 Approve CIB Implementation
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I d e n t i f y p re f e r re d so l u t i o n s
I n n o v a t e gt
Purpose
To select the best opportunities for improvement
Why i den t i f y p re fe r r ed s o lu t i ons
You may find many opportunities from your Benchmarking study but youneed to identify the ones that will achieve the greatest benefit
Criteria to use to judge the various opportunities are
It will clearly improve the service to our residents in terms of timeliness qualityaccess affordability and or their satisfactionIt is affordable and within the financial capacity of our municipalityIt can be implemented quicklyIt is technically feasible with our current technology or we can acquire thetechnology to implement the changeIt will be easy for our employees to adapt to the change
Assess opportunities and rank them using the above criteria The oneswith the highest score should be those worth pursuing in the immediatefuture
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 List all of the most important opportunities using the Advance a solution worksheet
3 Develop solution strategies4 Score the solutions and rank them from highest to lowest5 Review the solutions for illogical results6 Agree the preferred solutions
T i m e
Complete by week 11
R e co m m e n d i m p ro ve m e n t s
I n n o v a t e gt
Purpose
To present your findings and recommendations for improvement to yourSteering committee for their endorsement
W h y r e c om m e n d i m p r o v e m e n t s
Solutions can sometimes require significant investment so it is importantthat proposed solutions be approved by the Steering Committee beforemoving on to the next phase
To maximise the chances of the Steering Committee approving your workyou need to present a well thought out report that helps the reader clearlyunderstand your thinking and analysis
Two tools are useful here
Impact Assessment
Barrier Analysis
Your team can then present its case in a clear and easy to understandformat which will enhance the chances of approval
How to P roceed
1 Complete the Training read the guide slideshow and do the assessment
2 Agree the purpose of the report
3 Agree on the report index using the Report template
4 Collate the preferred solutions
5 Develop an implementation plan using the Implementation plan worksheet
6 Estimate the implementation costs and benefits using the Cost budget worksheet
7 Complete an Impact Assessment using the Impact assessment worksheet
8 Complete a Barrier analysis using the Barrier analysis worksheet
9 Draft the report using the Report template10 Quality check the draft report11 Present the report to the Steering Committee
T i m e
Complete by week 11
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Secure fund ing
I n n o v a t e gt
Purpose
To secure the funding necessary to pay for the proposed improvements
W h y s e c u r e f u n d i n g
Most service improvements will require some additional funding to pay forimmediate changes such as new facilities new equipment and newsupplies
Ongoing costs may also increase to pay for the improved service to morecustomers
Funding may come from many sources such as private sector sponsorsdevelopment agencies NGOs state and federal governments financehouses and from internally being the local government itself
To secure new funding from any of these sources you will need to present
a proposal that outlines your funding requirements plus how the funderwill benefit from the arrangement
It is unlikely that a funder will provide new funds for an improvedmunicipal service unless they are satisfied that
The improved service is a real requirement of the communityThe improved service can be implemented with the funds requestedThe local government has the capacity and skills to implement the new serviceThere will be a benefit to the funder in terms of recognition or exposure andThe municipality has the financial capacity to fund the service over the longerterm and to repay any related loans
This task will address these issues by preparing the appropriate documentsfor presentation to the identified funding sources
W h o d o e s t h i s t a s k
CIB Project team members do this in collaboration with the FinanceDepartment of your municipality
H o w to p r o c e ed
1 Complete the Training read the guide slideshow and assessment
2 Develop a cash flow forecast you may use the Cash flow template as an example
3 Prepare a financing proposal4 Seek an interview and negotiate the funding arrangements5 Document the funding agreement6 Update the implementation plan
T i m e
Complete by week 12
A p p ro ve CI B I m p l e m e n t a t i o n
I n n o v a t e gt
Purpose
To seek final approval from your Council to move ahead with the implementation of thenew or improved service
W h y a p p r o v e t h e C I B i m p l e m e n t a t i o n
Where the proposed improvements are significant or may affect manyresidents or require substantial funding it is likely that your Council willrequire notice of the proposal and will expect to have some input
You may also have limited authority to approve borrowings or spend moneyon capital items
Generally approval will be required from Council to advance theimplementation of a significant change to any service or infrastructure asset
Council will require all the information necessary for it to make a thorough
consideration of the costs and benefits risks and assumptions and the longterm sustainability of the service and the required funding for it
For this to happen the CIB Project team will need to firstly prepare a formalproposal and will likely follow this with an amended proposal setting outclearly how each of the Councillors objections or concerns have beenaddressed
W h o d o e s t h i s t a s k
The CIB Project team members complete this task with assistance from the Councilsecretary
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Put your proposal on Councilrsquos agenda
3 Consider their likely objections using the Council members and their likely objections
worksheet
4 Prepare your proposal5 Issue your proposal to Council members
6 Amend your proposal to accommodate Council changes using the Council members
amendments worksheet
7 Seek Councilrsquos endorsement
T i m e
Complete by week 12
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I m p l e m e n t
The Implementation phase of a CI project is where you put your recommendationsinto action The CI project team may carry out the implementation work but if theservice is a large service such as solid waste collection then a ldquoChange teamrdquo thatis made up of supervisors and staff from within the service unit may carry out theimplementation tasks
I s su e s w i t h t h e i m p l e m e n ta t i o n
People have a natural reluctance to change the way they are used to andto take on additional risks that a change may not work well that mightreflect on their own capabilities
There are a number of potential issues and difficulties that you shouldconsider before you commence the Implementation phase they are
There will be a natural reluctance to change so to counter this reluctance youneed to get the service staff involved very early in the discussions about how theimplementation will be planned and executedTo get service staff committed to the planned changes they will need theopportunity to put forward their own views on implementation difficulties and thepossible increase in their work load in the short term involve them in the earlydiscussions and acknowledge their concernsNo change program is implemented smoothly and without problems explain tothe service staff that we will encounter problems and failures but also that wehave the skills and the determination to overcome these short term issues and
we will succeed in improving our serviceImplementing a change program can be complex with many actions takingplace at once and many people involved Some actions may be dependant uponothers and some actions may be critical to the success of the program To keepall of these actions under control and to ensure each person understands theirrole and responsibilities an Implementation plan is essential The plan needs tospell out the tasks required the deliverables or outputs when they need to bedelivered and who is responsible for themImplementing change requires staff to be trained in the new process and to begiven adequate information so that they understand what they need to dodifferently A quick verbal instruction is definitely insufficient and staff should beprovided with written instructions diagrams thorough training a chance topractice their new procedures acknowledgement they are doing the new job wellor constructive criticism delivered in a positive manner Reprimands and opencriticism is definitely to be avoidedCustomers as well as service staff may need to be trained in the way they usethe service issues of paying a fee hygiene completing documentation correctly
and taking on some additional responsibilities may all play a part in the newservice
At the end of the implementation involved staff should be clearly recognized fortheir hard work and dedication to the new service this is their reward and they willbe more satisfied with their careers in your municipalityLastly the media plays a large part in communicating with the customers (thismay assist you in training the customer) and externalizing the benefits of the newservice (this may assist council in their new elections and make the tax payershappy with their financial support for pro-poor services) so it is best to keep themedia updated with your progress and to seek their support by them reporting thepositive improvements you have made in your service delivery
The Implement phase involves the following eight tasks
1 Build the implementation team2 Involve managers and staff 3 Plan the change program4 Document service standards and procedures5 Deploy procedures and train staff 6 Train customers and suppliers7 Recognize and reward success8 Update the media
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B u i ld t h e i m p l e m e n t a t i o n t e a m
Purpose
To build an implementation team that has the skills knowledge and capacity to carryout the implementation tasks according to the schedule
W h y b u i l d a n i m p l e m e n t a t i o n t e am
An implementation team will be required
1 Where an improved service covers a large territory or2 there are many tasks to be completed in a short period of time or3 the current CIB Project team does not have the capacity or skills to implement
the new or changed service
Team membership will depend on the implementation tasks and the skillsneeded to carry them out successfully
The team members need to be selected and approved and they needtraining and support to carry out their tasks correctly
With a good Implementation team the new service should be a success
Some Implementation tasks that may run concurrently are
Amendments to computer programsEducating the community on the service changeTraining service delivery staffPrinting service brochures forms documentsInstalling new utilities and services such as power water gas sewageDocumenting new proceduresMaking changes or upgrades to infrastructure such as counters yards depotsbuildings schools gates meters offices reception areas doors etc
In addition to the above list these Implementation tasks may also behappening concurrently in different and disbursed locations
Therefore it is likely that you will need an Implementation team tosupervise and manage all of these tasks
W h o d o e s t h i s t a s k
CIB Project team members do this in collaboration with the managers of theprospective Implementation team members
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Agree the Implementation strategy3 Select the team members4 Brief the team on the Implementation5 Consider the teamrsquos requests6 Provide team members with individual plans and documents7 Monitor team progress and support the Implementation
I n vo l ve m a n a g e rs a n d s t a f f
I m p l e m e n t gt
Purpose
To raise the awareness and knowledge of all affected managers and staff so they willsupport the Implementation
Why i nv o l v e m anagers and s ta f f
When people understand why a new service is being implemented and howit directly affects them they will be more comfortable with theImplementation process and will not resist the change as much
W h o d o e s t h i s t a s k
CIB Project team members will do this task but in collaboration with thesenior managers of the service or section
It is important that the senior management team be seen to support the
changes If the change is significant a senior management meeting chairedby the Mayor or Commissioner may be preferred
How to P roceed
1 Determine the service staff that needs to be briefed on the Implementation2 Prepare the briefing materials3 Organize venues questionnaires input forms presentation materials facilities
and presenters4 Promote the briefing event and issue invitations to staff5 Hold the briefing event and seek staff inputs6 Collate and consider all staff inputs7 Amend the Implementation plan if necessary
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Plan the change p rog ram
I m p l e m e n t gt
Purpose
To develop a detailed plan of tasks and their timing so the Implementation isthorough and concludes according to the overall schedule accepted by Council
W h y p l a n t h e c h a n g e p r o g r a m
In some cases the Implementation plan that has been prepared to-datehas been to satisfy the feasibility and affordability question Organizing anImplementation team will also require an Implementation strategy andsome planning information
However these plans may not be in sufficient detail that will provideadequate information to the team members so they can complete the taskand deliver the outputs according to the needs of the new service
Additional information will likely be needed and may include
Defining lower level tasks and specific outputsExample outputsSketches or plans of a changed facilityRough outline of a new form or documentRough flowchart of a new computer programPhotographs of a similar installation orA map showing the boundaries of the project
The level of detail should be equal to the degree of management andmonitoring that is necessary to minimize the risk of a task being faulty orlate and the degree of direction necessary to ensure the task is completedproperly
W h o d o e s t h i s t a s k
Where a new service is being implemented concurrently in many areasthe CIB Project team should plan a Change program
Where there is some latitude or decision making at the local level theplanning should be done by the Implementation team at the local level
How to P roceed
1 Determine whether or not a Change program needs to be defined at the locallevel or the central level
2 Assign responsibility to develop the Change program3 Develop the Change programs (detailed implementation plan)4 Verify that all Change programs are consistent with the overall Implementation
plan finish dates estimated resources and costs5 Approve the detailed Change programs6 Encode the Change programs with a Version control and or approval date and
the name of the approver
Document se rv i ce s tandard s andprocedures
I m p l e m e n t gt
Purpose
To document the service standards and operating procedures of the improved serviceso that service staff and customers have a consistent understanding of how the servicewill operate and what performance level is expected
Why doc um ent s er v i c e standards and p r oc edures
The documentation of Service standards will establish a consistentunderstanding between customers and service staff on exactly how theservice will operate and what performance standards are expected
The Service standards should clearly document
A description of the serviceWhere the service is obtained fromWhat time the service is available
How the customer accesses the serviceWhat inputs the customer needs to makePrice of the serviceThe performance of the service
Speed of deliveryQuality of the deliverablesLevel of customer satisfactionLevel of access
What to do in case the service fails or the customer wishes to lodge a complaintConfidentiality of the service informationDependence upon other providers or utilities that Council cannot be heldaccountable for should a disruption occur with their services (electricity watersupply etc)
The service procedure should be in sufficient detail that any Council staff member can deliver the service process by referring to the serviceprocedure The procedure should explain
What the input trigger point is to commence the procedureWhen should the procedure be commencedWhat specific actions are requiredWhat forms or computer programs to useWhat outputs are createdWhat approval levels are requiredWhere the outputs are deliveredWhat to do if an exception occurs andThe overall timing of the individual tasks
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W h o d o e s t h i s t a s k
For a small change to a process that is consistent across the whole of Council the CIB Project team can complete this task
Where the improved service is large and must be delivered in a consistentmanner across the whole of Council the service specification can bedrafted by the CIB Project team and then it should be approved by theCouncil
Where the new service and procedure is unique to an area then the localImplementation team should document the Service standards andprocedures in collaboration with the local service manager and their staff
How to P roceed
Define the service standards
1 Obtain and review your Councilrsquos standards for documenting Service standardsand operating procedures
2 If the above is not available then define how Service standards are to bedocumented and version controlled in your Council
3 Define the performance standards for the service in respect ofTimeliness
QualityCustomer service and satisfactionAccess
4 Define the other components of the Service standard5 Develop a publication and distribution strategy
Publication format and medium options areService brochureCouncil internet siteCouncil Service directoryService posterSign board etc
Distribution options areAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Publish and distribute the Service standards in the agreed format
Define the operating procedures
7 Obtain and review your Councilrsquos standards for documenting operatingprocedures
8 If the above is not available then define how procedures are to be documentedand version controlled in your Council
9 Process map the improved service (how it will operate)10 Agree the process map with the service manager11 Develop a publication and distribution strategy
Publication format and medium optionsProcedure manualLoose leaf paper pagesCardsIntranet siteElectronic document on a central server
Distribution options
All managers in the CityAll employees in the CityAll service staff involved in the procedureOn a request basisAnybody using the Intranet or Internet
12 Document the service procedure using the agreed format and medium13 Approve the new procedure and register it in the Procedure index (or version
control)
D e p lo y p ro ce d u re s a n d t r a i n s t a f f
I m p l e m e n t gt
Purpose
To provide information and direction to all service staff so they can deliver the improvedservice according to the improved design and achieve the expected serviceperformance targets
Why dep loy p roc edures and t r a i n s t a f f
Service staff will need very clear direction on what procedure is to befollowed in the delivery of an improved service
Service procedures are often written and forgotten held in a filing cabinetor in some managerrsquos office Very often the operating procedures are out of date not distributed to relevant staff have pages missing are out of dateand are not version controlled
In these circumstances it is little wonder that service staff inherit a processfrom their predecessor invent their own process evolve the process overtime to meet changing needs and eventually have a process that is uniquecomplex and inefficient
Operating procedures need to be
Quickly accessible to all staff delivering the serviceUp-to-date and complete and
Clear and understandable to the service operator
Operating procedures can be distributed to relevant staff using
Paper based manuals with version control and serial number controlIndividual pages that can be inserted into a book or manualIndividual ldquocardsrdquo that can be filed in a ldquocard boxrdquo for quick accessIntranet site using an electronic index or find function to each pageAn electronic ldquomanualrdquo located on a local area network incorporating an electronicindex or find feature (eg MS Word document with a table of contents)
In addition to deploying the operating procedures to all relevant staff it isimportant that staff are trained in the new procedure and have theopportunity to practice the procedure experiment with exception conditionsrole play a difficult customer or transaction and contribute to the furtherrefinement of the procedure
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Training on the procedure can be delivered face to face using a videotraining ldquotaperdquo using a workshop with service staff or a formal class roomenvironment
Training can be scheduled
Whenever the process changesOn an regular cyclical basis covering both changes and existing proceduresFor new staff or staff re-assigned to a new position processOn a request basis orIn response to an unsatisfactory result from an internal audit program
At all times staff should feel confident that they are performing their workaccording to the designed process and within their level of authority
Should they feel unsure of any aspect of the process or authority theyshould have access to the operating procedures for personal referenceand to training and support should the procedure prove inadequate
W h o d o e s t h i s t a s k
The service manager responsible for the service staff should deploy theoperating procedures and train their staff because it is essential that theservice manager be in control of their service and take ownership of it
If however staff training is a significant step within the Implementationthe service manager should seek assistance from the Councilrsquos internaltraining resource or an external trainer the CIB Project team or theImplementation team whichever is the most appropriate
How to P roceed
1 Nominate the staff that requires training in the new procedure2 Decide who will deliver the training and when3 Decide upon the training medium and approach
Face to face trainingVideo showWorkshopTeachPractice
ExperimentRole playProgressive or all at once
4 Develop the training materialsOperating proceduresCase studiesRole playsPractice transactions etc
5 Publish all the required material for distribution to the staff6 Organize a training venue facilities and computer access if required7 Deliver the training8 Seek staff feed back on operational difficulties or training deficiencies9 Re-dress operational difficulties or breach in the procedure
10 Update staff records to reflect their training and new skills
Tra in cus tom ers and supp l i e rs
I m p l e m e n t gt
Purpose
To raise the understanding of customers and suppliers on how the improved service isto operate and what specific actions are required from them to ensure service
performance can be achieved as specified
Why t r a i n c ustom ers and s upp l i e r s
In all municipal services there are customers service staff and suppliers(both internal and external) and each of these groups of people will have aninfluence on how the service operates
Customers often provide inputs such as information documentsapplications and requests and should the Quality of any of these inputs bepoor then the service will not operate smoothly and performance will suffer
Likewise with suppliers if they supply poor Quality inputs such asconsumables computer services constructions and contracted services then
the service will not operate as planned and again performance will suffer
It is essential therefore that customers service staff and suppliers are ldquotrainedrdquo in how to work the service so that good performance is achieved
We have already addressed service staff training in the previous task sothis task will focus upon customers and suppliers
Often customers are not trained in how to use a service and they obtainthis knowledge through making mistakes and being corrected throughmany visits to achieve what should have been achieved within one visit andthe resubmission of documents to correct earlier mistakes
Initial weaknesses in the knowledge can be overcome in time with serviceexperience but this does not resolve the inefficiencies that are created by
the first time customer or the infrequent customer
You can see how well the airlines train us as customers to ensure we checkinto the airport one hour before departure have our ticket and passport withus and only bring a limited amount of baggage All of this information issent to every passenger no matter how frequently they fly Imagine theairport chaos is passengers arrived late did not have their ticket or passportavailable and brought too much baggage
Similarly with a municipal service customers need to have knowledge of
Where to access a municipal serviceWhat actions the customer needs to take to access the serviceWhat information needs to be suppliedWhat lead time is required to access the service andHow much the service will cost
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Much of this information will be contained in the Service charterstandards but often this information is not provided to the customerunless it is requested or after commencement of the service
Customer training is necessary for the customer to make efficient quickand painless access to the service
Customers do not need training in all of the detail of the service but theydo need to be aware of the essential issues or be able to find out about
the essential issues prior to accessing the service for the first time
Training can be delivered through a number of mediums such as
1 Internet access to the municipal web site that provides basic instructions2 Service directory books published and provided to every household3 A public reception counter located in strategic locations where customers often
frequent (eg shopping centers business districts etc)4 A telephone hot line that will provide basic verbal advice5 ldquoAdvertisementsrdquo in news papers and other printed medium6 ldquoAdvertisementsrdquo on television or radio7 A service brochure that can be mailed to the customer upon request or attached
to another document that has some association with the changed service
Medium examples are
1 How to lodge a building application and downloadable application forms allavailable from the City Internet site
2 A service directory setting out the service description contact telephonenumbers and basic instructions on how to access the service
3 A ldquoCity Shoprdquo located inside a shopping mall that looks like a retail shop andprovides basic information about Council services
4 A telephone hot line number such as 7777777 that connects the customer tothe Seven Seas Municipal Council Help desk
5 One page advertisements that illustrate the new one-way street map to assistdrives to navigate around the city on the new one-way street design
6 One minute advertisement on television that illustrates how a responsible drivershould obey parking limitations in the City business district and what fines willbe incurred should they over stay the time limit and
7 A service flyer brochure that explains how to use a ldquoLoading zonerdquo in the centralbusiness district that is mailed to the vehicle owner with the vehicle registrationrenewal advice
W h o
The Service manager in collaboration with the Municipal Public InformationOfficer should complete this task
This task may also be assigned to an external professional advertisingagency that has dealt with publicity for other government services
How
1 Define the customer and supplier categories that require training2 Define the training needs or the change in customer supplier behavior that is
required3 Determine the best training medium to be used to reach these customers and to
achieve knowledge retention
4 Negotiate with participating parties such as TV stations other agencies for theirsupport
5 Agree upon a training schedule6 Develop the training materials that meet the needs and fit with the chosen medium
and participating agencies7 Deliver the training as scheduled8 Measure the learning and behavior change9 Assess the learning and behavior change and schedule further training as required
Recogn ize and rew ard success
I m p l e m e n t gt
Purpose
To Recognize and reward service staff the Implementation team customers andsuppliers for their contribution to the successful implementation of the improvedservice
Why rec ogn i z e and r ew ard s uc c es s
Everyone enjoys and appreciates recognition and reward for theircontribution to a successful project or improved service
By recognizing peoplersquos contribution they will be more satisfied with theirinvolvement and will support your municipality in the future with furtherservice improvements
Recognition is not costly and can take many forms such as
Letter of thanks addressed to the individual and signed by a senior officer (egMayor or Commissioner)Public ceremony where individuals are presented and issued a certificate of appreciation (special event or at the Council meeting)Newspaper advertisement or public posters naming individuals or groups (includingthe customers and suppliers) that have contributed to the project and thankingthem for their contributionsTV broadcast of a site visit by the Mayor where the Mayor publicly describes theimproved service and names the groups of staff that have contributedPoster showing team members displayed in the municipal reception hall andMeet with the Mayor Councilors or Commissioner and describe the team membersrsquo experiences and achievements with the project
Rewards in the form of bene f i t s may be also considered but in manycultures this is not used The benefits may include
Once off financial bonusAdditional holiday entitlementsAdditional education days andor cost subsidy entitlementsBenchmarking visit to a neighboring city or countryElevation in rank or status with a commensurate salary increaseIssue a gift certificate that offers admittance to a relevant event or purchasingpower at a retailer of related equipment or consumablesIssue a physical gift such as a pen office equipment office computer referencebook or relevant equipmentRenewal of an office vehicle or upgrading of an office vehicle andExtended usage of an office vehicle
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W h o d o e s t h i s t a s k
The CIB Steering Committee should decide upon the reward andrecognition events and benefits
The CIB Project leader may be asked for their input
This may also need to be done in collaboration with the Human ResourceDepartment within the municipality and or the senior politicians such as
the Mayor
How to P roceed
1 Decide upon the event or results that define the end of the Implementation2 Measure the degree of success the Implementation has achieved3 Define the people or groups that should be recognized for their contributions4 Decide upon specific individuals or staff groups that should be offered benefits5 Decide upon the method and timing of the recognition6 Decide upon the timing form and value of the benefits7 Conduct the recognition events8 Issue the benefits to individuals9 Seek independent views on the degree of satisfaction with the celebration events
and reward benefits and note any dissatisfaction for future reference
U p d at e t h e m e d i a
I m p l e m e n t gt
Purpose
To provide information and evidence to the media with the expectation the media willpositively report upon the achievements of the municipality in itrsquos serviceimprovements
W h y u p d a t e t h e m e d i a
Service improvements need political support to initiate them and approvetheir funding
That support will come from elected politicians that have a strong mandateto improve municipal services
That mandate will come from the electorate by them electing politiciansbased upon their performance That performance can only be known frompersonal experience and constructive reporting in the media
Therefore to sustain a continuous improvement process and develop thisinto a culture of the municipality the media must positively report all of the improvement achievements made by the city and give credit to thepoliticians staff and suppliers that have contributed to that improvement
With this reporting the electorate will develop confidence in their currentcouncilors and re-elect them based upon their positive performance Thecouncilors in turn will likely support on-going service improvements andpromote the CIB process amongst their peers
Reporting CIB achievements to the media is critical to the development asustainable CIB culture in your municipality
W h o
The Public Information Officer (or similar) will complete this task
It is likely that your senior managers or your Mayor will be interviewed andquoted in the media on specific improvement projects
The progressive collection of evidential material may be delegated to one of the Implementation team members as a specific task
How to P roceed
1 Maintain a record of all current and completed CIB projects2 For each CIB Implementation progressively build up evidential material on the
success and outcomes of CIB projects as they progress with their implementation
Customer interviews (Video and recorded)Supplier interviewsService staff interviewsPhotographs of changes (Video and still)Key Performance Measure trends (use independent data collection)Progress reports to the Steering Committee
3 Decide upon a media release strategy when how and who to4 Develop media release documents consistent with the media strategy5 Include customer interviews6 Include photographs Include KPI trend data7 Release the above information to the media8 Coordinate media interviews with senior managers and the Mayor or councilors as
requested9 Monitor media reports and validate their accuracy
10 Correct any inaccurate or misleading media reports11 Report to the Steering Committee (or Council) on the extent of media coverage in
respect of your CIB projects
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Susta in
The Sustain phase of a CI project is where all of the changes that havebeen successfully implemented during the Implementation phase are nowput firmly in place and the new service delivery becomes the normal way
I ssues conce rn ing sus ta in ing the changed
process
There are a number of issues to be considered
The original recommendations and the changes that were implemented may notin fact be ideal and through the imperfect design and decision process you mayhave made some assumptions about the service or the way in which thecustomer users the service that have now proved to be untrueIt is important therefore that you seek the opinions of your customers and staff on how they see the new service operating and whether or not there are anyflaws in the service or if with a small amount of additional effort the servicecould be improved yet furtherOften the management team and service staff will assume that with the deliveryof a ldquogoodrdquo service then the service objectives will be achieved for example if we deliver excellent education so that children and young adults will achieveemployment the assumption is therefore that with a good education you will geta job we will never know this unless we measure whether or not school leaversactually are employedWhen an imperfect service results and you can see weaknesses in the outputs of the outcome is not being achieved then this is the time to make the minorcorrections to make the service better as was your objective in the first placeOften the CI project team and the Implementation team will simply accept theminor failings of the changes and are reluctant to make that extra bit of effortto achieve the original goals ndash maybe they are tired and exhausted from all of the previous effort ndash donrsquot give up make those final adjustments and you will
end up with the results you long forAs the new service is delivered it is important that it receives appropriatefunding in the future so that the service standard does not deteriorate To dothis the budget assumptions regarding output costs volume of outputs deliveredforecast demand levels and demand dampening strategies all need to be inputto the budget considerationsYou owe it to the customer a clear indication of the service standards you arepromising to deliver including response times Quality customer satisfactionfee levels and access This promise can be expressed in a ldquoService charterrdquo or ldquoService descriptionrdquo and once issued you will be under an obligation to fulfillyour promiseTo ensure that the new service and its service processes are delivered into thefuture you should be monitoring the key performance indicators for this serviceto ensure that the standards are achieved but also you should look at theprocesses to ensure they are being complied with Most municipalities use anInternal Audit resource to verify these items and the Auditor reports to thecouncil with their findings and
Finally once you are happy that the service is normalized and is operating in asustainable manner it is time to celebrate your success
The sustain phase of a CI project involves the following six tasks
1 Accept feed back on new procedures2 Measure on going performance3 Adjust to counter poor performance4 Update budget assumptions5 Update the service standards6 Audit compliance
Gather feed back
Susta ingt
Purpose
To receive constructive feedback on the improved service or changed process fromcustomers suppliers and service staff so that any initial problems are resolved andexpected improvements are fully realized
W h y g a t h e r f e ed b a c k
A new process or service will have been developed based upon what webelieve is correct at the time of its design and development
This will include how we believe the customer will react to the new servicehow the suppliers will provide their inputs to the new service and how ourstaff will deliver the new service Our most important belief is that theimproved service will deliver the benefits that we expect
Many of these beliefs will eventuate and a better service will result howeversome of our beliefs and assumptions may not eventuate and we may needto correct the new service to fully realize its potential
It is important therefore that we seek feedback on the improved servicefrom our customers suppliers and service staff so we can be sure theimproved service is operating as planned and the benefits are being realized
W h o
The CIB Project team does this task
Conducting a customer or supplier survey and collecting the survey resultsmay be delegated to the Implementation team or to an external surveyprovider
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H o w to p r o c e ed
1 Decide what feedback should be collected and whenService difficultiesCustomer satisfactionSupplier satisfactionHazards or risksAccessResponsiveness
2 Decide upon the customer supplier staff groups to participate
3 Plan the feedback approachSurveyWorkshopFocus groupInterviewOpinion box
4 Prepare the survey instrument5 Test the questionnaire6 Conduct the surveys focus groups or workshops7 Collate and analyze the results8 Determine the changes necessary to further improve the new service
M e asu re o n -g o i n g p e r f o rm a n ce
Susta ingt
Purpose
To measure the ongoing performance of the improved service to ensure the inputsare being correctly supplied the outputs are being delivered as planned and thebenefits from the service are being realized as expected
W h y m e a su r e o n - g o i n g p e r f o r m a n ce
As part of the service improvement process your team will haveaddressed changes to inputs the service process itself and will have setstandards of performance for the outputs Hopefully the service outcomewill be improving as a result
Where critical inputs have been improved in respect of their timelinessquality cost or our satisfaction level it may be necessary to measurethese inputs to ensure they are received in an improved form accordingto the new service design
To manage the improved service inputs and ensure they are supplied tothe service according to our design the improved or critical inputs shouldbe measured in respect of the aspect that is expected to improve
This may be the inputsrsquo
QualityTimelinessCost orOur service staffsrsquo general satisfaction
Where the service process has been changed or extended this should resultin a change in output performance as well as (in the longer term) a changein service outcome
In many cases service output standards will have been set and it will beincumbent upon the service staff to achieve these service standards
Outputs should be measured in respect of the aspect that is expected toimprove This may include
QualityTimelinessCostCustomer satisfactionAccess andAffordability
Finally it will always be the case that as a result of any improvement theservice outcome should improve This is the final measure that should betracked
W h o d o e s t h i s t a s k
The measure definitions should be defined by the CIB Project team
The data collection and reporting should be an ongoing responsibility of theservice staff
The monitoring should be undertaken by both the service manager and theCIB Project team
How to P roceed
1 Decide upon which inputs outputs and outcomes are to be measured2 Decide upon which aspect of these should be measured3 Define the performance measure4 Collect the performance data
gt5 Process the data and produce the performance reports6 Monitor the results and identify any failings in expected performance
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A d j u s t t o co u n t e r p o o r p e r f o rm a n ce
Susta ingt
Purpose
To analyze the results from the customersupplier and service staff feedback and the
performance results and take correctiveaction to ensure the improved servicereaches its expected performance
W h y a d j u s t t o c o u n t e r p o o rper f o rmanc e
By taking the results from the customer supplier and service staff feedback and the performance measure results you may find that thechanged service is still not performing the way you expected In this casecorrective action will be required to reach the expected performance level
The likely issues that will result will vary according to your service and theimprovements implemented but some issues may include
Customers are still confused about the new service and are still unsure of theirrole and responsibilities in service access and useSuppliers cannot meet the higher standards of performance for the inputsService staff are still unsure of the exact process and request further assistanceMistakes are still happening and the Quality of the service output is still poorThe outputs are still delivered late and do not reach the timeliness standardsThe output unit cost of the service is still too high and the fall in unit cost hasnot resulted andThere has been no change in the service outcome even though the outputperformance has improved
W h o d o e s t h i s t a s k
The CIB Project team completes this task
Some collaboration will be necessary with the service staff and theImplementation team to conduct the root cause analysis
How to P roceed
1 Identify implementation problems that need corrective action2 Complete a root cause analysis of each issue3 Select a preferred solution for each root cause4 Develop an Implementation plan for the preferred solutions5 Cost the additional corrective actions6 Present the Implementation plan and its costs to the Steering Committee7 Adjust the overall Implementation budget with the above approval8 Implement the actions according to the Implementation plan
U p d at e b u d g e t a ssu m p t i o n s
Susta ingt
Purpose
To update the budget assumptions in relation to service access service standardsoutput unit costs and demand management strategies so that future budget allocations
will provide sufficient funds to sustain the improved service
W h y u p d a t e b u d g e t a s s u m p t i o n s
When a service is improved and particularly if the service has beenextended to reach more customers it is important that the basis of budgeting (budget assumptions) takes to account the changedcharacteristics of the new service so that adequate funds are provided inthe following years to sustain the new service
In particular if any of the following aspects have changed then the budgetwill definitely need revising
Additional customers have been added to the service eg wider access to waste
collection more houses connected to the water supply additional medical clinicsestablished additional public toilets built service has been promoted and demandhas risenService staff have been increased to provide a better serviceService standards have changed and there is wider scope in the service definitionEfficiencies have been obtained by improving the service process or by introducingcomputer technology and the output unit costs are lessCurrent customers are provided with greater access to the service by extendingoperating hours or extending the number of access points
W h o d o e s t h i s t a s k
The service manager normally completes this task with support from the Financesection within the municipality
How to P roceed
1 Define the service scope ndash what the service is how it operates any changes to theservice over the last year and what is actually delivered
2 Calculate the last yearrsquos average output unit net cost3 Forecast the new yearrsquos output unit quantity 4 Adjust the output unit price (fee) based upon Council policy and inflation5 Multiply the new unit fee with the new forecast volumes6 Adjust the old average output unit cost for inflation and additional scope7 Multiply the new output unit cost with the new output unit volumes8 Calculate the net cost based upon output units9 Prepare a line item budget for the new year
10 Reconcile the two budgets at the net cost level to ensure resources are available tomeet the new demand
11 Adjust the service scope (standards) or output volume to achieve reconciliationbetween the output based budget and the line item budget
12 If the output volumes are reduced (compared to the forecast) a demandmanagement strategy needs to be specified and included in the adjusted servicescope or standards
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Update se rv i ce stand ards
Susta ingt
Purpose
To update the Service standards (or the Customer charter) to reflect the service as i twill be provided in the New Year in respect of its description access feestimeliness quality process and grievance redress
Why upd ate s er v i c e s tandards
As the Continuous improvement program reaches its conclusion and theNew Yearrsquos budget is formulated for the improved service you will becommitting to provide the new service to a level or standard that will bedifferent to what was delivered in the past
Customers staff and suppliers should all have a clear understanding of thenew service standard so they do not have unreal expectations and theywork to meet the standard
Following the approval of the New Years budget or the normalization of the improved service the service standard should be updated andpublished for the community
The service standard document should include
1 A description setting out what the service is and its purpose2 The level of access who in the community can access this service where do
they access and when3 The price or fee to pay for the service (if applicable)4 The responsibility of the customer at the time of accessing the service ie what
does the customer need to do5 The responsibility of the service staff ie what do they do to meet the needs of
the customer6 How quickly the service is provided ie what the response time is7 How accurate the service will be ie whether or not any faults are likely or
imperfections are tolerated
8 The level of customer satisfaction that is expected9 Exceptions that may inhibit service delivery ie any items that the municipality
is dependent upon that are outside the control of the municipality and shouldthese events happen the service may be affected
10 Confidentiality of any customer information or data held by the municipality11 Grievance redress process ie should the customer be unhappy with the
service how they can lodge a complaint or request the problem be resolved and12 The outcome from this service ie why is the service offered to the community
in the first place
The definition of key performance measures will be consistent with thestatement of service level set out in the Service standard however targetvalues will not be within the Service standard but documented in theannual Budget and periodical management reporting
For example
I n the Serv ice standard we may say that ourStandard is that alltelephone enquiries will be answered with 30 seconds of the call beingmade
I n the Budge t ( o r Serv ice p lan ) we may say that ourTarget is 90 of all telephone enquiries will be answered within 30 seconds of the call beingmade
The Standard is t he idea l to a im f o r
The per fo rmance ta rge t i s the degree to wh ich tha t idea l shou ld bea t ta ined
W h o d o e s t h i s t a s k
The Service manager develops the Service standard (or Service charter)
The Public information officer should provide the ldquoCorporate standardrdquo including logos format medium etc to be applied to the final publicdocument
How to P roceed
1 Understand your councilrsquos standards for documenting Service standards2 Obtain the previous Service standard and review its contents3 Review the recent changes to the service4 Define the new Service standard
5 Develop a publication and distribution strategyPub l i ca t i on format and mediumService brochureCouncil internet siteCouncil Service directoryService postersign board etc
D is t r i bu te toAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Document the Service standards in the publication format7 Distribute the Service standard document
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Aud i t comp l i ance
Susta ingt
Purpose
To identify any processes that have become non-compliant with the standingprocedures and may result in inefficiencies unacceptable risks or lead to poor
performance
W h y a u d i t c o m p l i an c e
To sustain the improved process the manager will be collectingperformance data and monitoring the actual performance level
In addition to this it is normal practice to Audit the improved process toensure the service staff are still conducting the service according to thedocumented procedures
The reason for this is that some non-compliant processes will inevitablycreep in and may take some time to show up in the performance measureor may not be significant enough to have an impact upon performance
Other non-compliant processes may have been implemented in good faithand in fact do have a positive impact on performance and these shouldbe considered for adoption into the procedures
Just because a changed process step is non-compliant this does notnecessarily mean it should be abolished it may be good to keep andstandardize it
Your Internal Audit program may look over all processes over a period of time but when a process has been significantly changed as in a CIBProject it should be audited around one year from the Implementationperiod
You have a number of options to conduct the audit they are
Conduct your own audit program for the serviceSeek to have the service included in the Internal audit programSeek to have the service included in the External audit programHold a staff workshop and have the staff review the standing procedures andopenly discuss actual non-compliance processes andHave some independent person role-play the customer document the actualprocedure followed as seen by the customer then reconcile this with thestanding procedure
W h o d o e s t h i s t a s k
The service manager should request to have their service audited forcompliance
Assistance may be called upon from the Internal audit function or from theexternal auditor to physically undertake the audit
How to P roceed
1 Decide upon who will conduct the audit and approximately when2 The auditor plans the audit program in respect of
What service processes will be auditedTiming of the auditStaff notification methodStaff who will participateStanding procedures that will be the reference pointMethod of reviewing the current processMethod of documenting non-compliance andHow the results will be reported and discussed
3 3 Notify staff of the internal audit schedule4 Obtain the current standing procedures5 Review current processes and reconcile with the procedures6 Document non-compliant processes7 Prepare the Audit report8 Discuss the Audit results with management and staff9 Agree on a course of action to correct non-compliant processes
10 Agree on a schedule to follow up the planned corrective actions11 Review the actual corrective actions and confirm back to management these are
complete and effective
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Ins t i tu t iona l i ze
Following the Implementation of your pilot CI projects it is time for yourmunicipality to assess whether or not it wishes to pursue ContinuousImprovement and Benchmarking as a normal operating culture
If the decision is ldquoyesrdquo then the organization needs to establish the structure theinformation and the policy to make this happen
To ldquoInstitutionalizerdquo Continuous Improvement there are eleven tasks to complete
1 Plan for a full CI implementation2 Name the CI initiative
3 Link CI to rewards and recognition
4 Establish a CI BM library resource
5 Develop a service listing6 Identify pro-poor services as priorities7 Nominate CIB project8 Monitor CI project progress9 Overcome barriers
10 Create flexible decision making11 Build up internal CI capacity
If you are unfamiliar with the term ldquoInstitutional capacityrdquo or would like to understandmore about this subject go to An overview of what institutional capacity means
Pl a n f o r a f u l l CI B i m p l e m e n t a t i o n
I ns t i t u t iona l i zegt
Purpose
To establish a plan for the full implementation of Continuous Improvement andBenchmarking as the agreed techniques for achieving excellent customer satisfaction
on a sustainable basis
W h y p l a n f o r a f u l l CI B i m p l e m e n t a t i o n
To institutionalize CIB in a sustainable manner a number of facilities anditems need to be in place
These range from human capacity to systems facilities and require veryspecific implementation tasks to ensure their completeness andeffectiveness
Establishing a formal CIB implementation plan for the institutionalization of CIB will go a long way to making this happen and within a time frame thatis acceptable to your Council
There are seventeen tasks in this Phase some can be implementedconcurrently to shorten the implementation period
W h o d o e s t h i s t a s k
The CIB Steering committee will plan for the full implementation of CIB
H o w to p r o c e ed
1 Seek a formal resolution from your Council that your municipality will adopt CIB2 Advise all managers and staff that CIB is now a Council policy and all staff shall
comply with this policy3 Review all of the tasks within the Institutionalize phase as set out in this Toolkit
4 Develop a CIB Implementation plan5 Seek Council approval of the CIB Implementation plan6 Issue the CIB Implementation plan
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N a m e t h e CI B i n i t i at i ve
I ns t i t u t iona l i zegt
Purpose
To decide upon a unique name for the CIBinitiative so the initiative is easilyrecognizable and memorable and clearlycoveys the objective of council which is to
continuously improve its services to itscommunity and particularly the poor
W h y n a m e t h e C I B i n i t i a t i v e
For the CIB full implementation to succeed it needs to be elevated inimportance be recognizable and memorable with all service staff and beclearly supported by council the mayor and the senior management team
Choosing and promoting a unique program name should achieve the ldquorecognizable and memorablerdquo objectives The more unique and strikingthe choice the more memorable the program should be
The name needs to also convey the objectives of council being the
continuous improvement of municipal services
Examples from other cities include
PR ID E - an acronym used in Australia by one city meaning Promoting andRecognizing Individuals when Delivering ExcellenceSPRING - an acronym used in the Philippines meaning Simplifying PRocesses INGovernmentNI RANTARA - a name used in Bangalore India that means to continuouslyimproveSI P an acronym used in Papua New Guinea that means Service ImprovementProgramDO BETTER a name used in Australia to reflect the intentions of a business tocontinuously improve its performance
W h o d o e s t h i s t a s k
The CIB Steering committee should develop a choice of names but it islikely yoursquore council will approve the preferred name logo and theirapplication
How to P roceed
1 Agree a method to generate ideas for name choices logo colors and applicationCompetitionWorkshopBrainstormResearch
2 Conduct the agreed method and generate a list of names logos colors etc3 Critique the suggested names and vote on a preferred name4 Submit a preferred name and some alternatives to council for their approval
5 Seek councilrsquos formal endorsement for their choice of name6 Advise senior managers and staff of the name choice7 Have the Public information officer issue a press release that explains councilrsquos
policy on CIB and use of the chosen name
L in k CI B t o r e w a rd s a n d re co g n it i o n
I ns t i t u t iona l i zegt
Purpose
To develop and implement a reward and recognition system that will motivate servicemanagers and staff to seriously pursue Continuous Improvement (ldquoCIrdquo) in their service
W h y l i n k C I B t o r e w a r d s a n d r e c o g n it i o n
Continuous improvement may not be sustainable unless service staff ismotivated to pursue service efficiency and excellence Continuousimprovement programs require extra attention and effort and any changeprocess has risks of failure
There will be a natural reluctance to volunteer extra effort or to acceptadditional risks unless there are rewards and recognition to make thisworthwhile
There needs to be a policy and processes that reward managers and staff for their extra efforts and extra risk taking and their achievements inimproving their services
Recognition and reward options that may be considered include
Additional annual leave daysAdvancement promotionPublic recognitionFinancial bonusPaid educationPaid study leaveAdditional facilities or entitlements
Any reward and recognition process should be an integral part of thePersonal Performance Appraisal system
W h o d o e s t h i s t a s k
The Human Resources section should develop the rewards and recognitionpolicy and processes and have this endorsed by council
In some municipalities employee unions may need to be consulted and localawards or employee ldquocontractsrdquo may need to be modified to incorporate thispolicy
How to P roceed
1 Seek councilrsquos authorization to develop a proposal for an effective reward andrecognition policy and process
2 Develop the draft policy and a process concept for submission to council3 Seek union and staff representative bodies endorsement of the proposed policy
and process concepts4 Seek council endorsement of the proposed policy and process concept5 Advise all affected staff of the new policy and the process concepts6 Implement the new policy and develop the new processes7 Request Internal External Audit to report upon the correct use of the reward and
recognition policy and process and its effectiveness
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Estab l i sh a CI B l i b ra ry r esource
I ns t i t u t iona l i zegt
Purpose
To provide a supportive working environment and a source of knowledge to facilitatefuture CIB project teams so they perform to their maximum ability
Why es tab l i s h a C IB l i b ra r y r es ourc e
CIB project teams require support and facilities in the form of
Space to display the current status of all active CIB projectswith their planned and current status
Space to display CIB team members contact details andmethods of consulting with them on any CIB project relatedmatter
Space for the entire team to meet and discuss issues in theirproject
Space to display service flowcharts examples pictures andother materials generated from their project
Telephone and a private area from which they can telephonecustomers suppliers and staff to interview them on the projectservice
Computer equipment and access to the internet so they canresearch potential Benchmarking partners accessBenchmarking information prepare questionnaires processperformance information and prepare reports
Space to hold and display example information such asmunicipal plans and annual reports service charters service
offerings promotion material training materials CIBrecommendations CIB performance measures and best practiceperformance customer and supplier surveys and
Space and facilities to train CIB team members that have nothad the experience of participating in a CIB project
An example is the Cebu SPRING Room
W h o d o e s t h i s t a s k
The CIB Steering committee should authorize the establishment of the CIBLibrary resource center and the CIB Working group should carry out thenecessary tasks
The Facilitator will be able to provide expert assistance in respect of theCIB Library inventory and any IT equipment that is required
How to P roceed
1 Determine the needs of future CIB project teams2 Develop a concept plan for the CIB library resource3 Cost the CIB library concept plan4 Approve the concept plan and cost budget5 Implement the plan6 Promote the use of the CIB library to all CIB teams7 Monitor the CIB library utilization and the teamsrsquo satisfaction with the facility
Deve lop a se rv i ce l i s t i ng
I ns t i t u t iona l i zegt
Purpose
To prepare a listing of all municipal services and their current performance status sothat poor performing services can be identified prioritized and nominated for a CIBproject Generally a local government will deliver around 100 services and this numbershould provide adequate detail and focus for you to prioritize services for improvementAn example listing of services is provided
Why dev e lop a s er v i c e l is t i ng
Continuous improvement as a process needs to focus upon a group of actions or activities a product or a service
A service in the local government context is a group of activities thattogether satisfy a specific need of the community A service can be brokendown into sub-services so the CIB process can deal with specific issues andparts of the bigger service can be identified as priorities for improvement
For example ldquoWaterrdquo may be defined as a service but this can be brokendown into sub services such as
1 Water catchment2 Water storage3 Water treatment4 Water connection5 Water reticulation supply6 Water metering and billing7 Sewage billing8 Sewage collection9 Sewage treatment
10 Sewage disposal
Taking the above list of sub-services it may be the case in your citythat Water connect ion is not accessible to some parts of the communityand it may be this sub-service that needs to be improved In other citiesWater metering and billing may be a problem and in other cities Watercatchment may be an issue
It is best to collect service information at the top service level first then at
a later time collect information at the sub-service level
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Generally a local government will deliver around 100 services and thisnumber should provide adequate detail and focus for you to prioritizeservices for improvement
Information relating to a service that can be collected may include
1 Service name2 Description3 Sub-service break down4 Number of current customers or volume of output5 The number of potential customers currently denied access to the service6 The severity and frequency of incidents of poor quality of the service or
incidents of customers with related sickness or health problems7 The severity and frequency of incidents of poor timeliness of delivering the
outputs and in particular when the timeliness is so sever it equates to denial of service access
8 The number of potential customers denied access to the service because it isunaffordable for them and
9 The frequency and severity of customer complaints about the service
When you decide upon what information is to be collected please considerthe basis on which you will prioritize the services for improvement (seeIdentify pro-poor services as priorities) because the basis will requireinformation that is being collected at this point
W h o d o e s t h i s t a s k
The CIB Working group should undertake this task but it will requireparticipation and cooperation from all service managers
The service listing can also be developed by
The service managers independentlyA specific project team set up to do this taskThe facilitator orA consultant hired to do this task
How to P roceed
1 Agree on what defines a ldquoservicerdquo2 Agree upon the information that is to be recorded for each service and or sub-
service
3 Develop the data collection method and resourcesQuestionnaire to each Director managerStaff interviewManager workshopUse financial budget costs center as a base
4 Collect the service data5 Process the data into a spreadsheet or computer file6 Return the service listing to the responsible managers for validation7 Correct the service listing8 Implement a procedure to keep the service listing updated
I d e n t i f y p ro - p o o r se rv i ce s as p r i o r i t i e s
I ns t i t u t iona l i zegt
Purpose
To identify and prioritize pro-poor services for improvement using the CIB toolkit
Why i den t i f y p ro -p oor s er v i c es as p r i o r i t i es
A pro-poor service is a service that provides the minimum basic needs of acommunity in respect of
1 Water2 Waste collection3 Sewage and sanitation4 Electricity energy5 Education6 Medical and hospital7 Housing8 Communications9 Employment or sustenance
The m in imum bas ic ser v ice leve l p rov ides
1 Access by all members of the community that need it2 A Qua l i t y output (ie fault free) that is safe hygienic and does not risk the health
of the service user3 A Time ly output that does not inhibit service access4 Pricing that is a f fo rdab le and does not inhibit service access and5 Adequate customer sa t i s fac t i on
Should any of the above services have
1 Sections of the community denied access to the service2 Outputs that in some way may risk the health or well being of the customer3 Outputs that are not delivered in a timely manner and ultimately restrict access to
the service4 Prices that are unaffordable for some in the community and ultimately restricts
their access or5 Customers that are generally dissatisfied with the service
then that service should be identified as a priority for improvement
The grading of the service seriousness should be based upon
The number of potential customers currently denied access to the serviceThe severity and frequency of incidents of poor quality of the service or incidentsof customers with related sickness or health problemsThe severity and frequency of incidents of poor timeliness of delivering theoutputs and in particular when the timeliness is so sever it equates to denial of service accessThe number of potential customers denied access to the service because it isunaffordable for them andThe frequency and severity of customer complaints about the service
The grading should be evidenced by data that has been collected for eachservice (refer earlier task ldquoDevelop a service listingrdquo)
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W h o d o e s t h i s t a s k
The CIB Working group should complete this task however the finaldecision on whether or not a specific service should be improved using theCIB toolkit will remain with the CIB Steering committee (see Approve thisCIB project within the Organize phase)
How to P roceed
1 Obtain the Service listing prepared in the preceding task2 Agree upon the definition of a ldquopro-poor servicerdquo3 Identify pro-poor services that currently have inadequate performance4 Grade these services according to their seriousness
N o m i n a t e CI B p ro j e c t s
I ns t i t u t iona l i zegt
Purpose
To decide which service or components will be the subject of a CIB project and tostate the expectations for improvement from the project
W h y n o m i n a t e CI B p r o j e c t s
The CIB Service nomination is a formal process to clearly set out theexpectations of the Steering committee in respect of improvementsrequired for a particular service
The nomination information has four important elements
1 The service or service components that is to be improved2 The expectation for improvement or the objective3 The start and end dates and4 The CIB Project leader
The nominated service needs to be very specific Nominating the service
as ldquoPublic healthrdquo or ldquoEducationrdquo will not provide adequate informationwith which the project team can focus its attention A better specificationwill be ldquoEducating the community on public health issuesrdquo or ldquoFood vendorlicensingrdquo
The expectation for improvement should be specified in quantifiable termsif possible An example may be ldquoDecrease the number of reportable foodpoisoning incidents from food vendors by 20rdquo In this way we canobjectively measure the success or otherwise of the CIB project
The start and end dates for the project need to be set relative to thecapacity of the likely team members to commence and conclude theproject Seasonal demand other projects normal work capacity and publicholidays need to be considered
The project team leader should be nominated at this time because thereneeds to be one person that holds the accountability for progressing theproject The team leader has the responsibility for marshalling the team andcommencing the CIB project with the Organise phase
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but much of thework may be delegated to the CIB Working group
How to P roceed
1 Obtain the listing of pro-poor services identified as priorities for improvement2 Decide the objectives or the expectation for improvement3 Decide the approximate start and end date4 Decide the CIB Project team leader
5 Complete the CIB Service nomination form
M o n i t o r CI B p ro j e c t p ro g re ss
I ns t i t u t iona l i zegt
Purpose
To monitor the progress of all current CIB projects so that any delays difficulties orbarriers may be dealt with or instructions provided on how to maintain the projectrsquosschedule
W h y m o n i t o r CI B p r o j e c t p r o g r e ss
As each CIB project advances it is likely that some difficulties and delays willarise Many of these will be capably dealt with by the team leader butothers may need the support of the Steering committee
We refer to the most likely problems and issues as ldquoBarriersrdquo and these aredealt with in a separate page ldquoBarriers and how to overcome themrdquo
In the early years of a CIB pilot implementation there may only be ahandful of active projects at one time but as the initiative gathersmomentum and more projects are commenced it is conceivable that manyprojects will be active at once
In the Philippines a large regional city had approximately twenty CIBprojects running concurrently
When the number of active projects exceeds ten it is time to considerreviewing their status by exception
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Exception means that where a project is running according to its originalplan and the team leader has no issues or concerns then the SteeringCommittee does not look at that project in detail
On the other hand where a project is seriously late or has some issues ordifficulties that cannot be easily resolved or it seems the projectobjectives may not be achieved or the team leader is seeking assistancethen the Steering Committee should carefully review this project andprovide the necessary assistance
The approach should be that all projects team leaders provide a monthlystatus report these reports are summarized onto a summary list oneperson reviews this list and identifies those projects that requireCommittee review A set of ldquotraffic lightsrdquo is one method of flagging therequirement for review
W h o d o e s t h i s t a s k
The CIB Steering committee completes the monitoring using updatedproject status reports provided by each CIB project team leader
Each CIB project leader should provide a Project status report on amonthly basis (or more regularly if required)
Where the Steering committee monitors only the summary report byexception the facilitator or a member of the Working group will need tosummarize all of the projects and ldquoflagrdquo those requiring Steeringcommittee review
How to P roceed
1 Have ldquoReview project progressrdquo as a standing agenda item at the regular CIBSteering Committee meetings
2 Brief each CIB project manager on the requirement to provide a monthly projectprogress report
3 Receive and collate monthly CIB project progress reports
4 Summarize the projectsrsquo status on a Summary report
5 Review each project and flag those requiring SC attention
6 Review CIB projects by exception
7 Agree on the root cause of any project problems8 Decide upon a course of action9 Write up the minutes of the meeting and issue them to all members
10 Advise the CIB project leader of the required action
B ar r i e r s an d h o w t o o ve rco m e t h e m
I ns t i t u t iona l i zegt
Purpose
To identify Barriers to the successful implementation of your CIB initiative andimplement strategies to minimize them
W h y i d e n t if y B a r r i e r s a n d o v e r c om e t h e m
Based upon a survey held at a regional conference on improving municipalservices a work session discussed Barriers and how they may be overcome
The results of the work session showed the following Barriers to be the mostcommon and these would inhibit the implementation of improvements
Individual staff performance is not measuredStaff do not have a personal training program
Managers and staff are not remunerated according to their performanceBudget allocation and justification method is weakProvincial or Central Government hold the power of decision makingManagers are not rewarded or recognized for improving performancePeers do not adequately support managers when change programs falter
These are ldquofundamental barriersrdquo to change and need to be dealt with at thewhole of municipal organization level It is not effective to deal with theseat a service level or department level because this would raise inequalitybetween those staff involved and those not
The CIB toolkit can be applied to address your priority Barriers Theapproach should be to
1 Organ ize a team to look at the Barrier(s)2 Ana lyze the Barriers particularly in completing a staff (customer) survey
3 Benchmark how other municipalities have dealt with the same issue4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff and managers to
adapt
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but in collaborationwith internal departments responsible for Human resource managementStaff training Finance and the Council secretariat
How to P roceed
1 Identify local Barriers that will definitely inhibit the successful implementation of your CIB initiative (use the Assessment of Barriers to change tool )
2 Identify the priority Barriers (those you wish to minimize in the short term)3 Decide whether or not these priority Barriers can be dealt with collectively or
individually
4 Complete a CIB Project nomination(s) to deal with individual or collective priority
Barriers
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Flex ib i l i t y i n dec i s i on m ak ing
I ns t i t u t iona l i zegt
Purpose
To delegate responsibility and accountability to managers and staff so themunicipality can operate in a flexible and responsive manner to meet the needs of its
community
W h y p u r s u e f l e x i b il i t y i n d e ci s io n m a k i n g
During the course of assisting many local governments with ContinuousImprovement and Benchmarking it has become evident that manygovernments are constrained by the lack of documented policy andprocedures poor staff training and limited delegation of authority andaccountability
In many cases simple decisions are not taken by the staff officer dealingwith the issue because they are either unsure of the correct decision tomake or do not have the authority or are not prepared to take the risk of a decision
In the end the decision is moved up the hierarchy of management andinevitably ends up with the most senior manager who is overwhelmed bythe numerous requests being made
Decision making then stalls and the customer becomes dissatisfied
A better model for fast and flexible decision making is
Have the policies of the government clearly documented so allmanagers and staff know the major business rules of theirservice (these may be documented as service specificationsservice charters or government by-laws)
Have all business processes clearly documented so that all staff
know exactly how to deliver a service and in particular whatdecisions they must make in respect of exceptional events orcircumstances
Train all staff in the processes they personally deliver orconduct ensure they know exactly how the process shouldoperate and the manner or method of their decision making toaddress exceptional conditions
Delegate decision making to do so to the lowest level in theorganizational structure that is commensurate with good riskmanagement knowledge skills age intellectual capacity andmaturity
Provide authority to the staff to make their decisions based uponthe level of delegation determined above
Encourage staff to make decisions on their own without referralto their superior but assist them to do so during their earlyexperience and
Monitor staff decision making using performance metrics orinternal audit programs to ensure decisions are made within thepowers of delegation and decisions are made correctly
The objectives of this model are
Customer requests are dealt with in the minimum amount of time
Decisions are made by the staff member closest to the actual request ortransaction and who is most knowledgeable about the detail of thetransaction
Decisions are made correctly and
The municipality is not put at risk in respect of
FraudCorruptionLitigationFinancial loss orEmployee or customer accidents or injury
W h o d o e s t h i s t a s k
The Mayor Chief Commissioner or Chief Executive should undertake thistask
They may seek assistance from the CIB Working group or the HumanResources Branch of the organization
How to P roceed
1 Develop a model for flexible decision making2 Undertake an audit to determine the municipalityrsquos level of flexibilityresponsiveness delegation and accountability
3 Review the current legislation governing decision making powers and the degree of delegation that is possible
4 Develop a policy that requires flexible decision making underpinned withappropriate responsibility accountability and authority
5 Develop an implementation plan to deploy the above policy6 Implement the plan7 Repeat the audit to determine the improvement in the municipalityrsquos capacity for
flexibility and decision making
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Bu i l d up i n t e rna l CI B capac i t y
I ns t i t u t iona l i zegt
Purpose
To build internal capacity to conduct CIB projects quickly and effectively so that themunicipality can continuously improve its services efficiently and effectively
W h y b u i l d u p i n t e r n a l CI B c ap a ci t y
The capaci ty of an organization to Analyze a service identifyopportunities then implement those opportunities is often mistakenlyunderstood to be simply a set of analysis skills
In fact the capaci ty of an organization to improve includes
InformationSkills in analysis and innovationA culture of consultation and open communicationProject management skillsDocumented procedures and instructionsPublic information or public accountability andSupportive financial and performance monitoring systems
To ensure CIB projects are conducted in an efficient and effective mannernot only do the CIB teams need to have the technical skills to complete aCIB project but they must also operate within a supportive culture andstructure and have appropriate information methods and systemsavailable to them
Where the underlying capacity to change weakens or does not exist in thefirst place then corrective action or improvements need to be commencedso that CIB projects have a better chance of success
To deal with these capacity weaknesses you can apply the normal CIBtoolkit and address your priority weaknesses using a CIB project
The approach should be to
1 Organ ize a team to look at the Capacity weaknesses2 Ana lyze the weaknesses particularly in completing a customer survey3 Benchmark how other municipalities have dealt with the same weakness4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff managers
council and systems to adapt
The tool ldquoAssessment of current capacity to improverdquo is provided as anassessment framework or audit check list to facilitate your CIB Steeringcommittee to assess your capacity on a regular basis We suggestannually so that improvements or weaknesses can be monitored for theirchange
The above assessment tool can be altered to meet your own needs and isnot meant to be a prescriptive list
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task
H o w to p r o c e ed
1 Complete a regular assessment of the municipalityrsquos capacity to deliver CIB
projects (use the Assessment of Current Capacity to Improve tool)
2 Identify priority capacity gaps that need to be improved in the short term3 Decide whether or not each priority gap can be dealt with as a CIB project
4 Complete a CIB project nomination for those gaps that can be addressed as a CIB
project
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Organ ize a Steer i ng Com m i t t ee
Preparegt
Purpose
To appoint a group of senior managers to oversee the CIB initiative
W h y d o y o u n e e d t o a p p o in t a f a c il i t at o r
There are always day to day issues thatarise for people working on CIBprojects
Although a lot of answers can be foundin the CIB Learning toolkit there aretimes when people need to refer tosomeone who is more skilled andexperienced in CIB than themselves This is the role of the facilitator
The facilitator role can be as a coach mentor trainer or leader dependingon the circumstances It needs to be someone who is familiar with the CIB
implementation process and the tools and techniques used and who iskeen to help others through the process
W h o d o e s t h i s t a s k
The Accountable Officer recommends the Steering Committee members to the seniorperson within your municipality who decided to introduce the CIB initiative
H o w to p r o c e ed
1 Agree the role of the Steering Committee - a Guide is provided for you
2 Identify suitable candidates3 Seek senior management approval4 Issue invitation to join
5 Appoint Steering Committee members6 Convene Steering Committee meetings A Standing Agenda is provided
T i m e
This task should take no more than two weeks
Organ ize a CI B Work ing Group
Preparegt
Purpose
To appoint a CIB Working Group to assist CIB project teams
W h y d o y o u n e e d a W o r k i n g G r ou p
The Working Group is needed in addition to the Steering Committeebecause the latter group is made up of senior managers who may not havetime to devote to the routine support activities needed for CIB teamsupport
The Working Group carries out many tasks to set up the program while theSteering Committee focuses on overseeing the initiative
The Working Group usually consists of 4 or 5 middle to senior managers andshould include the Accountable Officer and the Facilitator
The working Group usually meets every fortnight during the early stages of the CIB implementation
W h o d o e s t h i s t a s k
The Accountable Officer selects and recommends the Working Group then seeksendorsement from the Steering Committee
H o w to p r o c e ed
1 Agree Terms of Reference for the Working Group - see the Guide provided
2 Identify suitable candidates3 Seek Steering Committee endorsement4 Invite candidates to join Working Group5 Appoint members to the Working Group6 Notify rest of Organization about appointments
7 Conduct working meetings - a Standing Agenda is attached
T i m e
This task should take no more than two weeks
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Appo in t t he Fac i li t a t o r
Preparegt
Purpose
To appoint a capable and dedicated individual who will fully support your CIB team
members in their projects The facilitator will be their coach mentor and trainer
W h y d o y o u n e e d t o a p p o in t a f a c il i t at o r
There are always day to day issues that arise for people working on CIBprojects
Although a lot of answers can be found in the CIB Learning toolkit thereare times when people need to refer to someone who is more skilled andexperienced in CIB than themselves This is the role of the facilitator
The facilitator role can be as a coach mentor trainer or leader dependingon the circumstances It needs to be someone who is familiar with the CIBimplementation process and the tools and techniques used and who is
keen to help others through the process
W h o d o e s t h i s t a s k
The Accountable officer should appoint the facilitator
H o w to p r o c e ed
1 Specify the position of Facilitator - see the Role guide provided
2 Identify a short list of suitable candidates3 Interview candidates and assess their suitability4 Appoint the Facilitator5 Communicate the appointment to the organization
T i m e
This task should take between two and four weeks
Pl a n p i l o t CI B i m p l e m e n t a t i o n
Preparegt
Purpose
To develop a plan for up to three pilot CIB projects to enable evaluation of the
approach and modification to suit the organization
W h y p l a n a p i l o t
Before a municipality embarks upon a major initiative such as ContinuousImprovement and Benchmarking the Mayor and council must be confidentthat the effort and resources will yield benefits that are practical andsustainable
To develop this level of confidence we recommend you run several CIB pilotprojects
They will provide evidence of the effectiveness of the approach You will alsolearn how to modify the approach to best fit your organisation
We expect that every effort will be made to ensure these pilot projects dosucceed and you can apply the CIB process to more projects with widerbenefits
To get the most out of the pilot projects there will be more tasks tocomplete than the pilot projects themselves you will need to brief theMayor and council you will need to use the media to promote yoursuccesses and you will need to update your managers so they can see thebenefits of these improvements
W h o d o e s t h i s t a s k
The CIB Working group will develop the Pilot Implementation plan and seek its
endorsement by the Steering Committee
How to P roceed
1 Read the Pilot Implementation Plan guide
2 Agree the objectives of running a small number of CIB Pilot projects3 Nominate the services to be the subject of the Pilot projects and the CIB project
team leaders4 List the tasks needed to complete the CIB Pilot projects5 Agree start and finish dates for each of the major tasks6 Agree the financial resources to fund each pilot project7 Document a funding request for the CIB Pilot Plan
8 Submit the Plan and funding request using the Pilot Implementation Plan guide to the
Steering Committee for their endorsement9 Commence the approved Pilot projects
T i m e
This task should take about two weeks
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Organ ize
Purpose
To organize an individual CIB project
Why p lan i nd i v i dua l CI B p ro j ec t s
All CIB projects work best with a plan
Individual project team members will better understand what tasks theyneed to complete when these tasks need to start and when they need to
finish Some tasks are quite independent whereas others are dependantupon or rely upon other tasks to be completed before hand
The CIB Steering committee will also want to know how your CIB projectis progressing and whether or not it will succeed in its objectives
After the plan is approved by the Steering committee the CIB projectteam members will all have a clear understanding of their roles the tasksthey will complete the priority the plan has over every-day work and theexpectations of the CIB Steering Committee
W h o d o e s t h i s t a s k
The CIB Project team leader will plan the project with the help of the Facilitator and
the Working group
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Review the Service nomination from the Steering Committee3 Identify key stakeholders in the service4 Identify other initiatives that may impact this project5 Propose the project team members and confirm their availability6 Propose a resource budget
7 Fill in the details using the CIB Project Plan
8 Submit the proposed project plan to the Steering committee
9 Read the team leaders guide to Getting the best out of your team
T i m eComplete this task in the first week of the project
Analyze
The purpose of the Analyze phase of a CIB project is to investigate the currentperformance of the service and find out the customers and communitys views on theservice delivery
The Analysis phase involves six tasks
1 Define the service2 Understand the service3 Measure the service4 Survey the customer5 Consult the community6 Investigate problems
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Def ine th e serv i ce
Analyzegt
Purpose
To ensure the team focuses on improving the service processes that have thegreatest impact and to ensure the project
Why de f i ne t he s er v i c e
A service is made up of many processes and it is important for the teamto focus on the most important processes that when improved willcontribute most to the objective
There are three requirements you need to consider when defining aservice
1 The level of detail must be enough to ensure the team members have a clearunderstanding of what processes are to be addressed by this project
2 The scope of the project should be such that you can complete all of the phasesup to the Innovate phase within three months and
3 The scope must include those processes that have maximum impact on theobjective of the project
As an example suppose the nominated service is ldquoSolid wasterdquo Thisservice includes the following service processes
Educating the public on waste recycling and disposalCollecting wasteTransferring wasteLand filling wasteWaste separation and recyclingRehabilitation restoration or reclamation of land fill sitesMaintenance of waste collection vehicleMonitoring for littering and dumpingWarning and prosecution of litterers and dumpersCharging and collecting fees for some collection servicesRehabilitating ldquohot spotsrdquo or known dumping sites
It is clear from the scope of the processes that it is not possible to
analyze review and innovate every service process of ldquosolid wasterdquo withinthree months In addition the service may be delivered across a numberof regions or towns and there may be also a distinction between domesticwaste commercial waste and industrial waste
To scope the project so that it can be completed within three months theservice scope needs to be scaled accordingly For example in 2000 thecity of Colombo Sri Lanka embarked upon a CIB project to improve ldquoSolidwasterdquo Their scope included
Solid waste collection andEducation of the community inUnder-serviced settlement areas
If the team chooses to only focus on a limited number of processes within
the service then it will be necessary to go back to your Steeringcommittee and confirm with them the actual scope of this project and to
assure them that you can complete the Innovate phase within threemonths
W h o d o e s t h i s t a s k
CIB Pro jec t t eam members do th is t ask
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Review your CIB Project plan
3 Research what the service entails using the Service definition worksheet
4 Define the service processes and rate their general performance and importance
using the Process selection worksheet
5 Select the service processes to be the subject of this CIB project
6 Define the chosen service processes using the Process definition worksheet
7 Verify the chosen scope can be completed within three months by reviewing theCIB project plan and
8 Seek Steering committee endorsement of the Updated CIB project plan and yourservice process selection
T i m e
Complete in week 1
Unders tand t he se rv i ce
Analyzegt
Purpose
To build the teams knowledge of how the service operates what the transaction flowsare like what operational and financial risks there may be and what are theopportunities for improvement
W h y d o w e n e e d t o u n d e r s t a n d t h e s e r v ic e
To effectively identify improvement opportunities it is important to developa thorough understanding of how the service operates and what theprocesses are today
It is particularly important to identify problems with the service Forexample
In one City out of 80 garbage trucks that were in the depot only 20 truckswere operational The other 60 failed because of
No spare partsMix of truck brands so a range of spares was not affordablePoor preventive maintenanceOverloading trucksPoor driver and user skills resulting in damage andNot enough resources to repair trucks due for major overhaul
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Another C i t y looked a t the w ay the new Ci t y Ha l l r ecep t ion a reaopera ted and found
There were no signs to direct visitors to departmentsUnsightly commercial advertisements were pasted to the front doorThe guard did not have anywhere to store his belongingsThere were no short term parking bays for visitorsVisitors could roam freely around the building - a security issueA toilet did not have a closable doorAn old unused storage cabinet was dumped in a cornerAn employee was asleep at her desk and
The furniture was old and broken and not in keeping with the new City Hallbuilding
W h o d o e s t h i s t a s k
CIB Pro jec t team m embers do th is in co l labora t ion w i th a sma l lse lect ion of staf f f rom the service area
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Brief the service staff and advise that some staff will be interviewed by theproject team
3 Plan the work ahead how it will be conducted who will be interviewed how
records will be kept of the findings and what photographs may be needed4 Arrange the interview schedule5 Interview service staff walk the process photograph the process inspect
documents and forms role play the customer using the service questions
6 Process map the service processes using the Process mapping worksheet
7 Verify you have covered off all of the items using the check list
8 Document your opportunities for improvement9 Thank the service staff for their participation and advise them on the projects
next tasks
T i m e
Complete in weeks 2 and 3
Measure t he se rv i ceAnalyzegt
Purpose
To gather factual information to measure the performance of the service or process
W h y m e a s u r e p e r f o r m a n c e
To prove using empirical evidence the current performance of theservice
People often assess the performance of a service by the way they feelabout it Sometimes they feel it is performing well other times theymay feel it is not
Feelings are not a good way to judge how good a service isperforming The outcome of the service is a far more important measure of performance For example a city may have an extensive vaccinationprogram and people may feel it is effective but if the incidence of thedisease is not declining there should be concern over the effectiveness of that vaccination program
Empirical data (that is verifiable facts) is a much better way of measuringservice performance For example
Staff in a city in India had for years felt that the city was missing out on a lot of property tax After collecting empirical data it was found that only 30 of property tax due was actually collected within one year This evidence was enoughto cause the city to establish an improvement project to tackle the problem
By collecting empirical evidence and reporting the results to the MayorCouncil the management team service staff and even the public it is verylikely that decisions will be made and improvement action will happen
The seven measures of performance are
1 Objective Goal2 Quality3 Timeliness4 Satisfaction
5 Affordability6 Access7 Cost
W h o d o e s t h i s t a s k
CIB Pro jec t t eam members do th is t ask Sometimes the team will needinformation from computer files or other storage systems and assistance may berequired from the people responsible for those areas
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Confirm the Process (Service) delivery model3 Select the most important inputs and outputs to measure and their measurement
aspects
4 Define the measure using the Performance measure definition worksheet
5 Source the data
6 Name the performance measure title7 Collect the data8 Report the measure and your findings
T i m e
Complete by week 6
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Su rve y cu st o m e rs
Analyzegt
Purpose
To obtain a clear understanding of the customersrsquo opinion about the service
performance
W h y s u r v e y t h e c u s t o m e r
Often there are differences between the service provider and the customerabout the level of service performance
The only way to really understand how well the service is performing is tosurvey the customer and ask their views on how well the service meetstheir needs
Another reason for surveying the customer is that it gives you theopportunity to explore options with the customer to understand what theirviews may be on the options presented As an example
In 2002 the city of Bangalore India was looking at options on financing therebuild of its public toilet facilities One option was to charge a fee There wereconcerns about whether people would accept the fee so the City carried out asurvey of prospective customers The majority of people surveyed said theywould be prepared to pay a modest fee With this response the City embarkedupon a major rebuilding program and all users of the public toilets now pay asmall fee that sustains the Toiletrsquos daily maintenance and ongoing operations Bysurveying prospective customers the City was able to better assess the option of imposing a fee
W h o d o e s t h i s t a s k
CI B P r o j e c t t e a m m e m b e r s d o t h i s t as k I n s o m e c a se s o t h e r p e o p le m a y b es e co n d e d t o t h e t e a m t o h e l p c a r r y o u t t h e s u r v e y F or e x a m p l e y o u m a ycons ide r us ing an N GO un i ve rs i t y s tuden ts o r casua l emp loyees
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Design the customer survey using the Survey the customer design worksheet
3 Prepare the questionnaire using the provided template
4 Test the questionnaire5 Conduct the survey6 Analyze and report the results
T i m e
Complete by week 6
Co n su l t t h e co m m u n i t y
Analyzegt
Purpose
To obtain a clear understanding of the communityrsquos opinion and support about issues
W h y c o n s u lt t h e c o m m u n i t y
The Community consultation task is about surveying the wider communityon broader issues that may not necessarily be service related For example
A c o u n ci l m a y w i s h t o t e st t h e c o m m u n i t y s v i e w s a b o u t w h e t h e r i tshou ld inves t in comm erc ia l act i v i t ies to genera te add i t iona l incom e
Some questions we may consult the community about include
Would the community pay additional fees for additional servicesWould it be acceptable to increase property tax to pay for improved servicesWould the community accept a private venture to deliver some servicesWould the community accept the municipal government investing in commercial
venturesWould the community accept a change in by-laws traffic flows parkingrestrictions zoning regulations or streetscape policy such as the removal of encroachers
All of these questions could be answered by the City council but a goodcommunity consultation process will yield responses to issues that are notpolitically biased and will highlight the majority view and intensity of feelingabout issues
W h o d o e s t h i s t a s k
CIB Pro jec t team m embers do th is task Other people may be seconded tothis team as required For example you could use an NGO professional consultationfacilitators a media outlet or media business or a professional body or association for
this purpose
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Determine the consultation design using the Community consultation design worksheet
3 Prepare and issue information4 Promote the consultation5 Conduct the consultation program6 Analyze and report the results
T i m e
Complete by week 6
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I n ve s t i g at e p ro b l e m s
Analyzegt
Purpose
To build the teams knowledge of underlying or root causes of service problems andidentify opportunities for improvement
Why i nv es t i ga te p rob lems
To identify improvement opportunities you must first understand theunderlying problems
By following the service process along and making a Process map youwill understand how the process works and note some improvementopportunities
The team can also use two tools to probe behind the obvious problemsand find out the underlying causes
Fishbone diagram
Why-Why diagram
Your team can then document what it sees are the most important rootcauses and opportunities for improvement and take them on to theproblem-solving phase - Innovate
W h o d o e s t h i s t a s k
CIB Pro jec t team m embers do th is in co l labora t ion w i th a sma l lse lect ion of staf f f rom the service area
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Plan several problem-investigation sessions with service staff3 Choose the root cause analysis tool - Fishbone or Why-Why - best suited to your
team and the service problem being investigated4 Conduct the analysis
5 Record the analysis on the Fishbone diagram or Why-Why diagram form depending
on which analysis you used6 Verify the analysis by having a review session later with service staff and by
checking on key data to confirm which root causes are most important7 Document your opportunities for improvement8 Thank the service staff for their participation and advise them on the projects
next tasks
T i m e
Complete by week 6
B e n ch ma r k
The purpose of the Benchmark phase is to provide the CI team with insightand an understanding of how other organizations not just municipalitiesdeliver their services of a similar nature and how they may have improvedtheir services over recent years
W h y B e n c h m a r k
This insight and understanding is important to the team as it progressestowards developing its recommendations on how to improve your servicesIt is very difficult to ldquocome up withrdquo innovative solutions to service issuesand many have tried a range of solutions so it is faster and more efficient
to take account of what other people have done and to consider theirexperiences in your local context and from that develop your ownrecommendations
Benchmarking therefore is the sharing and comparing of service deliveryprocesses service standards improvement solutions and the barriers thathave been encountered and how they have been overcome
Benchmarking can look at a range of service delivery issues including
1 How available the service is or what access the residents have to the service2 How affordable is the service and what prices are charged for the service3 Whether or not the service is subsidized by other governments or the private
sector4 How fast the service is delivered to the customer5 How efficient the service is delivered in other words what does it cost6 The Quality of the service in terms of faults hygiene environmental sustainability
and social responsibility7 How the service actually operates8 What computer applications are used for the service how IT is used9 What procedures or instructions are used to train and guide staff and
10 What legislation or policies exist to control the service
The Benchmarking phase involves five tasks
1 Identify what to Benchmark2 Research best practice providers3 Develop the Benchmarking approach4 Negotiate with Benchmark partners5 Compare with partners
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I d e n t if y w h a t t o b en c h m a r k
Benchmarkgt
Purpose
To identify what aspects of your service you wish to Benchmark
W h y i d e n t i f y i t e m s f o r B e n ch m a r k i n g
Benchmarking is a valuable technique to discover innovative ideas thathave been used by others
Ideas are hard to come by and even harder to test revise prove and putinto practical operation Therefore you need to focus your Benchmarkingefforts on the important items within a service to improve
Identifying what to Benchmark is an important first step because it helpsto focus your efforts on the most important issues to improve and notwaste time on those that may only return a lower benefit
Also Benchmarking partners often have limited time to participate in a
program therefore you need to make the most out of your Benchmarkingopportunities To do this it is important to identify the most importantissues that you need assistance with
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Review service performance processes issues problems and root causes andwhether or not the desired outcome is being achieved
3 List all the issues you wish to focus Benchmarking upon using the Topic selection
for benchmarking worksheet
4 Score then rank the issues list from most important to least important using theabove worksheet
5 Decide upon the most important topics you want to Benchmark
T i m e
Complete by week 7
Research b es t p rac t i ce p rov ide rs
Benchmarkgt
Purpose
To discover who is delivering a similar service that you believe is better thanthe service you are currently delivering
Why res earc h bes t p rac t i c e p rov ider s
Once you have decided what to Benchmark it is important to gain anunderstanding of who delivers this service in the best possible way
The best way may not necessarily be the same as your local contextnevertheless by looking at better service models you will gain anunderstanding of the possibilities and then at a later stage considerwhether or not you will adopt these features in your own context
For example for a service such as ldquoRoad maintenancerdquo there will be privatecontractors around the World that offer road maintenance as a service andyou may know of other government departments that also maintain similar
infrastructure such as the Department of Aviation maintaining aircraftrunways communications systems accounting systems etc
Some possible Best Practice examples are
Service Possible Best Practice providers
Public health services Makati City Philippines
Medical clinics Cebu Philippines
Parks and gardens maintenance Kandy Colombo
Street vendors Kuantan Malaysia
Home and Community Careprograms
Australian Federal Government
Public toilets Bangalore India
Customer service reception Local Bank Insurance company
Cash receipting and transactionprocessing
5 Star hotel retail shop airline office Utilityoffice Post office
Metering service consumption andbilling customers
Mobile telephony service providers Rank XeroxCredit card providers
Issuing property tax notices andcollecting revenue
Vehicle registration within Transport Dept
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Discuss the topics considered for Benchmarking3 Brainstorm research potential Best Practice providers in your own city state
country World4 Identify a shortlist and investigate more closely how they deliver their service by
using the Benchmarking partner assessment scoresheet
5 Identify those potential Best Practice providers you wish to approach fornegotiation
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D e vel o p t h e B e n ch m a rk i n g a p p ro a ch
Benchmarkgt
Purpose
To decide the specific Benchmarking approach to be taken considering theBenchmarking topic and the potential Benchmarking partners
W h y d e v e lo p a b e n c h m a r k i n g a p p r o a ch
There are a number of different methods to Benchmark your services withyour Benchmarking partners This task is about deciding on the bestmethod to conduct the benchmarking exercise
The ldquoBest methodrdquo will be
Quick and easyFully effective and provide you with valuable and useful informationEconomical to conduct without the need to incur large expensesBeneficial to your benchmarking partners as well as to youInteresting and enjoyable to carry out
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Score your Benchmarking study needs using the Benchmarking study needs matrix
3 Choose the best approach for the Benchmarking by comparing your needs with
the Benchmarking model matrix best fit tool
4 Develop an initial Benchmarking study plan using the Benchmarking plan worksheet
5 Document the agreed approach and confirm potential Benchmarking partners
T i m e
Complete by week 7
N e g o t i at e w i t h B en ch m a rk i n g p a r t n e rs
Benchmarkgt
Purpose
To negotiate with a selected number of potential Benchmarking partners toseek their participation in a Benchmarking study of a specified service using
a specified approach
W h y n e g o t i a t e w i t h B e n ch m a r k i n g p a r t n e r s
You need to negotiate with potential partners so that each party knows whatis expected and agrees to the approach you wish to take
A potential Benchmarking partner will have a number of questions toconsider including for example
What benefit would there be in getting involvedWhat information forms or documents could I use to improve my own processesDo I have the people or time to devote to thisWhat will it cost me to get involvedWhat is the process what would I be required to do
How difficult will it be to collect performance informationWill I be giving away classified information and will it be used for any otherpurpose
Your role when approaching a potential partner is to be ready to answerthese questions You must explain very clearly the Benchmarking approachthat you have chosen and how the Benchmarking partners will participate inthis approach
1 Complete the Training module read the guide slideshow and assessment
2 Agree on the organisations to target for negotiation3 Identify who is the best person to talk to and write to them introducing the
Benchmarking opportunity and seeking an initial meeting4 Prepare the Benchmarking information package5 Meet with the potential partner outline the approach present the Benchmarking
package and answer any questions they may have
6 Modify your Benchmarking approach to accommodate their concerns or issues7 Prepare the Benchmarking partners letter of agreement and Benchmarking code of
conduct
T i m e
Complete by week 7
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Co m p a re w i t h p a r t n e rs
Benchmarkgt
Purpose
To discover how your Benchmarking partners deliver their service andwhat service performance they are achieving
W h y c o m p a r e w i t h p a r t n e r s
To find out how your service performs compared to theirs to identifyimprovement ideas
Benchmarking with partners provides you with insight on how others
Set service standardsMeasure service performanceAcquire service inputsDeliver a serviceOvercome service problemsMonitor service outputs and outcomesManage their service
A good example occurred in Melbourne Australia where a number of localgovernments benchmarked their diversified fleet operations Theycompared servicing and operating costs for their respective fleets andfound that one fleet operator had lower operating and repair costs than theothers
By investigating further they discovered the lower costs were due to usingone supplier as the source for all spare parts and consumables and thatsupplier had a lower pricing structure compared to the original equipmentmanufacturers
The other fleet operators dealt with the original equipment supplier butupon realizing that the same parts could be sourced from an independentsupplier they changed their source of supply with resulting lower costs
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Hold the first meeting to confirm the Benchmarking objectives approach tasksschedule and participants
3 Update the Benchmarking plan4 Undertake the steps agreed to in the Benchmarking plan
T i m e
Complete by week 10
I n n o v a t e
The Innovate phase is the point at which you take all of your hard workfrom Analysis and Benchmarking and develop your own ideas andrecommendations on how to improve your service
I ssu e s co n cern i n g i n n o va t i o n
There are a number of issues that you must understand before youcommence your recommendations They are
To have a recommendation accepted and endorsed by management and councilthe recommendation must be affordable politically acceptable clearly benefit the
customer and practical to implementWith regard to ldquoaffordabilityrdquo it is not always the case that your municipality is theonly source of funds to pay for a service There are many options including askingthe customer to pay a fee obtaining private sector sponsorship and obtainingCentral Government support In most cases if you think hard enough about how tofund a new service you will find an external funding source Therefore do notassume at this point that thr recommendation is unaffordableWhen a CI project team is made up of a mix of staff outside of the service deliveryunit there may be reluctance from the service manager to accept yourrecommendations To get the service manager to be supportive of therecommendations and to implement them you will need to ldquosellrdquo yourrecommendations and convince the service manager that it will benefit them asmuch as the customer The task of ldquosellingrdquo your recommendations to the servicestaff can be difficult and time consuming so donrsquot underestimate the effort this willtake Make a determined effort to involve the service manager in this phase andseek their endorsement and support of the recommendations andThe recommendations implemented in the first instance may not work perfectly be
flexible in the acceptance rate or take up rate of your recommendations andaccept constructive criticism in the short term and be prepared to adapt
The Innovate phase involves four tasks
1 Identify preferred solutions2 Recommend improvements3 Secure funding4 Approve CIB Implementation
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I d e n t i f y p re f e r re d so l u t i o n s
I n n o v a t e gt
Purpose
To select the best opportunities for improvement
Why i den t i f y p re fe r r ed s o lu t i ons
You may find many opportunities from your Benchmarking study but youneed to identify the ones that will achieve the greatest benefit
Criteria to use to judge the various opportunities are
It will clearly improve the service to our residents in terms of timeliness qualityaccess affordability and or their satisfactionIt is affordable and within the financial capacity of our municipalityIt can be implemented quicklyIt is technically feasible with our current technology or we can acquire thetechnology to implement the changeIt will be easy for our employees to adapt to the change
Assess opportunities and rank them using the above criteria The oneswith the highest score should be those worth pursuing in the immediatefuture
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 List all of the most important opportunities using the Advance a solution worksheet
3 Develop solution strategies4 Score the solutions and rank them from highest to lowest5 Review the solutions for illogical results6 Agree the preferred solutions
T i m e
Complete by week 11
R e co m m e n d i m p ro ve m e n t s
I n n o v a t e gt
Purpose
To present your findings and recommendations for improvement to yourSteering committee for their endorsement
W h y r e c om m e n d i m p r o v e m e n t s
Solutions can sometimes require significant investment so it is importantthat proposed solutions be approved by the Steering Committee beforemoving on to the next phase
To maximise the chances of the Steering Committee approving your workyou need to present a well thought out report that helps the reader clearlyunderstand your thinking and analysis
Two tools are useful here
Impact Assessment
Barrier Analysis
Your team can then present its case in a clear and easy to understandformat which will enhance the chances of approval
How to P roceed
1 Complete the Training read the guide slideshow and do the assessment
2 Agree the purpose of the report
3 Agree on the report index using the Report template
4 Collate the preferred solutions
5 Develop an implementation plan using the Implementation plan worksheet
6 Estimate the implementation costs and benefits using the Cost budget worksheet
7 Complete an Impact Assessment using the Impact assessment worksheet
8 Complete a Barrier analysis using the Barrier analysis worksheet
9 Draft the report using the Report template10 Quality check the draft report11 Present the report to the Steering Committee
T i m e
Complete by week 11
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Secure fund ing
I n n o v a t e gt
Purpose
To secure the funding necessary to pay for the proposed improvements
W h y s e c u r e f u n d i n g
Most service improvements will require some additional funding to pay forimmediate changes such as new facilities new equipment and newsupplies
Ongoing costs may also increase to pay for the improved service to morecustomers
Funding may come from many sources such as private sector sponsorsdevelopment agencies NGOs state and federal governments financehouses and from internally being the local government itself
To secure new funding from any of these sources you will need to present
a proposal that outlines your funding requirements plus how the funderwill benefit from the arrangement
It is unlikely that a funder will provide new funds for an improvedmunicipal service unless they are satisfied that
The improved service is a real requirement of the communityThe improved service can be implemented with the funds requestedThe local government has the capacity and skills to implement the new serviceThere will be a benefit to the funder in terms of recognition or exposure andThe municipality has the financial capacity to fund the service over the longerterm and to repay any related loans
This task will address these issues by preparing the appropriate documentsfor presentation to the identified funding sources
W h o d o e s t h i s t a s k
CIB Project team members do this in collaboration with the FinanceDepartment of your municipality
H o w to p r o c e ed
1 Complete the Training read the guide slideshow and assessment
2 Develop a cash flow forecast you may use the Cash flow template as an example
3 Prepare a financing proposal4 Seek an interview and negotiate the funding arrangements5 Document the funding agreement6 Update the implementation plan
T i m e
Complete by week 12
A p p ro ve CI B I m p l e m e n t a t i o n
I n n o v a t e gt
Purpose
To seek final approval from your Council to move ahead with the implementation of thenew or improved service
W h y a p p r o v e t h e C I B i m p l e m e n t a t i o n
Where the proposed improvements are significant or may affect manyresidents or require substantial funding it is likely that your Council willrequire notice of the proposal and will expect to have some input
You may also have limited authority to approve borrowings or spend moneyon capital items
Generally approval will be required from Council to advance theimplementation of a significant change to any service or infrastructure asset
Council will require all the information necessary for it to make a thorough
consideration of the costs and benefits risks and assumptions and the longterm sustainability of the service and the required funding for it
For this to happen the CIB Project team will need to firstly prepare a formalproposal and will likely follow this with an amended proposal setting outclearly how each of the Councillors objections or concerns have beenaddressed
W h o d o e s t h i s t a s k
The CIB Project team members complete this task with assistance from the Councilsecretary
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Put your proposal on Councilrsquos agenda
3 Consider their likely objections using the Council members and their likely objections
worksheet
4 Prepare your proposal5 Issue your proposal to Council members
6 Amend your proposal to accommodate Council changes using the Council members
amendments worksheet
7 Seek Councilrsquos endorsement
T i m e
Complete by week 12
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I m p l e m e n t
The Implementation phase of a CI project is where you put your recommendationsinto action The CI project team may carry out the implementation work but if theservice is a large service such as solid waste collection then a ldquoChange teamrdquo thatis made up of supervisors and staff from within the service unit may carry out theimplementation tasks
I s su e s w i t h t h e i m p l e m e n ta t i o n
People have a natural reluctance to change the way they are used to andto take on additional risks that a change may not work well that mightreflect on their own capabilities
There are a number of potential issues and difficulties that you shouldconsider before you commence the Implementation phase they are
There will be a natural reluctance to change so to counter this reluctance youneed to get the service staff involved very early in the discussions about how theimplementation will be planned and executedTo get service staff committed to the planned changes they will need theopportunity to put forward their own views on implementation difficulties and thepossible increase in their work load in the short term involve them in the earlydiscussions and acknowledge their concernsNo change program is implemented smoothly and without problems explain tothe service staff that we will encounter problems and failures but also that wehave the skills and the determination to overcome these short term issues and
we will succeed in improving our serviceImplementing a change program can be complex with many actions takingplace at once and many people involved Some actions may be dependant uponothers and some actions may be critical to the success of the program To keepall of these actions under control and to ensure each person understands theirrole and responsibilities an Implementation plan is essential The plan needs tospell out the tasks required the deliverables or outputs when they need to bedelivered and who is responsible for themImplementing change requires staff to be trained in the new process and to begiven adequate information so that they understand what they need to dodifferently A quick verbal instruction is definitely insufficient and staff should beprovided with written instructions diagrams thorough training a chance topractice their new procedures acknowledgement they are doing the new job wellor constructive criticism delivered in a positive manner Reprimands and opencriticism is definitely to be avoidedCustomers as well as service staff may need to be trained in the way they usethe service issues of paying a fee hygiene completing documentation correctly
and taking on some additional responsibilities may all play a part in the newservice
At the end of the implementation involved staff should be clearly recognized fortheir hard work and dedication to the new service this is their reward and they willbe more satisfied with their careers in your municipalityLastly the media plays a large part in communicating with the customers (thismay assist you in training the customer) and externalizing the benefits of the newservice (this may assist council in their new elections and make the tax payershappy with their financial support for pro-poor services) so it is best to keep themedia updated with your progress and to seek their support by them reporting thepositive improvements you have made in your service delivery
The Implement phase involves the following eight tasks
1 Build the implementation team2 Involve managers and staff 3 Plan the change program4 Document service standards and procedures5 Deploy procedures and train staff 6 Train customers and suppliers7 Recognize and reward success8 Update the media
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B u i ld t h e i m p l e m e n t a t i o n t e a m
Purpose
To build an implementation team that has the skills knowledge and capacity to carryout the implementation tasks according to the schedule
W h y b u i l d a n i m p l e m e n t a t i o n t e am
An implementation team will be required
1 Where an improved service covers a large territory or2 there are many tasks to be completed in a short period of time or3 the current CIB Project team does not have the capacity or skills to implement
the new or changed service
Team membership will depend on the implementation tasks and the skillsneeded to carry them out successfully
The team members need to be selected and approved and they needtraining and support to carry out their tasks correctly
With a good Implementation team the new service should be a success
Some Implementation tasks that may run concurrently are
Amendments to computer programsEducating the community on the service changeTraining service delivery staffPrinting service brochures forms documentsInstalling new utilities and services such as power water gas sewageDocumenting new proceduresMaking changes or upgrades to infrastructure such as counters yards depotsbuildings schools gates meters offices reception areas doors etc
In addition to the above list these Implementation tasks may also behappening concurrently in different and disbursed locations
Therefore it is likely that you will need an Implementation team tosupervise and manage all of these tasks
W h o d o e s t h i s t a s k
CIB Project team members do this in collaboration with the managers of theprospective Implementation team members
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Agree the Implementation strategy3 Select the team members4 Brief the team on the Implementation5 Consider the teamrsquos requests6 Provide team members with individual plans and documents7 Monitor team progress and support the Implementation
I n vo l ve m a n a g e rs a n d s t a f f
I m p l e m e n t gt
Purpose
To raise the awareness and knowledge of all affected managers and staff so they willsupport the Implementation
Why i nv o l v e m anagers and s ta f f
When people understand why a new service is being implemented and howit directly affects them they will be more comfortable with theImplementation process and will not resist the change as much
W h o d o e s t h i s t a s k
CIB Project team members will do this task but in collaboration with thesenior managers of the service or section
It is important that the senior management team be seen to support the
changes If the change is significant a senior management meeting chairedby the Mayor or Commissioner may be preferred
How to P roceed
1 Determine the service staff that needs to be briefed on the Implementation2 Prepare the briefing materials3 Organize venues questionnaires input forms presentation materials facilities
and presenters4 Promote the briefing event and issue invitations to staff5 Hold the briefing event and seek staff inputs6 Collate and consider all staff inputs7 Amend the Implementation plan if necessary
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Plan the change p rog ram
I m p l e m e n t gt
Purpose
To develop a detailed plan of tasks and their timing so the Implementation isthorough and concludes according to the overall schedule accepted by Council
W h y p l a n t h e c h a n g e p r o g r a m
In some cases the Implementation plan that has been prepared to-datehas been to satisfy the feasibility and affordability question Organizing anImplementation team will also require an Implementation strategy andsome planning information
However these plans may not be in sufficient detail that will provideadequate information to the team members so they can complete the taskand deliver the outputs according to the needs of the new service
Additional information will likely be needed and may include
Defining lower level tasks and specific outputsExample outputsSketches or plans of a changed facilityRough outline of a new form or documentRough flowchart of a new computer programPhotographs of a similar installation orA map showing the boundaries of the project
The level of detail should be equal to the degree of management andmonitoring that is necessary to minimize the risk of a task being faulty orlate and the degree of direction necessary to ensure the task is completedproperly
W h o d o e s t h i s t a s k
Where a new service is being implemented concurrently in many areasthe CIB Project team should plan a Change program
Where there is some latitude or decision making at the local level theplanning should be done by the Implementation team at the local level
How to P roceed
1 Determine whether or not a Change program needs to be defined at the locallevel or the central level
2 Assign responsibility to develop the Change program3 Develop the Change programs (detailed implementation plan)4 Verify that all Change programs are consistent with the overall Implementation
plan finish dates estimated resources and costs5 Approve the detailed Change programs6 Encode the Change programs with a Version control and or approval date and
the name of the approver
Document se rv i ce s tandard s andprocedures
I m p l e m e n t gt
Purpose
To document the service standards and operating procedures of the improved serviceso that service staff and customers have a consistent understanding of how the servicewill operate and what performance level is expected
Why doc um ent s er v i c e standards and p r oc edures
The documentation of Service standards will establish a consistentunderstanding between customers and service staff on exactly how theservice will operate and what performance standards are expected
The Service standards should clearly document
A description of the serviceWhere the service is obtained fromWhat time the service is available
How the customer accesses the serviceWhat inputs the customer needs to makePrice of the serviceThe performance of the service
Speed of deliveryQuality of the deliverablesLevel of customer satisfactionLevel of access
What to do in case the service fails or the customer wishes to lodge a complaintConfidentiality of the service informationDependence upon other providers or utilities that Council cannot be heldaccountable for should a disruption occur with their services (electricity watersupply etc)
The service procedure should be in sufficient detail that any Council staff member can deliver the service process by referring to the serviceprocedure The procedure should explain
What the input trigger point is to commence the procedureWhen should the procedure be commencedWhat specific actions are requiredWhat forms or computer programs to useWhat outputs are createdWhat approval levels are requiredWhere the outputs are deliveredWhat to do if an exception occurs andThe overall timing of the individual tasks
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W h o d o e s t h i s t a s k
For a small change to a process that is consistent across the whole of Council the CIB Project team can complete this task
Where the improved service is large and must be delivered in a consistentmanner across the whole of Council the service specification can bedrafted by the CIB Project team and then it should be approved by theCouncil
Where the new service and procedure is unique to an area then the localImplementation team should document the Service standards andprocedures in collaboration with the local service manager and their staff
How to P roceed
Define the service standards
1 Obtain and review your Councilrsquos standards for documenting Service standardsand operating procedures
2 If the above is not available then define how Service standards are to bedocumented and version controlled in your Council
3 Define the performance standards for the service in respect ofTimeliness
QualityCustomer service and satisfactionAccess
4 Define the other components of the Service standard5 Develop a publication and distribution strategy
Publication format and medium options areService brochureCouncil internet siteCouncil Service directoryService posterSign board etc
Distribution options areAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Publish and distribute the Service standards in the agreed format
Define the operating procedures
7 Obtain and review your Councilrsquos standards for documenting operatingprocedures
8 If the above is not available then define how procedures are to be documentedand version controlled in your Council
9 Process map the improved service (how it will operate)10 Agree the process map with the service manager11 Develop a publication and distribution strategy
Publication format and medium optionsProcedure manualLoose leaf paper pagesCardsIntranet siteElectronic document on a central server
Distribution options
All managers in the CityAll employees in the CityAll service staff involved in the procedureOn a request basisAnybody using the Intranet or Internet
12 Document the service procedure using the agreed format and medium13 Approve the new procedure and register it in the Procedure index (or version
control)
D e p lo y p ro ce d u re s a n d t r a i n s t a f f
I m p l e m e n t gt
Purpose
To provide information and direction to all service staff so they can deliver the improvedservice according to the improved design and achieve the expected serviceperformance targets
Why dep loy p roc edures and t r a i n s t a f f
Service staff will need very clear direction on what procedure is to befollowed in the delivery of an improved service
Service procedures are often written and forgotten held in a filing cabinetor in some managerrsquos office Very often the operating procedures are out of date not distributed to relevant staff have pages missing are out of dateand are not version controlled
In these circumstances it is little wonder that service staff inherit a processfrom their predecessor invent their own process evolve the process overtime to meet changing needs and eventually have a process that is uniquecomplex and inefficient
Operating procedures need to be
Quickly accessible to all staff delivering the serviceUp-to-date and complete and
Clear and understandable to the service operator
Operating procedures can be distributed to relevant staff using
Paper based manuals with version control and serial number controlIndividual pages that can be inserted into a book or manualIndividual ldquocardsrdquo that can be filed in a ldquocard boxrdquo for quick accessIntranet site using an electronic index or find function to each pageAn electronic ldquomanualrdquo located on a local area network incorporating an electronicindex or find feature (eg MS Word document with a table of contents)
In addition to deploying the operating procedures to all relevant staff it isimportant that staff are trained in the new procedure and have theopportunity to practice the procedure experiment with exception conditionsrole play a difficult customer or transaction and contribute to the furtherrefinement of the procedure
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Training on the procedure can be delivered face to face using a videotraining ldquotaperdquo using a workshop with service staff or a formal class roomenvironment
Training can be scheduled
Whenever the process changesOn an regular cyclical basis covering both changes and existing proceduresFor new staff or staff re-assigned to a new position processOn a request basis orIn response to an unsatisfactory result from an internal audit program
At all times staff should feel confident that they are performing their workaccording to the designed process and within their level of authority
Should they feel unsure of any aspect of the process or authority theyshould have access to the operating procedures for personal referenceand to training and support should the procedure prove inadequate
W h o d o e s t h i s t a s k
The service manager responsible for the service staff should deploy theoperating procedures and train their staff because it is essential that theservice manager be in control of their service and take ownership of it
If however staff training is a significant step within the Implementationthe service manager should seek assistance from the Councilrsquos internaltraining resource or an external trainer the CIB Project team or theImplementation team whichever is the most appropriate
How to P roceed
1 Nominate the staff that requires training in the new procedure2 Decide who will deliver the training and when3 Decide upon the training medium and approach
Face to face trainingVideo showWorkshopTeachPractice
ExperimentRole playProgressive or all at once
4 Develop the training materialsOperating proceduresCase studiesRole playsPractice transactions etc
5 Publish all the required material for distribution to the staff6 Organize a training venue facilities and computer access if required7 Deliver the training8 Seek staff feed back on operational difficulties or training deficiencies9 Re-dress operational difficulties or breach in the procedure
10 Update staff records to reflect their training and new skills
Tra in cus tom ers and supp l i e rs
I m p l e m e n t gt
Purpose
To raise the understanding of customers and suppliers on how the improved service isto operate and what specific actions are required from them to ensure service
performance can be achieved as specified
Why t r a i n c ustom ers and s upp l i e r s
In all municipal services there are customers service staff and suppliers(both internal and external) and each of these groups of people will have aninfluence on how the service operates
Customers often provide inputs such as information documentsapplications and requests and should the Quality of any of these inputs bepoor then the service will not operate smoothly and performance will suffer
Likewise with suppliers if they supply poor Quality inputs such asconsumables computer services constructions and contracted services then
the service will not operate as planned and again performance will suffer
It is essential therefore that customers service staff and suppliers are ldquotrainedrdquo in how to work the service so that good performance is achieved
We have already addressed service staff training in the previous task sothis task will focus upon customers and suppliers
Often customers are not trained in how to use a service and they obtainthis knowledge through making mistakes and being corrected throughmany visits to achieve what should have been achieved within one visit andthe resubmission of documents to correct earlier mistakes
Initial weaknesses in the knowledge can be overcome in time with serviceexperience but this does not resolve the inefficiencies that are created by
the first time customer or the infrequent customer
You can see how well the airlines train us as customers to ensure we checkinto the airport one hour before departure have our ticket and passport withus and only bring a limited amount of baggage All of this information issent to every passenger no matter how frequently they fly Imagine theairport chaos is passengers arrived late did not have their ticket or passportavailable and brought too much baggage
Similarly with a municipal service customers need to have knowledge of
Where to access a municipal serviceWhat actions the customer needs to take to access the serviceWhat information needs to be suppliedWhat lead time is required to access the service andHow much the service will cost
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Much of this information will be contained in the Service charterstandards but often this information is not provided to the customerunless it is requested or after commencement of the service
Customer training is necessary for the customer to make efficient quickand painless access to the service
Customers do not need training in all of the detail of the service but theydo need to be aware of the essential issues or be able to find out about
the essential issues prior to accessing the service for the first time
Training can be delivered through a number of mediums such as
1 Internet access to the municipal web site that provides basic instructions2 Service directory books published and provided to every household3 A public reception counter located in strategic locations where customers often
frequent (eg shopping centers business districts etc)4 A telephone hot line that will provide basic verbal advice5 ldquoAdvertisementsrdquo in news papers and other printed medium6 ldquoAdvertisementsrdquo on television or radio7 A service brochure that can be mailed to the customer upon request or attached
to another document that has some association with the changed service
Medium examples are
1 How to lodge a building application and downloadable application forms allavailable from the City Internet site
2 A service directory setting out the service description contact telephonenumbers and basic instructions on how to access the service
3 A ldquoCity Shoprdquo located inside a shopping mall that looks like a retail shop andprovides basic information about Council services
4 A telephone hot line number such as 7777777 that connects the customer tothe Seven Seas Municipal Council Help desk
5 One page advertisements that illustrate the new one-way street map to assistdrives to navigate around the city on the new one-way street design
6 One minute advertisement on television that illustrates how a responsible drivershould obey parking limitations in the City business district and what fines willbe incurred should they over stay the time limit and
7 A service flyer brochure that explains how to use a ldquoLoading zonerdquo in the centralbusiness district that is mailed to the vehicle owner with the vehicle registrationrenewal advice
W h o
The Service manager in collaboration with the Municipal Public InformationOfficer should complete this task
This task may also be assigned to an external professional advertisingagency that has dealt with publicity for other government services
How
1 Define the customer and supplier categories that require training2 Define the training needs or the change in customer supplier behavior that is
required3 Determine the best training medium to be used to reach these customers and to
achieve knowledge retention
4 Negotiate with participating parties such as TV stations other agencies for theirsupport
5 Agree upon a training schedule6 Develop the training materials that meet the needs and fit with the chosen medium
and participating agencies7 Deliver the training as scheduled8 Measure the learning and behavior change9 Assess the learning and behavior change and schedule further training as required
Recogn ize and rew ard success
I m p l e m e n t gt
Purpose
To Recognize and reward service staff the Implementation team customers andsuppliers for their contribution to the successful implementation of the improvedservice
Why rec ogn i z e and r ew ard s uc c es s
Everyone enjoys and appreciates recognition and reward for theircontribution to a successful project or improved service
By recognizing peoplersquos contribution they will be more satisfied with theirinvolvement and will support your municipality in the future with furtherservice improvements
Recognition is not costly and can take many forms such as
Letter of thanks addressed to the individual and signed by a senior officer (egMayor or Commissioner)Public ceremony where individuals are presented and issued a certificate of appreciation (special event or at the Council meeting)Newspaper advertisement or public posters naming individuals or groups (includingthe customers and suppliers) that have contributed to the project and thankingthem for their contributionsTV broadcast of a site visit by the Mayor where the Mayor publicly describes theimproved service and names the groups of staff that have contributedPoster showing team members displayed in the municipal reception hall andMeet with the Mayor Councilors or Commissioner and describe the team membersrsquo experiences and achievements with the project
Rewards in the form of bene f i t s may be also considered but in manycultures this is not used The benefits may include
Once off financial bonusAdditional holiday entitlementsAdditional education days andor cost subsidy entitlementsBenchmarking visit to a neighboring city or countryElevation in rank or status with a commensurate salary increaseIssue a gift certificate that offers admittance to a relevant event or purchasingpower at a retailer of related equipment or consumablesIssue a physical gift such as a pen office equipment office computer referencebook or relevant equipmentRenewal of an office vehicle or upgrading of an office vehicle andExtended usage of an office vehicle
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W h o d o e s t h i s t a s k
The CIB Steering Committee should decide upon the reward andrecognition events and benefits
The CIB Project leader may be asked for their input
This may also need to be done in collaboration with the Human ResourceDepartment within the municipality and or the senior politicians such as
the Mayor
How to P roceed
1 Decide upon the event or results that define the end of the Implementation2 Measure the degree of success the Implementation has achieved3 Define the people or groups that should be recognized for their contributions4 Decide upon specific individuals or staff groups that should be offered benefits5 Decide upon the method and timing of the recognition6 Decide upon the timing form and value of the benefits7 Conduct the recognition events8 Issue the benefits to individuals9 Seek independent views on the degree of satisfaction with the celebration events
and reward benefits and note any dissatisfaction for future reference
U p d at e t h e m e d i a
I m p l e m e n t gt
Purpose
To provide information and evidence to the media with the expectation the media willpositively report upon the achievements of the municipality in itrsquos serviceimprovements
W h y u p d a t e t h e m e d i a
Service improvements need political support to initiate them and approvetheir funding
That support will come from elected politicians that have a strong mandateto improve municipal services
That mandate will come from the electorate by them electing politiciansbased upon their performance That performance can only be known frompersonal experience and constructive reporting in the media
Therefore to sustain a continuous improvement process and develop thisinto a culture of the municipality the media must positively report all of the improvement achievements made by the city and give credit to thepoliticians staff and suppliers that have contributed to that improvement
With this reporting the electorate will develop confidence in their currentcouncilors and re-elect them based upon their positive performance Thecouncilors in turn will likely support on-going service improvements andpromote the CIB process amongst their peers
Reporting CIB achievements to the media is critical to the development asustainable CIB culture in your municipality
W h o
The Public Information Officer (or similar) will complete this task
It is likely that your senior managers or your Mayor will be interviewed andquoted in the media on specific improvement projects
The progressive collection of evidential material may be delegated to one of the Implementation team members as a specific task
How to P roceed
1 Maintain a record of all current and completed CIB projects2 For each CIB Implementation progressively build up evidential material on the
success and outcomes of CIB projects as they progress with their implementation
Customer interviews (Video and recorded)Supplier interviewsService staff interviewsPhotographs of changes (Video and still)Key Performance Measure trends (use independent data collection)Progress reports to the Steering Committee
3 Decide upon a media release strategy when how and who to4 Develop media release documents consistent with the media strategy5 Include customer interviews6 Include photographs Include KPI trend data7 Release the above information to the media8 Coordinate media interviews with senior managers and the Mayor or councilors as
requested9 Monitor media reports and validate their accuracy
10 Correct any inaccurate or misleading media reports11 Report to the Steering Committee (or Council) on the extent of media coverage in
respect of your CIB projects
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Susta in
The Sustain phase of a CI project is where all of the changes that havebeen successfully implemented during the Implementation phase are nowput firmly in place and the new service delivery becomes the normal way
I ssues conce rn ing sus ta in ing the changed
process
There are a number of issues to be considered
The original recommendations and the changes that were implemented may notin fact be ideal and through the imperfect design and decision process you mayhave made some assumptions about the service or the way in which thecustomer users the service that have now proved to be untrueIt is important therefore that you seek the opinions of your customers and staff on how they see the new service operating and whether or not there are anyflaws in the service or if with a small amount of additional effort the servicecould be improved yet furtherOften the management team and service staff will assume that with the deliveryof a ldquogoodrdquo service then the service objectives will be achieved for example if we deliver excellent education so that children and young adults will achieveemployment the assumption is therefore that with a good education you will geta job we will never know this unless we measure whether or not school leaversactually are employedWhen an imperfect service results and you can see weaknesses in the outputs of the outcome is not being achieved then this is the time to make the minorcorrections to make the service better as was your objective in the first placeOften the CI project team and the Implementation team will simply accept theminor failings of the changes and are reluctant to make that extra bit of effortto achieve the original goals ndash maybe they are tired and exhausted from all of the previous effort ndash donrsquot give up make those final adjustments and you will
end up with the results you long forAs the new service is delivered it is important that it receives appropriatefunding in the future so that the service standard does not deteriorate To dothis the budget assumptions regarding output costs volume of outputs deliveredforecast demand levels and demand dampening strategies all need to be inputto the budget considerationsYou owe it to the customer a clear indication of the service standards you arepromising to deliver including response times Quality customer satisfactionfee levels and access This promise can be expressed in a ldquoService charterrdquo or ldquoService descriptionrdquo and once issued you will be under an obligation to fulfillyour promiseTo ensure that the new service and its service processes are delivered into thefuture you should be monitoring the key performance indicators for this serviceto ensure that the standards are achieved but also you should look at theprocesses to ensure they are being complied with Most municipalities use anInternal Audit resource to verify these items and the Auditor reports to thecouncil with their findings and
Finally once you are happy that the service is normalized and is operating in asustainable manner it is time to celebrate your success
The sustain phase of a CI project involves the following six tasks
1 Accept feed back on new procedures2 Measure on going performance3 Adjust to counter poor performance4 Update budget assumptions5 Update the service standards6 Audit compliance
Gather feed back
Susta ingt
Purpose
To receive constructive feedback on the improved service or changed process fromcustomers suppliers and service staff so that any initial problems are resolved andexpected improvements are fully realized
W h y g a t h e r f e ed b a c k
A new process or service will have been developed based upon what webelieve is correct at the time of its design and development
This will include how we believe the customer will react to the new servicehow the suppliers will provide their inputs to the new service and how ourstaff will deliver the new service Our most important belief is that theimproved service will deliver the benefits that we expect
Many of these beliefs will eventuate and a better service will result howeversome of our beliefs and assumptions may not eventuate and we may needto correct the new service to fully realize its potential
It is important therefore that we seek feedback on the improved servicefrom our customers suppliers and service staff so we can be sure theimproved service is operating as planned and the benefits are being realized
W h o
The CIB Project team does this task
Conducting a customer or supplier survey and collecting the survey resultsmay be delegated to the Implementation team or to an external surveyprovider
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H o w to p r o c e ed
1 Decide what feedback should be collected and whenService difficultiesCustomer satisfactionSupplier satisfactionHazards or risksAccessResponsiveness
2 Decide upon the customer supplier staff groups to participate
3 Plan the feedback approachSurveyWorkshopFocus groupInterviewOpinion box
4 Prepare the survey instrument5 Test the questionnaire6 Conduct the surveys focus groups or workshops7 Collate and analyze the results8 Determine the changes necessary to further improve the new service
M e asu re o n -g o i n g p e r f o rm a n ce
Susta ingt
Purpose
To measure the ongoing performance of the improved service to ensure the inputsare being correctly supplied the outputs are being delivered as planned and thebenefits from the service are being realized as expected
W h y m e a su r e o n - g o i n g p e r f o r m a n ce
As part of the service improvement process your team will haveaddressed changes to inputs the service process itself and will have setstandards of performance for the outputs Hopefully the service outcomewill be improving as a result
Where critical inputs have been improved in respect of their timelinessquality cost or our satisfaction level it may be necessary to measurethese inputs to ensure they are received in an improved form accordingto the new service design
To manage the improved service inputs and ensure they are supplied tothe service according to our design the improved or critical inputs shouldbe measured in respect of the aspect that is expected to improve
This may be the inputsrsquo
QualityTimelinessCost orOur service staffsrsquo general satisfaction
Where the service process has been changed or extended this should resultin a change in output performance as well as (in the longer term) a changein service outcome
In many cases service output standards will have been set and it will beincumbent upon the service staff to achieve these service standards
Outputs should be measured in respect of the aspect that is expected toimprove This may include
QualityTimelinessCostCustomer satisfactionAccess andAffordability
Finally it will always be the case that as a result of any improvement theservice outcome should improve This is the final measure that should betracked
W h o d o e s t h i s t a s k
The measure definitions should be defined by the CIB Project team
The data collection and reporting should be an ongoing responsibility of theservice staff
The monitoring should be undertaken by both the service manager and theCIB Project team
How to P roceed
1 Decide upon which inputs outputs and outcomes are to be measured2 Decide upon which aspect of these should be measured3 Define the performance measure4 Collect the performance data
gt5 Process the data and produce the performance reports6 Monitor the results and identify any failings in expected performance
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A d j u s t t o co u n t e r p o o r p e r f o rm a n ce
Susta ingt
Purpose
To analyze the results from the customersupplier and service staff feedback and the
performance results and take correctiveaction to ensure the improved servicereaches its expected performance
W h y a d j u s t t o c o u n t e r p o o rper f o rmanc e
By taking the results from the customer supplier and service staff feedback and the performance measure results you may find that thechanged service is still not performing the way you expected In this casecorrective action will be required to reach the expected performance level
The likely issues that will result will vary according to your service and theimprovements implemented but some issues may include
Customers are still confused about the new service and are still unsure of theirrole and responsibilities in service access and useSuppliers cannot meet the higher standards of performance for the inputsService staff are still unsure of the exact process and request further assistanceMistakes are still happening and the Quality of the service output is still poorThe outputs are still delivered late and do not reach the timeliness standardsThe output unit cost of the service is still too high and the fall in unit cost hasnot resulted andThere has been no change in the service outcome even though the outputperformance has improved
W h o d o e s t h i s t a s k
The CIB Project team completes this task
Some collaboration will be necessary with the service staff and theImplementation team to conduct the root cause analysis
How to P roceed
1 Identify implementation problems that need corrective action2 Complete a root cause analysis of each issue3 Select a preferred solution for each root cause4 Develop an Implementation plan for the preferred solutions5 Cost the additional corrective actions6 Present the Implementation plan and its costs to the Steering Committee7 Adjust the overall Implementation budget with the above approval8 Implement the actions according to the Implementation plan
U p d at e b u d g e t a ssu m p t i o n s
Susta ingt
Purpose
To update the budget assumptions in relation to service access service standardsoutput unit costs and demand management strategies so that future budget allocations
will provide sufficient funds to sustain the improved service
W h y u p d a t e b u d g e t a s s u m p t i o n s
When a service is improved and particularly if the service has beenextended to reach more customers it is important that the basis of budgeting (budget assumptions) takes to account the changedcharacteristics of the new service so that adequate funds are provided inthe following years to sustain the new service
In particular if any of the following aspects have changed then the budgetwill definitely need revising
Additional customers have been added to the service eg wider access to waste
collection more houses connected to the water supply additional medical clinicsestablished additional public toilets built service has been promoted and demandhas risenService staff have been increased to provide a better serviceService standards have changed and there is wider scope in the service definitionEfficiencies have been obtained by improving the service process or by introducingcomputer technology and the output unit costs are lessCurrent customers are provided with greater access to the service by extendingoperating hours or extending the number of access points
W h o d o e s t h i s t a s k
The service manager normally completes this task with support from the Financesection within the municipality
How to P roceed
1 Define the service scope ndash what the service is how it operates any changes to theservice over the last year and what is actually delivered
2 Calculate the last yearrsquos average output unit net cost3 Forecast the new yearrsquos output unit quantity 4 Adjust the output unit price (fee) based upon Council policy and inflation5 Multiply the new unit fee with the new forecast volumes6 Adjust the old average output unit cost for inflation and additional scope7 Multiply the new output unit cost with the new output unit volumes8 Calculate the net cost based upon output units9 Prepare a line item budget for the new year
10 Reconcile the two budgets at the net cost level to ensure resources are available tomeet the new demand
11 Adjust the service scope (standards) or output volume to achieve reconciliationbetween the output based budget and the line item budget
12 If the output volumes are reduced (compared to the forecast) a demandmanagement strategy needs to be specified and included in the adjusted servicescope or standards
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Update se rv i ce stand ards
Susta ingt
Purpose
To update the Service standards (or the Customer charter) to reflect the service as i twill be provided in the New Year in respect of its description access feestimeliness quality process and grievance redress
Why upd ate s er v i c e s tandards
As the Continuous improvement program reaches its conclusion and theNew Yearrsquos budget is formulated for the improved service you will becommitting to provide the new service to a level or standard that will bedifferent to what was delivered in the past
Customers staff and suppliers should all have a clear understanding of thenew service standard so they do not have unreal expectations and theywork to meet the standard
Following the approval of the New Years budget or the normalization of the improved service the service standard should be updated andpublished for the community
The service standard document should include
1 A description setting out what the service is and its purpose2 The level of access who in the community can access this service where do
they access and when3 The price or fee to pay for the service (if applicable)4 The responsibility of the customer at the time of accessing the service ie what
does the customer need to do5 The responsibility of the service staff ie what do they do to meet the needs of
the customer6 How quickly the service is provided ie what the response time is7 How accurate the service will be ie whether or not any faults are likely or
imperfections are tolerated
8 The level of customer satisfaction that is expected9 Exceptions that may inhibit service delivery ie any items that the municipality
is dependent upon that are outside the control of the municipality and shouldthese events happen the service may be affected
10 Confidentiality of any customer information or data held by the municipality11 Grievance redress process ie should the customer be unhappy with the
service how they can lodge a complaint or request the problem be resolved and12 The outcome from this service ie why is the service offered to the community
in the first place
The definition of key performance measures will be consistent with thestatement of service level set out in the Service standard however targetvalues will not be within the Service standard but documented in theannual Budget and periodical management reporting
For example
I n the Serv ice standard we may say that ourStandard is that alltelephone enquiries will be answered with 30 seconds of the call beingmade
I n the Budge t ( o r Serv ice p lan ) we may say that ourTarget is 90 of all telephone enquiries will be answered within 30 seconds of the call beingmade
The Standard is t he idea l to a im f o r
The per fo rmance ta rge t i s the degree to wh ich tha t idea l shou ld bea t ta ined
W h o d o e s t h i s t a s k
The Service manager develops the Service standard (or Service charter)
The Public information officer should provide the ldquoCorporate standardrdquo including logos format medium etc to be applied to the final publicdocument
How to P roceed
1 Understand your councilrsquos standards for documenting Service standards2 Obtain the previous Service standard and review its contents3 Review the recent changes to the service4 Define the new Service standard
5 Develop a publication and distribution strategyPub l i ca t i on format and mediumService brochureCouncil internet siteCouncil Service directoryService postersign board etc
D is t r i bu te toAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Document the Service standards in the publication format7 Distribute the Service standard document
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Aud i t comp l i ance
Susta ingt
Purpose
To identify any processes that have become non-compliant with the standingprocedures and may result in inefficiencies unacceptable risks or lead to poor
performance
W h y a u d i t c o m p l i an c e
To sustain the improved process the manager will be collectingperformance data and monitoring the actual performance level
In addition to this it is normal practice to Audit the improved process toensure the service staff are still conducting the service according to thedocumented procedures
The reason for this is that some non-compliant processes will inevitablycreep in and may take some time to show up in the performance measureor may not be significant enough to have an impact upon performance
Other non-compliant processes may have been implemented in good faithand in fact do have a positive impact on performance and these shouldbe considered for adoption into the procedures
Just because a changed process step is non-compliant this does notnecessarily mean it should be abolished it may be good to keep andstandardize it
Your Internal Audit program may look over all processes over a period of time but when a process has been significantly changed as in a CIBProject it should be audited around one year from the Implementationperiod
You have a number of options to conduct the audit they are
Conduct your own audit program for the serviceSeek to have the service included in the Internal audit programSeek to have the service included in the External audit programHold a staff workshop and have the staff review the standing procedures andopenly discuss actual non-compliance processes andHave some independent person role-play the customer document the actualprocedure followed as seen by the customer then reconcile this with thestanding procedure
W h o d o e s t h i s t a s k
The service manager should request to have their service audited forcompliance
Assistance may be called upon from the Internal audit function or from theexternal auditor to physically undertake the audit
How to P roceed
1 Decide upon who will conduct the audit and approximately when2 The auditor plans the audit program in respect of
What service processes will be auditedTiming of the auditStaff notification methodStaff who will participateStanding procedures that will be the reference pointMethod of reviewing the current processMethod of documenting non-compliance andHow the results will be reported and discussed
3 3 Notify staff of the internal audit schedule4 Obtain the current standing procedures5 Review current processes and reconcile with the procedures6 Document non-compliant processes7 Prepare the Audit report8 Discuss the Audit results with management and staff9 Agree on a course of action to correct non-compliant processes
10 Agree on a schedule to follow up the planned corrective actions11 Review the actual corrective actions and confirm back to management these are
complete and effective
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Ins t i tu t iona l i ze
Following the Implementation of your pilot CI projects it is time for yourmunicipality to assess whether or not it wishes to pursue ContinuousImprovement and Benchmarking as a normal operating culture
If the decision is ldquoyesrdquo then the organization needs to establish the structure theinformation and the policy to make this happen
To ldquoInstitutionalizerdquo Continuous Improvement there are eleven tasks to complete
1 Plan for a full CI implementation2 Name the CI initiative
3 Link CI to rewards and recognition
4 Establish a CI BM library resource
5 Develop a service listing6 Identify pro-poor services as priorities7 Nominate CIB project8 Monitor CI project progress9 Overcome barriers
10 Create flexible decision making11 Build up internal CI capacity
If you are unfamiliar with the term ldquoInstitutional capacityrdquo or would like to understandmore about this subject go to An overview of what institutional capacity means
Pl a n f o r a f u l l CI B i m p l e m e n t a t i o n
I ns t i t u t iona l i zegt
Purpose
To establish a plan for the full implementation of Continuous Improvement andBenchmarking as the agreed techniques for achieving excellent customer satisfaction
on a sustainable basis
W h y p l a n f o r a f u l l CI B i m p l e m e n t a t i o n
To institutionalize CIB in a sustainable manner a number of facilities anditems need to be in place
These range from human capacity to systems facilities and require veryspecific implementation tasks to ensure their completeness andeffectiveness
Establishing a formal CIB implementation plan for the institutionalization of CIB will go a long way to making this happen and within a time frame thatis acceptable to your Council
There are seventeen tasks in this Phase some can be implementedconcurrently to shorten the implementation period
W h o d o e s t h i s t a s k
The CIB Steering committee will plan for the full implementation of CIB
H o w to p r o c e ed
1 Seek a formal resolution from your Council that your municipality will adopt CIB2 Advise all managers and staff that CIB is now a Council policy and all staff shall
comply with this policy3 Review all of the tasks within the Institutionalize phase as set out in this Toolkit
4 Develop a CIB Implementation plan5 Seek Council approval of the CIB Implementation plan6 Issue the CIB Implementation plan
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N a m e t h e CI B i n i t i at i ve
I ns t i t u t iona l i zegt
Purpose
To decide upon a unique name for the CIBinitiative so the initiative is easilyrecognizable and memorable and clearlycoveys the objective of council which is to
continuously improve its services to itscommunity and particularly the poor
W h y n a m e t h e C I B i n i t i a t i v e
For the CIB full implementation to succeed it needs to be elevated inimportance be recognizable and memorable with all service staff and beclearly supported by council the mayor and the senior management team
Choosing and promoting a unique program name should achieve the ldquorecognizable and memorablerdquo objectives The more unique and strikingthe choice the more memorable the program should be
The name needs to also convey the objectives of council being the
continuous improvement of municipal services
Examples from other cities include
PR ID E - an acronym used in Australia by one city meaning Promoting andRecognizing Individuals when Delivering ExcellenceSPRING - an acronym used in the Philippines meaning Simplifying PRocesses INGovernmentNI RANTARA - a name used in Bangalore India that means to continuouslyimproveSI P an acronym used in Papua New Guinea that means Service ImprovementProgramDO BETTER a name used in Australia to reflect the intentions of a business tocontinuously improve its performance
W h o d o e s t h i s t a s k
The CIB Steering committee should develop a choice of names but it islikely yoursquore council will approve the preferred name logo and theirapplication
How to P roceed
1 Agree a method to generate ideas for name choices logo colors and applicationCompetitionWorkshopBrainstormResearch
2 Conduct the agreed method and generate a list of names logos colors etc3 Critique the suggested names and vote on a preferred name4 Submit a preferred name and some alternatives to council for their approval
5 Seek councilrsquos formal endorsement for their choice of name6 Advise senior managers and staff of the name choice7 Have the Public information officer issue a press release that explains councilrsquos
policy on CIB and use of the chosen name
L in k CI B t o r e w a rd s a n d re co g n it i o n
I ns t i t u t iona l i zegt
Purpose
To develop and implement a reward and recognition system that will motivate servicemanagers and staff to seriously pursue Continuous Improvement (ldquoCIrdquo) in their service
W h y l i n k C I B t o r e w a r d s a n d r e c o g n it i o n
Continuous improvement may not be sustainable unless service staff ismotivated to pursue service efficiency and excellence Continuousimprovement programs require extra attention and effort and any changeprocess has risks of failure
There will be a natural reluctance to volunteer extra effort or to acceptadditional risks unless there are rewards and recognition to make thisworthwhile
There needs to be a policy and processes that reward managers and staff for their extra efforts and extra risk taking and their achievements inimproving their services
Recognition and reward options that may be considered include
Additional annual leave daysAdvancement promotionPublic recognitionFinancial bonusPaid educationPaid study leaveAdditional facilities or entitlements
Any reward and recognition process should be an integral part of thePersonal Performance Appraisal system
W h o d o e s t h i s t a s k
The Human Resources section should develop the rewards and recognitionpolicy and processes and have this endorsed by council
In some municipalities employee unions may need to be consulted and localawards or employee ldquocontractsrdquo may need to be modified to incorporate thispolicy
How to P roceed
1 Seek councilrsquos authorization to develop a proposal for an effective reward andrecognition policy and process
2 Develop the draft policy and a process concept for submission to council3 Seek union and staff representative bodies endorsement of the proposed policy
and process concepts4 Seek council endorsement of the proposed policy and process concept5 Advise all affected staff of the new policy and the process concepts6 Implement the new policy and develop the new processes7 Request Internal External Audit to report upon the correct use of the reward and
recognition policy and process and its effectiveness
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Estab l i sh a CI B l i b ra ry r esource
I ns t i t u t iona l i zegt
Purpose
To provide a supportive working environment and a source of knowledge to facilitatefuture CIB project teams so they perform to their maximum ability
Why es tab l i s h a C IB l i b ra r y r es ourc e
CIB project teams require support and facilities in the form of
Space to display the current status of all active CIB projectswith their planned and current status
Space to display CIB team members contact details andmethods of consulting with them on any CIB project relatedmatter
Space for the entire team to meet and discuss issues in theirproject
Space to display service flowcharts examples pictures andother materials generated from their project
Telephone and a private area from which they can telephonecustomers suppliers and staff to interview them on the projectservice
Computer equipment and access to the internet so they canresearch potential Benchmarking partners accessBenchmarking information prepare questionnaires processperformance information and prepare reports
Space to hold and display example information such asmunicipal plans and annual reports service charters service
offerings promotion material training materials CIBrecommendations CIB performance measures and best practiceperformance customer and supplier surveys and
Space and facilities to train CIB team members that have nothad the experience of participating in a CIB project
An example is the Cebu SPRING Room
W h o d o e s t h i s t a s k
The CIB Steering committee should authorize the establishment of the CIBLibrary resource center and the CIB Working group should carry out thenecessary tasks
The Facilitator will be able to provide expert assistance in respect of theCIB Library inventory and any IT equipment that is required
How to P roceed
1 Determine the needs of future CIB project teams2 Develop a concept plan for the CIB library resource3 Cost the CIB library concept plan4 Approve the concept plan and cost budget5 Implement the plan6 Promote the use of the CIB library to all CIB teams7 Monitor the CIB library utilization and the teamsrsquo satisfaction with the facility
Deve lop a se rv i ce l i s t i ng
I ns t i t u t iona l i zegt
Purpose
To prepare a listing of all municipal services and their current performance status sothat poor performing services can be identified prioritized and nominated for a CIBproject Generally a local government will deliver around 100 services and this numbershould provide adequate detail and focus for you to prioritize services for improvementAn example listing of services is provided
Why dev e lop a s er v i c e l is t i ng
Continuous improvement as a process needs to focus upon a group of actions or activities a product or a service
A service in the local government context is a group of activities thattogether satisfy a specific need of the community A service can be brokendown into sub-services so the CIB process can deal with specific issues andparts of the bigger service can be identified as priorities for improvement
For example ldquoWaterrdquo may be defined as a service but this can be brokendown into sub services such as
1 Water catchment2 Water storage3 Water treatment4 Water connection5 Water reticulation supply6 Water metering and billing7 Sewage billing8 Sewage collection9 Sewage treatment
10 Sewage disposal
Taking the above list of sub-services it may be the case in your citythat Water connect ion is not accessible to some parts of the communityand it may be this sub-service that needs to be improved In other citiesWater metering and billing may be a problem and in other cities Watercatchment may be an issue
It is best to collect service information at the top service level first then at
a later time collect information at the sub-service level
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Generally a local government will deliver around 100 services and thisnumber should provide adequate detail and focus for you to prioritizeservices for improvement
Information relating to a service that can be collected may include
1 Service name2 Description3 Sub-service break down4 Number of current customers or volume of output5 The number of potential customers currently denied access to the service6 The severity and frequency of incidents of poor quality of the service or
incidents of customers with related sickness or health problems7 The severity and frequency of incidents of poor timeliness of delivering the
outputs and in particular when the timeliness is so sever it equates to denial of service access
8 The number of potential customers denied access to the service because it isunaffordable for them and
9 The frequency and severity of customer complaints about the service
When you decide upon what information is to be collected please considerthe basis on which you will prioritize the services for improvement (seeIdentify pro-poor services as priorities) because the basis will requireinformation that is being collected at this point
W h o d o e s t h i s t a s k
The CIB Working group should undertake this task but it will requireparticipation and cooperation from all service managers
The service listing can also be developed by
The service managers independentlyA specific project team set up to do this taskThe facilitator orA consultant hired to do this task
How to P roceed
1 Agree on what defines a ldquoservicerdquo2 Agree upon the information that is to be recorded for each service and or sub-
service
3 Develop the data collection method and resourcesQuestionnaire to each Director managerStaff interviewManager workshopUse financial budget costs center as a base
4 Collect the service data5 Process the data into a spreadsheet or computer file6 Return the service listing to the responsible managers for validation7 Correct the service listing8 Implement a procedure to keep the service listing updated
I d e n t i f y p ro - p o o r se rv i ce s as p r i o r i t i e s
I ns t i t u t iona l i zegt
Purpose
To identify and prioritize pro-poor services for improvement using the CIB toolkit
Why i den t i f y p ro -p oor s er v i c es as p r i o r i t i es
A pro-poor service is a service that provides the minimum basic needs of acommunity in respect of
1 Water2 Waste collection3 Sewage and sanitation4 Electricity energy5 Education6 Medical and hospital7 Housing8 Communications9 Employment or sustenance
The m in imum bas ic ser v ice leve l p rov ides
1 Access by all members of the community that need it2 A Qua l i t y output (ie fault free) that is safe hygienic and does not risk the health
of the service user3 A Time ly output that does not inhibit service access4 Pricing that is a f fo rdab le and does not inhibit service access and5 Adequate customer sa t i s fac t i on
Should any of the above services have
1 Sections of the community denied access to the service2 Outputs that in some way may risk the health or well being of the customer3 Outputs that are not delivered in a timely manner and ultimately restrict access to
the service4 Prices that are unaffordable for some in the community and ultimately restricts
their access or5 Customers that are generally dissatisfied with the service
then that service should be identified as a priority for improvement
The grading of the service seriousness should be based upon
The number of potential customers currently denied access to the serviceThe severity and frequency of incidents of poor quality of the service or incidentsof customers with related sickness or health problemsThe severity and frequency of incidents of poor timeliness of delivering theoutputs and in particular when the timeliness is so sever it equates to denial of service accessThe number of potential customers denied access to the service because it isunaffordable for them andThe frequency and severity of customer complaints about the service
The grading should be evidenced by data that has been collected for eachservice (refer earlier task ldquoDevelop a service listingrdquo)
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W h o d o e s t h i s t a s k
The CIB Working group should complete this task however the finaldecision on whether or not a specific service should be improved using theCIB toolkit will remain with the CIB Steering committee (see Approve thisCIB project within the Organize phase)
How to P roceed
1 Obtain the Service listing prepared in the preceding task2 Agree upon the definition of a ldquopro-poor servicerdquo3 Identify pro-poor services that currently have inadequate performance4 Grade these services according to their seriousness
N o m i n a t e CI B p ro j e c t s
I ns t i t u t iona l i zegt
Purpose
To decide which service or components will be the subject of a CIB project and tostate the expectations for improvement from the project
W h y n o m i n a t e CI B p r o j e c t s
The CIB Service nomination is a formal process to clearly set out theexpectations of the Steering committee in respect of improvementsrequired for a particular service
The nomination information has four important elements
1 The service or service components that is to be improved2 The expectation for improvement or the objective3 The start and end dates and4 The CIB Project leader
The nominated service needs to be very specific Nominating the service
as ldquoPublic healthrdquo or ldquoEducationrdquo will not provide adequate informationwith which the project team can focus its attention A better specificationwill be ldquoEducating the community on public health issuesrdquo or ldquoFood vendorlicensingrdquo
The expectation for improvement should be specified in quantifiable termsif possible An example may be ldquoDecrease the number of reportable foodpoisoning incidents from food vendors by 20rdquo In this way we canobjectively measure the success or otherwise of the CIB project
The start and end dates for the project need to be set relative to thecapacity of the likely team members to commence and conclude theproject Seasonal demand other projects normal work capacity and publicholidays need to be considered
The project team leader should be nominated at this time because thereneeds to be one person that holds the accountability for progressing theproject The team leader has the responsibility for marshalling the team andcommencing the CIB project with the Organise phase
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but much of thework may be delegated to the CIB Working group
How to P roceed
1 Obtain the listing of pro-poor services identified as priorities for improvement2 Decide the objectives or the expectation for improvement3 Decide the approximate start and end date4 Decide the CIB Project team leader
5 Complete the CIB Service nomination form
M o n i t o r CI B p ro j e c t p ro g re ss
I ns t i t u t iona l i zegt
Purpose
To monitor the progress of all current CIB projects so that any delays difficulties orbarriers may be dealt with or instructions provided on how to maintain the projectrsquosschedule
W h y m o n i t o r CI B p r o j e c t p r o g r e ss
As each CIB project advances it is likely that some difficulties and delays willarise Many of these will be capably dealt with by the team leader butothers may need the support of the Steering committee
We refer to the most likely problems and issues as ldquoBarriersrdquo and these aredealt with in a separate page ldquoBarriers and how to overcome themrdquo
In the early years of a CIB pilot implementation there may only be ahandful of active projects at one time but as the initiative gathersmomentum and more projects are commenced it is conceivable that manyprojects will be active at once
In the Philippines a large regional city had approximately twenty CIBprojects running concurrently
When the number of active projects exceeds ten it is time to considerreviewing their status by exception
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Exception means that where a project is running according to its originalplan and the team leader has no issues or concerns then the SteeringCommittee does not look at that project in detail
On the other hand where a project is seriously late or has some issues ordifficulties that cannot be easily resolved or it seems the projectobjectives may not be achieved or the team leader is seeking assistancethen the Steering Committee should carefully review this project andprovide the necessary assistance
The approach should be that all projects team leaders provide a monthlystatus report these reports are summarized onto a summary list oneperson reviews this list and identifies those projects that requireCommittee review A set of ldquotraffic lightsrdquo is one method of flagging therequirement for review
W h o d o e s t h i s t a s k
The CIB Steering committee completes the monitoring using updatedproject status reports provided by each CIB project team leader
Each CIB project leader should provide a Project status report on amonthly basis (or more regularly if required)
Where the Steering committee monitors only the summary report byexception the facilitator or a member of the Working group will need tosummarize all of the projects and ldquoflagrdquo those requiring Steeringcommittee review
How to P roceed
1 Have ldquoReview project progressrdquo as a standing agenda item at the regular CIBSteering Committee meetings
2 Brief each CIB project manager on the requirement to provide a monthly projectprogress report
3 Receive and collate monthly CIB project progress reports
4 Summarize the projectsrsquo status on a Summary report
5 Review each project and flag those requiring SC attention
6 Review CIB projects by exception
7 Agree on the root cause of any project problems8 Decide upon a course of action9 Write up the minutes of the meeting and issue them to all members
10 Advise the CIB project leader of the required action
B ar r i e r s an d h o w t o o ve rco m e t h e m
I ns t i t u t iona l i zegt
Purpose
To identify Barriers to the successful implementation of your CIB initiative andimplement strategies to minimize them
W h y i d e n t if y B a r r i e r s a n d o v e r c om e t h e m
Based upon a survey held at a regional conference on improving municipalservices a work session discussed Barriers and how they may be overcome
The results of the work session showed the following Barriers to be the mostcommon and these would inhibit the implementation of improvements
Individual staff performance is not measuredStaff do not have a personal training program
Managers and staff are not remunerated according to their performanceBudget allocation and justification method is weakProvincial or Central Government hold the power of decision makingManagers are not rewarded or recognized for improving performancePeers do not adequately support managers when change programs falter
These are ldquofundamental barriersrdquo to change and need to be dealt with at thewhole of municipal organization level It is not effective to deal with theseat a service level or department level because this would raise inequalitybetween those staff involved and those not
The CIB toolkit can be applied to address your priority Barriers Theapproach should be to
1 Organ ize a team to look at the Barrier(s)2 Ana lyze the Barriers particularly in completing a staff (customer) survey
3 Benchmark how other municipalities have dealt with the same issue4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff and managers to
adapt
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but in collaborationwith internal departments responsible for Human resource managementStaff training Finance and the Council secretariat
How to P roceed
1 Identify local Barriers that will definitely inhibit the successful implementation of your CIB initiative (use the Assessment of Barriers to change tool )
2 Identify the priority Barriers (those you wish to minimize in the short term)3 Decide whether or not these priority Barriers can be dealt with collectively or
individually
4 Complete a CIB Project nomination(s) to deal with individual or collective priority
Barriers
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Flex ib i l i t y i n dec i s i on m ak ing
I ns t i t u t iona l i zegt
Purpose
To delegate responsibility and accountability to managers and staff so themunicipality can operate in a flexible and responsive manner to meet the needs of its
community
W h y p u r s u e f l e x i b il i t y i n d e ci s io n m a k i n g
During the course of assisting many local governments with ContinuousImprovement and Benchmarking it has become evident that manygovernments are constrained by the lack of documented policy andprocedures poor staff training and limited delegation of authority andaccountability
In many cases simple decisions are not taken by the staff officer dealingwith the issue because they are either unsure of the correct decision tomake or do not have the authority or are not prepared to take the risk of a decision
In the end the decision is moved up the hierarchy of management andinevitably ends up with the most senior manager who is overwhelmed bythe numerous requests being made
Decision making then stalls and the customer becomes dissatisfied
A better model for fast and flexible decision making is
Have the policies of the government clearly documented so allmanagers and staff know the major business rules of theirservice (these may be documented as service specificationsservice charters or government by-laws)
Have all business processes clearly documented so that all staff
know exactly how to deliver a service and in particular whatdecisions they must make in respect of exceptional events orcircumstances
Train all staff in the processes they personally deliver orconduct ensure they know exactly how the process shouldoperate and the manner or method of their decision making toaddress exceptional conditions
Delegate decision making to do so to the lowest level in theorganizational structure that is commensurate with good riskmanagement knowledge skills age intellectual capacity andmaturity
Provide authority to the staff to make their decisions based uponthe level of delegation determined above
Encourage staff to make decisions on their own without referralto their superior but assist them to do so during their earlyexperience and
Monitor staff decision making using performance metrics orinternal audit programs to ensure decisions are made within thepowers of delegation and decisions are made correctly
The objectives of this model are
Customer requests are dealt with in the minimum amount of time
Decisions are made by the staff member closest to the actual request ortransaction and who is most knowledgeable about the detail of thetransaction
Decisions are made correctly and
The municipality is not put at risk in respect of
FraudCorruptionLitigationFinancial loss orEmployee or customer accidents or injury
W h o d o e s t h i s t a s k
The Mayor Chief Commissioner or Chief Executive should undertake thistask
They may seek assistance from the CIB Working group or the HumanResources Branch of the organization
How to P roceed
1 Develop a model for flexible decision making2 Undertake an audit to determine the municipalityrsquos level of flexibilityresponsiveness delegation and accountability
3 Review the current legislation governing decision making powers and the degree of delegation that is possible
4 Develop a policy that requires flexible decision making underpinned withappropriate responsibility accountability and authority
5 Develop an implementation plan to deploy the above policy6 Implement the plan7 Repeat the audit to determine the improvement in the municipalityrsquos capacity for
flexibility and decision making
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Bu i l d up i n t e rna l CI B capac i t y
I ns t i t u t iona l i zegt
Purpose
To build internal capacity to conduct CIB projects quickly and effectively so that themunicipality can continuously improve its services efficiently and effectively
W h y b u i l d u p i n t e r n a l CI B c ap a ci t y
The capaci ty of an organization to Analyze a service identifyopportunities then implement those opportunities is often mistakenlyunderstood to be simply a set of analysis skills
In fact the capaci ty of an organization to improve includes
InformationSkills in analysis and innovationA culture of consultation and open communicationProject management skillsDocumented procedures and instructionsPublic information or public accountability andSupportive financial and performance monitoring systems
To ensure CIB projects are conducted in an efficient and effective mannernot only do the CIB teams need to have the technical skills to complete aCIB project but they must also operate within a supportive culture andstructure and have appropriate information methods and systemsavailable to them
Where the underlying capacity to change weakens or does not exist in thefirst place then corrective action or improvements need to be commencedso that CIB projects have a better chance of success
To deal with these capacity weaknesses you can apply the normal CIBtoolkit and address your priority weaknesses using a CIB project
The approach should be to
1 Organ ize a team to look at the Capacity weaknesses2 Ana lyze the weaknesses particularly in completing a customer survey3 Benchmark how other municipalities have dealt with the same weakness4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff managers
council and systems to adapt
The tool ldquoAssessment of current capacity to improverdquo is provided as anassessment framework or audit check list to facilitate your CIB Steeringcommittee to assess your capacity on a regular basis We suggestannually so that improvements or weaknesses can be monitored for theirchange
The above assessment tool can be altered to meet your own needs and isnot meant to be a prescriptive list
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task
H o w to p r o c e ed
1 Complete a regular assessment of the municipalityrsquos capacity to deliver CIB
projects (use the Assessment of Current Capacity to Improve tool)
2 Identify priority capacity gaps that need to be improved in the short term3 Decide whether or not each priority gap can be dealt with as a CIB project
4 Complete a CIB project nomination for those gaps that can be addressed as a CIB
project
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Appo in t t he Fac i li t a t o r
Preparegt
Purpose
To appoint a capable and dedicated individual who will fully support your CIB team
members in their projects The facilitator will be their coach mentor and trainer
W h y d o y o u n e e d t o a p p o in t a f a c il i t at o r
There are always day to day issues that arise for people working on CIBprojects
Although a lot of answers can be found in the CIB Learning toolkit thereare times when people need to refer to someone who is more skilled andexperienced in CIB than themselves This is the role of the facilitator
The facilitator role can be as a coach mentor trainer or leader dependingon the circumstances It needs to be someone who is familiar with the CIBimplementation process and the tools and techniques used and who is
keen to help others through the process
W h o d o e s t h i s t a s k
The Accountable officer should appoint the facilitator
H o w to p r o c e ed
1 Specify the position of Facilitator - see the Role guide provided
2 Identify a short list of suitable candidates3 Interview candidates and assess their suitability4 Appoint the Facilitator5 Communicate the appointment to the organization
T i m e
This task should take between two and four weeks
Pl a n p i l o t CI B i m p l e m e n t a t i o n
Preparegt
Purpose
To develop a plan for up to three pilot CIB projects to enable evaluation of the
approach and modification to suit the organization
W h y p l a n a p i l o t
Before a municipality embarks upon a major initiative such as ContinuousImprovement and Benchmarking the Mayor and council must be confidentthat the effort and resources will yield benefits that are practical andsustainable
To develop this level of confidence we recommend you run several CIB pilotprojects
They will provide evidence of the effectiveness of the approach You will alsolearn how to modify the approach to best fit your organisation
We expect that every effort will be made to ensure these pilot projects dosucceed and you can apply the CIB process to more projects with widerbenefits
To get the most out of the pilot projects there will be more tasks tocomplete than the pilot projects themselves you will need to brief theMayor and council you will need to use the media to promote yoursuccesses and you will need to update your managers so they can see thebenefits of these improvements
W h o d o e s t h i s t a s k
The CIB Working group will develop the Pilot Implementation plan and seek its
endorsement by the Steering Committee
How to P roceed
1 Read the Pilot Implementation Plan guide
2 Agree the objectives of running a small number of CIB Pilot projects3 Nominate the services to be the subject of the Pilot projects and the CIB project
team leaders4 List the tasks needed to complete the CIB Pilot projects5 Agree start and finish dates for each of the major tasks6 Agree the financial resources to fund each pilot project7 Document a funding request for the CIB Pilot Plan
8 Submit the Plan and funding request using the Pilot Implementation Plan guide to the
Steering Committee for their endorsement9 Commence the approved Pilot projects
T i m e
This task should take about two weeks
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Organ ize
Purpose
To organize an individual CIB project
Why p lan i nd i v i dua l CI B p ro j ec t s
All CIB projects work best with a plan
Individual project team members will better understand what tasks theyneed to complete when these tasks need to start and when they need to
finish Some tasks are quite independent whereas others are dependantupon or rely upon other tasks to be completed before hand
The CIB Steering committee will also want to know how your CIB projectis progressing and whether or not it will succeed in its objectives
After the plan is approved by the Steering committee the CIB projectteam members will all have a clear understanding of their roles the tasksthey will complete the priority the plan has over every-day work and theexpectations of the CIB Steering Committee
W h o d o e s t h i s t a s k
The CIB Project team leader will plan the project with the help of the Facilitator and
the Working group
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Review the Service nomination from the Steering Committee3 Identify key stakeholders in the service4 Identify other initiatives that may impact this project5 Propose the project team members and confirm their availability6 Propose a resource budget
7 Fill in the details using the CIB Project Plan
8 Submit the proposed project plan to the Steering committee
9 Read the team leaders guide to Getting the best out of your team
T i m eComplete this task in the first week of the project
Analyze
The purpose of the Analyze phase of a CIB project is to investigate the currentperformance of the service and find out the customers and communitys views on theservice delivery
The Analysis phase involves six tasks
1 Define the service2 Understand the service3 Measure the service4 Survey the customer5 Consult the community6 Investigate problems
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Def ine th e serv i ce
Analyzegt
Purpose
To ensure the team focuses on improving the service processes that have thegreatest impact and to ensure the project
Why de f i ne t he s er v i c e
A service is made up of many processes and it is important for the teamto focus on the most important processes that when improved willcontribute most to the objective
There are three requirements you need to consider when defining aservice
1 The level of detail must be enough to ensure the team members have a clearunderstanding of what processes are to be addressed by this project
2 The scope of the project should be such that you can complete all of the phasesup to the Innovate phase within three months and
3 The scope must include those processes that have maximum impact on theobjective of the project
As an example suppose the nominated service is ldquoSolid wasterdquo Thisservice includes the following service processes
Educating the public on waste recycling and disposalCollecting wasteTransferring wasteLand filling wasteWaste separation and recyclingRehabilitation restoration or reclamation of land fill sitesMaintenance of waste collection vehicleMonitoring for littering and dumpingWarning and prosecution of litterers and dumpersCharging and collecting fees for some collection servicesRehabilitating ldquohot spotsrdquo or known dumping sites
It is clear from the scope of the processes that it is not possible to
analyze review and innovate every service process of ldquosolid wasterdquo withinthree months In addition the service may be delivered across a numberof regions or towns and there may be also a distinction between domesticwaste commercial waste and industrial waste
To scope the project so that it can be completed within three months theservice scope needs to be scaled accordingly For example in 2000 thecity of Colombo Sri Lanka embarked upon a CIB project to improve ldquoSolidwasterdquo Their scope included
Solid waste collection andEducation of the community inUnder-serviced settlement areas
If the team chooses to only focus on a limited number of processes within
the service then it will be necessary to go back to your Steeringcommittee and confirm with them the actual scope of this project and to
assure them that you can complete the Innovate phase within threemonths
W h o d o e s t h i s t a s k
CIB Pro jec t t eam members do th is t ask
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Review your CIB Project plan
3 Research what the service entails using the Service definition worksheet
4 Define the service processes and rate their general performance and importance
using the Process selection worksheet
5 Select the service processes to be the subject of this CIB project
6 Define the chosen service processes using the Process definition worksheet
7 Verify the chosen scope can be completed within three months by reviewing theCIB project plan and
8 Seek Steering committee endorsement of the Updated CIB project plan and yourservice process selection
T i m e
Complete in week 1
Unders tand t he se rv i ce
Analyzegt
Purpose
To build the teams knowledge of how the service operates what the transaction flowsare like what operational and financial risks there may be and what are theopportunities for improvement
W h y d o w e n e e d t o u n d e r s t a n d t h e s e r v ic e
To effectively identify improvement opportunities it is important to developa thorough understanding of how the service operates and what theprocesses are today
It is particularly important to identify problems with the service Forexample
In one City out of 80 garbage trucks that were in the depot only 20 truckswere operational The other 60 failed because of
No spare partsMix of truck brands so a range of spares was not affordablePoor preventive maintenanceOverloading trucksPoor driver and user skills resulting in damage andNot enough resources to repair trucks due for major overhaul
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Another C i t y looked a t the w ay the new Ci t y Ha l l r ecep t ion a reaopera ted and found
There were no signs to direct visitors to departmentsUnsightly commercial advertisements were pasted to the front doorThe guard did not have anywhere to store his belongingsThere were no short term parking bays for visitorsVisitors could roam freely around the building - a security issueA toilet did not have a closable doorAn old unused storage cabinet was dumped in a cornerAn employee was asleep at her desk and
The furniture was old and broken and not in keeping with the new City Hallbuilding
W h o d o e s t h i s t a s k
CIB Pro jec t team m embers do th is in co l labora t ion w i th a sma l lse lect ion of staf f f rom the service area
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Brief the service staff and advise that some staff will be interviewed by theproject team
3 Plan the work ahead how it will be conducted who will be interviewed how
records will be kept of the findings and what photographs may be needed4 Arrange the interview schedule5 Interview service staff walk the process photograph the process inspect
documents and forms role play the customer using the service questions
6 Process map the service processes using the Process mapping worksheet
7 Verify you have covered off all of the items using the check list
8 Document your opportunities for improvement9 Thank the service staff for their participation and advise them on the projects
next tasks
T i m e
Complete in weeks 2 and 3
Measure t he se rv i ceAnalyzegt
Purpose
To gather factual information to measure the performance of the service or process
W h y m e a s u r e p e r f o r m a n c e
To prove using empirical evidence the current performance of theservice
People often assess the performance of a service by the way they feelabout it Sometimes they feel it is performing well other times theymay feel it is not
Feelings are not a good way to judge how good a service isperforming The outcome of the service is a far more important measure of performance For example a city may have an extensive vaccinationprogram and people may feel it is effective but if the incidence of thedisease is not declining there should be concern over the effectiveness of that vaccination program
Empirical data (that is verifiable facts) is a much better way of measuringservice performance For example
Staff in a city in India had for years felt that the city was missing out on a lot of property tax After collecting empirical data it was found that only 30 of property tax due was actually collected within one year This evidence was enoughto cause the city to establish an improvement project to tackle the problem
By collecting empirical evidence and reporting the results to the MayorCouncil the management team service staff and even the public it is verylikely that decisions will be made and improvement action will happen
The seven measures of performance are
1 Objective Goal2 Quality3 Timeliness4 Satisfaction
5 Affordability6 Access7 Cost
W h o d o e s t h i s t a s k
CIB Pro jec t t eam members do th is t ask Sometimes the team will needinformation from computer files or other storage systems and assistance may berequired from the people responsible for those areas
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Confirm the Process (Service) delivery model3 Select the most important inputs and outputs to measure and their measurement
aspects
4 Define the measure using the Performance measure definition worksheet
5 Source the data
6 Name the performance measure title7 Collect the data8 Report the measure and your findings
T i m e
Complete by week 6
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Su rve y cu st o m e rs
Analyzegt
Purpose
To obtain a clear understanding of the customersrsquo opinion about the service
performance
W h y s u r v e y t h e c u s t o m e r
Often there are differences between the service provider and the customerabout the level of service performance
The only way to really understand how well the service is performing is tosurvey the customer and ask their views on how well the service meetstheir needs
Another reason for surveying the customer is that it gives you theopportunity to explore options with the customer to understand what theirviews may be on the options presented As an example
In 2002 the city of Bangalore India was looking at options on financing therebuild of its public toilet facilities One option was to charge a fee There wereconcerns about whether people would accept the fee so the City carried out asurvey of prospective customers The majority of people surveyed said theywould be prepared to pay a modest fee With this response the City embarkedupon a major rebuilding program and all users of the public toilets now pay asmall fee that sustains the Toiletrsquos daily maintenance and ongoing operations Bysurveying prospective customers the City was able to better assess the option of imposing a fee
W h o d o e s t h i s t a s k
CI B P r o j e c t t e a m m e m b e r s d o t h i s t as k I n s o m e c a se s o t h e r p e o p le m a y b es e co n d e d t o t h e t e a m t o h e l p c a r r y o u t t h e s u r v e y F or e x a m p l e y o u m a ycons ide r us ing an N GO un i ve rs i t y s tuden ts o r casua l emp loyees
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Design the customer survey using the Survey the customer design worksheet
3 Prepare the questionnaire using the provided template
4 Test the questionnaire5 Conduct the survey6 Analyze and report the results
T i m e
Complete by week 6
Co n su l t t h e co m m u n i t y
Analyzegt
Purpose
To obtain a clear understanding of the communityrsquos opinion and support about issues
W h y c o n s u lt t h e c o m m u n i t y
The Community consultation task is about surveying the wider communityon broader issues that may not necessarily be service related For example
A c o u n ci l m a y w i s h t o t e st t h e c o m m u n i t y s v i e w s a b o u t w h e t h e r i tshou ld inves t in comm erc ia l act i v i t ies to genera te add i t iona l incom e
Some questions we may consult the community about include
Would the community pay additional fees for additional servicesWould it be acceptable to increase property tax to pay for improved servicesWould the community accept a private venture to deliver some servicesWould the community accept the municipal government investing in commercial
venturesWould the community accept a change in by-laws traffic flows parkingrestrictions zoning regulations or streetscape policy such as the removal of encroachers
All of these questions could be answered by the City council but a goodcommunity consultation process will yield responses to issues that are notpolitically biased and will highlight the majority view and intensity of feelingabout issues
W h o d o e s t h i s t a s k
CIB Pro jec t team m embers do th is task Other people may be seconded tothis team as required For example you could use an NGO professional consultationfacilitators a media outlet or media business or a professional body or association for
this purpose
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Determine the consultation design using the Community consultation design worksheet
3 Prepare and issue information4 Promote the consultation5 Conduct the consultation program6 Analyze and report the results
T i m e
Complete by week 6
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I n ve s t i g at e p ro b l e m s
Analyzegt
Purpose
To build the teams knowledge of underlying or root causes of service problems andidentify opportunities for improvement
Why i nv es t i ga te p rob lems
To identify improvement opportunities you must first understand theunderlying problems
By following the service process along and making a Process map youwill understand how the process works and note some improvementopportunities
The team can also use two tools to probe behind the obvious problemsand find out the underlying causes
Fishbone diagram
Why-Why diagram
Your team can then document what it sees are the most important rootcauses and opportunities for improvement and take them on to theproblem-solving phase - Innovate
W h o d o e s t h i s t a s k
CIB Pro jec t team m embers do th is in co l labora t ion w i th a sma l lse lect ion of staf f f rom the service area
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Plan several problem-investigation sessions with service staff3 Choose the root cause analysis tool - Fishbone or Why-Why - best suited to your
team and the service problem being investigated4 Conduct the analysis
5 Record the analysis on the Fishbone diagram or Why-Why diagram form depending
on which analysis you used6 Verify the analysis by having a review session later with service staff and by
checking on key data to confirm which root causes are most important7 Document your opportunities for improvement8 Thank the service staff for their participation and advise them on the projects
next tasks
T i m e
Complete by week 6
B e n ch ma r k
The purpose of the Benchmark phase is to provide the CI team with insightand an understanding of how other organizations not just municipalitiesdeliver their services of a similar nature and how they may have improvedtheir services over recent years
W h y B e n c h m a r k
This insight and understanding is important to the team as it progressestowards developing its recommendations on how to improve your servicesIt is very difficult to ldquocome up withrdquo innovative solutions to service issuesand many have tried a range of solutions so it is faster and more efficient
to take account of what other people have done and to consider theirexperiences in your local context and from that develop your ownrecommendations
Benchmarking therefore is the sharing and comparing of service deliveryprocesses service standards improvement solutions and the barriers thathave been encountered and how they have been overcome
Benchmarking can look at a range of service delivery issues including
1 How available the service is or what access the residents have to the service2 How affordable is the service and what prices are charged for the service3 Whether or not the service is subsidized by other governments or the private
sector4 How fast the service is delivered to the customer5 How efficient the service is delivered in other words what does it cost6 The Quality of the service in terms of faults hygiene environmental sustainability
and social responsibility7 How the service actually operates8 What computer applications are used for the service how IT is used9 What procedures or instructions are used to train and guide staff and
10 What legislation or policies exist to control the service
The Benchmarking phase involves five tasks
1 Identify what to Benchmark2 Research best practice providers3 Develop the Benchmarking approach4 Negotiate with Benchmark partners5 Compare with partners
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I d e n t if y w h a t t o b en c h m a r k
Benchmarkgt
Purpose
To identify what aspects of your service you wish to Benchmark
W h y i d e n t i f y i t e m s f o r B e n ch m a r k i n g
Benchmarking is a valuable technique to discover innovative ideas thathave been used by others
Ideas are hard to come by and even harder to test revise prove and putinto practical operation Therefore you need to focus your Benchmarkingefforts on the important items within a service to improve
Identifying what to Benchmark is an important first step because it helpsto focus your efforts on the most important issues to improve and notwaste time on those that may only return a lower benefit
Also Benchmarking partners often have limited time to participate in a
program therefore you need to make the most out of your Benchmarkingopportunities To do this it is important to identify the most importantissues that you need assistance with
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Review service performance processes issues problems and root causes andwhether or not the desired outcome is being achieved
3 List all the issues you wish to focus Benchmarking upon using the Topic selection
for benchmarking worksheet
4 Score then rank the issues list from most important to least important using theabove worksheet
5 Decide upon the most important topics you want to Benchmark
T i m e
Complete by week 7
Research b es t p rac t i ce p rov ide rs
Benchmarkgt
Purpose
To discover who is delivering a similar service that you believe is better thanthe service you are currently delivering
Why res earc h bes t p rac t i c e p rov ider s
Once you have decided what to Benchmark it is important to gain anunderstanding of who delivers this service in the best possible way
The best way may not necessarily be the same as your local contextnevertheless by looking at better service models you will gain anunderstanding of the possibilities and then at a later stage considerwhether or not you will adopt these features in your own context
For example for a service such as ldquoRoad maintenancerdquo there will be privatecontractors around the World that offer road maintenance as a service andyou may know of other government departments that also maintain similar
infrastructure such as the Department of Aviation maintaining aircraftrunways communications systems accounting systems etc
Some possible Best Practice examples are
Service Possible Best Practice providers
Public health services Makati City Philippines
Medical clinics Cebu Philippines
Parks and gardens maintenance Kandy Colombo
Street vendors Kuantan Malaysia
Home and Community Careprograms
Australian Federal Government
Public toilets Bangalore India
Customer service reception Local Bank Insurance company
Cash receipting and transactionprocessing
5 Star hotel retail shop airline office Utilityoffice Post office
Metering service consumption andbilling customers
Mobile telephony service providers Rank XeroxCredit card providers
Issuing property tax notices andcollecting revenue
Vehicle registration within Transport Dept
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Discuss the topics considered for Benchmarking3 Brainstorm research potential Best Practice providers in your own city state
country World4 Identify a shortlist and investigate more closely how they deliver their service by
using the Benchmarking partner assessment scoresheet
5 Identify those potential Best Practice providers you wish to approach fornegotiation
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D e vel o p t h e B e n ch m a rk i n g a p p ro a ch
Benchmarkgt
Purpose
To decide the specific Benchmarking approach to be taken considering theBenchmarking topic and the potential Benchmarking partners
W h y d e v e lo p a b e n c h m a r k i n g a p p r o a ch
There are a number of different methods to Benchmark your services withyour Benchmarking partners This task is about deciding on the bestmethod to conduct the benchmarking exercise
The ldquoBest methodrdquo will be
Quick and easyFully effective and provide you with valuable and useful informationEconomical to conduct without the need to incur large expensesBeneficial to your benchmarking partners as well as to youInteresting and enjoyable to carry out
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Score your Benchmarking study needs using the Benchmarking study needs matrix
3 Choose the best approach for the Benchmarking by comparing your needs with
the Benchmarking model matrix best fit tool
4 Develop an initial Benchmarking study plan using the Benchmarking plan worksheet
5 Document the agreed approach and confirm potential Benchmarking partners
T i m e
Complete by week 7
N e g o t i at e w i t h B en ch m a rk i n g p a r t n e rs
Benchmarkgt
Purpose
To negotiate with a selected number of potential Benchmarking partners toseek their participation in a Benchmarking study of a specified service using
a specified approach
W h y n e g o t i a t e w i t h B e n ch m a r k i n g p a r t n e r s
You need to negotiate with potential partners so that each party knows whatis expected and agrees to the approach you wish to take
A potential Benchmarking partner will have a number of questions toconsider including for example
What benefit would there be in getting involvedWhat information forms or documents could I use to improve my own processesDo I have the people or time to devote to thisWhat will it cost me to get involvedWhat is the process what would I be required to do
How difficult will it be to collect performance informationWill I be giving away classified information and will it be used for any otherpurpose
Your role when approaching a potential partner is to be ready to answerthese questions You must explain very clearly the Benchmarking approachthat you have chosen and how the Benchmarking partners will participate inthis approach
1 Complete the Training module read the guide slideshow and assessment
2 Agree on the organisations to target for negotiation3 Identify who is the best person to talk to and write to them introducing the
Benchmarking opportunity and seeking an initial meeting4 Prepare the Benchmarking information package5 Meet with the potential partner outline the approach present the Benchmarking
package and answer any questions they may have
6 Modify your Benchmarking approach to accommodate their concerns or issues7 Prepare the Benchmarking partners letter of agreement and Benchmarking code of
conduct
T i m e
Complete by week 7
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Co m p a re w i t h p a r t n e rs
Benchmarkgt
Purpose
To discover how your Benchmarking partners deliver their service andwhat service performance they are achieving
W h y c o m p a r e w i t h p a r t n e r s
To find out how your service performs compared to theirs to identifyimprovement ideas
Benchmarking with partners provides you with insight on how others
Set service standardsMeasure service performanceAcquire service inputsDeliver a serviceOvercome service problemsMonitor service outputs and outcomesManage their service
A good example occurred in Melbourne Australia where a number of localgovernments benchmarked their diversified fleet operations Theycompared servicing and operating costs for their respective fleets andfound that one fleet operator had lower operating and repair costs than theothers
By investigating further they discovered the lower costs were due to usingone supplier as the source for all spare parts and consumables and thatsupplier had a lower pricing structure compared to the original equipmentmanufacturers
The other fleet operators dealt with the original equipment supplier butupon realizing that the same parts could be sourced from an independentsupplier they changed their source of supply with resulting lower costs
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Hold the first meeting to confirm the Benchmarking objectives approach tasksschedule and participants
3 Update the Benchmarking plan4 Undertake the steps agreed to in the Benchmarking plan
T i m e
Complete by week 10
I n n o v a t e
The Innovate phase is the point at which you take all of your hard workfrom Analysis and Benchmarking and develop your own ideas andrecommendations on how to improve your service
I ssu e s co n cern i n g i n n o va t i o n
There are a number of issues that you must understand before youcommence your recommendations They are
To have a recommendation accepted and endorsed by management and councilthe recommendation must be affordable politically acceptable clearly benefit the
customer and practical to implementWith regard to ldquoaffordabilityrdquo it is not always the case that your municipality is theonly source of funds to pay for a service There are many options including askingthe customer to pay a fee obtaining private sector sponsorship and obtainingCentral Government support In most cases if you think hard enough about how tofund a new service you will find an external funding source Therefore do notassume at this point that thr recommendation is unaffordableWhen a CI project team is made up of a mix of staff outside of the service deliveryunit there may be reluctance from the service manager to accept yourrecommendations To get the service manager to be supportive of therecommendations and to implement them you will need to ldquosellrdquo yourrecommendations and convince the service manager that it will benefit them asmuch as the customer The task of ldquosellingrdquo your recommendations to the servicestaff can be difficult and time consuming so donrsquot underestimate the effort this willtake Make a determined effort to involve the service manager in this phase andseek their endorsement and support of the recommendations andThe recommendations implemented in the first instance may not work perfectly be
flexible in the acceptance rate or take up rate of your recommendations andaccept constructive criticism in the short term and be prepared to adapt
The Innovate phase involves four tasks
1 Identify preferred solutions2 Recommend improvements3 Secure funding4 Approve CIB Implementation
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I d e n t i f y p re f e r re d so l u t i o n s
I n n o v a t e gt
Purpose
To select the best opportunities for improvement
Why i den t i f y p re fe r r ed s o lu t i ons
You may find many opportunities from your Benchmarking study but youneed to identify the ones that will achieve the greatest benefit
Criteria to use to judge the various opportunities are
It will clearly improve the service to our residents in terms of timeliness qualityaccess affordability and or their satisfactionIt is affordable and within the financial capacity of our municipalityIt can be implemented quicklyIt is technically feasible with our current technology or we can acquire thetechnology to implement the changeIt will be easy for our employees to adapt to the change
Assess opportunities and rank them using the above criteria The oneswith the highest score should be those worth pursuing in the immediatefuture
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 List all of the most important opportunities using the Advance a solution worksheet
3 Develop solution strategies4 Score the solutions and rank them from highest to lowest5 Review the solutions for illogical results6 Agree the preferred solutions
T i m e
Complete by week 11
R e co m m e n d i m p ro ve m e n t s
I n n o v a t e gt
Purpose
To present your findings and recommendations for improvement to yourSteering committee for their endorsement
W h y r e c om m e n d i m p r o v e m e n t s
Solutions can sometimes require significant investment so it is importantthat proposed solutions be approved by the Steering Committee beforemoving on to the next phase
To maximise the chances of the Steering Committee approving your workyou need to present a well thought out report that helps the reader clearlyunderstand your thinking and analysis
Two tools are useful here
Impact Assessment
Barrier Analysis
Your team can then present its case in a clear and easy to understandformat which will enhance the chances of approval
How to P roceed
1 Complete the Training read the guide slideshow and do the assessment
2 Agree the purpose of the report
3 Agree on the report index using the Report template
4 Collate the preferred solutions
5 Develop an implementation plan using the Implementation plan worksheet
6 Estimate the implementation costs and benefits using the Cost budget worksheet
7 Complete an Impact Assessment using the Impact assessment worksheet
8 Complete a Barrier analysis using the Barrier analysis worksheet
9 Draft the report using the Report template10 Quality check the draft report11 Present the report to the Steering Committee
T i m e
Complete by week 11
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Secure fund ing
I n n o v a t e gt
Purpose
To secure the funding necessary to pay for the proposed improvements
W h y s e c u r e f u n d i n g
Most service improvements will require some additional funding to pay forimmediate changes such as new facilities new equipment and newsupplies
Ongoing costs may also increase to pay for the improved service to morecustomers
Funding may come from many sources such as private sector sponsorsdevelopment agencies NGOs state and federal governments financehouses and from internally being the local government itself
To secure new funding from any of these sources you will need to present
a proposal that outlines your funding requirements plus how the funderwill benefit from the arrangement
It is unlikely that a funder will provide new funds for an improvedmunicipal service unless they are satisfied that
The improved service is a real requirement of the communityThe improved service can be implemented with the funds requestedThe local government has the capacity and skills to implement the new serviceThere will be a benefit to the funder in terms of recognition or exposure andThe municipality has the financial capacity to fund the service over the longerterm and to repay any related loans
This task will address these issues by preparing the appropriate documentsfor presentation to the identified funding sources
W h o d o e s t h i s t a s k
CIB Project team members do this in collaboration with the FinanceDepartment of your municipality
H o w to p r o c e ed
1 Complete the Training read the guide slideshow and assessment
2 Develop a cash flow forecast you may use the Cash flow template as an example
3 Prepare a financing proposal4 Seek an interview and negotiate the funding arrangements5 Document the funding agreement6 Update the implementation plan
T i m e
Complete by week 12
A p p ro ve CI B I m p l e m e n t a t i o n
I n n o v a t e gt
Purpose
To seek final approval from your Council to move ahead with the implementation of thenew or improved service
W h y a p p r o v e t h e C I B i m p l e m e n t a t i o n
Where the proposed improvements are significant or may affect manyresidents or require substantial funding it is likely that your Council willrequire notice of the proposal and will expect to have some input
You may also have limited authority to approve borrowings or spend moneyon capital items
Generally approval will be required from Council to advance theimplementation of a significant change to any service or infrastructure asset
Council will require all the information necessary for it to make a thorough
consideration of the costs and benefits risks and assumptions and the longterm sustainability of the service and the required funding for it
For this to happen the CIB Project team will need to firstly prepare a formalproposal and will likely follow this with an amended proposal setting outclearly how each of the Councillors objections or concerns have beenaddressed
W h o d o e s t h i s t a s k
The CIB Project team members complete this task with assistance from the Councilsecretary
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Put your proposal on Councilrsquos agenda
3 Consider their likely objections using the Council members and their likely objections
worksheet
4 Prepare your proposal5 Issue your proposal to Council members
6 Amend your proposal to accommodate Council changes using the Council members
amendments worksheet
7 Seek Councilrsquos endorsement
T i m e
Complete by week 12
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I m p l e m e n t
The Implementation phase of a CI project is where you put your recommendationsinto action The CI project team may carry out the implementation work but if theservice is a large service such as solid waste collection then a ldquoChange teamrdquo thatis made up of supervisors and staff from within the service unit may carry out theimplementation tasks
I s su e s w i t h t h e i m p l e m e n ta t i o n
People have a natural reluctance to change the way they are used to andto take on additional risks that a change may not work well that mightreflect on their own capabilities
There are a number of potential issues and difficulties that you shouldconsider before you commence the Implementation phase they are
There will be a natural reluctance to change so to counter this reluctance youneed to get the service staff involved very early in the discussions about how theimplementation will be planned and executedTo get service staff committed to the planned changes they will need theopportunity to put forward their own views on implementation difficulties and thepossible increase in their work load in the short term involve them in the earlydiscussions and acknowledge their concernsNo change program is implemented smoothly and without problems explain tothe service staff that we will encounter problems and failures but also that wehave the skills and the determination to overcome these short term issues and
we will succeed in improving our serviceImplementing a change program can be complex with many actions takingplace at once and many people involved Some actions may be dependant uponothers and some actions may be critical to the success of the program To keepall of these actions under control and to ensure each person understands theirrole and responsibilities an Implementation plan is essential The plan needs tospell out the tasks required the deliverables or outputs when they need to bedelivered and who is responsible for themImplementing change requires staff to be trained in the new process and to begiven adequate information so that they understand what they need to dodifferently A quick verbal instruction is definitely insufficient and staff should beprovided with written instructions diagrams thorough training a chance topractice their new procedures acknowledgement they are doing the new job wellor constructive criticism delivered in a positive manner Reprimands and opencriticism is definitely to be avoidedCustomers as well as service staff may need to be trained in the way they usethe service issues of paying a fee hygiene completing documentation correctly
and taking on some additional responsibilities may all play a part in the newservice
At the end of the implementation involved staff should be clearly recognized fortheir hard work and dedication to the new service this is their reward and they willbe more satisfied with their careers in your municipalityLastly the media plays a large part in communicating with the customers (thismay assist you in training the customer) and externalizing the benefits of the newservice (this may assist council in their new elections and make the tax payershappy with their financial support for pro-poor services) so it is best to keep themedia updated with your progress and to seek their support by them reporting thepositive improvements you have made in your service delivery
The Implement phase involves the following eight tasks
1 Build the implementation team2 Involve managers and staff 3 Plan the change program4 Document service standards and procedures5 Deploy procedures and train staff 6 Train customers and suppliers7 Recognize and reward success8 Update the media
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B u i ld t h e i m p l e m e n t a t i o n t e a m
Purpose
To build an implementation team that has the skills knowledge and capacity to carryout the implementation tasks according to the schedule
W h y b u i l d a n i m p l e m e n t a t i o n t e am
An implementation team will be required
1 Where an improved service covers a large territory or2 there are many tasks to be completed in a short period of time or3 the current CIB Project team does not have the capacity or skills to implement
the new or changed service
Team membership will depend on the implementation tasks and the skillsneeded to carry them out successfully
The team members need to be selected and approved and they needtraining and support to carry out their tasks correctly
With a good Implementation team the new service should be a success
Some Implementation tasks that may run concurrently are
Amendments to computer programsEducating the community on the service changeTraining service delivery staffPrinting service brochures forms documentsInstalling new utilities and services such as power water gas sewageDocumenting new proceduresMaking changes or upgrades to infrastructure such as counters yards depotsbuildings schools gates meters offices reception areas doors etc
In addition to the above list these Implementation tasks may also behappening concurrently in different and disbursed locations
Therefore it is likely that you will need an Implementation team tosupervise and manage all of these tasks
W h o d o e s t h i s t a s k
CIB Project team members do this in collaboration with the managers of theprospective Implementation team members
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Agree the Implementation strategy3 Select the team members4 Brief the team on the Implementation5 Consider the teamrsquos requests6 Provide team members with individual plans and documents7 Monitor team progress and support the Implementation
I n vo l ve m a n a g e rs a n d s t a f f
I m p l e m e n t gt
Purpose
To raise the awareness and knowledge of all affected managers and staff so they willsupport the Implementation
Why i nv o l v e m anagers and s ta f f
When people understand why a new service is being implemented and howit directly affects them they will be more comfortable with theImplementation process and will not resist the change as much
W h o d o e s t h i s t a s k
CIB Project team members will do this task but in collaboration with thesenior managers of the service or section
It is important that the senior management team be seen to support the
changes If the change is significant a senior management meeting chairedby the Mayor or Commissioner may be preferred
How to P roceed
1 Determine the service staff that needs to be briefed on the Implementation2 Prepare the briefing materials3 Organize venues questionnaires input forms presentation materials facilities
and presenters4 Promote the briefing event and issue invitations to staff5 Hold the briefing event and seek staff inputs6 Collate and consider all staff inputs7 Amend the Implementation plan if necessary
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Plan the change p rog ram
I m p l e m e n t gt
Purpose
To develop a detailed plan of tasks and their timing so the Implementation isthorough and concludes according to the overall schedule accepted by Council
W h y p l a n t h e c h a n g e p r o g r a m
In some cases the Implementation plan that has been prepared to-datehas been to satisfy the feasibility and affordability question Organizing anImplementation team will also require an Implementation strategy andsome planning information
However these plans may not be in sufficient detail that will provideadequate information to the team members so they can complete the taskand deliver the outputs according to the needs of the new service
Additional information will likely be needed and may include
Defining lower level tasks and specific outputsExample outputsSketches or plans of a changed facilityRough outline of a new form or documentRough flowchart of a new computer programPhotographs of a similar installation orA map showing the boundaries of the project
The level of detail should be equal to the degree of management andmonitoring that is necessary to minimize the risk of a task being faulty orlate and the degree of direction necessary to ensure the task is completedproperly
W h o d o e s t h i s t a s k
Where a new service is being implemented concurrently in many areasthe CIB Project team should plan a Change program
Where there is some latitude or decision making at the local level theplanning should be done by the Implementation team at the local level
How to P roceed
1 Determine whether or not a Change program needs to be defined at the locallevel or the central level
2 Assign responsibility to develop the Change program3 Develop the Change programs (detailed implementation plan)4 Verify that all Change programs are consistent with the overall Implementation
plan finish dates estimated resources and costs5 Approve the detailed Change programs6 Encode the Change programs with a Version control and or approval date and
the name of the approver
Document se rv i ce s tandard s andprocedures
I m p l e m e n t gt
Purpose
To document the service standards and operating procedures of the improved serviceso that service staff and customers have a consistent understanding of how the servicewill operate and what performance level is expected
Why doc um ent s er v i c e standards and p r oc edures
The documentation of Service standards will establish a consistentunderstanding between customers and service staff on exactly how theservice will operate and what performance standards are expected
The Service standards should clearly document
A description of the serviceWhere the service is obtained fromWhat time the service is available
How the customer accesses the serviceWhat inputs the customer needs to makePrice of the serviceThe performance of the service
Speed of deliveryQuality of the deliverablesLevel of customer satisfactionLevel of access
What to do in case the service fails or the customer wishes to lodge a complaintConfidentiality of the service informationDependence upon other providers or utilities that Council cannot be heldaccountable for should a disruption occur with their services (electricity watersupply etc)
The service procedure should be in sufficient detail that any Council staff member can deliver the service process by referring to the serviceprocedure The procedure should explain
What the input trigger point is to commence the procedureWhen should the procedure be commencedWhat specific actions are requiredWhat forms or computer programs to useWhat outputs are createdWhat approval levels are requiredWhere the outputs are deliveredWhat to do if an exception occurs andThe overall timing of the individual tasks
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W h o d o e s t h i s t a s k
For a small change to a process that is consistent across the whole of Council the CIB Project team can complete this task
Where the improved service is large and must be delivered in a consistentmanner across the whole of Council the service specification can bedrafted by the CIB Project team and then it should be approved by theCouncil
Where the new service and procedure is unique to an area then the localImplementation team should document the Service standards andprocedures in collaboration with the local service manager and their staff
How to P roceed
Define the service standards
1 Obtain and review your Councilrsquos standards for documenting Service standardsand operating procedures
2 If the above is not available then define how Service standards are to bedocumented and version controlled in your Council
3 Define the performance standards for the service in respect ofTimeliness
QualityCustomer service and satisfactionAccess
4 Define the other components of the Service standard5 Develop a publication and distribution strategy
Publication format and medium options areService brochureCouncil internet siteCouncil Service directoryService posterSign board etc
Distribution options areAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Publish and distribute the Service standards in the agreed format
Define the operating procedures
7 Obtain and review your Councilrsquos standards for documenting operatingprocedures
8 If the above is not available then define how procedures are to be documentedand version controlled in your Council
9 Process map the improved service (how it will operate)10 Agree the process map with the service manager11 Develop a publication and distribution strategy
Publication format and medium optionsProcedure manualLoose leaf paper pagesCardsIntranet siteElectronic document on a central server
Distribution options
All managers in the CityAll employees in the CityAll service staff involved in the procedureOn a request basisAnybody using the Intranet or Internet
12 Document the service procedure using the agreed format and medium13 Approve the new procedure and register it in the Procedure index (or version
control)
D e p lo y p ro ce d u re s a n d t r a i n s t a f f
I m p l e m e n t gt
Purpose
To provide information and direction to all service staff so they can deliver the improvedservice according to the improved design and achieve the expected serviceperformance targets
Why dep loy p roc edures and t r a i n s t a f f
Service staff will need very clear direction on what procedure is to befollowed in the delivery of an improved service
Service procedures are often written and forgotten held in a filing cabinetor in some managerrsquos office Very often the operating procedures are out of date not distributed to relevant staff have pages missing are out of dateand are not version controlled
In these circumstances it is little wonder that service staff inherit a processfrom their predecessor invent their own process evolve the process overtime to meet changing needs and eventually have a process that is uniquecomplex and inefficient
Operating procedures need to be
Quickly accessible to all staff delivering the serviceUp-to-date and complete and
Clear and understandable to the service operator
Operating procedures can be distributed to relevant staff using
Paper based manuals with version control and serial number controlIndividual pages that can be inserted into a book or manualIndividual ldquocardsrdquo that can be filed in a ldquocard boxrdquo for quick accessIntranet site using an electronic index or find function to each pageAn electronic ldquomanualrdquo located on a local area network incorporating an electronicindex or find feature (eg MS Word document with a table of contents)
In addition to deploying the operating procedures to all relevant staff it isimportant that staff are trained in the new procedure and have theopportunity to practice the procedure experiment with exception conditionsrole play a difficult customer or transaction and contribute to the furtherrefinement of the procedure
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Training on the procedure can be delivered face to face using a videotraining ldquotaperdquo using a workshop with service staff or a formal class roomenvironment
Training can be scheduled
Whenever the process changesOn an regular cyclical basis covering both changes and existing proceduresFor new staff or staff re-assigned to a new position processOn a request basis orIn response to an unsatisfactory result from an internal audit program
At all times staff should feel confident that they are performing their workaccording to the designed process and within their level of authority
Should they feel unsure of any aspect of the process or authority theyshould have access to the operating procedures for personal referenceand to training and support should the procedure prove inadequate
W h o d o e s t h i s t a s k
The service manager responsible for the service staff should deploy theoperating procedures and train their staff because it is essential that theservice manager be in control of their service and take ownership of it
If however staff training is a significant step within the Implementationthe service manager should seek assistance from the Councilrsquos internaltraining resource or an external trainer the CIB Project team or theImplementation team whichever is the most appropriate
How to P roceed
1 Nominate the staff that requires training in the new procedure2 Decide who will deliver the training and when3 Decide upon the training medium and approach
Face to face trainingVideo showWorkshopTeachPractice
ExperimentRole playProgressive or all at once
4 Develop the training materialsOperating proceduresCase studiesRole playsPractice transactions etc
5 Publish all the required material for distribution to the staff6 Organize a training venue facilities and computer access if required7 Deliver the training8 Seek staff feed back on operational difficulties or training deficiencies9 Re-dress operational difficulties or breach in the procedure
10 Update staff records to reflect their training and new skills
Tra in cus tom ers and supp l i e rs
I m p l e m e n t gt
Purpose
To raise the understanding of customers and suppliers on how the improved service isto operate and what specific actions are required from them to ensure service
performance can be achieved as specified
Why t r a i n c ustom ers and s upp l i e r s
In all municipal services there are customers service staff and suppliers(both internal and external) and each of these groups of people will have aninfluence on how the service operates
Customers often provide inputs such as information documentsapplications and requests and should the Quality of any of these inputs bepoor then the service will not operate smoothly and performance will suffer
Likewise with suppliers if they supply poor Quality inputs such asconsumables computer services constructions and contracted services then
the service will not operate as planned and again performance will suffer
It is essential therefore that customers service staff and suppliers are ldquotrainedrdquo in how to work the service so that good performance is achieved
We have already addressed service staff training in the previous task sothis task will focus upon customers and suppliers
Often customers are not trained in how to use a service and they obtainthis knowledge through making mistakes and being corrected throughmany visits to achieve what should have been achieved within one visit andthe resubmission of documents to correct earlier mistakes
Initial weaknesses in the knowledge can be overcome in time with serviceexperience but this does not resolve the inefficiencies that are created by
the first time customer or the infrequent customer
You can see how well the airlines train us as customers to ensure we checkinto the airport one hour before departure have our ticket and passport withus and only bring a limited amount of baggage All of this information issent to every passenger no matter how frequently they fly Imagine theairport chaos is passengers arrived late did not have their ticket or passportavailable and brought too much baggage
Similarly with a municipal service customers need to have knowledge of
Where to access a municipal serviceWhat actions the customer needs to take to access the serviceWhat information needs to be suppliedWhat lead time is required to access the service andHow much the service will cost
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Much of this information will be contained in the Service charterstandards but often this information is not provided to the customerunless it is requested or after commencement of the service
Customer training is necessary for the customer to make efficient quickand painless access to the service
Customers do not need training in all of the detail of the service but theydo need to be aware of the essential issues or be able to find out about
the essential issues prior to accessing the service for the first time
Training can be delivered through a number of mediums such as
1 Internet access to the municipal web site that provides basic instructions2 Service directory books published and provided to every household3 A public reception counter located in strategic locations where customers often
frequent (eg shopping centers business districts etc)4 A telephone hot line that will provide basic verbal advice5 ldquoAdvertisementsrdquo in news papers and other printed medium6 ldquoAdvertisementsrdquo on television or radio7 A service brochure that can be mailed to the customer upon request or attached
to another document that has some association with the changed service
Medium examples are
1 How to lodge a building application and downloadable application forms allavailable from the City Internet site
2 A service directory setting out the service description contact telephonenumbers and basic instructions on how to access the service
3 A ldquoCity Shoprdquo located inside a shopping mall that looks like a retail shop andprovides basic information about Council services
4 A telephone hot line number such as 7777777 that connects the customer tothe Seven Seas Municipal Council Help desk
5 One page advertisements that illustrate the new one-way street map to assistdrives to navigate around the city on the new one-way street design
6 One minute advertisement on television that illustrates how a responsible drivershould obey parking limitations in the City business district and what fines willbe incurred should they over stay the time limit and
7 A service flyer brochure that explains how to use a ldquoLoading zonerdquo in the centralbusiness district that is mailed to the vehicle owner with the vehicle registrationrenewal advice
W h o
The Service manager in collaboration with the Municipal Public InformationOfficer should complete this task
This task may also be assigned to an external professional advertisingagency that has dealt with publicity for other government services
How
1 Define the customer and supplier categories that require training2 Define the training needs or the change in customer supplier behavior that is
required3 Determine the best training medium to be used to reach these customers and to
achieve knowledge retention
4 Negotiate with participating parties such as TV stations other agencies for theirsupport
5 Agree upon a training schedule6 Develop the training materials that meet the needs and fit with the chosen medium
and participating agencies7 Deliver the training as scheduled8 Measure the learning and behavior change9 Assess the learning and behavior change and schedule further training as required
Recogn ize and rew ard success
I m p l e m e n t gt
Purpose
To Recognize and reward service staff the Implementation team customers andsuppliers for their contribution to the successful implementation of the improvedservice
Why rec ogn i z e and r ew ard s uc c es s
Everyone enjoys and appreciates recognition and reward for theircontribution to a successful project or improved service
By recognizing peoplersquos contribution they will be more satisfied with theirinvolvement and will support your municipality in the future with furtherservice improvements
Recognition is not costly and can take many forms such as
Letter of thanks addressed to the individual and signed by a senior officer (egMayor or Commissioner)Public ceremony where individuals are presented and issued a certificate of appreciation (special event or at the Council meeting)Newspaper advertisement or public posters naming individuals or groups (includingthe customers and suppliers) that have contributed to the project and thankingthem for their contributionsTV broadcast of a site visit by the Mayor where the Mayor publicly describes theimproved service and names the groups of staff that have contributedPoster showing team members displayed in the municipal reception hall andMeet with the Mayor Councilors or Commissioner and describe the team membersrsquo experiences and achievements with the project
Rewards in the form of bene f i t s may be also considered but in manycultures this is not used The benefits may include
Once off financial bonusAdditional holiday entitlementsAdditional education days andor cost subsidy entitlementsBenchmarking visit to a neighboring city or countryElevation in rank or status with a commensurate salary increaseIssue a gift certificate that offers admittance to a relevant event or purchasingpower at a retailer of related equipment or consumablesIssue a physical gift such as a pen office equipment office computer referencebook or relevant equipmentRenewal of an office vehicle or upgrading of an office vehicle andExtended usage of an office vehicle
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W h o d o e s t h i s t a s k
The CIB Steering Committee should decide upon the reward andrecognition events and benefits
The CIB Project leader may be asked for their input
This may also need to be done in collaboration with the Human ResourceDepartment within the municipality and or the senior politicians such as
the Mayor
How to P roceed
1 Decide upon the event or results that define the end of the Implementation2 Measure the degree of success the Implementation has achieved3 Define the people or groups that should be recognized for their contributions4 Decide upon specific individuals or staff groups that should be offered benefits5 Decide upon the method and timing of the recognition6 Decide upon the timing form and value of the benefits7 Conduct the recognition events8 Issue the benefits to individuals9 Seek independent views on the degree of satisfaction with the celebration events
and reward benefits and note any dissatisfaction for future reference
U p d at e t h e m e d i a
I m p l e m e n t gt
Purpose
To provide information and evidence to the media with the expectation the media willpositively report upon the achievements of the municipality in itrsquos serviceimprovements
W h y u p d a t e t h e m e d i a
Service improvements need political support to initiate them and approvetheir funding
That support will come from elected politicians that have a strong mandateto improve municipal services
That mandate will come from the electorate by them electing politiciansbased upon their performance That performance can only be known frompersonal experience and constructive reporting in the media
Therefore to sustain a continuous improvement process and develop thisinto a culture of the municipality the media must positively report all of the improvement achievements made by the city and give credit to thepoliticians staff and suppliers that have contributed to that improvement
With this reporting the electorate will develop confidence in their currentcouncilors and re-elect them based upon their positive performance Thecouncilors in turn will likely support on-going service improvements andpromote the CIB process amongst their peers
Reporting CIB achievements to the media is critical to the development asustainable CIB culture in your municipality
W h o
The Public Information Officer (or similar) will complete this task
It is likely that your senior managers or your Mayor will be interviewed andquoted in the media on specific improvement projects
The progressive collection of evidential material may be delegated to one of the Implementation team members as a specific task
How to P roceed
1 Maintain a record of all current and completed CIB projects2 For each CIB Implementation progressively build up evidential material on the
success and outcomes of CIB projects as they progress with their implementation
Customer interviews (Video and recorded)Supplier interviewsService staff interviewsPhotographs of changes (Video and still)Key Performance Measure trends (use independent data collection)Progress reports to the Steering Committee
3 Decide upon a media release strategy when how and who to4 Develop media release documents consistent with the media strategy5 Include customer interviews6 Include photographs Include KPI trend data7 Release the above information to the media8 Coordinate media interviews with senior managers and the Mayor or councilors as
requested9 Monitor media reports and validate their accuracy
10 Correct any inaccurate or misleading media reports11 Report to the Steering Committee (or Council) on the extent of media coverage in
respect of your CIB projects
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Susta in
The Sustain phase of a CI project is where all of the changes that havebeen successfully implemented during the Implementation phase are nowput firmly in place and the new service delivery becomes the normal way
I ssues conce rn ing sus ta in ing the changed
process
There are a number of issues to be considered
The original recommendations and the changes that were implemented may notin fact be ideal and through the imperfect design and decision process you mayhave made some assumptions about the service or the way in which thecustomer users the service that have now proved to be untrueIt is important therefore that you seek the opinions of your customers and staff on how they see the new service operating and whether or not there are anyflaws in the service or if with a small amount of additional effort the servicecould be improved yet furtherOften the management team and service staff will assume that with the deliveryof a ldquogoodrdquo service then the service objectives will be achieved for example if we deliver excellent education so that children and young adults will achieveemployment the assumption is therefore that with a good education you will geta job we will never know this unless we measure whether or not school leaversactually are employedWhen an imperfect service results and you can see weaknesses in the outputs of the outcome is not being achieved then this is the time to make the minorcorrections to make the service better as was your objective in the first placeOften the CI project team and the Implementation team will simply accept theminor failings of the changes and are reluctant to make that extra bit of effortto achieve the original goals ndash maybe they are tired and exhausted from all of the previous effort ndash donrsquot give up make those final adjustments and you will
end up with the results you long forAs the new service is delivered it is important that it receives appropriatefunding in the future so that the service standard does not deteriorate To dothis the budget assumptions regarding output costs volume of outputs deliveredforecast demand levels and demand dampening strategies all need to be inputto the budget considerationsYou owe it to the customer a clear indication of the service standards you arepromising to deliver including response times Quality customer satisfactionfee levels and access This promise can be expressed in a ldquoService charterrdquo or ldquoService descriptionrdquo and once issued you will be under an obligation to fulfillyour promiseTo ensure that the new service and its service processes are delivered into thefuture you should be monitoring the key performance indicators for this serviceto ensure that the standards are achieved but also you should look at theprocesses to ensure they are being complied with Most municipalities use anInternal Audit resource to verify these items and the Auditor reports to thecouncil with their findings and
Finally once you are happy that the service is normalized and is operating in asustainable manner it is time to celebrate your success
The sustain phase of a CI project involves the following six tasks
1 Accept feed back on new procedures2 Measure on going performance3 Adjust to counter poor performance4 Update budget assumptions5 Update the service standards6 Audit compliance
Gather feed back
Susta ingt
Purpose
To receive constructive feedback on the improved service or changed process fromcustomers suppliers and service staff so that any initial problems are resolved andexpected improvements are fully realized
W h y g a t h e r f e ed b a c k
A new process or service will have been developed based upon what webelieve is correct at the time of its design and development
This will include how we believe the customer will react to the new servicehow the suppliers will provide their inputs to the new service and how ourstaff will deliver the new service Our most important belief is that theimproved service will deliver the benefits that we expect
Many of these beliefs will eventuate and a better service will result howeversome of our beliefs and assumptions may not eventuate and we may needto correct the new service to fully realize its potential
It is important therefore that we seek feedback on the improved servicefrom our customers suppliers and service staff so we can be sure theimproved service is operating as planned and the benefits are being realized
W h o
The CIB Project team does this task
Conducting a customer or supplier survey and collecting the survey resultsmay be delegated to the Implementation team or to an external surveyprovider
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H o w to p r o c e ed
1 Decide what feedback should be collected and whenService difficultiesCustomer satisfactionSupplier satisfactionHazards or risksAccessResponsiveness
2 Decide upon the customer supplier staff groups to participate
3 Plan the feedback approachSurveyWorkshopFocus groupInterviewOpinion box
4 Prepare the survey instrument5 Test the questionnaire6 Conduct the surveys focus groups or workshops7 Collate and analyze the results8 Determine the changes necessary to further improve the new service
M e asu re o n -g o i n g p e r f o rm a n ce
Susta ingt
Purpose
To measure the ongoing performance of the improved service to ensure the inputsare being correctly supplied the outputs are being delivered as planned and thebenefits from the service are being realized as expected
W h y m e a su r e o n - g o i n g p e r f o r m a n ce
As part of the service improvement process your team will haveaddressed changes to inputs the service process itself and will have setstandards of performance for the outputs Hopefully the service outcomewill be improving as a result
Where critical inputs have been improved in respect of their timelinessquality cost or our satisfaction level it may be necessary to measurethese inputs to ensure they are received in an improved form accordingto the new service design
To manage the improved service inputs and ensure they are supplied tothe service according to our design the improved or critical inputs shouldbe measured in respect of the aspect that is expected to improve
This may be the inputsrsquo
QualityTimelinessCost orOur service staffsrsquo general satisfaction
Where the service process has been changed or extended this should resultin a change in output performance as well as (in the longer term) a changein service outcome
In many cases service output standards will have been set and it will beincumbent upon the service staff to achieve these service standards
Outputs should be measured in respect of the aspect that is expected toimprove This may include
QualityTimelinessCostCustomer satisfactionAccess andAffordability
Finally it will always be the case that as a result of any improvement theservice outcome should improve This is the final measure that should betracked
W h o d o e s t h i s t a s k
The measure definitions should be defined by the CIB Project team
The data collection and reporting should be an ongoing responsibility of theservice staff
The monitoring should be undertaken by both the service manager and theCIB Project team
How to P roceed
1 Decide upon which inputs outputs and outcomes are to be measured2 Decide upon which aspect of these should be measured3 Define the performance measure4 Collect the performance data
gt5 Process the data and produce the performance reports6 Monitor the results and identify any failings in expected performance
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A d j u s t t o co u n t e r p o o r p e r f o rm a n ce
Susta ingt
Purpose
To analyze the results from the customersupplier and service staff feedback and the
performance results and take correctiveaction to ensure the improved servicereaches its expected performance
W h y a d j u s t t o c o u n t e r p o o rper f o rmanc e
By taking the results from the customer supplier and service staff feedback and the performance measure results you may find that thechanged service is still not performing the way you expected In this casecorrective action will be required to reach the expected performance level
The likely issues that will result will vary according to your service and theimprovements implemented but some issues may include
Customers are still confused about the new service and are still unsure of theirrole and responsibilities in service access and useSuppliers cannot meet the higher standards of performance for the inputsService staff are still unsure of the exact process and request further assistanceMistakes are still happening and the Quality of the service output is still poorThe outputs are still delivered late and do not reach the timeliness standardsThe output unit cost of the service is still too high and the fall in unit cost hasnot resulted andThere has been no change in the service outcome even though the outputperformance has improved
W h o d o e s t h i s t a s k
The CIB Project team completes this task
Some collaboration will be necessary with the service staff and theImplementation team to conduct the root cause analysis
How to P roceed
1 Identify implementation problems that need corrective action2 Complete a root cause analysis of each issue3 Select a preferred solution for each root cause4 Develop an Implementation plan for the preferred solutions5 Cost the additional corrective actions6 Present the Implementation plan and its costs to the Steering Committee7 Adjust the overall Implementation budget with the above approval8 Implement the actions according to the Implementation plan
U p d at e b u d g e t a ssu m p t i o n s
Susta ingt
Purpose
To update the budget assumptions in relation to service access service standardsoutput unit costs and demand management strategies so that future budget allocations
will provide sufficient funds to sustain the improved service
W h y u p d a t e b u d g e t a s s u m p t i o n s
When a service is improved and particularly if the service has beenextended to reach more customers it is important that the basis of budgeting (budget assumptions) takes to account the changedcharacteristics of the new service so that adequate funds are provided inthe following years to sustain the new service
In particular if any of the following aspects have changed then the budgetwill definitely need revising
Additional customers have been added to the service eg wider access to waste
collection more houses connected to the water supply additional medical clinicsestablished additional public toilets built service has been promoted and demandhas risenService staff have been increased to provide a better serviceService standards have changed and there is wider scope in the service definitionEfficiencies have been obtained by improving the service process or by introducingcomputer technology and the output unit costs are lessCurrent customers are provided with greater access to the service by extendingoperating hours or extending the number of access points
W h o d o e s t h i s t a s k
The service manager normally completes this task with support from the Financesection within the municipality
How to P roceed
1 Define the service scope ndash what the service is how it operates any changes to theservice over the last year and what is actually delivered
2 Calculate the last yearrsquos average output unit net cost3 Forecast the new yearrsquos output unit quantity 4 Adjust the output unit price (fee) based upon Council policy and inflation5 Multiply the new unit fee with the new forecast volumes6 Adjust the old average output unit cost for inflation and additional scope7 Multiply the new output unit cost with the new output unit volumes8 Calculate the net cost based upon output units9 Prepare a line item budget for the new year
10 Reconcile the two budgets at the net cost level to ensure resources are available tomeet the new demand
11 Adjust the service scope (standards) or output volume to achieve reconciliationbetween the output based budget and the line item budget
12 If the output volumes are reduced (compared to the forecast) a demandmanagement strategy needs to be specified and included in the adjusted servicescope or standards
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Update se rv i ce stand ards
Susta ingt
Purpose
To update the Service standards (or the Customer charter) to reflect the service as i twill be provided in the New Year in respect of its description access feestimeliness quality process and grievance redress
Why upd ate s er v i c e s tandards
As the Continuous improvement program reaches its conclusion and theNew Yearrsquos budget is formulated for the improved service you will becommitting to provide the new service to a level or standard that will bedifferent to what was delivered in the past
Customers staff and suppliers should all have a clear understanding of thenew service standard so they do not have unreal expectations and theywork to meet the standard
Following the approval of the New Years budget or the normalization of the improved service the service standard should be updated andpublished for the community
The service standard document should include
1 A description setting out what the service is and its purpose2 The level of access who in the community can access this service where do
they access and when3 The price or fee to pay for the service (if applicable)4 The responsibility of the customer at the time of accessing the service ie what
does the customer need to do5 The responsibility of the service staff ie what do they do to meet the needs of
the customer6 How quickly the service is provided ie what the response time is7 How accurate the service will be ie whether or not any faults are likely or
imperfections are tolerated
8 The level of customer satisfaction that is expected9 Exceptions that may inhibit service delivery ie any items that the municipality
is dependent upon that are outside the control of the municipality and shouldthese events happen the service may be affected
10 Confidentiality of any customer information or data held by the municipality11 Grievance redress process ie should the customer be unhappy with the
service how they can lodge a complaint or request the problem be resolved and12 The outcome from this service ie why is the service offered to the community
in the first place
The definition of key performance measures will be consistent with thestatement of service level set out in the Service standard however targetvalues will not be within the Service standard but documented in theannual Budget and periodical management reporting
For example
I n the Serv ice standard we may say that ourStandard is that alltelephone enquiries will be answered with 30 seconds of the call beingmade
I n the Budge t ( o r Serv ice p lan ) we may say that ourTarget is 90 of all telephone enquiries will be answered within 30 seconds of the call beingmade
The Standard is t he idea l to a im f o r
The per fo rmance ta rge t i s the degree to wh ich tha t idea l shou ld bea t ta ined
W h o d o e s t h i s t a s k
The Service manager develops the Service standard (or Service charter)
The Public information officer should provide the ldquoCorporate standardrdquo including logos format medium etc to be applied to the final publicdocument
How to P roceed
1 Understand your councilrsquos standards for documenting Service standards2 Obtain the previous Service standard and review its contents3 Review the recent changes to the service4 Define the new Service standard
5 Develop a publication and distribution strategyPub l i ca t i on format and mediumService brochureCouncil internet siteCouncil Service directoryService postersign board etc
D is t r i bu te toAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Document the Service standards in the publication format7 Distribute the Service standard document
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Aud i t comp l i ance
Susta ingt
Purpose
To identify any processes that have become non-compliant with the standingprocedures and may result in inefficiencies unacceptable risks or lead to poor
performance
W h y a u d i t c o m p l i an c e
To sustain the improved process the manager will be collectingperformance data and monitoring the actual performance level
In addition to this it is normal practice to Audit the improved process toensure the service staff are still conducting the service according to thedocumented procedures
The reason for this is that some non-compliant processes will inevitablycreep in and may take some time to show up in the performance measureor may not be significant enough to have an impact upon performance
Other non-compliant processes may have been implemented in good faithand in fact do have a positive impact on performance and these shouldbe considered for adoption into the procedures
Just because a changed process step is non-compliant this does notnecessarily mean it should be abolished it may be good to keep andstandardize it
Your Internal Audit program may look over all processes over a period of time but when a process has been significantly changed as in a CIBProject it should be audited around one year from the Implementationperiod
You have a number of options to conduct the audit they are
Conduct your own audit program for the serviceSeek to have the service included in the Internal audit programSeek to have the service included in the External audit programHold a staff workshop and have the staff review the standing procedures andopenly discuss actual non-compliance processes andHave some independent person role-play the customer document the actualprocedure followed as seen by the customer then reconcile this with thestanding procedure
W h o d o e s t h i s t a s k
The service manager should request to have their service audited forcompliance
Assistance may be called upon from the Internal audit function or from theexternal auditor to physically undertake the audit
How to P roceed
1 Decide upon who will conduct the audit and approximately when2 The auditor plans the audit program in respect of
What service processes will be auditedTiming of the auditStaff notification methodStaff who will participateStanding procedures that will be the reference pointMethod of reviewing the current processMethod of documenting non-compliance andHow the results will be reported and discussed
3 3 Notify staff of the internal audit schedule4 Obtain the current standing procedures5 Review current processes and reconcile with the procedures6 Document non-compliant processes7 Prepare the Audit report8 Discuss the Audit results with management and staff9 Agree on a course of action to correct non-compliant processes
10 Agree on a schedule to follow up the planned corrective actions11 Review the actual corrective actions and confirm back to management these are
complete and effective
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Ins t i tu t iona l i ze
Following the Implementation of your pilot CI projects it is time for yourmunicipality to assess whether or not it wishes to pursue ContinuousImprovement and Benchmarking as a normal operating culture
If the decision is ldquoyesrdquo then the organization needs to establish the structure theinformation and the policy to make this happen
To ldquoInstitutionalizerdquo Continuous Improvement there are eleven tasks to complete
1 Plan for a full CI implementation2 Name the CI initiative
3 Link CI to rewards and recognition
4 Establish a CI BM library resource
5 Develop a service listing6 Identify pro-poor services as priorities7 Nominate CIB project8 Monitor CI project progress9 Overcome barriers
10 Create flexible decision making11 Build up internal CI capacity
If you are unfamiliar with the term ldquoInstitutional capacityrdquo or would like to understandmore about this subject go to An overview of what institutional capacity means
Pl a n f o r a f u l l CI B i m p l e m e n t a t i o n
I ns t i t u t iona l i zegt
Purpose
To establish a plan for the full implementation of Continuous Improvement andBenchmarking as the agreed techniques for achieving excellent customer satisfaction
on a sustainable basis
W h y p l a n f o r a f u l l CI B i m p l e m e n t a t i o n
To institutionalize CIB in a sustainable manner a number of facilities anditems need to be in place
These range from human capacity to systems facilities and require veryspecific implementation tasks to ensure their completeness andeffectiveness
Establishing a formal CIB implementation plan for the institutionalization of CIB will go a long way to making this happen and within a time frame thatis acceptable to your Council
There are seventeen tasks in this Phase some can be implementedconcurrently to shorten the implementation period
W h o d o e s t h i s t a s k
The CIB Steering committee will plan for the full implementation of CIB
H o w to p r o c e ed
1 Seek a formal resolution from your Council that your municipality will adopt CIB2 Advise all managers and staff that CIB is now a Council policy and all staff shall
comply with this policy3 Review all of the tasks within the Institutionalize phase as set out in this Toolkit
4 Develop a CIB Implementation plan5 Seek Council approval of the CIB Implementation plan6 Issue the CIB Implementation plan
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N a m e t h e CI B i n i t i at i ve
I ns t i t u t iona l i zegt
Purpose
To decide upon a unique name for the CIBinitiative so the initiative is easilyrecognizable and memorable and clearlycoveys the objective of council which is to
continuously improve its services to itscommunity and particularly the poor
W h y n a m e t h e C I B i n i t i a t i v e
For the CIB full implementation to succeed it needs to be elevated inimportance be recognizable and memorable with all service staff and beclearly supported by council the mayor and the senior management team
Choosing and promoting a unique program name should achieve the ldquorecognizable and memorablerdquo objectives The more unique and strikingthe choice the more memorable the program should be
The name needs to also convey the objectives of council being the
continuous improvement of municipal services
Examples from other cities include
PR ID E - an acronym used in Australia by one city meaning Promoting andRecognizing Individuals when Delivering ExcellenceSPRING - an acronym used in the Philippines meaning Simplifying PRocesses INGovernmentNI RANTARA - a name used in Bangalore India that means to continuouslyimproveSI P an acronym used in Papua New Guinea that means Service ImprovementProgramDO BETTER a name used in Australia to reflect the intentions of a business tocontinuously improve its performance
W h o d o e s t h i s t a s k
The CIB Steering committee should develop a choice of names but it islikely yoursquore council will approve the preferred name logo and theirapplication
How to P roceed
1 Agree a method to generate ideas for name choices logo colors and applicationCompetitionWorkshopBrainstormResearch
2 Conduct the agreed method and generate a list of names logos colors etc3 Critique the suggested names and vote on a preferred name4 Submit a preferred name and some alternatives to council for their approval
5 Seek councilrsquos formal endorsement for their choice of name6 Advise senior managers and staff of the name choice7 Have the Public information officer issue a press release that explains councilrsquos
policy on CIB and use of the chosen name
L in k CI B t o r e w a rd s a n d re co g n it i o n
I ns t i t u t iona l i zegt
Purpose
To develop and implement a reward and recognition system that will motivate servicemanagers and staff to seriously pursue Continuous Improvement (ldquoCIrdquo) in their service
W h y l i n k C I B t o r e w a r d s a n d r e c o g n it i o n
Continuous improvement may not be sustainable unless service staff ismotivated to pursue service efficiency and excellence Continuousimprovement programs require extra attention and effort and any changeprocess has risks of failure
There will be a natural reluctance to volunteer extra effort or to acceptadditional risks unless there are rewards and recognition to make thisworthwhile
There needs to be a policy and processes that reward managers and staff for their extra efforts and extra risk taking and their achievements inimproving their services
Recognition and reward options that may be considered include
Additional annual leave daysAdvancement promotionPublic recognitionFinancial bonusPaid educationPaid study leaveAdditional facilities or entitlements
Any reward and recognition process should be an integral part of thePersonal Performance Appraisal system
W h o d o e s t h i s t a s k
The Human Resources section should develop the rewards and recognitionpolicy and processes and have this endorsed by council
In some municipalities employee unions may need to be consulted and localawards or employee ldquocontractsrdquo may need to be modified to incorporate thispolicy
How to P roceed
1 Seek councilrsquos authorization to develop a proposal for an effective reward andrecognition policy and process
2 Develop the draft policy and a process concept for submission to council3 Seek union and staff representative bodies endorsement of the proposed policy
and process concepts4 Seek council endorsement of the proposed policy and process concept5 Advise all affected staff of the new policy and the process concepts6 Implement the new policy and develop the new processes7 Request Internal External Audit to report upon the correct use of the reward and
recognition policy and process and its effectiveness
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Estab l i sh a CI B l i b ra ry r esource
I ns t i t u t iona l i zegt
Purpose
To provide a supportive working environment and a source of knowledge to facilitatefuture CIB project teams so they perform to their maximum ability
Why es tab l i s h a C IB l i b ra r y r es ourc e
CIB project teams require support and facilities in the form of
Space to display the current status of all active CIB projectswith their planned and current status
Space to display CIB team members contact details andmethods of consulting with them on any CIB project relatedmatter
Space for the entire team to meet and discuss issues in theirproject
Space to display service flowcharts examples pictures andother materials generated from their project
Telephone and a private area from which they can telephonecustomers suppliers and staff to interview them on the projectservice
Computer equipment and access to the internet so they canresearch potential Benchmarking partners accessBenchmarking information prepare questionnaires processperformance information and prepare reports
Space to hold and display example information such asmunicipal plans and annual reports service charters service
offerings promotion material training materials CIBrecommendations CIB performance measures and best practiceperformance customer and supplier surveys and
Space and facilities to train CIB team members that have nothad the experience of participating in a CIB project
An example is the Cebu SPRING Room
W h o d o e s t h i s t a s k
The CIB Steering committee should authorize the establishment of the CIBLibrary resource center and the CIB Working group should carry out thenecessary tasks
The Facilitator will be able to provide expert assistance in respect of theCIB Library inventory and any IT equipment that is required
How to P roceed
1 Determine the needs of future CIB project teams2 Develop a concept plan for the CIB library resource3 Cost the CIB library concept plan4 Approve the concept plan and cost budget5 Implement the plan6 Promote the use of the CIB library to all CIB teams7 Monitor the CIB library utilization and the teamsrsquo satisfaction with the facility
Deve lop a se rv i ce l i s t i ng
I ns t i t u t iona l i zegt
Purpose
To prepare a listing of all municipal services and their current performance status sothat poor performing services can be identified prioritized and nominated for a CIBproject Generally a local government will deliver around 100 services and this numbershould provide adequate detail and focus for you to prioritize services for improvementAn example listing of services is provided
Why dev e lop a s er v i c e l is t i ng
Continuous improvement as a process needs to focus upon a group of actions or activities a product or a service
A service in the local government context is a group of activities thattogether satisfy a specific need of the community A service can be brokendown into sub-services so the CIB process can deal with specific issues andparts of the bigger service can be identified as priorities for improvement
For example ldquoWaterrdquo may be defined as a service but this can be brokendown into sub services such as
1 Water catchment2 Water storage3 Water treatment4 Water connection5 Water reticulation supply6 Water metering and billing7 Sewage billing8 Sewage collection9 Sewage treatment
10 Sewage disposal
Taking the above list of sub-services it may be the case in your citythat Water connect ion is not accessible to some parts of the communityand it may be this sub-service that needs to be improved In other citiesWater metering and billing may be a problem and in other cities Watercatchment may be an issue
It is best to collect service information at the top service level first then at
a later time collect information at the sub-service level
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Generally a local government will deliver around 100 services and thisnumber should provide adequate detail and focus for you to prioritizeservices for improvement
Information relating to a service that can be collected may include
1 Service name2 Description3 Sub-service break down4 Number of current customers or volume of output5 The number of potential customers currently denied access to the service6 The severity and frequency of incidents of poor quality of the service or
incidents of customers with related sickness or health problems7 The severity and frequency of incidents of poor timeliness of delivering the
outputs and in particular when the timeliness is so sever it equates to denial of service access
8 The number of potential customers denied access to the service because it isunaffordable for them and
9 The frequency and severity of customer complaints about the service
When you decide upon what information is to be collected please considerthe basis on which you will prioritize the services for improvement (seeIdentify pro-poor services as priorities) because the basis will requireinformation that is being collected at this point
W h o d o e s t h i s t a s k
The CIB Working group should undertake this task but it will requireparticipation and cooperation from all service managers
The service listing can also be developed by
The service managers independentlyA specific project team set up to do this taskThe facilitator orA consultant hired to do this task
How to P roceed
1 Agree on what defines a ldquoservicerdquo2 Agree upon the information that is to be recorded for each service and or sub-
service
3 Develop the data collection method and resourcesQuestionnaire to each Director managerStaff interviewManager workshopUse financial budget costs center as a base
4 Collect the service data5 Process the data into a spreadsheet or computer file6 Return the service listing to the responsible managers for validation7 Correct the service listing8 Implement a procedure to keep the service listing updated
I d e n t i f y p ro - p o o r se rv i ce s as p r i o r i t i e s
I ns t i t u t iona l i zegt
Purpose
To identify and prioritize pro-poor services for improvement using the CIB toolkit
Why i den t i f y p ro -p oor s er v i c es as p r i o r i t i es
A pro-poor service is a service that provides the minimum basic needs of acommunity in respect of
1 Water2 Waste collection3 Sewage and sanitation4 Electricity energy5 Education6 Medical and hospital7 Housing8 Communications9 Employment or sustenance
The m in imum bas ic ser v ice leve l p rov ides
1 Access by all members of the community that need it2 A Qua l i t y output (ie fault free) that is safe hygienic and does not risk the health
of the service user3 A Time ly output that does not inhibit service access4 Pricing that is a f fo rdab le and does not inhibit service access and5 Adequate customer sa t i s fac t i on
Should any of the above services have
1 Sections of the community denied access to the service2 Outputs that in some way may risk the health or well being of the customer3 Outputs that are not delivered in a timely manner and ultimately restrict access to
the service4 Prices that are unaffordable for some in the community and ultimately restricts
their access or5 Customers that are generally dissatisfied with the service
then that service should be identified as a priority for improvement
The grading of the service seriousness should be based upon
The number of potential customers currently denied access to the serviceThe severity and frequency of incidents of poor quality of the service or incidentsof customers with related sickness or health problemsThe severity and frequency of incidents of poor timeliness of delivering theoutputs and in particular when the timeliness is so sever it equates to denial of service accessThe number of potential customers denied access to the service because it isunaffordable for them andThe frequency and severity of customer complaints about the service
The grading should be evidenced by data that has been collected for eachservice (refer earlier task ldquoDevelop a service listingrdquo)
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W h o d o e s t h i s t a s k
The CIB Working group should complete this task however the finaldecision on whether or not a specific service should be improved using theCIB toolkit will remain with the CIB Steering committee (see Approve thisCIB project within the Organize phase)
How to P roceed
1 Obtain the Service listing prepared in the preceding task2 Agree upon the definition of a ldquopro-poor servicerdquo3 Identify pro-poor services that currently have inadequate performance4 Grade these services according to their seriousness
N o m i n a t e CI B p ro j e c t s
I ns t i t u t iona l i zegt
Purpose
To decide which service or components will be the subject of a CIB project and tostate the expectations for improvement from the project
W h y n o m i n a t e CI B p r o j e c t s
The CIB Service nomination is a formal process to clearly set out theexpectations of the Steering committee in respect of improvementsrequired for a particular service
The nomination information has four important elements
1 The service or service components that is to be improved2 The expectation for improvement or the objective3 The start and end dates and4 The CIB Project leader
The nominated service needs to be very specific Nominating the service
as ldquoPublic healthrdquo or ldquoEducationrdquo will not provide adequate informationwith which the project team can focus its attention A better specificationwill be ldquoEducating the community on public health issuesrdquo or ldquoFood vendorlicensingrdquo
The expectation for improvement should be specified in quantifiable termsif possible An example may be ldquoDecrease the number of reportable foodpoisoning incidents from food vendors by 20rdquo In this way we canobjectively measure the success or otherwise of the CIB project
The start and end dates for the project need to be set relative to thecapacity of the likely team members to commence and conclude theproject Seasonal demand other projects normal work capacity and publicholidays need to be considered
The project team leader should be nominated at this time because thereneeds to be one person that holds the accountability for progressing theproject The team leader has the responsibility for marshalling the team andcommencing the CIB project with the Organise phase
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but much of thework may be delegated to the CIB Working group
How to P roceed
1 Obtain the listing of pro-poor services identified as priorities for improvement2 Decide the objectives or the expectation for improvement3 Decide the approximate start and end date4 Decide the CIB Project team leader
5 Complete the CIB Service nomination form
M o n i t o r CI B p ro j e c t p ro g re ss
I ns t i t u t iona l i zegt
Purpose
To monitor the progress of all current CIB projects so that any delays difficulties orbarriers may be dealt with or instructions provided on how to maintain the projectrsquosschedule
W h y m o n i t o r CI B p r o j e c t p r o g r e ss
As each CIB project advances it is likely that some difficulties and delays willarise Many of these will be capably dealt with by the team leader butothers may need the support of the Steering committee
We refer to the most likely problems and issues as ldquoBarriersrdquo and these aredealt with in a separate page ldquoBarriers and how to overcome themrdquo
In the early years of a CIB pilot implementation there may only be ahandful of active projects at one time but as the initiative gathersmomentum and more projects are commenced it is conceivable that manyprojects will be active at once
In the Philippines a large regional city had approximately twenty CIBprojects running concurrently
When the number of active projects exceeds ten it is time to considerreviewing their status by exception
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Exception means that where a project is running according to its originalplan and the team leader has no issues or concerns then the SteeringCommittee does not look at that project in detail
On the other hand where a project is seriously late or has some issues ordifficulties that cannot be easily resolved or it seems the projectobjectives may not be achieved or the team leader is seeking assistancethen the Steering Committee should carefully review this project andprovide the necessary assistance
The approach should be that all projects team leaders provide a monthlystatus report these reports are summarized onto a summary list oneperson reviews this list and identifies those projects that requireCommittee review A set of ldquotraffic lightsrdquo is one method of flagging therequirement for review
W h o d o e s t h i s t a s k
The CIB Steering committee completes the monitoring using updatedproject status reports provided by each CIB project team leader
Each CIB project leader should provide a Project status report on amonthly basis (or more regularly if required)
Where the Steering committee monitors only the summary report byexception the facilitator or a member of the Working group will need tosummarize all of the projects and ldquoflagrdquo those requiring Steeringcommittee review
How to P roceed
1 Have ldquoReview project progressrdquo as a standing agenda item at the regular CIBSteering Committee meetings
2 Brief each CIB project manager on the requirement to provide a monthly projectprogress report
3 Receive and collate monthly CIB project progress reports
4 Summarize the projectsrsquo status on a Summary report
5 Review each project and flag those requiring SC attention
6 Review CIB projects by exception
7 Agree on the root cause of any project problems8 Decide upon a course of action9 Write up the minutes of the meeting and issue them to all members
10 Advise the CIB project leader of the required action
B ar r i e r s an d h o w t o o ve rco m e t h e m
I ns t i t u t iona l i zegt
Purpose
To identify Barriers to the successful implementation of your CIB initiative andimplement strategies to minimize them
W h y i d e n t if y B a r r i e r s a n d o v e r c om e t h e m
Based upon a survey held at a regional conference on improving municipalservices a work session discussed Barriers and how they may be overcome
The results of the work session showed the following Barriers to be the mostcommon and these would inhibit the implementation of improvements
Individual staff performance is not measuredStaff do not have a personal training program
Managers and staff are not remunerated according to their performanceBudget allocation and justification method is weakProvincial or Central Government hold the power of decision makingManagers are not rewarded or recognized for improving performancePeers do not adequately support managers when change programs falter
These are ldquofundamental barriersrdquo to change and need to be dealt with at thewhole of municipal organization level It is not effective to deal with theseat a service level or department level because this would raise inequalitybetween those staff involved and those not
The CIB toolkit can be applied to address your priority Barriers Theapproach should be to
1 Organ ize a team to look at the Barrier(s)2 Ana lyze the Barriers particularly in completing a staff (customer) survey
3 Benchmark how other municipalities have dealt with the same issue4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff and managers to
adapt
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but in collaborationwith internal departments responsible for Human resource managementStaff training Finance and the Council secretariat
How to P roceed
1 Identify local Barriers that will definitely inhibit the successful implementation of your CIB initiative (use the Assessment of Barriers to change tool )
2 Identify the priority Barriers (those you wish to minimize in the short term)3 Decide whether or not these priority Barriers can be dealt with collectively or
individually
4 Complete a CIB Project nomination(s) to deal with individual or collective priority
Barriers
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Flex ib i l i t y i n dec i s i on m ak ing
I ns t i t u t iona l i zegt
Purpose
To delegate responsibility and accountability to managers and staff so themunicipality can operate in a flexible and responsive manner to meet the needs of its
community
W h y p u r s u e f l e x i b il i t y i n d e ci s io n m a k i n g
During the course of assisting many local governments with ContinuousImprovement and Benchmarking it has become evident that manygovernments are constrained by the lack of documented policy andprocedures poor staff training and limited delegation of authority andaccountability
In many cases simple decisions are not taken by the staff officer dealingwith the issue because they are either unsure of the correct decision tomake or do not have the authority or are not prepared to take the risk of a decision
In the end the decision is moved up the hierarchy of management andinevitably ends up with the most senior manager who is overwhelmed bythe numerous requests being made
Decision making then stalls and the customer becomes dissatisfied
A better model for fast and flexible decision making is
Have the policies of the government clearly documented so allmanagers and staff know the major business rules of theirservice (these may be documented as service specificationsservice charters or government by-laws)
Have all business processes clearly documented so that all staff
know exactly how to deliver a service and in particular whatdecisions they must make in respect of exceptional events orcircumstances
Train all staff in the processes they personally deliver orconduct ensure they know exactly how the process shouldoperate and the manner or method of their decision making toaddress exceptional conditions
Delegate decision making to do so to the lowest level in theorganizational structure that is commensurate with good riskmanagement knowledge skills age intellectual capacity andmaturity
Provide authority to the staff to make their decisions based uponthe level of delegation determined above
Encourage staff to make decisions on their own without referralto their superior but assist them to do so during their earlyexperience and
Monitor staff decision making using performance metrics orinternal audit programs to ensure decisions are made within thepowers of delegation and decisions are made correctly
The objectives of this model are
Customer requests are dealt with in the minimum amount of time
Decisions are made by the staff member closest to the actual request ortransaction and who is most knowledgeable about the detail of thetransaction
Decisions are made correctly and
The municipality is not put at risk in respect of
FraudCorruptionLitigationFinancial loss orEmployee or customer accidents or injury
W h o d o e s t h i s t a s k
The Mayor Chief Commissioner or Chief Executive should undertake thistask
They may seek assistance from the CIB Working group or the HumanResources Branch of the organization
How to P roceed
1 Develop a model for flexible decision making2 Undertake an audit to determine the municipalityrsquos level of flexibilityresponsiveness delegation and accountability
3 Review the current legislation governing decision making powers and the degree of delegation that is possible
4 Develop a policy that requires flexible decision making underpinned withappropriate responsibility accountability and authority
5 Develop an implementation plan to deploy the above policy6 Implement the plan7 Repeat the audit to determine the improvement in the municipalityrsquos capacity for
flexibility and decision making
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Bu i l d up i n t e rna l CI B capac i t y
I ns t i t u t iona l i zegt
Purpose
To build internal capacity to conduct CIB projects quickly and effectively so that themunicipality can continuously improve its services efficiently and effectively
W h y b u i l d u p i n t e r n a l CI B c ap a ci t y
The capaci ty of an organization to Analyze a service identifyopportunities then implement those opportunities is often mistakenlyunderstood to be simply a set of analysis skills
In fact the capaci ty of an organization to improve includes
InformationSkills in analysis and innovationA culture of consultation and open communicationProject management skillsDocumented procedures and instructionsPublic information or public accountability andSupportive financial and performance monitoring systems
To ensure CIB projects are conducted in an efficient and effective mannernot only do the CIB teams need to have the technical skills to complete aCIB project but they must also operate within a supportive culture andstructure and have appropriate information methods and systemsavailable to them
Where the underlying capacity to change weakens or does not exist in thefirst place then corrective action or improvements need to be commencedso that CIB projects have a better chance of success
To deal with these capacity weaknesses you can apply the normal CIBtoolkit and address your priority weaknesses using a CIB project
The approach should be to
1 Organ ize a team to look at the Capacity weaknesses2 Ana lyze the weaknesses particularly in completing a customer survey3 Benchmark how other municipalities have dealt with the same weakness4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff managers
council and systems to adapt
The tool ldquoAssessment of current capacity to improverdquo is provided as anassessment framework or audit check list to facilitate your CIB Steeringcommittee to assess your capacity on a regular basis We suggestannually so that improvements or weaknesses can be monitored for theirchange
The above assessment tool can be altered to meet your own needs and isnot meant to be a prescriptive list
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task
H o w to p r o c e ed
1 Complete a regular assessment of the municipalityrsquos capacity to deliver CIB
projects (use the Assessment of Current Capacity to Improve tool)
2 Identify priority capacity gaps that need to be improved in the short term3 Decide whether or not each priority gap can be dealt with as a CIB project
4 Complete a CIB project nomination for those gaps that can be addressed as a CIB
project
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Organ ize
Purpose
To organize an individual CIB project
Why p lan i nd i v i dua l CI B p ro j ec t s
All CIB projects work best with a plan
Individual project team members will better understand what tasks theyneed to complete when these tasks need to start and when they need to
finish Some tasks are quite independent whereas others are dependantupon or rely upon other tasks to be completed before hand
The CIB Steering committee will also want to know how your CIB projectis progressing and whether or not it will succeed in its objectives
After the plan is approved by the Steering committee the CIB projectteam members will all have a clear understanding of their roles the tasksthey will complete the priority the plan has over every-day work and theexpectations of the CIB Steering Committee
W h o d o e s t h i s t a s k
The CIB Project team leader will plan the project with the help of the Facilitator and
the Working group
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Review the Service nomination from the Steering Committee3 Identify key stakeholders in the service4 Identify other initiatives that may impact this project5 Propose the project team members and confirm their availability6 Propose a resource budget
7 Fill in the details using the CIB Project Plan
8 Submit the proposed project plan to the Steering committee
9 Read the team leaders guide to Getting the best out of your team
T i m eComplete this task in the first week of the project
Analyze
The purpose of the Analyze phase of a CIB project is to investigate the currentperformance of the service and find out the customers and communitys views on theservice delivery
The Analysis phase involves six tasks
1 Define the service2 Understand the service3 Measure the service4 Survey the customer5 Consult the community6 Investigate problems
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Def ine th e serv i ce
Analyzegt
Purpose
To ensure the team focuses on improving the service processes that have thegreatest impact and to ensure the project
Why de f i ne t he s er v i c e
A service is made up of many processes and it is important for the teamto focus on the most important processes that when improved willcontribute most to the objective
There are three requirements you need to consider when defining aservice
1 The level of detail must be enough to ensure the team members have a clearunderstanding of what processes are to be addressed by this project
2 The scope of the project should be such that you can complete all of the phasesup to the Innovate phase within three months and
3 The scope must include those processes that have maximum impact on theobjective of the project
As an example suppose the nominated service is ldquoSolid wasterdquo Thisservice includes the following service processes
Educating the public on waste recycling and disposalCollecting wasteTransferring wasteLand filling wasteWaste separation and recyclingRehabilitation restoration or reclamation of land fill sitesMaintenance of waste collection vehicleMonitoring for littering and dumpingWarning and prosecution of litterers and dumpersCharging and collecting fees for some collection servicesRehabilitating ldquohot spotsrdquo or known dumping sites
It is clear from the scope of the processes that it is not possible to
analyze review and innovate every service process of ldquosolid wasterdquo withinthree months In addition the service may be delivered across a numberof regions or towns and there may be also a distinction between domesticwaste commercial waste and industrial waste
To scope the project so that it can be completed within three months theservice scope needs to be scaled accordingly For example in 2000 thecity of Colombo Sri Lanka embarked upon a CIB project to improve ldquoSolidwasterdquo Their scope included
Solid waste collection andEducation of the community inUnder-serviced settlement areas
If the team chooses to only focus on a limited number of processes within
the service then it will be necessary to go back to your Steeringcommittee and confirm with them the actual scope of this project and to
assure them that you can complete the Innovate phase within threemonths
W h o d o e s t h i s t a s k
CIB Pro jec t t eam members do th is t ask
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Review your CIB Project plan
3 Research what the service entails using the Service definition worksheet
4 Define the service processes and rate their general performance and importance
using the Process selection worksheet
5 Select the service processes to be the subject of this CIB project
6 Define the chosen service processes using the Process definition worksheet
7 Verify the chosen scope can be completed within three months by reviewing theCIB project plan and
8 Seek Steering committee endorsement of the Updated CIB project plan and yourservice process selection
T i m e
Complete in week 1
Unders tand t he se rv i ce
Analyzegt
Purpose
To build the teams knowledge of how the service operates what the transaction flowsare like what operational and financial risks there may be and what are theopportunities for improvement
W h y d o w e n e e d t o u n d e r s t a n d t h e s e r v ic e
To effectively identify improvement opportunities it is important to developa thorough understanding of how the service operates and what theprocesses are today
It is particularly important to identify problems with the service Forexample
In one City out of 80 garbage trucks that were in the depot only 20 truckswere operational The other 60 failed because of
No spare partsMix of truck brands so a range of spares was not affordablePoor preventive maintenanceOverloading trucksPoor driver and user skills resulting in damage andNot enough resources to repair trucks due for major overhaul
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Another C i t y looked a t the w ay the new Ci t y Ha l l r ecep t ion a reaopera ted and found
There were no signs to direct visitors to departmentsUnsightly commercial advertisements were pasted to the front doorThe guard did not have anywhere to store his belongingsThere were no short term parking bays for visitorsVisitors could roam freely around the building - a security issueA toilet did not have a closable doorAn old unused storage cabinet was dumped in a cornerAn employee was asleep at her desk and
The furniture was old and broken and not in keeping with the new City Hallbuilding
W h o d o e s t h i s t a s k
CIB Pro jec t team m embers do th is in co l labora t ion w i th a sma l lse lect ion of staf f f rom the service area
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Brief the service staff and advise that some staff will be interviewed by theproject team
3 Plan the work ahead how it will be conducted who will be interviewed how
records will be kept of the findings and what photographs may be needed4 Arrange the interview schedule5 Interview service staff walk the process photograph the process inspect
documents and forms role play the customer using the service questions
6 Process map the service processes using the Process mapping worksheet
7 Verify you have covered off all of the items using the check list
8 Document your opportunities for improvement9 Thank the service staff for their participation and advise them on the projects
next tasks
T i m e
Complete in weeks 2 and 3
Measure t he se rv i ceAnalyzegt
Purpose
To gather factual information to measure the performance of the service or process
W h y m e a s u r e p e r f o r m a n c e
To prove using empirical evidence the current performance of theservice
People often assess the performance of a service by the way they feelabout it Sometimes they feel it is performing well other times theymay feel it is not
Feelings are not a good way to judge how good a service isperforming The outcome of the service is a far more important measure of performance For example a city may have an extensive vaccinationprogram and people may feel it is effective but if the incidence of thedisease is not declining there should be concern over the effectiveness of that vaccination program
Empirical data (that is verifiable facts) is a much better way of measuringservice performance For example
Staff in a city in India had for years felt that the city was missing out on a lot of property tax After collecting empirical data it was found that only 30 of property tax due was actually collected within one year This evidence was enoughto cause the city to establish an improvement project to tackle the problem
By collecting empirical evidence and reporting the results to the MayorCouncil the management team service staff and even the public it is verylikely that decisions will be made and improvement action will happen
The seven measures of performance are
1 Objective Goal2 Quality3 Timeliness4 Satisfaction
5 Affordability6 Access7 Cost
W h o d o e s t h i s t a s k
CIB Pro jec t t eam members do th is t ask Sometimes the team will needinformation from computer files or other storage systems and assistance may berequired from the people responsible for those areas
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Confirm the Process (Service) delivery model3 Select the most important inputs and outputs to measure and their measurement
aspects
4 Define the measure using the Performance measure definition worksheet
5 Source the data
6 Name the performance measure title7 Collect the data8 Report the measure and your findings
T i m e
Complete by week 6
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Su rve y cu st o m e rs
Analyzegt
Purpose
To obtain a clear understanding of the customersrsquo opinion about the service
performance
W h y s u r v e y t h e c u s t o m e r
Often there are differences between the service provider and the customerabout the level of service performance
The only way to really understand how well the service is performing is tosurvey the customer and ask their views on how well the service meetstheir needs
Another reason for surveying the customer is that it gives you theopportunity to explore options with the customer to understand what theirviews may be on the options presented As an example
In 2002 the city of Bangalore India was looking at options on financing therebuild of its public toilet facilities One option was to charge a fee There wereconcerns about whether people would accept the fee so the City carried out asurvey of prospective customers The majority of people surveyed said theywould be prepared to pay a modest fee With this response the City embarkedupon a major rebuilding program and all users of the public toilets now pay asmall fee that sustains the Toiletrsquos daily maintenance and ongoing operations Bysurveying prospective customers the City was able to better assess the option of imposing a fee
W h o d o e s t h i s t a s k
CI B P r o j e c t t e a m m e m b e r s d o t h i s t as k I n s o m e c a se s o t h e r p e o p le m a y b es e co n d e d t o t h e t e a m t o h e l p c a r r y o u t t h e s u r v e y F or e x a m p l e y o u m a ycons ide r us ing an N GO un i ve rs i t y s tuden ts o r casua l emp loyees
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Design the customer survey using the Survey the customer design worksheet
3 Prepare the questionnaire using the provided template
4 Test the questionnaire5 Conduct the survey6 Analyze and report the results
T i m e
Complete by week 6
Co n su l t t h e co m m u n i t y
Analyzegt
Purpose
To obtain a clear understanding of the communityrsquos opinion and support about issues
W h y c o n s u lt t h e c o m m u n i t y
The Community consultation task is about surveying the wider communityon broader issues that may not necessarily be service related For example
A c o u n ci l m a y w i s h t o t e st t h e c o m m u n i t y s v i e w s a b o u t w h e t h e r i tshou ld inves t in comm erc ia l act i v i t ies to genera te add i t iona l incom e
Some questions we may consult the community about include
Would the community pay additional fees for additional servicesWould it be acceptable to increase property tax to pay for improved servicesWould the community accept a private venture to deliver some servicesWould the community accept the municipal government investing in commercial
venturesWould the community accept a change in by-laws traffic flows parkingrestrictions zoning regulations or streetscape policy such as the removal of encroachers
All of these questions could be answered by the City council but a goodcommunity consultation process will yield responses to issues that are notpolitically biased and will highlight the majority view and intensity of feelingabout issues
W h o d o e s t h i s t a s k
CIB Pro jec t team m embers do th is task Other people may be seconded tothis team as required For example you could use an NGO professional consultationfacilitators a media outlet or media business or a professional body or association for
this purpose
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Determine the consultation design using the Community consultation design worksheet
3 Prepare and issue information4 Promote the consultation5 Conduct the consultation program6 Analyze and report the results
T i m e
Complete by week 6
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I n ve s t i g at e p ro b l e m s
Analyzegt
Purpose
To build the teams knowledge of underlying or root causes of service problems andidentify opportunities for improvement
Why i nv es t i ga te p rob lems
To identify improvement opportunities you must first understand theunderlying problems
By following the service process along and making a Process map youwill understand how the process works and note some improvementopportunities
The team can also use two tools to probe behind the obvious problemsand find out the underlying causes
Fishbone diagram
Why-Why diagram
Your team can then document what it sees are the most important rootcauses and opportunities for improvement and take them on to theproblem-solving phase - Innovate
W h o d o e s t h i s t a s k
CIB Pro jec t team m embers do th is in co l labora t ion w i th a sma l lse lect ion of staf f f rom the service area
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Plan several problem-investigation sessions with service staff3 Choose the root cause analysis tool - Fishbone or Why-Why - best suited to your
team and the service problem being investigated4 Conduct the analysis
5 Record the analysis on the Fishbone diagram or Why-Why diagram form depending
on which analysis you used6 Verify the analysis by having a review session later with service staff and by
checking on key data to confirm which root causes are most important7 Document your opportunities for improvement8 Thank the service staff for their participation and advise them on the projects
next tasks
T i m e
Complete by week 6
B e n ch ma r k
The purpose of the Benchmark phase is to provide the CI team with insightand an understanding of how other organizations not just municipalitiesdeliver their services of a similar nature and how they may have improvedtheir services over recent years
W h y B e n c h m a r k
This insight and understanding is important to the team as it progressestowards developing its recommendations on how to improve your servicesIt is very difficult to ldquocome up withrdquo innovative solutions to service issuesand many have tried a range of solutions so it is faster and more efficient
to take account of what other people have done and to consider theirexperiences in your local context and from that develop your ownrecommendations
Benchmarking therefore is the sharing and comparing of service deliveryprocesses service standards improvement solutions and the barriers thathave been encountered and how they have been overcome
Benchmarking can look at a range of service delivery issues including
1 How available the service is or what access the residents have to the service2 How affordable is the service and what prices are charged for the service3 Whether or not the service is subsidized by other governments or the private
sector4 How fast the service is delivered to the customer5 How efficient the service is delivered in other words what does it cost6 The Quality of the service in terms of faults hygiene environmental sustainability
and social responsibility7 How the service actually operates8 What computer applications are used for the service how IT is used9 What procedures or instructions are used to train and guide staff and
10 What legislation or policies exist to control the service
The Benchmarking phase involves five tasks
1 Identify what to Benchmark2 Research best practice providers3 Develop the Benchmarking approach4 Negotiate with Benchmark partners5 Compare with partners
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I d e n t if y w h a t t o b en c h m a r k
Benchmarkgt
Purpose
To identify what aspects of your service you wish to Benchmark
W h y i d e n t i f y i t e m s f o r B e n ch m a r k i n g
Benchmarking is a valuable technique to discover innovative ideas thathave been used by others
Ideas are hard to come by and even harder to test revise prove and putinto practical operation Therefore you need to focus your Benchmarkingefforts on the important items within a service to improve
Identifying what to Benchmark is an important first step because it helpsto focus your efforts on the most important issues to improve and notwaste time on those that may only return a lower benefit
Also Benchmarking partners often have limited time to participate in a
program therefore you need to make the most out of your Benchmarkingopportunities To do this it is important to identify the most importantissues that you need assistance with
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Review service performance processes issues problems and root causes andwhether or not the desired outcome is being achieved
3 List all the issues you wish to focus Benchmarking upon using the Topic selection
for benchmarking worksheet
4 Score then rank the issues list from most important to least important using theabove worksheet
5 Decide upon the most important topics you want to Benchmark
T i m e
Complete by week 7
Research b es t p rac t i ce p rov ide rs
Benchmarkgt
Purpose
To discover who is delivering a similar service that you believe is better thanthe service you are currently delivering
Why res earc h bes t p rac t i c e p rov ider s
Once you have decided what to Benchmark it is important to gain anunderstanding of who delivers this service in the best possible way
The best way may not necessarily be the same as your local contextnevertheless by looking at better service models you will gain anunderstanding of the possibilities and then at a later stage considerwhether or not you will adopt these features in your own context
For example for a service such as ldquoRoad maintenancerdquo there will be privatecontractors around the World that offer road maintenance as a service andyou may know of other government departments that also maintain similar
infrastructure such as the Department of Aviation maintaining aircraftrunways communications systems accounting systems etc
Some possible Best Practice examples are
Service Possible Best Practice providers
Public health services Makati City Philippines
Medical clinics Cebu Philippines
Parks and gardens maintenance Kandy Colombo
Street vendors Kuantan Malaysia
Home and Community Careprograms
Australian Federal Government
Public toilets Bangalore India
Customer service reception Local Bank Insurance company
Cash receipting and transactionprocessing
5 Star hotel retail shop airline office Utilityoffice Post office
Metering service consumption andbilling customers
Mobile telephony service providers Rank XeroxCredit card providers
Issuing property tax notices andcollecting revenue
Vehicle registration within Transport Dept
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Discuss the topics considered for Benchmarking3 Brainstorm research potential Best Practice providers in your own city state
country World4 Identify a shortlist and investigate more closely how they deliver their service by
using the Benchmarking partner assessment scoresheet
5 Identify those potential Best Practice providers you wish to approach fornegotiation
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D e vel o p t h e B e n ch m a rk i n g a p p ro a ch
Benchmarkgt
Purpose
To decide the specific Benchmarking approach to be taken considering theBenchmarking topic and the potential Benchmarking partners
W h y d e v e lo p a b e n c h m a r k i n g a p p r o a ch
There are a number of different methods to Benchmark your services withyour Benchmarking partners This task is about deciding on the bestmethod to conduct the benchmarking exercise
The ldquoBest methodrdquo will be
Quick and easyFully effective and provide you with valuable and useful informationEconomical to conduct without the need to incur large expensesBeneficial to your benchmarking partners as well as to youInteresting and enjoyable to carry out
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Score your Benchmarking study needs using the Benchmarking study needs matrix
3 Choose the best approach for the Benchmarking by comparing your needs with
the Benchmarking model matrix best fit tool
4 Develop an initial Benchmarking study plan using the Benchmarking plan worksheet
5 Document the agreed approach and confirm potential Benchmarking partners
T i m e
Complete by week 7
N e g o t i at e w i t h B en ch m a rk i n g p a r t n e rs
Benchmarkgt
Purpose
To negotiate with a selected number of potential Benchmarking partners toseek their participation in a Benchmarking study of a specified service using
a specified approach
W h y n e g o t i a t e w i t h B e n ch m a r k i n g p a r t n e r s
You need to negotiate with potential partners so that each party knows whatis expected and agrees to the approach you wish to take
A potential Benchmarking partner will have a number of questions toconsider including for example
What benefit would there be in getting involvedWhat information forms or documents could I use to improve my own processesDo I have the people or time to devote to thisWhat will it cost me to get involvedWhat is the process what would I be required to do
How difficult will it be to collect performance informationWill I be giving away classified information and will it be used for any otherpurpose
Your role when approaching a potential partner is to be ready to answerthese questions You must explain very clearly the Benchmarking approachthat you have chosen and how the Benchmarking partners will participate inthis approach
1 Complete the Training module read the guide slideshow and assessment
2 Agree on the organisations to target for negotiation3 Identify who is the best person to talk to and write to them introducing the
Benchmarking opportunity and seeking an initial meeting4 Prepare the Benchmarking information package5 Meet with the potential partner outline the approach present the Benchmarking
package and answer any questions they may have
6 Modify your Benchmarking approach to accommodate their concerns or issues7 Prepare the Benchmarking partners letter of agreement and Benchmarking code of
conduct
T i m e
Complete by week 7
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Co m p a re w i t h p a r t n e rs
Benchmarkgt
Purpose
To discover how your Benchmarking partners deliver their service andwhat service performance they are achieving
W h y c o m p a r e w i t h p a r t n e r s
To find out how your service performs compared to theirs to identifyimprovement ideas
Benchmarking with partners provides you with insight on how others
Set service standardsMeasure service performanceAcquire service inputsDeliver a serviceOvercome service problemsMonitor service outputs and outcomesManage their service
A good example occurred in Melbourne Australia where a number of localgovernments benchmarked their diversified fleet operations Theycompared servicing and operating costs for their respective fleets andfound that one fleet operator had lower operating and repair costs than theothers
By investigating further they discovered the lower costs were due to usingone supplier as the source for all spare parts and consumables and thatsupplier had a lower pricing structure compared to the original equipmentmanufacturers
The other fleet operators dealt with the original equipment supplier butupon realizing that the same parts could be sourced from an independentsupplier they changed their source of supply with resulting lower costs
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Hold the first meeting to confirm the Benchmarking objectives approach tasksschedule and participants
3 Update the Benchmarking plan4 Undertake the steps agreed to in the Benchmarking plan
T i m e
Complete by week 10
I n n o v a t e
The Innovate phase is the point at which you take all of your hard workfrom Analysis and Benchmarking and develop your own ideas andrecommendations on how to improve your service
I ssu e s co n cern i n g i n n o va t i o n
There are a number of issues that you must understand before youcommence your recommendations They are
To have a recommendation accepted and endorsed by management and councilthe recommendation must be affordable politically acceptable clearly benefit the
customer and practical to implementWith regard to ldquoaffordabilityrdquo it is not always the case that your municipality is theonly source of funds to pay for a service There are many options including askingthe customer to pay a fee obtaining private sector sponsorship and obtainingCentral Government support In most cases if you think hard enough about how tofund a new service you will find an external funding source Therefore do notassume at this point that thr recommendation is unaffordableWhen a CI project team is made up of a mix of staff outside of the service deliveryunit there may be reluctance from the service manager to accept yourrecommendations To get the service manager to be supportive of therecommendations and to implement them you will need to ldquosellrdquo yourrecommendations and convince the service manager that it will benefit them asmuch as the customer The task of ldquosellingrdquo your recommendations to the servicestaff can be difficult and time consuming so donrsquot underestimate the effort this willtake Make a determined effort to involve the service manager in this phase andseek their endorsement and support of the recommendations andThe recommendations implemented in the first instance may not work perfectly be
flexible in the acceptance rate or take up rate of your recommendations andaccept constructive criticism in the short term and be prepared to adapt
The Innovate phase involves four tasks
1 Identify preferred solutions2 Recommend improvements3 Secure funding4 Approve CIB Implementation
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I d e n t i f y p re f e r re d so l u t i o n s
I n n o v a t e gt
Purpose
To select the best opportunities for improvement
Why i den t i f y p re fe r r ed s o lu t i ons
You may find many opportunities from your Benchmarking study but youneed to identify the ones that will achieve the greatest benefit
Criteria to use to judge the various opportunities are
It will clearly improve the service to our residents in terms of timeliness qualityaccess affordability and or their satisfactionIt is affordable and within the financial capacity of our municipalityIt can be implemented quicklyIt is technically feasible with our current technology or we can acquire thetechnology to implement the changeIt will be easy for our employees to adapt to the change
Assess opportunities and rank them using the above criteria The oneswith the highest score should be those worth pursuing in the immediatefuture
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 List all of the most important opportunities using the Advance a solution worksheet
3 Develop solution strategies4 Score the solutions and rank them from highest to lowest5 Review the solutions for illogical results6 Agree the preferred solutions
T i m e
Complete by week 11
R e co m m e n d i m p ro ve m e n t s
I n n o v a t e gt
Purpose
To present your findings and recommendations for improvement to yourSteering committee for their endorsement
W h y r e c om m e n d i m p r o v e m e n t s
Solutions can sometimes require significant investment so it is importantthat proposed solutions be approved by the Steering Committee beforemoving on to the next phase
To maximise the chances of the Steering Committee approving your workyou need to present a well thought out report that helps the reader clearlyunderstand your thinking and analysis
Two tools are useful here
Impact Assessment
Barrier Analysis
Your team can then present its case in a clear and easy to understandformat which will enhance the chances of approval
How to P roceed
1 Complete the Training read the guide slideshow and do the assessment
2 Agree the purpose of the report
3 Agree on the report index using the Report template
4 Collate the preferred solutions
5 Develop an implementation plan using the Implementation plan worksheet
6 Estimate the implementation costs and benefits using the Cost budget worksheet
7 Complete an Impact Assessment using the Impact assessment worksheet
8 Complete a Barrier analysis using the Barrier analysis worksheet
9 Draft the report using the Report template10 Quality check the draft report11 Present the report to the Steering Committee
T i m e
Complete by week 11
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Secure fund ing
I n n o v a t e gt
Purpose
To secure the funding necessary to pay for the proposed improvements
W h y s e c u r e f u n d i n g
Most service improvements will require some additional funding to pay forimmediate changes such as new facilities new equipment and newsupplies
Ongoing costs may also increase to pay for the improved service to morecustomers
Funding may come from many sources such as private sector sponsorsdevelopment agencies NGOs state and federal governments financehouses and from internally being the local government itself
To secure new funding from any of these sources you will need to present
a proposal that outlines your funding requirements plus how the funderwill benefit from the arrangement
It is unlikely that a funder will provide new funds for an improvedmunicipal service unless they are satisfied that
The improved service is a real requirement of the communityThe improved service can be implemented with the funds requestedThe local government has the capacity and skills to implement the new serviceThere will be a benefit to the funder in terms of recognition or exposure andThe municipality has the financial capacity to fund the service over the longerterm and to repay any related loans
This task will address these issues by preparing the appropriate documentsfor presentation to the identified funding sources
W h o d o e s t h i s t a s k
CIB Project team members do this in collaboration with the FinanceDepartment of your municipality
H o w to p r o c e ed
1 Complete the Training read the guide slideshow and assessment
2 Develop a cash flow forecast you may use the Cash flow template as an example
3 Prepare a financing proposal4 Seek an interview and negotiate the funding arrangements5 Document the funding agreement6 Update the implementation plan
T i m e
Complete by week 12
A p p ro ve CI B I m p l e m e n t a t i o n
I n n o v a t e gt
Purpose
To seek final approval from your Council to move ahead with the implementation of thenew or improved service
W h y a p p r o v e t h e C I B i m p l e m e n t a t i o n
Where the proposed improvements are significant or may affect manyresidents or require substantial funding it is likely that your Council willrequire notice of the proposal and will expect to have some input
You may also have limited authority to approve borrowings or spend moneyon capital items
Generally approval will be required from Council to advance theimplementation of a significant change to any service or infrastructure asset
Council will require all the information necessary for it to make a thorough
consideration of the costs and benefits risks and assumptions and the longterm sustainability of the service and the required funding for it
For this to happen the CIB Project team will need to firstly prepare a formalproposal and will likely follow this with an amended proposal setting outclearly how each of the Councillors objections or concerns have beenaddressed
W h o d o e s t h i s t a s k
The CIB Project team members complete this task with assistance from the Councilsecretary
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Put your proposal on Councilrsquos agenda
3 Consider their likely objections using the Council members and their likely objections
worksheet
4 Prepare your proposal5 Issue your proposal to Council members
6 Amend your proposal to accommodate Council changes using the Council members
amendments worksheet
7 Seek Councilrsquos endorsement
T i m e
Complete by week 12
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I m p l e m e n t
The Implementation phase of a CI project is where you put your recommendationsinto action The CI project team may carry out the implementation work but if theservice is a large service such as solid waste collection then a ldquoChange teamrdquo thatis made up of supervisors and staff from within the service unit may carry out theimplementation tasks
I s su e s w i t h t h e i m p l e m e n ta t i o n
People have a natural reluctance to change the way they are used to andto take on additional risks that a change may not work well that mightreflect on their own capabilities
There are a number of potential issues and difficulties that you shouldconsider before you commence the Implementation phase they are
There will be a natural reluctance to change so to counter this reluctance youneed to get the service staff involved very early in the discussions about how theimplementation will be planned and executedTo get service staff committed to the planned changes they will need theopportunity to put forward their own views on implementation difficulties and thepossible increase in their work load in the short term involve them in the earlydiscussions and acknowledge their concernsNo change program is implemented smoothly and without problems explain tothe service staff that we will encounter problems and failures but also that wehave the skills and the determination to overcome these short term issues and
we will succeed in improving our serviceImplementing a change program can be complex with many actions takingplace at once and many people involved Some actions may be dependant uponothers and some actions may be critical to the success of the program To keepall of these actions under control and to ensure each person understands theirrole and responsibilities an Implementation plan is essential The plan needs tospell out the tasks required the deliverables or outputs when they need to bedelivered and who is responsible for themImplementing change requires staff to be trained in the new process and to begiven adequate information so that they understand what they need to dodifferently A quick verbal instruction is definitely insufficient and staff should beprovided with written instructions diagrams thorough training a chance topractice their new procedures acknowledgement they are doing the new job wellor constructive criticism delivered in a positive manner Reprimands and opencriticism is definitely to be avoidedCustomers as well as service staff may need to be trained in the way they usethe service issues of paying a fee hygiene completing documentation correctly
and taking on some additional responsibilities may all play a part in the newservice
At the end of the implementation involved staff should be clearly recognized fortheir hard work and dedication to the new service this is their reward and they willbe more satisfied with their careers in your municipalityLastly the media plays a large part in communicating with the customers (thismay assist you in training the customer) and externalizing the benefits of the newservice (this may assist council in their new elections and make the tax payershappy with their financial support for pro-poor services) so it is best to keep themedia updated with your progress and to seek their support by them reporting thepositive improvements you have made in your service delivery
The Implement phase involves the following eight tasks
1 Build the implementation team2 Involve managers and staff 3 Plan the change program4 Document service standards and procedures5 Deploy procedures and train staff 6 Train customers and suppliers7 Recognize and reward success8 Update the media
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B u i ld t h e i m p l e m e n t a t i o n t e a m
Purpose
To build an implementation team that has the skills knowledge and capacity to carryout the implementation tasks according to the schedule
W h y b u i l d a n i m p l e m e n t a t i o n t e am
An implementation team will be required
1 Where an improved service covers a large territory or2 there are many tasks to be completed in a short period of time or3 the current CIB Project team does not have the capacity or skills to implement
the new or changed service
Team membership will depend on the implementation tasks and the skillsneeded to carry them out successfully
The team members need to be selected and approved and they needtraining and support to carry out their tasks correctly
With a good Implementation team the new service should be a success
Some Implementation tasks that may run concurrently are
Amendments to computer programsEducating the community on the service changeTraining service delivery staffPrinting service brochures forms documentsInstalling new utilities and services such as power water gas sewageDocumenting new proceduresMaking changes or upgrades to infrastructure such as counters yards depotsbuildings schools gates meters offices reception areas doors etc
In addition to the above list these Implementation tasks may also behappening concurrently in different and disbursed locations
Therefore it is likely that you will need an Implementation team tosupervise and manage all of these tasks
W h o d o e s t h i s t a s k
CIB Project team members do this in collaboration with the managers of theprospective Implementation team members
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Agree the Implementation strategy3 Select the team members4 Brief the team on the Implementation5 Consider the teamrsquos requests6 Provide team members with individual plans and documents7 Monitor team progress and support the Implementation
I n vo l ve m a n a g e rs a n d s t a f f
I m p l e m e n t gt
Purpose
To raise the awareness and knowledge of all affected managers and staff so they willsupport the Implementation
Why i nv o l v e m anagers and s ta f f
When people understand why a new service is being implemented and howit directly affects them they will be more comfortable with theImplementation process and will not resist the change as much
W h o d o e s t h i s t a s k
CIB Project team members will do this task but in collaboration with thesenior managers of the service or section
It is important that the senior management team be seen to support the
changes If the change is significant a senior management meeting chairedby the Mayor or Commissioner may be preferred
How to P roceed
1 Determine the service staff that needs to be briefed on the Implementation2 Prepare the briefing materials3 Organize venues questionnaires input forms presentation materials facilities
and presenters4 Promote the briefing event and issue invitations to staff5 Hold the briefing event and seek staff inputs6 Collate and consider all staff inputs7 Amend the Implementation plan if necessary
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Plan the change p rog ram
I m p l e m e n t gt
Purpose
To develop a detailed plan of tasks and their timing so the Implementation isthorough and concludes according to the overall schedule accepted by Council
W h y p l a n t h e c h a n g e p r o g r a m
In some cases the Implementation plan that has been prepared to-datehas been to satisfy the feasibility and affordability question Organizing anImplementation team will also require an Implementation strategy andsome planning information
However these plans may not be in sufficient detail that will provideadequate information to the team members so they can complete the taskand deliver the outputs according to the needs of the new service
Additional information will likely be needed and may include
Defining lower level tasks and specific outputsExample outputsSketches or plans of a changed facilityRough outline of a new form or documentRough flowchart of a new computer programPhotographs of a similar installation orA map showing the boundaries of the project
The level of detail should be equal to the degree of management andmonitoring that is necessary to minimize the risk of a task being faulty orlate and the degree of direction necessary to ensure the task is completedproperly
W h o d o e s t h i s t a s k
Where a new service is being implemented concurrently in many areasthe CIB Project team should plan a Change program
Where there is some latitude or decision making at the local level theplanning should be done by the Implementation team at the local level
How to P roceed
1 Determine whether or not a Change program needs to be defined at the locallevel or the central level
2 Assign responsibility to develop the Change program3 Develop the Change programs (detailed implementation plan)4 Verify that all Change programs are consistent with the overall Implementation
plan finish dates estimated resources and costs5 Approve the detailed Change programs6 Encode the Change programs with a Version control and or approval date and
the name of the approver
Document se rv i ce s tandard s andprocedures
I m p l e m e n t gt
Purpose
To document the service standards and operating procedures of the improved serviceso that service staff and customers have a consistent understanding of how the servicewill operate and what performance level is expected
Why doc um ent s er v i c e standards and p r oc edures
The documentation of Service standards will establish a consistentunderstanding between customers and service staff on exactly how theservice will operate and what performance standards are expected
The Service standards should clearly document
A description of the serviceWhere the service is obtained fromWhat time the service is available
How the customer accesses the serviceWhat inputs the customer needs to makePrice of the serviceThe performance of the service
Speed of deliveryQuality of the deliverablesLevel of customer satisfactionLevel of access
What to do in case the service fails or the customer wishes to lodge a complaintConfidentiality of the service informationDependence upon other providers or utilities that Council cannot be heldaccountable for should a disruption occur with their services (electricity watersupply etc)
The service procedure should be in sufficient detail that any Council staff member can deliver the service process by referring to the serviceprocedure The procedure should explain
What the input trigger point is to commence the procedureWhen should the procedure be commencedWhat specific actions are requiredWhat forms or computer programs to useWhat outputs are createdWhat approval levels are requiredWhere the outputs are deliveredWhat to do if an exception occurs andThe overall timing of the individual tasks
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W h o d o e s t h i s t a s k
For a small change to a process that is consistent across the whole of Council the CIB Project team can complete this task
Where the improved service is large and must be delivered in a consistentmanner across the whole of Council the service specification can bedrafted by the CIB Project team and then it should be approved by theCouncil
Where the new service and procedure is unique to an area then the localImplementation team should document the Service standards andprocedures in collaboration with the local service manager and their staff
How to P roceed
Define the service standards
1 Obtain and review your Councilrsquos standards for documenting Service standardsand operating procedures
2 If the above is not available then define how Service standards are to bedocumented and version controlled in your Council
3 Define the performance standards for the service in respect ofTimeliness
QualityCustomer service and satisfactionAccess
4 Define the other components of the Service standard5 Develop a publication and distribution strategy
Publication format and medium options areService brochureCouncil internet siteCouncil Service directoryService posterSign board etc
Distribution options areAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Publish and distribute the Service standards in the agreed format
Define the operating procedures
7 Obtain and review your Councilrsquos standards for documenting operatingprocedures
8 If the above is not available then define how procedures are to be documentedand version controlled in your Council
9 Process map the improved service (how it will operate)10 Agree the process map with the service manager11 Develop a publication and distribution strategy
Publication format and medium optionsProcedure manualLoose leaf paper pagesCardsIntranet siteElectronic document on a central server
Distribution options
All managers in the CityAll employees in the CityAll service staff involved in the procedureOn a request basisAnybody using the Intranet or Internet
12 Document the service procedure using the agreed format and medium13 Approve the new procedure and register it in the Procedure index (or version
control)
D e p lo y p ro ce d u re s a n d t r a i n s t a f f
I m p l e m e n t gt
Purpose
To provide information and direction to all service staff so they can deliver the improvedservice according to the improved design and achieve the expected serviceperformance targets
Why dep loy p roc edures and t r a i n s t a f f
Service staff will need very clear direction on what procedure is to befollowed in the delivery of an improved service
Service procedures are often written and forgotten held in a filing cabinetor in some managerrsquos office Very often the operating procedures are out of date not distributed to relevant staff have pages missing are out of dateand are not version controlled
In these circumstances it is little wonder that service staff inherit a processfrom their predecessor invent their own process evolve the process overtime to meet changing needs and eventually have a process that is uniquecomplex and inefficient
Operating procedures need to be
Quickly accessible to all staff delivering the serviceUp-to-date and complete and
Clear and understandable to the service operator
Operating procedures can be distributed to relevant staff using
Paper based manuals with version control and serial number controlIndividual pages that can be inserted into a book or manualIndividual ldquocardsrdquo that can be filed in a ldquocard boxrdquo for quick accessIntranet site using an electronic index or find function to each pageAn electronic ldquomanualrdquo located on a local area network incorporating an electronicindex or find feature (eg MS Word document with a table of contents)
In addition to deploying the operating procedures to all relevant staff it isimportant that staff are trained in the new procedure and have theopportunity to practice the procedure experiment with exception conditionsrole play a difficult customer or transaction and contribute to the furtherrefinement of the procedure
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Training on the procedure can be delivered face to face using a videotraining ldquotaperdquo using a workshop with service staff or a formal class roomenvironment
Training can be scheduled
Whenever the process changesOn an regular cyclical basis covering both changes and existing proceduresFor new staff or staff re-assigned to a new position processOn a request basis orIn response to an unsatisfactory result from an internal audit program
At all times staff should feel confident that they are performing their workaccording to the designed process and within their level of authority
Should they feel unsure of any aspect of the process or authority theyshould have access to the operating procedures for personal referenceand to training and support should the procedure prove inadequate
W h o d o e s t h i s t a s k
The service manager responsible for the service staff should deploy theoperating procedures and train their staff because it is essential that theservice manager be in control of their service and take ownership of it
If however staff training is a significant step within the Implementationthe service manager should seek assistance from the Councilrsquos internaltraining resource or an external trainer the CIB Project team or theImplementation team whichever is the most appropriate
How to P roceed
1 Nominate the staff that requires training in the new procedure2 Decide who will deliver the training and when3 Decide upon the training medium and approach
Face to face trainingVideo showWorkshopTeachPractice
ExperimentRole playProgressive or all at once
4 Develop the training materialsOperating proceduresCase studiesRole playsPractice transactions etc
5 Publish all the required material for distribution to the staff6 Organize a training venue facilities and computer access if required7 Deliver the training8 Seek staff feed back on operational difficulties or training deficiencies9 Re-dress operational difficulties or breach in the procedure
10 Update staff records to reflect their training and new skills
Tra in cus tom ers and supp l i e rs
I m p l e m e n t gt
Purpose
To raise the understanding of customers and suppliers on how the improved service isto operate and what specific actions are required from them to ensure service
performance can be achieved as specified
Why t r a i n c ustom ers and s upp l i e r s
In all municipal services there are customers service staff and suppliers(both internal and external) and each of these groups of people will have aninfluence on how the service operates
Customers often provide inputs such as information documentsapplications and requests and should the Quality of any of these inputs bepoor then the service will not operate smoothly and performance will suffer
Likewise with suppliers if they supply poor Quality inputs such asconsumables computer services constructions and contracted services then
the service will not operate as planned and again performance will suffer
It is essential therefore that customers service staff and suppliers are ldquotrainedrdquo in how to work the service so that good performance is achieved
We have already addressed service staff training in the previous task sothis task will focus upon customers and suppliers
Often customers are not trained in how to use a service and they obtainthis knowledge through making mistakes and being corrected throughmany visits to achieve what should have been achieved within one visit andthe resubmission of documents to correct earlier mistakes
Initial weaknesses in the knowledge can be overcome in time with serviceexperience but this does not resolve the inefficiencies that are created by
the first time customer or the infrequent customer
You can see how well the airlines train us as customers to ensure we checkinto the airport one hour before departure have our ticket and passport withus and only bring a limited amount of baggage All of this information issent to every passenger no matter how frequently they fly Imagine theairport chaos is passengers arrived late did not have their ticket or passportavailable and brought too much baggage
Similarly with a municipal service customers need to have knowledge of
Where to access a municipal serviceWhat actions the customer needs to take to access the serviceWhat information needs to be suppliedWhat lead time is required to access the service andHow much the service will cost
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Much of this information will be contained in the Service charterstandards but often this information is not provided to the customerunless it is requested or after commencement of the service
Customer training is necessary for the customer to make efficient quickand painless access to the service
Customers do not need training in all of the detail of the service but theydo need to be aware of the essential issues or be able to find out about
the essential issues prior to accessing the service for the first time
Training can be delivered through a number of mediums such as
1 Internet access to the municipal web site that provides basic instructions2 Service directory books published and provided to every household3 A public reception counter located in strategic locations where customers often
frequent (eg shopping centers business districts etc)4 A telephone hot line that will provide basic verbal advice5 ldquoAdvertisementsrdquo in news papers and other printed medium6 ldquoAdvertisementsrdquo on television or radio7 A service brochure that can be mailed to the customer upon request or attached
to another document that has some association with the changed service
Medium examples are
1 How to lodge a building application and downloadable application forms allavailable from the City Internet site
2 A service directory setting out the service description contact telephonenumbers and basic instructions on how to access the service
3 A ldquoCity Shoprdquo located inside a shopping mall that looks like a retail shop andprovides basic information about Council services
4 A telephone hot line number such as 7777777 that connects the customer tothe Seven Seas Municipal Council Help desk
5 One page advertisements that illustrate the new one-way street map to assistdrives to navigate around the city on the new one-way street design
6 One minute advertisement on television that illustrates how a responsible drivershould obey parking limitations in the City business district and what fines willbe incurred should they over stay the time limit and
7 A service flyer brochure that explains how to use a ldquoLoading zonerdquo in the centralbusiness district that is mailed to the vehicle owner with the vehicle registrationrenewal advice
W h o
The Service manager in collaboration with the Municipal Public InformationOfficer should complete this task
This task may also be assigned to an external professional advertisingagency that has dealt with publicity for other government services
How
1 Define the customer and supplier categories that require training2 Define the training needs or the change in customer supplier behavior that is
required3 Determine the best training medium to be used to reach these customers and to
achieve knowledge retention
4 Negotiate with participating parties such as TV stations other agencies for theirsupport
5 Agree upon a training schedule6 Develop the training materials that meet the needs and fit with the chosen medium
and participating agencies7 Deliver the training as scheduled8 Measure the learning and behavior change9 Assess the learning and behavior change and schedule further training as required
Recogn ize and rew ard success
I m p l e m e n t gt
Purpose
To Recognize and reward service staff the Implementation team customers andsuppliers for their contribution to the successful implementation of the improvedservice
Why rec ogn i z e and r ew ard s uc c es s
Everyone enjoys and appreciates recognition and reward for theircontribution to a successful project or improved service
By recognizing peoplersquos contribution they will be more satisfied with theirinvolvement and will support your municipality in the future with furtherservice improvements
Recognition is not costly and can take many forms such as
Letter of thanks addressed to the individual and signed by a senior officer (egMayor or Commissioner)Public ceremony where individuals are presented and issued a certificate of appreciation (special event or at the Council meeting)Newspaper advertisement or public posters naming individuals or groups (includingthe customers and suppliers) that have contributed to the project and thankingthem for their contributionsTV broadcast of a site visit by the Mayor where the Mayor publicly describes theimproved service and names the groups of staff that have contributedPoster showing team members displayed in the municipal reception hall andMeet with the Mayor Councilors or Commissioner and describe the team membersrsquo experiences and achievements with the project
Rewards in the form of bene f i t s may be also considered but in manycultures this is not used The benefits may include
Once off financial bonusAdditional holiday entitlementsAdditional education days andor cost subsidy entitlementsBenchmarking visit to a neighboring city or countryElevation in rank or status with a commensurate salary increaseIssue a gift certificate that offers admittance to a relevant event or purchasingpower at a retailer of related equipment or consumablesIssue a physical gift such as a pen office equipment office computer referencebook or relevant equipmentRenewal of an office vehicle or upgrading of an office vehicle andExtended usage of an office vehicle
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W h o d o e s t h i s t a s k
The CIB Steering Committee should decide upon the reward andrecognition events and benefits
The CIB Project leader may be asked for their input
This may also need to be done in collaboration with the Human ResourceDepartment within the municipality and or the senior politicians such as
the Mayor
How to P roceed
1 Decide upon the event or results that define the end of the Implementation2 Measure the degree of success the Implementation has achieved3 Define the people or groups that should be recognized for their contributions4 Decide upon specific individuals or staff groups that should be offered benefits5 Decide upon the method and timing of the recognition6 Decide upon the timing form and value of the benefits7 Conduct the recognition events8 Issue the benefits to individuals9 Seek independent views on the degree of satisfaction with the celebration events
and reward benefits and note any dissatisfaction for future reference
U p d at e t h e m e d i a
I m p l e m e n t gt
Purpose
To provide information and evidence to the media with the expectation the media willpositively report upon the achievements of the municipality in itrsquos serviceimprovements
W h y u p d a t e t h e m e d i a
Service improvements need political support to initiate them and approvetheir funding
That support will come from elected politicians that have a strong mandateto improve municipal services
That mandate will come from the electorate by them electing politiciansbased upon their performance That performance can only be known frompersonal experience and constructive reporting in the media
Therefore to sustain a continuous improvement process and develop thisinto a culture of the municipality the media must positively report all of the improvement achievements made by the city and give credit to thepoliticians staff and suppliers that have contributed to that improvement
With this reporting the electorate will develop confidence in their currentcouncilors and re-elect them based upon their positive performance Thecouncilors in turn will likely support on-going service improvements andpromote the CIB process amongst their peers
Reporting CIB achievements to the media is critical to the development asustainable CIB culture in your municipality
W h o
The Public Information Officer (or similar) will complete this task
It is likely that your senior managers or your Mayor will be interviewed andquoted in the media on specific improvement projects
The progressive collection of evidential material may be delegated to one of the Implementation team members as a specific task
How to P roceed
1 Maintain a record of all current and completed CIB projects2 For each CIB Implementation progressively build up evidential material on the
success and outcomes of CIB projects as they progress with their implementation
Customer interviews (Video and recorded)Supplier interviewsService staff interviewsPhotographs of changes (Video and still)Key Performance Measure trends (use independent data collection)Progress reports to the Steering Committee
3 Decide upon a media release strategy when how and who to4 Develop media release documents consistent with the media strategy5 Include customer interviews6 Include photographs Include KPI trend data7 Release the above information to the media8 Coordinate media interviews with senior managers and the Mayor or councilors as
requested9 Monitor media reports and validate their accuracy
10 Correct any inaccurate or misleading media reports11 Report to the Steering Committee (or Council) on the extent of media coverage in
respect of your CIB projects
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Susta in
The Sustain phase of a CI project is where all of the changes that havebeen successfully implemented during the Implementation phase are nowput firmly in place and the new service delivery becomes the normal way
I ssues conce rn ing sus ta in ing the changed
process
There are a number of issues to be considered
The original recommendations and the changes that were implemented may notin fact be ideal and through the imperfect design and decision process you mayhave made some assumptions about the service or the way in which thecustomer users the service that have now proved to be untrueIt is important therefore that you seek the opinions of your customers and staff on how they see the new service operating and whether or not there are anyflaws in the service or if with a small amount of additional effort the servicecould be improved yet furtherOften the management team and service staff will assume that with the deliveryof a ldquogoodrdquo service then the service objectives will be achieved for example if we deliver excellent education so that children and young adults will achieveemployment the assumption is therefore that with a good education you will geta job we will never know this unless we measure whether or not school leaversactually are employedWhen an imperfect service results and you can see weaknesses in the outputs of the outcome is not being achieved then this is the time to make the minorcorrections to make the service better as was your objective in the first placeOften the CI project team and the Implementation team will simply accept theminor failings of the changes and are reluctant to make that extra bit of effortto achieve the original goals ndash maybe they are tired and exhausted from all of the previous effort ndash donrsquot give up make those final adjustments and you will
end up with the results you long forAs the new service is delivered it is important that it receives appropriatefunding in the future so that the service standard does not deteriorate To dothis the budget assumptions regarding output costs volume of outputs deliveredforecast demand levels and demand dampening strategies all need to be inputto the budget considerationsYou owe it to the customer a clear indication of the service standards you arepromising to deliver including response times Quality customer satisfactionfee levels and access This promise can be expressed in a ldquoService charterrdquo or ldquoService descriptionrdquo and once issued you will be under an obligation to fulfillyour promiseTo ensure that the new service and its service processes are delivered into thefuture you should be monitoring the key performance indicators for this serviceto ensure that the standards are achieved but also you should look at theprocesses to ensure they are being complied with Most municipalities use anInternal Audit resource to verify these items and the Auditor reports to thecouncil with their findings and
Finally once you are happy that the service is normalized and is operating in asustainable manner it is time to celebrate your success
The sustain phase of a CI project involves the following six tasks
1 Accept feed back on new procedures2 Measure on going performance3 Adjust to counter poor performance4 Update budget assumptions5 Update the service standards6 Audit compliance
Gather feed back
Susta ingt
Purpose
To receive constructive feedback on the improved service or changed process fromcustomers suppliers and service staff so that any initial problems are resolved andexpected improvements are fully realized
W h y g a t h e r f e ed b a c k
A new process or service will have been developed based upon what webelieve is correct at the time of its design and development
This will include how we believe the customer will react to the new servicehow the suppliers will provide their inputs to the new service and how ourstaff will deliver the new service Our most important belief is that theimproved service will deliver the benefits that we expect
Many of these beliefs will eventuate and a better service will result howeversome of our beliefs and assumptions may not eventuate and we may needto correct the new service to fully realize its potential
It is important therefore that we seek feedback on the improved servicefrom our customers suppliers and service staff so we can be sure theimproved service is operating as planned and the benefits are being realized
W h o
The CIB Project team does this task
Conducting a customer or supplier survey and collecting the survey resultsmay be delegated to the Implementation team or to an external surveyprovider
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H o w to p r o c e ed
1 Decide what feedback should be collected and whenService difficultiesCustomer satisfactionSupplier satisfactionHazards or risksAccessResponsiveness
2 Decide upon the customer supplier staff groups to participate
3 Plan the feedback approachSurveyWorkshopFocus groupInterviewOpinion box
4 Prepare the survey instrument5 Test the questionnaire6 Conduct the surveys focus groups or workshops7 Collate and analyze the results8 Determine the changes necessary to further improve the new service
M e asu re o n -g o i n g p e r f o rm a n ce
Susta ingt
Purpose
To measure the ongoing performance of the improved service to ensure the inputsare being correctly supplied the outputs are being delivered as planned and thebenefits from the service are being realized as expected
W h y m e a su r e o n - g o i n g p e r f o r m a n ce
As part of the service improvement process your team will haveaddressed changes to inputs the service process itself and will have setstandards of performance for the outputs Hopefully the service outcomewill be improving as a result
Where critical inputs have been improved in respect of their timelinessquality cost or our satisfaction level it may be necessary to measurethese inputs to ensure they are received in an improved form accordingto the new service design
To manage the improved service inputs and ensure they are supplied tothe service according to our design the improved or critical inputs shouldbe measured in respect of the aspect that is expected to improve
This may be the inputsrsquo
QualityTimelinessCost orOur service staffsrsquo general satisfaction
Where the service process has been changed or extended this should resultin a change in output performance as well as (in the longer term) a changein service outcome
In many cases service output standards will have been set and it will beincumbent upon the service staff to achieve these service standards
Outputs should be measured in respect of the aspect that is expected toimprove This may include
QualityTimelinessCostCustomer satisfactionAccess andAffordability
Finally it will always be the case that as a result of any improvement theservice outcome should improve This is the final measure that should betracked
W h o d o e s t h i s t a s k
The measure definitions should be defined by the CIB Project team
The data collection and reporting should be an ongoing responsibility of theservice staff
The monitoring should be undertaken by both the service manager and theCIB Project team
How to P roceed
1 Decide upon which inputs outputs and outcomes are to be measured2 Decide upon which aspect of these should be measured3 Define the performance measure4 Collect the performance data
gt5 Process the data and produce the performance reports6 Monitor the results and identify any failings in expected performance
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A d j u s t t o co u n t e r p o o r p e r f o rm a n ce
Susta ingt
Purpose
To analyze the results from the customersupplier and service staff feedback and the
performance results and take correctiveaction to ensure the improved servicereaches its expected performance
W h y a d j u s t t o c o u n t e r p o o rper f o rmanc e
By taking the results from the customer supplier and service staff feedback and the performance measure results you may find that thechanged service is still not performing the way you expected In this casecorrective action will be required to reach the expected performance level
The likely issues that will result will vary according to your service and theimprovements implemented but some issues may include
Customers are still confused about the new service and are still unsure of theirrole and responsibilities in service access and useSuppliers cannot meet the higher standards of performance for the inputsService staff are still unsure of the exact process and request further assistanceMistakes are still happening and the Quality of the service output is still poorThe outputs are still delivered late and do not reach the timeliness standardsThe output unit cost of the service is still too high and the fall in unit cost hasnot resulted andThere has been no change in the service outcome even though the outputperformance has improved
W h o d o e s t h i s t a s k
The CIB Project team completes this task
Some collaboration will be necessary with the service staff and theImplementation team to conduct the root cause analysis
How to P roceed
1 Identify implementation problems that need corrective action2 Complete a root cause analysis of each issue3 Select a preferred solution for each root cause4 Develop an Implementation plan for the preferred solutions5 Cost the additional corrective actions6 Present the Implementation plan and its costs to the Steering Committee7 Adjust the overall Implementation budget with the above approval8 Implement the actions according to the Implementation plan
U p d at e b u d g e t a ssu m p t i o n s
Susta ingt
Purpose
To update the budget assumptions in relation to service access service standardsoutput unit costs and demand management strategies so that future budget allocations
will provide sufficient funds to sustain the improved service
W h y u p d a t e b u d g e t a s s u m p t i o n s
When a service is improved and particularly if the service has beenextended to reach more customers it is important that the basis of budgeting (budget assumptions) takes to account the changedcharacteristics of the new service so that adequate funds are provided inthe following years to sustain the new service
In particular if any of the following aspects have changed then the budgetwill definitely need revising
Additional customers have been added to the service eg wider access to waste
collection more houses connected to the water supply additional medical clinicsestablished additional public toilets built service has been promoted and demandhas risenService staff have been increased to provide a better serviceService standards have changed and there is wider scope in the service definitionEfficiencies have been obtained by improving the service process or by introducingcomputer technology and the output unit costs are lessCurrent customers are provided with greater access to the service by extendingoperating hours or extending the number of access points
W h o d o e s t h i s t a s k
The service manager normally completes this task with support from the Financesection within the municipality
How to P roceed
1 Define the service scope ndash what the service is how it operates any changes to theservice over the last year and what is actually delivered
2 Calculate the last yearrsquos average output unit net cost3 Forecast the new yearrsquos output unit quantity 4 Adjust the output unit price (fee) based upon Council policy and inflation5 Multiply the new unit fee with the new forecast volumes6 Adjust the old average output unit cost for inflation and additional scope7 Multiply the new output unit cost with the new output unit volumes8 Calculate the net cost based upon output units9 Prepare a line item budget for the new year
10 Reconcile the two budgets at the net cost level to ensure resources are available tomeet the new demand
11 Adjust the service scope (standards) or output volume to achieve reconciliationbetween the output based budget and the line item budget
12 If the output volumes are reduced (compared to the forecast) a demandmanagement strategy needs to be specified and included in the adjusted servicescope or standards
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Update se rv i ce stand ards
Susta ingt
Purpose
To update the Service standards (or the Customer charter) to reflect the service as i twill be provided in the New Year in respect of its description access feestimeliness quality process and grievance redress
Why upd ate s er v i c e s tandards
As the Continuous improvement program reaches its conclusion and theNew Yearrsquos budget is formulated for the improved service you will becommitting to provide the new service to a level or standard that will bedifferent to what was delivered in the past
Customers staff and suppliers should all have a clear understanding of thenew service standard so they do not have unreal expectations and theywork to meet the standard
Following the approval of the New Years budget or the normalization of the improved service the service standard should be updated andpublished for the community
The service standard document should include
1 A description setting out what the service is and its purpose2 The level of access who in the community can access this service where do
they access and when3 The price or fee to pay for the service (if applicable)4 The responsibility of the customer at the time of accessing the service ie what
does the customer need to do5 The responsibility of the service staff ie what do they do to meet the needs of
the customer6 How quickly the service is provided ie what the response time is7 How accurate the service will be ie whether or not any faults are likely or
imperfections are tolerated
8 The level of customer satisfaction that is expected9 Exceptions that may inhibit service delivery ie any items that the municipality
is dependent upon that are outside the control of the municipality and shouldthese events happen the service may be affected
10 Confidentiality of any customer information or data held by the municipality11 Grievance redress process ie should the customer be unhappy with the
service how they can lodge a complaint or request the problem be resolved and12 The outcome from this service ie why is the service offered to the community
in the first place
The definition of key performance measures will be consistent with thestatement of service level set out in the Service standard however targetvalues will not be within the Service standard but documented in theannual Budget and periodical management reporting
For example
I n the Serv ice standard we may say that ourStandard is that alltelephone enquiries will be answered with 30 seconds of the call beingmade
I n the Budge t ( o r Serv ice p lan ) we may say that ourTarget is 90 of all telephone enquiries will be answered within 30 seconds of the call beingmade
The Standard is t he idea l to a im f o r
The per fo rmance ta rge t i s the degree to wh ich tha t idea l shou ld bea t ta ined
W h o d o e s t h i s t a s k
The Service manager develops the Service standard (or Service charter)
The Public information officer should provide the ldquoCorporate standardrdquo including logos format medium etc to be applied to the final publicdocument
How to P roceed
1 Understand your councilrsquos standards for documenting Service standards2 Obtain the previous Service standard and review its contents3 Review the recent changes to the service4 Define the new Service standard
5 Develop a publication and distribution strategyPub l i ca t i on format and mediumService brochureCouncil internet siteCouncil Service directoryService postersign board etc
D is t r i bu te toAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Document the Service standards in the publication format7 Distribute the Service standard document
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Aud i t comp l i ance
Susta ingt
Purpose
To identify any processes that have become non-compliant with the standingprocedures and may result in inefficiencies unacceptable risks or lead to poor
performance
W h y a u d i t c o m p l i an c e
To sustain the improved process the manager will be collectingperformance data and monitoring the actual performance level
In addition to this it is normal practice to Audit the improved process toensure the service staff are still conducting the service according to thedocumented procedures
The reason for this is that some non-compliant processes will inevitablycreep in and may take some time to show up in the performance measureor may not be significant enough to have an impact upon performance
Other non-compliant processes may have been implemented in good faithand in fact do have a positive impact on performance and these shouldbe considered for adoption into the procedures
Just because a changed process step is non-compliant this does notnecessarily mean it should be abolished it may be good to keep andstandardize it
Your Internal Audit program may look over all processes over a period of time but when a process has been significantly changed as in a CIBProject it should be audited around one year from the Implementationperiod
You have a number of options to conduct the audit they are
Conduct your own audit program for the serviceSeek to have the service included in the Internal audit programSeek to have the service included in the External audit programHold a staff workshop and have the staff review the standing procedures andopenly discuss actual non-compliance processes andHave some independent person role-play the customer document the actualprocedure followed as seen by the customer then reconcile this with thestanding procedure
W h o d o e s t h i s t a s k
The service manager should request to have their service audited forcompliance
Assistance may be called upon from the Internal audit function or from theexternal auditor to physically undertake the audit
How to P roceed
1 Decide upon who will conduct the audit and approximately when2 The auditor plans the audit program in respect of
What service processes will be auditedTiming of the auditStaff notification methodStaff who will participateStanding procedures that will be the reference pointMethod of reviewing the current processMethod of documenting non-compliance andHow the results will be reported and discussed
3 3 Notify staff of the internal audit schedule4 Obtain the current standing procedures5 Review current processes and reconcile with the procedures6 Document non-compliant processes7 Prepare the Audit report8 Discuss the Audit results with management and staff9 Agree on a course of action to correct non-compliant processes
10 Agree on a schedule to follow up the planned corrective actions11 Review the actual corrective actions and confirm back to management these are
complete and effective
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Ins t i tu t iona l i ze
Following the Implementation of your pilot CI projects it is time for yourmunicipality to assess whether or not it wishes to pursue ContinuousImprovement and Benchmarking as a normal operating culture
If the decision is ldquoyesrdquo then the organization needs to establish the structure theinformation and the policy to make this happen
To ldquoInstitutionalizerdquo Continuous Improvement there are eleven tasks to complete
1 Plan for a full CI implementation2 Name the CI initiative
3 Link CI to rewards and recognition
4 Establish a CI BM library resource
5 Develop a service listing6 Identify pro-poor services as priorities7 Nominate CIB project8 Monitor CI project progress9 Overcome barriers
10 Create flexible decision making11 Build up internal CI capacity
If you are unfamiliar with the term ldquoInstitutional capacityrdquo or would like to understandmore about this subject go to An overview of what institutional capacity means
Pl a n f o r a f u l l CI B i m p l e m e n t a t i o n
I ns t i t u t iona l i zegt
Purpose
To establish a plan for the full implementation of Continuous Improvement andBenchmarking as the agreed techniques for achieving excellent customer satisfaction
on a sustainable basis
W h y p l a n f o r a f u l l CI B i m p l e m e n t a t i o n
To institutionalize CIB in a sustainable manner a number of facilities anditems need to be in place
These range from human capacity to systems facilities and require veryspecific implementation tasks to ensure their completeness andeffectiveness
Establishing a formal CIB implementation plan for the institutionalization of CIB will go a long way to making this happen and within a time frame thatis acceptable to your Council
There are seventeen tasks in this Phase some can be implementedconcurrently to shorten the implementation period
W h o d o e s t h i s t a s k
The CIB Steering committee will plan for the full implementation of CIB
H o w to p r o c e ed
1 Seek a formal resolution from your Council that your municipality will adopt CIB2 Advise all managers and staff that CIB is now a Council policy and all staff shall
comply with this policy3 Review all of the tasks within the Institutionalize phase as set out in this Toolkit
4 Develop a CIB Implementation plan5 Seek Council approval of the CIB Implementation plan6 Issue the CIB Implementation plan
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N a m e t h e CI B i n i t i at i ve
I ns t i t u t iona l i zegt
Purpose
To decide upon a unique name for the CIBinitiative so the initiative is easilyrecognizable and memorable and clearlycoveys the objective of council which is to
continuously improve its services to itscommunity and particularly the poor
W h y n a m e t h e C I B i n i t i a t i v e
For the CIB full implementation to succeed it needs to be elevated inimportance be recognizable and memorable with all service staff and beclearly supported by council the mayor and the senior management team
Choosing and promoting a unique program name should achieve the ldquorecognizable and memorablerdquo objectives The more unique and strikingthe choice the more memorable the program should be
The name needs to also convey the objectives of council being the
continuous improvement of municipal services
Examples from other cities include
PR ID E - an acronym used in Australia by one city meaning Promoting andRecognizing Individuals when Delivering ExcellenceSPRING - an acronym used in the Philippines meaning Simplifying PRocesses INGovernmentNI RANTARA - a name used in Bangalore India that means to continuouslyimproveSI P an acronym used in Papua New Guinea that means Service ImprovementProgramDO BETTER a name used in Australia to reflect the intentions of a business tocontinuously improve its performance
W h o d o e s t h i s t a s k
The CIB Steering committee should develop a choice of names but it islikely yoursquore council will approve the preferred name logo and theirapplication
How to P roceed
1 Agree a method to generate ideas for name choices logo colors and applicationCompetitionWorkshopBrainstormResearch
2 Conduct the agreed method and generate a list of names logos colors etc3 Critique the suggested names and vote on a preferred name4 Submit a preferred name and some alternatives to council for their approval
5 Seek councilrsquos formal endorsement for their choice of name6 Advise senior managers and staff of the name choice7 Have the Public information officer issue a press release that explains councilrsquos
policy on CIB and use of the chosen name
L in k CI B t o r e w a rd s a n d re co g n it i o n
I ns t i t u t iona l i zegt
Purpose
To develop and implement a reward and recognition system that will motivate servicemanagers and staff to seriously pursue Continuous Improvement (ldquoCIrdquo) in their service
W h y l i n k C I B t o r e w a r d s a n d r e c o g n it i o n
Continuous improvement may not be sustainable unless service staff ismotivated to pursue service efficiency and excellence Continuousimprovement programs require extra attention and effort and any changeprocess has risks of failure
There will be a natural reluctance to volunteer extra effort or to acceptadditional risks unless there are rewards and recognition to make thisworthwhile
There needs to be a policy and processes that reward managers and staff for their extra efforts and extra risk taking and their achievements inimproving their services
Recognition and reward options that may be considered include
Additional annual leave daysAdvancement promotionPublic recognitionFinancial bonusPaid educationPaid study leaveAdditional facilities or entitlements
Any reward and recognition process should be an integral part of thePersonal Performance Appraisal system
W h o d o e s t h i s t a s k
The Human Resources section should develop the rewards and recognitionpolicy and processes and have this endorsed by council
In some municipalities employee unions may need to be consulted and localawards or employee ldquocontractsrdquo may need to be modified to incorporate thispolicy
How to P roceed
1 Seek councilrsquos authorization to develop a proposal for an effective reward andrecognition policy and process
2 Develop the draft policy and a process concept for submission to council3 Seek union and staff representative bodies endorsement of the proposed policy
and process concepts4 Seek council endorsement of the proposed policy and process concept5 Advise all affected staff of the new policy and the process concepts6 Implement the new policy and develop the new processes7 Request Internal External Audit to report upon the correct use of the reward and
recognition policy and process and its effectiveness
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Estab l i sh a CI B l i b ra ry r esource
I ns t i t u t iona l i zegt
Purpose
To provide a supportive working environment and a source of knowledge to facilitatefuture CIB project teams so they perform to their maximum ability
Why es tab l i s h a C IB l i b ra r y r es ourc e
CIB project teams require support and facilities in the form of
Space to display the current status of all active CIB projectswith their planned and current status
Space to display CIB team members contact details andmethods of consulting with them on any CIB project relatedmatter
Space for the entire team to meet and discuss issues in theirproject
Space to display service flowcharts examples pictures andother materials generated from their project
Telephone and a private area from which they can telephonecustomers suppliers and staff to interview them on the projectservice
Computer equipment and access to the internet so they canresearch potential Benchmarking partners accessBenchmarking information prepare questionnaires processperformance information and prepare reports
Space to hold and display example information such asmunicipal plans and annual reports service charters service
offerings promotion material training materials CIBrecommendations CIB performance measures and best practiceperformance customer and supplier surveys and
Space and facilities to train CIB team members that have nothad the experience of participating in a CIB project
An example is the Cebu SPRING Room
W h o d o e s t h i s t a s k
The CIB Steering committee should authorize the establishment of the CIBLibrary resource center and the CIB Working group should carry out thenecessary tasks
The Facilitator will be able to provide expert assistance in respect of theCIB Library inventory and any IT equipment that is required
How to P roceed
1 Determine the needs of future CIB project teams2 Develop a concept plan for the CIB library resource3 Cost the CIB library concept plan4 Approve the concept plan and cost budget5 Implement the plan6 Promote the use of the CIB library to all CIB teams7 Monitor the CIB library utilization and the teamsrsquo satisfaction with the facility
Deve lop a se rv i ce l i s t i ng
I ns t i t u t iona l i zegt
Purpose
To prepare a listing of all municipal services and their current performance status sothat poor performing services can be identified prioritized and nominated for a CIBproject Generally a local government will deliver around 100 services and this numbershould provide adequate detail and focus for you to prioritize services for improvementAn example listing of services is provided
Why dev e lop a s er v i c e l is t i ng
Continuous improvement as a process needs to focus upon a group of actions or activities a product or a service
A service in the local government context is a group of activities thattogether satisfy a specific need of the community A service can be brokendown into sub-services so the CIB process can deal with specific issues andparts of the bigger service can be identified as priorities for improvement
For example ldquoWaterrdquo may be defined as a service but this can be brokendown into sub services such as
1 Water catchment2 Water storage3 Water treatment4 Water connection5 Water reticulation supply6 Water metering and billing7 Sewage billing8 Sewage collection9 Sewage treatment
10 Sewage disposal
Taking the above list of sub-services it may be the case in your citythat Water connect ion is not accessible to some parts of the communityand it may be this sub-service that needs to be improved In other citiesWater metering and billing may be a problem and in other cities Watercatchment may be an issue
It is best to collect service information at the top service level first then at
a later time collect information at the sub-service level
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Generally a local government will deliver around 100 services and thisnumber should provide adequate detail and focus for you to prioritizeservices for improvement
Information relating to a service that can be collected may include
1 Service name2 Description3 Sub-service break down4 Number of current customers or volume of output5 The number of potential customers currently denied access to the service6 The severity and frequency of incidents of poor quality of the service or
incidents of customers with related sickness or health problems7 The severity and frequency of incidents of poor timeliness of delivering the
outputs and in particular when the timeliness is so sever it equates to denial of service access
8 The number of potential customers denied access to the service because it isunaffordable for them and
9 The frequency and severity of customer complaints about the service
When you decide upon what information is to be collected please considerthe basis on which you will prioritize the services for improvement (seeIdentify pro-poor services as priorities) because the basis will requireinformation that is being collected at this point
W h o d o e s t h i s t a s k
The CIB Working group should undertake this task but it will requireparticipation and cooperation from all service managers
The service listing can also be developed by
The service managers independentlyA specific project team set up to do this taskThe facilitator orA consultant hired to do this task
How to P roceed
1 Agree on what defines a ldquoservicerdquo2 Agree upon the information that is to be recorded for each service and or sub-
service
3 Develop the data collection method and resourcesQuestionnaire to each Director managerStaff interviewManager workshopUse financial budget costs center as a base
4 Collect the service data5 Process the data into a spreadsheet or computer file6 Return the service listing to the responsible managers for validation7 Correct the service listing8 Implement a procedure to keep the service listing updated
I d e n t i f y p ro - p o o r se rv i ce s as p r i o r i t i e s
I ns t i t u t iona l i zegt
Purpose
To identify and prioritize pro-poor services for improvement using the CIB toolkit
Why i den t i f y p ro -p oor s er v i c es as p r i o r i t i es
A pro-poor service is a service that provides the minimum basic needs of acommunity in respect of
1 Water2 Waste collection3 Sewage and sanitation4 Electricity energy5 Education6 Medical and hospital7 Housing8 Communications9 Employment or sustenance
The m in imum bas ic ser v ice leve l p rov ides
1 Access by all members of the community that need it2 A Qua l i t y output (ie fault free) that is safe hygienic and does not risk the health
of the service user3 A Time ly output that does not inhibit service access4 Pricing that is a f fo rdab le and does not inhibit service access and5 Adequate customer sa t i s fac t i on
Should any of the above services have
1 Sections of the community denied access to the service2 Outputs that in some way may risk the health or well being of the customer3 Outputs that are not delivered in a timely manner and ultimately restrict access to
the service4 Prices that are unaffordable for some in the community and ultimately restricts
their access or5 Customers that are generally dissatisfied with the service
then that service should be identified as a priority for improvement
The grading of the service seriousness should be based upon
The number of potential customers currently denied access to the serviceThe severity and frequency of incidents of poor quality of the service or incidentsof customers with related sickness or health problemsThe severity and frequency of incidents of poor timeliness of delivering theoutputs and in particular when the timeliness is so sever it equates to denial of service accessThe number of potential customers denied access to the service because it isunaffordable for them andThe frequency and severity of customer complaints about the service
The grading should be evidenced by data that has been collected for eachservice (refer earlier task ldquoDevelop a service listingrdquo)
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W h o d o e s t h i s t a s k
The CIB Working group should complete this task however the finaldecision on whether or not a specific service should be improved using theCIB toolkit will remain with the CIB Steering committee (see Approve thisCIB project within the Organize phase)
How to P roceed
1 Obtain the Service listing prepared in the preceding task2 Agree upon the definition of a ldquopro-poor servicerdquo3 Identify pro-poor services that currently have inadequate performance4 Grade these services according to their seriousness
N o m i n a t e CI B p ro j e c t s
I ns t i t u t iona l i zegt
Purpose
To decide which service or components will be the subject of a CIB project and tostate the expectations for improvement from the project
W h y n o m i n a t e CI B p r o j e c t s
The CIB Service nomination is a formal process to clearly set out theexpectations of the Steering committee in respect of improvementsrequired for a particular service
The nomination information has four important elements
1 The service or service components that is to be improved2 The expectation for improvement or the objective3 The start and end dates and4 The CIB Project leader
The nominated service needs to be very specific Nominating the service
as ldquoPublic healthrdquo or ldquoEducationrdquo will not provide adequate informationwith which the project team can focus its attention A better specificationwill be ldquoEducating the community on public health issuesrdquo or ldquoFood vendorlicensingrdquo
The expectation for improvement should be specified in quantifiable termsif possible An example may be ldquoDecrease the number of reportable foodpoisoning incidents from food vendors by 20rdquo In this way we canobjectively measure the success or otherwise of the CIB project
The start and end dates for the project need to be set relative to thecapacity of the likely team members to commence and conclude theproject Seasonal demand other projects normal work capacity and publicholidays need to be considered
The project team leader should be nominated at this time because thereneeds to be one person that holds the accountability for progressing theproject The team leader has the responsibility for marshalling the team andcommencing the CIB project with the Organise phase
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but much of thework may be delegated to the CIB Working group
How to P roceed
1 Obtain the listing of pro-poor services identified as priorities for improvement2 Decide the objectives or the expectation for improvement3 Decide the approximate start and end date4 Decide the CIB Project team leader
5 Complete the CIB Service nomination form
M o n i t o r CI B p ro j e c t p ro g re ss
I ns t i t u t iona l i zegt
Purpose
To monitor the progress of all current CIB projects so that any delays difficulties orbarriers may be dealt with or instructions provided on how to maintain the projectrsquosschedule
W h y m o n i t o r CI B p r o j e c t p r o g r e ss
As each CIB project advances it is likely that some difficulties and delays willarise Many of these will be capably dealt with by the team leader butothers may need the support of the Steering committee
We refer to the most likely problems and issues as ldquoBarriersrdquo and these aredealt with in a separate page ldquoBarriers and how to overcome themrdquo
In the early years of a CIB pilot implementation there may only be ahandful of active projects at one time but as the initiative gathersmomentum and more projects are commenced it is conceivable that manyprojects will be active at once
In the Philippines a large regional city had approximately twenty CIBprojects running concurrently
When the number of active projects exceeds ten it is time to considerreviewing their status by exception
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Exception means that where a project is running according to its originalplan and the team leader has no issues or concerns then the SteeringCommittee does not look at that project in detail
On the other hand where a project is seriously late or has some issues ordifficulties that cannot be easily resolved or it seems the projectobjectives may not be achieved or the team leader is seeking assistancethen the Steering Committee should carefully review this project andprovide the necessary assistance
The approach should be that all projects team leaders provide a monthlystatus report these reports are summarized onto a summary list oneperson reviews this list and identifies those projects that requireCommittee review A set of ldquotraffic lightsrdquo is one method of flagging therequirement for review
W h o d o e s t h i s t a s k
The CIB Steering committee completes the monitoring using updatedproject status reports provided by each CIB project team leader
Each CIB project leader should provide a Project status report on amonthly basis (or more regularly if required)
Where the Steering committee monitors only the summary report byexception the facilitator or a member of the Working group will need tosummarize all of the projects and ldquoflagrdquo those requiring Steeringcommittee review
How to P roceed
1 Have ldquoReview project progressrdquo as a standing agenda item at the regular CIBSteering Committee meetings
2 Brief each CIB project manager on the requirement to provide a monthly projectprogress report
3 Receive and collate monthly CIB project progress reports
4 Summarize the projectsrsquo status on a Summary report
5 Review each project and flag those requiring SC attention
6 Review CIB projects by exception
7 Agree on the root cause of any project problems8 Decide upon a course of action9 Write up the minutes of the meeting and issue them to all members
10 Advise the CIB project leader of the required action
B ar r i e r s an d h o w t o o ve rco m e t h e m
I ns t i t u t iona l i zegt
Purpose
To identify Barriers to the successful implementation of your CIB initiative andimplement strategies to minimize them
W h y i d e n t if y B a r r i e r s a n d o v e r c om e t h e m
Based upon a survey held at a regional conference on improving municipalservices a work session discussed Barriers and how they may be overcome
The results of the work session showed the following Barriers to be the mostcommon and these would inhibit the implementation of improvements
Individual staff performance is not measuredStaff do not have a personal training program
Managers and staff are not remunerated according to their performanceBudget allocation and justification method is weakProvincial or Central Government hold the power of decision makingManagers are not rewarded or recognized for improving performancePeers do not adequately support managers when change programs falter
These are ldquofundamental barriersrdquo to change and need to be dealt with at thewhole of municipal organization level It is not effective to deal with theseat a service level or department level because this would raise inequalitybetween those staff involved and those not
The CIB toolkit can be applied to address your priority Barriers Theapproach should be to
1 Organ ize a team to look at the Barrier(s)2 Ana lyze the Barriers particularly in completing a staff (customer) survey
3 Benchmark how other municipalities have dealt with the same issue4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff and managers to
adapt
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but in collaborationwith internal departments responsible for Human resource managementStaff training Finance and the Council secretariat
How to P roceed
1 Identify local Barriers that will definitely inhibit the successful implementation of your CIB initiative (use the Assessment of Barriers to change tool )
2 Identify the priority Barriers (those you wish to minimize in the short term)3 Decide whether or not these priority Barriers can be dealt with collectively or
individually
4 Complete a CIB Project nomination(s) to deal with individual or collective priority
Barriers
7292019 Continuous Improvement and Benchmarking Techniques
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Flex ib i l i t y i n dec i s i on m ak ing
I ns t i t u t iona l i zegt
Purpose
To delegate responsibility and accountability to managers and staff so themunicipality can operate in a flexible and responsive manner to meet the needs of its
community
W h y p u r s u e f l e x i b il i t y i n d e ci s io n m a k i n g
During the course of assisting many local governments with ContinuousImprovement and Benchmarking it has become evident that manygovernments are constrained by the lack of documented policy andprocedures poor staff training and limited delegation of authority andaccountability
In many cases simple decisions are not taken by the staff officer dealingwith the issue because they are either unsure of the correct decision tomake or do not have the authority or are not prepared to take the risk of a decision
In the end the decision is moved up the hierarchy of management andinevitably ends up with the most senior manager who is overwhelmed bythe numerous requests being made
Decision making then stalls and the customer becomes dissatisfied
A better model for fast and flexible decision making is
Have the policies of the government clearly documented so allmanagers and staff know the major business rules of theirservice (these may be documented as service specificationsservice charters or government by-laws)
Have all business processes clearly documented so that all staff
know exactly how to deliver a service and in particular whatdecisions they must make in respect of exceptional events orcircumstances
Train all staff in the processes they personally deliver orconduct ensure they know exactly how the process shouldoperate and the manner or method of their decision making toaddress exceptional conditions
Delegate decision making to do so to the lowest level in theorganizational structure that is commensurate with good riskmanagement knowledge skills age intellectual capacity andmaturity
Provide authority to the staff to make their decisions based uponthe level of delegation determined above
Encourage staff to make decisions on their own without referralto their superior but assist them to do so during their earlyexperience and
Monitor staff decision making using performance metrics orinternal audit programs to ensure decisions are made within thepowers of delegation and decisions are made correctly
The objectives of this model are
Customer requests are dealt with in the minimum amount of time
Decisions are made by the staff member closest to the actual request ortransaction and who is most knowledgeable about the detail of thetransaction
Decisions are made correctly and
The municipality is not put at risk in respect of
FraudCorruptionLitigationFinancial loss orEmployee or customer accidents or injury
W h o d o e s t h i s t a s k
The Mayor Chief Commissioner or Chief Executive should undertake thistask
They may seek assistance from the CIB Working group or the HumanResources Branch of the organization
How to P roceed
1 Develop a model for flexible decision making2 Undertake an audit to determine the municipalityrsquos level of flexibilityresponsiveness delegation and accountability
3 Review the current legislation governing decision making powers and the degree of delegation that is possible
4 Develop a policy that requires flexible decision making underpinned withappropriate responsibility accountability and authority
5 Develop an implementation plan to deploy the above policy6 Implement the plan7 Repeat the audit to determine the improvement in the municipalityrsquos capacity for
flexibility and decision making
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Bu i l d up i n t e rna l CI B capac i t y
I ns t i t u t iona l i zegt
Purpose
To build internal capacity to conduct CIB projects quickly and effectively so that themunicipality can continuously improve its services efficiently and effectively
W h y b u i l d u p i n t e r n a l CI B c ap a ci t y
The capaci ty of an organization to Analyze a service identifyopportunities then implement those opportunities is often mistakenlyunderstood to be simply a set of analysis skills
In fact the capaci ty of an organization to improve includes
InformationSkills in analysis and innovationA culture of consultation and open communicationProject management skillsDocumented procedures and instructionsPublic information or public accountability andSupportive financial and performance monitoring systems
To ensure CIB projects are conducted in an efficient and effective mannernot only do the CIB teams need to have the technical skills to complete aCIB project but they must also operate within a supportive culture andstructure and have appropriate information methods and systemsavailable to them
Where the underlying capacity to change weakens or does not exist in thefirst place then corrective action or improvements need to be commencedso that CIB projects have a better chance of success
To deal with these capacity weaknesses you can apply the normal CIBtoolkit and address your priority weaknesses using a CIB project
The approach should be to
1 Organ ize a team to look at the Capacity weaknesses2 Ana lyze the weaknesses particularly in completing a customer survey3 Benchmark how other municipalities have dealt with the same weakness4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff managers
council and systems to adapt
The tool ldquoAssessment of current capacity to improverdquo is provided as anassessment framework or audit check list to facilitate your CIB Steeringcommittee to assess your capacity on a regular basis We suggestannually so that improvements or weaknesses can be monitored for theirchange
The above assessment tool can be altered to meet your own needs and isnot meant to be a prescriptive list
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task
H o w to p r o c e ed
1 Complete a regular assessment of the municipalityrsquos capacity to deliver CIB
projects (use the Assessment of Current Capacity to Improve tool)
2 Identify priority capacity gaps that need to be improved in the short term3 Decide whether or not each priority gap can be dealt with as a CIB project
4 Complete a CIB project nomination for those gaps that can be addressed as a CIB
project
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Def ine th e serv i ce
Analyzegt
Purpose
To ensure the team focuses on improving the service processes that have thegreatest impact and to ensure the project
Why de f i ne t he s er v i c e
A service is made up of many processes and it is important for the teamto focus on the most important processes that when improved willcontribute most to the objective
There are three requirements you need to consider when defining aservice
1 The level of detail must be enough to ensure the team members have a clearunderstanding of what processes are to be addressed by this project
2 The scope of the project should be such that you can complete all of the phasesup to the Innovate phase within three months and
3 The scope must include those processes that have maximum impact on theobjective of the project
As an example suppose the nominated service is ldquoSolid wasterdquo Thisservice includes the following service processes
Educating the public on waste recycling and disposalCollecting wasteTransferring wasteLand filling wasteWaste separation and recyclingRehabilitation restoration or reclamation of land fill sitesMaintenance of waste collection vehicleMonitoring for littering and dumpingWarning and prosecution of litterers and dumpersCharging and collecting fees for some collection servicesRehabilitating ldquohot spotsrdquo or known dumping sites
It is clear from the scope of the processes that it is not possible to
analyze review and innovate every service process of ldquosolid wasterdquo withinthree months In addition the service may be delivered across a numberof regions or towns and there may be also a distinction between domesticwaste commercial waste and industrial waste
To scope the project so that it can be completed within three months theservice scope needs to be scaled accordingly For example in 2000 thecity of Colombo Sri Lanka embarked upon a CIB project to improve ldquoSolidwasterdquo Their scope included
Solid waste collection andEducation of the community inUnder-serviced settlement areas
If the team chooses to only focus on a limited number of processes within
the service then it will be necessary to go back to your Steeringcommittee and confirm with them the actual scope of this project and to
assure them that you can complete the Innovate phase within threemonths
W h o d o e s t h i s t a s k
CIB Pro jec t t eam members do th is t ask
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Review your CIB Project plan
3 Research what the service entails using the Service definition worksheet
4 Define the service processes and rate their general performance and importance
using the Process selection worksheet
5 Select the service processes to be the subject of this CIB project
6 Define the chosen service processes using the Process definition worksheet
7 Verify the chosen scope can be completed within three months by reviewing theCIB project plan and
8 Seek Steering committee endorsement of the Updated CIB project plan and yourservice process selection
T i m e
Complete in week 1
Unders tand t he se rv i ce
Analyzegt
Purpose
To build the teams knowledge of how the service operates what the transaction flowsare like what operational and financial risks there may be and what are theopportunities for improvement
W h y d o w e n e e d t o u n d e r s t a n d t h e s e r v ic e
To effectively identify improvement opportunities it is important to developa thorough understanding of how the service operates and what theprocesses are today
It is particularly important to identify problems with the service Forexample
In one City out of 80 garbage trucks that were in the depot only 20 truckswere operational The other 60 failed because of
No spare partsMix of truck brands so a range of spares was not affordablePoor preventive maintenanceOverloading trucksPoor driver and user skills resulting in damage andNot enough resources to repair trucks due for major overhaul
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Another C i t y looked a t the w ay the new Ci t y Ha l l r ecep t ion a reaopera ted and found
There were no signs to direct visitors to departmentsUnsightly commercial advertisements were pasted to the front doorThe guard did not have anywhere to store his belongingsThere were no short term parking bays for visitorsVisitors could roam freely around the building - a security issueA toilet did not have a closable doorAn old unused storage cabinet was dumped in a cornerAn employee was asleep at her desk and
The furniture was old and broken and not in keeping with the new City Hallbuilding
W h o d o e s t h i s t a s k
CIB Pro jec t team m embers do th is in co l labora t ion w i th a sma l lse lect ion of staf f f rom the service area
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Brief the service staff and advise that some staff will be interviewed by theproject team
3 Plan the work ahead how it will be conducted who will be interviewed how
records will be kept of the findings and what photographs may be needed4 Arrange the interview schedule5 Interview service staff walk the process photograph the process inspect
documents and forms role play the customer using the service questions
6 Process map the service processes using the Process mapping worksheet
7 Verify you have covered off all of the items using the check list
8 Document your opportunities for improvement9 Thank the service staff for their participation and advise them on the projects
next tasks
T i m e
Complete in weeks 2 and 3
Measure t he se rv i ceAnalyzegt
Purpose
To gather factual information to measure the performance of the service or process
W h y m e a s u r e p e r f o r m a n c e
To prove using empirical evidence the current performance of theservice
People often assess the performance of a service by the way they feelabout it Sometimes they feel it is performing well other times theymay feel it is not
Feelings are not a good way to judge how good a service isperforming The outcome of the service is a far more important measure of performance For example a city may have an extensive vaccinationprogram and people may feel it is effective but if the incidence of thedisease is not declining there should be concern over the effectiveness of that vaccination program
Empirical data (that is verifiable facts) is a much better way of measuringservice performance For example
Staff in a city in India had for years felt that the city was missing out on a lot of property tax After collecting empirical data it was found that only 30 of property tax due was actually collected within one year This evidence was enoughto cause the city to establish an improvement project to tackle the problem
By collecting empirical evidence and reporting the results to the MayorCouncil the management team service staff and even the public it is verylikely that decisions will be made and improvement action will happen
The seven measures of performance are
1 Objective Goal2 Quality3 Timeliness4 Satisfaction
5 Affordability6 Access7 Cost
W h o d o e s t h i s t a s k
CIB Pro jec t t eam members do th is t ask Sometimes the team will needinformation from computer files or other storage systems and assistance may berequired from the people responsible for those areas
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Confirm the Process (Service) delivery model3 Select the most important inputs and outputs to measure and their measurement
aspects
4 Define the measure using the Performance measure definition worksheet
5 Source the data
6 Name the performance measure title7 Collect the data8 Report the measure and your findings
T i m e
Complete by week 6
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Su rve y cu st o m e rs
Analyzegt
Purpose
To obtain a clear understanding of the customersrsquo opinion about the service
performance
W h y s u r v e y t h e c u s t o m e r
Often there are differences between the service provider and the customerabout the level of service performance
The only way to really understand how well the service is performing is tosurvey the customer and ask their views on how well the service meetstheir needs
Another reason for surveying the customer is that it gives you theopportunity to explore options with the customer to understand what theirviews may be on the options presented As an example
In 2002 the city of Bangalore India was looking at options on financing therebuild of its public toilet facilities One option was to charge a fee There wereconcerns about whether people would accept the fee so the City carried out asurvey of prospective customers The majority of people surveyed said theywould be prepared to pay a modest fee With this response the City embarkedupon a major rebuilding program and all users of the public toilets now pay asmall fee that sustains the Toiletrsquos daily maintenance and ongoing operations Bysurveying prospective customers the City was able to better assess the option of imposing a fee
W h o d o e s t h i s t a s k
CI B P r o j e c t t e a m m e m b e r s d o t h i s t as k I n s o m e c a se s o t h e r p e o p le m a y b es e co n d e d t o t h e t e a m t o h e l p c a r r y o u t t h e s u r v e y F or e x a m p l e y o u m a ycons ide r us ing an N GO un i ve rs i t y s tuden ts o r casua l emp loyees
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Design the customer survey using the Survey the customer design worksheet
3 Prepare the questionnaire using the provided template
4 Test the questionnaire5 Conduct the survey6 Analyze and report the results
T i m e
Complete by week 6
Co n su l t t h e co m m u n i t y
Analyzegt
Purpose
To obtain a clear understanding of the communityrsquos opinion and support about issues
W h y c o n s u lt t h e c o m m u n i t y
The Community consultation task is about surveying the wider communityon broader issues that may not necessarily be service related For example
A c o u n ci l m a y w i s h t o t e st t h e c o m m u n i t y s v i e w s a b o u t w h e t h e r i tshou ld inves t in comm erc ia l act i v i t ies to genera te add i t iona l incom e
Some questions we may consult the community about include
Would the community pay additional fees for additional servicesWould it be acceptable to increase property tax to pay for improved servicesWould the community accept a private venture to deliver some servicesWould the community accept the municipal government investing in commercial
venturesWould the community accept a change in by-laws traffic flows parkingrestrictions zoning regulations or streetscape policy such as the removal of encroachers
All of these questions could be answered by the City council but a goodcommunity consultation process will yield responses to issues that are notpolitically biased and will highlight the majority view and intensity of feelingabout issues
W h o d o e s t h i s t a s k
CIB Pro jec t team m embers do th is task Other people may be seconded tothis team as required For example you could use an NGO professional consultationfacilitators a media outlet or media business or a professional body or association for
this purpose
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Determine the consultation design using the Community consultation design worksheet
3 Prepare and issue information4 Promote the consultation5 Conduct the consultation program6 Analyze and report the results
T i m e
Complete by week 6
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I n ve s t i g at e p ro b l e m s
Analyzegt
Purpose
To build the teams knowledge of underlying or root causes of service problems andidentify opportunities for improvement
Why i nv es t i ga te p rob lems
To identify improvement opportunities you must first understand theunderlying problems
By following the service process along and making a Process map youwill understand how the process works and note some improvementopportunities
The team can also use two tools to probe behind the obvious problemsand find out the underlying causes
Fishbone diagram
Why-Why diagram
Your team can then document what it sees are the most important rootcauses and opportunities for improvement and take them on to theproblem-solving phase - Innovate
W h o d o e s t h i s t a s k
CIB Pro jec t team m embers do th is in co l labora t ion w i th a sma l lse lect ion of staf f f rom the service area
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Plan several problem-investigation sessions with service staff3 Choose the root cause analysis tool - Fishbone or Why-Why - best suited to your
team and the service problem being investigated4 Conduct the analysis
5 Record the analysis on the Fishbone diagram or Why-Why diagram form depending
on which analysis you used6 Verify the analysis by having a review session later with service staff and by
checking on key data to confirm which root causes are most important7 Document your opportunities for improvement8 Thank the service staff for their participation and advise them on the projects
next tasks
T i m e
Complete by week 6
B e n ch ma r k
The purpose of the Benchmark phase is to provide the CI team with insightand an understanding of how other organizations not just municipalitiesdeliver their services of a similar nature and how they may have improvedtheir services over recent years
W h y B e n c h m a r k
This insight and understanding is important to the team as it progressestowards developing its recommendations on how to improve your servicesIt is very difficult to ldquocome up withrdquo innovative solutions to service issuesand many have tried a range of solutions so it is faster and more efficient
to take account of what other people have done and to consider theirexperiences in your local context and from that develop your ownrecommendations
Benchmarking therefore is the sharing and comparing of service deliveryprocesses service standards improvement solutions and the barriers thathave been encountered and how they have been overcome
Benchmarking can look at a range of service delivery issues including
1 How available the service is or what access the residents have to the service2 How affordable is the service and what prices are charged for the service3 Whether or not the service is subsidized by other governments or the private
sector4 How fast the service is delivered to the customer5 How efficient the service is delivered in other words what does it cost6 The Quality of the service in terms of faults hygiene environmental sustainability
and social responsibility7 How the service actually operates8 What computer applications are used for the service how IT is used9 What procedures or instructions are used to train and guide staff and
10 What legislation or policies exist to control the service
The Benchmarking phase involves five tasks
1 Identify what to Benchmark2 Research best practice providers3 Develop the Benchmarking approach4 Negotiate with Benchmark partners5 Compare with partners
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I d e n t if y w h a t t o b en c h m a r k
Benchmarkgt
Purpose
To identify what aspects of your service you wish to Benchmark
W h y i d e n t i f y i t e m s f o r B e n ch m a r k i n g
Benchmarking is a valuable technique to discover innovative ideas thathave been used by others
Ideas are hard to come by and even harder to test revise prove and putinto practical operation Therefore you need to focus your Benchmarkingefforts on the important items within a service to improve
Identifying what to Benchmark is an important first step because it helpsto focus your efforts on the most important issues to improve and notwaste time on those that may only return a lower benefit
Also Benchmarking partners often have limited time to participate in a
program therefore you need to make the most out of your Benchmarkingopportunities To do this it is important to identify the most importantissues that you need assistance with
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Review service performance processes issues problems and root causes andwhether or not the desired outcome is being achieved
3 List all the issues you wish to focus Benchmarking upon using the Topic selection
for benchmarking worksheet
4 Score then rank the issues list from most important to least important using theabove worksheet
5 Decide upon the most important topics you want to Benchmark
T i m e
Complete by week 7
Research b es t p rac t i ce p rov ide rs
Benchmarkgt
Purpose
To discover who is delivering a similar service that you believe is better thanthe service you are currently delivering
Why res earc h bes t p rac t i c e p rov ider s
Once you have decided what to Benchmark it is important to gain anunderstanding of who delivers this service in the best possible way
The best way may not necessarily be the same as your local contextnevertheless by looking at better service models you will gain anunderstanding of the possibilities and then at a later stage considerwhether or not you will adopt these features in your own context
For example for a service such as ldquoRoad maintenancerdquo there will be privatecontractors around the World that offer road maintenance as a service andyou may know of other government departments that also maintain similar
infrastructure such as the Department of Aviation maintaining aircraftrunways communications systems accounting systems etc
Some possible Best Practice examples are
Service Possible Best Practice providers
Public health services Makati City Philippines
Medical clinics Cebu Philippines
Parks and gardens maintenance Kandy Colombo
Street vendors Kuantan Malaysia
Home and Community Careprograms
Australian Federal Government
Public toilets Bangalore India
Customer service reception Local Bank Insurance company
Cash receipting and transactionprocessing
5 Star hotel retail shop airline office Utilityoffice Post office
Metering service consumption andbilling customers
Mobile telephony service providers Rank XeroxCredit card providers
Issuing property tax notices andcollecting revenue
Vehicle registration within Transport Dept
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Discuss the topics considered for Benchmarking3 Brainstorm research potential Best Practice providers in your own city state
country World4 Identify a shortlist and investigate more closely how they deliver their service by
using the Benchmarking partner assessment scoresheet
5 Identify those potential Best Practice providers you wish to approach fornegotiation
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D e vel o p t h e B e n ch m a rk i n g a p p ro a ch
Benchmarkgt
Purpose
To decide the specific Benchmarking approach to be taken considering theBenchmarking topic and the potential Benchmarking partners
W h y d e v e lo p a b e n c h m a r k i n g a p p r o a ch
There are a number of different methods to Benchmark your services withyour Benchmarking partners This task is about deciding on the bestmethod to conduct the benchmarking exercise
The ldquoBest methodrdquo will be
Quick and easyFully effective and provide you with valuable and useful informationEconomical to conduct without the need to incur large expensesBeneficial to your benchmarking partners as well as to youInteresting and enjoyable to carry out
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Score your Benchmarking study needs using the Benchmarking study needs matrix
3 Choose the best approach for the Benchmarking by comparing your needs with
the Benchmarking model matrix best fit tool
4 Develop an initial Benchmarking study plan using the Benchmarking plan worksheet
5 Document the agreed approach and confirm potential Benchmarking partners
T i m e
Complete by week 7
N e g o t i at e w i t h B en ch m a rk i n g p a r t n e rs
Benchmarkgt
Purpose
To negotiate with a selected number of potential Benchmarking partners toseek their participation in a Benchmarking study of a specified service using
a specified approach
W h y n e g o t i a t e w i t h B e n ch m a r k i n g p a r t n e r s
You need to negotiate with potential partners so that each party knows whatis expected and agrees to the approach you wish to take
A potential Benchmarking partner will have a number of questions toconsider including for example
What benefit would there be in getting involvedWhat information forms or documents could I use to improve my own processesDo I have the people or time to devote to thisWhat will it cost me to get involvedWhat is the process what would I be required to do
How difficult will it be to collect performance informationWill I be giving away classified information and will it be used for any otherpurpose
Your role when approaching a potential partner is to be ready to answerthese questions You must explain very clearly the Benchmarking approachthat you have chosen and how the Benchmarking partners will participate inthis approach
1 Complete the Training module read the guide slideshow and assessment
2 Agree on the organisations to target for negotiation3 Identify who is the best person to talk to and write to them introducing the
Benchmarking opportunity and seeking an initial meeting4 Prepare the Benchmarking information package5 Meet with the potential partner outline the approach present the Benchmarking
package and answer any questions they may have
6 Modify your Benchmarking approach to accommodate their concerns or issues7 Prepare the Benchmarking partners letter of agreement and Benchmarking code of
conduct
T i m e
Complete by week 7
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Co m p a re w i t h p a r t n e rs
Benchmarkgt
Purpose
To discover how your Benchmarking partners deliver their service andwhat service performance they are achieving
W h y c o m p a r e w i t h p a r t n e r s
To find out how your service performs compared to theirs to identifyimprovement ideas
Benchmarking with partners provides you with insight on how others
Set service standardsMeasure service performanceAcquire service inputsDeliver a serviceOvercome service problemsMonitor service outputs and outcomesManage their service
A good example occurred in Melbourne Australia where a number of localgovernments benchmarked their diversified fleet operations Theycompared servicing and operating costs for their respective fleets andfound that one fleet operator had lower operating and repair costs than theothers
By investigating further they discovered the lower costs were due to usingone supplier as the source for all spare parts and consumables and thatsupplier had a lower pricing structure compared to the original equipmentmanufacturers
The other fleet operators dealt with the original equipment supplier butupon realizing that the same parts could be sourced from an independentsupplier they changed their source of supply with resulting lower costs
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Hold the first meeting to confirm the Benchmarking objectives approach tasksschedule and participants
3 Update the Benchmarking plan4 Undertake the steps agreed to in the Benchmarking plan
T i m e
Complete by week 10
I n n o v a t e
The Innovate phase is the point at which you take all of your hard workfrom Analysis and Benchmarking and develop your own ideas andrecommendations on how to improve your service
I ssu e s co n cern i n g i n n o va t i o n
There are a number of issues that you must understand before youcommence your recommendations They are
To have a recommendation accepted and endorsed by management and councilthe recommendation must be affordable politically acceptable clearly benefit the
customer and practical to implementWith regard to ldquoaffordabilityrdquo it is not always the case that your municipality is theonly source of funds to pay for a service There are many options including askingthe customer to pay a fee obtaining private sector sponsorship and obtainingCentral Government support In most cases if you think hard enough about how tofund a new service you will find an external funding source Therefore do notassume at this point that thr recommendation is unaffordableWhen a CI project team is made up of a mix of staff outside of the service deliveryunit there may be reluctance from the service manager to accept yourrecommendations To get the service manager to be supportive of therecommendations and to implement them you will need to ldquosellrdquo yourrecommendations and convince the service manager that it will benefit them asmuch as the customer The task of ldquosellingrdquo your recommendations to the servicestaff can be difficult and time consuming so donrsquot underestimate the effort this willtake Make a determined effort to involve the service manager in this phase andseek their endorsement and support of the recommendations andThe recommendations implemented in the first instance may not work perfectly be
flexible in the acceptance rate or take up rate of your recommendations andaccept constructive criticism in the short term and be prepared to adapt
The Innovate phase involves four tasks
1 Identify preferred solutions2 Recommend improvements3 Secure funding4 Approve CIB Implementation
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I d e n t i f y p re f e r re d so l u t i o n s
I n n o v a t e gt
Purpose
To select the best opportunities for improvement
Why i den t i f y p re fe r r ed s o lu t i ons
You may find many opportunities from your Benchmarking study but youneed to identify the ones that will achieve the greatest benefit
Criteria to use to judge the various opportunities are
It will clearly improve the service to our residents in terms of timeliness qualityaccess affordability and or their satisfactionIt is affordable and within the financial capacity of our municipalityIt can be implemented quicklyIt is technically feasible with our current technology or we can acquire thetechnology to implement the changeIt will be easy for our employees to adapt to the change
Assess opportunities and rank them using the above criteria The oneswith the highest score should be those worth pursuing in the immediatefuture
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 List all of the most important opportunities using the Advance a solution worksheet
3 Develop solution strategies4 Score the solutions and rank them from highest to lowest5 Review the solutions for illogical results6 Agree the preferred solutions
T i m e
Complete by week 11
R e co m m e n d i m p ro ve m e n t s
I n n o v a t e gt
Purpose
To present your findings and recommendations for improvement to yourSteering committee for their endorsement
W h y r e c om m e n d i m p r o v e m e n t s
Solutions can sometimes require significant investment so it is importantthat proposed solutions be approved by the Steering Committee beforemoving on to the next phase
To maximise the chances of the Steering Committee approving your workyou need to present a well thought out report that helps the reader clearlyunderstand your thinking and analysis
Two tools are useful here
Impact Assessment
Barrier Analysis
Your team can then present its case in a clear and easy to understandformat which will enhance the chances of approval
How to P roceed
1 Complete the Training read the guide slideshow and do the assessment
2 Agree the purpose of the report
3 Agree on the report index using the Report template
4 Collate the preferred solutions
5 Develop an implementation plan using the Implementation plan worksheet
6 Estimate the implementation costs and benefits using the Cost budget worksheet
7 Complete an Impact Assessment using the Impact assessment worksheet
8 Complete a Barrier analysis using the Barrier analysis worksheet
9 Draft the report using the Report template10 Quality check the draft report11 Present the report to the Steering Committee
T i m e
Complete by week 11
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Secure fund ing
I n n o v a t e gt
Purpose
To secure the funding necessary to pay for the proposed improvements
W h y s e c u r e f u n d i n g
Most service improvements will require some additional funding to pay forimmediate changes such as new facilities new equipment and newsupplies
Ongoing costs may also increase to pay for the improved service to morecustomers
Funding may come from many sources such as private sector sponsorsdevelopment agencies NGOs state and federal governments financehouses and from internally being the local government itself
To secure new funding from any of these sources you will need to present
a proposal that outlines your funding requirements plus how the funderwill benefit from the arrangement
It is unlikely that a funder will provide new funds for an improvedmunicipal service unless they are satisfied that
The improved service is a real requirement of the communityThe improved service can be implemented with the funds requestedThe local government has the capacity and skills to implement the new serviceThere will be a benefit to the funder in terms of recognition or exposure andThe municipality has the financial capacity to fund the service over the longerterm and to repay any related loans
This task will address these issues by preparing the appropriate documentsfor presentation to the identified funding sources
W h o d o e s t h i s t a s k
CIB Project team members do this in collaboration with the FinanceDepartment of your municipality
H o w to p r o c e ed
1 Complete the Training read the guide slideshow and assessment
2 Develop a cash flow forecast you may use the Cash flow template as an example
3 Prepare a financing proposal4 Seek an interview and negotiate the funding arrangements5 Document the funding agreement6 Update the implementation plan
T i m e
Complete by week 12
A p p ro ve CI B I m p l e m e n t a t i o n
I n n o v a t e gt
Purpose
To seek final approval from your Council to move ahead with the implementation of thenew or improved service
W h y a p p r o v e t h e C I B i m p l e m e n t a t i o n
Where the proposed improvements are significant or may affect manyresidents or require substantial funding it is likely that your Council willrequire notice of the proposal and will expect to have some input
You may also have limited authority to approve borrowings or spend moneyon capital items
Generally approval will be required from Council to advance theimplementation of a significant change to any service or infrastructure asset
Council will require all the information necessary for it to make a thorough
consideration of the costs and benefits risks and assumptions and the longterm sustainability of the service and the required funding for it
For this to happen the CIB Project team will need to firstly prepare a formalproposal and will likely follow this with an amended proposal setting outclearly how each of the Councillors objections or concerns have beenaddressed
W h o d o e s t h i s t a s k
The CIB Project team members complete this task with assistance from the Councilsecretary
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Put your proposal on Councilrsquos agenda
3 Consider their likely objections using the Council members and their likely objections
worksheet
4 Prepare your proposal5 Issue your proposal to Council members
6 Amend your proposal to accommodate Council changes using the Council members
amendments worksheet
7 Seek Councilrsquos endorsement
T i m e
Complete by week 12
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I m p l e m e n t
The Implementation phase of a CI project is where you put your recommendationsinto action The CI project team may carry out the implementation work but if theservice is a large service such as solid waste collection then a ldquoChange teamrdquo thatis made up of supervisors and staff from within the service unit may carry out theimplementation tasks
I s su e s w i t h t h e i m p l e m e n ta t i o n
People have a natural reluctance to change the way they are used to andto take on additional risks that a change may not work well that mightreflect on their own capabilities
There are a number of potential issues and difficulties that you shouldconsider before you commence the Implementation phase they are
There will be a natural reluctance to change so to counter this reluctance youneed to get the service staff involved very early in the discussions about how theimplementation will be planned and executedTo get service staff committed to the planned changes they will need theopportunity to put forward their own views on implementation difficulties and thepossible increase in their work load in the short term involve them in the earlydiscussions and acknowledge their concernsNo change program is implemented smoothly and without problems explain tothe service staff that we will encounter problems and failures but also that wehave the skills and the determination to overcome these short term issues and
we will succeed in improving our serviceImplementing a change program can be complex with many actions takingplace at once and many people involved Some actions may be dependant uponothers and some actions may be critical to the success of the program To keepall of these actions under control and to ensure each person understands theirrole and responsibilities an Implementation plan is essential The plan needs tospell out the tasks required the deliverables or outputs when they need to bedelivered and who is responsible for themImplementing change requires staff to be trained in the new process and to begiven adequate information so that they understand what they need to dodifferently A quick verbal instruction is definitely insufficient and staff should beprovided with written instructions diagrams thorough training a chance topractice their new procedures acknowledgement they are doing the new job wellor constructive criticism delivered in a positive manner Reprimands and opencriticism is definitely to be avoidedCustomers as well as service staff may need to be trained in the way they usethe service issues of paying a fee hygiene completing documentation correctly
and taking on some additional responsibilities may all play a part in the newservice
At the end of the implementation involved staff should be clearly recognized fortheir hard work and dedication to the new service this is their reward and they willbe more satisfied with their careers in your municipalityLastly the media plays a large part in communicating with the customers (thismay assist you in training the customer) and externalizing the benefits of the newservice (this may assist council in their new elections and make the tax payershappy with their financial support for pro-poor services) so it is best to keep themedia updated with your progress and to seek their support by them reporting thepositive improvements you have made in your service delivery
The Implement phase involves the following eight tasks
1 Build the implementation team2 Involve managers and staff 3 Plan the change program4 Document service standards and procedures5 Deploy procedures and train staff 6 Train customers and suppliers7 Recognize and reward success8 Update the media
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B u i ld t h e i m p l e m e n t a t i o n t e a m
Purpose
To build an implementation team that has the skills knowledge and capacity to carryout the implementation tasks according to the schedule
W h y b u i l d a n i m p l e m e n t a t i o n t e am
An implementation team will be required
1 Where an improved service covers a large territory or2 there are many tasks to be completed in a short period of time or3 the current CIB Project team does not have the capacity or skills to implement
the new or changed service
Team membership will depend on the implementation tasks and the skillsneeded to carry them out successfully
The team members need to be selected and approved and they needtraining and support to carry out their tasks correctly
With a good Implementation team the new service should be a success
Some Implementation tasks that may run concurrently are
Amendments to computer programsEducating the community on the service changeTraining service delivery staffPrinting service brochures forms documentsInstalling new utilities and services such as power water gas sewageDocumenting new proceduresMaking changes or upgrades to infrastructure such as counters yards depotsbuildings schools gates meters offices reception areas doors etc
In addition to the above list these Implementation tasks may also behappening concurrently in different and disbursed locations
Therefore it is likely that you will need an Implementation team tosupervise and manage all of these tasks
W h o d o e s t h i s t a s k
CIB Project team members do this in collaboration with the managers of theprospective Implementation team members
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Agree the Implementation strategy3 Select the team members4 Brief the team on the Implementation5 Consider the teamrsquos requests6 Provide team members with individual plans and documents7 Monitor team progress and support the Implementation
I n vo l ve m a n a g e rs a n d s t a f f
I m p l e m e n t gt
Purpose
To raise the awareness and knowledge of all affected managers and staff so they willsupport the Implementation
Why i nv o l v e m anagers and s ta f f
When people understand why a new service is being implemented and howit directly affects them they will be more comfortable with theImplementation process and will not resist the change as much
W h o d o e s t h i s t a s k
CIB Project team members will do this task but in collaboration with thesenior managers of the service or section
It is important that the senior management team be seen to support the
changes If the change is significant a senior management meeting chairedby the Mayor or Commissioner may be preferred
How to P roceed
1 Determine the service staff that needs to be briefed on the Implementation2 Prepare the briefing materials3 Organize venues questionnaires input forms presentation materials facilities
and presenters4 Promote the briefing event and issue invitations to staff5 Hold the briefing event and seek staff inputs6 Collate and consider all staff inputs7 Amend the Implementation plan if necessary
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Plan the change p rog ram
I m p l e m e n t gt
Purpose
To develop a detailed plan of tasks and their timing so the Implementation isthorough and concludes according to the overall schedule accepted by Council
W h y p l a n t h e c h a n g e p r o g r a m
In some cases the Implementation plan that has been prepared to-datehas been to satisfy the feasibility and affordability question Organizing anImplementation team will also require an Implementation strategy andsome planning information
However these plans may not be in sufficient detail that will provideadequate information to the team members so they can complete the taskand deliver the outputs according to the needs of the new service
Additional information will likely be needed and may include
Defining lower level tasks and specific outputsExample outputsSketches or plans of a changed facilityRough outline of a new form or documentRough flowchart of a new computer programPhotographs of a similar installation orA map showing the boundaries of the project
The level of detail should be equal to the degree of management andmonitoring that is necessary to minimize the risk of a task being faulty orlate and the degree of direction necessary to ensure the task is completedproperly
W h o d o e s t h i s t a s k
Where a new service is being implemented concurrently in many areasthe CIB Project team should plan a Change program
Where there is some latitude or decision making at the local level theplanning should be done by the Implementation team at the local level
How to P roceed
1 Determine whether or not a Change program needs to be defined at the locallevel or the central level
2 Assign responsibility to develop the Change program3 Develop the Change programs (detailed implementation plan)4 Verify that all Change programs are consistent with the overall Implementation
plan finish dates estimated resources and costs5 Approve the detailed Change programs6 Encode the Change programs with a Version control and or approval date and
the name of the approver
Document se rv i ce s tandard s andprocedures
I m p l e m e n t gt
Purpose
To document the service standards and operating procedures of the improved serviceso that service staff and customers have a consistent understanding of how the servicewill operate and what performance level is expected
Why doc um ent s er v i c e standards and p r oc edures
The documentation of Service standards will establish a consistentunderstanding between customers and service staff on exactly how theservice will operate and what performance standards are expected
The Service standards should clearly document
A description of the serviceWhere the service is obtained fromWhat time the service is available
How the customer accesses the serviceWhat inputs the customer needs to makePrice of the serviceThe performance of the service
Speed of deliveryQuality of the deliverablesLevel of customer satisfactionLevel of access
What to do in case the service fails or the customer wishes to lodge a complaintConfidentiality of the service informationDependence upon other providers or utilities that Council cannot be heldaccountable for should a disruption occur with their services (electricity watersupply etc)
The service procedure should be in sufficient detail that any Council staff member can deliver the service process by referring to the serviceprocedure The procedure should explain
What the input trigger point is to commence the procedureWhen should the procedure be commencedWhat specific actions are requiredWhat forms or computer programs to useWhat outputs are createdWhat approval levels are requiredWhere the outputs are deliveredWhat to do if an exception occurs andThe overall timing of the individual tasks
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W h o d o e s t h i s t a s k
For a small change to a process that is consistent across the whole of Council the CIB Project team can complete this task
Where the improved service is large and must be delivered in a consistentmanner across the whole of Council the service specification can bedrafted by the CIB Project team and then it should be approved by theCouncil
Where the new service and procedure is unique to an area then the localImplementation team should document the Service standards andprocedures in collaboration with the local service manager and their staff
How to P roceed
Define the service standards
1 Obtain and review your Councilrsquos standards for documenting Service standardsand operating procedures
2 If the above is not available then define how Service standards are to bedocumented and version controlled in your Council
3 Define the performance standards for the service in respect ofTimeliness
QualityCustomer service and satisfactionAccess
4 Define the other components of the Service standard5 Develop a publication and distribution strategy
Publication format and medium options areService brochureCouncil internet siteCouncil Service directoryService posterSign board etc
Distribution options areAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Publish and distribute the Service standards in the agreed format
Define the operating procedures
7 Obtain and review your Councilrsquos standards for documenting operatingprocedures
8 If the above is not available then define how procedures are to be documentedand version controlled in your Council
9 Process map the improved service (how it will operate)10 Agree the process map with the service manager11 Develop a publication and distribution strategy
Publication format and medium optionsProcedure manualLoose leaf paper pagesCardsIntranet siteElectronic document on a central server
Distribution options
All managers in the CityAll employees in the CityAll service staff involved in the procedureOn a request basisAnybody using the Intranet or Internet
12 Document the service procedure using the agreed format and medium13 Approve the new procedure and register it in the Procedure index (or version
control)
D e p lo y p ro ce d u re s a n d t r a i n s t a f f
I m p l e m e n t gt
Purpose
To provide information and direction to all service staff so they can deliver the improvedservice according to the improved design and achieve the expected serviceperformance targets
Why dep loy p roc edures and t r a i n s t a f f
Service staff will need very clear direction on what procedure is to befollowed in the delivery of an improved service
Service procedures are often written and forgotten held in a filing cabinetor in some managerrsquos office Very often the operating procedures are out of date not distributed to relevant staff have pages missing are out of dateand are not version controlled
In these circumstances it is little wonder that service staff inherit a processfrom their predecessor invent their own process evolve the process overtime to meet changing needs and eventually have a process that is uniquecomplex and inefficient
Operating procedures need to be
Quickly accessible to all staff delivering the serviceUp-to-date and complete and
Clear and understandable to the service operator
Operating procedures can be distributed to relevant staff using
Paper based manuals with version control and serial number controlIndividual pages that can be inserted into a book or manualIndividual ldquocardsrdquo that can be filed in a ldquocard boxrdquo for quick accessIntranet site using an electronic index or find function to each pageAn electronic ldquomanualrdquo located on a local area network incorporating an electronicindex or find feature (eg MS Word document with a table of contents)
In addition to deploying the operating procedures to all relevant staff it isimportant that staff are trained in the new procedure and have theopportunity to practice the procedure experiment with exception conditionsrole play a difficult customer or transaction and contribute to the furtherrefinement of the procedure
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Training on the procedure can be delivered face to face using a videotraining ldquotaperdquo using a workshop with service staff or a formal class roomenvironment
Training can be scheduled
Whenever the process changesOn an regular cyclical basis covering both changes and existing proceduresFor new staff or staff re-assigned to a new position processOn a request basis orIn response to an unsatisfactory result from an internal audit program
At all times staff should feel confident that they are performing their workaccording to the designed process and within their level of authority
Should they feel unsure of any aspect of the process or authority theyshould have access to the operating procedures for personal referenceand to training and support should the procedure prove inadequate
W h o d o e s t h i s t a s k
The service manager responsible for the service staff should deploy theoperating procedures and train their staff because it is essential that theservice manager be in control of their service and take ownership of it
If however staff training is a significant step within the Implementationthe service manager should seek assistance from the Councilrsquos internaltraining resource or an external trainer the CIB Project team or theImplementation team whichever is the most appropriate
How to P roceed
1 Nominate the staff that requires training in the new procedure2 Decide who will deliver the training and when3 Decide upon the training medium and approach
Face to face trainingVideo showWorkshopTeachPractice
ExperimentRole playProgressive or all at once
4 Develop the training materialsOperating proceduresCase studiesRole playsPractice transactions etc
5 Publish all the required material for distribution to the staff6 Organize a training venue facilities and computer access if required7 Deliver the training8 Seek staff feed back on operational difficulties or training deficiencies9 Re-dress operational difficulties or breach in the procedure
10 Update staff records to reflect their training and new skills
Tra in cus tom ers and supp l i e rs
I m p l e m e n t gt
Purpose
To raise the understanding of customers and suppliers on how the improved service isto operate and what specific actions are required from them to ensure service
performance can be achieved as specified
Why t r a i n c ustom ers and s upp l i e r s
In all municipal services there are customers service staff and suppliers(both internal and external) and each of these groups of people will have aninfluence on how the service operates
Customers often provide inputs such as information documentsapplications and requests and should the Quality of any of these inputs bepoor then the service will not operate smoothly and performance will suffer
Likewise with suppliers if they supply poor Quality inputs such asconsumables computer services constructions and contracted services then
the service will not operate as planned and again performance will suffer
It is essential therefore that customers service staff and suppliers are ldquotrainedrdquo in how to work the service so that good performance is achieved
We have already addressed service staff training in the previous task sothis task will focus upon customers and suppliers
Often customers are not trained in how to use a service and they obtainthis knowledge through making mistakes and being corrected throughmany visits to achieve what should have been achieved within one visit andthe resubmission of documents to correct earlier mistakes
Initial weaknesses in the knowledge can be overcome in time with serviceexperience but this does not resolve the inefficiencies that are created by
the first time customer or the infrequent customer
You can see how well the airlines train us as customers to ensure we checkinto the airport one hour before departure have our ticket and passport withus and only bring a limited amount of baggage All of this information issent to every passenger no matter how frequently they fly Imagine theairport chaos is passengers arrived late did not have their ticket or passportavailable and brought too much baggage
Similarly with a municipal service customers need to have knowledge of
Where to access a municipal serviceWhat actions the customer needs to take to access the serviceWhat information needs to be suppliedWhat lead time is required to access the service andHow much the service will cost
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Much of this information will be contained in the Service charterstandards but often this information is not provided to the customerunless it is requested or after commencement of the service
Customer training is necessary for the customer to make efficient quickand painless access to the service
Customers do not need training in all of the detail of the service but theydo need to be aware of the essential issues or be able to find out about
the essential issues prior to accessing the service for the first time
Training can be delivered through a number of mediums such as
1 Internet access to the municipal web site that provides basic instructions2 Service directory books published and provided to every household3 A public reception counter located in strategic locations where customers often
frequent (eg shopping centers business districts etc)4 A telephone hot line that will provide basic verbal advice5 ldquoAdvertisementsrdquo in news papers and other printed medium6 ldquoAdvertisementsrdquo on television or radio7 A service brochure that can be mailed to the customer upon request or attached
to another document that has some association with the changed service
Medium examples are
1 How to lodge a building application and downloadable application forms allavailable from the City Internet site
2 A service directory setting out the service description contact telephonenumbers and basic instructions on how to access the service
3 A ldquoCity Shoprdquo located inside a shopping mall that looks like a retail shop andprovides basic information about Council services
4 A telephone hot line number such as 7777777 that connects the customer tothe Seven Seas Municipal Council Help desk
5 One page advertisements that illustrate the new one-way street map to assistdrives to navigate around the city on the new one-way street design
6 One minute advertisement on television that illustrates how a responsible drivershould obey parking limitations in the City business district and what fines willbe incurred should they over stay the time limit and
7 A service flyer brochure that explains how to use a ldquoLoading zonerdquo in the centralbusiness district that is mailed to the vehicle owner with the vehicle registrationrenewal advice
W h o
The Service manager in collaboration with the Municipal Public InformationOfficer should complete this task
This task may also be assigned to an external professional advertisingagency that has dealt with publicity for other government services
How
1 Define the customer and supplier categories that require training2 Define the training needs or the change in customer supplier behavior that is
required3 Determine the best training medium to be used to reach these customers and to
achieve knowledge retention
4 Negotiate with participating parties such as TV stations other agencies for theirsupport
5 Agree upon a training schedule6 Develop the training materials that meet the needs and fit with the chosen medium
and participating agencies7 Deliver the training as scheduled8 Measure the learning and behavior change9 Assess the learning and behavior change and schedule further training as required
Recogn ize and rew ard success
I m p l e m e n t gt
Purpose
To Recognize and reward service staff the Implementation team customers andsuppliers for their contribution to the successful implementation of the improvedservice
Why rec ogn i z e and r ew ard s uc c es s
Everyone enjoys and appreciates recognition and reward for theircontribution to a successful project or improved service
By recognizing peoplersquos contribution they will be more satisfied with theirinvolvement and will support your municipality in the future with furtherservice improvements
Recognition is not costly and can take many forms such as
Letter of thanks addressed to the individual and signed by a senior officer (egMayor or Commissioner)Public ceremony where individuals are presented and issued a certificate of appreciation (special event or at the Council meeting)Newspaper advertisement or public posters naming individuals or groups (includingthe customers and suppliers) that have contributed to the project and thankingthem for their contributionsTV broadcast of a site visit by the Mayor where the Mayor publicly describes theimproved service and names the groups of staff that have contributedPoster showing team members displayed in the municipal reception hall andMeet with the Mayor Councilors or Commissioner and describe the team membersrsquo experiences and achievements with the project
Rewards in the form of bene f i t s may be also considered but in manycultures this is not used The benefits may include
Once off financial bonusAdditional holiday entitlementsAdditional education days andor cost subsidy entitlementsBenchmarking visit to a neighboring city or countryElevation in rank or status with a commensurate salary increaseIssue a gift certificate that offers admittance to a relevant event or purchasingpower at a retailer of related equipment or consumablesIssue a physical gift such as a pen office equipment office computer referencebook or relevant equipmentRenewal of an office vehicle or upgrading of an office vehicle andExtended usage of an office vehicle
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W h o d o e s t h i s t a s k
The CIB Steering Committee should decide upon the reward andrecognition events and benefits
The CIB Project leader may be asked for their input
This may also need to be done in collaboration with the Human ResourceDepartment within the municipality and or the senior politicians such as
the Mayor
How to P roceed
1 Decide upon the event or results that define the end of the Implementation2 Measure the degree of success the Implementation has achieved3 Define the people or groups that should be recognized for their contributions4 Decide upon specific individuals or staff groups that should be offered benefits5 Decide upon the method and timing of the recognition6 Decide upon the timing form and value of the benefits7 Conduct the recognition events8 Issue the benefits to individuals9 Seek independent views on the degree of satisfaction with the celebration events
and reward benefits and note any dissatisfaction for future reference
U p d at e t h e m e d i a
I m p l e m e n t gt
Purpose
To provide information and evidence to the media with the expectation the media willpositively report upon the achievements of the municipality in itrsquos serviceimprovements
W h y u p d a t e t h e m e d i a
Service improvements need political support to initiate them and approvetheir funding
That support will come from elected politicians that have a strong mandateto improve municipal services
That mandate will come from the electorate by them electing politiciansbased upon their performance That performance can only be known frompersonal experience and constructive reporting in the media
Therefore to sustain a continuous improvement process and develop thisinto a culture of the municipality the media must positively report all of the improvement achievements made by the city and give credit to thepoliticians staff and suppliers that have contributed to that improvement
With this reporting the electorate will develop confidence in their currentcouncilors and re-elect them based upon their positive performance Thecouncilors in turn will likely support on-going service improvements andpromote the CIB process amongst their peers
Reporting CIB achievements to the media is critical to the development asustainable CIB culture in your municipality
W h o
The Public Information Officer (or similar) will complete this task
It is likely that your senior managers or your Mayor will be interviewed andquoted in the media on specific improvement projects
The progressive collection of evidential material may be delegated to one of the Implementation team members as a specific task
How to P roceed
1 Maintain a record of all current and completed CIB projects2 For each CIB Implementation progressively build up evidential material on the
success and outcomes of CIB projects as they progress with their implementation
Customer interviews (Video and recorded)Supplier interviewsService staff interviewsPhotographs of changes (Video and still)Key Performance Measure trends (use independent data collection)Progress reports to the Steering Committee
3 Decide upon a media release strategy when how and who to4 Develop media release documents consistent with the media strategy5 Include customer interviews6 Include photographs Include KPI trend data7 Release the above information to the media8 Coordinate media interviews with senior managers and the Mayor or councilors as
requested9 Monitor media reports and validate their accuracy
10 Correct any inaccurate or misleading media reports11 Report to the Steering Committee (or Council) on the extent of media coverage in
respect of your CIB projects
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Susta in
The Sustain phase of a CI project is where all of the changes that havebeen successfully implemented during the Implementation phase are nowput firmly in place and the new service delivery becomes the normal way
I ssues conce rn ing sus ta in ing the changed
process
There are a number of issues to be considered
The original recommendations and the changes that were implemented may notin fact be ideal and through the imperfect design and decision process you mayhave made some assumptions about the service or the way in which thecustomer users the service that have now proved to be untrueIt is important therefore that you seek the opinions of your customers and staff on how they see the new service operating and whether or not there are anyflaws in the service or if with a small amount of additional effort the servicecould be improved yet furtherOften the management team and service staff will assume that with the deliveryof a ldquogoodrdquo service then the service objectives will be achieved for example if we deliver excellent education so that children and young adults will achieveemployment the assumption is therefore that with a good education you will geta job we will never know this unless we measure whether or not school leaversactually are employedWhen an imperfect service results and you can see weaknesses in the outputs of the outcome is not being achieved then this is the time to make the minorcorrections to make the service better as was your objective in the first placeOften the CI project team and the Implementation team will simply accept theminor failings of the changes and are reluctant to make that extra bit of effortto achieve the original goals ndash maybe they are tired and exhausted from all of the previous effort ndash donrsquot give up make those final adjustments and you will
end up with the results you long forAs the new service is delivered it is important that it receives appropriatefunding in the future so that the service standard does not deteriorate To dothis the budget assumptions regarding output costs volume of outputs deliveredforecast demand levels and demand dampening strategies all need to be inputto the budget considerationsYou owe it to the customer a clear indication of the service standards you arepromising to deliver including response times Quality customer satisfactionfee levels and access This promise can be expressed in a ldquoService charterrdquo or ldquoService descriptionrdquo and once issued you will be under an obligation to fulfillyour promiseTo ensure that the new service and its service processes are delivered into thefuture you should be monitoring the key performance indicators for this serviceto ensure that the standards are achieved but also you should look at theprocesses to ensure they are being complied with Most municipalities use anInternal Audit resource to verify these items and the Auditor reports to thecouncil with their findings and
Finally once you are happy that the service is normalized and is operating in asustainable manner it is time to celebrate your success
The sustain phase of a CI project involves the following six tasks
1 Accept feed back on new procedures2 Measure on going performance3 Adjust to counter poor performance4 Update budget assumptions5 Update the service standards6 Audit compliance
Gather feed back
Susta ingt
Purpose
To receive constructive feedback on the improved service or changed process fromcustomers suppliers and service staff so that any initial problems are resolved andexpected improvements are fully realized
W h y g a t h e r f e ed b a c k
A new process or service will have been developed based upon what webelieve is correct at the time of its design and development
This will include how we believe the customer will react to the new servicehow the suppliers will provide their inputs to the new service and how ourstaff will deliver the new service Our most important belief is that theimproved service will deliver the benefits that we expect
Many of these beliefs will eventuate and a better service will result howeversome of our beliefs and assumptions may not eventuate and we may needto correct the new service to fully realize its potential
It is important therefore that we seek feedback on the improved servicefrom our customers suppliers and service staff so we can be sure theimproved service is operating as planned and the benefits are being realized
W h o
The CIB Project team does this task
Conducting a customer or supplier survey and collecting the survey resultsmay be delegated to the Implementation team or to an external surveyprovider
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H o w to p r o c e ed
1 Decide what feedback should be collected and whenService difficultiesCustomer satisfactionSupplier satisfactionHazards or risksAccessResponsiveness
2 Decide upon the customer supplier staff groups to participate
3 Plan the feedback approachSurveyWorkshopFocus groupInterviewOpinion box
4 Prepare the survey instrument5 Test the questionnaire6 Conduct the surveys focus groups or workshops7 Collate and analyze the results8 Determine the changes necessary to further improve the new service
M e asu re o n -g o i n g p e r f o rm a n ce
Susta ingt
Purpose
To measure the ongoing performance of the improved service to ensure the inputsare being correctly supplied the outputs are being delivered as planned and thebenefits from the service are being realized as expected
W h y m e a su r e o n - g o i n g p e r f o r m a n ce
As part of the service improvement process your team will haveaddressed changes to inputs the service process itself and will have setstandards of performance for the outputs Hopefully the service outcomewill be improving as a result
Where critical inputs have been improved in respect of their timelinessquality cost or our satisfaction level it may be necessary to measurethese inputs to ensure they are received in an improved form accordingto the new service design
To manage the improved service inputs and ensure they are supplied tothe service according to our design the improved or critical inputs shouldbe measured in respect of the aspect that is expected to improve
This may be the inputsrsquo
QualityTimelinessCost orOur service staffsrsquo general satisfaction
Where the service process has been changed or extended this should resultin a change in output performance as well as (in the longer term) a changein service outcome
In many cases service output standards will have been set and it will beincumbent upon the service staff to achieve these service standards
Outputs should be measured in respect of the aspect that is expected toimprove This may include
QualityTimelinessCostCustomer satisfactionAccess andAffordability
Finally it will always be the case that as a result of any improvement theservice outcome should improve This is the final measure that should betracked
W h o d o e s t h i s t a s k
The measure definitions should be defined by the CIB Project team
The data collection and reporting should be an ongoing responsibility of theservice staff
The monitoring should be undertaken by both the service manager and theCIB Project team
How to P roceed
1 Decide upon which inputs outputs and outcomes are to be measured2 Decide upon which aspect of these should be measured3 Define the performance measure4 Collect the performance data
gt5 Process the data and produce the performance reports6 Monitor the results and identify any failings in expected performance
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A d j u s t t o co u n t e r p o o r p e r f o rm a n ce
Susta ingt
Purpose
To analyze the results from the customersupplier and service staff feedback and the
performance results and take correctiveaction to ensure the improved servicereaches its expected performance
W h y a d j u s t t o c o u n t e r p o o rper f o rmanc e
By taking the results from the customer supplier and service staff feedback and the performance measure results you may find that thechanged service is still not performing the way you expected In this casecorrective action will be required to reach the expected performance level
The likely issues that will result will vary according to your service and theimprovements implemented but some issues may include
Customers are still confused about the new service and are still unsure of theirrole and responsibilities in service access and useSuppliers cannot meet the higher standards of performance for the inputsService staff are still unsure of the exact process and request further assistanceMistakes are still happening and the Quality of the service output is still poorThe outputs are still delivered late and do not reach the timeliness standardsThe output unit cost of the service is still too high and the fall in unit cost hasnot resulted andThere has been no change in the service outcome even though the outputperformance has improved
W h o d o e s t h i s t a s k
The CIB Project team completes this task
Some collaboration will be necessary with the service staff and theImplementation team to conduct the root cause analysis
How to P roceed
1 Identify implementation problems that need corrective action2 Complete a root cause analysis of each issue3 Select a preferred solution for each root cause4 Develop an Implementation plan for the preferred solutions5 Cost the additional corrective actions6 Present the Implementation plan and its costs to the Steering Committee7 Adjust the overall Implementation budget with the above approval8 Implement the actions according to the Implementation plan
U p d at e b u d g e t a ssu m p t i o n s
Susta ingt
Purpose
To update the budget assumptions in relation to service access service standardsoutput unit costs and demand management strategies so that future budget allocations
will provide sufficient funds to sustain the improved service
W h y u p d a t e b u d g e t a s s u m p t i o n s
When a service is improved and particularly if the service has beenextended to reach more customers it is important that the basis of budgeting (budget assumptions) takes to account the changedcharacteristics of the new service so that adequate funds are provided inthe following years to sustain the new service
In particular if any of the following aspects have changed then the budgetwill definitely need revising
Additional customers have been added to the service eg wider access to waste
collection more houses connected to the water supply additional medical clinicsestablished additional public toilets built service has been promoted and demandhas risenService staff have been increased to provide a better serviceService standards have changed and there is wider scope in the service definitionEfficiencies have been obtained by improving the service process or by introducingcomputer technology and the output unit costs are lessCurrent customers are provided with greater access to the service by extendingoperating hours or extending the number of access points
W h o d o e s t h i s t a s k
The service manager normally completes this task with support from the Financesection within the municipality
How to P roceed
1 Define the service scope ndash what the service is how it operates any changes to theservice over the last year and what is actually delivered
2 Calculate the last yearrsquos average output unit net cost3 Forecast the new yearrsquos output unit quantity 4 Adjust the output unit price (fee) based upon Council policy and inflation5 Multiply the new unit fee with the new forecast volumes6 Adjust the old average output unit cost for inflation and additional scope7 Multiply the new output unit cost with the new output unit volumes8 Calculate the net cost based upon output units9 Prepare a line item budget for the new year
10 Reconcile the two budgets at the net cost level to ensure resources are available tomeet the new demand
11 Adjust the service scope (standards) or output volume to achieve reconciliationbetween the output based budget and the line item budget
12 If the output volumes are reduced (compared to the forecast) a demandmanagement strategy needs to be specified and included in the adjusted servicescope or standards
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Update se rv i ce stand ards
Susta ingt
Purpose
To update the Service standards (or the Customer charter) to reflect the service as i twill be provided in the New Year in respect of its description access feestimeliness quality process and grievance redress
Why upd ate s er v i c e s tandards
As the Continuous improvement program reaches its conclusion and theNew Yearrsquos budget is formulated for the improved service you will becommitting to provide the new service to a level or standard that will bedifferent to what was delivered in the past
Customers staff and suppliers should all have a clear understanding of thenew service standard so they do not have unreal expectations and theywork to meet the standard
Following the approval of the New Years budget or the normalization of the improved service the service standard should be updated andpublished for the community
The service standard document should include
1 A description setting out what the service is and its purpose2 The level of access who in the community can access this service where do
they access and when3 The price or fee to pay for the service (if applicable)4 The responsibility of the customer at the time of accessing the service ie what
does the customer need to do5 The responsibility of the service staff ie what do they do to meet the needs of
the customer6 How quickly the service is provided ie what the response time is7 How accurate the service will be ie whether or not any faults are likely or
imperfections are tolerated
8 The level of customer satisfaction that is expected9 Exceptions that may inhibit service delivery ie any items that the municipality
is dependent upon that are outside the control of the municipality and shouldthese events happen the service may be affected
10 Confidentiality of any customer information or data held by the municipality11 Grievance redress process ie should the customer be unhappy with the
service how they can lodge a complaint or request the problem be resolved and12 The outcome from this service ie why is the service offered to the community
in the first place
The definition of key performance measures will be consistent with thestatement of service level set out in the Service standard however targetvalues will not be within the Service standard but documented in theannual Budget and periodical management reporting
For example
I n the Serv ice standard we may say that ourStandard is that alltelephone enquiries will be answered with 30 seconds of the call beingmade
I n the Budge t ( o r Serv ice p lan ) we may say that ourTarget is 90 of all telephone enquiries will be answered within 30 seconds of the call beingmade
The Standard is t he idea l to a im f o r
The per fo rmance ta rge t i s the degree to wh ich tha t idea l shou ld bea t ta ined
W h o d o e s t h i s t a s k
The Service manager develops the Service standard (or Service charter)
The Public information officer should provide the ldquoCorporate standardrdquo including logos format medium etc to be applied to the final publicdocument
How to P roceed
1 Understand your councilrsquos standards for documenting Service standards2 Obtain the previous Service standard and review its contents3 Review the recent changes to the service4 Define the new Service standard
5 Develop a publication and distribution strategyPub l i ca t i on format and mediumService brochureCouncil internet siteCouncil Service directoryService postersign board etc
D is t r i bu te toAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Document the Service standards in the publication format7 Distribute the Service standard document
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Aud i t comp l i ance
Susta ingt
Purpose
To identify any processes that have become non-compliant with the standingprocedures and may result in inefficiencies unacceptable risks or lead to poor
performance
W h y a u d i t c o m p l i an c e
To sustain the improved process the manager will be collectingperformance data and monitoring the actual performance level
In addition to this it is normal practice to Audit the improved process toensure the service staff are still conducting the service according to thedocumented procedures
The reason for this is that some non-compliant processes will inevitablycreep in and may take some time to show up in the performance measureor may not be significant enough to have an impact upon performance
Other non-compliant processes may have been implemented in good faithand in fact do have a positive impact on performance and these shouldbe considered for adoption into the procedures
Just because a changed process step is non-compliant this does notnecessarily mean it should be abolished it may be good to keep andstandardize it
Your Internal Audit program may look over all processes over a period of time but when a process has been significantly changed as in a CIBProject it should be audited around one year from the Implementationperiod
You have a number of options to conduct the audit they are
Conduct your own audit program for the serviceSeek to have the service included in the Internal audit programSeek to have the service included in the External audit programHold a staff workshop and have the staff review the standing procedures andopenly discuss actual non-compliance processes andHave some independent person role-play the customer document the actualprocedure followed as seen by the customer then reconcile this with thestanding procedure
W h o d o e s t h i s t a s k
The service manager should request to have their service audited forcompliance
Assistance may be called upon from the Internal audit function or from theexternal auditor to physically undertake the audit
How to P roceed
1 Decide upon who will conduct the audit and approximately when2 The auditor plans the audit program in respect of
What service processes will be auditedTiming of the auditStaff notification methodStaff who will participateStanding procedures that will be the reference pointMethod of reviewing the current processMethod of documenting non-compliance andHow the results will be reported and discussed
3 3 Notify staff of the internal audit schedule4 Obtain the current standing procedures5 Review current processes and reconcile with the procedures6 Document non-compliant processes7 Prepare the Audit report8 Discuss the Audit results with management and staff9 Agree on a course of action to correct non-compliant processes
10 Agree on a schedule to follow up the planned corrective actions11 Review the actual corrective actions and confirm back to management these are
complete and effective
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Ins t i tu t iona l i ze
Following the Implementation of your pilot CI projects it is time for yourmunicipality to assess whether or not it wishes to pursue ContinuousImprovement and Benchmarking as a normal operating culture
If the decision is ldquoyesrdquo then the organization needs to establish the structure theinformation and the policy to make this happen
To ldquoInstitutionalizerdquo Continuous Improvement there are eleven tasks to complete
1 Plan for a full CI implementation2 Name the CI initiative
3 Link CI to rewards and recognition
4 Establish a CI BM library resource
5 Develop a service listing6 Identify pro-poor services as priorities7 Nominate CIB project8 Monitor CI project progress9 Overcome barriers
10 Create flexible decision making11 Build up internal CI capacity
If you are unfamiliar with the term ldquoInstitutional capacityrdquo or would like to understandmore about this subject go to An overview of what institutional capacity means
Pl a n f o r a f u l l CI B i m p l e m e n t a t i o n
I ns t i t u t iona l i zegt
Purpose
To establish a plan for the full implementation of Continuous Improvement andBenchmarking as the agreed techniques for achieving excellent customer satisfaction
on a sustainable basis
W h y p l a n f o r a f u l l CI B i m p l e m e n t a t i o n
To institutionalize CIB in a sustainable manner a number of facilities anditems need to be in place
These range from human capacity to systems facilities and require veryspecific implementation tasks to ensure their completeness andeffectiveness
Establishing a formal CIB implementation plan for the institutionalization of CIB will go a long way to making this happen and within a time frame thatis acceptable to your Council
There are seventeen tasks in this Phase some can be implementedconcurrently to shorten the implementation period
W h o d o e s t h i s t a s k
The CIB Steering committee will plan for the full implementation of CIB
H o w to p r o c e ed
1 Seek a formal resolution from your Council that your municipality will adopt CIB2 Advise all managers and staff that CIB is now a Council policy and all staff shall
comply with this policy3 Review all of the tasks within the Institutionalize phase as set out in this Toolkit
4 Develop a CIB Implementation plan5 Seek Council approval of the CIB Implementation plan6 Issue the CIB Implementation plan
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N a m e t h e CI B i n i t i at i ve
I ns t i t u t iona l i zegt
Purpose
To decide upon a unique name for the CIBinitiative so the initiative is easilyrecognizable and memorable and clearlycoveys the objective of council which is to
continuously improve its services to itscommunity and particularly the poor
W h y n a m e t h e C I B i n i t i a t i v e
For the CIB full implementation to succeed it needs to be elevated inimportance be recognizable and memorable with all service staff and beclearly supported by council the mayor and the senior management team
Choosing and promoting a unique program name should achieve the ldquorecognizable and memorablerdquo objectives The more unique and strikingthe choice the more memorable the program should be
The name needs to also convey the objectives of council being the
continuous improvement of municipal services
Examples from other cities include
PR ID E - an acronym used in Australia by one city meaning Promoting andRecognizing Individuals when Delivering ExcellenceSPRING - an acronym used in the Philippines meaning Simplifying PRocesses INGovernmentNI RANTARA - a name used in Bangalore India that means to continuouslyimproveSI P an acronym used in Papua New Guinea that means Service ImprovementProgramDO BETTER a name used in Australia to reflect the intentions of a business tocontinuously improve its performance
W h o d o e s t h i s t a s k
The CIB Steering committee should develop a choice of names but it islikely yoursquore council will approve the preferred name logo and theirapplication
How to P roceed
1 Agree a method to generate ideas for name choices logo colors and applicationCompetitionWorkshopBrainstormResearch
2 Conduct the agreed method and generate a list of names logos colors etc3 Critique the suggested names and vote on a preferred name4 Submit a preferred name and some alternatives to council for their approval
5 Seek councilrsquos formal endorsement for their choice of name6 Advise senior managers and staff of the name choice7 Have the Public information officer issue a press release that explains councilrsquos
policy on CIB and use of the chosen name
L in k CI B t o r e w a rd s a n d re co g n it i o n
I ns t i t u t iona l i zegt
Purpose
To develop and implement a reward and recognition system that will motivate servicemanagers and staff to seriously pursue Continuous Improvement (ldquoCIrdquo) in their service
W h y l i n k C I B t o r e w a r d s a n d r e c o g n it i o n
Continuous improvement may not be sustainable unless service staff ismotivated to pursue service efficiency and excellence Continuousimprovement programs require extra attention and effort and any changeprocess has risks of failure
There will be a natural reluctance to volunteer extra effort or to acceptadditional risks unless there are rewards and recognition to make thisworthwhile
There needs to be a policy and processes that reward managers and staff for their extra efforts and extra risk taking and their achievements inimproving their services
Recognition and reward options that may be considered include
Additional annual leave daysAdvancement promotionPublic recognitionFinancial bonusPaid educationPaid study leaveAdditional facilities or entitlements
Any reward and recognition process should be an integral part of thePersonal Performance Appraisal system
W h o d o e s t h i s t a s k
The Human Resources section should develop the rewards and recognitionpolicy and processes and have this endorsed by council
In some municipalities employee unions may need to be consulted and localawards or employee ldquocontractsrdquo may need to be modified to incorporate thispolicy
How to P roceed
1 Seek councilrsquos authorization to develop a proposal for an effective reward andrecognition policy and process
2 Develop the draft policy and a process concept for submission to council3 Seek union and staff representative bodies endorsement of the proposed policy
and process concepts4 Seek council endorsement of the proposed policy and process concept5 Advise all affected staff of the new policy and the process concepts6 Implement the new policy and develop the new processes7 Request Internal External Audit to report upon the correct use of the reward and
recognition policy and process and its effectiveness
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Estab l i sh a CI B l i b ra ry r esource
I ns t i t u t iona l i zegt
Purpose
To provide a supportive working environment and a source of knowledge to facilitatefuture CIB project teams so they perform to their maximum ability
Why es tab l i s h a C IB l i b ra r y r es ourc e
CIB project teams require support and facilities in the form of
Space to display the current status of all active CIB projectswith their planned and current status
Space to display CIB team members contact details andmethods of consulting with them on any CIB project relatedmatter
Space for the entire team to meet and discuss issues in theirproject
Space to display service flowcharts examples pictures andother materials generated from their project
Telephone and a private area from which they can telephonecustomers suppliers and staff to interview them on the projectservice
Computer equipment and access to the internet so they canresearch potential Benchmarking partners accessBenchmarking information prepare questionnaires processperformance information and prepare reports
Space to hold and display example information such asmunicipal plans and annual reports service charters service
offerings promotion material training materials CIBrecommendations CIB performance measures and best practiceperformance customer and supplier surveys and
Space and facilities to train CIB team members that have nothad the experience of participating in a CIB project
An example is the Cebu SPRING Room
W h o d o e s t h i s t a s k
The CIB Steering committee should authorize the establishment of the CIBLibrary resource center and the CIB Working group should carry out thenecessary tasks
The Facilitator will be able to provide expert assistance in respect of theCIB Library inventory and any IT equipment that is required
How to P roceed
1 Determine the needs of future CIB project teams2 Develop a concept plan for the CIB library resource3 Cost the CIB library concept plan4 Approve the concept plan and cost budget5 Implement the plan6 Promote the use of the CIB library to all CIB teams7 Monitor the CIB library utilization and the teamsrsquo satisfaction with the facility
Deve lop a se rv i ce l i s t i ng
I ns t i t u t iona l i zegt
Purpose
To prepare a listing of all municipal services and their current performance status sothat poor performing services can be identified prioritized and nominated for a CIBproject Generally a local government will deliver around 100 services and this numbershould provide adequate detail and focus for you to prioritize services for improvementAn example listing of services is provided
Why dev e lop a s er v i c e l is t i ng
Continuous improvement as a process needs to focus upon a group of actions or activities a product or a service
A service in the local government context is a group of activities thattogether satisfy a specific need of the community A service can be brokendown into sub-services so the CIB process can deal with specific issues andparts of the bigger service can be identified as priorities for improvement
For example ldquoWaterrdquo may be defined as a service but this can be brokendown into sub services such as
1 Water catchment2 Water storage3 Water treatment4 Water connection5 Water reticulation supply6 Water metering and billing7 Sewage billing8 Sewage collection9 Sewage treatment
10 Sewage disposal
Taking the above list of sub-services it may be the case in your citythat Water connect ion is not accessible to some parts of the communityand it may be this sub-service that needs to be improved In other citiesWater metering and billing may be a problem and in other cities Watercatchment may be an issue
It is best to collect service information at the top service level first then at
a later time collect information at the sub-service level
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Generally a local government will deliver around 100 services and thisnumber should provide adequate detail and focus for you to prioritizeservices for improvement
Information relating to a service that can be collected may include
1 Service name2 Description3 Sub-service break down4 Number of current customers or volume of output5 The number of potential customers currently denied access to the service6 The severity and frequency of incidents of poor quality of the service or
incidents of customers with related sickness or health problems7 The severity and frequency of incidents of poor timeliness of delivering the
outputs and in particular when the timeliness is so sever it equates to denial of service access
8 The number of potential customers denied access to the service because it isunaffordable for them and
9 The frequency and severity of customer complaints about the service
When you decide upon what information is to be collected please considerthe basis on which you will prioritize the services for improvement (seeIdentify pro-poor services as priorities) because the basis will requireinformation that is being collected at this point
W h o d o e s t h i s t a s k
The CIB Working group should undertake this task but it will requireparticipation and cooperation from all service managers
The service listing can also be developed by
The service managers independentlyA specific project team set up to do this taskThe facilitator orA consultant hired to do this task
How to P roceed
1 Agree on what defines a ldquoservicerdquo2 Agree upon the information that is to be recorded for each service and or sub-
service
3 Develop the data collection method and resourcesQuestionnaire to each Director managerStaff interviewManager workshopUse financial budget costs center as a base
4 Collect the service data5 Process the data into a spreadsheet or computer file6 Return the service listing to the responsible managers for validation7 Correct the service listing8 Implement a procedure to keep the service listing updated
I d e n t i f y p ro - p o o r se rv i ce s as p r i o r i t i e s
I ns t i t u t iona l i zegt
Purpose
To identify and prioritize pro-poor services for improvement using the CIB toolkit
Why i den t i f y p ro -p oor s er v i c es as p r i o r i t i es
A pro-poor service is a service that provides the minimum basic needs of acommunity in respect of
1 Water2 Waste collection3 Sewage and sanitation4 Electricity energy5 Education6 Medical and hospital7 Housing8 Communications9 Employment or sustenance
The m in imum bas ic ser v ice leve l p rov ides
1 Access by all members of the community that need it2 A Qua l i t y output (ie fault free) that is safe hygienic and does not risk the health
of the service user3 A Time ly output that does not inhibit service access4 Pricing that is a f fo rdab le and does not inhibit service access and5 Adequate customer sa t i s fac t i on
Should any of the above services have
1 Sections of the community denied access to the service2 Outputs that in some way may risk the health or well being of the customer3 Outputs that are not delivered in a timely manner and ultimately restrict access to
the service4 Prices that are unaffordable for some in the community and ultimately restricts
their access or5 Customers that are generally dissatisfied with the service
then that service should be identified as a priority for improvement
The grading of the service seriousness should be based upon
The number of potential customers currently denied access to the serviceThe severity and frequency of incidents of poor quality of the service or incidentsof customers with related sickness or health problemsThe severity and frequency of incidents of poor timeliness of delivering theoutputs and in particular when the timeliness is so sever it equates to denial of service accessThe number of potential customers denied access to the service because it isunaffordable for them andThe frequency and severity of customer complaints about the service
The grading should be evidenced by data that has been collected for eachservice (refer earlier task ldquoDevelop a service listingrdquo)
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W h o d o e s t h i s t a s k
The CIB Working group should complete this task however the finaldecision on whether or not a specific service should be improved using theCIB toolkit will remain with the CIB Steering committee (see Approve thisCIB project within the Organize phase)
How to P roceed
1 Obtain the Service listing prepared in the preceding task2 Agree upon the definition of a ldquopro-poor servicerdquo3 Identify pro-poor services that currently have inadequate performance4 Grade these services according to their seriousness
N o m i n a t e CI B p ro j e c t s
I ns t i t u t iona l i zegt
Purpose
To decide which service or components will be the subject of a CIB project and tostate the expectations for improvement from the project
W h y n o m i n a t e CI B p r o j e c t s
The CIB Service nomination is a formal process to clearly set out theexpectations of the Steering committee in respect of improvementsrequired for a particular service
The nomination information has four important elements
1 The service or service components that is to be improved2 The expectation for improvement or the objective3 The start and end dates and4 The CIB Project leader
The nominated service needs to be very specific Nominating the service
as ldquoPublic healthrdquo or ldquoEducationrdquo will not provide adequate informationwith which the project team can focus its attention A better specificationwill be ldquoEducating the community on public health issuesrdquo or ldquoFood vendorlicensingrdquo
The expectation for improvement should be specified in quantifiable termsif possible An example may be ldquoDecrease the number of reportable foodpoisoning incidents from food vendors by 20rdquo In this way we canobjectively measure the success or otherwise of the CIB project
The start and end dates for the project need to be set relative to thecapacity of the likely team members to commence and conclude theproject Seasonal demand other projects normal work capacity and publicholidays need to be considered
The project team leader should be nominated at this time because thereneeds to be one person that holds the accountability for progressing theproject The team leader has the responsibility for marshalling the team andcommencing the CIB project with the Organise phase
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but much of thework may be delegated to the CIB Working group
How to P roceed
1 Obtain the listing of pro-poor services identified as priorities for improvement2 Decide the objectives or the expectation for improvement3 Decide the approximate start and end date4 Decide the CIB Project team leader
5 Complete the CIB Service nomination form
M o n i t o r CI B p ro j e c t p ro g re ss
I ns t i t u t iona l i zegt
Purpose
To monitor the progress of all current CIB projects so that any delays difficulties orbarriers may be dealt with or instructions provided on how to maintain the projectrsquosschedule
W h y m o n i t o r CI B p r o j e c t p r o g r e ss
As each CIB project advances it is likely that some difficulties and delays willarise Many of these will be capably dealt with by the team leader butothers may need the support of the Steering committee
We refer to the most likely problems and issues as ldquoBarriersrdquo and these aredealt with in a separate page ldquoBarriers and how to overcome themrdquo
In the early years of a CIB pilot implementation there may only be ahandful of active projects at one time but as the initiative gathersmomentum and more projects are commenced it is conceivable that manyprojects will be active at once
In the Philippines a large regional city had approximately twenty CIBprojects running concurrently
When the number of active projects exceeds ten it is time to considerreviewing their status by exception
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Exception means that where a project is running according to its originalplan and the team leader has no issues or concerns then the SteeringCommittee does not look at that project in detail
On the other hand where a project is seriously late or has some issues ordifficulties that cannot be easily resolved or it seems the projectobjectives may not be achieved or the team leader is seeking assistancethen the Steering Committee should carefully review this project andprovide the necessary assistance
The approach should be that all projects team leaders provide a monthlystatus report these reports are summarized onto a summary list oneperson reviews this list and identifies those projects that requireCommittee review A set of ldquotraffic lightsrdquo is one method of flagging therequirement for review
W h o d o e s t h i s t a s k
The CIB Steering committee completes the monitoring using updatedproject status reports provided by each CIB project team leader
Each CIB project leader should provide a Project status report on amonthly basis (or more regularly if required)
Where the Steering committee monitors only the summary report byexception the facilitator or a member of the Working group will need tosummarize all of the projects and ldquoflagrdquo those requiring Steeringcommittee review
How to P roceed
1 Have ldquoReview project progressrdquo as a standing agenda item at the regular CIBSteering Committee meetings
2 Brief each CIB project manager on the requirement to provide a monthly projectprogress report
3 Receive and collate monthly CIB project progress reports
4 Summarize the projectsrsquo status on a Summary report
5 Review each project and flag those requiring SC attention
6 Review CIB projects by exception
7 Agree on the root cause of any project problems8 Decide upon a course of action9 Write up the minutes of the meeting and issue them to all members
10 Advise the CIB project leader of the required action
B ar r i e r s an d h o w t o o ve rco m e t h e m
I ns t i t u t iona l i zegt
Purpose
To identify Barriers to the successful implementation of your CIB initiative andimplement strategies to minimize them
W h y i d e n t if y B a r r i e r s a n d o v e r c om e t h e m
Based upon a survey held at a regional conference on improving municipalservices a work session discussed Barriers and how they may be overcome
The results of the work session showed the following Barriers to be the mostcommon and these would inhibit the implementation of improvements
Individual staff performance is not measuredStaff do not have a personal training program
Managers and staff are not remunerated according to their performanceBudget allocation and justification method is weakProvincial or Central Government hold the power of decision makingManagers are not rewarded or recognized for improving performancePeers do not adequately support managers when change programs falter
These are ldquofundamental barriersrdquo to change and need to be dealt with at thewhole of municipal organization level It is not effective to deal with theseat a service level or department level because this would raise inequalitybetween those staff involved and those not
The CIB toolkit can be applied to address your priority Barriers Theapproach should be to
1 Organ ize a team to look at the Barrier(s)2 Ana lyze the Barriers particularly in completing a staff (customer) survey
3 Benchmark how other municipalities have dealt with the same issue4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff and managers to
adapt
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but in collaborationwith internal departments responsible for Human resource managementStaff training Finance and the Council secretariat
How to P roceed
1 Identify local Barriers that will definitely inhibit the successful implementation of your CIB initiative (use the Assessment of Barriers to change tool )
2 Identify the priority Barriers (those you wish to minimize in the short term)3 Decide whether or not these priority Barriers can be dealt with collectively or
individually
4 Complete a CIB Project nomination(s) to deal with individual or collective priority
Barriers
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Flex ib i l i t y i n dec i s i on m ak ing
I ns t i t u t iona l i zegt
Purpose
To delegate responsibility and accountability to managers and staff so themunicipality can operate in a flexible and responsive manner to meet the needs of its
community
W h y p u r s u e f l e x i b il i t y i n d e ci s io n m a k i n g
During the course of assisting many local governments with ContinuousImprovement and Benchmarking it has become evident that manygovernments are constrained by the lack of documented policy andprocedures poor staff training and limited delegation of authority andaccountability
In many cases simple decisions are not taken by the staff officer dealingwith the issue because they are either unsure of the correct decision tomake or do not have the authority or are not prepared to take the risk of a decision
In the end the decision is moved up the hierarchy of management andinevitably ends up with the most senior manager who is overwhelmed bythe numerous requests being made
Decision making then stalls and the customer becomes dissatisfied
A better model for fast and flexible decision making is
Have the policies of the government clearly documented so allmanagers and staff know the major business rules of theirservice (these may be documented as service specificationsservice charters or government by-laws)
Have all business processes clearly documented so that all staff
know exactly how to deliver a service and in particular whatdecisions they must make in respect of exceptional events orcircumstances
Train all staff in the processes they personally deliver orconduct ensure they know exactly how the process shouldoperate and the manner or method of their decision making toaddress exceptional conditions
Delegate decision making to do so to the lowest level in theorganizational structure that is commensurate with good riskmanagement knowledge skills age intellectual capacity andmaturity
Provide authority to the staff to make their decisions based uponthe level of delegation determined above
Encourage staff to make decisions on their own without referralto their superior but assist them to do so during their earlyexperience and
Monitor staff decision making using performance metrics orinternal audit programs to ensure decisions are made within thepowers of delegation and decisions are made correctly
The objectives of this model are
Customer requests are dealt with in the minimum amount of time
Decisions are made by the staff member closest to the actual request ortransaction and who is most knowledgeable about the detail of thetransaction
Decisions are made correctly and
The municipality is not put at risk in respect of
FraudCorruptionLitigationFinancial loss orEmployee or customer accidents or injury
W h o d o e s t h i s t a s k
The Mayor Chief Commissioner or Chief Executive should undertake thistask
They may seek assistance from the CIB Working group or the HumanResources Branch of the organization
How to P roceed
1 Develop a model for flexible decision making2 Undertake an audit to determine the municipalityrsquos level of flexibilityresponsiveness delegation and accountability
3 Review the current legislation governing decision making powers and the degree of delegation that is possible
4 Develop a policy that requires flexible decision making underpinned withappropriate responsibility accountability and authority
5 Develop an implementation plan to deploy the above policy6 Implement the plan7 Repeat the audit to determine the improvement in the municipalityrsquos capacity for
flexibility and decision making
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Bu i l d up i n t e rna l CI B capac i t y
I ns t i t u t iona l i zegt
Purpose
To build internal capacity to conduct CIB projects quickly and effectively so that themunicipality can continuously improve its services efficiently and effectively
W h y b u i l d u p i n t e r n a l CI B c ap a ci t y
The capaci ty of an organization to Analyze a service identifyopportunities then implement those opportunities is often mistakenlyunderstood to be simply a set of analysis skills
In fact the capaci ty of an organization to improve includes
InformationSkills in analysis and innovationA culture of consultation and open communicationProject management skillsDocumented procedures and instructionsPublic information or public accountability andSupportive financial and performance monitoring systems
To ensure CIB projects are conducted in an efficient and effective mannernot only do the CIB teams need to have the technical skills to complete aCIB project but they must also operate within a supportive culture andstructure and have appropriate information methods and systemsavailable to them
Where the underlying capacity to change weakens or does not exist in thefirst place then corrective action or improvements need to be commencedso that CIB projects have a better chance of success
To deal with these capacity weaknesses you can apply the normal CIBtoolkit and address your priority weaknesses using a CIB project
The approach should be to
1 Organ ize a team to look at the Capacity weaknesses2 Ana lyze the weaknesses particularly in completing a customer survey3 Benchmark how other municipalities have dealt with the same weakness4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff managers
council and systems to adapt
The tool ldquoAssessment of current capacity to improverdquo is provided as anassessment framework or audit check list to facilitate your CIB Steeringcommittee to assess your capacity on a regular basis We suggestannually so that improvements or weaknesses can be monitored for theirchange
The above assessment tool can be altered to meet your own needs and isnot meant to be a prescriptive list
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task
H o w to p r o c e ed
1 Complete a regular assessment of the municipalityrsquos capacity to deliver CIB
projects (use the Assessment of Current Capacity to Improve tool)
2 Identify priority capacity gaps that need to be improved in the short term3 Decide whether or not each priority gap can be dealt with as a CIB project
4 Complete a CIB project nomination for those gaps that can be addressed as a CIB
project
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Another C i t y looked a t the w ay the new Ci t y Ha l l r ecep t ion a reaopera ted and found
There were no signs to direct visitors to departmentsUnsightly commercial advertisements were pasted to the front doorThe guard did not have anywhere to store his belongingsThere were no short term parking bays for visitorsVisitors could roam freely around the building - a security issueA toilet did not have a closable doorAn old unused storage cabinet was dumped in a cornerAn employee was asleep at her desk and
The furniture was old and broken and not in keeping with the new City Hallbuilding
W h o d o e s t h i s t a s k
CIB Pro jec t team m embers do th is in co l labora t ion w i th a sma l lse lect ion of staf f f rom the service area
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Brief the service staff and advise that some staff will be interviewed by theproject team
3 Plan the work ahead how it will be conducted who will be interviewed how
records will be kept of the findings and what photographs may be needed4 Arrange the interview schedule5 Interview service staff walk the process photograph the process inspect
documents and forms role play the customer using the service questions
6 Process map the service processes using the Process mapping worksheet
7 Verify you have covered off all of the items using the check list
8 Document your opportunities for improvement9 Thank the service staff for their participation and advise them on the projects
next tasks
T i m e
Complete in weeks 2 and 3
Measure t he se rv i ceAnalyzegt
Purpose
To gather factual information to measure the performance of the service or process
W h y m e a s u r e p e r f o r m a n c e
To prove using empirical evidence the current performance of theservice
People often assess the performance of a service by the way they feelabout it Sometimes they feel it is performing well other times theymay feel it is not
Feelings are not a good way to judge how good a service isperforming The outcome of the service is a far more important measure of performance For example a city may have an extensive vaccinationprogram and people may feel it is effective but if the incidence of thedisease is not declining there should be concern over the effectiveness of that vaccination program
Empirical data (that is verifiable facts) is a much better way of measuringservice performance For example
Staff in a city in India had for years felt that the city was missing out on a lot of property tax After collecting empirical data it was found that only 30 of property tax due was actually collected within one year This evidence was enoughto cause the city to establish an improvement project to tackle the problem
By collecting empirical evidence and reporting the results to the MayorCouncil the management team service staff and even the public it is verylikely that decisions will be made and improvement action will happen
The seven measures of performance are
1 Objective Goal2 Quality3 Timeliness4 Satisfaction
5 Affordability6 Access7 Cost
W h o d o e s t h i s t a s k
CIB Pro jec t t eam members do th is t ask Sometimes the team will needinformation from computer files or other storage systems and assistance may berequired from the people responsible for those areas
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Confirm the Process (Service) delivery model3 Select the most important inputs and outputs to measure and their measurement
aspects
4 Define the measure using the Performance measure definition worksheet
5 Source the data
6 Name the performance measure title7 Collect the data8 Report the measure and your findings
T i m e
Complete by week 6
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Su rve y cu st o m e rs
Analyzegt
Purpose
To obtain a clear understanding of the customersrsquo opinion about the service
performance
W h y s u r v e y t h e c u s t o m e r
Often there are differences between the service provider and the customerabout the level of service performance
The only way to really understand how well the service is performing is tosurvey the customer and ask their views on how well the service meetstheir needs
Another reason for surveying the customer is that it gives you theopportunity to explore options with the customer to understand what theirviews may be on the options presented As an example
In 2002 the city of Bangalore India was looking at options on financing therebuild of its public toilet facilities One option was to charge a fee There wereconcerns about whether people would accept the fee so the City carried out asurvey of prospective customers The majority of people surveyed said theywould be prepared to pay a modest fee With this response the City embarkedupon a major rebuilding program and all users of the public toilets now pay asmall fee that sustains the Toiletrsquos daily maintenance and ongoing operations Bysurveying prospective customers the City was able to better assess the option of imposing a fee
W h o d o e s t h i s t a s k
CI B P r o j e c t t e a m m e m b e r s d o t h i s t as k I n s o m e c a se s o t h e r p e o p le m a y b es e co n d e d t o t h e t e a m t o h e l p c a r r y o u t t h e s u r v e y F or e x a m p l e y o u m a ycons ide r us ing an N GO un i ve rs i t y s tuden ts o r casua l emp loyees
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Design the customer survey using the Survey the customer design worksheet
3 Prepare the questionnaire using the provided template
4 Test the questionnaire5 Conduct the survey6 Analyze and report the results
T i m e
Complete by week 6
Co n su l t t h e co m m u n i t y
Analyzegt
Purpose
To obtain a clear understanding of the communityrsquos opinion and support about issues
W h y c o n s u lt t h e c o m m u n i t y
The Community consultation task is about surveying the wider communityon broader issues that may not necessarily be service related For example
A c o u n ci l m a y w i s h t o t e st t h e c o m m u n i t y s v i e w s a b o u t w h e t h e r i tshou ld inves t in comm erc ia l act i v i t ies to genera te add i t iona l incom e
Some questions we may consult the community about include
Would the community pay additional fees for additional servicesWould it be acceptable to increase property tax to pay for improved servicesWould the community accept a private venture to deliver some servicesWould the community accept the municipal government investing in commercial
venturesWould the community accept a change in by-laws traffic flows parkingrestrictions zoning regulations or streetscape policy such as the removal of encroachers
All of these questions could be answered by the City council but a goodcommunity consultation process will yield responses to issues that are notpolitically biased and will highlight the majority view and intensity of feelingabout issues
W h o d o e s t h i s t a s k
CIB Pro jec t team m embers do th is task Other people may be seconded tothis team as required For example you could use an NGO professional consultationfacilitators a media outlet or media business or a professional body or association for
this purpose
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Determine the consultation design using the Community consultation design worksheet
3 Prepare and issue information4 Promote the consultation5 Conduct the consultation program6 Analyze and report the results
T i m e
Complete by week 6
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I n ve s t i g at e p ro b l e m s
Analyzegt
Purpose
To build the teams knowledge of underlying or root causes of service problems andidentify opportunities for improvement
Why i nv es t i ga te p rob lems
To identify improvement opportunities you must first understand theunderlying problems
By following the service process along and making a Process map youwill understand how the process works and note some improvementopportunities
The team can also use two tools to probe behind the obvious problemsand find out the underlying causes
Fishbone diagram
Why-Why diagram
Your team can then document what it sees are the most important rootcauses and opportunities for improvement and take them on to theproblem-solving phase - Innovate
W h o d o e s t h i s t a s k
CIB Pro jec t team m embers do th is in co l labora t ion w i th a sma l lse lect ion of staf f f rom the service area
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Plan several problem-investigation sessions with service staff3 Choose the root cause analysis tool - Fishbone or Why-Why - best suited to your
team and the service problem being investigated4 Conduct the analysis
5 Record the analysis on the Fishbone diagram or Why-Why diagram form depending
on which analysis you used6 Verify the analysis by having a review session later with service staff and by
checking on key data to confirm which root causes are most important7 Document your opportunities for improvement8 Thank the service staff for their participation and advise them on the projects
next tasks
T i m e
Complete by week 6
B e n ch ma r k
The purpose of the Benchmark phase is to provide the CI team with insightand an understanding of how other organizations not just municipalitiesdeliver their services of a similar nature and how they may have improvedtheir services over recent years
W h y B e n c h m a r k
This insight and understanding is important to the team as it progressestowards developing its recommendations on how to improve your servicesIt is very difficult to ldquocome up withrdquo innovative solutions to service issuesand many have tried a range of solutions so it is faster and more efficient
to take account of what other people have done and to consider theirexperiences in your local context and from that develop your ownrecommendations
Benchmarking therefore is the sharing and comparing of service deliveryprocesses service standards improvement solutions and the barriers thathave been encountered and how they have been overcome
Benchmarking can look at a range of service delivery issues including
1 How available the service is or what access the residents have to the service2 How affordable is the service and what prices are charged for the service3 Whether or not the service is subsidized by other governments or the private
sector4 How fast the service is delivered to the customer5 How efficient the service is delivered in other words what does it cost6 The Quality of the service in terms of faults hygiene environmental sustainability
and social responsibility7 How the service actually operates8 What computer applications are used for the service how IT is used9 What procedures or instructions are used to train and guide staff and
10 What legislation or policies exist to control the service
The Benchmarking phase involves five tasks
1 Identify what to Benchmark2 Research best practice providers3 Develop the Benchmarking approach4 Negotiate with Benchmark partners5 Compare with partners
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I d e n t if y w h a t t o b en c h m a r k
Benchmarkgt
Purpose
To identify what aspects of your service you wish to Benchmark
W h y i d e n t i f y i t e m s f o r B e n ch m a r k i n g
Benchmarking is a valuable technique to discover innovative ideas thathave been used by others
Ideas are hard to come by and even harder to test revise prove and putinto practical operation Therefore you need to focus your Benchmarkingefforts on the important items within a service to improve
Identifying what to Benchmark is an important first step because it helpsto focus your efforts on the most important issues to improve and notwaste time on those that may only return a lower benefit
Also Benchmarking partners often have limited time to participate in a
program therefore you need to make the most out of your Benchmarkingopportunities To do this it is important to identify the most importantissues that you need assistance with
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Review service performance processes issues problems and root causes andwhether or not the desired outcome is being achieved
3 List all the issues you wish to focus Benchmarking upon using the Topic selection
for benchmarking worksheet
4 Score then rank the issues list from most important to least important using theabove worksheet
5 Decide upon the most important topics you want to Benchmark
T i m e
Complete by week 7
Research b es t p rac t i ce p rov ide rs
Benchmarkgt
Purpose
To discover who is delivering a similar service that you believe is better thanthe service you are currently delivering
Why res earc h bes t p rac t i c e p rov ider s
Once you have decided what to Benchmark it is important to gain anunderstanding of who delivers this service in the best possible way
The best way may not necessarily be the same as your local contextnevertheless by looking at better service models you will gain anunderstanding of the possibilities and then at a later stage considerwhether or not you will adopt these features in your own context
For example for a service such as ldquoRoad maintenancerdquo there will be privatecontractors around the World that offer road maintenance as a service andyou may know of other government departments that also maintain similar
infrastructure such as the Department of Aviation maintaining aircraftrunways communications systems accounting systems etc
Some possible Best Practice examples are
Service Possible Best Practice providers
Public health services Makati City Philippines
Medical clinics Cebu Philippines
Parks and gardens maintenance Kandy Colombo
Street vendors Kuantan Malaysia
Home and Community Careprograms
Australian Federal Government
Public toilets Bangalore India
Customer service reception Local Bank Insurance company
Cash receipting and transactionprocessing
5 Star hotel retail shop airline office Utilityoffice Post office
Metering service consumption andbilling customers
Mobile telephony service providers Rank XeroxCredit card providers
Issuing property tax notices andcollecting revenue
Vehicle registration within Transport Dept
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Discuss the topics considered for Benchmarking3 Brainstorm research potential Best Practice providers in your own city state
country World4 Identify a shortlist and investigate more closely how they deliver their service by
using the Benchmarking partner assessment scoresheet
5 Identify those potential Best Practice providers you wish to approach fornegotiation
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D e vel o p t h e B e n ch m a rk i n g a p p ro a ch
Benchmarkgt
Purpose
To decide the specific Benchmarking approach to be taken considering theBenchmarking topic and the potential Benchmarking partners
W h y d e v e lo p a b e n c h m a r k i n g a p p r o a ch
There are a number of different methods to Benchmark your services withyour Benchmarking partners This task is about deciding on the bestmethod to conduct the benchmarking exercise
The ldquoBest methodrdquo will be
Quick and easyFully effective and provide you with valuable and useful informationEconomical to conduct without the need to incur large expensesBeneficial to your benchmarking partners as well as to youInteresting and enjoyable to carry out
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Score your Benchmarking study needs using the Benchmarking study needs matrix
3 Choose the best approach for the Benchmarking by comparing your needs with
the Benchmarking model matrix best fit tool
4 Develop an initial Benchmarking study plan using the Benchmarking plan worksheet
5 Document the agreed approach and confirm potential Benchmarking partners
T i m e
Complete by week 7
N e g o t i at e w i t h B en ch m a rk i n g p a r t n e rs
Benchmarkgt
Purpose
To negotiate with a selected number of potential Benchmarking partners toseek their participation in a Benchmarking study of a specified service using
a specified approach
W h y n e g o t i a t e w i t h B e n ch m a r k i n g p a r t n e r s
You need to negotiate with potential partners so that each party knows whatis expected and agrees to the approach you wish to take
A potential Benchmarking partner will have a number of questions toconsider including for example
What benefit would there be in getting involvedWhat information forms or documents could I use to improve my own processesDo I have the people or time to devote to thisWhat will it cost me to get involvedWhat is the process what would I be required to do
How difficult will it be to collect performance informationWill I be giving away classified information and will it be used for any otherpurpose
Your role when approaching a potential partner is to be ready to answerthese questions You must explain very clearly the Benchmarking approachthat you have chosen and how the Benchmarking partners will participate inthis approach
1 Complete the Training module read the guide slideshow and assessment
2 Agree on the organisations to target for negotiation3 Identify who is the best person to talk to and write to them introducing the
Benchmarking opportunity and seeking an initial meeting4 Prepare the Benchmarking information package5 Meet with the potential partner outline the approach present the Benchmarking
package and answer any questions they may have
6 Modify your Benchmarking approach to accommodate their concerns or issues7 Prepare the Benchmarking partners letter of agreement and Benchmarking code of
conduct
T i m e
Complete by week 7
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Co m p a re w i t h p a r t n e rs
Benchmarkgt
Purpose
To discover how your Benchmarking partners deliver their service andwhat service performance they are achieving
W h y c o m p a r e w i t h p a r t n e r s
To find out how your service performs compared to theirs to identifyimprovement ideas
Benchmarking with partners provides you with insight on how others
Set service standardsMeasure service performanceAcquire service inputsDeliver a serviceOvercome service problemsMonitor service outputs and outcomesManage their service
A good example occurred in Melbourne Australia where a number of localgovernments benchmarked their diversified fleet operations Theycompared servicing and operating costs for their respective fleets andfound that one fleet operator had lower operating and repair costs than theothers
By investigating further they discovered the lower costs were due to usingone supplier as the source for all spare parts and consumables and thatsupplier had a lower pricing structure compared to the original equipmentmanufacturers
The other fleet operators dealt with the original equipment supplier butupon realizing that the same parts could be sourced from an independentsupplier they changed their source of supply with resulting lower costs
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Hold the first meeting to confirm the Benchmarking objectives approach tasksschedule and participants
3 Update the Benchmarking plan4 Undertake the steps agreed to in the Benchmarking plan
T i m e
Complete by week 10
I n n o v a t e
The Innovate phase is the point at which you take all of your hard workfrom Analysis and Benchmarking and develop your own ideas andrecommendations on how to improve your service
I ssu e s co n cern i n g i n n o va t i o n
There are a number of issues that you must understand before youcommence your recommendations They are
To have a recommendation accepted and endorsed by management and councilthe recommendation must be affordable politically acceptable clearly benefit the
customer and practical to implementWith regard to ldquoaffordabilityrdquo it is not always the case that your municipality is theonly source of funds to pay for a service There are many options including askingthe customer to pay a fee obtaining private sector sponsorship and obtainingCentral Government support In most cases if you think hard enough about how tofund a new service you will find an external funding source Therefore do notassume at this point that thr recommendation is unaffordableWhen a CI project team is made up of a mix of staff outside of the service deliveryunit there may be reluctance from the service manager to accept yourrecommendations To get the service manager to be supportive of therecommendations and to implement them you will need to ldquosellrdquo yourrecommendations and convince the service manager that it will benefit them asmuch as the customer The task of ldquosellingrdquo your recommendations to the servicestaff can be difficult and time consuming so donrsquot underestimate the effort this willtake Make a determined effort to involve the service manager in this phase andseek their endorsement and support of the recommendations andThe recommendations implemented in the first instance may not work perfectly be
flexible in the acceptance rate or take up rate of your recommendations andaccept constructive criticism in the short term and be prepared to adapt
The Innovate phase involves four tasks
1 Identify preferred solutions2 Recommend improvements3 Secure funding4 Approve CIB Implementation
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I d e n t i f y p re f e r re d so l u t i o n s
I n n o v a t e gt
Purpose
To select the best opportunities for improvement
Why i den t i f y p re fe r r ed s o lu t i ons
You may find many opportunities from your Benchmarking study but youneed to identify the ones that will achieve the greatest benefit
Criteria to use to judge the various opportunities are
It will clearly improve the service to our residents in terms of timeliness qualityaccess affordability and or their satisfactionIt is affordable and within the financial capacity of our municipalityIt can be implemented quicklyIt is technically feasible with our current technology or we can acquire thetechnology to implement the changeIt will be easy for our employees to adapt to the change
Assess opportunities and rank them using the above criteria The oneswith the highest score should be those worth pursuing in the immediatefuture
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 List all of the most important opportunities using the Advance a solution worksheet
3 Develop solution strategies4 Score the solutions and rank them from highest to lowest5 Review the solutions for illogical results6 Agree the preferred solutions
T i m e
Complete by week 11
R e co m m e n d i m p ro ve m e n t s
I n n o v a t e gt
Purpose
To present your findings and recommendations for improvement to yourSteering committee for their endorsement
W h y r e c om m e n d i m p r o v e m e n t s
Solutions can sometimes require significant investment so it is importantthat proposed solutions be approved by the Steering Committee beforemoving on to the next phase
To maximise the chances of the Steering Committee approving your workyou need to present a well thought out report that helps the reader clearlyunderstand your thinking and analysis
Two tools are useful here
Impact Assessment
Barrier Analysis
Your team can then present its case in a clear and easy to understandformat which will enhance the chances of approval
How to P roceed
1 Complete the Training read the guide slideshow and do the assessment
2 Agree the purpose of the report
3 Agree on the report index using the Report template
4 Collate the preferred solutions
5 Develop an implementation plan using the Implementation plan worksheet
6 Estimate the implementation costs and benefits using the Cost budget worksheet
7 Complete an Impact Assessment using the Impact assessment worksheet
8 Complete a Barrier analysis using the Barrier analysis worksheet
9 Draft the report using the Report template10 Quality check the draft report11 Present the report to the Steering Committee
T i m e
Complete by week 11
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Secure fund ing
I n n o v a t e gt
Purpose
To secure the funding necessary to pay for the proposed improvements
W h y s e c u r e f u n d i n g
Most service improvements will require some additional funding to pay forimmediate changes such as new facilities new equipment and newsupplies
Ongoing costs may also increase to pay for the improved service to morecustomers
Funding may come from many sources such as private sector sponsorsdevelopment agencies NGOs state and federal governments financehouses and from internally being the local government itself
To secure new funding from any of these sources you will need to present
a proposal that outlines your funding requirements plus how the funderwill benefit from the arrangement
It is unlikely that a funder will provide new funds for an improvedmunicipal service unless they are satisfied that
The improved service is a real requirement of the communityThe improved service can be implemented with the funds requestedThe local government has the capacity and skills to implement the new serviceThere will be a benefit to the funder in terms of recognition or exposure andThe municipality has the financial capacity to fund the service over the longerterm and to repay any related loans
This task will address these issues by preparing the appropriate documentsfor presentation to the identified funding sources
W h o d o e s t h i s t a s k
CIB Project team members do this in collaboration with the FinanceDepartment of your municipality
H o w to p r o c e ed
1 Complete the Training read the guide slideshow and assessment
2 Develop a cash flow forecast you may use the Cash flow template as an example
3 Prepare a financing proposal4 Seek an interview and negotiate the funding arrangements5 Document the funding agreement6 Update the implementation plan
T i m e
Complete by week 12
A p p ro ve CI B I m p l e m e n t a t i o n
I n n o v a t e gt
Purpose
To seek final approval from your Council to move ahead with the implementation of thenew or improved service
W h y a p p r o v e t h e C I B i m p l e m e n t a t i o n
Where the proposed improvements are significant or may affect manyresidents or require substantial funding it is likely that your Council willrequire notice of the proposal and will expect to have some input
You may also have limited authority to approve borrowings or spend moneyon capital items
Generally approval will be required from Council to advance theimplementation of a significant change to any service or infrastructure asset
Council will require all the information necessary for it to make a thorough
consideration of the costs and benefits risks and assumptions and the longterm sustainability of the service and the required funding for it
For this to happen the CIB Project team will need to firstly prepare a formalproposal and will likely follow this with an amended proposal setting outclearly how each of the Councillors objections or concerns have beenaddressed
W h o d o e s t h i s t a s k
The CIB Project team members complete this task with assistance from the Councilsecretary
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Put your proposal on Councilrsquos agenda
3 Consider their likely objections using the Council members and their likely objections
worksheet
4 Prepare your proposal5 Issue your proposal to Council members
6 Amend your proposal to accommodate Council changes using the Council members
amendments worksheet
7 Seek Councilrsquos endorsement
T i m e
Complete by week 12
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I m p l e m e n t
The Implementation phase of a CI project is where you put your recommendationsinto action The CI project team may carry out the implementation work but if theservice is a large service such as solid waste collection then a ldquoChange teamrdquo thatis made up of supervisors and staff from within the service unit may carry out theimplementation tasks
I s su e s w i t h t h e i m p l e m e n ta t i o n
People have a natural reluctance to change the way they are used to andto take on additional risks that a change may not work well that mightreflect on their own capabilities
There are a number of potential issues and difficulties that you shouldconsider before you commence the Implementation phase they are
There will be a natural reluctance to change so to counter this reluctance youneed to get the service staff involved very early in the discussions about how theimplementation will be planned and executedTo get service staff committed to the planned changes they will need theopportunity to put forward their own views on implementation difficulties and thepossible increase in their work load in the short term involve them in the earlydiscussions and acknowledge their concernsNo change program is implemented smoothly and without problems explain tothe service staff that we will encounter problems and failures but also that wehave the skills and the determination to overcome these short term issues and
we will succeed in improving our serviceImplementing a change program can be complex with many actions takingplace at once and many people involved Some actions may be dependant uponothers and some actions may be critical to the success of the program To keepall of these actions under control and to ensure each person understands theirrole and responsibilities an Implementation plan is essential The plan needs tospell out the tasks required the deliverables or outputs when they need to bedelivered and who is responsible for themImplementing change requires staff to be trained in the new process and to begiven adequate information so that they understand what they need to dodifferently A quick verbal instruction is definitely insufficient and staff should beprovided with written instructions diagrams thorough training a chance topractice their new procedures acknowledgement they are doing the new job wellor constructive criticism delivered in a positive manner Reprimands and opencriticism is definitely to be avoidedCustomers as well as service staff may need to be trained in the way they usethe service issues of paying a fee hygiene completing documentation correctly
and taking on some additional responsibilities may all play a part in the newservice
At the end of the implementation involved staff should be clearly recognized fortheir hard work and dedication to the new service this is their reward and they willbe more satisfied with their careers in your municipalityLastly the media plays a large part in communicating with the customers (thismay assist you in training the customer) and externalizing the benefits of the newservice (this may assist council in their new elections and make the tax payershappy with their financial support for pro-poor services) so it is best to keep themedia updated with your progress and to seek their support by them reporting thepositive improvements you have made in your service delivery
The Implement phase involves the following eight tasks
1 Build the implementation team2 Involve managers and staff 3 Plan the change program4 Document service standards and procedures5 Deploy procedures and train staff 6 Train customers and suppliers7 Recognize and reward success8 Update the media
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B u i ld t h e i m p l e m e n t a t i o n t e a m
Purpose
To build an implementation team that has the skills knowledge and capacity to carryout the implementation tasks according to the schedule
W h y b u i l d a n i m p l e m e n t a t i o n t e am
An implementation team will be required
1 Where an improved service covers a large territory or2 there are many tasks to be completed in a short period of time or3 the current CIB Project team does not have the capacity or skills to implement
the new or changed service
Team membership will depend on the implementation tasks and the skillsneeded to carry them out successfully
The team members need to be selected and approved and they needtraining and support to carry out their tasks correctly
With a good Implementation team the new service should be a success
Some Implementation tasks that may run concurrently are
Amendments to computer programsEducating the community on the service changeTraining service delivery staffPrinting service brochures forms documentsInstalling new utilities and services such as power water gas sewageDocumenting new proceduresMaking changes or upgrades to infrastructure such as counters yards depotsbuildings schools gates meters offices reception areas doors etc
In addition to the above list these Implementation tasks may also behappening concurrently in different and disbursed locations
Therefore it is likely that you will need an Implementation team tosupervise and manage all of these tasks
W h o d o e s t h i s t a s k
CIB Project team members do this in collaboration with the managers of theprospective Implementation team members
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Agree the Implementation strategy3 Select the team members4 Brief the team on the Implementation5 Consider the teamrsquos requests6 Provide team members with individual plans and documents7 Monitor team progress and support the Implementation
I n vo l ve m a n a g e rs a n d s t a f f
I m p l e m e n t gt
Purpose
To raise the awareness and knowledge of all affected managers and staff so they willsupport the Implementation
Why i nv o l v e m anagers and s ta f f
When people understand why a new service is being implemented and howit directly affects them they will be more comfortable with theImplementation process and will not resist the change as much
W h o d o e s t h i s t a s k
CIB Project team members will do this task but in collaboration with thesenior managers of the service or section
It is important that the senior management team be seen to support the
changes If the change is significant a senior management meeting chairedby the Mayor or Commissioner may be preferred
How to P roceed
1 Determine the service staff that needs to be briefed on the Implementation2 Prepare the briefing materials3 Organize venues questionnaires input forms presentation materials facilities
and presenters4 Promote the briefing event and issue invitations to staff5 Hold the briefing event and seek staff inputs6 Collate and consider all staff inputs7 Amend the Implementation plan if necessary
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Plan the change p rog ram
I m p l e m e n t gt
Purpose
To develop a detailed plan of tasks and their timing so the Implementation isthorough and concludes according to the overall schedule accepted by Council
W h y p l a n t h e c h a n g e p r o g r a m
In some cases the Implementation plan that has been prepared to-datehas been to satisfy the feasibility and affordability question Organizing anImplementation team will also require an Implementation strategy andsome planning information
However these plans may not be in sufficient detail that will provideadequate information to the team members so they can complete the taskand deliver the outputs according to the needs of the new service
Additional information will likely be needed and may include
Defining lower level tasks and specific outputsExample outputsSketches or plans of a changed facilityRough outline of a new form or documentRough flowchart of a new computer programPhotographs of a similar installation orA map showing the boundaries of the project
The level of detail should be equal to the degree of management andmonitoring that is necessary to minimize the risk of a task being faulty orlate and the degree of direction necessary to ensure the task is completedproperly
W h o d o e s t h i s t a s k
Where a new service is being implemented concurrently in many areasthe CIB Project team should plan a Change program
Where there is some latitude or decision making at the local level theplanning should be done by the Implementation team at the local level
How to P roceed
1 Determine whether or not a Change program needs to be defined at the locallevel or the central level
2 Assign responsibility to develop the Change program3 Develop the Change programs (detailed implementation plan)4 Verify that all Change programs are consistent with the overall Implementation
plan finish dates estimated resources and costs5 Approve the detailed Change programs6 Encode the Change programs with a Version control and or approval date and
the name of the approver
Document se rv i ce s tandard s andprocedures
I m p l e m e n t gt
Purpose
To document the service standards and operating procedures of the improved serviceso that service staff and customers have a consistent understanding of how the servicewill operate and what performance level is expected
Why doc um ent s er v i c e standards and p r oc edures
The documentation of Service standards will establish a consistentunderstanding between customers and service staff on exactly how theservice will operate and what performance standards are expected
The Service standards should clearly document
A description of the serviceWhere the service is obtained fromWhat time the service is available
How the customer accesses the serviceWhat inputs the customer needs to makePrice of the serviceThe performance of the service
Speed of deliveryQuality of the deliverablesLevel of customer satisfactionLevel of access
What to do in case the service fails or the customer wishes to lodge a complaintConfidentiality of the service informationDependence upon other providers or utilities that Council cannot be heldaccountable for should a disruption occur with their services (electricity watersupply etc)
The service procedure should be in sufficient detail that any Council staff member can deliver the service process by referring to the serviceprocedure The procedure should explain
What the input trigger point is to commence the procedureWhen should the procedure be commencedWhat specific actions are requiredWhat forms or computer programs to useWhat outputs are createdWhat approval levels are requiredWhere the outputs are deliveredWhat to do if an exception occurs andThe overall timing of the individual tasks
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W h o d o e s t h i s t a s k
For a small change to a process that is consistent across the whole of Council the CIB Project team can complete this task
Where the improved service is large and must be delivered in a consistentmanner across the whole of Council the service specification can bedrafted by the CIB Project team and then it should be approved by theCouncil
Where the new service and procedure is unique to an area then the localImplementation team should document the Service standards andprocedures in collaboration with the local service manager and their staff
How to P roceed
Define the service standards
1 Obtain and review your Councilrsquos standards for documenting Service standardsand operating procedures
2 If the above is not available then define how Service standards are to bedocumented and version controlled in your Council
3 Define the performance standards for the service in respect ofTimeliness
QualityCustomer service and satisfactionAccess
4 Define the other components of the Service standard5 Develop a publication and distribution strategy
Publication format and medium options areService brochureCouncil internet siteCouncil Service directoryService posterSign board etc
Distribution options areAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Publish and distribute the Service standards in the agreed format
Define the operating procedures
7 Obtain and review your Councilrsquos standards for documenting operatingprocedures
8 If the above is not available then define how procedures are to be documentedand version controlled in your Council
9 Process map the improved service (how it will operate)10 Agree the process map with the service manager11 Develop a publication and distribution strategy
Publication format and medium optionsProcedure manualLoose leaf paper pagesCardsIntranet siteElectronic document on a central server
Distribution options
All managers in the CityAll employees in the CityAll service staff involved in the procedureOn a request basisAnybody using the Intranet or Internet
12 Document the service procedure using the agreed format and medium13 Approve the new procedure and register it in the Procedure index (or version
control)
D e p lo y p ro ce d u re s a n d t r a i n s t a f f
I m p l e m e n t gt
Purpose
To provide information and direction to all service staff so they can deliver the improvedservice according to the improved design and achieve the expected serviceperformance targets
Why dep loy p roc edures and t r a i n s t a f f
Service staff will need very clear direction on what procedure is to befollowed in the delivery of an improved service
Service procedures are often written and forgotten held in a filing cabinetor in some managerrsquos office Very often the operating procedures are out of date not distributed to relevant staff have pages missing are out of dateand are not version controlled
In these circumstances it is little wonder that service staff inherit a processfrom their predecessor invent their own process evolve the process overtime to meet changing needs and eventually have a process that is uniquecomplex and inefficient
Operating procedures need to be
Quickly accessible to all staff delivering the serviceUp-to-date and complete and
Clear and understandable to the service operator
Operating procedures can be distributed to relevant staff using
Paper based manuals with version control and serial number controlIndividual pages that can be inserted into a book or manualIndividual ldquocardsrdquo that can be filed in a ldquocard boxrdquo for quick accessIntranet site using an electronic index or find function to each pageAn electronic ldquomanualrdquo located on a local area network incorporating an electronicindex or find feature (eg MS Word document with a table of contents)
In addition to deploying the operating procedures to all relevant staff it isimportant that staff are trained in the new procedure and have theopportunity to practice the procedure experiment with exception conditionsrole play a difficult customer or transaction and contribute to the furtherrefinement of the procedure
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Training on the procedure can be delivered face to face using a videotraining ldquotaperdquo using a workshop with service staff or a formal class roomenvironment
Training can be scheduled
Whenever the process changesOn an regular cyclical basis covering both changes and existing proceduresFor new staff or staff re-assigned to a new position processOn a request basis orIn response to an unsatisfactory result from an internal audit program
At all times staff should feel confident that they are performing their workaccording to the designed process and within their level of authority
Should they feel unsure of any aspect of the process or authority theyshould have access to the operating procedures for personal referenceand to training and support should the procedure prove inadequate
W h o d o e s t h i s t a s k
The service manager responsible for the service staff should deploy theoperating procedures and train their staff because it is essential that theservice manager be in control of their service and take ownership of it
If however staff training is a significant step within the Implementationthe service manager should seek assistance from the Councilrsquos internaltraining resource or an external trainer the CIB Project team or theImplementation team whichever is the most appropriate
How to P roceed
1 Nominate the staff that requires training in the new procedure2 Decide who will deliver the training and when3 Decide upon the training medium and approach
Face to face trainingVideo showWorkshopTeachPractice
ExperimentRole playProgressive or all at once
4 Develop the training materialsOperating proceduresCase studiesRole playsPractice transactions etc
5 Publish all the required material for distribution to the staff6 Organize a training venue facilities and computer access if required7 Deliver the training8 Seek staff feed back on operational difficulties or training deficiencies9 Re-dress operational difficulties or breach in the procedure
10 Update staff records to reflect their training and new skills
Tra in cus tom ers and supp l i e rs
I m p l e m e n t gt
Purpose
To raise the understanding of customers and suppliers on how the improved service isto operate and what specific actions are required from them to ensure service
performance can be achieved as specified
Why t r a i n c ustom ers and s upp l i e r s
In all municipal services there are customers service staff and suppliers(both internal and external) and each of these groups of people will have aninfluence on how the service operates
Customers often provide inputs such as information documentsapplications and requests and should the Quality of any of these inputs bepoor then the service will not operate smoothly and performance will suffer
Likewise with suppliers if they supply poor Quality inputs such asconsumables computer services constructions and contracted services then
the service will not operate as planned and again performance will suffer
It is essential therefore that customers service staff and suppliers are ldquotrainedrdquo in how to work the service so that good performance is achieved
We have already addressed service staff training in the previous task sothis task will focus upon customers and suppliers
Often customers are not trained in how to use a service and they obtainthis knowledge through making mistakes and being corrected throughmany visits to achieve what should have been achieved within one visit andthe resubmission of documents to correct earlier mistakes
Initial weaknesses in the knowledge can be overcome in time with serviceexperience but this does not resolve the inefficiencies that are created by
the first time customer or the infrequent customer
You can see how well the airlines train us as customers to ensure we checkinto the airport one hour before departure have our ticket and passport withus and only bring a limited amount of baggage All of this information issent to every passenger no matter how frequently they fly Imagine theairport chaos is passengers arrived late did not have their ticket or passportavailable and brought too much baggage
Similarly with a municipal service customers need to have knowledge of
Where to access a municipal serviceWhat actions the customer needs to take to access the serviceWhat information needs to be suppliedWhat lead time is required to access the service andHow much the service will cost
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Much of this information will be contained in the Service charterstandards but often this information is not provided to the customerunless it is requested or after commencement of the service
Customer training is necessary for the customer to make efficient quickand painless access to the service
Customers do not need training in all of the detail of the service but theydo need to be aware of the essential issues or be able to find out about
the essential issues prior to accessing the service for the first time
Training can be delivered through a number of mediums such as
1 Internet access to the municipal web site that provides basic instructions2 Service directory books published and provided to every household3 A public reception counter located in strategic locations where customers often
frequent (eg shopping centers business districts etc)4 A telephone hot line that will provide basic verbal advice5 ldquoAdvertisementsrdquo in news papers and other printed medium6 ldquoAdvertisementsrdquo on television or radio7 A service brochure that can be mailed to the customer upon request or attached
to another document that has some association with the changed service
Medium examples are
1 How to lodge a building application and downloadable application forms allavailable from the City Internet site
2 A service directory setting out the service description contact telephonenumbers and basic instructions on how to access the service
3 A ldquoCity Shoprdquo located inside a shopping mall that looks like a retail shop andprovides basic information about Council services
4 A telephone hot line number such as 7777777 that connects the customer tothe Seven Seas Municipal Council Help desk
5 One page advertisements that illustrate the new one-way street map to assistdrives to navigate around the city on the new one-way street design
6 One minute advertisement on television that illustrates how a responsible drivershould obey parking limitations in the City business district and what fines willbe incurred should they over stay the time limit and
7 A service flyer brochure that explains how to use a ldquoLoading zonerdquo in the centralbusiness district that is mailed to the vehicle owner with the vehicle registrationrenewal advice
W h o
The Service manager in collaboration with the Municipal Public InformationOfficer should complete this task
This task may also be assigned to an external professional advertisingagency that has dealt with publicity for other government services
How
1 Define the customer and supplier categories that require training2 Define the training needs or the change in customer supplier behavior that is
required3 Determine the best training medium to be used to reach these customers and to
achieve knowledge retention
4 Negotiate with participating parties such as TV stations other agencies for theirsupport
5 Agree upon a training schedule6 Develop the training materials that meet the needs and fit with the chosen medium
and participating agencies7 Deliver the training as scheduled8 Measure the learning and behavior change9 Assess the learning and behavior change and schedule further training as required
Recogn ize and rew ard success
I m p l e m e n t gt
Purpose
To Recognize and reward service staff the Implementation team customers andsuppliers for their contribution to the successful implementation of the improvedservice
Why rec ogn i z e and r ew ard s uc c es s
Everyone enjoys and appreciates recognition and reward for theircontribution to a successful project or improved service
By recognizing peoplersquos contribution they will be more satisfied with theirinvolvement and will support your municipality in the future with furtherservice improvements
Recognition is not costly and can take many forms such as
Letter of thanks addressed to the individual and signed by a senior officer (egMayor or Commissioner)Public ceremony where individuals are presented and issued a certificate of appreciation (special event or at the Council meeting)Newspaper advertisement or public posters naming individuals or groups (includingthe customers and suppliers) that have contributed to the project and thankingthem for their contributionsTV broadcast of a site visit by the Mayor where the Mayor publicly describes theimproved service and names the groups of staff that have contributedPoster showing team members displayed in the municipal reception hall andMeet with the Mayor Councilors or Commissioner and describe the team membersrsquo experiences and achievements with the project
Rewards in the form of bene f i t s may be also considered but in manycultures this is not used The benefits may include
Once off financial bonusAdditional holiday entitlementsAdditional education days andor cost subsidy entitlementsBenchmarking visit to a neighboring city or countryElevation in rank or status with a commensurate salary increaseIssue a gift certificate that offers admittance to a relevant event or purchasingpower at a retailer of related equipment or consumablesIssue a physical gift such as a pen office equipment office computer referencebook or relevant equipmentRenewal of an office vehicle or upgrading of an office vehicle andExtended usage of an office vehicle
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W h o d o e s t h i s t a s k
The CIB Steering Committee should decide upon the reward andrecognition events and benefits
The CIB Project leader may be asked for their input
This may also need to be done in collaboration with the Human ResourceDepartment within the municipality and or the senior politicians such as
the Mayor
How to P roceed
1 Decide upon the event or results that define the end of the Implementation2 Measure the degree of success the Implementation has achieved3 Define the people or groups that should be recognized for their contributions4 Decide upon specific individuals or staff groups that should be offered benefits5 Decide upon the method and timing of the recognition6 Decide upon the timing form and value of the benefits7 Conduct the recognition events8 Issue the benefits to individuals9 Seek independent views on the degree of satisfaction with the celebration events
and reward benefits and note any dissatisfaction for future reference
U p d at e t h e m e d i a
I m p l e m e n t gt
Purpose
To provide information and evidence to the media with the expectation the media willpositively report upon the achievements of the municipality in itrsquos serviceimprovements
W h y u p d a t e t h e m e d i a
Service improvements need political support to initiate them and approvetheir funding
That support will come from elected politicians that have a strong mandateto improve municipal services
That mandate will come from the electorate by them electing politiciansbased upon their performance That performance can only be known frompersonal experience and constructive reporting in the media
Therefore to sustain a continuous improvement process and develop thisinto a culture of the municipality the media must positively report all of the improvement achievements made by the city and give credit to thepoliticians staff and suppliers that have contributed to that improvement
With this reporting the electorate will develop confidence in their currentcouncilors and re-elect them based upon their positive performance Thecouncilors in turn will likely support on-going service improvements andpromote the CIB process amongst their peers
Reporting CIB achievements to the media is critical to the development asustainable CIB culture in your municipality
W h o
The Public Information Officer (or similar) will complete this task
It is likely that your senior managers or your Mayor will be interviewed andquoted in the media on specific improvement projects
The progressive collection of evidential material may be delegated to one of the Implementation team members as a specific task
How to P roceed
1 Maintain a record of all current and completed CIB projects2 For each CIB Implementation progressively build up evidential material on the
success and outcomes of CIB projects as they progress with their implementation
Customer interviews (Video and recorded)Supplier interviewsService staff interviewsPhotographs of changes (Video and still)Key Performance Measure trends (use independent data collection)Progress reports to the Steering Committee
3 Decide upon a media release strategy when how and who to4 Develop media release documents consistent with the media strategy5 Include customer interviews6 Include photographs Include KPI trend data7 Release the above information to the media8 Coordinate media interviews with senior managers and the Mayor or councilors as
requested9 Monitor media reports and validate their accuracy
10 Correct any inaccurate or misleading media reports11 Report to the Steering Committee (or Council) on the extent of media coverage in
respect of your CIB projects
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Susta in
The Sustain phase of a CI project is where all of the changes that havebeen successfully implemented during the Implementation phase are nowput firmly in place and the new service delivery becomes the normal way
I ssues conce rn ing sus ta in ing the changed
process
There are a number of issues to be considered
The original recommendations and the changes that were implemented may notin fact be ideal and through the imperfect design and decision process you mayhave made some assumptions about the service or the way in which thecustomer users the service that have now proved to be untrueIt is important therefore that you seek the opinions of your customers and staff on how they see the new service operating and whether or not there are anyflaws in the service or if with a small amount of additional effort the servicecould be improved yet furtherOften the management team and service staff will assume that with the deliveryof a ldquogoodrdquo service then the service objectives will be achieved for example if we deliver excellent education so that children and young adults will achieveemployment the assumption is therefore that with a good education you will geta job we will never know this unless we measure whether or not school leaversactually are employedWhen an imperfect service results and you can see weaknesses in the outputs of the outcome is not being achieved then this is the time to make the minorcorrections to make the service better as was your objective in the first placeOften the CI project team and the Implementation team will simply accept theminor failings of the changes and are reluctant to make that extra bit of effortto achieve the original goals ndash maybe they are tired and exhausted from all of the previous effort ndash donrsquot give up make those final adjustments and you will
end up with the results you long forAs the new service is delivered it is important that it receives appropriatefunding in the future so that the service standard does not deteriorate To dothis the budget assumptions regarding output costs volume of outputs deliveredforecast demand levels and demand dampening strategies all need to be inputto the budget considerationsYou owe it to the customer a clear indication of the service standards you arepromising to deliver including response times Quality customer satisfactionfee levels and access This promise can be expressed in a ldquoService charterrdquo or ldquoService descriptionrdquo and once issued you will be under an obligation to fulfillyour promiseTo ensure that the new service and its service processes are delivered into thefuture you should be monitoring the key performance indicators for this serviceto ensure that the standards are achieved but also you should look at theprocesses to ensure they are being complied with Most municipalities use anInternal Audit resource to verify these items and the Auditor reports to thecouncil with their findings and
Finally once you are happy that the service is normalized and is operating in asustainable manner it is time to celebrate your success
The sustain phase of a CI project involves the following six tasks
1 Accept feed back on new procedures2 Measure on going performance3 Adjust to counter poor performance4 Update budget assumptions5 Update the service standards6 Audit compliance
Gather feed back
Susta ingt
Purpose
To receive constructive feedback on the improved service or changed process fromcustomers suppliers and service staff so that any initial problems are resolved andexpected improvements are fully realized
W h y g a t h e r f e ed b a c k
A new process or service will have been developed based upon what webelieve is correct at the time of its design and development
This will include how we believe the customer will react to the new servicehow the suppliers will provide their inputs to the new service and how ourstaff will deliver the new service Our most important belief is that theimproved service will deliver the benefits that we expect
Many of these beliefs will eventuate and a better service will result howeversome of our beliefs and assumptions may not eventuate and we may needto correct the new service to fully realize its potential
It is important therefore that we seek feedback on the improved servicefrom our customers suppliers and service staff so we can be sure theimproved service is operating as planned and the benefits are being realized
W h o
The CIB Project team does this task
Conducting a customer or supplier survey and collecting the survey resultsmay be delegated to the Implementation team or to an external surveyprovider
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H o w to p r o c e ed
1 Decide what feedback should be collected and whenService difficultiesCustomer satisfactionSupplier satisfactionHazards or risksAccessResponsiveness
2 Decide upon the customer supplier staff groups to participate
3 Plan the feedback approachSurveyWorkshopFocus groupInterviewOpinion box
4 Prepare the survey instrument5 Test the questionnaire6 Conduct the surveys focus groups or workshops7 Collate and analyze the results8 Determine the changes necessary to further improve the new service
M e asu re o n -g o i n g p e r f o rm a n ce
Susta ingt
Purpose
To measure the ongoing performance of the improved service to ensure the inputsare being correctly supplied the outputs are being delivered as planned and thebenefits from the service are being realized as expected
W h y m e a su r e o n - g o i n g p e r f o r m a n ce
As part of the service improvement process your team will haveaddressed changes to inputs the service process itself and will have setstandards of performance for the outputs Hopefully the service outcomewill be improving as a result
Where critical inputs have been improved in respect of their timelinessquality cost or our satisfaction level it may be necessary to measurethese inputs to ensure they are received in an improved form accordingto the new service design
To manage the improved service inputs and ensure they are supplied tothe service according to our design the improved or critical inputs shouldbe measured in respect of the aspect that is expected to improve
This may be the inputsrsquo
QualityTimelinessCost orOur service staffsrsquo general satisfaction
Where the service process has been changed or extended this should resultin a change in output performance as well as (in the longer term) a changein service outcome
In many cases service output standards will have been set and it will beincumbent upon the service staff to achieve these service standards
Outputs should be measured in respect of the aspect that is expected toimprove This may include
QualityTimelinessCostCustomer satisfactionAccess andAffordability
Finally it will always be the case that as a result of any improvement theservice outcome should improve This is the final measure that should betracked
W h o d o e s t h i s t a s k
The measure definitions should be defined by the CIB Project team
The data collection and reporting should be an ongoing responsibility of theservice staff
The monitoring should be undertaken by both the service manager and theCIB Project team
How to P roceed
1 Decide upon which inputs outputs and outcomes are to be measured2 Decide upon which aspect of these should be measured3 Define the performance measure4 Collect the performance data
gt5 Process the data and produce the performance reports6 Monitor the results and identify any failings in expected performance
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A d j u s t t o co u n t e r p o o r p e r f o rm a n ce
Susta ingt
Purpose
To analyze the results from the customersupplier and service staff feedback and the
performance results and take correctiveaction to ensure the improved servicereaches its expected performance
W h y a d j u s t t o c o u n t e r p o o rper f o rmanc e
By taking the results from the customer supplier and service staff feedback and the performance measure results you may find that thechanged service is still not performing the way you expected In this casecorrective action will be required to reach the expected performance level
The likely issues that will result will vary according to your service and theimprovements implemented but some issues may include
Customers are still confused about the new service and are still unsure of theirrole and responsibilities in service access and useSuppliers cannot meet the higher standards of performance for the inputsService staff are still unsure of the exact process and request further assistanceMistakes are still happening and the Quality of the service output is still poorThe outputs are still delivered late and do not reach the timeliness standardsThe output unit cost of the service is still too high and the fall in unit cost hasnot resulted andThere has been no change in the service outcome even though the outputperformance has improved
W h o d o e s t h i s t a s k
The CIB Project team completes this task
Some collaboration will be necessary with the service staff and theImplementation team to conduct the root cause analysis
How to P roceed
1 Identify implementation problems that need corrective action2 Complete a root cause analysis of each issue3 Select a preferred solution for each root cause4 Develop an Implementation plan for the preferred solutions5 Cost the additional corrective actions6 Present the Implementation plan and its costs to the Steering Committee7 Adjust the overall Implementation budget with the above approval8 Implement the actions according to the Implementation plan
U p d at e b u d g e t a ssu m p t i o n s
Susta ingt
Purpose
To update the budget assumptions in relation to service access service standardsoutput unit costs and demand management strategies so that future budget allocations
will provide sufficient funds to sustain the improved service
W h y u p d a t e b u d g e t a s s u m p t i o n s
When a service is improved and particularly if the service has beenextended to reach more customers it is important that the basis of budgeting (budget assumptions) takes to account the changedcharacteristics of the new service so that adequate funds are provided inthe following years to sustain the new service
In particular if any of the following aspects have changed then the budgetwill definitely need revising
Additional customers have been added to the service eg wider access to waste
collection more houses connected to the water supply additional medical clinicsestablished additional public toilets built service has been promoted and demandhas risenService staff have been increased to provide a better serviceService standards have changed and there is wider scope in the service definitionEfficiencies have been obtained by improving the service process or by introducingcomputer technology and the output unit costs are lessCurrent customers are provided with greater access to the service by extendingoperating hours or extending the number of access points
W h o d o e s t h i s t a s k
The service manager normally completes this task with support from the Financesection within the municipality
How to P roceed
1 Define the service scope ndash what the service is how it operates any changes to theservice over the last year and what is actually delivered
2 Calculate the last yearrsquos average output unit net cost3 Forecast the new yearrsquos output unit quantity 4 Adjust the output unit price (fee) based upon Council policy and inflation5 Multiply the new unit fee with the new forecast volumes6 Adjust the old average output unit cost for inflation and additional scope7 Multiply the new output unit cost with the new output unit volumes8 Calculate the net cost based upon output units9 Prepare a line item budget for the new year
10 Reconcile the two budgets at the net cost level to ensure resources are available tomeet the new demand
11 Adjust the service scope (standards) or output volume to achieve reconciliationbetween the output based budget and the line item budget
12 If the output volumes are reduced (compared to the forecast) a demandmanagement strategy needs to be specified and included in the adjusted servicescope or standards
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Update se rv i ce stand ards
Susta ingt
Purpose
To update the Service standards (or the Customer charter) to reflect the service as i twill be provided in the New Year in respect of its description access feestimeliness quality process and grievance redress
Why upd ate s er v i c e s tandards
As the Continuous improvement program reaches its conclusion and theNew Yearrsquos budget is formulated for the improved service you will becommitting to provide the new service to a level or standard that will bedifferent to what was delivered in the past
Customers staff and suppliers should all have a clear understanding of thenew service standard so they do not have unreal expectations and theywork to meet the standard
Following the approval of the New Years budget or the normalization of the improved service the service standard should be updated andpublished for the community
The service standard document should include
1 A description setting out what the service is and its purpose2 The level of access who in the community can access this service where do
they access and when3 The price or fee to pay for the service (if applicable)4 The responsibility of the customer at the time of accessing the service ie what
does the customer need to do5 The responsibility of the service staff ie what do they do to meet the needs of
the customer6 How quickly the service is provided ie what the response time is7 How accurate the service will be ie whether or not any faults are likely or
imperfections are tolerated
8 The level of customer satisfaction that is expected9 Exceptions that may inhibit service delivery ie any items that the municipality
is dependent upon that are outside the control of the municipality and shouldthese events happen the service may be affected
10 Confidentiality of any customer information or data held by the municipality11 Grievance redress process ie should the customer be unhappy with the
service how they can lodge a complaint or request the problem be resolved and12 The outcome from this service ie why is the service offered to the community
in the first place
The definition of key performance measures will be consistent with thestatement of service level set out in the Service standard however targetvalues will not be within the Service standard but documented in theannual Budget and periodical management reporting
For example
I n the Serv ice standard we may say that ourStandard is that alltelephone enquiries will be answered with 30 seconds of the call beingmade
I n the Budge t ( o r Serv ice p lan ) we may say that ourTarget is 90 of all telephone enquiries will be answered within 30 seconds of the call beingmade
The Standard is t he idea l to a im f o r
The per fo rmance ta rge t i s the degree to wh ich tha t idea l shou ld bea t ta ined
W h o d o e s t h i s t a s k
The Service manager develops the Service standard (or Service charter)
The Public information officer should provide the ldquoCorporate standardrdquo including logos format medium etc to be applied to the final publicdocument
How to P roceed
1 Understand your councilrsquos standards for documenting Service standards2 Obtain the previous Service standard and review its contents3 Review the recent changes to the service4 Define the new Service standard
5 Develop a publication and distribution strategyPub l i ca t i on format and mediumService brochureCouncil internet siteCouncil Service directoryService postersign board etc
D is t r i bu te toAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Document the Service standards in the publication format7 Distribute the Service standard document
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Aud i t comp l i ance
Susta ingt
Purpose
To identify any processes that have become non-compliant with the standingprocedures and may result in inefficiencies unacceptable risks or lead to poor
performance
W h y a u d i t c o m p l i an c e
To sustain the improved process the manager will be collectingperformance data and monitoring the actual performance level
In addition to this it is normal practice to Audit the improved process toensure the service staff are still conducting the service according to thedocumented procedures
The reason for this is that some non-compliant processes will inevitablycreep in and may take some time to show up in the performance measureor may not be significant enough to have an impact upon performance
Other non-compliant processes may have been implemented in good faithand in fact do have a positive impact on performance and these shouldbe considered for adoption into the procedures
Just because a changed process step is non-compliant this does notnecessarily mean it should be abolished it may be good to keep andstandardize it
Your Internal Audit program may look over all processes over a period of time but when a process has been significantly changed as in a CIBProject it should be audited around one year from the Implementationperiod
You have a number of options to conduct the audit they are
Conduct your own audit program for the serviceSeek to have the service included in the Internal audit programSeek to have the service included in the External audit programHold a staff workshop and have the staff review the standing procedures andopenly discuss actual non-compliance processes andHave some independent person role-play the customer document the actualprocedure followed as seen by the customer then reconcile this with thestanding procedure
W h o d o e s t h i s t a s k
The service manager should request to have their service audited forcompliance
Assistance may be called upon from the Internal audit function or from theexternal auditor to physically undertake the audit
How to P roceed
1 Decide upon who will conduct the audit and approximately when2 The auditor plans the audit program in respect of
What service processes will be auditedTiming of the auditStaff notification methodStaff who will participateStanding procedures that will be the reference pointMethod of reviewing the current processMethod of documenting non-compliance andHow the results will be reported and discussed
3 3 Notify staff of the internal audit schedule4 Obtain the current standing procedures5 Review current processes and reconcile with the procedures6 Document non-compliant processes7 Prepare the Audit report8 Discuss the Audit results with management and staff9 Agree on a course of action to correct non-compliant processes
10 Agree on a schedule to follow up the planned corrective actions11 Review the actual corrective actions and confirm back to management these are
complete and effective
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Ins t i tu t iona l i ze
Following the Implementation of your pilot CI projects it is time for yourmunicipality to assess whether or not it wishes to pursue ContinuousImprovement and Benchmarking as a normal operating culture
If the decision is ldquoyesrdquo then the organization needs to establish the structure theinformation and the policy to make this happen
To ldquoInstitutionalizerdquo Continuous Improvement there are eleven tasks to complete
1 Plan for a full CI implementation2 Name the CI initiative
3 Link CI to rewards and recognition
4 Establish a CI BM library resource
5 Develop a service listing6 Identify pro-poor services as priorities7 Nominate CIB project8 Monitor CI project progress9 Overcome barriers
10 Create flexible decision making11 Build up internal CI capacity
If you are unfamiliar with the term ldquoInstitutional capacityrdquo or would like to understandmore about this subject go to An overview of what institutional capacity means
Pl a n f o r a f u l l CI B i m p l e m e n t a t i o n
I ns t i t u t iona l i zegt
Purpose
To establish a plan for the full implementation of Continuous Improvement andBenchmarking as the agreed techniques for achieving excellent customer satisfaction
on a sustainable basis
W h y p l a n f o r a f u l l CI B i m p l e m e n t a t i o n
To institutionalize CIB in a sustainable manner a number of facilities anditems need to be in place
These range from human capacity to systems facilities and require veryspecific implementation tasks to ensure their completeness andeffectiveness
Establishing a formal CIB implementation plan for the institutionalization of CIB will go a long way to making this happen and within a time frame thatis acceptable to your Council
There are seventeen tasks in this Phase some can be implementedconcurrently to shorten the implementation period
W h o d o e s t h i s t a s k
The CIB Steering committee will plan for the full implementation of CIB
H o w to p r o c e ed
1 Seek a formal resolution from your Council that your municipality will adopt CIB2 Advise all managers and staff that CIB is now a Council policy and all staff shall
comply with this policy3 Review all of the tasks within the Institutionalize phase as set out in this Toolkit
4 Develop a CIB Implementation plan5 Seek Council approval of the CIB Implementation plan6 Issue the CIB Implementation plan
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N a m e t h e CI B i n i t i at i ve
I ns t i t u t iona l i zegt
Purpose
To decide upon a unique name for the CIBinitiative so the initiative is easilyrecognizable and memorable and clearlycoveys the objective of council which is to
continuously improve its services to itscommunity and particularly the poor
W h y n a m e t h e C I B i n i t i a t i v e
For the CIB full implementation to succeed it needs to be elevated inimportance be recognizable and memorable with all service staff and beclearly supported by council the mayor and the senior management team
Choosing and promoting a unique program name should achieve the ldquorecognizable and memorablerdquo objectives The more unique and strikingthe choice the more memorable the program should be
The name needs to also convey the objectives of council being the
continuous improvement of municipal services
Examples from other cities include
PR ID E - an acronym used in Australia by one city meaning Promoting andRecognizing Individuals when Delivering ExcellenceSPRING - an acronym used in the Philippines meaning Simplifying PRocesses INGovernmentNI RANTARA - a name used in Bangalore India that means to continuouslyimproveSI P an acronym used in Papua New Guinea that means Service ImprovementProgramDO BETTER a name used in Australia to reflect the intentions of a business tocontinuously improve its performance
W h o d o e s t h i s t a s k
The CIB Steering committee should develop a choice of names but it islikely yoursquore council will approve the preferred name logo and theirapplication
How to P roceed
1 Agree a method to generate ideas for name choices logo colors and applicationCompetitionWorkshopBrainstormResearch
2 Conduct the agreed method and generate a list of names logos colors etc3 Critique the suggested names and vote on a preferred name4 Submit a preferred name and some alternatives to council for their approval
5 Seek councilrsquos formal endorsement for their choice of name6 Advise senior managers and staff of the name choice7 Have the Public information officer issue a press release that explains councilrsquos
policy on CIB and use of the chosen name
L in k CI B t o r e w a rd s a n d re co g n it i o n
I ns t i t u t iona l i zegt
Purpose
To develop and implement a reward and recognition system that will motivate servicemanagers and staff to seriously pursue Continuous Improvement (ldquoCIrdquo) in their service
W h y l i n k C I B t o r e w a r d s a n d r e c o g n it i o n
Continuous improvement may not be sustainable unless service staff ismotivated to pursue service efficiency and excellence Continuousimprovement programs require extra attention and effort and any changeprocess has risks of failure
There will be a natural reluctance to volunteer extra effort or to acceptadditional risks unless there are rewards and recognition to make thisworthwhile
There needs to be a policy and processes that reward managers and staff for their extra efforts and extra risk taking and their achievements inimproving their services
Recognition and reward options that may be considered include
Additional annual leave daysAdvancement promotionPublic recognitionFinancial bonusPaid educationPaid study leaveAdditional facilities or entitlements
Any reward and recognition process should be an integral part of thePersonal Performance Appraisal system
W h o d o e s t h i s t a s k
The Human Resources section should develop the rewards and recognitionpolicy and processes and have this endorsed by council
In some municipalities employee unions may need to be consulted and localawards or employee ldquocontractsrdquo may need to be modified to incorporate thispolicy
How to P roceed
1 Seek councilrsquos authorization to develop a proposal for an effective reward andrecognition policy and process
2 Develop the draft policy and a process concept for submission to council3 Seek union and staff representative bodies endorsement of the proposed policy
and process concepts4 Seek council endorsement of the proposed policy and process concept5 Advise all affected staff of the new policy and the process concepts6 Implement the new policy and develop the new processes7 Request Internal External Audit to report upon the correct use of the reward and
recognition policy and process and its effectiveness
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Estab l i sh a CI B l i b ra ry r esource
I ns t i t u t iona l i zegt
Purpose
To provide a supportive working environment and a source of knowledge to facilitatefuture CIB project teams so they perform to their maximum ability
Why es tab l i s h a C IB l i b ra r y r es ourc e
CIB project teams require support and facilities in the form of
Space to display the current status of all active CIB projectswith their planned and current status
Space to display CIB team members contact details andmethods of consulting with them on any CIB project relatedmatter
Space for the entire team to meet and discuss issues in theirproject
Space to display service flowcharts examples pictures andother materials generated from their project
Telephone and a private area from which they can telephonecustomers suppliers and staff to interview them on the projectservice
Computer equipment and access to the internet so they canresearch potential Benchmarking partners accessBenchmarking information prepare questionnaires processperformance information and prepare reports
Space to hold and display example information such asmunicipal plans and annual reports service charters service
offerings promotion material training materials CIBrecommendations CIB performance measures and best practiceperformance customer and supplier surveys and
Space and facilities to train CIB team members that have nothad the experience of participating in a CIB project
An example is the Cebu SPRING Room
W h o d o e s t h i s t a s k
The CIB Steering committee should authorize the establishment of the CIBLibrary resource center and the CIB Working group should carry out thenecessary tasks
The Facilitator will be able to provide expert assistance in respect of theCIB Library inventory and any IT equipment that is required
How to P roceed
1 Determine the needs of future CIB project teams2 Develop a concept plan for the CIB library resource3 Cost the CIB library concept plan4 Approve the concept plan and cost budget5 Implement the plan6 Promote the use of the CIB library to all CIB teams7 Monitor the CIB library utilization and the teamsrsquo satisfaction with the facility
Deve lop a se rv i ce l i s t i ng
I ns t i t u t iona l i zegt
Purpose
To prepare a listing of all municipal services and their current performance status sothat poor performing services can be identified prioritized and nominated for a CIBproject Generally a local government will deliver around 100 services and this numbershould provide adequate detail and focus for you to prioritize services for improvementAn example listing of services is provided
Why dev e lop a s er v i c e l is t i ng
Continuous improvement as a process needs to focus upon a group of actions or activities a product or a service
A service in the local government context is a group of activities thattogether satisfy a specific need of the community A service can be brokendown into sub-services so the CIB process can deal with specific issues andparts of the bigger service can be identified as priorities for improvement
For example ldquoWaterrdquo may be defined as a service but this can be brokendown into sub services such as
1 Water catchment2 Water storage3 Water treatment4 Water connection5 Water reticulation supply6 Water metering and billing7 Sewage billing8 Sewage collection9 Sewage treatment
10 Sewage disposal
Taking the above list of sub-services it may be the case in your citythat Water connect ion is not accessible to some parts of the communityand it may be this sub-service that needs to be improved In other citiesWater metering and billing may be a problem and in other cities Watercatchment may be an issue
It is best to collect service information at the top service level first then at
a later time collect information at the sub-service level
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Generally a local government will deliver around 100 services and thisnumber should provide adequate detail and focus for you to prioritizeservices for improvement
Information relating to a service that can be collected may include
1 Service name2 Description3 Sub-service break down4 Number of current customers or volume of output5 The number of potential customers currently denied access to the service6 The severity and frequency of incidents of poor quality of the service or
incidents of customers with related sickness or health problems7 The severity and frequency of incidents of poor timeliness of delivering the
outputs and in particular when the timeliness is so sever it equates to denial of service access
8 The number of potential customers denied access to the service because it isunaffordable for them and
9 The frequency and severity of customer complaints about the service
When you decide upon what information is to be collected please considerthe basis on which you will prioritize the services for improvement (seeIdentify pro-poor services as priorities) because the basis will requireinformation that is being collected at this point
W h o d o e s t h i s t a s k
The CIB Working group should undertake this task but it will requireparticipation and cooperation from all service managers
The service listing can also be developed by
The service managers independentlyA specific project team set up to do this taskThe facilitator orA consultant hired to do this task
How to P roceed
1 Agree on what defines a ldquoservicerdquo2 Agree upon the information that is to be recorded for each service and or sub-
service
3 Develop the data collection method and resourcesQuestionnaire to each Director managerStaff interviewManager workshopUse financial budget costs center as a base
4 Collect the service data5 Process the data into a spreadsheet or computer file6 Return the service listing to the responsible managers for validation7 Correct the service listing8 Implement a procedure to keep the service listing updated
I d e n t i f y p ro - p o o r se rv i ce s as p r i o r i t i e s
I ns t i t u t iona l i zegt
Purpose
To identify and prioritize pro-poor services for improvement using the CIB toolkit
Why i den t i f y p ro -p oor s er v i c es as p r i o r i t i es
A pro-poor service is a service that provides the minimum basic needs of acommunity in respect of
1 Water2 Waste collection3 Sewage and sanitation4 Electricity energy5 Education6 Medical and hospital7 Housing8 Communications9 Employment or sustenance
The m in imum bas ic ser v ice leve l p rov ides
1 Access by all members of the community that need it2 A Qua l i t y output (ie fault free) that is safe hygienic and does not risk the health
of the service user3 A Time ly output that does not inhibit service access4 Pricing that is a f fo rdab le and does not inhibit service access and5 Adequate customer sa t i s fac t i on
Should any of the above services have
1 Sections of the community denied access to the service2 Outputs that in some way may risk the health or well being of the customer3 Outputs that are not delivered in a timely manner and ultimately restrict access to
the service4 Prices that are unaffordable for some in the community and ultimately restricts
their access or5 Customers that are generally dissatisfied with the service
then that service should be identified as a priority for improvement
The grading of the service seriousness should be based upon
The number of potential customers currently denied access to the serviceThe severity and frequency of incidents of poor quality of the service or incidentsof customers with related sickness or health problemsThe severity and frequency of incidents of poor timeliness of delivering theoutputs and in particular when the timeliness is so sever it equates to denial of service accessThe number of potential customers denied access to the service because it isunaffordable for them andThe frequency and severity of customer complaints about the service
The grading should be evidenced by data that has been collected for eachservice (refer earlier task ldquoDevelop a service listingrdquo)
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W h o d o e s t h i s t a s k
The CIB Working group should complete this task however the finaldecision on whether or not a specific service should be improved using theCIB toolkit will remain with the CIB Steering committee (see Approve thisCIB project within the Organize phase)
How to P roceed
1 Obtain the Service listing prepared in the preceding task2 Agree upon the definition of a ldquopro-poor servicerdquo3 Identify pro-poor services that currently have inadequate performance4 Grade these services according to their seriousness
N o m i n a t e CI B p ro j e c t s
I ns t i t u t iona l i zegt
Purpose
To decide which service or components will be the subject of a CIB project and tostate the expectations for improvement from the project
W h y n o m i n a t e CI B p r o j e c t s
The CIB Service nomination is a formal process to clearly set out theexpectations of the Steering committee in respect of improvementsrequired for a particular service
The nomination information has four important elements
1 The service or service components that is to be improved2 The expectation for improvement or the objective3 The start and end dates and4 The CIB Project leader
The nominated service needs to be very specific Nominating the service
as ldquoPublic healthrdquo or ldquoEducationrdquo will not provide adequate informationwith which the project team can focus its attention A better specificationwill be ldquoEducating the community on public health issuesrdquo or ldquoFood vendorlicensingrdquo
The expectation for improvement should be specified in quantifiable termsif possible An example may be ldquoDecrease the number of reportable foodpoisoning incidents from food vendors by 20rdquo In this way we canobjectively measure the success or otherwise of the CIB project
The start and end dates for the project need to be set relative to thecapacity of the likely team members to commence and conclude theproject Seasonal demand other projects normal work capacity and publicholidays need to be considered
The project team leader should be nominated at this time because thereneeds to be one person that holds the accountability for progressing theproject The team leader has the responsibility for marshalling the team andcommencing the CIB project with the Organise phase
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but much of thework may be delegated to the CIB Working group
How to P roceed
1 Obtain the listing of pro-poor services identified as priorities for improvement2 Decide the objectives or the expectation for improvement3 Decide the approximate start and end date4 Decide the CIB Project team leader
5 Complete the CIB Service nomination form
M o n i t o r CI B p ro j e c t p ro g re ss
I ns t i t u t iona l i zegt
Purpose
To monitor the progress of all current CIB projects so that any delays difficulties orbarriers may be dealt with or instructions provided on how to maintain the projectrsquosschedule
W h y m o n i t o r CI B p r o j e c t p r o g r e ss
As each CIB project advances it is likely that some difficulties and delays willarise Many of these will be capably dealt with by the team leader butothers may need the support of the Steering committee
We refer to the most likely problems and issues as ldquoBarriersrdquo and these aredealt with in a separate page ldquoBarriers and how to overcome themrdquo
In the early years of a CIB pilot implementation there may only be ahandful of active projects at one time but as the initiative gathersmomentum and more projects are commenced it is conceivable that manyprojects will be active at once
In the Philippines a large regional city had approximately twenty CIBprojects running concurrently
When the number of active projects exceeds ten it is time to considerreviewing their status by exception
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Exception means that where a project is running according to its originalplan and the team leader has no issues or concerns then the SteeringCommittee does not look at that project in detail
On the other hand where a project is seriously late or has some issues ordifficulties that cannot be easily resolved or it seems the projectobjectives may not be achieved or the team leader is seeking assistancethen the Steering Committee should carefully review this project andprovide the necessary assistance
The approach should be that all projects team leaders provide a monthlystatus report these reports are summarized onto a summary list oneperson reviews this list and identifies those projects that requireCommittee review A set of ldquotraffic lightsrdquo is one method of flagging therequirement for review
W h o d o e s t h i s t a s k
The CIB Steering committee completes the monitoring using updatedproject status reports provided by each CIB project team leader
Each CIB project leader should provide a Project status report on amonthly basis (or more regularly if required)
Where the Steering committee monitors only the summary report byexception the facilitator or a member of the Working group will need tosummarize all of the projects and ldquoflagrdquo those requiring Steeringcommittee review
How to P roceed
1 Have ldquoReview project progressrdquo as a standing agenda item at the regular CIBSteering Committee meetings
2 Brief each CIB project manager on the requirement to provide a monthly projectprogress report
3 Receive and collate monthly CIB project progress reports
4 Summarize the projectsrsquo status on a Summary report
5 Review each project and flag those requiring SC attention
6 Review CIB projects by exception
7 Agree on the root cause of any project problems8 Decide upon a course of action9 Write up the minutes of the meeting and issue them to all members
10 Advise the CIB project leader of the required action
B ar r i e r s an d h o w t o o ve rco m e t h e m
I ns t i t u t iona l i zegt
Purpose
To identify Barriers to the successful implementation of your CIB initiative andimplement strategies to minimize them
W h y i d e n t if y B a r r i e r s a n d o v e r c om e t h e m
Based upon a survey held at a regional conference on improving municipalservices a work session discussed Barriers and how they may be overcome
The results of the work session showed the following Barriers to be the mostcommon and these would inhibit the implementation of improvements
Individual staff performance is not measuredStaff do not have a personal training program
Managers and staff are not remunerated according to their performanceBudget allocation and justification method is weakProvincial or Central Government hold the power of decision makingManagers are not rewarded or recognized for improving performancePeers do not adequately support managers when change programs falter
These are ldquofundamental barriersrdquo to change and need to be dealt with at thewhole of municipal organization level It is not effective to deal with theseat a service level or department level because this would raise inequalitybetween those staff involved and those not
The CIB toolkit can be applied to address your priority Barriers Theapproach should be to
1 Organ ize a team to look at the Barrier(s)2 Ana lyze the Barriers particularly in completing a staff (customer) survey
3 Benchmark how other municipalities have dealt with the same issue4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff and managers to
adapt
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but in collaborationwith internal departments responsible for Human resource managementStaff training Finance and the Council secretariat
How to P roceed
1 Identify local Barriers that will definitely inhibit the successful implementation of your CIB initiative (use the Assessment of Barriers to change tool )
2 Identify the priority Barriers (those you wish to minimize in the short term)3 Decide whether or not these priority Barriers can be dealt with collectively or
individually
4 Complete a CIB Project nomination(s) to deal with individual or collective priority
Barriers
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Flex ib i l i t y i n dec i s i on m ak ing
I ns t i t u t iona l i zegt
Purpose
To delegate responsibility and accountability to managers and staff so themunicipality can operate in a flexible and responsive manner to meet the needs of its
community
W h y p u r s u e f l e x i b il i t y i n d e ci s io n m a k i n g
During the course of assisting many local governments with ContinuousImprovement and Benchmarking it has become evident that manygovernments are constrained by the lack of documented policy andprocedures poor staff training and limited delegation of authority andaccountability
In many cases simple decisions are not taken by the staff officer dealingwith the issue because they are either unsure of the correct decision tomake or do not have the authority or are not prepared to take the risk of a decision
In the end the decision is moved up the hierarchy of management andinevitably ends up with the most senior manager who is overwhelmed bythe numerous requests being made
Decision making then stalls and the customer becomes dissatisfied
A better model for fast and flexible decision making is
Have the policies of the government clearly documented so allmanagers and staff know the major business rules of theirservice (these may be documented as service specificationsservice charters or government by-laws)
Have all business processes clearly documented so that all staff
know exactly how to deliver a service and in particular whatdecisions they must make in respect of exceptional events orcircumstances
Train all staff in the processes they personally deliver orconduct ensure they know exactly how the process shouldoperate and the manner or method of their decision making toaddress exceptional conditions
Delegate decision making to do so to the lowest level in theorganizational structure that is commensurate with good riskmanagement knowledge skills age intellectual capacity andmaturity
Provide authority to the staff to make their decisions based uponthe level of delegation determined above
Encourage staff to make decisions on their own without referralto their superior but assist them to do so during their earlyexperience and
Monitor staff decision making using performance metrics orinternal audit programs to ensure decisions are made within thepowers of delegation and decisions are made correctly
The objectives of this model are
Customer requests are dealt with in the minimum amount of time
Decisions are made by the staff member closest to the actual request ortransaction and who is most knowledgeable about the detail of thetransaction
Decisions are made correctly and
The municipality is not put at risk in respect of
FraudCorruptionLitigationFinancial loss orEmployee or customer accidents or injury
W h o d o e s t h i s t a s k
The Mayor Chief Commissioner or Chief Executive should undertake thistask
They may seek assistance from the CIB Working group or the HumanResources Branch of the organization
How to P roceed
1 Develop a model for flexible decision making2 Undertake an audit to determine the municipalityrsquos level of flexibilityresponsiveness delegation and accountability
3 Review the current legislation governing decision making powers and the degree of delegation that is possible
4 Develop a policy that requires flexible decision making underpinned withappropriate responsibility accountability and authority
5 Develop an implementation plan to deploy the above policy6 Implement the plan7 Repeat the audit to determine the improvement in the municipalityrsquos capacity for
flexibility and decision making
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Bu i l d up i n t e rna l CI B capac i t y
I ns t i t u t iona l i zegt
Purpose
To build internal capacity to conduct CIB projects quickly and effectively so that themunicipality can continuously improve its services efficiently and effectively
W h y b u i l d u p i n t e r n a l CI B c ap a ci t y
The capaci ty of an organization to Analyze a service identifyopportunities then implement those opportunities is often mistakenlyunderstood to be simply a set of analysis skills
In fact the capaci ty of an organization to improve includes
InformationSkills in analysis and innovationA culture of consultation and open communicationProject management skillsDocumented procedures and instructionsPublic information or public accountability andSupportive financial and performance monitoring systems
To ensure CIB projects are conducted in an efficient and effective mannernot only do the CIB teams need to have the technical skills to complete aCIB project but they must also operate within a supportive culture andstructure and have appropriate information methods and systemsavailable to them
Where the underlying capacity to change weakens or does not exist in thefirst place then corrective action or improvements need to be commencedso that CIB projects have a better chance of success
To deal with these capacity weaknesses you can apply the normal CIBtoolkit and address your priority weaknesses using a CIB project
The approach should be to
1 Organ ize a team to look at the Capacity weaknesses2 Ana lyze the weaknesses particularly in completing a customer survey3 Benchmark how other municipalities have dealt with the same weakness4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff managers
council and systems to adapt
The tool ldquoAssessment of current capacity to improverdquo is provided as anassessment framework or audit check list to facilitate your CIB Steeringcommittee to assess your capacity on a regular basis We suggestannually so that improvements or weaknesses can be monitored for theirchange
The above assessment tool can be altered to meet your own needs and isnot meant to be a prescriptive list
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task
H o w to p r o c e ed
1 Complete a regular assessment of the municipalityrsquos capacity to deliver CIB
projects (use the Assessment of Current Capacity to Improve tool)
2 Identify priority capacity gaps that need to be improved in the short term3 Decide whether or not each priority gap can be dealt with as a CIB project
4 Complete a CIB project nomination for those gaps that can be addressed as a CIB
project
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Su rve y cu st o m e rs
Analyzegt
Purpose
To obtain a clear understanding of the customersrsquo opinion about the service
performance
W h y s u r v e y t h e c u s t o m e r
Often there are differences between the service provider and the customerabout the level of service performance
The only way to really understand how well the service is performing is tosurvey the customer and ask their views on how well the service meetstheir needs
Another reason for surveying the customer is that it gives you theopportunity to explore options with the customer to understand what theirviews may be on the options presented As an example
In 2002 the city of Bangalore India was looking at options on financing therebuild of its public toilet facilities One option was to charge a fee There wereconcerns about whether people would accept the fee so the City carried out asurvey of prospective customers The majority of people surveyed said theywould be prepared to pay a modest fee With this response the City embarkedupon a major rebuilding program and all users of the public toilets now pay asmall fee that sustains the Toiletrsquos daily maintenance and ongoing operations Bysurveying prospective customers the City was able to better assess the option of imposing a fee
W h o d o e s t h i s t a s k
CI B P r o j e c t t e a m m e m b e r s d o t h i s t as k I n s o m e c a se s o t h e r p e o p le m a y b es e co n d e d t o t h e t e a m t o h e l p c a r r y o u t t h e s u r v e y F or e x a m p l e y o u m a ycons ide r us ing an N GO un i ve rs i t y s tuden ts o r casua l emp loyees
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Design the customer survey using the Survey the customer design worksheet
3 Prepare the questionnaire using the provided template
4 Test the questionnaire5 Conduct the survey6 Analyze and report the results
T i m e
Complete by week 6
Co n su l t t h e co m m u n i t y
Analyzegt
Purpose
To obtain a clear understanding of the communityrsquos opinion and support about issues
W h y c o n s u lt t h e c o m m u n i t y
The Community consultation task is about surveying the wider communityon broader issues that may not necessarily be service related For example
A c o u n ci l m a y w i s h t o t e st t h e c o m m u n i t y s v i e w s a b o u t w h e t h e r i tshou ld inves t in comm erc ia l act i v i t ies to genera te add i t iona l incom e
Some questions we may consult the community about include
Would the community pay additional fees for additional servicesWould it be acceptable to increase property tax to pay for improved servicesWould the community accept a private venture to deliver some servicesWould the community accept the municipal government investing in commercial
venturesWould the community accept a change in by-laws traffic flows parkingrestrictions zoning regulations or streetscape policy such as the removal of encroachers
All of these questions could be answered by the City council but a goodcommunity consultation process will yield responses to issues that are notpolitically biased and will highlight the majority view and intensity of feelingabout issues
W h o d o e s t h i s t a s k
CIB Pro jec t team m embers do th is task Other people may be seconded tothis team as required For example you could use an NGO professional consultationfacilitators a media outlet or media business or a professional body or association for
this purpose
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Determine the consultation design using the Community consultation design worksheet
3 Prepare and issue information4 Promote the consultation5 Conduct the consultation program6 Analyze and report the results
T i m e
Complete by week 6
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I n ve s t i g at e p ro b l e m s
Analyzegt
Purpose
To build the teams knowledge of underlying or root causes of service problems andidentify opportunities for improvement
Why i nv es t i ga te p rob lems
To identify improvement opportunities you must first understand theunderlying problems
By following the service process along and making a Process map youwill understand how the process works and note some improvementopportunities
The team can also use two tools to probe behind the obvious problemsand find out the underlying causes
Fishbone diagram
Why-Why diagram
Your team can then document what it sees are the most important rootcauses and opportunities for improvement and take them on to theproblem-solving phase - Innovate
W h o d o e s t h i s t a s k
CIB Pro jec t team m embers do th is in co l labora t ion w i th a sma l lse lect ion of staf f f rom the service area
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Plan several problem-investigation sessions with service staff3 Choose the root cause analysis tool - Fishbone or Why-Why - best suited to your
team and the service problem being investigated4 Conduct the analysis
5 Record the analysis on the Fishbone diagram or Why-Why diagram form depending
on which analysis you used6 Verify the analysis by having a review session later with service staff and by
checking on key data to confirm which root causes are most important7 Document your opportunities for improvement8 Thank the service staff for their participation and advise them on the projects
next tasks
T i m e
Complete by week 6
B e n ch ma r k
The purpose of the Benchmark phase is to provide the CI team with insightand an understanding of how other organizations not just municipalitiesdeliver their services of a similar nature and how they may have improvedtheir services over recent years
W h y B e n c h m a r k
This insight and understanding is important to the team as it progressestowards developing its recommendations on how to improve your servicesIt is very difficult to ldquocome up withrdquo innovative solutions to service issuesand many have tried a range of solutions so it is faster and more efficient
to take account of what other people have done and to consider theirexperiences in your local context and from that develop your ownrecommendations
Benchmarking therefore is the sharing and comparing of service deliveryprocesses service standards improvement solutions and the barriers thathave been encountered and how they have been overcome
Benchmarking can look at a range of service delivery issues including
1 How available the service is or what access the residents have to the service2 How affordable is the service and what prices are charged for the service3 Whether or not the service is subsidized by other governments or the private
sector4 How fast the service is delivered to the customer5 How efficient the service is delivered in other words what does it cost6 The Quality of the service in terms of faults hygiene environmental sustainability
and social responsibility7 How the service actually operates8 What computer applications are used for the service how IT is used9 What procedures or instructions are used to train and guide staff and
10 What legislation or policies exist to control the service
The Benchmarking phase involves five tasks
1 Identify what to Benchmark2 Research best practice providers3 Develop the Benchmarking approach4 Negotiate with Benchmark partners5 Compare with partners
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I d e n t if y w h a t t o b en c h m a r k
Benchmarkgt
Purpose
To identify what aspects of your service you wish to Benchmark
W h y i d e n t i f y i t e m s f o r B e n ch m a r k i n g
Benchmarking is a valuable technique to discover innovative ideas thathave been used by others
Ideas are hard to come by and even harder to test revise prove and putinto practical operation Therefore you need to focus your Benchmarkingefforts on the important items within a service to improve
Identifying what to Benchmark is an important first step because it helpsto focus your efforts on the most important issues to improve and notwaste time on those that may only return a lower benefit
Also Benchmarking partners often have limited time to participate in a
program therefore you need to make the most out of your Benchmarkingopportunities To do this it is important to identify the most importantissues that you need assistance with
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Review service performance processes issues problems and root causes andwhether or not the desired outcome is being achieved
3 List all the issues you wish to focus Benchmarking upon using the Topic selection
for benchmarking worksheet
4 Score then rank the issues list from most important to least important using theabove worksheet
5 Decide upon the most important topics you want to Benchmark
T i m e
Complete by week 7
Research b es t p rac t i ce p rov ide rs
Benchmarkgt
Purpose
To discover who is delivering a similar service that you believe is better thanthe service you are currently delivering
Why res earc h bes t p rac t i c e p rov ider s
Once you have decided what to Benchmark it is important to gain anunderstanding of who delivers this service in the best possible way
The best way may not necessarily be the same as your local contextnevertheless by looking at better service models you will gain anunderstanding of the possibilities and then at a later stage considerwhether or not you will adopt these features in your own context
For example for a service such as ldquoRoad maintenancerdquo there will be privatecontractors around the World that offer road maintenance as a service andyou may know of other government departments that also maintain similar
infrastructure such as the Department of Aviation maintaining aircraftrunways communications systems accounting systems etc
Some possible Best Practice examples are
Service Possible Best Practice providers
Public health services Makati City Philippines
Medical clinics Cebu Philippines
Parks and gardens maintenance Kandy Colombo
Street vendors Kuantan Malaysia
Home and Community Careprograms
Australian Federal Government
Public toilets Bangalore India
Customer service reception Local Bank Insurance company
Cash receipting and transactionprocessing
5 Star hotel retail shop airline office Utilityoffice Post office
Metering service consumption andbilling customers
Mobile telephony service providers Rank XeroxCredit card providers
Issuing property tax notices andcollecting revenue
Vehicle registration within Transport Dept
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Discuss the topics considered for Benchmarking3 Brainstorm research potential Best Practice providers in your own city state
country World4 Identify a shortlist and investigate more closely how they deliver their service by
using the Benchmarking partner assessment scoresheet
5 Identify those potential Best Practice providers you wish to approach fornegotiation
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D e vel o p t h e B e n ch m a rk i n g a p p ro a ch
Benchmarkgt
Purpose
To decide the specific Benchmarking approach to be taken considering theBenchmarking topic and the potential Benchmarking partners
W h y d e v e lo p a b e n c h m a r k i n g a p p r o a ch
There are a number of different methods to Benchmark your services withyour Benchmarking partners This task is about deciding on the bestmethod to conduct the benchmarking exercise
The ldquoBest methodrdquo will be
Quick and easyFully effective and provide you with valuable and useful informationEconomical to conduct without the need to incur large expensesBeneficial to your benchmarking partners as well as to youInteresting and enjoyable to carry out
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Score your Benchmarking study needs using the Benchmarking study needs matrix
3 Choose the best approach for the Benchmarking by comparing your needs with
the Benchmarking model matrix best fit tool
4 Develop an initial Benchmarking study plan using the Benchmarking plan worksheet
5 Document the agreed approach and confirm potential Benchmarking partners
T i m e
Complete by week 7
N e g o t i at e w i t h B en ch m a rk i n g p a r t n e rs
Benchmarkgt
Purpose
To negotiate with a selected number of potential Benchmarking partners toseek their participation in a Benchmarking study of a specified service using
a specified approach
W h y n e g o t i a t e w i t h B e n ch m a r k i n g p a r t n e r s
You need to negotiate with potential partners so that each party knows whatis expected and agrees to the approach you wish to take
A potential Benchmarking partner will have a number of questions toconsider including for example
What benefit would there be in getting involvedWhat information forms or documents could I use to improve my own processesDo I have the people or time to devote to thisWhat will it cost me to get involvedWhat is the process what would I be required to do
How difficult will it be to collect performance informationWill I be giving away classified information and will it be used for any otherpurpose
Your role when approaching a potential partner is to be ready to answerthese questions You must explain very clearly the Benchmarking approachthat you have chosen and how the Benchmarking partners will participate inthis approach
1 Complete the Training module read the guide slideshow and assessment
2 Agree on the organisations to target for negotiation3 Identify who is the best person to talk to and write to them introducing the
Benchmarking opportunity and seeking an initial meeting4 Prepare the Benchmarking information package5 Meet with the potential partner outline the approach present the Benchmarking
package and answer any questions they may have
6 Modify your Benchmarking approach to accommodate their concerns or issues7 Prepare the Benchmarking partners letter of agreement and Benchmarking code of
conduct
T i m e
Complete by week 7
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Co m p a re w i t h p a r t n e rs
Benchmarkgt
Purpose
To discover how your Benchmarking partners deliver their service andwhat service performance they are achieving
W h y c o m p a r e w i t h p a r t n e r s
To find out how your service performs compared to theirs to identifyimprovement ideas
Benchmarking with partners provides you with insight on how others
Set service standardsMeasure service performanceAcquire service inputsDeliver a serviceOvercome service problemsMonitor service outputs and outcomesManage their service
A good example occurred in Melbourne Australia where a number of localgovernments benchmarked their diversified fleet operations Theycompared servicing and operating costs for their respective fleets andfound that one fleet operator had lower operating and repair costs than theothers
By investigating further they discovered the lower costs were due to usingone supplier as the source for all spare parts and consumables and thatsupplier had a lower pricing structure compared to the original equipmentmanufacturers
The other fleet operators dealt with the original equipment supplier butupon realizing that the same parts could be sourced from an independentsupplier they changed their source of supply with resulting lower costs
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Hold the first meeting to confirm the Benchmarking objectives approach tasksschedule and participants
3 Update the Benchmarking plan4 Undertake the steps agreed to in the Benchmarking plan
T i m e
Complete by week 10
I n n o v a t e
The Innovate phase is the point at which you take all of your hard workfrom Analysis and Benchmarking and develop your own ideas andrecommendations on how to improve your service
I ssu e s co n cern i n g i n n o va t i o n
There are a number of issues that you must understand before youcommence your recommendations They are
To have a recommendation accepted and endorsed by management and councilthe recommendation must be affordable politically acceptable clearly benefit the
customer and practical to implementWith regard to ldquoaffordabilityrdquo it is not always the case that your municipality is theonly source of funds to pay for a service There are many options including askingthe customer to pay a fee obtaining private sector sponsorship and obtainingCentral Government support In most cases if you think hard enough about how tofund a new service you will find an external funding source Therefore do notassume at this point that thr recommendation is unaffordableWhen a CI project team is made up of a mix of staff outside of the service deliveryunit there may be reluctance from the service manager to accept yourrecommendations To get the service manager to be supportive of therecommendations and to implement them you will need to ldquosellrdquo yourrecommendations and convince the service manager that it will benefit them asmuch as the customer The task of ldquosellingrdquo your recommendations to the servicestaff can be difficult and time consuming so donrsquot underestimate the effort this willtake Make a determined effort to involve the service manager in this phase andseek their endorsement and support of the recommendations andThe recommendations implemented in the first instance may not work perfectly be
flexible in the acceptance rate or take up rate of your recommendations andaccept constructive criticism in the short term and be prepared to adapt
The Innovate phase involves four tasks
1 Identify preferred solutions2 Recommend improvements3 Secure funding4 Approve CIB Implementation
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I d e n t i f y p re f e r re d so l u t i o n s
I n n o v a t e gt
Purpose
To select the best opportunities for improvement
Why i den t i f y p re fe r r ed s o lu t i ons
You may find many opportunities from your Benchmarking study but youneed to identify the ones that will achieve the greatest benefit
Criteria to use to judge the various opportunities are
It will clearly improve the service to our residents in terms of timeliness qualityaccess affordability and or their satisfactionIt is affordable and within the financial capacity of our municipalityIt can be implemented quicklyIt is technically feasible with our current technology or we can acquire thetechnology to implement the changeIt will be easy for our employees to adapt to the change
Assess opportunities and rank them using the above criteria The oneswith the highest score should be those worth pursuing in the immediatefuture
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 List all of the most important opportunities using the Advance a solution worksheet
3 Develop solution strategies4 Score the solutions and rank them from highest to lowest5 Review the solutions for illogical results6 Agree the preferred solutions
T i m e
Complete by week 11
R e co m m e n d i m p ro ve m e n t s
I n n o v a t e gt
Purpose
To present your findings and recommendations for improvement to yourSteering committee for their endorsement
W h y r e c om m e n d i m p r o v e m e n t s
Solutions can sometimes require significant investment so it is importantthat proposed solutions be approved by the Steering Committee beforemoving on to the next phase
To maximise the chances of the Steering Committee approving your workyou need to present a well thought out report that helps the reader clearlyunderstand your thinking and analysis
Two tools are useful here
Impact Assessment
Barrier Analysis
Your team can then present its case in a clear and easy to understandformat which will enhance the chances of approval
How to P roceed
1 Complete the Training read the guide slideshow and do the assessment
2 Agree the purpose of the report
3 Agree on the report index using the Report template
4 Collate the preferred solutions
5 Develop an implementation plan using the Implementation plan worksheet
6 Estimate the implementation costs and benefits using the Cost budget worksheet
7 Complete an Impact Assessment using the Impact assessment worksheet
8 Complete a Barrier analysis using the Barrier analysis worksheet
9 Draft the report using the Report template10 Quality check the draft report11 Present the report to the Steering Committee
T i m e
Complete by week 11
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Secure fund ing
I n n o v a t e gt
Purpose
To secure the funding necessary to pay for the proposed improvements
W h y s e c u r e f u n d i n g
Most service improvements will require some additional funding to pay forimmediate changes such as new facilities new equipment and newsupplies
Ongoing costs may also increase to pay for the improved service to morecustomers
Funding may come from many sources such as private sector sponsorsdevelopment agencies NGOs state and federal governments financehouses and from internally being the local government itself
To secure new funding from any of these sources you will need to present
a proposal that outlines your funding requirements plus how the funderwill benefit from the arrangement
It is unlikely that a funder will provide new funds for an improvedmunicipal service unless they are satisfied that
The improved service is a real requirement of the communityThe improved service can be implemented with the funds requestedThe local government has the capacity and skills to implement the new serviceThere will be a benefit to the funder in terms of recognition or exposure andThe municipality has the financial capacity to fund the service over the longerterm and to repay any related loans
This task will address these issues by preparing the appropriate documentsfor presentation to the identified funding sources
W h o d o e s t h i s t a s k
CIB Project team members do this in collaboration with the FinanceDepartment of your municipality
H o w to p r o c e ed
1 Complete the Training read the guide slideshow and assessment
2 Develop a cash flow forecast you may use the Cash flow template as an example
3 Prepare a financing proposal4 Seek an interview and negotiate the funding arrangements5 Document the funding agreement6 Update the implementation plan
T i m e
Complete by week 12
A p p ro ve CI B I m p l e m e n t a t i o n
I n n o v a t e gt
Purpose
To seek final approval from your Council to move ahead with the implementation of thenew or improved service
W h y a p p r o v e t h e C I B i m p l e m e n t a t i o n
Where the proposed improvements are significant or may affect manyresidents or require substantial funding it is likely that your Council willrequire notice of the proposal and will expect to have some input
You may also have limited authority to approve borrowings or spend moneyon capital items
Generally approval will be required from Council to advance theimplementation of a significant change to any service or infrastructure asset
Council will require all the information necessary for it to make a thorough
consideration of the costs and benefits risks and assumptions and the longterm sustainability of the service and the required funding for it
For this to happen the CIB Project team will need to firstly prepare a formalproposal and will likely follow this with an amended proposal setting outclearly how each of the Councillors objections or concerns have beenaddressed
W h o d o e s t h i s t a s k
The CIB Project team members complete this task with assistance from the Councilsecretary
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Put your proposal on Councilrsquos agenda
3 Consider their likely objections using the Council members and their likely objections
worksheet
4 Prepare your proposal5 Issue your proposal to Council members
6 Amend your proposal to accommodate Council changes using the Council members
amendments worksheet
7 Seek Councilrsquos endorsement
T i m e
Complete by week 12
7292019 Continuous Improvement and Benchmarking Techniques
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I m p l e m e n t
The Implementation phase of a CI project is where you put your recommendationsinto action The CI project team may carry out the implementation work but if theservice is a large service such as solid waste collection then a ldquoChange teamrdquo thatis made up of supervisors and staff from within the service unit may carry out theimplementation tasks
I s su e s w i t h t h e i m p l e m e n ta t i o n
People have a natural reluctance to change the way they are used to andto take on additional risks that a change may not work well that mightreflect on their own capabilities
There are a number of potential issues and difficulties that you shouldconsider before you commence the Implementation phase they are
There will be a natural reluctance to change so to counter this reluctance youneed to get the service staff involved very early in the discussions about how theimplementation will be planned and executedTo get service staff committed to the planned changes they will need theopportunity to put forward their own views on implementation difficulties and thepossible increase in their work load in the short term involve them in the earlydiscussions and acknowledge their concernsNo change program is implemented smoothly and without problems explain tothe service staff that we will encounter problems and failures but also that wehave the skills and the determination to overcome these short term issues and
we will succeed in improving our serviceImplementing a change program can be complex with many actions takingplace at once and many people involved Some actions may be dependant uponothers and some actions may be critical to the success of the program To keepall of these actions under control and to ensure each person understands theirrole and responsibilities an Implementation plan is essential The plan needs tospell out the tasks required the deliverables or outputs when they need to bedelivered and who is responsible for themImplementing change requires staff to be trained in the new process and to begiven adequate information so that they understand what they need to dodifferently A quick verbal instruction is definitely insufficient and staff should beprovided with written instructions diagrams thorough training a chance topractice their new procedures acknowledgement they are doing the new job wellor constructive criticism delivered in a positive manner Reprimands and opencriticism is definitely to be avoidedCustomers as well as service staff may need to be trained in the way they usethe service issues of paying a fee hygiene completing documentation correctly
and taking on some additional responsibilities may all play a part in the newservice
At the end of the implementation involved staff should be clearly recognized fortheir hard work and dedication to the new service this is their reward and they willbe more satisfied with their careers in your municipalityLastly the media plays a large part in communicating with the customers (thismay assist you in training the customer) and externalizing the benefits of the newservice (this may assist council in their new elections and make the tax payershappy with their financial support for pro-poor services) so it is best to keep themedia updated with your progress and to seek their support by them reporting thepositive improvements you have made in your service delivery
The Implement phase involves the following eight tasks
1 Build the implementation team2 Involve managers and staff 3 Plan the change program4 Document service standards and procedures5 Deploy procedures and train staff 6 Train customers and suppliers7 Recognize and reward success8 Update the media
7292019 Continuous Improvement and Benchmarking Techniques
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B u i ld t h e i m p l e m e n t a t i o n t e a m
Purpose
To build an implementation team that has the skills knowledge and capacity to carryout the implementation tasks according to the schedule
W h y b u i l d a n i m p l e m e n t a t i o n t e am
An implementation team will be required
1 Where an improved service covers a large territory or2 there are many tasks to be completed in a short period of time or3 the current CIB Project team does not have the capacity or skills to implement
the new or changed service
Team membership will depend on the implementation tasks and the skillsneeded to carry them out successfully
The team members need to be selected and approved and they needtraining and support to carry out their tasks correctly
With a good Implementation team the new service should be a success
Some Implementation tasks that may run concurrently are
Amendments to computer programsEducating the community on the service changeTraining service delivery staffPrinting service brochures forms documentsInstalling new utilities and services such as power water gas sewageDocumenting new proceduresMaking changes or upgrades to infrastructure such as counters yards depotsbuildings schools gates meters offices reception areas doors etc
In addition to the above list these Implementation tasks may also behappening concurrently in different and disbursed locations
Therefore it is likely that you will need an Implementation team tosupervise and manage all of these tasks
W h o d o e s t h i s t a s k
CIB Project team members do this in collaboration with the managers of theprospective Implementation team members
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Agree the Implementation strategy3 Select the team members4 Brief the team on the Implementation5 Consider the teamrsquos requests6 Provide team members with individual plans and documents7 Monitor team progress and support the Implementation
I n vo l ve m a n a g e rs a n d s t a f f
I m p l e m e n t gt
Purpose
To raise the awareness and knowledge of all affected managers and staff so they willsupport the Implementation
Why i nv o l v e m anagers and s ta f f
When people understand why a new service is being implemented and howit directly affects them they will be more comfortable with theImplementation process and will not resist the change as much
W h o d o e s t h i s t a s k
CIB Project team members will do this task but in collaboration with thesenior managers of the service or section
It is important that the senior management team be seen to support the
changes If the change is significant a senior management meeting chairedby the Mayor or Commissioner may be preferred
How to P roceed
1 Determine the service staff that needs to be briefed on the Implementation2 Prepare the briefing materials3 Organize venues questionnaires input forms presentation materials facilities
and presenters4 Promote the briefing event and issue invitations to staff5 Hold the briefing event and seek staff inputs6 Collate and consider all staff inputs7 Amend the Implementation plan if necessary
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Plan the change p rog ram
I m p l e m e n t gt
Purpose
To develop a detailed plan of tasks and their timing so the Implementation isthorough and concludes according to the overall schedule accepted by Council
W h y p l a n t h e c h a n g e p r o g r a m
In some cases the Implementation plan that has been prepared to-datehas been to satisfy the feasibility and affordability question Organizing anImplementation team will also require an Implementation strategy andsome planning information
However these plans may not be in sufficient detail that will provideadequate information to the team members so they can complete the taskand deliver the outputs according to the needs of the new service
Additional information will likely be needed and may include
Defining lower level tasks and specific outputsExample outputsSketches or plans of a changed facilityRough outline of a new form or documentRough flowchart of a new computer programPhotographs of a similar installation orA map showing the boundaries of the project
The level of detail should be equal to the degree of management andmonitoring that is necessary to minimize the risk of a task being faulty orlate and the degree of direction necessary to ensure the task is completedproperly
W h o d o e s t h i s t a s k
Where a new service is being implemented concurrently in many areasthe CIB Project team should plan a Change program
Where there is some latitude or decision making at the local level theplanning should be done by the Implementation team at the local level
How to P roceed
1 Determine whether or not a Change program needs to be defined at the locallevel or the central level
2 Assign responsibility to develop the Change program3 Develop the Change programs (detailed implementation plan)4 Verify that all Change programs are consistent with the overall Implementation
plan finish dates estimated resources and costs5 Approve the detailed Change programs6 Encode the Change programs with a Version control and or approval date and
the name of the approver
Document se rv i ce s tandard s andprocedures
I m p l e m e n t gt
Purpose
To document the service standards and operating procedures of the improved serviceso that service staff and customers have a consistent understanding of how the servicewill operate and what performance level is expected
Why doc um ent s er v i c e standards and p r oc edures
The documentation of Service standards will establish a consistentunderstanding between customers and service staff on exactly how theservice will operate and what performance standards are expected
The Service standards should clearly document
A description of the serviceWhere the service is obtained fromWhat time the service is available
How the customer accesses the serviceWhat inputs the customer needs to makePrice of the serviceThe performance of the service
Speed of deliveryQuality of the deliverablesLevel of customer satisfactionLevel of access
What to do in case the service fails or the customer wishes to lodge a complaintConfidentiality of the service informationDependence upon other providers or utilities that Council cannot be heldaccountable for should a disruption occur with their services (electricity watersupply etc)
The service procedure should be in sufficient detail that any Council staff member can deliver the service process by referring to the serviceprocedure The procedure should explain
What the input trigger point is to commence the procedureWhen should the procedure be commencedWhat specific actions are requiredWhat forms or computer programs to useWhat outputs are createdWhat approval levels are requiredWhere the outputs are deliveredWhat to do if an exception occurs andThe overall timing of the individual tasks
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W h o d o e s t h i s t a s k
For a small change to a process that is consistent across the whole of Council the CIB Project team can complete this task
Where the improved service is large and must be delivered in a consistentmanner across the whole of Council the service specification can bedrafted by the CIB Project team and then it should be approved by theCouncil
Where the new service and procedure is unique to an area then the localImplementation team should document the Service standards andprocedures in collaboration with the local service manager and their staff
How to P roceed
Define the service standards
1 Obtain and review your Councilrsquos standards for documenting Service standardsand operating procedures
2 If the above is not available then define how Service standards are to bedocumented and version controlled in your Council
3 Define the performance standards for the service in respect ofTimeliness
QualityCustomer service and satisfactionAccess
4 Define the other components of the Service standard5 Develop a publication and distribution strategy
Publication format and medium options areService brochureCouncil internet siteCouncil Service directoryService posterSign board etc
Distribution options areAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Publish and distribute the Service standards in the agreed format
Define the operating procedures
7 Obtain and review your Councilrsquos standards for documenting operatingprocedures
8 If the above is not available then define how procedures are to be documentedand version controlled in your Council
9 Process map the improved service (how it will operate)10 Agree the process map with the service manager11 Develop a publication and distribution strategy
Publication format and medium optionsProcedure manualLoose leaf paper pagesCardsIntranet siteElectronic document on a central server
Distribution options
All managers in the CityAll employees in the CityAll service staff involved in the procedureOn a request basisAnybody using the Intranet or Internet
12 Document the service procedure using the agreed format and medium13 Approve the new procedure and register it in the Procedure index (or version
control)
D e p lo y p ro ce d u re s a n d t r a i n s t a f f
I m p l e m e n t gt
Purpose
To provide information and direction to all service staff so they can deliver the improvedservice according to the improved design and achieve the expected serviceperformance targets
Why dep loy p roc edures and t r a i n s t a f f
Service staff will need very clear direction on what procedure is to befollowed in the delivery of an improved service
Service procedures are often written and forgotten held in a filing cabinetor in some managerrsquos office Very often the operating procedures are out of date not distributed to relevant staff have pages missing are out of dateand are not version controlled
In these circumstances it is little wonder that service staff inherit a processfrom their predecessor invent their own process evolve the process overtime to meet changing needs and eventually have a process that is uniquecomplex and inefficient
Operating procedures need to be
Quickly accessible to all staff delivering the serviceUp-to-date and complete and
Clear and understandable to the service operator
Operating procedures can be distributed to relevant staff using
Paper based manuals with version control and serial number controlIndividual pages that can be inserted into a book or manualIndividual ldquocardsrdquo that can be filed in a ldquocard boxrdquo for quick accessIntranet site using an electronic index or find function to each pageAn electronic ldquomanualrdquo located on a local area network incorporating an electronicindex or find feature (eg MS Word document with a table of contents)
In addition to deploying the operating procedures to all relevant staff it isimportant that staff are trained in the new procedure and have theopportunity to practice the procedure experiment with exception conditionsrole play a difficult customer or transaction and contribute to the furtherrefinement of the procedure
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Training on the procedure can be delivered face to face using a videotraining ldquotaperdquo using a workshop with service staff or a formal class roomenvironment
Training can be scheduled
Whenever the process changesOn an regular cyclical basis covering both changes and existing proceduresFor new staff or staff re-assigned to a new position processOn a request basis orIn response to an unsatisfactory result from an internal audit program
At all times staff should feel confident that they are performing their workaccording to the designed process and within their level of authority
Should they feel unsure of any aspect of the process or authority theyshould have access to the operating procedures for personal referenceand to training and support should the procedure prove inadequate
W h o d o e s t h i s t a s k
The service manager responsible for the service staff should deploy theoperating procedures and train their staff because it is essential that theservice manager be in control of their service and take ownership of it
If however staff training is a significant step within the Implementationthe service manager should seek assistance from the Councilrsquos internaltraining resource or an external trainer the CIB Project team or theImplementation team whichever is the most appropriate
How to P roceed
1 Nominate the staff that requires training in the new procedure2 Decide who will deliver the training and when3 Decide upon the training medium and approach
Face to face trainingVideo showWorkshopTeachPractice
ExperimentRole playProgressive or all at once
4 Develop the training materialsOperating proceduresCase studiesRole playsPractice transactions etc
5 Publish all the required material for distribution to the staff6 Organize a training venue facilities and computer access if required7 Deliver the training8 Seek staff feed back on operational difficulties or training deficiencies9 Re-dress operational difficulties or breach in the procedure
10 Update staff records to reflect their training and new skills
Tra in cus tom ers and supp l i e rs
I m p l e m e n t gt
Purpose
To raise the understanding of customers and suppliers on how the improved service isto operate and what specific actions are required from them to ensure service
performance can be achieved as specified
Why t r a i n c ustom ers and s upp l i e r s
In all municipal services there are customers service staff and suppliers(both internal and external) and each of these groups of people will have aninfluence on how the service operates
Customers often provide inputs such as information documentsapplications and requests and should the Quality of any of these inputs bepoor then the service will not operate smoothly and performance will suffer
Likewise with suppliers if they supply poor Quality inputs such asconsumables computer services constructions and contracted services then
the service will not operate as planned and again performance will suffer
It is essential therefore that customers service staff and suppliers are ldquotrainedrdquo in how to work the service so that good performance is achieved
We have already addressed service staff training in the previous task sothis task will focus upon customers and suppliers
Often customers are not trained in how to use a service and they obtainthis knowledge through making mistakes and being corrected throughmany visits to achieve what should have been achieved within one visit andthe resubmission of documents to correct earlier mistakes
Initial weaknesses in the knowledge can be overcome in time with serviceexperience but this does not resolve the inefficiencies that are created by
the first time customer or the infrequent customer
You can see how well the airlines train us as customers to ensure we checkinto the airport one hour before departure have our ticket and passport withus and only bring a limited amount of baggage All of this information issent to every passenger no matter how frequently they fly Imagine theairport chaos is passengers arrived late did not have their ticket or passportavailable and brought too much baggage
Similarly with a municipal service customers need to have knowledge of
Where to access a municipal serviceWhat actions the customer needs to take to access the serviceWhat information needs to be suppliedWhat lead time is required to access the service andHow much the service will cost
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Much of this information will be contained in the Service charterstandards but often this information is not provided to the customerunless it is requested or after commencement of the service
Customer training is necessary for the customer to make efficient quickand painless access to the service
Customers do not need training in all of the detail of the service but theydo need to be aware of the essential issues or be able to find out about
the essential issues prior to accessing the service for the first time
Training can be delivered through a number of mediums such as
1 Internet access to the municipal web site that provides basic instructions2 Service directory books published and provided to every household3 A public reception counter located in strategic locations where customers often
frequent (eg shopping centers business districts etc)4 A telephone hot line that will provide basic verbal advice5 ldquoAdvertisementsrdquo in news papers and other printed medium6 ldquoAdvertisementsrdquo on television or radio7 A service brochure that can be mailed to the customer upon request or attached
to another document that has some association with the changed service
Medium examples are
1 How to lodge a building application and downloadable application forms allavailable from the City Internet site
2 A service directory setting out the service description contact telephonenumbers and basic instructions on how to access the service
3 A ldquoCity Shoprdquo located inside a shopping mall that looks like a retail shop andprovides basic information about Council services
4 A telephone hot line number such as 7777777 that connects the customer tothe Seven Seas Municipal Council Help desk
5 One page advertisements that illustrate the new one-way street map to assistdrives to navigate around the city on the new one-way street design
6 One minute advertisement on television that illustrates how a responsible drivershould obey parking limitations in the City business district and what fines willbe incurred should they over stay the time limit and
7 A service flyer brochure that explains how to use a ldquoLoading zonerdquo in the centralbusiness district that is mailed to the vehicle owner with the vehicle registrationrenewal advice
W h o
The Service manager in collaboration with the Municipal Public InformationOfficer should complete this task
This task may also be assigned to an external professional advertisingagency that has dealt with publicity for other government services
How
1 Define the customer and supplier categories that require training2 Define the training needs or the change in customer supplier behavior that is
required3 Determine the best training medium to be used to reach these customers and to
achieve knowledge retention
4 Negotiate with participating parties such as TV stations other agencies for theirsupport
5 Agree upon a training schedule6 Develop the training materials that meet the needs and fit with the chosen medium
and participating agencies7 Deliver the training as scheduled8 Measure the learning and behavior change9 Assess the learning and behavior change and schedule further training as required
Recogn ize and rew ard success
I m p l e m e n t gt
Purpose
To Recognize and reward service staff the Implementation team customers andsuppliers for their contribution to the successful implementation of the improvedservice
Why rec ogn i z e and r ew ard s uc c es s
Everyone enjoys and appreciates recognition and reward for theircontribution to a successful project or improved service
By recognizing peoplersquos contribution they will be more satisfied with theirinvolvement and will support your municipality in the future with furtherservice improvements
Recognition is not costly and can take many forms such as
Letter of thanks addressed to the individual and signed by a senior officer (egMayor or Commissioner)Public ceremony where individuals are presented and issued a certificate of appreciation (special event or at the Council meeting)Newspaper advertisement or public posters naming individuals or groups (includingthe customers and suppliers) that have contributed to the project and thankingthem for their contributionsTV broadcast of a site visit by the Mayor where the Mayor publicly describes theimproved service and names the groups of staff that have contributedPoster showing team members displayed in the municipal reception hall andMeet with the Mayor Councilors or Commissioner and describe the team membersrsquo experiences and achievements with the project
Rewards in the form of bene f i t s may be also considered but in manycultures this is not used The benefits may include
Once off financial bonusAdditional holiday entitlementsAdditional education days andor cost subsidy entitlementsBenchmarking visit to a neighboring city or countryElevation in rank or status with a commensurate salary increaseIssue a gift certificate that offers admittance to a relevant event or purchasingpower at a retailer of related equipment or consumablesIssue a physical gift such as a pen office equipment office computer referencebook or relevant equipmentRenewal of an office vehicle or upgrading of an office vehicle andExtended usage of an office vehicle
7292019 Continuous Improvement and Benchmarking Techniques
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W h o d o e s t h i s t a s k
The CIB Steering Committee should decide upon the reward andrecognition events and benefits
The CIB Project leader may be asked for their input
This may also need to be done in collaboration with the Human ResourceDepartment within the municipality and or the senior politicians such as
the Mayor
How to P roceed
1 Decide upon the event or results that define the end of the Implementation2 Measure the degree of success the Implementation has achieved3 Define the people or groups that should be recognized for their contributions4 Decide upon specific individuals or staff groups that should be offered benefits5 Decide upon the method and timing of the recognition6 Decide upon the timing form and value of the benefits7 Conduct the recognition events8 Issue the benefits to individuals9 Seek independent views on the degree of satisfaction with the celebration events
and reward benefits and note any dissatisfaction for future reference
U p d at e t h e m e d i a
I m p l e m e n t gt
Purpose
To provide information and evidence to the media with the expectation the media willpositively report upon the achievements of the municipality in itrsquos serviceimprovements
W h y u p d a t e t h e m e d i a
Service improvements need political support to initiate them and approvetheir funding
That support will come from elected politicians that have a strong mandateto improve municipal services
That mandate will come from the electorate by them electing politiciansbased upon their performance That performance can only be known frompersonal experience and constructive reporting in the media
Therefore to sustain a continuous improvement process and develop thisinto a culture of the municipality the media must positively report all of the improvement achievements made by the city and give credit to thepoliticians staff and suppliers that have contributed to that improvement
With this reporting the electorate will develop confidence in their currentcouncilors and re-elect them based upon their positive performance Thecouncilors in turn will likely support on-going service improvements andpromote the CIB process amongst their peers
Reporting CIB achievements to the media is critical to the development asustainable CIB culture in your municipality
W h o
The Public Information Officer (or similar) will complete this task
It is likely that your senior managers or your Mayor will be interviewed andquoted in the media on specific improvement projects
The progressive collection of evidential material may be delegated to one of the Implementation team members as a specific task
How to P roceed
1 Maintain a record of all current and completed CIB projects2 For each CIB Implementation progressively build up evidential material on the
success and outcomes of CIB projects as they progress with their implementation
Customer interviews (Video and recorded)Supplier interviewsService staff interviewsPhotographs of changes (Video and still)Key Performance Measure trends (use independent data collection)Progress reports to the Steering Committee
3 Decide upon a media release strategy when how and who to4 Develop media release documents consistent with the media strategy5 Include customer interviews6 Include photographs Include KPI trend data7 Release the above information to the media8 Coordinate media interviews with senior managers and the Mayor or councilors as
requested9 Monitor media reports and validate their accuracy
10 Correct any inaccurate or misleading media reports11 Report to the Steering Committee (or Council) on the extent of media coverage in
respect of your CIB projects
7292019 Continuous Improvement and Benchmarking Techniques
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Susta in
The Sustain phase of a CI project is where all of the changes that havebeen successfully implemented during the Implementation phase are nowput firmly in place and the new service delivery becomes the normal way
I ssues conce rn ing sus ta in ing the changed
process
There are a number of issues to be considered
The original recommendations and the changes that were implemented may notin fact be ideal and through the imperfect design and decision process you mayhave made some assumptions about the service or the way in which thecustomer users the service that have now proved to be untrueIt is important therefore that you seek the opinions of your customers and staff on how they see the new service operating and whether or not there are anyflaws in the service or if with a small amount of additional effort the servicecould be improved yet furtherOften the management team and service staff will assume that with the deliveryof a ldquogoodrdquo service then the service objectives will be achieved for example if we deliver excellent education so that children and young adults will achieveemployment the assumption is therefore that with a good education you will geta job we will never know this unless we measure whether or not school leaversactually are employedWhen an imperfect service results and you can see weaknesses in the outputs of the outcome is not being achieved then this is the time to make the minorcorrections to make the service better as was your objective in the first placeOften the CI project team and the Implementation team will simply accept theminor failings of the changes and are reluctant to make that extra bit of effortto achieve the original goals ndash maybe they are tired and exhausted from all of the previous effort ndash donrsquot give up make those final adjustments and you will
end up with the results you long forAs the new service is delivered it is important that it receives appropriatefunding in the future so that the service standard does not deteriorate To dothis the budget assumptions regarding output costs volume of outputs deliveredforecast demand levels and demand dampening strategies all need to be inputto the budget considerationsYou owe it to the customer a clear indication of the service standards you arepromising to deliver including response times Quality customer satisfactionfee levels and access This promise can be expressed in a ldquoService charterrdquo or ldquoService descriptionrdquo and once issued you will be under an obligation to fulfillyour promiseTo ensure that the new service and its service processes are delivered into thefuture you should be monitoring the key performance indicators for this serviceto ensure that the standards are achieved but also you should look at theprocesses to ensure they are being complied with Most municipalities use anInternal Audit resource to verify these items and the Auditor reports to thecouncil with their findings and
Finally once you are happy that the service is normalized and is operating in asustainable manner it is time to celebrate your success
The sustain phase of a CI project involves the following six tasks
1 Accept feed back on new procedures2 Measure on going performance3 Adjust to counter poor performance4 Update budget assumptions5 Update the service standards6 Audit compliance
Gather feed back
Susta ingt
Purpose
To receive constructive feedback on the improved service or changed process fromcustomers suppliers and service staff so that any initial problems are resolved andexpected improvements are fully realized
W h y g a t h e r f e ed b a c k
A new process or service will have been developed based upon what webelieve is correct at the time of its design and development
This will include how we believe the customer will react to the new servicehow the suppliers will provide their inputs to the new service and how ourstaff will deliver the new service Our most important belief is that theimproved service will deliver the benefits that we expect
Many of these beliefs will eventuate and a better service will result howeversome of our beliefs and assumptions may not eventuate and we may needto correct the new service to fully realize its potential
It is important therefore that we seek feedback on the improved servicefrom our customers suppliers and service staff so we can be sure theimproved service is operating as planned and the benefits are being realized
W h o
The CIB Project team does this task
Conducting a customer or supplier survey and collecting the survey resultsmay be delegated to the Implementation team or to an external surveyprovider
7292019 Continuous Improvement and Benchmarking Techniques
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H o w to p r o c e ed
1 Decide what feedback should be collected and whenService difficultiesCustomer satisfactionSupplier satisfactionHazards or risksAccessResponsiveness
2 Decide upon the customer supplier staff groups to participate
3 Plan the feedback approachSurveyWorkshopFocus groupInterviewOpinion box
4 Prepare the survey instrument5 Test the questionnaire6 Conduct the surveys focus groups or workshops7 Collate and analyze the results8 Determine the changes necessary to further improve the new service
M e asu re o n -g o i n g p e r f o rm a n ce
Susta ingt
Purpose
To measure the ongoing performance of the improved service to ensure the inputsare being correctly supplied the outputs are being delivered as planned and thebenefits from the service are being realized as expected
W h y m e a su r e o n - g o i n g p e r f o r m a n ce
As part of the service improvement process your team will haveaddressed changes to inputs the service process itself and will have setstandards of performance for the outputs Hopefully the service outcomewill be improving as a result
Where critical inputs have been improved in respect of their timelinessquality cost or our satisfaction level it may be necessary to measurethese inputs to ensure they are received in an improved form accordingto the new service design
To manage the improved service inputs and ensure they are supplied tothe service according to our design the improved or critical inputs shouldbe measured in respect of the aspect that is expected to improve
This may be the inputsrsquo
QualityTimelinessCost orOur service staffsrsquo general satisfaction
Where the service process has been changed or extended this should resultin a change in output performance as well as (in the longer term) a changein service outcome
In many cases service output standards will have been set and it will beincumbent upon the service staff to achieve these service standards
Outputs should be measured in respect of the aspect that is expected toimprove This may include
QualityTimelinessCostCustomer satisfactionAccess andAffordability
Finally it will always be the case that as a result of any improvement theservice outcome should improve This is the final measure that should betracked
W h o d o e s t h i s t a s k
The measure definitions should be defined by the CIB Project team
The data collection and reporting should be an ongoing responsibility of theservice staff
The monitoring should be undertaken by both the service manager and theCIB Project team
How to P roceed
1 Decide upon which inputs outputs and outcomes are to be measured2 Decide upon which aspect of these should be measured3 Define the performance measure4 Collect the performance data
gt5 Process the data and produce the performance reports6 Monitor the results and identify any failings in expected performance
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A d j u s t t o co u n t e r p o o r p e r f o rm a n ce
Susta ingt
Purpose
To analyze the results from the customersupplier and service staff feedback and the
performance results and take correctiveaction to ensure the improved servicereaches its expected performance
W h y a d j u s t t o c o u n t e r p o o rper f o rmanc e
By taking the results from the customer supplier and service staff feedback and the performance measure results you may find that thechanged service is still not performing the way you expected In this casecorrective action will be required to reach the expected performance level
The likely issues that will result will vary according to your service and theimprovements implemented but some issues may include
Customers are still confused about the new service and are still unsure of theirrole and responsibilities in service access and useSuppliers cannot meet the higher standards of performance for the inputsService staff are still unsure of the exact process and request further assistanceMistakes are still happening and the Quality of the service output is still poorThe outputs are still delivered late and do not reach the timeliness standardsThe output unit cost of the service is still too high and the fall in unit cost hasnot resulted andThere has been no change in the service outcome even though the outputperformance has improved
W h o d o e s t h i s t a s k
The CIB Project team completes this task
Some collaboration will be necessary with the service staff and theImplementation team to conduct the root cause analysis
How to P roceed
1 Identify implementation problems that need corrective action2 Complete a root cause analysis of each issue3 Select a preferred solution for each root cause4 Develop an Implementation plan for the preferred solutions5 Cost the additional corrective actions6 Present the Implementation plan and its costs to the Steering Committee7 Adjust the overall Implementation budget with the above approval8 Implement the actions according to the Implementation plan
U p d at e b u d g e t a ssu m p t i o n s
Susta ingt
Purpose
To update the budget assumptions in relation to service access service standardsoutput unit costs and demand management strategies so that future budget allocations
will provide sufficient funds to sustain the improved service
W h y u p d a t e b u d g e t a s s u m p t i o n s
When a service is improved and particularly if the service has beenextended to reach more customers it is important that the basis of budgeting (budget assumptions) takes to account the changedcharacteristics of the new service so that adequate funds are provided inthe following years to sustain the new service
In particular if any of the following aspects have changed then the budgetwill definitely need revising
Additional customers have been added to the service eg wider access to waste
collection more houses connected to the water supply additional medical clinicsestablished additional public toilets built service has been promoted and demandhas risenService staff have been increased to provide a better serviceService standards have changed and there is wider scope in the service definitionEfficiencies have been obtained by improving the service process or by introducingcomputer technology and the output unit costs are lessCurrent customers are provided with greater access to the service by extendingoperating hours or extending the number of access points
W h o d o e s t h i s t a s k
The service manager normally completes this task with support from the Financesection within the municipality
How to P roceed
1 Define the service scope ndash what the service is how it operates any changes to theservice over the last year and what is actually delivered
2 Calculate the last yearrsquos average output unit net cost3 Forecast the new yearrsquos output unit quantity 4 Adjust the output unit price (fee) based upon Council policy and inflation5 Multiply the new unit fee with the new forecast volumes6 Adjust the old average output unit cost for inflation and additional scope7 Multiply the new output unit cost with the new output unit volumes8 Calculate the net cost based upon output units9 Prepare a line item budget for the new year
10 Reconcile the two budgets at the net cost level to ensure resources are available tomeet the new demand
11 Adjust the service scope (standards) or output volume to achieve reconciliationbetween the output based budget and the line item budget
12 If the output volumes are reduced (compared to the forecast) a demandmanagement strategy needs to be specified and included in the adjusted servicescope or standards
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Update se rv i ce stand ards
Susta ingt
Purpose
To update the Service standards (or the Customer charter) to reflect the service as i twill be provided in the New Year in respect of its description access feestimeliness quality process and grievance redress
Why upd ate s er v i c e s tandards
As the Continuous improvement program reaches its conclusion and theNew Yearrsquos budget is formulated for the improved service you will becommitting to provide the new service to a level or standard that will bedifferent to what was delivered in the past
Customers staff and suppliers should all have a clear understanding of thenew service standard so they do not have unreal expectations and theywork to meet the standard
Following the approval of the New Years budget or the normalization of the improved service the service standard should be updated andpublished for the community
The service standard document should include
1 A description setting out what the service is and its purpose2 The level of access who in the community can access this service where do
they access and when3 The price or fee to pay for the service (if applicable)4 The responsibility of the customer at the time of accessing the service ie what
does the customer need to do5 The responsibility of the service staff ie what do they do to meet the needs of
the customer6 How quickly the service is provided ie what the response time is7 How accurate the service will be ie whether or not any faults are likely or
imperfections are tolerated
8 The level of customer satisfaction that is expected9 Exceptions that may inhibit service delivery ie any items that the municipality
is dependent upon that are outside the control of the municipality and shouldthese events happen the service may be affected
10 Confidentiality of any customer information or data held by the municipality11 Grievance redress process ie should the customer be unhappy with the
service how they can lodge a complaint or request the problem be resolved and12 The outcome from this service ie why is the service offered to the community
in the first place
The definition of key performance measures will be consistent with thestatement of service level set out in the Service standard however targetvalues will not be within the Service standard but documented in theannual Budget and periodical management reporting
For example
I n the Serv ice standard we may say that ourStandard is that alltelephone enquiries will be answered with 30 seconds of the call beingmade
I n the Budge t ( o r Serv ice p lan ) we may say that ourTarget is 90 of all telephone enquiries will be answered within 30 seconds of the call beingmade
The Standard is t he idea l to a im f o r
The per fo rmance ta rge t i s the degree to wh ich tha t idea l shou ld bea t ta ined
W h o d o e s t h i s t a s k
The Service manager develops the Service standard (or Service charter)
The Public information officer should provide the ldquoCorporate standardrdquo including logos format medium etc to be applied to the final publicdocument
How to P roceed
1 Understand your councilrsquos standards for documenting Service standards2 Obtain the previous Service standard and review its contents3 Review the recent changes to the service4 Define the new Service standard
5 Develop a publication and distribution strategyPub l i ca t i on format and mediumService brochureCouncil internet siteCouncil Service directoryService postersign board etc
D is t r i bu te toAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Document the Service standards in the publication format7 Distribute the Service standard document
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Aud i t comp l i ance
Susta ingt
Purpose
To identify any processes that have become non-compliant with the standingprocedures and may result in inefficiencies unacceptable risks or lead to poor
performance
W h y a u d i t c o m p l i an c e
To sustain the improved process the manager will be collectingperformance data and monitoring the actual performance level
In addition to this it is normal practice to Audit the improved process toensure the service staff are still conducting the service according to thedocumented procedures
The reason for this is that some non-compliant processes will inevitablycreep in and may take some time to show up in the performance measureor may not be significant enough to have an impact upon performance
Other non-compliant processes may have been implemented in good faithand in fact do have a positive impact on performance and these shouldbe considered for adoption into the procedures
Just because a changed process step is non-compliant this does notnecessarily mean it should be abolished it may be good to keep andstandardize it
Your Internal Audit program may look over all processes over a period of time but when a process has been significantly changed as in a CIBProject it should be audited around one year from the Implementationperiod
You have a number of options to conduct the audit they are
Conduct your own audit program for the serviceSeek to have the service included in the Internal audit programSeek to have the service included in the External audit programHold a staff workshop and have the staff review the standing procedures andopenly discuss actual non-compliance processes andHave some independent person role-play the customer document the actualprocedure followed as seen by the customer then reconcile this with thestanding procedure
W h o d o e s t h i s t a s k
The service manager should request to have their service audited forcompliance
Assistance may be called upon from the Internal audit function or from theexternal auditor to physically undertake the audit
How to P roceed
1 Decide upon who will conduct the audit and approximately when2 The auditor plans the audit program in respect of
What service processes will be auditedTiming of the auditStaff notification methodStaff who will participateStanding procedures that will be the reference pointMethod of reviewing the current processMethod of documenting non-compliance andHow the results will be reported and discussed
3 3 Notify staff of the internal audit schedule4 Obtain the current standing procedures5 Review current processes and reconcile with the procedures6 Document non-compliant processes7 Prepare the Audit report8 Discuss the Audit results with management and staff9 Agree on a course of action to correct non-compliant processes
10 Agree on a schedule to follow up the planned corrective actions11 Review the actual corrective actions and confirm back to management these are
complete and effective
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Ins t i tu t iona l i ze
Following the Implementation of your pilot CI projects it is time for yourmunicipality to assess whether or not it wishes to pursue ContinuousImprovement and Benchmarking as a normal operating culture
If the decision is ldquoyesrdquo then the organization needs to establish the structure theinformation and the policy to make this happen
To ldquoInstitutionalizerdquo Continuous Improvement there are eleven tasks to complete
1 Plan for a full CI implementation2 Name the CI initiative
3 Link CI to rewards and recognition
4 Establish a CI BM library resource
5 Develop a service listing6 Identify pro-poor services as priorities7 Nominate CIB project8 Monitor CI project progress9 Overcome barriers
10 Create flexible decision making11 Build up internal CI capacity
If you are unfamiliar with the term ldquoInstitutional capacityrdquo or would like to understandmore about this subject go to An overview of what institutional capacity means
Pl a n f o r a f u l l CI B i m p l e m e n t a t i o n
I ns t i t u t iona l i zegt
Purpose
To establish a plan for the full implementation of Continuous Improvement andBenchmarking as the agreed techniques for achieving excellent customer satisfaction
on a sustainable basis
W h y p l a n f o r a f u l l CI B i m p l e m e n t a t i o n
To institutionalize CIB in a sustainable manner a number of facilities anditems need to be in place
These range from human capacity to systems facilities and require veryspecific implementation tasks to ensure their completeness andeffectiveness
Establishing a formal CIB implementation plan for the institutionalization of CIB will go a long way to making this happen and within a time frame thatis acceptable to your Council
There are seventeen tasks in this Phase some can be implementedconcurrently to shorten the implementation period
W h o d o e s t h i s t a s k
The CIB Steering committee will plan for the full implementation of CIB
H o w to p r o c e ed
1 Seek a formal resolution from your Council that your municipality will adopt CIB2 Advise all managers and staff that CIB is now a Council policy and all staff shall
comply with this policy3 Review all of the tasks within the Institutionalize phase as set out in this Toolkit
4 Develop a CIB Implementation plan5 Seek Council approval of the CIB Implementation plan6 Issue the CIB Implementation plan
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N a m e t h e CI B i n i t i at i ve
I ns t i t u t iona l i zegt
Purpose
To decide upon a unique name for the CIBinitiative so the initiative is easilyrecognizable and memorable and clearlycoveys the objective of council which is to
continuously improve its services to itscommunity and particularly the poor
W h y n a m e t h e C I B i n i t i a t i v e
For the CIB full implementation to succeed it needs to be elevated inimportance be recognizable and memorable with all service staff and beclearly supported by council the mayor and the senior management team
Choosing and promoting a unique program name should achieve the ldquorecognizable and memorablerdquo objectives The more unique and strikingthe choice the more memorable the program should be
The name needs to also convey the objectives of council being the
continuous improvement of municipal services
Examples from other cities include
PR ID E - an acronym used in Australia by one city meaning Promoting andRecognizing Individuals when Delivering ExcellenceSPRING - an acronym used in the Philippines meaning Simplifying PRocesses INGovernmentNI RANTARA - a name used in Bangalore India that means to continuouslyimproveSI P an acronym used in Papua New Guinea that means Service ImprovementProgramDO BETTER a name used in Australia to reflect the intentions of a business tocontinuously improve its performance
W h o d o e s t h i s t a s k
The CIB Steering committee should develop a choice of names but it islikely yoursquore council will approve the preferred name logo and theirapplication
How to P roceed
1 Agree a method to generate ideas for name choices logo colors and applicationCompetitionWorkshopBrainstormResearch
2 Conduct the agreed method and generate a list of names logos colors etc3 Critique the suggested names and vote on a preferred name4 Submit a preferred name and some alternatives to council for their approval
5 Seek councilrsquos formal endorsement for their choice of name6 Advise senior managers and staff of the name choice7 Have the Public information officer issue a press release that explains councilrsquos
policy on CIB and use of the chosen name
L in k CI B t o r e w a rd s a n d re co g n it i o n
I ns t i t u t iona l i zegt
Purpose
To develop and implement a reward and recognition system that will motivate servicemanagers and staff to seriously pursue Continuous Improvement (ldquoCIrdquo) in their service
W h y l i n k C I B t o r e w a r d s a n d r e c o g n it i o n
Continuous improvement may not be sustainable unless service staff ismotivated to pursue service efficiency and excellence Continuousimprovement programs require extra attention and effort and any changeprocess has risks of failure
There will be a natural reluctance to volunteer extra effort or to acceptadditional risks unless there are rewards and recognition to make thisworthwhile
There needs to be a policy and processes that reward managers and staff for their extra efforts and extra risk taking and their achievements inimproving their services
Recognition and reward options that may be considered include
Additional annual leave daysAdvancement promotionPublic recognitionFinancial bonusPaid educationPaid study leaveAdditional facilities or entitlements
Any reward and recognition process should be an integral part of thePersonal Performance Appraisal system
W h o d o e s t h i s t a s k
The Human Resources section should develop the rewards and recognitionpolicy and processes and have this endorsed by council
In some municipalities employee unions may need to be consulted and localawards or employee ldquocontractsrdquo may need to be modified to incorporate thispolicy
How to P roceed
1 Seek councilrsquos authorization to develop a proposal for an effective reward andrecognition policy and process
2 Develop the draft policy and a process concept for submission to council3 Seek union and staff representative bodies endorsement of the proposed policy
and process concepts4 Seek council endorsement of the proposed policy and process concept5 Advise all affected staff of the new policy and the process concepts6 Implement the new policy and develop the new processes7 Request Internal External Audit to report upon the correct use of the reward and
recognition policy and process and its effectiveness
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Estab l i sh a CI B l i b ra ry r esource
I ns t i t u t iona l i zegt
Purpose
To provide a supportive working environment and a source of knowledge to facilitatefuture CIB project teams so they perform to their maximum ability
Why es tab l i s h a C IB l i b ra r y r es ourc e
CIB project teams require support and facilities in the form of
Space to display the current status of all active CIB projectswith their planned and current status
Space to display CIB team members contact details andmethods of consulting with them on any CIB project relatedmatter
Space for the entire team to meet and discuss issues in theirproject
Space to display service flowcharts examples pictures andother materials generated from their project
Telephone and a private area from which they can telephonecustomers suppliers and staff to interview them on the projectservice
Computer equipment and access to the internet so they canresearch potential Benchmarking partners accessBenchmarking information prepare questionnaires processperformance information and prepare reports
Space to hold and display example information such asmunicipal plans and annual reports service charters service
offerings promotion material training materials CIBrecommendations CIB performance measures and best practiceperformance customer and supplier surveys and
Space and facilities to train CIB team members that have nothad the experience of participating in a CIB project
An example is the Cebu SPRING Room
W h o d o e s t h i s t a s k
The CIB Steering committee should authorize the establishment of the CIBLibrary resource center and the CIB Working group should carry out thenecessary tasks
The Facilitator will be able to provide expert assistance in respect of theCIB Library inventory and any IT equipment that is required
How to P roceed
1 Determine the needs of future CIB project teams2 Develop a concept plan for the CIB library resource3 Cost the CIB library concept plan4 Approve the concept plan and cost budget5 Implement the plan6 Promote the use of the CIB library to all CIB teams7 Monitor the CIB library utilization and the teamsrsquo satisfaction with the facility
Deve lop a se rv i ce l i s t i ng
I ns t i t u t iona l i zegt
Purpose
To prepare a listing of all municipal services and their current performance status sothat poor performing services can be identified prioritized and nominated for a CIBproject Generally a local government will deliver around 100 services and this numbershould provide adequate detail and focus for you to prioritize services for improvementAn example listing of services is provided
Why dev e lop a s er v i c e l is t i ng
Continuous improvement as a process needs to focus upon a group of actions or activities a product or a service
A service in the local government context is a group of activities thattogether satisfy a specific need of the community A service can be brokendown into sub-services so the CIB process can deal with specific issues andparts of the bigger service can be identified as priorities for improvement
For example ldquoWaterrdquo may be defined as a service but this can be brokendown into sub services such as
1 Water catchment2 Water storage3 Water treatment4 Water connection5 Water reticulation supply6 Water metering and billing7 Sewage billing8 Sewage collection9 Sewage treatment
10 Sewage disposal
Taking the above list of sub-services it may be the case in your citythat Water connect ion is not accessible to some parts of the communityand it may be this sub-service that needs to be improved In other citiesWater metering and billing may be a problem and in other cities Watercatchment may be an issue
It is best to collect service information at the top service level first then at
a later time collect information at the sub-service level
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Generally a local government will deliver around 100 services and thisnumber should provide adequate detail and focus for you to prioritizeservices for improvement
Information relating to a service that can be collected may include
1 Service name2 Description3 Sub-service break down4 Number of current customers or volume of output5 The number of potential customers currently denied access to the service6 The severity and frequency of incidents of poor quality of the service or
incidents of customers with related sickness or health problems7 The severity and frequency of incidents of poor timeliness of delivering the
outputs and in particular when the timeliness is so sever it equates to denial of service access
8 The number of potential customers denied access to the service because it isunaffordable for them and
9 The frequency and severity of customer complaints about the service
When you decide upon what information is to be collected please considerthe basis on which you will prioritize the services for improvement (seeIdentify pro-poor services as priorities) because the basis will requireinformation that is being collected at this point
W h o d o e s t h i s t a s k
The CIB Working group should undertake this task but it will requireparticipation and cooperation from all service managers
The service listing can also be developed by
The service managers independentlyA specific project team set up to do this taskThe facilitator orA consultant hired to do this task
How to P roceed
1 Agree on what defines a ldquoservicerdquo2 Agree upon the information that is to be recorded for each service and or sub-
service
3 Develop the data collection method and resourcesQuestionnaire to each Director managerStaff interviewManager workshopUse financial budget costs center as a base
4 Collect the service data5 Process the data into a spreadsheet or computer file6 Return the service listing to the responsible managers for validation7 Correct the service listing8 Implement a procedure to keep the service listing updated
I d e n t i f y p ro - p o o r se rv i ce s as p r i o r i t i e s
I ns t i t u t iona l i zegt
Purpose
To identify and prioritize pro-poor services for improvement using the CIB toolkit
Why i den t i f y p ro -p oor s er v i c es as p r i o r i t i es
A pro-poor service is a service that provides the minimum basic needs of acommunity in respect of
1 Water2 Waste collection3 Sewage and sanitation4 Electricity energy5 Education6 Medical and hospital7 Housing8 Communications9 Employment or sustenance
The m in imum bas ic ser v ice leve l p rov ides
1 Access by all members of the community that need it2 A Qua l i t y output (ie fault free) that is safe hygienic and does not risk the health
of the service user3 A Time ly output that does not inhibit service access4 Pricing that is a f fo rdab le and does not inhibit service access and5 Adequate customer sa t i s fac t i on
Should any of the above services have
1 Sections of the community denied access to the service2 Outputs that in some way may risk the health or well being of the customer3 Outputs that are not delivered in a timely manner and ultimately restrict access to
the service4 Prices that are unaffordable for some in the community and ultimately restricts
their access or5 Customers that are generally dissatisfied with the service
then that service should be identified as a priority for improvement
The grading of the service seriousness should be based upon
The number of potential customers currently denied access to the serviceThe severity and frequency of incidents of poor quality of the service or incidentsof customers with related sickness or health problemsThe severity and frequency of incidents of poor timeliness of delivering theoutputs and in particular when the timeliness is so sever it equates to denial of service accessThe number of potential customers denied access to the service because it isunaffordable for them andThe frequency and severity of customer complaints about the service
The grading should be evidenced by data that has been collected for eachservice (refer earlier task ldquoDevelop a service listingrdquo)
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W h o d o e s t h i s t a s k
The CIB Working group should complete this task however the finaldecision on whether or not a specific service should be improved using theCIB toolkit will remain with the CIB Steering committee (see Approve thisCIB project within the Organize phase)
How to P roceed
1 Obtain the Service listing prepared in the preceding task2 Agree upon the definition of a ldquopro-poor servicerdquo3 Identify pro-poor services that currently have inadequate performance4 Grade these services according to their seriousness
N o m i n a t e CI B p ro j e c t s
I ns t i t u t iona l i zegt
Purpose
To decide which service or components will be the subject of a CIB project and tostate the expectations for improvement from the project
W h y n o m i n a t e CI B p r o j e c t s
The CIB Service nomination is a formal process to clearly set out theexpectations of the Steering committee in respect of improvementsrequired for a particular service
The nomination information has four important elements
1 The service or service components that is to be improved2 The expectation for improvement or the objective3 The start and end dates and4 The CIB Project leader
The nominated service needs to be very specific Nominating the service
as ldquoPublic healthrdquo or ldquoEducationrdquo will not provide adequate informationwith which the project team can focus its attention A better specificationwill be ldquoEducating the community on public health issuesrdquo or ldquoFood vendorlicensingrdquo
The expectation for improvement should be specified in quantifiable termsif possible An example may be ldquoDecrease the number of reportable foodpoisoning incidents from food vendors by 20rdquo In this way we canobjectively measure the success or otherwise of the CIB project
The start and end dates for the project need to be set relative to thecapacity of the likely team members to commence and conclude theproject Seasonal demand other projects normal work capacity and publicholidays need to be considered
The project team leader should be nominated at this time because thereneeds to be one person that holds the accountability for progressing theproject The team leader has the responsibility for marshalling the team andcommencing the CIB project with the Organise phase
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but much of thework may be delegated to the CIB Working group
How to P roceed
1 Obtain the listing of pro-poor services identified as priorities for improvement2 Decide the objectives or the expectation for improvement3 Decide the approximate start and end date4 Decide the CIB Project team leader
5 Complete the CIB Service nomination form
M o n i t o r CI B p ro j e c t p ro g re ss
I ns t i t u t iona l i zegt
Purpose
To monitor the progress of all current CIB projects so that any delays difficulties orbarriers may be dealt with or instructions provided on how to maintain the projectrsquosschedule
W h y m o n i t o r CI B p r o j e c t p r o g r e ss
As each CIB project advances it is likely that some difficulties and delays willarise Many of these will be capably dealt with by the team leader butothers may need the support of the Steering committee
We refer to the most likely problems and issues as ldquoBarriersrdquo and these aredealt with in a separate page ldquoBarriers and how to overcome themrdquo
In the early years of a CIB pilot implementation there may only be ahandful of active projects at one time but as the initiative gathersmomentum and more projects are commenced it is conceivable that manyprojects will be active at once
In the Philippines a large regional city had approximately twenty CIBprojects running concurrently
When the number of active projects exceeds ten it is time to considerreviewing their status by exception
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Exception means that where a project is running according to its originalplan and the team leader has no issues or concerns then the SteeringCommittee does not look at that project in detail
On the other hand where a project is seriously late or has some issues ordifficulties that cannot be easily resolved or it seems the projectobjectives may not be achieved or the team leader is seeking assistancethen the Steering Committee should carefully review this project andprovide the necessary assistance
The approach should be that all projects team leaders provide a monthlystatus report these reports are summarized onto a summary list oneperson reviews this list and identifies those projects that requireCommittee review A set of ldquotraffic lightsrdquo is one method of flagging therequirement for review
W h o d o e s t h i s t a s k
The CIB Steering committee completes the monitoring using updatedproject status reports provided by each CIB project team leader
Each CIB project leader should provide a Project status report on amonthly basis (or more regularly if required)
Where the Steering committee monitors only the summary report byexception the facilitator or a member of the Working group will need tosummarize all of the projects and ldquoflagrdquo those requiring Steeringcommittee review
How to P roceed
1 Have ldquoReview project progressrdquo as a standing agenda item at the regular CIBSteering Committee meetings
2 Brief each CIB project manager on the requirement to provide a monthly projectprogress report
3 Receive and collate monthly CIB project progress reports
4 Summarize the projectsrsquo status on a Summary report
5 Review each project and flag those requiring SC attention
6 Review CIB projects by exception
7 Agree on the root cause of any project problems8 Decide upon a course of action9 Write up the minutes of the meeting and issue them to all members
10 Advise the CIB project leader of the required action
B ar r i e r s an d h o w t o o ve rco m e t h e m
I ns t i t u t iona l i zegt
Purpose
To identify Barriers to the successful implementation of your CIB initiative andimplement strategies to minimize them
W h y i d e n t if y B a r r i e r s a n d o v e r c om e t h e m
Based upon a survey held at a regional conference on improving municipalservices a work session discussed Barriers and how they may be overcome
The results of the work session showed the following Barriers to be the mostcommon and these would inhibit the implementation of improvements
Individual staff performance is not measuredStaff do not have a personal training program
Managers and staff are not remunerated according to their performanceBudget allocation and justification method is weakProvincial or Central Government hold the power of decision makingManagers are not rewarded or recognized for improving performancePeers do not adequately support managers when change programs falter
These are ldquofundamental barriersrdquo to change and need to be dealt with at thewhole of municipal organization level It is not effective to deal with theseat a service level or department level because this would raise inequalitybetween those staff involved and those not
The CIB toolkit can be applied to address your priority Barriers Theapproach should be to
1 Organ ize a team to look at the Barrier(s)2 Ana lyze the Barriers particularly in completing a staff (customer) survey
3 Benchmark how other municipalities have dealt with the same issue4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff and managers to
adapt
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but in collaborationwith internal departments responsible for Human resource managementStaff training Finance and the Council secretariat
How to P roceed
1 Identify local Barriers that will definitely inhibit the successful implementation of your CIB initiative (use the Assessment of Barriers to change tool )
2 Identify the priority Barriers (those you wish to minimize in the short term)3 Decide whether or not these priority Barriers can be dealt with collectively or
individually
4 Complete a CIB Project nomination(s) to deal with individual or collective priority
Barriers
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Flex ib i l i t y i n dec i s i on m ak ing
I ns t i t u t iona l i zegt
Purpose
To delegate responsibility and accountability to managers and staff so themunicipality can operate in a flexible and responsive manner to meet the needs of its
community
W h y p u r s u e f l e x i b il i t y i n d e ci s io n m a k i n g
During the course of assisting many local governments with ContinuousImprovement and Benchmarking it has become evident that manygovernments are constrained by the lack of documented policy andprocedures poor staff training and limited delegation of authority andaccountability
In many cases simple decisions are not taken by the staff officer dealingwith the issue because they are either unsure of the correct decision tomake or do not have the authority or are not prepared to take the risk of a decision
In the end the decision is moved up the hierarchy of management andinevitably ends up with the most senior manager who is overwhelmed bythe numerous requests being made
Decision making then stalls and the customer becomes dissatisfied
A better model for fast and flexible decision making is
Have the policies of the government clearly documented so allmanagers and staff know the major business rules of theirservice (these may be documented as service specificationsservice charters or government by-laws)
Have all business processes clearly documented so that all staff
know exactly how to deliver a service and in particular whatdecisions they must make in respect of exceptional events orcircumstances
Train all staff in the processes they personally deliver orconduct ensure they know exactly how the process shouldoperate and the manner or method of their decision making toaddress exceptional conditions
Delegate decision making to do so to the lowest level in theorganizational structure that is commensurate with good riskmanagement knowledge skills age intellectual capacity andmaturity
Provide authority to the staff to make their decisions based uponthe level of delegation determined above
Encourage staff to make decisions on their own without referralto their superior but assist them to do so during their earlyexperience and
Monitor staff decision making using performance metrics orinternal audit programs to ensure decisions are made within thepowers of delegation and decisions are made correctly
The objectives of this model are
Customer requests are dealt with in the minimum amount of time
Decisions are made by the staff member closest to the actual request ortransaction and who is most knowledgeable about the detail of thetransaction
Decisions are made correctly and
The municipality is not put at risk in respect of
FraudCorruptionLitigationFinancial loss orEmployee or customer accidents or injury
W h o d o e s t h i s t a s k
The Mayor Chief Commissioner or Chief Executive should undertake thistask
They may seek assistance from the CIB Working group or the HumanResources Branch of the organization
How to P roceed
1 Develop a model for flexible decision making2 Undertake an audit to determine the municipalityrsquos level of flexibilityresponsiveness delegation and accountability
3 Review the current legislation governing decision making powers and the degree of delegation that is possible
4 Develop a policy that requires flexible decision making underpinned withappropriate responsibility accountability and authority
5 Develop an implementation plan to deploy the above policy6 Implement the plan7 Repeat the audit to determine the improvement in the municipalityrsquos capacity for
flexibility and decision making
7292019 Continuous Improvement and Benchmarking Techniques
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Bu i l d up i n t e rna l CI B capac i t y
I ns t i t u t iona l i zegt
Purpose
To build internal capacity to conduct CIB projects quickly and effectively so that themunicipality can continuously improve its services efficiently and effectively
W h y b u i l d u p i n t e r n a l CI B c ap a ci t y
The capaci ty of an organization to Analyze a service identifyopportunities then implement those opportunities is often mistakenlyunderstood to be simply a set of analysis skills
In fact the capaci ty of an organization to improve includes
InformationSkills in analysis and innovationA culture of consultation and open communicationProject management skillsDocumented procedures and instructionsPublic information or public accountability andSupportive financial and performance monitoring systems
To ensure CIB projects are conducted in an efficient and effective mannernot only do the CIB teams need to have the technical skills to complete aCIB project but they must also operate within a supportive culture andstructure and have appropriate information methods and systemsavailable to them
Where the underlying capacity to change weakens or does not exist in thefirst place then corrective action or improvements need to be commencedso that CIB projects have a better chance of success
To deal with these capacity weaknesses you can apply the normal CIBtoolkit and address your priority weaknesses using a CIB project
The approach should be to
1 Organ ize a team to look at the Capacity weaknesses2 Ana lyze the weaknesses particularly in completing a customer survey3 Benchmark how other municipalities have dealt with the same weakness4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff managers
council and systems to adapt
The tool ldquoAssessment of current capacity to improverdquo is provided as anassessment framework or audit check list to facilitate your CIB Steeringcommittee to assess your capacity on a regular basis We suggestannually so that improvements or weaknesses can be monitored for theirchange
The above assessment tool can be altered to meet your own needs and isnot meant to be a prescriptive list
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task
H o w to p r o c e ed
1 Complete a regular assessment of the municipalityrsquos capacity to deliver CIB
projects (use the Assessment of Current Capacity to Improve tool)
2 Identify priority capacity gaps that need to be improved in the short term3 Decide whether or not each priority gap can be dealt with as a CIB project
4 Complete a CIB project nomination for those gaps that can be addressed as a CIB
project
7292019 Continuous Improvement and Benchmarking Techniques
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I n ve s t i g at e p ro b l e m s
Analyzegt
Purpose
To build the teams knowledge of underlying or root causes of service problems andidentify opportunities for improvement
Why i nv es t i ga te p rob lems
To identify improvement opportunities you must first understand theunderlying problems
By following the service process along and making a Process map youwill understand how the process works and note some improvementopportunities
The team can also use two tools to probe behind the obvious problemsand find out the underlying causes
Fishbone diagram
Why-Why diagram
Your team can then document what it sees are the most important rootcauses and opportunities for improvement and take them on to theproblem-solving phase - Innovate
W h o d o e s t h i s t a s k
CIB Pro jec t team m embers do th is in co l labora t ion w i th a sma l lse lect ion of staf f f rom the service area
How to P roceed
1 Complete the Training read the guide slideshow worked example and assessment
2 Plan several problem-investigation sessions with service staff3 Choose the root cause analysis tool - Fishbone or Why-Why - best suited to your
team and the service problem being investigated4 Conduct the analysis
5 Record the analysis on the Fishbone diagram or Why-Why diagram form depending
on which analysis you used6 Verify the analysis by having a review session later with service staff and by
checking on key data to confirm which root causes are most important7 Document your opportunities for improvement8 Thank the service staff for their participation and advise them on the projects
next tasks
T i m e
Complete by week 6
B e n ch ma r k
The purpose of the Benchmark phase is to provide the CI team with insightand an understanding of how other organizations not just municipalitiesdeliver their services of a similar nature and how they may have improvedtheir services over recent years
W h y B e n c h m a r k
This insight and understanding is important to the team as it progressestowards developing its recommendations on how to improve your servicesIt is very difficult to ldquocome up withrdquo innovative solutions to service issuesand many have tried a range of solutions so it is faster and more efficient
to take account of what other people have done and to consider theirexperiences in your local context and from that develop your ownrecommendations
Benchmarking therefore is the sharing and comparing of service deliveryprocesses service standards improvement solutions and the barriers thathave been encountered and how they have been overcome
Benchmarking can look at a range of service delivery issues including
1 How available the service is or what access the residents have to the service2 How affordable is the service and what prices are charged for the service3 Whether or not the service is subsidized by other governments or the private
sector4 How fast the service is delivered to the customer5 How efficient the service is delivered in other words what does it cost6 The Quality of the service in terms of faults hygiene environmental sustainability
and social responsibility7 How the service actually operates8 What computer applications are used for the service how IT is used9 What procedures or instructions are used to train and guide staff and
10 What legislation or policies exist to control the service
The Benchmarking phase involves five tasks
1 Identify what to Benchmark2 Research best practice providers3 Develop the Benchmarking approach4 Negotiate with Benchmark partners5 Compare with partners
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I d e n t if y w h a t t o b en c h m a r k
Benchmarkgt
Purpose
To identify what aspects of your service you wish to Benchmark
W h y i d e n t i f y i t e m s f o r B e n ch m a r k i n g
Benchmarking is a valuable technique to discover innovative ideas thathave been used by others
Ideas are hard to come by and even harder to test revise prove and putinto practical operation Therefore you need to focus your Benchmarkingefforts on the important items within a service to improve
Identifying what to Benchmark is an important first step because it helpsto focus your efforts on the most important issues to improve and notwaste time on those that may only return a lower benefit
Also Benchmarking partners often have limited time to participate in a
program therefore you need to make the most out of your Benchmarkingopportunities To do this it is important to identify the most importantissues that you need assistance with
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Review service performance processes issues problems and root causes andwhether or not the desired outcome is being achieved
3 List all the issues you wish to focus Benchmarking upon using the Topic selection
for benchmarking worksheet
4 Score then rank the issues list from most important to least important using theabove worksheet
5 Decide upon the most important topics you want to Benchmark
T i m e
Complete by week 7
Research b es t p rac t i ce p rov ide rs
Benchmarkgt
Purpose
To discover who is delivering a similar service that you believe is better thanthe service you are currently delivering
Why res earc h bes t p rac t i c e p rov ider s
Once you have decided what to Benchmark it is important to gain anunderstanding of who delivers this service in the best possible way
The best way may not necessarily be the same as your local contextnevertheless by looking at better service models you will gain anunderstanding of the possibilities and then at a later stage considerwhether or not you will adopt these features in your own context
For example for a service such as ldquoRoad maintenancerdquo there will be privatecontractors around the World that offer road maintenance as a service andyou may know of other government departments that also maintain similar
infrastructure such as the Department of Aviation maintaining aircraftrunways communications systems accounting systems etc
Some possible Best Practice examples are
Service Possible Best Practice providers
Public health services Makati City Philippines
Medical clinics Cebu Philippines
Parks and gardens maintenance Kandy Colombo
Street vendors Kuantan Malaysia
Home and Community Careprograms
Australian Federal Government
Public toilets Bangalore India
Customer service reception Local Bank Insurance company
Cash receipting and transactionprocessing
5 Star hotel retail shop airline office Utilityoffice Post office
Metering service consumption andbilling customers
Mobile telephony service providers Rank XeroxCredit card providers
Issuing property tax notices andcollecting revenue
Vehicle registration within Transport Dept
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Discuss the topics considered for Benchmarking3 Brainstorm research potential Best Practice providers in your own city state
country World4 Identify a shortlist and investigate more closely how they deliver their service by
using the Benchmarking partner assessment scoresheet
5 Identify those potential Best Practice providers you wish to approach fornegotiation
7292019 Continuous Improvement and Benchmarking Techniques
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D e vel o p t h e B e n ch m a rk i n g a p p ro a ch
Benchmarkgt
Purpose
To decide the specific Benchmarking approach to be taken considering theBenchmarking topic and the potential Benchmarking partners
W h y d e v e lo p a b e n c h m a r k i n g a p p r o a ch
There are a number of different methods to Benchmark your services withyour Benchmarking partners This task is about deciding on the bestmethod to conduct the benchmarking exercise
The ldquoBest methodrdquo will be
Quick and easyFully effective and provide you with valuable and useful informationEconomical to conduct without the need to incur large expensesBeneficial to your benchmarking partners as well as to youInteresting and enjoyable to carry out
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Score your Benchmarking study needs using the Benchmarking study needs matrix
3 Choose the best approach for the Benchmarking by comparing your needs with
the Benchmarking model matrix best fit tool
4 Develop an initial Benchmarking study plan using the Benchmarking plan worksheet
5 Document the agreed approach and confirm potential Benchmarking partners
T i m e
Complete by week 7
N e g o t i at e w i t h B en ch m a rk i n g p a r t n e rs
Benchmarkgt
Purpose
To negotiate with a selected number of potential Benchmarking partners toseek their participation in a Benchmarking study of a specified service using
a specified approach
W h y n e g o t i a t e w i t h B e n ch m a r k i n g p a r t n e r s
You need to negotiate with potential partners so that each party knows whatis expected and agrees to the approach you wish to take
A potential Benchmarking partner will have a number of questions toconsider including for example
What benefit would there be in getting involvedWhat information forms or documents could I use to improve my own processesDo I have the people or time to devote to thisWhat will it cost me to get involvedWhat is the process what would I be required to do
How difficult will it be to collect performance informationWill I be giving away classified information and will it be used for any otherpurpose
Your role when approaching a potential partner is to be ready to answerthese questions You must explain very clearly the Benchmarking approachthat you have chosen and how the Benchmarking partners will participate inthis approach
1 Complete the Training module read the guide slideshow and assessment
2 Agree on the organisations to target for negotiation3 Identify who is the best person to talk to and write to them introducing the
Benchmarking opportunity and seeking an initial meeting4 Prepare the Benchmarking information package5 Meet with the potential partner outline the approach present the Benchmarking
package and answer any questions they may have
6 Modify your Benchmarking approach to accommodate their concerns or issues7 Prepare the Benchmarking partners letter of agreement and Benchmarking code of
conduct
T i m e
Complete by week 7
7292019 Continuous Improvement and Benchmarking Techniques
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Co m p a re w i t h p a r t n e rs
Benchmarkgt
Purpose
To discover how your Benchmarking partners deliver their service andwhat service performance they are achieving
W h y c o m p a r e w i t h p a r t n e r s
To find out how your service performs compared to theirs to identifyimprovement ideas
Benchmarking with partners provides you with insight on how others
Set service standardsMeasure service performanceAcquire service inputsDeliver a serviceOvercome service problemsMonitor service outputs and outcomesManage their service
A good example occurred in Melbourne Australia where a number of localgovernments benchmarked their diversified fleet operations Theycompared servicing and operating costs for their respective fleets andfound that one fleet operator had lower operating and repair costs than theothers
By investigating further they discovered the lower costs were due to usingone supplier as the source for all spare parts and consumables and thatsupplier had a lower pricing structure compared to the original equipmentmanufacturers
The other fleet operators dealt with the original equipment supplier butupon realizing that the same parts could be sourced from an independentsupplier they changed their source of supply with resulting lower costs
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Hold the first meeting to confirm the Benchmarking objectives approach tasksschedule and participants
3 Update the Benchmarking plan4 Undertake the steps agreed to in the Benchmarking plan
T i m e
Complete by week 10
I n n o v a t e
The Innovate phase is the point at which you take all of your hard workfrom Analysis and Benchmarking and develop your own ideas andrecommendations on how to improve your service
I ssu e s co n cern i n g i n n o va t i o n
There are a number of issues that you must understand before youcommence your recommendations They are
To have a recommendation accepted and endorsed by management and councilthe recommendation must be affordable politically acceptable clearly benefit the
customer and practical to implementWith regard to ldquoaffordabilityrdquo it is not always the case that your municipality is theonly source of funds to pay for a service There are many options including askingthe customer to pay a fee obtaining private sector sponsorship and obtainingCentral Government support In most cases if you think hard enough about how tofund a new service you will find an external funding source Therefore do notassume at this point that thr recommendation is unaffordableWhen a CI project team is made up of a mix of staff outside of the service deliveryunit there may be reluctance from the service manager to accept yourrecommendations To get the service manager to be supportive of therecommendations and to implement them you will need to ldquosellrdquo yourrecommendations and convince the service manager that it will benefit them asmuch as the customer The task of ldquosellingrdquo your recommendations to the servicestaff can be difficult and time consuming so donrsquot underestimate the effort this willtake Make a determined effort to involve the service manager in this phase andseek their endorsement and support of the recommendations andThe recommendations implemented in the first instance may not work perfectly be
flexible in the acceptance rate or take up rate of your recommendations andaccept constructive criticism in the short term and be prepared to adapt
The Innovate phase involves four tasks
1 Identify preferred solutions2 Recommend improvements3 Secure funding4 Approve CIB Implementation
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I d e n t i f y p re f e r re d so l u t i o n s
I n n o v a t e gt
Purpose
To select the best opportunities for improvement
Why i den t i f y p re fe r r ed s o lu t i ons
You may find many opportunities from your Benchmarking study but youneed to identify the ones that will achieve the greatest benefit
Criteria to use to judge the various opportunities are
It will clearly improve the service to our residents in terms of timeliness qualityaccess affordability and or their satisfactionIt is affordable and within the financial capacity of our municipalityIt can be implemented quicklyIt is technically feasible with our current technology or we can acquire thetechnology to implement the changeIt will be easy for our employees to adapt to the change
Assess opportunities and rank them using the above criteria The oneswith the highest score should be those worth pursuing in the immediatefuture
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 List all of the most important opportunities using the Advance a solution worksheet
3 Develop solution strategies4 Score the solutions and rank them from highest to lowest5 Review the solutions for illogical results6 Agree the preferred solutions
T i m e
Complete by week 11
R e co m m e n d i m p ro ve m e n t s
I n n o v a t e gt
Purpose
To present your findings and recommendations for improvement to yourSteering committee for their endorsement
W h y r e c om m e n d i m p r o v e m e n t s
Solutions can sometimes require significant investment so it is importantthat proposed solutions be approved by the Steering Committee beforemoving on to the next phase
To maximise the chances of the Steering Committee approving your workyou need to present a well thought out report that helps the reader clearlyunderstand your thinking and analysis
Two tools are useful here
Impact Assessment
Barrier Analysis
Your team can then present its case in a clear and easy to understandformat which will enhance the chances of approval
How to P roceed
1 Complete the Training read the guide slideshow and do the assessment
2 Agree the purpose of the report
3 Agree on the report index using the Report template
4 Collate the preferred solutions
5 Develop an implementation plan using the Implementation plan worksheet
6 Estimate the implementation costs and benefits using the Cost budget worksheet
7 Complete an Impact Assessment using the Impact assessment worksheet
8 Complete a Barrier analysis using the Barrier analysis worksheet
9 Draft the report using the Report template10 Quality check the draft report11 Present the report to the Steering Committee
T i m e
Complete by week 11
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Secure fund ing
I n n o v a t e gt
Purpose
To secure the funding necessary to pay for the proposed improvements
W h y s e c u r e f u n d i n g
Most service improvements will require some additional funding to pay forimmediate changes such as new facilities new equipment and newsupplies
Ongoing costs may also increase to pay for the improved service to morecustomers
Funding may come from many sources such as private sector sponsorsdevelopment agencies NGOs state and federal governments financehouses and from internally being the local government itself
To secure new funding from any of these sources you will need to present
a proposal that outlines your funding requirements plus how the funderwill benefit from the arrangement
It is unlikely that a funder will provide new funds for an improvedmunicipal service unless they are satisfied that
The improved service is a real requirement of the communityThe improved service can be implemented with the funds requestedThe local government has the capacity and skills to implement the new serviceThere will be a benefit to the funder in terms of recognition or exposure andThe municipality has the financial capacity to fund the service over the longerterm and to repay any related loans
This task will address these issues by preparing the appropriate documentsfor presentation to the identified funding sources
W h o d o e s t h i s t a s k
CIB Project team members do this in collaboration with the FinanceDepartment of your municipality
H o w to p r o c e ed
1 Complete the Training read the guide slideshow and assessment
2 Develop a cash flow forecast you may use the Cash flow template as an example
3 Prepare a financing proposal4 Seek an interview and negotiate the funding arrangements5 Document the funding agreement6 Update the implementation plan
T i m e
Complete by week 12
A p p ro ve CI B I m p l e m e n t a t i o n
I n n o v a t e gt
Purpose
To seek final approval from your Council to move ahead with the implementation of thenew or improved service
W h y a p p r o v e t h e C I B i m p l e m e n t a t i o n
Where the proposed improvements are significant or may affect manyresidents or require substantial funding it is likely that your Council willrequire notice of the proposal and will expect to have some input
You may also have limited authority to approve borrowings or spend moneyon capital items
Generally approval will be required from Council to advance theimplementation of a significant change to any service or infrastructure asset
Council will require all the information necessary for it to make a thorough
consideration of the costs and benefits risks and assumptions and the longterm sustainability of the service and the required funding for it
For this to happen the CIB Project team will need to firstly prepare a formalproposal and will likely follow this with an amended proposal setting outclearly how each of the Councillors objections or concerns have beenaddressed
W h o d o e s t h i s t a s k
The CIB Project team members complete this task with assistance from the Councilsecretary
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Put your proposal on Councilrsquos agenda
3 Consider their likely objections using the Council members and their likely objections
worksheet
4 Prepare your proposal5 Issue your proposal to Council members
6 Amend your proposal to accommodate Council changes using the Council members
amendments worksheet
7 Seek Councilrsquos endorsement
T i m e
Complete by week 12
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I m p l e m e n t
The Implementation phase of a CI project is where you put your recommendationsinto action The CI project team may carry out the implementation work but if theservice is a large service such as solid waste collection then a ldquoChange teamrdquo thatis made up of supervisors and staff from within the service unit may carry out theimplementation tasks
I s su e s w i t h t h e i m p l e m e n ta t i o n
People have a natural reluctance to change the way they are used to andto take on additional risks that a change may not work well that mightreflect on their own capabilities
There are a number of potential issues and difficulties that you shouldconsider before you commence the Implementation phase they are
There will be a natural reluctance to change so to counter this reluctance youneed to get the service staff involved very early in the discussions about how theimplementation will be planned and executedTo get service staff committed to the planned changes they will need theopportunity to put forward their own views on implementation difficulties and thepossible increase in their work load in the short term involve them in the earlydiscussions and acknowledge their concernsNo change program is implemented smoothly and without problems explain tothe service staff that we will encounter problems and failures but also that wehave the skills and the determination to overcome these short term issues and
we will succeed in improving our serviceImplementing a change program can be complex with many actions takingplace at once and many people involved Some actions may be dependant uponothers and some actions may be critical to the success of the program To keepall of these actions under control and to ensure each person understands theirrole and responsibilities an Implementation plan is essential The plan needs tospell out the tasks required the deliverables or outputs when they need to bedelivered and who is responsible for themImplementing change requires staff to be trained in the new process and to begiven adequate information so that they understand what they need to dodifferently A quick verbal instruction is definitely insufficient and staff should beprovided with written instructions diagrams thorough training a chance topractice their new procedures acknowledgement they are doing the new job wellor constructive criticism delivered in a positive manner Reprimands and opencriticism is definitely to be avoidedCustomers as well as service staff may need to be trained in the way they usethe service issues of paying a fee hygiene completing documentation correctly
and taking on some additional responsibilities may all play a part in the newservice
At the end of the implementation involved staff should be clearly recognized fortheir hard work and dedication to the new service this is their reward and they willbe more satisfied with their careers in your municipalityLastly the media plays a large part in communicating with the customers (thismay assist you in training the customer) and externalizing the benefits of the newservice (this may assist council in their new elections and make the tax payershappy with their financial support for pro-poor services) so it is best to keep themedia updated with your progress and to seek their support by them reporting thepositive improvements you have made in your service delivery
The Implement phase involves the following eight tasks
1 Build the implementation team2 Involve managers and staff 3 Plan the change program4 Document service standards and procedures5 Deploy procedures and train staff 6 Train customers and suppliers7 Recognize and reward success8 Update the media
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B u i ld t h e i m p l e m e n t a t i o n t e a m
Purpose
To build an implementation team that has the skills knowledge and capacity to carryout the implementation tasks according to the schedule
W h y b u i l d a n i m p l e m e n t a t i o n t e am
An implementation team will be required
1 Where an improved service covers a large territory or2 there are many tasks to be completed in a short period of time or3 the current CIB Project team does not have the capacity or skills to implement
the new or changed service
Team membership will depend on the implementation tasks and the skillsneeded to carry them out successfully
The team members need to be selected and approved and they needtraining and support to carry out their tasks correctly
With a good Implementation team the new service should be a success
Some Implementation tasks that may run concurrently are
Amendments to computer programsEducating the community on the service changeTraining service delivery staffPrinting service brochures forms documentsInstalling new utilities and services such as power water gas sewageDocumenting new proceduresMaking changes or upgrades to infrastructure such as counters yards depotsbuildings schools gates meters offices reception areas doors etc
In addition to the above list these Implementation tasks may also behappening concurrently in different and disbursed locations
Therefore it is likely that you will need an Implementation team tosupervise and manage all of these tasks
W h o d o e s t h i s t a s k
CIB Project team members do this in collaboration with the managers of theprospective Implementation team members
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Agree the Implementation strategy3 Select the team members4 Brief the team on the Implementation5 Consider the teamrsquos requests6 Provide team members with individual plans and documents7 Monitor team progress and support the Implementation
I n vo l ve m a n a g e rs a n d s t a f f
I m p l e m e n t gt
Purpose
To raise the awareness and knowledge of all affected managers and staff so they willsupport the Implementation
Why i nv o l v e m anagers and s ta f f
When people understand why a new service is being implemented and howit directly affects them they will be more comfortable with theImplementation process and will not resist the change as much
W h o d o e s t h i s t a s k
CIB Project team members will do this task but in collaboration with thesenior managers of the service or section
It is important that the senior management team be seen to support the
changes If the change is significant a senior management meeting chairedby the Mayor or Commissioner may be preferred
How to P roceed
1 Determine the service staff that needs to be briefed on the Implementation2 Prepare the briefing materials3 Organize venues questionnaires input forms presentation materials facilities
and presenters4 Promote the briefing event and issue invitations to staff5 Hold the briefing event and seek staff inputs6 Collate and consider all staff inputs7 Amend the Implementation plan if necessary
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Plan the change p rog ram
I m p l e m e n t gt
Purpose
To develop a detailed plan of tasks and their timing so the Implementation isthorough and concludes according to the overall schedule accepted by Council
W h y p l a n t h e c h a n g e p r o g r a m
In some cases the Implementation plan that has been prepared to-datehas been to satisfy the feasibility and affordability question Organizing anImplementation team will also require an Implementation strategy andsome planning information
However these plans may not be in sufficient detail that will provideadequate information to the team members so they can complete the taskand deliver the outputs according to the needs of the new service
Additional information will likely be needed and may include
Defining lower level tasks and specific outputsExample outputsSketches or plans of a changed facilityRough outline of a new form or documentRough flowchart of a new computer programPhotographs of a similar installation orA map showing the boundaries of the project
The level of detail should be equal to the degree of management andmonitoring that is necessary to minimize the risk of a task being faulty orlate and the degree of direction necessary to ensure the task is completedproperly
W h o d o e s t h i s t a s k
Where a new service is being implemented concurrently in many areasthe CIB Project team should plan a Change program
Where there is some latitude or decision making at the local level theplanning should be done by the Implementation team at the local level
How to P roceed
1 Determine whether or not a Change program needs to be defined at the locallevel or the central level
2 Assign responsibility to develop the Change program3 Develop the Change programs (detailed implementation plan)4 Verify that all Change programs are consistent with the overall Implementation
plan finish dates estimated resources and costs5 Approve the detailed Change programs6 Encode the Change programs with a Version control and or approval date and
the name of the approver
Document se rv i ce s tandard s andprocedures
I m p l e m e n t gt
Purpose
To document the service standards and operating procedures of the improved serviceso that service staff and customers have a consistent understanding of how the servicewill operate and what performance level is expected
Why doc um ent s er v i c e standards and p r oc edures
The documentation of Service standards will establish a consistentunderstanding between customers and service staff on exactly how theservice will operate and what performance standards are expected
The Service standards should clearly document
A description of the serviceWhere the service is obtained fromWhat time the service is available
How the customer accesses the serviceWhat inputs the customer needs to makePrice of the serviceThe performance of the service
Speed of deliveryQuality of the deliverablesLevel of customer satisfactionLevel of access
What to do in case the service fails or the customer wishes to lodge a complaintConfidentiality of the service informationDependence upon other providers or utilities that Council cannot be heldaccountable for should a disruption occur with their services (electricity watersupply etc)
The service procedure should be in sufficient detail that any Council staff member can deliver the service process by referring to the serviceprocedure The procedure should explain
What the input trigger point is to commence the procedureWhen should the procedure be commencedWhat specific actions are requiredWhat forms or computer programs to useWhat outputs are createdWhat approval levels are requiredWhere the outputs are deliveredWhat to do if an exception occurs andThe overall timing of the individual tasks
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W h o d o e s t h i s t a s k
For a small change to a process that is consistent across the whole of Council the CIB Project team can complete this task
Where the improved service is large and must be delivered in a consistentmanner across the whole of Council the service specification can bedrafted by the CIB Project team and then it should be approved by theCouncil
Where the new service and procedure is unique to an area then the localImplementation team should document the Service standards andprocedures in collaboration with the local service manager and their staff
How to P roceed
Define the service standards
1 Obtain and review your Councilrsquos standards for documenting Service standardsand operating procedures
2 If the above is not available then define how Service standards are to bedocumented and version controlled in your Council
3 Define the performance standards for the service in respect ofTimeliness
QualityCustomer service and satisfactionAccess
4 Define the other components of the Service standard5 Develop a publication and distribution strategy
Publication format and medium options areService brochureCouncil internet siteCouncil Service directoryService posterSign board etc
Distribution options areAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Publish and distribute the Service standards in the agreed format
Define the operating procedures
7 Obtain and review your Councilrsquos standards for documenting operatingprocedures
8 If the above is not available then define how procedures are to be documentedand version controlled in your Council
9 Process map the improved service (how it will operate)10 Agree the process map with the service manager11 Develop a publication and distribution strategy
Publication format and medium optionsProcedure manualLoose leaf paper pagesCardsIntranet siteElectronic document on a central server
Distribution options
All managers in the CityAll employees in the CityAll service staff involved in the procedureOn a request basisAnybody using the Intranet or Internet
12 Document the service procedure using the agreed format and medium13 Approve the new procedure and register it in the Procedure index (or version
control)
D e p lo y p ro ce d u re s a n d t r a i n s t a f f
I m p l e m e n t gt
Purpose
To provide information and direction to all service staff so they can deliver the improvedservice according to the improved design and achieve the expected serviceperformance targets
Why dep loy p roc edures and t r a i n s t a f f
Service staff will need very clear direction on what procedure is to befollowed in the delivery of an improved service
Service procedures are often written and forgotten held in a filing cabinetor in some managerrsquos office Very often the operating procedures are out of date not distributed to relevant staff have pages missing are out of dateand are not version controlled
In these circumstances it is little wonder that service staff inherit a processfrom their predecessor invent their own process evolve the process overtime to meet changing needs and eventually have a process that is uniquecomplex and inefficient
Operating procedures need to be
Quickly accessible to all staff delivering the serviceUp-to-date and complete and
Clear and understandable to the service operator
Operating procedures can be distributed to relevant staff using
Paper based manuals with version control and serial number controlIndividual pages that can be inserted into a book or manualIndividual ldquocardsrdquo that can be filed in a ldquocard boxrdquo for quick accessIntranet site using an electronic index or find function to each pageAn electronic ldquomanualrdquo located on a local area network incorporating an electronicindex or find feature (eg MS Word document with a table of contents)
In addition to deploying the operating procedures to all relevant staff it isimportant that staff are trained in the new procedure and have theopportunity to practice the procedure experiment with exception conditionsrole play a difficult customer or transaction and contribute to the furtherrefinement of the procedure
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Training on the procedure can be delivered face to face using a videotraining ldquotaperdquo using a workshop with service staff or a formal class roomenvironment
Training can be scheduled
Whenever the process changesOn an regular cyclical basis covering both changes and existing proceduresFor new staff or staff re-assigned to a new position processOn a request basis orIn response to an unsatisfactory result from an internal audit program
At all times staff should feel confident that they are performing their workaccording to the designed process and within their level of authority
Should they feel unsure of any aspect of the process or authority theyshould have access to the operating procedures for personal referenceand to training and support should the procedure prove inadequate
W h o d o e s t h i s t a s k
The service manager responsible for the service staff should deploy theoperating procedures and train their staff because it is essential that theservice manager be in control of their service and take ownership of it
If however staff training is a significant step within the Implementationthe service manager should seek assistance from the Councilrsquos internaltraining resource or an external trainer the CIB Project team or theImplementation team whichever is the most appropriate
How to P roceed
1 Nominate the staff that requires training in the new procedure2 Decide who will deliver the training and when3 Decide upon the training medium and approach
Face to face trainingVideo showWorkshopTeachPractice
ExperimentRole playProgressive or all at once
4 Develop the training materialsOperating proceduresCase studiesRole playsPractice transactions etc
5 Publish all the required material for distribution to the staff6 Organize a training venue facilities and computer access if required7 Deliver the training8 Seek staff feed back on operational difficulties or training deficiencies9 Re-dress operational difficulties or breach in the procedure
10 Update staff records to reflect their training and new skills
Tra in cus tom ers and supp l i e rs
I m p l e m e n t gt
Purpose
To raise the understanding of customers and suppliers on how the improved service isto operate and what specific actions are required from them to ensure service
performance can be achieved as specified
Why t r a i n c ustom ers and s upp l i e r s
In all municipal services there are customers service staff and suppliers(both internal and external) and each of these groups of people will have aninfluence on how the service operates
Customers often provide inputs such as information documentsapplications and requests and should the Quality of any of these inputs bepoor then the service will not operate smoothly and performance will suffer
Likewise with suppliers if they supply poor Quality inputs such asconsumables computer services constructions and contracted services then
the service will not operate as planned and again performance will suffer
It is essential therefore that customers service staff and suppliers are ldquotrainedrdquo in how to work the service so that good performance is achieved
We have already addressed service staff training in the previous task sothis task will focus upon customers and suppliers
Often customers are not trained in how to use a service and they obtainthis knowledge through making mistakes and being corrected throughmany visits to achieve what should have been achieved within one visit andthe resubmission of documents to correct earlier mistakes
Initial weaknesses in the knowledge can be overcome in time with serviceexperience but this does not resolve the inefficiencies that are created by
the first time customer or the infrequent customer
You can see how well the airlines train us as customers to ensure we checkinto the airport one hour before departure have our ticket and passport withus and only bring a limited amount of baggage All of this information issent to every passenger no matter how frequently they fly Imagine theairport chaos is passengers arrived late did not have their ticket or passportavailable and brought too much baggage
Similarly with a municipal service customers need to have knowledge of
Where to access a municipal serviceWhat actions the customer needs to take to access the serviceWhat information needs to be suppliedWhat lead time is required to access the service andHow much the service will cost
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Much of this information will be contained in the Service charterstandards but often this information is not provided to the customerunless it is requested or after commencement of the service
Customer training is necessary for the customer to make efficient quickand painless access to the service
Customers do not need training in all of the detail of the service but theydo need to be aware of the essential issues or be able to find out about
the essential issues prior to accessing the service for the first time
Training can be delivered through a number of mediums such as
1 Internet access to the municipal web site that provides basic instructions2 Service directory books published and provided to every household3 A public reception counter located in strategic locations where customers often
frequent (eg shopping centers business districts etc)4 A telephone hot line that will provide basic verbal advice5 ldquoAdvertisementsrdquo in news papers and other printed medium6 ldquoAdvertisementsrdquo on television or radio7 A service brochure that can be mailed to the customer upon request or attached
to another document that has some association with the changed service
Medium examples are
1 How to lodge a building application and downloadable application forms allavailable from the City Internet site
2 A service directory setting out the service description contact telephonenumbers and basic instructions on how to access the service
3 A ldquoCity Shoprdquo located inside a shopping mall that looks like a retail shop andprovides basic information about Council services
4 A telephone hot line number such as 7777777 that connects the customer tothe Seven Seas Municipal Council Help desk
5 One page advertisements that illustrate the new one-way street map to assistdrives to navigate around the city on the new one-way street design
6 One minute advertisement on television that illustrates how a responsible drivershould obey parking limitations in the City business district and what fines willbe incurred should they over stay the time limit and
7 A service flyer brochure that explains how to use a ldquoLoading zonerdquo in the centralbusiness district that is mailed to the vehicle owner with the vehicle registrationrenewal advice
W h o
The Service manager in collaboration with the Municipal Public InformationOfficer should complete this task
This task may also be assigned to an external professional advertisingagency that has dealt with publicity for other government services
How
1 Define the customer and supplier categories that require training2 Define the training needs or the change in customer supplier behavior that is
required3 Determine the best training medium to be used to reach these customers and to
achieve knowledge retention
4 Negotiate with participating parties such as TV stations other agencies for theirsupport
5 Agree upon a training schedule6 Develop the training materials that meet the needs and fit with the chosen medium
and participating agencies7 Deliver the training as scheduled8 Measure the learning and behavior change9 Assess the learning and behavior change and schedule further training as required
Recogn ize and rew ard success
I m p l e m e n t gt
Purpose
To Recognize and reward service staff the Implementation team customers andsuppliers for their contribution to the successful implementation of the improvedservice
Why rec ogn i z e and r ew ard s uc c es s
Everyone enjoys and appreciates recognition and reward for theircontribution to a successful project or improved service
By recognizing peoplersquos contribution they will be more satisfied with theirinvolvement and will support your municipality in the future with furtherservice improvements
Recognition is not costly and can take many forms such as
Letter of thanks addressed to the individual and signed by a senior officer (egMayor or Commissioner)Public ceremony where individuals are presented and issued a certificate of appreciation (special event or at the Council meeting)Newspaper advertisement or public posters naming individuals or groups (includingthe customers and suppliers) that have contributed to the project and thankingthem for their contributionsTV broadcast of a site visit by the Mayor where the Mayor publicly describes theimproved service and names the groups of staff that have contributedPoster showing team members displayed in the municipal reception hall andMeet with the Mayor Councilors or Commissioner and describe the team membersrsquo experiences and achievements with the project
Rewards in the form of bene f i t s may be also considered but in manycultures this is not used The benefits may include
Once off financial bonusAdditional holiday entitlementsAdditional education days andor cost subsidy entitlementsBenchmarking visit to a neighboring city or countryElevation in rank or status with a commensurate salary increaseIssue a gift certificate that offers admittance to a relevant event or purchasingpower at a retailer of related equipment or consumablesIssue a physical gift such as a pen office equipment office computer referencebook or relevant equipmentRenewal of an office vehicle or upgrading of an office vehicle andExtended usage of an office vehicle
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W h o d o e s t h i s t a s k
The CIB Steering Committee should decide upon the reward andrecognition events and benefits
The CIB Project leader may be asked for their input
This may also need to be done in collaboration with the Human ResourceDepartment within the municipality and or the senior politicians such as
the Mayor
How to P roceed
1 Decide upon the event or results that define the end of the Implementation2 Measure the degree of success the Implementation has achieved3 Define the people or groups that should be recognized for their contributions4 Decide upon specific individuals or staff groups that should be offered benefits5 Decide upon the method and timing of the recognition6 Decide upon the timing form and value of the benefits7 Conduct the recognition events8 Issue the benefits to individuals9 Seek independent views on the degree of satisfaction with the celebration events
and reward benefits and note any dissatisfaction for future reference
U p d at e t h e m e d i a
I m p l e m e n t gt
Purpose
To provide information and evidence to the media with the expectation the media willpositively report upon the achievements of the municipality in itrsquos serviceimprovements
W h y u p d a t e t h e m e d i a
Service improvements need political support to initiate them and approvetheir funding
That support will come from elected politicians that have a strong mandateto improve municipal services
That mandate will come from the electorate by them electing politiciansbased upon their performance That performance can only be known frompersonal experience and constructive reporting in the media
Therefore to sustain a continuous improvement process and develop thisinto a culture of the municipality the media must positively report all of the improvement achievements made by the city and give credit to thepoliticians staff and suppliers that have contributed to that improvement
With this reporting the electorate will develop confidence in their currentcouncilors and re-elect them based upon their positive performance Thecouncilors in turn will likely support on-going service improvements andpromote the CIB process amongst their peers
Reporting CIB achievements to the media is critical to the development asustainable CIB culture in your municipality
W h o
The Public Information Officer (or similar) will complete this task
It is likely that your senior managers or your Mayor will be interviewed andquoted in the media on specific improvement projects
The progressive collection of evidential material may be delegated to one of the Implementation team members as a specific task
How to P roceed
1 Maintain a record of all current and completed CIB projects2 For each CIB Implementation progressively build up evidential material on the
success and outcomes of CIB projects as they progress with their implementation
Customer interviews (Video and recorded)Supplier interviewsService staff interviewsPhotographs of changes (Video and still)Key Performance Measure trends (use independent data collection)Progress reports to the Steering Committee
3 Decide upon a media release strategy when how and who to4 Develop media release documents consistent with the media strategy5 Include customer interviews6 Include photographs Include KPI trend data7 Release the above information to the media8 Coordinate media interviews with senior managers and the Mayor or councilors as
requested9 Monitor media reports and validate their accuracy
10 Correct any inaccurate or misleading media reports11 Report to the Steering Committee (or Council) on the extent of media coverage in
respect of your CIB projects
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Susta in
The Sustain phase of a CI project is where all of the changes that havebeen successfully implemented during the Implementation phase are nowput firmly in place and the new service delivery becomes the normal way
I ssues conce rn ing sus ta in ing the changed
process
There are a number of issues to be considered
The original recommendations and the changes that were implemented may notin fact be ideal and through the imperfect design and decision process you mayhave made some assumptions about the service or the way in which thecustomer users the service that have now proved to be untrueIt is important therefore that you seek the opinions of your customers and staff on how they see the new service operating and whether or not there are anyflaws in the service or if with a small amount of additional effort the servicecould be improved yet furtherOften the management team and service staff will assume that with the deliveryof a ldquogoodrdquo service then the service objectives will be achieved for example if we deliver excellent education so that children and young adults will achieveemployment the assumption is therefore that with a good education you will geta job we will never know this unless we measure whether or not school leaversactually are employedWhen an imperfect service results and you can see weaknesses in the outputs of the outcome is not being achieved then this is the time to make the minorcorrections to make the service better as was your objective in the first placeOften the CI project team and the Implementation team will simply accept theminor failings of the changes and are reluctant to make that extra bit of effortto achieve the original goals ndash maybe they are tired and exhausted from all of the previous effort ndash donrsquot give up make those final adjustments and you will
end up with the results you long forAs the new service is delivered it is important that it receives appropriatefunding in the future so that the service standard does not deteriorate To dothis the budget assumptions regarding output costs volume of outputs deliveredforecast demand levels and demand dampening strategies all need to be inputto the budget considerationsYou owe it to the customer a clear indication of the service standards you arepromising to deliver including response times Quality customer satisfactionfee levels and access This promise can be expressed in a ldquoService charterrdquo or ldquoService descriptionrdquo and once issued you will be under an obligation to fulfillyour promiseTo ensure that the new service and its service processes are delivered into thefuture you should be monitoring the key performance indicators for this serviceto ensure that the standards are achieved but also you should look at theprocesses to ensure they are being complied with Most municipalities use anInternal Audit resource to verify these items and the Auditor reports to thecouncil with their findings and
Finally once you are happy that the service is normalized and is operating in asustainable manner it is time to celebrate your success
The sustain phase of a CI project involves the following six tasks
1 Accept feed back on new procedures2 Measure on going performance3 Adjust to counter poor performance4 Update budget assumptions5 Update the service standards6 Audit compliance
Gather feed back
Susta ingt
Purpose
To receive constructive feedback on the improved service or changed process fromcustomers suppliers and service staff so that any initial problems are resolved andexpected improvements are fully realized
W h y g a t h e r f e ed b a c k
A new process or service will have been developed based upon what webelieve is correct at the time of its design and development
This will include how we believe the customer will react to the new servicehow the suppliers will provide their inputs to the new service and how ourstaff will deliver the new service Our most important belief is that theimproved service will deliver the benefits that we expect
Many of these beliefs will eventuate and a better service will result howeversome of our beliefs and assumptions may not eventuate and we may needto correct the new service to fully realize its potential
It is important therefore that we seek feedback on the improved servicefrom our customers suppliers and service staff so we can be sure theimproved service is operating as planned and the benefits are being realized
W h o
The CIB Project team does this task
Conducting a customer or supplier survey and collecting the survey resultsmay be delegated to the Implementation team or to an external surveyprovider
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H o w to p r o c e ed
1 Decide what feedback should be collected and whenService difficultiesCustomer satisfactionSupplier satisfactionHazards or risksAccessResponsiveness
2 Decide upon the customer supplier staff groups to participate
3 Plan the feedback approachSurveyWorkshopFocus groupInterviewOpinion box
4 Prepare the survey instrument5 Test the questionnaire6 Conduct the surveys focus groups or workshops7 Collate and analyze the results8 Determine the changes necessary to further improve the new service
M e asu re o n -g o i n g p e r f o rm a n ce
Susta ingt
Purpose
To measure the ongoing performance of the improved service to ensure the inputsare being correctly supplied the outputs are being delivered as planned and thebenefits from the service are being realized as expected
W h y m e a su r e o n - g o i n g p e r f o r m a n ce
As part of the service improvement process your team will haveaddressed changes to inputs the service process itself and will have setstandards of performance for the outputs Hopefully the service outcomewill be improving as a result
Where critical inputs have been improved in respect of their timelinessquality cost or our satisfaction level it may be necessary to measurethese inputs to ensure they are received in an improved form accordingto the new service design
To manage the improved service inputs and ensure they are supplied tothe service according to our design the improved or critical inputs shouldbe measured in respect of the aspect that is expected to improve
This may be the inputsrsquo
QualityTimelinessCost orOur service staffsrsquo general satisfaction
Where the service process has been changed or extended this should resultin a change in output performance as well as (in the longer term) a changein service outcome
In many cases service output standards will have been set and it will beincumbent upon the service staff to achieve these service standards
Outputs should be measured in respect of the aspect that is expected toimprove This may include
QualityTimelinessCostCustomer satisfactionAccess andAffordability
Finally it will always be the case that as a result of any improvement theservice outcome should improve This is the final measure that should betracked
W h o d o e s t h i s t a s k
The measure definitions should be defined by the CIB Project team
The data collection and reporting should be an ongoing responsibility of theservice staff
The monitoring should be undertaken by both the service manager and theCIB Project team
How to P roceed
1 Decide upon which inputs outputs and outcomes are to be measured2 Decide upon which aspect of these should be measured3 Define the performance measure4 Collect the performance data
gt5 Process the data and produce the performance reports6 Monitor the results and identify any failings in expected performance
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A d j u s t t o co u n t e r p o o r p e r f o rm a n ce
Susta ingt
Purpose
To analyze the results from the customersupplier and service staff feedback and the
performance results and take correctiveaction to ensure the improved servicereaches its expected performance
W h y a d j u s t t o c o u n t e r p o o rper f o rmanc e
By taking the results from the customer supplier and service staff feedback and the performance measure results you may find that thechanged service is still not performing the way you expected In this casecorrective action will be required to reach the expected performance level
The likely issues that will result will vary according to your service and theimprovements implemented but some issues may include
Customers are still confused about the new service and are still unsure of theirrole and responsibilities in service access and useSuppliers cannot meet the higher standards of performance for the inputsService staff are still unsure of the exact process and request further assistanceMistakes are still happening and the Quality of the service output is still poorThe outputs are still delivered late and do not reach the timeliness standardsThe output unit cost of the service is still too high and the fall in unit cost hasnot resulted andThere has been no change in the service outcome even though the outputperformance has improved
W h o d o e s t h i s t a s k
The CIB Project team completes this task
Some collaboration will be necessary with the service staff and theImplementation team to conduct the root cause analysis
How to P roceed
1 Identify implementation problems that need corrective action2 Complete a root cause analysis of each issue3 Select a preferred solution for each root cause4 Develop an Implementation plan for the preferred solutions5 Cost the additional corrective actions6 Present the Implementation plan and its costs to the Steering Committee7 Adjust the overall Implementation budget with the above approval8 Implement the actions according to the Implementation plan
U p d at e b u d g e t a ssu m p t i o n s
Susta ingt
Purpose
To update the budget assumptions in relation to service access service standardsoutput unit costs and demand management strategies so that future budget allocations
will provide sufficient funds to sustain the improved service
W h y u p d a t e b u d g e t a s s u m p t i o n s
When a service is improved and particularly if the service has beenextended to reach more customers it is important that the basis of budgeting (budget assumptions) takes to account the changedcharacteristics of the new service so that adequate funds are provided inthe following years to sustain the new service
In particular if any of the following aspects have changed then the budgetwill definitely need revising
Additional customers have been added to the service eg wider access to waste
collection more houses connected to the water supply additional medical clinicsestablished additional public toilets built service has been promoted and demandhas risenService staff have been increased to provide a better serviceService standards have changed and there is wider scope in the service definitionEfficiencies have been obtained by improving the service process or by introducingcomputer technology and the output unit costs are lessCurrent customers are provided with greater access to the service by extendingoperating hours or extending the number of access points
W h o d o e s t h i s t a s k
The service manager normally completes this task with support from the Financesection within the municipality
How to P roceed
1 Define the service scope ndash what the service is how it operates any changes to theservice over the last year and what is actually delivered
2 Calculate the last yearrsquos average output unit net cost3 Forecast the new yearrsquos output unit quantity 4 Adjust the output unit price (fee) based upon Council policy and inflation5 Multiply the new unit fee with the new forecast volumes6 Adjust the old average output unit cost for inflation and additional scope7 Multiply the new output unit cost with the new output unit volumes8 Calculate the net cost based upon output units9 Prepare a line item budget for the new year
10 Reconcile the two budgets at the net cost level to ensure resources are available tomeet the new demand
11 Adjust the service scope (standards) or output volume to achieve reconciliationbetween the output based budget and the line item budget
12 If the output volumes are reduced (compared to the forecast) a demandmanagement strategy needs to be specified and included in the adjusted servicescope or standards
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Update se rv i ce stand ards
Susta ingt
Purpose
To update the Service standards (or the Customer charter) to reflect the service as i twill be provided in the New Year in respect of its description access feestimeliness quality process and grievance redress
Why upd ate s er v i c e s tandards
As the Continuous improvement program reaches its conclusion and theNew Yearrsquos budget is formulated for the improved service you will becommitting to provide the new service to a level or standard that will bedifferent to what was delivered in the past
Customers staff and suppliers should all have a clear understanding of thenew service standard so they do not have unreal expectations and theywork to meet the standard
Following the approval of the New Years budget or the normalization of the improved service the service standard should be updated andpublished for the community
The service standard document should include
1 A description setting out what the service is and its purpose2 The level of access who in the community can access this service where do
they access and when3 The price or fee to pay for the service (if applicable)4 The responsibility of the customer at the time of accessing the service ie what
does the customer need to do5 The responsibility of the service staff ie what do they do to meet the needs of
the customer6 How quickly the service is provided ie what the response time is7 How accurate the service will be ie whether or not any faults are likely or
imperfections are tolerated
8 The level of customer satisfaction that is expected9 Exceptions that may inhibit service delivery ie any items that the municipality
is dependent upon that are outside the control of the municipality and shouldthese events happen the service may be affected
10 Confidentiality of any customer information or data held by the municipality11 Grievance redress process ie should the customer be unhappy with the
service how they can lodge a complaint or request the problem be resolved and12 The outcome from this service ie why is the service offered to the community
in the first place
The definition of key performance measures will be consistent with thestatement of service level set out in the Service standard however targetvalues will not be within the Service standard but documented in theannual Budget and periodical management reporting
For example
I n the Serv ice standard we may say that ourStandard is that alltelephone enquiries will be answered with 30 seconds of the call beingmade
I n the Budge t ( o r Serv ice p lan ) we may say that ourTarget is 90 of all telephone enquiries will be answered within 30 seconds of the call beingmade
The Standard is t he idea l to a im f o r
The per fo rmance ta rge t i s the degree to wh ich tha t idea l shou ld bea t ta ined
W h o d o e s t h i s t a s k
The Service manager develops the Service standard (or Service charter)
The Public information officer should provide the ldquoCorporate standardrdquo including logos format medium etc to be applied to the final publicdocument
How to P roceed
1 Understand your councilrsquos standards for documenting Service standards2 Obtain the previous Service standard and review its contents3 Review the recent changes to the service4 Define the new Service standard
5 Develop a publication and distribution strategyPub l i ca t i on format and mediumService brochureCouncil internet siteCouncil Service directoryService postersign board etc
D is t r i bu te toAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Document the Service standards in the publication format7 Distribute the Service standard document
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Aud i t comp l i ance
Susta ingt
Purpose
To identify any processes that have become non-compliant with the standingprocedures and may result in inefficiencies unacceptable risks or lead to poor
performance
W h y a u d i t c o m p l i an c e
To sustain the improved process the manager will be collectingperformance data and monitoring the actual performance level
In addition to this it is normal practice to Audit the improved process toensure the service staff are still conducting the service according to thedocumented procedures
The reason for this is that some non-compliant processes will inevitablycreep in and may take some time to show up in the performance measureor may not be significant enough to have an impact upon performance
Other non-compliant processes may have been implemented in good faithand in fact do have a positive impact on performance and these shouldbe considered for adoption into the procedures
Just because a changed process step is non-compliant this does notnecessarily mean it should be abolished it may be good to keep andstandardize it
Your Internal Audit program may look over all processes over a period of time but when a process has been significantly changed as in a CIBProject it should be audited around one year from the Implementationperiod
You have a number of options to conduct the audit they are
Conduct your own audit program for the serviceSeek to have the service included in the Internal audit programSeek to have the service included in the External audit programHold a staff workshop and have the staff review the standing procedures andopenly discuss actual non-compliance processes andHave some independent person role-play the customer document the actualprocedure followed as seen by the customer then reconcile this with thestanding procedure
W h o d o e s t h i s t a s k
The service manager should request to have their service audited forcompliance
Assistance may be called upon from the Internal audit function or from theexternal auditor to physically undertake the audit
How to P roceed
1 Decide upon who will conduct the audit and approximately when2 The auditor plans the audit program in respect of
What service processes will be auditedTiming of the auditStaff notification methodStaff who will participateStanding procedures that will be the reference pointMethod of reviewing the current processMethod of documenting non-compliance andHow the results will be reported and discussed
3 3 Notify staff of the internal audit schedule4 Obtain the current standing procedures5 Review current processes and reconcile with the procedures6 Document non-compliant processes7 Prepare the Audit report8 Discuss the Audit results with management and staff9 Agree on a course of action to correct non-compliant processes
10 Agree on a schedule to follow up the planned corrective actions11 Review the actual corrective actions and confirm back to management these are
complete and effective
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Ins t i tu t iona l i ze
Following the Implementation of your pilot CI projects it is time for yourmunicipality to assess whether or not it wishes to pursue ContinuousImprovement and Benchmarking as a normal operating culture
If the decision is ldquoyesrdquo then the organization needs to establish the structure theinformation and the policy to make this happen
To ldquoInstitutionalizerdquo Continuous Improvement there are eleven tasks to complete
1 Plan for a full CI implementation2 Name the CI initiative
3 Link CI to rewards and recognition
4 Establish a CI BM library resource
5 Develop a service listing6 Identify pro-poor services as priorities7 Nominate CIB project8 Monitor CI project progress9 Overcome barriers
10 Create flexible decision making11 Build up internal CI capacity
If you are unfamiliar with the term ldquoInstitutional capacityrdquo or would like to understandmore about this subject go to An overview of what institutional capacity means
Pl a n f o r a f u l l CI B i m p l e m e n t a t i o n
I ns t i t u t iona l i zegt
Purpose
To establish a plan for the full implementation of Continuous Improvement andBenchmarking as the agreed techniques for achieving excellent customer satisfaction
on a sustainable basis
W h y p l a n f o r a f u l l CI B i m p l e m e n t a t i o n
To institutionalize CIB in a sustainable manner a number of facilities anditems need to be in place
These range from human capacity to systems facilities and require veryspecific implementation tasks to ensure their completeness andeffectiveness
Establishing a formal CIB implementation plan for the institutionalization of CIB will go a long way to making this happen and within a time frame thatis acceptable to your Council
There are seventeen tasks in this Phase some can be implementedconcurrently to shorten the implementation period
W h o d o e s t h i s t a s k
The CIB Steering committee will plan for the full implementation of CIB
H o w to p r o c e ed
1 Seek a formal resolution from your Council that your municipality will adopt CIB2 Advise all managers and staff that CIB is now a Council policy and all staff shall
comply with this policy3 Review all of the tasks within the Institutionalize phase as set out in this Toolkit
4 Develop a CIB Implementation plan5 Seek Council approval of the CIB Implementation plan6 Issue the CIB Implementation plan
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N a m e t h e CI B i n i t i at i ve
I ns t i t u t iona l i zegt
Purpose
To decide upon a unique name for the CIBinitiative so the initiative is easilyrecognizable and memorable and clearlycoveys the objective of council which is to
continuously improve its services to itscommunity and particularly the poor
W h y n a m e t h e C I B i n i t i a t i v e
For the CIB full implementation to succeed it needs to be elevated inimportance be recognizable and memorable with all service staff and beclearly supported by council the mayor and the senior management team
Choosing and promoting a unique program name should achieve the ldquorecognizable and memorablerdquo objectives The more unique and strikingthe choice the more memorable the program should be
The name needs to also convey the objectives of council being the
continuous improvement of municipal services
Examples from other cities include
PR ID E - an acronym used in Australia by one city meaning Promoting andRecognizing Individuals when Delivering ExcellenceSPRING - an acronym used in the Philippines meaning Simplifying PRocesses INGovernmentNI RANTARA - a name used in Bangalore India that means to continuouslyimproveSI P an acronym used in Papua New Guinea that means Service ImprovementProgramDO BETTER a name used in Australia to reflect the intentions of a business tocontinuously improve its performance
W h o d o e s t h i s t a s k
The CIB Steering committee should develop a choice of names but it islikely yoursquore council will approve the preferred name logo and theirapplication
How to P roceed
1 Agree a method to generate ideas for name choices logo colors and applicationCompetitionWorkshopBrainstormResearch
2 Conduct the agreed method and generate a list of names logos colors etc3 Critique the suggested names and vote on a preferred name4 Submit a preferred name and some alternatives to council for their approval
5 Seek councilrsquos formal endorsement for their choice of name6 Advise senior managers and staff of the name choice7 Have the Public information officer issue a press release that explains councilrsquos
policy on CIB and use of the chosen name
L in k CI B t o r e w a rd s a n d re co g n it i o n
I ns t i t u t iona l i zegt
Purpose
To develop and implement a reward and recognition system that will motivate servicemanagers and staff to seriously pursue Continuous Improvement (ldquoCIrdquo) in their service
W h y l i n k C I B t o r e w a r d s a n d r e c o g n it i o n
Continuous improvement may not be sustainable unless service staff ismotivated to pursue service efficiency and excellence Continuousimprovement programs require extra attention and effort and any changeprocess has risks of failure
There will be a natural reluctance to volunteer extra effort or to acceptadditional risks unless there are rewards and recognition to make thisworthwhile
There needs to be a policy and processes that reward managers and staff for their extra efforts and extra risk taking and their achievements inimproving their services
Recognition and reward options that may be considered include
Additional annual leave daysAdvancement promotionPublic recognitionFinancial bonusPaid educationPaid study leaveAdditional facilities or entitlements
Any reward and recognition process should be an integral part of thePersonal Performance Appraisal system
W h o d o e s t h i s t a s k
The Human Resources section should develop the rewards and recognitionpolicy and processes and have this endorsed by council
In some municipalities employee unions may need to be consulted and localawards or employee ldquocontractsrdquo may need to be modified to incorporate thispolicy
How to P roceed
1 Seek councilrsquos authorization to develop a proposal for an effective reward andrecognition policy and process
2 Develop the draft policy and a process concept for submission to council3 Seek union and staff representative bodies endorsement of the proposed policy
and process concepts4 Seek council endorsement of the proposed policy and process concept5 Advise all affected staff of the new policy and the process concepts6 Implement the new policy and develop the new processes7 Request Internal External Audit to report upon the correct use of the reward and
recognition policy and process and its effectiveness
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Estab l i sh a CI B l i b ra ry r esource
I ns t i t u t iona l i zegt
Purpose
To provide a supportive working environment and a source of knowledge to facilitatefuture CIB project teams so they perform to their maximum ability
Why es tab l i s h a C IB l i b ra r y r es ourc e
CIB project teams require support and facilities in the form of
Space to display the current status of all active CIB projectswith their planned and current status
Space to display CIB team members contact details andmethods of consulting with them on any CIB project relatedmatter
Space for the entire team to meet and discuss issues in theirproject
Space to display service flowcharts examples pictures andother materials generated from their project
Telephone and a private area from which they can telephonecustomers suppliers and staff to interview them on the projectservice
Computer equipment and access to the internet so they canresearch potential Benchmarking partners accessBenchmarking information prepare questionnaires processperformance information and prepare reports
Space to hold and display example information such asmunicipal plans and annual reports service charters service
offerings promotion material training materials CIBrecommendations CIB performance measures and best practiceperformance customer and supplier surveys and
Space and facilities to train CIB team members that have nothad the experience of participating in a CIB project
An example is the Cebu SPRING Room
W h o d o e s t h i s t a s k
The CIB Steering committee should authorize the establishment of the CIBLibrary resource center and the CIB Working group should carry out thenecessary tasks
The Facilitator will be able to provide expert assistance in respect of theCIB Library inventory and any IT equipment that is required
How to P roceed
1 Determine the needs of future CIB project teams2 Develop a concept plan for the CIB library resource3 Cost the CIB library concept plan4 Approve the concept plan and cost budget5 Implement the plan6 Promote the use of the CIB library to all CIB teams7 Monitor the CIB library utilization and the teamsrsquo satisfaction with the facility
Deve lop a se rv i ce l i s t i ng
I ns t i t u t iona l i zegt
Purpose
To prepare a listing of all municipal services and their current performance status sothat poor performing services can be identified prioritized and nominated for a CIBproject Generally a local government will deliver around 100 services and this numbershould provide adequate detail and focus for you to prioritize services for improvementAn example listing of services is provided
Why dev e lop a s er v i c e l is t i ng
Continuous improvement as a process needs to focus upon a group of actions or activities a product or a service
A service in the local government context is a group of activities thattogether satisfy a specific need of the community A service can be brokendown into sub-services so the CIB process can deal with specific issues andparts of the bigger service can be identified as priorities for improvement
For example ldquoWaterrdquo may be defined as a service but this can be brokendown into sub services such as
1 Water catchment2 Water storage3 Water treatment4 Water connection5 Water reticulation supply6 Water metering and billing7 Sewage billing8 Sewage collection9 Sewage treatment
10 Sewage disposal
Taking the above list of sub-services it may be the case in your citythat Water connect ion is not accessible to some parts of the communityand it may be this sub-service that needs to be improved In other citiesWater metering and billing may be a problem and in other cities Watercatchment may be an issue
It is best to collect service information at the top service level first then at
a later time collect information at the sub-service level
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Generally a local government will deliver around 100 services and thisnumber should provide adequate detail and focus for you to prioritizeservices for improvement
Information relating to a service that can be collected may include
1 Service name2 Description3 Sub-service break down4 Number of current customers or volume of output5 The number of potential customers currently denied access to the service6 The severity and frequency of incidents of poor quality of the service or
incidents of customers with related sickness or health problems7 The severity and frequency of incidents of poor timeliness of delivering the
outputs and in particular when the timeliness is so sever it equates to denial of service access
8 The number of potential customers denied access to the service because it isunaffordable for them and
9 The frequency and severity of customer complaints about the service
When you decide upon what information is to be collected please considerthe basis on which you will prioritize the services for improvement (seeIdentify pro-poor services as priorities) because the basis will requireinformation that is being collected at this point
W h o d o e s t h i s t a s k
The CIB Working group should undertake this task but it will requireparticipation and cooperation from all service managers
The service listing can also be developed by
The service managers independentlyA specific project team set up to do this taskThe facilitator orA consultant hired to do this task
How to P roceed
1 Agree on what defines a ldquoservicerdquo2 Agree upon the information that is to be recorded for each service and or sub-
service
3 Develop the data collection method and resourcesQuestionnaire to each Director managerStaff interviewManager workshopUse financial budget costs center as a base
4 Collect the service data5 Process the data into a spreadsheet or computer file6 Return the service listing to the responsible managers for validation7 Correct the service listing8 Implement a procedure to keep the service listing updated
I d e n t i f y p ro - p o o r se rv i ce s as p r i o r i t i e s
I ns t i t u t iona l i zegt
Purpose
To identify and prioritize pro-poor services for improvement using the CIB toolkit
Why i den t i f y p ro -p oor s er v i c es as p r i o r i t i es
A pro-poor service is a service that provides the minimum basic needs of acommunity in respect of
1 Water2 Waste collection3 Sewage and sanitation4 Electricity energy5 Education6 Medical and hospital7 Housing8 Communications9 Employment or sustenance
The m in imum bas ic ser v ice leve l p rov ides
1 Access by all members of the community that need it2 A Qua l i t y output (ie fault free) that is safe hygienic and does not risk the health
of the service user3 A Time ly output that does not inhibit service access4 Pricing that is a f fo rdab le and does not inhibit service access and5 Adequate customer sa t i s fac t i on
Should any of the above services have
1 Sections of the community denied access to the service2 Outputs that in some way may risk the health or well being of the customer3 Outputs that are not delivered in a timely manner and ultimately restrict access to
the service4 Prices that are unaffordable for some in the community and ultimately restricts
their access or5 Customers that are generally dissatisfied with the service
then that service should be identified as a priority for improvement
The grading of the service seriousness should be based upon
The number of potential customers currently denied access to the serviceThe severity and frequency of incidents of poor quality of the service or incidentsof customers with related sickness or health problemsThe severity and frequency of incidents of poor timeliness of delivering theoutputs and in particular when the timeliness is so sever it equates to denial of service accessThe number of potential customers denied access to the service because it isunaffordable for them andThe frequency and severity of customer complaints about the service
The grading should be evidenced by data that has been collected for eachservice (refer earlier task ldquoDevelop a service listingrdquo)
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W h o d o e s t h i s t a s k
The CIB Working group should complete this task however the finaldecision on whether or not a specific service should be improved using theCIB toolkit will remain with the CIB Steering committee (see Approve thisCIB project within the Organize phase)
How to P roceed
1 Obtain the Service listing prepared in the preceding task2 Agree upon the definition of a ldquopro-poor servicerdquo3 Identify pro-poor services that currently have inadequate performance4 Grade these services according to their seriousness
N o m i n a t e CI B p ro j e c t s
I ns t i t u t iona l i zegt
Purpose
To decide which service or components will be the subject of a CIB project and tostate the expectations for improvement from the project
W h y n o m i n a t e CI B p r o j e c t s
The CIB Service nomination is a formal process to clearly set out theexpectations of the Steering committee in respect of improvementsrequired for a particular service
The nomination information has four important elements
1 The service or service components that is to be improved2 The expectation for improvement or the objective3 The start and end dates and4 The CIB Project leader
The nominated service needs to be very specific Nominating the service
as ldquoPublic healthrdquo or ldquoEducationrdquo will not provide adequate informationwith which the project team can focus its attention A better specificationwill be ldquoEducating the community on public health issuesrdquo or ldquoFood vendorlicensingrdquo
The expectation for improvement should be specified in quantifiable termsif possible An example may be ldquoDecrease the number of reportable foodpoisoning incidents from food vendors by 20rdquo In this way we canobjectively measure the success or otherwise of the CIB project
The start and end dates for the project need to be set relative to thecapacity of the likely team members to commence and conclude theproject Seasonal demand other projects normal work capacity and publicholidays need to be considered
The project team leader should be nominated at this time because thereneeds to be one person that holds the accountability for progressing theproject The team leader has the responsibility for marshalling the team andcommencing the CIB project with the Organise phase
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but much of thework may be delegated to the CIB Working group
How to P roceed
1 Obtain the listing of pro-poor services identified as priorities for improvement2 Decide the objectives or the expectation for improvement3 Decide the approximate start and end date4 Decide the CIB Project team leader
5 Complete the CIB Service nomination form
M o n i t o r CI B p ro j e c t p ro g re ss
I ns t i t u t iona l i zegt
Purpose
To monitor the progress of all current CIB projects so that any delays difficulties orbarriers may be dealt with or instructions provided on how to maintain the projectrsquosschedule
W h y m o n i t o r CI B p r o j e c t p r o g r e ss
As each CIB project advances it is likely that some difficulties and delays willarise Many of these will be capably dealt with by the team leader butothers may need the support of the Steering committee
We refer to the most likely problems and issues as ldquoBarriersrdquo and these aredealt with in a separate page ldquoBarriers and how to overcome themrdquo
In the early years of a CIB pilot implementation there may only be ahandful of active projects at one time but as the initiative gathersmomentum and more projects are commenced it is conceivable that manyprojects will be active at once
In the Philippines a large regional city had approximately twenty CIBprojects running concurrently
When the number of active projects exceeds ten it is time to considerreviewing their status by exception
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Exception means that where a project is running according to its originalplan and the team leader has no issues or concerns then the SteeringCommittee does not look at that project in detail
On the other hand where a project is seriously late or has some issues ordifficulties that cannot be easily resolved or it seems the projectobjectives may not be achieved or the team leader is seeking assistancethen the Steering Committee should carefully review this project andprovide the necessary assistance
The approach should be that all projects team leaders provide a monthlystatus report these reports are summarized onto a summary list oneperson reviews this list and identifies those projects that requireCommittee review A set of ldquotraffic lightsrdquo is one method of flagging therequirement for review
W h o d o e s t h i s t a s k
The CIB Steering committee completes the monitoring using updatedproject status reports provided by each CIB project team leader
Each CIB project leader should provide a Project status report on amonthly basis (or more regularly if required)
Where the Steering committee monitors only the summary report byexception the facilitator or a member of the Working group will need tosummarize all of the projects and ldquoflagrdquo those requiring Steeringcommittee review
How to P roceed
1 Have ldquoReview project progressrdquo as a standing agenda item at the regular CIBSteering Committee meetings
2 Brief each CIB project manager on the requirement to provide a monthly projectprogress report
3 Receive and collate monthly CIB project progress reports
4 Summarize the projectsrsquo status on a Summary report
5 Review each project and flag those requiring SC attention
6 Review CIB projects by exception
7 Agree on the root cause of any project problems8 Decide upon a course of action9 Write up the minutes of the meeting and issue them to all members
10 Advise the CIB project leader of the required action
B ar r i e r s an d h o w t o o ve rco m e t h e m
I ns t i t u t iona l i zegt
Purpose
To identify Barriers to the successful implementation of your CIB initiative andimplement strategies to minimize them
W h y i d e n t if y B a r r i e r s a n d o v e r c om e t h e m
Based upon a survey held at a regional conference on improving municipalservices a work session discussed Barriers and how they may be overcome
The results of the work session showed the following Barriers to be the mostcommon and these would inhibit the implementation of improvements
Individual staff performance is not measuredStaff do not have a personal training program
Managers and staff are not remunerated according to their performanceBudget allocation and justification method is weakProvincial or Central Government hold the power of decision makingManagers are not rewarded or recognized for improving performancePeers do not adequately support managers when change programs falter
These are ldquofundamental barriersrdquo to change and need to be dealt with at thewhole of municipal organization level It is not effective to deal with theseat a service level or department level because this would raise inequalitybetween those staff involved and those not
The CIB toolkit can be applied to address your priority Barriers Theapproach should be to
1 Organ ize a team to look at the Barrier(s)2 Ana lyze the Barriers particularly in completing a staff (customer) survey
3 Benchmark how other municipalities have dealt with the same issue4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff and managers to
adapt
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but in collaborationwith internal departments responsible for Human resource managementStaff training Finance and the Council secretariat
How to P roceed
1 Identify local Barriers that will definitely inhibit the successful implementation of your CIB initiative (use the Assessment of Barriers to change tool )
2 Identify the priority Barriers (those you wish to minimize in the short term)3 Decide whether or not these priority Barriers can be dealt with collectively or
individually
4 Complete a CIB Project nomination(s) to deal with individual or collective priority
Barriers
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Flex ib i l i t y i n dec i s i on m ak ing
I ns t i t u t iona l i zegt
Purpose
To delegate responsibility and accountability to managers and staff so themunicipality can operate in a flexible and responsive manner to meet the needs of its
community
W h y p u r s u e f l e x i b il i t y i n d e ci s io n m a k i n g
During the course of assisting many local governments with ContinuousImprovement and Benchmarking it has become evident that manygovernments are constrained by the lack of documented policy andprocedures poor staff training and limited delegation of authority andaccountability
In many cases simple decisions are not taken by the staff officer dealingwith the issue because they are either unsure of the correct decision tomake or do not have the authority or are not prepared to take the risk of a decision
In the end the decision is moved up the hierarchy of management andinevitably ends up with the most senior manager who is overwhelmed bythe numerous requests being made
Decision making then stalls and the customer becomes dissatisfied
A better model for fast and flexible decision making is
Have the policies of the government clearly documented so allmanagers and staff know the major business rules of theirservice (these may be documented as service specificationsservice charters or government by-laws)
Have all business processes clearly documented so that all staff
know exactly how to deliver a service and in particular whatdecisions they must make in respect of exceptional events orcircumstances
Train all staff in the processes they personally deliver orconduct ensure they know exactly how the process shouldoperate and the manner or method of their decision making toaddress exceptional conditions
Delegate decision making to do so to the lowest level in theorganizational structure that is commensurate with good riskmanagement knowledge skills age intellectual capacity andmaturity
Provide authority to the staff to make their decisions based uponthe level of delegation determined above
Encourage staff to make decisions on their own without referralto their superior but assist them to do so during their earlyexperience and
Monitor staff decision making using performance metrics orinternal audit programs to ensure decisions are made within thepowers of delegation and decisions are made correctly
The objectives of this model are
Customer requests are dealt with in the minimum amount of time
Decisions are made by the staff member closest to the actual request ortransaction and who is most knowledgeable about the detail of thetransaction
Decisions are made correctly and
The municipality is not put at risk in respect of
FraudCorruptionLitigationFinancial loss orEmployee or customer accidents or injury
W h o d o e s t h i s t a s k
The Mayor Chief Commissioner or Chief Executive should undertake thistask
They may seek assistance from the CIB Working group or the HumanResources Branch of the organization
How to P roceed
1 Develop a model for flexible decision making2 Undertake an audit to determine the municipalityrsquos level of flexibilityresponsiveness delegation and accountability
3 Review the current legislation governing decision making powers and the degree of delegation that is possible
4 Develop a policy that requires flexible decision making underpinned withappropriate responsibility accountability and authority
5 Develop an implementation plan to deploy the above policy6 Implement the plan7 Repeat the audit to determine the improvement in the municipalityrsquos capacity for
flexibility and decision making
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Bu i l d up i n t e rna l CI B capac i t y
I ns t i t u t iona l i zegt
Purpose
To build internal capacity to conduct CIB projects quickly and effectively so that themunicipality can continuously improve its services efficiently and effectively
W h y b u i l d u p i n t e r n a l CI B c ap a ci t y
The capaci ty of an organization to Analyze a service identifyopportunities then implement those opportunities is often mistakenlyunderstood to be simply a set of analysis skills
In fact the capaci ty of an organization to improve includes
InformationSkills in analysis and innovationA culture of consultation and open communicationProject management skillsDocumented procedures and instructionsPublic information or public accountability andSupportive financial and performance monitoring systems
To ensure CIB projects are conducted in an efficient and effective mannernot only do the CIB teams need to have the technical skills to complete aCIB project but they must also operate within a supportive culture andstructure and have appropriate information methods and systemsavailable to them
Where the underlying capacity to change weakens or does not exist in thefirst place then corrective action or improvements need to be commencedso that CIB projects have a better chance of success
To deal with these capacity weaknesses you can apply the normal CIBtoolkit and address your priority weaknesses using a CIB project
The approach should be to
1 Organ ize a team to look at the Capacity weaknesses2 Ana lyze the weaknesses particularly in completing a customer survey3 Benchmark how other municipalities have dealt with the same weakness4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff managers
council and systems to adapt
The tool ldquoAssessment of current capacity to improverdquo is provided as anassessment framework or audit check list to facilitate your CIB Steeringcommittee to assess your capacity on a regular basis We suggestannually so that improvements or weaknesses can be monitored for theirchange
The above assessment tool can be altered to meet your own needs and isnot meant to be a prescriptive list
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task
H o w to p r o c e ed
1 Complete a regular assessment of the municipalityrsquos capacity to deliver CIB
projects (use the Assessment of Current Capacity to Improve tool)
2 Identify priority capacity gaps that need to be improved in the short term3 Decide whether or not each priority gap can be dealt with as a CIB project
4 Complete a CIB project nomination for those gaps that can be addressed as a CIB
project
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I d e n t if y w h a t t o b en c h m a r k
Benchmarkgt
Purpose
To identify what aspects of your service you wish to Benchmark
W h y i d e n t i f y i t e m s f o r B e n ch m a r k i n g
Benchmarking is a valuable technique to discover innovative ideas thathave been used by others
Ideas are hard to come by and even harder to test revise prove and putinto practical operation Therefore you need to focus your Benchmarkingefforts on the important items within a service to improve
Identifying what to Benchmark is an important first step because it helpsto focus your efforts on the most important issues to improve and notwaste time on those that may only return a lower benefit
Also Benchmarking partners often have limited time to participate in a
program therefore you need to make the most out of your Benchmarkingopportunities To do this it is important to identify the most importantissues that you need assistance with
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Review service performance processes issues problems and root causes andwhether or not the desired outcome is being achieved
3 List all the issues you wish to focus Benchmarking upon using the Topic selection
for benchmarking worksheet
4 Score then rank the issues list from most important to least important using theabove worksheet
5 Decide upon the most important topics you want to Benchmark
T i m e
Complete by week 7
Research b es t p rac t i ce p rov ide rs
Benchmarkgt
Purpose
To discover who is delivering a similar service that you believe is better thanthe service you are currently delivering
Why res earc h bes t p rac t i c e p rov ider s
Once you have decided what to Benchmark it is important to gain anunderstanding of who delivers this service in the best possible way
The best way may not necessarily be the same as your local contextnevertheless by looking at better service models you will gain anunderstanding of the possibilities and then at a later stage considerwhether or not you will adopt these features in your own context
For example for a service such as ldquoRoad maintenancerdquo there will be privatecontractors around the World that offer road maintenance as a service andyou may know of other government departments that also maintain similar
infrastructure such as the Department of Aviation maintaining aircraftrunways communications systems accounting systems etc
Some possible Best Practice examples are
Service Possible Best Practice providers
Public health services Makati City Philippines
Medical clinics Cebu Philippines
Parks and gardens maintenance Kandy Colombo
Street vendors Kuantan Malaysia
Home and Community Careprograms
Australian Federal Government
Public toilets Bangalore India
Customer service reception Local Bank Insurance company
Cash receipting and transactionprocessing
5 Star hotel retail shop airline office Utilityoffice Post office
Metering service consumption andbilling customers
Mobile telephony service providers Rank XeroxCredit card providers
Issuing property tax notices andcollecting revenue
Vehicle registration within Transport Dept
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Discuss the topics considered for Benchmarking3 Brainstorm research potential Best Practice providers in your own city state
country World4 Identify a shortlist and investigate more closely how they deliver their service by
using the Benchmarking partner assessment scoresheet
5 Identify those potential Best Practice providers you wish to approach fornegotiation
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D e vel o p t h e B e n ch m a rk i n g a p p ro a ch
Benchmarkgt
Purpose
To decide the specific Benchmarking approach to be taken considering theBenchmarking topic and the potential Benchmarking partners
W h y d e v e lo p a b e n c h m a r k i n g a p p r o a ch
There are a number of different methods to Benchmark your services withyour Benchmarking partners This task is about deciding on the bestmethod to conduct the benchmarking exercise
The ldquoBest methodrdquo will be
Quick and easyFully effective and provide you with valuable and useful informationEconomical to conduct without the need to incur large expensesBeneficial to your benchmarking partners as well as to youInteresting and enjoyable to carry out
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Score your Benchmarking study needs using the Benchmarking study needs matrix
3 Choose the best approach for the Benchmarking by comparing your needs with
the Benchmarking model matrix best fit tool
4 Develop an initial Benchmarking study plan using the Benchmarking plan worksheet
5 Document the agreed approach and confirm potential Benchmarking partners
T i m e
Complete by week 7
N e g o t i at e w i t h B en ch m a rk i n g p a r t n e rs
Benchmarkgt
Purpose
To negotiate with a selected number of potential Benchmarking partners toseek their participation in a Benchmarking study of a specified service using
a specified approach
W h y n e g o t i a t e w i t h B e n ch m a r k i n g p a r t n e r s
You need to negotiate with potential partners so that each party knows whatis expected and agrees to the approach you wish to take
A potential Benchmarking partner will have a number of questions toconsider including for example
What benefit would there be in getting involvedWhat information forms or documents could I use to improve my own processesDo I have the people or time to devote to thisWhat will it cost me to get involvedWhat is the process what would I be required to do
How difficult will it be to collect performance informationWill I be giving away classified information and will it be used for any otherpurpose
Your role when approaching a potential partner is to be ready to answerthese questions You must explain very clearly the Benchmarking approachthat you have chosen and how the Benchmarking partners will participate inthis approach
1 Complete the Training module read the guide slideshow and assessment
2 Agree on the organisations to target for negotiation3 Identify who is the best person to talk to and write to them introducing the
Benchmarking opportunity and seeking an initial meeting4 Prepare the Benchmarking information package5 Meet with the potential partner outline the approach present the Benchmarking
package and answer any questions they may have
6 Modify your Benchmarking approach to accommodate their concerns or issues7 Prepare the Benchmarking partners letter of agreement and Benchmarking code of
conduct
T i m e
Complete by week 7
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Co m p a re w i t h p a r t n e rs
Benchmarkgt
Purpose
To discover how your Benchmarking partners deliver their service andwhat service performance they are achieving
W h y c o m p a r e w i t h p a r t n e r s
To find out how your service performs compared to theirs to identifyimprovement ideas
Benchmarking with partners provides you with insight on how others
Set service standardsMeasure service performanceAcquire service inputsDeliver a serviceOvercome service problemsMonitor service outputs and outcomesManage their service
A good example occurred in Melbourne Australia where a number of localgovernments benchmarked their diversified fleet operations Theycompared servicing and operating costs for their respective fleets andfound that one fleet operator had lower operating and repair costs than theothers
By investigating further they discovered the lower costs were due to usingone supplier as the source for all spare parts and consumables and thatsupplier had a lower pricing structure compared to the original equipmentmanufacturers
The other fleet operators dealt with the original equipment supplier butupon realizing that the same parts could be sourced from an independentsupplier they changed their source of supply with resulting lower costs
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Hold the first meeting to confirm the Benchmarking objectives approach tasksschedule and participants
3 Update the Benchmarking plan4 Undertake the steps agreed to in the Benchmarking plan
T i m e
Complete by week 10
I n n o v a t e
The Innovate phase is the point at which you take all of your hard workfrom Analysis and Benchmarking and develop your own ideas andrecommendations on how to improve your service
I ssu e s co n cern i n g i n n o va t i o n
There are a number of issues that you must understand before youcommence your recommendations They are
To have a recommendation accepted and endorsed by management and councilthe recommendation must be affordable politically acceptable clearly benefit the
customer and practical to implementWith regard to ldquoaffordabilityrdquo it is not always the case that your municipality is theonly source of funds to pay for a service There are many options including askingthe customer to pay a fee obtaining private sector sponsorship and obtainingCentral Government support In most cases if you think hard enough about how tofund a new service you will find an external funding source Therefore do notassume at this point that thr recommendation is unaffordableWhen a CI project team is made up of a mix of staff outside of the service deliveryunit there may be reluctance from the service manager to accept yourrecommendations To get the service manager to be supportive of therecommendations and to implement them you will need to ldquosellrdquo yourrecommendations and convince the service manager that it will benefit them asmuch as the customer The task of ldquosellingrdquo your recommendations to the servicestaff can be difficult and time consuming so donrsquot underestimate the effort this willtake Make a determined effort to involve the service manager in this phase andseek their endorsement and support of the recommendations andThe recommendations implemented in the first instance may not work perfectly be
flexible in the acceptance rate or take up rate of your recommendations andaccept constructive criticism in the short term and be prepared to adapt
The Innovate phase involves four tasks
1 Identify preferred solutions2 Recommend improvements3 Secure funding4 Approve CIB Implementation
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I d e n t i f y p re f e r re d so l u t i o n s
I n n o v a t e gt
Purpose
To select the best opportunities for improvement
Why i den t i f y p re fe r r ed s o lu t i ons
You may find many opportunities from your Benchmarking study but youneed to identify the ones that will achieve the greatest benefit
Criteria to use to judge the various opportunities are
It will clearly improve the service to our residents in terms of timeliness qualityaccess affordability and or their satisfactionIt is affordable and within the financial capacity of our municipalityIt can be implemented quicklyIt is technically feasible with our current technology or we can acquire thetechnology to implement the changeIt will be easy for our employees to adapt to the change
Assess opportunities and rank them using the above criteria The oneswith the highest score should be those worth pursuing in the immediatefuture
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 List all of the most important opportunities using the Advance a solution worksheet
3 Develop solution strategies4 Score the solutions and rank them from highest to lowest5 Review the solutions for illogical results6 Agree the preferred solutions
T i m e
Complete by week 11
R e co m m e n d i m p ro ve m e n t s
I n n o v a t e gt
Purpose
To present your findings and recommendations for improvement to yourSteering committee for their endorsement
W h y r e c om m e n d i m p r o v e m e n t s
Solutions can sometimes require significant investment so it is importantthat proposed solutions be approved by the Steering Committee beforemoving on to the next phase
To maximise the chances of the Steering Committee approving your workyou need to present a well thought out report that helps the reader clearlyunderstand your thinking and analysis
Two tools are useful here
Impact Assessment
Barrier Analysis
Your team can then present its case in a clear and easy to understandformat which will enhance the chances of approval
How to P roceed
1 Complete the Training read the guide slideshow and do the assessment
2 Agree the purpose of the report
3 Agree on the report index using the Report template
4 Collate the preferred solutions
5 Develop an implementation plan using the Implementation plan worksheet
6 Estimate the implementation costs and benefits using the Cost budget worksheet
7 Complete an Impact Assessment using the Impact assessment worksheet
8 Complete a Barrier analysis using the Barrier analysis worksheet
9 Draft the report using the Report template10 Quality check the draft report11 Present the report to the Steering Committee
T i m e
Complete by week 11
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Secure fund ing
I n n o v a t e gt
Purpose
To secure the funding necessary to pay for the proposed improvements
W h y s e c u r e f u n d i n g
Most service improvements will require some additional funding to pay forimmediate changes such as new facilities new equipment and newsupplies
Ongoing costs may also increase to pay for the improved service to morecustomers
Funding may come from many sources such as private sector sponsorsdevelopment agencies NGOs state and federal governments financehouses and from internally being the local government itself
To secure new funding from any of these sources you will need to present
a proposal that outlines your funding requirements plus how the funderwill benefit from the arrangement
It is unlikely that a funder will provide new funds for an improvedmunicipal service unless they are satisfied that
The improved service is a real requirement of the communityThe improved service can be implemented with the funds requestedThe local government has the capacity and skills to implement the new serviceThere will be a benefit to the funder in terms of recognition or exposure andThe municipality has the financial capacity to fund the service over the longerterm and to repay any related loans
This task will address these issues by preparing the appropriate documentsfor presentation to the identified funding sources
W h o d o e s t h i s t a s k
CIB Project team members do this in collaboration with the FinanceDepartment of your municipality
H o w to p r o c e ed
1 Complete the Training read the guide slideshow and assessment
2 Develop a cash flow forecast you may use the Cash flow template as an example
3 Prepare a financing proposal4 Seek an interview and negotiate the funding arrangements5 Document the funding agreement6 Update the implementation plan
T i m e
Complete by week 12
A p p ro ve CI B I m p l e m e n t a t i o n
I n n o v a t e gt
Purpose
To seek final approval from your Council to move ahead with the implementation of thenew or improved service
W h y a p p r o v e t h e C I B i m p l e m e n t a t i o n
Where the proposed improvements are significant or may affect manyresidents or require substantial funding it is likely that your Council willrequire notice of the proposal and will expect to have some input
You may also have limited authority to approve borrowings or spend moneyon capital items
Generally approval will be required from Council to advance theimplementation of a significant change to any service or infrastructure asset
Council will require all the information necessary for it to make a thorough
consideration of the costs and benefits risks and assumptions and the longterm sustainability of the service and the required funding for it
For this to happen the CIB Project team will need to firstly prepare a formalproposal and will likely follow this with an amended proposal setting outclearly how each of the Councillors objections or concerns have beenaddressed
W h o d o e s t h i s t a s k
The CIB Project team members complete this task with assistance from the Councilsecretary
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Put your proposal on Councilrsquos agenda
3 Consider their likely objections using the Council members and their likely objections
worksheet
4 Prepare your proposal5 Issue your proposal to Council members
6 Amend your proposal to accommodate Council changes using the Council members
amendments worksheet
7 Seek Councilrsquos endorsement
T i m e
Complete by week 12
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I m p l e m e n t
The Implementation phase of a CI project is where you put your recommendationsinto action The CI project team may carry out the implementation work but if theservice is a large service such as solid waste collection then a ldquoChange teamrdquo thatis made up of supervisors and staff from within the service unit may carry out theimplementation tasks
I s su e s w i t h t h e i m p l e m e n ta t i o n
People have a natural reluctance to change the way they are used to andto take on additional risks that a change may not work well that mightreflect on their own capabilities
There are a number of potential issues and difficulties that you shouldconsider before you commence the Implementation phase they are
There will be a natural reluctance to change so to counter this reluctance youneed to get the service staff involved very early in the discussions about how theimplementation will be planned and executedTo get service staff committed to the planned changes they will need theopportunity to put forward their own views on implementation difficulties and thepossible increase in their work load in the short term involve them in the earlydiscussions and acknowledge their concernsNo change program is implemented smoothly and without problems explain tothe service staff that we will encounter problems and failures but also that wehave the skills and the determination to overcome these short term issues and
we will succeed in improving our serviceImplementing a change program can be complex with many actions takingplace at once and many people involved Some actions may be dependant uponothers and some actions may be critical to the success of the program To keepall of these actions under control and to ensure each person understands theirrole and responsibilities an Implementation plan is essential The plan needs tospell out the tasks required the deliverables or outputs when they need to bedelivered and who is responsible for themImplementing change requires staff to be trained in the new process and to begiven adequate information so that they understand what they need to dodifferently A quick verbal instruction is definitely insufficient and staff should beprovided with written instructions diagrams thorough training a chance topractice their new procedures acknowledgement they are doing the new job wellor constructive criticism delivered in a positive manner Reprimands and opencriticism is definitely to be avoidedCustomers as well as service staff may need to be trained in the way they usethe service issues of paying a fee hygiene completing documentation correctly
and taking on some additional responsibilities may all play a part in the newservice
At the end of the implementation involved staff should be clearly recognized fortheir hard work and dedication to the new service this is their reward and they willbe more satisfied with their careers in your municipalityLastly the media plays a large part in communicating with the customers (thismay assist you in training the customer) and externalizing the benefits of the newservice (this may assist council in their new elections and make the tax payershappy with their financial support for pro-poor services) so it is best to keep themedia updated with your progress and to seek their support by them reporting thepositive improvements you have made in your service delivery
The Implement phase involves the following eight tasks
1 Build the implementation team2 Involve managers and staff 3 Plan the change program4 Document service standards and procedures5 Deploy procedures and train staff 6 Train customers and suppliers7 Recognize and reward success8 Update the media
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B u i ld t h e i m p l e m e n t a t i o n t e a m
Purpose
To build an implementation team that has the skills knowledge and capacity to carryout the implementation tasks according to the schedule
W h y b u i l d a n i m p l e m e n t a t i o n t e am
An implementation team will be required
1 Where an improved service covers a large territory or2 there are many tasks to be completed in a short period of time or3 the current CIB Project team does not have the capacity or skills to implement
the new or changed service
Team membership will depend on the implementation tasks and the skillsneeded to carry them out successfully
The team members need to be selected and approved and they needtraining and support to carry out their tasks correctly
With a good Implementation team the new service should be a success
Some Implementation tasks that may run concurrently are
Amendments to computer programsEducating the community on the service changeTraining service delivery staffPrinting service brochures forms documentsInstalling new utilities and services such as power water gas sewageDocumenting new proceduresMaking changes or upgrades to infrastructure such as counters yards depotsbuildings schools gates meters offices reception areas doors etc
In addition to the above list these Implementation tasks may also behappening concurrently in different and disbursed locations
Therefore it is likely that you will need an Implementation team tosupervise and manage all of these tasks
W h o d o e s t h i s t a s k
CIB Project team members do this in collaboration with the managers of theprospective Implementation team members
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Agree the Implementation strategy3 Select the team members4 Brief the team on the Implementation5 Consider the teamrsquos requests6 Provide team members with individual plans and documents7 Monitor team progress and support the Implementation
I n vo l ve m a n a g e rs a n d s t a f f
I m p l e m e n t gt
Purpose
To raise the awareness and knowledge of all affected managers and staff so they willsupport the Implementation
Why i nv o l v e m anagers and s ta f f
When people understand why a new service is being implemented and howit directly affects them they will be more comfortable with theImplementation process and will not resist the change as much
W h o d o e s t h i s t a s k
CIB Project team members will do this task but in collaboration with thesenior managers of the service or section
It is important that the senior management team be seen to support the
changes If the change is significant a senior management meeting chairedby the Mayor or Commissioner may be preferred
How to P roceed
1 Determine the service staff that needs to be briefed on the Implementation2 Prepare the briefing materials3 Organize venues questionnaires input forms presentation materials facilities
and presenters4 Promote the briefing event and issue invitations to staff5 Hold the briefing event and seek staff inputs6 Collate and consider all staff inputs7 Amend the Implementation plan if necessary
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Plan the change p rog ram
I m p l e m e n t gt
Purpose
To develop a detailed plan of tasks and their timing so the Implementation isthorough and concludes according to the overall schedule accepted by Council
W h y p l a n t h e c h a n g e p r o g r a m
In some cases the Implementation plan that has been prepared to-datehas been to satisfy the feasibility and affordability question Organizing anImplementation team will also require an Implementation strategy andsome planning information
However these plans may not be in sufficient detail that will provideadequate information to the team members so they can complete the taskand deliver the outputs according to the needs of the new service
Additional information will likely be needed and may include
Defining lower level tasks and specific outputsExample outputsSketches or plans of a changed facilityRough outline of a new form or documentRough flowchart of a new computer programPhotographs of a similar installation orA map showing the boundaries of the project
The level of detail should be equal to the degree of management andmonitoring that is necessary to minimize the risk of a task being faulty orlate and the degree of direction necessary to ensure the task is completedproperly
W h o d o e s t h i s t a s k
Where a new service is being implemented concurrently in many areasthe CIB Project team should plan a Change program
Where there is some latitude or decision making at the local level theplanning should be done by the Implementation team at the local level
How to P roceed
1 Determine whether or not a Change program needs to be defined at the locallevel or the central level
2 Assign responsibility to develop the Change program3 Develop the Change programs (detailed implementation plan)4 Verify that all Change programs are consistent with the overall Implementation
plan finish dates estimated resources and costs5 Approve the detailed Change programs6 Encode the Change programs with a Version control and or approval date and
the name of the approver
Document se rv i ce s tandard s andprocedures
I m p l e m e n t gt
Purpose
To document the service standards and operating procedures of the improved serviceso that service staff and customers have a consistent understanding of how the servicewill operate and what performance level is expected
Why doc um ent s er v i c e standards and p r oc edures
The documentation of Service standards will establish a consistentunderstanding between customers and service staff on exactly how theservice will operate and what performance standards are expected
The Service standards should clearly document
A description of the serviceWhere the service is obtained fromWhat time the service is available
How the customer accesses the serviceWhat inputs the customer needs to makePrice of the serviceThe performance of the service
Speed of deliveryQuality of the deliverablesLevel of customer satisfactionLevel of access
What to do in case the service fails or the customer wishes to lodge a complaintConfidentiality of the service informationDependence upon other providers or utilities that Council cannot be heldaccountable for should a disruption occur with their services (electricity watersupply etc)
The service procedure should be in sufficient detail that any Council staff member can deliver the service process by referring to the serviceprocedure The procedure should explain
What the input trigger point is to commence the procedureWhen should the procedure be commencedWhat specific actions are requiredWhat forms or computer programs to useWhat outputs are createdWhat approval levels are requiredWhere the outputs are deliveredWhat to do if an exception occurs andThe overall timing of the individual tasks
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W h o d o e s t h i s t a s k
For a small change to a process that is consistent across the whole of Council the CIB Project team can complete this task
Where the improved service is large and must be delivered in a consistentmanner across the whole of Council the service specification can bedrafted by the CIB Project team and then it should be approved by theCouncil
Where the new service and procedure is unique to an area then the localImplementation team should document the Service standards andprocedures in collaboration with the local service manager and their staff
How to P roceed
Define the service standards
1 Obtain and review your Councilrsquos standards for documenting Service standardsand operating procedures
2 If the above is not available then define how Service standards are to bedocumented and version controlled in your Council
3 Define the performance standards for the service in respect ofTimeliness
QualityCustomer service and satisfactionAccess
4 Define the other components of the Service standard5 Develop a publication and distribution strategy
Publication format and medium options areService brochureCouncil internet siteCouncil Service directoryService posterSign board etc
Distribution options areAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Publish and distribute the Service standards in the agreed format
Define the operating procedures
7 Obtain and review your Councilrsquos standards for documenting operatingprocedures
8 If the above is not available then define how procedures are to be documentedand version controlled in your Council
9 Process map the improved service (how it will operate)10 Agree the process map with the service manager11 Develop a publication and distribution strategy
Publication format and medium optionsProcedure manualLoose leaf paper pagesCardsIntranet siteElectronic document on a central server
Distribution options
All managers in the CityAll employees in the CityAll service staff involved in the procedureOn a request basisAnybody using the Intranet or Internet
12 Document the service procedure using the agreed format and medium13 Approve the new procedure and register it in the Procedure index (or version
control)
D e p lo y p ro ce d u re s a n d t r a i n s t a f f
I m p l e m e n t gt
Purpose
To provide information and direction to all service staff so they can deliver the improvedservice according to the improved design and achieve the expected serviceperformance targets
Why dep loy p roc edures and t r a i n s t a f f
Service staff will need very clear direction on what procedure is to befollowed in the delivery of an improved service
Service procedures are often written and forgotten held in a filing cabinetor in some managerrsquos office Very often the operating procedures are out of date not distributed to relevant staff have pages missing are out of dateand are not version controlled
In these circumstances it is little wonder that service staff inherit a processfrom their predecessor invent their own process evolve the process overtime to meet changing needs and eventually have a process that is uniquecomplex and inefficient
Operating procedures need to be
Quickly accessible to all staff delivering the serviceUp-to-date and complete and
Clear and understandable to the service operator
Operating procedures can be distributed to relevant staff using
Paper based manuals with version control and serial number controlIndividual pages that can be inserted into a book or manualIndividual ldquocardsrdquo that can be filed in a ldquocard boxrdquo for quick accessIntranet site using an electronic index or find function to each pageAn electronic ldquomanualrdquo located on a local area network incorporating an electronicindex or find feature (eg MS Word document with a table of contents)
In addition to deploying the operating procedures to all relevant staff it isimportant that staff are trained in the new procedure and have theopportunity to practice the procedure experiment with exception conditionsrole play a difficult customer or transaction and contribute to the furtherrefinement of the procedure
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Training on the procedure can be delivered face to face using a videotraining ldquotaperdquo using a workshop with service staff or a formal class roomenvironment
Training can be scheduled
Whenever the process changesOn an regular cyclical basis covering both changes and existing proceduresFor new staff or staff re-assigned to a new position processOn a request basis orIn response to an unsatisfactory result from an internal audit program
At all times staff should feel confident that they are performing their workaccording to the designed process and within their level of authority
Should they feel unsure of any aspect of the process or authority theyshould have access to the operating procedures for personal referenceand to training and support should the procedure prove inadequate
W h o d o e s t h i s t a s k
The service manager responsible for the service staff should deploy theoperating procedures and train their staff because it is essential that theservice manager be in control of their service and take ownership of it
If however staff training is a significant step within the Implementationthe service manager should seek assistance from the Councilrsquos internaltraining resource or an external trainer the CIB Project team or theImplementation team whichever is the most appropriate
How to P roceed
1 Nominate the staff that requires training in the new procedure2 Decide who will deliver the training and when3 Decide upon the training medium and approach
Face to face trainingVideo showWorkshopTeachPractice
ExperimentRole playProgressive or all at once
4 Develop the training materialsOperating proceduresCase studiesRole playsPractice transactions etc
5 Publish all the required material for distribution to the staff6 Organize a training venue facilities and computer access if required7 Deliver the training8 Seek staff feed back on operational difficulties or training deficiencies9 Re-dress operational difficulties or breach in the procedure
10 Update staff records to reflect their training and new skills
Tra in cus tom ers and supp l i e rs
I m p l e m e n t gt
Purpose
To raise the understanding of customers and suppliers on how the improved service isto operate and what specific actions are required from them to ensure service
performance can be achieved as specified
Why t r a i n c ustom ers and s upp l i e r s
In all municipal services there are customers service staff and suppliers(both internal and external) and each of these groups of people will have aninfluence on how the service operates
Customers often provide inputs such as information documentsapplications and requests and should the Quality of any of these inputs bepoor then the service will not operate smoothly and performance will suffer
Likewise with suppliers if they supply poor Quality inputs such asconsumables computer services constructions and contracted services then
the service will not operate as planned and again performance will suffer
It is essential therefore that customers service staff and suppliers are ldquotrainedrdquo in how to work the service so that good performance is achieved
We have already addressed service staff training in the previous task sothis task will focus upon customers and suppliers
Often customers are not trained in how to use a service and they obtainthis knowledge through making mistakes and being corrected throughmany visits to achieve what should have been achieved within one visit andthe resubmission of documents to correct earlier mistakes
Initial weaknesses in the knowledge can be overcome in time with serviceexperience but this does not resolve the inefficiencies that are created by
the first time customer or the infrequent customer
You can see how well the airlines train us as customers to ensure we checkinto the airport one hour before departure have our ticket and passport withus and only bring a limited amount of baggage All of this information issent to every passenger no matter how frequently they fly Imagine theairport chaos is passengers arrived late did not have their ticket or passportavailable and brought too much baggage
Similarly with a municipal service customers need to have knowledge of
Where to access a municipal serviceWhat actions the customer needs to take to access the serviceWhat information needs to be suppliedWhat lead time is required to access the service andHow much the service will cost
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Much of this information will be contained in the Service charterstandards but often this information is not provided to the customerunless it is requested or after commencement of the service
Customer training is necessary for the customer to make efficient quickand painless access to the service
Customers do not need training in all of the detail of the service but theydo need to be aware of the essential issues or be able to find out about
the essential issues prior to accessing the service for the first time
Training can be delivered through a number of mediums such as
1 Internet access to the municipal web site that provides basic instructions2 Service directory books published and provided to every household3 A public reception counter located in strategic locations where customers often
frequent (eg shopping centers business districts etc)4 A telephone hot line that will provide basic verbal advice5 ldquoAdvertisementsrdquo in news papers and other printed medium6 ldquoAdvertisementsrdquo on television or radio7 A service brochure that can be mailed to the customer upon request or attached
to another document that has some association with the changed service
Medium examples are
1 How to lodge a building application and downloadable application forms allavailable from the City Internet site
2 A service directory setting out the service description contact telephonenumbers and basic instructions on how to access the service
3 A ldquoCity Shoprdquo located inside a shopping mall that looks like a retail shop andprovides basic information about Council services
4 A telephone hot line number such as 7777777 that connects the customer tothe Seven Seas Municipal Council Help desk
5 One page advertisements that illustrate the new one-way street map to assistdrives to navigate around the city on the new one-way street design
6 One minute advertisement on television that illustrates how a responsible drivershould obey parking limitations in the City business district and what fines willbe incurred should they over stay the time limit and
7 A service flyer brochure that explains how to use a ldquoLoading zonerdquo in the centralbusiness district that is mailed to the vehicle owner with the vehicle registrationrenewal advice
W h o
The Service manager in collaboration with the Municipal Public InformationOfficer should complete this task
This task may also be assigned to an external professional advertisingagency that has dealt with publicity for other government services
How
1 Define the customer and supplier categories that require training2 Define the training needs or the change in customer supplier behavior that is
required3 Determine the best training medium to be used to reach these customers and to
achieve knowledge retention
4 Negotiate with participating parties such as TV stations other agencies for theirsupport
5 Agree upon a training schedule6 Develop the training materials that meet the needs and fit with the chosen medium
and participating agencies7 Deliver the training as scheduled8 Measure the learning and behavior change9 Assess the learning and behavior change and schedule further training as required
Recogn ize and rew ard success
I m p l e m e n t gt
Purpose
To Recognize and reward service staff the Implementation team customers andsuppliers for their contribution to the successful implementation of the improvedservice
Why rec ogn i z e and r ew ard s uc c es s
Everyone enjoys and appreciates recognition and reward for theircontribution to a successful project or improved service
By recognizing peoplersquos contribution they will be more satisfied with theirinvolvement and will support your municipality in the future with furtherservice improvements
Recognition is not costly and can take many forms such as
Letter of thanks addressed to the individual and signed by a senior officer (egMayor or Commissioner)Public ceremony where individuals are presented and issued a certificate of appreciation (special event or at the Council meeting)Newspaper advertisement or public posters naming individuals or groups (includingthe customers and suppliers) that have contributed to the project and thankingthem for their contributionsTV broadcast of a site visit by the Mayor where the Mayor publicly describes theimproved service and names the groups of staff that have contributedPoster showing team members displayed in the municipal reception hall andMeet with the Mayor Councilors or Commissioner and describe the team membersrsquo experiences and achievements with the project
Rewards in the form of bene f i t s may be also considered but in manycultures this is not used The benefits may include
Once off financial bonusAdditional holiday entitlementsAdditional education days andor cost subsidy entitlementsBenchmarking visit to a neighboring city or countryElevation in rank or status with a commensurate salary increaseIssue a gift certificate that offers admittance to a relevant event or purchasingpower at a retailer of related equipment or consumablesIssue a physical gift such as a pen office equipment office computer referencebook or relevant equipmentRenewal of an office vehicle or upgrading of an office vehicle andExtended usage of an office vehicle
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W h o d o e s t h i s t a s k
The CIB Steering Committee should decide upon the reward andrecognition events and benefits
The CIB Project leader may be asked for their input
This may also need to be done in collaboration with the Human ResourceDepartment within the municipality and or the senior politicians such as
the Mayor
How to P roceed
1 Decide upon the event or results that define the end of the Implementation2 Measure the degree of success the Implementation has achieved3 Define the people or groups that should be recognized for their contributions4 Decide upon specific individuals or staff groups that should be offered benefits5 Decide upon the method and timing of the recognition6 Decide upon the timing form and value of the benefits7 Conduct the recognition events8 Issue the benefits to individuals9 Seek independent views on the degree of satisfaction with the celebration events
and reward benefits and note any dissatisfaction for future reference
U p d at e t h e m e d i a
I m p l e m e n t gt
Purpose
To provide information and evidence to the media with the expectation the media willpositively report upon the achievements of the municipality in itrsquos serviceimprovements
W h y u p d a t e t h e m e d i a
Service improvements need political support to initiate them and approvetheir funding
That support will come from elected politicians that have a strong mandateto improve municipal services
That mandate will come from the electorate by them electing politiciansbased upon their performance That performance can only be known frompersonal experience and constructive reporting in the media
Therefore to sustain a continuous improvement process and develop thisinto a culture of the municipality the media must positively report all of the improvement achievements made by the city and give credit to thepoliticians staff and suppliers that have contributed to that improvement
With this reporting the electorate will develop confidence in their currentcouncilors and re-elect them based upon their positive performance Thecouncilors in turn will likely support on-going service improvements andpromote the CIB process amongst their peers
Reporting CIB achievements to the media is critical to the development asustainable CIB culture in your municipality
W h o
The Public Information Officer (or similar) will complete this task
It is likely that your senior managers or your Mayor will be interviewed andquoted in the media on specific improvement projects
The progressive collection of evidential material may be delegated to one of the Implementation team members as a specific task
How to P roceed
1 Maintain a record of all current and completed CIB projects2 For each CIB Implementation progressively build up evidential material on the
success and outcomes of CIB projects as they progress with their implementation
Customer interviews (Video and recorded)Supplier interviewsService staff interviewsPhotographs of changes (Video and still)Key Performance Measure trends (use independent data collection)Progress reports to the Steering Committee
3 Decide upon a media release strategy when how and who to4 Develop media release documents consistent with the media strategy5 Include customer interviews6 Include photographs Include KPI trend data7 Release the above information to the media8 Coordinate media interviews with senior managers and the Mayor or councilors as
requested9 Monitor media reports and validate their accuracy
10 Correct any inaccurate or misleading media reports11 Report to the Steering Committee (or Council) on the extent of media coverage in
respect of your CIB projects
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Susta in
The Sustain phase of a CI project is where all of the changes that havebeen successfully implemented during the Implementation phase are nowput firmly in place and the new service delivery becomes the normal way
I ssues conce rn ing sus ta in ing the changed
process
There are a number of issues to be considered
The original recommendations and the changes that were implemented may notin fact be ideal and through the imperfect design and decision process you mayhave made some assumptions about the service or the way in which thecustomer users the service that have now proved to be untrueIt is important therefore that you seek the opinions of your customers and staff on how they see the new service operating and whether or not there are anyflaws in the service or if with a small amount of additional effort the servicecould be improved yet furtherOften the management team and service staff will assume that with the deliveryof a ldquogoodrdquo service then the service objectives will be achieved for example if we deliver excellent education so that children and young adults will achieveemployment the assumption is therefore that with a good education you will geta job we will never know this unless we measure whether or not school leaversactually are employedWhen an imperfect service results and you can see weaknesses in the outputs of the outcome is not being achieved then this is the time to make the minorcorrections to make the service better as was your objective in the first placeOften the CI project team and the Implementation team will simply accept theminor failings of the changes and are reluctant to make that extra bit of effortto achieve the original goals ndash maybe they are tired and exhausted from all of the previous effort ndash donrsquot give up make those final adjustments and you will
end up with the results you long forAs the new service is delivered it is important that it receives appropriatefunding in the future so that the service standard does not deteriorate To dothis the budget assumptions regarding output costs volume of outputs deliveredforecast demand levels and demand dampening strategies all need to be inputto the budget considerationsYou owe it to the customer a clear indication of the service standards you arepromising to deliver including response times Quality customer satisfactionfee levels and access This promise can be expressed in a ldquoService charterrdquo or ldquoService descriptionrdquo and once issued you will be under an obligation to fulfillyour promiseTo ensure that the new service and its service processes are delivered into thefuture you should be monitoring the key performance indicators for this serviceto ensure that the standards are achieved but also you should look at theprocesses to ensure they are being complied with Most municipalities use anInternal Audit resource to verify these items and the Auditor reports to thecouncil with their findings and
Finally once you are happy that the service is normalized and is operating in asustainable manner it is time to celebrate your success
The sustain phase of a CI project involves the following six tasks
1 Accept feed back on new procedures2 Measure on going performance3 Adjust to counter poor performance4 Update budget assumptions5 Update the service standards6 Audit compliance
Gather feed back
Susta ingt
Purpose
To receive constructive feedback on the improved service or changed process fromcustomers suppliers and service staff so that any initial problems are resolved andexpected improvements are fully realized
W h y g a t h e r f e ed b a c k
A new process or service will have been developed based upon what webelieve is correct at the time of its design and development
This will include how we believe the customer will react to the new servicehow the suppliers will provide their inputs to the new service and how ourstaff will deliver the new service Our most important belief is that theimproved service will deliver the benefits that we expect
Many of these beliefs will eventuate and a better service will result howeversome of our beliefs and assumptions may not eventuate and we may needto correct the new service to fully realize its potential
It is important therefore that we seek feedback on the improved servicefrom our customers suppliers and service staff so we can be sure theimproved service is operating as planned and the benefits are being realized
W h o
The CIB Project team does this task
Conducting a customer or supplier survey and collecting the survey resultsmay be delegated to the Implementation team or to an external surveyprovider
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H o w to p r o c e ed
1 Decide what feedback should be collected and whenService difficultiesCustomer satisfactionSupplier satisfactionHazards or risksAccessResponsiveness
2 Decide upon the customer supplier staff groups to participate
3 Plan the feedback approachSurveyWorkshopFocus groupInterviewOpinion box
4 Prepare the survey instrument5 Test the questionnaire6 Conduct the surveys focus groups or workshops7 Collate and analyze the results8 Determine the changes necessary to further improve the new service
M e asu re o n -g o i n g p e r f o rm a n ce
Susta ingt
Purpose
To measure the ongoing performance of the improved service to ensure the inputsare being correctly supplied the outputs are being delivered as planned and thebenefits from the service are being realized as expected
W h y m e a su r e o n - g o i n g p e r f o r m a n ce
As part of the service improvement process your team will haveaddressed changes to inputs the service process itself and will have setstandards of performance for the outputs Hopefully the service outcomewill be improving as a result
Where critical inputs have been improved in respect of their timelinessquality cost or our satisfaction level it may be necessary to measurethese inputs to ensure they are received in an improved form accordingto the new service design
To manage the improved service inputs and ensure they are supplied tothe service according to our design the improved or critical inputs shouldbe measured in respect of the aspect that is expected to improve
This may be the inputsrsquo
QualityTimelinessCost orOur service staffsrsquo general satisfaction
Where the service process has been changed or extended this should resultin a change in output performance as well as (in the longer term) a changein service outcome
In many cases service output standards will have been set and it will beincumbent upon the service staff to achieve these service standards
Outputs should be measured in respect of the aspect that is expected toimprove This may include
QualityTimelinessCostCustomer satisfactionAccess andAffordability
Finally it will always be the case that as a result of any improvement theservice outcome should improve This is the final measure that should betracked
W h o d o e s t h i s t a s k
The measure definitions should be defined by the CIB Project team
The data collection and reporting should be an ongoing responsibility of theservice staff
The monitoring should be undertaken by both the service manager and theCIB Project team
How to P roceed
1 Decide upon which inputs outputs and outcomes are to be measured2 Decide upon which aspect of these should be measured3 Define the performance measure4 Collect the performance data
gt5 Process the data and produce the performance reports6 Monitor the results and identify any failings in expected performance
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A d j u s t t o co u n t e r p o o r p e r f o rm a n ce
Susta ingt
Purpose
To analyze the results from the customersupplier and service staff feedback and the
performance results and take correctiveaction to ensure the improved servicereaches its expected performance
W h y a d j u s t t o c o u n t e r p o o rper f o rmanc e
By taking the results from the customer supplier and service staff feedback and the performance measure results you may find that thechanged service is still not performing the way you expected In this casecorrective action will be required to reach the expected performance level
The likely issues that will result will vary according to your service and theimprovements implemented but some issues may include
Customers are still confused about the new service and are still unsure of theirrole and responsibilities in service access and useSuppliers cannot meet the higher standards of performance for the inputsService staff are still unsure of the exact process and request further assistanceMistakes are still happening and the Quality of the service output is still poorThe outputs are still delivered late and do not reach the timeliness standardsThe output unit cost of the service is still too high and the fall in unit cost hasnot resulted andThere has been no change in the service outcome even though the outputperformance has improved
W h o d o e s t h i s t a s k
The CIB Project team completes this task
Some collaboration will be necessary with the service staff and theImplementation team to conduct the root cause analysis
How to P roceed
1 Identify implementation problems that need corrective action2 Complete a root cause analysis of each issue3 Select a preferred solution for each root cause4 Develop an Implementation plan for the preferred solutions5 Cost the additional corrective actions6 Present the Implementation plan and its costs to the Steering Committee7 Adjust the overall Implementation budget with the above approval8 Implement the actions according to the Implementation plan
U p d at e b u d g e t a ssu m p t i o n s
Susta ingt
Purpose
To update the budget assumptions in relation to service access service standardsoutput unit costs and demand management strategies so that future budget allocations
will provide sufficient funds to sustain the improved service
W h y u p d a t e b u d g e t a s s u m p t i o n s
When a service is improved and particularly if the service has beenextended to reach more customers it is important that the basis of budgeting (budget assumptions) takes to account the changedcharacteristics of the new service so that adequate funds are provided inthe following years to sustain the new service
In particular if any of the following aspects have changed then the budgetwill definitely need revising
Additional customers have been added to the service eg wider access to waste
collection more houses connected to the water supply additional medical clinicsestablished additional public toilets built service has been promoted and demandhas risenService staff have been increased to provide a better serviceService standards have changed and there is wider scope in the service definitionEfficiencies have been obtained by improving the service process or by introducingcomputer technology and the output unit costs are lessCurrent customers are provided with greater access to the service by extendingoperating hours or extending the number of access points
W h o d o e s t h i s t a s k
The service manager normally completes this task with support from the Financesection within the municipality
How to P roceed
1 Define the service scope ndash what the service is how it operates any changes to theservice over the last year and what is actually delivered
2 Calculate the last yearrsquos average output unit net cost3 Forecast the new yearrsquos output unit quantity 4 Adjust the output unit price (fee) based upon Council policy and inflation5 Multiply the new unit fee with the new forecast volumes6 Adjust the old average output unit cost for inflation and additional scope7 Multiply the new output unit cost with the new output unit volumes8 Calculate the net cost based upon output units9 Prepare a line item budget for the new year
10 Reconcile the two budgets at the net cost level to ensure resources are available tomeet the new demand
11 Adjust the service scope (standards) or output volume to achieve reconciliationbetween the output based budget and the line item budget
12 If the output volumes are reduced (compared to the forecast) a demandmanagement strategy needs to be specified and included in the adjusted servicescope or standards
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Update se rv i ce stand ards
Susta ingt
Purpose
To update the Service standards (or the Customer charter) to reflect the service as i twill be provided in the New Year in respect of its description access feestimeliness quality process and grievance redress
Why upd ate s er v i c e s tandards
As the Continuous improvement program reaches its conclusion and theNew Yearrsquos budget is formulated for the improved service you will becommitting to provide the new service to a level or standard that will bedifferent to what was delivered in the past
Customers staff and suppliers should all have a clear understanding of thenew service standard so they do not have unreal expectations and theywork to meet the standard
Following the approval of the New Years budget or the normalization of the improved service the service standard should be updated andpublished for the community
The service standard document should include
1 A description setting out what the service is and its purpose2 The level of access who in the community can access this service where do
they access and when3 The price or fee to pay for the service (if applicable)4 The responsibility of the customer at the time of accessing the service ie what
does the customer need to do5 The responsibility of the service staff ie what do they do to meet the needs of
the customer6 How quickly the service is provided ie what the response time is7 How accurate the service will be ie whether or not any faults are likely or
imperfections are tolerated
8 The level of customer satisfaction that is expected9 Exceptions that may inhibit service delivery ie any items that the municipality
is dependent upon that are outside the control of the municipality and shouldthese events happen the service may be affected
10 Confidentiality of any customer information or data held by the municipality11 Grievance redress process ie should the customer be unhappy with the
service how they can lodge a complaint or request the problem be resolved and12 The outcome from this service ie why is the service offered to the community
in the first place
The definition of key performance measures will be consistent with thestatement of service level set out in the Service standard however targetvalues will not be within the Service standard but documented in theannual Budget and periodical management reporting
For example
I n the Serv ice standard we may say that ourStandard is that alltelephone enquiries will be answered with 30 seconds of the call beingmade
I n the Budge t ( o r Serv ice p lan ) we may say that ourTarget is 90 of all telephone enquiries will be answered within 30 seconds of the call beingmade
The Standard is t he idea l to a im f o r
The per fo rmance ta rge t i s the degree to wh ich tha t idea l shou ld bea t ta ined
W h o d o e s t h i s t a s k
The Service manager develops the Service standard (or Service charter)
The Public information officer should provide the ldquoCorporate standardrdquo including logos format medium etc to be applied to the final publicdocument
How to P roceed
1 Understand your councilrsquos standards for documenting Service standards2 Obtain the previous Service standard and review its contents3 Review the recent changes to the service4 Define the new Service standard
5 Develop a publication and distribution strategyPub l i ca t i on format and mediumService brochureCouncil internet siteCouncil Service directoryService postersign board etc
D is t r i bu te toAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Document the Service standards in the publication format7 Distribute the Service standard document
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Aud i t comp l i ance
Susta ingt
Purpose
To identify any processes that have become non-compliant with the standingprocedures and may result in inefficiencies unacceptable risks or lead to poor
performance
W h y a u d i t c o m p l i an c e
To sustain the improved process the manager will be collectingperformance data and monitoring the actual performance level
In addition to this it is normal practice to Audit the improved process toensure the service staff are still conducting the service according to thedocumented procedures
The reason for this is that some non-compliant processes will inevitablycreep in and may take some time to show up in the performance measureor may not be significant enough to have an impact upon performance
Other non-compliant processes may have been implemented in good faithand in fact do have a positive impact on performance and these shouldbe considered for adoption into the procedures
Just because a changed process step is non-compliant this does notnecessarily mean it should be abolished it may be good to keep andstandardize it
Your Internal Audit program may look over all processes over a period of time but when a process has been significantly changed as in a CIBProject it should be audited around one year from the Implementationperiod
You have a number of options to conduct the audit they are
Conduct your own audit program for the serviceSeek to have the service included in the Internal audit programSeek to have the service included in the External audit programHold a staff workshop and have the staff review the standing procedures andopenly discuss actual non-compliance processes andHave some independent person role-play the customer document the actualprocedure followed as seen by the customer then reconcile this with thestanding procedure
W h o d o e s t h i s t a s k
The service manager should request to have their service audited forcompliance
Assistance may be called upon from the Internal audit function or from theexternal auditor to physically undertake the audit
How to P roceed
1 Decide upon who will conduct the audit and approximately when2 The auditor plans the audit program in respect of
What service processes will be auditedTiming of the auditStaff notification methodStaff who will participateStanding procedures that will be the reference pointMethod of reviewing the current processMethod of documenting non-compliance andHow the results will be reported and discussed
3 3 Notify staff of the internal audit schedule4 Obtain the current standing procedures5 Review current processes and reconcile with the procedures6 Document non-compliant processes7 Prepare the Audit report8 Discuss the Audit results with management and staff9 Agree on a course of action to correct non-compliant processes
10 Agree on a schedule to follow up the planned corrective actions11 Review the actual corrective actions and confirm back to management these are
complete and effective
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Ins t i tu t iona l i ze
Following the Implementation of your pilot CI projects it is time for yourmunicipality to assess whether or not it wishes to pursue ContinuousImprovement and Benchmarking as a normal operating culture
If the decision is ldquoyesrdquo then the organization needs to establish the structure theinformation and the policy to make this happen
To ldquoInstitutionalizerdquo Continuous Improvement there are eleven tasks to complete
1 Plan for a full CI implementation2 Name the CI initiative
3 Link CI to rewards and recognition
4 Establish a CI BM library resource
5 Develop a service listing6 Identify pro-poor services as priorities7 Nominate CIB project8 Monitor CI project progress9 Overcome barriers
10 Create flexible decision making11 Build up internal CI capacity
If you are unfamiliar with the term ldquoInstitutional capacityrdquo or would like to understandmore about this subject go to An overview of what institutional capacity means
Pl a n f o r a f u l l CI B i m p l e m e n t a t i o n
I ns t i t u t iona l i zegt
Purpose
To establish a plan for the full implementation of Continuous Improvement andBenchmarking as the agreed techniques for achieving excellent customer satisfaction
on a sustainable basis
W h y p l a n f o r a f u l l CI B i m p l e m e n t a t i o n
To institutionalize CIB in a sustainable manner a number of facilities anditems need to be in place
These range from human capacity to systems facilities and require veryspecific implementation tasks to ensure their completeness andeffectiveness
Establishing a formal CIB implementation plan for the institutionalization of CIB will go a long way to making this happen and within a time frame thatis acceptable to your Council
There are seventeen tasks in this Phase some can be implementedconcurrently to shorten the implementation period
W h o d o e s t h i s t a s k
The CIB Steering committee will plan for the full implementation of CIB
H o w to p r o c e ed
1 Seek a formal resolution from your Council that your municipality will adopt CIB2 Advise all managers and staff that CIB is now a Council policy and all staff shall
comply with this policy3 Review all of the tasks within the Institutionalize phase as set out in this Toolkit
4 Develop a CIB Implementation plan5 Seek Council approval of the CIB Implementation plan6 Issue the CIB Implementation plan
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N a m e t h e CI B i n i t i at i ve
I ns t i t u t iona l i zegt
Purpose
To decide upon a unique name for the CIBinitiative so the initiative is easilyrecognizable and memorable and clearlycoveys the objective of council which is to
continuously improve its services to itscommunity and particularly the poor
W h y n a m e t h e C I B i n i t i a t i v e
For the CIB full implementation to succeed it needs to be elevated inimportance be recognizable and memorable with all service staff and beclearly supported by council the mayor and the senior management team
Choosing and promoting a unique program name should achieve the ldquorecognizable and memorablerdquo objectives The more unique and strikingthe choice the more memorable the program should be
The name needs to also convey the objectives of council being the
continuous improvement of municipal services
Examples from other cities include
PR ID E - an acronym used in Australia by one city meaning Promoting andRecognizing Individuals when Delivering ExcellenceSPRING - an acronym used in the Philippines meaning Simplifying PRocesses INGovernmentNI RANTARA - a name used in Bangalore India that means to continuouslyimproveSI P an acronym used in Papua New Guinea that means Service ImprovementProgramDO BETTER a name used in Australia to reflect the intentions of a business tocontinuously improve its performance
W h o d o e s t h i s t a s k
The CIB Steering committee should develop a choice of names but it islikely yoursquore council will approve the preferred name logo and theirapplication
How to P roceed
1 Agree a method to generate ideas for name choices logo colors and applicationCompetitionWorkshopBrainstormResearch
2 Conduct the agreed method and generate a list of names logos colors etc3 Critique the suggested names and vote on a preferred name4 Submit a preferred name and some alternatives to council for their approval
5 Seek councilrsquos formal endorsement for their choice of name6 Advise senior managers and staff of the name choice7 Have the Public information officer issue a press release that explains councilrsquos
policy on CIB and use of the chosen name
L in k CI B t o r e w a rd s a n d re co g n it i o n
I ns t i t u t iona l i zegt
Purpose
To develop and implement a reward and recognition system that will motivate servicemanagers and staff to seriously pursue Continuous Improvement (ldquoCIrdquo) in their service
W h y l i n k C I B t o r e w a r d s a n d r e c o g n it i o n
Continuous improvement may not be sustainable unless service staff ismotivated to pursue service efficiency and excellence Continuousimprovement programs require extra attention and effort and any changeprocess has risks of failure
There will be a natural reluctance to volunteer extra effort or to acceptadditional risks unless there are rewards and recognition to make thisworthwhile
There needs to be a policy and processes that reward managers and staff for their extra efforts and extra risk taking and their achievements inimproving their services
Recognition and reward options that may be considered include
Additional annual leave daysAdvancement promotionPublic recognitionFinancial bonusPaid educationPaid study leaveAdditional facilities or entitlements
Any reward and recognition process should be an integral part of thePersonal Performance Appraisal system
W h o d o e s t h i s t a s k
The Human Resources section should develop the rewards and recognitionpolicy and processes and have this endorsed by council
In some municipalities employee unions may need to be consulted and localawards or employee ldquocontractsrdquo may need to be modified to incorporate thispolicy
How to P roceed
1 Seek councilrsquos authorization to develop a proposal for an effective reward andrecognition policy and process
2 Develop the draft policy and a process concept for submission to council3 Seek union and staff representative bodies endorsement of the proposed policy
and process concepts4 Seek council endorsement of the proposed policy and process concept5 Advise all affected staff of the new policy and the process concepts6 Implement the new policy and develop the new processes7 Request Internal External Audit to report upon the correct use of the reward and
recognition policy and process and its effectiveness
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Estab l i sh a CI B l i b ra ry r esource
I ns t i t u t iona l i zegt
Purpose
To provide a supportive working environment and a source of knowledge to facilitatefuture CIB project teams so they perform to their maximum ability
Why es tab l i s h a C IB l i b ra r y r es ourc e
CIB project teams require support and facilities in the form of
Space to display the current status of all active CIB projectswith their planned and current status
Space to display CIB team members contact details andmethods of consulting with them on any CIB project relatedmatter
Space for the entire team to meet and discuss issues in theirproject
Space to display service flowcharts examples pictures andother materials generated from their project
Telephone and a private area from which they can telephonecustomers suppliers and staff to interview them on the projectservice
Computer equipment and access to the internet so they canresearch potential Benchmarking partners accessBenchmarking information prepare questionnaires processperformance information and prepare reports
Space to hold and display example information such asmunicipal plans and annual reports service charters service
offerings promotion material training materials CIBrecommendations CIB performance measures and best practiceperformance customer and supplier surveys and
Space and facilities to train CIB team members that have nothad the experience of participating in a CIB project
An example is the Cebu SPRING Room
W h o d o e s t h i s t a s k
The CIB Steering committee should authorize the establishment of the CIBLibrary resource center and the CIB Working group should carry out thenecessary tasks
The Facilitator will be able to provide expert assistance in respect of theCIB Library inventory and any IT equipment that is required
How to P roceed
1 Determine the needs of future CIB project teams2 Develop a concept plan for the CIB library resource3 Cost the CIB library concept plan4 Approve the concept plan and cost budget5 Implement the plan6 Promote the use of the CIB library to all CIB teams7 Monitor the CIB library utilization and the teamsrsquo satisfaction with the facility
Deve lop a se rv i ce l i s t i ng
I ns t i t u t iona l i zegt
Purpose
To prepare a listing of all municipal services and their current performance status sothat poor performing services can be identified prioritized and nominated for a CIBproject Generally a local government will deliver around 100 services and this numbershould provide adequate detail and focus for you to prioritize services for improvementAn example listing of services is provided
Why dev e lop a s er v i c e l is t i ng
Continuous improvement as a process needs to focus upon a group of actions or activities a product or a service
A service in the local government context is a group of activities thattogether satisfy a specific need of the community A service can be brokendown into sub-services so the CIB process can deal with specific issues andparts of the bigger service can be identified as priorities for improvement
For example ldquoWaterrdquo may be defined as a service but this can be brokendown into sub services such as
1 Water catchment2 Water storage3 Water treatment4 Water connection5 Water reticulation supply6 Water metering and billing7 Sewage billing8 Sewage collection9 Sewage treatment
10 Sewage disposal
Taking the above list of sub-services it may be the case in your citythat Water connect ion is not accessible to some parts of the communityand it may be this sub-service that needs to be improved In other citiesWater metering and billing may be a problem and in other cities Watercatchment may be an issue
It is best to collect service information at the top service level first then at
a later time collect information at the sub-service level
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Generally a local government will deliver around 100 services and thisnumber should provide adequate detail and focus for you to prioritizeservices for improvement
Information relating to a service that can be collected may include
1 Service name2 Description3 Sub-service break down4 Number of current customers or volume of output5 The number of potential customers currently denied access to the service6 The severity and frequency of incidents of poor quality of the service or
incidents of customers with related sickness or health problems7 The severity and frequency of incidents of poor timeliness of delivering the
outputs and in particular when the timeliness is so sever it equates to denial of service access
8 The number of potential customers denied access to the service because it isunaffordable for them and
9 The frequency and severity of customer complaints about the service
When you decide upon what information is to be collected please considerthe basis on which you will prioritize the services for improvement (seeIdentify pro-poor services as priorities) because the basis will requireinformation that is being collected at this point
W h o d o e s t h i s t a s k
The CIB Working group should undertake this task but it will requireparticipation and cooperation from all service managers
The service listing can also be developed by
The service managers independentlyA specific project team set up to do this taskThe facilitator orA consultant hired to do this task
How to P roceed
1 Agree on what defines a ldquoservicerdquo2 Agree upon the information that is to be recorded for each service and or sub-
service
3 Develop the data collection method and resourcesQuestionnaire to each Director managerStaff interviewManager workshopUse financial budget costs center as a base
4 Collect the service data5 Process the data into a spreadsheet or computer file6 Return the service listing to the responsible managers for validation7 Correct the service listing8 Implement a procedure to keep the service listing updated
I d e n t i f y p ro - p o o r se rv i ce s as p r i o r i t i e s
I ns t i t u t iona l i zegt
Purpose
To identify and prioritize pro-poor services for improvement using the CIB toolkit
Why i den t i f y p ro -p oor s er v i c es as p r i o r i t i es
A pro-poor service is a service that provides the minimum basic needs of acommunity in respect of
1 Water2 Waste collection3 Sewage and sanitation4 Electricity energy5 Education6 Medical and hospital7 Housing8 Communications9 Employment or sustenance
The m in imum bas ic ser v ice leve l p rov ides
1 Access by all members of the community that need it2 A Qua l i t y output (ie fault free) that is safe hygienic and does not risk the health
of the service user3 A Time ly output that does not inhibit service access4 Pricing that is a f fo rdab le and does not inhibit service access and5 Adequate customer sa t i s fac t i on
Should any of the above services have
1 Sections of the community denied access to the service2 Outputs that in some way may risk the health or well being of the customer3 Outputs that are not delivered in a timely manner and ultimately restrict access to
the service4 Prices that are unaffordable for some in the community and ultimately restricts
their access or5 Customers that are generally dissatisfied with the service
then that service should be identified as a priority for improvement
The grading of the service seriousness should be based upon
The number of potential customers currently denied access to the serviceThe severity and frequency of incidents of poor quality of the service or incidentsof customers with related sickness or health problemsThe severity and frequency of incidents of poor timeliness of delivering theoutputs and in particular when the timeliness is so sever it equates to denial of service accessThe number of potential customers denied access to the service because it isunaffordable for them andThe frequency and severity of customer complaints about the service
The grading should be evidenced by data that has been collected for eachservice (refer earlier task ldquoDevelop a service listingrdquo)
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W h o d o e s t h i s t a s k
The CIB Working group should complete this task however the finaldecision on whether or not a specific service should be improved using theCIB toolkit will remain with the CIB Steering committee (see Approve thisCIB project within the Organize phase)
How to P roceed
1 Obtain the Service listing prepared in the preceding task2 Agree upon the definition of a ldquopro-poor servicerdquo3 Identify pro-poor services that currently have inadequate performance4 Grade these services according to their seriousness
N o m i n a t e CI B p ro j e c t s
I ns t i t u t iona l i zegt
Purpose
To decide which service or components will be the subject of a CIB project and tostate the expectations for improvement from the project
W h y n o m i n a t e CI B p r o j e c t s
The CIB Service nomination is a formal process to clearly set out theexpectations of the Steering committee in respect of improvementsrequired for a particular service
The nomination information has four important elements
1 The service or service components that is to be improved2 The expectation for improvement or the objective3 The start and end dates and4 The CIB Project leader
The nominated service needs to be very specific Nominating the service
as ldquoPublic healthrdquo or ldquoEducationrdquo will not provide adequate informationwith which the project team can focus its attention A better specificationwill be ldquoEducating the community on public health issuesrdquo or ldquoFood vendorlicensingrdquo
The expectation for improvement should be specified in quantifiable termsif possible An example may be ldquoDecrease the number of reportable foodpoisoning incidents from food vendors by 20rdquo In this way we canobjectively measure the success or otherwise of the CIB project
The start and end dates for the project need to be set relative to thecapacity of the likely team members to commence and conclude theproject Seasonal demand other projects normal work capacity and publicholidays need to be considered
The project team leader should be nominated at this time because thereneeds to be one person that holds the accountability for progressing theproject The team leader has the responsibility for marshalling the team andcommencing the CIB project with the Organise phase
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but much of thework may be delegated to the CIB Working group
How to P roceed
1 Obtain the listing of pro-poor services identified as priorities for improvement2 Decide the objectives or the expectation for improvement3 Decide the approximate start and end date4 Decide the CIB Project team leader
5 Complete the CIB Service nomination form
M o n i t o r CI B p ro j e c t p ro g re ss
I ns t i t u t iona l i zegt
Purpose
To monitor the progress of all current CIB projects so that any delays difficulties orbarriers may be dealt with or instructions provided on how to maintain the projectrsquosschedule
W h y m o n i t o r CI B p r o j e c t p r o g r e ss
As each CIB project advances it is likely that some difficulties and delays willarise Many of these will be capably dealt with by the team leader butothers may need the support of the Steering committee
We refer to the most likely problems and issues as ldquoBarriersrdquo and these aredealt with in a separate page ldquoBarriers and how to overcome themrdquo
In the early years of a CIB pilot implementation there may only be ahandful of active projects at one time but as the initiative gathersmomentum and more projects are commenced it is conceivable that manyprojects will be active at once
In the Philippines a large regional city had approximately twenty CIBprojects running concurrently
When the number of active projects exceeds ten it is time to considerreviewing their status by exception
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Exception means that where a project is running according to its originalplan and the team leader has no issues or concerns then the SteeringCommittee does not look at that project in detail
On the other hand where a project is seriously late or has some issues ordifficulties that cannot be easily resolved or it seems the projectobjectives may not be achieved or the team leader is seeking assistancethen the Steering Committee should carefully review this project andprovide the necessary assistance
The approach should be that all projects team leaders provide a monthlystatus report these reports are summarized onto a summary list oneperson reviews this list and identifies those projects that requireCommittee review A set of ldquotraffic lightsrdquo is one method of flagging therequirement for review
W h o d o e s t h i s t a s k
The CIB Steering committee completes the monitoring using updatedproject status reports provided by each CIB project team leader
Each CIB project leader should provide a Project status report on amonthly basis (or more regularly if required)
Where the Steering committee monitors only the summary report byexception the facilitator or a member of the Working group will need tosummarize all of the projects and ldquoflagrdquo those requiring Steeringcommittee review
How to P roceed
1 Have ldquoReview project progressrdquo as a standing agenda item at the regular CIBSteering Committee meetings
2 Brief each CIB project manager on the requirement to provide a monthly projectprogress report
3 Receive and collate monthly CIB project progress reports
4 Summarize the projectsrsquo status on a Summary report
5 Review each project and flag those requiring SC attention
6 Review CIB projects by exception
7 Agree on the root cause of any project problems8 Decide upon a course of action9 Write up the minutes of the meeting and issue them to all members
10 Advise the CIB project leader of the required action
B ar r i e r s an d h o w t o o ve rco m e t h e m
I ns t i t u t iona l i zegt
Purpose
To identify Barriers to the successful implementation of your CIB initiative andimplement strategies to minimize them
W h y i d e n t if y B a r r i e r s a n d o v e r c om e t h e m
Based upon a survey held at a regional conference on improving municipalservices a work session discussed Barriers and how they may be overcome
The results of the work session showed the following Barriers to be the mostcommon and these would inhibit the implementation of improvements
Individual staff performance is not measuredStaff do not have a personal training program
Managers and staff are not remunerated according to their performanceBudget allocation and justification method is weakProvincial or Central Government hold the power of decision makingManagers are not rewarded or recognized for improving performancePeers do not adequately support managers when change programs falter
These are ldquofundamental barriersrdquo to change and need to be dealt with at thewhole of municipal organization level It is not effective to deal with theseat a service level or department level because this would raise inequalitybetween those staff involved and those not
The CIB toolkit can be applied to address your priority Barriers Theapproach should be to
1 Organ ize a team to look at the Barrier(s)2 Ana lyze the Barriers particularly in completing a staff (customer) survey
3 Benchmark how other municipalities have dealt with the same issue4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff and managers to
adapt
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but in collaborationwith internal departments responsible for Human resource managementStaff training Finance and the Council secretariat
How to P roceed
1 Identify local Barriers that will definitely inhibit the successful implementation of your CIB initiative (use the Assessment of Barriers to change tool )
2 Identify the priority Barriers (those you wish to minimize in the short term)3 Decide whether or not these priority Barriers can be dealt with collectively or
individually
4 Complete a CIB Project nomination(s) to deal with individual or collective priority
Barriers
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Flex ib i l i t y i n dec i s i on m ak ing
I ns t i t u t iona l i zegt
Purpose
To delegate responsibility and accountability to managers and staff so themunicipality can operate in a flexible and responsive manner to meet the needs of its
community
W h y p u r s u e f l e x i b il i t y i n d e ci s io n m a k i n g
During the course of assisting many local governments with ContinuousImprovement and Benchmarking it has become evident that manygovernments are constrained by the lack of documented policy andprocedures poor staff training and limited delegation of authority andaccountability
In many cases simple decisions are not taken by the staff officer dealingwith the issue because they are either unsure of the correct decision tomake or do not have the authority or are not prepared to take the risk of a decision
In the end the decision is moved up the hierarchy of management andinevitably ends up with the most senior manager who is overwhelmed bythe numerous requests being made
Decision making then stalls and the customer becomes dissatisfied
A better model for fast and flexible decision making is
Have the policies of the government clearly documented so allmanagers and staff know the major business rules of theirservice (these may be documented as service specificationsservice charters or government by-laws)
Have all business processes clearly documented so that all staff
know exactly how to deliver a service and in particular whatdecisions they must make in respect of exceptional events orcircumstances
Train all staff in the processes they personally deliver orconduct ensure they know exactly how the process shouldoperate and the manner or method of their decision making toaddress exceptional conditions
Delegate decision making to do so to the lowest level in theorganizational structure that is commensurate with good riskmanagement knowledge skills age intellectual capacity andmaturity
Provide authority to the staff to make their decisions based uponthe level of delegation determined above
Encourage staff to make decisions on their own without referralto their superior but assist them to do so during their earlyexperience and
Monitor staff decision making using performance metrics orinternal audit programs to ensure decisions are made within thepowers of delegation and decisions are made correctly
The objectives of this model are
Customer requests are dealt with in the minimum amount of time
Decisions are made by the staff member closest to the actual request ortransaction and who is most knowledgeable about the detail of thetransaction
Decisions are made correctly and
The municipality is not put at risk in respect of
FraudCorruptionLitigationFinancial loss orEmployee or customer accidents or injury
W h o d o e s t h i s t a s k
The Mayor Chief Commissioner or Chief Executive should undertake thistask
They may seek assistance from the CIB Working group or the HumanResources Branch of the organization
How to P roceed
1 Develop a model for flexible decision making2 Undertake an audit to determine the municipalityrsquos level of flexibilityresponsiveness delegation and accountability
3 Review the current legislation governing decision making powers and the degree of delegation that is possible
4 Develop a policy that requires flexible decision making underpinned withappropriate responsibility accountability and authority
5 Develop an implementation plan to deploy the above policy6 Implement the plan7 Repeat the audit to determine the improvement in the municipalityrsquos capacity for
flexibility and decision making
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Bu i l d up i n t e rna l CI B capac i t y
I ns t i t u t iona l i zegt
Purpose
To build internal capacity to conduct CIB projects quickly and effectively so that themunicipality can continuously improve its services efficiently and effectively
W h y b u i l d u p i n t e r n a l CI B c ap a ci t y
The capaci ty of an organization to Analyze a service identifyopportunities then implement those opportunities is often mistakenlyunderstood to be simply a set of analysis skills
In fact the capaci ty of an organization to improve includes
InformationSkills in analysis and innovationA culture of consultation and open communicationProject management skillsDocumented procedures and instructionsPublic information or public accountability andSupportive financial and performance monitoring systems
To ensure CIB projects are conducted in an efficient and effective mannernot only do the CIB teams need to have the technical skills to complete aCIB project but they must also operate within a supportive culture andstructure and have appropriate information methods and systemsavailable to them
Where the underlying capacity to change weakens or does not exist in thefirst place then corrective action or improvements need to be commencedso that CIB projects have a better chance of success
To deal with these capacity weaknesses you can apply the normal CIBtoolkit and address your priority weaknesses using a CIB project
The approach should be to
1 Organ ize a team to look at the Capacity weaknesses2 Ana lyze the weaknesses particularly in completing a customer survey3 Benchmark how other municipalities have dealt with the same weakness4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff managers
council and systems to adapt
The tool ldquoAssessment of current capacity to improverdquo is provided as anassessment framework or audit check list to facilitate your CIB Steeringcommittee to assess your capacity on a regular basis We suggestannually so that improvements or weaknesses can be monitored for theirchange
The above assessment tool can be altered to meet your own needs and isnot meant to be a prescriptive list
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task
H o w to p r o c e ed
1 Complete a regular assessment of the municipalityrsquos capacity to deliver CIB
projects (use the Assessment of Current Capacity to Improve tool)
2 Identify priority capacity gaps that need to be improved in the short term3 Decide whether or not each priority gap can be dealt with as a CIB project
4 Complete a CIB project nomination for those gaps that can be addressed as a CIB
project
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D e vel o p t h e B e n ch m a rk i n g a p p ro a ch
Benchmarkgt
Purpose
To decide the specific Benchmarking approach to be taken considering theBenchmarking topic and the potential Benchmarking partners
W h y d e v e lo p a b e n c h m a r k i n g a p p r o a ch
There are a number of different methods to Benchmark your services withyour Benchmarking partners This task is about deciding on the bestmethod to conduct the benchmarking exercise
The ldquoBest methodrdquo will be
Quick and easyFully effective and provide you with valuable and useful informationEconomical to conduct without the need to incur large expensesBeneficial to your benchmarking partners as well as to youInteresting and enjoyable to carry out
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Score your Benchmarking study needs using the Benchmarking study needs matrix
3 Choose the best approach for the Benchmarking by comparing your needs with
the Benchmarking model matrix best fit tool
4 Develop an initial Benchmarking study plan using the Benchmarking plan worksheet
5 Document the agreed approach and confirm potential Benchmarking partners
T i m e
Complete by week 7
N e g o t i at e w i t h B en ch m a rk i n g p a r t n e rs
Benchmarkgt
Purpose
To negotiate with a selected number of potential Benchmarking partners toseek their participation in a Benchmarking study of a specified service using
a specified approach
W h y n e g o t i a t e w i t h B e n ch m a r k i n g p a r t n e r s
You need to negotiate with potential partners so that each party knows whatis expected and agrees to the approach you wish to take
A potential Benchmarking partner will have a number of questions toconsider including for example
What benefit would there be in getting involvedWhat information forms or documents could I use to improve my own processesDo I have the people or time to devote to thisWhat will it cost me to get involvedWhat is the process what would I be required to do
How difficult will it be to collect performance informationWill I be giving away classified information and will it be used for any otherpurpose
Your role when approaching a potential partner is to be ready to answerthese questions You must explain very clearly the Benchmarking approachthat you have chosen and how the Benchmarking partners will participate inthis approach
1 Complete the Training module read the guide slideshow and assessment
2 Agree on the organisations to target for negotiation3 Identify who is the best person to talk to and write to them introducing the
Benchmarking opportunity and seeking an initial meeting4 Prepare the Benchmarking information package5 Meet with the potential partner outline the approach present the Benchmarking
package and answer any questions they may have
6 Modify your Benchmarking approach to accommodate their concerns or issues7 Prepare the Benchmarking partners letter of agreement and Benchmarking code of
conduct
T i m e
Complete by week 7
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Co m p a re w i t h p a r t n e rs
Benchmarkgt
Purpose
To discover how your Benchmarking partners deliver their service andwhat service performance they are achieving
W h y c o m p a r e w i t h p a r t n e r s
To find out how your service performs compared to theirs to identifyimprovement ideas
Benchmarking with partners provides you with insight on how others
Set service standardsMeasure service performanceAcquire service inputsDeliver a serviceOvercome service problemsMonitor service outputs and outcomesManage their service
A good example occurred in Melbourne Australia where a number of localgovernments benchmarked their diversified fleet operations Theycompared servicing and operating costs for their respective fleets andfound that one fleet operator had lower operating and repair costs than theothers
By investigating further they discovered the lower costs were due to usingone supplier as the source for all spare parts and consumables and thatsupplier had a lower pricing structure compared to the original equipmentmanufacturers
The other fleet operators dealt with the original equipment supplier butupon realizing that the same parts could be sourced from an independentsupplier they changed their source of supply with resulting lower costs
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Hold the first meeting to confirm the Benchmarking objectives approach tasksschedule and participants
3 Update the Benchmarking plan4 Undertake the steps agreed to in the Benchmarking plan
T i m e
Complete by week 10
I n n o v a t e
The Innovate phase is the point at which you take all of your hard workfrom Analysis and Benchmarking and develop your own ideas andrecommendations on how to improve your service
I ssu e s co n cern i n g i n n o va t i o n
There are a number of issues that you must understand before youcommence your recommendations They are
To have a recommendation accepted and endorsed by management and councilthe recommendation must be affordable politically acceptable clearly benefit the
customer and practical to implementWith regard to ldquoaffordabilityrdquo it is not always the case that your municipality is theonly source of funds to pay for a service There are many options including askingthe customer to pay a fee obtaining private sector sponsorship and obtainingCentral Government support In most cases if you think hard enough about how tofund a new service you will find an external funding source Therefore do notassume at this point that thr recommendation is unaffordableWhen a CI project team is made up of a mix of staff outside of the service deliveryunit there may be reluctance from the service manager to accept yourrecommendations To get the service manager to be supportive of therecommendations and to implement them you will need to ldquosellrdquo yourrecommendations and convince the service manager that it will benefit them asmuch as the customer The task of ldquosellingrdquo your recommendations to the servicestaff can be difficult and time consuming so donrsquot underestimate the effort this willtake Make a determined effort to involve the service manager in this phase andseek their endorsement and support of the recommendations andThe recommendations implemented in the first instance may not work perfectly be
flexible in the acceptance rate or take up rate of your recommendations andaccept constructive criticism in the short term and be prepared to adapt
The Innovate phase involves four tasks
1 Identify preferred solutions2 Recommend improvements3 Secure funding4 Approve CIB Implementation
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I d e n t i f y p re f e r re d so l u t i o n s
I n n o v a t e gt
Purpose
To select the best opportunities for improvement
Why i den t i f y p re fe r r ed s o lu t i ons
You may find many opportunities from your Benchmarking study but youneed to identify the ones that will achieve the greatest benefit
Criteria to use to judge the various opportunities are
It will clearly improve the service to our residents in terms of timeliness qualityaccess affordability and or their satisfactionIt is affordable and within the financial capacity of our municipalityIt can be implemented quicklyIt is technically feasible with our current technology or we can acquire thetechnology to implement the changeIt will be easy for our employees to adapt to the change
Assess opportunities and rank them using the above criteria The oneswith the highest score should be those worth pursuing in the immediatefuture
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 List all of the most important opportunities using the Advance a solution worksheet
3 Develop solution strategies4 Score the solutions and rank them from highest to lowest5 Review the solutions for illogical results6 Agree the preferred solutions
T i m e
Complete by week 11
R e co m m e n d i m p ro ve m e n t s
I n n o v a t e gt
Purpose
To present your findings and recommendations for improvement to yourSteering committee for their endorsement
W h y r e c om m e n d i m p r o v e m e n t s
Solutions can sometimes require significant investment so it is importantthat proposed solutions be approved by the Steering Committee beforemoving on to the next phase
To maximise the chances of the Steering Committee approving your workyou need to present a well thought out report that helps the reader clearlyunderstand your thinking and analysis
Two tools are useful here
Impact Assessment
Barrier Analysis
Your team can then present its case in a clear and easy to understandformat which will enhance the chances of approval
How to P roceed
1 Complete the Training read the guide slideshow and do the assessment
2 Agree the purpose of the report
3 Agree on the report index using the Report template
4 Collate the preferred solutions
5 Develop an implementation plan using the Implementation plan worksheet
6 Estimate the implementation costs and benefits using the Cost budget worksheet
7 Complete an Impact Assessment using the Impact assessment worksheet
8 Complete a Barrier analysis using the Barrier analysis worksheet
9 Draft the report using the Report template10 Quality check the draft report11 Present the report to the Steering Committee
T i m e
Complete by week 11
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Secure fund ing
I n n o v a t e gt
Purpose
To secure the funding necessary to pay for the proposed improvements
W h y s e c u r e f u n d i n g
Most service improvements will require some additional funding to pay forimmediate changes such as new facilities new equipment and newsupplies
Ongoing costs may also increase to pay for the improved service to morecustomers
Funding may come from many sources such as private sector sponsorsdevelopment agencies NGOs state and federal governments financehouses and from internally being the local government itself
To secure new funding from any of these sources you will need to present
a proposal that outlines your funding requirements plus how the funderwill benefit from the arrangement
It is unlikely that a funder will provide new funds for an improvedmunicipal service unless they are satisfied that
The improved service is a real requirement of the communityThe improved service can be implemented with the funds requestedThe local government has the capacity and skills to implement the new serviceThere will be a benefit to the funder in terms of recognition or exposure andThe municipality has the financial capacity to fund the service over the longerterm and to repay any related loans
This task will address these issues by preparing the appropriate documentsfor presentation to the identified funding sources
W h o d o e s t h i s t a s k
CIB Project team members do this in collaboration with the FinanceDepartment of your municipality
H o w to p r o c e ed
1 Complete the Training read the guide slideshow and assessment
2 Develop a cash flow forecast you may use the Cash flow template as an example
3 Prepare a financing proposal4 Seek an interview and negotiate the funding arrangements5 Document the funding agreement6 Update the implementation plan
T i m e
Complete by week 12
A p p ro ve CI B I m p l e m e n t a t i o n
I n n o v a t e gt
Purpose
To seek final approval from your Council to move ahead with the implementation of thenew or improved service
W h y a p p r o v e t h e C I B i m p l e m e n t a t i o n
Where the proposed improvements are significant or may affect manyresidents or require substantial funding it is likely that your Council willrequire notice of the proposal and will expect to have some input
You may also have limited authority to approve borrowings or spend moneyon capital items
Generally approval will be required from Council to advance theimplementation of a significant change to any service or infrastructure asset
Council will require all the information necessary for it to make a thorough
consideration of the costs and benefits risks and assumptions and the longterm sustainability of the service and the required funding for it
For this to happen the CIB Project team will need to firstly prepare a formalproposal and will likely follow this with an amended proposal setting outclearly how each of the Councillors objections or concerns have beenaddressed
W h o d o e s t h i s t a s k
The CIB Project team members complete this task with assistance from the Councilsecretary
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Put your proposal on Councilrsquos agenda
3 Consider their likely objections using the Council members and their likely objections
worksheet
4 Prepare your proposal5 Issue your proposal to Council members
6 Amend your proposal to accommodate Council changes using the Council members
amendments worksheet
7 Seek Councilrsquos endorsement
T i m e
Complete by week 12
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I m p l e m e n t
The Implementation phase of a CI project is where you put your recommendationsinto action The CI project team may carry out the implementation work but if theservice is a large service such as solid waste collection then a ldquoChange teamrdquo thatis made up of supervisors and staff from within the service unit may carry out theimplementation tasks
I s su e s w i t h t h e i m p l e m e n ta t i o n
People have a natural reluctance to change the way they are used to andto take on additional risks that a change may not work well that mightreflect on their own capabilities
There are a number of potential issues and difficulties that you shouldconsider before you commence the Implementation phase they are
There will be a natural reluctance to change so to counter this reluctance youneed to get the service staff involved very early in the discussions about how theimplementation will be planned and executedTo get service staff committed to the planned changes they will need theopportunity to put forward their own views on implementation difficulties and thepossible increase in their work load in the short term involve them in the earlydiscussions and acknowledge their concernsNo change program is implemented smoothly and without problems explain tothe service staff that we will encounter problems and failures but also that wehave the skills and the determination to overcome these short term issues and
we will succeed in improving our serviceImplementing a change program can be complex with many actions takingplace at once and many people involved Some actions may be dependant uponothers and some actions may be critical to the success of the program To keepall of these actions under control and to ensure each person understands theirrole and responsibilities an Implementation plan is essential The plan needs tospell out the tasks required the deliverables or outputs when they need to bedelivered and who is responsible for themImplementing change requires staff to be trained in the new process and to begiven adequate information so that they understand what they need to dodifferently A quick verbal instruction is definitely insufficient and staff should beprovided with written instructions diagrams thorough training a chance topractice their new procedures acknowledgement they are doing the new job wellor constructive criticism delivered in a positive manner Reprimands and opencriticism is definitely to be avoidedCustomers as well as service staff may need to be trained in the way they usethe service issues of paying a fee hygiene completing documentation correctly
and taking on some additional responsibilities may all play a part in the newservice
At the end of the implementation involved staff should be clearly recognized fortheir hard work and dedication to the new service this is their reward and they willbe more satisfied with their careers in your municipalityLastly the media plays a large part in communicating with the customers (thismay assist you in training the customer) and externalizing the benefits of the newservice (this may assist council in their new elections and make the tax payershappy with their financial support for pro-poor services) so it is best to keep themedia updated with your progress and to seek their support by them reporting thepositive improvements you have made in your service delivery
The Implement phase involves the following eight tasks
1 Build the implementation team2 Involve managers and staff 3 Plan the change program4 Document service standards and procedures5 Deploy procedures and train staff 6 Train customers and suppliers7 Recognize and reward success8 Update the media
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B u i ld t h e i m p l e m e n t a t i o n t e a m
Purpose
To build an implementation team that has the skills knowledge and capacity to carryout the implementation tasks according to the schedule
W h y b u i l d a n i m p l e m e n t a t i o n t e am
An implementation team will be required
1 Where an improved service covers a large territory or2 there are many tasks to be completed in a short period of time or3 the current CIB Project team does not have the capacity or skills to implement
the new or changed service
Team membership will depend on the implementation tasks and the skillsneeded to carry them out successfully
The team members need to be selected and approved and they needtraining and support to carry out their tasks correctly
With a good Implementation team the new service should be a success
Some Implementation tasks that may run concurrently are
Amendments to computer programsEducating the community on the service changeTraining service delivery staffPrinting service brochures forms documentsInstalling new utilities and services such as power water gas sewageDocumenting new proceduresMaking changes or upgrades to infrastructure such as counters yards depotsbuildings schools gates meters offices reception areas doors etc
In addition to the above list these Implementation tasks may also behappening concurrently in different and disbursed locations
Therefore it is likely that you will need an Implementation team tosupervise and manage all of these tasks
W h o d o e s t h i s t a s k
CIB Project team members do this in collaboration with the managers of theprospective Implementation team members
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Agree the Implementation strategy3 Select the team members4 Brief the team on the Implementation5 Consider the teamrsquos requests6 Provide team members with individual plans and documents7 Monitor team progress and support the Implementation
I n vo l ve m a n a g e rs a n d s t a f f
I m p l e m e n t gt
Purpose
To raise the awareness and knowledge of all affected managers and staff so they willsupport the Implementation
Why i nv o l v e m anagers and s ta f f
When people understand why a new service is being implemented and howit directly affects them they will be more comfortable with theImplementation process and will not resist the change as much
W h o d o e s t h i s t a s k
CIB Project team members will do this task but in collaboration with thesenior managers of the service or section
It is important that the senior management team be seen to support the
changes If the change is significant a senior management meeting chairedby the Mayor or Commissioner may be preferred
How to P roceed
1 Determine the service staff that needs to be briefed on the Implementation2 Prepare the briefing materials3 Organize venues questionnaires input forms presentation materials facilities
and presenters4 Promote the briefing event and issue invitations to staff5 Hold the briefing event and seek staff inputs6 Collate and consider all staff inputs7 Amend the Implementation plan if necessary
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Plan the change p rog ram
I m p l e m e n t gt
Purpose
To develop a detailed plan of tasks and their timing so the Implementation isthorough and concludes according to the overall schedule accepted by Council
W h y p l a n t h e c h a n g e p r o g r a m
In some cases the Implementation plan that has been prepared to-datehas been to satisfy the feasibility and affordability question Organizing anImplementation team will also require an Implementation strategy andsome planning information
However these plans may not be in sufficient detail that will provideadequate information to the team members so they can complete the taskand deliver the outputs according to the needs of the new service
Additional information will likely be needed and may include
Defining lower level tasks and specific outputsExample outputsSketches or plans of a changed facilityRough outline of a new form or documentRough flowchart of a new computer programPhotographs of a similar installation orA map showing the boundaries of the project
The level of detail should be equal to the degree of management andmonitoring that is necessary to minimize the risk of a task being faulty orlate and the degree of direction necessary to ensure the task is completedproperly
W h o d o e s t h i s t a s k
Where a new service is being implemented concurrently in many areasthe CIB Project team should plan a Change program
Where there is some latitude or decision making at the local level theplanning should be done by the Implementation team at the local level
How to P roceed
1 Determine whether or not a Change program needs to be defined at the locallevel or the central level
2 Assign responsibility to develop the Change program3 Develop the Change programs (detailed implementation plan)4 Verify that all Change programs are consistent with the overall Implementation
plan finish dates estimated resources and costs5 Approve the detailed Change programs6 Encode the Change programs with a Version control and or approval date and
the name of the approver
Document se rv i ce s tandard s andprocedures
I m p l e m e n t gt
Purpose
To document the service standards and operating procedures of the improved serviceso that service staff and customers have a consistent understanding of how the servicewill operate and what performance level is expected
Why doc um ent s er v i c e standards and p r oc edures
The documentation of Service standards will establish a consistentunderstanding between customers and service staff on exactly how theservice will operate and what performance standards are expected
The Service standards should clearly document
A description of the serviceWhere the service is obtained fromWhat time the service is available
How the customer accesses the serviceWhat inputs the customer needs to makePrice of the serviceThe performance of the service
Speed of deliveryQuality of the deliverablesLevel of customer satisfactionLevel of access
What to do in case the service fails or the customer wishes to lodge a complaintConfidentiality of the service informationDependence upon other providers or utilities that Council cannot be heldaccountable for should a disruption occur with their services (electricity watersupply etc)
The service procedure should be in sufficient detail that any Council staff member can deliver the service process by referring to the serviceprocedure The procedure should explain
What the input trigger point is to commence the procedureWhen should the procedure be commencedWhat specific actions are requiredWhat forms or computer programs to useWhat outputs are createdWhat approval levels are requiredWhere the outputs are deliveredWhat to do if an exception occurs andThe overall timing of the individual tasks
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W h o d o e s t h i s t a s k
For a small change to a process that is consistent across the whole of Council the CIB Project team can complete this task
Where the improved service is large and must be delivered in a consistentmanner across the whole of Council the service specification can bedrafted by the CIB Project team and then it should be approved by theCouncil
Where the new service and procedure is unique to an area then the localImplementation team should document the Service standards andprocedures in collaboration with the local service manager and their staff
How to P roceed
Define the service standards
1 Obtain and review your Councilrsquos standards for documenting Service standardsand operating procedures
2 If the above is not available then define how Service standards are to bedocumented and version controlled in your Council
3 Define the performance standards for the service in respect ofTimeliness
QualityCustomer service and satisfactionAccess
4 Define the other components of the Service standard5 Develop a publication and distribution strategy
Publication format and medium options areService brochureCouncil internet siteCouncil Service directoryService posterSign board etc
Distribution options areAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Publish and distribute the Service standards in the agreed format
Define the operating procedures
7 Obtain and review your Councilrsquos standards for documenting operatingprocedures
8 If the above is not available then define how procedures are to be documentedand version controlled in your Council
9 Process map the improved service (how it will operate)10 Agree the process map with the service manager11 Develop a publication and distribution strategy
Publication format and medium optionsProcedure manualLoose leaf paper pagesCardsIntranet siteElectronic document on a central server
Distribution options
All managers in the CityAll employees in the CityAll service staff involved in the procedureOn a request basisAnybody using the Intranet or Internet
12 Document the service procedure using the agreed format and medium13 Approve the new procedure and register it in the Procedure index (or version
control)
D e p lo y p ro ce d u re s a n d t r a i n s t a f f
I m p l e m e n t gt
Purpose
To provide information and direction to all service staff so they can deliver the improvedservice according to the improved design and achieve the expected serviceperformance targets
Why dep loy p roc edures and t r a i n s t a f f
Service staff will need very clear direction on what procedure is to befollowed in the delivery of an improved service
Service procedures are often written and forgotten held in a filing cabinetor in some managerrsquos office Very often the operating procedures are out of date not distributed to relevant staff have pages missing are out of dateand are not version controlled
In these circumstances it is little wonder that service staff inherit a processfrom their predecessor invent their own process evolve the process overtime to meet changing needs and eventually have a process that is uniquecomplex and inefficient
Operating procedures need to be
Quickly accessible to all staff delivering the serviceUp-to-date and complete and
Clear and understandable to the service operator
Operating procedures can be distributed to relevant staff using
Paper based manuals with version control and serial number controlIndividual pages that can be inserted into a book or manualIndividual ldquocardsrdquo that can be filed in a ldquocard boxrdquo for quick accessIntranet site using an electronic index or find function to each pageAn electronic ldquomanualrdquo located on a local area network incorporating an electronicindex or find feature (eg MS Word document with a table of contents)
In addition to deploying the operating procedures to all relevant staff it isimportant that staff are trained in the new procedure and have theopportunity to practice the procedure experiment with exception conditionsrole play a difficult customer or transaction and contribute to the furtherrefinement of the procedure
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Training on the procedure can be delivered face to face using a videotraining ldquotaperdquo using a workshop with service staff or a formal class roomenvironment
Training can be scheduled
Whenever the process changesOn an regular cyclical basis covering both changes and existing proceduresFor new staff or staff re-assigned to a new position processOn a request basis orIn response to an unsatisfactory result from an internal audit program
At all times staff should feel confident that they are performing their workaccording to the designed process and within their level of authority
Should they feel unsure of any aspect of the process or authority theyshould have access to the operating procedures for personal referenceand to training and support should the procedure prove inadequate
W h o d o e s t h i s t a s k
The service manager responsible for the service staff should deploy theoperating procedures and train their staff because it is essential that theservice manager be in control of their service and take ownership of it
If however staff training is a significant step within the Implementationthe service manager should seek assistance from the Councilrsquos internaltraining resource or an external trainer the CIB Project team or theImplementation team whichever is the most appropriate
How to P roceed
1 Nominate the staff that requires training in the new procedure2 Decide who will deliver the training and when3 Decide upon the training medium and approach
Face to face trainingVideo showWorkshopTeachPractice
ExperimentRole playProgressive or all at once
4 Develop the training materialsOperating proceduresCase studiesRole playsPractice transactions etc
5 Publish all the required material for distribution to the staff6 Organize a training venue facilities and computer access if required7 Deliver the training8 Seek staff feed back on operational difficulties or training deficiencies9 Re-dress operational difficulties or breach in the procedure
10 Update staff records to reflect their training and new skills
Tra in cus tom ers and supp l i e rs
I m p l e m e n t gt
Purpose
To raise the understanding of customers and suppliers on how the improved service isto operate and what specific actions are required from them to ensure service
performance can be achieved as specified
Why t r a i n c ustom ers and s upp l i e r s
In all municipal services there are customers service staff and suppliers(both internal and external) and each of these groups of people will have aninfluence on how the service operates
Customers often provide inputs such as information documentsapplications and requests and should the Quality of any of these inputs bepoor then the service will not operate smoothly and performance will suffer
Likewise with suppliers if they supply poor Quality inputs such asconsumables computer services constructions and contracted services then
the service will not operate as planned and again performance will suffer
It is essential therefore that customers service staff and suppliers are ldquotrainedrdquo in how to work the service so that good performance is achieved
We have already addressed service staff training in the previous task sothis task will focus upon customers and suppliers
Often customers are not trained in how to use a service and they obtainthis knowledge through making mistakes and being corrected throughmany visits to achieve what should have been achieved within one visit andthe resubmission of documents to correct earlier mistakes
Initial weaknesses in the knowledge can be overcome in time with serviceexperience but this does not resolve the inefficiencies that are created by
the first time customer or the infrequent customer
You can see how well the airlines train us as customers to ensure we checkinto the airport one hour before departure have our ticket and passport withus and only bring a limited amount of baggage All of this information issent to every passenger no matter how frequently they fly Imagine theairport chaos is passengers arrived late did not have their ticket or passportavailable and brought too much baggage
Similarly with a municipal service customers need to have knowledge of
Where to access a municipal serviceWhat actions the customer needs to take to access the serviceWhat information needs to be suppliedWhat lead time is required to access the service andHow much the service will cost
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Much of this information will be contained in the Service charterstandards but often this information is not provided to the customerunless it is requested or after commencement of the service
Customer training is necessary for the customer to make efficient quickand painless access to the service
Customers do not need training in all of the detail of the service but theydo need to be aware of the essential issues or be able to find out about
the essential issues prior to accessing the service for the first time
Training can be delivered through a number of mediums such as
1 Internet access to the municipal web site that provides basic instructions2 Service directory books published and provided to every household3 A public reception counter located in strategic locations where customers often
frequent (eg shopping centers business districts etc)4 A telephone hot line that will provide basic verbal advice5 ldquoAdvertisementsrdquo in news papers and other printed medium6 ldquoAdvertisementsrdquo on television or radio7 A service brochure that can be mailed to the customer upon request or attached
to another document that has some association with the changed service
Medium examples are
1 How to lodge a building application and downloadable application forms allavailable from the City Internet site
2 A service directory setting out the service description contact telephonenumbers and basic instructions on how to access the service
3 A ldquoCity Shoprdquo located inside a shopping mall that looks like a retail shop andprovides basic information about Council services
4 A telephone hot line number such as 7777777 that connects the customer tothe Seven Seas Municipal Council Help desk
5 One page advertisements that illustrate the new one-way street map to assistdrives to navigate around the city on the new one-way street design
6 One minute advertisement on television that illustrates how a responsible drivershould obey parking limitations in the City business district and what fines willbe incurred should they over stay the time limit and
7 A service flyer brochure that explains how to use a ldquoLoading zonerdquo in the centralbusiness district that is mailed to the vehicle owner with the vehicle registrationrenewal advice
W h o
The Service manager in collaboration with the Municipal Public InformationOfficer should complete this task
This task may also be assigned to an external professional advertisingagency that has dealt with publicity for other government services
How
1 Define the customer and supplier categories that require training2 Define the training needs or the change in customer supplier behavior that is
required3 Determine the best training medium to be used to reach these customers and to
achieve knowledge retention
4 Negotiate with participating parties such as TV stations other agencies for theirsupport
5 Agree upon a training schedule6 Develop the training materials that meet the needs and fit with the chosen medium
and participating agencies7 Deliver the training as scheduled8 Measure the learning and behavior change9 Assess the learning and behavior change and schedule further training as required
Recogn ize and rew ard success
I m p l e m e n t gt
Purpose
To Recognize and reward service staff the Implementation team customers andsuppliers for their contribution to the successful implementation of the improvedservice
Why rec ogn i z e and r ew ard s uc c es s
Everyone enjoys and appreciates recognition and reward for theircontribution to a successful project or improved service
By recognizing peoplersquos contribution they will be more satisfied with theirinvolvement and will support your municipality in the future with furtherservice improvements
Recognition is not costly and can take many forms such as
Letter of thanks addressed to the individual and signed by a senior officer (egMayor or Commissioner)Public ceremony where individuals are presented and issued a certificate of appreciation (special event or at the Council meeting)Newspaper advertisement or public posters naming individuals or groups (includingthe customers and suppliers) that have contributed to the project and thankingthem for their contributionsTV broadcast of a site visit by the Mayor where the Mayor publicly describes theimproved service and names the groups of staff that have contributedPoster showing team members displayed in the municipal reception hall andMeet with the Mayor Councilors or Commissioner and describe the team membersrsquo experiences and achievements with the project
Rewards in the form of bene f i t s may be also considered but in manycultures this is not used The benefits may include
Once off financial bonusAdditional holiday entitlementsAdditional education days andor cost subsidy entitlementsBenchmarking visit to a neighboring city or countryElevation in rank or status with a commensurate salary increaseIssue a gift certificate that offers admittance to a relevant event or purchasingpower at a retailer of related equipment or consumablesIssue a physical gift such as a pen office equipment office computer referencebook or relevant equipmentRenewal of an office vehicle or upgrading of an office vehicle andExtended usage of an office vehicle
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W h o d o e s t h i s t a s k
The CIB Steering Committee should decide upon the reward andrecognition events and benefits
The CIB Project leader may be asked for their input
This may also need to be done in collaboration with the Human ResourceDepartment within the municipality and or the senior politicians such as
the Mayor
How to P roceed
1 Decide upon the event or results that define the end of the Implementation2 Measure the degree of success the Implementation has achieved3 Define the people or groups that should be recognized for their contributions4 Decide upon specific individuals or staff groups that should be offered benefits5 Decide upon the method and timing of the recognition6 Decide upon the timing form and value of the benefits7 Conduct the recognition events8 Issue the benefits to individuals9 Seek independent views on the degree of satisfaction with the celebration events
and reward benefits and note any dissatisfaction for future reference
U p d at e t h e m e d i a
I m p l e m e n t gt
Purpose
To provide information and evidence to the media with the expectation the media willpositively report upon the achievements of the municipality in itrsquos serviceimprovements
W h y u p d a t e t h e m e d i a
Service improvements need political support to initiate them and approvetheir funding
That support will come from elected politicians that have a strong mandateto improve municipal services
That mandate will come from the electorate by them electing politiciansbased upon their performance That performance can only be known frompersonal experience and constructive reporting in the media
Therefore to sustain a continuous improvement process and develop thisinto a culture of the municipality the media must positively report all of the improvement achievements made by the city and give credit to thepoliticians staff and suppliers that have contributed to that improvement
With this reporting the electorate will develop confidence in their currentcouncilors and re-elect them based upon their positive performance Thecouncilors in turn will likely support on-going service improvements andpromote the CIB process amongst their peers
Reporting CIB achievements to the media is critical to the development asustainable CIB culture in your municipality
W h o
The Public Information Officer (or similar) will complete this task
It is likely that your senior managers or your Mayor will be interviewed andquoted in the media on specific improvement projects
The progressive collection of evidential material may be delegated to one of the Implementation team members as a specific task
How to P roceed
1 Maintain a record of all current and completed CIB projects2 For each CIB Implementation progressively build up evidential material on the
success and outcomes of CIB projects as they progress with their implementation
Customer interviews (Video and recorded)Supplier interviewsService staff interviewsPhotographs of changes (Video and still)Key Performance Measure trends (use independent data collection)Progress reports to the Steering Committee
3 Decide upon a media release strategy when how and who to4 Develop media release documents consistent with the media strategy5 Include customer interviews6 Include photographs Include KPI trend data7 Release the above information to the media8 Coordinate media interviews with senior managers and the Mayor or councilors as
requested9 Monitor media reports and validate their accuracy
10 Correct any inaccurate or misleading media reports11 Report to the Steering Committee (or Council) on the extent of media coverage in
respect of your CIB projects
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Susta in
The Sustain phase of a CI project is where all of the changes that havebeen successfully implemented during the Implementation phase are nowput firmly in place and the new service delivery becomes the normal way
I ssues conce rn ing sus ta in ing the changed
process
There are a number of issues to be considered
The original recommendations and the changes that were implemented may notin fact be ideal and through the imperfect design and decision process you mayhave made some assumptions about the service or the way in which thecustomer users the service that have now proved to be untrueIt is important therefore that you seek the opinions of your customers and staff on how they see the new service operating and whether or not there are anyflaws in the service or if with a small amount of additional effort the servicecould be improved yet furtherOften the management team and service staff will assume that with the deliveryof a ldquogoodrdquo service then the service objectives will be achieved for example if we deliver excellent education so that children and young adults will achieveemployment the assumption is therefore that with a good education you will geta job we will never know this unless we measure whether or not school leaversactually are employedWhen an imperfect service results and you can see weaknesses in the outputs of the outcome is not being achieved then this is the time to make the minorcorrections to make the service better as was your objective in the first placeOften the CI project team and the Implementation team will simply accept theminor failings of the changes and are reluctant to make that extra bit of effortto achieve the original goals ndash maybe they are tired and exhausted from all of the previous effort ndash donrsquot give up make those final adjustments and you will
end up with the results you long forAs the new service is delivered it is important that it receives appropriatefunding in the future so that the service standard does not deteriorate To dothis the budget assumptions regarding output costs volume of outputs deliveredforecast demand levels and demand dampening strategies all need to be inputto the budget considerationsYou owe it to the customer a clear indication of the service standards you arepromising to deliver including response times Quality customer satisfactionfee levels and access This promise can be expressed in a ldquoService charterrdquo or ldquoService descriptionrdquo and once issued you will be under an obligation to fulfillyour promiseTo ensure that the new service and its service processes are delivered into thefuture you should be monitoring the key performance indicators for this serviceto ensure that the standards are achieved but also you should look at theprocesses to ensure they are being complied with Most municipalities use anInternal Audit resource to verify these items and the Auditor reports to thecouncil with their findings and
Finally once you are happy that the service is normalized and is operating in asustainable manner it is time to celebrate your success
The sustain phase of a CI project involves the following six tasks
1 Accept feed back on new procedures2 Measure on going performance3 Adjust to counter poor performance4 Update budget assumptions5 Update the service standards6 Audit compliance
Gather feed back
Susta ingt
Purpose
To receive constructive feedback on the improved service or changed process fromcustomers suppliers and service staff so that any initial problems are resolved andexpected improvements are fully realized
W h y g a t h e r f e ed b a c k
A new process or service will have been developed based upon what webelieve is correct at the time of its design and development
This will include how we believe the customer will react to the new servicehow the suppliers will provide their inputs to the new service and how ourstaff will deliver the new service Our most important belief is that theimproved service will deliver the benefits that we expect
Many of these beliefs will eventuate and a better service will result howeversome of our beliefs and assumptions may not eventuate and we may needto correct the new service to fully realize its potential
It is important therefore that we seek feedback on the improved servicefrom our customers suppliers and service staff so we can be sure theimproved service is operating as planned and the benefits are being realized
W h o
The CIB Project team does this task
Conducting a customer or supplier survey and collecting the survey resultsmay be delegated to the Implementation team or to an external surveyprovider
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H o w to p r o c e ed
1 Decide what feedback should be collected and whenService difficultiesCustomer satisfactionSupplier satisfactionHazards or risksAccessResponsiveness
2 Decide upon the customer supplier staff groups to participate
3 Plan the feedback approachSurveyWorkshopFocus groupInterviewOpinion box
4 Prepare the survey instrument5 Test the questionnaire6 Conduct the surveys focus groups or workshops7 Collate and analyze the results8 Determine the changes necessary to further improve the new service
M e asu re o n -g o i n g p e r f o rm a n ce
Susta ingt
Purpose
To measure the ongoing performance of the improved service to ensure the inputsare being correctly supplied the outputs are being delivered as planned and thebenefits from the service are being realized as expected
W h y m e a su r e o n - g o i n g p e r f o r m a n ce
As part of the service improvement process your team will haveaddressed changes to inputs the service process itself and will have setstandards of performance for the outputs Hopefully the service outcomewill be improving as a result
Where critical inputs have been improved in respect of their timelinessquality cost or our satisfaction level it may be necessary to measurethese inputs to ensure they are received in an improved form accordingto the new service design
To manage the improved service inputs and ensure they are supplied tothe service according to our design the improved or critical inputs shouldbe measured in respect of the aspect that is expected to improve
This may be the inputsrsquo
QualityTimelinessCost orOur service staffsrsquo general satisfaction
Where the service process has been changed or extended this should resultin a change in output performance as well as (in the longer term) a changein service outcome
In many cases service output standards will have been set and it will beincumbent upon the service staff to achieve these service standards
Outputs should be measured in respect of the aspect that is expected toimprove This may include
QualityTimelinessCostCustomer satisfactionAccess andAffordability
Finally it will always be the case that as a result of any improvement theservice outcome should improve This is the final measure that should betracked
W h o d o e s t h i s t a s k
The measure definitions should be defined by the CIB Project team
The data collection and reporting should be an ongoing responsibility of theservice staff
The monitoring should be undertaken by both the service manager and theCIB Project team
How to P roceed
1 Decide upon which inputs outputs and outcomes are to be measured2 Decide upon which aspect of these should be measured3 Define the performance measure4 Collect the performance data
gt5 Process the data and produce the performance reports6 Monitor the results and identify any failings in expected performance
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A d j u s t t o co u n t e r p o o r p e r f o rm a n ce
Susta ingt
Purpose
To analyze the results from the customersupplier and service staff feedback and the
performance results and take correctiveaction to ensure the improved servicereaches its expected performance
W h y a d j u s t t o c o u n t e r p o o rper f o rmanc e
By taking the results from the customer supplier and service staff feedback and the performance measure results you may find that thechanged service is still not performing the way you expected In this casecorrective action will be required to reach the expected performance level
The likely issues that will result will vary according to your service and theimprovements implemented but some issues may include
Customers are still confused about the new service and are still unsure of theirrole and responsibilities in service access and useSuppliers cannot meet the higher standards of performance for the inputsService staff are still unsure of the exact process and request further assistanceMistakes are still happening and the Quality of the service output is still poorThe outputs are still delivered late and do not reach the timeliness standardsThe output unit cost of the service is still too high and the fall in unit cost hasnot resulted andThere has been no change in the service outcome even though the outputperformance has improved
W h o d o e s t h i s t a s k
The CIB Project team completes this task
Some collaboration will be necessary with the service staff and theImplementation team to conduct the root cause analysis
How to P roceed
1 Identify implementation problems that need corrective action2 Complete a root cause analysis of each issue3 Select a preferred solution for each root cause4 Develop an Implementation plan for the preferred solutions5 Cost the additional corrective actions6 Present the Implementation plan and its costs to the Steering Committee7 Adjust the overall Implementation budget with the above approval8 Implement the actions according to the Implementation plan
U p d at e b u d g e t a ssu m p t i o n s
Susta ingt
Purpose
To update the budget assumptions in relation to service access service standardsoutput unit costs and demand management strategies so that future budget allocations
will provide sufficient funds to sustain the improved service
W h y u p d a t e b u d g e t a s s u m p t i o n s
When a service is improved and particularly if the service has beenextended to reach more customers it is important that the basis of budgeting (budget assumptions) takes to account the changedcharacteristics of the new service so that adequate funds are provided inthe following years to sustain the new service
In particular if any of the following aspects have changed then the budgetwill definitely need revising
Additional customers have been added to the service eg wider access to waste
collection more houses connected to the water supply additional medical clinicsestablished additional public toilets built service has been promoted and demandhas risenService staff have been increased to provide a better serviceService standards have changed and there is wider scope in the service definitionEfficiencies have been obtained by improving the service process or by introducingcomputer technology and the output unit costs are lessCurrent customers are provided with greater access to the service by extendingoperating hours or extending the number of access points
W h o d o e s t h i s t a s k
The service manager normally completes this task with support from the Financesection within the municipality
How to P roceed
1 Define the service scope ndash what the service is how it operates any changes to theservice over the last year and what is actually delivered
2 Calculate the last yearrsquos average output unit net cost3 Forecast the new yearrsquos output unit quantity 4 Adjust the output unit price (fee) based upon Council policy and inflation5 Multiply the new unit fee with the new forecast volumes6 Adjust the old average output unit cost for inflation and additional scope7 Multiply the new output unit cost with the new output unit volumes8 Calculate the net cost based upon output units9 Prepare a line item budget for the new year
10 Reconcile the two budgets at the net cost level to ensure resources are available tomeet the new demand
11 Adjust the service scope (standards) or output volume to achieve reconciliationbetween the output based budget and the line item budget
12 If the output volumes are reduced (compared to the forecast) a demandmanagement strategy needs to be specified and included in the adjusted servicescope or standards
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Update se rv i ce stand ards
Susta ingt
Purpose
To update the Service standards (or the Customer charter) to reflect the service as i twill be provided in the New Year in respect of its description access feestimeliness quality process and grievance redress
Why upd ate s er v i c e s tandards
As the Continuous improvement program reaches its conclusion and theNew Yearrsquos budget is formulated for the improved service you will becommitting to provide the new service to a level or standard that will bedifferent to what was delivered in the past
Customers staff and suppliers should all have a clear understanding of thenew service standard so they do not have unreal expectations and theywork to meet the standard
Following the approval of the New Years budget or the normalization of the improved service the service standard should be updated andpublished for the community
The service standard document should include
1 A description setting out what the service is and its purpose2 The level of access who in the community can access this service where do
they access and when3 The price or fee to pay for the service (if applicable)4 The responsibility of the customer at the time of accessing the service ie what
does the customer need to do5 The responsibility of the service staff ie what do they do to meet the needs of
the customer6 How quickly the service is provided ie what the response time is7 How accurate the service will be ie whether or not any faults are likely or
imperfections are tolerated
8 The level of customer satisfaction that is expected9 Exceptions that may inhibit service delivery ie any items that the municipality
is dependent upon that are outside the control of the municipality and shouldthese events happen the service may be affected
10 Confidentiality of any customer information or data held by the municipality11 Grievance redress process ie should the customer be unhappy with the
service how they can lodge a complaint or request the problem be resolved and12 The outcome from this service ie why is the service offered to the community
in the first place
The definition of key performance measures will be consistent with thestatement of service level set out in the Service standard however targetvalues will not be within the Service standard but documented in theannual Budget and periodical management reporting
For example
I n the Serv ice standard we may say that ourStandard is that alltelephone enquiries will be answered with 30 seconds of the call beingmade
I n the Budge t ( o r Serv ice p lan ) we may say that ourTarget is 90 of all telephone enquiries will be answered within 30 seconds of the call beingmade
The Standard is t he idea l to a im f o r
The per fo rmance ta rge t i s the degree to wh ich tha t idea l shou ld bea t ta ined
W h o d o e s t h i s t a s k
The Service manager develops the Service standard (or Service charter)
The Public information officer should provide the ldquoCorporate standardrdquo including logos format medium etc to be applied to the final publicdocument
How to P roceed
1 Understand your councilrsquos standards for documenting Service standards2 Obtain the previous Service standard and review its contents3 Review the recent changes to the service4 Define the new Service standard
5 Develop a publication and distribution strategyPub l i ca t i on format and mediumService brochureCouncil internet siteCouncil Service directoryService postersign board etc
D is t r i bu te toAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Document the Service standards in the publication format7 Distribute the Service standard document
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Aud i t comp l i ance
Susta ingt
Purpose
To identify any processes that have become non-compliant with the standingprocedures and may result in inefficiencies unacceptable risks or lead to poor
performance
W h y a u d i t c o m p l i an c e
To sustain the improved process the manager will be collectingperformance data and monitoring the actual performance level
In addition to this it is normal practice to Audit the improved process toensure the service staff are still conducting the service according to thedocumented procedures
The reason for this is that some non-compliant processes will inevitablycreep in and may take some time to show up in the performance measureor may not be significant enough to have an impact upon performance
Other non-compliant processes may have been implemented in good faithand in fact do have a positive impact on performance and these shouldbe considered for adoption into the procedures
Just because a changed process step is non-compliant this does notnecessarily mean it should be abolished it may be good to keep andstandardize it
Your Internal Audit program may look over all processes over a period of time but when a process has been significantly changed as in a CIBProject it should be audited around one year from the Implementationperiod
You have a number of options to conduct the audit they are
Conduct your own audit program for the serviceSeek to have the service included in the Internal audit programSeek to have the service included in the External audit programHold a staff workshop and have the staff review the standing procedures andopenly discuss actual non-compliance processes andHave some independent person role-play the customer document the actualprocedure followed as seen by the customer then reconcile this with thestanding procedure
W h o d o e s t h i s t a s k
The service manager should request to have their service audited forcompliance
Assistance may be called upon from the Internal audit function or from theexternal auditor to physically undertake the audit
How to P roceed
1 Decide upon who will conduct the audit and approximately when2 The auditor plans the audit program in respect of
What service processes will be auditedTiming of the auditStaff notification methodStaff who will participateStanding procedures that will be the reference pointMethod of reviewing the current processMethod of documenting non-compliance andHow the results will be reported and discussed
3 3 Notify staff of the internal audit schedule4 Obtain the current standing procedures5 Review current processes and reconcile with the procedures6 Document non-compliant processes7 Prepare the Audit report8 Discuss the Audit results with management and staff9 Agree on a course of action to correct non-compliant processes
10 Agree on a schedule to follow up the planned corrective actions11 Review the actual corrective actions and confirm back to management these are
complete and effective
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Ins t i tu t iona l i ze
Following the Implementation of your pilot CI projects it is time for yourmunicipality to assess whether or not it wishes to pursue ContinuousImprovement and Benchmarking as a normal operating culture
If the decision is ldquoyesrdquo then the organization needs to establish the structure theinformation and the policy to make this happen
To ldquoInstitutionalizerdquo Continuous Improvement there are eleven tasks to complete
1 Plan for a full CI implementation2 Name the CI initiative
3 Link CI to rewards and recognition
4 Establish a CI BM library resource
5 Develop a service listing6 Identify pro-poor services as priorities7 Nominate CIB project8 Monitor CI project progress9 Overcome barriers
10 Create flexible decision making11 Build up internal CI capacity
If you are unfamiliar with the term ldquoInstitutional capacityrdquo or would like to understandmore about this subject go to An overview of what institutional capacity means
Pl a n f o r a f u l l CI B i m p l e m e n t a t i o n
I ns t i t u t iona l i zegt
Purpose
To establish a plan for the full implementation of Continuous Improvement andBenchmarking as the agreed techniques for achieving excellent customer satisfaction
on a sustainable basis
W h y p l a n f o r a f u l l CI B i m p l e m e n t a t i o n
To institutionalize CIB in a sustainable manner a number of facilities anditems need to be in place
These range from human capacity to systems facilities and require veryspecific implementation tasks to ensure their completeness andeffectiveness
Establishing a formal CIB implementation plan for the institutionalization of CIB will go a long way to making this happen and within a time frame thatis acceptable to your Council
There are seventeen tasks in this Phase some can be implementedconcurrently to shorten the implementation period
W h o d o e s t h i s t a s k
The CIB Steering committee will plan for the full implementation of CIB
H o w to p r o c e ed
1 Seek a formal resolution from your Council that your municipality will adopt CIB2 Advise all managers and staff that CIB is now a Council policy and all staff shall
comply with this policy3 Review all of the tasks within the Institutionalize phase as set out in this Toolkit
4 Develop a CIB Implementation plan5 Seek Council approval of the CIB Implementation plan6 Issue the CIB Implementation plan
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N a m e t h e CI B i n i t i at i ve
I ns t i t u t iona l i zegt
Purpose
To decide upon a unique name for the CIBinitiative so the initiative is easilyrecognizable and memorable and clearlycoveys the objective of council which is to
continuously improve its services to itscommunity and particularly the poor
W h y n a m e t h e C I B i n i t i a t i v e
For the CIB full implementation to succeed it needs to be elevated inimportance be recognizable and memorable with all service staff and beclearly supported by council the mayor and the senior management team
Choosing and promoting a unique program name should achieve the ldquorecognizable and memorablerdquo objectives The more unique and strikingthe choice the more memorable the program should be
The name needs to also convey the objectives of council being the
continuous improvement of municipal services
Examples from other cities include
PR ID E - an acronym used in Australia by one city meaning Promoting andRecognizing Individuals when Delivering ExcellenceSPRING - an acronym used in the Philippines meaning Simplifying PRocesses INGovernmentNI RANTARA - a name used in Bangalore India that means to continuouslyimproveSI P an acronym used in Papua New Guinea that means Service ImprovementProgramDO BETTER a name used in Australia to reflect the intentions of a business tocontinuously improve its performance
W h o d o e s t h i s t a s k
The CIB Steering committee should develop a choice of names but it islikely yoursquore council will approve the preferred name logo and theirapplication
How to P roceed
1 Agree a method to generate ideas for name choices logo colors and applicationCompetitionWorkshopBrainstormResearch
2 Conduct the agreed method and generate a list of names logos colors etc3 Critique the suggested names and vote on a preferred name4 Submit a preferred name and some alternatives to council for their approval
5 Seek councilrsquos formal endorsement for their choice of name6 Advise senior managers and staff of the name choice7 Have the Public information officer issue a press release that explains councilrsquos
policy on CIB and use of the chosen name
L in k CI B t o r e w a rd s a n d re co g n it i o n
I ns t i t u t iona l i zegt
Purpose
To develop and implement a reward and recognition system that will motivate servicemanagers and staff to seriously pursue Continuous Improvement (ldquoCIrdquo) in their service
W h y l i n k C I B t o r e w a r d s a n d r e c o g n it i o n
Continuous improvement may not be sustainable unless service staff ismotivated to pursue service efficiency and excellence Continuousimprovement programs require extra attention and effort and any changeprocess has risks of failure
There will be a natural reluctance to volunteer extra effort or to acceptadditional risks unless there are rewards and recognition to make thisworthwhile
There needs to be a policy and processes that reward managers and staff for their extra efforts and extra risk taking and their achievements inimproving their services
Recognition and reward options that may be considered include
Additional annual leave daysAdvancement promotionPublic recognitionFinancial bonusPaid educationPaid study leaveAdditional facilities or entitlements
Any reward and recognition process should be an integral part of thePersonal Performance Appraisal system
W h o d o e s t h i s t a s k
The Human Resources section should develop the rewards and recognitionpolicy and processes and have this endorsed by council
In some municipalities employee unions may need to be consulted and localawards or employee ldquocontractsrdquo may need to be modified to incorporate thispolicy
How to P roceed
1 Seek councilrsquos authorization to develop a proposal for an effective reward andrecognition policy and process
2 Develop the draft policy and a process concept for submission to council3 Seek union and staff representative bodies endorsement of the proposed policy
and process concepts4 Seek council endorsement of the proposed policy and process concept5 Advise all affected staff of the new policy and the process concepts6 Implement the new policy and develop the new processes7 Request Internal External Audit to report upon the correct use of the reward and
recognition policy and process and its effectiveness
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Estab l i sh a CI B l i b ra ry r esource
I ns t i t u t iona l i zegt
Purpose
To provide a supportive working environment and a source of knowledge to facilitatefuture CIB project teams so they perform to their maximum ability
Why es tab l i s h a C IB l i b ra r y r es ourc e
CIB project teams require support and facilities in the form of
Space to display the current status of all active CIB projectswith their planned and current status
Space to display CIB team members contact details andmethods of consulting with them on any CIB project relatedmatter
Space for the entire team to meet and discuss issues in theirproject
Space to display service flowcharts examples pictures andother materials generated from their project
Telephone and a private area from which they can telephonecustomers suppliers and staff to interview them on the projectservice
Computer equipment and access to the internet so they canresearch potential Benchmarking partners accessBenchmarking information prepare questionnaires processperformance information and prepare reports
Space to hold and display example information such asmunicipal plans and annual reports service charters service
offerings promotion material training materials CIBrecommendations CIB performance measures and best practiceperformance customer and supplier surveys and
Space and facilities to train CIB team members that have nothad the experience of participating in a CIB project
An example is the Cebu SPRING Room
W h o d o e s t h i s t a s k
The CIB Steering committee should authorize the establishment of the CIBLibrary resource center and the CIB Working group should carry out thenecessary tasks
The Facilitator will be able to provide expert assistance in respect of theCIB Library inventory and any IT equipment that is required
How to P roceed
1 Determine the needs of future CIB project teams2 Develop a concept plan for the CIB library resource3 Cost the CIB library concept plan4 Approve the concept plan and cost budget5 Implement the plan6 Promote the use of the CIB library to all CIB teams7 Monitor the CIB library utilization and the teamsrsquo satisfaction with the facility
Deve lop a se rv i ce l i s t i ng
I ns t i t u t iona l i zegt
Purpose
To prepare a listing of all municipal services and their current performance status sothat poor performing services can be identified prioritized and nominated for a CIBproject Generally a local government will deliver around 100 services and this numbershould provide adequate detail and focus for you to prioritize services for improvementAn example listing of services is provided
Why dev e lop a s er v i c e l is t i ng
Continuous improvement as a process needs to focus upon a group of actions or activities a product or a service
A service in the local government context is a group of activities thattogether satisfy a specific need of the community A service can be brokendown into sub-services so the CIB process can deal with specific issues andparts of the bigger service can be identified as priorities for improvement
For example ldquoWaterrdquo may be defined as a service but this can be brokendown into sub services such as
1 Water catchment2 Water storage3 Water treatment4 Water connection5 Water reticulation supply6 Water metering and billing7 Sewage billing8 Sewage collection9 Sewage treatment
10 Sewage disposal
Taking the above list of sub-services it may be the case in your citythat Water connect ion is not accessible to some parts of the communityand it may be this sub-service that needs to be improved In other citiesWater metering and billing may be a problem and in other cities Watercatchment may be an issue
It is best to collect service information at the top service level first then at
a later time collect information at the sub-service level
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Generally a local government will deliver around 100 services and thisnumber should provide adequate detail and focus for you to prioritizeservices for improvement
Information relating to a service that can be collected may include
1 Service name2 Description3 Sub-service break down4 Number of current customers or volume of output5 The number of potential customers currently denied access to the service6 The severity and frequency of incidents of poor quality of the service or
incidents of customers with related sickness or health problems7 The severity and frequency of incidents of poor timeliness of delivering the
outputs and in particular when the timeliness is so sever it equates to denial of service access
8 The number of potential customers denied access to the service because it isunaffordable for them and
9 The frequency and severity of customer complaints about the service
When you decide upon what information is to be collected please considerthe basis on which you will prioritize the services for improvement (seeIdentify pro-poor services as priorities) because the basis will requireinformation that is being collected at this point
W h o d o e s t h i s t a s k
The CIB Working group should undertake this task but it will requireparticipation and cooperation from all service managers
The service listing can also be developed by
The service managers independentlyA specific project team set up to do this taskThe facilitator orA consultant hired to do this task
How to P roceed
1 Agree on what defines a ldquoservicerdquo2 Agree upon the information that is to be recorded for each service and or sub-
service
3 Develop the data collection method and resourcesQuestionnaire to each Director managerStaff interviewManager workshopUse financial budget costs center as a base
4 Collect the service data5 Process the data into a spreadsheet or computer file6 Return the service listing to the responsible managers for validation7 Correct the service listing8 Implement a procedure to keep the service listing updated
I d e n t i f y p ro - p o o r se rv i ce s as p r i o r i t i e s
I ns t i t u t iona l i zegt
Purpose
To identify and prioritize pro-poor services for improvement using the CIB toolkit
Why i den t i f y p ro -p oor s er v i c es as p r i o r i t i es
A pro-poor service is a service that provides the minimum basic needs of acommunity in respect of
1 Water2 Waste collection3 Sewage and sanitation4 Electricity energy5 Education6 Medical and hospital7 Housing8 Communications9 Employment or sustenance
The m in imum bas ic ser v ice leve l p rov ides
1 Access by all members of the community that need it2 A Qua l i t y output (ie fault free) that is safe hygienic and does not risk the health
of the service user3 A Time ly output that does not inhibit service access4 Pricing that is a f fo rdab le and does not inhibit service access and5 Adequate customer sa t i s fac t i on
Should any of the above services have
1 Sections of the community denied access to the service2 Outputs that in some way may risk the health or well being of the customer3 Outputs that are not delivered in a timely manner and ultimately restrict access to
the service4 Prices that are unaffordable for some in the community and ultimately restricts
their access or5 Customers that are generally dissatisfied with the service
then that service should be identified as a priority for improvement
The grading of the service seriousness should be based upon
The number of potential customers currently denied access to the serviceThe severity and frequency of incidents of poor quality of the service or incidentsof customers with related sickness or health problemsThe severity and frequency of incidents of poor timeliness of delivering theoutputs and in particular when the timeliness is so sever it equates to denial of service accessThe number of potential customers denied access to the service because it isunaffordable for them andThe frequency and severity of customer complaints about the service
The grading should be evidenced by data that has been collected for eachservice (refer earlier task ldquoDevelop a service listingrdquo)
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W h o d o e s t h i s t a s k
The CIB Working group should complete this task however the finaldecision on whether or not a specific service should be improved using theCIB toolkit will remain with the CIB Steering committee (see Approve thisCIB project within the Organize phase)
How to P roceed
1 Obtain the Service listing prepared in the preceding task2 Agree upon the definition of a ldquopro-poor servicerdquo3 Identify pro-poor services that currently have inadequate performance4 Grade these services according to their seriousness
N o m i n a t e CI B p ro j e c t s
I ns t i t u t iona l i zegt
Purpose
To decide which service or components will be the subject of a CIB project and tostate the expectations for improvement from the project
W h y n o m i n a t e CI B p r o j e c t s
The CIB Service nomination is a formal process to clearly set out theexpectations of the Steering committee in respect of improvementsrequired for a particular service
The nomination information has four important elements
1 The service or service components that is to be improved2 The expectation for improvement or the objective3 The start and end dates and4 The CIB Project leader
The nominated service needs to be very specific Nominating the service
as ldquoPublic healthrdquo or ldquoEducationrdquo will not provide adequate informationwith which the project team can focus its attention A better specificationwill be ldquoEducating the community on public health issuesrdquo or ldquoFood vendorlicensingrdquo
The expectation for improvement should be specified in quantifiable termsif possible An example may be ldquoDecrease the number of reportable foodpoisoning incidents from food vendors by 20rdquo In this way we canobjectively measure the success or otherwise of the CIB project
The start and end dates for the project need to be set relative to thecapacity of the likely team members to commence and conclude theproject Seasonal demand other projects normal work capacity and publicholidays need to be considered
The project team leader should be nominated at this time because thereneeds to be one person that holds the accountability for progressing theproject The team leader has the responsibility for marshalling the team andcommencing the CIB project with the Organise phase
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but much of thework may be delegated to the CIB Working group
How to P roceed
1 Obtain the listing of pro-poor services identified as priorities for improvement2 Decide the objectives or the expectation for improvement3 Decide the approximate start and end date4 Decide the CIB Project team leader
5 Complete the CIB Service nomination form
M o n i t o r CI B p ro j e c t p ro g re ss
I ns t i t u t iona l i zegt
Purpose
To monitor the progress of all current CIB projects so that any delays difficulties orbarriers may be dealt with or instructions provided on how to maintain the projectrsquosschedule
W h y m o n i t o r CI B p r o j e c t p r o g r e ss
As each CIB project advances it is likely that some difficulties and delays willarise Many of these will be capably dealt with by the team leader butothers may need the support of the Steering committee
We refer to the most likely problems and issues as ldquoBarriersrdquo and these aredealt with in a separate page ldquoBarriers and how to overcome themrdquo
In the early years of a CIB pilot implementation there may only be ahandful of active projects at one time but as the initiative gathersmomentum and more projects are commenced it is conceivable that manyprojects will be active at once
In the Philippines a large regional city had approximately twenty CIBprojects running concurrently
When the number of active projects exceeds ten it is time to considerreviewing their status by exception
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Exception means that where a project is running according to its originalplan and the team leader has no issues or concerns then the SteeringCommittee does not look at that project in detail
On the other hand where a project is seriously late or has some issues ordifficulties that cannot be easily resolved or it seems the projectobjectives may not be achieved or the team leader is seeking assistancethen the Steering Committee should carefully review this project andprovide the necessary assistance
The approach should be that all projects team leaders provide a monthlystatus report these reports are summarized onto a summary list oneperson reviews this list and identifies those projects that requireCommittee review A set of ldquotraffic lightsrdquo is one method of flagging therequirement for review
W h o d o e s t h i s t a s k
The CIB Steering committee completes the monitoring using updatedproject status reports provided by each CIB project team leader
Each CIB project leader should provide a Project status report on amonthly basis (or more regularly if required)
Where the Steering committee monitors only the summary report byexception the facilitator or a member of the Working group will need tosummarize all of the projects and ldquoflagrdquo those requiring Steeringcommittee review
How to P roceed
1 Have ldquoReview project progressrdquo as a standing agenda item at the regular CIBSteering Committee meetings
2 Brief each CIB project manager on the requirement to provide a monthly projectprogress report
3 Receive and collate monthly CIB project progress reports
4 Summarize the projectsrsquo status on a Summary report
5 Review each project and flag those requiring SC attention
6 Review CIB projects by exception
7 Agree on the root cause of any project problems8 Decide upon a course of action9 Write up the minutes of the meeting and issue them to all members
10 Advise the CIB project leader of the required action
B ar r i e r s an d h o w t o o ve rco m e t h e m
I ns t i t u t iona l i zegt
Purpose
To identify Barriers to the successful implementation of your CIB initiative andimplement strategies to minimize them
W h y i d e n t if y B a r r i e r s a n d o v e r c om e t h e m
Based upon a survey held at a regional conference on improving municipalservices a work session discussed Barriers and how they may be overcome
The results of the work session showed the following Barriers to be the mostcommon and these would inhibit the implementation of improvements
Individual staff performance is not measuredStaff do not have a personal training program
Managers and staff are not remunerated according to their performanceBudget allocation and justification method is weakProvincial or Central Government hold the power of decision makingManagers are not rewarded or recognized for improving performancePeers do not adequately support managers when change programs falter
These are ldquofundamental barriersrdquo to change and need to be dealt with at thewhole of municipal organization level It is not effective to deal with theseat a service level or department level because this would raise inequalitybetween those staff involved and those not
The CIB toolkit can be applied to address your priority Barriers Theapproach should be to
1 Organ ize a team to look at the Barrier(s)2 Ana lyze the Barriers particularly in completing a staff (customer) survey
3 Benchmark how other municipalities have dealt with the same issue4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff and managers to
adapt
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but in collaborationwith internal departments responsible for Human resource managementStaff training Finance and the Council secretariat
How to P roceed
1 Identify local Barriers that will definitely inhibit the successful implementation of your CIB initiative (use the Assessment of Barriers to change tool )
2 Identify the priority Barriers (those you wish to minimize in the short term)3 Decide whether or not these priority Barriers can be dealt with collectively or
individually
4 Complete a CIB Project nomination(s) to deal with individual or collective priority
Barriers
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Flex ib i l i t y i n dec i s i on m ak ing
I ns t i t u t iona l i zegt
Purpose
To delegate responsibility and accountability to managers and staff so themunicipality can operate in a flexible and responsive manner to meet the needs of its
community
W h y p u r s u e f l e x i b il i t y i n d e ci s io n m a k i n g
During the course of assisting many local governments with ContinuousImprovement and Benchmarking it has become evident that manygovernments are constrained by the lack of documented policy andprocedures poor staff training and limited delegation of authority andaccountability
In many cases simple decisions are not taken by the staff officer dealingwith the issue because they are either unsure of the correct decision tomake or do not have the authority or are not prepared to take the risk of a decision
In the end the decision is moved up the hierarchy of management andinevitably ends up with the most senior manager who is overwhelmed bythe numerous requests being made
Decision making then stalls and the customer becomes dissatisfied
A better model for fast and flexible decision making is
Have the policies of the government clearly documented so allmanagers and staff know the major business rules of theirservice (these may be documented as service specificationsservice charters or government by-laws)
Have all business processes clearly documented so that all staff
know exactly how to deliver a service and in particular whatdecisions they must make in respect of exceptional events orcircumstances
Train all staff in the processes they personally deliver orconduct ensure they know exactly how the process shouldoperate and the manner or method of their decision making toaddress exceptional conditions
Delegate decision making to do so to the lowest level in theorganizational structure that is commensurate with good riskmanagement knowledge skills age intellectual capacity andmaturity
Provide authority to the staff to make their decisions based uponthe level of delegation determined above
Encourage staff to make decisions on their own without referralto their superior but assist them to do so during their earlyexperience and
Monitor staff decision making using performance metrics orinternal audit programs to ensure decisions are made within thepowers of delegation and decisions are made correctly
The objectives of this model are
Customer requests are dealt with in the minimum amount of time
Decisions are made by the staff member closest to the actual request ortransaction and who is most knowledgeable about the detail of thetransaction
Decisions are made correctly and
The municipality is not put at risk in respect of
FraudCorruptionLitigationFinancial loss orEmployee or customer accidents or injury
W h o d o e s t h i s t a s k
The Mayor Chief Commissioner or Chief Executive should undertake thistask
They may seek assistance from the CIB Working group or the HumanResources Branch of the organization
How to P roceed
1 Develop a model for flexible decision making2 Undertake an audit to determine the municipalityrsquos level of flexibilityresponsiveness delegation and accountability
3 Review the current legislation governing decision making powers and the degree of delegation that is possible
4 Develop a policy that requires flexible decision making underpinned withappropriate responsibility accountability and authority
5 Develop an implementation plan to deploy the above policy6 Implement the plan7 Repeat the audit to determine the improvement in the municipalityrsquos capacity for
flexibility and decision making
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Bu i l d up i n t e rna l CI B capac i t y
I ns t i t u t iona l i zegt
Purpose
To build internal capacity to conduct CIB projects quickly and effectively so that themunicipality can continuously improve its services efficiently and effectively
W h y b u i l d u p i n t e r n a l CI B c ap a ci t y
The capaci ty of an organization to Analyze a service identifyopportunities then implement those opportunities is often mistakenlyunderstood to be simply a set of analysis skills
In fact the capaci ty of an organization to improve includes
InformationSkills in analysis and innovationA culture of consultation and open communicationProject management skillsDocumented procedures and instructionsPublic information or public accountability andSupportive financial and performance monitoring systems
To ensure CIB projects are conducted in an efficient and effective mannernot only do the CIB teams need to have the technical skills to complete aCIB project but they must also operate within a supportive culture andstructure and have appropriate information methods and systemsavailable to them
Where the underlying capacity to change weakens or does not exist in thefirst place then corrective action or improvements need to be commencedso that CIB projects have a better chance of success
To deal with these capacity weaknesses you can apply the normal CIBtoolkit and address your priority weaknesses using a CIB project
The approach should be to
1 Organ ize a team to look at the Capacity weaknesses2 Ana lyze the weaknesses particularly in completing a customer survey3 Benchmark how other municipalities have dealt with the same weakness4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff managers
council and systems to adapt
The tool ldquoAssessment of current capacity to improverdquo is provided as anassessment framework or audit check list to facilitate your CIB Steeringcommittee to assess your capacity on a regular basis We suggestannually so that improvements or weaknesses can be monitored for theirchange
The above assessment tool can be altered to meet your own needs and isnot meant to be a prescriptive list
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task
H o w to p r o c e ed
1 Complete a regular assessment of the municipalityrsquos capacity to deliver CIB
projects (use the Assessment of Current Capacity to Improve tool)
2 Identify priority capacity gaps that need to be improved in the short term3 Decide whether or not each priority gap can be dealt with as a CIB project
4 Complete a CIB project nomination for those gaps that can be addressed as a CIB
project
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Co m p a re w i t h p a r t n e rs
Benchmarkgt
Purpose
To discover how your Benchmarking partners deliver their service andwhat service performance they are achieving
W h y c o m p a r e w i t h p a r t n e r s
To find out how your service performs compared to theirs to identifyimprovement ideas
Benchmarking with partners provides you with insight on how others
Set service standardsMeasure service performanceAcquire service inputsDeliver a serviceOvercome service problemsMonitor service outputs and outcomesManage their service
A good example occurred in Melbourne Australia where a number of localgovernments benchmarked their diversified fleet operations Theycompared servicing and operating costs for their respective fleets andfound that one fleet operator had lower operating and repair costs than theothers
By investigating further they discovered the lower costs were due to usingone supplier as the source for all spare parts and consumables and thatsupplier had a lower pricing structure compared to the original equipmentmanufacturers
The other fleet operators dealt with the original equipment supplier butupon realizing that the same parts could be sourced from an independentsupplier they changed their source of supply with resulting lower costs
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Hold the first meeting to confirm the Benchmarking objectives approach tasksschedule and participants
3 Update the Benchmarking plan4 Undertake the steps agreed to in the Benchmarking plan
T i m e
Complete by week 10
I n n o v a t e
The Innovate phase is the point at which you take all of your hard workfrom Analysis and Benchmarking and develop your own ideas andrecommendations on how to improve your service
I ssu e s co n cern i n g i n n o va t i o n
There are a number of issues that you must understand before youcommence your recommendations They are
To have a recommendation accepted and endorsed by management and councilthe recommendation must be affordable politically acceptable clearly benefit the
customer and practical to implementWith regard to ldquoaffordabilityrdquo it is not always the case that your municipality is theonly source of funds to pay for a service There are many options including askingthe customer to pay a fee obtaining private sector sponsorship and obtainingCentral Government support In most cases if you think hard enough about how tofund a new service you will find an external funding source Therefore do notassume at this point that thr recommendation is unaffordableWhen a CI project team is made up of a mix of staff outside of the service deliveryunit there may be reluctance from the service manager to accept yourrecommendations To get the service manager to be supportive of therecommendations and to implement them you will need to ldquosellrdquo yourrecommendations and convince the service manager that it will benefit them asmuch as the customer The task of ldquosellingrdquo your recommendations to the servicestaff can be difficult and time consuming so donrsquot underestimate the effort this willtake Make a determined effort to involve the service manager in this phase andseek their endorsement and support of the recommendations andThe recommendations implemented in the first instance may not work perfectly be
flexible in the acceptance rate or take up rate of your recommendations andaccept constructive criticism in the short term and be prepared to adapt
The Innovate phase involves four tasks
1 Identify preferred solutions2 Recommend improvements3 Secure funding4 Approve CIB Implementation
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I d e n t i f y p re f e r re d so l u t i o n s
I n n o v a t e gt
Purpose
To select the best opportunities for improvement
Why i den t i f y p re fe r r ed s o lu t i ons
You may find many opportunities from your Benchmarking study but youneed to identify the ones that will achieve the greatest benefit
Criteria to use to judge the various opportunities are
It will clearly improve the service to our residents in terms of timeliness qualityaccess affordability and or their satisfactionIt is affordable and within the financial capacity of our municipalityIt can be implemented quicklyIt is technically feasible with our current technology or we can acquire thetechnology to implement the changeIt will be easy for our employees to adapt to the change
Assess opportunities and rank them using the above criteria The oneswith the highest score should be those worth pursuing in the immediatefuture
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 List all of the most important opportunities using the Advance a solution worksheet
3 Develop solution strategies4 Score the solutions and rank them from highest to lowest5 Review the solutions for illogical results6 Agree the preferred solutions
T i m e
Complete by week 11
R e co m m e n d i m p ro ve m e n t s
I n n o v a t e gt
Purpose
To present your findings and recommendations for improvement to yourSteering committee for their endorsement
W h y r e c om m e n d i m p r o v e m e n t s
Solutions can sometimes require significant investment so it is importantthat proposed solutions be approved by the Steering Committee beforemoving on to the next phase
To maximise the chances of the Steering Committee approving your workyou need to present a well thought out report that helps the reader clearlyunderstand your thinking and analysis
Two tools are useful here
Impact Assessment
Barrier Analysis
Your team can then present its case in a clear and easy to understandformat which will enhance the chances of approval
How to P roceed
1 Complete the Training read the guide slideshow and do the assessment
2 Agree the purpose of the report
3 Agree on the report index using the Report template
4 Collate the preferred solutions
5 Develop an implementation plan using the Implementation plan worksheet
6 Estimate the implementation costs and benefits using the Cost budget worksheet
7 Complete an Impact Assessment using the Impact assessment worksheet
8 Complete a Barrier analysis using the Barrier analysis worksheet
9 Draft the report using the Report template10 Quality check the draft report11 Present the report to the Steering Committee
T i m e
Complete by week 11
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Secure fund ing
I n n o v a t e gt
Purpose
To secure the funding necessary to pay for the proposed improvements
W h y s e c u r e f u n d i n g
Most service improvements will require some additional funding to pay forimmediate changes such as new facilities new equipment and newsupplies
Ongoing costs may also increase to pay for the improved service to morecustomers
Funding may come from many sources such as private sector sponsorsdevelopment agencies NGOs state and federal governments financehouses and from internally being the local government itself
To secure new funding from any of these sources you will need to present
a proposal that outlines your funding requirements plus how the funderwill benefit from the arrangement
It is unlikely that a funder will provide new funds for an improvedmunicipal service unless they are satisfied that
The improved service is a real requirement of the communityThe improved service can be implemented with the funds requestedThe local government has the capacity and skills to implement the new serviceThere will be a benefit to the funder in terms of recognition or exposure andThe municipality has the financial capacity to fund the service over the longerterm and to repay any related loans
This task will address these issues by preparing the appropriate documentsfor presentation to the identified funding sources
W h o d o e s t h i s t a s k
CIB Project team members do this in collaboration with the FinanceDepartment of your municipality
H o w to p r o c e ed
1 Complete the Training read the guide slideshow and assessment
2 Develop a cash flow forecast you may use the Cash flow template as an example
3 Prepare a financing proposal4 Seek an interview and negotiate the funding arrangements5 Document the funding agreement6 Update the implementation plan
T i m e
Complete by week 12
A p p ro ve CI B I m p l e m e n t a t i o n
I n n o v a t e gt
Purpose
To seek final approval from your Council to move ahead with the implementation of thenew or improved service
W h y a p p r o v e t h e C I B i m p l e m e n t a t i o n
Where the proposed improvements are significant or may affect manyresidents or require substantial funding it is likely that your Council willrequire notice of the proposal and will expect to have some input
You may also have limited authority to approve borrowings or spend moneyon capital items
Generally approval will be required from Council to advance theimplementation of a significant change to any service or infrastructure asset
Council will require all the information necessary for it to make a thorough
consideration of the costs and benefits risks and assumptions and the longterm sustainability of the service and the required funding for it
For this to happen the CIB Project team will need to firstly prepare a formalproposal and will likely follow this with an amended proposal setting outclearly how each of the Councillors objections or concerns have beenaddressed
W h o d o e s t h i s t a s k
The CIB Project team members complete this task with assistance from the Councilsecretary
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Put your proposal on Councilrsquos agenda
3 Consider their likely objections using the Council members and their likely objections
worksheet
4 Prepare your proposal5 Issue your proposal to Council members
6 Amend your proposal to accommodate Council changes using the Council members
amendments worksheet
7 Seek Councilrsquos endorsement
T i m e
Complete by week 12
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I m p l e m e n t
The Implementation phase of a CI project is where you put your recommendationsinto action The CI project team may carry out the implementation work but if theservice is a large service such as solid waste collection then a ldquoChange teamrdquo thatis made up of supervisors and staff from within the service unit may carry out theimplementation tasks
I s su e s w i t h t h e i m p l e m e n ta t i o n
People have a natural reluctance to change the way they are used to andto take on additional risks that a change may not work well that mightreflect on their own capabilities
There are a number of potential issues and difficulties that you shouldconsider before you commence the Implementation phase they are
There will be a natural reluctance to change so to counter this reluctance youneed to get the service staff involved very early in the discussions about how theimplementation will be planned and executedTo get service staff committed to the planned changes they will need theopportunity to put forward their own views on implementation difficulties and thepossible increase in their work load in the short term involve them in the earlydiscussions and acknowledge their concernsNo change program is implemented smoothly and without problems explain tothe service staff that we will encounter problems and failures but also that wehave the skills and the determination to overcome these short term issues and
we will succeed in improving our serviceImplementing a change program can be complex with many actions takingplace at once and many people involved Some actions may be dependant uponothers and some actions may be critical to the success of the program To keepall of these actions under control and to ensure each person understands theirrole and responsibilities an Implementation plan is essential The plan needs tospell out the tasks required the deliverables or outputs when they need to bedelivered and who is responsible for themImplementing change requires staff to be trained in the new process and to begiven adequate information so that they understand what they need to dodifferently A quick verbal instruction is definitely insufficient and staff should beprovided with written instructions diagrams thorough training a chance topractice their new procedures acknowledgement they are doing the new job wellor constructive criticism delivered in a positive manner Reprimands and opencriticism is definitely to be avoidedCustomers as well as service staff may need to be trained in the way they usethe service issues of paying a fee hygiene completing documentation correctly
and taking on some additional responsibilities may all play a part in the newservice
At the end of the implementation involved staff should be clearly recognized fortheir hard work and dedication to the new service this is their reward and they willbe more satisfied with their careers in your municipalityLastly the media plays a large part in communicating with the customers (thismay assist you in training the customer) and externalizing the benefits of the newservice (this may assist council in their new elections and make the tax payershappy with their financial support for pro-poor services) so it is best to keep themedia updated with your progress and to seek their support by them reporting thepositive improvements you have made in your service delivery
The Implement phase involves the following eight tasks
1 Build the implementation team2 Involve managers and staff 3 Plan the change program4 Document service standards and procedures5 Deploy procedures and train staff 6 Train customers and suppliers7 Recognize and reward success8 Update the media
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B u i ld t h e i m p l e m e n t a t i o n t e a m
Purpose
To build an implementation team that has the skills knowledge and capacity to carryout the implementation tasks according to the schedule
W h y b u i l d a n i m p l e m e n t a t i o n t e am
An implementation team will be required
1 Where an improved service covers a large territory or2 there are many tasks to be completed in a short period of time or3 the current CIB Project team does not have the capacity or skills to implement
the new or changed service
Team membership will depend on the implementation tasks and the skillsneeded to carry them out successfully
The team members need to be selected and approved and they needtraining and support to carry out their tasks correctly
With a good Implementation team the new service should be a success
Some Implementation tasks that may run concurrently are
Amendments to computer programsEducating the community on the service changeTraining service delivery staffPrinting service brochures forms documentsInstalling new utilities and services such as power water gas sewageDocumenting new proceduresMaking changes or upgrades to infrastructure such as counters yards depotsbuildings schools gates meters offices reception areas doors etc
In addition to the above list these Implementation tasks may also behappening concurrently in different and disbursed locations
Therefore it is likely that you will need an Implementation team tosupervise and manage all of these tasks
W h o d o e s t h i s t a s k
CIB Project team members do this in collaboration with the managers of theprospective Implementation team members
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Agree the Implementation strategy3 Select the team members4 Brief the team on the Implementation5 Consider the teamrsquos requests6 Provide team members with individual plans and documents7 Monitor team progress and support the Implementation
I n vo l ve m a n a g e rs a n d s t a f f
I m p l e m e n t gt
Purpose
To raise the awareness and knowledge of all affected managers and staff so they willsupport the Implementation
Why i nv o l v e m anagers and s ta f f
When people understand why a new service is being implemented and howit directly affects them they will be more comfortable with theImplementation process and will not resist the change as much
W h o d o e s t h i s t a s k
CIB Project team members will do this task but in collaboration with thesenior managers of the service or section
It is important that the senior management team be seen to support the
changes If the change is significant a senior management meeting chairedby the Mayor or Commissioner may be preferred
How to P roceed
1 Determine the service staff that needs to be briefed on the Implementation2 Prepare the briefing materials3 Organize venues questionnaires input forms presentation materials facilities
and presenters4 Promote the briefing event and issue invitations to staff5 Hold the briefing event and seek staff inputs6 Collate and consider all staff inputs7 Amend the Implementation plan if necessary
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Plan the change p rog ram
I m p l e m e n t gt
Purpose
To develop a detailed plan of tasks and their timing so the Implementation isthorough and concludes according to the overall schedule accepted by Council
W h y p l a n t h e c h a n g e p r o g r a m
In some cases the Implementation plan that has been prepared to-datehas been to satisfy the feasibility and affordability question Organizing anImplementation team will also require an Implementation strategy andsome planning information
However these plans may not be in sufficient detail that will provideadequate information to the team members so they can complete the taskand deliver the outputs according to the needs of the new service
Additional information will likely be needed and may include
Defining lower level tasks and specific outputsExample outputsSketches or plans of a changed facilityRough outline of a new form or documentRough flowchart of a new computer programPhotographs of a similar installation orA map showing the boundaries of the project
The level of detail should be equal to the degree of management andmonitoring that is necessary to minimize the risk of a task being faulty orlate and the degree of direction necessary to ensure the task is completedproperly
W h o d o e s t h i s t a s k
Where a new service is being implemented concurrently in many areasthe CIB Project team should plan a Change program
Where there is some latitude or decision making at the local level theplanning should be done by the Implementation team at the local level
How to P roceed
1 Determine whether or not a Change program needs to be defined at the locallevel or the central level
2 Assign responsibility to develop the Change program3 Develop the Change programs (detailed implementation plan)4 Verify that all Change programs are consistent with the overall Implementation
plan finish dates estimated resources and costs5 Approve the detailed Change programs6 Encode the Change programs with a Version control and or approval date and
the name of the approver
Document se rv i ce s tandard s andprocedures
I m p l e m e n t gt
Purpose
To document the service standards and operating procedures of the improved serviceso that service staff and customers have a consistent understanding of how the servicewill operate and what performance level is expected
Why doc um ent s er v i c e standards and p r oc edures
The documentation of Service standards will establish a consistentunderstanding between customers and service staff on exactly how theservice will operate and what performance standards are expected
The Service standards should clearly document
A description of the serviceWhere the service is obtained fromWhat time the service is available
How the customer accesses the serviceWhat inputs the customer needs to makePrice of the serviceThe performance of the service
Speed of deliveryQuality of the deliverablesLevel of customer satisfactionLevel of access
What to do in case the service fails or the customer wishes to lodge a complaintConfidentiality of the service informationDependence upon other providers or utilities that Council cannot be heldaccountable for should a disruption occur with their services (electricity watersupply etc)
The service procedure should be in sufficient detail that any Council staff member can deliver the service process by referring to the serviceprocedure The procedure should explain
What the input trigger point is to commence the procedureWhen should the procedure be commencedWhat specific actions are requiredWhat forms or computer programs to useWhat outputs are createdWhat approval levels are requiredWhere the outputs are deliveredWhat to do if an exception occurs andThe overall timing of the individual tasks
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W h o d o e s t h i s t a s k
For a small change to a process that is consistent across the whole of Council the CIB Project team can complete this task
Where the improved service is large and must be delivered in a consistentmanner across the whole of Council the service specification can bedrafted by the CIB Project team and then it should be approved by theCouncil
Where the new service and procedure is unique to an area then the localImplementation team should document the Service standards andprocedures in collaboration with the local service manager and their staff
How to P roceed
Define the service standards
1 Obtain and review your Councilrsquos standards for documenting Service standardsand operating procedures
2 If the above is not available then define how Service standards are to bedocumented and version controlled in your Council
3 Define the performance standards for the service in respect ofTimeliness
QualityCustomer service and satisfactionAccess
4 Define the other components of the Service standard5 Develop a publication and distribution strategy
Publication format and medium options areService brochureCouncil internet siteCouncil Service directoryService posterSign board etc
Distribution options areAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Publish and distribute the Service standards in the agreed format
Define the operating procedures
7 Obtain and review your Councilrsquos standards for documenting operatingprocedures
8 If the above is not available then define how procedures are to be documentedand version controlled in your Council
9 Process map the improved service (how it will operate)10 Agree the process map with the service manager11 Develop a publication and distribution strategy
Publication format and medium optionsProcedure manualLoose leaf paper pagesCardsIntranet siteElectronic document on a central server
Distribution options
All managers in the CityAll employees in the CityAll service staff involved in the procedureOn a request basisAnybody using the Intranet or Internet
12 Document the service procedure using the agreed format and medium13 Approve the new procedure and register it in the Procedure index (or version
control)
D e p lo y p ro ce d u re s a n d t r a i n s t a f f
I m p l e m e n t gt
Purpose
To provide information and direction to all service staff so they can deliver the improvedservice according to the improved design and achieve the expected serviceperformance targets
Why dep loy p roc edures and t r a i n s t a f f
Service staff will need very clear direction on what procedure is to befollowed in the delivery of an improved service
Service procedures are often written and forgotten held in a filing cabinetor in some managerrsquos office Very often the operating procedures are out of date not distributed to relevant staff have pages missing are out of dateand are not version controlled
In these circumstances it is little wonder that service staff inherit a processfrom their predecessor invent their own process evolve the process overtime to meet changing needs and eventually have a process that is uniquecomplex and inefficient
Operating procedures need to be
Quickly accessible to all staff delivering the serviceUp-to-date and complete and
Clear and understandable to the service operator
Operating procedures can be distributed to relevant staff using
Paper based manuals with version control and serial number controlIndividual pages that can be inserted into a book or manualIndividual ldquocardsrdquo that can be filed in a ldquocard boxrdquo for quick accessIntranet site using an electronic index or find function to each pageAn electronic ldquomanualrdquo located on a local area network incorporating an electronicindex or find feature (eg MS Word document with a table of contents)
In addition to deploying the operating procedures to all relevant staff it isimportant that staff are trained in the new procedure and have theopportunity to practice the procedure experiment with exception conditionsrole play a difficult customer or transaction and contribute to the furtherrefinement of the procedure
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Training on the procedure can be delivered face to face using a videotraining ldquotaperdquo using a workshop with service staff or a formal class roomenvironment
Training can be scheduled
Whenever the process changesOn an regular cyclical basis covering both changes and existing proceduresFor new staff or staff re-assigned to a new position processOn a request basis orIn response to an unsatisfactory result from an internal audit program
At all times staff should feel confident that they are performing their workaccording to the designed process and within their level of authority
Should they feel unsure of any aspect of the process or authority theyshould have access to the operating procedures for personal referenceand to training and support should the procedure prove inadequate
W h o d o e s t h i s t a s k
The service manager responsible for the service staff should deploy theoperating procedures and train their staff because it is essential that theservice manager be in control of their service and take ownership of it
If however staff training is a significant step within the Implementationthe service manager should seek assistance from the Councilrsquos internaltraining resource or an external trainer the CIB Project team or theImplementation team whichever is the most appropriate
How to P roceed
1 Nominate the staff that requires training in the new procedure2 Decide who will deliver the training and when3 Decide upon the training medium and approach
Face to face trainingVideo showWorkshopTeachPractice
ExperimentRole playProgressive or all at once
4 Develop the training materialsOperating proceduresCase studiesRole playsPractice transactions etc
5 Publish all the required material for distribution to the staff6 Organize a training venue facilities and computer access if required7 Deliver the training8 Seek staff feed back on operational difficulties or training deficiencies9 Re-dress operational difficulties or breach in the procedure
10 Update staff records to reflect their training and new skills
Tra in cus tom ers and supp l i e rs
I m p l e m e n t gt
Purpose
To raise the understanding of customers and suppliers on how the improved service isto operate and what specific actions are required from them to ensure service
performance can be achieved as specified
Why t r a i n c ustom ers and s upp l i e r s
In all municipal services there are customers service staff and suppliers(both internal and external) and each of these groups of people will have aninfluence on how the service operates
Customers often provide inputs such as information documentsapplications and requests and should the Quality of any of these inputs bepoor then the service will not operate smoothly and performance will suffer
Likewise with suppliers if they supply poor Quality inputs such asconsumables computer services constructions and contracted services then
the service will not operate as planned and again performance will suffer
It is essential therefore that customers service staff and suppliers are ldquotrainedrdquo in how to work the service so that good performance is achieved
We have already addressed service staff training in the previous task sothis task will focus upon customers and suppliers
Often customers are not trained in how to use a service and they obtainthis knowledge through making mistakes and being corrected throughmany visits to achieve what should have been achieved within one visit andthe resubmission of documents to correct earlier mistakes
Initial weaknesses in the knowledge can be overcome in time with serviceexperience but this does not resolve the inefficiencies that are created by
the first time customer or the infrequent customer
You can see how well the airlines train us as customers to ensure we checkinto the airport one hour before departure have our ticket and passport withus and only bring a limited amount of baggage All of this information issent to every passenger no matter how frequently they fly Imagine theairport chaos is passengers arrived late did not have their ticket or passportavailable and brought too much baggage
Similarly with a municipal service customers need to have knowledge of
Where to access a municipal serviceWhat actions the customer needs to take to access the serviceWhat information needs to be suppliedWhat lead time is required to access the service andHow much the service will cost
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Much of this information will be contained in the Service charterstandards but often this information is not provided to the customerunless it is requested or after commencement of the service
Customer training is necessary for the customer to make efficient quickand painless access to the service
Customers do not need training in all of the detail of the service but theydo need to be aware of the essential issues or be able to find out about
the essential issues prior to accessing the service for the first time
Training can be delivered through a number of mediums such as
1 Internet access to the municipal web site that provides basic instructions2 Service directory books published and provided to every household3 A public reception counter located in strategic locations where customers often
frequent (eg shopping centers business districts etc)4 A telephone hot line that will provide basic verbal advice5 ldquoAdvertisementsrdquo in news papers and other printed medium6 ldquoAdvertisementsrdquo on television or radio7 A service brochure that can be mailed to the customer upon request or attached
to another document that has some association with the changed service
Medium examples are
1 How to lodge a building application and downloadable application forms allavailable from the City Internet site
2 A service directory setting out the service description contact telephonenumbers and basic instructions on how to access the service
3 A ldquoCity Shoprdquo located inside a shopping mall that looks like a retail shop andprovides basic information about Council services
4 A telephone hot line number such as 7777777 that connects the customer tothe Seven Seas Municipal Council Help desk
5 One page advertisements that illustrate the new one-way street map to assistdrives to navigate around the city on the new one-way street design
6 One minute advertisement on television that illustrates how a responsible drivershould obey parking limitations in the City business district and what fines willbe incurred should they over stay the time limit and
7 A service flyer brochure that explains how to use a ldquoLoading zonerdquo in the centralbusiness district that is mailed to the vehicle owner with the vehicle registrationrenewal advice
W h o
The Service manager in collaboration with the Municipal Public InformationOfficer should complete this task
This task may also be assigned to an external professional advertisingagency that has dealt with publicity for other government services
How
1 Define the customer and supplier categories that require training2 Define the training needs or the change in customer supplier behavior that is
required3 Determine the best training medium to be used to reach these customers and to
achieve knowledge retention
4 Negotiate with participating parties such as TV stations other agencies for theirsupport
5 Agree upon a training schedule6 Develop the training materials that meet the needs and fit with the chosen medium
and participating agencies7 Deliver the training as scheduled8 Measure the learning and behavior change9 Assess the learning and behavior change and schedule further training as required
Recogn ize and rew ard success
I m p l e m e n t gt
Purpose
To Recognize and reward service staff the Implementation team customers andsuppliers for their contribution to the successful implementation of the improvedservice
Why rec ogn i z e and r ew ard s uc c es s
Everyone enjoys and appreciates recognition and reward for theircontribution to a successful project or improved service
By recognizing peoplersquos contribution they will be more satisfied with theirinvolvement and will support your municipality in the future with furtherservice improvements
Recognition is not costly and can take many forms such as
Letter of thanks addressed to the individual and signed by a senior officer (egMayor or Commissioner)Public ceremony where individuals are presented and issued a certificate of appreciation (special event or at the Council meeting)Newspaper advertisement or public posters naming individuals or groups (includingthe customers and suppliers) that have contributed to the project and thankingthem for their contributionsTV broadcast of a site visit by the Mayor where the Mayor publicly describes theimproved service and names the groups of staff that have contributedPoster showing team members displayed in the municipal reception hall andMeet with the Mayor Councilors or Commissioner and describe the team membersrsquo experiences and achievements with the project
Rewards in the form of bene f i t s may be also considered but in manycultures this is not used The benefits may include
Once off financial bonusAdditional holiday entitlementsAdditional education days andor cost subsidy entitlementsBenchmarking visit to a neighboring city or countryElevation in rank or status with a commensurate salary increaseIssue a gift certificate that offers admittance to a relevant event or purchasingpower at a retailer of related equipment or consumablesIssue a physical gift such as a pen office equipment office computer referencebook or relevant equipmentRenewal of an office vehicle or upgrading of an office vehicle andExtended usage of an office vehicle
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W h o d o e s t h i s t a s k
The CIB Steering Committee should decide upon the reward andrecognition events and benefits
The CIB Project leader may be asked for their input
This may also need to be done in collaboration with the Human ResourceDepartment within the municipality and or the senior politicians such as
the Mayor
How to P roceed
1 Decide upon the event or results that define the end of the Implementation2 Measure the degree of success the Implementation has achieved3 Define the people or groups that should be recognized for their contributions4 Decide upon specific individuals or staff groups that should be offered benefits5 Decide upon the method and timing of the recognition6 Decide upon the timing form and value of the benefits7 Conduct the recognition events8 Issue the benefits to individuals9 Seek independent views on the degree of satisfaction with the celebration events
and reward benefits and note any dissatisfaction for future reference
U p d at e t h e m e d i a
I m p l e m e n t gt
Purpose
To provide information and evidence to the media with the expectation the media willpositively report upon the achievements of the municipality in itrsquos serviceimprovements
W h y u p d a t e t h e m e d i a
Service improvements need political support to initiate them and approvetheir funding
That support will come from elected politicians that have a strong mandateto improve municipal services
That mandate will come from the electorate by them electing politiciansbased upon their performance That performance can only be known frompersonal experience and constructive reporting in the media
Therefore to sustain a continuous improvement process and develop thisinto a culture of the municipality the media must positively report all of the improvement achievements made by the city and give credit to thepoliticians staff and suppliers that have contributed to that improvement
With this reporting the electorate will develop confidence in their currentcouncilors and re-elect them based upon their positive performance Thecouncilors in turn will likely support on-going service improvements andpromote the CIB process amongst their peers
Reporting CIB achievements to the media is critical to the development asustainable CIB culture in your municipality
W h o
The Public Information Officer (or similar) will complete this task
It is likely that your senior managers or your Mayor will be interviewed andquoted in the media on specific improvement projects
The progressive collection of evidential material may be delegated to one of the Implementation team members as a specific task
How to P roceed
1 Maintain a record of all current and completed CIB projects2 For each CIB Implementation progressively build up evidential material on the
success and outcomes of CIB projects as they progress with their implementation
Customer interviews (Video and recorded)Supplier interviewsService staff interviewsPhotographs of changes (Video and still)Key Performance Measure trends (use independent data collection)Progress reports to the Steering Committee
3 Decide upon a media release strategy when how and who to4 Develop media release documents consistent with the media strategy5 Include customer interviews6 Include photographs Include KPI trend data7 Release the above information to the media8 Coordinate media interviews with senior managers and the Mayor or councilors as
requested9 Monitor media reports and validate their accuracy
10 Correct any inaccurate or misleading media reports11 Report to the Steering Committee (or Council) on the extent of media coverage in
respect of your CIB projects
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Susta in
The Sustain phase of a CI project is where all of the changes that havebeen successfully implemented during the Implementation phase are nowput firmly in place and the new service delivery becomes the normal way
I ssues conce rn ing sus ta in ing the changed
process
There are a number of issues to be considered
The original recommendations and the changes that were implemented may notin fact be ideal and through the imperfect design and decision process you mayhave made some assumptions about the service or the way in which thecustomer users the service that have now proved to be untrueIt is important therefore that you seek the opinions of your customers and staff on how they see the new service operating and whether or not there are anyflaws in the service or if with a small amount of additional effort the servicecould be improved yet furtherOften the management team and service staff will assume that with the deliveryof a ldquogoodrdquo service then the service objectives will be achieved for example if we deliver excellent education so that children and young adults will achieveemployment the assumption is therefore that with a good education you will geta job we will never know this unless we measure whether or not school leaversactually are employedWhen an imperfect service results and you can see weaknesses in the outputs of the outcome is not being achieved then this is the time to make the minorcorrections to make the service better as was your objective in the first placeOften the CI project team and the Implementation team will simply accept theminor failings of the changes and are reluctant to make that extra bit of effortto achieve the original goals ndash maybe they are tired and exhausted from all of the previous effort ndash donrsquot give up make those final adjustments and you will
end up with the results you long forAs the new service is delivered it is important that it receives appropriatefunding in the future so that the service standard does not deteriorate To dothis the budget assumptions regarding output costs volume of outputs deliveredforecast demand levels and demand dampening strategies all need to be inputto the budget considerationsYou owe it to the customer a clear indication of the service standards you arepromising to deliver including response times Quality customer satisfactionfee levels and access This promise can be expressed in a ldquoService charterrdquo or ldquoService descriptionrdquo and once issued you will be under an obligation to fulfillyour promiseTo ensure that the new service and its service processes are delivered into thefuture you should be monitoring the key performance indicators for this serviceto ensure that the standards are achieved but also you should look at theprocesses to ensure they are being complied with Most municipalities use anInternal Audit resource to verify these items and the Auditor reports to thecouncil with their findings and
Finally once you are happy that the service is normalized and is operating in asustainable manner it is time to celebrate your success
The sustain phase of a CI project involves the following six tasks
1 Accept feed back on new procedures2 Measure on going performance3 Adjust to counter poor performance4 Update budget assumptions5 Update the service standards6 Audit compliance
Gather feed back
Susta ingt
Purpose
To receive constructive feedback on the improved service or changed process fromcustomers suppliers and service staff so that any initial problems are resolved andexpected improvements are fully realized
W h y g a t h e r f e ed b a c k
A new process or service will have been developed based upon what webelieve is correct at the time of its design and development
This will include how we believe the customer will react to the new servicehow the suppliers will provide their inputs to the new service and how ourstaff will deliver the new service Our most important belief is that theimproved service will deliver the benefits that we expect
Many of these beliefs will eventuate and a better service will result howeversome of our beliefs and assumptions may not eventuate and we may needto correct the new service to fully realize its potential
It is important therefore that we seek feedback on the improved servicefrom our customers suppliers and service staff so we can be sure theimproved service is operating as planned and the benefits are being realized
W h o
The CIB Project team does this task
Conducting a customer or supplier survey and collecting the survey resultsmay be delegated to the Implementation team or to an external surveyprovider
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H o w to p r o c e ed
1 Decide what feedback should be collected and whenService difficultiesCustomer satisfactionSupplier satisfactionHazards or risksAccessResponsiveness
2 Decide upon the customer supplier staff groups to participate
3 Plan the feedback approachSurveyWorkshopFocus groupInterviewOpinion box
4 Prepare the survey instrument5 Test the questionnaire6 Conduct the surveys focus groups or workshops7 Collate and analyze the results8 Determine the changes necessary to further improve the new service
M e asu re o n -g o i n g p e r f o rm a n ce
Susta ingt
Purpose
To measure the ongoing performance of the improved service to ensure the inputsare being correctly supplied the outputs are being delivered as planned and thebenefits from the service are being realized as expected
W h y m e a su r e o n - g o i n g p e r f o r m a n ce
As part of the service improvement process your team will haveaddressed changes to inputs the service process itself and will have setstandards of performance for the outputs Hopefully the service outcomewill be improving as a result
Where critical inputs have been improved in respect of their timelinessquality cost or our satisfaction level it may be necessary to measurethese inputs to ensure they are received in an improved form accordingto the new service design
To manage the improved service inputs and ensure they are supplied tothe service according to our design the improved or critical inputs shouldbe measured in respect of the aspect that is expected to improve
This may be the inputsrsquo
QualityTimelinessCost orOur service staffsrsquo general satisfaction
Where the service process has been changed or extended this should resultin a change in output performance as well as (in the longer term) a changein service outcome
In many cases service output standards will have been set and it will beincumbent upon the service staff to achieve these service standards
Outputs should be measured in respect of the aspect that is expected toimprove This may include
QualityTimelinessCostCustomer satisfactionAccess andAffordability
Finally it will always be the case that as a result of any improvement theservice outcome should improve This is the final measure that should betracked
W h o d o e s t h i s t a s k
The measure definitions should be defined by the CIB Project team
The data collection and reporting should be an ongoing responsibility of theservice staff
The monitoring should be undertaken by both the service manager and theCIB Project team
How to P roceed
1 Decide upon which inputs outputs and outcomes are to be measured2 Decide upon which aspect of these should be measured3 Define the performance measure4 Collect the performance data
gt5 Process the data and produce the performance reports6 Monitor the results and identify any failings in expected performance
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A d j u s t t o co u n t e r p o o r p e r f o rm a n ce
Susta ingt
Purpose
To analyze the results from the customersupplier and service staff feedback and the
performance results and take correctiveaction to ensure the improved servicereaches its expected performance
W h y a d j u s t t o c o u n t e r p o o rper f o rmanc e
By taking the results from the customer supplier and service staff feedback and the performance measure results you may find that thechanged service is still not performing the way you expected In this casecorrective action will be required to reach the expected performance level
The likely issues that will result will vary according to your service and theimprovements implemented but some issues may include
Customers are still confused about the new service and are still unsure of theirrole and responsibilities in service access and useSuppliers cannot meet the higher standards of performance for the inputsService staff are still unsure of the exact process and request further assistanceMistakes are still happening and the Quality of the service output is still poorThe outputs are still delivered late and do not reach the timeliness standardsThe output unit cost of the service is still too high and the fall in unit cost hasnot resulted andThere has been no change in the service outcome even though the outputperformance has improved
W h o d o e s t h i s t a s k
The CIB Project team completes this task
Some collaboration will be necessary with the service staff and theImplementation team to conduct the root cause analysis
How to P roceed
1 Identify implementation problems that need corrective action2 Complete a root cause analysis of each issue3 Select a preferred solution for each root cause4 Develop an Implementation plan for the preferred solutions5 Cost the additional corrective actions6 Present the Implementation plan and its costs to the Steering Committee7 Adjust the overall Implementation budget with the above approval8 Implement the actions according to the Implementation plan
U p d at e b u d g e t a ssu m p t i o n s
Susta ingt
Purpose
To update the budget assumptions in relation to service access service standardsoutput unit costs and demand management strategies so that future budget allocations
will provide sufficient funds to sustain the improved service
W h y u p d a t e b u d g e t a s s u m p t i o n s
When a service is improved and particularly if the service has beenextended to reach more customers it is important that the basis of budgeting (budget assumptions) takes to account the changedcharacteristics of the new service so that adequate funds are provided inthe following years to sustain the new service
In particular if any of the following aspects have changed then the budgetwill definitely need revising
Additional customers have been added to the service eg wider access to waste
collection more houses connected to the water supply additional medical clinicsestablished additional public toilets built service has been promoted and demandhas risenService staff have been increased to provide a better serviceService standards have changed and there is wider scope in the service definitionEfficiencies have been obtained by improving the service process or by introducingcomputer technology and the output unit costs are lessCurrent customers are provided with greater access to the service by extendingoperating hours or extending the number of access points
W h o d o e s t h i s t a s k
The service manager normally completes this task with support from the Financesection within the municipality
How to P roceed
1 Define the service scope ndash what the service is how it operates any changes to theservice over the last year and what is actually delivered
2 Calculate the last yearrsquos average output unit net cost3 Forecast the new yearrsquos output unit quantity 4 Adjust the output unit price (fee) based upon Council policy and inflation5 Multiply the new unit fee with the new forecast volumes6 Adjust the old average output unit cost for inflation and additional scope7 Multiply the new output unit cost with the new output unit volumes8 Calculate the net cost based upon output units9 Prepare a line item budget for the new year
10 Reconcile the two budgets at the net cost level to ensure resources are available tomeet the new demand
11 Adjust the service scope (standards) or output volume to achieve reconciliationbetween the output based budget and the line item budget
12 If the output volumes are reduced (compared to the forecast) a demandmanagement strategy needs to be specified and included in the adjusted servicescope or standards
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Update se rv i ce stand ards
Susta ingt
Purpose
To update the Service standards (or the Customer charter) to reflect the service as i twill be provided in the New Year in respect of its description access feestimeliness quality process and grievance redress
Why upd ate s er v i c e s tandards
As the Continuous improvement program reaches its conclusion and theNew Yearrsquos budget is formulated for the improved service you will becommitting to provide the new service to a level or standard that will bedifferent to what was delivered in the past
Customers staff and suppliers should all have a clear understanding of thenew service standard so they do not have unreal expectations and theywork to meet the standard
Following the approval of the New Years budget or the normalization of the improved service the service standard should be updated andpublished for the community
The service standard document should include
1 A description setting out what the service is and its purpose2 The level of access who in the community can access this service where do
they access and when3 The price or fee to pay for the service (if applicable)4 The responsibility of the customer at the time of accessing the service ie what
does the customer need to do5 The responsibility of the service staff ie what do they do to meet the needs of
the customer6 How quickly the service is provided ie what the response time is7 How accurate the service will be ie whether or not any faults are likely or
imperfections are tolerated
8 The level of customer satisfaction that is expected9 Exceptions that may inhibit service delivery ie any items that the municipality
is dependent upon that are outside the control of the municipality and shouldthese events happen the service may be affected
10 Confidentiality of any customer information or data held by the municipality11 Grievance redress process ie should the customer be unhappy with the
service how they can lodge a complaint or request the problem be resolved and12 The outcome from this service ie why is the service offered to the community
in the first place
The definition of key performance measures will be consistent with thestatement of service level set out in the Service standard however targetvalues will not be within the Service standard but documented in theannual Budget and periodical management reporting
For example
I n the Serv ice standard we may say that ourStandard is that alltelephone enquiries will be answered with 30 seconds of the call beingmade
I n the Budge t ( o r Serv ice p lan ) we may say that ourTarget is 90 of all telephone enquiries will be answered within 30 seconds of the call beingmade
The Standard is t he idea l to a im f o r
The per fo rmance ta rge t i s the degree to wh ich tha t idea l shou ld bea t ta ined
W h o d o e s t h i s t a s k
The Service manager develops the Service standard (or Service charter)
The Public information officer should provide the ldquoCorporate standardrdquo including logos format medium etc to be applied to the final publicdocument
How to P roceed
1 Understand your councilrsquos standards for documenting Service standards2 Obtain the previous Service standard and review its contents3 Review the recent changes to the service4 Define the new Service standard
5 Develop a publication and distribution strategyPub l i ca t i on format and mediumService brochureCouncil internet siteCouncil Service directoryService postersign board etc
D is t r i bu te toAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Document the Service standards in the publication format7 Distribute the Service standard document
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Aud i t comp l i ance
Susta ingt
Purpose
To identify any processes that have become non-compliant with the standingprocedures and may result in inefficiencies unacceptable risks or lead to poor
performance
W h y a u d i t c o m p l i an c e
To sustain the improved process the manager will be collectingperformance data and monitoring the actual performance level
In addition to this it is normal practice to Audit the improved process toensure the service staff are still conducting the service according to thedocumented procedures
The reason for this is that some non-compliant processes will inevitablycreep in and may take some time to show up in the performance measureor may not be significant enough to have an impact upon performance
Other non-compliant processes may have been implemented in good faithand in fact do have a positive impact on performance and these shouldbe considered for adoption into the procedures
Just because a changed process step is non-compliant this does notnecessarily mean it should be abolished it may be good to keep andstandardize it
Your Internal Audit program may look over all processes over a period of time but when a process has been significantly changed as in a CIBProject it should be audited around one year from the Implementationperiod
You have a number of options to conduct the audit they are
Conduct your own audit program for the serviceSeek to have the service included in the Internal audit programSeek to have the service included in the External audit programHold a staff workshop and have the staff review the standing procedures andopenly discuss actual non-compliance processes andHave some independent person role-play the customer document the actualprocedure followed as seen by the customer then reconcile this with thestanding procedure
W h o d o e s t h i s t a s k
The service manager should request to have their service audited forcompliance
Assistance may be called upon from the Internal audit function or from theexternal auditor to physically undertake the audit
How to P roceed
1 Decide upon who will conduct the audit and approximately when2 The auditor plans the audit program in respect of
What service processes will be auditedTiming of the auditStaff notification methodStaff who will participateStanding procedures that will be the reference pointMethod of reviewing the current processMethod of documenting non-compliance andHow the results will be reported and discussed
3 3 Notify staff of the internal audit schedule4 Obtain the current standing procedures5 Review current processes and reconcile with the procedures6 Document non-compliant processes7 Prepare the Audit report8 Discuss the Audit results with management and staff9 Agree on a course of action to correct non-compliant processes
10 Agree on a schedule to follow up the planned corrective actions11 Review the actual corrective actions and confirm back to management these are
complete and effective
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Ins t i tu t iona l i ze
Following the Implementation of your pilot CI projects it is time for yourmunicipality to assess whether or not it wishes to pursue ContinuousImprovement and Benchmarking as a normal operating culture
If the decision is ldquoyesrdquo then the organization needs to establish the structure theinformation and the policy to make this happen
To ldquoInstitutionalizerdquo Continuous Improvement there are eleven tasks to complete
1 Plan for a full CI implementation2 Name the CI initiative
3 Link CI to rewards and recognition
4 Establish a CI BM library resource
5 Develop a service listing6 Identify pro-poor services as priorities7 Nominate CIB project8 Monitor CI project progress9 Overcome barriers
10 Create flexible decision making11 Build up internal CI capacity
If you are unfamiliar with the term ldquoInstitutional capacityrdquo or would like to understandmore about this subject go to An overview of what institutional capacity means
Pl a n f o r a f u l l CI B i m p l e m e n t a t i o n
I ns t i t u t iona l i zegt
Purpose
To establish a plan for the full implementation of Continuous Improvement andBenchmarking as the agreed techniques for achieving excellent customer satisfaction
on a sustainable basis
W h y p l a n f o r a f u l l CI B i m p l e m e n t a t i o n
To institutionalize CIB in a sustainable manner a number of facilities anditems need to be in place
These range from human capacity to systems facilities and require veryspecific implementation tasks to ensure their completeness andeffectiveness
Establishing a formal CIB implementation plan for the institutionalization of CIB will go a long way to making this happen and within a time frame thatis acceptable to your Council
There are seventeen tasks in this Phase some can be implementedconcurrently to shorten the implementation period
W h o d o e s t h i s t a s k
The CIB Steering committee will plan for the full implementation of CIB
H o w to p r o c e ed
1 Seek a formal resolution from your Council that your municipality will adopt CIB2 Advise all managers and staff that CIB is now a Council policy and all staff shall
comply with this policy3 Review all of the tasks within the Institutionalize phase as set out in this Toolkit
4 Develop a CIB Implementation plan5 Seek Council approval of the CIB Implementation plan6 Issue the CIB Implementation plan
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N a m e t h e CI B i n i t i at i ve
I ns t i t u t iona l i zegt
Purpose
To decide upon a unique name for the CIBinitiative so the initiative is easilyrecognizable and memorable and clearlycoveys the objective of council which is to
continuously improve its services to itscommunity and particularly the poor
W h y n a m e t h e C I B i n i t i a t i v e
For the CIB full implementation to succeed it needs to be elevated inimportance be recognizable and memorable with all service staff and beclearly supported by council the mayor and the senior management team
Choosing and promoting a unique program name should achieve the ldquorecognizable and memorablerdquo objectives The more unique and strikingthe choice the more memorable the program should be
The name needs to also convey the objectives of council being the
continuous improvement of municipal services
Examples from other cities include
PR ID E - an acronym used in Australia by one city meaning Promoting andRecognizing Individuals when Delivering ExcellenceSPRING - an acronym used in the Philippines meaning Simplifying PRocesses INGovernmentNI RANTARA - a name used in Bangalore India that means to continuouslyimproveSI P an acronym used in Papua New Guinea that means Service ImprovementProgramDO BETTER a name used in Australia to reflect the intentions of a business tocontinuously improve its performance
W h o d o e s t h i s t a s k
The CIB Steering committee should develop a choice of names but it islikely yoursquore council will approve the preferred name logo and theirapplication
How to P roceed
1 Agree a method to generate ideas for name choices logo colors and applicationCompetitionWorkshopBrainstormResearch
2 Conduct the agreed method and generate a list of names logos colors etc3 Critique the suggested names and vote on a preferred name4 Submit a preferred name and some alternatives to council for their approval
5 Seek councilrsquos formal endorsement for their choice of name6 Advise senior managers and staff of the name choice7 Have the Public information officer issue a press release that explains councilrsquos
policy on CIB and use of the chosen name
L in k CI B t o r e w a rd s a n d re co g n it i o n
I ns t i t u t iona l i zegt
Purpose
To develop and implement a reward and recognition system that will motivate servicemanagers and staff to seriously pursue Continuous Improvement (ldquoCIrdquo) in their service
W h y l i n k C I B t o r e w a r d s a n d r e c o g n it i o n
Continuous improvement may not be sustainable unless service staff ismotivated to pursue service efficiency and excellence Continuousimprovement programs require extra attention and effort and any changeprocess has risks of failure
There will be a natural reluctance to volunteer extra effort or to acceptadditional risks unless there are rewards and recognition to make thisworthwhile
There needs to be a policy and processes that reward managers and staff for their extra efforts and extra risk taking and their achievements inimproving their services
Recognition and reward options that may be considered include
Additional annual leave daysAdvancement promotionPublic recognitionFinancial bonusPaid educationPaid study leaveAdditional facilities or entitlements
Any reward and recognition process should be an integral part of thePersonal Performance Appraisal system
W h o d o e s t h i s t a s k
The Human Resources section should develop the rewards and recognitionpolicy and processes and have this endorsed by council
In some municipalities employee unions may need to be consulted and localawards or employee ldquocontractsrdquo may need to be modified to incorporate thispolicy
How to P roceed
1 Seek councilrsquos authorization to develop a proposal for an effective reward andrecognition policy and process
2 Develop the draft policy and a process concept for submission to council3 Seek union and staff representative bodies endorsement of the proposed policy
and process concepts4 Seek council endorsement of the proposed policy and process concept5 Advise all affected staff of the new policy and the process concepts6 Implement the new policy and develop the new processes7 Request Internal External Audit to report upon the correct use of the reward and
recognition policy and process and its effectiveness
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Estab l i sh a CI B l i b ra ry r esource
I ns t i t u t iona l i zegt
Purpose
To provide a supportive working environment and a source of knowledge to facilitatefuture CIB project teams so they perform to their maximum ability
Why es tab l i s h a C IB l i b ra r y r es ourc e
CIB project teams require support and facilities in the form of
Space to display the current status of all active CIB projectswith their planned and current status
Space to display CIB team members contact details andmethods of consulting with them on any CIB project relatedmatter
Space for the entire team to meet and discuss issues in theirproject
Space to display service flowcharts examples pictures andother materials generated from their project
Telephone and a private area from which they can telephonecustomers suppliers and staff to interview them on the projectservice
Computer equipment and access to the internet so they canresearch potential Benchmarking partners accessBenchmarking information prepare questionnaires processperformance information and prepare reports
Space to hold and display example information such asmunicipal plans and annual reports service charters service
offerings promotion material training materials CIBrecommendations CIB performance measures and best practiceperformance customer and supplier surveys and
Space and facilities to train CIB team members that have nothad the experience of participating in a CIB project
An example is the Cebu SPRING Room
W h o d o e s t h i s t a s k
The CIB Steering committee should authorize the establishment of the CIBLibrary resource center and the CIB Working group should carry out thenecessary tasks
The Facilitator will be able to provide expert assistance in respect of theCIB Library inventory and any IT equipment that is required
How to P roceed
1 Determine the needs of future CIB project teams2 Develop a concept plan for the CIB library resource3 Cost the CIB library concept plan4 Approve the concept plan and cost budget5 Implement the plan6 Promote the use of the CIB library to all CIB teams7 Monitor the CIB library utilization and the teamsrsquo satisfaction with the facility
Deve lop a se rv i ce l i s t i ng
I ns t i t u t iona l i zegt
Purpose
To prepare a listing of all municipal services and their current performance status sothat poor performing services can be identified prioritized and nominated for a CIBproject Generally a local government will deliver around 100 services and this numbershould provide adequate detail and focus for you to prioritize services for improvementAn example listing of services is provided
Why dev e lop a s er v i c e l is t i ng
Continuous improvement as a process needs to focus upon a group of actions or activities a product or a service
A service in the local government context is a group of activities thattogether satisfy a specific need of the community A service can be brokendown into sub-services so the CIB process can deal with specific issues andparts of the bigger service can be identified as priorities for improvement
For example ldquoWaterrdquo may be defined as a service but this can be brokendown into sub services such as
1 Water catchment2 Water storage3 Water treatment4 Water connection5 Water reticulation supply6 Water metering and billing7 Sewage billing8 Sewage collection9 Sewage treatment
10 Sewage disposal
Taking the above list of sub-services it may be the case in your citythat Water connect ion is not accessible to some parts of the communityand it may be this sub-service that needs to be improved In other citiesWater metering and billing may be a problem and in other cities Watercatchment may be an issue
It is best to collect service information at the top service level first then at
a later time collect information at the sub-service level
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Generally a local government will deliver around 100 services and thisnumber should provide adequate detail and focus for you to prioritizeservices for improvement
Information relating to a service that can be collected may include
1 Service name2 Description3 Sub-service break down4 Number of current customers or volume of output5 The number of potential customers currently denied access to the service6 The severity and frequency of incidents of poor quality of the service or
incidents of customers with related sickness or health problems7 The severity and frequency of incidents of poor timeliness of delivering the
outputs and in particular when the timeliness is so sever it equates to denial of service access
8 The number of potential customers denied access to the service because it isunaffordable for them and
9 The frequency and severity of customer complaints about the service
When you decide upon what information is to be collected please considerthe basis on which you will prioritize the services for improvement (seeIdentify pro-poor services as priorities) because the basis will requireinformation that is being collected at this point
W h o d o e s t h i s t a s k
The CIB Working group should undertake this task but it will requireparticipation and cooperation from all service managers
The service listing can also be developed by
The service managers independentlyA specific project team set up to do this taskThe facilitator orA consultant hired to do this task
How to P roceed
1 Agree on what defines a ldquoservicerdquo2 Agree upon the information that is to be recorded for each service and or sub-
service
3 Develop the data collection method and resourcesQuestionnaire to each Director managerStaff interviewManager workshopUse financial budget costs center as a base
4 Collect the service data5 Process the data into a spreadsheet or computer file6 Return the service listing to the responsible managers for validation7 Correct the service listing8 Implement a procedure to keep the service listing updated
I d e n t i f y p ro - p o o r se rv i ce s as p r i o r i t i e s
I ns t i t u t iona l i zegt
Purpose
To identify and prioritize pro-poor services for improvement using the CIB toolkit
Why i den t i f y p ro -p oor s er v i c es as p r i o r i t i es
A pro-poor service is a service that provides the minimum basic needs of acommunity in respect of
1 Water2 Waste collection3 Sewage and sanitation4 Electricity energy5 Education6 Medical and hospital7 Housing8 Communications9 Employment or sustenance
The m in imum bas ic ser v ice leve l p rov ides
1 Access by all members of the community that need it2 A Qua l i t y output (ie fault free) that is safe hygienic and does not risk the health
of the service user3 A Time ly output that does not inhibit service access4 Pricing that is a f fo rdab le and does not inhibit service access and5 Adequate customer sa t i s fac t i on
Should any of the above services have
1 Sections of the community denied access to the service2 Outputs that in some way may risk the health or well being of the customer3 Outputs that are not delivered in a timely manner and ultimately restrict access to
the service4 Prices that are unaffordable for some in the community and ultimately restricts
their access or5 Customers that are generally dissatisfied with the service
then that service should be identified as a priority for improvement
The grading of the service seriousness should be based upon
The number of potential customers currently denied access to the serviceThe severity and frequency of incidents of poor quality of the service or incidentsof customers with related sickness or health problemsThe severity and frequency of incidents of poor timeliness of delivering theoutputs and in particular when the timeliness is so sever it equates to denial of service accessThe number of potential customers denied access to the service because it isunaffordable for them andThe frequency and severity of customer complaints about the service
The grading should be evidenced by data that has been collected for eachservice (refer earlier task ldquoDevelop a service listingrdquo)
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W h o d o e s t h i s t a s k
The CIB Working group should complete this task however the finaldecision on whether or not a specific service should be improved using theCIB toolkit will remain with the CIB Steering committee (see Approve thisCIB project within the Organize phase)
How to P roceed
1 Obtain the Service listing prepared in the preceding task2 Agree upon the definition of a ldquopro-poor servicerdquo3 Identify pro-poor services that currently have inadequate performance4 Grade these services according to their seriousness
N o m i n a t e CI B p ro j e c t s
I ns t i t u t iona l i zegt
Purpose
To decide which service or components will be the subject of a CIB project and tostate the expectations for improvement from the project
W h y n o m i n a t e CI B p r o j e c t s
The CIB Service nomination is a formal process to clearly set out theexpectations of the Steering committee in respect of improvementsrequired for a particular service
The nomination information has four important elements
1 The service or service components that is to be improved2 The expectation for improvement or the objective3 The start and end dates and4 The CIB Project leader
The nominated service needs to be very specific Nominating the service
as ldquoPublic healthrdquo or ldquoEducationrdquo will not provide adequate informationwith which the project team can focus its attention A better specificationwill be ldquoEducating the community on public health issuesrdquo or ldquoFood vendorlicensingrdquo
The expectation for improvement should be specified in quantifiable termsif possible An example may be ldquoDecrease the number of reportable foodpoisoning incidents from food vendors by 20rdquo In this way we canobjectively measure the success or otherwise of the CIB project
The start and end dates for the project need to be set relative to thecapacity of the likely team members to commence and conclude theproject Seasonal demand other projects normal work capacity and publicholidays need to be considered
The project team leader should be nominated at this time because thereneeds to be one person that holds the accountability for progressing theproject The team leader has the responsibility for marshalling the team andcommencing the CIB project with the Organise phase
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but much of thework may be delegated to the CIB Working group
How to P roceed
1 Obtain the listing of pro-poor services identified as priorities for improvement2 Decide the objectives or the expectation for improvement3 Decide the approximate start and end date4 Decide the CIB Project team leader
5 Complete the CIB Service nomination form
M o n i t o r CI B p ro j e c t p ro g re ss
I ns t i t u t iona l i zegt
Purpose
To monitor the progress of all current CIB projects so that any delays difficulties orbarriers may be dealt with or instructions provided on how to maintain the projectrsquosschedule
W h y m o n i t o r CI B p r o j e c t p r o g r e ss
As each CIB project advances it is likely that some difficulties and delays willarise Many of these will be capably dealt with by the team leader butothers may need the support of the Steering committee
We refer to the most likely problems and issues as ldquoBarriersrdquo and these aredealt with in a separate page ldquoBarriers and how to overcome themrdquo
In the early years of a CIB pilot implementation there may only be ahandful of active projects at one time but as the initiative gathersmomentum and more projects are commenced it is conceivable that manyprojects will be active at once
In the Philippines a large regional city had approximately twenty CIBprojects running concurrently
When the number of active projects exceeds ten it is time to considerreviewing their status by exception
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Exception means that where a project is running according to its originalplan and the team leader has no issues or concerns then the SteeringCommittee does not look at that project in detail
On the other hand where a project is seriously late or has some issues ordifficulties that cannot be easily resolved or it seems the projectobjectives may not be achieved or the team leader is seeking assistancethen the Steering Committee should carefully review this project andprovide the necessary assistance
The approach should be that all projects team leaders provide a monthlystatus report these reports are summarized onto a summary list oneperson reviews this list and identifies those projects that requireCommittee review A set of ldquotraffic lightsrdquo is one method of flagging therequirement for review
W h o d o e s t h i s t a s k
The CIB Steering committee completes the monitoring using updatedproject status reports provided by each CIB project team leader
Each CIB project leader should provide a Project status report on amonthly basis (or more regularly if required)
Where the Steering committee monitors only the summary report byexception the facilitator or a member of the Working group will need tosummarize all of the projects and ldquoflagrdquo those requiring Steeringcommittee review
How to P roceed
1 Have ldquoReview project progressrdquo as a standing agenda item at the regular CIBSteering Committee meetings
2 Brief each CIB project manager on the requirement to provide a monthly projectprogress report
3 Receive and collate monthly CIB project progress reports
4 Summarize the projectsrsquo status on a Summary report
5 Review each project and flag those requiring SC attention
6 Review CIB projects by exception
7 Agree on the root cause of any project problems8 Decide upon a course of action9 Write up the minutes of the meeting and issue them to all members
10 Advise the CIB project leader of the required action
B ar r i e r s an d h o w t o o ve rco m e t h e m
I ns t i t u t iona l i zegt
Purpose
To identify Barriers to the successful implementation of your CIB initiative andimplement strategies to minimize them
W h y i d e n t if y B a r r i e r s a n d o v e r c om e t h e m
Based upon a survey held at a regional conference on improving municipalservices a work session discussed Barriers and how they may be overcome
The results of the work session showed the following Barriers to be the mostcommon and these would inhibit the implementation of improvements
Individual staff performance is not measuredStaff do not have a personal training program
Managers and staff are not remunerated according to their performanceBudget allocation and justification method is weakProvincial or Central Government hold the power of decision makingManagers are not rewarded or recognized for improving performancePeers do not adequately support managers when change programs falter
These are ldquofundamental barriersrdquo to change and need to be dealt with at thewhole of municipal organization level It is not effective to deal with theseat a service level or department level because this would raise inequalitybetween those staff involved and those not
The CIB toolkit can be applied to address your priority Barriers Theapproach should be to
1 Organ ize a team to look at the Barrier(s)2 Ana lyze the Barriers particularly in completing a staff (customer) survey
3 Benchmark how other municipalities have dealt with the same issue4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff and managers to
adapt
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but in collaborationwith internal departments responsible for Human resource managementStaff training Finance and the Council secretariat
How to P roceed
1 Identify local Barriers that will definitely inhibit the successful implementation of your CIB initiative (use the Assessment of Barriers to change tool )
2 Identify the priority Barriers (those you wish to minimize in the short term)3 Decide whether or not these priority Barriers can be dealt with collectively or
individually
4 Complete a CIB Project nomination(s) to deal with individual or collective priority
Barriers
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Flex ib i l i t y i n dec i s i on m ak ing
I ns t i t u t iona l i zegt
Purpose
To delegate responsibility and accountability to managers and staff so themunicipality can operate in a flexible and responsive manner to meet the needs of its
community
W h y p u r s u e f l e x i b il i t y i n d e ci s io n m a k i n g
During the course of assisting many local governments with ContinuousImprovement and Benchmarking it has become evident that manygovernments are constrained by the lack of documented policy andprocedures poor staff training and limited delegation of authority andaccountability
In many cases simple decisions are not taken by the staff officer dealingwith the issue because they are either unsure of the correct decision tomake or do not have the authority or are not prepared to take the risk of a decision
In the end the decision is moved up the hierarchy of management andinevitably ends up with the most senior manager who is overwhelmed bythe numerous requests being made
Decision making then stalls and the customer becomes dissatisfied
A better model for fast and flexible decision making is
Have the policies of the government clearly documented so allmanagers and staff know the major business rules of theirservice (these may be documented as service specificationsservice charters or government by-laws)
Have all business processes clearly documented so that all staff
know exactly how to deliver a service and in particular whatdecisions they must make in respect of exceptional events orcircumstances
Train all staff in the processes they personally deliver orconduct ensure they know exactly how the process shouldoperate and the manner or method of their decision making toaddress exceptional conditions
Delegate decision making to do so to the lowest level in theorganizational structure that is commensurate with good riskmanagement knowledge skills age intellectual capacity andmaturity
Provide authority to the staff to make their decisions based uponthe level of delegation determined above
Encourage staff to make decisions on their own without referralto their superior but assist them to do so during their earlyexperience and
Monitor staff decision making using performance metrics orinternal audit programs to ensure decisions are made within thepowers of delegation and decisions are made correctly
The objectives of this model are
Customer requests are dealt with in the minimum amount of time
Decisions are made by the staff member closest to the actual request ortransaction and who is most knowledgeable about the detail of thetransaction
Decisions are made correctly and
The municipality is not put at risk in respect of
FraudCorruptionLitigationFinancial loss orEmployee or customer accidents or injury
W h o d o e s t h i s t a s k
The Mayor Chief Commissioner or Chief Executive should undertake thistask
They may seek assistance from the CIB Working group or the HumanResources Branch of the organization
How to P roceed
1 Develop a model for flexible decision making2 Undertake an audit to determine the municipalityrsquos level of flexibilityresponsiveness delegation and accountability
3 Review the current legislation governing decision making powers and the degree of delegation that is possible
4 Develop a policy that requires flexible decision making underpinned withappropriate responsibility accountability and authority
5 Develop an implementation plan to deploy the above policy6 Implement the plan7 Repeat the audit to determine the improvement in the municipalityrsquos capacity for
flexibility and decision making
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Bu i l d up i n t e rna l CI B capac i t y
I ns t i t u t iona l i zegt
Purpose
To build internal capacity to conduct CIB projects quickly and effectively so that themunicipality can continuously improve its services efficiently and effectively
W h y b u i l d u p i n t e r n a l CI B c ap a ci t y
The capaci ty of an organization to Analyze a service identifyopportunities then implement those opportunities is often mistakenlyunderstood to be simply a set of analysis skills
In fact the capaci ty of an organization to improve includes
InformationSkills in analysis and innovationA culture of consultation and open communicationProject management skillsDocumented procedures and instructionsPublic information or public accountability andSupportive financial and performance monitoring systems
To ensure CIB projects are conducted in an efficient and effective mannernot only do the CIB teams need to have the technical skills to complete aCIB project but they must also operate within a supportive culture andstructure and have appropriate information methods and systemsavailable to them
Where the underlying capacity to change weakens or does not exist in thefirst place then corrective action or improvements need to be commencedso that CIB projects have a better chance of success
To deal with these capacity weaknesses you can apply the normal CIBtoolkit and address your priority weaknesses using a CIB project
The approach should be to
1 Organ ize a team to look at the Capacity weaknesses2 Ana lyze the weaknesses particularly in completing a customer survey3 Benchmark how other municipalities have dealt with the same weakness4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff managers
council and systems to adapt
The tool ldquoAssessment of current capacity to improverdquo is provided as anassessment framework or audit check list to facilitate your CIB Steeringcommittee to assess your capacity on a regular basis We suggestannually so that improvements or weaknesses can be monitored for theirchange
The above assessment tool can be altered to meet your own needs and isnot meant to be a prescriptive list
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task
H o w to p r o c e ed
1 Complete a regular assessment of the municipalityrsquos capacity to deliver CIB
projects (use the Assessment of Current Capacity to Improve tool)
2 Identify priority capacity gaps that need to be improved in the short term3 Decide whether or not each priority gap can be dealt with as a CIB project
4 Complete a CIB project nomination for those gaps that can be addressed as a CIB
project
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I d e n t i f y p re f e r re d so l u t i o n s
I n n o v a t e gt
Purpose
To select the best opportunities for improvement
Why i den t i f y p re fe r r ed s o lu t i ons
You may find many opportunities from your Benchmarking study but youneed to identify the ones that will achieve the greatest benefit
Criteria to use to judge the various opportunities are
It will clearly improve the service to our residents in terms of timeliness qualityaccess affordability and or their satisfactionIt is affordable and within the financial capacity of our municipalityIt can be implemented quicklyIt is technically feasible with our current technology or we can acquire thetechnology to implement the changeIt will be easy for our employees to adapt to the change
Assess opportunities and rank them using the above criteria The oneswith the highest score should be those worth pursuing in the immediatefuture
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 List all of the most important opportunities using the Advance a solution worksheet
3 Develop solution strategies4 Score the solutions and rank them from highest to lowest5 Review the solutions for illogical results6 Agree the preferred solutions
T i m e
Complete by week 11
R e co m m e n d i m p ro ve m e n t s
I n n o v a t e gt
Purpose
To present your findings and recommendations for improvement to yourSteering committee for their endorsement
W h y r e c om m e n d i m p r o v e m e n t s
Solutions can sometimes require significant investment so it is importantthat proposed solutions be approved by the Steering Committee beforemoving on to the next phase
To maximise the chances of the Steering Committee approving your workyou need to present a well thought out report that helps the reader clearlyunderstand your thinking and analysis
Two tools are useful here
Impact Assessment
Barrier Analysis
Your team can then present its case in a clear and easy to understandformat which will enhance the chances of approval
How to P roceed
1 Complete the Training read the guide slideshow and do the assessment
2 Agree the purpose of the report
3 Agree on the report index using the Report template
4 Collate the preferred solutions
5 Develop an implementation plan using the Implementation plan worksheet
6 Estimate the implementation costs and benefits using the Cost budget worksheet
7 Complete an Impact Assessment using the Impact assessment worksheet
8 Complete a Barrier analysis using the Barrier analysis worksheet
9 Draft the report using the Report template10 Quality check the draft report11 Present the report to the Steering Committee
T i m e
Complete by week 11
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Secure fund ing
I n n o v a t e gt
Purpose
To secure the funding necessary to pay for the proposed improvements
W h y s e c u r e f u n d i n g
Most service improvements will require some additional funding to pay forimmediate changes such as new facilities new equipment and newsupplies
Ongoing costs may also increase to pay for the improved service to morecustomers
Funding may come from many sources such as private sector sponsorsdevelopment agencies NGOs state and federal governments financehouses and from internally being the local government itself
To secure new funding from any of these sources you will need to present
a proposal that outlines your funding requirements plus how the funderwill benefit from the arrangement
It is unlikely that a funder will provide new funds for an improvedmunicipal service unless they are satisfied that
The improved service is a real requirement of the communityThe improved service can be implemented with the funds requestedThe local government has the capacity and skills to implement the new serviceThere will be a benefit to the funder in terms of recognition or exposure andThe municipality has the financial capacity to fund the service over the longerterm and to repay any related loans
This task will address these issues by preparing the appropriate documentsfor presentation to the identified funding sources
W h o d o e s t h i s t a s k
CIB Project team members do this in collaboration with the FinanceDepartment of your municipality
H o w to p r o c e ed
1 Complete the Training read the guide slideshow and assessment
2 Develop a cash flow forecast you may use the Cash flow template as an example
3 Prepare a financing proposal4 Seek an interview and negotiate the funding arrangements5 Document the funding agreement6 Update the implementation plan
T i m e
Complete by week 12
A p p ro ve CI B I m p l e m e n t a t i o n
I n n o v a t e gt
Purpose
To seek final approval from your Council to move ahead with the implementation of thenew or improved service
W h y a p p r o v e t h e C I B i m p l e m e n t a t i o n
Where the proposed improvements are significant or may affect manyresidents or require substantial funding it is likely that your Council willrequire notice of the proposal and will expect to have some input
You may also have limited authority to approve borrowings or spend moneyon capital items
Generally approval will be required from Council to advance theimplementation of a significant change to any service or infrastructure asset
Council will require all the information necessary for it to make a thorough
consideration of the costs and benefits risks and assumptions and the longterm sustainability of the service and the required funding for it
For this to happen the CIB Project team will need to firstly prepare a formalproposal and will likely follow this with an amended proposal setting outclearly how each of the Councillors objections or concerns have beenaddressed
W h o d o e s t h i s t a s k
The CIB Project team members complete this task with assistance from the Councilsecretary
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Put your proposal on Councilrsquos agenda
3 Consider their likely objections using the Council members and their likely objections
worksheet
4 Prepare your proposal5 Issue your proposal to Council members
6 Amend your proposal to accommodate Council changes using the Council members
amendments worksheet
7 Seek Councilrsquos endorsement
T i m e
Complete by week 12
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I m p l e m e n t
The Implementation phase of a CI project is where you put your recommendationsinto action The CI project team may carry out the implementation work but if theservice is a large service such as solid waste collection then a ldquoChange teamrdquo thatis made up of supervisors and staff from within the service unit may carry out theimplementation tasks
I s su e s w i t h t h e i m p l e m e n ta t i o n
People have a natural reluctance to change the way they are used to andto take on additional risks that a change may not work well that mightreflect on their own capabilities
There are a number of potential issues and difficulties that you shouldconsider before you commence the Implementation phase they are
There will be a natural reluctance to change so to counter this reluctance youneed to get the service staff involved very early in the discussions about how theimplementation will be planned and executedTo get service staff committed to the planned changes they will need theopportunity to put forward their own views on implementation difficulties and thepossible increase in their work load in the short term involve them in the earlydiscussions and acknowledge their concernsNo change program is implemented smoothly and without problems explain tothe service staff that we will encounter problems and failures but also that wehave the skills and the determination to overcome these short term issues and
we will succeed in improving our serviceImplementing a change program can be complex with many actions takingplace at once and many people involved Some actions may be dependant uponothers and some actions may be critical to the success of the program To keepall of these actions under control and to ensure each person understands theirrole and responsibilities an Implementation plan is essential The plan needs tospell out the tasks required the deliverables or outputs when they need to bedelivered and who is responsible for themImplementing change requires staff to be trained in the new process and to begiven adequate information so that they understand what they need to dodifferently A quick verbal instruction is definitely insufficient and staff should beprovided with written instructions diagrams thorough training a chance topractice their new procedures acknowledgement they are doing the new job wellor constructive criticism delivered in a positive manner Reprimands and opencriticism is definitely to be avoidedCustomers as well as service staff may need to be trained in the way they usethe service issues of paying a fee hygiene completing documentation correctly
and taking on some additional responsibilities may all play a part in the newservice
At the end of the implementation involved staff should be clearly recognized fortheir hard work and dedication to the new service this is their reward and they willbe more satisfied with their careers in your municipalityLastly the media plays a large part in communicating with the customers (thismay assist you in training the customer) and externalizing the benefits of the newservice (this may assist council in their new elections and make the tax payershappy with their financial support for pro-poor services) so it is best to keep themedia updated with your progress and to seek their support by them reporting thepositive improvements you have made in your service delivery
The Implement phase involves the following eight tasks
1 Build the implementation team2 Involve managers and staff 3 Plan the change program4 Document service standards and procedures5 Deploy procedures and train staff 6 Train customers and suppliers7 Recognize and reward success8 Update the media
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B u i ld t h e i m p l e m e n t a t i o n t e a m
Purpose
To build an implementation team that has the skills knowledge and capacity to carryout the implementation tasks according to the schedule
W h y b u i l d a n i m p l e m e n t a t i o n t e am
An implementation team will be required
1 Where an improved service covers a large territory or2 there are many tasks to be completed in a short period of time or3 the current CIB Project team does not have the capacity or skills to implement
the new or changed service
Team membership will depend on the implementation tasks and the skillsneeded to carry them out successfully
The team members need to be selected and approved and they needtraining and support to carry out their tasks correctly
With a good Implementation team the new service should be a success
Some Implementation tasks that may run concurrently are
Amendments to computer programsEducating the community on the service changeTraining service delivery staffPrinting service brochures forms documentsInstalling new utilities and services such as power water gas sewageDocumenting new proceduresMaking changes or upgrades to infrastructure such as counters yards depotsbuildings schools gates meters offices reception areas doors etc
In addition to the above list these Implementation tasks may also behappening concurrently in different and disbursed locations
Therefore it is likely that you will need an Implementation team tosupervise and manage all of these tasks
W h o d o e s t h i s t a s k
CIB Project team members do this in collaboration with the managers of theprospective Implementation team members
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Agree the Implementation strategy3 Select the team members4 Brief the team on the Implementation5 Consider the teamrsquos requests6 Provide team members with individual plans and documents7 Monitor team progress and support the Implementation
I n vo l ve m a n a g e rs a n d s t a f f
I m p l e m e n t gt
Purpose
To raise the awareness and knowledge of all affected managers and staff so they willsupport the Implementation
Why i nv o l v e m anagers and s ta f f
When people understand why a new service is being implemented and howit directly affects them they will be more comfortable with theImplementation process and will not resist the change as much
W h o d o e s t h i s t a s k
CIB Project team members will do this task but in collaboration with thesenior managers of the service or section
It is important that the senior management team be seen to support the
changes If the change is significant a senior management meeting chairedby the Mayor or Commissioner may be preferred
How to P roceed
1 Determine the service staff that needs to be briefed on the Implementation2 Prepare the briefing materials3 Organize venues questionnaires input forms presentation materials facilities
and presenters4 Promote the briefing event and issue invitations to staff5 Hold the briefing event and seek staff inputs6 Collate and consider all staff inputs7 Amend the Implementation plan if necessary
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Plan the change p rog ram
I m p l e m e n t gt
Purpose
To develop a detailed plan of tasks and their timing so the Implementation isthorough and concludes according to the overall schedule accepted by Council
W h y p l a n t h e c h a n g e p r o g r a m
In some cases the Implementation plan that has been prepared to-datehas been to satisfy the feasibility and affordability question Organizing anImplementation team will also require an Implementation strategy andsome planning information
However these plans may not be in sufficient detail that will provideadequate information to the team members so they can complete the taskand deliver the outputs according to the needs of the new service
Additional information will likely be needed and may include
Defining lower level tasks and specific outputsExample outputsSketches or plans of a changed facilityRough outline of a new form or documentRough flowchart of a new computer programPhotographs of a similar installation orA map showing the boundaries of the project
The level of detail should be equal to the degree of management andmonitoring that is necessary to minimize the risk of a task being faulty orlate and the degree of direction necessary to ensure the task is completedproperly
W h o d o e s t h i s t a s k
Where a new service is being implemented concurrently in many areasthe CIB Project team should plan a Change program
Where there is some latitude or decision making at the local level theplanning should be done by the Implementation team at the local level
How to P roceed
1 Determine whether or not a Change program needs to be defined at the locallevel or the central level
2 Assign responsibility to develop the Change program3 Develop the Change programs (detailed implementation plan)4 Verify that all Change programs are consistent with the overall Implementation
plan finish dates estimated resources and costs5 Approve the detailed Change programs6 Encode the Change programs with a Version control and or approval date and
the name of the approver
Document se rv i ce s tandard s andprocedures
I m p l e m e n t gt
Purpose
To document the service standards and operating procedures of the improved serviceso that service staff and customers have a consistent understanding of how the servicewill operate and what performance level is expected
Why doc um ent s er v i c e standards and p r oc edures
The documentation of Service standards will establish a consistentunderstanding between customers and service staff on exactly how theservice will operate and what performance standards are expected
The Service standards should clearly document
A description of the serviceWhere the service is obtained fromWhat time the service is available
How the customer accesses the serviceWhat inputs the customer needs to makePrice of the serviceThe performance of the service
Speed of deliveryQuality of the deliverablesLevel of customer satisfactionLevel of access
What to do in case the service fails or the customer wishes to lodge a complaintConfidentiality of the service informationDependence upon other providers or utilities that Council cannot be heldaccountable for should a disruption occur with their services (electricity watersupply etc)
The service procedure should be in sufficient detail that any Council staff member can deliver the service process by referring to the serviceprocedure The procedure should explain
What the input trigger point is to commence the procedureWhen should the procedure be commencedWhat specific actions are requiredWhat forms or computer programs to useWhat outputs are createdWhat approval levels are requiredWhere the outputs are deliveredWhat to do if an exception occurs andThe overall timing of the individual tasks
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W h o d o e s t h i s t a s k
For a small change to a process that is consistent across the whole of Council the CIB Project team can complete this task
Where the improved service is large and must be delivered in a consistentmanner across the whole of Council the service specification can bedrafted by the CIB Project team and then it should be approved by theCouncil
Where the new service and procedure is unique to an area then the localImplementation team should document the Service standards andprocedures in collaboration with the local service manager and their staff
How to P roceed
Define the service standards
1 Obtain and review your Councilrsquos standards for documenting Service standardsand operating procedures
2 If the above is not available then define how Service standards are to bedocumented and version controlled in your Council
3 Define the performance standards for the service in respect ofTimeliness
QualityCustomer service and satisfactionAccess
4 Define the other components of the Service standard5 Develop a publication and distribution strategy
Publication format and medium options areService brochureCouncil internet siteCouncil Service directoryService posterSign board etc
Distribution options areAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Publish and distribute the Service standards in the agreed format
Define the operating procedures
7 Obtain and review your Councilrsquos standards for documenting operatingprocedures
8 If the above is not available then define how procedures are to be documentedand version controlled in your Council
9 Process map the improved service (how it will operate)10 Agree the process map with the service manager11 Develop a publication and distribution strategy
Publication format and medium optionsProcedure manualLoose leaf paper pagesCardsIntranet siteElectronic document on a central server
Distribution options
All managers in the CityAll employees in the CityAll service staff involved in the procedureOn a request basisAnybody using the Intranet or Internet
12 Document the service procedure using the agreed format and medium13 Approve the new procedure and register it in the Procedure index (or version
control)
D e p lo y p ro ce d u re s a n d t r a i n s t a f f
I m p l e m e n t gt
Purpose
To provide information and direction to all service staff so they can deliver the improvedservice according to the improved design and achieve the expected serviceperformance targets
Why dep loy p roc edures and t r a i n s t a f f
Service staff will need very clear direction on what procedure is to befollowed in the delivery of an improved service
Service procedures are often written and forgotten held in a filing cabinetor in some managerrsquos office Very often the operating procedures are out of date not distributed to relevant staff have pages missing are out of dateand are not version controlled
In these circumstances it is little wonder that service staff inherit a processfrom their predecessor invent their own process evolve the process overtime to meet changing needs and eventually have a process that is uniquecomplex and inefficient
Operating procedures need to be
Quickly accessible to all staff delivering the serviceUp-to-date and complete and
Clear and understandable to the service operator
Operating procedures can be distributed to relevant staff using
Paper based manuals with version control and serial number controlIndividual pages that can be inserted into a book or manualIndividual ldquocardsrdquo that can be filed in a ldquocard boxrdquo for quick accessIntranet site using an electronic index or find function to each pageAn electronic ldquomanualrdquo located on a local area network incorporating an electronicindex or find feature (eg MS Word document with a table of contents)
In addition to deploying the operating procedures to all relevant staff it isimportant that staff are trained in the new procedure and have theopportunity to practice the procedure experiment with exception conditionsrole play a difficult customer or transaction and contribute to the furtherrefinement of the procedure
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Training on the procedure can be delivered face to face using a videotraining ldquotaperdquo using a workshop with service staff or a formal class roomenvironment
Training can be scheduled
Whenever the process changesOn an regular cyclical basis covering both changes and existing proceduresFor new staff or staff re-assigned to a new position processOn a request basis orIn response to an unsatisfactory result from an internal audit program
At all times staff should feel confident that they are performing their workaccording to the designed process and within their level of authority
Should they feel unsure of any aspect of the process or authority theyshould have access to the operating procedures for personal referenceand to training and support should the procedure prove inadequate
W h o d o e s t h i s t a s k
The service manager responsible for the service staff should deploy theoperating procedures and train their staff because it is essential that theservice manager be in control of their service and take ownership of it
If however staff training is a significant step within the Implementationthe service manager should seek assistance from the Councilrsquos internaltraining resource or an external trainer the CIB Project team or theImplementation team whichever is the most appropriate
How to P roceed
1 Nominate the staff that requires training in the new procedure2 Decide who will deliver the training and when3 Decide upon the training medium and approach
Face to face trainingVideo showWorkshopTeachPractice
ExperimentRole playProgressive or all at once
4 Develop the training materialsOperating proceduresCase studiesRole playsPractice transactions etc
5 Publish all the required material for distribution to the staff6 Organize a training venue facilities and computer access if required7 Deliver the training8 Seek staff feed back on operational difficulties or training deficiencies9 Re-dress operational difficulties or breach in the procedure
10 Update staff records to reflect their training and new skills
Tra in cus tom ers and supp l i e rs
I m p l e m e n t gt
Purpose
To raise the understanding of customers and suppliers on how the improved service isto operate and what specific actions are required from them to ensure service
performance can be achieved as specified
Why t r a i n c ustom ers and s upp l i e r s
In all municipal services there are customers service staff and suppliers(both internal and external) and each of these groups of people will have aninfluence on how the service operates
Customers often provide inputs such as information documentsapplications and requests and should the Quality of any of these inputs bepoor then the service will not operate smoothly and performance will suffer
Likewise with suppliers if they supply poor Quality inputs such asconsumables computer services constructions and contracted services then
the service will not operate as planned and again performance will suffer
It is essential therefore that customers service staff and suppliers are ldquotrainedrdquo in how to work the service so that good performance is achieved
We have already addressed service staff training in the previous task sothis task will focus upon customers and suppliers
Often customers are not trained in how to use a service and they obtainthis knowledge through making mistakes and being corrected throughmany visits to achieve what should have been achieved within one visit andthe resubmission of documents to correct earlier mistakes
Initial weaknesses in the knowledge can be overcome in time with serviceexperience but this does not resolve the inefficiencies that are created by
the first time customer or the infrequent customer
You can see how well the airlines train us as customers to ensure we checkinto the airport one hour before departure have our ticket and passport withus and only bring a limited amount of baggage All of this information issent to every passenger no matter how frequently they fly Imagine theairport chaos is passengers arrived late did not have their ticket or passportavailable and brought too much baggage
Similarly with a municipal service customers need to have knowledge of
Where to access a municipal serviceWhat actions the customer needs to take to access the serviceWhat information needs to be suppliedWhat lead time is required to access the service andHow much the service will cost
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Much of this information will be contained in the Service charterstandards but often this information is not provided to the customerunless it is requested or after commencement of the service
Customer training is necessary for the customer to make efficient quickand painless access to the service
Customers do not need training in all of the detail of the service but theydo need to be aware of the essential issues or be able to find out about
the essential issues prior to accessing the service for the first time
Training can be delivered through a number of mediums such as
1 Internet access to the municipal web site that provides basic instructions2 Service directory books published and provided to every household3 A public reception counter located in strategic locations where customers often
frequent (eg shopping centers business districts etc)4 A telephone hot line that will provide basic verbal advice5 ldquoAdvertisementsrdquo in news papers and other printed medium6 ldquoAdvertisementsrdquo on television or radio7 A service brochure that can be mailed to the customer upon request or attached
to another document that has some association with the changed service
Medium examples are
1 How to lodge a building application and downloadable application forms allavailable from the City Internet site
2 A service directory setting out the service description contact telephonenumbers and basic instructions on how to access the service
3 A ldquoCity Shoprdquo located inside a shopping mall that looks like a retail shop andprovides basic information about Council services
4 A telephone hot line number such as 7777777 that connects the customer tothe Seven Seas Municipal Council Help desk
5 One page advertisements that illustrate the new one-way street map to assistdrives to navigate around the city on the new one-way street design
6 One minute advertisement on television that illustrates how a responsible drivershould obey parking limitations in the City business district and what fines willbe incurred should they over stay the time limit and
7 A service flyer brochure that explains how to use a ldquoLoading zonerdquo in the centralbusiness district that is mailed to the vehicle owner with the vehicle registrationrenewal advice
W h o
The Service manager in collaboration with the Municipal Public InformationOfficer should complete this task
This task may also be assigned to an external professional advertisingagency that has dealt with publicity for other government services
How
1 Define the customer and supplier categories that require training2 Define the training needs or the change in customer supplier behavior that is
required3 Determine the best training medium to be used to reach these customers and to
achieve knowledge retention
4 Negotiate with participating parties such as TV stations other agencies for theirsupport
5 Agree upon a training schedule6 Develop the training materials that meet the needs and fit with the chosen medium
and participating agencies7 Deliver the training as scheduled8 Measure the learning and behavior change9 Assess the learning and behavior change and schedule further training as required
Recogn ize and rew ard success
I m p l e m e n t gt
Purpose
To Recognize and reward service staff the Implementation team customers andsuppliers for their contribution to the successful implementation of the improvedservice
Why rec ogn i z e and r ew ard s uc c es s
Everyone enjoys and appreciates recognition and reward for theircontribution to a successful project or improved service
By recognizing peoplersquos contribution they will be more satisfied with theirinvolvement and will support your municipality in the future with furtherservice improvements
Recognition is not costly and can take many forms such as
Letter of thanks addressed to the individual and signed by a senior officer (egMayor or Commissioner)Public ceremony where individuals are presented and issued a certificate of appreciation (special event or at the Council meeting)Newspaper advertisement or public posters naming individuals or groups (includingthe customers and suppliers) that have contributed to the project and thankingthem for their contributionsTV broadcast of a site visit by the Mayor where the Mayor publicly describes theimproved service and names the groups of staff that have contributedPoster showing team members displayed in the municipal reception hall andMeet with the Mayor Councilors or Commissioner and describe the team membersrsquo experiences and achievements with the project
Rewards in the form of bene f i t s may be also considered but in manycultures this is not used The benefits may include
Once off financial bonusAdditional holiday entitlementsAdditional education days andor cost subsidy entitlementsBenchmarking visit to a neighboring city or countryElevation in rank or status with a commensurate salary increaseIssue a gift certificate that offers admittance to a relevant event or purchasingpower at a retailer of related equipment or consumablesIssue a physical gift such as a pen office equipment office computer referencebook or relevant equipmentRenewal of an office vehicle or upgrading of an office vehicle andExtended usage of an office vehicle
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W h o d o e s t h i s t a s k
The CIB Steering Committee should decide upon the reward andrecognition events and benefits
The CIB Project leader may be asked for their input
This may also need to be done in collaboration with the Human ResourceDepartment within the municipality and or the senior politicians such as
the Mayor
How to P roceed
1 Decide upon the event or results that define the end of the Implementation2 Measure the degree of success the Implementation has achieved3 Define the people or groups that should be recognized for their contributions4 Decide upon specific individuals or staff groups that should be offered benefits5 Decide upon the method and timing of the recognition6 Decide upon the timing form and value of the benefits7 Conduct the recognition events8 Issue the benefits to individuals9 Seek independent views on the degree of satisfaction with the celebration events
and reward benefits and note any dissatisfaction for future reference
U p d at e t h e m e d i a
I m p l e m e n t gt
Purpose
To provide information and evidence to the media with the expectation the media willpositively report upon the achievements of the municipality in itrsquos serviceimprovements
W h y u p d a t e t h e m e d i a
Service improvements need political support to initiate them and approvetheir funding
That support will come from elected politicians that have a strong mandateto improve municipal services
That mandate will come from the electorate by them electing politiciansbased upon their performance That performance can only be known frompersonal experience and constructive reporting in the media
Therefore to sustain a continuous improvement process and develop thisinto a culture of the municipality the media must positively report all of the improvement achievements made by the city and give credit to thepoliticians staff and suppliers that have contributed to that improvement
With this reporting the electorate will develop confidence in their currentcouncilors and re-elect them based upon their positive performance Thecouncilors in turn will likely support on-going service improvements andpromote the CIB process amongst their peers
Reporting CIB achievements to the media is critical to the development asustainable CIB culture in your municipality
W h o
The Public Information Officer (or similar) will complete this task
It is likely that your senior managers or your Mayor will be interviewed andquoted in the media on specific improvement projects
The progressive collection of evidential material may be delegated to one of the Implementation team members as a specific task
How to P roceed
1 Maintain a record of all current and completed CIB projects2 For each CIB Implementation progressively build up evidential material on the
success and outcomes of CIB projects as they progress with their implementation
Customer interviews (Video and recorded)Supplier interviewsService staff interviewsPhotographs of changes (Video and still)Key Performance Measure trends (use independent data collection)Progress reports to the Steering Committee
3 Decide upon a media release strategy when how and who to4 Develop media release documents consistent with the media strategy5 Include customer interviews6 Include photographs Include KPI trend data7 Release the above information to the media8 Coordinate media interviews with senior managers and the Mayor or councilors as
requested9 Monitor media reports and validate their accuracy
10 Correct any inaccurate or misleading media reports11 Report to the Steering Committee (or Council) on the extent of media coverage in
respect of your CIB projects
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Susta in
The Sustain phase of a CI project is where all of the changes that havebeen successfully implemented during the Implementation phase are nowput firmly in place and the new service delivery becomes the normal way
I ssues conce rn ing sus ta in ing the changed
process
There are a number of issues to be considered
The original recommendations and the changes that were implemented may notin fact be ideal and through the imperfect design and decision process you mayhave made some assumptions about the service or the way in which thecustomer users the service that have now proved to be untrueIt is important therefore that you seek the opinions of your customers and staff on how they see the new service operating and whether or not there are anyflaws in the service or if with a small amount of additional effort the servicecould be improved yet furtherOften the management team and service staff will assume that with the deliveryof a ldquogoodrdquo service then the service objectives will be achieved for example if we deliver excellent education so that children and young adults will achieveemployment the assumption is therefore that with a good education you will geta job we will never know this unless we measure whether or not school leaversactually are employedWhen an imperfect service results and you can see weaknesses in the outputs of the outcome is not being achieved then this is the time to make the minorcorrections to make the service better as was your objective in the first placeOften the CI project team and the Implementation team will simply accept theminor failings of the changes and are reluctant to make that extra bit of effortto achieve the original goals ndash maybe they are tired and exhausted from all of the previous effort ndash donrsquot give up make those final adjustments and you will
end up with the results you long forAs the new service is delivered it is important that it receives appropriatefunding in the future so that the service standard does not deteriorate To dothis the budget assumptions regarding output costs volume of outputs deliveredforecast demand levels and demand dampening strategies all need to be inputto the budget considerationsYou owe it to the customer a clear indication of the service standards you arepromising to deliver including response times Quality customer satisfactionfee levels and access This promise can be expressed in a ldquoService charterrdquo or ldquoService descriptionrdquo and once issued you will be under an obligation to fulfillyour promiseTo ensure that the new service and its service processes are delivered into thefuture you should be monitoring the key performance indicators for this serviceto ensure that the standards are achieved but also you should look at theprocesses to ensure they are being complied with Most municipalities use anInternal Audit resource to verify these items and the Auditor reports to thecouncil with their findings and
Finally once you are happy that the service is normalized and is operating in asustainable manner it is time to celebrate your success
The sustain phase of a CI project involves the following six tasks
1 Accept feed back on new procedures2 Measure on going performance3 Adjust to counter poor performance4 Update budget assumptions5 Update the service standards6 Audit compliance
Gather feed back
Susta ingt
Purpose
To receive constructive feedback on the improved service or changed process fromcustomers suppliers and service staff so that any initial problems are resolved andexpected improvements are fully realized
W h y g a t h e r f e ed b a c k
A new process or service will have been developed based upon what webelieve is correct at the time of its design and development
This will include how we believe the customer will react to the new servicehow the suppliers will provide their inputs to the new service and how ourstaff will deliver the new service Our most important belief is that theimproved service will deliver the benefits that we expect
Many of these beliefs will eventuate and a better service will result howeversome of our beliefs and assumptions may not eventuate and we may needto correct the new service to fully realize its potential
It is important therefore that we seek feedback on the improved servicefrom our customers suppliers and service staff so we can be sure theimproved service is operating as planned and the benefits are being realized
W h o
The CIB Project team does this task
Conducting a customer or supplier survey and collecting the survey resultsmay be delegated to the Implementation team or to an external surveyprovider
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H o w to p r o c e ed
1 Decide what feedback should be collected and whenService difficultiesCustomer satisfactionSupplier satisfactionHazards or risksAccessResponsiveness
2 Decide upon the customer supplier staff groups to participate
3 Plan the feedback approachSurveyWorkshopFocus groupInterviewOpinion box
4 Prepare the survey instrument5 Test the questionnaire6 Conduct the surveys focus groups or workshops7 Collate and analyze the results8 Determine the changes necessary to further improve the new service
M e asu re o n -g o i n g p e r f o rm a n ce
Susta ingt
Purpose
To measure the ongoing performance of the improved service to ensure the inputsare being correctly supplied the outputs are being delivered as planned and thebenefits from the service are being realized as expected
W h y m e a su r e o n - g o i n g p e r f o r m a n ce
As part of the service improvement process your team will haveaddressed changes to inputs the service process itself and will have setstandards of performance for the outputs Hopefully the service outcomewill be improving as a result
Where critical inputs have been improved in respect of their timelinessquality cost or our satisfaction level it may be necessary to measurethese inputs to ensure they are received in an improved form accordingto the new service design
To manage the improved service inputs and ensure they are supplied tothe service according to our design the improved or critical inputs shouldbe measured in respect of the aspect that is expected to improve
This may be the inputsrsquo
QualityTimelinessCost orOur service staffsrsquo general satisfaction
Where the service process has been changed or extended this should resultin a change in output performance as well as (in the longer term) a changein service outcome
In many cases service output standards will have been set and it will beincumbent upon the service staff to achieve these service standards
Outputs should be measured in respect of the aspect that is expected toimprove This may include
QualityTimelinessCostCustomer satisfactionAccess andAffordability
Finally it will always be the case that as a result of any improvement theservice outcome should improve This is the final measure that should betracked
W h o d o e s t h i s t a s k
The measure definitions should be defined by the CIB Project team
The data collection and reporting should be an ongoing responsibility of theservice staff
The monitoring should be undertaken by both the service manager and theCIB Project team
How to P roceed
1 Decide upon which inputs outputs and outcomes are to be measured2 Decide upon which aspect of these should be measured3 Define the performance measure4 Collect the performance data
gt5 Process the data and produce the performance reports6 Monitor the results and identify any failings in expected performance
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A d j u s t t o co u n t e r p o o r p e r f o rm a n ce
Susta ingt
Purpose
To analyze the results from the customersupplier and service staff feedback and the
performance results and take correctiveaction to ensure the improved servicereaches its expected performance
W h y a d j u s t t o c o u n t e r p o o rper f o rmanc e
By taking the results from the customer supplier and service staff feedback and the performance measure results you may find that thechanged service is still not performing the way you expected In this casecorrective action will be required to reach the expected performance level
The likely issues that will result will vary according to your service and theimprovements implemented but some issues may include
Customers are still confused about the new service and are still unsure of theirrole and responsibilities in service access and useSuppliers cannot meet the higher standards of performance for the inputsService staff are still unsure of the exact process and request further assistanceMistakes are still happening and the Quality of the service output is still poorThe outputs are still delivered late and do not reach the timeliness standardsThe output unit cost of the service is still too high and the fall in unit cost hasnot resulted andThere has been no change in the service outcome even though the outputperformance has improved
W h o d o e s t h i s t a s k
The CIB Project team completes this task
Some collaboration will be necessary with the service staff and theImplementation team to conduct the root cause analysis
How to P roceed
1 Identify implementation problems that need corrective action2 Complete a root cause analysis of each issue3 Select a preferred solution for each root cause4 Develop an Implementation plan for the preferred solutions5 Cost the additional corrective actions6 Present the Implementation plan and its costs to the Steering Committee7 Adjust the overall Implementation budget with the above approval8 Implement the actions according to the Implementation plan
U p d at e b u d g e t a ssu m p t i o n s
Susta ingt
Purpose
To update the budget assumptions in relation to service access service standardsoutput unit costs and demand management strategies so that future budget allocations
will provide sufficient funds to sustain the improved service
W h y u p d a t e b u d g e t a s s u m p t i o n s
When a service is improved and particularly if the service has beenextended to reach more customers it is important that the basis of budgeting (budget assumptions) takes to account the changedcharacteristics of the new service so that adequate funds are provided inthe following years to sustain the new service
In particular if any of the following aspects have changed then the budgetwill definitely need revising
Additional customers have been added to the service eg wider access to waste
collection more houses connected to the water supply additional medical clinicsestablished additional public toilets built service has been promoted and demandhas risenService staff have been increased to provide a better serviceService standards have changed and there is wider scope in the service definitionEfficiencies have been obtained by improving the service process or by introducingcomputer technology and the output unit costs are lessCurrent customers are provided with greater access to the service by extendingoperating hours or extending the number of access points
W h o d o e s t h i s t a s k
The service manager normally completes this task with support from the Financesection within the municipality
How to P roceed
1 Define the service scope ndash what the service is how it operates any changes to theservice over the last year and what is actually delivered
2 Calculate the last yearrsquos average output unit net cost3 Forecast the new yearrsquos output unit quantity 4 Adjust the output unit price (fee) based upon Council policy and inflation5 Multiply the new unit fee with the new forecast volumes6 Adjust the old average output unit cost for inflation and additional scope7 Multiply the new output unit cost with the new output unit volumes8 Calculate the net cost based upon output units9 Prepare a line item budget for the new year
10 Reconcile the two budgets at the net cost level to ensure resources are available tomeet the new demand
11 Adjust the service scope (standards) or output volume to achieve reconciliationbetween the output based budget and the line item budget
12 If the output volumes are reduced (compared to the forecast) a demandmanagement strategy needs to be specified and included in the adjusted servicescope or standards
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Update se rv i ce stand ards
Susta ingt
Purpose
To update the Service standards (or the Customer charter) to reflect the service as i twill be provided in the New Year in respect of its description access feestimeliness quality process and grievance redress
Why upd ate s er v i c e s tandards
As the Continuous improvement program reaches its conclusion and theNew Yearrsquos budget is formulated for the improved service you will becommitting to provide the new service to a level or standard that will bedifferent to what was delivered in the past
Customers staff and suppliers should all have a clear understanding of thenew service standard so they do not have unreal expectations and theywork to meet the standard
Following the approval of the New Years budget or the normalization of the improved service the service standard should be updated andpublished for the community
The service standard document should include
1 A description setting out what the service is and its purpose2 The level of access who in the community can access this service where do
they access and when3 The price or fee to pay for the service (if applicable)4 The responsibility of the customer at the time of accessing the service ie what
does the customer need to do5 The responsibility of the service staff ie what do they do to meet the needs of
the customer6 How quickly the service is provided ie what the response time is7 How accurate the service will be ie whether or not any faults are likely or
imperfections are tolerated
8 The level of customer satisfaction that is expected9 Exceptions that may inhibit service delivery ie any items that the municipality
is dependent upon that are outside the control of the municipality and shouldthese events happen the service may be affected
10 Confidentiality of any customer information or data held by the municipality11 Grievance redress process ie should the customer be unhappy with the
service how they can lodge a complaint or request the problem be resolved and12 The outcome from this service ie why is the service offered to the community
in the first place
The definition of key performance measures will be consistent with thestatement of service level set out in the Service standard however targetvalues will not be within the Service standard but documented in theannual Budget and periodical management reporting
For example
I n the Serv ice standard we may say that ourStandard is that alltelephone enquiries will be answered with 30 seconds of the call beingmade
I n the Budge t ( o r Serv ice p lan ) we may say that ourTarget is 90 of all telephone enquiries will be answered within 30 seconds of the call beingmade
The Standard is t he idea l to a im f o r
The per fo rmance ta rge t i s the degree to wh ich tha t idea l shou ld bea t ta ined
W h o d o e s t h i s t a s k
The Service manager develops the Service standard (or Service charter)
The Public information officer should provide the ldquoCorporate standardrdquo including logos format medium etc to be applied to the final publicdocument
How to P roceed
1 Understand your councilrsquos standards for documenting Service standards2 Obtain the previous Service standard and review its contents3 Review the recent changes to the service4 Define the new Service standard
5 Develop a publication and distribution strategyPub l i ca t i on format and mediumService brochureCouncil internet siteCouncil Service directoryService postersign board etc
D is t r i bu te toAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Document the Service standards in the publication format7 Distribute the Service standard document
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Aud i t comp l i ance
Susta ingt
Purpose
To identify any processes that have become non-compliant with the standingprocedures and may result in inefficiencies unacceptable risks or lead to poor
performance
W h y a u d i t c o m p l i an c e
To sustain the improved process the manager will be collectingperformance data and monitoring the actual performance level
In addition to this it is normal practice to Audit the improved process toensure the service staff are still conducting the service according to thedocumented procedures
The reason for this is that some non-compliant processes will inevitablycreep in and may take some time to show up in the performance measureor may not be significant enough to have an impact upon performance
Other non-compliant processes may have been implemented in good faithand in fact do have a positive impact on performance and these shouldbe considered for adoption into the procedures
Just because a changed process step is non-compliant this does notnecessarily mean it should be abolished it may be good to keep andstandardize it
Your Internal Audit program may look over all processes over a period of time but when a process has been significantly changed as in a CIBProject it should be audited around one year from the Implementationperiod
You have a number of options to conduct the audit they are
Conduct your own audit program for the serviceSeek to have the service included in the Internal audit programSeek to have the service included in the External audit programHold a staff workshop and have the staff review the standing procedures andopenly discuss actual non-compliance processes andHave some independent person role-play the customer document the actualprocedure followed as seen by the customer then reconcile this with thestanding procedure
W h o d o e s t h i s t a s k
The service manager should request to have their service audited forcompliance
Assistance may be called upon from the Internal audit function or from theexternal auditor to physically undertake the audit
How to P roceed
1 Decide upon who will conduct the audit and approximately when2 The auditor plans the audit program in respect of
What service processes will be auditedTiming of the auditStaff notification methodStaff who will participateStanding procedures that will be the reference pointMethod of reviewing the current processMethod of documenting non-compliance andHow the results will be reported and discussed
3 3 Notify staff of the internal audit schedule4 Obtain the current standing procedures5 Review current processes and reconcile with the procedures6 Document non-compliant processes7 Prepare the Audit report8 Discuss the Audit results with management and staff9 Agree on a course of action to correct non-compliant processes
10 Agree on a schedule to follow up the planned corrective actions11 Review the actual corrective actions and confirm back to management these are
complete and effective
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Ins t i tu t iona l i ze
Following the Implementation of your pilot CI projects it is time for yourmunicipality to assess whether or not it wishes to pursue ContinuousImprovement and Benchmarking as a normal operating culture
If the decision is ldquoyesrdquo then the organization needs to establish the structure theinformation and the policy to make this happen
To ldquoInstitutionalizerdquo Continuous Improvement there are eleven tasks to complete
1 Plan for a full CI implementation2 Name the CI initiative
3 Link CI to rewards and recognition
4 Establish a CI BM library resource
5 Develop a service listing6 Identify pro-poor services as priorities7 Nominate CIB project8 Monitor CI project progress9 Overcome barriers
10 Create flexible decision making11 Build up internal CI capacity
If you are unfamiliar with the term ldquoInstitutional capacityrdquo or would like to understandmore about this subject go to An overview of what institutional capacity means
Pl a n f o r a f u l l CI B i m p l e m e n t a t i o n
I ns t i t u t iona l i zegt
Purpose
To establish a plan for the full implementation of Continuous Improvement andBenchmarking as the agreed techniques for achieving excellent customer satisfaction
on a sustainable basis
W h y p l a n f o r a f u l l CI B i m p l e m e n t a t i o n
To institutionalize CIB in a sustainable manner a number of facilities anditems need to be in place
These range from human capacity to systems facilities and require veryspecific implementation tasks to ensure their completeness andeffectiveness
Establishing a formal CIB implementation plan for the institutionalization of CIB will go a long way to making this happen and within a time frame thatis acceptable to your Council
There are seventeen tasks in this Phase some can be implementedconcurrently to shorten the implementation period
W h o d o e s t h i s t a s k
The CIB Steering committee will plan for the full implementation of CIB
H o w to p r o c e ed
1 Seek a formal resolution from your Council that your municipality will adopt CIB2 Advise all managers and staff that CIB is now a Council policy and all staff shall
comply with this policy3 Review all of the tasks within the Institutionalize phase as set out in this Toolkit
4 Develop a CIB Implementation plan5 Seek Council approval of the CIB Implementation plan6 Issue the CIB Implementation plan
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N a m e t h e CI B i n i t i at i ve
I ns t i t u t iona l i zegt
Purpose
To decide upon a unique name for the CIBinitiative so the initiative is easilyrecognizable and memorable and clearlycoveys the objective of council which is to
continuously improve its services to itscommunity and particularly the poor
W h y n a m e t h e C I B i n i t i a t i v e
For the CIB full implementation to succeed it needs to be elevated inimportance be recognizable and memorable with all service staff and beclearly supported by council the mayor and the senior management team
Choosing and promoting a unique program name should achieve the ldquorecognizable and memorablerdquo objectives The more unique and strikingthe choice the more memorable the program should be
The name needs to also convey the objectives of council being the
continuous improvement of municipal services
Examples from other cities include
PR ID E - an acronym used in Australia by one city meaning Promoting andRecognizing Individuals when Delivering ExcellenceSPRING - an acronym used in the Philippines meaning Simplifying PRocesses INGovernmentNI RANTARA - a name used in Bangalore India that means to continuouslyimproveSI P an acronym used in Papua New Guinea that means Service ImprovementProgramDO BETTER a name used in Australia to reflect the intentions of a business tocontinuously improve its performance
W h o d o e s t h i s t a s k
The CIB Steering committee should develop a choice of names but it islikely yoursquore council will approve the preferred name logo and theirapplication
How to P roceed
1 Agree a method to generate ideas for name choices logo colors and applicationCompetitionWorkshopBrainstormResearch
2 Conduct the agreed method and generate a list of names logos colors etc3 Critique the suggested names and vote on a preferred name4 Submit a preferred name and some alternatives to council for their approval
5 Seek councilrsquos formal endorsement for their choice of name6 Advise senior managers and staff of the name choice7 Have the Public information officer issue a press release that explains councilrsquos
policy on CIB and use of the chosen name
L in k CI B t o r e w a rd s a n d re co g n it i o n
I ns t i t u t iona l i zegt
Purpose
To develop and implement a reward and recognition system that will motivate servicemanagers and staff to seriously pursue Continuous Improvement (ldquoCIrdquo) in their service
W h y l i n k C I B t o r e w a r d s a n d r e c o g n it i o n
Continuous improvement may not be sustainable unless service staff ismotivated to pursue service efficiency and excellence Continuousimprovement programs require extra attention and effort and any changeprocess has risks of failure
There will be a natural reluctance to volunteer extra effort or to acceptadditional risks unless there are rewards and recognition to make thisworthwhile
There needs to be a policy and processes that reward managers and staff for their extra efforts and extra risk taking and their achievements inimproving their services
Recognition and reward options that may be considered include
Additional annual leave daysAdvancement promotionPublic recognitionFinancial bonusPaid educationPaid study leaveAdditional facilities or entitlements
Any reward and recognition process should be an integral part of thePersonal Performance Appraisal system
W h o d o e s t h i s t a s k
The Human Resources section should develop the rewards and recognitionpolicy and processes and have this endorsed by council
In some municipalities employee unions may need to be consulted and localawards or employee ldquocontractsrdquo may need to be modified to incorporate thispolicy
How to P roceed
1 Seek councilrsquos authorization to develop a proposal for an effective reward andrecognition policy and process
2 Develop the draft policy and a process concept for submission to council3 Seek union and staff representative bodies endorsement of the proposed policy
and process concepts4 Seek council endorsement of the proposed policy and process concept5 Advise all affected staff of the new policy and the process concepts6 Implement the new policy and develop the new processes7 Request Internal External Audit to report upon the correct use of the reward and
recognition policy and process and its effectiveness
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Estab l i sh a CI B l i b ra ry r esource
I ns t i t u t iona l i zegt
Purpose
To provide a supportive working environment and a source of knowledge to facilitatefuture CIB project teams so they perform to their maximum ability
Why es tab l i s h a C IB l i b ra r y r es ourc e
CIB project teams require support and facilities in the form of
Space to display the current status of all active CIB projectswith their planned and current status
Space to display CIB team members contact details andmethods of consulting with them on any CIB project relatedmatter
Space for the entire team to meet and discuss issues in theirproject
Space to display service flowcharts examples pictures andother materials generated from their project
Telephone and a private area from which they can telephonecustomers suppliers and staff to interview them on the projectservice
Computer equipment and access to the internet so they canresearch potential Benchmarking partners accessBenchmarking information prepare questionnaires processperformance information and prepare reports
Space to hold and display example information such asmunicipal plans and annual reports service charters service
offerings promotion material training materials CIBrecommendations CIB performance measures and best practiceperformance customer and supplier surveys and
Space and facilities to train CIB team members that have nothad the experience of participating in a CIB project
An example is the Cebu SPRING Room
W h o d o e s t h i s t a s k
The CIB Steering committee should authorize the establishment of the CIBLibrary resource center and the CIB Working group should carry out thenecessary tasks
The Facilitator will be able to provide expert assistance in respect of theCIB Library inventory and any IT equipment that is required
How to P roceed
1 Determine the needs of future CIB project teams2 Develop a concept plan for the CIB library resource3 Cost the CIB library concept plan4 Approve the concept plan and cost budget5 Implement the plan6 Promote the use of the CIB library to all CIB teams7 Monitor the CIB library utilization and the teamsrsquo satisfaction with the facility
Deve lop a se rv i ce l i s t i ng
I ns t i t u t iona l i zegt
Purpose
To prepare a listing of all municipal services and their current performance status sothat poor performing services can be identified prioritized and nominated for a CIBproject Generally a local government will deliver around 100 services and this numbershould provide adequate detail and focus for you to prioritize services for improvementAn example listing of services is provided
Why dev e lop a s er v i c e l is t i ng
Continuous improvement as a process needs to focus upon a group of actions or activities a product or a service
A service in the local government context is a group of activities thattogether satisfy a specific need of the community A service can be brokendown into sub-services so the CIB process can deal with specific issues andparts of the bigger service can be identified as priorities for improvement
For example ldquoWaterrdquo may be defined as a service but this can be brokendown into sub services such as
1 Water catchment2 Water storage3 Water treatment4 Water connection5 Water reticulation supply6 Water metering and billing7 Sewage billing8 Sewage collection9 Sewage treatment
10 Sewage disposal
Taking the above list of sub-services it may be the case in your citythat Water connect ion is not accessible to some parts of the communityand it may be this sub-service that needs to be improved In other citiesWater metering and billing may be a problem and in other cities Watercatchment may be an issue
It is best to collect service information at the top service level first then at
a later time collect information at the sub-service level
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Generally a local government will deliver around 100 services and thisnumber should provide adequate detail and focus for you to prioritizeservices for improvement
Information relating to a service that can be collected may include
1 Service name2 Description3 Sub-service break down4 Number of current customers or volume of output5 The number of potential customers currently denied access to the service6 The severity and frequency of incidents of poor quality of the service or
incidents of customers with related sickness or health problems7 The severity and frequency of incidents of poor timeliness of delivering the
outputs and in particular when the timeliness is so sever it equates to denial of service access
8 The number of potential customers denied access to the service because it isunaffordable for them and
9 The frequency and severity of customer complaints about the service
When you decide upon what information is to be collected please considerthe basis on which you will prioritize the services for improvement (seeIdentify pro-poor services as priorities) because the basis will requireinformation that is being collected at this point
W h o d o e s t h i s t a s k
The CIB Working group should undertake this task but it will requireparticipation and cooperation from all service managers
The service listing can also be developed by
The service managers independentlyA specific project team set up to do this taskThe facilitator orA consultant hired to do this task
How to P roceed
1 Agree on what defines a ldquoservicerdquo2 Agree upon the information that is to be recorded for each service and or sub-
service
3 Develop the data collection method and resourcesQuestionnaire to each Director managerStaff interviewManager workshopUse financial budget costs center as a base
4 Collect the service data5 Process the data into a spreadsheet or computer file6 Return the service listing to the responsible managers for validation7 Correct the service listing8 Implement a procedure to keep the service listing updated
I d e n t i f y p ro - p o o r se rv i ce s as p r i o r i t i e s
I ns t i t u t iona l i zegt
Purpose
To identify and prioritize pro-poor services for improvement using the CIB toolkit
Why i den t i f y p ro -p oor s er v i c es as p r i o r i t i es
A pro-poor service is a service that provides the minimum basic needs of acommunity in respect of
1 Water2 Waste collection3 Sewage and sanitation4 Electricity energy5 Education6 Medical and hospital7 Housing8 Communications9 Employment or sustenance
The m in imum bas ic ser v ice leve l p rov ides
1 Access by all members of the community that need it2 A Qua l i t y output (ie fault free) that is safe hygienic and does not risk the health
of the service user3 A Time ly output that does not inhibit service access4 Pricing that is a f fo rdab le and does not inhibit service access and5 Adequate customer sa t i s fac t i on
Should any of the above services have
1 Sections of the community denied access to the service2 Outputs that in some way may risk the health or well being of the customer3 Outputs that are not delivered in a timely manner and ultimately restrict access to
the service4 Prices that are unaffordable for some in the community and ultimately restricts
their access or5 Customers that are generally dissatisfied with the service
then that service should be identified as a priority for improvement
The grading of the service seriousness should be based upon
The number of potential customers currently denied access to the serviceThe severity and frequency of incidents of poor quality of the service or incidentsof customers with related sickness or health problemsThe severity and frequency of incidents of poor timeliness of delivering theoutputs and in particular when the timeliness is so sever it equates to denial of service accessThe number of potential customers denied access to the service because it isunaffordable for them andThe frequency and severity of customer complaints about the service
The grading should be evidenced by data that has been collected for eachservice (refer earlier task ldquoDevelop a service listingrdquo)
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W h o d o e s t h i s t a s k
The CIB Working group should complete this task however the finaldecision on whether or not a specific service should be improved using theCIB toolkit will remain with the CIB Steering committee (see Approve thisCIB project within the Organize phase)
How to P roceed
1 Obtain the Service listing prepared in the preceding task2 Agree upon the definition of a ldquopro-poor servicerdquo3 Identify pro-poor services that currently have inadequate performance4 Grade these services according to their seriousness
N o m i n a t e CI B p ro j e c t s
I ns t i t u t iona l i zegt
Purpose
To decide which service or components will be the subject of a CIB project and tostate the expectations for improvement from the project
W h y n o m i n a t e CI B p r o j e c t s
The CIB Service nomination is a formal process to clearly set out theexpectations of the Steering committee in respect of improvementsrequired for a particular service
The nomination information has four important elements
1 The service or service components that is to be improved2 The expectation for improvement or the objective3 The start and end dates and4 The CIB Project leader
The nominated service needs to be very specific Nominating the service
as ldquoPublic healthrdquo or ldquoEducationrdquo will not provide adequate informationwith which the project team can focus its attention A better specificationwill be ldquoEducating the community on public health issuesrdquo or ldquoFood vendorlicensingrdquo
The expectation for improvement should be specified in quantifiable termsif possible An example may be ldquoDecrease the number of reportable foodpoisoning incidents from food vendors by 20rdquo In this way we canobjectively measure the success or otherwise of the CIB project
The start and end dates for the project need to be set relative to thecapacity of the likely team members to commence and conclude theproject Seasonal demand other projects normal work capacity and publicholidays need to be considered
The project team leader should be nominated at this time because thereneeds to be one person that holds the accountability for progressing theproject The team leader has the responsibility for marshalling the team andcommencing the CIB project with the Organise phase
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but much of thework may be delegated to the CIB Working group
How to P roceed
1 Obtain the listing of pro-poor services identified as priorities for improvement2 Decide the objectives or the expectation for improvement3 Decide the approximate start and end date4 Decide the CIB Project team leader
5 Complete the CIB Service nomination form
M o n i t o r CI B p ro j e c t p ro g re ss
I ns t i t u t iona l i zegt
Purpose
To monitor the progress of all current CIB projects so that any delays difficulties orbarriers may be dealt with or instructions provided on how to maintain the projectrsquosschedule
W h y m o n i t o r CI B p r o j e c t p r o g r e ss
As each CIB project advances it is likely that some difficulties and delays willarise Many of these will be capably dealt with by the team leader butothers may need the support of the Steering committee
We refer to the most likely problems and issues as ldquoBarriersrdquo and these aredealt with in a separate page ldquoBarriers and how to overcome themrdquo
In the early years of a CIB pilot implementation there may only be ahandful of active projects at one time but as the initiative gathersmomentum and more projects are commenced it is conceivable that manyprojects will be active at once
In the Philippines a large regional city had approximately twenty CIBprojects running concurrently
When the number of active projects exceeds ten it is time to considerreviewing their status by exception
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Exception means that where a project is running according to its originalplan and the team leader has no issues or concerns then the SteeringCommittee does not look at that project in detail
On the other hand where a project is seriously late or has some issues ordifficulties that cannot be easily resolved or it seems the projectobjectives may not be achieved or the team leader is seeking assistancethen the Steering Committee should carefully review this project andprovide the necessary assistance
The approach should be that all projects team leaders provide a monthlystatus report these reports are summarized onto a summary list oneperson reviews this list and identifies those projects that requireCommittee review A set of ldquotraffic lightsrdquo is one method of flagging therequirement for review
W h o d o e s t h i s t a s k
The CIB Steering committee completes the monitoring using updatedproject status reports provided by each CIB project team leader
Each CIB project leader should provide a Project status report on amonthly basis (or more regularly if required)
Where the Steering committee monitors only the summary report byexception the facilitator or a member of the Working group will need tosummarize all of the projects and ldquoflagrdquo those requiring Steeringcommittee review
How to P roceed
1 Have ldquoReview project progressrdquo as a standing agenda item at the regular CIBSteering Committee meetings
2 Brief each CIB project manager on the requirement to provide a monthly projectprogress report
3 Receive and collate monthly CIB project progress reports
4 Summarize the projectsrsquo status on a Summary report
5 Review each project and flag those requiring SC attention
6 Review CIB projects by exception
7 Agree on the root cause of any project problems8 Decide upon a course of action9 Write up the minutes of the meeting and issue them to all members
10 Advise the CIB project leader of the required action
B ar r i e r s an d h o w t o o ve rco m e t h e m
I ns t i t u t iona l i zegt
Purpose
To identify Barriers to the successful implementation of your CIB initiative andimplement strategies to minimize them
W h y i d e n t if y B a r r i e r s a n d o v e r c om e t h e m
Based upon a survey held at a regional conference on improving municipalservices a work session discussed Barriers and how they may be overcome
The results of the work session showed the following Barriers to be the mostcommon and these would inhibit the implementation of improvements
Individual staff performance is not measuredStaff do not have a personal training program
Managers and staff are not remunerated according to their performanceBudget allocation and justification method is weakProvincial or Central Government hold the power of decision makingManagers are not rewarded or recognized for improving performancePeers do not adequately support managers when change programs falter
These are ldquofundamental barriersrdquo to change and need to be dealt with at thewhole of municipal organization level It is not effective to deal with theseat a service level or department level because this would raise inequalitybetween those staff involved and those not
The CIB toolkit can be applied to address your priority Barriers Theapproach should be to
1 Organ ize a team to look at the Barrier(s)2 Ana lyze the Barriers particularly in completing a staff (customer) survey
3 Benchmark how other municipalities have dealt with the same issue4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff and managers to
adapt
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but in collaborationwith internal departments responsible for Human resource managementStaff training Finance and the Council secretariat
How to P roceed
1 Identify local Barriers that will definitely inhibit the successful implementation of your CIB initiative (use the Assessment of Barriers to change tool )
2 Identify the priority Barriers (those you wish to minimize in the short term)3 Decide whether or not these priority Barriers can be dealt with collectively or
individually
4 Complete a CIB Project nomination(s) to deal with individual or collective priority
Barriers
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Flex ib i l i t y i n dec i s i on m ak ing
I ns t i t u t iona l i zegt
Purpose
To delegate responsibility and accountability to managers and staff so themunicipality can operate in a flexible and responsive manner to meet the needs of its
community
W h y p u r s u e f l e x i b il i t y i n d e ci s io n m a k i n g
During the course of assisting many local governments with ContinuousImprovement and Benchmarking it has become evident that manygovernments are constrained by the lack of documented policy andprocedures poor staff training and limited delegation of authority andaccountability
In many cases simple decisions are not taken by the staff officer dealingwith the issue because they are either unsure of the correct decision tomake or do not have the authority or are not prepared to take the risk of a decision
In the end the decision is moved up the hierarchy of management andinevitably ends up with the most senior manager who is overwhelmed bythe numerous requests being made
Decision making then stalls and the customer becomes dissatisfied
A better model for fast and flexible decision making is
Have the policies of the government clearly documented so allmanagers and staff know the major business rules of theirservice (these may be documented as service specificationsservice charters or government by-laws)
Have all business processes clearly documented so that all staff
know exactly how to deliver a service and in particular whatdecisions they must make in respect of exceptional events orcircumstances
Train all staff in the processes they personally deliver orconduct ensure they know exactly how the process shouldoperate and the manner or method of their decision making toaddress exceptional conditions
Delegate decision making to do so to the lowest level in theorganizational structure that is commensurate with good riskmanagement knowledge skills age intellectual capacity andmaturity
Provide authority to the staff to make their decisions based uponthe level of delegation determined above
Encourage staff to make decisions on their own without referralto their superior but assist them to do so during their earlyexperience and
Monitor staff decision making using performance metrics orinternal audit programs to ensure decisions are made within thepowers of delegation and decisions are made correctly
The objectives of this model are
Customer requests are dealt with in the minimum amount of time
Decisions are made by the staff member closest to the actual request ortransaction and who is most knowledgeable about the detail of thetransaction
Decisions are made correctly and
The municipality is not put at risk in respect of
FraudCorruptionLitigationFinancial loss orEmployee or customer accidents or injury
W h o d o e s t h i s t a s k
The Mayor Chief Commissioner or Chief Executive should undertake thistask
They may seek assistance from the CIB Working group or the HumanResources Branch of the organization
How to P roceed
1 Develop a model for flexible decision making2 Undertake an audit to determine the municipalityrsquos level of flexibilityresponsiveness delegation and accountability
3 Review the current legislation governing decision making powers and the degree of delegation that is possible
4 Develop a policy that requires flexible decision making underpinned withappropriate responsibility accountability and authority
5 Develop an implementation plan to deploy the above policy6 Implement the plan7 Repeat the audit to determine the improvement in the municipalityrsquos capacity for
flexibility and decision making
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Bu i l d up i n t e rna l CI B capac i t y
I ns t i t u t iona l i zegt
Purpose
To build internal capacity to conduct CIB projects quickly and effectively so that themunicipality can continuously improve its services efficiently and effectively
W h y b u i l d u p i n t e r n a l CI B c ap a ci t y
The capaci ty of an organization to Analyze a service identifyopportunities then implement those opportunities is often mistakenlyunderstood to be simply a set of analysis skills
In fact the capaci ty of an organization to improve includes
InformationSkills in analysis and innovationA culture of consultation and open communicationProject management skillsDocumented procedures and instructionsPublic information or public accountability andSupportive financial and performance monitoring systems
To ensure CIB projects are conducted in an efficient and effective mannernot only do the CIB teams need to have the technical skills to complete aCIB project but they must also operate within a supportive culture andstructure and have appropriate information methods and systemsavailable to them
Where the underlying capacity to change weakens or does not exist in thefirst place then corrective action or improvements need to be commencedso that CIB projects have a better chance of success
To deal with these capacity weaknesses you can apply the normal CIBtoolkit and address your priority weaknesses using a CIB project
The approach should be to
1 Organ ize a team to look at the Capacity weaknesses2 Ana lyze the weaknesses particularly in completing a customer survey3 Benchmark how other municipalities have dealt with the same weakness4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff managers
council and systems to adapt
The tool ldquoAssessment of current capacity to improverdquo is provided as anassessment framework or audit check list to facilitate your CIB Steeringcommittee to assess your capacity on a regular basis We suggestannually so that improvements or weaknesses can be monitored for theirchange
The above assessment tool can be altered to meet your own needs and isnot meant to be a prescriptive list
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task
H o w to p r o c e ed
1 Complete a regular assessment of the municipalityrsquos capacity to deliver CIB
projects (use the Assessment of Current Capacity to Improve tool)
2 Identify priority capacity gaps that need to be improved in the short term3 Decide whether or not each priority gap can be dealt with as a CIB project
4 Complete a CIB project nomination for those gaps that can be addressed as a CIB
project
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Secure fund ing
I n n o v a t e gt
Purpose
To secure the funding necessary to pay for the proposed improvements
W h y s e c u r e f u n d i n g
Most service improvements will require some additional funding to pay forimmediate changes such as new facilities new equipment and newsupplies
Ongoing costs may also increase to pay for the improved service to morecustomers
Funding may come from many sources such as private sector sponsorsdevelopment agencies NGOs state and federal governments financehouses and from internally being the local government itself
To secure new funding from any of these sources you will need to present
a proposal that outlines your funding requirements plus how the funderwill benefit from the arrangement
It is unlikely that a funder will provide new funds for an improvedmunicipal service unless they are satisfied that
The improved service is a real requirement of the communityThe improved service can be implemented with the funds requestedThe local government has the capacity and skills to implement the new serviceThere will be a benefit to the funder in terms of recognition or exposure andThe municipality has the financial capacity to fund the service over the longerterm and to repay any related loans
This task will address these issues by preparing the appropriate documentsfor presentation to the identified funding sources
W h o d o e s t h i s t a s k
CIB Project team members do this in collaboration with the FinanceDepartment of your municipality
H o w to p r o c e ed
1 Complete the Training read the guide slideshow and assessment
2 Develop a cash flow forecast you may use the Cash flow template as an example
3 Prepare a financing proposal4 Seek an interview and negotiate the funding arrangements5 Document the funding agreement6 Update the implementation plan
T i m e
Complete by week 12
A p p ro ve CI B I m p l e m e n t a t i o n
I n n o v a t e gt
Purpose
To seek final approval from your Council to move ahead with the implementation of thenew or improved service
W h y a p p r o v e t h e C I B i m p l e m e n t a t i o n
Where the proposed improvements are significant or may affect manyresidents or require substantial funding it is likely that your Council willrequire notice of the proposal and will expect to have some input
You may also have limited authority to approve borrowings or spend moneyon capital items
Generally approval will be required from Council to advance theimplementation of a significant change to any service or infrastructure asset
Council will require all the information necessary for it to make a thorough
consideration of the costs and benefits risks and assumptions and the longterm sustainability of the service and the required funding for it
For this to happen the CIB Project team will need to firstly prepare a formalproposal and will likely follow this with an amended proposal setting outclearly how each of the Councillors objections or concerns have beenaddressed
W h o d o e s t h i s t a s k
The CIB Project team members complete this task with assistance from the Councilsecretary
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Put your proposal on Councilrsquos agenda
3 Consider their likely objections using the Council members and their likely objections
worksheet
4 Prepare your proposal5 Issue your proposal to Council members
6 Amend your proposal to accommodate Council changes using the Council members
amendments worksheet
7 Seek Councilrsquos endorsement
T i m e
Complete by week 12
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I m p l e m e n t
The Implementation phase of a CI project is where you put your recommendationsinto action The CI project team may carry out the implementation work but if theservice is a large service such as solid waste collection then a ldquoChange teamrdquo thatis made up of supervisors and staff from within the service unit may carry out theimplementation tasks
I s su e s w i t h t h e i m p l e m e n ta t i o n
People have a natural reluctance to change the way they are used to andto take on additional risks that a change may not work well that mightreflect on their own capabilities
There are a number of potential issues and difficulties that you shouldconsider before you commence the Implementation phase they are
There will be a natural reluctance to change so to counter this reluctance youneed to get the service staff involved very early in the discussions about how theimplementation will be planned and executedTo get service staff committed to the planned changes they will need theopportunity to put forward their own views on implementation difficulties and thepossible increase in their work load in the short term involve them in the earlydiscussions and acknowledge their concernsNo change program is implemented smoothly and without problems explain tothe service staff that we will encounter problems and failures but also that wehave the skills and the determination to overcome these short term issues and
we will succeed in improving our serviceImplementing a change program can be complex with many actions takingplace at once and many people involved Some actions may be dependant uponothers and some actions may be critical to the success of the program To keepall of these actions under control and to ensure each person understands theirrole and responsibilities an Implementation plan is essential The plan needs tospell out the tasks required the deliverables or outputs when they need to bedelivered and who is responsible for themImplementing change requires staff to be trained in the new process and to begiven adequate information so that they understand what they need to dodifferently A quick verbal instruction is definitely insufficient and staff should beprovided with written instructions diagrams thorough training a chance topractice their new procedures acknowledgement they are doing the new job wellor constructive criticism delivered in a positive manner Reprimands and opencriticism is definitely to be avoidedCustomers as well as service staff may need to be trained in the way they usethe service issues of paying a fee hygiene completing documentation correctly
and taking on some additional responsibilities may all play a part in the newservice
At the end of the implementation involved staff should be clearly recognized fortheir hard work and dedication to the new service this is their reward and they willbe more satisfied with their careers in your municipalityLastly the media plays a large part in communicating with the customers (thismay assist you in training the customer) and externalizing the benefits of the newservice (this may assist council in their new elections and make the tax payershappy with their financial support for pro-poor services) so it is best to keep themedia updated with your progress and to seek their support by them reporting thepositive improvements you have made in your service delivery
The Implement phase involves the following eight tasks
1 Build the implementation team2 Involve managers and staff 3 Plan the change program4 Document service standards and procedures5 Deploy procedures and train staff 6 Train customers and suppliers7 Recognize and reward success8 Update the media
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B u i ld t h e i m p l e m e n t a t i o n t e a m
Purpose
To build an implementation team that has the skills knowledge and capacity to carryout the implementation tasks according to the schedule
W h y b u i l d a n i m p l e m e n t a t i o n t e am
An implementation team will be required
1 Where an improved service covers a large territory or2 there are many tasks to be completed in a short period of time or3 the current CIB Project team does not have the capacity or skills to implement
the new or changed service
Team membership will depend on the implementation tasks and the skillsneeded to carry them out successfully
The team members need to be selected and approved and they needtraining and support to carry out their tasks correctly
With a good Implementation team the new service should be a success
Some Implementation tasks that may run concurrently are
Amendments to computer programsEducating the community on the service changeTraining service delivery staffPrinting service brochures forms documentsInstalling new utilities and services such as power water gas sewageDocumenting new proceduresMaking changes or upgrades to infrastructure such as counters yards depotsbuildings schools gates meters offices reception areas doors etc
In addition to the above list these Implementation tasks may also behappening concurrently in different and disbursed locations
Therefore it is likely that you will need an Implementation team tosupervise and manage all of these tasks
W h o d o e s t h i s t a s k
CIB Project team members do this in collaboration with the managers of theprospective Implementation team members
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Agree the Implementation strategy3 Select the team members4 Brief the team on the Implementation5 Consider the teamrsquos requests6 Provide team members with individual plans and documents7 Monitor team progress and support the Implementation
I n vo l ve m a n a g e rs a n d s t a f f
I m p l e m e n t gt
Purpose
To raise the awareness and knowledge of all affected managers and staff so they willsupport the Implementation
Why i nv o l v e m anagers and s ta f f
When people understand why a new service is being implemented and howit directly affects them they will be more comfortable with theImplementation process and will not resist the change as much
W h o d o e s t h i s t a s k
CIB Project team members will do this task but in collaboration with thesenior managers of the service or section
It is important that the senior management team be seen to support the
changes If the change is significant a senior management meeting chairedby the Mayor or Commissioner may be preferred
How to P roceed
1 Determine the service staff that needs to be briefed on the Implementation2 Prepare the briefing materials3 Organize venues questionnaires input forms presentation materials facilities
and presenters4 Promote the briefing event and issue invitations to staff5 Hold the briefing event and seek staff inputs6 Collate and consider all staff inputs7 Amend the Implementation plan if necessary
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Plan the change p rog ram
I m p l e m e n t gt
Purpose
To develop a detailed plan of tasks and their timing so the Implementation isthorough and concludes according to the overall schedule accepted by Council
W h y p l a n t h e c h a n g e p r o g r a m
In some cases the Implementation plan that has been prepared to-datehas been to satisfy the feasibility and affordability question Organizing anImplementation team will also require an Implementation strategy andsome planning information
However these plans may not be in sufficient detail that will provideadequate information to the team members so they can complete the taskand deliver the outputs according to the needs of the new service
Additional information will likely be needed and may include
Defining lower level tasks and specific outputsExample outputsSketches or plans of a changed facilityRough outline of a new form or documentRough flowchart of a new computer programPhotographs of a similar installation orA map showing the boundaries of the project
The level of detail should be equal to the degree of management andmonitoring that is necessary to minimize the risk of a task being faulty orlate and the degree of direction necessary to ensure the task is completedproperly
W h o d o e s t h i s t a s k
Where a new service is being implemented concurrently in many areasthe CIB Project team should plan a Change program
Where there is some latitude or decision making at the local level theplanning should be done by the Implementation team at the local level
How to P roceed
1 Determine whether or not a Change program needs to be defined at the locallevel or the central level
2 Assign responsibility to develop the Change program3 Develop the Change programs (detailed implementation plan)4 Verify that all Change programs are consistent with the overall Implementation
plan finish dates estimated resources and costs5 Approve the detailed Change programs6 Encode the Change programs with a Version control and or approval date and
the name of the approver
Document se rv i ce s tandard s andprocedures
I m p l e m e n t gt
Purpose
To document the service standards and operating procedures of the improved serviceso that service staff and customers have a consistent understanding of how the servicewill operate and what performance level is expected
Why doc um ent s er v i c e standards and p r oc edures
The documentation of Service standards will establish a consistentunderstanding between customers and service staff on exactly how theservice will operate and what performance standards are expected
The Service standards should clearly document
A description of the serviceWhere the service is obtained fromWhat time the service is available
How the customer accesses the serviceWhat inputs the customer needs to makePrice of the serviceThe performance of the service
Speed of deliveryQuality of the deliverablesLevel of customer satisfactionLevel of access
What to do in case the service fails or the customer wishes to lodge a complaintConfidentiality of the service informationDependence upon other providers or utilities that Council cannot be heldaccountable for should a disruption occur with their services (electricity watersupply etc)
The service procedure should be in sufficient detail that any Council staff member can deliver the service process by referring to the serviceprocedure The procedure should explain
What the input trigger point is to commence the procedureWhen should the procedure be commencedWhat specific actions are requiredWhat forms or computer programs to useWhat outputs are createdWhat approval levels are requiredWhere the outputs are deliveredWhat to do if an exception occurs andThe overall timing of the individual tasks
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W h o d o e s t h i s t a s k
For a small change to a process that is consistent across the whole of Council the CIB Project team can complete this task
Where the improved service is large and must be delivered in a consistentmanner across the whole of Council the service specification can bedrafted by the CIB Project team and then it should be approved by theCouncil
Where the new service and procedure is unique to an area then the localImplementation team should document the Service standards andprocedures in collaboration with the local service manager and their staff
How to P roceed
Define the service standards
1 Obtain and review your Councilrsquos standards for documenting Service standardsand operating procedures
2 If the above is not available then define how Service standards are to bedocumented and version controlled in your Council
3 Define the performance standards for the service in respect ofTimeliness
QualityCustomer service and satisfactionAccess
4 Define the other components of the Service standard5 Develop a publication and distribution strategy
Publication format and medium options areService brochureCouncil internet siteCouncil Service directoryService posterSign board etc
Distribution options areAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Publish and distribute the Service standards in the agreed format
Define the operating procedures
7 Obtain and review your Councilrsquos standards for documenting operatingprocedures
8 If the above is not available then define how procedures are to be documentedand version controlled in your Council
9 Process map the improved service (how it will operate)10 Agree the process map with the service manager11 Develop a publication and distribution strategy
Publication format and medium optionsProcedure manualLoose leaf paper pagesCardsIntranet siteElectronic document on a central server
Distribution options
All managers in the CityAll employees in the CityAll service staff involved in the procedureOn a request basisAnybody using the Intranet or Internet
12 Document the service procedure using the agreed format and medium13 Approve the new procedure and register it in the Procedure index (or version
control)
D e p lo y p ro ce d u re s a n d t r a i n s t a f f
I m p l e m e n t gt
Purpose
To provide information and direction to all service staff so they can deliver the improvedservice according to the improved design and achieve the expected serviceperformance targets
Why dep loy p roc edures and t r a i n s t a f f
Service staff will need very clear direction on what procedure is to befollowed in the delivery of an improved service
Service procedures are often written and forgotten held in a filing cabinetor in some managerrsquos office Very often the operating procedures are out of date not distributed to relevant staff have pages missing are out of dateand are not version controlled
In these circumstances it is little wonder that service staff inherit a processfrom their predecessor invent their own process evolve the process overtime to meet changing needs and eventually have a process that is uniquecomplex and inefficient
Operating procedures need to be
Quickly accessible to all staff delivering the serviceUp-to-date and complete and
Clear and understandable to the service operator
Operating procedures can be distributed to relevant staff using
Paper based manuals with version control and serial number controlIndividual pages that can be inserted into a book or manualIndividual ldquocardsrdquo that can be filed in a ldquocard boxrdquo for quick accessIntranet site using an electronic index or find function to each pageAn electronic ldquomanualrdquo located on a local area network incorporating an electronicindex or find feature (eg MS Word document with a table of contents)
In addition to deploying the operating procedures to all relevant staff it isimportant that staff are trained in the new procedure and have theopportunity to practice the procedure experiment with exception conditionsrole play a difficult customer or transaction and contribute to the furtherrefinement of the procedure
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Training on the procedure can be delivered face to face using a videotraining ldquotaperdquo using a workshop with service staff or a formal class roomenvironment
Training can be scheduled
Whenever the process changesOn an regular cyclical basis covering both changes and existing proceduresFor new staff or staff re-assigned to a new position processOn a request basis orIn response to an unsatisfactory result from an internal audit program
At all times staff should feel confident that they are performing their workaccording to the designed process and within their level of authority
Should they feel unsure of any aspect of the process or authority theyshould have access to the operating procedures for personal referenceand to training and support should the procedure prove inadequate
W h o d o e s t h i s t a s k
The service manager responsible for the service staff should deploy theoperating procedures and train their staff because it is essential that theservice manager be in control of their service and take ownership of it
If however staff training is a significant step within the Implementationthe service manager should seek assistance from the Councilrsquos internaltraining resource or an external trainer the CIB Project team or theImplementation team whichever is the most appropriate
How to P roceed
1 Nominate the staff that requires training in the new procedure2 Decide who will deliver the training and when3 Decide upon the training medium and approach
Face to face trainingVideo showWorkshopTeachPractice
ExperimentRole playProgressive or all at once
4 Develop the training materialsOperating proceduresCase studiesRole playsPractice transactions etc
5 Publish all the required material for distribution to the staff6 Organize a training venue facilities and computer access if required7 Deliver the training8 Seek staff feed back on operational difficulties or training deficiencies9 Re-dress operational difficulties or breach in the procedure
10 Update staff records to reflect their training and new skills
Tra in cus tom ers and supp l i e rs
I m p l e m e n t gt
Purpose
To raise the understanding of customers and suppliers on how the improved service isto operate and what specific actions are required from them to ensure service
performance can be achieved as specified
Why t r a i n c ustom ers and s upp l i e r s
In all municipal services there are customers service staff and suppliers(both internal and external) and each of these groups of people will have aninfluence on how the service operates
Customers often provide inputs such as information documentsapplications and requests and should the Quality of any of these inputs bepoor then the service will not operate smoothly and performance will suffer
Likewise with suppliers if they supply poor Quality inputs such asconsumables computer services constructions and contracted services then
the service will not operate as planned and again performance will suffer
It is essential therefore that customers service staff and suppliers are ldquotrainedrdquo in how to work the service so that good performance is achieved
We have already addressed service staff training in the previous task sothis task will focus upon customers and suppliers
Often customers are not trained in how to use a service and they obtainthis knowledge through making mistakes and being corrected throughmany visits to achieve what should have been achieved within one visit andthe resubmission of documents to correct earlier mistakes
Initial weaknesses in the knowledge can be overcome in time with serviceexperience but this does not resolve the inefficiencies that are created by
the first time customer or the infrequent customer
You can see how well the airlines train us as customers to ensure we checkinto the airport one hour before departure have our ticket and passport withus and only bring a limited amount of baggage All of this information issent to every passenger no matter how frequently they fly Imagine theairport chaos is passengers arrived late did not have their ticket or passportavailable and brought too much baggage
Similarly with a municipal service customers need to have knowledge of
Where to access a municipal serviceWhat actions the customer needs to take to access the serviceWhat information needs to be suppliedWhat lead time is required to access the service andHow much the service will cost
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Much of this information will be contained in the Service charterstandards but often this information is not provided to the customerunless it is requested or after commencement of the service
Customer training is necessary for the customer to make efficient quickand painless access to the service
Customers do not need training in all of the detail of the service but theydo need to be aware of the essential issues or be able to find out about
the essential issues prior to accessing the service for the first time
Training can be delivered through a number of mediums such as
1 Internet access to the municipal web site that provides basic instructions2 Service directory books published and provided to every household3 A public reception counter located in strategic locations where customers often
frequent (eg shopping centers business districts etc)4 A telephone hot line that will provide basic verbal advice5 ldquoAdvertisementsrdquo in news papers and other printed medium6 ldquoAdvertisementsrdquo on television or radio7 A service brochure that can be mailed to the customer upon request or attached
to another document that has some association with the changed service
Medium examples are
1 How to lodge a building application and downloadable application forms allavailable from the City Internet site
2 A service directory setting out the service description contact telephonenumbers and basic instructions on how to access the service
3 A ldquoCity Shoprdquo located inside a shopping mall that looks like a retail shop andprovides basic information about Council services
4 A telephone hot line number such as 7777777 that connects the customer tothe Seven Seas Municipal Council Help desk
5 One page advertisements that illustrate the new one-way street map to assistdrives to navigate around the city on the new one-way street design
6 One minute advertisement on television that illustrates how a responsible drivershould obey parking limitations in the City business district and what fines willbe incurred should they over stay the time limit and
7 A service flyer brochure that explains how to use a ldquoLoading zonerdquo in the centralbusiness district that is mailed to the vehicle owner with the vehicle registrationrenewal advice
W h o
The Service manager in collaboration with the Municipal Public InformationOfficer should complete this task
This task may also be assigned to an external professional advertisingagency that has dealt with publicity for other government services
How
1 Define the customer and supplier categories that require training2 Define the training needs or the change in customer supplier behavior that is
required3 Determine the best training medium to be used to reach these customers and to
achieve knowledge retention
4 Negotiate with participating parties such as TV stations other agencies for theirsupport
5 Agree upon a training schedule6 Develop the training materials that meet the needs and fit with the chosen medium
and participating agencies7 Deliver the training as scheduled8 Measure the learning and behavior change9 Assess the learning and behavior change and schedule further training as required
Recogn ize and rew ard success
I m p l e m e n t gt
Purpose
To Recognize and reward service staff the Implementation team customers andsuppliers for their contribution to the successful implementation of the improvedservice
Why rec ogn i z e and r ew ard s uc c es s
Everyone enjoys and appreciates recognition and reward for theircontribution to a successful project or improved service
By recognizing peoplersquos contribution they will be more satisfied with theirinvolvement and will support your municipality in the future with furtherservice improvements
Recognition is not costly and can take many forms such as
Letter of thanks addressed to the individual and signed by a senior officer (egMayor or Commissioner)Public ceremony where individuals are presented and issued a certificate of appreciation (special event or at the Council meeting)Newspaper advertisement or public posters naming individuals or groups (includingthe customers and suppliers) that have contributed to the project and thankingthem for their contributionsTV broadcast of a site visit by the Mayor where the Mayor publicly describes theimproved service and names the groups of staff that have contributedPoster showing team members displayed in the municipal reception hall andMeet with the Mayor Councilors or Commissioner and describe the team membersrsquo experiences and achievements with the project
Rewards in the form of bene f i t s may be also considered but in manycultures this is not used The benefits may include
Once off financial bonusAdditional holiday entitlementsAdditional education days andor cost subsidy entitlementsBenchmarking visit to a neighboring city or countryElevation in rank or status with a commensurate salary increaseIssue a gift certificate that offers admittance to a relevant event or purchasingpower at a retailer of related equipment or consumablesIssue a physical gift such as a pen office equipment office computer referencebook or relevant equipmentRenewal of an office vehicle or upgrading of an office vehicle andExtended usage of an office vehicle
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W h o d o e s t h i s t a s k
The CIB Steering Committee should decide upon the reward andrecognition events and benefits
The CIB Project leader may be asked for their input
This may also need to be done in collaboration with the Human ResourceDepartment within the municipality and or the senior politicians such as
the Mayor
How to P roceed
1 Decide upon the event or results that define the end of the Implementation2 Measure the degree of success the Implementation has achieved3 Define the people or groups that should be recognized for their contributions4 Decide upon specific individuals or staff groups that should be offered benefits5 Decide upon the method and timing of the recognition6 Decide upon the timing form and value of the benefits7 Conduct the recognition events8 Issue the benefits to individuals9 Seek independent views on the degree of satisfaction with the celebration events
and reward benefits and note any dissatisfaction for future reference
U p d at e t h e m e d i a
I m p l e m e n t gt
Purpose
To provide information and evidence to the media with the expectation the media willpositively report upon the achievements of the municipality in itrsquos serviceimprovements
W h y u p d a t e t h e m e d i a
Service improvements need political support to initiate them and approvetheir funding
That support will come from elected politicians that have a strong mandateto improve municipal services
That mandate will come from the electorate by them electing politiciansbased upon their performance That performance can only be known frompersonal experience and constructive reporting in the media
Therefore to sustain a continuous improvement process and develop thisinto a culture of the municipality the media must positively report all of the improvement achievements made by the city and give credit to thepoliticians staff and suppliers that have contributed to that improvement
With this reporting the electorate will develop confidence in their currentcouncilors and re-elect them based upon their positive performance Thecouncilors in turn will likely support on-going service improvements andpromote the CIB process amongst their peers
Reporting CIB achievements to the media is critical to the development asustainable CIB culture in your municipality
W h o
The Public Information Officer (or similar) will complete this task
It is likely that your senior managers or your Mayor will be interviewed andquoted in the media on specific improvement projects
The progressive collection of evidential material may be delegated to one of the Implementation team members as a specific task
How to P roceed
1 Maintain a record of all current and completed CIB projects2 For each CIB Implementation progressively build up evidential material on the
success and outcomes of CIB projects as they progress with their implementation
Customer interviews (Video and recorded)Supplier interviewsService staff interviewsPhotographs of changes (Video and still)Key Performance Measure trends (use independent data collection)Progress reports to the Steering Committee
3 Decide upon a media release strategy when how and who to4 Develop media release documents consistent with the media strategy5 Include customer interviews6 Include photographs Include KPI trend data7 Release the above information to the media8 Coordinate media interviews with senior managers and the Mayor or councilors as
requested9 Monitor media reports and validate their accuracy
10 Correct any inaccurate or misleading media reports11 Report to the Steering Committee (or Council) on the extent of media coverage in
respect of your CIB projects
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Susta in
The Sustain phase of a CI project is where all of the changes that havebeen successfully implemented during the Implementation phase are nowput firmly in place and the new service delivery becomes the normal way
I ssues conce rn ing sus ta in ing the changed
process
There are a number of issues to be considered
The original recommendations and the changes that were implemented may notin fact be ideal and through the imperfect design and decision process you mayhave made some assumptions about the service or the way in which thecustomer users the service that have now proved to be untrueIt is important therefore that you seek the opinions of your customers and staff on how they see the new service operating and whether or not there are anyflaws in the service or if with a small amount of additional effort the servicecould be improved yet furtherOften the management team and service staff will assume that with the deliveryof a ldquogoodrdquo service then the service objectives will be achieved for example if we deliver excellent education so that children and young adults will achieveemployment the assumption is therefore that with a good education you will geta job we will never know this unless we measure whether or not school leaversactually are employedWhen an imperfect service results and you can see weaknesses in the outputs of the outcome is not being achieved then this is the time to make the minorcorrections to make the service better as was your objective in the first placeOften the CI project team and the Implementation team will simply accept theminor failings of the changes and are reluctant to make that extra bit of effortto achieve the original goals ndash maybe they are tired and exhausted from all of the previous effort ndash donrsquot give up make those final adjustments and you will
end up with the results you long forAs the new service is delivered it is important that it receives appropriatefunding in the future so that the service standard does not deteriorate To dothis the budget assumptions regarding output costs volume of outputs deliveredforecast demand levels and demand dampening strategies all need to be inputto the budget considerationsYou owe it to the customer a clear indication of the service standards you arepromising to deliver including response times Quality customer satisfactionfee levels and access This promise can be expressed in a ldquoService charterrdquo or ldquoService descriptionrdquo and once issued you will be under an obligation to fulfillyour promiseTo ensure that the new service and its service processes are delivered into thefuture you should be monitoring the key performance indicators for this serviceto ensure that the standards are achieved but also you should look at theprocesses to ensure they are being complied with Most municipalities use anInternal Audit resource to verify these items and the Auditor reports to thecouncil with their findings and
Finally once you are happy that the service is normalized and is operating in asustainable manner it is time to celebrate your success
The sustain phase of a CI project involves the following six tasks
1 Accept feed back on new procedures2 Measure on going performance3 Adjust to counter poor performance4 Update budget assumptions5 Update the service standards6 Audit compliance
Gather feed back
Susta ingt
Purpose
To receive constructive feedback on the improved service or changed process fromcustomers suppliers and service staff so that any initial problems are resolved andexpected improvements are fully realized
W h y g a t h e r f e ed b a c k
A new process or service will have been developed based upon what webelieve is correct at the time of its design and development
This will include how we believe the customer will react to the new servicehow the suppliers will provide their inputs to the new service and how ourstaff will deliver the new service Our most important belief is that theimproved service will deliver the benefits that we expect
Many of these beliefs will eventuate and a better service will result howeversome of our beliefs and assumptions may not eventuate and we may needto correct the new service to fully realize its potential
It is important therefore that we seek feedback on the improved servicefrom our customers suppliers and service staff so we can be sure theimproved service is operating as planned and the benefits are being realized
W h o
The CIB Project team does this task
Conducting a customer or supplier survey and collecting the survey resultsmay be delegated to the Implementation team or to an external surveyprovider
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H o w to p r o c e ed
1 Decide what feedback should be collected and whenService difficultiesCustomer satisfactionSupplier satisfactionHazards or risksAccessResponsiveness
2 Decide upon the customer supplier staff groups to participate
3 Plan the feedback approachSurveyWorkshopFocus groupInterviewOpinion box
4 Prepare the survey instrument5 Test the questionnaire6 Conduct the surveys focus groups or workshops7 Collate and analyze the results8 Determine the changes necessary to further improve the new service
M e asu re o n -g o i n g p e r f o rm a n ce
Susta ingt
Purpose
To measure the ongoing performance of the improved service to ensure the inputsare being correctly supplied the outputs are being delivered as planned and thebenefits from the service are being realized as expected
W h y m e a su r e o n - g o i n g p e r f o r m a n ce
As part of the service improvement process your team will haveaddressed changes to inputs the service process itself and will have setstandards of performance for the outputs Hopefully the service outcomewill be improving as a result
Where critical inputs have been improved in respect of their timelinessquality cost or our satisfaction level it may be necessary to measurethese inputs to ensure they are received in an improved form accordingto the new service design
To manage the improved service inputs and ensure they are supplied tothe service according to our design the improved or critical inputs shouldbe measured in respect of the aspect that is expected to improve
This may be the inputsrsquo
QualityTimelinessCost orOur service staffsrsquo general satisfaction
Where the service process has been changed or extended this should resultin a change in output performance as well as (in the longer term) a changein service outcome
In many cases service output standards will have been set and it will beincumbent upon the service staff to achieve these service standards
Outputs should be measured in respect of the aspect that is expected toimprove This may include
QualityTimelinessCostCustomer satisfactionAccess andAffordability
Finally it will always be the case that as a result of any improvement theservice outcome should improve This is the final measure that should betracked
W h o d o e s t h i s t a s k
The measure definitions should be defined by the CIB Project team
The data collection and reporting should be an ongoing responsibility of theservice staff
The monitoring should be undertaken by both the service manager and theCIB Project team
How to P roceed
1 Decide upon which inputs outputs and outcomes are to be measured2 Decide upon which aspect of these should be measured3 Define the performance measure4 Collect the performance data
gt5 Process the data and produce the performance reports6 Monitor the results and identify any failings in expected performance
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A d j u s t t o co u n t e r p o o r p e r f o rm a n ce
Susta ingt
Purpose
To analyze the results from the customersupplier and service staff feedback and the
performance results and take correctiveaction to ensure the improved servicereaches its expected performance
W h y a d j u s t t o c o u n t e r p o o rper f o rmanc e
By taking the results from the customer supplier and service staff feedback and the performance measure results you may find that thechanged service is still not performing the way you expected In this casecorrective action will be required to reach the expected performance level
The likely issues that will result will vary according to your service and theimprovements implemented but some issues may include
Customers are still confused about the new service and are still unsure of theirrole and responsibilities in service access and useSuppliers cannot meet the higher standards of performance for the inputsService staff are still unsure of the exact process and request further assistanceMistakes are still happening and the Quality of the service output is still poorThe outputs are still delivered late and do not reach the timeliness standardsThe output unit cost of the service is still too high and the fall in unit cost hasnot resulted andThere has been no change in the service outcome even though the outputperformance has improved
W h o d o e s t h i s t a s k
The CIB Project team completes this task
Some collaboration will be necessary with the service staff and theImplementation team to conduct the root cause analysis
How to P roceed
1 Identify implementation problems that need corrective action2 Complete a root cause analysis of each issue3 Select a preferred solution for each root cause4 Develop an Implementation plan for the preferred solutions5 Cost the additional corrective actions6 Present the Implementation plan and its costs to the Steering Committee7 Adjust the overall Implementation budget with the above approval8 Implement the actions according to the Implementation plan
U p d at e b u d g e t a ssu m p t i o n s
Susta ingt
Purpose
To update the budget assumptions in relation to service access service standardsoutput unit costs and demand management strategies so that future budget allocations
will provide sufficient funds to sustain the improved service
W h y u p d a t e b u d g e t a s s u m p t i o n s
When a service is improved and particularly if the service has beenextended to reach more customers it is important that the basis of budgeting (budget assumptions) takes to account the changedcharacteristics of the new service so that adequate funds are provided inthe following years to sustain the new service
In particular if any of the following aspects have changed then the budgetwill definitely need revising
Additional customers have been added to the service eg wider access to waste
collection more houses connected to the water supply additional medical clinicsestablished additional public toilets built service has been promoted and demandhas risenService staff have been increased to provide a better serviceService standards have changed and there is wider scope in the service definitionEfficiencies have been obtained by improving the service process or by introducingcomputer technology and the output unit costs are lessCurrent customers are provided with greater access to the service by extendingoperating hours or extending the number of access points
W h o d o e s t h i s t a s k
The service manager normally completes this task with support from the Financesection within the municipality
How to P roceed
1 Define the service scope ndash what the service is how it operates any changes to theservice over the last year and what is actually delivered
2 Calculate the last yearrsquos average output unit net cost3 Forecast the new yearrsquos output unit quantity 4 Adjust the output unit price (fee) based upon Council policy and inflation5 Multiply the new unit fee with the new forecast volumes6 Adjust the old average output unit cost for inflation and additional scope7 Multiply the new output unit cost with the new output unit volumes8 Calculate the net cost based upon output units9 Prepare a line item budget for the new year
10 Reconcile the two budgets at the net cost level to ensure resources are available tomeet the new demand
11 Adjust the service scope (standards) or output volume to achieve reconciliationbetween the output based budget and the line item budget
12 If the output volumes are reduced (compared to the forecast) a demandmanagement strategy needs to be specified and included in the adjusted servicescope or standards
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Update se rv i ce stand ards
Susta ingt
Purpose
To update the Service standards (or the Customer charter) to reflect the service as i twill be provided in the New Year in respect of its description access feestimeliness quality process and grievance redress
Why upd ate s er v i c e s tandards
As the Continuous improvement program reaches its conclusion and theNew Yearrsquos budget is formulated for the improved service you will becommitting to provide the new service to a level or standard that will bedifferent to what was delivered in the past
Customers staff and suppliers should all have a clear understanding of thenew service standard so they do not have unreal expectations and theywork to meet the standard
Following the approval of the New Years budget or the normalization of the improved service the service standard should be updated andpublished for the community
The service standard document should include
1 A description setting out what the service is and its purpose2 The level of access who in the community can access this service where do
they access and when3 The price or fee to pay for the service (if applicable)4 The responsibility of the customer at the time of accessing the service ie what
does the customer need to do5 The responsibility of the service staff ie what do they do to meet the needs of
the customer6 How quickly the service is provided ie what the response time is7 How accurate the service will be ie whether or not any faults are likely or
imperfections are tolerated
8 The level of customer satisfaction that is expected9 Exceptions that may inhibit service delivery ie any items that the municipality
is dependent upon that are outside the control of the municipality and shouldthese events happen the service may be affected
10 Confidentiality of any customer information or data held by the municipality11 Grievance redress process ie should the customer be unhappy with the
service how they can lodge a complaint or request the problem be resolved and12 The outcome from this service ie why is the service offered to the community
in the first place
The definition of key performance measures will be consistent with thestatement of service level set out in the Service standard however targetvalues will not be within the Service standard but documented in theannual Budget and periodical management reporting
For example
I n the Serv ice standard we may say that ourStandard is that alltelephone enquiries will be answered with 30 seconds of the call beingmade
I n the Budge t ( o r Serv ice p lan ) we may say that ourTarget is 90 of all telephone enquiries will be answered within 30 seconds of the call beingmade
The Standard is t he idea l to a im f o r
The per fo rmance ta rge t i s the degree to wh ich tha t idea l shou ld bea t ta ined
W h o d o e s t h i s t a s k
The Service manager develops the Service standard (or Service charter)
The Public information officer should provide the ldquoCorporate standardrdquo including logos format medium etc to be applied to the final publicdocument
How to P roceed
1 Understand your councilrsquos standards for documenting Service standards2 Obtain the previous Service standard and review its contents3 Review the recent changes to the service4 Define the new Service standard
5 Develop a publication and distribution strategyPub l i ca t i on format and mediumService brochureCouncil internet siteCouncil Service directoryService postersign board etc
D is t r i bu te toAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Document the Service standards in the publication format7 Distribute the Service standard document
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Aud i t comp l i ance
Susta ingt
Purpose
To identify any processes that have become non-compliant with the standingprocedures and may result in inefficiencies unacceptable risks or lead to poor
performance
W h y a u d i t c o m p l i an c e
To sustain the improved process the manager will be collectingperformance data and monitoring the actual performance level
In addition to this it is normal practice to Audit the improved process toensure the service staff are still conducting the service according to thedocumented procedures
The reason for this is that some non-compliant processes will inevitablycreep in and may take some time to show up in the performance measureor may not be significant enough to have an impact upon performance
Other non-compliant processes may have been implemented in good faithand in fact do have a positive impact on performance and these shouldbe considered for adoption into the procedures
Just because a changed process step is non-compliant this does notnecessarily mean it should be abolished it may be good to keep andstandardize it
Your Internal Audit program may look over all processes over a period of time but when a process has been significantly changed as in a CIBProject it should be audited around one year from the Implementationperiod
You have a number of options to conduct the audit they are
Conduct your own audit program for the serviceSeek to have the service included in the Internal audit programSeek to have the service included in the External audit programHold a staff workshop and have the staff review the standing procedures andopenly discuss actual non-compliance processes andHave some independent person role-play the customer document the actualprocedure followed as seen by the customer then reconcile this with thestanding procedure
W h o d o e s t h i s t a s k
The service manager should request to have their service audited forcompliance
Assistance may be called upon from the Internal audit function or from theexternal auditor to physically undertake the audit
How to P roceed
1 Decide upon who will conduct the audit and approximately when2 The auditor plans the audit program in respect of
What service processes will be auditedTiming of the auditStaff notification methodStaff who will participateStanding procedures that will be the reference pointMethod of reviewing the current processMethod of documenting non-compliance andHow the results will be reported and discussed
3 3 Notify staff of the internal audit schedule4 Obtain the current standing procedures5 Review current processes and reconcile with the procedures6 Document non-compliant processes7 Prepare the Audit report8 Discuss the Audit results with management and staff9 Agree on a course of action to correct non-compliant processes
10 Agree on a schedule to follow up the planned corrective actions11 Review the actual corrective actions and confirm back to management these are
complete and effective
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Ins t i tu t iona l i ze
Following the Implementation of your pilot CI projects it is time for yourmunicipality to assess whether or not it wishes to pursue ContinuousImprovement and Benchmarking as a normal operating culture
If the decision is ldquoyesrdquo then the organization needs to establish the structure theinformation and the policy to make this happen
To ldquoInstitutionalizerdquo Continuous Improvement there are eleven tasks to complete
1 Plan for a full CI implementation2 Name the CI initiative
3 Link CI to rewards and recognition
4 Establish a CI BM library resource
5 Develop a service listing6 Identify pro-poor services as priorities7 Nominate CIB project8 Monitor CI project progress9 Overcome barriers
10 Create flexible decision making11 Build up internal CI capacity
If you are unfamiliar with the term ldquoInstitutional capacityrdquo or would like to understandmore about this subject go to An overview of what institutional capacity means
Pl a n f o r a f u l l CI B i m p l e m e n t a t i o n
I ns t i t u t iona l i zegt
Purpose
To establish a plan for the full implementation of Continuous Improvement andBenchmarking as the agreed techniques for achieving excellent customer satisfaction
on a sustainable basis
W h y p l a n f o r a f u l l CI B i m p l e m e n t a t i o n
To institutionalize CIB in a sustainable manner a number of facilities anditems need to be in place
These range from human capacity to systems facilities and require veryspecific implementation tasks to ensure their completeness andeffectiveness
Establishing a formal CIB implementation plan for the institutionalization of CIB will go a long way to making this happen and within a time frame thatis acceptable to your Council
There are seventeen tasks in this Phase some can be implementedconcurrently to shorten the implementation period
W h o d o e s t h i s t a s k
The CIB Steering committee will plan for the full implementation of CIB
H o w to p r o c e ed
1 Seek a formal resolution from your Council that your municipality will adopt CIB2 Advise all managers and staff that CIB is now a Council policy and all staff shall
comply with this policy3 Review all of the tasks within the Institutionalize phase as set out in this Toolkit
4 Develop a CIB Implementation plan5 Seek Council approval of the CIB Implementation plan6 Issue the CIB Implementation plan
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N a m e t h e CI B i n i t i at i ve
I ns t i t u t iona l i zegt
Purpose
To decide upon a unique name for the CIBinitiative so the initiative is easilyrecognizable and memorable and clearlycoveys the objective of council which is to
continuously improve its services to itscommunity and particularly the poor
W h y n a m e t h e C I B i n i t i a t i v e
For the CIB full implementation to succeed it needs to be elevated inimportance be recognizable and memorable with all service staff and beclearly supported by council the mayor and the senior management team
Choosing and promoting a unique program name should achieve the ldquorecognizable and memorablerdquo objectives The more unique and strikingthe choice the more memorable the program should be
The name needs to also convey the objectives of council being the
continuous improvement of municipal services
Examples from other cities include
PR ID E - an acronym used in Australia by one city meaning Promoting andRecognizing Individuals when Delivering ExcellenceSPRING - an acronym used in the Philippines meaning Simplifying PRocesses INGovernmentNI RANTARA - a name used in Bangalore India that means to continuouslyimproveSI P an acronym used in Papua New Guinea that means Service ImprovementProgramDO BETTER a name used in Australia to reflect the intentions of a business tocontinuously improve its performance
W h o d o e s t h i s t a s k
The CIB Steering committee should develop a choice of names but it islikely yoursquore council will approve the preferred name logo and theirapplication
How to P roceed
1 Agree a method to generate ideas for name choices logo colors and applicationCompetitionWorkshopBrainstormResearch
2 Conduct the agreed method and generate a list of names logos colors etc3 Critique the suggested names and vote on a preferred name4 Submit a preferred name and some alternatives to council for their approval
5 Seek councilrsquos formal endorsement for their choice of name6 Advise senior managers and staff of the name choice7 Have the Public information officer issue a press release that explains councilrsquos
policy on CIB and use of the chosen name
L in k CI B t o r e w a rd s a n d re co g n it i o n
I ns t i t u t iona l i zegt
Purpose
To develop and implement a reward and recognition system that will motivate servicemanagers and staff to seriously pursue Continuous Improvement (ldquoCIrdquo) in their service
W h y l i n k C I B t o r e w a r d s a n d r e c o g n it i o n
Continuous improvement may not be sustainable unless service staff ismotivated to pursue service efficiency and excellence Continuousimprovement programs require extra attention and effort and any changeprocess has risks of failure
There will be a natural reluctance to volunteer extra effort or to acceptadditional risks unless there are rewards and recognition to make thisworthwhile
There needs to be a policy and processes that reward managers and staff for their extra efforts and extra risk taking and their achievements inimproving their services
Recognition and reward options that may be considered include
Additional annual leave daysAdvancement promotionPublic recognitionFinancial bonusPaid educationPaid study leaveAdditional facilities or entitlements
Any reward and recognition process should be an integral part of thePersonal Performance Appraisal system
W h o d o e s t h i s t a s k
The Human Resources section should develop the rewards and recognitionpolicy and processes and have this endorsed by council
In some municipalities employee unions may need to be consulted and localawards or employee ldquocontractsrdquo may need to be modified to incorporate thispolicy
How to P roceed
1 Seek councilrsquos authorization to develop a proposal for an effective reward andrecognition policy and process
2 Develop the draft policy and a process concept for submission to council3 Seek union and staff representative bodies endorsement of the proposed policy
and process concepts4 Seek council endorsement of the proposed policy and process concept5 Advise all affected staff of the new policy and the process concepts6 Implement the new policy and develop the new processes7 Request Internal External Audit to report upon the correct use of the reward and
recognition policy and process and its effectiveness
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Estab l i sh a CI B l i b ra ry r esource
I ns t i t u t iona l i zegt
Purpose
To provide a supportive working environment and a source of knowledge to facilitatefuture CIB project teams so they perform to their maximum ability
Why es tab l i s h a C IB l i b ra r y r es ourc e
CIB project teams require support and facilities in the form of
Space to display the current status of all active CIB projectswith their planned and current status
Space to display CIB team members contact details andmethods of consulting with them on any CIB project relatedmatter
Space for the entire team to meet and discuss issues in theirproject
Space to display service flowcharts examples pictures andother materials generated from their project
Telephone and a private area from which they can telephonecustomers suppliers and staff to interview them on the projectservice
Computer equipment and access to the internet so they canresearch potential Benchmarking partners accessBenchmarking information prepare questionnaires processperformance information and prepare reports
Space to hold and display example information such asmunicipal plans and annual reports service charters service
offerings promotion material training materials CIBrecommendations CIB performance measures and best practiceperformance customer and supplier surveys and
Space and facilities to train CIB team members that have nothad the experience of participating in a CIB project
An example is the Cebu SPRING Room
W h o d o e s t h i s t a s k
The CIB Steering committee should authorize the establishment of the CIBLibrary resource center and the CIB Working group should carry out thenecessary tasks
The Facilitator will be able to provide expert assistance in respect of theCIB Library inventory and any IT equipment that is required
How to P roceed
1 Determine the needs of future CIB project teams2 Develop a concept plan for the CIB library resource3 Cost the CIB library concept plan4 Approve the concept plan and cost budget5 Implement the plan6 Promote the use of the CIB library to all CIB teams7 Monitor the CIB library utilization and the teamsrsquo satisfaction with the facility
Deve lop a se rv i ce l i s t i ng
I ns t i t u t iona l i zegt
Purpose
To prepare a listing of all municipal services and their current performance status sothat poor performing services can be identified prioritized and nominated for a CIBproject Generally a local government will deliver around 100 services and this numbershould provide adequate detail and focus for you to prioritize services for improvementAn example listing of services is provided
Why dev e lop a s er v i c e l is t i ng
Continuous improvement as a process needs to focus upon a group of actions or activities a product or a service
A service in the local government context is a group of activities thattogether satisfy a specific need of the community A service can be brokendown into sub-services so the CIB process can deal with specific issues andparts of the bigger service can be identified as priorities for improvement
For example ldquoWaterrdquo may be defined as a service but this can be brokendown into sub services such as
1 Water catchment2 Water storage3 Water treatment4 Water connection5 Water reticulation supply6 Water metering and billing7 Sewage billing8 Sewage collection9 Sewage treatment
10 Sewage disposal
Taking the above list of sub-services it may be the case in your citythat Water connect ion is not accessible to some parts of the communityand it may be this sub-service that needs to be improved In other citiesWater metering and billing may be a problem and in other cities Watercatchment may be an issue
It is best to collect service information at the top service level first then at
a later time collect information at the sub-service level
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Generally a local government will deliver around 100 services and thisnumber should provide adequate detail and focus for you to prioritizeservices for improvement
Information relating to a service that can be collected may include
1 Service name2 Description3 Sub-service break down4 Number of current customers or volume of output5 The number of potential customers currently denied access to the service6 The severity and frequency of incidents of poor quality of the service or
incidents of customers with related sickness or health problems7 The severity and frequency of incidents of poor timeliness of delivering the
outputs and in particular when the timeliness is so sever it equates to denial of service access
8 The number of potential customers denied access to the service because it isunaffordable for them and
9 The frequency and severity of customer complaints about the service
When you decide upon what information is to be collected please considerthe basis on which you will prioritize the services for improvement (seeIdentify pro-poor services as priorities) because the basis will requireinformation that is being collected at this point
W h o d o e s t h i s t a s k
The CIB Working group should undertake this task but it will requireparticipation and cooperation from all service managers
The service listing can also be developed by
The service managers independentlyA specific project team set up to do this taskThe facilitator orA consultant hired to do this task
How to P roceed
1 Agree on what defines a ldquoservicerdquo2 Agree upon the information that is to be recorded for each service and or sub-
service
3 Develop the data collection method and resourcesQuestionnaire to each Director managerStaff interviewManager workshopUse financial budget costs center as a base
4 Collect the service data5 Process the data into a spreadsheet or computer file6 Return the service listing to the responsible managers for validation7 Correct the service listing8 Implement a procedure to keep the service listing updated
I d e n t i f y p ro - p o o r se rv i ce s as p r i o r i t i e s
I ns t i t u t iona l i zegt
Purpose
To identify and prioritize pro-poor services for improvement using the CIB toolkit
Why i den t i f y p ro -p oor s er v i c es as p r i o r i t i es
A pro-poor service is a service that provides the minimum basic needs of acommunity in respect of
1 Water2 Waste collection3 Sewage and sanitation4 Electricity energy5 Education6 Medical and hospital7 Housing8 Communications9 Employment or sustenance
The m in imum bas ic ser v ice leve l p rov ides
1 Access by all members of the community that need it2 A Qua l i t y output (ie fault free) that is safe hygienic and does not risk the health
of the service user3 A Time ly output that does not inhibit service access4 Pricing that is a f fo rdab le and does not inhibit service access and5 Adequate customer sa t i s fac t i on
Should any of the above services have
1 Sections of the community denied access to the service2 Outputs that in some way may risk the health or well being of the customer3 Outputs that are not delivered in a timely manner and ultimately restrict access to
the service4 Prices that are unaffordable for some in the community and ultimately restricts
their access or5 Customers that are generally dissatisfied with the service
then that service should be identified as a priority for improvement
The grading of the service seriousness should be based upon
The number of potential customers currently denied access to the serviceThe severity and frequency of incidents of poor quality of the service or incidentsof customers with related sickness or health problemsThe severity and frequency of incidents of poor timeliness of delivering theoutputs and in particular when the timeliness is so sever it equates to denial of service accessThe number of potential customers denied access to the service because it isunaffordable for them andThe frequency and severity of customer complaints about the service
The grading should be evidenced by data that has been collected for eachservice (refer earlier task ldquoDevelop a service listingrdquo)
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W h o d o e s t h i s t a s k
The CIB Working group should complete this task however the finaldecision on whether or not a specific service should be improved using theCIB toolkit will remain with the CIB Steering committee (see Approve thisCIB project within the Organize phase)
How to P roceed
1 Obtain the Service listing prepared in the preceding task2 Agree upon the definition of a ldquopro-poor servicerdquo3 Identify pro-poor services that currently have inadequate performance4 Grade these services according to their seriousness
N o m i n a t e CI B p ro j e c t s
I ns t i t u t iona l i zegt
Purpose
To decide which service or components will be the subject of a CIB project and tostate the expectations for improvement from the project
W h y n o m i n a t e CI B p r o j e c t s
The CIB Service nomination is a formal process to clearly set out theexpectations of the Steering committee in respect of improvementsrequired for a particular service
The nomination information has four important elements
1 The service or service components that is to be improved2 The expectation for improvement or the objective3 The start and end dates and4 The CIB Project leader
The nominated service needs to be very specific Nominating the service
as ldquoPublic healthrdquo or ldquoEducationrdquo will not provide adequate informationwith which the project team can focus its attention A better specificationwill be ldquoEducating the community on public health issuesrdquo or ldquoFood vendorlicensingrdquo
The expectation for improvement should be specified in quantifiable termsif possible An example may be ldquoDecrease the number of reportable foodpoisoning incidents from food vendors by 20rdquo In this way we canobjectively measure the success or otherwise of the CIB project
The start and end dates for the project need to be set relative to thecapacity of the likely team members to commence and conclude theproject Seasonal demand other projects normal work capacity and publicholidays need to be considered
The project team leader should be nominated at this time because thereneeds to be one person that holds the accountability for progressing theproject The team leader has the responsibility for marshalling the team andcommencing the CIB project with the Organise phase
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but much of thework may be delegated to the CIB Working group
How to P roceed
1 Obtain the listing of pro-poor services identified as priorities for improvement2 Decide the objectives or the expectation for improvement3 Decide the approximate start and end date4 Decide the CIB Project team leader
5 Complete the CIB Service nomination form
M o n i t o r CI B p ro j e c t p ro g re ss
I ns t i t u t iona l i zegt
Purpose
To monitor the progress of all current CIB projects so that any delays difficulties orbarriers may be dealt with or instructions provided on how to maintain the projectrsquosschedule
W h y m o n i t o r CI B p r o j e c t p r o g r e ss
As each CIB project advances it is likely that some difficulties and delays willarise Many of these will be capably dealt with by the team leader butothers may need the support of the Steering committee
We refer to the most likely problems and issues as ldquoBarriersrdquo and these aredealt with in a separate page ldquoBarriers and how to overcome themrdquo
In the early years of a CIB pilot implementation there may only be ahandful of active projects at one time but as the initiative gathersmomentum and more projects are commenced it is conceivable that manyprojects will be active at once
In the Philippines a large regional city had approximately twenty CIBprojects running concurrently
When the number of active projects exceeds ten it is time to considerreviewing their status by exception
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Exception means that where a project is running according to its originalplan and the team leader has no issues or concerns then the SteeringCommittee does not look at that project in detail
On the other hand where a project is seriously late or has some issues ordifficulties that cannot be easily resolved or it seems the projectobjectives may not be achieved or the team leader is seeking assistancethen the Steering Committee should carefully review this project andprovide the necessary assistance
The approach should be that all projects team leaders provide a monthlystatus report these reports are summarized onto a summary list oneperson reviews this list and identifies those projects that requireCommittee review A set of ldquotraffic lightsrdquo is one method of flagging therequirement for review
W h o d o e s t h i s t a s k
The CIB Steering committee completes the monitoring using updatedproject status reports provided by each CIB project team leader
Each CIB project leader should provide a Project status report on amonthly basis (or more regularly if required)
Where the Steering committee monitors only the summary report byexception the facilitator or a member of the Working group will need tosummarize all of the projects and ldquoflagrdquo those requiring Steeringcommittee review
How to P roceed
1 Have ldquoReview project progressrdquo as a standing agenda item at the regular CIBSteering Committee meetings
2 Brief each CIB project manager on the requirement to provide a monthly projectprogress report
3 Receive and collate monthly CIB project progress reports
4 Summarize the projectsrsquo status on a Summary report
5 Review each project and flag those requiring SC attention
6 Review CIB projects by exception
7 Agree on the root cause of any project problems8 Decide upon a course of action9 Write up the minutes of the meeting and issue them to all members
10 Advise the CIB project leader of the required action
B ar r i e r s an d h o w t o o ve rco m e t h e m
I ns t i t u t iona l i zegt
Purpose
To identify Barriers to the successful implementation of your CIB initiative andimplement strategies to minimize them
W h y i d e n t if y B a r r i e r s a n d o v e r c om e t h e m
Based upon a survey held at a regional conference on improving municipalservices a work session discussed Barriers and how they may be overcome
The results of the work session showed the following Barriers to be the mostcommon and these would inhibit the implementation of improvements
Individual staff performance is not measuredStaff do not have a personal training program
Managers and staff are not remunerated according to their performanceBudget allocation and justification method is weakProvincial or Central Government hold the power of decision makingManagers are not rewarded or recognized for improving performancePeers do not adequately support managers when change programs falter
These are ldquofundamental barriersrdquo to change and need to be dealt with at thewhole of municipal organization level It is not effective to deal with theseat a service level or department level because this would raise inequalitybetween those staff involved and those not
The CIB toolkit can be applied to address your priority Barriers Theapproach should be to
1 Organ ize a team to look at the Barrier(s)2 Ana lyze the Barriers particularly in completing a staff (customer) survey
3 Benchmark how other municipalities have dealt with the same issue4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff and managers to
adapt
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but in collaborationwith internal departments responsible for Human resource managementStaff training Finance and the Council secretariat
How to P roceed
1 Identify local Barriers that will definitely inhibit the successful implementation of your CIB initiative (use the Assessment of Barriers to change tool )
2 Identify the priority Barriers (those you wish to minimize in the short term)3 Decide whether or not these priority Barriers can be dealt with collectively or
individually
4 Complete a CIB Project nomination(s) to deal with individual or collective priority
Barriers
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Flex ib i l i t y i n dec i s i on m ak ing
I ns t i t u t iona l i zegt
Purpose
To delegate responsibility and accountability to managers and staff so themunicipality can operate in a flexible and responsive manner to meet the needs of its
community
W h y p u r s u e f l e x i b il i t y i n d e ci s io n m a k i n g
During the course of assisting many local governments with ContinuousImprovement and Benchmarking it has become evident that manygovernments are constrained by the lack of documented policy andprocedures poor staff training and limited delegation of authority andaccountability
In many cases simple decisions are not taken by the staff officer dealingwith the issue because they are either unsure of the correct decision tomake or do not have the authority or are not prepared to take the risk of a decision
In the end the decision is moved up the hierarchy of management andinevitably ends up with the most senior manager who is overwhelmed bythe numerous requests being made
Decision making then stalls and the customer becomes dissatisfied
A better model for fast and flexible decision making is
Have the policies of the government clearly documented so allmanagers and staff know the major business rules of theirservice (these may be documented as service specificationsservice charters or government by-laws)
Have all business processes clearly documented so that all staff
know exactly how to deliver a service and in particular whatdecisions they must make in respect of exceptional events orcircumstances
Train all staff in the processes they personally deliver orconduct ensure they know exactly how the process shouldoperate and the manner or method of their decision making toaddress exceptional conditions
Delegate decision making to do so to the lowest level in theorganizational structure that is commensurate with good riskmanagement knowledge skills age intellectual capacity andmaturity
Provide authority to the staff to make their decisions based uponthe level of delegation determined above
Encourage staff to make decisions on their own without referralto their superior but assist them to do so during their earlyexperience and
Monitor staff decision making using performance metrics orinternal audit programs to ensure decisions are made within thepowers of delegation and decisions are made correctly
The objectives of this model are
Customer requests are dealt with in the minimum amount of time
Decisions are made by the staff member closest to the actual request ortransaction and who is most knowledgeable about the detail of thetransaction
Decisions are made correctly and
The municipality is not put at risk in respect of
FraudCorruptionLitigationFinancial loss orEmployee or customer accidents or injury
W h o d o e s t h i s t a s k
The Mayor Chief Commissioner or Chief Executive should undertake thistask
They may seek assistance from the CIB Working group or the HumanResources Branch of the organization
How to P roceed
1 Develop a model for flexible decision making2 Undertake an audit to determine the municipalityrsquos level of flexibilityresponsiveness delegation and accountability
3 Review the current legislation governing decision making powers and the degree of delegation that is possible
4 Develop a policy that requires flexible decision making underpinned withappropriate responsibility accountability and authority
5 Develop an implementation plan to deploy the above policy6 Implement the plan7 Repeat the audit to determine the improvement in the municipalityrsquos capacity for
flexibility and decision making
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Bu i l d up i n t e rna l CI B capac i t y
I ns t i t u t iona l i zegt
Purpose
To build internal capacity to conduct CIB projects quickly and effectively so that themunicipality can continuously improve its services efficiently and effectively
W h y b u i l d u p i n t e r n a l CI B c ap a ci t y
The capaci ty of an organization to Analyze a service identifyopportunities then implement those opportunities is often mistakenlyunderstood to be simply a set of analysis skills
In fact the capaci ty of an organization to improve includes
InformationSkills in analysis and innovationA culture of consultation and open communicationProject management skillsDocumented procedures and instructionsPublic information or public accountability andSupportive financial and performance monitoring systems
To ensure CIB projects are conducted in an efficient and effective mannernot only do the CIB teams need to have the technical skills to complete aCIB project but they must also operate within a supportive culture andstructure and have appropriate information methods and systemsavailable to them
Where the underlying capacity to change weakens or does not exist in thefirst place then corrective action or improvements need to be commencedso that CIB projects have a better chance of success
To deal with these capacity weaknesses you can apply the normal CIBtoolkit and address your priority weaknesses using a CIB project
The approach should be to
1 Organ ize a team to look at the Capacity weaknesses2 Ana lyze the weaknesses particularly in completing a customer survey3 Benchmark how other municipalities have dealt with the same weakness4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff managers
council and systems to adapt
The tool ldquoAssessment of current capacity to improverdquo is provided as anassessment framework or audit check list to facilitate your CIB Steeringcommittee to assess your capacity on a regular basis We suggestannually so that improvements or weaknesses can be monitored for theirchange
The above assessment tool can be altered to meet your own needs and isnot meant to be a prescriptive list
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task
H o w to p r o c e ed
1 Complete a regular assessment of the municipalityrsquos capacity to deliver CIB
projects (use the Assessment of Current Capacity to Improve tool)
2 Identify priority capacity gaps that need to be improved in the short term3 Decide whether or not each priority gap can be dealt with as a CIB project
4 Complete a CIB project nomination for those gaps that can be addressed as a CIB
project
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I m p l e m e n t
The Implementation phase of a CI project is where you put your recommendationsinto action The CI project team may carry out the implementation work but if theservice is a large service such as solid waste collection then a ldquoChange teamrdquo thatis made up of supervisors and staff from within the service unit may carry out theimplementation tasks
I s su e s w i t h t h e i m p l e m e n ta t i o n
People have a natural reluctance to change the way they are used to andto take on additional risks that a change may not work well that mightreflect on their own capabilities
There are a number of potential issues and difficulties that you shouldconsider before you commence the Implementation phase they are
There will be a natural reluctance to change so to counter this reluctance youneed to get the service staff involved very early in the discussions about how theimplementation will be planned and executedTo get service staff committed to the planned changes they will need theopportunity to put forward their own views on implementation difficulties and thepossible increase in their work load in the short term involve them in the earlydiscussions and acknowledge their concernsNo change program is implemented smoothly and without problems explain tothe service staff that we will encounter problems and failures but also that wehave the skills and the determination to overcome these short term issues and
we will succeed in improving our serviceImplementing a change program can be complex with many actions takingplace at once and many people involved Some actions may be dependant uponothers and some actions may be critical to the success of the program To keepall of these actions under control and to ensure each person understands theirrole and responsibilities an Implementation plan is essential The plan needs tospell out the tasks required the deliverables or outputs when they need to bedelivered and who is responsible for themImplementing change requires staff to be trained in the new process and to begiven adequate information so that they understand what they need to dodifferently A quick verbal instruction is definitely insufficient and staff should beprovided with written instructions diagrams thorough training a chance topractice their new procedures acknowledgement they are doing the new job wellor constructive criticism delivered in a positive manner Reprimands and opencriticism is definitely to be avoidedCustomers as well as service staff may need to be trained in the way they usethe service issues of paying a fee hygiene completing documentation correctly
and taking on some additional responsibilities may all play a part in the newservice
At the end of the implementation involved staff should be clearly recognized fortheir hard work and dedication to the new service this is their reward and they willbe more satisfied with their careers in your municipalityLastly the media plays a large part in communicating with the customers (thismay assist you in training the customer) and externalizing the benefits of the newservice (this may assist council in their new elections and make the tax payershappy with their financial support for pro-poor services) so it is best to keep themedia updated with your progress and to seek their support by them reporting thepositive improvements you have made in your service delivery
The Implement phase involves the following eight tasks
1 Build the implementation team2 Involve managers and staff 3 Plan the change program4 Document service standards and procedures5 Deploy procedures and train staff 6 Train customers and suppliers7 Recognize and reward success8 Update the media
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B u i ld t h e i m p l e m e n t a t i o n t e a m
Purpose
To build an implementation team that has the skills knowledge and capacity to carryout the implementation tasks according to the schedule
W h y b u i l d a n i m p l e m e n t a t i o n t e am
An implementation team will be required
1 Where an improved service covers a large territory or2 there are many tasks to be completed in a short period of time or3 the current CIB Project team does not have the capacity or skills to implement
the new or changed service
Team membership will depend on the implementation tasks and the skillsneeded to carry them out successfully
The team members need to be selected and approved and they needtraining and support to carry out their tasks correctly
With a good Implementation team the new service should be a success
Some Implementation tasks that may run concurrently are
Amendments to computer programsEducating the community on the service changeTraining service delivery staffPrinting service brochures forms documentsInstalling new utilities and services such as power water gas sewageDocumenting new proceduresMaking changes or upgrades to infrastructure such as counters yards depotsbuildings schools gates meters offices reception areas doors etc
In addition to the above list these Implementation tasks may also behappening concurrently in different and disbursed locations
Therefore it is likely that you will need an Implementation team tosupervise and manage all of these tasks
W h o d o e s t h i s t a s k
CIB Project team members do this in collaboration with the managers of theprospective Implementation team members
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Agree the Implementation strategy3 Select the team members4 Brief the team on the Implementation5 Consider the teamrsquos requests6 Provide team members with individual plans and documents7 Monitor team progress and support the Implementation
I n vo l ve m a n a g e rs a n d s t a f f
I m p l e m e n t gt
Purpose
To raise the awareness and knowledge of all affected managers and staff so they willsupport the Implementation
Why i nv o l v e m anagers and s ta f f
When people understand why a new service is being implemented and howit directly affects them they will be more comfortable with theImplementation process and will not resist the change as much
W h o d o e s t h i s t a s k
CIB Project team members will do this task but in collaboration with thesenior managers of the service or section
It is important that the senior management team be seen to support the
changes If the change is significant a senior management meeting chairedby the Mayor or Commissioner may be preferred
How to P roceed
1 Determine the service staff that needs to be briefed on the Implementation2 Prepare the briefing materials3 Organize venues questionnaires input forms presentation materials facilities
and presenters4 Promote the briefing event and issue invitations to staff5 Hold the briefing event and seek staff inputs6 Collate and consider all staff inputs7 Amend the Implementation plan if necessary
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Plan the change p rog ram
I m p l e m e n t gt
Purpose
To develop a detailed plan of tasks and their timing so the Implementation isthorough and concludes according to the overall schedule accepted by Council
W h y p l a n t h e c h a n g e p r o g r a m
In some cases the Implementation plan that has been prepared to-datehas been to satisfy the feasibility and affordability question Organizing anImplementation team will also require an Implementation strategy andsome planning information
However these plans may not be in sufficient detail that will provideadequate information to the team members so they can complete the taskand deliver the outputs according to the needs of the new service
Additional information will likely be needed and may include
Defining lower level tasks and specific outputsExample outputsSketches or plans of a changed facilityRough outline of a new form or documentRough flowchart of a new computer programPhotographs of a similar installation orA map showing the boundaries of the project
The level of detail should be equal to the degree of management andmonitoring that is necessary to minimize the risk of a task being faulty orlate and the degree of direction necessary to ensure the task is completedproperly
W h o d o e s t h i s t a s k
Where a new service is being implemented concurrently in many areasthe CIB Project team should plan a Change program
Where there is some latitude or decision making at the local level theplanning should be done by the Implementation team at the local level
How to P roceed
1 Determine whether or not a Change program needs to be defined at the locallevel or the central level
2 Assign responsibility to develop the Change program3 Develop the Change programs (detailed implementation plan)4 Verify that all Change programs are consistent with the overall Implementation
plan finish dates estimated resources and costs5 Approve the detailed Change programs6 Encode the Change programs with a Version control and or approval date and
the name of the approver
Document se rv i ce s tandard s andprocedures
I m p l e m e n t gt
Purpose
To document the service standards and operating procedures of the improved serviceso that service staff and customers have a consistent understanding of how the servicewill operate and what performance level is expected
Why doc um ent s er v i c e standards and p r oc edures
The documentation of Service standards will establish a consistentunderstanding between customers and service staff on exactly how theservice will operate and what performance standards are expected
The Service standards should clearly document
A description of the serviceWhere the service is obtained fromWhat time the service is available
How the customer accesses the serviceWhat inputs the customer needs to makePrice of the serviceThe performance of the service
Speed of deliveryQuality of the deliverablesLevel of customer satisfactionLevel of access
What to do in case the service fails or the customer wishes to lodge a complaintConfidentiality of the service informationDependence upon other providers or utilities that Council cannot be heldaccountable for should a disruption occur with their services (electricity watersupply etc)
The service procedure should be in sufficient detail that any Council staff member can deliver the service process by referring to the serviceprocedure The procedure should explain
What the input trigger point is to commence the procedureWhen should the procedure be commencedWhat specific actions are requiredWhat forms or computer programs to useWhat outputs are createdWhat approval levels are requiredWhere the outputs are deliveredWhat to do if an exception occurs andThe overall timing of the individual tasks
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W h o d o e s t h i s t a s k
For a small change to a process that is consistent across the whole of Council the CIB Project team can complete this task
Where the improved service is large and must be delivered in a consistentmanner across the whole of Council the service specification can bedrafted by the CIB Project team and then it should be approved by theCouncil
Where the new service and procedure is unique to an area then the localImplementation team should document the Service standards andprocedures in collaboration with the local service manager and their staff
How to P roceed
Define the service standards
1 Obtain and review your Councilrsquos standards for documenting Service standardsand operating procedures
2 If the above is not available then define how Service standards are to bedocumented and version controlled in your Council
3 Define the performance standards for the service in respect ofTimeliness
QualityCustomer service and satisfactionAccess
4 Define the other components of the Service standard5 Develop a publication and distribution strategy
Publication format and medium options areService brochureCouncil internet siteCouncil Service directoryService posterSign board etc
Distribution options areAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Publish and distribute the Service standards in the agreed format
Define the operating procedures
7 Obtain and review your Councilrsquos standards for documenting operatingprocedures
8 If the above is not available then define how procedures are to be documentedand version controlled in your Council
9 Process map the improved service (how it will operate)10 Agree the process map with the service manager11 Develop a publication and distribution strategy
Publication format and medium optionsProcedure manualLoose leaf paper pagesCardsIntranet siteElectronic document on a central server
Distribution options
All managers in the CityAll employees in the CityAll service staff involved in the procedureOn a request basisAnybody using the Intranet or Internet
12 Document the service procedure using the agreed format and medium13 Approve the new procedure and register it in the Procedure index (or version
control)
D e p lo y p ro ce d u re s a n d t r a i n s t a f f
I m p l e m e n t gt
Purpose
To provide information and direction to all service staff so they can deliver the improvedservice according to the improved design and achieve the expected serviceperformance targets
Why dep loy p roc edures and t r a i n s t a f f
Service staff will need very clear direction on what procedure is to befollowed in the delivery of an improved service
Service procedures are often written and forgotten held in a filing cabinetor in some managerrsquos office Very often the operating procedures are out of date not distributed to relevant staff have pages missing are out of dateand are not version controlled
In these circumstances it is little wonder that service staff inherit a processfrom their predecessor invent their own process evolve the process overtime to meet changing needs and eventually have a process that is uniquecomplex and inefficient
Operating procedures need to be
Quickly accessible to all staff delivering the serviceUp-to-date and complete and
Clear and understandable to the service operator
Operating procedures can be distributed to relevant staff using
Paper based manuals with version control and serial number controlIndividual pages that can be inserted into a book or manualIndividual ldquocardsrdquo that can be filed in a ldquocard boxrdquo for quick accessIntranet site using an electronic index or find function to each pageAn electronic ldquomanualrdquo located on a local area network incorporating an electronicindex or find feature (eg MS Word document with a table of contents)
In addition to deploying the operating procedures to all relevant staff it isimportant that staff are trained in the new procedure and have theopportunity to practice the procedure experiment with exception conditionsrole play a difficult customer or transaction and contribute to the furtherrefinement of the procedure
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Training on the procedure can be delivered face to face using a videotraining ldquotaperdquo using a workshop with service staff or a formal class roomenvironment
Training can be scheduled
Whenever the process changesOn an regular cyclical basis covering both changes and existing proceduresFor new staff or staff re-assigned to a new position processOn a request basis orIn response to an unsatisfactory result from an internal audit program
At all times staff should feel confident that they are performing their workaccording to the designed process and within their level of authority
Should they feel unsure of any aspect of the process or authority theyshould have access to the operating procedures for personal referenceand to training and support should the procedure prove inadequate
W h o d o e s t h i s t a s k
The service manager responsible for the service staff should deploy theoperating procedures and train their staff because it is essential that theservice manager be in control of their service and take ownership of it
If however staff training is a significant step within the Implementationthe service manager should seek assistance from the Councilrsquos internaltraining resource or an external trainer the CIB Project team or theImplementation team whichever is the most appropriate
How to P roceed
1 Nominate the staff that requires training in the new procedure2 Decide who will deliver the training and when3 Decide upon the training medium and approach
Face to face trainingVideo showWorkshopTeachPractice
ExperimentRole playProgressive or all at once
4 Develop the training materialsOperating proceduresCase studiesRole playsPractice transactions etc
5 Publish all the required material for distribution to the staff6 Organize a training venue facilities and computer access if required7 Deliver the training8 Seek staff feed back on operational difficulties or training deficiencies9 Re-dress operational difficulties or breach in the procedure
10 Update staff records to reflect their training and new skills
Tra in cus tom ers and supp l i e rs
I m p l e m e n t gt
Purpose
To raise the understanding of customers and suppliers on how the improved service isto operate and what specific actions are required from them to ensure service
performance can be achieved as specified
Why t r a i n c ustom ers and s upp l i e r s
In all municipal services there are customers service staff and suppliers(both internal and external) and each of these groups of people will have aninfluence on how the service operates
Customers often provide inputs such as information documentsapplications and requests and should the Quality of any of these inputs bepoor then the service will not operate smoothly and performance will suffer
Likewise with suppliers if they supply poor Quality inputs such asconsumables computer services constructions and contracted services then
the service will not operate as planned and again performance will suffer
It is essential therefore that customers service staff and suppliers are ldquotrainedrdquo in how to work the service so that good performance is achieved
We have already addressed service staff training in the previous task sothis task will focus upon customers and suppliers
Often customers are not trained in how to use a service and they obtainthis knowledge through making mistakes and being corrected throughmany visits to achieve what should have been achieved within one visit andthe resubmission of documents to correct earlier mistakes
Initial weaknesses in the knowledge can be overcome in time with serviceexperience but this does not resolve the inefficiencies that are created by
the first time customer or the infrequent customer
You can see how well the airlines train us as customers to ensure we checkinto the airport one hour before departure have our ticket and passport withus and only bring a limited amount of baggage All of this information issent to every passenger no matter how frequently they fly Imagine theairport chaos is passengers arrived late did not have their ticket or passportavailable and brought too much baggage
Similarly with a municipal service customers need to have knowledge of
Where to access a municipal serviceWhat actions the customer needs to take to access the serviceWhat information needs to be suppliedWhat lead time is required to access the service andHow much the service will cost
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Much of this information will be contained in the Service charterstandards but often this information is not provided to the customerunless it is requested or after commencement of the service
Customer training is necessary for the customer to make efficient quickand painless access to the service
Customers do not need training in all of the detail of the service but theydo need to be aware of the essential issues or be able to find out about
the essential issues prior to accessing the service for the first time
Training can be delivered through a number of mediums such as
1 Internet access to the municipal web site that provides basic instructions2 Service directory books published and provided to every household3 A public reception counter located in strategic locations where customers often
frequent (eg shopping centers business districts etc)4 A telephone hot line that will provide basic verbal advice5 ldquoAdvertisementsrdquo in news papers and other printed medium6 ldquoAdvertisementsrdquo on television or radio7 A service brochure that can be mailed to the customer upon request or attached
to another document that has some association with the changed service
Medium examples are
1 How to lodge a building application and downloadable application forms allavailable from the City Internet site
2 A service directory setting out the service description contact telephonenumbers and basic instructions on how to access the service
3 A ldquoCity Shoprdquo located inside a shopping mall that looks like a retail shop andprovides basic information about Council services
4 A telephone hot line number such as 7777777 that connects the customer tothe Seven Seas Municipal Council Help desk
5 One page advertisements that illustrate the new one-way street map to assistdrives to navigate around the city on the new one-way street design
6 One minute advertisement on television that illustrates how a responsible drivershould obey parking limitations in the City business district and what fines willbe incurred should they over stay the time limit and
7 A service flyer brochure that explains how to use a ldquoLoading zonerdquo in the centralbusiness district that is mailed to the vehicle owner with the vehicle registrationrenewal advice
W h o
The Service manager in collaboration with the Municipal Public InformationOfficer should complete this task
This task may also be assigned to an external professional advertisingagency that has dealt with publicity for other government services
How
1 Define the customer and supplier categories that require training2 Define the training needs or the change in customer supplier behavior that is
required3 Determine the best training medium to be used to reach these customers and to
achieve knowledge retention
4 Negotiate with participating parties such as TV stations other agencies for theirsupport
5 Agree upon a training schedule6 Develop the training materials that meet the needs and fit with the chosen medium
and participating agencies7 Deliver the training as scheduled8 Measure the learning and behavior change9 Assess the learning and behavior change and schedule further training as required
Recogn ize and rew ard success
I m p l e m e n t gt
Purpose
To Recognize and reward service staff the Implementation team customers andsuppliers for their contribution to the successful implementation of the improvedservice
Why rec ogn i z e and r ew ard s uc c es s
Everyone enjoys and appreciates recognition and reward for theircontribution to a successful project or improved service
By recognizing peoplersquos contribution they will be more satisfied with theirinvolvement and will support your municipality in the future with furtherservice improvements
Recognition is not costly and can take many forms such as
Letter of thanks addressed to the individual and signed by a senior officer (egMayor or Commissioner)Public ceremony where individuals are presented and issued a certificate of appreciation (special event or at the Council meeting)Newspaper advertisement or public posters naming individuals or groups (includingthe customers and suppliers) that have contributed to the project and thankingthem for their contributionsTV broadcast of a site visit by the Mayor where the Mayor publicly describes theimproved service and names the groups of staff that have contributedPoster showing team members displayed in the municipal reception hall andMeet with the Mayor Councilors or Commissioner and describe the team membersrsquo experiences and achievements with the project
Rewards in the form of bene f i t s may be also considered but in manycultures this is not used The benefits may include
Once off financial bonusAdditional holiday entitlementsAdditional education days andor cost subsidy entitlementsBenchmarking visit to a neighboring city or countryElevation in rank or status with a commensurate salary increaseIssue a gift certificate that offers admittance to a relevant event or purchasingpower at a retailer of related equipment or consumablesIssue a physical gift such as a pen office equipment office computer referencebook or relevant equipmentRenewal of an office vehicle or upgrading of an office vehicle andExtended usage of an office vehicle
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W h o d o e s t h i s t a s k
The CIB Steering Committee should decide upon the reward andrecognition events and benefits
The CIB Project leader may be asked for their input
This may also need to be done in collaboration with the Human ResourceDepartment within the municipality and or the senior politicians such as
the Mayor
How to P roceed
1 Decide upon the event or results that define the end of the Implementation2 Measure the degree of success the Implementation has achieved3 Define the people or groups that should be recognized for their contributions4 Decide upon specific individuals or staff groups that should be offered benefits5 Decide upon the method and timing of the recognition6 Decide upon the timing form and value of the benefits7 Conduct the recognition events8 Issue the benefits to individuals9 Seek independent views on the degree of satisfaction with the celebration events
and reward benefits and note any dissatisfaction for future reference
U p d at e t h e m e d i a
I m p l e m e n t gt
Purpose
To provide information and evidence to the media with the expectation the media willpositively report upon the achievements of the municipality in itrsquos serviceimprovements
W h y u p d a t e t h e m e d i a
Service improvements need political support to initiate them and approvetheir funding
That support will come from elected politicians that have a strong mandateto improve municipal services
That mandate will come from the electorate by them electing politiciansbased upon their performance That performance can only be known frompersonal experience and constructive reporting in the media
Therefore to sustain a continuous improvement process and develop thisinto a culture of the municipality the media must positively report all of the improvement achievements made by the city and give credit to thepoliticians staff and suppliers that have contributed to that improvement
With this reporting the electorate will develop confidence in their currentcouncilors and re-elect them based upon their positive performance Thecouncilors in turn will likely support on-going service improvements andpromote the CIB process amongst their peers
Reporting CIB achievements to the media is critical to the development asustainable CIB culture in your municipality
W h o
The Public Information Officer (or similar) will complete this task
It is likely that your senior managers or your Mayor will be interviewed andquoted in the media on specific improvement projects
The progressive collection of evidential material may be delegated to one of the Implementation team members as a specific task
How to P roceed
1 Maintain a record of all current and completed CIB projects2 For each CIB Implementation progressively build up evidential material on the
success and outcomes of CIB projects as they progress with their implementation
Customer interviews (Video and recorded)Supplier interviewsService staff interviewsPhotographs of changes (Video and still)Key Performance Measure trends (use independent data collection)Progress reports to the Steering Committee
3 Decide upon a media release strategy when how and who to4 Develop media release documents consistent with the media strategy5 Include customer interviews6 Include photographs Include KPI trend data7 Release the above information to the media8 Coordinate media interviews with senior managers and the Mayor or councilors as
requested9 Monitor media reports and validate their accuracy
10 Correct any inaccurate or misleading media reports11 Report to the Steering Committee (or Council) on the extent of media coverage in
respect of your CIB projects
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Susta in
The Sustain phase of a CI project is where all of the changes that havebeen successfully implemented during the Implementation phase are nowput firmly in place and the new service delivery becomes the normal way
I ssues conce rn ing sus ta in ing the changed
process
There are a number of issues to be considered
The original recommendations and the changes that were implemented may notin fact be ideal and through the imperfect design and decision process you mayhave made some assumptions about the service or the way in which thecustomer users the service that have now proved to be untrueIt is important therefore that you seek the opinions of your customers and staff on how they see the new service operating and whether or not there are anyflaws in the service or if with a small amount of additional effort the servicecould be improved yet furtherOften the management team and service staff will assume that with the deliveryof a ldquogoodrdquo service then the service objectives will be achieved for example if we deliver excellent education so that children and young adults will achieveemployment the assumption is therefore that with a good education you will geta job we will never know this unless we measure whether or not school leaversactually are employedWhen an imperfect service results and you can see weaknesses in the outputs of the outcome is not being achieved then this is the time to make the minorcorrections to make the service better as was your objective in the first placeOften the CI project team and the Implementation team will simply accept theminor failings of the changes and are reluctant to make that extra bit of effortto achieve the original goals ndash maybe they are tired and exhausted from all of the previous effort ndash donrsquot give up make those final adjustments and you will
end up with the results you long forAs the new service is delivered it is important that it receives appropriatefunding in the future so that the service standard does not deteriorate To dothis the budget assumptions regarding output costs volume of outputs deliveredforecast demand levels and demand dampening strategies all need to be inputto the budget considerationsYou owe it to the customer a clear indication of the service standards you arepromising to deliver including response times Quality customer satisfactionfee levels and access This promise can be expressed in a ldquoService charterrdquo or ldquoService descriptionrdquo and once issued you will be under an obligation to fulfillyour promiseTo ensure that the new service and its service processes are delivered into thefuture you should be monitoring the key performance indicators for this serviceto ensure that the standards are achieved but also you should look at theprocesses to ensure they are being complied with Most municipalities use anInternal Audit resource to verify these items and the Auditor reports to thecouncil with their findings and
Finally once you are happy that the service is normalized and is operating in asustainable manner it is time to celebrate your success
The sustain phase of a CI project involves the following six tasks
1 Accept feed back on new procedures2 Measure on going performance3 Adjust to counter poor performance4 Update budget assumptions5 Update the service standards6 Audit compliance
Gather feed back
Susta ingt
Purpose
To receive constructive feedback on the improved service or changed process fromcustomers suppliers and service staff so that any initial problems are resolved andexpected improvements are fully realized
W h y g a t h e r f e ed b a c k
A new process or service will have been developed based upon what webelieve is correct at the time of its design and development
This will include how we believe the customer will react to the new servicehow the suppliers will provide their inputs to the new service and how ourstaff will deliver the new service Our most important belief is that theimproved service will deliver the benefits that we expect
Many of these beliefs will eventuate and a better service will result howeversome of our beliefs and assumptions may not eventuate and we may needto correct the new service to fully realize its potential
It is important therefore that we seek feedback on the improved servicefrom our customers suppliers and service staff so we can be sure theimproved service is operating as planned and the benefits are being realized
W h o
The CIB Project team does this task
Conducting a customer or supplier survey and collecting the survey resultsmay be delegated to the Implementation team or to an external surveyprovider
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H o w to p r o c e ed
1 Decide what feedback should be collected and whenService difficultiesCustomer satisfactionSupplier satisfactionHazards or risksAccessResponsiveness
2 Decide upon the customer supplier staff groups to participate
3 Plan the feedback approachSurveyWorkshopFocus groupInterviewOpinion box
4 Prepare the survey instrument5 Test the questionnaire6 Conduct the surveys focus groups or workshops7 Collate and analyze the results8 Determine the changes necessary to further improve the new service
M e asu re o n -g o i n g p e r f o rm a n ce
Susta ingt
Purpose
To measure the ongoing performance of the improved service to ensure the inputsare being correctly supplied the outputs are being delivered as planned and thebenefits from the service are being realized as expected
W h y m e a su r e o n - g o i n g p e r f o r m a n ce
As part of the service improvement process your team will haveaddressed changes to inputs the service process itself and will have setstandards of performance for the outputs Hopefully the service outcomewill be improving as a result
Where critical inputs have been improved in respect of their timelinessquality cost or our satisfaction level it may be necessary to measurethese inputs to ensure they are received in an improved form accordingto the new service design
To manage the improved service inputs and ensure they are supplied tothe service according to our design the improved or critical inputs shouldbe measured in respect of the aspect that is expected to improve
This may be the inputsrsquo
QualityTimelinessCost orOur service staffsrsquo general satisfaction
Where the service process has been changed or extended this should resultin a change in output performance as well as (in the longer term) a changein service outcome
In many cases service output standards will have been set and it will beincumbent upon the service staff to achieve these service standards
Outputs should be measured in respect of the aspect that is expected toimprove This may include
QualityTimelinessCostCustomer satisfactionAccess andAffordability
Finally it will always be the case that as a result of any improvement theservice outcome should improve This is the final measure that should betracked
W h o d o e s t h i s t a s k
The measure definitions should be defined by the CIB Project team
The data collection and reporting should be an ongoing responsibility of theservice staff
The monitoring should be undertaken by both the service manager and theCIB Project team
How to P roceed
1 Decide upon which inputs outputs and outcomes are to be measured2 Decide upon which aspect of these should be measured3 Define the performance measure4 Collect the performance data
gt5 Process the data and produce the performance reports6 Monitor the results and identify any failings in expected performance
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A d j u s t t o co u n t e r p o o r p e r f o rm a n ce
Susta ingt
Purpose
To analyze the results from the customersupplier and service staff feedback and the
performance results and take correctiveaction to ensure the improved servicereaches its expected performance
W h y a d j u s t t o c o u n t e r p o o rper f o rmanc e
By taking the results from the customer supplier and service staff feedback and the performance measure results you may find that thechanged service is still not performing the way you expected In this casecorrective action will be required to reach the expected performance level
The likely issues that will result will vary according to your service and theimprovements implemented but some issues may include
Customers are still confused about the new service and are still unsure of theirrole and responsibilities in service access and useSuppliers cannot meet the higher standards of performance for the inputsService staff are still unsure of the exact process and request further assistanceMistakes are still happening and the Quality of the service output is still poorThe outputs are still delivered late and do not reach the timeliness standardsThe output unit cost of the service is still too high and the fall in unit cost hasnot resulted andThere has been no change in the service outcome even though the outputperformance has improved
W h o d o e s t h i s t a s k
The CIB Project team completes this task
Some collaboration will be necessary with the service staff and theImplementation team to conduct the root cause analysis
How to P roceed
1 Identify implementation problems that need corrective action2 Complete a root cause analysis of each issue3 Select a preferred solution for each root cause4 Develop an Implementation plan for the preferred solutions5 Cost the additional corrective actions6 Present the Implementation plan and its costs to the Steering Committee7 Adjust the overall Implementation budget with the above approval8 Implement the actions according to the Implementation plan
U p d at e b u d g e t a ssu m p t i o n s
Susta ingt
Purpose
To update the budget assumptions in relation to service access service standardsoutput unit costs and demand management strategies so that future budget allocations
will provide sufficient funds to sustain the improved service
W h y u p d a t e b u d g e t a s s u m p t i o n s
When a service is improved and particularly if the service has beenextended to reach more customers it is important that the basis of budgeting (budget assumptions) takes to account the changedcharacteristics of the new service so that adequate funds are provided inthe following years to sustain the new service
In particular if any of the following aspects have changed then the budgetwill definitely need revising
Additional customers have been added to the service eg wider access to waste
collection more houses connected to the water supply additional medical clinicsestablished additional public toilets built service has been promoted and demandhas risenService staff have been increased to provide a better serviceService standards have changed and there is wider scope in the service definitionEfficiencies have been obtained by improving the service process or by introducingcomputer technology and the output unit costs are lessCurrent customers are provided with greater access to the service by extendingoperating hours or extending the number of access points
W h o d o e s t h i s t a s k
The service manager normally completes this task with support from the Financesection within the municipality
How to P roceed
1 Define the service scope ndash what the service is how it operates any changes to theservice over the last year and what is actually delivered
2 Calculate the last yearrsquos average output unit net cost3 Forecast the new yearrsquos output unit quantity 4 Adjust the output unit price (fee) based upon Council policy and inflation5 Multiply the new unit fee with the new forecast volumes6 Adjust the old average output unit cost for inflation and additional scope7 Multiply the new output unit cost with the new output unit volumes8 Calculate the net cost based upon output units9 Prepare a line item budget for the new year
10 Reconcile the two budgets at the net cost level to ensure resources are available tomeet the new demand
11 Adjust the service scope (standards) or output volume to achieve reconciliationbetween the output based budget and the line item budget
12 If the output volumes are reduced (compared to the forecast) a demandmanagement strategy needs to be specified and included in the adjusted servicescope or standards
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Update se rv i ce stand ards
Susta ingt
Purpose
To update the Service standards (or the Customer charter) to reflect the service as i twill be provided in the New Year in respect of its description access feestimeliness quality process and grievance redress
Why upd ate s er v i c e s tandards
As the Continuous improvement program reaches its conclusion and theNew Yearrsquos budget is formulated for the improved service you will becommitting to provide the new service to a level or standard that will bedifferent to what was delivered in the past
Customers staff and suppliers should all have a clear understanding of thenew service standard so they do not have unreal expectations and theywork to meet the standard
Following the approval of the New Years budget or the normalization of the improved service the service standard should be updated andpublished for the community
The service standard document should include
1 A description setting out what the service is and its purpose2 The level of access who in the community can access this service where do
they access and when3 The price or fee to pay for the service (if applicable)4 The responsibility of the customer at the time of accessing the service ie what
does the customer need to do5 The responsibility of the service staff ie what do they do to meet the needs of
the customer6 How quickly the service is provided ie what the response time is7 How accurate the service will be ie whether or not any faults are likely or
imperfections are tolerated
8 The level of customer satisfaction that is expected9 Exceptions that may inhibit service delivery ie any items that the municipality
is dependent upon that are outside the control of the municipality and shouldthese events happen the service may be affected
10 Confidentiality of any customer information or data held by the municipality11 Grievance redress process ie should the customer be unhappy with the
service how they can lodge a complaint or request the problem be resolved and12 The outcome from this service ie why is the service offered to the community
in the first place
The definition of key performance measures will be consistent with thestatement of service level set out in the Service standard however targetvalues will not be within the Service standard but documented in theannual Budget and periodical management reporting
For example
I n the Serv ice standard we may say that ourStandard is that alltelephone enquiries will be answered with 30 seconds of the call beingmade
I n the Budge t ( o r Serv ice p lan ) we may say that ourTarget is 90 of all telephone enquiries will be answered within 30 seconds of the call beingmade
The Standard is t he idea l to a im f o r
The per fo rmance ta rge t i s the degree to wh ich tha t idea l shou ld bea t ta ined
W h o d o e s t h i s t a s k
The Service manager develops the Service standard (or Service charter)
The Public information officer should provide the ldquoCorporate standardrdquo including logos format medium etc to be applied to the final publicdocument
How to P roceed
1 Understand your councilrsquos standards for documenting Service standards2 Obtain the previous Service standard and review its contents3 Review the recent changes to the service4 Define the new Service standard
5 Develop a publication and distribution strategyPub l i ca t i on format and mediumService brochureCouncil internet siteCouncil Service directoryService postersign board etc
D is t r i bu te toAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Document the Service standards in the publication format7 Distribute the Service standard document
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Aud i t comp l i ance
Susta ingt
Purpose
To identify any processes that have become non-compliant with the standingprocedures and may result in inefficiencies unacceptable risks or lead to poor
performance
W h y a u d i t c o m p l i an c e
To sustain the improved process the manager will be collectingperformance data and monitoring the actual performance level
In addition to this it is normal practice to Audit the improved process toensure the service staff are still conducting the service according to thedocumented procedures
The reason for this is that some non-compliant processes will inevitablycreep in and may take some time to show up in the performance measureor may not be significant enough to have an impact upon performance
Other non-compliant processes may have been implemented in good faithand in fact do have a positive impact on performance and these shouldbe considered for adoption into the procedures
Just because a changed process step is non-compliant this does notnecessarily mean it should be abolished it may be good to keep andstandardize it
Your Internal Audit program may look over all processes over a period of time but when a process has been significantly changed as in a CIBProject it should be audited around one year from the Implementationperiod
You have a number of options to conduct the audit they are
Conduct your own audit program for the serviceSeek to have the service included in the Internal audit programSeek to have the service included in the External audit programHold a staff workshop and have the staff review the standing procedures andopenly discuss actual non-compliance processes andHave some independent person role-play the customer document the actualprocedure followed as seen by the customer then reconcile this with thestanding procedure
W h o d o e s t h i s t a s k
The service manager should request to have their service audited forcompliance
Assistance may be called upon from the Internal audit function or from theexternal auditor to physically undertake the audit
How to P roceed
1 Decide upon who will conduct the audit and approximately when2 The auditor plans the audit program in respect of
What service processes will be auditedTiming of the auditStaff notification methodStaff who will participateStanding procedures that will be the reference pointMethod of reviewing the current processMethod of documenting non-compliance andHow the results will be reported and discussed
3 3 Notify staff of the internal audit schedule4 Obtain the current standing procedures5 Review current processes and reconcile with the procedures6 Document non-compliant processes7 Prepare the Audit report8 Discuss the Audit results with management and staff9 Agree on a course of action to correct non-compliant processes
10 Agree on a schedule to follow up the planned corrective actions11 Review the actual corrective actions and confirm back to management these are
complete and effective
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Ins t i tu t iona l i ze
Following the Implementation of your pilot CI projects it is time for yourmunicipality to assess whether or not it wishes to pursue ContinuousImprovement and Benchmarking as a normal operating culture
If the decision is ldquoyesrdquo then the organization needs to establish the structure theinformation and the policy to make this happen
To ldquoInstitutionalizerdquo Continuous Improvement there are eleven tasks to complete
1 Plan for a full CI implementation2 Name the CI initiative
3 Link CI to rewards and recognition
4 Establish a CI BM library resource
5 Develop a service listing6 Identify pro-poor services as priorities7 Nominate CIB project8 Monitor CI project progress9 Overcome barriers
10 Create flexible decision making11 Build up internal CI capacity
If you are unfamiliar with the term ldquoInstitutional capacityrdquo or would like to understandmore about this subject go to An overview of what institutional capacity means
Pl a n f o r a f u l l CI B i m p l e m e n t a t i o n
I ns t i t u t iona l i zegt
Purpose
To establish a plan for the full implementation of Continuous Improvement andBenchmarking as the agreed techniques for achieving excellent customer satisfaction
on a sustainable basis
W h y p l a n f o r a f u l l CI B i m p l e m e n t a t i o n
To institutionalize CIB in a sustainable manner a number of facilities anditems need to be in place
These range from human capacity to systems facilities and require veryspecific implementation tasks to ensure their completeness andeffectiveness
Establishing a formal CIB implementation plan for the institutionalization of CIB will go a long way to making this happen and within a time frame thatis acceptable to your Council
There are seventeen tasks in this Phase some can be implementedconcurrently to shorten the implementation period
W h o d o e s t h i s t a s k
The CIB Steering committee will plan for the full implementation of CIB
H o w to p r o c e ed
1 Seek a formal resolution from your Council that your municipality will adopt CIB2 Advise all managers and staff that CIB is now a Council policy and all staff shall
comply with this policy3 Review all of the tasks within the Institutionalize phase as set out in this Toolkit
4 Develop a CIB Implementation plan5 Seek Council approval of the CIB Implementation plan6 Issue the CIB Implementation plan
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N a m e t h e CI B i n i t i at i ve
I ns t i t u t iona l i zegt
Purpose
To decide upon a unique name for the CIBinitiative so the initiative is easilyrecognizable and memorable and clearlycoveys the objective of council which is to
continuously improve its services to itscommunity and particularly the poor
W h y n a m e t h e C I B i n i t i a t i v e
For the CIB full implementation to succeed it needs to be elevated inimportance be recognizable and memorable with all service staff and beclearly supported by council the mayor and the senior management team
Choosing and promoting a unique program name should achieve the ldquorecognizable and memorablerdquo objectives The more unique and strikingthe choice the more memorable the program should be
The name needs to also convey the objectives of council being the
continuous improvement of municipal services
Examples from other cities include
PR ID E - an acronym used in Australia by one city meaning Promoting andRecognizing Individuals when Delivering ExcellenceSPRING - an acronym used in the Philippines meaning Simplifying PRocesses INGovernmentNI RANTARA - a name used in Bangalore India that means to continuouslyimproveSI P an acronym used in Papua New Guinea that means Service ImprovementProgramDO BETTER a name used in Australia to reflect the intentions of a business tocontinuously improve its performance
W h o d o e s t h i s t a s k
The CIB Steering committee should develop a choice of names but it islikely yoursquore council will approve the preferred name logo and theirapplication
How to P roceed
1 Agree a method to generate ideas for name choices logo colors and applicationCompetitionWorkshopBrainstormResearch
2 Conduct the agreed method and generate a list of names logos colors etc3 Critique the suggested names and vote on a preferred name4 Submit a preferred name and some alternatives to council for their approval
5 Seek councilrsquos formal endorsement for their choice of name6 Advise senior managers and staff of the name choice7 Have the Public information officer issue a press release that explains councilrsquos
policy on CIB and use of the chosen name
L in k CI B t o r e w a rd s a n d re co g n it i o n
I ns t i t u t iona l i zegt
Purpose
To develop and implement a reward and recognition system that will motivate servicemanagers and staff to seriously pursue Continuous Improvement (ldquoCIrdquo) in their service
W h y l i n k C I B t o r e w a r d s a n d r e c o g n it i o n
Continuous improvement may not be sustainable unless service staff ismotivated to pursue service efficiency and excellence Continuousimprovement programs require extra attention and effort and any changeprocess has risks of failure
There will be a natural reluctance to volunteer extra effort or to acceptadditional risks unless there are rewards and recognition to make thisworthwhile
There needs to be a policy and processes that reward managers and staff for their extra efforts and extra risk taking and their achievements inimproving their services
Recognition and reward options that may be considered include
Additional annual leave daysAdvancement promotionPublic recognitionFinancial bonusPaid educationPaid study leaveAdditional facilities or entitlements
Any reward and recognition process should be an integral part of thePersonal Performance Appraisal system
W h o d o e s t h i s t a s k
The Human Resources section should develop the rewards and recognitionpolicy and processes and have this endorsed by council
In some municipalities employee unions may need to be consulted and localawards or employee ldquocontractsrdquo may need to be modified to incorporate thispolicy
How to P roceed
1 Seek councilrsquos authorization to develop a proposal for an effective reward andrecognition policy and process
2 Develop the draft policy and a process concept for submission to council3 Seek union and staff representative bodies endorsement of the proposed policy
and process concepts4 Seek council endorsement of the proposed policy and process concept5 Advise all affected staff of the new policy and the process concepts6 Implement the new policy and develop the new processes7 Request Internal External Audit to report upon the correct use of the reward and
recognition policy and process and its effectiveness
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Estab l i sh a CI B l i b ra ry r esource
I ns t i t u t iona l i zegt
Purpose
To provide a supportive working environment and a source of knowledge to facilitatefuture CIB project teams so they perform to their maximum ability
Why es tab l i s h a C IB l i b ra r y r es ourc e
CIB project teams require support and facilities in the form of
Space to display the current status of all active CIB projectswith their planned and current status
Space to display CIB team members contact details andmethods of consulting with them on any CIB project relatedmatter
Space for the entire team to meet and discuss issues in theirproject
Space to display service flowcharts examples pictures andother materials generated from their project
Telephone and a private area from which they can telephonecustomers suppliers and staff to interview them on the projectservice
Computer equipment and access to the internet so they canresearch potential Benchmarking partners accessBenchmarking information prepare questionnaires processperformance information and prepare reports
Space to hold and display example information such asmunicipal plans and annual reports service charters service
offerings promotion material training materials CIBrecommendations CIB performance measures and best practiceperformance customer and supplier surveys and
Space and facilities to train CIB team members that have nothad the experience of participating in a CIB project
An example is the Cebu SPRING Room
W h o d o e s t h i s t a s k
The CIB Steering committee should authorize the establishment of the CIBLibrary resource center and the CIB Working group should carry out thenecessary tasks
The Facilitator will be able to provide expert assistance in respect of theCIB Library inventory and any IT equipment that is required
How to P roceed
1 Determine the needs of future CIB project teams2 Develop a concept plan for the CIB library resource3 Cost the CIB library concept plan4 Approve the concept plan and cost budget5 Implement the plan6 Promote the use of the CIB library to all CIB teams7 Monitor the CIB library utilization and the teamsrsquo satisfaction with the facility
Deve lop a se rv i ce l i s t i ng
I ns t i t u t iona l i zegt
Purpose
To prepare a listing of all municipal services and their current performance status sothat poor performing services can be identified prioritized and nominated for a CIBproject Generally a local government will deliver around 100 services and this numbershould provide adequate detail and focus for you to prioritize services for improvementAn example listing of services is provided
Why dev e lop a s er v i c e l is t i ng
Continuous improvement as a process needs to focus upon a group of actions or activities a product or a service
A service in the local government context is a group of activities thattogether satisfy a specific need of the community A service can be brokendown into sub-services so the CIB process can deal with specific issues andparts of the bigger service can be identified as priorities for improvement
For example ldquoWaterrdquo may be defined as a service but this can be brokendown into sub services such as
1 Water catchment2 Water storage3 Water treatment4 Water connection5 Water reticulation supply6 Water metering and billing7 Sewage billing8 Sewage collection9 Sewage treatment
10 Sewage disposal
Taking the above list of sub-services it may be the case in your citythat Water connect ion is not accessible to some parts of the communityand it may be this sub-service that needs to be improved In other citiesWater metering and billing may be a problem and in other cities Watercatchment may be an issue
It is best to collect service information at the top service level first then at
a later time collect information at the sub-service level
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Generally a local government will deliver around 100 services and thisnumber should provide adequate detail and focus for you to prioritizeservices for improvement
Information relating to a service that can be collected may include
1 Service name2 Description3 Sub-service break down4 Number of current customers or volume of output5 The number of potential customers currently denied access to the service6 The severity and frequency of incidents of poor quality of the service or
incidents of customers with related sickness or health problems7 The severity and frequency of incidents of poor timeliness of delivering the
outputs and in particular when the timeliness is so sever it equates to denial of service access
8 The number of potential customers denied access to the service because it isunaffordable for them and
9 The frequency and severity of customer complaints about the service
When you decide upon what information is to be collected please considerthe basis on which you will prioritize the services for improvement (seeIdentify pro-poor services as priorities) because the basis will requireinformation that is being collected at this point
W h o d o e s t h i s t a s k
The CIB Working group should undertake this task but it will requireparticipation and cooperation from all service managers
The service listing can also be developed by
The service managers independentlyA specific project team set up to do this taskThe facilitator orA consultant hired to do this task
How to P roceed
1 Agree on what defines a ldquoservicerdquo2 Agree upon the information that is to be recorded for each service and or sub-
service
3 Develop the data collection method and resourcesQuestionnaire to each Director managerStaff interviewManager workshopUse financial budget costs center as a base
4 Collect the service data5 Process the data into a spreadsheet or computer file6 Return the service listing to the responsible managers for validation7 Correct the service listing8 Implement a procedure to keep the service listing updated
I d e n t i f y p ro - p o o r se rv i ce s as p r i o r i t i e s
I ns t i t u t iona l i zegt
Purpose
To identify and prioritize pro-poor services for improvement using the CIB toolkit
Why i den t i f y p ro -p oor s er v i c es as p r i o r i t i es
A pro-poor service is a service that provides the minimum basic needs of acommunity in respect of
1 Water2 Waste collection3 Sewage and sanitation4 Electricity energy5 Education6 Medical and hospital7 Housing8 Communications9 Employment or sustenance
The m in imum bas ic ser v ice leve l p rov ides
1 Access by all members of the community that need it2 A Qua l i t y output (ie fault free) that is safe hygienic and does not risk the health
of the service user3 A Time ly output that does not inhibit service access4 Pricing that is a f fo rdab le and does not inhibit service access and5 Adequate customer sa t i s fac t i on
Should any of the above services have
1 Sections of the community denied access to the service2 Outputs that in some way may risk the health or well being of the customer3 Outputs that are not delivered in a timely manner and ultimately restrict access to
the service4 Prices that are unaffordable for some in the community and ultimately restricts
their access or5 Customers that are generally dissatisfied with the service
then that service should be identified as a priority for improvement
The grading of the service seriousness should be based upon
The number of potential customers currently denied access to the serviceThe severity and frequency of incidents of poor quality of the service or incidentsof customers with related sickness or health problemsThe severity and frequency of incidents of poor timeliness of delivering theoutputs and in particular when the timeliness is so sever it equates to denial of service accessThe number of potential customers denied access to the service because it isunaffordable for them andThe frequency and severity of customer complaints about the service
The grading should be evidenced by data that has been collected for eachservice (refer earlier task ldquoDevelop a service listingrdquo)
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W h o d o e s t h i s t a s k
The CIB Working group should complete this task however the finaldecision on whether or not a specific service should be improved using theCIB toolkit will remain with the CIB Steering committee (see Approve thisCIB project within the Organize phase)
How to P roceed
1 Obtain the Service listing prepared in the preceding task2 Agree upon the definition of a ldquopro-poor servicerdquo3 Identify pro-poor services that currently have inadequate performance4 Grade these services according to their seriousness
N o m i n a t e CI B p ro j e c t s
I ns t i t u t iona l i zegt
Purpose
To decide which service or components will be the subject of a CIB project and tostate the expectations for improvement from the project
W h y n o m i n a t e CI B p r o j e c t s
The CIB Service nomination is a formal process to clearly set out theexpectations of the Steering committee in respect of improvementsrequired for a particular service
The nomination information has four important elements
1 The service or service components that is to be improved2 The expectation for improvement or the objective3 The start and end dates and4 The CIB Project leader
The nominated service needs to be very specific Nominating the service
as ldquoPublic healthrdquo or ldquoEducationrdquo will not provide adequate informationwith which the project team can focus its attention A better specificationwill be ldquoEducating the community on public health issuesrdquo or ldquoFood vendorlicensingrdquo
The expectation for improvement should be specified in quantifiable termsif possible An example may be ldquoDecrease the number of reportable foodpoisoning incidents from food vendors by 20rdquo In this way we canobjectively measure the success or otherwise of the CIB project
The start and end dates for the project need to be set relative to thecapacity of the likely team members to commence and conclude theproject Seasonal demand other projects normal work capacity and publicholidays need to be considered
The project team leader should be nominated at this time because thereneeds to be one person that holds the accountability for progressing theproject The team leader has the responsibility for marshalling the team andcommencing the CIB project with the Organise phase
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but much of thework may be delegated to the CIB Working group
How to P roceed
1 Obtain the listing of pro-poor services identified as priorities for improvement2 Decide the objectives or the expectation for improvement3 Decide the approximate start and end date4 Decide the CIB Project team leader
5 Complete the CIB Service nomination form
M o n i t o r CI B p ro j e c t p ro g re ss
I ns t i t u t iona l i zegt
Purpose
To monitor the progress of all current CIB projects so that any delays difficulties orbarriers may be dealt with or instructions provided on how to maintain the projectrsquosschedule
W h y m o n i t o r CI B p r o j e c t p r o g r e ss
As each CIB project advances it is likely that some difficulties and delays willarise Many of these will be capably dealt with by the team leader butothers may need the support of the Steering committee
We refer to the most likely problems and issues as ldquoBarriersrdquo and these aredealt with in a separate page ldquoBarriers and how to overcome themrdquo
In the early years of a CIB pilot implementation there may only be ahandful of active projects at one time but as the initiative gathersmomentum and more projects are commenced it is conceivable that manyprojects will be active at once
In the Philippines a large regional city had approximately twenty CIBprojects running concurrently
When the number of active projects exceeds ten it is time to considerreviewing their status by exception
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Exception means that where a project is running according to its originalplan and the team leader has no issues or concerns then the SteeringCommittee does not look at that project in detail
On the other hand where a project is seriously late or has some issues ordifficulties that cannot be easily resolved or it seems the projectobjectives may not be achieved or the team leader is seeking assistancethen the Steering Committee should carefully review this project andprovide the necessary assistance
The approach should be that all projects team leaders provide a monthlystatus report these reports are summarized onto a summary list oneperson reviews this list and identifies those projects that requireCommittee review A set of ldquotraffic lightsrdquo is one method of flagging therequirement for review
W h o d o e s t h i s t a s k
The CIB Steering committee completes the monitoring using updatedproject status reports provided by each CIB project team leader
Each CIB project leader should provide a Project status report on amonthly basis (or more regularly if required)
Where the Steering committee monitors only the summary report byexception the facilitator or a member of the Working group will need tosummarize all of the projects and ldquoflagrdquo those requiring Steeringcommittee review
How to P roceed
1 Have ldquoReview project progressrdquo as a standing agenda item at the regular CIBSteering Committee meetings
2 Brief each CIB project manager on the requirement to provide a monthly projectprogress report
3 Receive and collate monthly CIB project progress reports
4 Summarize the projectsrsquo status on a Summary report
5 Review each project and flag those requiring SC attention
6 Review CIB projects by exception
7 Agree on the root cause of any project problems8 Decide upon a course of action9 Write up the minutes of the meeting and issue them to all members
10 Advise the CIB project leader of the required action
B ar r i e r s an d h o w t o o ve rco m e t h e m
I ns t i t u t iona l i zegt
Purpose
To identify Barriers to the successful implementation of your CIB initiative andimplement strategies to minimize them
W h y i d e n t if y B a r r i e r s a n d o v e r c om e t h e m
Based upon a survey held at a regional conference on improving municipalservices a work session discussed Barriers and how they may be overcome
The results of the work session showed the following Barriers to be the mostcommon and these would inhibit the implementation of improvements
Individual staff performance is not measuredStaff do not have a personal training program
Managers and staff are not remunerated according to their performanceBudget allocation and justification method is weakProvincial or Central Government hold the power of decision makingManagers are not rewarded or recognized for improving performancePeers do not adequately support managers when change programs falter
These are ldquofundamental barriersrdquo to change and need to be dealt with at thewhole of municipal organization level It is not effective to deal with theseat a service level or department level because this would raise inequalitybetween those staff involved and those not
The CIB toolkit can be applied to address your priority Barriers Theapproach should be to
1 Organ ize a team to look at the Barrier(s)2 Ana lyze the Barriers particularly in completing a staff (customer) survey
3 Benchmark how other municipalities have dealt with the same issue4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff and managers to
adapt
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but in collaborationwith internal departments responsible for Human resource managementStaff training Finance and the Council secretariat
How to P roceed
1 Identify local Barriers that will definitely inhibit the successful implementation of your CIB initiative (use the Assessment of Barriers to change tool )
2 Identify the priority Barriers (those you wish to minimize in the short term)3 Decide whether or not these priority Barriers can be dealt with collectively or
individually
4 Complete a CIB Project nomination(s) to deal with individual or collective priority
Barriers
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Flex ib i l i t y i n dec i s i on m ak ing
I ns t i t u t iona l i zegt
Purpose
To delegate responsibility and accountability to managers and staff so themunicipality can operate in a flexible and responsive manner to meet the needs of its
community
W h y p u r s u e f l e x i b il i t y i n d e ci s io n m a k i n g
During the course of assisting many local governments with ContinuousImprovement and Benchmarking it has become evident that manygovernments are constrained by the lack of documented policy andprocedures poor staff training and limited delegation of authority andaccountability
In many cases simple decisions are not taken by the staff officer dealingwith the issue because they are either unsure of the correct decision tomake or do not have the authority or are not prepared to take the risk of a decision
In the end the decision is moved up the hierarchy of management andinevitably ends up with the most senior manager who is overwhelmed bythe numerous requests being made
Decision making then stalls and the customer becomes dissatisfied
A better model for fast and flexible decision making is
Have the policies of the government clearly documented so allmanagers and staff know the major business rules of theirservice (these may be documented as service specificationsservice charters or government by-laws)
Have all business processes clearly documented so that all staff
know exactly how to deliver a service and in particular whatdecisions they must make in respect of exceptional events orcircumstances
Train all staff in the processes they personally deliver orconduct ensure they know exactly how the process shouldoperate and the manner or method of their decision making toaddress exceptional conditions
Delegate decision making to do so to the lowest level in theorganizational structure that is commensurate with good riskmanagement knowledge skills age intellectual capacity andmaturity
Provide authority to the staff to make their decisions based uponthe level of delegation determined above
Encourage staff to make decisions on their own without referralto their superior but assist them to do so during their earlyexperience and
Monitor staff decision making using performance metrics orinternal audit programs to ensure decisions are made within thepowers of delegation and decisions are made correctly
The objectives of this model are
Customer requests are dealt with in the minimum amount of time
Decisions are made by the staff member closest to the actual request ortransaction and who is most knowledgeable about the detail of thetransaction
Decisions are made correctly and
The municipality is not put at risk in respect of
FraudCorruptionLitigationFinancial loss orEmployee or customer accidents or injury
W h o d o e s t h i s t a s k
The Mayor Chief Commissioner or Chief Executive should undertake thistask
They may seek assistance from the CIB Working group or the HumanResources Branch of the organization
How to P roceed
1 Develop a model for flexible decision making2 Undertake an audit to determine the municipalityrsquos level of flexibilityresponsiveness delegation and accountability
3 Review the current legislation governing decision making powers and the degree of delegation that is possible
4 Develop a policy that requires flexible decision making underpinned withappropriate responsibility accountability and authority
5 Develop an implementation plan to deploy the above policy6 Implement the plan7 Repeat the audit to determine the improvement in the municipalityrsquos capacity for
flexibility and decision making
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Bu i l d up i n t e rna l CI B capac i t y
I ns t i t u t iona l i zegt
Purpose
To build internal capacity to conduct CIB projects quickly and effectively so that themunicipality can continuously improve its services efficiently and effectively
W h y b u i l d u p i n t e r n a l CI B c ap a ci t y
The capaci ty of an organization to Analyze a service identifyopportunities then implement those opportunities is often mistakenlyunderstood to be simply a set of analysis skills
In fact the capaci ty of an organization to improve includes
InformationSkills in analysis and innovationA culture of consultation and open communicationProject management skillsDocumented procedures and instructionsPublic information or public accountability andSupportive financial and performance monitoring systems
To ensure CIB projects are conducted in an efficient and effective mannernot only do the CIB teams need to have the technical skills to complete aCIB project but they must also operate within a supportive culture andstructure and have appropriate information methods and systemsavailable to them
Where the underlying capacity to change weakens or does not exist in thefirst place then corrective action or improvements need to be commencedso that CIB projects have a better chance of success
To deal with these capacity weaknesses you can apply the normal CIBtoolkit and address your priority weaknesses using a CIB project
The approach should be to
1 Organ ize a team to look at the Capacity weaknesses2 Ana lyze the weaknesses particularly in completing a customer survey3 Benchmark how other municipalities have dealt with the same weakness4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff managers
council and systems to adapt
The tool ldquoAssessment of current capacity to improverdquo is provided as anassessment framework or audit check list to facilitate your CIB Steeringcommittee to assess your capacity on a regular basis We suggestannually so that improvements or weaknesses can be monitored for theirchange
The above assessment tool can be altered to meet your own needs and isnot meant to be a prescriptive list
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task
H o w to p r o c e ed
1 Complete a regular assessment of the municipalityrsquos capacity to deliver CIB
projects (use the Assessment of Current Capacity to Improve tool)
2 Identify priority capacity gaps that need to be improved in the short term3 Decide whether or not each priority gap can be dealt with as a CIB project
4 Complete a CIB project nomination for those gaps that can be addressed as a CIB
project
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B u i ld t h e i m p l e m e n t a t i o n t e a m
Purpose
To build an implementation team that has the skills knowledge and capacity to carryout the implementation tasks according to the schedule
W h y b u i l d a n i m p l e m e n t a t i o n t e am
An implementation team will be required
1 Where an improved service covers a large territory or2 there are many tasks to be completed in a short period of time or3 the current CIB Project team does not have the capacity or skills to implement
the new or changed service
Team membership will depend on the implementation tasks and the skillsneeded to carry them out successfully
The team members need to be selected and approved and they needtraining and support to carry out their tasks correctly
With a good Implementation team the new service should be a success
Some Implementation tasks that may run concurrently are
Amendments to computer programsEducating the community on the service changeTraining service delivery staffPrinting service brochures forms documentsInstalling new utilities and services such as power water gas sewageDocumenting new proceduresMaking changes or upgrades to infrastructure such as counters yards depotsbuildings schools gates meters offices reception areas doors etc
In addition to the above list these Implementation tasks may also behappening concurrently in different and disbursed locations
Therefore it is likely that you will need an Implementation team tosupervise and manage all of these tasks
W h o d o e s t h i s t a s k
CIB Project team members do this in collaboration with the managers of theprospective Implementation team members
How to P roceed
1 Complete the Training read the guide slideshow and assessment
2 Agree the Implementation strategy3 Select the team members4 Brief the team on the Implementation5 Consider the teamrsquos requests6 Provide team members with individual plans and documents7 Monitor team progress and support the Implementation
I n vo l ve m a n a g e rs a n d s t a f f
I m p l e m e n t gt
Purpose
To raise the awareness and knowledge of all affected managers and staff so they willsupport the Implementation
Why i nv o l v e m anagers and s ta f f
When people understand why a new service is being implemented and howit directly affects them they will be more comfortable with theImplementation process and will not resist the change as much
W h o d o e s t h i s t a s k
CIB Project team members will do this task but in collaboration with thesenior managers of the service or section
It is important that the senior management team be seen to support the
changes If the change is significant a senior management meeting chairedby the Mayor or Commissioner may be preferred
How to P roceed
1 Determine the service staff that needs to be briefed on the Implementation2 Prepare the briefing materials3 Organize venues questionnaires input forms presentation materials facilities
and presenters4 Promote the briefing event and issue invitations to staff5 Hold the briefing event and seek staff inputs6 Collate and consider all staff inputs7 Amend the Implementation plan if necessary
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Plan the change p rog ram
I m p l e m e n t gt
Purpose
To develop a detailed plan of tasks and their timing so the Implementation isthorough and concludes according to the overall schedule accepted by Council
W h y p l a n t h e c h a n g e p r o g r a m
In some cases the Implementation plan that has been prepared to-datehas been to satisfy the feasibility and affordability question Organizing anImplementation team will also require an Implementation strategy andsome planning information
However these plans may not be in sufficient detail that will provideadequate information to the team members so they can complete the taskand deliver the outputs according to the needs of the new service
Additional information will likely be needed and may include
Defining lower level tasks and specific outputsExample outputsSketches or plans of a changed facilityRough outline of a new form or documentRough flowchart of a new computer programPhotographs of a similar installation orA map showing the boundaries of the project
The level of detail should be equal to the degree of management andmonitoring that is necessary to minimize the risk of a task being faulty orlate and the degree of direction necessary to ensure the task is completedproperly
W h o d o e s t h i s t a s k
Where a new service is being implemented concurrently in many areasthe CIB Project team should plan a Change program
Where there is some latitude or decision making at the local level theplanning should be done by the Implementation team at the local level
How to P roceed
1 Determine whether or not a Change program needs to be defined at the locallevel or the central level
2 Assign responsibility to develop the Change program3 Develop the Change programs (detailed implementation plan)4 Verify that all Change programs are consistent with the overall Implementation
plan finish dates estimated resources and costs5 Approve the detailed Change programs6 Encode the Change programs with a Version control and or approval date and
the name of the approver
Document se rv i ce s tandard s andprocedures
I m p l e m e n t gt
Purpose
To document the service standards and operating procedures of the improved serviceso that service staff and customers have a consistent understanding of how the servicewill operate and what performance level is expected
Why doc um ent s er v i c e standards and p r oc edures
The documentation of Service standards will establish a consistentunderstanding between customers and service staff on exactly how theservice will operate and what performance standards are expected
The Service standards should clearly document
A description of the serviceWhere the service is obtained fromWhat time the service is available
How the customer accesses the serviceWhat inputs the customer needs to makePrice of the serviceThe performance of the service
Speed of deliveryQuality of the deliverablesLevel of customer satisfactionLevel of access
What to do in case the service fails or the customer wishes to lodge a complaintConfidentiality of the service informationDependence upon other providers or utilities that Council cannot be heldaccountable for should a disruption occur with their services (electricity watersupply etc)
The service procedure should be in sufficient detail that any Council staff member can deliver the service process by referring to the serviceprocedure The procedure should explain
What the input trigger point is to commence the procedureWhen should the procedure be commencedWhat specific actions are requiredWhat forms or computer programs to useWhat outputs are createdWhat approval levels are requiredWhere the outputs are deliveredWhat to do if an exception occurs andThe overall timing of the individual tasks
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W h o d o e s t h i s t a s k
For a small change to a process that is consistent across the whole of Council the CIB Project team can complete this task
Where the improved service is large and must be delivered in a consistentmanner across the whole of Council the service specification can bedrafted by the CIB Project team and then it should be approved by theCouncil
Where the new service and procedure is unique to an area then the localImplementation team should document the Service standards andprocedures in collaboration with the local service manager and their staff
How to P roceed
Define the service standards
1 Obtain and review your Councilrsquos standards for documenting Service standardsand operating procedures
2 If the above is not available then define how Service standards are to bedocumented and version controlled in your Council
3 Define the performance standards for the service in respect ofTimeliness
QualityCustomer service and satisfactionAccess
4 Define the other components of the Service standard5 Develop a publication and distribution strategy
Publication format and medium options areService brochureCouncil internet siteCouncil Service directoryService posterSign board etc
Distribution options areAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Publish and distribute the Service standards in the agreed format
Define the operating procedures
7 Obtain and review your Councilrsquos standards for documenting operatingprocedures
8 If the above is not available then define how procedures are to be documentedand version controlled in your Council
9 Process map the improved service (how it will operate)10 Agree the process map with the service manager11 Develop a publication and distribution strategy
Publication format and medium optionsProcedure manualLoose leaf paper pagesCardsIntranet siteElectronic document on a central server
Distribution options
All managers in the CityAll employees in the CityAll service staff involved in the procedureOn a request basisAnybody using the Intranet or Internet
12 Document the service procedure using the agreed format and medium13 Approve the new procedure and register it in the Procedure index (or version
control)
D e p lo y p ro ce d u re s a n d t r a i n s t a f f
I m p l e m e n t gt
Purpose
To provide information and direction to all service staff so they can deliver the improvedservice according to the improved design and achieve the expected serviceperformance targets
Why dep loy p roc edures and t r a i n s t a f f
Service staff will need very clear direction on what procedure is to befollowed in the delivery of an improved service
Service procedures are often written and forgotten held in a filing cabinetor in some managerrsquos office Very often the operating procedures are out of date not distributed to relevant staff have pages missing are out of dateand are not version controlled
In these circumstances it is little wonder that service staff inherit a processfrom their predecessor invent their own process evolve the process overtime to meet changing needs and eventually have a process that is uniquecomplex and inefficient
Operating procedures need to be
Quickly accessible to all staff delivering the serviceUp-to-date and complete and
Clear and understandable to the service operator
Operating procedures can be distributed to relevant staff using
Paper based manuals with version control and serial number controlIndividual pages that can be inserted into a book or manualIndividual ldquocardsrdquo that can be filed in a ldquocard boxrdquo for quick accessIntranet site using an electronic index or find function to each pageAn electronic ldquomanualrdquo located on a local area network incorporating an electronicindex or find feature (eg MS Word document with a table of contents)
In addition to deploying the operating procedures to all relevant staff it isimportant that staff are trained in the new procedure and have theopportunity to practice the procedure experiment with exception conditionsrole play a difficult customer or transaction and contribute to the furtherrefinement of the procedure
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Training on the procedure can be delivered face to face using a videotraining ldquotaperdquo using a workshop with service staff or a formal class roomenvironment
Training can be scheduled
Whenever the process changesOn an regular cyclical basis covering both changes and existing proceduresFor new staff or staff re-assigned to a new position processOn a request basis orIn response to an unsatisfactory result from an internal audit program
At all times staff should feel confident that they are performing their workaccording to the designed process and within their level of authority
Should they feel unsure of any aspect of the process or authority theyshould have access to the operating procedures for personal referenceand to training and support should the procedure prove inadequate
W h o d o e s t h i s t a s k
The service manager responsible for the service staff should deploy theoperating procedures and train their staff because it is essential that theservice manager be in control of their service and take ownership of it
If however staff training is a significant step within the Implementationthe service manager should seek assistance from the Councilrsquos internaltraining resource or an external trainer the CIB Project team or theImplementation team whichever is the most appropriate
How to P roceed
1 Nominate the staff that requires training in the new procedure2 Decide who will deliver the training and when3 Decide upon the training medium and approach
Face to face trainingVideo showWorkshopTeachPractice
ExperimentRole playProgressive or all at once
4 Develop the training materialsOperating proceduresCase studiesRole playsPractice transactions etc
5 Publish all the required material for distribution to the staff6 Organize a training venue facilities and computer access if required7 Deliver the training8 Seek staff feed back on operational difficulties or training deficiencies9 Re-dress operational difficulties or breach in the procedure
10 Update staff records to reflect their training and new skills
Tra in cus tom ers and supp l i e rs
I m p l e m e n t gt
Purpose
To raise the understanding of customers and suppliers on how the improved service isto operate and what specific actions are required from them to ensure service
performance can be achieved as specified
Why t r a i n c ustom ers and s upp l i e r s
In all municipal services there are customers service staff and suppliers(both internal and external) and each of these groups of people will have aninfluence on how the service operates
Customers often provide inputs such as information documentsapplications and requests and should the Quality of any of these inputs bepoor then the service will not operate smoothly and performance will suffer
Likewise with suppliers if they supply poor Quality inputs such asconsumables computer services constructions and contracted services then
the service will not operate as planned and again performance will suffer
It is essential therefore that customers service staff and suppliers are ldquotrainedrdquo in how to work the service so that good performance is achieved
We have already addressed service staff training in the previous task sothis task will focus upon customers and suppliers
Often customers are not trained in how to use a service and they obtainthis knowledge through making mistakes and being corrected throughmany visits to achieve what should have been achieved within one visit andthe resubmission of documents to correct earlier mistakes
Initial weaknesses in the knowledge can be overcome in time with serviceexperience but this does not resolve the inefficiencies that are created by
the first time customer or the infrequent customer
You can see how well the airlines train us as customers to ensure we checkinto the airport one hour before departure have our ticket and passport withus and only bring a limited amount of baggage All of this information issent to every passenger no matter how frequently they fly Imagine theairport chaos is passengers arrived late did not have their ticket or passportavailable and brought too much baggage
Similarly with a municipal service customers need to have knowledge of
Where to access a municipal serviceWhat actions the customer needs to take to access the serviceWhat information needs to be suppliedWhat lead time is required to access the service andHow much the service will cost
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Much of this information will be contained in the Service charterstandards but often this information is not provided to the customerunless it is requested or after commencement of the service
Customer training is necessary for the customer to make efficient quickand painless access to the service
Customers do not need training in all of the detail of the service but theydo need to be aware of the essential issues or be able to find out about
the essential issues prior to accessing the service for the first time
Training can be delivered through a number of mediums such as
1 Internet access to the municipal web site that provides basic instructions2 Service directory books published and provided to every household3 A public reception counter located in strategic locations where customers often
frequent (eg shopping centers business districts etc)4 A telephone hot line that will provide basic verbal advice5 ldquoAdvertisementsrdquo in news papers and other printed medium6 ldquoAdvertisementsrdquo on television or radio7 A service brochure that can be mailed to the customer upon request or attached
to another document that has some association with the changed service
Medium examples are
1 How to lodge a building application and downloadable application forms allavailable from the City Internet site
2 A service directory setting out the service description contact telephonenumbers and basic instructions on how to access the service
3 A ldquoCity Shoprdquo located inside a shopping mall that looks like a retail shop andprovides basic information about Council services
4 A telephone hot line number such as 7777777 that connects the customer tothe Seven Seas Municipal Council Help desk
5 One page advertisements that illustrate the new one-way street map to assistdrives to navigate around the city on the new one-way street design
6 One minute advertisement on television that illustrates how a responsible drivershould obey parking limitations in the City business district and what fines willbe incurred should they over stay the time limit and
7 A service flyer brochure that explains how to use a ldquoLoading zonerdquo in the centralbusiness district that is mailed to the vehicle owner with the vehicle registrationrenewal advice
W h o
The Service manager in collaboration with the Municipal Public InformationOfficer should complete this task
This task may also be assigned to an external professional advertisingagency that has dealt with publicity for other government services
How
1 Define the customer and supplier categories that require training2 Define the training needs or the change in customer supplier behavior that is
required3 Determine the best training medium to be used to reach these customers and to
achieve knowledge retention
4 Negotiate with participating parties such as TV stations other agencies for theirsupport
5 Agree upon a training schedule6 Develop the training materials that meet the needs and fit with the chosen medium
and participating agencies7 Deliver the training as scheduled8 Measure the learning and behavior change9 Assess the learning and behavior change and schedule further training as required
Recogn ize and rew ard success
I m p l e m e n t gt
Purpose
To Recognize and reward service staff the Implementation team customers andsuppliers for their contribution to the successful implementation of the improvedservice
Why rec ogn i z e and r ew ard s uc c es s
Everyone enjoys and appreciates recognition and reward for theircontribution to a successful project or improved service
By recognizing peoplersquos contribution they will be more satisfied with theirinvolvement and will support your municipality in the future with furtherservice improvements
Recognition is not costly and can take many forms such as
Letter of thanks addressed to the individual and signed by a senior officer (egMayor or Commissioner)Public ceremony where individuals are presented and issued a certificate of appreciation (special event or at the Council meeting)Newspaper advertisement or public posters naming individuals or groups (includingthe customers and suppliers) that have contributed to the project and thankingthem for their contributionsTV broadcast of a site visit by the Mayor where the Mayor publicly describes theimproved service and names the groups of staff that have contributedPoster showing team members displayed in the municipal reception hall andMeet with the Mayor Councilors or Commissioner and describe the team membersrsquo experiences and achievements with the project
Rewards in the form of bene f i t s may be also considered but in manycultures this is not used The benefits may include
Once off financial bonusAdditional holiday entitlementsAdditional education days andor cost subsidy entitlementsBenchmarking visit to a neighboring city or countryElevation in rank or status with a commensurate salary increaseIssue a gift certificate that offers admittance to a relevant event or purchasingpower at a retailer of related equipment or consumablesIssue a physical gift such as a pen office equipment office computer referencebook or relevant equipmentRenewal of an office vehicle or upgrading of an office vehicle andExtended usage of an office vehicle
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W h o d o e s t h i s t a s k
The CIB Steering Committee should decide upon the reward andrecognition events and benefits
The CIB Project leader may be asked for their input
This may also need to be done in collaboration with the Human ResourceDepartment within the municipality and or the senior politicians such as
the Mayor
How to P roceed
1 Decide upon the event or results that define the end of the Implementation2 Measure the degree of success the Implementation has achieved3 Define the people or groups that should be recognized for their contributions4 Decide upon specific individuals or staff groups that should be offered benefits5 Decide upon the method and timing of the recognition6 Decide upon the timing form and value of the benefits7 Conduct the recognition events8 Issue the benefits to individuals9 Seek independent views on the degree of satisfaction with the celebration events
and reward benefits and note any dissatisfaction for future reference
U p d at e t h e m e d i a
I m p l e m e n t gt
Purpose
To provide information and evidence to the media with the expectation the media willpositively report upon the achievements of the municipality in itrsquos serviceimprovements
W h y u p d a t e t h e m e d i a
Service improvements need political support to initiate them and approvetheir funding
That support will come from elected politicians that have a strong mandateto improve municipal services
That mandate will come from the electorate by them electing politiciansbased upon their performance That performance can only be known frompersonal experience and constructive reporting in the media
Therefore to sustain a continuous improvement process and develop thisinto a culture of the municipality the media must positively report all of the improvement achievements made by the city and give credit to thepoliticians staff and suppliers that have contributed to that improvement
With this reporting the electorate will develop confidence in their currentcouncilors and re-elect them based upon their positive performance Thecouncilors in turn will likely support on-going service improvements andpromote the CIB process amongst their peers
Reporting CIB achievements to the media is critical to the development asustainable CIB culture in your municipality
W h o
The Public Information Officer (or similar) will complete this task
It is likely that your senior managers or your Mayor will be interviewed andquoted in the media on specific improvement projects
The progressive collection of evidential material may be delegated to one of the Implementation team members as a specific task
How to P roceed
1 Maintain a record of all current and completed CIB projects2 For each CIB Implementation progressively build up evidential material on the
success and outcomes of CIB projects as they progress with their implementation
Customer interviews (Video and recorded)Supplier interviewsService staff interviewsPhotographs of changes (Video and still)Key Performance Measure trends (use independent data collection)Progress reports to the Steering Committee
3 Decide upon a media release strategy when how and who to4 Develop media release documents consistent with the media strategy5 Include customer interviews6 Include photographs Include KPI trend data7 Release the above information to the media8 Coordinate media interviews with senior managers and the Mayor or councilors as
requested9 Monitor media reports and validate their accuracy
10 Correct any inaccurate or misleading media reports11 Report to the Steering Committee (or Council) on the extent of media coverage in
respect of your CIB projects
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Susta in
The Sustain phase of a CI project is where all of the changes that havebeen successfully implemented during the Implementation phase are nowput firmly in place and the new service delivery becomes the normal way
I ssues conce rn ing sus ta in ing the changed
process
There are a number of issues to be considered
The original recommendations and the changes that were implemented may notin fact be ideal and through the imperfect design and decision process you mayhave made some assumptions about the service or the way in which thecustomer users the service that have now proved to be untrueIt is important therefore that you seek the opinions of your customers and staff on how they see the new service operating and whether or not there are anyflaws in the service or if with a small amount of additional effort the servicecould be improved yet furtherOften the management team and service staff will assume that with the deliveryof a ldquogoodrdquo service then the service objectives will be achieved for example if we deliver excellent education so that children and young adults will achieveemployment the assumption is therefore that with a good education you will geta job we will never know this unless we measure whether or not school leaversactually are employedWhen an imperfect service results and you can see weaknesses in the outputs of the outcome is not being achieved then this is the time to make the minorcorrections to make the service better as was your objective in the first placeOften the CI project team and the Implementation team will simply accept theminor failings of the changes and are reluctant to make that extra bit of effortto achieve the original goals ndash maybe they are tired and exhausted from all of the previous effort ndash donrsquot give up make those final adjustments and you will
end up with the results you long forAs the new service is delivered it is important that it receives appropriatefunding in the future so that the service standard does not deteriorate To dothis the budget assumptions regarding output costs volume of outputs deliveredforecast demand levels and demand dampening strategies all need to be inputto the budget considerationsYou owe it to the customer a clear indication of the service standards you arepromising to deliver including response times Quality customer satisfactionfee levels and access This promise can be expressed in a ldquoService charterrdquo or ldquoService descriptionrdquo and once issued you will be under an obligation to fulfillyour promiseTo ensure that the new service and its service processes are delivered into thefuture you should be monitoring the key performance indicators for this serviceto ensure that the standards are achieved but also you should look at theprocesses to ensure they are being complied with Most municipalities use anInternal Audit resource to verify these items and the Auditor reports to thecouncil with their findings and
Finally once you are happy that the service is normalized and is operating in asustainable manner it is time to celebrate your success
The sustain phase of a CI project involves the following six tasks
1 Accept feed back on new procedures2 Measure on going performance3 Adjust to counter poor performance4 Update budget assumptions5 Update the service standards6 Audit compliance
Gather feed back
Susta ingt
Purpose
To receive constructive feedback on the improved service or changed process fromcustomers suppliers and service staff so that any initial problems are resolved andexpected improvements are fully realized
W h y g a t h e r f e ed b a c k
A new process or service will have been developed based upon what webelieve is correct at the time of its design and development
This will include how we believe the customer will react to the new servicehow the suppliers will provide their inputs to the new service and how ourstaff will deliver the new service Our most important belief is that theimproved service will deliver the benefits that we expect
Many of these beliefs will eventuate and a better service will result howeversome of our beliefs and assumptions may not eventuate and we may needto correct the new service to fully realize its potential
It is important therefore that we seek feedback on the improved servicefrom our customers suppliers and service staff so we can be sure theimproved service is operating as planned and the benefits are being realized
W h o
The CIB Project team does this task
Conducting a customer or supplier survey and collecting the survey resultsmay be delegated to the Implementation team or to an external surveyprovider
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H o w to p r o c e ed
1 Decide what feedback should be collected and whenService difficultiesCustomer satisfactionSupplier satisfactionHazards or risksAccessResponsiveness
2 Decide upon the customer supplier staff groups to participate
3 Plan the feedback approachSurveyWorkshopFocus groupInterviewOpinion box
4 Prepare the survey instrument5 Test the questionnaire6 Conduct the surveys focus groups or workshops7 Collate and analyze the results8 Determine the changes necessary to further improve the new service
M e asu re o n -g o i n g p e r f o rm a n ce
Susta ingt
Purpose
To measure the ongoing performance of the improved service to ensure the inputsare being correctly supplied the outputs are being delivered as planned and thebenefits from the service are being realized as expected
W h y m e a su r e o n - g o i n g p e r f o r m a n ce
As part of the service improvement process your team will haveaddressed changes to inputs the service process itself and will have setstandards of performance for the outputs Hopefully the service outcomewill be improving as a result
Where critical inputs have been improved in respect of their timelinessquality cost or our satisfaction level it may be necessary to measurethese inputs to ensure they are received in an improved form accordingto the new service design
To manage the improved service inputs and ensure they are supplied tothe service according to our design the improved or critical inputs shouldbe measured in respect of the aspect that is expected to improve
This may be the inputsrsquo
QualityTimelinessCost orOur service staffsrsquo general satisfaction
Where the service process has been changed or extended this should resultin a change in output performance as well as (in the longer term) a changein service outcome
In many cases service output standards will have been set and it will beincumbent upon the service staff to achieve these service standards
Outputs should be measured in respect of the aspect that is expected toimprove This may include
QualityTimelinessCostCustomer satisfactionAccess andAffordability
Finally it will always be the case that as a result of any improvement theservice outcome should improve This is the final measure that should betracked
W h o d o e s t h i s t a s k
The measure definitions should be defined by the CIB Project team
The data collection and reporting should be an ongoing responsibility of theservice staff
The monitoring should be undertaken by both the service manager and theCIB Project team
How to P roceed
1 Decide upon which inputs outputs and outcomes are to be measured2 Decide upon which aspect of these should be measured3 Define the performance measure4 Collect the performance data
gt5 Process the data and produce the performance reports6 Monitor the results and identify any failings in expected performance
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A d j u s t t o co u n t e r p o o r p e r f o rm a n ce
Susta ingt
Purpose
To analyze the results from the customersupplier and service staff feedback and the
performance results and take correctiveaction to ensure the improved servicereaches its expected performance
W h y a d j u s t t o c o u n t e r p o o rper f o rmanc e
By taking the results from the customer supplier and service staff feedback and the performance measure results you may find that thechanged service is still not performing the way you expected In this casecorrective action will be required to reach the expected performance level
The likely issues that will result will vary according to your service and theimprovements implemented but some issues may include
Customers are still confused about the new service and are still unsure of theirrole and responsibilities in service access and useSuppliers cannot meet the higher standards of performance for the inputsService staff are still unsure of the exact process and request further assistanceMistakes are still happening and the Quality of the service output is still poorThe outputs are still delivered late and do not reach the timeliness standardsThe output unit cost of the service is still too high and the fall in unit cost hasnot resulted andThere has been no change in the service outcome even though the outputperformance has improved
W h o d o e s t h i s t a s k
The CIB Project team completes this task
Some collaboration will be necessary with the service staff and theImplementation team to conduct the root cause analysis
How to P roceed
1 Identify implementation problems that need corrective action2 Complete a root cause analysis of each issue3 Select a preferred solution for each root cause4 Develop an Implementation plan for the preferred solutions5 Cost the additional corrective actions6 Present the Implementation plan and its costs to the Steering Committee7 Adjust the overall Implementation budget with the above approval8 Implement the actions according to the Implementation plan
U p d at e b u d g e t a ssu m p t i o n s
Susta ingt
Purpose
To update the budget assumptions in relation to service access service standardsoutput unit costs and demand management strategies so that future budget allocations
will provide sufficient funds to sustain the improved service
W h y u p d a t e b u d g e t a s s u m p t i o n s
When a service is improved and particularly if the service has beenextended to reach more customers it is important that the basis of budgeting (budget assumptions) takes to account the changedcharacteristics of the new service so that adequate funds are provided inthe following years to sustain the new service
In particular if any of the following aspects have changed then the budgetwill definitely need revising
Additional customers have been added to the service eg wider access to waste
collection more houses connected to the water supply additional medical clinicsestablished additional public toilets built service has been promoted and demandhas risenService staff have been increased to provide a better serviceService standards have changed and there is wider scope in the service definitionEfficiencies have been obtained by improving the service process or by introducingcomputer technology and the output unit costs are lessCurrent customers are provided with greater access to the service by extendingoperating hours or extending the number of access points
W h o d o e s t h i s t a s k
The service manager normally completes this task with support from the Financesection within the municipality
How to P roceed
1 Define the service scope ndash what the service is how it operates any changes to theservice over the last year and what is actually delivered
2 Calculate the last yearrsquos average output unit net cost3 Forecast the new yearrsquos output unit quantity 4 Adjust the output unit price (fee) based upon Council policy and inflation5 Multiply the new unit fee with the new forecast volumes6 Adjust the old average output unit cost for inflation and additional scope7 Multiply the new output unit cost with the new output unit volumes8 Calculate the net cost based upon output units9 Prepare a line item budget for the new year
10 Reconcile the two budgets at the net cost level to ensure resources are available tomeet the new demand
11 Adjust the service scope (standards) or output volume to achieve reconciliationbetween the output based budget and the line item budget
12 If the output volumes are reduced (compared to the forecast) a demandmanagement strategy needs to be specified and included in the adjusted servicescope or standards
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Update se rv i ce stand ards
Susta ingt
Purpose
To update the Service standards (or the Customer charter) to reflect the service as i twill be provided in the New Year in respect of its description access feestimeliness quality process and grievance redress
Why upd ate s er v i c e s tandards
As the Continuous improvement program reaches its conclusion and theNew Yearrsquos budget is formulated for the improved service you will becommitting to provide the new service to a level or standard that will bedifferent to what was delivered in the past
Customers staff and suppliers should all have a clear understanding of thenew service standard so they do not have unreal expectations and theywork to meet the standard
Following the approval of the New Years budget or the normalization of the improved service the service standard should be updated andpublished for the community
The service standard document should include
1 A description setting out what the service is and its purpose2 The level of access who in the community can access this service where do
they access and when3 The price or fee to pay for the service (if applicable)4 The responsibility of the customer at the time of accessing the service ie what
does the customer need to do5 The responsibility of the service staff ie what do they do to meet the needs of
the customer6 How quickly the service is provided ie what the response time is7 How accurate the service will be ie whether or not any faults are likely or
imperfections are tolerated
8 The level of customer satisfaction that is expected9 Exceptions that may inhibit service delivery ie any items that the municipality
is dependent upon that are outside the control of the municipality and shouldthese events happen the service may be affected
10 Confidentiality of any customer information or data held by the municipality11 Grievance redress process ie should the customer be unhappy with the
service how they can lodge a complaint or request the problem be resolved and12 The outcome from this service ie why is the service offered to the community
in the first place
The definition of key performance measures will be consistent with thestatement of service level set out in the Service standard however targetvalues will not be within the Service standard but documented in theannual Budget and periodical management reporting
For example
I n the Serv ice standard we may say that ourStandard is that alltelephone enquiries will be answered with 30 seconds of the call beingmade
I n the Budge t ( o r Serv ice p lan ) we may say that ourTarget is 90 of all telephone enquiries will be answered within 30 seconds of the call beingmade
The Standard is t he idea l to a im f o r
The per fo rmance ta rge t i s the degree to wh ich tha t idea l shou ld bea t ta ined
W h o d o e s t h i s t a s k
The Service manager develops the Service standard (or Service charter)
The Public information officer should provide the ldquoCorporate standardrdquo including logos format medium etc to be applied to the final publicdocument
How to P roceed
1 Understand your councilrsquos standards for documenting Service standards2 Obtain the previous Service standard and review its contents3 Review the recent changes to the service4 Define the new Service standard
5 Develop a publication and distribution strategyPub l i ca t i on format and mediumService brochureCouncil internet siteCouncil Service directoryService postersign board etc
D is t r i bu te toAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Document the Service standards in the publication format7 Distribute the Service standard document
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Aud i t comp l i ance
Susta ingt
Purpose
To identify any processes that have become non-compliant with the standingprocedures and may result in inefficiencies unacceptable risks or lead to poor
performance
W h y a u d i t c o m p l i an c e
To sustain the improved process the manager will be collectingperformance data and monitoring the actual performance level
In addition to this it is normal practice to Audit the improved process toensure the service staff are still conducting the service according to thedocumented procedures
The reason for this is that some non-compliant processes will inevitablycreep in and may take some time to show up in the performance measureor may not be significant enough to have an impact upon performance
Other non-compliant processes may have been implemented in good faithand in fact do have a positive impact on performance and these shouldbe considered for adoption into the procedures
Just because a changed process step is non-compliant this does notnecessarily mean it should be abolished it may be good to keep andstandardize it
Your Internal Audit program may look over all processes over a period of time but when a process has been significantly changed as in a CIBProject it should be audited around one year from the Implementationperiod
You have a number of options to conduct the audit they are
Conduct your own audit program for the serviceSeek to have the service included in the Internal audit programSeek to have the service included in the External audit programHold a staff workshop and have the staff review the standing procedures andopenly discuss actual non-compliance processes andHave some independent person role-play the customer document the actualprocedure followed as seen by the customer then reconcile this with thestanding procedure
W h o d o e s t h i s t a s k
The service manager should request to have their service audited forcompliance
Assistance may be called upon from the Internal audit function or from theexternal auditor to physically undertake the audit
How to P roceed
1 Decide upon who will conduct the audit and approximately when2 The auditor plans the audit program in respect of
What service processes will be auditedTiming of the auditStaff notification methodStaff who will participateStanding procedures that will be the reference pointMethod of reviewing the current processMethod of documenting non-compliance andHow the results will be reported and discussed
3 3 Notify staff of the internal audit schedule4 Obtain the current standing procedures5 Review current processes and reconcile with the procedures6 Document non-compliant processes7 Prepare the Audit report8 Discuss the Audit results with management and staff9 Agree on a course of action to correct non-compliant processes
10 Agree on a schedule to follow up the planned corrective actions11 Review the actual corrective actions and confirm back to management these are
complete and effective
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Ins t i tu t iona l i ze
Following the Implementation of your pilot CI projects it is time for yourmunicipality to assess whether or not it wishes to pursue ContinuousImprovement and Benchmarking as a normal operating culture
If the decision is ldquoyesrdquo then the organization needs to establish the structure theinformation and the policy to make this happen
To ldquoInstitutionalizerdquo Continuous Improvement there are eleven tasks to complete
1 Plan for a full CI implementation2 Name the CI initiative
3 Link CI to rewards and recognition
4 Establish a CI BM library resource
5 Develop a service listing6 Identify pro-poor services as priorities7 Nominate CIB project8 Monitor CI project progress9 Overcome barriers
10 Create flexible decision making11 Build up internal CI capacity
If you are unfamiliar with the term ldquoInstitutional capacityrdquo or would like to understandmore about this subject go to An overview of what institutional capacity means
Pl a n f o r a f u l l CI B i m p l e m e n t a t i o n
I ns t i t u t iona l i zegt
Purpose
To establish a plan for the full implementation of Continuous Improvement andBenchmarking as the agreed techniques for achieving excellent customer satisfaction
on a sustainable basis
W h y p l a n f o r a f u l l CI B i m p l e m e n t a t i o n
To institutionalize CIB in a sustainable manner a number of facilities anditems need to be in place
These range from human capacity to systems facilities and require veryspecific implementation tasks to ensure their completeness andeffectiveness
Establishing a formal CIB implementation plan for the institutionalization of CIB will go a long way to making this happen and within a time frame thatis acceptable to your Council
There are seventeen tasks in this Phase some can be implementedconcurrently to shorten the implementation period
W h o d o e s t h i s t a s k
The CIB Steering committee will plan for the full implementation of CIB
H o w to p r o c e ed
1 Seek a formal resolution from your Council that your municipality will adopt CIB2 Advise all managers and staff that CIB is now a Council policy and all staff shall
comply with this policy3 Review all of the tasks within the Institutionalize phase as set out in this Toolkit
4 Develop a CIB Implementation plan5 Seek Council approval of the CIB Implementation plan6 Issue the CIB Implementation plan
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N a m e t h e CI B i n i t i at i ve
I ns t i t u t iona l i zegt
Purpose
To decide upon a unique name for the CIBinitiative so the initiative is easilyrecognizable and memorable and clearlycoveys the objective of council which is to
continuously improve its services to itscommunity and particularly the poor
W h y n a m e t h e C I B i n i t i a t i v e
For the CIB full implementation to succeed it needs to be elevated inimportance be recognizable and memorable with all service staff and beclearly supported by council the mayor and the senior management team
Choosing and promoting a unique program name should achieve the ldquorecognizable and memorablerdquo objectives The more unique and strikingthe choice the more memorable the program should be
The name needs to also convey the objectives of council being the
continuous improvement of municipal services
Examples from other cities include
PR ID E - an acronym used in Australia by one city meaning Promoting andRecognizing Individuals when Delivering ExcellenceSPRING - an acronym used in the Philippines meaning Simplifying PRocesses INGovernmentNI RANTARA - a name used in Bangalore India that means to continuouslyimproveSI P an acronym used in Papua New Guinea that means Service ImprovementProgramDO BETTER a name used in Australia to reflect the intentions of a business tocontinuously improve its performance
W h o d o e s t h i s t a s k
The CIB Steering committee should develop a choice of names but it islikely yoursquore council will approve the preferred name logo and theirapplication
How to P roceed
1 Agree a method to generate ideas for name choices logo colors and applicationCompetitionWorkshopBrainstormResearch
2 Conduct the agreed method and generate a list of names logos colors etc3 Critique the suggested names and vote on a preferred name4 Submit a preferred name and some alternatives to council for their approval
5 Seek councilrsquos formal endorsement for their choice of name6 Advise senior managers and staff of the name choice7 Have the Public information officer issue a press release that explains councilrsquos
policy on CIB and use of the chosen name
L in k CI B t o r e w a rd s a n d re co g n it i o n
I ns t i t u t iona l i zegt
Purpose
To develop and implement a reward and recognition system that will motivate servicemanagers and staff to seriously pursue Continuous Improvement (ldquoCIrdquo) in their service
W h y l i n k C I B t o r e w a r d s a n d r e c o g n it i o n
Continuous improvement may not be sustainable unless service staff ismotivated to pursue service efficiency and excellence Continuousimprovement programs require extra attention and effort and any changeprocess has risks of failure
There will be a natural reluctance to volunteer extra effort or to acceptadditional risks unless there are rewards and recognition to make thisworthwhile
There needs to be a policy and processes that reward managers and staff for their extra efforts and extra risk taking and their achievements inimproving their services
Recognition and reward options that may be considered include
Additional annual leave daysAdvancement promotionPublic recognitionFinancial bonusPaid educationPaid study leaveAdditional facilities or entitlements
Any reward and recognition process should be an integral part of thePersonal Performance Appraisal system
W h o d o e s t h i s t a s k
The Human Resources section should develop the rewards and recognitionpolicy and processes and have this endorsed by council
In some municipalities employee unions may need to be consulted and localawards or employee ldquocontractsrdquo may need to be modified to incorporate thispolicy
How to P roceed
1 Seek councilrsquos authorization to develop a proposal for an effective reward andrecognition policy and process
2 Develop the draft policy and a process concept for submission to council3 Seek union and staff representative bodies endorsement of the proposed policy
and process concepts4 Seek council endorsement of the proposed policy and process concept5 Advise all affected staff of the new policy and the process concepts6 Implement the new policy and develop the new processes7 Request Internal External Audit to report upon the correct use of the reward and
recognition policy and process and its effectiveness
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Estab l i sh a CI B l i b ra ry r esource
I ns t i t u t iona l i zegt
Purpose
To provide a supportive working environment and a source of knowledge to facilitatefuture CIB project teams so they perform to their maximum ability
Why es tab l i s h a C IB l i b ra r y r es ourc e
CIB project teams require support and facilities in the form of
Space to display the current status of all active CIB projectswith their planned and current status
Space to display CIB team members contact details andmethods of consulting with them on any CIB project relatedmatter
Space for the entire team to meet and discuss issues in theirproject
Space to display service flowcharts examples pictures andother materials generated from their project
Telephone and a private area from which they can telephonecustomers suppliers and staff to interview them on the projectservice
Computer equipment and access to the internet so they canresearch potential Benchmarking partners accessBenchmarking information prepare questionnaires processperformance information and prepare reports
Space to hold and display example information such asmunicipal plans and annual reports service charters service
offerings promotion material training materials CIBrecommendations CIB performance measures and best practiceperformance customer and supplier surveys and
Space and facilities to train CIB team members that have nothad the experience of participating in a CIB project
An example is the Cebu SPRING Room
W h o d o e s t h i s t a s k
The CIB Steering committee should authorize the establishment of the CIBLibrary resource center and the CIB Working group should carry out thenecessary tasks
The Facilitator will be able to provide expert assistance in respect of theCIB Library inventory and any IT equipment that is required
How to P roceed
1 Determine the needs of future CIB project teams2 Develop a concept plan for the CIB library resource3 Cost the CIB library concept plan4 Approve the concept plan and cost budget5 Implement the plan6 Promote the use of the CIB library to all CIB teams7 Monitor the CIB library utilization and the teamsrsquo satisfaction with the facility
Deve lop a se rv i ce l i s t i ng
I ns t i t u t iona l i zegt
Purpose
To prepare a listing of all municipal services and their current performance status sothat poor performing services can be identified prioritized and nominated for a CIBproject Generally a local government will deliver around 100 services and this numbershould provide adequate detail and focus for you to prioritize services for improvementAn example listing of services is provided
Why dev e lop a s er v i c e l is t i ng
Continuous improvement as a process needs to focus upon a group of actions or activities a product or a service
A service in the local government context is a group of activities thattogether satisfy a specific need of the community A service can be brokendown into sub-services so the CIB process can deal with specific issues andparts of the bigger service can be identified as priorities for improvement
For example ldquoWaterrdquo may be defined as a service but this can be brokendown into sub services such as
1 Water catchment2 Water storage3 Water treatment4 Water connection5 Water reticulation supply6 Water metering and billing7 Sewage billing8 Sewage collection9 Sewage treatment
10 Sewage disposal
Taking the above list of sub-services it may be the case in your citythat Water connect ion is not accessible to some parts of the communityand it may be this sub-service that needs to be improved In other citiesWater metering and billing may be a problem and in other cities Watercatchment may be an issue
It is best to collect service information at the top service level first then at
a later time collect information at the sub-service level
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Generally a local government will deliver around 100 services and thisnumber should provide adequate detail and focus for you to prioritizeservices for improvement
Information relating to a service that can be collected may include
1 Service name2 Description3 Sub-service break down4 Number of current customers or volume of output5 The number of potential customers currently denied access to the service6 The severity and frequency of incidents of poor quality of the service or
incidents of customers with related sickness or health problems7 The severity and frequency of incidents of poor timeliness of delivering the
outputs and in particular when the timeliness is so sever it equates to denial of service access
8 The number of potential customers denied access to the service because it isunaffordable for them and
9 The frequency and severity of customer complaints about the service
When you decide upon what information is to be collected please considerthe basis on which you will prioritize the services for improvement (seeIdentify pro-poor services as priorities) because the basis will requireinformation that is being collected at this point
W h o d o e s t h i s t a s k
The CIB Working group should undertake this task but it will requireparticipation and cooperation from all service managers
The service listing can also be developed by
The service managers independentlyA specific project team set up to do this taskThe facilitator orA consultant hired to do this task
How to P roceed
1 Agree on what defines a ldquoservicerdquo2 Agree upon the information that is to be recorded for each service and or sub-
service
3 Develop the data collection method and resourcesQuestionnaire to each Director managerStaff interviewManager workshopUse financial budget costs center as a base
4 Collect the service data5 Process the data into a spreadsheet or computer file6 Return the service listing to the responsible managers for validation7 Correct the service listing8 Implement a procedure to keep the service listing updated
I d e n t i f y p ro - p o o r se rv i ce s as p r i o r i t i e s
I ns t i t u t iona l i zegt
Purpose
To identify and prioritize pro-poor services for improvement using the CIB toolkit
Why i den t i f y p ro -p oor s er v i c es as p r i o r i t i es
A pro-poor service is a service that provides the minimum basic needs of acommunity in respect of
1 Water2 Waste collection3 Sewage and sanitation4 Electricity energy5 Education6 Medical and hospital7 Housing8 Communications9 Employment or sustenance
The m in imum bas ic ser v ice leve l p rov ides
1 Access by all members of the community that need it2 A Qua l i t y output (ie fault free) that is safe hygienic and does not risk the health
of the service user3 A Time ly output that does not inhibit service access4 Pricing that is a f fo rdab le and does not inhibit service access and5 Adequate customer sa t i s fac t i on
Should any of the above services have
1 Sections of the community denied access to the service2 Outputs that in some way may risk the health or well being of the customer3 Outputs that are not delivered in a timely manner and ultimately restrict access to
the service4 Prices that are unaffordable for some in the community and ultimately restricts
their access or5 Customers that are generally dissatisfied with the service
then that service should be identified as a priority for improvement
The grading of the service seriousness should be based upon
The number of potential customers currently denied access to the serviceThe severity and frequency of incidents of poor quality of the service or incidentsof customers with related sickness or health problemsThe severity and frequency of incidents of poor timeliness of delivering theoutputs and in particular when the timeliness is so sever it equates to denial of service accessThe number of potential customers denied access to the service because it isunaffordable for them andThe frequency and severity of customer complaints about the service
The grading should be evidenced by data that has been collected for eachservice (refer earlier task ldquoDevelop a service listingrdquo)
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W h o d o e s t h i s t a s k
The CIB Working group should complete this task however the finaldecision on whether or not a specific service should be improved using theCIB toolkit will remain with the CIB Steering committee (see Approve thisCIB project within the Organize phase)
How to P roceed
1 Obtain the Service listing prepared in the preceding task2 Agree upon the definition of a ldquopro-poor servicerdquo3 Identify pro-poor services that currently have inadequate performance4 Grade these services according to their seriousness
N o m i n a t e CI B p ro j e c t s
I ns t i t u t iona l i zegt
Purpose
To decide which service or components will be the subject of a CIB project and tostate the expectations for improvement from the project
W h y n o m i n a t e CI B p r o j e c t s
The CIB Service nomination is a formal process to clearly set out theexpectations of the Steering committee in respect of improvementsrequired for a particular service
The nomination information has four important elements
1 The service or service components that is to be improved2 The expectation for improvement or the objective3 The start and end dates and4 The CIB Project leader
The nominated service needs to be very specific Nominating the service
as ldquoPublic healthrdquo or ldquoEducationrdquo will not provide adequate informationwith which the project team can focus its attention A better specificationwill be ldquoEducating the community on public health issuesrdquo or ldquoFood vendorlicensingrdquo
The expectation for improvement should be specified in quantifiable termsif possible An example may be ldquoDecrease the number of reportable foodpoisoning incidents from food vendors by 20rdquo In this way we canobjectively measure the success or otherwise of the CIB project
The start and end dates for the project need to be set relative to thecapacity of the likely team members to commence and conclude theproject Seasonal demand other projects normal work capacity and publicholidays need to be considered
The project team leader should be nominated at this time because thereneeds to be one person that holds the accountability for progressing theproject The team leader has the responsibility for marshalling the team andcommencing the CIB project with the Organise phase
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but much of thework may be delegated to the CIB Working group
How to P roceed
1 Obtain the listing of pro-poor services identified as priorities for improvement2 Decide the objectives or the expectation for improvement3 Decide the approximate start and end date4 Decide the CIB Project team leader
5 Complete the CIB Service nomination form
M o n i t o r CI B p ro j e c t p ro g re ss
I ns t i t u t iona l i zegt
Purpose
To monitor the progress of all current CIB projects so that any delays difficulties orbarriers may be dealt with or instructions provided on how to maintain the projectrsquosschedule
W h y m o n i t o r CI B p r o j e c t p r o g r e ss
As each CIB project advances it is likely that some difficulties and delays willarise Many of these will be capably dealt with by the team leader butothers may need the support of the Steering committee
We refer to the most likely problems and issues as ldquoBarriersrdquo and these aredealt with in a separate page ldquoBarriers and how to overcome themrdquo
In the early years of a CIB pilot implementation there may only be ahandful of active projects at one time but as the initiative gathersmomentum and more projects are commenced it is conceivable that manyprojects will be active at once
In the Philippines a large regional city had approximately twenty CIBprojects running concurrently
When the number of active projects exceeds ten it is time to considerreviewing their status by exception
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Exception means that where a project is running according to its originalplan and the team leader has no issues or concerns then the SteeringCommittee does not look at that project in detail
On the other hand where a project is seriously late or has some issues ordifficulties that cannot be easily resolved or it seems the projectobjectives may not be achieved or the team leader is seeking assistancethen the Steering Committee should carefully review this project andprovide the necessary assistance
The approach should be that all projects team leaders provide a monthlystatus report these reports are summarized onto a summary list oneperson reviews this list and identifies those projects that requireCommittee review A set of ldquotraffic lightsrdquo is one method of flagging therequirement for review
W h o d o e s t h i s t a s k
The CIB Steering committee completes the monitoring using updatedproject status reports provided by each CIB project team leader
Each CIB project leader should provide a Project status report on amonthly basis (or more regularly if required)
Where the Steering committee monitors only the summary report byexception the facilitator or a member of the Working group will need tosummarize all of the projects and ldquoflagrdquo those requiring Steeringcommittee review
How to P roceed
1 Have ldquoReview project progressrdquo as a standing agenda item at the regular CIBSteering Committee meetings
2 Brief each CIB project manager on the requirement to provide a monthly projectprogress report
3 Receive and collate monthly CIB project progress reports
4 Summarize the projectsrsquo status on a Summary report
5 Review each project and flag those requiring SC attention
6 Review CIB projects by exception
7 Agree on the root cause of any project problems8 Decide upon a course of action9 Write up the minutes of the meeting and issue them to all members
10 Advise the CIB project leader of the required action
B ar r i e r s an d h o w t o o ve rco m e t h e m
I ns t i t u t iona l i zegt
Purpose
To identify Barriers to the successful implementation of your CIB initiative andimplement strategies to minimize them
W h y i d e n t if y B a r r i e r s a n d o v e r c om e t h e m
Based upon a survey held at a regional conference on improving municipalservices a work session discussed Barriers and how they may be overcome
The results of the work session showed the following Barriers to be the mostcommon and these would inhibit the implementation of improvements
Individual staff performance is not measuredStaff do not have a personal training program
Managers and staff are not remunerated according to their performanceBudget allocation and justification method is weakProvincial or Central Government hold the power of decision makingManagers are not rewarded or recognized for improving performancePeers do not adequately support managers when change programs falter
These are ldquofundamental barriersrdquo to change and need to be dealt with at thewhole of municipal organization level It is not effective to deal with theseat a service level or department level because this would raise inequalitybetween those staff involved and those not
The CIB toolkit can be applied to address your priority Barriers Theapproach should be to
1 Organ ize a team to look at the Barrier(s)2 Ana lyze the Barriers particularly in completing a staff (customer) survey
3 Benchmark how other municipalities have dealt with the same issue4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff and managers to
adapt
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but in collaborationwith internal departments responsible for Human resource managementStaff training Finance and the Council secretariat
How to P roceed
1 Identify local Barriers that will definitely inhibit the successful implementation of your CIB initiative (use the Assessment of Barriers to change tool )
2 Identify the priority Barriers (those you wish to minimize in the short term)3 Decide whether or not these priority Barriers can be dealt with collectively or
individually
4 Complete a CIB Project nomination(s) to deal with individual or collective priority
Barriers
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Flex ib i l i t y i n dec i s i on m ak ing
I ns t i t u t iona l i zegt
Purpose
To delegate responsibility and accountability to managers and staff so themunicipality can operate in a flexible and responsive manner to meet the needs of its
community
W h y p u r s u e f l e x i b il i t y i n d e ci s io n m a k i n g
During the course of assisting many local governments with ContinuousImprovement and Benchmarking it has become evident that manygovernments are constrained by the lack of documented policy andprocedures poor staff training and limited delegation of authority andaccountability
In many cases simple decisions are not taken by the staff officer dealingwith the issue because they are either unsure of the correct decision tomake or do not have the authority or are not prepared to take the risk of a decision
In the end the decision is moved up the hierarchy of management andinevitably ends up with the most senior manager who is overwhelmed bythe numerous requests being made
Decision making then stalls and the customer becomes dissatisfied
A better model for fast and flexible decision making is
Have the policies of the government clearly documented so allmanagers and staff know the major business rules of theirservice (these may be documented as service specificationsservice charters or government by-laws)
Have all business processes clearly documented so that all staff
know exactly how to deliver a service and in particular whatdecisions they must make in respect of exceptional events orcircumstances
Train all staff in the processes they personally deliver orconduct ensure they know exactly how the process shouldoperate and the manner or method of their decision making toaddress exceptional conditions
Delegate decision making to do so to the lowest level in theorganizational structure that is commensurate with good riskmanagement knowledge skills age intellectual capacity andmaturity
Provide authority to the staff to make their decisions based uponthe level of delegation determined above
Encourage staff to make decisions on their own without referralto their superior but assist them to do so during their earlyexperience and
Monitor staff decision making using performance metrics orinternal audit programs to ensure decisions are made within thepowers of delegation and decisions are made correctly
The objectives of this model are
Customer requests are dealt with in the minimum amount of time
Decisions are made by the staff member closest to the actual request ortransaction and who is most knowledgeable about the detail of thetransaction
Decisions are made correctly and
The municipality is not put at risk in respect of
FraudCorruptionLitigationFinancial loss orEmployee or customer accidents or injury
W h o d o e s t h i s t a s k
The Mayor Chief Commissioner or Chief Executive should undertake thistask
They may seek assistance from the CIB Working group or the HumanResources Branch of the organization
How to P roceed
1 Develop a model for flexible decision making2 Undertake an audit to determine the municipalityrsquos level of flexibilityresponsiveness delegation and accountability
3 Review the current legislation governing decision making powers and the degree of delegation that is possible
4 Develop a policy that requires flexible decision making underpinned withappropriate responsibility accountability and authority
5 Develop an implementation plan to deploy the above policy6 Implement the plan7 Repeat the audit to determine the improvement in the municipalityrsquos capacity for
flexibility and decision making
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Bu i l d up i n t e rna l CI B capac i t y
I ns t i t u t iona l i zegt
Purpose
To build internal capacity to conduct CIB projects quickly and effectively so that themunicipality can continuously improve its services efficiently and effectively
W h y b u i l d u p i n t e r n a l CI B c ap a ci t y
The capaci ty of an organization to Analyze a service identifyopportunities then implement those opportunities is often mistakenlyunderstood to be simply a set of analysis skills
In fact the capaci ty of an organization to improve includes
InformationSkills in analysis and innovationA culture of consultation and open communicationProject management skillsDocumented procedures and instructionsPublic information or public accountability andSupportive financial and performance monitoring systems
To ensure CIB projects are conducted in an efficient and effective mannernot only do the CIB teams need to have the technical skills to complete aCIB project but they must also operate within a supportive culture andstructure and have appropriate information methods and systemsavailable to them
Where the underlying capacity to change weakens or does not exist in thefirst place then corrective action or improvements need to be commencedso that CIB projects have a better chance of success
To deal with these capacity weaknesses you can apply the normal CIBtoolkit and address your priority weaknesses using a CIB project
The approach should be to
1 Organ ize a team to look at the Capacity weaknesses2 Ana lyze the weaknesses particularly in completing a customer survey3 Benchmark how other municipalities have dealt with the same weakness4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff managers
council and systems to adapt
The tool ldquoAssessment of current capacity to improverdquo is provided as anassessment framework or audit check list to facilitate your CIB Steeringcommittee to assess your capacity on a regular basis We suggestannually so that improvements or weaknesses can be monitored for theirchange
The above assessment tool can be altered to meet your own needs and isnot meant to be a prescriptive list
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task
H o w to p r o c e ed
1 Complete a regular assessment of the municipalityrsquos capacity to deliver CIB
projects (use the Assessment of Current Capacity to Improve tool)
2 Identify priority capacity gaps that need to be improved in the short term3 Decide whether or not each priority gap can be dealt with as a CIB project
4 Complete a CIB project nomination for those gaps that can be addressed as a CIB
project
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Plan the change p rog ram
I m p l e m e n t gt
Purpose
To develop a detailed plan of tasks and their timing so the Implementation isthorough and concludes according to the overall schedule accepted by Council
W h y p l a n t h e c h a n g e p r o g r a m
In some cases the Implementation plan that has been prepared to-datehas been to satisfy the feasibility and affordability question Organizing anImplementation team will also require an Implementation strategy andsome planning information
However these plans may not be in sufficient detail that will provideadequate information to the team members so they can complete the taskand deliver the outputs according to the needs of the new service
Additional information will likely be needed and may include
Defining lower level tasks and specific outputsExample outputsSketches or plans of a changed facilityRough outline of a new form or documentRough flowchart of a new computer programPhotographs of a similar installation orA map showing the boundaries of the project
The level of detail should be equal to the degree of management andmonitoring that is necessary to minimize the risk of a task being faulty orlate and the degree of direction necessary to ensure the task is completedproperly
W h o d o e s t h i s t a s k
Where a new service is being implemented concurrently in many areasthe CIB Project team should plan a Change program
Where there is some latitude or decision making at the local level theplanning should be done by the Implementation team at the local level
How to P roceed
1 Determine whether or not a Change program needs to be defined at the locallevel or the central level
2 Assign responsibility to develop the Change program3 Develop the Change programs (detailed implementation plan)4 Verify that all Change programs are consistent with the overall Implementation
plan finish dates estimated resources and costs5 Approve the detailed Change programs6 Encode the Change programs with a Version control and or approval date and
the name of the approver
Document se rv i ce s tandard s andprocedures
I m p l e m e n t gt
Purpose
To document the service standards and operating procedures of the improved serviceso that service staff and customers have a consistent understanding of how the servicewill operate and what performance level is expected
Why doc um ent s er v i c e standards and p r oc edures
The documentation of Service standards will establish a consistentunderstanding between customers and service staff on exactly how theservice will operate and what performance standards are expected
The Service standards should clearly document
A description of the serviceWhere the service is obtained fromWhat time the service is available
How the customer accesses the serviceWhat inputs the customer needs to makePrice of the serviceThe performance of the service
Speed of deliveryQuality of the deliverablesLevel of customer satisfactionLevel of access
What to do in case the service fails or the customer wishes to lodge a complaintConfidentiality of the service informationDependence upon other providers or utilities that Council cannot be heldaccountable for should a disruption occur with their services (electricity watersupply etc)
The service procedure should be in sufficient detail that any Council staff member can deliver the service process by referring to the serviceprocedure The procedure should explain
What the input trigger point is to commence the procedureWhen should the procedure be commencedWhat specific actions are requiredWhat forms or computer programs to useWhat outputs are createdWhat approval levels are requiredWhere the outputs are deliveredWhat to do if an exception occurs andThe overall timing of the individual tasks
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W h o d o e s t h i s t a s k
For a small change to a process that is consistent across the whole of Council the CIB Project team can complete this task
Where the improved service is large and must be delivered in a consistentmanner across the whole of Council the service specification can bedrafted by the CIB Project team and then it should be approved by theCouncil
Where the new service and procedure is unique to an area then the localImplementation team should document the Service standards andprocedures in collaboration with the local service manager and their staff
How to P roceed
Define the service standards
1 Obtain and review your Councilrsquos standards for documenting Service standardsand operating procedures
2 If the above is not available then define how Service standards are to bedocumented and version controlled in your Council
3 Define the performance standards for the service in respect ofTimeliness
QualityCustomer service and satisfactionAccess
4 Define the other components of the Service standard5 Develop a publication and distribution strategy
Publication format and medium options areService brochureCouncil internet siteCouncil Service directoryService posterSign board etc
Distribution options areAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Publish and distribute the Service standards in the agreed format
Define the operating procedures
7 Obtain and review your Councilrsquos standards for documenting operatingprocedures
8 If the above is not available then define how procedures are to be documentedand version controlled in your Council
9 Process map the improved service (how it will operate)10 Agree the process map with the service manager11 Develop a publication and distribution strategy
Publication format and medium optionsProcedure manualLoose leaf paper pagesCardsIntranet siteElectronic document on a central server
Distribution options
All managers in the CityAll employees in the CityAll service staff involved in the procedureOn a request basisAnybody using the Intranet or Internet
12 Document the service procedure using the agreed format and medium13 Approve the new procedure and register it in the Procedure index (or version
control)
D e p lo y p ro ce d u re s a n d t r a i n s t a f f
I m p l e m e n t gt
Purpose
To provide information and direction to all service staff so they can deliver the improvedservice according to the improved design and achieve the expected serviceperformance targets
Why dep loy p roc edures and t r a i n s t a f f
Service staff will need very clear direction on what procedure is to befollowed in the delivery of an improved service
Service procedures are often written and forgotten held in a filing cabinetor in some managerrsquos office Very often the operating procedures are out of date not distributed to relevant staff have pages missing are out of dateand are not version controlled
In these circumstances it is little wonder that service staff inherit a processfrom their predecessor invent their own process evolve the process overtime to meet changing needs and eventually have a process that is uniquecomplex and inefficient
Operating procedures need to be
Quickly accessible to all staff delivering the serviceUp-to-date and complete and
Clear and understandable to the service operator
Operating procedures can be distributed to relevant staff using
Paper based manuals with version control and serial number controlIndividual pages that can be inserted into a book or manualIndividual ldquocardsrdquo that can be filed in a ldquocard boxrdquo for quick accessIntranet site using an electronic index or find function to each pageAn electronic ldquomanualrdquo located on a local area network incorporating an electronicindex or find feature (eg MS Word document with a table of contents)
In addition to deploying the operating procedures to all relevant staff it isimportant that staff are trained in the new procedure and have theopportunity to practice the procedure experiment with exception conditionsrole play a difficult customer or transaction and contribute to the furtherrefinement of the procedure
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Training on the procedure can be delivered face to face using a videotraining ldquotaperdquo using a workshop with service staff or a formal class roomenvironment
Training can be scheduled
Whenever the process changesOn an regular cyclical basis covering both changes and existing proceduresFor new staff or staff re-assigned to a new position processOn a request basis orIn response to an unsatisfactory result from an internal audit program
At all times staff should feel confident that they are performing their workaccording to the designed process and within their level of authority
Should they feel unsure of any aspect of the process or authority theyshould have access to the operating procedures for personal referenceand to training and support should the procedure prove inadequate
W h o d o e s t h i s t a s k
The service manager responsible for the service staff should deploy theoperating procedures and train their staff because it is essential that theservice manager be in control of their service and take ownership of it
If however staff training is a significant step within the Implementationthe service manager should seek assistance from the Councilrsquos internaltraining resource or an external trainer the CIB Project team or theImplementation team whichever is the most appropriate
How to P roceed
1 Nominate the staff that requires training in the new procedure2 Decide who will deliver the training and when3 Decide upon the training medium and approach
Face to face trainingVideo showWorkshopTeachPractice
ExperimentRole playProgressive or all at once
4 Develop the training materialsOperating proceduresCase studiesRole playsPractice transactions etc
5 Publish all the required material for distribution to the staff6 Organize a training venue facilities and computer access if required7 Deliver the training8 Seek staff feed back on operational difficulties or training deficiencies9 Re-dress operational difficulties or breach in the procedure
10 Update staff records to reflect their training and new skills
Tra in cus tom ers and supp l i e rs
I m p l e m e n t gt
Purpose
To raise the understanding of customers and suppliers on how the improved service isto operate and what specific actions are required from them to ensure service
performance can be achieved as specified
Why t r a i n c ustom ers and s upp l i e r s
In all municipal services there are customers service staff and suppliers(both internal and external) and each of these groups of people will have aninfluence on how the service operates
Customers often provide inputs such as information documentsapplications and requests and should the Quality of any of these inputs bepoor then the service will not operate smoothly and performance will suffer
Likewise with suppliers if they supply poor Quality inputs such asconsumables computer services constructions and contracted services then
the service will not operate as planned and again performance will suffer
It is essential therefore that customers service staff and suppliers are ldquotrainedrdquo in how to work the service so that good performance is achieved
We have already addressed service staff training in the previous task sothis task will focus upon customers and suppliers
Often customers are not trained in how to use a service and they obtainthis knowledge through making mistakes and being corrected throughmany visits to achieve what should have been achieved within one visit andthe resubmission of documents to correct earlier mistakes
Initial weaknesses in the knowledge can be overcome in time with serviceexperience but this does not resolve the inefficiencies that are created by
the first time customer or the infrequent customer
You can see how well the airlines train us as customers to ensure we checkinto the airport one hour before departure have our ticket and passport withus and only bring a limited amount of baggage All of this information issent to every passenger no matter how frequently they fly Imagine theairport chaos is passengers arrived late did not have their ticket or passportavailable and brought too much baggage
Similarly with a municipal service customers need to have knowledge of
Where to access a municipal serviceWhat actions the customer needs to take to access the serviceWhat information needs to be suppliedWhat lead time is required to access the service andHow much the service will cost
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Much of this information will be contained in the Service charterstandards but often this information is not provided to the customerunless it is requested or after commencement of the service
Customer training is necessary for the customer to make efficient quickand painless access to the service
Customers do not need training in all of the detail of the service but theydo need to be aware of the essential issues or be able to find out about
the essential issues prior to accessing the service for the first time
Training can be delivered through a number of mediums such as
1 Internet access to the municipal web site that provides basic instructions2 Service directory books published and provided to every household3 A public reception counter located in strategic locations where customers often
frequent (eg shopping centers business districts etc)4 A telephone hot line that will provide basic verbal advice5 ldquoAdvertisementsrdquo in news papers and other printed medium6 ldquoAdvertisementsrdquo on television or radio7 A service brochure that can be mailed to the customer upon request or attached
to another document that has some association with the changed service
Medium examples are
1 How to lodge a building application and downloadable application forms allavailable from the City Internet site
2 A service directory setting out the service description contact telephonenumbers and basic instructions on how to access the service
3 A ldquoCity Shoprdquo located inside a shopping mall that looks like a retail shop andprovides basic information about Council services
4 A telephone hot line number such as 7777777 that connects the customer tothe Seven Seas Municipal Council Help desk
5 One page advertisements that illustrate the new one-way street map to assistdrives to navigate around the city on the new one-way street design
6 One minute advertisement on television that illustrates how a responsible drivershould obey parking limitations in the City business district and what fines willbe incurred should they over stay the time limit and
7 A service flyer brochure that explains how to use a ldquoLoading zonerdquo in the centralbusiness district that is mailed to the vehicle owner with the vehicle registrationrenewal advice
W h o
The Service manager in collaboration with the Municipal Public InformationOfficer should complete this task
This task may also be assigned to an external professional advertisingagency that has dealt with publicity for other government services
How
1 Define the customer and supplier categories that require training2 Define the training needs or the change in customer supplier behavior that is
required3 Determine the best training medium to be used to reach these customers and to
achieve knowledge retention
4 Negotiate with participating parties such as TV stations other agencies for theirsupport
5 Agree upon a training schedule6 Develop the training materials that meet the needs and fit with the chosen medium
and participating agencies7 Deliver the training as scheduled8 Measure the learning and behavior change9 Assess the learning and behavior change and schedule further training as required
Recogn ize and rew ard success
I m p l e m e n t gt
Purpose
To Recognize and reward service staff the Implementation team customers andsuppliers for their contribution to the successful implementation of the improvedservice
Why rec ogn i z e and r ew ard s uc c es s
Everyone enjoys and appreciates recognition and reward for theircontribution to a successful project or improved service
By recognizing peoplersquos contribution they will be more satisfied with theirinvolvement and will support your municipality in the future with furtherservice improvements
Recognition is not costly and can take many forms such as
Letter of thanks addressed to the individual and signed by a senior officer (egMayor or Commissioner)Public ceremony where individuals are presented and issued a certificate of appreciation (special event or at the Council meeting)Newspaper advertisement or public posters naming individuals or groups (includingthe customers and suppliers) that have contributed to the project and thankingthem for their contributionsTV broadcast of a site visit by the Mayor where the Mayor publicly describes theimproved service and names the groups of staff that have contributedPoster showing team members displayed in the municipal reception hall andMeet with the Mayor Councilors or Commissioner and describe the team membersrsquo experiences and achievements with the project
Rewards in the form of bene f i t s may be also considered but in manycultures this is not used The benefits may include
Once off financial bonusAdditional holiday entitlementsAdditional education days andor cost subsidy entitlementsBenchmarking visit to a neighboring city or countryElevation in rank or status with a commensurate salary increaseIssue a gift certificate that offers admittance to a relevant event or purchasingpower at a retailer of related equipment or consumablesIssue a physical gift such as a pen office equipment office computer referencebook or relevant equipmentRenewal of an office vehicle or upgrading of an office vehicle andExtended usage of an office vehicle
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W h o d o e s t h i s t a s k
The CIB Steering Committee should decide upon the reward andrecognition events and benefits
The CIB Project leader may be asked for their input
This may also need to be done in collaboration with the Human ResourceDepartment within the municipality and or the senior politicians such as
the Mayor
How to P roceed
1 Decide upon the event or results that define the end of the Implementation2 Measure the degree of success the Implementation has achieved3 Define the people or groups that should be recognized for their contributions4 Decide upon specific individuals or staff groups that should be offered benefits5 Decide upon the method and timing of the recognition6 Decide upon the timing form and value of the benefits7 Conduct the recognition events8 Issue the benefits to individuals9 Seek independent views on the degree of satisfaction with the celebration events
and reward benefits and note any dissatisfaction for future reference
U p d at e t h e m e d i a
I m p l e m e n t gt
Purpose
To provide information and evidence to the media with the expectation the media willpositively report upon the achievements of the municipality in itrsquos serviceimprovements
W h y u p d a t e t h e m e d i a
Service improvements need political support to initiate them and approvetheir funding
That support will come from elected politicians that have a strong mandateto improve municipal services
That mandate will come from the electorate by them electing politiciansbased upon their performance That performance can only be known frompersonal experience and constructive reporting in the media
Therefore to sustain a continuous improvement process and develop thisinto a culture of the municipality the media must positively report all of the improvement achievements made by the city and give credit to thepoliticians staff and suppliers that have contributed to that improvement
With this reporting the electorate will develop confidence in their currentcouncilors and re-elect them based upon their positive performance Thecouncilors in turn will likely support on-going service improvements andpromote the CIB process amongst their peers
Reporting CIB achievements to the media is critical to the development asustainable CIB culture in your municipality
W h o
The Public Information Officer (or similar) will complete this task
It is likely that your senior managers or your Mayor will be interviewed andquoted in the media on specific improvement projects
The progressive collection of evidential material may be delegated to one of the Implementation team members as a specific task
How to P roceed
1 Maintain a record of all current and completed CIB projects2 For each CIB Implementation progressively build up evidential material on the
success and outcomes of CIB projects as they progress with their implementation
Customer interviews (Video and recorded)Supplier interviewsService staff interviewsPhotographs of changes (Video and still)Key Performance Measure trends (use independent data collection)Progress reports to the Steering Committee
3 Decide upon a media release strategy when how and who to4 Develop media release documents consistent with the media strategy5 Include customer interviews6 Include photographs Include KPI trend data7 Release the above information to the media8 Coordinate media interviews with senior managers and the Mayor or councilors as
requested9 Monitor media reports and validate their accuracy
10 Correct any inaccurate or misleading media reports11 Report to the Steering Committee (or Council) on the extent of media coverage in
respect of your CIB projects
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Susta in
The Sustain phase of a CI project is where all of the changes that havebeen successfully implemented during the Implementation phase are nowput firmly in place and the new service delivery becomes the normal way
I ssues conce rn ing sus ta in ing the changed
process
There are a number of issues to be considered
The original recommendations and the changes that were implemented may notin fact be ideal and through the imperfect design and decision process you mayhave made some assumptions about the service or the way in which thecustomer users the service that have now proved to be untrueIt is important therefore that you seek the opinions of your customers and staff on how they see the new service operating and whether or not there are anyflaws in the service or if with a small amount of additional effort the servicecould be improved yet furtherOften the management team and service staff will assume that with the deliveryof a ldquogoodrdquo service then the service objectives will be achieved for example if we deliver excellent education so that children and young adults will achieveemployment the assumption is therefore that with a good education you will geta job we will never know this unless we measure whether or not school leaversactually are employedWhen an imperfect service results and you can see weaknesses in the outputs of the outcome is not being achieved then this is the time to make the minorcorrections to make the service better as was your objective in the first placeOften the CI project team and the Implementation team will simply accept theminor failings of the changes and are reluctant to make that extra bit of effortto achieve the original goals ndash maybe they are tired and exhausted from all of the previous effort ndash donrsquot give up make those final adjustments and you will
end up with the results you long forAs the new service is delivered it is important that it receives appropriatefunding in the future so that the service standard does not deteriorate To dothis the budget assumptions regarding output costs volume of outputs deliveredforecast demand levels and demand dampening strategies all need to be inputto the budget considerationsYou owe it to the customer a clear indication of the service standards you arepromising to deliver including response times Quality customer satisfactionfee levels and access This promise can be expressed in a ldquoService charterrdquo or ldquoService descriptionrdquo and once issued you will be under an obligation to fulfillyour promiseTo ensure that the new service and its service processes are delivered into thefuture you should be monitoring the key performance indicators for this serviceto ensure that the standards are achieved but also you should look at theprocesses to ensure they are being complied with Most municipalities use anInternal Audit resource to verify these items and the Auditor reports to thecouncil with their findings and
Finally once you are happy that the service is normalized and is operating in asustainable manner it is time to celebrate your success
The sustain phase of a CI project involves the following six tasks
1 Accept feed back on new procedures2 Measure on going performance3 Adjust to counter poor performance4 Update budget assumptions5 Update the service standards6 Audit compliance
Gather feed back
Susta ingt
Purpose
To receive constructive feedback on the improved service or changed process fromcustomers suppliers and service staff so that any initial problems are resolved andexpected improvements are fully realized
W h y g a t h e r f e ed b a c k
A new process or service will have been developed based upon what webelieve is correct at the time of its design and development
This will include how we believe the customer will react to the new servicehow the suppliers will provide their inputs to the new service and how ourstaff will deliver the new service Our most important belief is that theimproved service will deliver the benefits that we expect
Many of these beliefs will eventuate and a better service will result howeversome of our beliefs and assumptions may not eventuate and we may needto correct the new service to fully realize its potential
It is important therefore that we seek feedback on the improved servicefrom our customers suppliers and service staff so we can be sure theimproved service is operating as planned and the benefits are being realized
W h o
The CIB Project team does this task
Conducting a customer or supplier survey and collecting the survey resultsmay be delegated to the Implementation team or to an external surveyprovider
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H o w to p r o c e ed
1 Decide what feedback should be collected and whenService difficultiesCustomer satisfactionSupplier satisfactionHazards or risksAccessResponsiveness
2 Decide upon the customer supplier staff groups to participate
3 Plan the feedback approachSurveyWorkshopFocus groupInterviewOpinion box
4 Prepare the survey instrument5 Test the questionnaire6 Conduct the surveys focus groups or workshops7 Collate and analyze the results8 Determine the changes necessary to further improve the new service
M e asu re o n -g o i n g p e r f o rm a n ce
Susta ingt
Purpose
To measure the ongoing performance of the improved service to ensure the inputsare being correctly supplied the outputs are being delivered as planned and thebenefits from the service are being realized as expected
W h y m e a su r e o n - g o i n g p e r f o r m a n ce
As part of the service improvement process your team will haveaddressed changes to inputs the service process itself and will have setstandards of performance for the outputs Hopefully the service outcomewill be improving as a result
Where critical inputs have been improved in respect of their timelinessquality cost or our satisfaction level it may be necessary to measurethese inputs to ensure they are received in an improved form accordingto the new service design
To manage the improved service inputs and ensure they are supplied tothe service according to our design the improved or critical inputs shouldbe measured in respect of the aspect that is expected to improve
This may be the inputsrsquo
QualityTimelinessCost orOur service staffsrsquo general satisfaction
Where the service process has been changed or extended this should resultin a change in output performance as well as (in the longer term) a changein service outcome
In many cases service output standards will have been set and it will beincumbent upon the service staff to achieve these service standards
Outputs should be measured in respect of the aspect that is expected toimprove This may include
QualityTimelinessCostCustomer satisfactionAccess andAffordability
Finally it will always be the case that as a result of any improvement theservice outcome should improve This is the final measure that should betracked
W h o d o e s t h i s t a s k
The measure definitions should be defined by the CIB Project team
The data collection and reporting should be an ongoing responsibility of theservice staff
The monitoring should be undertaken by both the service manager and theCIB Project team
How to P roceed
1 Decide upon which inputs outputs and outcomes are to be measured2 Decide upon which aspect of these should be measured3 Define the performance measure4 Collect the performance data
gt5 Process the data and produce the performance reports6 Monitor the results and identify any failings in expected performance
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A d j u s t t o co u n t e r p o o r p e r f o rm a n ce
Susta ingt
Purpose
To analyze the results from the customersupplier and service staff feedback and the
performance results and take correctiveaction to ensure the improved servicereaches its expected performance
W h y a d j u s t t o c o u n t e r p o o rper f o rmanc e
By taking the results from the customer supplier and service staff feedback and the performance measure results you may find that thechanged service is still not performing the way you expected In this casecorrective action will be required to reach the expected performance level
The likely issues that will result will vary according to your service and theimprovements implemented but some issues may include
Customers are still confused about the new service and are still unsure of theirrole and responsibilities in service access and useSuppliers cannot meet the higher standards of performance for the inputsService staff are still unsure of the exact process and request further assistanceMistakes are still happening and the Quality of the service output is still poorThe outputs are still delivered late and do not reach the timeliness standardsThe output unit cost of the service is still too high and the fall in unit cost hasnot resulted andThere has been no change in the service outcome even though the outputperformance has improved
W h o d o e s t h i s t a s k
The CIB Project team completes this task
Some collaboration will be necessary with the service staff and theImplementation team to conduct the root cause analysis
How to P roceed
1 Identify implementation problems that need corrective action2 Complete a root cause analysis of each issue3 Select a preferred solution for each root cause4 Develop an Implementation plan for the preferred solutions5 Cost the additional corrective actions6 Present the Implementation plan and its costs to the Steering Committee7 Adjust the overall Implementation budget with the above approval8 Implement the actions according to the Implementation plan
U p d at e b u d g e t a ssu m p t i o n s
Susta ingt
Purpose
To update the budget assumptions in relation to service access service standardsoutput unit costs and demand management strategies so that future budget allocations
will provide sufficient funds to sustain the improved service
W h y u p d a t e b u d g e t a s s u m p t i o n s
When a service is improved and particularly if the service has beenextended to reach more customers it is important that the basis of budgeting (budget assumptions) takes to account the changedcharacteristics of the new service so that adequate funds are provided inthe following years to sustain the new service
In particular if any of the following aspects have changed then the budgetwill definitely need revising
Additional customers have been added to the service eg wider access to waste
collection more houses connected to the water supply additional medical clinicsestablished additional public toilets built service has been promoted and demandhas risenService staff have been increased to provide a better serviceService standards have changed and there is wider scope in the service definitionEfficiencies have been obtained by improving the service process or by introducingcomputer technology and the output unit costs are lessCurrent customers are provided with greater access to the service by extendingoperating hours or extending the number of access points
W h o d o e s t h i s t a s k
The service manager normally completes this task with support from the Financesection within the municipality
How to P roceed
1 Define the service scope ndash what the service is how it operates any changes to theservice over the last year and what is actually delivered
2 Calculate the last yearrsquos average output unit net cost3 Forecast the new yearrsquos output unit quantity 4 Adjust the output unit price (fee) based upon Council policy and inflation5 Multiply the new unit fee with the new forecast volumes6 Adjust the old average output unit cost for inflation and additional scope7 Multiply the new output unit cost with the new output unit volumes8 Calculate the net cost based upon output units9 Prepare a line item budget for the new year
10 Reconcile the two budgets at the net cost level to ensure resources are available tomeet the new demand
11 Adjust the service scope (standards) or output volume to achieve reconciliationbetween the output based budget and the line item budget
12 If the output volumes are reduced (compared to the forecast) a demandmanagement strategy needs to be specified and included in the adjusted servicescope or standards
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Update se rv i ce stand ards
Susta ingt
Purpose
To update the Service standards (or the Customer charter) to reflect the service as i twill be provided in the New Year in respect of its description access feestimeliness quality process and grievance redress
Why upd ate s er v i c e s tandards
As the Continuous improvement program reaches its conclusion and theNew Yearrsquos budget is formulated for the improved service you will becommitting to provide the new service to a level or standard that will bedifferent to what was delivered in the past
Customers staff and suppliers should all have a clear understanding of thenew service standard so they do not have unreal expectations and theywork to meet the standard
Following the approval of the New Years budget or the normalization of the improved service the service standard should be updated andpublished for the community
The service standard document should include
1 A description setting out what the service is and its purpose2 The level of access who in the community can access this service where do
they access and when3 The price or fee to pay for the service (if applicable)4 The responsibility of the customer at the time of accessing the service ie what
does the customer need to do5 The responsibility of the service staff ie what do they do to meet the needs of
the customer6 How quickly the service is provided ie what the response time is7 How accurate the service will be ie whether or not any faults are likely or
imperfections are tolerated
8 The level of customer satisfaction that is expected9 Exceptions that may inhibit service delivery ie any items that the municipality
is dependent upon that are outside the control of the municipality and shouldthese events happen the service may be affected
10 Confidentiality of any customer information or data held by the municipality11 Grievance redress process ie should the customer be unhappy with the
service how they can lodge a complaint or request the problem be resolved and12 The outcome from this service ie why is the service offered to the community
in the first place
The definition of key performance measures will be consistent with thestatement of service level set out in the Service standard however targetvalues will not be within the Service standard but documented in theannual Budget and periodical management reporting
For example
I n the Serv ice standard we may say that ourStandard is that alltelephone enquiries will be answered with 30 seconds of the call beingmade
I n the Budge t ( o r Serv ice p lan ) we may say that ourTarget is 90 of all telephone enquiries will be answered within 30 seconds of the call beingmade
The Standard is t he idea l to a im f o r
The per fo rmance ta rge t i s the degree to wh ich tha t idea l shou ld bea t ta ined
W h o d o e s t h i s t a s k
The Service manager develops the Service standard (or Service charter)
The Public information officer should provide the ldquoCorporate standardrdquo including logos format medium etc to be applied to the final publicdocument
How to P roceed
1 Understand your councilrsquos standards for documenting Service standards2 Obtain the previous Service standard and review its contents3 Review the recent changes to the service4 Define the new Service standard
5 Develop a publication and distribution strategyPub l i ca t i on format and mediumService brochureCouncil internet siteCouncil Service directoryService postersign board etc
D is t r i bu te toAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Document the Service standards in the publication format7 Distribute the Service standard document
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Aud i t comp l i ance
Susta ingt
Purpose
To identify any processes that have become non-compliant with the standingprocedures and may result in inefficiencies unacceptable risks or lead to poor
performance
W h y a u d i t c o m p l i an c e
To sustain the improved process the manager will be collectingperformance data and monitoring the actual performance level
In addition to this it is normal practice to Audit the improved process toensure the service staff are still conducting the service according to thedocumented procedures
The reason for this is that some non-compliant processes will inevitablycreep in and may take some time to show up in the performance measureor may not be significant enough to have an impact upon performance
Other non-compliant processes may have been implemented in good faithand in fact do have a positive impact on performance and these shouldbe considered for adoption into the procedures
Just because a changed process step is non-compliant this does notnecessarily mean it should be abolished it may be good to keep andstandardize it
Your Internal Audit program may look over all processes over a period of time but when a process has been significantly changed as in a CIBProject it should be audited around one year from the Implementationperiod
You have a number of options to conduct the audit they are
Conduct your own audit program for the serviceSeek to have the service included in the Internal audit programSeek to have the service included in the External audit programHold a staff workshop and have the staff review the standing procedures andopenly discuss actual non-compliance processes andHave some independent person role-play the customer document the actualprocedure followed as seen by the customer then reconcile this with thestanding procedure
W h o d o e s t h i s t a s k
The service manager should request to have their service audited forcompliance
Assistance may be called upon from the Internal audit function or from theexternal auditor to physically undertake the audit
How to P roceed
1 Decide upon who will conduct the audit and approximately when2 The auditor plans the audit program in respect of
What service processes will be auditedTiming of the auditStaff notification methodStaff who will participateStanding procedures that will be the reference pointMethod of reviewing the current processMethod of documenting non-compliance andHow the results will be reported and discussed
3 3 Notify staff of the internal audit schedule4 Obtain the current standing procedures5 Review current processes and reconcile with the procedures6 Document non-compliant processes7 Prepare the Audit report8 Discuss the Audit results with management and staff9 Agree on a course of action to correct non-compliant processes
10 Agree on a schedule to follow up the planned corrective actions11 Review the actual corrective actions and confirm back to management these are
complete and effective
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Ins t i tu t iona l i ze
Following the Implementation of your pilot CI projects it is time for yourmunicipality to assess whether or not it wishes to pursue ContinuousImprovement and Benchmarking as a normal operating culture
If the decision is ldquoyesrdquo then the organization needs to establish the structure theinformation and the policy to make this happen
To ldquoInstitutionalizerdquo Continuous Improvement there are eleven tasks to complete
1 Plan for a full CI implementation2 Name the CI initiative
3 Link CI to rewards and recognition
4 Establish a CI BM library resource
5 Develop a service listing6 Identify pro-poor services as priorities7 Nominate CIB project8 Monitor CI project progress9 Overcome barriers
10 Create flexible decision making11 Build up internal CI capacity
If you are unfamiliar with the term ldquoInstitutional capacityrdquo or would like to understandmore about this subject go to An overview of what institutional capacity means
Pl a n f o r a f u l l CI B i m p l e m e n t a t i o n
I ns t i t u t iona l i zegt
Purpose
To establish a plan for the full implementation of Continuous Improvement andBenchmarking as the agreed techniques for achieving excellent customer satisfaction
on a sustainable basis
W h y p l a n f o r a f u l l CI B i m p l e m e n t a t i o n
To institutionalize CIB in a sustainable manner a number of facilities anditems need to be in place
These range from human capacity to systems facilities and require veryspecific implementation tasks to ensure their completeness andeffectiveness
Establishing a formal CIB implementation plan for the institutionalization of CIB will go a long way to making this happen and within a time frame thatis acceptable to your Council
There are seventeen tasks in this Phase some can be implementedconcurrently to shorten the implementation period
W h o d o e s t h i s t a s k
The CIB Steering committee will plan for the full implementation of CIB
H o w to p r o c e ed
1 Seek a formal resolution from your Council that your municipality will adopt CIB2 Advise all managers and staff that CIB is now a Council policy and all staff shall
comply with this policy3 Review all of the tasks within the Institutionalize phase as set out in this Toolkit
4 Develop a CIB Implementation plan5 Seek Council approval of the CIB Implementation plan6 Issue the CIB Implementation plan
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N a m e t h e CI B i n i t i at i ve
I ns t i t u t iona l i zegt
Purpose
To decide upon a unique name for the CIBinitiative so the initiative is easilyrecognizable and memorable and clearlycoveys the objective of council which is to
continuously improve its services to itscommunity and particularly the poor
W h y n a m e t h e C I B i n i t i a t i v e
For the CIB full implementation to succeed it needs to be elevated inimportance be recognizable and memorable with all service staff and beclearly supported by council the mayor and the senior management team
Choosing and promoting a unique program name should achieve the ldquorecognizable and memorablerdquo objectives The more unique and strikingthe choice the more memorable the program should be
The name needs to also convey the objectives of council being the
continuous improvement of municipal services
Examples from other cities include
PR ID E - an acronym used in Australia by one city meaning Promoting andRecognizing Individuals when Delivering ExcellenceSPRING - an acronym used in the Philippines meaning Simplifying PRocesses INGovernmentNI RANTARA - a name used in Bangalore India that means to continuouslyimproveSI P an acronym used in Papua New Guinea that means Service ImprovementProgramDO BETTER a name used in Australia to reflect the intentions of a business tocontinuously improve its performance
W h o d o e s t h i s t a s k
The CIB Steering committee should develop a choice of names but it islikely yoursquore council will approve the preferred name logo and theirapplication
How to P roceed
1 Agree a method to generate ideas for name choices logo colors and applicationCompetitionWorkshopBrainstormResearch
2 Conduct the agreed method and generate a list of names logos colors etc3 Critique the suggested names and vote on a preferred name4 Submit a preferred name and some alternatives to council for their approval
5 Seek councilrsquos formal endorsement for their choice of name6 Advise senior managers and staff of the name choice7 Have the Public information officer issue a press release that explains councilrsquos
policy on CIB and use of the chosen name
L in k CI B t o r e w a rd s a n d re co g n it i o n
I ns t i t u t iona l i zegt
Purpose
To develop and implement a reward and recognition system that will motivate servicemanagers and staff to seriously pursue Continuous Improvement (ldquoCIrdquo) in their service
W h y l i n k C I B t o r e w a r d s a n d r e c o g n it i o n
Continuous improvement may not be sustainable unless service staff ismotivated to pursue service efficiency and excellence Continuousimprovement programs require extra attention and effort and any changeprocess has risks of failure
There will be a natural reluctance to volunteer extra effort or to acceptadditional risks unless there are rewards and recognition to make thisworthwhile
There needs to be a policy and processes that reward managers and staff for their extra efforts and extra risk taking and their achievements inimproving their services
Recognition and reward options that may be considered include
Additional annual leave daysAdvancement promotionPublic recognitionFinancial bonusPaid educationPaid study leaveAdditional facilities or entitlements
Any reward and recognition process should be an integral part of thePersonal Performance Appraisal system
W h o d o e s t h i s t a s k
The Human Resources section should develop the rewards and recognitionpolicy and processes and have this endorsed by council
In some municipalities employee unions may need to be consulted and localawards or employee ldquocontractsrdquo may need to be modified to incorporate thispolicy
How to P roceed
1 Seek councilrsquos authorization to develop a proposal for an effective reward andrecognition policy and process
2 Develop the draft policy and a process concept for submission to council3 Seek union and staff representative bodies endorsement of the proposed policy
and process concepts4 Seek council endorsement of the proposed policy and process concept5 Advise all affected staff of the new policy and the process concepts6 Implement the new policy and develop the new processes7 Request Internal External Audit to report upon the correct use of the reward and
recognition policy and process and its effectiveness
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Estab l i sh a CI B l i b ra ry r esource
I ns t i t u t iona l i zegt
Purpose
To provide a supportive working environment and a source of knowledge to facilitatefuture CIB project teams so they perform to their maximum ability
Why es tab l i s h a C IB l i b ra r y r es ourc e
CIB project teams require support and facilities in the form of
Space to display the current status of all active CIB projectswith their planned and current status
Space to display CIB team members contact details andmethods of consulting with them on any CIB project relatedmatter
Space for the entire team to meet and discuss issues in theirproject
Space to display service flowcharts examples pictures andother materials generated from their project
Telephone and a private area from which they can telephonecustomers suppliers and staff to interview them on the projectservice
Computer equipment and access to the internet so they canresearch potential Benchmarking partners accessBenchmarking information prepare questionnaires processperformance information and prepare reports
Space to hold and display example information such asmunicipal plans and annual reports service charters service
offerings promotion material training materials CIBrecommendations CIB performance measures and best practiceperformance customer and supplier surveys and
Space and facilities to train CIB team members that have nothad the experience of participating in a CIB project
An example is the Cebu SPRING Room
W h o d o e s t h i s t a s k
The CIB Steering committee should authorize the establishment of the CIBLibrary resource center and the CIB Working group should carry out thenecessary tasks
The Facilitator will be able to provide expert assistance in respect of theCIB Library inventory and any IT equipment that is required
How to P roceed
1 Determine the needs of future CIB project teams2 Develop a concept plan for the CIB library resource3 Cost the CIB library concept plan4 Approve the concept plan and cost budget5 Implement the plan6 Promote the use of the CIB library to all CIB teams7 Monitor the CIB library utilization and the teamsrsquo satisfaction with the facility
Deve lop a se rv i ce l i s t i ng
I ns t i t u t iona l i zegt
Purpose
To prepare a listing of all municipal services and their current performance status sothat poor performing services can be identified prioritized and nominated for a CIBproject Generally a local government will deliver around 100 services and this numbershould provide adequate detail and focus for you to prioritize services for improvementAn example listing of services is provided
Why dev e lop a s er v i c e l is t i ng
Continuous improvement as a process needs to focus upon a group of actions or activities a product or a service
A service in the local government context is a group of activities thattogether satisfy a specific need of the community A service can be brokendown into sub-services so the CIB process can deal with specific issues andparts of the bigger service can be identified as priorities for improvement
For example ldquoWaterrdquo may be defined as a service but this can be brokendown into sub services such as
1 Water catchment2 Water storage3 Water treatment4 Water connection5 Water reticulation supply6 Water metering and billing7 Sewage billing8 Sewage collection9 Sewage treatment
10 Sewage disposal
Taking the above list of sub-services it may be the case in your citythat Water connect ion is not accessible to some parts of the communityand it may be this sub-service that needs to be improved In other citiesWater metering and billing may be a problem and in other cities Watercatchment may be an issue
It is best to collect service information at the top service level first then at
a later time collect information at the sub-service level
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Generally a local government will deliver around 100 services and thisnumber should provide adequate detail and focus for you to prioritizeservices for improvement
Information relating to a service that can be collected may include
1 Service name2 Description3 Sub-service break down4 Number of current customers or volume of output5 The number of potential customers currently denied access to the service6 The severity and frequency of incidents of poor quality of the service or
incidents of customers with related sickness or health problems7 The severity and frequency of incidents of poor timeliness of delivering the
outputs and in particular when the timeliness is so sever it equates to denial of service access
8 The number of potential customers denied access to the service because it isunaffordable for them and
9 The frequency and severity of customer complaints about the service
When you decide upon what information is to be collected please considerthe basis on which you will prioritize the services for improvement (seeIdentify pro-poor services as priorities) because the basis will requireinformation that is being collected at this point
W h o d o e s t h i s t a s k
The CIB Working group should undertake this task but it will requireparticipation and cooperation from all service managers
The service listing can also be developed by
The service managers independentlyA specific project team set up to do this taskThe facilitator orA consultant hired to do this task
How to P roceed
1 Agree on what defines a ldquoservicerdquo2 Agree upon the information that is to be recorded for each service and or sub-
service
3 Develop the data collection method and resourcesQuestionnaire to each Director managerStaff interviewManager workshopUse financial budget costs center as a base
4 Collect the service data5 Process the data into a spreadsheet or computer file6 Return the service listing to the responsible managers for validation7 Correct the service listing8 Implement a procedure to keep the service listing updated
I d e n t i f y p ro - p o o r se rv i ce s as p r i o r i t i e s
I ns t i t u t iona l i zegt
Purpose
To identify and prioritize pro-poor services for improvement using the CIB toolkit
Why i den t i f y p ro -p oor s er v i c es as p r i o r i t i es
A pro-poor service is a service that provides the minimum basic needs of acommunity in respect of
1 Water2 Waste collection3 Sewage and sanitation4 Electricity energy5 Education6 Medical and hospital7 Housing8 Communications9 Employment or sustenance
The m in imum bas ic ser v ice leve l p rov ides
1 Access by all members of the community that need it2 A Qua l i t y output (ie fault free) that is safe hygienic and does not risk the health
of the service user3 A Time ly output that does not inhibit service access4 Pricing that is a f fo rdab le and does not inhibit service access and5 Adequate customer sa t i s fac t i on
Should any of the above services have
1 Sections of the community denied access to the service2 Outputs that in some way may risk the health or well being of the customer3 Outputs that are not delivered in a timely manner and ultimately restrict access to
the service4 Prices that are unaffordable for some in the community and ultimately restricts
their access or5 Customers that are generally dissatisfied with the service
then that service should be identified as a priority for improvement
The grading of the service seriousness should be based upon
The number of potential customers currently denied access to the serviceThe severity and frequency of incidents of poor quality of the service or incidentsof customers with related sickness or health problemsThe severity and frequency of incidents of poor timeliness of delivering theoutputs and in particular when the timeliness is so sever it equates to denial of service accessThe number of potential customers denied access to the service because it isunaffordable for them andThe frequency and severity of customer complaints about the service
The grading should be evidenced by data that has been collected for eachservice (refer earlier task ldquoDevelop a service listingrdquo)
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W h o d o e s t h i s t a s k
The CIB Working group should complete this task however the finaldecision on whether or not a specific service should be improved using theCIB toolkit will remain with the CIB Steering committee (see Approve thisCIB project within the Organize phase)
How to P roceed
1 Obtain the Service listing prepared in the preceding task2 Agree upon the definition of a ldquopro-poor servicerdquo3 Identify pro-poor services that currently have inadequate performance4 Grade these services according to their seriousness
N o m i n a t e CI B p ro j e c t s
I ns t i t u t iona l i zegt
Purpose
To decide which service or components will be the subject of a CIB project and tostate the expectations for improvement from the project
W h y n o m i n a t e CI B p r o j e c t s
The CIB Service nomination is a formal process to clearly set out theexpectations of the Steering committee in respect of improvementsrequired for a particular service
The nomination information has four important elements
1 The service or service components that is to be improved2 The expectation for improvement or the objective3 The start and end dates and4 The CIB Project leader
The nominated service needs to be very specific Nominating the service
as ldquoPublic healthrdquo or ldquoEducationrdquo will not provide adequate informationwith which the project team can focus its attention A better specificationwill be ldquoEducating the community on public health issuesrdquo or ldquoFood vendorlicensingrdquo
The expectation for improvement should be specified in quantifiable termsif possible An example may be ldquoDecrease the number of reportable foodpoisoning incidents from food vendors by 20rdquo In this way we canobjectively measure the success or otherwise of the CIB project
The start and end dates for the project need to be set relative to thecapacity of the likely team members to commence and conclude theproject Seasonal demand other projects normal work capacity and publicholidays need to be considered
The project team leader should be nominated at this time because thereneeds to be one person that holds the accountability for progressing theproject The team leader has the responsibility for marshalling the team andcommencing the CIB project with the Organise phase
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but much of thework may be delegated to the CIB Working group
How to P roceed
1 Obtain the listing of pro-poor services identified as priorities for improvement2 Decide the objectives or the expectation for improvement3 Decide the approximate start and end date4 Decide the CIB Project team leader
5 Complete the CIB Service nomination form
M o n i t o r CI B p ro j e c t p ro g re ss
I ns t i t u t iona l i zegt
Purpose
To monitor the progress of all current CIB projects so that any delays difficulties orbarriers may be dealt with or instructions provided on how to maintain the projectrsquosschedule
W h y m o n i t o r CI B p r o j e c t p r o g r e ss
As each CIB project advances it is likely that some difficulties and delays willarise Many of these will be capably dealt with by the team leader butothers may need the support of the Steering committee
We refer to the most likely problems and issues as ldquoBarriersrdquo and these aredealt with in a separate page ldquoBarriers and how to overcome themrdquo
In the early years of a CIB pilot implementation there may only be ahandful of active projects at one time but as the initiative gathersmomentum and more projects are commenced it is conceivable that manyprojects will be active at once
In the Philippines a large regional city had approximately twenty CIBprojects running concurrently
When the number of active projects exceeds ten it is time to considerreviewing their status by exception
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Exception means that where a project is running according to its originalplan and the team leader has no issues or concerns then the SteeringCommittee does not look at that project in detail
On the other hand where a project is seriously late or has some issues ordifficulties that cannot be easily resolved or it seems the projectobjectives may not be achieved or the team leader is seeking assistancethen the Steering Committee should carefully review this project andprovide the necessary assistance
The approach should be that all projects team leaders provide a monthlystatus report these reports are summarized onto a summary list oneperson reviews this list and identifies those projects that requireCommittee review A set of ldquotraffic lightsrdquo is one method of flagging therequirement for review
W h o d o e s t h i s t a s k
The CIB Steering committee completes the monitoring using updatedproject status reports provided by each CIB project team leader
Each CIB project leader should provide a Project status report on amonthly basis (or more regularly if required)
Where the Steering committee monitors only the summary report byexception the facilitator or a member of the Working group will need tosummarize all of the projects and ldquoflagrdquo those requiring Steeringcommittee review
How to P roceed
1 Have ldquoReview project progressrdquo as a standing agenda item at the regular CIBSteering Committee meetings
2 Brief each CIB project manager on the requirement to provide a monthly projectprogress report
3 Receive and collate monthly CIB project progress reports
4 Summarize the projectsrsquo status on a Summary report
5 Review each project and flag those requiring SC attention
6 Review CIB projects by exception
7 Agree on the root cause of any project problems8 Decide upon a course of action9 Write up the minutes of the meeting and issue them to all members
10 Advise the CIB project leader of the required action
B ar r i e r s an d h o w t o o ve rco m e t h e m
I ns t i t u t iona l i zegt
Purpose
To identify Barriers to the successful implementation of your CIB initiative andimplement strategies to minimize them
W h y i d e n t if y B a r r i e r s a n d o v e r c om e t h e m
Based upon a survey held at a regional conference on improving municipalservices a work session discussed Barriers and how they may be overcome
The results of the work session showed the following Barriers to be the mostcommon and these would inhibit the implementation of improvements
Individual staff performance is not measuredStaff do not have a personal training program
Managers and staff are not remunerated according to their performanceBudget allocation and justification method is weakProvincial or Central Government hold the power of decision makingManagers are not rewarded or recognized for improving performancePeers do not adequately support managers when change programs falter
These are ldquofundamental barriersrdquo to change and need to be dealt with at thewhole of municipal organization level It is not effective to deal with theseat a service level or department level because this would raise inequalitybetween those staff involved and those not
The CIB toolkit can be applied to address your priority Barriers Theapproach should be to
1 Organ ize a team to look at the Barrier(s)2 Ana lyze the Barriers particularly in completing a staff (customer) survey
3 Benchmark how other municipalities have dealt with the same issue4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff and managers to
adapt
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but in collaborationwith internal departments responsible for Human resource managementStaff training Finance and the Council secretariat
How to P roceed
1 Identify local Barriers that will definitely inhibit the successful implementation of your CIB initiative (use the Assessment of Barriers to change tool )
2 Identify the priority Barriers (those you wish to minimize in the short term)3 Decide whether or not these priority Barriers can be dealt with collectively or
individually
4 Complete a CIB Project nomination(s) to deal with individual or collective priority
Barriers
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Flex ib i l i t y i n dec i s i on m ak ing
I ns t i t u t iona l i zegt
Purpose
To delegate responsibility and accountability to managers and staff so themunicipality can operate in a flexible and responsive manner to meet the needs of its
community
W h y p u r s u e f l e x i b il i t y i n d e ci s io n m a k i n g
During the course of assisting many local governments with ContinuousImprovement and Benchmarking it has become evident that manygovernments are constrained by the lack of documented policy andprocedures poor staff training and limited delegation of authority andaccountability
In many cases simple decisions are not taken by the staff officer dealingwith the issue because they are either unsure of the correct decision tomake or do not have the authority or are not prepared to take the risk of a decision
In the end the decision is moved up the hierarchy of management andinevitably ends up with the most senior manager who is overwhelmed bythe numerous requests being made
Decision making then stalls and the customer becomes dissatisfied
A better model for fast and flexible decision making is
Have the policies of the government clearly documented so allmanagers and staff know the major business rules of theirservice (these may be documented as service specificationsservice charters or government by-laws)
Have all business processes clearly documented so that all staff
know exactly how to deliver a service and in particular whatdecisions they must make in respect of exceptional events orcircumstances
Train all staff in the processes they personally deliver orconduct ensure they know exactly how the process shouldoperate and the manner or method of their decision making toaddress exceptional conditions
Delegate decision making to do so to the lowest level in theorganizational structure that is commensurate with good riskmanagement knowledge skills age intellectual capacity andmaturity
Provide authority to the staff to make their decisions based uponthe level of delegation determined above
Encourage staff to make decisions on their own without referralto their superior but assist them to do so during their earlyexperience and
Monitor staff decision making using performance metrics orinternal audit programs to ensure decisions are made within thepowers of delegation and decisions are made correctly
The objectives of this model are
Customer requests are dealt with in the minimum amount of time
Decisions are made by the staff member closest to the actual request ortransaction and who is most knowledgeable about the detail of thetransaction
Decisions are made correctly and
The municipality is not put at risk in respect of
FraudCorruptionLitigationFinancial loss orEmployee or customer accidents or injury
W h o d o e s t h i s t a s k
The Mayor Chief Commissioner or Chief Executive should undertake thistask
They may seek assistance from the CIB Working group or the HumanResources Branch of the organization
How to P roceed
1 Develop a model for flexible decision making2 Undertake an audit to determine the municipalityrsquos level of flexibilityresponsiveness delegation and accountability
3 Review the current legislation governing decision making powers and the degree of delegation that is possible
4 Develop a policy that requires flexible decision making underpinned withappropriate responsibility accountability and authority
5 Develop an implementation plan to deploy the above policy6 Implement the plan7 Repeat the audit to determine the improvement in the municipalityrsquos capacity for
flexibility and decision making
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Bu i l d up i n t e rna l CI B capac i t y
I ns t i t u t iona l i zegt
Purpose
To build internal capacity to conduct CIB projects quickly and effectively so that themunicipality can continuously improve its services efficiently and effectively
W h y b u i l d u p i n t e r n a l CI B c ap a ci t y
The capaci ty of an organization to Analyze a service identifyopportunities then implement those opportunities is often mistakenlyunderstood to be simply a set of analysis skills
In fact the capaci ty of an organization to improve includes
InformationSkills in analysis and innovationA culture of consultation and open communicationProject management skillsDocumented procedures and instructionsPublic information or public accountability andSupportive financial and performance monitoring systems
To ensure CIB projects are conducted in an efficient and effective mannernot only do the CIB teams need to have the technical skills to complete aCIB project but they must also operate within a supportive culture andstructure and have appropriate information methods and systemsavailable to them
Where the underlying capacity to change weakens or does not exist in thefirst place then corrective action or improvements need to be commencedso that CIB projects have a better chance of success
To deal with these capacity weaknesses you can apply the normal CIBtoolkit and address your priority weaknesses using a CIB project
The approach should be to
1 Organ ize a team to look at the Capacity weaknesses2 Ana lyze the weaknesses particularly in completing a customer survey3 Benchmark how other municipalities have dealt with the same weakness4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff managers
council and systems to adapt
The tool ldquoAssessment of current capacity to improverdquo is provided as anassessment framework or audit check list to facilitate your CIB Steeringcommittee to assess your capacity on a regular basis We suggestannually so that improvements or weaknesses can be monitored for theirchange
The above assessment tool can be altered to meet your own needs and isnot meant to be a prescriptive list
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task
H o w to p r o c e ed
1 Complete a regular assessment of the municipalityrsquos capacity to deliver CIB
projects (use the Assessment of Current Capacity to Improve tool)
2 Identify priority capacity gaps that need to be improved in the short term3 Decide whether or not each priority gap can be dealt with as a CIB project
4 Complete a CIB project nomination for those gaps that can be addressed as a CIB
project
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W h o d o e s t h i s t a s k
For a small change to a process that is consistent across the whole of Council the CIB Project team can complete this task
Where the improved service is large and must be delivered in a consistentmanner across the whole of Council the service specification can bedrafted by the CIB Project team and then it should be approved by theCouncil
Where the new service and procedure is unique to an area then the localImplementation team should document the Service standards andprocedures in collaboration with the local service manager and their staff
How to P roceed
Define the service standards
1 Obtain and review your Councilrsquos standards for documenting Service standardsand operating procedures
2 If the above is not available then define how Service standards are to bedocumented and version controlled in your Council
3 Define the performance standards for the service in respect ofTimeliness
QualityCustomer service and satisfactionAccess
4 Define the other components of the Service standard5 Develop a publication and distribution strategy
Publication format and medium options areService brochureCouncil internet siteCouncil Service directoryService posterSign board etc
Distribution options areAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Publish and distribute the Service standards in the agreed format
Define the operating procedures
7 Obtain and review your Councilrsquos standards for documenting operatingprocedures
8 If the above is not available then define how procedures are to be documentedand version controlled in your Council
9 Process map the improved service (how it will operate)10 Agree the process map with the service manager11 Develop a publication and distribution strategy
Publication format and medium optionsProcedure manualLoose leaf paper pagesCardsIntranet siteElectronic document on a central server
Distribution options
All managers in the CityAll employees in the CityAll service staff involved in the procedureOn a request basisAnybody using the Intranet or Internet
12 Document the service procedure using the agreed format and medium13 Approve the new procedure and register it in the Procedure index (or version
control)
D e p lo y p ro ce d u re s a n d t r a i n s t a f f
I m p l e m e n t gt
Purpose
To provide information and direction to all service staff so they can deliver the improvedservice according to the improved design and achieve the expected serviceperformance targets
Why dep loy p roc edures and t r a i n s t a f f
Service staff will need very clear direction on what procedure is to befollowed in the delivery of an improved service
Service procedures are often written and forgotten held in a filing cabinetor in some managerrsquos office Very often the operating procedures are out of date not distributed to relevant staff have pages missing are out of dateand are not version controlled
In these circumstances it is little wonder that service staff inherit a processfrom their predecessor invent their own process evolve the process overtime to meet changing needs and eventually have a process that is uniquecomplex and inefficient
Operating procedures need to be
Quickly accessible to all staff delivering the serviceUp-to-date and complete and
Clear and understandable to the service operator
Operating procedures can be distributed to relevant staff using
Paper based manuals with version control and serial number controlIndividual pages that can be inserted into a book or manualIndividual ldquocardsrdquo that can be filed in a ldquocard boxrdquo for quick accessIntranet site using an electronic index or find function to each pageAn electronic ldquomanualrdquo located on a local area network incorporating an electronicindex or find feature (eg MS Word document with a table of contents)
In addition to deploying the operating procedures to all relevant staff it isimportant that staff are trained in the new procedure and have theopportunity to practice the procedure experiment with exception conditionsrole play a difficult customer or transaction and contribute to the furtherrefinement of the procedure
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Training on the procedure can be delivered face to face using a videotraining ldquotaperdquo using a workshop with service staff or a formal class roomenvironment
Training can be scheduled
Whenever the process changesOn an regular cyclical basis covering both changes and existing proceduresFor new staff or staff re-assigned to a new position processOn a request basis orIn response to an unsatisfactory result from an internal audit program
At all times staff should feel confident that they are performing their workaccording to the designed process and within their level of authority
Should they feel unsure of any aspect of the process or authority theyshould have access to the operating procedures for personal referenceand to training and support should the procedure prove inadequate
W h o d o e s t h i s t a s k
The service manager responsible for the service staff should deploy theoperating procedures and train their staff because it is essential that theservice manager be in control of their service and take ownership of it
If however staff training is a significant step within the Implementationthe service manager should seek assistance from the Councilrsquos internaltraining resource or an external trainer the CIB Project team or theImplementation team whichever is the most appropriate
How to P roceed
1 Nominate the staff that requires training in the new procedure2 Decide who will deliver the training and when3 Decide upon the training medium and approach
Face to face trainingVideo showWorkshopTeachPractice
ExperimentRole playProgressive or all at once
4 Develop the training materialsOperating proceduresCase studiesRole playsPractice transactions etc
5 Publish all the required material for distribution to the staff6 Organize a training venue facilities and computer access if required7 Deliver the training8 Seek staff feed back on operational difficulties or training deficiencies9 Re-dress operational difficulties or breach in the procedure
10 Update staff records to reflect their training and new skills
Tra in cus tom ers and supp l i e rs
I m p l e m e n t gt
Purpose
To raise the understanding of customers and suppliers on how the improved service isto operate and what specific actions are required from them to ensure service
performance can be achieved as specified
Why t r a i n c ustom ers and s upp l i e r s
In all municipal services there are customers service staff and suppliers(both internal and external) and each of these groups of people will have aninfluence on how the service operates
Customers often provide inputs such as information documentsapplications and requests and should the Quality of any of these inputs bepoor then the service will not operate smoothly and performance will suffer
Likewise with suppliers if they supply poor Quality inputs such asconsumables computer services constructions and contracted services then
the service will not operate as planned and again performance will suffer
It is essential therefore that customers service staff and suppliers are ldquotrainedrdquo in how to work the service so that good performance is achieved
We have already addressed service staff training in the previous task sothis task will focus upon customers and suppliers
Often customers are not trained in how to use a service and they obtainthis knowledge through making mistakes and being corrected throughmany visits to achieve what should have been achieved within one visit andthe resubmission of documents to correct earlier mistakes
Initial weaknesses in the knowledge can be overcome in time with serviceexperience but this does not resolve the inefficiencies that are created by
the first time customer or the infrequent customer
You can see how well the airlines train us as customers to ensure we checkinto the airport one hour before departure have our ticket and passport withus and only bring a limited amount of baggage All of this information issent to every passenger no matter how frequently they fly Imagine theairport chaos is passengers arrived late did not have their ticket or passportavailable and brought too much baggage
Similarly with a municipal service customers need to have knowledge of
Where to access a municipal serviceWhat actions the customer needs to take to access the serviceWhat information needs to be suppliedWhat lead time is required to access the service andHow much the service will cost
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Much of this information will be contained in the Service charterstandards but often this information is not provided to the customerunless it is requested or after commencement of the service
Customer training is necessary for the customer to make efficient quickand painless access to the service
Customers do not need training in all of the detail of the service but theydo need to be aware of the essential issues or be able to find out about
the essential issues prior to accessing the service for the first time
Training can be delivered through a number of mediums such as
1 Internet access to the municipal web site that provides basic instructions2 Service directory books published and provided to every household3 A public reception counter located in strategic locations where customers often
frequent (eg shopping centers business districts etc)4 A telephone hot line that will provide basic verbal advice5 ldquoAdvertisementsrdquo in news papers and other printed medium6 ldquoAdvertisementsrdquo on television or radio7 A service brochure that can be mailed to the customer upon request or attached
to another document that has some association with the changed service
Medium examples are
1 How to lodge a building application and downloadable application forms allavailable from the City Internet site
2 A service directory setting out the service description contact telephonenumbers and basic instructions on how to access the service
3 A ldquoCity Shoprdquo located inside a shopping mall that looks like a retail shop andprovides basic information about Council services
4 A telephone hot line number such as 7777777 that connects the customer tothe Seven Seas Municipal Council Help desk
5 One page advertisements that illustrate the new one-way street map to assistdrives to navigate around the city on the new one-way street design
6 One minute advertisement on television that illustrates how a responsible drivershould obey parking limitations in the City business district and what fines willbe incurred should they over stay the time limit and
7 A service flyer brochure that explains how to use a ldquoLoading zonerdquo in the centralbusiness district that is mailed to the vehicle owner with the vehicle registrationrenewal advice
W h o
The Service manager in collaboration with the Municipal Public InformationOfficer should complete this task
This task may also be assigned to an external professional advertisingagency that has dealt with publicity for other government services
How
1 Define the customer and supplier categories that require training2 Define the training needs or the change in customer supplier behavior that is
required3 Determine the best training medium to be used to reach these customers and to
achieve knowledge retention
4 Negotiate with participating parties such as TV stations other agencies for theirsupport
5 Agree upon a training schedule6 Develop the training materials that meet the needs and fit with the chosen medium
and participating agencies7 Deliver the training as scheduled8 Measure the learning and behavior change9 Assess the learning and behavior change and schedule further training as required
Recogn ize and rew ard success
I m p l e m e n t gt
Purpose
To Recognize and reward service staff the Implementation team customers andsuppliers for their contribution to the successful implementation of the improvedservice
Why rec ogn i z e and r ew ard s uc c es s
Everyone enjoys and appreciates recognition and reward for theircontribution to a successful project or improved service
By recognizing peoplersquos contribution they will be more satisfied with theirinvolvement and will support your municipality in the future with furtherservice improvements
Recognition is not costly and can take many forms such as
Letter of thanks addressed to the individual and signed by a senior officer (egMayor or Commissioner)Public ceremony where individuals are presented and issued a certificate of appreciation (special event or at the Council meeting)Newspaper advertisement or public posters naming individuals or groups (includingthe customers and suppliers) that have contributed to the project and thankingthem for their contributionsTV broadcast of a site visit by the Mayor where the Mayor publicly describes theimproved service and names the groups of staff that have contributedPoster showing team members displayed in the municipal reception hall andMeet with the Mayor Councilors or Commissioner and describe the team membersrsquo experiences and achievements with the project
Rewards in the form of bene f i t s may be also considered but in manycultures this is not used The benefits may include
Once off financial bonusAdditional holiday entitlementsAdditional education days andor cost subsidy entitlementsBenchmarking visit to a neighboring city or countryElevation in rank or status with a commensurate salary increaseIssue a gift certificate that offers admittance to a relevant event or purchasingpower at a retailer of related equipment or consumablesIssue a physical gift such as a pen office equipment office computer referencebook or relevant equipmentRenewal of an office vehicle or upgrading of an office vehicle andExtended usage of an office vehicle
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W h o d o e s t h i s t a s k
The CIB Steering Committee should decide upon the reward andrecognition events and benefits
The CIB Project leader may be asked for their input
This may also need to be done in collaboration with the Human ResourceDepartment within the municipality and or the senior politicians such as
the Mayor
How to P roceed
1 Decide upon the event or results that define the end of the Implementation2 Measure the degree of success the Implementation has achieved3 Define the people or groups that should be recognized for their contributions4 Decide upon specific individuals or staff groups that should be offered benefits5 Decide upon the method and timing of the recognition6 Decide upon the timing form and value of the benefits7 Conduct the recognition events8 Issue the benefits to individuals9 Seek independent views on the degree of satisfaction with the celebration events
and reward benefits and note any dissatisfaction for future reference
U p d at e t h e m e d i a
I m p l e m e n t gt
Purpose
To provide information and evidence to the media with the expectation the media willpositively report upon the achievements of the municipality in itrsquos serviceimprovements
W h y u p d a t e t h e m e d i a
Service improvements need political support to initiate them and approvetheir funding
That support will come from elected politicians that have a strong mandateto improve municipal services
That mandate will come from the electorate by them electing politiciansbased upon their performance That performance can only be known frompersonal experience and constructive reporting in the media
Therefore to sustain a continuous improvement process and develop thisinto a culture of the municipality the media must positively report all of the improvement achievements made by the city and give credit to thepoliticians staff and suppliers that have contributed to that improvement
With this reporting the electorate will develop confidence in their currentcouncilors and re-elect them based upon their positive performance Thecouncilors in turn will likely support on-going service improvements andpromote the CIB process amongst their peers
Reporting CIB achievements to the media is critical to the development asustainable CIB culture in your municipality
W h o
The Public Information Officer (or similar) will complete this task
It is likely that your senior managers or your Mayor will be interviewed andquoted in the media on specific improvement projects
The progressive collection of evidential material may be delegated to one of the Implementation team members as a specific task
How to P roceed
1 Maintain a record of all current and completed CIB projects2 For each CIB Implementation progressively build up evidential material on the
success and outcomes of CIB projects as they progress with their implementation
Customer interviews (Video and recorded)Supplier interviewsService staff interviewsPhotographs of changes (Video and still)Key Performance Measure trends (use independent data collection)Progress reports to the Steering Committee
3 Decide upon a media release strategy when how and who to4 Develop media release documents consistent with the media strategy5 Include customer interviews6 Include photographs Include KPI trend data7 Release the above information to the media8 Coordinate media interviews with senior managers and the Mayor or councilors as
requested9 Monitor media reports and validate their accuracy
10 Correct any inaccurate or misleading media reports11 Report to the Steering Committee (or Council) on the extent of media coverage in
respect of your CIB projects
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Susta in
The Sustain phase of a CI project is where all of the changes that havebeen successfully implemented during the Implementation phase are nowput firmly in place and the new service delivery becomes the normal way
I ssues conce rn ing sus ta in ing the changed
process
There are a number of issues to be considered
The original recommendations and the changes that were implemented may notin fact be ideal and through the imperfect design and decision process you mayhave made some assumptions about the service or the way in which thecustomer users the service that have now proved to be untrueIt is important therefore that you seek the opinions of your customers and staff on how they see the new service operating and whether or not there are anyflaws in the service or if with a small amount of additional effort the servicecould be improved yet furtherOften the management team and service staff will assume that with the deliveryof a ldquogoodrdquo service then the service objectives will be achieved for example if we deliver excellent education so that children and young adults will achieveemployment the assumption is therefore that with a good education you will geta job we will never know this unless we measure whether or not school leaversactually are employedWhen an imperfect service results and you can see weaknesses in the outputs of the outcome is not being achieved then this is the time to make the minorcorrections to make the service better as was your objective in the first placeOften the CI project team and the Implementation team will simply accept theminor failings of the changes and are reluctant to make that extra bit of effortto achieve the original goals ndash maybe they are tired and exhausted from all of the previous effort ndash donrsquot give up make those final adjustments and you will
end up with the results you long forAs the new service is delivered it is important that it receives appropriatefunding in the future so that the service standard does not deteriorate To dothis the budget assumptions regarding output costs volume of outputs deliveredforecast demand levels and demand dampening strategies all need to be inputto the budget considerationsYou owe it to the customer a clear indication of the service standards you arepromising to deliver including response times Quality customer satisfactionfee levels and access This promise can be expressed in a ldquoService charterrdquo or ldquoService descriptionrdquo and once issued you will be under an obligation to fulfillyour promiseTo ensure that the new service and its service processes are delivered into thefuture you should be monitoring the key performance indicators for this serviceto ensure that the standards are achieved but also you should look at theprocesses to ensure they are being complied with Most municipalities use anInternal Audit resource to verify these items and the Auditor reports to thecouncil with their findings and
Finally once you are happy that the service is normalized and is operating in asustainable manner it is time to celebrate your success
The sustain phase of a CI project involves the following six tasks
1 Accept feed back on new procedures2 Measure on going performance3 Adjust to counter poor performance4 Update budget assumptions5 Update the service standards6 Audit compliance
Gather feed back
Susta ingt
Purpose
To receive constructive feedback on the improved service or changed process fromcustomers suppliers and service staff so that any initial problems are resolved andexpected improvements are fully realized
W h y g a t h e r f e ed b a c k
A new process or service will have been developed based upon what webelieve is correct at the time of its design and development
This will include how we believe the customer will react to the new servicehow the suppliers will provide their inputs to the new service and how ourstaff will deliver the new service Our most important belief is that theimproved service will deliver the benefits that we expect
Many of these beliefs will eventuate and a better service will result howeversome of our beliefs and assumptions may not eventuate and we may needto correct the new service to fully realize its potential
It is important therefore that we seek feedback on the improved servicefrom our customers suppliers and service staff so we can be sure theimproved service is operating as planned and the benefits are being realized
W h o
The CIB Project team does this task
Conducting a customer or supplier survey and collecting the survey resultsmay be delegated to the Implementation team or to an external surveyprovider
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H o w to p r o c e ed
1 Decide what feedback should be collected and whenService difficultiesCustomer satisfactionSupplier satisfactionHazards or risksAccessResponsiveness
2 Decide upon the customer supplier staff groups to participate
3 Plan the feedback approachSurveyWorkshopFocus groupInterviewOpinion box
4 Prepare the survey instrument5 Test the questionnaire6 Conduct the surveys focus groups or workshops7 Collate and analyze the results8 Determine the changes necessary to further improve the new service
M e asu re o n -g o i n g p e r f o rm a n ce
Susta ingt
Purpose
To measure the ongoing performance of the improved service to ensure the inputsare being correctly supplied the outputs are being delivered as planned and thebenefits from the service are being realized as expected
W h y m e a su r e o n - g o i n g p e r f o r m a n ce
As part of the service improvement process your team will haveaddressed changes to inputs the service process itself and will have setstandards of performance for the outputs Hopefully the service outcomewill be improving as a result
Where critical inputs have been improved in respect of their timelinessquality cost or our satisfaction level it may be necessary to measurethese inputs to ensure they are received in an improved form accordingto the new service design
To manage the improved service inputs and ensure they are supplied tothe service according to our design the improved or critical inputs shouldbe measured in respect of the aspect that is expected to improve
This may be the inputsrsquo
QualityTimelinessCost orOur service staffsrsquo general satisfaction
Where the service process has been changed or extended this should resultin a change in output performance as well as (in the longer term) a changein service outcome
In many cases service output standards will have been set and it will beincumbent upon the service staff to achieve these service standards
Outputs should be measured in respect of the aspect that is expected toimprove This may include
QualityTimelinessCostCustomer satisfactionAccess andAffordability
Finally it will always be the case that as a result of any improvement theservice outcome should improve This is the final measure that should betracked
W h o d o e s t h i s t a s k
The measure definitions should be defined by the CIB Project team
The data collection and reporting should be an ongoing responsibility of theservice staff
The monitoring should be undertaken by both the service manager and theCIB Project team
How to P roceed
1 Decide upon which inputs outputs and outcomes are to be measured2 Decide upon which aspect of these should be measured3 Define the performance measure4 Collect the performance data
gt5 Process the data and produce the performance reports6 Monitor the results and identify any failings in expected performance
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A d j u s t t o co u n t e r p o o r p e r f o rm a n ce
Susta ingt
Purpose
To analyze the results from the customersupplier and service staff feedback and the
performance results and take correctiveaction to ensure the improved servicereaches its expected performance
W h y a d j u s t t o c o u n t e r p o o rper f o rmanc e
By taking the results from the customer supplier and service staff feedback and the performance measure results you may find that thechanged service is still not performing the way you expected In this casecorrective action will be required to reach the expected performance level
The likely issues that will result will vary according to your service and theimprovements implemented but some issues may include
Customers are still confused about the new service and are still unsure of theirrole and responsibilities in service access and useSuppliers cannot meet the higher standards of performance for the inputsService staff are still unsure of the exact process and request further assistanceMistakes are still happening and the Quality of the service output is still poorThe outputs are still delivered late and do not reach the timeliness standardsThe output unit cost of the service is still too high and the fall in unit cost hasnot resulted andThere has been no change in the service outcome even though the outputperformance has improved
W h o d o e s t h i s t a s k
The CIB Project team completes this task
Some collaboration will be necessary with the service staff and theImplementation team to conduct the root cause analysis
How to P roceed
1 Identify implementation problems that need corrective action2 Complete a root cause analysis of each issue3 Select a preferred solution for each root cause4 Develop an Implementation plan for the preferred solutions5 Cost the additional corrective actions6 Present the Implementation plan and its costs to the Steering Committee7 Adjust the overall Implementation budget with the above approval8 Implement the actions according to the Implementation plan
U p d at e b u d g e t a ssu m p t i o n s
Susta ingt
Purpose
To update the budget assumptions in relation to service access service standardsoutput unit costs and demand management strategies so that future budget allocations
will provide sufficient funds to sustain the improved service
W h y u p d a t e b u d g e t a s s u m p t i o n s
When a service is improved and particularly if the service has beenextended to reach more customers it is important that the basis of budgeting (budget assumptions) takes to account the changedcharacteristics of the new service so that adequate funds are provided inthe following years to sustain the new service
In particular if any of the following aspects have changed then the budgetwill definitely need revising
Additional customers have been added to the service eg wider access to waste
collection more houses connected to the water supply additional medical clinicsestablished additional public toilets built service has been promoted and demandhas risenService staff have been increased to provide a better serviceService standards have changed and there is wider scope in the service definitionEfficiencies have been obtained by improving the service process or by introducingcomputer technology and the output unit costs are lessCurrent customers are provided with greater access to the service by extendingoperating hours or extending the number of access points
W h o d o e s t h i s t a s k
The service manager normally completes this task with support from the Financesection within the municipality
How to P roceed
1 Define the service scope ndash what the service is how it operates any changes to theservice over the last year and what is actually delivered
2 Calculate the last yearrsquos average output unit net cost3 Forecast the new yearrsquos output unit quantity 4 Adjust the output unit price (fee) based upon Council policy and inflation5 Multiply the new unit fee with the new forecast volumes6 Adjust the old average output unit cost for inflation and additional scope7 Multiply the new output unit cost with the new output unit volumes8 Calculate the net cost based upon output units9 Prepare a line item budget for the new year
10 Reconcile the two budgets at the net cost level to ensure resources are available tomeet the new demand
11 Adjust the service scope (standards) or output volume to achieve reconciliationbetween the output based budget and the line item budget
12 If the output volumes are reduced (compared to the forecast) a demandmanagement strategy needs to be specified and included in the adjusted servicescope or standards
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Update se rv i ce stand ards
Susta ingt
Purpose
To update the Service standards (or the Customer charter) to reflect the service as i twill be provided in the New Year in respect of its description access feestimeliness quality process and grievance redress
Why upd ate s er v i c e s tandards
As the Continuous improvement program reaches its conclusion and theNew Yearrsquos budget is formulated for the improved service you will becommitting to provide the new service to a level or standard that will bedifferent to what was delivered in the past
Customers staff and suppliers should all have a clear understanding of thenew service standard so they do not have unreal expectations and theywork to meet the standard
Following the approval of the New Years budget or the normalization of the improved service the service standard should be updated andpublished for the community
The service standard document should include
1 A description setting out what the service is and its purpose2 The level of access who in the community can access this service where do
they access and when3 The price or fee to pay for the service (if applicable)4 The responsibility of the customer at the time of accessing the service ie what
does the customer need to do5 The responsibility of the service staff ie what do they do to meet the needs of
the customer6 How quickly the service is provided ie what the response time is7 How accurate the service will be ie whether or not any faults are likely or
imperfections are tolerated
8 The level of customer satisfaction that is expected9 Exceptions that may inhibit service delivery ie any items that the municipality
is dependent upon that are outside the control of the municipality and shouldthese events happen the service may be affected
10 Confidentiality of any customer information or data held by the municipality11 Grievance redress process ie should the customer be unhappy with the
service how they can lodge a complaint or request the problem be resolved and12 The outcome from this service ie why is the service offered to the community
in the first place
The definition of key performance measures will be consistent with thestatement of service level set out in the Service standard however targetvalues will not be within the Service standard but documented in theannual Budget and periodical management reporting
For example
I n the Serv ice standard we may say that ourStandard is that alltelephone enquiries will be answered with 30 seconds of the call beingmade
I n the Budge t ( o r Serv ice p lan ) we may say that ourTarget is 90 of all telephone enquiries will be answered within 30 seconds of the call beingmade
The Standard is t he idea l to a im f o r
The per fo rmance ta rge t i s the degree to wh ich tha t idea l shou ld bea t ta ined
W h o d o e s t h i s t a s k
The Service manager develops the Service standard (or Service charter)
The Public information officer should provide the ldquoCorporate standardrdquo including logos format medium etc to be applied to the final publicdocument
How to P roceed
1 Understand your councilrsquos standards for documenting Service standards2 Obtain the previous Service standard and review its contents3 Review the recent changes to the service4 Define the new Service standard
5 Develop a publication and distribution strategyPub l i ca t i on format and mediumService brochureCouncil internet siteCouncil Service directoryService postersign board etc
D is t r i bu te toAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Document the Service standards in the publication format7 Distribute the Service standard document
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Aud i t comp l i ance
Susta ingt
Purpose
To identify any processes that have become non-compliant with the standingprocedures and may result in inefficiencies unacceptable risks or lead to poor
performance
W h y a u d i t c o m p l i an c e
To sustain the improved process the manager will be collectingperformance data and monitoring the actual performance level
In addition to this it is normal practice to Audit the improved process toensure the service staff are still conducting the service according to thedocumented procedures
The reason for this is that some non-compliant processes will inevitablycreep in and may take some time to show up in the performance measureor may not be significant enough to have an impact upon performance
Other non-compliant processes may have been implemented in good faithand in fact do have a positive impact on performance and these shouldbe considered for adoption into the procedures
Just because a changed process step is non-compliant this does notnecessarily mean it should be abolished it may be good to keep andstandardize it
Your Internal Audit program may look over all processes over a period of time but when a process has been significantly changed as in a CIBProject it should be audited around one year from the Implementationperiod
You have a number of options to conduct the audit they are
Conduct your own audit program for the serviceSeek to have the service included in the Internal audit programSeek to have the service included in the External audit programHold a staff workshop and have the staff review the standing procedures andopenly discuss actual non-compliance processes andHave some independent person role-play the customer document the actualprocedure followed as seen by the customer then reconcile this with thestanding procedure
W h o d o e s t h i s t a s k
The service manager should request to have their service audited forcompliance
Assistance may be called upon from the Internal audit function or from theexternal auditor to physically undertake the audit
How to P roceed
1 Decide upon who will conduct the audit and approximately when2 The auditor plans the audit program in respect of
What service processes will be auditedTiming of the auditStaff notification methodStaff who will participateStanding procedures that will be the reference pointMethod of reviewing the current processMethod of documenting non-compliance andHow the results will be reported and discussed
3 3 Notify staff of the internal audit schedule4 Obtain the current standing procedures5 Review current processes and reconcile with the procedures6 Document non-compliant processes7 Prepare the Audit report8 Discuss the Audit results with management and staff9 Agree on a course of action to correct non-compliant processes
10 Agree on a schedule to follow up the planned corrective actions11 Review the actual corrective actions and confirm back to management these are
complete and effective
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Ins t i tu t iona l i ze
Following the Implementation of your pilot CI projects it is time for yourmunicipality to assess whether or not it wishes to pursue ContinuousImprovement and Benchmarking as a normal operating culture
If the decision is ldquoyesrdquo then the organization needs to establish the structure theinformation and the policy to make this happen
To ldquoInstitutionalizerdquo Continuous Improvement there are eleven tasks to complete
1 Plan for a full CI implementation2 Name the CI initiative
3 Link CI to rewards and recognition
4 Establish a CI BM library resource
5 Develop a service listing6 Identify pro-poor services as priorities7 Nominate CIB project8 Monitor CI project progress9 Overcome barriers
10 Create flexible decision making11 Build up internal CI capacity
If you are unfamiliar with the term ldquoInstitutional capacityrdquo or would like to understandmore about this subject go to An overview of what institutional capacity means
Pl a n f o r a f u l l CI B i m p l e m e n t a t i o n
I ns t i t u t iona l i zegt
Purpose
To establish a plan for the full implementation of Continuous Improvement andBenchmarking as the agreed techniques for achieving excellent customer satisfaction
on a sustainable basis
W h y p l a n f o r a f u l l CI B i m p l e m e n t a t i o n
To institutionalize CIB in a sustainable manner a number of facilities anditems need to be in place
These range from human capacity to systems facilities and require veryspecific implementation tasks to ensure their completeness andeffectiveness
Establishing a formal CIB implementation plan for the institutionalization of CIB will go a long way to making this happen and within a time frame thatis acceptable to your Council
There are seventeen tasks in this Phase some can be implementedconcurrently to shorten the implementation period
W h o d o e s t h i s t a s k
The CIB Steering committee will plan for the full implementation of CIB
H o w to p r o c e ed
1 Seek a formal resolution from your Council that your municipality will adopt CIB2 Advise all managers and staff that CIB is now a Council policy and all staff shall
comply with this policy3 Review all of the tasks within the Institutionalize phase as set out in this Toolkit
4 Develop a CIB Implementation plan5 Seek Council approval of the CIB Implementation plan6 Issue the CIB Implementation plan
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N a m e t h e CI B i n i t i at i ve
I ns t i t u t iona l i zegt
Purpose
To decide upon a unique name for the CIBinitiative so the initiative is easilyrecognizable and memorable and clearlycoveys the objective of council which is to
continuously improve its services to itscommunity and particularly the poor
W h y n a m e t h e C I B i n i t i a t i v e
For the CIB full implementation to succeed it needs to be elevated inimportance be recognizable and memorable with all service staff and beclearly supported by council the mayor and the senior management team
Choosing and promoting a unique program name should achieve the ldquorecognizable and memorablerdquo objectives The more unique and strikingthe choice the more memorable the program should be
The name needs to also convey the objectives of council being the
continuous improvement of municipal services
Examples from other cities include
PR ID E - an acronym used in Australia by one city meaning Promoting andRecognizing Individuals when Delivering ExcellenceSPRING - an acronym used in the Philippines meaning Simplifying PRocesses INGovernmentNI RANTARA - a name used in Bangalore India that means to continuouslyimproveSI P an acronym used in Papua New Guinea that means Service ImprovementProgramDO BETTER a name used in Australia to reflect the intentions of a business tocontinuously improve its performance
W h o d o e s t h i s t a s k
The CIB Steering committee should develop a choice of names but it islikely yoursquore council will approve the preferred name logo and theirapplication
How to P roceed
1 Agree a method to generate ideas for name choices logo colors and applicationCompetitionWorkshopBrainstormResearch
2 Conduct the agreed method and generate a list of names logos colors etc3 Critique the suggested names and vote on a preferred name4 Submit a preferred name and some alternatives to council for their approval
5 Seek councilrsquos formal endorsement for their choice of name6 Advise senior managers and staff of the name choice7 Have the Public information officer issue a press release that explains councilrsquos
policy on CIB and use of the chosen name
L in k CI B t o r e w a rd s a n d re co g n it i o n
I ns t i t u t iona l i zegt
Purpose
To develop and implement a reward and recognition system that will motivate servicemanagers and staff to seriously pursue Continuous Improvement (ldquoCIrdquo) in their service
W h y l i n k C I B t o r e w a r d s a n d r e c o g n it i o n
Continuous improvement may not be sustainable unless service staff ismotivated to pursue service efficiency and excellence Continuousimprovement programs require extra attention and effort and any changeprocess has risks of failure
There will be a natural reluctance to volunteer extra effort or to acceptadditional risks unless there are rewards and recognition to make thisworthwhile
There needs to be a policy and processes that reward managers and staff for their extra efforts and extra risk taking and their achievements inimproving their services
Recognition and reward options that may be considered include
Additional annual leave daysAdvancement promotionPublic recognitionFinancial bonusPaid educationPaid study leaveAdditional facilities or entitlements
Any reward and recognition process should be an integral part of thePersonal Performance Appraisal system
W h o d o e s t h i s t a s k
The Human Resources section should develop the rewards and recognitionpolicy and processes and have this endorsed by council
In some municipalities employee unions may need to be consulted and localawards or employee ldquocontractsrdquo may need to be modified to incorporate thispolicy
How to P roceed
1 Seek councilrsquos authorization to develop a proposal for an effective reward andrecognition policy and process
2 Develop the draft policy and a process concept for submission to council3 Seek union and staff representative bodies endorsement of the proposed policy
and process concepts4 Seek council endorsement of the proposed policy and process concept5 Advise all affected staff of the new policy and the process concepts6 Implement the new policy and develop the new processes7 Request Internal External Audit to report upon the correct use of the reward and
recognition policy and process and its effectiveness
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Estab l i sh a CI B l i b ra ry r esource
I ns t i t u t iona l i zegt
Purpose
To provide a supportive working environment and a source of knowledge to facilitatefuture CIB project teams so they perform to their maximum ability
Why es tab l i s h a C IB l i b ra r y r es ourc e
CIB project teams require support and facilities in the form of
Space to display the current status of all active CIB projectswith their planned and current status
Space to display CIB team members contact details andmethods of consulting with them on any CIB project relatedmatter
Space for the entire team to meet and discuss issues in theirproject
Space to display service flowcharts examples pictures andother materials generated from their project
Telephone and a private area from which they can telephonecustomers suppliers and staff to interview them on the projectservice
Computer equipment and access to the internet so they canresearch potential Benchmarking partners accessBenchmarking information prepare questionnaires processperformance information and prepare reports
Space to hold and display example information such asmunicipal plans and annual reports service charters service
offerings promotion material training materials CIBrecommendations CIB performance measures and best practiceperformance customer and supplier surveys and
Space and facilities to train CIB team members that have nothad the experience of participating in a CIB project
An example is the Cebu SPRING Room
W h o d o e s t h i s t a s k
The CIB Steering committee should authorize the establishment of the CIBLibrary resource center and the CIB Working group should carry out thenecessary tasks
The Facilitator will be able to provide expert assistance in respect of theCIB Library inventory and any IT equipment that is required
How to P roceed
1 Determine the needs of future CIB project teams2 Develop a concept plan for the CIB library resource3 Cost the CIB library concept plan4 Approve the concept plan and cost budget5 Implement the plan6 Promote the use of the CIB library to all CIB teams7 Monitor the CIB library utilization and the teamsrsquo satisfaction with the facility
Deve lop a se rv i ce l i s t i ng
I ns t i t u t iona l i zegt
Purpose
To prepare a listing of all municipal services and their current performance status sothat poor performing services can be identified prioritized and nominated for a CIBproject Generally a local government will deliver around 100 services and this numbershould provide adequate detail and focus for you to prioritize services for improvementAn example listing of services is provided
Why dev e lop a s er v i c e l is t i ng
Continuous improvement as a process needs to focus upon a group of actions or activities a product or a service
A service in the local government context is a group of activities thattogether satisfy a specific need of the community A service can be brokendown into sub-services so the CIB process can deal with specific issues andparts of the bigger service can be identified as priorities for improvement
For example ldquoWaterrdquo may be defined as a service but this can be brokendown into sub services such as
1 Water catchment2 Water storage3 Water treatment4 Water connection5 Water reticulation supply6 Water metering and billing7 Sewage billing8 Sewage collection9 Sewage treatment
10 Sewage disposal
Taking the above list of sub-services it may be the case in your citythat Water connect ion is not accessible to some parts of the communityand it may be this sub-service that needs to be improved In other citiesWater metering and billing may be a problem and in other cities Watercatchment may be an issue
It is best to collect service information at the top service level first then at
a later time collect information at the sub-service level
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Generally a local government will deliver around 100 services and thisnumber should provide adequate detail and focus for you to prioritizeservices for improvement
Information relating to a service that can be collected may include
1 Service name2 Description3 Sub-service break down4 Number of current customers or volume of output5 The number of potential customers currently denied access to the service6 The severity and frequency of incidents of poor quality of the service or
incidents of customers with related sickness or health problems7 The severity and frequency of incidents of poor timeliness of delivering the
outputs and in particular when the timeliness is so sever it equates to denial of service access
8 The number of potential customers denied access to the service because it isunaffordable for them and
9 The frequency and severity of customer complaints about the service
When you decide upon what information is to be collected please considerthe basis on which you will prioritize the services for improvement (seeIdentify pro-poor services as priorities) because the basis will requireinformation that is being collected at this point
W h o d o e s t h i s t a s k
The CIB Working group should undertake this task but it will requireparticipation and cooperation from all service managers
The service listing can also be developed by
The service managers independentlyA specific project team set up to do this taskThe facilitator orA consultant hired to do this task
How to P roceed
1 Agree on what defines a ldquoservicerdquo2 Agree upon the information that is to be recorded for each service and or sub-
service
3 Develop the data collection method and resourcesQuestionnaire to each Director managerStaff interviewManager workshopUse financial budget costs center as a base
4 Collect the service data5 Process the data into a spreadsheet or computer file6 Return the service listing to the responsible managers for validation7 Correct the service listing8 Implement a procedure to keep the service listing updated
I d e n t i f y p ro - p o o r se rv i ce s as p r i o r i t i e s
I ns t i t u t iona l i zegt
Purpose
To identify and prioritize pro-poor services for improvement using the CIB toolkit
Why i den t i f y p ro -p oor s er v i c es as p r i o r i t i es
A pro-poor service is a service that provides the minimum basic needs of acommunity in respect of
1 Water2 Waste collection3 Sewage and sanitation4 Electricity energy5 Education6 Medical and hospital7 Housing8 Communications9 Employment or sustenance
The m in imum bas ic ser v ice leve l p rov ides
1 Access by all members of the community that need it2 A Qua l i t y output (ie fault free) that is safe hygienic and does not risk the health
of the service user3 A Time ly output that does not inhibit service access4 Pricing that is a f fo rdab le and does not inhibit service access and5 Adequate customer sa t i s fac t i on
Should any of the above services have
1 Sections of the community denied access to the service2 Outputs that in some way may risk the health or well being of the customer3 Outputs that are not delivered in a timely manner and ultimately restrict access to
the service4 Prices that are unaffordable for some in the community and ultimately restricts
their access or5 Customers that are generally dissatisfied with the service
then that service should be identified as a priority for improvement
The grading of the service seriousness should be based upon
The number of potential customers currently denied access to the serviceThe severity and frequency of incidents of poor quality of the service or incidentsof customers with related sickness or health problemsThe severity and frequency of incidents of poor timeliness of delivering theoutputs and in particular when the timeliness is so sever it equates to denial of service accessThe number of potential customers denied access to the service because it isunaffordable for them andThe frequency and severity of customer complaints about the service
The grading should be evidenced by data that has been collected for eachservice (refer earlier task ldquoDevelop a service listingrdquo)
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W h o d o e s t h i s t a s k
The CIB Working group should complete this task however the finaldecision on whether or not a specific service should be improved using theCIB toolkit will remain with the CIB Steering committee (see Approve thisCIB project within the Organize phase)
How to P roceed
1 Obtain the Service listing prepared in the preceding task2 Agree upon the definition of a ldquopro-poor servicerdquo3 Identify pro-poor services that currently have inadequate performance4 Grade these services according to their seriousness
N o m i n a t e CI B p ro j e c t s
I ns t i t u t iona l i zegt
Purpose
To decide which service or components will be the subject of a CIB project and tostate the expectations for improvement from the project
W h y n o m i n a t e CI B p r o j e c t s
The CIB Service nomination is a formal process to clearly set out theexpectations of the Steering committee in respect of improvementsrequired for a particular service
The nomination information has four important elements
1 The service or service components that is to be improved2 The expectation for improvement or the objective3 The start and end dates and4 The CIB Project leader
The nominated service needs to be very specific Nominating the service
as ldquoPublic healthrdquo or ldquoEducationrdquo will not provide adequate informationwith which the project team can focus its attention A better specificationwill be ldquoEducating the community on public health issuesrdquo or ldquoFood vendorlicensingrdquo
The expectation for improvement should be specified in quantifiable termsif possible An example may be ldquoDecrease the number of reportable foodpoisoning incidents from food vendors by 20rdquo In this way we canobjectively measure the success or otherwise of the CIB project
The start and end dates for the project need to be set relative to thecapacity of the likely team members to commence and conclude theproject Seasonal demand other projects normal work capacity and publicholidays need to be considered
The project team leader should be nominated at this time because thereneeds to be one person that holds the accountability for progressing theproject The team leader has the responsibility for marshalling the team andcommencing the CIB project with the Organise phase
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but much of thework may be delegated to the CIB Working group
How to P roceed
1 Obtain the listing of pro-poor services identified as priorities for improvement2 Decide the objectives or the expectation for improvement3 Decide the approximate start and end date4 Decide the CIB Project team leader
5 Complete the CIB Service nomination form
M o n i t o r CI B p ro j e c t p ro g re ss
I ns t i t u t iona l i zegt
Purpose
To monitor the progress of all current CIB projects so that any delays difficulties orbarriers may be dealt with or instructions provided on how to maintain the projectrsquosschedule
W h y m o n i t o r CI B p r o j e c t p r o g r e ss
As each CIB project advances it is likely that some difficulties and delays willarise Many of these will be capably dealt with by the team leader butothers may need the support of the Steering committee
We refer to the most likely problems and issues as ldquoBarriersrdquo and these aredealt with in a separate page ldquoBarriers and how to overcome themrdquo
In the early years of a CIB pilot implementation there may only be ahandful of active projects at one time but as the initiative gathersmomentum and more projects are commenced it is conceivable that manyprojects will be active at once
In the Philippines a large regional city had approximately twenty CIBprojects running concurrently
When the number of active projects exceeds ten it is time to considerreviewing their status by exception
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Exception means that where a project is running according to its originalplan and the team leader has no issues or concerns then the SteeringCommittee does not look at that project in detail
On the other hand where a project is seriously late or has some issues ordifficulties that cannot be easily resolved or it seems the projectobjectives may not be achieved or the team leader is seeking assistancethen the Steering Committee should carefully review this project andprovide the necessary assistance
The approach should be that all projects team leaders provide a monthlystatus report these reports are summarized onto a summary list oneperson reviews this list and identifies those projects that requireCommittee review A set of ldquotraffic lightsrdquo is one method of flagging therequirement for review
W h o d o e s t h i s t a s k
The CIB Steering committee completes the monitoring using updatedproject status reports provided by each CIB project team leader
Each CIB project leader should provide a Project status report on amonthly basis (or more regularly if required)
Where the Steering committee monitors only the summary report byexception the facilitator or a member of the Working group will need tosummarize all of the projects and ldquoflagrdquo those requiring Steeringcommittee review
How to P roceed
1 Have ldquoReview project progressrdquo as a standing agenda item at the regular CIBSteering Committee meetings
2 Brief each CIB project manager on the requirement to provide a monthly projectprogress report
3 Receive and collate monthly CIB project progress reports
4 Summarize the projectsrsquo status on a Summary report
5 Review each project and flag those requiring SC attention
6 Review CIB projects by exception
7 Agree on the root cause of any project problems8 Decide upon a course of action9 Write up the minutes of the meeting and issue them to all members
10 Advise the CIB project leader of the required action
B ar r i e r s an d h o w t o o ve rco m e t h e m
I ns t i t u t iona l i zegt
Purpose
To identify Barriers to the successful implementation of your CIB initiative andimplement strategies to minimize them
W h y i d e n t if y B a r r i e r s a n d o v e r c om e t h e m
Based upon a survey held at a regional conference on improving municipalservices a work session discussed Barriers and how they may be overcome
The results of the work session showed the following Barriers to be the mostcommon and these would inhibit the implementation of improvements
Individual staff performance is not measuredStaff do not have a personal training program
Managers and staff are not remunerated according to their performanceBudget allocation and justification method is weakProvincial or Central Government hold the power of decision makingManagers are not rewarded or recognized for improving performancePeers do not adequately support managers when change programs falter
These are ldquofundamental barriersrdquo to change and need to be dealt with at thewhole of municipal organization level It is not effective to deal with theseat a service level or department level because this would raise inequalitybetween those staff involved and those not
The CIB toolkit can be applied to address your priority Barriers Theapproach should be to
1 Organ ize a team to look at the Barrier(s)2 Ana lyze the Barriers particularly in completing a staff (customer) survey
3 Benchmark how other municipalities have dealt with the same issue4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff and managers to
adapt
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but in collaborationwith internal departments responsible for Human resource managementStaff training Finance and the Council secretariat
How to P roceed
1 Identify local Barriers that will definitely inhibit the successful implementation of your CIB initiative (use the Assessment of Barriers to change tool )
2 Identify the priority Barriers (those you wish to minimize in the short term)3 Decide whether or not these priority Barriers can be dealt with collectively or
individually
4 Complete a CIB Project nomination(s) to deal with individual or collective priority
Barriers
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Flex ib i l i t y i n dec i s i on m ak ing
I ns t i t u t iona l i zegt
Purpose
To delegate responsibility and accountability to managers and staff so themunicipality can operate in a flexible and responsive manner to meet the needs of its
community
W h y p u r s u e f l e x i b il i t y i n d e ci s io n m a k i n g
During the course of assisting many local governments with ContinuousImprovement and Benchmarking it has become evident that manygovernments are constrained by the lack of documented policy andprocedures poor staff training and limited delegation of authority andaccountability
In many cases simple decisions are not taken by the staff officer dealingwith the issue because they are either unsure of the correct decision tomake or do not have the authority or are not prepared to take the risk of a decision
In the end the decision is moved up the hierarchy of management andinevitably ends up with the most senior manager who is overwhelmed bythe numerous requests being made
Decision making then stalls and the customer becomes dissatisfied
A better model for fast and flexible decision making is
Have the policies of the government clearly documented so allmanagers and staff know the major business rules of theirservice (these may be documented as service specificationsservice charters or government by-laws)
Have all business processes clearly documented so that all staff
know exactly how to deliver a service and in particular whatdecisions they must make in respect of exceptional events orcircumstances
Train all staff in the processes they personally deliver orconduct ensure they know exactly how the process shouldoperate and the manner or method of their decision making toaddress exceptional conditions
Delegate decision making to do so to the lowest level in theorganizational structure that is commensurate with good riskmanagement knowledge skills age intellectual capacity andmaturity
Provide authority to the staff to make their decisions based uponthe level of delegation determined above
Encourage staff to make decisions on their own without referralto their superior but assist them to do so during their earlyexperience and
Monitor staff decision making using performance metrics orinternal audit programs to ensure decisions are made within thepowers of delegation and decisions are made correctly
The objectives of this model are
Customer requests are dealt with in the minimum amount of time
Decisions are made by the staff member closest to the actual request ortransaction and who is most knowledgeable about the detail of thetransaction
Decisions are made correctly and
The municipality is not put at risk in respect of
FraudCorruptionLitigationFinancial loss orEmployee or customer accidents or injury
W h o d o e s t h i s t a s k
The Mayor Chief Commissioner or Chief Executive should undertake thistask
They may seek assistance from the CIB Working group or the HumanResources Branch of the organization
How to P roceed
1 Develop a model for flexible decision making2 Undertake an audit to determine the municipalityrsquos level of flexibilityresponsiveness delegation and accountability
3 Review the current legislation governing decision making powers and the degree of delegation that is possible
4 Develop a policy that requires flexible decision making underpinned withappropriate responsibility accountability and authority
5 Develop an implementation plan to deploy the above policy6 Implement the plan7 Repeat the audit to determine the improvement in the municipalityrsquos capacity for
flexibility and decision making
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Bu i l d up i n t e rna l CI B capac i t y
I ns t i t u t iona l i zegt
Purpose
To build internal capacity to conduct CIB projects quickly and effectively so that themunicipality can continuously improve its services efficiently and effectively
W h y b u i l d u p i n t e r n a l CI B c ap a ci t y
The capaci ty of an organization to Analyze a service identifyopportunities then implement those opportunities is often mistakenlyunderstood to be simply a set of analysis skills
In fact the capaci ty of an organization to improve includes
InformationSkills in analysis and innovationA culture of consultation and open communicationProject management skillsDocumented procedures and instructionsPublic information or public accountability andSupportive financial and performance monitoring systems
To ensure CIB projects are conducted in an efficient and effective mannernot only do the CIB teams need to have the technical skills to complete aCIB project but they must also operate within a supportive culture andstructure and have appropriate information methods and systemsavailable to them
Where the underlying capacity to change weakens or does not exist in thefirst place then corrective action or improvements need to be commencedso that CIB projects have a better chance of success
To deal with these capacity weaknesses you can apply the normal CIBtoolkit and address your priority weaknesses using a CIB project
The approach should be to
1 Organ ize a team to look at the Capacity weaknesses2 Ana lyze the weaknesses particularly in completing a customer survey3 Benchmark how other municipalities have dealt with the same weakness4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff managers
council and systems to adapt
The tool ldquoAssessment of current capacity to improverdquo is provided as anassessment framework or audit check list to facilitate your CIB Steeringcommittee to assess your capacity on a regular basis We suggestannually so that improvements or weaknesses can be monitored for theirchange
The above assessment tool can be altered to meet your own needs and isnot meant to be a prescriptive list
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task
H o w to p r o c e ed
1 Complete a regular assessment of the municipalityrsquos capacity to deliver CIB
projects (use the Assessment of Current Capacity to Improve tool)
2 Identify priority capacity gaps that need to be improved in the short term3 Decide whether or not each priority gap can be dealt with as a CIB project
4 Complete a CIB project nomination for those gaps that can be addressed as a CIB
project
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Training on the procedure can be delivered face to face using a videotraining ldquotaperdquo using a workshop with service staff or a formal class roomenvironment
Training can be scheduled
Whenever the process changesOn an regular cyclical basis covering both changes and existing proceduresFor new staff or staff re-assigned to a new position processOn a request basis orIn response to an unsatisfactory result from an internal audit program
At all times staff should feel confident that they are performing their workaccording to the designed process and within their level of authority
Should they feel unsure of any aspect of the process or authority theyshould have access to the operating procedures for personal referenceand to training and support should the procedure prove inadequate
W h o d o e s t h i s t a s k
The service manager responsible for the service staff should deploy theoperating procedures and train their staff because it is essential that theservice manager be in control of their service and take ownership of it
If however staff training is a significant step within the Implementationthe service manager should seek assistance from the Councilrsquos internaltraining resource or an external trainer the CIB Project team or theImplementation team whichever is the most appropriate
How to P roceed
1 Nominate the staff that requires training in the new procedure2 Decide who will deliver the training and when3 Decide upon the training medium and approach
Face to face trainingVideo showWorkshopTeachPractice
ExperimentRole playProgressive or all at once
4 Develop the training materialsOperating proceduresCase studiesRole playsPractice transactions etc
5 Publish all the required material for distribution to the staff6 Organize a training venue facilities and computer access if required7 Deliver the training8 Seek staff feed back on operational difficulties or training deficiencies9 Re-dress operational difficulties or breach in the procedure
10 Update staff records to reflect their training and new skills
Tra in cus tom ers and supp l i e rs
I m p l e m e n t gt
Purpose
To raise the understanding of customers and suppliers on how the improved service isto operate and what specific actions are required from them to ensure service
performance can be achieved as specified
Why t r a i n c ustom ers and s upp l i e r s
In all municipal services there are customers service staff and suppliers(both internal and external) and each of these groups of people will have aninfluence on how the service operates
Customers often provide inputs such as information documentsapplications and requests and should the Quality of any of these inputs bepoor then the service will not operate smoothly and performance will suffer
Likewise with suppliers if they supply poor Quality inputs such asconsumables computer services constructions and contracted services then
the service will not operate as planned and again performance will suffer
It is essential therefore that customers service staff and suppliers are ldquotrainedrdquo in how to work the service so that good performance is achieved
We have already addressed service staff training in the previous task sothis task will focus upon customers and suppliers
Often customers are not trained in how to use a service and they obtainthis knowledge through making mistakes and being corrected throughmany visits to achieve what should have been achieved within one visit andthe resubmission of documents to correct earlier mistakes
Initial weaknesses in the knowledge can be overcome in time with serviceexperience but this does not resolve the inefficiencies that are created by
the first time customer or the infrequent customer
You can see how well the airlines train us as customers to ensure we checkinto the airport one hour before departure have our ticket and passport withus and only bring a limited amount of baggage All of this information issent to every passenger no matter how frequently they fly Imagine theairport chaos is passengers arrived late did not have their ticket or passportavailable and brought too much baggage
Similarly with a municipal service customers need to have knowledge of
Where to access a municipal serviceWhat actions the customer needs to take to access the serviceWhat information needs to be suppliedWhat lead time is required to access the service andHow much the service will cost
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Much of this information will be contained in the Service charterstandards but often this information is not provided to the customerunless it is requested or after commencement of the service
Customer training is necessary for the customer to make efficient quickand painless access to the service
Customers do not need training in all of the detail of the service but theydo need to be aware of the essential issues or be able to find out about
the essential issues prior to accessing the service for the first time
Training can be delivered through a number of mediums such as
1 Internet access to the municipal web site that provides basic instructions2 Service directory books published and provided to every household3 A public reception counter located in strategic locations where customers often
frequent (eg shopping centers business districts etc)4 A telephone hot line that will provide basic verbal advice5 ldquoAdvertisementsrdquo in news papers and other printed medium6 ldquoAdvertisementsrdquo on television or radio7 A service brochure that can be mailed to the customer upon request or attached
to another document that has some association with the changed service
Medium examples are
1 How to lodge a building application and downloadable application forms allavailable from the City Internet site
2 A service directory setting out the service description contact telephonenumbers and basic instructions on how to access the service
3 A ldquoCity Shoprdquo located inside a shopping mall that looks like a retail shop andprovides basic information about Council services
4 A telephone hot line number such as 7777777 that connects the customer tothe Seven Seas Municipal Council Help desk
5 One page advertisements that illustrate the new one-way street map to assistdrives to navigate around the city on the new one-way street design
6 One minute advertisement on television that illustrates how a responsible drivershould obey parking limitations in the City business district and what fines willbe incurred should they over stay the time limit and
7 A service flyer brochure that explains how to use a ldquoLoading zonerdquo in the centralbusiness district that is mailed to the vehicle owner with the vehicle registrationrenewal advice
W h o
The Service manager in collaboration with the Municipal Public InformationOfficer should complete this task
This task may also be assigned to an external professional advertisingagency that has dealt with publicity for other government services
How
1 Define the customer and supplier categories that require training2 Define the training needs or the change in customer supplier behavior that is
required3 Determine the best training medium to be used to reach these customers and to
achieve knowledge retention
4 Negotiate with participating parties such as TV stations other agencies for theirsupport
5 Agree upon a training schedule6 Develop the training materials that meet the needs and fit with the chosen medium
and participating agencies7 Deliver the training as scheduled8 Measure the learning and behavior change9 Assess the learning and behavior change and schedule further training as required
Recogn ize and rew ard success
I m p l e m e n t gt
Purpose
To Recognize and reward service staff the Implementation team customers andsuppliers for their contribution to the successful implementation of the improvedservice
Why rec ogn i z e and r ew ard s uc c es s
Everyone enjoys and appreciates recognition and reward for theircontribution to a successful project or improved service
By recognizing peoplersquos contribution they will be more satisfied with theirinvolvement and will support your municipality in the future with furtherservice improvements
Recognition is not costly and can take many forms such as
Letter of thanks addressed to the individual and signed by a senior officer (egMayor or Commissioner)Public ceremony where individuals are presented and issued a certificate of appreciation (special event or at the Council meeting)Newspaper advertisement or public posters naming individuals or groups (includingthe customers and suppliers) that have contributed to the project and thankingthem for their contributionsTV broadcast of a site visit by the Mayor where the Mayor publicly describes theimproved service and names the groups of staff that have contributedPoster showing team members displayed in the municipal reception hall andMeet with the Mayor Councilors or Commissioner and describe the team membersrsquo experiences and achievements with the project
Rewards in the form of bene f i t s may be also considered but in manycultures this is not used The benefits may include
Once off financial bonusAdditional holiday entitlementsAdditional education days andor cost subsidy entitlementsBenchmarking visit to a neighboring city or countryElevation in rank or status with a commensurate salary increaseIssue a gift certificate that offers admittance to a relevant event or purchasingpower at a retailer of related equipment or consumablesIssue a physical gift such as a pen office equipment office computer referencebook or relevant equipmentRenewal of an office vehicle or upgrading of an office vehicle andExtended usage of an office vehicle
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W h o d o e s t h i s t a s k
The CIB Steering Committee should decide upon the reward andrecognition events and benefits
The CIB Project leader may be asked for their input
This may also need to be done in collaboration with the Human ResourceDepartment within the municipality and or the senior politicians such as
the Mayor
How to P roceed
1 Decide upon the event or results that define the end of the Implementation2 Measure the degree of success the Implementation has achieved3 Define the people or groups that should be recognized for their contributions4 Decide upon specific individuals or staff groups that should be offered benefits5 Decide upon the method and timing of the recognition6 Decide upon the timing form and value of the benefits7 Conduct the recognition events8 Issue the benefits to individuals9 Seek independent views on the degree of satisfaction with the celebration events
and reward benefits and note any dissatisfaction for future reference
U p d at e t h e m e d i a
I m p l e m e n t gt
Purpose
To provide information and evidence to the media with the expectation the media willpositively report upon the achievements of the municipality in itrsquos serviceimprovements
W h y u p d a t e t h e m e d i a
Service improvements need political support to initiate them and approvetheir funding
That support will come from elected politicians that have a strong mandateto improve municipal services
That mandate will come from the electorate by them electing politiciansbased upon their performance That performance can only be known frompersonal experience and constructive reporting in the media
Therefore to sustain a continuous improvement process and develop thisinto a culture of the municipality the media must positively report all of the improvement achievements made by the city and give credit to thepoliticians staff and suppliers that have contributed to that improvement
With this reporting the electorate will develop confidence in their currentcouncilors and re-elect them based upon their positive performance Thecouncilors in turn will likely support on-going service improvements andpromote the CIB process amongst their peers
Reporting CIB achievements to the media is critical to the development asustainable CIB culture in your municipality
W h o
The Public Information Officer (or similar) will complete this task
It is likely that your senior managers or your Mayor will be interviewed andquoted in the media on specific improvement projects
The progressive collection of evidential material may be delegated to one of the Implementation team members as a specific task
How to P roceed
1 Maintain a record of all current and completed CIB projects2 For each CIB Implementation progressively build up evidential material on the
success and outcomes of CIB projects as they progress with their implementation
Customer interviews (Video and recorded)Supplier interviewsService staff interviewsPhotographs of changes (Video and still)Key Performance Measure trends (use independent data collection)Progress reports to the Steering Committee
3 Decide upon a media release strategy when how and who to4 Develop media release documents consistent with the media strategy5 Include customer interviews6 Include photographs Include KPI trend data7 Release the above information to the media8 Coordinate media interviews with senior managers and the Mayor or councilors as
requested9 Monitor media reports and validate their accuracy
10 Correct any inaccurate or misleading media reports11 Report to the Steering Committee (or Council) on the extent of media coverage in
respect of your CIB projects
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Susta in
The Sustain phase of a CI project is where all of the changes that havebeen successfully implemented during the Implementation phase are nowput firmly in place and the new service delivery becomes the normal way
I ssues conce rn ing sus ta in ing the changed
process
There are a number of issues to be considered
The original recommendations and the changes that were implemented may notin fact be ideal and through the imperfect design and decision process you mayhave made some assumptions about the service or the way in which thecustomer users the service that have now proved to be untrueIt is important therefore that you seek the opinions of your customers and staff on how they see the new service operating and whether or not there are anyflaws in the service or if with a small amount of additional effort the servicecould be improved yet furtherOften the management team and service staff will assume that with the deliveryof a ldquogoodrdquo service then the service objectives will be achieved for example if we deliver excellent education so that children and young adults will achieveemployment the assumption is therefore that with a good education you will geta job we will never know this unless we measure whether or not school leaversactually are employedWhen an imperfect service results and you can see weaknesses in the outputs of the outcome is not being achieved then this is the time to make the minorcorrections to make the service better as was your objective in the first placeOften the CI project team and the Implementation team will simply accept theminor failings of the changes and are reluctant to make that extra bit of effortto achieve the original goals ndash maybe they are tired and exhausted from all of the previous effort ndash donrsquot give up make those final adjustments and you will
end up with the results you long forAs the new service is delivered it is important that it receives appropriatefunding in the future so that the service standard does not deteriorate To dothis the budget assumptions regarding output costs volume of outputs deliveredforecast demand levels and demand dampening strategies all need to be inputto the budget considerationsYou owe it to the customer a clear indication of the service standards you arepromising to deliver including response times Quality customer satisfactionfee levels and access This promise can be expressed in a ldquoService charterrdquo or ldquoService descriptionrdquo and once issued you will be under an obligation to fulfillyour promiseTo ensure that the new service and its service processes are delivered into thefuture you should be monitoring the key performance indicators for this serviceto ensure that the standards are achieved but also you should look at theprocesses to ensure they are being complied with Most municipalities use anInternal Audit resource to verify these items and the Auditor reports to thecouncil with their findings and
Finally once you are happy that the service is normalized and is operating in asustainable manner it is time to celebrate your success
The sustain phase of a CI project involves the following six tasks
1 Accept feed back on new procedures2 Measure on going performance3 Adjust to counter poor performance4 Update budget assumptions5 Update the service standards6 Audit compliance
Gather feed back
Susta ingt
Purpose
To receive constructive feedback on the improved service or changed process fromcustomers suppliers and service staff so that any initial problems are resolved andexpected improvements are fully realized
W h y g a t h e r f e ed b a c k
A new process or service will have been developed based upon what webelieve is correct at the time of its design and development
This will include how we believe the customer will react to the new servicehow the suppliers will provide their inputs to the new service and how ourstaff will deliver the new service Our most important belief is that theimproved service will deliver the benefits that we expect
Many of these beliefs will eventuate and a better service will result howeversome of our beliefs and assumptions may not eventuate and we may needto correct the new service to fully realize its potential
It is important therefore that we seek feedback on the improved servicefrom our customers suppliers and service staff so we can be sure theimproved service is operating as planned and the benefits are being realized
W h o
The CIB Project team does this task
Conducting a customer or supplier survey and collecting the survey resultsmay be delegated to the Implementation team or to an external surveyprovider
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H o w to p r o c e ed
1 Decide what feedback should be collected and whenService difficultiesCustomer satisfactionSupplier satisfactionHazards or risksAccessResponsiveness
2 Decide upon the customer supplier staff groups to participate
3 Plan the feedback approachSurveyWorkshopFocus groupInterviewOpinion box
4 Prepare the survey instrument5 Test the questionnaire6 Conduct the surveys focus groups or workshops7 Collate and analyze the results8 Determine the changes necessary to further improve the new service
M e asu re o n -g o i n g p e r f o rm a n ce
Susta ingt
Purpose
To measure the ongoing performance of the improved service to ensure the inputsare being correctly supplied the outputs are being delivered as planned and thebenefits from the service are being realized as expected
W h y m e a su r e o n - g o i n g p e r f o r m a n ce
As part of the service improvement process your team will haveaddressed changes to inputs the service process itself and will have setstandards of performance for the outputs Hopefully the service outcomewill be improving as a result
Where critical inputs have been improved in respect of their timelinessquality cost or our satisfaction level it may be necessary to measurethese inputs to ensure they are received in an improved form accordingto the new service design
To manage the improved service inputs and ensure they are supplied tothe service according to our design the improved or critical inputs shouldbe measured in respect of the aspect that is expected to improve
This may be the inputsrsquo
QualityTimelinessCost orOur service staffsrsquo general satisfaction
Where the service process has been changed or extended this should resultin a change in output performance as well as (in the longer term) a changein service outcome
In many cases service output standards will have been set and it will beincumbent upon the service staff to achieve these service standards
Outputs should be measured in respect of the aspect that is expected toimprove This may include
QualityTimelinessCostCustomer satisfactionAccess andAffordability
Finally it will always be the case that as a result of any improvement theservice outcome should improve This is the final measure that should betracked
W h o d o e s t h i s t a s k
The measure definitions should be defined by the CIB Project team
The data collection and reporting should be an ongoing responsibility of theservice staff
The monitoring should be undertaken by both the service manager and theCIB Project team
How to P roceed
1 Decide upon which inputs outputs and outcomes are to be measured2 Decide upon which aspect of these should be measured3 Define the performance measure4 Collect the performance data
gt5 Process the data and produce the performance reports6 Monitor the results and identify any failings in expected performance
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A d j u s t t o co u n t e r p o o r p e r f o rm a n ce
Susta ingt
Purpose
To analyze the results from the customersupplier and service staff feedback and the
performance results and take correctiveaction to ensure the improved servicereaches its expected performance
W h y a d j u s t t o c o u n t e r p o o rper f o rmanc e
By taking the results from the customer supplier and service staff feedback and the performance measure results you may find that thechanged service is still not performing the way you expected In this casecorrective action will be required to reach the expected performance level
The likely issues that will result will vary according to your service and theimprovements implemented but some issues may include
Customers are still confused about the new service and are still unsure of theirrole and responsibilities in service access and useSuppliers cannot meet the higher standards of performance for the inputsService staff are still unsure of the exact process and request further assistanceMistakes are still happening and the Quality of the service output is still poorThe outputs are still delivered late and do not reach the timeliness standardsThe output unit cost of the service is still too high and the fall in unit cost hasnot resulted andThere has been no change in the service outcome even though the outputperformance has improved
W h o d o e s t h i s t a s k
The CIB Project team completes this task
Some collaboration will be necessary with the service staff and theImplementation team to conduct the root cause analysis
How to P roceed
1 Identify implementation problems that need corrective action2 Complete a root cause analysis of each issue3 Select a preferred solution for each root cause4 Develop an Implementation plan for the preferred solutions5 Cost the additional corrective actions6 Present the Implementation plan and its costs to the Steering Committee7 Adjust the overall Implementation budget with the above approval8 Implement the actions according to the Implementation plan
U p d at e b u d g e t a ssu m p t i o n s
Susta ingt
Purpose
To update the budget assumptions in relation to service access service standardsoutput unit costs and demand management strategies so that future budget allocations
will provide sufficient funds to sustain the improved service
W h y u p d a t e b u d g e t a s s u m p t i o n s
When a service is improved and particularly if the service has beenextended to reach more customers it is important that the basis of budgeting (budget assumptions) takes to account the changedcharacteristics of the new service so that adequate funds are provided inthe following years to sustain the new service
In particular if any of the following aspects have changed then the budgetwill definitely need revising
Additional customers have been added to the service eg wider access to waste
collection more houses connected to the water supply additional medical clinicsestablished additional public toilets built service has been promoted and demandhas risenService staff have been increased to provide a better serviceService standards have changed and there is wider scope in the service definitionEfficiencies have been obtained by improving the service process or by introducingcomputer technology and the output unit costs are lessCurrent customers are provided with greater access to the service by extendingoperating hours or extending the number of access points
W h o d o e s t h i s t a s k
The service manager normally completes this task with support from the Financesection within the municipality
How to P roceed
1 Define the service scope ndash what the service is how it operates any changes to theservice over the last year and what is actually delivered
2 Calculate the last yearrsquos average output unit net cost3 Forecast the new yearrsquos output unit quantity 4 Adjust the output unit price (fee) based upon Council policy and inflation5 Multiply the new unit fee with the new forecast volumes6 Adjust the old average output unit cost for inflation and additional scope7 Multiply the new output unit cost with the new output unit volumes8 Calculate the net cost based upon output units9 Prepare a line item budget for the new year
10 Reconcile the two budgets at the net cost level to ensure resources are available tomeet the new demand
11 Adjust the service scope (standards) or output volume to achieve reconciliationbetween the output based budget and the line item budget
12 If the output volumes are reduced (compared to the forecast) a demandmanagement strategy needs to be specified and included in the adjusted servicescope or standards
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Update se rv i ce stand ards
Susta ingt
Purpose
To update the Service standards (or the Customer charter) to reflect the service as i twill be provided in the New Year in respect of its description access feestimeliness quality process and grievance redress
Why upd ate s er v i c e s tandards
As the Continuous improvement program reaches its conclusion and theNew Yearrsquos budget is formulated for the improved service you will becommitting to provide the new service to a level or standard that will bedifferent to what was delivered in the past
Customers staff and suppliers should all have a clear understanding of thenew service standard so they do not have unreal expectations and theywork to meet the standard
Following the approval of the New Years budget or the normalization of the improved service the service standard should be updated andpublished for the community
The service standard document should include
1 A description setting out what the service is and its purpose2 The level of access who in the community can access this service where do
they access and when3 The price or fee to pay for the service (if applicable)4 The responsibility of the customer at the time of accessing the service ie what
does the customer need to do5 The responsibility of the service staff ie what do they do to meet the needs of
the customer6 How quickly the service is provided ie what the response time is7 How accurate the service will be ie whether or not any faults are likely or
imperfections are tolerated
8 The level of customer satisfaction that is expected9 Exceptions that may inhibit service delivery ie any items that the municipality
is dependent upon that are outside the control of the municipality and shouldthese events happen the service may be affected
10 Confidentiality of any customer information or data held by the municipality11 Grievance redress process ie should the customer be unhappy with the
service how they can lodge a complaint or request the problem be resolved and12 The outcome from this service ie why is the service offered to the community
in the first place
The definition of key performance measures will be consistent with thestatement of service level set out in the Service standard however targetvalues will not be within the Service standard but documented in theannual Budget and periodical management reporting
For example
I n the Serv ice standard we may say that ourStandard is that alltelephone enquiries will be answered with 30 seconds of the call beingmade
I n the Budge t ( o r Serv ice p lan ) we may say that ourTarget is 90 of all telephone enquiries will be answered within 30 seconds of the call beingmade
The Standard is t he idea l to a im f o r
The per fo rmance ta rge t i s the degree to wh ich tha t idea l shou ld bea t ta ined
W h o d o e s t h i s t a s k
The Service manager develops the Service standard (or Service charter)
The Public information officer should provide the ldquoCorporate standardrdquo including logos format medium etc to be applied to the final publicdocument
How to P roceed
1 Understand your councilrsquos standards for documenting Service standards2 Obtain the previous Service standard and review its contents3 Review the recent changes to the service4 Define the new Service standard
5 Develop a publication and distribution strategyPub l i ca t i on format and mediumService brochureCouncil internet siteCouncil Service directoryService postersign board etc
D is t r i bu te toAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Document the Service standards in the publication format7 Distribute the Service standard document
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Aud i t comp l i ance
Susta ingt
Purpose
To identify any processes that have become non-compliant with the standingprocedures and may result in inefficiencies unacceptable risks or lead to poor
performance
W h y a u d i t c o m p l i an c e
To sustain the improved process the manager will be collectingperformance data and monitoring the actual performance level
In addition to this it is normal practice to Audit the improved process toensure the service staff are still conducting the service according to thedocumented procedures
The reason for this is that some non-compliant processes will inevitablycreep in and may take some time to show up in the performance measureor may not be significant enough to have an impact upon performance
Other non-compliant processes may have been implemented in good faithand in fact do have a positive impact on performance and these shouldbe considered for adoption into the procedures
Just because a changed process step is non-compliant this does notnecessarily mean it should be abolished it may be good to keep andstandardize it
Your Internal Audit program may look over all processes over a period of time but when a process has been significantly changed as in a CIBProject it should be audited around one year from the Implementationperiod
You have a number of options to conduct the audit they are
Conduct your own audit program for the serviceSeek to have the service included in the Internal audit programSeek to have the service included in the External audit programHold a staff workshop and have the staff review the standing procedures andopenly discuss actual non-compliance processes andHave some independent person role-play the customer document the actualprocedure followed as seen by the customer then reconcile this with thestanding procedure
W h o d o e s t h i s t a s k
The service manager should request to have their service audited forcompliance
Assistance may be called upon from the Internal audit function or from theexternal auditor to physically undertake the audit
How to P roceed
1 Decide upon who will conduct the audit and approximately when2 The auditor plans the audit program in respect of
What service processes will be auditedTiming of the auditStaff notification methodStaff who will participateStanding procedures that will be the reference pointMethod of reviewing the current processMethod of documenting non-compliance andHow the results will be reported and discussed
3 3 Notify staff of the internal audit schedule4 Obtain the current standing procedures5 Review current processes and reconcile with the procedures6 Document non-compliant processes7 Prepare the Audit report8 Discuss the Audit results with management and staff9 Agree on a course of action to correct non-compliant processes
10 Agree on a schedule to follow up the planned corrective actions11 Review the actual corrective actions and confirm back to management these are
complete and effective
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Ins t i tu t iona l i ze
Following the Implementation of your pilot CI projects it is time for yourmunicipality to assess whether or not it wishes to pursue ContinuousImprovement and Benchmarking as a normal operating culture
If the decision is ldquoyesrdquo then the organization needs to establish the structure theinformation and the policy to make this happen
To ldquoInstitutionalizerdquo Continuous Improvement there are eleven tasks to complete
1 Plan for a full CI implementation2 Name the CI initiative
3 Link CI to rewards and recognition
4 Establish a CI BM library resource
5 Develop a service listing6 Identify pro-poor services as priorities7 Nominate CIB project8 Monitor CI project progress9 Overcome barriers
10 Create flexible decision making11 Build up internal CI capacity
If you are unfamiliar with the term ldquoInstitutional capacityrdquo or would like to understandmore about this subject go to An overview of what institutional capacity means
Pl a n f o r a f u l l CI B i m p l e m e n t a t i o n
I ns t i t u t iona l i zegt
Purpose
To establish a plan for the full implementation of Continuous Improvement andBenchmarking as the agreed techniques for achieving excellent customer satisfaction
on a sustainable basis
W h y p l a n f o r a f u l l CI B i m p l e m e n t a t i o n
To institutionalize CIB in a sustainable manner a number of facilities anditems need to be in place
These range from human capacity to systems facilities and require veryspecific implementation tasks to ensure their completeness andeffectiveness
Establishing a formal CIB implementation plan for the institutionalization of CIB will go a long way to making this happen and within a time frame thatis acceptable to your Council
There are seventeen tasks in this Phase some can be implementedconcurrently to shorten the implementation period
W h o d o e s t h i s t a s k
The CIB Steering committee will plan for the full implementation of CIB
H o w to p r o c e ed
1 Seek a formal resolution from your Council that your municipality will adopt CIB2 Advise all managers and staff that CIB is now a Council policy and all staff shall
comply with this policy3 Review all of the tasks within the Institutionalize phase as set out in this Toolkit
4 Develop a CIB Implementation plan5 Seek Council approval of the CIB Implementation plan6 Issue the CIB Implementation plan
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N a m e t h e CI B i n i t i at i ve
I ns t i t u t iona l i zegt
Purpose
To decide upon a unique name for the CIBinitiative so the initiative is easilyrecognizable and memorable and clearlycoveys the objective of council which is to
continuously improve its services to itscommunity and particularly the poor
W h y n a m e t h e C I B i n i t i a t i v e
For the CIB full implementation to succeed it needs to be elevated inimportance be recognizable and memorable with all service staff and beclearly supported by council the mayor and the senior management team
Choosing and promoting a unique program name should achieve the ldquorecognizable and memorablerdquo objectives The more unique and strikingthe choice the more memorable the program should be
The name needs to also convey the objectives of council being the
continuous improvement of municipal services
Examples from other cities include
PR ID E - an acronym used in Australia by one city meaning Promoting andRecognizing Individuals when Delivering ExcellenceSPRING - an acronym used in the Philippines meaning Simplifying PRocesses INGovernmentNI RANTARA - a name used in Bangalore India that means to continuouslyimproveSI P an acronym used in Papua New Guinea that means Service ImprovementProgramDO BETTER a name used in Australia to reflect the intentions of a business tocontinuously improve its performance
W h o d o e s t h i s t a s k
The CIB Steering committee should develop a choice of names but it islikely yoursquore council will approve the preferred name logo and theirapplication
How to P roceed
1 Agree a method to generate ideas for name choices logo colors and applicationCompetitionWorkshopBrainstormResearch
2 Conduct the agreed method and generate a list of names logos colors etc3 Critique the suggested names and vote on a preferred name4 Submit a preferred name and some alternatives to council for their approval
5 Seek councilrsquos formal endorsement for their choice of name6 Advise senior managers and staff of the name choice7 Have the Public information officer issue a press release that explains councilrsquos
policy on CIB and use of the chosen name
L in k CI B t o r e w a rd s a n d re co g n it i o n
I ns t i t u t iona l i zegt
Purpose
To develop and implement a reward and recognition system that will motivate servicemanagers and staff to seriously pursue Continuous Improvement (ldquoCIrdquo) in their service
W h y l i n k C I B t o r e w a r d s a n d r e c o g n it i o n
Continuous improvement may not be sustainable unless service staff ismotivated to pursue service efficiency and excellence Continuousimprovement programs require extra attention and effort and any changeprocess has risks of failure
There will be a natural reluctance to volunteer extra effort or to acceptadditional risks unless there are rewards and recognition to make thisworthwhile
There needs to be a policy and processes that reward managers and staff for their extra efforts and extra risk taking and their achievements inimproving their services
Recognition and reward options that may be considered include
Additional annual leave daysAdvancement promotionPublic recognitionFinancial bonusPaid educationPaid study leaveAdditional facilities or entitlements
Any reward and recognition process should be an integral part of thePersonal Performance Appraisal system
W h o d o e s t h i s t a s k
The Human Resources section should develop the rewards and recognitionpolicy and processes and have this endorsed by council
In some municipalities employee unions may need to be consulted and localawards or employee ldquocontractsrdquo may need to be modified to incorporate thispolicy
How to P roceed
1 Seek councilrsquos authorization to develop a proposal for an effective reward andrecognition policy and process
2 Develop the draft policy and a process concept for submission to council3 Seek union and staff representative bodies endorsement of the proposed policy
and process concepts4 Seek council endorsement of the proposed policy and process concept5 Advise all affected staff of the new policy and the process concepts6 Implement the new policy and develop the new processes7 Request Internal External Audit to report upon the correct use of the reward and
recognition policy and process and its effectiveness
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Estab l i sh a CI B l i b ra ry r esource
I ns t i t u t iona l i zegt
Purpose
To provide a supportive working environment and a source of knowledge to facilitatefuture CIB project teams so they perform to their maximum ability
Why es tab l i s h a C IB l i b ra r y r es ourc e
CIB project teams require support and facilities in the form of
Space to display the current status of all active CIB projectswith their planned and current status
Space to display CIB team members contact details andmethods of consulting with them on any CIB project relatedmatter
Space for the entire team to meet and discuss issues in theirproject
Space to display service flowcharts examples pictures andother materials generated from their project
Telephone and a private area from which they can telephonecustomers suppliers and staff to interview them on the projectservice
Computer equipment and access to the internet so they canresearch potential Benchmarking partners accessBenchmarking information prepare questionnaires processperformance information and prepare reports
Space to hold and display example information such asmunicipal plans and annual reports service charters service
offerings promotion material training materials CIBrecommendations CIB performance measures and best practiceperformance customer and supplier surveys and
Space and facilities to train CIB team members that have nothad the experience of participating in a CIB project
An example is the Cebu SPRING Room
W h o d o e s t h i s t a s k
The CIB Steering committee should authorize the establishment of the CIBLibrary resource center and the CIB Working group should carry out thenecessary tasks
The Facilitator will be able to provide expert assistance in respect of theCIB Library inventory and any IT equipment that is required
How to P roceed
1 Determine the needs of future CIB project teams2 Develop a concept plan for the CIB library resource3 Cost the CIB library concept plan4 Approve the concept plan and cost budget5 Implement the plan6 Promote the use of the CIB library to all CIB teams7 Monitor the CIB library utilization and the teamsrsquo satisfaction with the facility
Deve lop a se rv i ce l i s t i ng
I ns t i t u t iona l i zegt
Purpose
To prepare a listing of all municipal services and their current performance status sothat poor performing services can be identified prioritized and nominated for a CIBproject Generally a local government will deliver around 100 services and this numbershould provide adequate detail and focus for you to prioritize services for improvementAn example listing of services is provided
Why dev e lop a s er v i c e l is t i ng
Continuous improvement as a process needs to focus upon a group of actions or activities a product or a service
A service in the local government context is a group of activities thattogether satisfy a specific need of the community A service can be brokendown into sub-services so the CIB process can deal with specific issues andparts of the bigger service can be identified as priorities for improvement
For example ldquoWaterrdquo may be defined as a service but this can be brokendown into sub services such as
1 Water catchment2 Water storage3 Water treatment4 Water connection5 Water reticulation supply6 Water metering and billing7 Sewage billing8 Sewage collection9 Sewage treatment
10 Sewage disposal
Taking the above list of sub-services it may be the case in your citythat Water connect ion is not accessible to some parts of the communityand it may be this sub-service that needs to be improved In other citiesWater metering and billing may be a problem and in other cities Watercatchment may be an issue
It is best to collect service information at the top service level first then at
a later time collect information at the sub-service level
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Generally a local government will deliver around 100 services and thisnumber should provide adequate detail and focus for you to prioritizeservices for improvement
Information relating to a service that can be collected may include
1 Service name2 Description3 Sub-service break down4 Number of current customers or volume of output5 The number of potential customers currently denied access to the service6 The severity and frequency of incidents of poor quality of the service or
incidents of customers with related sickness or health problems7 The severity and frequency of incidents of poor timeliness of delivering the
outputs and in particular when the timeliness is so sever it equates to denial of service access
8 The number of potential customers denied access to the service because it isunaffordable for them and
9 The frequency and severity of customer complaints about the service
When you decide upon what information is to be collected please considerthe basis on which you will prioritize the services for improvement (seeIdentify pro-poor services as priorities) because the basis will requireinformation that is being collected at this point
W h o d o e s t h i s t a s k
The CIB Working group should undertake this task but it will requireparticipation and cooperation from all service managers
The service listing can also be developed by
The service managers independentlyA specific project team set up to do this taskThe facilitator orA consultant hired to do this task
How to P roceed
1 Agree on what defines a ldquoservicerdquo2 Agree upon the information that is to be recorded for each service and or sub-
service
3 Develop the data collection method and resourcesQuestionnaire to each Director managerStaff interviewManager workshopUse financial budget costs center as a base
4 Collect the service data5 Process the data into a spreadsheet or computer file6 Return the service listing to the responsible managers for validation7 Correct the service listing8 Implement a procedure to keep the service listing updated
I d e n t i f y p ro - p o o r se rv i ce s as p r i o r i t i e s
I ns t i t u t iona l i zegt
Purpose
To identify and prioritize pro-poor services for improvement using the CIB toolkit
Why i den t i f y p ro -p oor s er v i c es as p r i o r i t i es
A pro-poor service is a service that provides the minimum basic needs of acommunity in respect of
1 Water2 Waste collection3 Sewage and sanitation4 Electricity energy5 Education6 Medical and hospital7 Housing8 Communications9 Employment or sustenance
The m in imum bas ic ser v ice leve l p rov ides
1 Access by all members of the community that need it2 A Qua l i t y output (ie fault free) that is safe hygienic and does not risk the health
of the service user3 A Time ly output that does not inhibit service access4 Pricing that is a f fo rdab le and does not inhibit service access and5 Adequate customer sa t i s fac t i on
Should any of the above services have
1 Sections of the community denied access to the service2 Outputs that in some way may risk the health or well being of the customer3 Outputs that are not delivered in a timely manner and ultimately restrict access to
the service4 Prices that are unaffordable for some in the community and ultimately restricts
their access or5 Customers that are generally dissatisfied with the service
then that service should be identified as a priority for improvement
The grading of the service seriousness should be based upon
The number of potential customers currently denied access to the serviceThe severity and frequency of incidents of poor quality of the service or incidentsof customers with related sickness or health problemsThe severity and frequency of incidents of poor timeliness of delivering theoutputs and in particular when the timeliness is so sever it equates to denial of service accessThe number of potential customers denied access to the service because it isunaffordable for them andThe frequency and severity of customer complaints about the service
The grading should be evidenced by data that has been collected for eachservice (refer earlier task ldquoDevelop a service listingrdquo)
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W h o d o e s t h i s t a s k
The CIB Working group should complete this task however the finaldecision on whether or not a specific service should be improved using theCIB toolkit will remain with the CIB Steering committee (see Approve thisCIB project within the Organize phase)
How to P roceed
1 Obtain the Service listing prepared in the preceding task2 Agree upon the definition of a ldquopro-poor servicerdquo3 Identify pro-poor services that currently have inadequate performance4 Grade these services according to their seriousness
N o m i n a t e CI B p ro j e c t s
I ns t i t u t iona l i zegt
Purpose
To decide which service or components will be the subject of a CIB project and tostate the expectations for improvement from the project
W h y n o m i n a t e CI B p r o j e c t s
The CIB Service nomination is a formal process to clearly set out theexpectations of the Steering committee in respect of improvementsrequired for a particular service
The nomination information has four important elements
1 The service or service components that is to be improved2 The expectation for improvement or the objective3 The start and end dates and4 The CIB Project leader
The nominated service needs to be very specific Nominating the service
as ldquoPublic healthrdquo or ldquoEducationrdquo will not provide adequate informationwith which the project team can focus its attention A better specificationwill be ldquoEducating the community on public health issuesrdquo or ldquoFood vendorlicensingrdquo
The expectation for improvement should be specified in quantifiable termsif possible An example may be ldquoDecrease the number of reportable foodpoisoning incidents from food vendors by 20rdquo In this way we canobjectively measure the success or otherwise of the CIB project
The start and end dates for the project need to be set relative to thecapacity of the likely team members to commence and conclude theproject Seasonal demand other projects normal work capacity and publicholidays need to be considered
The project team leader should be nominated at this time because thereneeds to be one person that holds the accountability for progressing theproject The team leader has the responsibility for marshalling the team andcommencing the CIB project with the Organise phase
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but much of thework may be delegated to the CIB Working group
How to P roceed
1 Obtain the listing of pro-poor services identified as priorities for improvement2 Decide the objectives or the expectation for improvement3 Decide the approximate start and end date4 Decide the CIB Project team leader
5 Complete the CIB Service nomination form
M o n i t o r CI B p ro j e c t p ro g re ss
I ns t i t u t iona l i zegt
Purpose
To monitor the progress of all current CIB projects so that any delays difficulties orbarriers may be dealt with or instructions provided on how to maintain the projectrsquosschedule
W h y m o n i t o r CI B p r o j e c t p r o g r e ss
As each CIB project advances it is likely that some difficulties and delays willarise Many of these will be capably dealt with by the team leader butothers may need the support of the Steering committee
We refer to the most likely problems and issues as ldquoBarriersrdquo and these aredealt with in a separate page ldquoBarriers and how to overcome themrdquo
In the early years of a CIB pilot implementation there may only be ahandful of active projects at one time but as the initiative gathersmomentum and more projects are commenced it is conceivable that manyprojects will be active at once
In the Philippines a large regional city had approximately twenty CIBprojects running concurrently
When the number of active projects exceeds ten it is time to considerreviewing their status by exception
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Exception means that where a project is running according to its originalplan and the team leader has no issues or concerns then the SteeringCommittee does not look at that project in detail
On the other hand where a project is seriously late or has some issues ordifficulties that cannot be easily resolved or it seems the projectobjectives may not be achieved or the team leader is seeking assistancethen the Steering Committee should carefully review this project andprovide the necessary assistance
The approach should be that all projects team leaders provide a monthlystatus report these reports are summarized onto a summary list oneperson reviews this list and identifies those projects that requireCommittee review A set of ldquotraffic lightsrdquo is one method of flagging therequirement for review
W h o d o e s t h i s t a s k
The CIB Steering committee completes the monitoring using updatedproject status reports provided by each CIB project team leader
Each CIB project leader should provide a Project status report on amonthly basis (or more regularly if required)
Where the Steering committee monitors only the summary report byexception the facilitator or a member of the Working group will need tosummarize all of the projects and ldquoflagrdquo those requiring Steeringcommittee review
How to P roceed
1 Have ldquoReview project progressrdquo as a standing agenda item at the regular CIBSteering Committee meetings
2 Brief each CIB project manager on the requirement to provide a monthly projectprogress report
3 Receive and collate monthly CIB project progress reports
4 Summarize the projectsrsquo status on a Summary report
5 Review each project and flag those requiring SC attention
6 Review CIB projects by exception
7 Agree on the root cause of any project problems8 Decide upon a course of action9 Write up the minutes of the meeting and issue them to all members
10 Advise the CIB project leader of the required action
B ar r i e r s an d h o w t o o ve rco m e t h e m
I ns t i t u t iona l i zegt
Purpose
To identify Barriers to the successful implementation of your CIB initiative andimplement strategies to minimize them
W h y i d e n t if y B a r r i e r s a n d o v e r c om e t h e m
Based upon a survey held at a regional conference on improving municipalservices a work session discussed Barriers and how they may be overcome
The results of the work session showed the following Barriers to be the mostcommon and these would inhibit the implementation of improvements
Individual staff performance is not measuredStaff do not have a personal training program
Managers and staff are not remunerated according to their performanceBudget allocation and justification method is weakProvincial or Central Government hold the power of decision makingManagers are not rewarded or recognized for improving performancePeers do not adequately support managers when change programs falter
These are ldquofundamental barriersrdquo to change and need to be dealt with at thewhole of municipal organization level It is not effective to deal with theseat a service level or department level because this would raise inequalitybetween those staff involved and those not
The CIB toolkit can be applied to address your priority Barriers Theapproach should be to
1 Organ ize a team to look at the Barrier(s)2 Ana lyze the Barriers particularly in completing a staff (customer) survey
3 Benchmark how other municipalities have dealt with the same issue4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff and managers to
adapt
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but in collaborationwith internal departments responsible for Human resource managementStaff training Finance and the Council secretariat
How to P roceed
1 Identify local Barriers that will definitely inhibit the successful implementation of your CIB initiative (use the Assessment of Barriers to change tool )
2 Identify the priority Barriers (those you wish to minimize in the short term)3 Decide whether or not these priority Barriers can be dealt with collectively or
individually
4 Complete a CIB Project nomination(s) to deal with individual or collective priority
Barriers
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Flex ib i l i t y i n dec i s i on m ak ing
I ns t i t u t iona l i zegt
Purpose
To delegate responsibility and accountability to managers and staff so themunicipality can operate in a flexible and responsive manner to meet the needs of its
community
W h y p u r s u e f l e x i b il i t y i n d e ci s io n m a k i n g
During the course of assisting many local governments with ContinuousImprovement and Benchmarking it has become evident that manygovernments are constrained by the lack of documented policy andprocedures poor staff training and limited delegation of authority andaccountability
In many cases simple decisions are not taken by the staff officer dealingwith the issue because they are either unsure of the correct decision tomake or do not have the authority or are not prepared to take the risk of a decision
In the end the decision is moved up the hierarchy of management andinevitably ends up with the most senior manager who is overwhelmed bythe numerous requests being made
Decision making then stalls and the customer becomes dissatisfied
A better model for fast and flexible decision making is
Have the policies of the government clearly documented so allmanagers and staff know the major business rules of theirservice (these may be documented as service specificationsservice charters or government by-laws)
Have all business processes clearly documented so that all staff
know exactly how to deliver a service and in particular whatdecisions they must make in respect of exceptional events orcircumstances
Train all staff in the processes they personally deliver orconduct ensure they know exactly how the process shouldoperate and the manner or method of their decision making toaddress exceptional conditions
Delegate decision making to do so to the lowest level in theorganizational structure that is commensurate with good riskmanagement knowledge skills age intellectual capacity andmaturity
Provide authority to the staff to make their decisions based uponthe level of delegation determined above
Encourage staff to make decisions on their own without referralto their superior but assist them to do so during their earlyexperience and
Monitor staff decision making using performance metrics orinternal audit programs to ensure decisions are made within thepowers of delegation and decisions are made correctly
The objectives of this model are
Customer requests are dealt with in the minimum amount of time
Decisions are made by the staff member closest to the actual request ortransaction and who is most knowledgeable about the detail of thetransaction
Decisions are made correctly and
The municipality is not put at risk in respect of
FraudCorruptionLitigationFinancial loss orEmployee or customer accidents or injury
W h o d o e s t h i s t a s k
The Mayor Chief Commissioner or Chief Executive should undertake thistask
They may seek assistance from the CIB Working group or the HumanResources Branch of the organization
How to P roceed
1 Develop a model for flexible decision making2 Undertake an audit to determine the municipalityrsquos level of flexibilityresponsiveness delegation and accountability
3 Review the current legislation governing decision making powers and the degree of delegation that is possible
4 Develop a policy that requires flexible decision making underpinned withappropriate responsibility accountability and authority
5 Develop an implementation plan to deploy the above policy6 Implement the plan7 Repeat the audit to determine the improvement in the municipalityrsquos capacity for
flexibility and decision making
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Bu i l d up i n t e rna l CI B capac i t y
I ns t i t u t iona l i zegt
Purpose
To build internal capacity to conduct CIB projects quickly and effectively so that themunicipality can continuously improve its services efficiently and effectively
W h y b u i l d u p i n t e r n a l CI B c ap a ci t y
The capaci ty of an organization to Analyze a service identifyopportunities then implement those opportunities is often mistakenlyunderstood to be simply a set of analysis skills
In fact the capaci ty of an organization to improve includes
InformationSkills in analysis and innovationA culture of consultation and open communicationProject management skillsDocumented procedures and instructionsPublic information or public accountability andSupportive financial and performance monitoring systems
To ensure CIB projects are conducted in an efficient and effective mannernot only do the CIB teams need to have the technical skills to complete aCIB project but they must also operate within a supportive culture andstructure and have appropriate information methods and systemsavailable to them
Where the underlying capacity to change weakens or does not exist in thefirst place then corrective action or improvements need to be commencedso that CIB projects have a better chance of success
To deal with these capacity weaknesses you can apply the normal CIBtoolkit and address your priority weaknesses using a CIB project
The approach should be to
1 Organ ize a team to look at the Capacity weaknesses2 Ana lyze the weaknesses particularly in completing a customer survey3 Benchmark how other municipalities have dealt with the same weakness4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff managers
council and systems to adapt
The tool ldquoAssessment of current capacity to improverdquo is provided as anassessment framework or audit check list to facilitate your CIB Steeringcommittee to assess your capacity on a regular basis We suggestannually so that improvements or weaknesses can be monitored for theirchange
The above assessment tool can be altered to meet your own needs and isnot meant to be a prescriptive list
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task
H o w to p r o c e ed
1 Complete a regular assessment of the municipalityrsquos capacity to deliver CIB
projects (use the Assessment of Current Capacity to Improve tool)
2 Identify priority capacity gaps that need to be improved in the short term3 Decide whether or not each priority gap can be dealt with as a CIB project
4 Complete a CIB project nomination for those gaps that can be addressed as a CIB
project
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Much of this information will be contained in the Service charterstandards but often this information is not provided to the customerunless it is requested or after commencement of the service
Customer training is necessary for the customer to make efficient quickand painless access to the service
Customers do not need training in all of the detail of the service but theydo need to be aware of the essential issues or be able to find out about
the essential issues prior to accessing the service for the first time
Training can be delivered through a number of mediums such as
1 Internet access to the municipal web site that provides basic instructions2 Service directory books published and provided to every household3 A public reception counter located in strategic locations where customers often
frequent (eg shopping centers business districts etc)4 A telephone hot line that will provide basic verbal advice5 ldquoAdvertisementsrdquo in news papers and other printed medium6 ldquoAdvertisementsrdquo on television or radio7 A service brochure that can be mailed to the customer upon request or attached
to another document that has some association with the changed service
Medium examples are
1 How to lodge a building application and downloadable application forms allavailable from the City Internet site
2 A service directory setting out the service description contact telephonenumbers and basic instructions on how to access the service
3 A ldquoCity Shoprdquo located inside a shopping mall that looks like a retail shop andprovides basic information about Council services
4 A telephone hot line number such as 7777777 that connects the customer tothe Seven Seas Municipal Council Help desk
5 One page advertisements that illustrate the new one-way street map to assistdrives to navigate around the city on the new one-way street design
6 One minute advertisement on television that illustrates how a responsible drivershould obey parking limitations in the City business district and what fines willbe incurred should they over stay the time limit and
7 A service flyer brochure that explains how to use a ldquoLoading zonerdquo in the centralbusiness district that is mailed to the vehicle owner with the vehicle registrationrenewal advice
W h o
The Service manager in collaboration with the Municipal Public InformationOfficer should complete this task
This task may also be assigned to an external professional advertisingagency that has dealt with publicity for other government services
How
1 Define the customer and supplier categories that require training2 Define the training needs or the change in customer supplier behavior that is
required3 Determine the best training medium to be used to reach these customers and to
achieve knowledge retention
4 Negotiate with participating parties such as TV stations other agencies for theirsupport
5 Agree upon a training schedule6 Develop the training materials that meet the needs and fit with the chosen medium
and participating agencies7 Deliver the training as scheduled8 Measure the learning and behavior change9 Assess the learning and behavior change and schedule further training as required
Recogn ize and rew ard success
I m p l e m e n t gt
Purpose
To Recognize and reward service staff the Implementation team customers andsuppliers for their contribution to the successful implementation of the improvedservice
Why rec ogn i z e and r ew ard s uc c es s
Everyone enjoys and appreciates recognition and reward for theircontribution to a successful project or improved service
By recognizing peoplersquos contribution they will be more satisfied with theirinvolvement and will support your municipality in the future with furtherservice improvements
Recognition is not costly and can take many forms such as
Letter of thanks addressed to the individual and signed by a senior officer (egMayor or Commissioner)Public ceremony where individuals are presented and issued a certificate of appreciation (special event or at the Council meeting)Newspaper advertisement or public posters naming individuals or groups (includingthe customers and suppliers) that have contributed to the project and thankingthem for their contributionsTV broadcast of a site visit by the Mayor where the Mayor publicly describes theimproved service and names the groups of staff that have contributedPoster showing team members displayed in the municipal reception hall andMeet with the Mayor Councilors or Commissioner and describe the team membersrsquo experiences and achievements with the project
Rewards in the form of bene f i t s may be also considered but in manycultures this is not used The benefits may include
Once off financial bonusAdditional holiday entitlementsAdditional education days andor cost subsidy entitlementsBenchmarking visit to a neighboring city or countryElevation in rank or status with a commensurate salary increaseIssue a gift certificate that offers admittance to a relevant event or purchasingpower at a retailer of related equipment or consumablesIssue a physical gift such as a pen office equipment office computer referencebook or relevant equipmentRenewal of an office vehicle or upgrading of an office vehicle andExtended usage of an office vehicle
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W h o d o e s t h i s t a s k
The CIB Steering Committee should decide upon the reward andrecognition events and benefits
The CIB Project leader may be asked for their input
This may also need to be done in collaboration with the Human ResourceDepartment within the municipality and or the senior politicians such as
the Mayor
How to P roceed
1 Decide upon the event or results that define the end of the Implementation2 Measure the degree of success the Implementation has achieved3 Define the people or groups that should be recognized for their contributions4 Decide upon specific individuals or staff groups that should be offered benefits5 Decide upon the method and timing of the recognition6 Decide upon the timing form and value of the benefits7 Conduct the recognition events8 Issue the benefits to individuals9 Seek independent views on the degree of satisfaction with the celebration events
and reward benefits and note any dissatisfaction for future reference
U p d at e t h e m e d i a
I m p l e m e n t gt
Purpose
To provide information and evidence to the media with the expectation the media willpositively report upon the achievements of the municipality in itrsquos serviceimprovements
W h y u p d a t e t h e m e d i a
Service improvements need political support to initiate them and approvetheir funding
That support will come from elected politicians that have a strong mandateto improve municipal services
That mandate will come from the electorate by them electing politiciansbased upon their performance That performance can only be known frompersonal experience and constructive reporting in the media
Therefore to sustain a continuous improvement process and develop thisinto a culture of the municipality the media must positively report all of the improvement achievements made by the city and give credit to thepoliticians staff and suppliers that have contributed to that improvement
With this reporting the electorate will develop confidence in their currentcouncilors and re-elect them based upon their positive performance Thecouncilors in turn will likely support on-going service improvements andpromote the CIB process amongst their peers
Reporting CIB achievements to the media is critical to the development asustainable CIB culture in your municipality
W h o
The Public Information Officer (or similar) will complete this task
It is likely that your senior managers or your Mayor will be interviewed andquoted in the media on specific improvement projects
The progressive collection of evidential material may be delegated to one of the Implementation team members as a specific task
How to P roceed
1 Maintain a record of all current and completed CIB projects2 For each CIB Implementation progressively build up evidential material on the
success and outcomes of CIB projects as they progress with their implementation
Customer interviews (Video and recorded)Supplier interviewsService staff interviewsPhotographs of changes (Video and still)Key Performance Measure trends (use independent data collection)Progress reports to the Steering Committee
3 Decide upon a media release strategy when how and who to4 Develop media release documents consistent with the media strategy5 Include customer interviews6 Include photographs Include KPI trend data7 Release the above information to the media8 Coordinate media interviews with senior managers and the Mayor or councilors as
requested9 Monitor media reports and validate their accuracy
10 Correct any inaccurate or misleading media reports11 Report to the Steering Committee (or Council) on the extent of media coverage in
respect of your CIB projects
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Susta in
The Sustain phase of a CI project is where all of the changes that havebeen successfully implemented during the Implementation phase are nowput firmly in place and the new service delivery becomes the normal way
I ssues conce rn ing sus ta in ing the changed
process
There are a number of issues to be considered
The original recommendations and the changes that were implemented may notin fact be ideal and through the imperfect design and decision process you mayhave made some assumptions about the service or the way in which thecustomer users the service that have now proved to be untrueIt is important therefore that you seek the opinions of your customers and staff on how they see the new service operating and whether or not there are anyflaws in the service or if with a small amount of additional effort the servicecould be improved yet furtherOften the management team and service staff will assume that with the deliveryof a ldquogoodrdquo service then the service objectives will be achieved for example if we deliver excellent education so that children and young adults will achieveemployment the assumption is therefore that with a good education you will geta job we will never know this unless we measure whether or not school leaversactually are employedWhen an imperfect service results and you can see weaknesses in the outputs of the outcome is not being achieved then this is the time to make the minorcorrections to make the service better as was your objective in the first placeOften the CI project team and the Implementation team will simply accept theminor failings of the changes and are reluctant to make that extra bit of effortto achieve the original goals ndash maybe they are tired and exhausted from all of the previous effort ndash donrsquot give up make those final adjustments and you will
end up with the results you long forAs the new service is delivered it is important that it receives appropriatefunding in the future so that the service standard does not deteriorate To dothis the budget assumptions regarding output costs volume of outputs deliveredforecast demand levels and demand dampening strategies all need to be inputto the budget considerationsYou owe it to the customer a clear indication of the service standards you arepromising to deliver including response times Quality customer satisfactionfee levels and access This promise can be expressed in a ldquoService charterrdquo or ldquoService descriptionrdquo and once issued you will be under an obligation to fulfillyour promiseTo ensure that the new service and its service processes are delivered into thefuture you should be monitoring the key performance indicators for this serviceto ensure that the standards are achieved but also you should look at theprocesses to ensure they are being complied with Most municipalities use anInternal Audit resource to verify these items and the Auditor reports to thecouncil with their findings and
Finally once you are happy that the service is normalized and is operating in asustainable manner it is time to celebrate your success
The sustain phase of a CI project involves the following six tasks
1 Accept feed back on new procedures2 Measure on going performance3 Adjust to counter poor performance4 Update budget assumptions5 Update the service standards6 Audit compliance
Gather feed back
Susta ingt
Purpose
To receive constructive feedback on the improved service or changed process fromcustomers suppliers and service staff so that any initial problems are resolved andexpected improvements are fully realized
W h y g a t h e r f e ed b a c k
A new process or service will have been developed based upon what webelieve is correct at the time of its design and development
This will include how we believe the customer will react to the new servicehow the suppliers will provide their inputs to the new service and how ourstaff will deliver the new service Our most important belief is that theimproved service will deliver the benefits that we expect
Many of these beliefs will eventuate and a better service will result howeversome of our beliefs and assumptions may not eventuate and we may needto correct the new service to fully realize its potential
It is important therefore that we seek feedback on the improved servicefrom our customers suppliers and service staff so we can be sure theimproved service is operating as planned and the benefits are being realized
W h o
The CIB Project team does this task
Conducting a customer or supplier survey and collecting the survey resultsmay be delegated to the Implementation team or to an external surveyprovider
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H o w to p r o c e ed
1 Decide what feedback should be collected and whenService difficultiesCustomer satisfactionSupplier satisfactionHazards or risksAccessResponsiveness
2 Decide upon the customer supplier staff groups to participate
3 Plan the feedback approachSurveyWorkshopFocus groupInterviewOpinion box
4 Prepare the survey instrument5 Test the questionnaire6 Conduct the surveys focus groups or workshops7 Collate and analyze the results8 Determine the changes necessary to further improve the new service
M e asu re o n -g o i n g p e r f o rm a n ce
Susta ingt
Purpose
To measure the ongoing performance of the improved service to ensure the inputsare being correctly supplied the outputs are being delivered as planned and thebenefits from the service are being realized as expected
W h y m e a su r e o n - g o i n g p e r f o r m a n ce
As part of the service improvement process your team will haveaddressed changes to inputs the service process itself and will have setstandards of performance for the outputs Hopefully the service outcomewill be improving as a result
Where critical inputs have been improved in respect of their timelinessquality cost or our satisfaction level it may be necessary to measurethese inputs to ensure they are received in an improved form accordingto the new service design
To manage the improved service inputs and ensure they are supplied tothe service according to our design the improved or critical inputs shouldbe measured in respect of the aspect that is expected to improve
This may be the inputsrsquo
QualityTimelinessCost orOur service staffsrsquo general satisfaction
Where the service process has been changed or extended this should resultin a change in output performance as well as (in the longer term) a changein service outcome
In many cases service output standards will have been set and it will beincumbent upon the service staff to achieve these service standards
Outputs should be measured in respect of the aspect that is expected toimprove This may include
QualityTimelinessCostCustomer satisfactionAccess andAffordability
Finally it will always be the case that as a result of any improvement theservice outcome should improve This is the final measure that should betracked
W h o d o e s t h i s t a s k
The measure definitions should be defined by the CIB Project team
The data collection and reporting should be an ongoing responsibility of theservice staff
The monitoring should be undertaken by both the service manager and theCIB Project team
How to P roceed
1 Decide upon which inputs outputs and outcomes are to be measured2 Decide upon which aspect of these should be measured3 Define the performance measure4 Collect the performance data
gt5 Process the data and produce the performance reports6 Monitor the results and identify any failings in expected performance
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A d j u s t t o co u n t e r p o o r p e r f o rm a n ce
Susta ingt
Purpose
To analyze the results from the customersupplier and service staff feedback and the
performance results and take correctiveaction to ensure the improved servicereaches its expected performance
W h y a d j u s t t o c o u n t e r p o o rper f o rmanc e
By taking the results from the customer supplier and service staff feedback and the performance measure results you may find that thechanged service is still not performing the way you expected In this casecorrective action will be required to reach the expected performance level
The likely issues that will result will vary according to your service and theimprovements implemented but some issues may include
Customers are still confused about the new service and are still unsure of theirrole and responsibilities in service access and useSuppliers cannot meet the higher standards of performance for the inputsService staff are still unsure of the exact process and request further assistanceMistakes are still happening and the Quality of the service output is still poorThe outputs are still delivered late and do not reach the timeliness standardsThe output unit cost of the service is still too high and the fall in unit cost hasnot resulted andThere has been no change in the service outcome even though the outputperformance has improved
W h o d o e s t h i s t a s k
The CIB Project team completes this task
Some collaboration will be necessary with the service staff and theImplementation team to conduct the root cause analysis
How to P roceed
1 Identify implementation problems that need corrective action2 Complete a root cause analysis of each issue3 Select a preferred solution for each root cause4 Develop an Implementation plan for the preferred solutions5 Cost the additional corrective actions6 Present the Implementation plan and its costs to the Steering Committee7 Adjust the overall Implementation budget with the above approval8 Implement the actions according to the Implementation plan
U p d at e b u d g e t a ssu m p t i o n s
Susta ingt
Purpose
To update the budget assumptions in relation to service access service standardsoutput unit costs and demand management strategies so that future budget allocations
will provide sufficient funds to sustain the improved service
W h y u p d a t e b u d g e t a s s u m p t i o n s
When a service is improved and particularly if the service has beenextended to reach more customers it is important that the basis of budgeting (budget assumptions) takes to account the changedcharacteristics of the new service so that adequate funds are provided inthe following years to sustain the new service
In particular if any of the following aspects have changed then the budgetwill definitely need revising
Additional customers have been added to the service eg wider access to waste
collection more houses connected to the water supply additional medical clinicsestablished additional public toilets built service has been promoted and demandhas risenService staff have been increased to provide a better serviceService standards have changed and there is wider scope in the service definitionEfficiencies have been obtained by improving the service process or by introducingcomputer technology and the output unit costs are lessCurrent customers are provided with greater access to the service by extendingoperating hours or extending the number of access points
W h o d o e s t h i s t a s k
The service manager normally completes this task with support from the Financesection within the municipality
How to P roceed
1 Define the service scope ndash what the service is how it operates any changes to theservice over the last year and what is actually delivered
2 Calculate the last yearrsquos average output unit net cost3 Forecast the new yearrsquos output unit quantity 4 Adjust the output unit price (fee) based upon Council policy and inflation5 Multiply the new unit fee with the new forecast volumes6 Adjust the old average output unit cost for inflation and additional scope7 Multiply the new output unit cost with the new output unit volumes8 Calculate the net cost based upon output units9 Prepare a line item budget for the new year
10 Reconcile the two budgets at the net cost level to ensure resources are available tomeet the new demand
11 Adjust the service scope (standards) or output volume to achieve reconciliationbetween the output based budget and the line item budget
12 If the output volumes are reduced (compared to the forecast) a demandmanagement strategy needs to be specified and included in the adjusted servicescope or standards
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Update se rv i ce stand ards
Susta ingt
Purpose
To update the Service standards (or the Customer charter) to reflect the service as i twill be provided in the New Year in respect of its description access feestimeliness quality process and grievance redress
Why upd ate s er v i c e s tandards
As the Continuous improvement program reaches its conclusion and theNew Yearrsquos budget is formulated for the improved service you will becommitting to provide the new service to a level or standard that will bedifferent to what was delivered in the past
Customers staff and suppliers should all have a clear understanding of thenew service standard so they do not have unreal expectations and theywork to meet the standard
Following the approval of the New Years budget or the normalization of the improved service the service standard should be updated andpublished for the community
The service standard document should include
1 A description setting out what the service is and its purpose2 The level of access who in the community can access this service where do
they access and when3 The price or fee to pay for the service (if applicable)4 The responsibility of the customer at the time of accessing the service ie what
does the customer need to do5 The responsibility of the service staff ie what do they do to meet the needs of
the customer6 How quickly the service is provided ie what the response time is7 How accurate the service will be ie whether or not any faults are likely or
imperfections are tolerated
8 The level of customer satisfaction that is expected9 Exceptions that may inhibit service delivery ie any items that the municipality
is dependent upon that are outside the control of the municipality and shouldthese events happen the service may be affected
10 Confidentiality of any customer information or data held by the municipality11 Grievance redress process ie should the customer be unhappy with the
service how they can lodge a complaint or request the problem be resolved and12 The outcome from this service ie why is the service offered to the community
in the first place
The definition of key performance measures will be consistent with thestatement of service level set out in the Service standard however targetvalues will not be within the Service standard but documented in theannual Budget and periodical management reporting
For example
I n the Serv ice standard we may say that ourStandard is that alltelephone enquiries will be answered with 30 seconds of the call beingmade
I n the Budge t ( o r Serv ice p lan ) we may say that ourTarget is 90 of all telephone enquiries will be answered within 30 seconds of the call beingmade
The Standard is t he idea l to a im f o r
The per fo rmance ta rge t i s the degree to wh ich tha t idea l shou ld bea t ta ined
W h o d o e s t h i s t a s k
The Service manager develops the Service standard (or Service charter)
The Public information officer should provide the ldquoCorporate standardrdquo including logos format medium etc to be applied to the final publicdocument
How to P roceed
1 Understand your councilrsquos standards for documenting Service standards2 Obtain the previous Service standard and review its contents3 Review the recent changes to the service4 Define the new Service standard
5 Develop a publication and distribution strategyPub l i ca t i on format and mediumService brochureCouncil internet siteCouncil Service directoryService postersign board etc
D is t r i bu te toAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Document the Service standards in the publication format7 Distribute the Service standard document
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Aud i t comp l i ance
Susta ingt
Purpose
To identify any processes that have become non-compliant with the standingprocedures and may result in inefficiencies unacceptable risks or lead to poor
performance
W h y a u d i t c o m p l i an c e
To sustain the improved process the manager will be collectingperformance data and monitoring the actual performance level
In addition to this it is normal practice to Audit the improved process toensure the service staff are still conducting the service according to thedocumented procedures
The reason for this is that some non-compliant processes will inevitablycreep in and may take some time to show up in the performance measureor may not be significant enough to have an impact upon performance
Other non-compliant processes may have been implemented in good faithand in fact do have a positive impact on performance and these shouldbe considered for adoption into the procedures
Just because a changed process step is non-compliant this does notnecessarily mean it should be abolished it may be good to keep andstandardize it
Your Internal Audit program may look over all processes over a period of time but when a process has been significantly changed as in a CIBProject it should be audited around one year from the Implementationperiod
You have a number of options to conduct the audit they are
Conduct your own audit program for the serviceSeek to have the service included in the Internal audit programSeek to have the service included in the External audit programHold a staff workshop and have the staff review the standing procedures andopenly discuss actual non-compliance processes andHave some independent person role-play the customer document the actualprocedure followed as seen by the customer then reconcile this with thestanding procedure
W h o d o e s t h i s t a s k
The service manager should request to have their service audited forcompliance
Assistance may be called upon from the Internal audit function or from theexternal auditor to physically undertake the audit
How to P roceed
1 Decide upon who will conduct the audit and approximately when2 The auditor plans the audit program in respect of
What service processes will be auditedTiming of the auditStaff notification methodStaff who will participateStanding procedures that will be the reference pointMethod of reviewing the current processMethod of documenting non-compliance andHow the results will be reported and discussed
3 3 Notify staff of the internal audit schedule4 Obtain the current standing procedures5 Review current processes and reconcile with the procedures6 Document non-compliant processes7 Prepare the Audit report8 Discuss the Audit results with management and staff9 Agree on a course of action to correct non-compliant processes
10 Agree on a schedule to follow up the planned corrective actions11 Review the actual corrective actions and confirm back to management these are
complete and effective
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Ins t i tu t iona l i ze
Following the Implementation of your pilot CI projects it is time for yourmunicipality to assess whether or not it wishes to pursue ContinuousImprovement and Benchmarking as a normal operating culture
If the decision is ldquoyesrdquo then the organization needs to establish the structure theinformation and the policy to make this happen
To ldquoInstitutionalizerdquo Continuous Improvement there are eleven tasks to complete
1 Plan for a full CI implementation2 Name the CI initiative
3 Link CI to rewards and recognition
4 Establish a CI BM library resource
5 Develop a service listing6 Identify pro-poor services as priorities7 Nominate CIB project8 Monitor CI project progress9 Overcome barriers
10 Create flexible decision making11 Build up internal CI capacity
If you are unfamiliar with the term ldquoInstitutional capacityrdquo or would like to understandmore about this subject go to An overview of what institutional capacity means
Pl a n f o r a f u l l CI B i m p l e m e n t a t i o n
I ns t i t u t iona l i zegt
Purpose
To establish a plan for the full implementation of Continuous Improvement andBenchmarking as the agreed techniques for achieving excellent customer satisfaction
on a sustainable basis
W h y p l a n f o r a f u l l CI B i m p l e m e n t a t i o n
To institutionalize CIB in a sustainable manner a number of facilities anditems need to be in place
These range from human capacity to systems facilities and require veryspecific implementation tasks to ensure their completeness andeffectiveness
Establishing a formal CIB implementation plan for the institutionalization of CIB will go a long way to making this happen and within a time frame thatis acceptable to your Council
There are seventeen tasks in this Phase some can be implementedconcurrently to shorten the implementation period
W h o d o e s t h i s t a s k
The CIB Steering committee will plan for the full implementation of CIB
H o w to p r o c e ed
1 Seek a formal resolution from your Council that your municipality will adopt CIB2 Advise all managers and staff that CIB is now a Council policy and all staff shall
comply with this policy3 Review all of the tasks within the Institutionalize phase as set out in this Toolkit
4 Develop a CIB Implementation plan5 Seek Council approval of the CIB Implementation plan6 Issue the CIB Implementation plan
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N a m e t h e CI B i n i t i at i ve
I ns t i t u t iona l i zegt
Purpose
To decide upon a unique name for the CIBinitiative so the initiative is easilyrecognizable and memorable and clearlycoveys the objective of council which is to
continuously improve its services to itscommunity and particularly the poor
W h y n a m e t h e C I B i n i t i a t i v e
For the CIB full implementation to succeed it needs to be elevated inimportance be recognizable and memorable with all service staff and beclearly supported by council the mayor and the senior management team
Choosing and promoting a unique program name should achieve the ldquorecognizable and memorablerdquo objectives The more unique and strikingthe choice the more memorable the program should be
The name needs to also convey the objectives of council being the
continuous improvement of municipal services
Examples from other cities include
PR ID E - an acronym used in Australia by one city meaning Promoting andRecognizing Individuals when Delivering ExcellenceSPRING - an acronym used in the Philippines meaning Simplifying PRocesses INGovernmentNI RANTARA - a name used in Bangalore India that means to continuouslyimproveSI P an acronym used in Papua New Guinea that means Service ImprovementProgramDO BETTER a name used in Australia to reflect the intentions of a business tocontinuously improve its performance
W h o d o e s t h i s t a s k
The CIB Steering committee should develop a choice of names but it islikely yoursquore council will approve the preferred name logo and theirapplication
How to P roceed
1 Agree a method to generate ideas for name choices logo colors and applicationCompetitionWorkshopBrainstormResearch
2 Conduct the agreed method and generate a list of names logos colors etc3 Critique the suggested names and vote on a preferred name4 Submit a preferred name and some alternatives to council for their approval
5 Seek councilrsquos formal endorsement for their choice of name6 Advise senior managers and staff of the name choice7 Have the Public information officer issue a press release that explains councilrsquos
policy on CIB and use of the chosen name
L in k CI B t o r e w a rd s a n d re co g n it i o n
I ns t i t u t iona l i zegt
Purpose
To develop and implement a reward and recognition system that will motivate servicemanagers and staff to seriously pursue Continuous Improvement (ldquoCIrdquo) in their service
W h y l i n k C I B t o r e w a r d s a n d r e c o g n it i o n
Continuous improvement may not be sustainable unless service staff ismotivated to pursue service efficiency and excellence Continuousimprovement programs require extra attention and effort and any changeprocess has risks of failure
There will be a natural reluctance to volunteer extra effort or to acceptadditional risks unless there are rewards and recognition to make thisworthwhile
There needs to be a policy and processes that reward managers and staff for their extra efforts and extra risk taking and their achievements inimproving their services
Recognition and reward options that may be considered include
Additional annual leave daysAdvancement promotionPublic recognitionFinancial bonusPaid educationPaid study leaveAdditional facilities or entitlements
Any reward and recognition process should be an integral part of thePersonal Performance Appraisal system
W h o d o e s t h i s t a s k
The Human Resources section should develop the rewards and recognitionpolicy and processes and have this endorsed by council
In some municipalities employee unions may need to be consulted and localawards or employee ldquocontractsrdquo may need to be modified to incorporate thispolicy
How to P roceed
1 Seek councilrsquos authorization to develop a proposal for an effective reward andrecognition policy and process
2 Develop the draft policy and a process concept for submission to council3 Seek union and staff representative bodies endorsement of the proposed policy
and process concepts4 Seek council endorsement of the proposed policy and process concept5 Advise all affected staff of the new policy and the process concepts6 Implement the new policy and develop the new processes7 Request Internal External Audit to report upon the correct use of the reward and
recognition policy and process and its effectiveness
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Estab l i sh a CI B l i b ra ry r esource
I ns t i t u t iona l i zegt
Purpose
To provide a supportive working environment and a source of knowledge to facilitatefuture CIB project teams so they perform to their maximum ability
Why es tab l i s h a C IB l i b ra r y r es ourc e
CIB project teams require support and facilities in the form of
Space to display the current status of all active CIB projectswith their planned and current status
Space to display CIB team members contact details andmethods of consulting with them on any CIB project relatedmatter
Space for the entire team to meet and discuss issues in theirproject
Space to display service flowcharts examples pictures andother materials generated from their project
Telephone and a private area from which they can telephonecustomers suppliers and staff to interview them on the projectservice
Computer equipment and access to the internet so they canresearch potential Benchmarking partners accessBenchmarking information prepare questionnaires processperformance information and prepare reports
Space to hold and display example information such asmunicipal plans and annual reports service charters service
offerings promotion material training materials CIBrecommendations CIB performance measures and best practiceperformance customer and supplier surveys and
Space and facilities to train CIB team members that have nothad the experience of participating in a CIB project
An example is the Cebu SPRING Room
W h o d o e s t h i s t a s k
The CIB Steering committee should authorize the establishment of the CIBLibrary resource center and the CIB Working group should carry out thenecessary tasks
The Facilitator will be able to provide expert assistance in respect of theCIB Library inventory and any IT equipment that is required
How to P roceed
1 Determine the needs of future CIB project teams2 Develop a concept plan for the CIB library resource3 Cost the CIB library concept plan4 Approve the concept plan and cost budget5 Implement the plan6 Promote the use of the CIB library to all CIB teams7 Monitor the CIB library utilization and the teamsrsquo satisfaction with the facility
Deve lop a se rv i ce l i s t i ng
I ns t i t u t iona l i zegt
Purpose
To prepare a listing of all municipal services and their current performance status sothat poor performing services can be identified prioritized and nominated for a CIBproject Generally a local government will deliver around 100 services and this numbershould provide adequate detail and focus for you to prioritize services for improvementAn example listing of services is provided
Why dev e lop a s er v i c e l is t i ng
Continuous improvement as a process needs to focus upon a group of actions or activities a product or a service
A service in the local government context is a group of activities thattogether satisfy a specific need of the community A service can be brokendown into sub-services so the CIB process can deal with specific issues andparts of the bigger service can be identified as priorities for improvement
For example ldquoWaterrdquo may be defined as a service but this can be brokendown into sub services such as
1 Water catchment2 Water storage3 Water treatment4 Water connection5 Water reticulation supply6 Water metering and billing7 Sewage billing8 Sewage collection9 Sewage treatment
10 Sewage disposal
Taking the above list of sub-services it may be the case in your citythat Water connect ion is not accessible to some parts of the communityand it may be this sub-service that needs to be improved In other citiesWater metering and billing may be a problem and in other cities Watercatchment may be an issue
It is best to collect service information at the top service level first then at
a later time collect information at the sub-service level
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Generally a local government will deliver around 100 services and thisnumber should provide adequate detail and focus for you to prioritizeservices for improvement
Information relating to a service that can be collected may include
1 Service name2 Description3 Sub-service break down4 Number of current customers or volume of output5 The number of potential customers currently denied access to the service6 The severity and frequency of incidents of poor quality of the service or
incidents of customers with related sickness or health problems7 The severity and frequency of incidents of poor timeliness of delivering the
outputs and in particular when the timeliness is so sever it equates to denial of service access
8 The number of potential customers denied access to the service because it isunaffordable for them and
9 The frequency and severity of customer complaints about the service
When you decide upon what information is to be collected please considerthe basis on which you will prioritize the services for improvement (seeIdentify pro-poor services as priorities) because the basis will requireinformation that is being collected at this point
W h o d o e s t h i s t a s k
The CIB Working group should undertake this task but it will requireparticipation and cooperation from all service managers
The service listing can also be developed by
The service managers independentlyA specific project team set up to do this taskThe facilitator orA consultant hired to do this task
How to P roceed
1 Agree on what defines a ldquoservicerdquo2 Agree upon the information that is to be recorded for each service and or sub-
service
3 Develop the data collection method and resourcesQuestionnaire to each Director managerStaff interviewManager workshopUse financial budget costs center as a base
4 Collect the service data5 Process the data into a spreadsheet or computer file6 Return the service listing to the responsible managers for validation7 Correct the service listing8 Implement a procedure to keep the service listing updated
I d e n t i f y p ro - p o o r se rv i ce s as p r i o r i t i e s
I ns t i t u t iona l i zegt
Purpose
To identify and prioritize pro-poor services for improvement using the CIB toolkit
Why i den t i f y p ro -p oor s er v i c es as p r i o r i t i es
A pro-poor service is a service that provides the minimum basic needs of acommunity in respect of
1 Water2 Waste collection3 Sewage and sanitation4 Electricity energy5 Education6 Medical and hospital7 Housing8 Communications9 Employment or sustenance
The m in imum bas ic ser v ice leve l p rov ides
1 Access by all members of the community that need it2 A Qua l i t y output (ie fault free) that is safe hygienic and does not risk the health
of the service user3 A Time ly output that does not inhibit service access4 Pricing that is a f fo rdab le and does not inhibit service access and5 Adequate customer sa t i s fac t i on
Should any of the above services have
1 Sections of the community denied access to the service2 Outputs that in some way may risk the health or well being of the customer3 Outputs that are not delivered in a timely manner and ultimately restrict access to
the service4 Prices that are unaffordable for some in the community and ultimately restricts
their access or5 Customers that are generally dissatisfied with the service
then that service should be identified as a priority for improvement
The grading of the service seriousness should be based upon
The number of potential customers currently denied access to the serviceThe severity and frequency of incidents of poor quality of the service or incidentsof customers with related sickness or health problemsThe severity and frequency of incidents of poor timeliness of delivering theoutputs and in particular when the timeliness is so sever it equates to denial of service accessThe number of potential customers denied access to the service because it isunaffordable for them andThe frequency and severity of customer complaints about the service
The grading should be evidenced by data that has been collected for eachservice (refer earlier task ldquoDevelop a service listingrdquo)
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W h o d o e s t h i s t a s k
The CIB Working group should complete this task however the finaldecision on whether or not a specific service should be improved using theCIB toolkit will remain with the CIB Steering committee (see Approve thisCIB project within the Organize phase)
How to P roceed
1 Obtain the Service listing prepared in the preceding task2 Agree upon the definition of a ldquopro-poor servicerdquo3 Identify pro-poor services that currently have inadequate performance4 Grade these services according to their seriousness
N o m i n a t e CI B p ro j e c t s
I ns t i t u t iona l i zegt
Purpose
To decide which service or components will be the subject of a CIB project and tostate the expectations for improvement from the project
W h y n o m i n a t e CI B p r o j e c t s
The CIB Service nomination is a formal process to clearly set out theexpectations of the Steering committee in respect of improvementsrequired for a particular service
The nomination information has four important elements
1 The service or service components that is to be improved2 The expectation for improvement or the objective3 The start and end dates and4 The CIB Project leader
The nominated service needs to be very specific Nominating the service
as ldquoPublic healthrdquo or ldquoEducationrdquo will not provide adequate informationwith which the project team can focus its attention A better specificationwill be ldquoEducating the community on public health issuesrdquo or ldquoFood vendorlicensingrdquo
The expectation for improvement should be specified in quantifiable termsif possible An example may be ldquoDecrease the number of reportable foodpoisoning incidents from food vendors by 20rdquo In this way we canobjectively measure the success or otherwise of the CIB project
The start and end dates for the project need to be set relative to thecapacity of the likely team members to commence and conclude theproject Seasonal demand other projects normal work capacity and publicholidays need to be considered
The project team leader should be nominated at this time because thereneeds to be one person that holds the accountability for progressing theproject The team leader has the responsibility for marshalling the team andcommencing the CIB project with the Organise phase
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but much of thework may be delegated to the CIB Working group
How to P roceed
1 Obtain the listing of pro-poor services identified as priorities for improvement2 Decide the objectives or the expectation for improvement3 Decide the approximate start and end date4 Decide the CIB Project team leader
5 Complete the CIB Service nomination form
M o n i t o r CI B p ro j e c t p ro g re ss
I ns t i t u t iona l i zegt
Purpose
To monitor the progress of all current CIB projects so that any delays difficulties orbarriers may be dealt with or instructions provided on how to maintain the projectrsquosschedule
W h y m o n i t o r CI B p r o j e c t p r o g r e ss
As each CIB project advances it is likely that some difficulties and delays willarise Many of these will be capably dealt with by the team leader butothers may need the support of the Steering committee
We refer to the most likely problems and issues as ldquoBarriersrdquo and these aredealt with in a separate page ldquoBarriers and how to overcome themrdquo
In the early years of a CIB pilot implementation there may only be ahandful of active projects at one time but as the initiative gathersmomentum and more projects are commenced it is conceivable that manyprojects will be active at once
In the Philippines a large regional city had approximately twenty CIBprojects running concurrently
When the number of active projects exceeds ten it is time to considerreviewing their status by exception
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Exception means that where a project is running according to its originalplan and the team leader has no issues or concerns then the SteeringCommittee does not look at that project in detail
On the other hand where a project is seriously late or has some issues ordifficulties that cannot be easily resolved or it seems the projectobjectives may not be achieved or the team leader is seeking assistancethen the Steering Committee should carefully review this project andprovide the necessary assistance
The approach should be that all projects team leaders provide a monthlystatus report these reports are summarized onto a summary list oneperson reviews this list and identifies those projects that requireCommittee review A set of ldquotraffic lightsrdquo is one method of flagging therequirement for review
W h o d o e s t h i s t a s k
The CIB Steering committee completes the monitoring using updatedproject status reports provided by each CIB project team leader
Each CIB project leader should provide a Project status report on amonthly basis (or more regularly if required)
Where the Steering committee monitors only the summary report byexception the facilitator or a member of the Working group will need tosummarize all of the projects and ldquoflagrdquo those requiring Steeringcommittee review
How to P roceed
1 Have ldquoReview project progressrdquo as a standing agenda item at the regular CIBSteering Committee meetings
2 Brief each CIB project manager on the requirement to provide a monthly projectprogress report
3 Receive and collate monthly CIB project progress reports
4 Summarize the projectsrsquo status on a Summary report
5 Review each project and flag those requiring SC attention
6 Review CIB projects by exception
7 Agree on the root cause of any project problems8 Decide upon a course of action9 Write up the minutes of the meeting and issue them to all members
10 Advise the CIB project leader of the required action
B ar r i e r s an d h o w t o o ve rco m e t h e m
I ns t i t u t iona l i zegt
Purpose
To identify Barriers to the successful implementation of your CIB initiative andimplement strategies to minimize them
W h y i d e n t if y B a r r i e r s a n d o v e r c om e t h e m
Based upon a survey held at a regional conference on improving municipalservices a work session discussed Barriers and how they may be overcome
The results of the work session showed the following Barriers to be the mostcommon and these would inhibit the implementation of improvements
Individual staff performance is not measuredStaff do not have a personal training program
Managers and staff are not remunerated according to their performanceBudget allocation and justification method is weakProvincial or Central Government hold the power of decision makingManagers are not rewarded or recognized for improving performancePeers do not adequately support managers when change programs falter
These are ldquofundamental barriersrdquo to change and need to be dealt with at thewhole of municipal organization level It is not effective to deal with theseat a service level or department level because this would raise inequalitybetween those staff involved and those not
The CIB toolkit can be applied to address your priority Barriers Theapproach should be to
1 Organ ize a team to look at the Barrier(s)2 Ana lyze the Barriers particularly in completing a staff (customer) survey
3 Benchmark how other municipalities have dealt with the same issue4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff and managers to
adapt
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but in collaborationwith internal departments responsible for Human resource managementStaff training Finance and the Council secretariat
How to P roceed
1 Identify local Barriers that will definitely inhibit the successful implementation of your CIB initiative (use the Assessment of Barriers to change tool )
2 Identify the priority Barriers (those you wish to minimize in the short term)3 Decide whether or not these priority Barriers can be dealt with collectively or
individually
4 Complete a CIB Project nomination(s) to deal with individual or collective priority
Barriers
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Flex ib i l i t y i n dec i s i on m ak ing
I ns t i t u t iona l i zegt
Purpose
To delegate responsibility and accountability to managers and staff so themunicipality can operate in a flexible and responsive manner to meet the needs of its
community
W h y p u r s u e f l e x i b il i t y i n d e ci s io n m a k i n g
During the course of assisting many local governments with ContinuousImprovement and Benchmarking it has become evident that manygovernments are constrained by the lack of documented policy andprocedures poor staff training and limited delegation of authority andaccountability
In many cases simple decisions are not taken by the staff officer dealingwith the issue because they are either unsure of the correct decision tomake or do not have the authority or are not prepared to take the risk of a decision
In the end the decision is moved up the hierarchy of management andinevitably ends up with the most senior manager who is overwhelmed bythe numerous requests being made
Decision making then stalls and the customer becomes dissatisfied
A better model for fast and flexible decision making is
Have the policies of the government clearly documented so allmanagers and staff know the major business rules of theirservice (these may be documented as service specificationsservice charters or government by-laws)
Have all business processes clearly documented so that all staff
know exactly how to deliver a service and in particular whatdecisions they must make in respect of exceptional events orcircumstances
Train all staff in the processes they personally deliver orconduct ensure they know exactly how the process shouldoperate and the manner or method of their decision making toaddress exceptional conditions
Delegate decision making to do so to the lowest level in theorganizational structure that is commensurate with good riskmanagement knowledge skills age intellectual capacity andmaturity
Provide authority to the staff to make their decisions based uponthe level of delegation determined above
Encourage staff to make decisions on their own without referralto their superior but assist them to do so during their earlyexperience and
Monitor staff decision making using performance metrics orinternal audit programs to ensure decisions are made within thepowers of delegation and decisions are made correctly
The objectives of this model are
Customer requests are dealt with in the minimum amount of time
Decisions are made by the staff member closest to the actual request ortransaction and who is most knowledgeable about the detail of thetransaction
Decisions are made correctly and
The municipality is not put at risk in respect of
FraudCorruptionLitigationFinancial loss orEmployee or customer accidents or injury
W h o d o e s t h i s t a s k
The Mayor Chief Commissioner or Chief Executive should undertake thistask
They may seek assistance from the CIB Working group or the HumanResources Branch of the organization
How to P roceed
1 Develop a model for flexible decision making2 Undertake an audit to determine the municipalityrsquos level of flexibilityresponsiveness delegation and accountability
3 Review the current legislation governing decision making powers and the degree of delegation that is possible
4 Develop a policy that requires flexible decision making underpinned withappropriate responsibility accountability and authority
5 Develop an implementation plan to deploy the above policy6 Implement the plan7 Repeat the audit to determine the improvement in the municipalityrsquos capacity for
flexibility and decision making
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Bu i l d up i n t e rna l CI B capac i t y
I ns t i t u t iona l i zegt
Purpose
To build internal capacity to conduct CIB projects quickly and effectively so that themunicipality can continuously improve its services efficiently and effectively
W h y b u i l d u p i n t e r n a l CI B c ap a ci t y
The capaci ty of an organization to Analyze a service identifyopportunities then implement those opportunities is often mistakenlyunderstood to be simply a set of analysis skills
In fact the capaci ty of an organization to improve includes
InformationSkills in analysis and innovationA culture of consultation and open communicationProject management skillsDocumented procedures and instructionsPublic information or public accountability andSupportive financial and performance monitoring systems
To ensure CIB projects are conducted in an efficient and effective mannernot only do the CIB teams need to have the technical skills to complete aCIB project but they must also operate within a supportive culture andstructure and have appropriate information methods and systemsavailable to them
Where the underlying capacity to change weakens or does not exist in thefirst place then corrective action or improvements need to be commencedso that CIB projects have a better chance of success
To deal with these capacity weaknesses you can apply the normal CIBtoolkit and address your priority weaknesses using a CIB project
The approach should be to
1 Organ ize a team to look at the Capacity weaknesses2 Ana lyze the weaknesses particularly in completing a customer survey3 Benchmark how other municipalities have dealt with the same weakness4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff managers
council and systems to adapt
The tool ldquoAssessment of current capacity to improverdquo is provided as anassessment framework or audit check list to facilitate your CIB Steeringcommittee to assess your capacity on a regular basis We suggestannually so that improvements or weaknesses can be monitored for theirchange
The above assessment tool can be altered to meet your own needs and isnot meant to be a prescriptive list
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task
H o w to p r o c e ed
1 Complete a regular assessment of the municipalityrsquos capacity to deliver CIB
projects (use the Assessment of Current Capacity to Improve tool)
2 Identify priority capacity gaps that need to be improved in the short term3 Decide whether or not each priority gap can be dealt with as a CIB project
4 Complete a CIB project nomination for those gaps that can be addressed as a CIB
project
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W h o d o e s t h i s t a s k
The CIB Steering Committee should decide upon the reward andrecognition events and benefits
The CIB Project leader may be asked for their input
This may also need to be done in collaboration with the Human ResourceDepartment within the municipality and or the senior politicians such as
the Mayor
How to P roceed
1 Decide upon the event or results that define the end of the Implementation2 Measure the degree of success the Implementation has achieved3 Define the people or groups that should be recognized for their contributions4 Decide upon specific individuals or staff groups that should be offered benefits5 Decide upon the method and timing of the recognition6 Decide upon the timing form and value of the benefits7 Conduct the recognition events8 Issue the benefits to individuals9 Seek independent views on the degree of satisfaction with the celebration events
and reward benefits and note any dissatisfaction for future reference
U p d at e t h e m e d i a
I m p l e m e n t gt
Purpose
To provide information and evidence to the media with the expectation the media willpositively report upon the achievements of the municipality in itrsquos serviceimprovements
W h y u p d a t e t h e m e d i a
Service improvements need political support to initiate them and approvetheir funding
That support will come from elected politicians that have a strong mandateto improve municipal services
That mandate will come from the electorate by them electing politiciansbased upon their performance That performance can only be known frompersonal experience and constructive reporting in the media
Therefore to sustain a continuous improvement process and develop thisinto a culture of the municipality the media must positively report all of the improvement achievements made by the city and give credit to thepoliticians staff and suppliers that have contributed to that improvement
With this reporting the electorate will develop confidence in their currentcouncilors and re-elect them based upon their positive performance Thecouncilors in turn will likely support on-going service improvements andpromote the CIB process amongst their peers
Reporting CIB achievements to the media is critical to the development asustainable CIB culture in your municipality
W h o
The Public Information Officer (or similar) will complete this task
It is likely that your senior managers or your Mayor will be interviewed andquoted in the media on specific improvement projects
The progressive collection of evidential material may be delegated to one of the Implementation team members as a specific task
How to P roceed
1 Maintain a record of all current and completed CIB projects2 For each CIB Implementation progressively build up evidential material on the
success and outcomes of CIB projects as they progress with their implementation
Customer interviews (Video and recorded)Supplier interviewsService staff interviewsPhotographs of changes (Video and still)Key Performance Measure trends (use independent data collection)Progress reports to the Steering Committee
3 Decide upon a media release strategy when how and who to4 Develop media release documents consistent with the media strategy5 Include customer interviews6 Include photographs Include KPI trend data7 Release the above information to the media8 Coordinate media interviews with senior managers and the Mayor or councilors as
requested9 Monitor media reports and validate their accuracy
10 Correct any inaccurate or misleading media reports11 Report to the Steering Committee (or Council) on the extent of media coverage in
respect of your CIB projects
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Susta in
The Sustain phase of a CI project is where all of the changes that havebeen successfully implemented during the Implementation phase are nowput firmly in place and the new service delivery becomes the normal way
I ssues conce rn ing sus ta in ing the changed
process
There are a number of issues to be considered
The original recommendations and the changes that were implemented may notin fact be ideal and through the imperfect design and decision process you mayhave made some assumptions about the service or the way in which thecustomer users the service that have now proved to be untrueIt is important therefore that you seek the opinions of your customers and staff on how they see the new service operating and whether or not there are anyflaws in the service or if with a small amount of additional effort the servicecould be improved yet furtherOften the management team and service staff will assume that with the deliveryof a ldquogoodrdquo service then the service objectives will be achieved for example if we deliver excellent education so that children and young adults will achieveemployment the assumption is therefore that with a good education you will geta job we will never know this unless we measure whether or not school leaversactually are employedWhen an imperfect service results and you can see weaknesses in the outputs of the outcome is not being achieved then this is the time to make the minorcorrections to make the service better as was your objective in the first placeOften the CI project team and the Implementation team will simply accept theminor failings of the changes and are reluctant to make that extra bit of effortto achieve the original goals ndash maybe they are tired and exhausted from all of the previous effort ndash donrsquot give up make those final adjustments and you will
end up with the results you long forAs the new service is delivered it is important that it receives appropriatefunding in the future so that the service standard does not deteriorate To dothis the budget assumptions regarding output costs volume of outputs deliveredforecast demand levels and demand dampening strategies all need to be inputto the budget considerationsYou owe it to the customer a clear indication of the service standards you arepromising to deliver including response times Quality customer satisfactionfee levels and access This promise can be expressed in a ldquoService charterrdquo or ldquoService descriptionrdquo and once issued you will be under an obligation to fulfillyour promiseTo ensure that the new service and its service processes are delivered into thefuture you should be monitoring the key performance indicators for this serviceto ensure that the standards are achieved but also you should look at theprocesses to ensure they are being complied with Most municipalities use anInternal Audit resource to verify these items and the Auditor reports to thecouncil with their findings and
Finally once you are happy that the service is normalized and is operating in asustainable manner it is time to celebrate your success
The sustain phase of a CI project involves the following six tasks
1 Accept feed back on new procedures2 Measure on going performance3 Adjust to counter poor performance4 Update budget assumptions5 Update the service standards6 Audit compliance
Gather feed back
Susta ingt
Purpose
To receive constructive feedback on the improved service or changed process fromcustomers suppliers and service staff so that any initial problems are resolved andexpected improvements are fully realized
W h y g a t h e r f e ed b a c k
A new process or service will have been developed based upon what webelieve is correct at the time of its design and development
This will include how we believe the customer will react to the new servicehow the suppliers will provide their inputs to the new service and how ourstaff will deliver the new service Our most important belief is that theimproved service will deliver the benefits that we expect
Many of these beliefs will eventuate and a better service will result howeversome of our beliefs and assumptions may not eventuate and we may needto correct the new service to fully realize its potential
It is important therefore that we seek feedback on the improved servicefrom our customers suppliers and service staff so we can be sure theimproved service is operating as planned and the benefits are being realized
W h o
The CIB Project team does this task
Conducting a customer or supplier survey and collecting the survey resultsmay be delegated to the Implementation team or to an external surveyprovider
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H o w to p r o c e ed
1 Decide what feedback should be collected and whenService difficultiesCustomer satisfactionSupplier satisfactionHazards or risksAccessResponsiveness
2 Decide upon the customer supplier staff groups to participate
3 Plan the feedback approachSurveyWorkshopFocus groupInterviewOpinion box
4 Prepare the survey instrument5 Test the questionnaire6 Conduct the surveys focus groups or workshops7 Collate and analyze the results8 Determine the changes necessary to further improve the new service
M e asu re o n -g o i n g p e r f o rm a n ce
Susta ingt
Purpose
To measure the ongoing performance of the improved service to ensure the inputsare being correctly supplied the outputs are being delivered as planned and thebenefits from the service are being realized as expected
W h y m e a su r e o n - g o i n g p e r f o r m a n ce
As part of the service improvement process your team will haveaddressed changes to inputs the service process itself and will have setstandards of performance for the outputs Hopefully the service outcomewill be improving as a result
Where critical inputs have been improved in respect of their timelinessquality cost or our satisfaction level it may be necessary to measurethese inputs to ensure they are received in an improved form accordingto the new service design
To manage the improved service inputs and ensure they are supplied tothe service according to our design the improved or critical inputs shouldbe measured in respect of the aspect that is expected to improve
This may be the inputsrsquo
QualityTimelinessCost orOur service staffsrsquo general satisfaction
Where the service process has been changed or extended this should resultin a change in output performance as well as (in the longer term) a changein service outcome
In many cases service output standards will have been set and it will beincumbent upon the service staff to achieve these service standards
Outputs should be measured in respect of the aspect that is expected toimprove This may include
QualityTimelinessCostCustomer satisfactionAccess andAffordability
Finally it will always be the case that as a result of any improvement theservice outcome should improve This is the final measure that should betracked
W h o d o e s t h i s t a s k
The measure definitions should be defined by the CIB Project team
The data collection and reporting should be an ongoing responsibility of theservice staff
The monitoring should be undertaken by both the service manager and theCIB Project team
How to P roceed
1 Decide upon which inputs outputs and outcomes are to be measured2 Decide upon which aspect of these should be measured3 Define the performance measure4 Collect the performance data
gt5 Process the data and produce the performance reports6 Monitor the results and identify any failings in expected performance
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A d j u s t t o co u n t e r p o o r p e r f o rm a n ce
Susta ingt
Purpose
To analyze the results from the customersupplier and service staff feedback and the
performance results and take correctiveaction to ensure the improved servicereaches its expected performance
W h y a d j u s t t o c o u n t e r p o o rper f o rmanc e
By taking the results from the customer supplier and service staff feedback and the performance measure results you may find that thechanged service is still not performing the way you expected In this casecorrective action will be required to reach the expected performance level
The likely issues that will result will vary according to your service and theimprovements implemented but some issues may include
Customers are still confused about the new service and are still unsure of theirrole and responsibilities in service access and useSuppliers cannot meet the higher standards of performance for the inputsService staff are still unsure of the exact process and request further assistanceMistakes are still happening and the Quality of the service output is still poorThe outputs are still delivered late and do not reach the timeliness standardsThe output unit cost of the service is still too high and the fall in unit cost hasnot resulted andThere has been no change in the service outcome even though the outputperformance has improved
W h o d o e s t h i s t a s k
The CIB Project team completes this task
Some collaboration will be necessary with the service staff and theImplementation team to conduct the root cause analysis
How to P roceed
1 Identify implementation problems that need corrective action2 Complete a root cause analysis of each issue3 Select a preferred solution for each root cause4 Develop an Implementation plan for the preferred solutions5 Cost the additional corrective actions6 Present the Implementation plan and its costs to the Steering Committee7 Adjust the overall Implementation budget with the above approval8 Implement the actions according to the Implementation plan
U p d at e b u d g e t a ssu m p t i o n s
Susta ingt
Purpose
To update the budget assumptions in relation to service access service standardsoutput unit costs and demand management strategies so that future budget allocations
will provide sufficient funds to sustain the improved service
W h y u p d a t e b u d g e t a s s u m p t i o n s
When a service is improved and particularly if the service has beenextended to reach more customers it is important that the basis of budgeting (budget assumptions) takes to account the changedcharacteristics of the new service so that adequate funds are provided inthe following years to sustain the new service
In particular if any of the following aspects have changed then the budgetwill definitely need revising
Additional customers have been added to the service eg wider access to waste
collection more houses connected to the water supply additional medical clinicsestablished additional public toilets built service has been promoted and demandhas risenService staff have been increased to provide a better serviceService standards have changed and there is wider scope in the service definitionEfficiencies have been obtained by improving the service process or by introducingcomputer technology and the output unit costs are lessCurrent customers are provided with greater access to the service by extendingoperating hours or extending the number of access points
W h o d o e s t h i s t a s k
The service manager normally completes this task with support from the Financesection within the municipality
How to P roceed
1 Define the service scope ndash what the service is how it operates any changes to theservice over the last year and what is actually delivered
2 Calculate the last yearrsquos average output unit net cost3 Forecast the new yearrsquos output unit quantity 4 Adjust the output unit price (fee) based upon Council policy and inflation5 Multiply the new unit fee with the new forecast volumes6 Adjust the old average output unit cost for inflation and additional scope7 Multiply the new output unit cost with the new output unit volumes8 Calculate the net cost based upon output units9 Prepare a line item budget for the new year
10 Reconcile the two budgets at the net cost level to ensure resources are available tomeet the new demand
11 Adjust the service scope (standards) or output volume to achieve reconciliationbetween the output based budget and the line item budget
12 If the output volumes are reduced (compared to the forecast) a demandmanagement strategy needs to be specified and included in the adjusted servicescope or standards
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Update se rv i ce stand ards
Susta ingt
Purpose
To update the Service standards (or the Customer charter) to reflect the service as i twill be provided in the New Year in respect of its description access feestimeliness quality process and grievance redress
Why upd ate s er v i c e s tandards
As the Continuous improvement program reaches its conclusion and theNew Yearrsquos budget is formulated for the improved service you will becommitting to provide the new service to a level or standard that will bedifferent to what was delivered in the past
Customers staff and suppliers should all have a clear understanding of thenew service standard so they do not have unreal expectations and theywork to meet the standard
Following the approval of the New Years budget or the normalization of the improved service the service standard should be updated andpublished for the community
The service standard document should include
1 A description setting out what the service is and its purpose2 The level of access who in the community can access this service where do
they access and when3 The price or fee to pay for the service (if applicable)4 The responsibility of the customer at the time of accessing the service ie what
does the customer need to do5 The responsibility of the service staff ie what do they do to meet the needs of
the customer6 How quickly the service is provided ie what the response time is7 How accurate the service will be ie whether or not any faults are likely or
imperfections are tolerated
8 The level of customer satisfaction that is expected9 Exceptions that may inhibit service delivery ie any items that the municipality
is dependent upon that are outside the control of the municipality and shouldthese events happen the service may be affected
10 Confidentiality of any customer information or data held by the municipality11 Grievance redress process ie should the customer be unhappy with the
service how they can lodge a complaint or request the problem be resolved and12 The outcome from this service ie why is the service offered to the community
in the first place
The definition of key performance measures will be consistent with thestatement of service level set out in the Service standard however targetvalues will not be within the Service standard but documented in theannual Budget and periodical management reporting
For example
I n the Serv ice standard we may say that ourStandard is that alltelephone enquiries will be answered with 30 seconds of the call beingmade
I n the Budge t ( o r Serv ice p lan ) we may say that ourTarget is 90 of all telephone enquiries will be answered within 30 seconds of the call beingmade
The Standard is t he idea l to a im f o r
The per fo rmance ta rge t i s the degree to wh ich tha t idea l shou ld bea t ta ined
W h o d o e s t h i s t a s k
The Service manager develops the Service standard (or Service charter)
The Public information officer should provide the ldquoCorporate standardrdquo including logos format medium etc to be applied to the final publicdocument
How to P roceed
1 Understand your councilrsquos standards for documenting Service standards2 Obtain the previous Service standard and review its contents3 Review the recent changes to the service4 Define the new Service standard
5 Develop a publication and distribution strategyPub l i ca t i on format and mediumService brochureCouncil internet siteCouncil Service directoryService postersign board etc
D is t r i bu te toAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Document the Service standards in the publication format7 Distribute the Service standard document
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Aud i t comp l i ance
Susta ingt
Purpose
To identify any processes that have become non-compliant with the standingprocedures and may result in inefficiencies unacceptable risks or lead to poor
performance
W h y a u d i t c o m p l i an c e
To sustain the improved process the manager will be collectingperformance data and monitoring the actual performance level
In addition to this it is normal practice to Audit the improved process toensure the service staff are still conducting the service according to thedocumented procedures
The reason for this is that some non-compliant processes will inevitablycreep in and may take some time to show up in the performance measureor may not be significant enough to have an impact upon performance
Other non-compliant processes may have been implemented in good faithand in fact do have a positive impact on performance and these shouldbe considered for adoption into the procedures
Just because a changed process step is non-compliant this does notnecessarily mean it should be abolished it may be good to keep andstandardize it
Your Internal Audit program may look over all processes over a period of time but when a process has been significantly changed as in a CIBProject it should be audited around one year from the Implementationperiod
You have a number of options to conduct the audit they are
Conduct your own audit program for the serviceSeek to have the service included in the Internal audit programSeek to have the service included in the External audit programHold a staff workshop and have the staff review the standing procedures andopenly discuss actual non-compliance processes andHave some independent person role-play the customer document the actualprocedure followed as seen by the customer then reconcile this with thestanding procedure
W h o d o e s t h i s t a s k
The service manager should request to have their service audited forcompliance
Assistance may be called upon from the Internal audit function or from theexternal auditor to physically undertake the audit
How to P roceed
1 Decide upon who will conduct the audit and approximately when2 The auditor plans the audit program in respect of
What service processes will be auditedTiming of the auditStaff notification methodStaff who will participateStanding procedures that will be the reference pointMethod of reviewing the current processMethod of documenting non-compliance andHow the results will be reported and discussed
3 3 Notify staff of the internal audit schedule4 Obtain the current standing procedures5 Review current processes and reconcile with the procedures6 Document non-compliant processes7 Prepare the Audit report8 Discuss the Audit results with management and staff9 Agree on a course of action to correct non-compliant processes
10 Agree on a schedule to follow up the planned corrective actions11 Review the actual corrective actions and confirm back to management these are
complete and effective
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Ins t i tu t iona l i ze
Following the Implementation of your pilot CI projects it is time for yourmunicipality to assess whether or not it wishes to pursue ContinuousImprovement and Benchmarking as a normal operating culture
If the decision is ldquoyesrdquo then the organization needs to establish the structure theinformation and the policy to make this happen
To ldquoInstitutionalizerdquo Continuous Improvement there are eleven tasks to complete
1 Plan for a full CI implementation2 Name the CI initiative
3 Link CI to rewards and recognition
4 Establish a CI BM library resource
5 Develop a service listing6 Identify pro-poor services as priorities7 Nominate CIB project8 Monitor CI project progress9 Overcome barriers
10 Create flexible decision making11 Build up internal CI capacity
If you are unfamiliar with the term ldquoInstitutional capacityrdquo or would like to understandmore about this subject go to An overview of what institutional capacity means
Pl a n f o r a f u l l CI B i m p l e m e n t a t i o n
I ns t i t u t iona l i zegt
Purpose
To establish a plan for the full implementation of Continuous Improvement andBenchmarking as the agreed techniques for achieving excellent customer satisfaction
on a sustainable basis
W h y p l a n f o r a f u l l CI B i m p l e m e n t a t i o n
To institutionalize CIB in a sustainable manner a number of facilities anditems need to be in place
These range from human capacity to systems facilities and require veryspecific implementation tasks to ensure their completeness andeffectiveness
Establishing a formal CIB implementation plan for the institutionalization of CIB will go a long way to making this happen and within a time frame thatis acceptable to your Council
There are seventeen tasks in this Phase some can be implementedconcurrently to shorten the implementation period
W h o d o e s t h i s t a s k
The CIB Steering committee will plan for the full implementation of CIB
H o w to p r o c e ed
1 Seek a formal resolution from your Council that your municipality will adopt CIB2 Advise all managers and staff that CIB is now a Council policy and all staff shall
comply with this policy3 Review all of the tasks within the Institutionalize phase as set out in this Toolkit
4 Develop a CIB Implementation plan5 Seek Council approval of the CIB Implementation plan6 Issue the CIB Implementation plan
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N a m e t h e CI B i n i t i at i ve
I ns t i t u t iona l i zegt
Purpose
To decide upon a unique name for the CIBinitiative so the initiative is easilyrecognizable and memorable and clearlycoveys the objective of council which is to
continuously improve its services to itscommunity and particularly the poor
W h y n a m e t h e C I B i n i t i a t i v e
For the CIB full implementation to succeed it needs to be elevated inimportance be recognizable and memorable with all service staff and beclearly supported by council the mayor and the senior management team
Choosing and promoting a unique program name should achieve the ldquorecognizable and memorablerdquo objectives The more unique and strikingthe choice the more memorable the program should be
The name needs to also convey the objectives of council being the
continuous improvement of municipal services
Examples from other cities include
PR ID E - an acronym used in Australia by one city meaning Promoting andRecognizing Individuals when Delivering ExcellenceSPRING - an acronym used in the Philippines meaning Simplifying PRocesses INGovernmentNI RANTARA - a name used in Bangalore India that means to continuouslyimproveSI P an acronym used in Papua New Guinea that means Service ImprovementProgramDO BETTER a name used in Australia to reflect the intentions of a business tocontinuously improve its performance
W h o d o e s t h i s t a s k
The CIB Steering committee should develop a choice of names but it islikely yoursquore council will approve the preferred name logo and theirapplication
How to P roceed
1 Agree a method to generate ideas for name choices logo colors and applicationCompetitionWorkshopBrainstormResearch
2 Conduct the agreed method and generate a list of names logos colors etc3 Critique the suggested names and vote on a preferred name4 Submit a preferred name and some alternatives to council for their approval
5 Seek councilrsquos formal endorsement for their choice of name6 Advise senior managers and staff of the name choice7 Have the Public information officer issue a press release that explains councilrsquos
policy on CIB and use of the chosen name
L in k CI B t o r e w a rd s a n d re co g n it i o n
I ns t i t u t iona l i zegt
Purpose
To develop and implement a reward and recognition system that will motivate servicemanagers and staff to seriously pursue Continuous Improvement (ldquoCIrdquo) in their service
W h y l i n k C I B t o r e w a r d s a n d r e c o g n it i o n
Continuous improvement may not be sustainable unless service staff ismotivated to pursue service efficiency and excellence Continuousimprovement programs require extra attention and effort and any changeprocess has risks of failure
There will be a natural reluctance to volunteer extra effort or to acceptadditional risks unless there are rewards and recognition to make thisworthwhile
There needs to be a policy and processes that reward managers and staff for their extra efforts and extra risk taking and their achievements inimproving their services
Recognition and reward options that may be considered include
Additional annual leave daysAdvancement promotionPublic recognitionFinancial bonusPaid educationPaid study leaveAdditional facilities or entitlements
Any reward and recognition process should be an integral part of thePersonal Performance Appraisal system
W h o d o e s t h i s t a s k
The Human Resources section should develop the rewards and recognitionpolicy and processes and have this endorsed by council
In some municipalities employee unions may need to be consulted and localawards or employee ldquocontractsrdquo may need to be modified to incorporate thispolicy
How to P roceed
1 Seek councilrsquos authorization to develop a proposal for an effective reward andrecognition policy and process
2 Develop the draft policy and a process concept for submission to council3 Seek union and staff representative bodies endorsement of the proposed policy
and process concepts4 Seek council endorsement of the proposed policy and process concept5 Advise all affected staff of the new policy and the process concepts6 Implement the new policy and develop the new processes7 Request Internal External Audit to report upon the correct use of the reward and
recognition policy and process and its effectiveness
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Estab l i sh a CI B l i b ra ry r esource
I ns t i t u t iona l i zegt
Purpose
To provide a supportive working environment and a source of knowledge to facilitatefuture CIB project teams so they perform to their maximum ability
Why es tab l i s h a C IB l i b ra r y r es ourc e
CIB project teams require support and facilities in the form of
Space to display the current status of all active CIB projectswith their planned and current status
Space to display CIB team members contact details andmethods of consulting with them on any CIB project relatedmatter
Space for the entire team to meet and discuss issues in theirproject
Space to display service flowcharts examples pictures andother materials generated from their project
Telephone and a private area from which they can telephonecustomers suppliers and staff to interview them on the projectservice
Computer equipment and access to the internet so they canresearch potential Benchmarking partners accessBenchmarking information prepare questionnaires processperformance information and prepare reports
Space to hold and display example information such asmunicipal plans and annual reports service charters service
offerings promotion material training materials CIBrecommendations CIB performance measures and best practiceperformance customer and supplier surveys and
Space and facilities to train CIB team members that have nothad the experience of participating in a CIB project
An example is the Cebu SPRING Room
W h o d o e s t h i s t a s k
The CIB Steering committee should authorize the establishment of the CIBLibrary resource center and the CIB Working group should carry out thenecessary tasks
The Facilitator will be able to provide expert assistance in respect of theCIB Library inventory and any IT equipment that is required
How to P roceed
1 Determine the needs of future CIB project teams2 Develop a concept plan for the CIB library resource3 Cost the CIB library concept plan4 Approve the concept plan and cost budget5 Implement the plan6 Promote the use of the CIB library to all CIB teams7 Monitor the CIB library utilization and the teamsrsquo satisfaction with the facility
Deve lop a se rv i ce l i s t i ng
I ns t i t u t iona l i zegt
Purpose
To prepare a listing of all municipal services and their current performance status sothat poor performing services can be identified prioritized and nominated for a CIBproject Generally a local government will deliver around 100 services and this numbershould provide adequate detail and focus for you to prioritize services for improvementAn example listing of services is provided
Why dev e lop a s er v i c e l is t i ng
Continuous improvement as a process needs to focus upon a group of actions or activities a product or a service
A service in the local government context is a group of activities thattogether satisfy a specific need of the community A service can be brokendown into sub-services so the CIB process can deal with specific issues andparts of the bigger service can be identified as priorities for improvement
For example ldquoWaterrdquo may be defined as a service but this can be brokendown into sub services such as
1 Water catchment2 Water storage3 Water treatment4 Water connection5 Water reticulation supply6 Water metering and billing7 Sewage billing8 Sewage collection9 Sewage treatment
10 Sewage disposal
Taking the above list of sub-services it may be the case in your citythat Water connect ion is not accessible to some parts of the communityand it may be this sub-service that needs to be improved In other citiesWater metering and billing may be a problem and in other cities Watercatchment may be an issue
It is best to collect service information at the top service level first then at
a later time collect information at the sub-service level
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Generally a local government will deliver around 100 services and thisnumber should provide adequate detail and focus for you to prioritizeservices for improvement
Information relating to a service that can be collected may include
1 Service name2 Description3 Sub-service break down4 Number of current customers or volume of output5 The number of potential customers currently denied access to the service6 The severity and frequency of incidents of poor quality of the service or
incidents of customers with related sickness or health problems7 The severity and frequency of incidents of poor timeliness of delivering the
outputs and in particular when the timeliness is so sever it equates to denial of service access
8 The number of potential customers denied access to the service because it isunaffordable for them and
9 The frequency and severity of customer complaints about the service
When you decide upon what information is to be collected please considerthe basis on which you will prioritize the services for improvement (seeIdentify pro-poor services as priorities) because the basis will requireinformation that is being collected at this point
W h o d o e s t h i s t a s k
The CIB Working group should undertake this task but it will requireparticipation and cooperation from all service managers
The service listing can also be developed by
The service managers independentlyA specific project team set up to do this taskThe facilitator orA consultant hired to do this task
How to P roceed
1 Agree on what defines a ldquoservicerdquo2 Agree upon the information that is to be recorded for each service and or sub-
service
3 Develop the data collection method and resourcesQuestionnaire to each Director managerStaff interviewManager workshopUse financial budget costs center as a base
4 Collect the service data5 Process the data into a spreadsheet or computer file6 Return the service listing to the responsible managers for validation7 Correct the service listing8 Implement a procedure to keep the service listing updated
I d e n t i f y p ro - p o o r se rv i ce s as p r i o r i t i e s
I ns t i t u t iona l i zegt
Purpose
To identify and prioritize pro-poor services for improvement using the CIB toolkit
Why i den t i f y p ro -p oor s er v i c es as p r i o r i t i es
A pro-poor service is a service that provides the minimum basic needs of acommunity in respect of
1 Water2 Waste collection3 Sewage and sanitation4 Electricity energy5 Education6 Medical and hospital7 Housing8 Communications9 Employment or sustenance
The m in imum bas ic ser v ice leve l p rov ides
1 Access by all members of the community that need it2 A Qua l i t y output (ie fault free) that is safe hygienic and does not risk the health
of the service user3 A Time ly output that does not inhibit service access4 Pricing that is a f fo rdab le and does not inhibit service access and5 Adequate customer sa t i s fac t i on
Should any of the above services have
1 Sections of the community denied access to the service2 Outputs that in some way may risk the health or well being of the customer3 Outputs that are not delivered in a timely manner and ultimately restrict access to
the service4 Prices that are unaffordable for some in the community and ultimately restricts
their access or5 Customers that are generally dissatisfied with the service
then that service should be identified as a priority for improvement
The grading of the service seriousness should be based upon
The number of potential customers currently denied access to the serviceThe severity and frequency of incidents of poor quality of the service or incidentsof customers with related sickness or health problemsThe severity and frequency of incidents of poor timeliness of delivering theoutputs and in particular when the timeliness is so sever it equates to denial of service accessThe number of potential customers denied access to the service because it isunaffordable for them andThe frequency and severity of customer complaints about the service
The grading should be evidenced by data that has been collected for eachservice (refer earlier task ldquoDevelop a service listingrdquo)
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W h o d o e s t h i s t a s k
The CIB Working group should complete this task however the finaldecision on whether or not a specific service should be improved using theCIB toolkit will remain with the CIB Steering committee (see Approve thisCIB project within the Organize phase)
How to P roceed
1 Obtain the Service listing prepared in the preceding task2 Agree upon the definition of a ldquopro-poor servicerdquo3 Identify pro-poor services that currently have inadequate performance4 Grade these services according to their seriousness
N o m i n a t e CI B p ro j e c t s
I ns t i t u t iona l i zegt
Purpose
To decide which service or components will be the subject of a CIB project and tostate the expectations for improvement from the project
W h y n o m i n a t e CI B p r o j e c t s
The CIB Service nomination is a formal process to clearly set out theexpectations of the Steering committee in respect of improvementsrequired for a particular service
The nomination information has four important elements
1 The service or service components that is to be improved2 The expectation for improvement or the objective3 The start and end dates and4 The CIB Project leader
The nominated service needs to be very specific Nominating the service
as ldquoPublic healthrdquo or ldquoEducationrdquo will not provide adequate informationwith which the project team can focus its attention A better specificationwill be ldquoEducating the community on public health issuesrdquo or ldquoFood vendorlicensingrdquo
The expectation for improvement should be specified in quantifiable termsif possible An example may be ldquoDecrease the number of reportable foodpoisoning incidents from food vendors by 20rdquo In this way we canobjectively measure the success or otherwise of the CIB project
The start and end dates for the project need to be set relative to thecapacity of the likely team members to commence and conclude theproject Seasonal demand other projects normal work capacity and publicholidays need to be considered
The project team leader should be nominated at this time because thereneeds to be one person that holds the accountability for progressing theproject The team leader has the responsibility for marshalling the team andcommencing the CIB project with the Organise phase
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but much of thework may be delegated to the CIB Working group
How to P roceed
1 Obtain the listing of pro-poor services identified as priorities for improvement2 Decide the objectives or the expectation for improvement3 Decide the approximate start and end date4 Decide the CIB Project team leader
5 Complete the CIB Service nomination form
M o n i t o r CI B p ro j e c t p ro g re ss
I ns t i t u t iona l i zegt
Purpose
To monitor the progress of all current CIB projects so that any delays difficulties orbarriers may be dealt with or instructions provided on how to maintain the projectrsquosschedule
W h y m o n i t o r CI B p r o j e c t p r o g r e ss
As each CIB project advances it is likely that some difficulties and delays willarise Many of these will be capably dealt with by the team leader butothers may need the support of the Steering committee
We refer to the most likely problems and issues as ldquoBarriersrdquo and these aredealt with in a separate page ldquoBarriers and how to overcome themrdquo
In the early years of a CIB pilot implementation there may only be ahandful of active projects at one time but as the initiative gathersmomentum and more projects are commenced it is conceivable that manyprojects will be active at once
In the Philippines a large regional city had approximately twenty CIBprojects running concurrently
When the number of active projects exceeds ten it is time to considerreviewing their status by exception
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Exception means that where a project is running according to its originalplan and the team leader has no issues or concerns then the SteeringCommittee does not look at that project in detail
On the other hand where a project is seriously late or has some issues ordifficulties that cannot be easily resolved or it seems the projectobjectives may not be achieved or the team leader is seeking assistancethen the Steering Committee should carefully review this project andprovide the necessary assistance
The approach should be that all projects team leaders provide a monthlystatus report these reports are summarized onto a summary list oneperson reviews this list and identifies those projects that requireCommittee review A set of ldquotraffic lightsrdquo is one method of flagging therequirement for review
W h o d o e s t h i s t a s k
The CIB Steering committee completes the monitoring using updatedproject status reports provided by each CIB project team leader
Each CIB project leader should provide a Project status report on amonthly basis (or more regularly if required)
Where the Steering committee monitors only the summary report byexception the facilitator or a member of the Working group will need tosummarize all of the projects and ldquoflagrdquo those requiring Steeringcommittee review
How to P roceed
1 Have ldquoReview project progressrdquo as a standing agenda item at the regular CIBSteering Committee meetings
2 Brief each CIB project manager on the requirement to provide a monthly projectprogress report
3 Receive and collate monthly CIB project progress reports
4 Summarize the projectsrsquo status on a Summary report
5 Review each project and flag those requiring SC attention
6 Review CIB projects by exception
7 Agree on the root cause of any project problems8 Decide upon a course of action9 Write up the minutes of the meeting and issue them to all members
10 Advise the CIB project leader of the required action
B ar r i e r s an d h o w t o o ve rco m e t h e m
I ns t i t u t iona l i zegt
Purpose
To identify Barriers to the successful implementation of your CIB initiative andimplement strategies to minimize them
W h y i d e n t if y B a r r i e r s a n d o v e r c om e t h e m
Based upon a survey held at a regional conference on improving municipalservices a work session discussed Barriers and how they may be overcome
The results of the work session showed the following Barriers to be the mostcommon and these would inhibit the implementation of improvements
Individual staff performance is not measuredStaff do not have a personal training program
Managers and staff are not remunerated according to their performanceBudget allocation and justification method is weakProvincial or Central Government hold the power of decision makingManagers are not rewarded or recognized for improving performancePeers do not adequately support managers when change programs falter
These are ldquofundamental barriersrdquo to change and need to be dealt with at thewhole of municipal organization level It is not effective to deal with theseat a service level or department level because this would raise inequalitybetween those staff involved and those not
The CIB toolkit can be applied to address your priority Barriers Theapproach should be to
1 Organ ize a team to look at the Barrier(s)2 Ana lyze the Barriers particularly in completing a staff (customer) survey
3 Benchmark how other municipalities have dealt with the same issue4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff and managers to
adapt
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but in collaborationwith internal departments responsible for Human resource managementStaff training Finance and the Council secretariat
How to P roceed
1 Identify local Barriers that will definitely inhibit the successful implementation of your CIB initiative (use the Assessment of Barriers to change tool )
2 Identify the priority Barriers (those you wish to minimize in the short term)3 Decide whether or not these priority Barriers can be dealt with collectively or
individually
4 Complete a CIB Project nomination(s) to deal with individual or collective priority
Barriers
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Flex ib i l i t y i n dec i s i on m ak ing
I ns t i t u t iona l i zegt
Purpose
To delegate responsibility and accountability to managers and staff so themunicipality can operate in a flexible and responsive manner to meet the needs of its
community
W h y p u r s u e f l e x i b il i t y i n d e ci s io n m a k i n g
During the course of assisting many local governments with ContinuousImprovement and Benchmarking it has become evident that manygovernments are constrained by the lack of documented policy andprocedures poor staff training and limited delegation of authority andaccountability
In many cases simple decisions are not taken by the staff officer dealingwith the issue because they are either unsure of the correct decision tomake or do not have the authority or are not prepared to take the risk of a decision
In the end the decision is moved up the hierarchy of management andinevitably ends up with the most senior manager who is overwhelmed bythe numerous requests being made
Decision making then stalls and the customer becomes dissatisfied
A better model for fast and flexible decision making is
Have the policies of the government clearly documented so allmanagers and staff know the major business rules of theirservice (these may be documented as service specificationsservice charters or government by-laws)
Have all business processes clearly documented so that all staff
know exactly how to deliver a service and in particular whatdecisions they must make in respect of exceptional events orcircumstances
Train all staff in the processes they personally deliver orconduct ensure they know exactly how the process shouldoperate and the manner or method of their decision making toaddress exceptional conditions
Delegate decision making to do so to the lowest level in theorganizational structure that is commensurate with good riskmanagement knowledge skills age intellectual capacity andmaturity
Provide authority to the staff to make their decisions based uponthe level of delegation determined above
Encourage staff to make decisions on their own without referralto their superior but assist them to do so during their earlyexperience and
Monitor staff decision making using performance metrics orinternal audit programs to ensure decisions are made within thepowers of delegation and decisions are made correctly
The objectives of this model are
Customer requests are dealt with in the minimum amount of time
Decisions are made by the staff member closest to the actual request ortransaction and who is most knowledgeable about the detail of thetransaction
Decisions are made correctly and
The municipality is not put at risk in respect of
FraudCorruptionLitigationFinancial loss orEmployee or customer accidents or injury
W h o d o e s t h i s t a s k
The Mayor Chief Commissioner or Chief Executive should undertake thistask
They may seek assistance from the CIB Working group or the HumanResources Branch of the organization
How to P roceed
1 Develop a model for flexible decision making2 Undertake an audit to determine the municipalityrsquos level of flexibilityresponsiveness delegation and accountability
3 Review the current legislation governing decision making powers and the degree of delegation that is possible
4 Develop a policy that requires flexible decision making underpinned withappropriate responsibility accountability and authority
5 Develop an implementation plan to deploy the above policy6 Implement the plan7 Repeat the audit to determine the improvement in the municipalityrsquos capacity for
flexibility and decision making
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Bu i l d up i n t e rna l CI B capac i t y
I ns t i t u t iona l i zegt
Purpose
To build internal capacity to conduct CIB projects quickly and effectively so that themunicipality can continuously improve its services efficiently and effectively
W h y b u i l d u p i n t e r n a l CI B c ap a ci t y
The capaci ty of an organization to Analyze a service identifyopportunities then implement those opportunities is often mistakenlyunderstood to be simply a set of analysis skills
In fact the capaci ty of an organization to improve includes
InformationSkills in analysis and innovationA culture of consultation and open communicationProject management skillsDocumented procedures and instructionsPublic information or public accountability andSupportive financial and performance monitoring systems
To ensure CIB projects are conducted in an efficient and effective mannernot only do the CIB teams need to have the technical skills to complete aCIB project but they must also operate within a supportive culture andstructure and have appropriate information methods and systemsavailable to them
Where the underlying capacity to change weakens or does not exist in thefirst place then corrective action or improvements need to be commencedso that CIB projects have a better chance of success
To deal with these capacity weaknesses you can apply the normal CIBtoolkit and address your priority weaknesses using a CIB project
The approach should be to
1 Organ ize a team to look at the Capacity weaknesses2 Ana lyze the weaknesses particularly in completing a customer survey3 Benchmark how other municipalities have dealt with the same weakness4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff managers
council and systems to adapt
The tool ldquoAssessment of current capacity to improverdquo is provided as anassessment framework or audit check list to facilitate your CIB Steeringcommittee to assess your capacity on a regular basis We suggestannually so that improvements or weaknesses can be monitored for theirchange
The above assessment tool can be altered to meet your own needs and isnot meant to be a prescriptive list
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task
H o w to p r o c e ed
1 Complete a regular assessment of the municipalityrsquos capacity to deliver CIB
projects (use the Assessment of Current Capacity to Improve tool)
2 Identify priority capacity gaps that need to be improved in the short term3 Decide whether or not each priority gap can be dealt with as a CIB project
4 Complete a CIB project nomination for those gaps that can be addressed as a CIB
project
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Susta in
The Sustain phase of a CI project is where all of the changes that havebeen successfully implemented during the Implementation phase are nowput firmly in place and the new service delivery becomes the normal way
I ssues conce rn ing sus ta in ing the changed
process
There are a number of issues to be considered
The original recommendations and the changes that were implemented may notin fact be ideal and through the imperfect design and decision process you mayhave made some assumptions about the service or the way in which thecustomer users the service that have now proved to be untrueIt is important therefore that you seek the opinions of your customers and staff on how they see the new service operating and whether or not there are anyflaws in the service or if with a small amount of additional effort the servicecould be improved yet furtherOften the management team and service staff will assume that with the deliveryof a ldquogoodrdquo service then the service objectives will be achieved for example if we deliver excellent education so that children and young adults will achieveemployment the assumption is therefore that with a good education you will geta job we will never know this unless we measure whether or not school leaversactually are employedWhen an imperfect service results and you can see weaknesses in the outputs of the outcome is not being achieved then this is the time to make the minorcorrections to make the service better as was your objective in the first placeOften the CI project team and the Implementation team will simply accept theminor failings of the changes and are reluctant to make that extra bit of effortto achieve the original goals ndash maybe they are tired and exhausted from all of the previous effort ndash donrsquot give up make those final adjustments and you will
end up with the results you long forAs the new service is delivered it is important that it receives appropriatefunding in the future so that the service standard does not deteriorate To dothis the budget assumptions regarding output costs volume of outputs deliveredforecast demand levels and demand dampening strategies all need to be inputto the budget considerationsYou owe it to the customer a clear indication of the service standards you arepromising to deliver including response times Quality customer satisfactionfee levels and access This promise can be expressed in a ldquoService charterrdquo or ldquoService descriptionrdquo and once issued you will be under an obligation to fulfillyour promiseTo ensure that the new service and its service processes are delivered into thefuture you should be monitoring the key performance indicators for this serviceto ensure that the standards are achieved but also you should look at theprocesses to ensure they are being complied with Most municipalities use anInternal Audit resource to verify these items and the Auditor reports to thecouncil with their findings and
Finally once you are happy that the service is normalized and is operating in asustainable manner it is time to celebrate your success
The sustain phase of a CI project involves the following six tasks
1 Accept feed back on new procedures2 Measure on going performance3 Adjust to counter poor performance4 Update budget assumptions5 Update the service standards6 Audit compliance
Gather feed back
Susta ingt
Purpose
To receive constructive feedback on the improved service or changed process fromcustomers suppliers and service staff so that any initial problems are resolved andexpected improvements are fully realized
W h y g a t h e r f e ed b a c k
A new process or service will have been developed based upon what webelieve is correct at the time of its design and development
This will include how we believe the customer will react to the new servicehow the suppliers will provide their inputs to the new service and how ourstaff will deliver the new service Our most important belief is that theimproved service will deliver the benefits that we expect
Many of these beliefs will eventuate and a better service will result howeversome of our beliefs and assumptions may not eventuate and we may needto correct the new service to fully realize its potential
It is important therefore that we seek feedback on the improved servicefrom our customers suppliers and service staff so we can be sure theimproved service is operating as planned and the benefits are being realized
W h o
The CIB Project team does this task
Conducting a customer or supplier survey and collecting the survey resultsmay be delegated to the Implementation team or to an external surveyprovider
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H o w to p r o c e ed
1 Decide what feedback should be collected and whenService difficultiesCustomer satisfactionSupplier satisfactionHazards or risksAccessResponsiveness
2 Decide upon the customer supplier staff groups to participate
3 Plan the feedback approachSurveyWorkshopFocus groupInterviewOpinion box
4 Prepare the survey instrument5 Test the questionnaire6 Conduct the surveys focus groups or workshops7 Collate and analyze the results8 Determine the changes necessary to further improve the new service
M e asu re o n -g o i n g p e r f o rm a n ce
Susta ingt
Purpose
To measure the ongoing performance of the improved service to ensure the inputsare being correctly supplied the outputs are being delivered as planned and thebenefits from the service are being realized as expected
W h y m e a su r e o n - g o i n g p e r f o r m a n ce
As part of the service improvement process your team will haveaddressed changes to inputs the service process itself and will have setstandards of performance for the outputs Hopefully the service outcomewill be improving as a result
Where critical inputs have been improved in respect of their timelinessquality cost or our satisfaction level it may be necessary to measurethese inputs to ensure they are received in an improved form accordingto the new service design
To manage the improved service inputs and ensure they are supplied tothe service according to our design the improved or critical inputs shouldbe measured in respect of the aspect that is expected to improve
This may be the inputsrsquo
QualityTimelinessCost orOur service staffsrsquo general satisfaction
Where the service process has been changed or extended this should resultin a change in output performance as well as (in the longer term) a changein service outcome
In many cases service output standards will have been set and it will beincumbent upon the service staff to achieve these service standards
Outputs should be measured in respect of the aspect that is expected toimprove This may include
QualityTimelinessCostCustomer satisfactionAccess andAffordability
Finally it will always be the case that as a result of any improvement theservice outcome should improve This is the final measure that should betracked
W h o d o e s t h i s t a s k
The measure definitions should be defined by the CIB Project team
The data collection and reporting should be an ongoing responsibility of theservice staff
The monitoring should be undertaken by both the service manager and theCIB Project team
How to P roceed
1 Decide upon which inputs outputs and outcomes are to be measured2 Decide upon which aspect of these should be measured3 Define the performance measure4 Collect the performance data
gt5 Process the data and produce the performance reports6 Monitor the results and identify any failings in expected performance
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A d j u s t t o co u n t e r p o o r p e r f o rm a n ce
Susta ingt
Purpose
To analyze the results from the customersupplier and service staff feedback and the
performance results and take correctiveaction to ensure the improved servicereaches its expected performance
W h y a d j u s t t o c o u n t e r p o o rper f o rmanc e
By taking the results from the customer supplier and service staff feedback and the performance measure results you may find that thechanged service is still not performing the way you expected In this casecorrective action will be required to reach the expected performance level
The likely issues that will result will vary according to your service and theimprovements implemented but some issues may include
Customers are still confused about the new service and are still unsure of theirrole and responsibilities in service access and useSuppliers cannot meet the higher standards of performance for the inputsService staff are still unsure of the exact process and request further assistanceMistakes are still happening and the Quality of the service output is still poorThe outputs are still delivered late and do not reach the timeliness standardsThe output unit cost of the service is still too high and the fall in unit cost hasnot resulted andThere has been no change in the service outcome even though the outputperformance has improved
W h o d o e s t h i s t a s k
The CIB Project team completes this task
Some collaboration will be necessary with the service staff and theImplementation team to conduct the root cause analysis
How to P roceed
1 Identify implementation problems that need corrective action2 Complete a root cause analysis of each issue3 Select a preferred solution for each root cause4 Develop an Implementation plan for the preferred solutions5 Cost the additional corrective actions6 Present the Implementation plan and its costs to the Steering Committee7 Adjust the overall Implementation budget with the above approval8 Implement the actions according to the Implementation plan
U p d at e b u d g e t a ssu m p t i o n s
Susta ingt
Purpose
To update the budget assumptions in relation to service access service standardsoutput unit costs and demand management strategies so that future budget allocations
will provide sufficient funds to sustain the improved service
W h y u p d a t e b u d g e t a s s u m p t i o n s
When a service is improved and particularly if the service has beenextended to reach more customers it is important that the basis of budgeting (budget assumptions) takes to account the changedcharacteristics of the new service so that adequate funds are provided inthe following years to sustain the new service
In particular if any of the following aspects have changed then the budgetwill definitely need revising
Additional customers have been added to the service eg wider access to waste
collection more houses connected to the water supply additional medical clinicsestablished additional public toilets built service has been promoted and demandhas risenService staff have been increased to provide a better serviceService standards have changed and there is wider scope in the service definitionEfficiencies have been obtained by improving the service process or by introducingcomputer technology and the output unit costs are lessCurrent customers are provided with greater access to the service by extendingoperating hours or extending the number of access points
W h o d o e s t h i s t a s k
The service manager normally completes this task with support from the Financesection within the municipality
How to P roceed
1 Define the service scope ndash what the service is how it operates any changes to theservice over the last year and what is actually delivered
2 Calculate the last yearrsquos average output unit net cost3 Forecast the new yearrsquos output unit quantity 4 Adjust the output unit price (fee) based upon Council policy and inflation5 Multiply the new unit fee with the new forecast volumes6 Adjust the old average output unit cost for inflation and additional scope7 Multiply the new output unit cost with the new output unit volumes8 Calculate the net cost based upon output units9 Prepare a line item budget for the new year
10 Reconcile the two budgets at the net cost level to ensure resources are available tomeet the new demand
11 Adjust the service scope (standards) or output volume to achieve reconciliationbetween the output based budget and the line item budget
12 If the output volumes are reduced (compared to the forecast) a demandmanagement strategy needs to be specified and included in the adjusted servicescope or standards
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Update se rv i ce stand ards
Susta ingt
Purpose
To update the Service standards (or the Customer charter) to reflect the service as i twill be provided in the New Year in respect of its description access feestimeliness quality process and grievance redress
Why upd ate s er v i c e s tandards
As the Continuous improvement program reaches its conclusion and theNew Yearrsquos budget is formulated for the improved service you will becommitting to provide the new service to a level or standard that will bedifferent to what was delivered in the past
Customers staff and suppliers should all have a clear understanding of thenew service standard so they do not have unreal expectations and theywork to meet the standard
Following the approval of the New Years budget or the normalization of the improved service the service standard should be updated andpublished for the community
The service standard document should include
1 A description setting out what the service is and its purpose2 The level of access who in the community can access this service where do
they access and when3 The price or fee to pay for the service (if applicable)4 The responsibility of the customer at the time of accessing the service ie what
does the customer need to do5 The responsibility of the service staff ie what do they do to meet the needs of
the customer6 How quickly the service is provided ie what the response time is7 How accurate the service will be ie whether or not any faults are likely or
imperfections are tolerated
8 The level of customer satisfaction that is expected9 Exceptions that may inhibit service delivery ie any items that the municipality
is dependent upon that are outside the control of the municipality and shouldthese events happen the service may be affected
10 Confidentiality of any customer information or data held by the municipality11 Grievance redress process ie should the customer be unhappy with the
service how they can lodge a complaint or request the problem be resolved and12 The outcome from this service ie why is the service offered to the community
in the first place
The definition of key performance measures will be consistent with thestatement of service level set out in the Service standard however targetvalues will not be within the Service standard but documented in theannual Budget and periodical management reporting
For example
I n the Serv ice standard we may say that ourStandard is that alltelephone enquiries will be answered with 30 seconds of the call beingmade
I n the Budge t ( o r Serv ice p lan ) we may say that ourTarget is 90 of all telephone enquiries will be answered within 30 seconds of the call beingmade
The Standard is t he idea l to a im f o r
The per fo rmance ta rge t i s the degree to wh ich tha t idea l shou ld bea t ta ined
W h o d o e s t h i s t a s k
The Service manager develops the Service standard (or Service charter)
The Public information officer should provide the ldquoCorporate standardrdquo including logos format medium etc to be applied to the final publicdocument
How to P roceed
1 Understand your councilrsquos standards for documenting Service standards2 Obtain the previous Service standard and review its contents3 Review the recent changes to the service4 Define the new Service standard
5 Develop a publication and distribution strategyPub l i ca t i on format and mediumService brochureCouncil internet siteCouncil Service directoryService postersign board etc
D is t r i bu te toAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Document the Service standards in the publication format7 Distribute the Service standard document
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Aud i t comp l i ance
Susta ingt
Purpose
To identify any processes that have become non-compliant with the standingprocedures and may result in inefficiencies unacceptable risks or lead to poor
performance
W h y a u d i t c o m p l i an c e
To sustain the improved process the manager will be collectingperformance data and monitoring the actual performance level
In addition to this it is normal practice to Audit the improved process toensure the service staff are still conducting the service according to thedocumented procedures
The reason for this is that some non-compliant processes will inevitablycreep in and may take some time to show up in the performance measureor may not be significant enough to have an impact upon performance
Other non-compliant processes may have been implemented in good faithand in fact do have a positive impact on performance and these shouldbe considered for adoption into the procedures
Just because a changed process step is non-compliant this does notnecessarily mean it should be abolished it may be good to keep andstandardize it
Your Internal Audit program may look over all processes over a period of time but when a process has been significantly changed as in a CIBProject it should be audited around one year from the Implementationperiod
You have a number of options to conduct the audit they are
Conduct your own audit program for the serviceSeek to have the service included in the Internal audit programSeek to have the service included in the External audit programHold a staff workshop and have the staff review the standing procedures andopenly discuss actual non-compliance processes andHave some independent person role-play the customer document the actualprocedure followed as seen by the customer then reconcile this with thestanding procedure
W h o d o e s t h i s t a s k
The service manager should request to have their service audited forcompliance
Assistance may be called upon from the Internal audit function or from theexternal auditor to physically undertake the audit
How to P roceed
1 Decide upon who will conduct the audit and approximately when2 The auditor plans the audit program in respect of
What service processes will be auditedTiming of the auditStaff notification methodStaff who will participateStanding procedures that will be the reference pointMethod of reviewing the current processMethod of documenting non-compliance andHow the results will be reported and discussed
3 3 Notify staff of the internal audit schedule4 Obtain the current standing procedures5 Review current processes and reconcile with the procedures6 Document non-compliant processes7 Prepare the Audit report8 Discuss the Audit results with management and staff9 Agree on a course of action to correct non-compliant processes
10 Agree on a schedule to follow up the planned corrective actions11 Review the actual corrective actions and confirm back to management these are
complete and effective
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Ins t i tu t iona l i ze
Following the Implementation of your pilot CI projects it is time for yourmunicipality to assess whether or not it wishes to pursue ContinuousImprovement and Benchmarking as a normal operating culture
If the decision is ldquoyesrdquo then the organization needs to establish the structure theinformation and the policy to make this happen
To ldquoInstitutionalizerdquo Continuous Improvement there are eleven tasks to complete
1 Plan for a full CI implementation2 Name the CI initiative
3 Link CI to rewards and recognition
4 Establish a CI BM library resource
5 Develop a service listing6 Identify pro-poor services as priorities7 Nominate CIB project8 Monitor CI project progress9 Overcome barriers
10 Create flexible decision making11 Build up internal CI capacity
If you are unfamiliar with the term ldquoInstitutional capacityrdquo or would like to understandmore about this subject go to An overview of what institutional capacity means
Pl a n f o r a f u l l CI B i m p l e m e n t a t i o n
I ns t i t u t iona l i zegt
Purpose
To establish a plan for the full implementation of Continuous Improvement andBenchmarking as the agreed techniques for achieving excellent customer satisfaction
on a sustainable basis
W h y p l a n f o r a f u l l CI B i m p l e m e n t a t i o n
To institutionalize CIB in a sustainable manner a number of facilities anditems need to be in place
These range from human capacity to systems facilities and require veryspecific implementation tasks to ensure their completeness andeffectiveness
Establishing a formal CIB implementation plan for the institutionalization of CIB will go a long way to making this happen and within a time frame thatis acceptable to your Council
There are seventeen tasks in this Phase some can be implementedconcurrently to shorten the implementation period
W h o d o e s t h i s t a s k
The CIB Steering committee will plan for the full implementation of CIB
H o w to p r o c e ed
1 Seek a formal resolution from your Council that your municipality will adopt CIB2 Advise all managers and staff that CIB is now a Council policy and all staff shall
comply with this policy3 Review all of the tasks within the Institutionalize phase as set out in this Toolkit
4 Develop a CIB Implementation plan5 Seek Council approval of the CIB Implementation plan6 Issue the CIB Implementation plan
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N a m e t h e CI B i n i t i at i ve
I ns t i t u t iona l i zegt
Purpose
To decide upon a unique name for the CIBinitiative so the initiative is easilyrecognizable and memorable and clearlycoveys the objective of council which is to
continuously improve its services to itscommunity and particularly the poor
W h y n a m e t h e C I B i n i t i a t i v e
For the CIB full implementation to succeed it needs to be elevated inimportance be recognizable and memorable with all service staff and beclearly supported by council the mayor and the senior management team
Choosing and promoting a unique program name should achieve the ldquorecognizable and memorablerdquo objectives The more unique and strikingthe choice the more memorable the program should be
The name needs to also convey the objectives of council being the
continuous improvement of municipal services
Examples from other cities include
PR ID E - an acronym used in Australia by one city meaning Promoting andRecognizing Individuals when Delivering ExcellenceSPRING - an acronym used in the Philippines meaning Simplifying PRocesses INGovernmentNI RANTARA - a name used in Bangalore India that means to continuouslyimproveSI P an acronym used in Papua New Guinea that means Service ImprovementProgramDO BETTER a name used in Australia to reflect the intentions of a business tocontinuously improve its performance
W h o d o e s t h i s t a s k
The CIB Steering committee should develop a choice of names but it islikely yoursquore council will approve the preferred name logo and theirapplication
How to P roceed
1 Agree a method to generate ideas for name choices logo colors and applicationCompetitionWorkshopBrainstormResearch
2 Conduct the agreed method and generate a list of names logos colors etc3 Critique the suggested names and vote on a preferred name4 Submit a preferred name and some alternatives to council for their approval
5 Seek councilrsquos formal endorsement for their choice of name6 Advise senior managers and staff of the name choice7 Have the Public information officer issue a press release that explains councilrsquos
policy on CIB and use of the chosen name
L in k CI B t o r e w a rd s a n d re co g n it i o n
I ns t i t u t iona l i zegt
Purpose
To develop and implement a reward and recognition system that will motivate servicemanagers and staff to seriously pursue Continuous Improvement (ldquoCIrdquo) in their service
W h y l i n k C I B t o r e w a r d s a n d r e c o g n it i o n
Continuous improvement may not be sustainable unless service staff ismotivated to pursue service efficiency and excellence Continuousimprovement programs require extra attention and effort and any changeprocess has risks of failure
There will be a natural reluctance to volunteer extra effort or to acceptadditional risks unless there are rewards and recognition to make thisworthwhile
There needs to be a policy and processes that reward managers and staff for their extra efforts and extra risk taking and their achievements inimproving their services
Recognition and reward options that may be considered include
Additional annual leave daysAdvancement promotionPublic recognitionFinancial bonusPaid educationPaid study leaveAdditional facilities or entitlements
Any reward and recognition process should be an integral part of thePersonal Performance Appraisal system
W h o d o e s t h i s t a s k
The Human Resources section should develop the rewards and recognitionpolicy and processes and have this endorsed by council
In some municipalities employee unions may need to be consulted and localawards or employee ldquocontractsrdquo may need to be modified to incorporate thispolicy
How to P roceed
1 Seek councilrsquos authorization to develop a proposal for an effective reward andrecognition policy and process
2 Develop the draft policy and a process concept for submission to council3 Seek union and staff representative bodies endorsement of the proposed policy
and process concepts4 Seek council endorsement of the proposed policy and process concept5 Advise all affected staff of the new policy and the process concepts6 Implement the new policy and develop the new processes7 Request Internal External Audit to report upon the correct use of the reward and
recognition policy and process and its effectiveness
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Estab l i sh a CI B l i b ra ry r esource
I ns t i t u t iona l i zegt
Purpose
To provide a supportive working environment and a source of knowledge to facilitatefuture CIB project teams so they perform to their maximum ability
Why es tab l i s h a C IB l i b ra r y r es ourc e
CIB project teams require support and facilities in the form of
Space to display the current status of all active CIB projectswith their planned and current status
Space to display CIB team members contact details andmethods of consulting with them on any CIB project relatedmatter
Space for the entire team to meet and discuss issues in theirproject
Space to display service flowcharts examples pictures andother materials generated from their project
Telephone and a private area from which they can telephonecustomers suppliers and staff to interview them on the projectservice
Computer equipment and access to the internet so they canresearch potential Benchmarking partners accessBenchmarking information prepare questionnaires processperformance information and prepare reports
Space to hold and display example information such asmunicipal plans and annual reports service charters service
offerings promotion material training materials CIBrecommendations CIB performance measures and best practiceperformance customer and supplier surveys and
Space and facilities to train CIB team members that have nothad the experience of participating in a CIB project
An example is the Cebu SPRING Room
W h o d o e s t h i s t a s k
The CIB Steering committee should authorize the establishment of the CIBLibrary resource center and the CIB Working group should carry out thenecessary tasks
The Facilitator will be able to provide expert assistance in respect of theCIB Library inventory and any IT equipment that is required
How to P roceed
1 Determine the needs of future CIB project teams2 Develop a concept plan for the CIB library resource3 Cost the CIB library concept plan4 Approve the concept plan and cost budget5 Implement the plan6 Promote the use of the CIB library to all CIB teams7 Monitor the CIB library utilization and the teamsrsquo satisfaction with the facility
Deve lop a se rv i ce l i s t i ng
I ns t i t u t iona l i zegt
Purpose
To prepare a listing of all municipal services and their current performance status sothat poor performing services can be identified prioritized and nominated for a CIBproject Generally a local government will deliver around 100 services and this numbershould provide adequate detail and focus for you to prioritize services for improvementAn example listing of services is provided
Why dev e lop a s er v i c e l is t i ng
Continuous improvement as a process needs to focus upon a group of actions or activities a product or a service
A service in the local government context is a group of activities thattogether satisfy a specific need of the community A service can be brokendown into sub-services so the CIB process can deal with specific issues andparts of the bigger service can be identified as priorities for improvement
For example ldquoWaterrdquo may be defined as a service but this can be brokendown into sub services such as
1 Water catchment2 Water storage3 Water treatment4 Water connection5 Water reticulation supply6 Water metering and billing7 Sewage billing8 Sewage collection9 Sewage treatment
10 Sewage disposal
Taking the above list of sub-services it may be the case in your citythat Water connect ion is not accessible to some parts of the communityand it may be this sub-service that needs to be improved In other citiesWater metering and billing may be a problem and in other cities Watercatchment may be an issue
It is best to collect service information at the top service level first then at
a later time collect information at the sub-service level
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Generally a local government will deliver around 100 services and thisnumber should provide adequate detail and focus for you to prioritizeservices for improvement
Information relating to a service that can be collected may include
1 Service name2 Description3 Sub-service break down4 Number of current customers or volume of output5 The number of potential customers currently denied access to the service6 The severity and frequency of incidents of poor quality of the service or
incidents of customers with related sickness or health problems7 The severity and frequency of incidents of poor timeliness of delivering the
outputs and in particular when the timeliness is so sever it equates to denial of service access
8 The number of potential customers denied access to the service because it isunaffordable for them and
9 The frequency and severity of customer complaints about the service
When you decide upon what information is to be collected please considerthe basis on which you will prioritize the services for improvement (seeIdentify pro-poor services as priorities) because the basis will requireinformation that is being collected at this point
W h o d o e s t h i s t a s k
The CIB Working group should undertake this task but it will requireparticipation and cooperation from all service managers
The service listing can also be developed by
The service managers independentlyA specific project team set up to do this taskThe facilitator orA consultant hired to do this task
How to P roceed
1 Agree on what defines a ldquoservicerdquo2 Agree upon the information that is to be recorded for each service and or sub-
service
3 Develop the data collection method and resourcesQuestionnaire to each Director managerStaff interviewManager workshopUse financial budget costs center as a base
4 Collect the service data5 Process the data into a spreadsheet or computer file6 Return the service listing to the responsible managers for validation7 Correct the service listing8 Implement a procedure to keep the service listing updated
I d e n t i f y p ro - p o o r se rv i ce s as p r i o r i t i e s
I ns t i t u t iona l i zegt
Purpose
To identify and prioritize pro-poor services for improvement using the CIB toolkit
Why i den t i f y p ro -p oor s er v i c es as p r i o r i t i es
A pro-poor service is a service that provides the minimum basic needs of acommunity in respect of
1 Water2 Waste collection3 Sewage and sanitation4 Electricity energy5 Education6 Medical and hospital7 Housing8 Communications9 Employment or sustenance
The m in imum bas ic ser v ice leve l p rov ides
1 Access by all members of the community that need it2 A Qua l i t y output (ie fault free) that is safe hygienic and does not risk the health
of the service user3 A Time ly output that does not inhibit service access4 Pricing that is a f fo rdab le and does not inhibit service access and5 Adequate customer sa t i s fac t i on
Should any of the above services have
1 Sections of the community denied access to the service2 Outputs that in some way may risk the health or well being of the customer3 Outputs that are not delivered in a timely manner and ultimately restrict access to
the service4 Prices that are unaffordable for some in the community and ultimately restricts
their access or5 Customers that are generally dissatisfied with the service
then that service should be identified as a priority for improvement
The grading of the service seriousness should be based upon
The number of potential customers currently denied access to the serviceThe severity and frequency of incidents of poor quality of the service or incidentsof customers with related sickness or health problemsThe severity and frequency of incidents of poor timeliness of delivering theoutputs and in particular when the timeliness is so sever it equates to denial of service accessThe number of potential customers denied access to the service because it isunaffordable for them andThe frequency and severity of customer complaints about the service
The grading should be evidenced by data that has been collected for eachservice (refer earlier task ldquoDevelop a service listingrdquo)
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W h o d o e s t h i s t a s k
The CIB Working group should complete this task however the finaldecision on whether or not a specific service should be improved using theCIB toolkit will remain with the CIB Steering committee (see Approve thisCIB project within the Organize phase)
How to P roceed
1 Obtain the Service listing prepared in the preceding task2 Agree upon the definition of a ldquopro-poor servicerdquo3 Identify pro-poor services that currently have inadequate performance4 Grade these services according to their seriousness
N o m i n a t e CI B p ro j e c t s
I ns t i t u t iona l i zegt
Purpose
To decide which service or components will be the subject of a CIB project and tostate the expectations for improvement from the project
W h y n o m i n a t e CI B p r o j e c t s
The CIB Service nomination is a formal process to clearly set out theexpectations of the Steering committee in respect of improvementsrequired for a particular service
The nomination information has four important elements
1 The service or service components that is to be improved2 The expectation for improvement or the objective3 The start and end dates and4 The CIB Project leader
The nominated service needs to be very specific Nominating the service
as ldquoPublic healthrdquo or ldquoEducationrdquo will not provide adequate informationwith which the project team can focus its attention A better specificationwill be ldquoEducating the community on public health issuesrdquo or ldquoFood vendorlicensingrdquo
The expectation for improvement should be specified in quantifiable termsif possible An example may be ldquoDecrease the number of reportable foodpoisoning incidents from food vendors by 20rdquo In this way we canobjectively measure the success or otherwise of the CIB project
The start and end dates for the project need to be set relative to thecapacity of the likely team members to commence and conclude theproject Seasonal demand other projects normal work capacity and publicholidays need to be considered
The project team leader should be nominated at this time because thereneeds to be one person that holds the accountability for progressing theproject The team leader has the responsibility for marshalling the team andcommencing the CIB project with the Organise phase
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but much of thework may be delegated to the CIB Working group
How to P roceed
1 Obtain the listing of pro-poor services identified as priorities for improvement2 Decide the objectives or the expectation for improvement3 Decide the approximate start and end date4 Decide the CIB Project team leader
5 Complete the CIB Service nomination form
M o n i t o r CI B p ro j e c t p ro g re ss
I ns t i t u t iona l i zegt
Purpose
To monitor the progress of all current CIB projects so that any delays difficulties orbarriers may be dealt with or instructions provided on how to maintain the projectrsquosschedule
W h y m o n i t o r CI B p r o j e c t p r o g r e ss
As each CIB project advances it is likely that some difficulties and delays willarise Many of these will be capably dealt with by the team leader butothers may need the support of the Steering committee
We refer to the most likely problems and issues as ldquoBarriersrdquo and these aredealt with in a separate page ldquoBarriers and how to overcome themrdquo
In the early years of a CIB pilot implementation there may only be ahandful of active projects at one time but as the initiative gathersmomentum and more projects are commenced it is conceivable that manyprojects will be active at once
In the Philippines a large regional city had approximately twenty CIBprojects running concurrently
When the number of active projects exceeds ten it is time to considerreviewing their status by exception
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Exception means that where a project is running according to its originalplan and the team leader has no issues or concerns then the SteeringCommittee does not look at that project in detail
On the other hand where a project is seriously late or has some issues ordifficulties that cannot be easily resolved or it seems the projectobjectives may not be achieved or the team leader is seeking assistancethen the Steering Committee should carefully review this project andprovide the necessary assistance
The approach should be that all projects team leaders provide a monthlystatus report these reports are summarized onto a summary list oneperson reviews this list and identifies those projects that requireCommittee review A set of ldquotraffic lightsrdquo is one method of flagging therequirement for review
W h o d o e s t h i s t a s k
The CIB Steering committee completes the monitoring using updatedproject status reports provided by each CIB project team leader
Each CIB project leader should provide a Project status report on amonthly basis (or more regularly if required)
Where the Steering committee monitors only the summary report byexception the facilitator or a member of the Working group will need tosummarize all of the projects and ldquoflagrdquo those requiring Steeringcommittee review
How to P roceed
1 Have ldquoReview project progressrdquo as a standing agenda item at the regular CIBSteering Committee meetings
2 Brief each CIB project manager on the requirement to provide a monthly projectprogress report
3 Receive and collate monthly CIB project progress reports
4 Summarize the projectsrsquo status on a Summary report
5 Review each project and flag those requiring SC attention
6 Review CIB projects by exception
7 Agree on the root cause of any project problems8 Decide upon a course of action9 Write up the minutes of the meeting and issue them to all members
10 Advise the CIB project leader of the required action
B ar r i e r s an d h o w t o o ve rco m e t h e m
I ns t i t u t iona l i zegt
Purpose
To identify Barriers to the successful implementation of your CIB initiative andimplement strategies to minimize them
W h y i d e n t if y B a r r i e r s a n d o v e r c om e t h e m
Based upon a survey held at a regional conference on improving municipalservices a work session discussed Barriers and how they may be overcome
The results of the work session showed the following Barriers to be the mostcommon and these would inhibit the implementation of improvements
Individual staff performance is not measuredStaff do not have a personal training program
Managers and staff are not remunerated according to their performanceBudget allocation and justification method is weakProvincial or Central Government hold the power of decision makingManagers are not rewarded or recognized for improving performancePeers do not adequately support managers when change programs falter
These are ldquofundamental barriersrdquo to change and need to be dealt with at thewhole of municipal organization level It is not effective to deal with theseat a service level or department level because this would raise inequalitybetween those staff involved and those not
The CIB toolkit can be applied to address your priority Barriers Theapproach should be to
1 Organ ize a team to look at the Barrier(s)2 Ana lyze the Barriers particularly in completing a staff (customer) survey
3 Benchmark how other municipalities have dealt with the same issue4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff and managers to
adapt
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but in collaborationwith internal departments responsible for Human resource managementStaff training Finance and the Council secretariat
How to P roceed
1 Identify local Barriers that will definitely inhibit the successful implementation of your CIB initiative (use the Assessment of Barriers to change tool )
2 Identify the priority Barriers (those you wish to minimize in the short term)3 Decide whether or not these priority Barriers can be dealt with collectively or
individually
4 Complete a CIB Project nomination(s) to deal with individual or collective priority
Barriers
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Flex ib i l i t y i n dec i s i on m ak ing
I ns t i t u t iona l i zegt
Purpose
To delegate responsibility and accountability to managers and staff so themunicipality can operate in a flexible and responsive manner to meet the needs of its
community
W h y p u r s u e f l e x i b il i t y i n d e ci s io n m a k i n g
During the course of assisting many local governments with ContinuousImprovement and Benchmarking it has become evident that manygovernments are constrained by the lack of documented policy andprocedures poor staff training and limited delegation of authority andaccountability
In many cases simple decisions are not taken by the staff officer dealingwith the issue because they are either unsure of the correct decision tomake or do not have the authority or are not prepared to take the risk of a decision
In the end the decision is moved up the hierarchy of management andinevitably ends up with the most senior manager who is overwhelmed bythe numerous requests being made
Decision making then stalls and the customer becomes dissatisfied
A better model for fast and flexible decision making is
Have the policies of the government clearly documented so allmanagers and staff know the major business rules of theirservice (these may be documented as service specificationsservice charters or government by-laws)
Have all business processes clearly documented so that all staff
know exactly how to deliver a service and in particular whatdecisions they must make in respect of exceptional events orcircumstances
Train all staff in the processes they personally deliver orconduct ensure they know exactly how the process shouldoperate and the manner or method of their decision making toaddress exceptional conditions
Delegate decision making to do so to the lowest level in theorganizational structure that is commensurate with good riskmanagement knowledge skills age intellectual capacity andmaturity
Provide authority to the staff to make their decisions based uponthe level of delegation determined above
Encourage staff to make decisions on their own without referralto their superior but assist them to do so during their earlyexperience and
Monitor staff decision making using performance metrics orinternal audit programs to ensure decisions are made within thepowers of delegation and decisions are made correctly
The objectives of this model are
Customer requests are dealt with in the minimum amount of time
Decisions are made by the staff member closest to the actual request ortransaction and who is most knowledgeable about the detail of thetransaction
Decisions are made correctly and
The municipality is not put at risk in respect of
FraudCorruptionLitigationFinancial loss orEmployee or customer accidents or injury
W h o d o e s t h i s t a s k
The Mayor Chief Commissioner or Chief Executive should undertake thistask
They may seek assistance from the CIB Working group or the HumanResources Branch of the organization
How to P roceed
1 Develop a model for flexible decision making2 Undertake an audit to determine the municipalityrsquos level of flexibilityresponsiveness delegation and accountability
3 Review the current legislation governing decision making powers and the degree of delegation that is possible
4 Develop a policy that requires flexible decision making underpinned withappropriate responsibility accountability and authority
5 Develop an implementation plan to deploy the above policy6 Implement the plan7 Repeat the audit to determine the improvement in the municipalityrsquos capacity for
flexibility and decision making
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Bu i l d up i n t e rna l CI B capac i t y
I ns t i t u t iona l i zegt
Purpose
To build internal capacity to conduct CIB projects quickly and effectively so that themunicipality can continuously improve its services efficiently and effectively
W h y b u i l d u p i n t e r n a l CI B c ap a ci t y
The capaci ty of an organization to Analyze a service identifyopportunities then implement those opportunities is often mistakenlyunderstood to be simply a set of analysis skills
In fact the capaci ty of an organization to improve includes
InformationSkills in analysis and innovationA culture of consultation and open communicationProject management skillsDocumented procedures and instructionsPublic information or public accountability andSupportive financial and performance monitoring systems
To ensure CIB projects are conducted in an efficient and effective mannernot only do the CIB teams need to have the technical skills to complete aCIB project but they must also operate within a supportive culture andstructure and have appropriate information methods and systemsavailable to them
Where the underlying capacity to change weakens or does not exist in thefirst place then corrective action or improvements need to be commencedso that CIB projects have a better chance of success
To deal with these capacity weaknesses you can apply the normal CIBtoolkit and address your priority weaknesses using a CIB project
The approach should be to
1 Organ ize a team to look at the Capacity weaknesses2 Ana lyze the weaknesses particularly in completing a customer survey3 Benchmark how other municipalities have dealt with the same weakness4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff managers
council and systems to adapt
The tool ldquoAssessment of current capacity to improverdquo is provided as anassessment framework or audit check list to facilitate your CIB Steeringcommittee to assess your capacity on a regular basis We suggestannually so that improvements or weaknesses can be monitored for theirchange
The above assessment tool can be altered to meet your own needs and isnot meant to be a prescriptive list
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task
H o w to p r o c e ed
1 Complete a regular assessment of the municipalityrsquos capacity to deliver CIB
projects (use the Assessment of Current Capacity to Improve tool)
2 Identify priority capacity gaps that need to be improved in the short term3 Decide whether or not each priority gap can be dealt with as a CIB project
4 Complete a CIB project nomination for those gaps that can be addressed as a CIB
project
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H o w to p r o c e ed
1 Decide what feedback should be collected and whenService difficultiesCustomer satisfactionSupplier satisfactionHazards or risksAccessResponsiveness
2 Decide upon the customer supplier staff groups to participate
3 Plan the feedback approachSurveyWorkshopFocus groupInterviewOpinion box
4 Prepare the survey instrument5 Test the questionnaire6 Conduct the surveys focus groups or workshops7 Collate and analyze the results8 Determine the changes necessary to further improve the new service
M e asu re o n -g o i n g p e r f o rm a n ce
Susta ingt
Purpose
To measure the ongoing performance of the improved service to ensure the inputsare being correctly supplied the outputs are being delivered as planned and thebenefits from the service are being realized as expected
W h y m e a su r e o n - g o i n g p e r f o r m a n ce
As part of the service improvement process your team will haveaddressed changes to inputs the service process itself and will have setstandards of performance for the outputs Hopefully the service outcomewill be improving as a result
Where critical inputs have been improved in respect of their timelinessquality cost or our satisfaction level it may be necessary to measurethese inputs to ensure they are received in an improved form accordingto the new service design
To manage the improved service inputs and ensure they are supplied tothe service according to our design the improved or critical inputs shouldbe measured in respect of the aspect that is expected to improve
This may be the inputsrsquo
QualityTimelinessCost orOur service staffsrsquo general satisfaction
Where the service process has been changed or extended this should resultin a change in output performance as well as (in the longer term) a changein service outcome
In many cases service output standards will have been set and it will beincumbent upon the service staff to achieve these service standards
Outputs should be measured in respect of the aspect that is expected toimprove This may include
QualityTimelinessCostCustomer satisfactionAccess andAffordability
Finally it will always be the case that as a result of any improvement theservice outcome should improve This is the final measure that should betracked
W h o d o e s t h i s t a s k
The measure definitions should be defined by the CIB Project team
The data collection and reporting should be an ongoing responsibility of theservice staff
The monitoring should be undertaken by both the service manager and theCIB Project team
How to P roceed
1 Decide upon which inputs outputs and outcomes are to be measured2 Decide upon which aspect of these should be measured3 Define the performance measure4 Collect the performance data
gt5 Process the data and produce the performance reports6 Monitor the results and identify any failings in expected performance
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A d j u s t t o co u n t e r p o o r p e r f o rm a n ce
Susta ingt
Purpose
To analyze the results from the customersupplier and service staff feedback and the
performance results and take correctiveaction to ensure the improved servicereaches its expected performance
W h y a d j u s t t o c o u n t e r p o o rper f o rmanc e
By taking the results from the customer supplier and service staff feedback and the performance measure results you may find that thechanged service is still not performing the way you expected In this casecorrective action will be required to reach the expected performance level
The likely issues that will result will vary according to your service and theimprovements implemented but some issues may include
Customers are still confused about the new service and are still unsure of theirrole and responsibilities in service access and useSuppliers cannot meet the higher standards of performance for the inputsService staff are still unsure of the exact process and request further assistanceMistakes are still happening and the Quality of the service output is still poorThe outputs are still delivered late and do not reach the timeliness standardsThe output unit cost of the service is still too high and the fall in unit cost hasnot resulted andThere has been no change in the service outcome even though the outputperformance has improved
W h o d o e s t h i s t a s k
The CIB Project team completes this task
Some collaboration will be necessary with the service staff and theImplementation team to conduct the root cause analysis
How to P roceed
1 Identify implementation problems that need corrective action2 Complete a root cause analysis of each issue3 Select a preferred solution for each root cause4 Develop an Implementation plan for the preferred solutions5 Cost the additional corrective actions6 Present the Implementation plan and its costs to the Steering Committee7 Adjust the overall Implementation budget with the above approval8 Implement the actions according to the Implementation plan
U p d at e b u d g e t a ssu m p t i o n s
Susta ingt
Purpose
To update the budget assumptions in relation to service access service standardsoutput unit costs and demand management strategies so that future budget allocations
will provide sufficient funds to sustain the improved service
W h y u p d a t e b u d g e t a s s u m p t i o n s
When a service is improved and particularly if the service has beenextended to reach more customers it is important that the basis of budgeting (budget assumptions) takes to account the changedcharacteristics of the new service so that adequate funds are provided inthe following years to sustain the new service
In particular if any of the following aspects have changed then the budgetwill definitely need revising
Additional customers have been added to the service eg wider access to waste
collection more houses connected to the water supply additional medical clinicsestablished additional public toilets built service has been promoted and demandhas risenService staff have been increased to provide a better serviceService standards have changed and there is wider scope in the service definitionEfficiencies have been obtained by improving the service process or by introducingcomputer technology and the output unit costs are lessCurrent customers are provided with greater access to the service by extendingoperating hours or extending the number of access points
W h o d o e s t h i s t a s k
The service manager normally completes this task with support from the Financesection within the municipality
How to P roceed
1 Define the service scope ndash what the service is how it operates any changes to theservice over the last year and what is actually delivered
2 Calculate the last yearrsquos average output unit net cost3 Forecast the new yearrsquos output unit quantity 4 Adjust the output unit price (fee) based upon Council policy and inflation5 Multiply the new unit fee with the new forecast volumes6 Adjust the old average output unit cost for inflation and additional scope7 Multiply the new output unit cost with the new output unit volumes8 Calculate the net cost based upon output units9 Prepare a line item budget for the new year
10 Reconcile the two budgets at the net cost level to ensure resources are available tomeet the new demand
11 Adjust the service scope (standards) or output volume to achieve reconciliationbetween the output based budget and the line item budget
12 If the output volumes are reduced (compared to the forecast) a demandmanagement strategy needs to be specified and included in the adjusted servicescope or standards
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Update se rv i ce stand ards
Susta ingt
Purpose
To update the Service standards (or the Customer charter) to reflect the service as i twill be provided in the New Year in respect of its description access feestimeliness quality process and grievance redress
Why upd ate s er v i c e s tandards
As the Continuous improvement program reaches its conclusion and theNew Yearrsquos budget is formulated for the improved service you will becommitting to provide the new service to a level or standard that will bedifferent to what was delivered in the past
Customers staff and suppliers should all have a clear understanding of thenew service standard so they do not have unreal expectations and theywork to meet the standard
Following the approval of the New Years budget or the normalization of the improved service the service standard should be updated andpublished for the community
The service standard document should include
1 A description setting out what the service is and its purpose2 The level of access who in the community can access this service where do
they access and when3 The price or fee to pay for the service (if applicable)4 The responsibility of the customer at the time of accessing the service ie what
does the customer need to do5 The responsibility of the service staff ie what do they do to meet the needs of
the customer6 How quickly the service is provided ie what the response time is7 How accurate the service will be ie whether or not any faults are likely or
imperfections are tolerated
8 The level of customer satisfaction that is expected9 Exceptions that may inhibit service delivery ie any items that the municipality
is dependent upon that are outside the control of the municipality and shouldthese events happen the service may be affected
10 Confidentiality of any customer information or data held by the municipality11 Grievance redress process ie should the customer be unhappy with the
service how they can lodge a complaint or request the problem be resolved and12 The outcome from this service ie why is the service offered to the community
in the first place
The definition of key performance measures will be consistent with thestatement of service level set out in the Service standard however targetvalues will not be within the Service standard but documented in theannual Budget and periodical management reporting
For example
I n the Serv ice standard we may say that ourStandard is that alltelephone enquiries will be answered with 30 seconds of the call beingmade
I n the Budge t ( o r Serv ice p lan ) we may say that ourTarget is 90 of all telephone enquiries will be answered within 30 seconds of the call beingmade
The Standard is t he idea l to a im f o r
The per fo rmance ta rge t i s the degree to wh ich tha t idea l shou ld bea t ta ined
W h o d o e s t h i s t a s k
The Service manager develops the Service standard (or Service charter)
The Public information officer should provide the ldquoCorporate standardrdquo including logos format medium etc to be applied to the final publicdocument
How to P roceed
1 Understand your councilrsquos standards for documenting Service standards2 Obtain the previous Service standard and review its contents3 Review the recent changes to the service4 Define the new Service standard
5 Develop a publication and distribution strategyPub l i ca t i on format and mediumService brochureCouncil internet siteCouncil Service directoryService postersign board etc
D is t r i bu te toAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Document the Service standards in the publication format7 Distribute the Service standard document
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Aud i t comp l i ance
Susta ingt
Purpose
To identify any processes that have become non-compliant with the standingprocedures and may result in inefficiencies unacceptable risks or lead to poor
performance
W h y a u d i t c o m p l i an c e
To sustain the improved process the manager will be collectingperformance data and monitoring the actual performance level
In addition to this it is normal practice to Audit the improved process toensure the service staff are still conducting the service according to thedocumented procedures
The reason for this is that some non-compliant processes will inevitablycreep in and may take some time to show up in the performance measureor may not be significant enough to have an impact upon performance
Other non-compliant processes may have been implemented in good faithand in fact do have a positive impact on performance and these shouldbe considered for adoption into the procedures
Just because a changed process step is non-compliant this does notnecessarily mean it should be abolished it may be good to keep andstandardize it
Your Internal Audit program may look over all processes over a period of time but when a process has been significantly changed as in a CIBProject it should be audited around one year from the Implementationperiod
You have a number of options to conduct the audit they are
Conduct your own audit program for the serviceSeek to have the service included in the Internal audit programSeek to have the service included in the External audit programHold a staff workshop and have the staff review the standing procedures andopenly discuss actual non-compliance processes andHave some independent person role-play the customer document the actualprocedure followed as seen by the customer then reconcile this with thestanding procedure
W h o d o e s t h i s t a s k
The service manager should request to have their service audited forcompliance
Assistance may be called upon from the Internal audit function or from theexternal auditor to physically undertake the audit
How to P roceed
1 Decide upon who will conduct the audit and approximately when2 The auditor plans the audit program in respect of
What service processes will be auditedTiming of the auditStaff notification methodStaff who will participateStanding procedures that will be the reference pointMethod of reviewing the current processMethod of documenting non-compliance andHow the results will be reported and discussed
3 3 Notify staff of the internal audit schedule4 Obtain the current standing procedures5 Review current processes and reconcile with the procedures6 Document non-compliant processes7 Prepare the Audit report8 Discuss the Audit results with management and staff9 Agree on a course of action to correct non-compliant processes
10 Agree on a schedule to follow up the planned corrective actions11 Review the actual corrective actions and confirm back to management these are
complete and effective
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Ins t i tu t iona l i ze
Following the Implementation of your pilot CI projects it is time for yourmunicipality to assess whether or not it wishes to pursue ContinuousImprovement and Benchmarking as a normal operating culture
If the decision is ldquoyesrdquo then the organization needs to establish the structure theinformation and the policy to make this happen
To ldquoInstitutionalizerdquo Continuous Improvement there are eleven tasks to complete
1 Plan for a full CI implementation2 Name the CI initiative
3 Link CI to rewards and recognition
4 Establish a CI BM library resource
5 Develop a service listing6 Identify pro-poor services as priorities7 Nominate CIB project8 Monitor CI project progress9 Overcome barriers
10 Create flexible decision making11 Build up internal CI capacity
If you are unfamiliar with the term ldquoInstitutional capacityrdquo or would like to understandmore about this subject go to An overview of what institutional capacity means
Pl a n f o r a f u l l CI B i m p l e m e n t a t i o n
I ns t i t u t iona l i zegt
Purpose
To establish a plan for the full implementation of Continuous Improvement andBenchmarking as the agreed techniques for achieving excellent customer satisfaction
on a sustainable basis
W h y p l a n f o r a f u l l CI B i m p l e m e n t a t i o n
To institutionalize CIB in a sustainable manner a number of facilities anditems need to be in place
These range from human capacity to systems facilities and require veryspecific implementation tasks to ensure their completeness andeffectiveness
Establishing a formal CIB implementation plan for the institutionalization of CIB will go a long way to making this happen and within a time frame thatis acceptable to your Council
There are seventeen tasks in this Phase some can be implementedconcurrently to shorten the implementation period
W h o d o e s t h i s t a s k
The CIB Steering committee will plan for the full implementation of CIB
H o w to p r o c e ed
1 Seek a formal resolution from your Council that your municipality will adopt CIB2 Advise all managers and staff that CIB is now a Council policy and all staff shall
comply with this policy3 Review all of the tasks within the Institutionalize phase as set out in this Toolkit
4 Develop a CIB Implementation plan5 Seek Council approval of the CIB Implementation plan6 Issue the CIB Implementation plan
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N a m e t h e CI B i n i t i at i ve
I ns t i t u t iona l i zegt
Purpose
To decide upon a unique name for the CIBinitiative so the initiative is easilyrecognizable and memorable and clearlycoveys the objective of council which is to
continuously improve its services to itscommunity and particularly the poor
W h y n a m e t h e C I B i n i t i a t i v e
For the CIB full implementation to succeed it needs to be elevated inimportance be recognizable and memorable with all service staff and beclearly supported by council the mayor and the senior management team
Choosing and promoting a unique program name should achieve the ldquorecognizable and memorablerdquo objectives The more unique and strikingthe choice the more memorable the program should be
The name needs to also convey the objectives of council being the
continuous improvement of municipal services
Examples from other cities include
PR ID E - an acronym used in Australia by one city meaning Promoting andRecognizing Individuals when Delivering ExcellenceSPRING - an acronym used in the Philippines meaning Simplifying PRocesses INGovernmentNI RANTARA - a name used in Bangalore India that means to continuouslyimproveSI P an acronym used in Papua New Guinea that means Service ImprovementProgramDO BETTER a name used in Australia to reflect the intentions of a business tocontinuously improve its performance
W h o d o e s t h i s t a s k
The CIB Steering committee should develop a choice of names but it islikely yoursquore council will approve the preferred name logo and theirapplication
How to P roceed
1 Agree a method to generate ideas for name choices logo colors and applicationCompetitionWorkshopBrainstormResearch
2 Conduct the agreed method and generate a list of names logos colors etc3 Critique the suggested names and vote on a preferred name4 Submit a preferred name and some alternatives to council for their approval
5 Seek councilrsquos formal endorsement for their choice of name6 Advise senior managers and staff of the name choice7 Have the Public information officer issue a press release that explains councilrsquos
policy on CIB and use of the chosen name
L in k CI B t o r e w a rd s a n d re co g n it i o n
I ns t i t u t iona l i zegt
Purpose
To develop and implement a reward and recognition system that will motivate servicemanagers and staff to seriously pursue Continuous Improvement (ldquoCIrdquo) in their service
W h y l i n k C I B t o r e w a r d s a n d r e c o g n it i o n
Continuous improvement may not be sustainable unless service staff ismotivated to pursue service efficiency and excellence Continuousimprovement programs require extra attention and effort and any changeprocess has risks of failure
There will be a natural reluctance to volunteer extra effort or to acceptadditional risks unless there are rewards and recognition to make thisworthwhile
There needs to be a policy and processes that reward managers and staff for their extra efforts and extra risk taking and their achievements inimproving their services
Recognition and reward options that may be considered include
Additional annual leave daysAdvancement promotionPublic recognitionFinancial bonusPaid educationPaid study leaveAdditional facilities or entitlements
Any reward and recognition process should be an integral part of thePersonal Performance Appraisal system
W h o d o e s t h i s t a s k
The Human Resources section should develop the rewards and recognitionpolicy and processes and have this endorsed by council
In some municipalities employee unions may need to be consulted and localawards or employee ldquocontractsrdquo may need to be modified to incorporate thispolicy
How to P roceed
1 Seek councilrsquos authorization to develop a proposal for an effective reward andrecognition policy and process
2 Develop the draft policy and a process concept for submission to council3 Seek union and staff representative bodies endorsement of the proposed policy
and process concepts4 Seek council endorsement of the proposed policy and process concept5 Advise all affected staff of the new policy and the process concepts6 Implement the new policy and develop the new processes7 Request Internal External Audit to report upon the correct use of the reward and
recognition policy and process and its effectiveness
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Estab l i sh a CI B l i b ra ry r esource
I ns t i t u t iona l i zegt
Purpose
To provide a supportive working environment and a source of knowledge to facilitatefuture CIB project teams so they perform to their maximum ability
Why es tab l i s h a C IB l i b ra r y r es ourc e
CIB project teams require support and facilities in the form of
Space to display the current status of all active CIB projectswith their planned and current status
Space to display CIB team members contact details andmethods of consulting with them on any CIB project relatedmatter
Space for the entire team to meet and discuss issues in theirproject
Space to display service flowcharts examples pictures andother materials generated from their project
Telephone and a private area from which they can telephonecustomers suppliers and staff to interview them on the projectservice
Computer equipment and access to the internet so they canresearch potential Benchmarking partners accessBenchmarking information prepare questionnaires processperformance information and prepare reports
Space to hold and display example information such asmunicipal plans and annual reports service charters service
offerings promotion material training materials CIBrecommendations CIB performance measures and best practiceperformance customer and supplier surveys and
Space and facilities to train CIB team members that have nothad the experience of participating in a CIB project
An example is the Cebu SPRING Room
W h o d o e s t h i s t a s k
The CIB Steering committee should authorize the establishment of the CIBLibrary resource center and the CIB Working group should carry out thenecessary tasks
The Facilitator will be able to provide expert assistance in respect of theCIB Library inventory and any IT equipment that is required
How to P roceed
1 Determine the needs of future CIB project teams2 Develop a concept plan for the CIB library resource3 Cost the CIB library concept plan4 Approve the concept plan and cost budget5 Implement the plan6 Promote the use of the CIB library to all CIB teams7 Monitor the CIB library utilization and the teamsrsquo satisfaction with the facility
Deve lop a se rv i ce l i s t i ng
I ns t i t u t iona l i zegt
Purpose
To prepare a listing of all municipal services and their current performance status sothat poor performing services can be identified prioritized and nominated for a CIBproject Generally a local government will deliver around 100 services and this numbershould provide adequate detail and focus for you to prioritize services for improvementAn example listing of services is provided
Why dev e lop a s er v i c e l is t i ng
Continuous improvement as a process needs to focus upon a group of actions or activities a product or a service
A service in the local government context is a group of activities thattogether satisfy a specific need of the community A service can be brokendown into sub-services so the CIB process can deal with specific issues andparts of the bigger service can be identified as priorities for improvement
For example ldquoWaterrdquo may be defined as a service but this can be brokendown into sub services such as
1 Water catchment2 Water storage3 Water treatment4 Water connection5 Water reticulation supply6 Water metering and billing7 Sewage billing8 Sewage collection9 Sewage treatment
10 Sewage disposal
Taking the above list of sub-services it may be the case in your citythat Water connect ion is not accessible to some parts of the communityand it may be this sub-service that needs to be improved In other citiesWater metering and billing may be a problem and in other cities Watercatchment may be an issue
It is best to collect service information at the top service level first then at
a later time collect information at the sub-service level
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Generally a local government will deliver around 100 services and thisnumber should provide adequate detail and focus for you to prioritizeservices for improvement
Information relating to a service that can be collected may include
1 Service name2 Description3 Sub-service break down4 Number of current customers or volume of output5 The number of potential customers currently denied access to the service6 The severity and frequency of incidents of poor quality of the service or
incidents of customers with related sickness or health problems7 The severity and frequency of incidents of poor timeliness of delivering the
outputs and in particular when the timeliness is so sever it equates to denial of service access
8 The number of potential customers denied access to the service because it isunaffordable for them and
9 The frequency and severity of customer complaints about the service
When you decide upon what information is to be collected please considerthe basis on which you will prioritize the services for improvement (seeIdentify pro-poor services as priorities) because the basis will requireinformation that is being collected at this point
W h o d o e s t h i s t a s k
The CIB Working group should undertake this task but it will requireparticipation and cooperation from all service managers
The service listing can also be developed by
The service managers independentlyA specific project team set up to do this taskThe facilitator orA consultant hired to do this task
How to P roceed
1 Agree on what defines a ldquoservicerdquo2 Agree upon the information that is to be recorded for each service and or sub-
service
3 Develop the data collection method and resourcesQuestionnaire to each Director managerStaff interviewManager workshopUse financial budget costs center as a base
4 Collect the service data5 Process the data into a spreadsheet or computer file6 Return the service listing to the responsible managers for validation7 Correct the service listing8 Implement a procedure to keep the service listing updated
I d e n t i f y p ro - p o o r se rv i ce s as p r i o r i t i e s
I ns t i t u t iona l i zegt
Purpose
To identify and prioritize pro-poor services for improvement using the CIB toolkit
Why i den t i f y p ro -p oor s er v i c es as p r i o r i t i es
A pro-poor service is a service that provides the minimum basic needs of acommunity in respect of
1 Water2 Waste collection3 Sewage and sanitation4 Electricity energy5 Education6 Medical and hospital7 Housing8 Communications9 Employment or sustenance
The m in imum bas ic ser v ice leve l p rov ides
1 Access by all members of the community that need it2 A Qua l i t y output (ie fault free) that is safe hygienic and does not risk the health
of the service user3 A Time ly output that does not inhibit service access4 Pricing that is a f fo rdab le and does not inhibit service access and5 Adequate customer sa t i s fac t i on
Should any of the above services have
1 Sections of the community denied access to the service2 Outputs that in some way may risk the health or well being of the customer3 Outputs that are not delivered in a timely manner and ultimately restrict access to
the service4 Prices that are unaffordable for some in the community and ultimately restricts
their access or5 Customers that are generally dissatisfied with the service
then that service should be identified as a priority for improvement
The grading of the service seriousness should be based upon
The number of potential customers currently denied access to the serviceThe severity and frequency of incidents of poor quality of the service or incidentsof customers with related sickness or health problemsThe severity and frequency of incidents of poor timeliness of delivering theoutputs and in particular when the timeliness is so sever it equates to denial of service accessThe number of potential customers denied access to the service because it isunaffordable for them andThe frequency and severity of customer complaints about the service
The grading should be evidenced by data that has been collected for eachservice (refer earlier task ldquoDevelop a service listingrdquo)
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W h o d o e s t h i s t a s k
The CIB Working group should complete this task however the finaldecision on whether or not a specific service should be improved using theCIB toolkit will remain with the CIB Steering committee (see Approve thisCIB project within the Organize phase)
How to P roceed
1 Obtain the Service listing prepared in the preceding task2 Agree upon the definition of a ldquopro-poor servicerdquo3 Identify pro-poor services that currently have inadequate performance4 Grade these services according to their seriousness
N o m i n a t e CI B p ro j e c t s
I ns t i t u t iona l i zegt
Purpose
To decide which service or components will be the subject of a CIB project and tostate the expectations for improvement from the project
W h y n o m i n a t e CI B p r o j e c t s
The CIB Service nomination is a formal process to clearly set out theexpectations of the Steering committee in respect of improvementsrequired for a particular service
The nomination information has four important elements
1 The service or service components that is to be improved2 The expectation for improvement or the objective3 The start and end dates and4 The CIB Project leader
The nominated service needs to be very specific Nominating the service
as ldquoPublic healthrdquo or ldquoEducationrdquo will not provide adequate informationwith which the project team can focus its attention A better specificationwill be ldquoEducating the community on public health issuesrdquo or ldquoFood vendorlicensingrdquo
The expectation for improvement should be specified in quantifiable termsif possible An example may be ldquoDecrease the number of reportable foodpoisoning incidents from food vendors by 20rdquo In this way we canobjectively measure the success or otherwise of the CIB project
The start and end dates for the project need to be set relative to thecapacity of the likely team members to commence and conclude theproject Seasonal demand other projects normal work capacity and publicholidays need to be considered
The project team leader should be nominated at this time because thereneeds to be one person that holds the accountability for progressing theproject The team leader has the responsibility for marshalling the team andcommencing the CIB project with the Organise phase
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but much of thework may be delegated to the CIB Working group
How to P roceed
1 Obtain the listing of pro-poor services identified as priorities for improvement2 Decide the objectives or the expectation for improvement3 Decide the approximate start and end date4 Decide the CIB Project team leader
5 Complete the CIB Service nomination form
M o n i t o r CI B p ro j e c t p ro g re ss
I ns t i t u t iona l i zegt
Purpose
To monitor the progress of all current CIB projects so that any delays difficulties orbarriers may be dealt with or instructions provided on how to maintain the projectrsquosschedule
W h y m o n i t o r CI B p r o j e c t p r o g r e ss
As each CIB project advances it is likely that some difficulties and delays willarise Many of these will be capably dealt with by the team leader butothers may need the support of the Steering committee
We refer to the most likely problems and issues as ldquoBarriersrdquo and these aredealt with in a separate page ldquoBarriers and how to overcome themrdquo
In the early years of a CIB pilot implementation there may only be ahandful of active projects at one time but as the initiative gathersmomentum and more projects are commenced it is conceivable that manyprojects will be active at once
In the Philippines a large regional city had approximately twenty CIBprojects running concurrently
When the number of active projects exceeds ten it is time to considerreviewing their status by exception
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Exception means that where a project is running according to its originalplan and the team leader has no issues or concerns then the SteeringCommittee does not look at that project in detail
On the other hand where a project is seriously late or has some issues ordifficulties that cannot be easily resolved or it seems the projectobjectives may not be achieved or the team leader is seeking assistancethen the Steering Committee should carefully review this project andprovide the necessary assistance
The approach should be that all projects team leaders provide a monthlystatus report these reports are summarized onto a summary list oneperson reviews this list and identifies those projects that requireCommittee review A set of ldquotraffic lightsrdquo is one method of flagging therequirement for review
W h o d o e s t h i s t a s k
The CIB Steering committee completes the monitoring using updatedproject status reports provided by each CIB project team leader
Each CIB project leader should provide a Project status report on amonthly basis (or more regularly if required)
Where the Steering committee monitors only the summary report byexception the facilitator or a member of the Working group will need tosummarize all of the projects and ldquoflagrdquo those requiring Steeringcommittee review
How to P roceed
1 Have ldquoReview project progressrdquo as a standing agenda item at the regular CIBSteering Committee meetings
2 Brief each CIB project manager on the requirement to provide a monthly projectprogress report
3 Receive and collate monthly CIB project progress reports
4 Summarize the projectsrsquo status on a Summary report
5 Review each project and flag those requiring SC attention
6 Review CIB projects by exception
7 Agree on the root cause of any project problems8 Decide upon a course of action9 Write up the minutes of the meeting and issue them to all members
10 Advise the CIB project leader of the required action
B ar r i e r s an d h o w t o o ve rco m e t h e m
I ns t i t u t iona l i zegt
Purpose
To identify Barriers to the successful implementation of your CIB initiative andimplement strategies to minimize them
W h y i d e n t if y B a r r i e r s a n d o v e r c om e t h e m
Based upon a survey held at a regional conference on improving municipalservices a work session discussed Barriers and how they may be overcome
The results of the work session showed the following Barriers to be the mostcommon and these would inhibit the implementation of improvements
Individual staff performance is not measuredStaff do not have a personal training program
Managers and staff are not remunerated according to their performanceBudget allocation and justification method is weakProvincial or Central Government hold the power of decision makingManagers are not rewarded or recognized for improving performancePeers do not adequately support managers when change programs falter
These are ldquofundamental barriersrdquo to change and need to be dealt with at thewhole of municipal organization level It is not effective to deal with theseat a service level or department level because this would raise inequalitybetween those staff involved and those not
The CIB toolkit can be applied to address your priority Barriers Theapproach should be to
1 Organ ize a team to look at the Barrier(s)2 Ana lyze the Barriers particularly in completing a staff (customer) survey
3 Benchmark how other municipalities have dealt with the same issue4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff and managers to
adapt
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but in collaborationwith internal departments responsible for Human resource managementStaff training Finance and the Council secretariat
How to P roceed
1 Identify local Barriers that will definitely inhibit the successful implementation of your CIB initiative (use the Assessment of Barriers to change tool )
2 Identify the priority Barriers (those you wish to minimize in the short term)3 Decide whether or not these priority Barriers can be dealt with collectively or
individually
4 Complete a CIB Project nomination(s) to deal with individual or collective priority
Barriers
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Flex ib i l i t y i n dec i s i on m ak ing
I ns t i t u t iona l i zegt
Purpose
To delegate responsibility and accountability to managers and staff so themunicipality can operate in a flexible and responsive manner to meet the needs of its
community
W h y p u r s u e f l e x i b il i t y i n d e ci s io n m a k i n g
During the course of assisting many local governments with ContinuousImprovement and Benchmarking it has become evident that manygovernments are constrained by the lack of documented policy andprocedures poor staff training and limited delegation of authority andaccountability
In many cases simple decisions are not taken by the staff officer dealingwith the issue because they are either unsure of the correct decision tomake or do not have the authority or are not prepared to take the risk of a decision
In the end the decision is moved up the hierarchy of management andinevitably ends up with the most senior manager who is overwhelmed bythe numerous requests being made
Decision making then stalls and the customer becomes dissatisfied
A better model for fast and flexible decision making is
Have the policies of the government clearly documented so allmanagers and staff know the major business rules of theirservice (these may be documented as service specificationsservice charters or government by-laws)
Have all business processes clearly documented so that all staff
know exactly how to deliver a service and in particular whatdecisions they must make in respect of exceptional events orcircumstances
Train all staff in the processes they personally deliver orconduct ensure they know exactly how the process shouldoperate and the manner or method of their decision making toaddress exceptional conditions
Delegate decision making to do so to the lowest level in theorganizational structure that is commensurate with good riskmanagement knowledge skills age intellectual capacity andmaturity
Provide authority to the staff to make their decisions based uponthe level of delegation determined above
Encourage staff to make decisions on their own without referralto their superior but assist them to do so during their earlyexperience and
Monitor staff decision making using performance metrics orinternal audit programs to ensure decisions are made within thepowers of delegation and decisions are made correctly
The objectives of this model are
Customer requests are dealt with in the minimum amount of time
Decisions are made by the staff member closest to the actual request ortransaction and who is most knowledgeable about the detail of thetransaction
Decisions are made correctly and
The municipality is not put at risk in respect of
FraudCorruptionLitigationFinancial loss orEmployee or customer accidents or injury
W h o d o e s t h i s t a s k
The Mayor Chief Commissioner or Chief Executive should undertake thistask
They may seek assistance from the CIB Working group or the HumanResources Branch of the organization
How to P roceed
1 Develop a model for flexible decision making2 Undertake an audit to determine the municipalityrsquos level of flexibilityresponsiveness delegation and accountability
3 Review the current legislation governing decision making powers and the degree of delegation that is possible
4 Develop a policy that requires flexible decision making underpinned withappropriate responsibility accountability and authority
5 Develop an implementation plan to deploy the above policy6 Implement the plan7 Repeat the audit to determine the improvement in the municipalityrsquos capacity for
flexibility and decision making
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Bu i l d up i n t e rna l CI B capac i t y
I ns t i t u t iona l i zegt
Purpose
To build internal capacity to conduct CIB projects quickly and effectively so that themunicipality can continuously improve its services efficiently and effectively
W h y b u i l d u p i n t e r n a l CI B c ap a ci t y
The capaci ty of an organization to Analyze a service identifyopportunities then implement those opportunities is often mistakenlyunderstood to be simply a set of analysis skills
In fact the capaci ty of an organization to improve includes
InformationSkills in analysis and innovationA culture of consultation and open communicationProject management skillsDocumented procedures and instructionsPublic information or public accountability andSupportive financial and performance monitoring systems
To ensure CIB projects are conducted in an efficient and effective mannernot only do the CIB teams need to have the technical skills to complete aCIB project but they must also operate within a supportive culture andstructure and have appropriate information methods and systemsavailable to them
Where the underlying capacity to change weakens or does not exist in thefirst place then corrective action or improvements need to be commencedso that CIB projects have a better chance of success
To deal with these capacity weaknesses you can apply the normal CIBtoolkit and address your priority weaknesses using a CIB project
The approach should be to
1 Organ ize a team to look at the Capacity weaknesses2 Ana lyze the weaknesses particularly in completing a customer survey3 Benchmark how other municipalities have dealt with the same weakness4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff managers
council and systems to adapt
The tool ldquoAssessment of current capacity to improverdquo is provided as anassessment framework or audit check list to facilitate your CIB Steeringcommittee to assess your capacity on a regular basis We suggestannually so that improvements or weaknesses can be monitored for theirchange
The above assessment tool can be altered to meet your own needs and isnot meant to be a prescriptive list
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task
H o w to p r o c e ed
1 Complete a regular assessment of the municipalityrsquos capacity to deliver CIB
projects (use the Assessment of Current Capacity to Improve tool)
2 Identify priority capacity gaps that need to be improved in the short term3 Decide whether or not each priority gap can be dealt with as a CIB project
4 Complete a CIB project nomination for those gaps that can be addressed as a CIB
project
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A d j u s t t o co u n t e r p o o r p e r f o rm a n ce
Susta ingt
Purpose
To analyze the results from the customersupplier and service staff feedback and the
performance results and take correctiveaction to ensure the improved servicereaches its expected performance
W h y a d j u s t t o c o u n t e r p o o rper f o rmanc e
By taking the results from the customer supplier and service staff feedback and the performance measure results you may find that thechanged service is still not performing the way you expected In this casecorrective action will be required to reach the expected performance level
The likely issues that will result will vary according to your service and theimprovements implemented but some issues may include
Customers are still confused about the new service and are still unsure of theirrole and responsibilities in service access and useSuppliers cannot meet the higher standards of performance for the inputsService staff are still unsure of the exact process and request further assistanceMistakes are still happening and the Quality of the service output is still poorThe outputs are still delivered late and do not reach the timeliness standardsThe output unit cost of the service is still too high and the fall in unit cost hasnot resulted andThere has been no change in the service outcome even though the outputperformance has improved
W h o d o e s t h i s t a s k
The CIB Project team completes this task
Some collaboration will be necessary with the service staff and theImplementation team to conduct the root cause analysis
How to P roceed
1 Identify implementation problems that need corrective action2 Complete a root cause analysis of each issue3 Select a preferred solution for each root cause4 Develop an Implementation plan for the preferred solutions5 Cost the additional corrective actions6 Present the Implementation plan and its costs to the Steering Committee7 Adjust the overall Implementation budget with the above approval8 Implement the actions according to the Implementation plan
U p d at e b u d g e t a ssu m p t i o n s
Susta ingt
Purpose
To update the budget assumptions in relation to service access service standardsoutput unit costs and demand management strategies so that future budget allocations
will provide sufficient funds to sustain the improved service
W h y u p d a t e b u d g e t a s s u m p t i o n s
When a service is improved and particularly if the service has beenextended to reach more customers it is important that the basis of budgeting (budget assumptions) takes to account the changedcharacteristics of the new service so that adequate funds are provided inthe following years to sustain the new service
In particular if any of the following aspects have changed then the budgetwill definitely need revising
Additional customers have been added to the service eg wider access to waste
collection more houses connected to the water supply additional medical clinicsestablished additional public toilets built service has been promoted and demandhas risenService staff have been increased to provide a better serviceService standards have changed and there is wider scope in the service definitionEfficiencies have been obtained by improving the service process or by introducingcomputer technology and the output unit costs are lessCurrent customers are provided with greater access to the service by extendingoperating hours or extending the number of access points
W h o d o e s t h i s t a s k
The service manager normally completes this task with support from the Financesection within the municipality
How to P roceed
1 Define the service scope ndash what the service is how it operates any changes to theservice over the last year and what is actually delivered
2 Calculate the last yearrsquos average output unit net cost3 Forecast the new yearrsquos output unit quantity 4 Adjust the output unit price (fee) based upon Council policy and inflation5 Multiply the new unit fee with the new forecast volumes6 Adjust the old average output unit cost for inflation and additional scope7 Multiply the new output unit cost with the new output unit volumes8 Calculate the net cost based upon output units9 Prepare a line item budget for the new year
10 Reconcile the two budgets at the net cost level to ensure resources are available tomeet the new demand
11 Adjust the service scope (standards) or output volume to achieve reconciliationbetween the output based budget and the line item budget
12 If the output volumes are reduced (compared to the forecast) a demandmanagement strategy needs to be specified and included in the adjusted servicescope or standards
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Update se rv i ce stand ards
Susta ingt
Purpose
To update the Service standards (or the Customer charter) to reflect the service as i twill be provided in the New Year in respect of its description access feestimeliness quality process and grievance redress
Why upd ate s er v i c e s tandards
As the Continuous improvement program reaches its conclusion and theNew Yearrsquos budget is formulated for the improved service you will becommitting to provide the new service to a level or standard that will bedifferent to what was delivered in the past
Customers staff and suppliers should all have a clear understanding of thenew service standard so they do not have unreal expectations and theywork to meet the standard
Following the approval of the New Years budget or the normalization of the improved service the service standard should be updated andpublished for the community
The service standard document should include
1 A description setting out what the service is and its purpose2 The level of access who in the community can access this service where do
they access and when3 The price or fee to pay for the service (if applicable)4 The responsibility of the customer at the time of accessing the service ie what
does the customer need to do5 The responsibility of the service staff ie what do they do to meet the needs of
the customer6 How quickly the service is provided ie what the response time is7 How accurate the service will be ie whether or not any faults are likely or
imperfections are tolerated
8 The level of customer satisfaction that is expected9 Exceptions that may inhibit service delivery ie any items that the municipality
is dependent upon that are outside the control of the municipality and shouldthese events happen the service may be affected
10 Confidentiality of any customer information or data held by the municipality11 Grievance redress process ie should the customer be unhappy with the
service how they can lodge a complaint or request the problem be resolved and12 The outcome from this service ie why is the service offered to the community
in the first place
The definition of key performance measures will be consistent with thestatement of service level set out in the Service standard however targetvalues will not be within the Service standard but documented in theannual Budget and periodical management reporting
For example
I n the Serv ice standard we may say that ourStandard is that alltelephone enquiries will be answered with 30 seconds of the call beingmade
I n the Budge t ( o r Serv ice p lan ) we may say that ourTarget is 90 of all telephone enquiries will be answered within 30 seconds of the call beingmade
The Standard is t he idea l to a im f o r
The per fo rmance ta rge t i s the degree to wh ich tha t idea l shou ld bea t ta ined
W h o d o e s t h i s t a s k
The Service manager develops the Service standard (or Service charter)
The Public information officer should provide the ldquoCorporate standardrdquo including logos format medium etc to be applied to the final publicdocument
How to P roceed
1 Understand your councilrsquos standards for documenting Service standards2 Obtain the previous Service standard and review its contents3 Review the recent changes to the service4 Define the new Service standard
5 Develop a publication and distribution strategyPub l i ca t i on format and mediumService brochureCouncil internet siteCouncil Service directoryService postersign board etc
D is t r i bu te toAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Document the Service standards in the publication format7 Distribute the Service standard document
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Aud i t comp l i ance
Susta ingt
Purpose
To identify any processes that have become non-compliant with the standingprocedures and may result in inefficiencies unacceptable risks or lead to poor
performance
W h y a u d i t c o m p l i an c e
To sustain the improved process the manager will be collectingperformance data and monitoring the actual performance level
In addition to this it is normal practice to Audit the improved process toensure the service staff are still conducting the service according to thedocumented procedures
The reason for this is that some non-compliant processes will inevitablycreep in and may take some time to show up in the performance measureor may not be significant enough to have an impact upon performance
Other non-compliant processes may have been implemented in good faithand in fact do have a positive impact on performance and these shouldbe considered for adoption into the procedures
Just because a changed process step is non-compliant this does notnecessarily mean it should be abolished it may be good to keep andstandardize it
Your Internal Audit program may look over all processes over a period of time but when a process has been significantly changed as in a CIBProject it should be audited around one year from the Implementationperiod
You have a number of options to conduct the audit they are
Conduct your own audit program for the serviceSeek to have the service included in the Internal audit programSeek to have the service included in the External audit programHold a staff workshop and have the staff review the standing procedures andopenly discuss actual non-compliance processes andHave some independent person role-play the customer document the actualprocedure followed as seen by the customer then reconcile this with thestanding procedure
W h o d o e s t h i s t a s k
The service manager should request to have their service audited forcompliance
Assistance may be called upon from the Internal audit function or from theexternal auditor to physically undertake the audit
How to P roceed
1 Decide upon who will conduct the audit and approximately when2 The auditor plans the audit program in respect of
What service processes will be auditedTiming of the auditStaff notification methodStaff who will participateStanding procedures that will be the reference pointMethod of reviewing the current processMethod of documenting non-compliance andHow the results will be reported and discussed
3 3 Notify staff of the internal audit schedule4 Obtain the current standing procedures5 Review current processes and reconcile with the procedures6 Document non-compliant processes7 Prepare the Audit report8 Discuss the Audit results with management and staff9 Agree on a course of action to correct non-compliant processes
10 Agree on a schedule to follow up the planned corrective actions11 Review the actual corrective actions and confirm back to management these are
complete and effective
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Ins t i tu t iona l i ze
Following the Implementation of your pilot CI projects it is time for yourmunicipality to assess whether or not it wishes to pursue ContinuousImprovement and Benchmarking as a normal operating culture
If the decision is ldquoyesrdquo then the organization needs to establish the structure theinformation and the policy to make this happen
To ldquoInstitutionalizerdquo Continuous Improvement there are eleven tasks to complete
1 Plan for a full CI implementation2 Name the CI initiative
3 Link CI to rewards and recognition
4 Establish a CI BM library resource
5 Develop a service listing6 Identify pro-poor services as priorities7 Nominate CIB project8 Monitor CI project progress9 Overcome barriers
10 Create flexible decision making11 Build up internal CI capacity
If you are unfamiliar with the term ldquoInstitutional capacityrdquo or would like to understandmore about this subject go to An overview of what institutional capacity means
Pl a n f o r a f u l l CI B i m p l e m e n t a t i o n
I ns t i t u t iona l i zegt
Purpose
To establish a plan for the full implementation of Continuous Improvement andBenchmarking as the agreed techniques for achieving excellent customer satisfaction
on a sustainable basis
W h y p l a n f o r a f u l l CI B i m p l e m e n t a t i o n
To institutionalize CIB in a sustainable manner a number of facilities anditems need to be in place
These range from human capacity to systems facilities and require veryspecific implementation tasks to ensure their completeness andeffectiveness
Establishing a formal CIB implementation plan for the institutionalization of CIB will go a long way to making this happen and within a time frame thatis acceptable to your Council
There are seventeen tasks in this Phase some can be implementedconcurrently to shorten the implementation period
W h o d o e s t h i s t a s k
The CIB Steering committee will plan for the full implementation of CIB
H o w to p r o c e ed
1 Seek a formal resolution from your Council that your municipality will adopt CIB2 Advise all managers and staff that CIB is now a Council policy and all staff shall
comply with this policy3 Review all of the tasks within the Institutionalize phase as set out in this Toolkit
4 Develop a CIB Implementation plan5 Seek Council approval of the CIB Implementation plan6 Issue the CIB Implementation plan
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N a m e t h e CI B i n i t i at i ve
I ns t i t u t iona l i zegt
Purpose
To decide upon a unique name for the CIBinitiative so the initiative is easilyrecognizable and memorable and clearlycoveys the objective of council which is to
continuously improve its services to itscommunity and particularly the poor
W h y n a m e t h e C I B i n i t i a t i v e
For the CIB full implementation to succeed it needs to be elevated inimportance be recognizable and memorable with all service staff and beclearly supported by council the mayor and the senior management team
Choosing and promoting a unique program name should achieve the ldquorecognizable and memorablerdquo objectives The more unique and strikingthe choice the more memorable the program should be
The name needs to also convey the objectives of council being the
continuous improvement of municipal services
Examples from other cities include
PR ID E - an acronym used in Australia by one city meaning Promoting andRecognizing Individuals when Delivering ExcellenceSPRING - an acronym used in the Philippines meaning Simplifying PRocesses INGovernmentNI RANTARA - a name used in Bangalore India that means to continuouslyimproveSI P an acronym used in Papua New Guinea that means Service ImprovementProgramDO BETTER a name used in Australia to reflect the intentions of a business tocontinuously improve its performance
W h o d o e s t h i s t a s k
The CIB Steering committee should develop a choice of names but it islikely yoursquore council will approve the preferred name logo and theirapplication
How to P roceed
1 Agree a method to generate ideas for name choices logo colors and applicationCompetitionWorkshopBrainstormResearch
2 Conduct the agreed method and generate a list of names logos colors etc3 Critique the suggested names and vote on a preferred name4 Submit a preferred name and some alternatives to council for their approval
5 Seek councilrsquos formal endorsement for their choice of name6 Advise senior managers and staff of the name choice7 Have the Public information officer issue a press release that explains councilrsquos
policy on CIB and use of the chosen name
L in k CI B t o r e w a rd s a n d re co g n it i o n
I ns t i t u t iona l i zegt
Purpose
To develop and implement a reward and recognition system that will motivate servicemanagers and staff to seriously pursue Continuous Improvement (ldquoCIrdquo) in their service
W h y l i n k C I B t o r e w a r d s a n d r e c o g n it i o n
Continuous improvement may not be sustainable unless service staff ismotivated to pursue service efficiency and excellence Continuousimprovement programs require extra attention and effort and any changeprocess has risks of failure
There will be a natural reluctance to volunteer extra effort or to acceptadditional risks unless there are rewards and recognition to make thisworthwhile
There needs to be a policy and processes that reward managers and staff for their extra efforts and extra risk taking and their achievements inimproving their services
Recognition and reward options that may be considered include
Additional annual leave daysAdvancement promotionPublic recognitionFinancial bonusPaid educationPaid study leaveAdditional facilities or entitlements
Any reward and recognition process should be an integral part of thePersonal Performance Appraisal system
W h o d o e s t h i s t a s k
The Human Resources section should develop the rewards and recognitionpolicy and processes and have this endorsed by council
In some municipalities employee unions may need to be consulted and localawards or employee ldquocontractsrdquo may need to be modified to incorporate thispolicy
How to P roceed
1 Seek councilrsquos authorization to develop a proposal for an effective reward andrecognition policy and process
2 Develop the draft policy and a process concept for submission to council3 Seek union and staff representative bodies endorsement of the proposed policy
and process concepts4 Seek council endorsement of the proposed policy and process concept5 Advise all affected staff of the new policy and the process concepts6 Implement the new policy and develop the new processes7 Request Internal External Audit to report upon the correct use of the reward and
recognition policy and process and its effectiveness
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Estab l i sh a CI B l i b ra ry r esource
I ns t i t u t iona l i zegt
Purpose
To provide a supportive working environment and a source of knowledge to facilitatefuture CIB project teams so they perform to their maximum ability
Why es tab l i s h a C IB l i b ra r y r es ourc e
CIB project teams require support and facilities in the form of
Space to display the current status of all active CIB projectswith their planned and current status
Space to display CIB team members contact details andmethods of consulting with them on any CIB project relatedmatter
Space for the entire team to meet and discuss issues in theirproject
Space to display service flowcharts examples pictures andother materials generated from their project
Telephone and a private area from which they can telephonecustomers suppliers and staff to interview them on the projectservice
Computer equipment and access to the internet so they canresearch potential Benchmarking partners accessBenchmarking information prepare questionnaires processperformance information and prepare reports
Space to hold and display example information such asmunicipal plans and annual reports service charters service
offerings promotion material training materials CIBrecommendations CIB performance measures and best practiceperformance customer and supplier surveys and
Space and facilities to train CIB team members that have nothad the experience of participating in a CIB project
An example is the Cebu SPRING Room
W h o d o e s t h i s t a s k
The CIB Steering committee should authorize the establishment of the CIBLibrary resource center and the CIB Working group should carry out thenecessary tasks
The Facilitator will be able to provide expert assistance in respect of theCIB Library inventory and any IT equipment that is required
How to P roceed
1 Determine the needs of future CIB project teams2 Develop a concept plan for the CIB library resource3 Cost the CIB library concept plan4 Approve the concept plan and cost budget5 Implement the plan6 Promote the use of the CIB library to all CIB teams7 Monitor the CIB library utilization and the teamsrsquo satisfaction with the facility
Deve lop a se rv i ce l i s t i ng
I ns t i t u t iona l i zegt
Purpose
To prepare a listing of all municipal services and their current performance status sothat poor performing services can be identified prioritized and nominated for a CIBproject Generally a local government will deliver around 100 services and this numbershould provide adequate detail and focus for you to prioritize services for improvementAn example listing of services is provided
Why dev e lop a s er v i c e l is t i ng
Continuous improvement as a process needs to focus upon a group of actions or activities a product or a service
A service in the local government context is a group of activities thattogether satisfy a specific need of the community A service can be brokendown into sub-services so the CIB process can deal with specific issues andparts of the bigger service can be identified as priorities for improvement
For example ldquoWaterrdquo may be defined as a service but this can be brokendown into sub services such as
1 Water catchment2 Water storage3 Water treatment4 Water connection5 Water reticulation supply6 Water metering and billing7 Sewage billing8 Sewage collection9 Sewage treatment
10 Sewage disposal
Taking the above list of sub-services it may be the case in your citythat Water connect ion is not accessible to some parts of the communityand it may be this sub-service that needs to be improved In other citiesWater metering and billing may be a problem and in other cities Watercatchment may be an issue
It is best to collect service information at the top service level first then at
a later time collect information at the sub-service level
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Generally a local government will deliver around 100 services and thisnumber should provide adequate detail and focus for you to prioritizeservices for improvement
Information relating to a service that can be collected may include
1 Service name2 Description3 Sub-service break down4 Number of current customers or volume of output5 The number of potential customers currently denied access to the service6 The severity and frequency of incidents of poor quality of the service or
incidents of customers with related sickness or health problems7 The severity and frequency of incidents of poor timeliness of delivering the
outputs and in particular when the timeliness is so sever it equates to denial of service access
8 The number of potential customers denied access to the service because it isunaffordable for them and
9 The frequency and severity of customer complaints about the service
When you decide upon what information is to be collected please considerthe basis on which you will prioritize the services for improvement (seeIdentify pro-poor services as priorities) because the basis will requireinformation that is being collected at this point
W h o d o e s t h i s t a s k
The CIB Working group should undertake this task but it will requireparticipation and cooperation from all service managers
The service listing can also be developed by
The service managers independentlyA specific project team set up to do this taskThe facilitator orA consultant hired to do this task
How to P roceed
1 Agree on what defines a ldquoservicerdquo2 Agree upon the information that is to be recorded for each service and or sub-
service
3 Develop the data collection method and resourcesQuestionnaire to each Director managerStaff interviewManager workshopUse financial budget costs center as a base
4 Collect the service data5 Process the data into a spreadsheet or computer file6 Return the service listing to the responsible managers for validation7 Correct the service listing8 Implement a procedure to keep the service listing updated
I d e n t i f y p ro - p o o r se rv i ce s as p r i o r i t i e s
I ns t i t u t iona l i zegt
Purpose
To identify and prioritize pro-poor services for improvement using the CIB toolkit
Why i den t i f y p ro -p oor s er v i c es as p r i o r i t i es
A pro-poor service is a service that provides the minimum basic needs of acommunity in respect of
1 Water2 Waste collection3 Sewage and sanitation4 Electricity energy5 Education6 Medical and hospital7 Housing8 Communications9 Employment or sustenance
The m in imum bas ic ser v ice leve l p rov ides
1 Access by all members of the community that need it2 A Qua l i t y output (ie fault free) that is safe hygienic and does not risk the health
of the service user3 A Time ly output that does not inhibit service access4 Pricing that is a f fo rdab le and does not inhibit service access and5 Adequate customer sa t i s fac t i on
Should any of the above services have
1 Sections of the community denied access to the service2 Outputs that in some way may risk the health or well being of the customer3 Outputs that are not delivered in a timely manner and ultimately restrict access to
the service4 Prices that are unaffordable for some in the community and ultimately restricts
their access or5 Customers that are generally dissatisfied with the service
then that service should be identified as a priority for improvement
The grading of the service seriousness should be based upon
The number of potential customers currently denied access to the serviceThe severity and frequency of incidents of poor quality of the service or incidentsof customers with related sickness or health problemsThe severity and frequency of incidents of poor timeliness of delivering theoutputs and in particular when the timeliness is so sever it equates to denial of service accessThe number of potential customers denied access to the service because it isunaffordable for them andThe frequency and severity of customer complaints about the service
The grading should be evidenced by data that has been collected for eachservice (refer earlier task ldquoDevelop a service listingrdquo)
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W h o d o e s t h i s t a s k
The CIB Working group should complete this task however the finaldecision on whether or not a specific service should be improved using theCIB toolkit will remain with the CIB Steering committee (see Approve thisCIB project within the Organize phase)
How to P roceed
1 Obtain the Service listing prepared in the preceding task2 Agree upon the definition of a ldquopro-poor servicerdquo3 Identify pro-poor services that currently have inadequate performance4 Grade these services according to their seriousness
N o m i n a t e CI B p ro j e c t s
I ns t i t u t iona l i zegt
Purpose
To decide which service or components will be the subject of a CIB project and tostate the expectations for improvement from the project
W h y n o m i n a t e CI B p r o j e c t s
The CIB Service nomination is a formal process to clearly set out theexpectations of the Steering committee in respect of improvementsrequired for a particular service
The nomination information has four important elements
1 The service or service components that is to be improved2 The expectation for improvement or the objective3 The start and end dates and4 The CIB Project leader
The nominated service needs to be very specific Nominating the service
as ldquoPublic healthrdquo or ldquoEducationrdquo will not provide adequate informationwith which the project team can focus its attention A better specificationwill be ldquoEducating the community on public health issuesrdquo or ldquoFood vendorlicensingrdquo
The expectation for improvement should be specified in quantifiable termsif possible An example may be ldquoDecrease the number of reportable foodpoisoning incidents from food vendors by 20rdquo In this way we canobjectively measure the success or otherwise of the CIB project
The start and end dates for the project need to be set relative to thecapacity of the likely team members to commence and conclude theproject Seasonal demand other projects normal work capacity and publicholidays need to be considered
The project team leader should be nominated at this time because thereneeds to be one person that holds the accountability for progressing theproject The team leader has the responsibility for marshalling the team andcommencing the CIB project with the Organise phase
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but much of thework may be delegated to the CIB Working group
How to P roceed
1 Obtain the listing of pro-poor services identified as priorities for improvement2 Decide the objectives or the expectation for improvement3 Decide the approximate start and end date4 Decide the CIB Project team leader
5 Complete the CIB Service nomination form
M o n i t o r CI B p ro j e c t p ro g re ss
I ns t i t u t iona l i zegt
Purpose
To monitor the progress of all current CIB projects so that any delays difficulties orbarriers may be dealt with or instructions provided on how to maintain the projectrsquosschedule
W h y m o n i t o r CI B p r o j e c t p r o g r e ss
As each CIB project advances it is likely that some difficulties and delays willarise Many of these will be capably dealt with by the team leader butothers may need the support of the Steering committee
We refer to the most likely problems and issues as ldquoBarriersrdquo and these aredealt with in a separate page ldquoBarriers and how to overcome themrdquo
In the early years of a CIB pilot implementation there may only be ahandful of active projects at one time but as the initiative gathersmomentum and more projects are commenced it is conceivable that manyprojects will be active at once
In the Philippines a large regional city had approximately twenty CIBprojects running concurrently
When the number of active projects exceeds ten it is time to considerreviewing their status by exception
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Exception means that where a project is running according to its originalplan and the team leader has no issues or concerns then the SteeringCommittee does not look at that project in detail
On the other hand where a project is seriously late or has some issues ordifficulties that cannot be easily resolved or it seems the projectobjectives may not be achieved or the team leader is seeking assistancethen the Steering Committee should carefully review this project andprovide the necessary assistance
The approach should be that all projects team leaders provide a monthlystatus report these reports are summarized onto a summary list oneperson reviews this list and identifies those projects that requireCommittee review A set of ldquotraffic lightsrdquo is one method of flagging therequirement for review
W h o d o e s t h i s t a s k
The CIB Steering committee completes the monitoring using updatedproject status reports provided by each CIB project team leader
Each CIB project leader should provide a Project status report on amonthly basis (or more regularly if required)
Where the Steering committee monitors only the summary report byexception the facilitator or a member of the Working group will need tosummarize all of the projects and ldquoflagrdquo those requiring Steeringcommittee review
How to P roceed
1 Have ldquoReview project progressrdquo as a standing agenda item at the regular CIBSteering Committee meetings
2 Brief each CIB project manager on the requirement to provide a monthly projectprogress report
3 Receive and collate monthly CIB project progress reports
4 Summarize the projectsrsquo status on a Summary report
5 Review each project and flag those requiring SC attention
6 Review CIB projects by exception
7 Agree on the root cause of any project problems8 Decide upon a course of action9 Write up the minutes of the meeting and issue them to all members
10 Advise the CIB project leader of the required action
B ar r i e r s an d h o w t o o ve rco m e t h e m
I ns t i t u t iona l i zegt
Purpose
To identify Barriers to the successful implementation of your CIB initiative andimplement strategies to minimize them
W h y i d e n t if y B a r r i e r s a n d o v e r c om e t h e m
Based upon a survey held at a regional conference on improving municipalservices a work session discussed Barriers and how they may be overcome
The results of the work session showed the following Barriers to be the mostcommon and these would inhibit the implementation of improvements
Individual staff performance is not measuredStaff do not have a personal training program
Managers and staff are not remunerated according to their performanceBudget allocation and justification method is weakProvincial or Central Government hold the power of decision makingManagers are not rewarded or recognized for improving performancePeers do not adequately support managers when change programs falter
These are ldquofundamental barriersrdquo to change and need to be dealt with at thewhole of municipal organization level It is not effective to deal with theseat a service level or department level because this would raise inequalitybetween those staff involved and those not
The CIB toolkit can be applied to address your priority Barriers Theapproach should be to
1 Organ ize a team to look at the Barrier(s)2 Ana lyze the Barriers particularly in completing a staff (customer) survey
3 Benchmark how other municipalities have dealt with the same issue4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff and managers to
adapt
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but in collaborationwith internal departments responsible for Human resource managementStaff training Finance and the Council secretariat
How to P roceed
1 Identify local Barriers that will definitely inhibit the successful implementation of your CIB initiative (use the Assessment of Barriers to change tool )
2 Identify the priority Barriers (those you wish to minimize in the short term)3 Decide whether or not these priority Barriers can be dealt with collectively or
individually
4 Complete a CIB Project nomination(s) to deal with individual or collective priority
Barriers
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Flex ib i l i t y i n dec i s i on m ak ing
I ns t i t u t iona l i zegt
Purpose
To delegate responsibility and accountability to managers and staff so themunicipality can operate in a flexible and responsive manner to meet the needs of its
community
W h y p u r s u e f l e x i b il i t y i n d e ci s io n m a k i n g
During the course of assisting many local governments with ContinuousImprovement and Benchmarking it has become evident that manygovernments are constrained by the lack of documented policy andprocedures poor staff training and limited delegation of authority andaccountability
In many cases simple decisions are not taken by the staff officer dealingwith the issue because they are either unsure of the correct decision tomake or do not have the authority or are not prepared to take the risk of a decision
In the end the decision is moved up the hierarchy of management andinevitably ends up with the most senior manager who is overwhelmed bythe numerous requests being made
Decision making then stalls and the customer becomes dissatisfied
A better model for fast and flexible decision making is
Have the policies of the government clearly documented so allmanagers and staff know the major business rules of theirservice (these may be documented as service specificationsservice charters or government by-laws)
Have all business processes clearly documented so that all staff
know exactly how to deliver a service and in particular whatdecisions they must make in respect of exceptional events orcircumstances
Train all staff in the processes they personally deliver orconduct ensure they know exactly how the process shouldoperate and the manner or method of their decision making toaddress exceptional conditions
Delegate decision making to do so to the lowest level in theorganizational structure that is commensurate with good riskmanagement knowledge skills age intellectual capacity andmaturity
Provide authority to the staff to make their decisions based uponthe level of delegation determined above
Encourage staff to make decisions on their own without referralto their superior but assist them to do so during their earlyexperience and
Monitor staff decision making using performance metrics orinternal audit programs to ensure decisions are made within thepowers of delegation and decisions are made correctly
The objectives of this model are
Customer requests are dealt with in the minimum amount of time
Decisions are made by the staff member closest to the actual request ortransaction and who is most knowledgeable about the detail of thetransaction
Decisions are made correctly and
The municipality is not put at risk in respect of
FraudCorruptionLitigationFinancial loss orEmployee or customer accidents or injury
W h o d o e s t h i s t a s k
The Mayor Chief Commissioner or Chief Executive should undertake thistask
They may seek assistance from the CIB Working group or the HumanResources Branch of the organization
How to P roceed
1 Develop a model for flexible decision making2 Undertake an audit to determine the municipalityrsquos level of flexibilityresponsiveness delegation and accountability
3 Review the current legislation governing decision making powers and the degree of delegation that is possible
4 Develop a policy that requires flexible decision making underpinned withappropriate responsibility accountability and authority
5 Develop an implementation plan to deploy the above policy6 Implement the plan7 Repeat the audit to determine the improvement in the municipalityrsquos capacity for
flexibility and decision making
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Bu i l d up i n t e rna l CI B capac i t y
I ns t i t u t iona l i zegt
Purpose
To build internal capacity to conduct CIB projects quickly and effectively so that themunicipality can continuously improve its services efficiently and effectively
W h y b u i l d u p i n t e r n a l CI B c ap a ci t y
The capaci ty of an organization to Analyze a service identifyopportunities then implement those opportunities is often mistakenlyunderstood to be simply a set of analysis skills
In fact the capaci ty of an organization to improve includes
InformationSkills in analysis and innovationA culture of consultation and open communicationProject management skillsDocumented procedures and instructionsPublic information or public accountability andSupportive financial and performance monitoring systems
To ensure CIB projects are conducted in an efficient and effective mannernot only do the CIB teams need to have the technical skills to complete aCIB project but they must also operate within a supportive culture andstructure and have appropriate information methods and systemsavailable to them
Where the underlying capacity to change weakens or does not exist in thefirst place then corrective action or improvements need to be commencedso that CIB projects have a better chance of success
To deal with these capacity weaknesses you can apply the normal CIBtoolkit and address your priority weaknesses using a CIB project
The approach should be to
1 Organ ize a team to look at the Capacity weaknesses2 Ana lyze the weaknesses particularly in completing a customer survey3 Benchmark how other municipalities have dealt with the same weakness4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff managers
council and systems to adapt
The tool ldquoAssessment of current capacity to improverdquo is provided as anassessment framework or audit check list to facilitate your CIB Steeringcommittee to assess your capacity on a regular basis We suggestannually so that improvements or weaknesses can be monitored for theirchange
The above assessment tool can be altered to meet your own needs and isnot meant to be a prescriptive list
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task
H o w to p r o c e ed
1 Complete a regular assessment of the municipalityrsquos capacity to deliver CIB
projects (use the Assessment of Current Capacity to Improve tool)
2 Identify priority capacity gaps that need to be improved in the short term3 Decide whether or not each priority gap can be dealt with as a CIB project
4 Complete a CIB project nomination for those gaps that can be addressed as a CIB
project
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Update se rv i ce stand ards
Susta ingt
Purpose
To update the Service standards (or the Customer charter) to reflect the service as i twill be provided in the New Year in respect of its description access feestimeliness quality process and grievance redress
Why upd ate s er v i c e s tandards
As the Continuous improvement program reaches its conclusion and theNew Yearrsquos budget is formulated for the improved service you will becommitting to provide the new service to a level or standard that will bedifferent to what was delivered in the past
Customers staff and suppliers should all have a clear understanding of thenew service standard so they do not have unreal expectations and theywork to meet the standard
Following the approval of the New Years budget or the normalization of the improved service the service standard should be updated andpublished for the community
The service standard document should include
1 A description setting out what the service is and its purpose2 The level of access who in the community can access this service where do
they access and when3 The price or fee to pay for the service (if applicable)4 The responsibility of the customer at the time of accessing the service ie what
does the customer need to do5 The responsibility of the service staff ie what do they do to meet the needs of
the customer6 How quickly the service is provided ie what the response time is7 How accurate the service will be ie whether or not any faults are likely or
imperfections are tolerated
8 The level of customer satisfaction that is expected9 Exceptions that may inhibit service delivery ie any items that the municipality
is dependent upon that are outside the control of the municipality and shouldthese events happen the service may be affected
10 Confidentiality of any customer information or data held by the municipality11 Grievance redress process ie should the customer be unhappy with the
service how they can lodge a complaint or request the problem be resolved and12 The outcome from this service ie why is the service offered to the community
in the first place
The definition of key performance measures will be consistent with thestatement of service level set out in the Service standard however targetvalues will not be within the Service standard but documented in theannual Budget and periodical management reporting
For example
I n the Serv ice standard we may say that ourStandard is that alltelephone enquiries will be answered with 30 seconds of the call beingmade
I n the Budge t ( o r Serv ice p lan ) we may say that ourTarget is 90 of all telephone enquiries will be answered within 30 seconds of the call beingmade
The Standard is t he idea l to a im f o r
The per fo rmance ta rge t i s the degree to wh ich tha t idea l shou ld bea t ta ined
W h o d o e s t h i s t a s k
The Service manager develops the Service standard (or Service charter)
The Public information officer should provide the ldquoCorporate standardrdquo including logos format medium etc to be applied to the final publicdocument
How to P roceed
1 Understand your councilrsquos standards for documenting Service standards2 Obtain the previous Service standard and review its contents3 Review the recent changes to the service4 Define the new Service standard
5 Develop a publication and distribution strategyPub l i ca t i on format and mediumService brochureCouncil internet siteCouncil Service directoryService postersign board etc
D is t r i bu te toAll householdsAll school studentsAll commercial businessesAll customersAll residents
6 Document the Service standards in the publication format7 Distribute the Service standard document
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Aud i t comp l i ance
Susta ingt
Purpose
To identify any processes that have become non-compliant with the standingprocedures and may result in inefficiencies unacceptable risks or lead to poor
performance
W h y a u d i t c o m p l i an c e
To sustain the improved process the manager will be collectingperformance data and monitoring the actual performance level
In addition to this it is normal practice to Audit the improved process toensure the service staff are still conducting the service according to thedocumented procedures
The reason for this is that some non-compliant processes will inevitablycreep in and may take some time to show up in the performance measureor may not be significant enough to have an impact upon performance
Other non-compliant processes may have been implemented in good faithand in fact do have a positive impact on performance and these shouldbe considered for adoption into the procedures
Just because a changed process step is non-compliant this does notnecessarily mean it should be abolished it may be good to keep andstandardize it
Your Internal Audit program may look over all processes over a period of time but when a process has been significantly changed as in a CIBProject it should be audited around one year from the Implementationperiod
You have a number of options to conduct the audit they are
Conduct your own audit program for the serviceSeek to have the service included in the Internal audit programSeek to have the service included in the External audit programHold a staff workshop and have the staff review the standing procedures andopenly discuss actual non-compliance processes andHave some independent person role-play the customer document the actualprocedure followed as seen by the customer then reconcile this with thestanding procedure
W h o d o e s t h i s t a s k
The service manager should request to have their service audited forcompliance
Assistance may be called upon from the Internal audit function or from theexternal auditor to physically undertake the audit
How to P roceed
1 Decide upon who will conduct the audit and approximately when2 The auditor plans the audit program in respect of
What service processes will be auditedTiming of the auditStaff notification methodStaff who will participateStanding procedures that will be the reference pointMethod of reviewing the current processMethod of documenting non-compliance andHow the results will be reported and discussed
3 3 Notify staff of the internal audit schedule4 Obtain the current standing procedures5 Review current processes and reconcile with the procedures6 Document non-compliant processes7 Prepare the Audit report8 Discuss the Audit results with management and staff9 Agree on a course of action to correct non-compliant processes
10 Agree on a schedule to follow up the planned corrective actions11 Review the actual corrective actions and confirm back to management these are
complete and effective
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Ins t i tu t iona l i ze
Following the Implementation of your pilot CI projects it is time for yourmunicipality to assess whether or not it wishes to pursue ContinuousImprovement and Benchmarking as a normal operating culture
If the decision is ldquoyesrdquo then the organization needs to establish the structure theinformation and the policy to make this happen
To ldquoInstitutionalizerdquo Continuous Improvement there are eleven tasks to complete
1 Plan for a full CI implementation2 Name the CI initiative
3 Link CI to rewards and recognition
4 Establish a CI BM library resource
5 Develop a service listing6 Identify pro-poor services as priorities7 Nominate CIB project8 Monitor CI project progress9 Overcome barriers
10 Create flexible decision making11 Build up internal CI capacity
If you are unfamiliar with the term ldquoInstitutional capacityrdquo or would like to understandmore about this subject go to An overview of what institutional capacity means
Pl a n f o r a f u l l CI B i m p l e m e n t a t i o n
I ns t i t u t iona l i zegt
Purpose
To establish a plan for the full implementation of Continuous Improvement andBenchmarking as the agreed techniques for achieving excellent customer satisfaction
on a sustainable basis
W h y p l a n f o r a f u l l CI B i m p l e m e n t a t i o n
To institutionalize CIB in a sustainable manner a number of facilities anditems need to be in place
These range from human capacity to systems facilities and require veryspecific implementation tasks to ensure their completeness andeffectiveness
Establishing a formal CIB implementation plan for the institutionalization of CIB will go a long way to making this happen and within a time frame thatis acceptable to your Council
There are seventeen tasks in this Phase some can be implementedconcurrently to shorten the implementation period
W h o d o e s t h i s t a s k
The CIB Steering committee will plan for the full implementation of CIB
H o w to p r o c e ed
1 Seek a formal resolution from your Council that your municipality will adopt CIB2 Advise all managers and staff that CIB is now a Council policy and all staff shall
comply with this policy3 Review all of the tasks within the Institutionalize phase as set out in this Toolkit
4 Develop a CIB Implementation plan5 Seek Council approval of the CIB Implementation plan6 Issue the CIB Implementation plan
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N a m e t h e CI B i n i t i at i ve
I ns t i t u t iona l i zegt
Purpose
To decide upon a unique name for the CIBinitiative so the initiative is easilyrecognizable and memorable and clearlycoveys the objective of council which is to
continuously improve its services to itscommunity and particularly the poor
W h y n a m e t h e C I B i n i t i a t i v e
For the CIB full implementation to succeed it needs to be elevated inimportance be recognizable and memorable with all service staff and beclearly supported by council the mayor and the senior management team
Choosing and promoting a unique program name should achieve the ldquorecognizable and memorablerdquo objectives The more unique and strikingthe choice the more memorable the program should be
The name needs to also convey the objectives of council being the
continuous improvement of municipal services
Examples from other cities include
PR ID E - an acronym used in Australia by one city meaning Promoting andRecognizing Individuals when Delivering ExcellenceSPRING - an acronym used in the Philippines meaning Simplifying PRocesses INGovernmentNI RANTARA - a name used in Bangalore India that means to continuouslyimproveSI P an acronym used in Papua New Guinea that means Service ImprovementProgramDO BETTER a name used in Australia to reflect the intentions of a business tocontinuously improve its performance
W h o d o e s t h i s t a s k
The CIB Steering committee should develop a choice of names but it islikely yoursquore council will approve the preferred name logo and theirapplication
How to P roceed
1 Agree a method to generate ideas for name choices logo colors and applicationCompetitionWorkshopBrainstormResearch
2 Conduct the agreed method and generate a list of names logos colors etc3 Critique the suggested names and vote on a preferred name4 Submit a preferred name and some alternatives to council for their approval
5 Seek councilrsquos formal endorsement for their choice of name6 Advise senior managers and staff of the name choice7 Have the Public information officer issue a press release that explains councilrsquos
policy on CIB and use of the chosen name
L in k CI B t o r e w a rd s a n d re co g n it i o n
I ns t i t u t iona l i zegt
Purpose
To develop and implement a reward and recognition system that will motivate servicemanagers and staff to seriously pursue Continuous Improvement (ldquoCIrdquo) in their service
W h y l i n k C I B t o r e w a r d s a n d r e c o g n it i o n
Continuous improvement may not be sustainable unless service staff ismotivated to pursue service efficiency and excellence Continuousimprovement programs require extra attention and effort and any changeprocess has risks of failure
There will be a natural reluctance to volunteer extra effort or to acceptadditional risks unless there are rewards and recognition to make thisworthwhile
There needs to be a policy and processes that reward managers and staff for their extra efforts and extra risk taking and their achievements inimproving their services
Recognition and reward options that may be considered include
Additional annual leave daysAdvancement promotionPublic recognitionFinancial bonusPaid educationPaid study leaveAdditional facilities or entitlements
Any reward and recognition process should be an integral part of thePersonal Performance Appraisal system
W h o d o e s t h i s t a s k
The Human Resources section should develop the rewards and recognitionpolicy and processes and have this endorsed by council
In some municipalities employee unions may need to be consulted and localawards or employee ldquocontractsrdquo may need to be modified to incorporate thispolicy
How to P roceed
1 Seek councilrsquos authorization to develop a proposal for an effective reward andrecognition policy and process
2 Develop the draft policy and a process concept for submission to council3 Seek union and staff representative bodies endorsement of the proposed policy
and process concepts4 Seek council endorsement of the proposed policy and process concept5 Advise all affected staff of the new policy and the process concepts6 Implement the new policy and develop the new processes7 Request Internal External Audit to report upon the correct use of the reward and
recognition policy and process and its effectiveness
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Estab l i sh a CI B l i b ra ry r esource
I ns t i t u t iona l i zegt
Purpose
To provide a supportive working environment and a source of knowledge to facilitatefuture CIB project teams so they perform to their maximum ability
Why es tab l i s h a C IB l i b ra r y r es ourc e
CIB project teams require support and facilities in the form of
Space to display the current status of all active CIB projectswith their planned and current status
Space to display CIB team members contact details andmethods of consulting with them on any CIB project relatedmatter
Space for the entire team to meet and discuss issues in theirproject
Space to display service flowcharts examples pictures andother materials generated from their project
Telephone and a private area from which they can telephonecustomers suppliers and staff to interview them on the projectservice
Computer equipment and access to the internet so they canresearch potential Benchmarking partners accessBenchmarking information prepare questionnaires processperformance information and prepare reports
Space to hold and display example information such asmunicipal plans and annual reports service charters service
offerings promotion material training materials CIBrecommendations CIB performance measures and best practiceperformance customer and supplier surveys and
Space and facilities to train CIB team members that have nothad the experience of participating in a CIB project
An example is the Cebu SPRING Room
W h o d o e s t h i s t a s k
The CIB Steering committee should authorize the establishment of the CIBLibrary resource center and the CIB Working group should carry out thenecessary tasks
The Facilitator will be able to provide expert assistance in respect of theCIB Library inventory and any IT equipment that is required
How to P roceed
1 Determine the needs of future CIB project teams2 Develop a concept plan for the CIB library resource3 Cost the CIB library concept plan4 Approve the concept plan and cost budget5 Implement the plan6 Promote the use of the CIB library to all CIB teams7 Monitor the CIB library utilization and the teamsrsquo satisfaction with the facility
Deve lop a se rv i ce l i s t i ng
I ns t i t u t iona l i zegt
Purpose
To prepare a listing of all municipal services and their current performance status sothat poor performing services can be identified prioritized and nominated for a CIBproject Generally a local government will deliver around 100 services and this numbershould provide adequate detail and focus for you to prioritize services for improvementAn example listing of services is provided
Why dev e lop a s er v i c e l is t i ng
Continuous improvement as a process needs to focus upon a group of actions or activities a product or a service
A service in the local government context is a group of activities thattogether satisfy a specific need of the community A service can be brokendown into sub-services so the CIB process can deal with specific issues andparts of the bigger service can be identified as priorities for improvement
For example ldquoWaterrdquo may be defined as a service but this can be brokendown into sub services such as
1 Water catchment2 Water storage3 Water treatment4 Water connection5 Water reticulation supply6 Water metering and billing7 Sewage billing8 Sewage collection9 Sewage treatment
10 Sewage disposal
Taking the above list of sub-services it may be the case in your citythat Water connect ion is not accessible to some parts of the communityand it may be this sub-service that needs to be improved In other citiesWater metering and billing may be a problem and in other cities Watercatchment may be an issue
It is best to collect service information at the top service level first then at
a later time collect information at the sub-service level
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Generally a local government will deliver around 100 services and thisnumber should provide adequate detail and focus for you to prioritizeservices for improvement
Information relating to a service that can be collected may include
1 Service name2 Description3 Sub-service break down4 Number of current customers or volume of output5 The number of potential customers currently denied access to the service6 The severity and frequency of incidents of poor quality of the service or
incidents of customers with related sickness or health problems7 The severity and frequency of incidents of poor timeliness of delivering the
outputs and in particular when the timeliness is so sever it equates to denial of service access
8 The number of potential customers denied access to the service because it isunaffordable for them and
9 The frequency and severity of customer complaints about the service
When you decide upon what information is to be collected please considerthe basis on which you will prioritize the services for improvement (seeIdentify pro-poor services as priorities) because the basis will requireinformation that is being collected at this point
W h o d o e s t h i s t a s k
The CIB Working group should undertake this task but it will requireparticipation and cooperation from all service managers
The service listing can also be developed by
The service managers independentlyA specific project team set up to do this taskThe facilitator orA consultant hired to do this task
How to P roceed
1 Agree on what defines a ldquoservicerdquo2 Agree upon the information that is to be recorded for each service and or sub-
service
3 Develop the data collection method and resourcesQuestionnaire to each Director managerStaff interviewManager workshopUse financial budget costs center as a base
4 Collect the service data5 Process the data into a spreadsheet or computer file6 Return the service listing to the responsible managers for validation7 Correct the service listing8 Implement a procedure to keep the service listing updated
I d e n t i f y p ro - p o o r se rv i ce s as p r i o r i t i e s
I ns t i t u t iona l i zegt
Purpose
To identify and prioritize pro-poor services for improvement using the CIB toolkit
Why i den t i f y p ro -p oor s er v i c es as p r i o r i t i es
A pro-poor service is a service that provides the minimum basic needs of acommunity in respect of
1 Water2 Waste collection3 Sewage and sanitation4 Electricity energy5 Education6 Medical and hospital7 Housing8 Communications9 Employment or sustenance
The m in imum bas ic ser v ice leve l p rov ides
1 Access by all members of the community that need it2 A Qua l i t y output (ie fault free) that is safe hygienic and does not risk the health
of the service user3 A Time ly output that does not inhibit service access4 Pricing that is a f fo rdab le and does not inhibit service access and5 Adequate customer sa t i s fac t i on
Should any of the above services have
1 Sections of the community denied access to the service2 Outputs that in some way may risk the health or well being of the customer3 Outputs that are not delivered in a timely manner and ultimately restrict access to
the service4 Prices that are unaffordable for some in the community and ultimately restricts
their access or5 Customers that are generally dissatisfied with the service
then that service should be identified as a priority for improvement
The grading of the service seriousness should be based upon
The number of potential customers currently denied access to the serviceThe severity and frequency of incidents of poor quality of the service or incidentsof customers with related sickness or health problemsThe severity and frequency of incidents of poor timeliness of delivering theoutputs and in particular when the timeliness is so sever it equates to denial of service accessThe number of potential customers denied access to the service because it isunaffordable for them andThe frequency and severity of customer complaints about the service
The grading should be evidenced by data that has been collected for eachservice (refer earlier task ldquoDevelop a service listingrdquo)
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W h o d o e s t h i s t a s k
The CIB Working group should complete this task however the finaldecision on whether or not a specific service should be improved using theCIB toolkit will remain with the CIB Steering committee (see Approve thisCIB project within the Organize phase)
How to P roceed
1 Obtain the Service listing prepared in the preceding task2 Agree upon the definition of a ldquopro-poor servicerdquo3 Identify pro-poor services that currently have inadequate performance4 Grade these services according to their seriousness
N o m i n a t e CI B p ro j e c t s
I ns t i t u t iona l i zegt
Purpose
To decide which service or components will be the subject of a CIB project and tostate the expectations for improvement from the project
W h y n o m i n a t e CI B p r o j e c t s
The CIB Service nomination is a formal process to clearly set out theexpectations of the Steering committee in respect of improvementsrequired for a particular service
The nomination information has four important elements
1 The service or service components that is to be improved2 The expectation for improvement or the objective3 The start and end dates and4 The CIB Project leader
The nominated service needs to be very specific Nominating the service
as ldquoPublic healthrdquo or ldquoEducationrdquo will not provide adequate informationwith which the project team can focus its attention A better specificationwill be ldquoEducating the community on public health issuesrdquo or ldquoFood vendorlicensingrdquo
The expectation for improvement should be specified in quantifiable termsif possible An example may be ldquoDecrease the number of reportable foodpoisoning incidents from food vendors by 20rdquo In this way we canobjectively measure the success or otherwise of the CIB project
The start and end dates for the project need to be set relative to thecapacity of the likely team members to commence and conclude theproject Seasonal demand other projects normal work capacity and publicholidays need to be considered
The project team leader should be nominated at this time because thereneeds to be one person that holds the accountability for progressing theproject The team leader has the responsibility for marshalling the team andcommencing the CIB project with the Organise phase
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but much of thework may be delegated to the CIB Working group
How to P roceed
1 Obtain the listing of pro-poor services identified as priorities for improvement2 Decide the objectives or the expectation for improvement3 Decide the approximate start and end date4 Decide the CIB Project team leader
5 Complete the CIB Service nomination form
M o n i t o r CI B p ro j e c t p ro g re ss
I ns t i t u t iona l i zegt
Purpose
To monitor the progress of all current CIB projects so that any delays difficulties orbarriers may be dealt with or instructions provided on how to maintain the projectrsquosschedule
W h y m o n i t o r CI B p r o j e c t p r o g r e ss
As each CIB project advances it is likely that some difficulties and delays willarise Many of these will be capably dealt with by the team leader butothers may need the support of the Steering committee
We refer to the most likely problems and issues as ldquoBarriersrdquo and these aredealt with in a separate page ldquoBarriers and how to overcome themrdquo
In the early years of a CIB pilot implementation there may only be ahandful of active projects at one time but as the initiative gathersmomentum and more projects are commenced it is conceivable that manyprojects will be active at once
In the Philippines a large regional city had approximately twenty CIBprojects running concurrently
When the number of active projects exceeds ten it is time to considerreviewing their status by exception
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Exception means that where a project is running according to its originalplan and the team leader has no issues or concerns then the SteeringCommittee does not look at that project in detail
On the other hand where a project is seriously late or has some issues ordifficulties that cannot be easily resolved or it seems the projectobjectives may not be achieved or the team leader is seeking assistancethen the Steering Committee should carefully review this project andprovide the necessary assistance
The approach should be that all projects team leaders provide a monthlystatus report these reports are summarized onto a summary list oneperson reviews this list and identifies those projects that requireCommittee review A set of ldquotraffic lightsrdquo is one method of flagging therequirement for review
W h o d o e s t h i s t a s k
The CIB Steering committee completes the monitoring using updatedproject status reports provided by each CIB project team leader
Each CIB project leader should provide a Project status report on amonthly basis (or more regularly if required)
Where the Steering committee monitors only the summary report byexception the facilitator or a member of the Working group will need tosummarize all of the projects and ldquoflagrdquo those requiring Steeringcommittee review
How to P roceed
1 Have ldquoReview project progressrdquo as a standing agenda item at the regular CIBSteering Committee meetings
2 Brief each CIB project manager on the requirement to provide a monthly projectprogress report
3 Receive and collate monthly CIB project progress reports
4 Summarize the projectsrsquo status on a Summary report
5 Review each project and flag those requiring SC attention
6 Review CIB projects by exception
7 Agree on the root cause of any project problems8 Decide upon a course of action9 Write up the minutes of the meeting and issue them to all members
10 Advise the CIB project leader of the required action
B ar r i e r s an d h o w t o o ve rco m e t h e m
I ns t i t u t iona l i zegt
Purpose
To identify Barriers to the successful implementation of your CIB initiative andimplement strategies to minimize them
W h y i d e n t if y B a r r i e r s a n d o v e r c om e t h e m
Based upon a survey held at a regional conference on improving municipalservices a work session discussed Barriers and how they may be overcome
The results of the work session showed the following Barriers to be the mostcommon and these would inhibit the implementation of improvements
Individual staff performance is not measuredStaff do not have a personal training program
Managers and staff are not remunerated according to their performanceBudget allocation and justification method is weakProvincial or Central Government hold the power of decision makingManagers are not rewarded or recognized for improving performancePeers do not adequately support managers when change programs falter
These are ldquofundamental barriersrdquo to change and need to be dealt with at thewhole of municipal organization level It is not effective to deal with theseat a service level or department level because this would raise inequalitybetween those staff involved and those not
The CIB toolkit can be applied to address your priority Barriers Theapproach should be to
1 Organ ize a team to look at the Barrier(s)2 Ana lyze the Barriers particularly in completing a staff (customer) survey
3 Benchmark how other municipalities have dealt with the same issue4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff and managers to
adapt
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but in collaborationwith internal departments responsible for Human resource managementStaff training Finance and the Council secretariat
How to P roceed
1 Identify local Barriers that will definitely inhibit the successful implementation of your CIB initiative (use the Assessment of Barriers to change tool )
2 Identify the priority Barriers (those you wish to minimize in the short term)3 Decide whether or not these priority Barriers can be dealt with collectively or
individually
4 Complete a CIB Project nomination(s) to deal with individual or collective priority
Barriers
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Flex ib i l i t y i n dec i s i on m ak ing
I ns t i t u t iona l i zegt
Purpose
To delegate responsibility and accountability to managers and staff so themunicipality can operate in a flexible and responsive manner to meet the needs of its
community
W h y p u r s u e f l e x i b il i t y i n d e ci s io n m a k i n g
During the course of assisting many local governments with ContinuousImprovement and Benchmarking it has become evident that manygovernments are constrained by the lack of documented policy andprocedures poor staff training and limited delegation of authority andaccountability
In many cases simple decisions are not taken by the staff officer dealingwith the issue because they are either unsure of the correct decision tomake or do not have the authority or are not prepared to take the risk of a decision
In the end the decision is moved up the hierarchy of management andinevitably ends up with the most senior manager who is overwhelmed bythe numerous requests being made
Decision making then stalls and the customer becomes dissatisfied
A better model for fast and flexible decision making is
Have the policies of the government clearly documented so allmanagers and staff know the major business rules of theirservice (these may be documented as service specificationsservice charters or government by-laws)
Have all business processes clearly documented so that all staff
know exactly how to deliver a service and in particular whatdecisions they must make in respect of exceptional events orcircumstances
Train all staff in the processes they personally deliver orconduct ensure they know exactly how the process shouldoperate and the manner or method of their decision making toaddress exceptional conditions
Delegate decision making to do so to the lowest level in theorganizational structure that is commensurate with good riskmanagement knowledge skills age intellectual capacity andmaturity
Provide authority to the staff to make their decisions based uponthe level of delegation determined above
Encourage staff to make decisions on their own without referralto their superior but assist them to do so during their earlyexperience and
Monitor staff decision making using performance metrics orinternal audit programs to ensure decisions are made within thepowers of delegation and decisions are made correctly
The objectives of this model are
Customer requests are dealt with in the minimum amount of time
Decisions are made by the staff member closest to the actual request ortransaction and who is most knowledgeable about the detail of thetransaction
Decisions are made correctly and
The municipality is not put at risk in respect of
FraudCorruptionLitigationFinancial loss orEmployee or customer accidents or injury
W h o d o e s t h i s t a s k
The Mayor Chief Commissioner or Chief Executive should undertake thistask
They may seek assistance from the CIB Working group or the HumanResources Branch of the organization
How to P roceed
1 Develop a model for flexible decision making2 Undertake an audit to determine the municipalityrsquos level of flexibilityresponsiveness delegation and accountability
3 Review the current legislation governing decision making powers and the degree of delegation that is possible
4 Develop a policy that requires flexible decision making underpinned withappropriate responsibility accountability and authority
5 Develop an implementation plan to deploy the above policy6 Implement the plan7 Repeat the audit to determine the improvement in the municipalityrsquos capacity for
flexibility and decision making
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Bu i l d up i n t e rna l CI B capac i t y
I ns t i t u t iona l i zegt
Purpose
To build internal capacity to conduct CIB projects quickly and effectively so that themunicipality can continuously improve its services efficiently and effectively
W h y b u i l d u p i n t e r n a l CI B c ap a ci t y
The capaci ty of an organization to Analyze a service identifyopportunities then implement those opportunities is often mistakenlyunderstood to be simply a set of analysis skills
In fact the capaci ty of an organization to improve includes
InformationSkills in analysis and innovationA culture of consultation and open communicationProject management skillsDocumented procedures and instructionsPublic information or public accountability andSupportive financial and performance monitoring systems
To ensure CIB projects are conducted in an efficient and effective mannernot only do the CIB teams need to have the technical skills to complete aCIB project but they must also operate within a supportive culture andstructure and have appropriate information methods and systemsavailable to them
Where the underlying capacity to change weakens or does not exist in thefirst place then corrective action or improvements need to be commencedso that CIB projects have a better chance of success
To deal with these capacity weaknesses you can apply the normal CIBtoolkit and address your priority weaknesses using a CIB project
The approach should be to
1 Organ ize a team to look at the Capacity weaknesses2 Ana lyze the weaknesses particularly in completing a customer survey3 Benchmark how other municipalities have dealt with the same weakness4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff managers
council and systems to adapt
The tool ldquoAssessment of current capacity to improverdquo is provided as anassessment framework or audit check list to facilitate your CIB Steeringcommittee to assess your capacity on a regular basis We suggestannually so that improvements or weaknesses can be monitored for theirchange
The above assessment tool can be altered to meet your own needs and isnot meant to be a prescriptive list
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task
H o w to p r o c e ed
1 Complete a regular assessment of the municipalityrsquos capacity to deliver CIB
projects (use the Assessment of Current Capacity to Improve tool)
2 Identify priority capacity gaps that need to be improved in the short term3 Decide whether or not each priority gap can be dealt with as a CIB project
4 Complete a CIB project nomination for those gaps that can be addressed as a CIB
project
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Aud i t comp l i ance
Susta ingt
Purpose
To identify any processes that have become non-compliant with the standingprocedures and may result in inefficiencies unacceptable risks or lead to poor
performance
W h y a u d i t c o m p l i an c e
To sustain the improved process the manager will be collectingperformance data and monitoring the actual performance level
In addition to this it is normal practice to Audit the improved process toensure the service staff are still conducting the service according to thedocumented procedures
The reason for this is that some non-compliant processes will inevitablycreep in and may take some time to show up in the performance measureor may not be significant enough to have an impact upon performance
Other non-compliant processes may have been implemented in good faithand in fact do have a positive impact on performance and these shouldbe considered for adoption into the procedures
Just because a changed process step is non-compliant this does notnecessarily mean it should be abolished it may be good to keep andstandardize it
Your Internal Audit program may look over all processes over a period of time but when a process has been significantly changed as in a CIBProject it should be audited around one year from the Implementationperiod
You have a number of options to conduct the audit they are
Conduct your own audit program for the serviceSeek to have the service included in the Internal audit programSeek to have the service included in the External audit programHold a staff workshop and have the staff review the standing procedures andopenly discuss actual non-compliance processes andHave some independent person role-play the customer document the actualprocedure followed as seen by the customer then reconcile this with thestanding procedure
W h o d o e s t h i s t a s k
The service manager should request to have their service audited forcompliance
Assistance may be called upon from the Internal audit function or from theexternal auditor to physically undertake the audit
How to P roceed
1 Decide upon who will conduct the audit and approximately when2 The auditor plans the audit program in respect of
What service processes will be auditedTiming of the auditStaff notification methodStaff who will participateStanding procedures that will be the reference pointMethod of reviewing the current processMethod of documenting non-compliance andHow the results will be reported and discussed
3 3 Notify staff of the internal audit schedule4 Obtain the current standing procedures5 Review current processes and reconcile with the procedures6 Document non-compliant processes7 Prepare the Audit report8 Discuss the Audit results with management and staff9 Agree on a course of action to correct non-compliant processes
10 Agree on a schedule to follow up the planned corrective actions11 Review the actual corrective actions and confirm back to management these are
complete and effective
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Ins t i tu t iona l i ze
Following the Implementation of your pilot CI projects it is time for yourmunicipality to assess whether or not it wishes to pursue ContinuousImprovement and Benchmarking as a normal operating culture
If the decision is ldquoyesrdquo then the organization needs to establish the structure theinformation and the policy to make this happen
To ldquoInstitutionalizerdquo Continuous Improvement there are eleven tasks to complete
1 Plan for a full CI implementation2 Name the CI initiative
3 Link CI to rewards and recognition
4 Establish a CI BM library resource
5 Develop a service listing6 Identify pro-poor services as priorities7 Nominate CIB project8 Monitor CI project progress9 Overcome barriers
10 Create flexible decision making11 Build up internal CI capacity
If you are unfamiliar with the term ldquoInstitutional capacityrdquo or would like to understandmore about this subject go to An overview of what institutional capacity means
Pl a n f o r a f u l l CI B i m p l e m e n t a t i o n
I ns t i t u t iona l i zegt
Purpose
To establish a plan for the full implementation of Continuous Improvement andBenchmarking as the agreed techniques for achieving excellent customer satisfaction
on a sustainable basis
W h y p l a n f o r a f u l l CI B i m p l e m e n t a t i o n
To institutionalize CIB in a sustainable manner a number of facilities anditems need to be in place
These range from human capacity to systems facilities and require veryspecific implementation tasks to ensure their completeness andeffectiveness
Establishing a formal CIB implementation plan for the institutionalization of CIB will go a long way to making this happen and within a time frame thatis acceptable to your Council
There are seventeen tasks in this Phase some can be implementedconcurrently to shorten the implementation period
W h o d o e s t h i s t a s k
The CIB Steering committee will plan for the full implementation of CIB
H o w to p r o c e ed
1 Seek a formal resolution from your Council that your municipality will adopt CIB2 Advise all managers and staff that CIB is now a Council policy and all staff shall
comply with this policy3 Review all of the tasks within the Institutionalize phase as set out in this Toolkit
4 Develop a CIB Implementation plan5 Seek Council approval of the CIB Implementation plan6 Issue the CIB Implementation plan
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N a m e t h e CI B i n i t i at i ve
I ns t i t u t iona l i zegt
Purpose
To decide upon a unique name for the CIBinitiative so the initiative is easilyrecognizable and memorable and clearlycoveys the objective of council which is to
continuously improve its services to itscommunity and particularly the poor
W h y n a m e t h e C I B i n i t i a t i v e
For the CIB full implementation to succeed it needs to be elevated inimportance be recognizable and memorable with all service staff and beclearly supported by council the mayor and the senior management team
Choosing and promoting a unique program name should achieve the ldquorecognizable and memorablerdquo objectives The more unique and strikingthe choice the more memorable the program should be
The name needs to also convey the objectives of council being the
continuous improvement of municipal services
Examples from other cities include
PR ID E - an acronym used in Australia by one city meaning Promoting andRecognizing Individuals when Delivering ExcellenceSPRING - an acronym used in the Philippines meaning Simplifying PRocesses INGovernmentNI RANTARA - a name used in Bangalore India that means to continuouslyimproveSI P an acronym used in Papua New Guinea that means Service ImprovementProgramDO BETTER a name used in Australia to reflect the intentions of a business tocontinuously improve its performance
W h o d o e s t h i s t a s k
The CIB Steering committee should develop a choice of names but it islikely yoursquore council will approve the preferred name logo and theirapplication
How to P roceed
1 Agree a method to generate ideas for name choices logo colors and applicationCompetitionWorkshopBrainstormResearch
2 Conduct the agreed method and generate a list of names logos colors etc3 Critique the suggested names and vote on a preferred name4 Submit a preferred name and some alternatives to council for their approval
5 Seek councilrsquos formal endorsement for their choice of name6 Advise senior managers and staff of the name choice7 Have the Public information officer issue a press release that explains councilrsquos
policy on CIB and use of the chosen name
L in k CI B t o r e w a rd s a n d re co g n it i o n
I ns t i t u t iona l i zegt
Purpose
To develop and implement a reward and recognition system that will motivate servicemanagers and staff to seriously pursue Continuous Improvement (ldquoCIrdquo) in their service
W h y l i n k C I B t o r e w a r d s a n d r e c o g n it i o n
Continuous improvement may not be sustainable unless service staff ismotivated to pursue service efficiency and excellence Continuousimprovement programs require extra attention and effort and any changeprocess has risks of failure
There will be a natural reluctance to volunteer extra effort or to acceptadditional risks unless there are rewards and recognition to make thisworthwhile
There needs to be a policy and processes that reward managers and staff for their extra efforts and extra risk taking and their achievements inimproving their services
Recognition and reward options that may be considered include
Additional annual leave daysAdvancement promotionPublic recognitionFinancial bonusPaid educationPaid study leaveAdditional facilities or entitlements
Any reward and recognition process should be an integral part of thePersonal Performance Appraisal system
W h o d o e s t h i s t a s k
The Human Resources section should develop the rewards and recognitionpolicy and processes and have this endorsed by council
In some municipalities employee unions may need to be consulted and localawards or employee ldquocontractsrdquo may need to be modified to incorporate thispolicy
How to P roceed
1 Seek councilrsquos authorization to develop a proposal for an effective reward andrecognition policy and process
2 Develop the draft policy and a process concept for submission to council3 Seek union and staff representative bodies endorsement of the proposed policy
and process concepts4 Seek council endorsement of the proposed policy and process concept5 Advise all affected staff of the new policy and the process concepts6 Implement the new policy and develop the new processes7 Request Internal External Audit to report upon the correct use of the reward and
recognition policy and process and its effectiveness
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Estab l i sh a CI B l i b ra ry r esource
I ns t i t u t iona l i zegt
Purpose
To provide a supportive working environment and a source of knowledge to facilitatefuture CIB project teams so they perform to their maximum ability
Why es tab l i s h a C IB l i b ra r y r es ourc e
CIB project teams require support and facilities in the form of
Space to display the current status of all active CIB projectswith their planned and current status
Space to display CIB team members contact details andmethods of consulting with them on any CIB project relatedmatter
Space for the entire team to meet and discuss issues in theirproject
Space to display service flowcharts examples pictures andother materials generated from their project
Telephone and a private area from which they can telephonecustomers suppliers and staff to interview them on the projectservice
Computer equipment and access to the internet so they canresearch potential Benchmarking partners accessBenchmarking information prepare questionnaires processperformance information and prepare reports
Space to hold and display example information such asmunicipal plans and annual reports service charters service
offerings promotion material training materials CIBrecommendations CIB performance measures and best practiceperformance customer and supplier surveys and
Space and facilities to train CIB team members that have nothad the experience of participating in a CIB project
An example is the Cebu SPRING Room
W h o d o e s t h i s t a s k
The CIB Steering committee should authorize the establishment of the CIBLibrary resource center and the CIB Working group should carry out thenecessary tasks
The Facilitator will be able to provide expert assistance in respect of theCIB Library inventory and any IT equipment that is required
How to P roceed
1 Determine the needs of future CIB project teams2 Develop a concept plan for the CIB library resource3 Cost the CIB library concept plan4 Approve the concept plan and cost budget5 Implement the plan6 Promote the use of the CIB library to all CIB teams7 Monitor the CIB library utilization and the teamsrsquo satisfaction with the facility
Deve lop a se rv i ce l i s t i ng
I ns t i t u t iona l i zegt
Purpose
To prepare a listing of all municipal services and their current performance status sothat poor performing services can be identified prioritized and nominated for a CIBproject Generally a local government will deliver around 100 services and this numbershould provide adequate detail and focus for you to prioritize services for improvementAn example listing of services is provided
Why dev e lop a s er v i c e l is t i ng
Continuous improvement as a process needs to focus upon a group of actions or activities a product or a service
A service in the local government context is a group of activities thattogether satisfy a specific need of the community A service can be brokendown into sub-services so the CIB process can deal with specific issues andparts of the bigger service can be identified as priorities for improvement
For example ldquoWaterrdquo may be defined as a service but this can be brokendown into sub services such as
1 Water catchment2 Water storage3 Water treatment4 Water connection5 Water reticulation supply6 Water metering and billing7 Sewage billing8 Sewage collection9 Sewage treatment
10 Sewage disposal
Taking the above list of sub-services it may be the case in your citythat Water connect ion is not accessible to some parts of the communityand it may be this sub-service that needs to be improved In other citiesWater metering and billing may be a problem and in other cities Watercatchment may be an issue
It is best to collect service information at the top service level first then at
a later time collect information at the sub-service level
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Generally a local government will deliver around 100 services and thisnumber should provide adequate detail and focus for you to prioritizeservices for improvement
Information relating to a service that can be collected may include
1 Service name2 Description3 Sub-service break down4 Number of current customers or volume of output5 The number of potential customers currently denied access to the service6 The severity and frequency of incidents of poor quality of the service or
incidents of customers with related sickness or health problems7 The severity and frequency of incidents of poor timeliness of delivering the
outputs and in particular when the timeliness is so sever it equates to denial of service access
8 The number of potential customers denied access to the service because it isunaffordable for them and
9 The frequency and severity of customer complaints about the service
When you decide upon what information is to be collected please considerthe basis on which you will prioritize the services for improvement (seeIdentify pro-poor services as priorities) because the basis will requireinformation that is being collected at this point
W h o d o e s t h i s t a s k
The CIB Working group should undertake this task but it will requireparticipation and cooperation from all service managers
The service listing can also be developed by
The service managers independentlyA specific project team set up to do this taskThe facilitator orA consultant hired to do this task
How to P roceed
1 Agree on what defines a ldquoservicerdquo2 Agree upon the information that is to be recorded for each service and or sub-
service
3 Develop the data collection method and resourcesQuestionnaire to each Director managerStaff interviewManager workshopUse financial budget costs center as a base
4 Collect the service data5 Process the data into a spreadsheet or computer file6 Return the service listing to the responsible managers for validation7 Correct the service listing8 Implement a procedure to keep the service listing updated
I d e n t i f y p ro - p o o r se rv i ce s as p r i o r i t i e s
I ns t i t u t iona l i zegt
Purpose
To identify and prioritize pro-poor services for improvement using the CIB toolkit
Why i den t i f y p ro -p oor s er v i c es as p r i o r i t i es
A pro-poor service is a service that provides the minimum basic needs of acommunity in respect of
1 Water2 Waste collection3 Sewage and sanitation4 Electricity energy5 Education6 Medical and hospital7 Housing8 Communications9 Employment or sustenance
The m in imum bas ic ser v ice leve l p rov ides
1 Access by all members of the community that need it2 A Qua l i t y output (ie fault free) that is safe hygienic and does not risk the health
of the service user3 A Time ly output that does not inhibit service access4 Pricing that is a f fo rdab le and does not inhibit service access and5 Adequate customer sa t i s fac t i on
Should any of the above services have
1 Sections of the community denied access to the service2 Outputs that in some way may risk the health or well being of the customer3 Outputs that are not delivered in a timely manner and ultimately restrict access to
the service4 Prices that are unaffordable for some in the community and ultimately restricts
their access or5 Customers that are generally dissatisfied with the service
then that service should be identified as a priority for improvement
The grading of the service seriousness should be based upon
The number of potential customers currently denied access to the serviceThe severity and frequency of incidents of poor quality of the service or incidentsof customers with related sickness or health problemsThe severity and frequency of incidents of poor timeliness of delivering theoutputs and in particular when the timeliness is so sever it equates to denial of service accessThe number of potential customers denied access to the service because it isunaffordable for them andThe frequency and severity of customer complaints about the service
The grading should be evidenced by data that has been collected for eachservice (refer earlier task ldquoDevelop a service listingrdquo)
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W h o d o e s t h i s t a s k
The CIB Working group should complete this task however the finaldecision on whether or not a specific service should be improved using theCIB toolkit will remain with the CIB Steering committee (see Approve thisCIB project within the Organize phase)
How to P roceed
1 Obtain the Service listing prepared in the preceding task2 Agree upon the definition of a ldquopro-poor servicerdquo3 Identify pro-poor services that currently have inadequate performance4 Grade these services according to their seriousness
N o m i n a t e CI B p ro j e c t s
I ns t i t u t iona l i zegt
Purpose
To decide which service or components will be the subject of a CIB project and tostate the expectations for improvement from the project
W h y n o m i n a t e CI B p r o j e c t s
The CIB Service nomination is a formal process to clearly set out theexpectations of the Steering committee in respect of improvementsrequired for a particular service
The nomination information has four important elements
1 The service or service components that is to be improved2 The expectation for improvement or the objective3 The start and end dates and4 The CIB Project leader
The nominated service needs to be very specific Nominating the service
as ldquoPublic healthrdquo or ldquoEducationrdquo will not provide adequate informationwith which the project team can focus its attention A better specificationwill be ldquoEducating the community on public health issuesrdquo or ldquoFood vendorlicensingrdquo
The expectation for improvement should be specified in quantifiable termsif possible An example may be ldquoDecrease the number of reportable foodpoisoning incidents from food vendors by 20rdquo In this way we canobjectively measure the success or otherwise of the CIB project
The start and end dates for the project need to be set relative to thecapacity of the likely team members to commence and conclude theproject Seasonal demand other projects normal work capacity and publicholidays need to be considered
The project team leader should be nominated at this time because thereneeds to be one person that holds the accountability for progressing theproject The team leader has the responsibility for marshalling the team andcommencing the CIB project with the Organise phase
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but much of thework may be delegated to the CIB Working group
How to P roceed
1 Obtain the listing of pro-poor services identified as priorities for improvement2 Decide the objectives or the expectation for improvement3 Decide the approximate start and end date4 Decide the CIB Project team leader
5 Complete the CIB Service nomination form
M o n i t o r CI B p ro j e c t p ro g re ss
I ns t i t u t iona l i zegt
Purpose
To monitor the progress of all current CIB projects so that any delays difficulties orbarriers may be dealt with or instructions provided on how to maintain the projectrsquosschedule
W h y m o n i t o r CI B p r o j e c t p r o g r e ss
As each CIB project advances it is likely that some difficulties and delays willarise Many of these will be capably dealt with by the team leader butothers may need the support of the Steering committee
We refer to the most likely problems and issues as ldquoBarriersrdquo and these aredealt with in a separate page ldquoBarriers and how to overcome themrdquo
In the early years of a CIB pilot implementation there may only be ahandful of active projects at one time but as the initiative gathersmomentum and more projects are commenced it is conceivable that manyprojects will be active at once
In the Philippines a large regional city had approximately twenty CIBprojects running concurrently
When the number of active projects exceeds ten it is time to considerreviewing their status by exception
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Exception means that where a project is running according to its originalplan and the team leader has no issues or concerns then the SteeringCommittee does not look at that project in detail
On the other hand where a project is seriously late or has some issues ordifficulties that cannot be easily resolved or it seems the projectobjectives may not be achieved or the team leader is seeking assistancethen the Steering Committee should carefully review this project andprovide the necessary assistance
The approach should be that all projects team leaders provide a monthlystatus report these reports are summarized onto a summary list oneperson reviews this list and identifies those projects that requireCommittee review A set of ldquotraffic lightsrdquo is one method of flagging therequirement for review
W h o d o e s t h i s t a s k
The CIB Steering committee completes the monitoring using updatedproject status reports provided by each CIB project team leader
Each CIB project leader should provide a Project status report on amonthly basis (or more regularly if required)
Where the Steering committee monitors only the summary report byexception the facilitator or a member of the Working group will need tosummarize all of the projects and ldquoflagrdquo those requiring Steeringcommittee review
How to P roceed
1 Have ldquoReview project progressrdquo as a standing agenda item at the regular CIBSteering Committee meetings
2 Brief each CIB project manager on the requirement to provide a monthly projectprogress report
3 Receive and collate monthly CIB project progress reports
4 Summarize the projectsrsquo status on a Summary report
5 Review each project and flag those requiring SC attention
6 Review CIB projects by exception
7 Agree on the root cause of any project problems8 Decide upon a course of action9 Write up the minutes of the meeting and issue them to all members
10 Advise the CIB project leader of the required action
B ar r i e r s an d h o w t o o ve rco m e t h e m
I ns t i t u t iona l i zegt
Purpose
To identify Barriers to the successful implementation of your CIB initiative andimplement strategies to minimize them
W h y i d e n t if y B a r r i e r s a n d o v e r c om e t h e m
Based upon a survey held at a regional conference on improving municipalservices a work session discussed Barriers and how they may be overcome
The results of the work session showed the following Barriers to be the mostcommon and these would inhibit the implementation of improvements
Individual staff performance is not measuredStaff do not have a personal training program
Managers and staff are not remunerated according to their performanceBudget allocation and justification method is weakProvincial or Central Government hold the power of decision makingManagers are not rewarded or recognized for improving performancePeers do not adequately support managers when change programs falter
These are ldquofundamental barriersrdquo to change and need to be dealt with at thewhole of municipal organization level It is not effective to deal with theseat a service level or department level because this would raise inequalitybetween those staff involved and those not
The CIB toolkit can be applied to address your priority Barriers Theapproach should be to
1 Organ ize a team to look at the Barrier(s)2 Ana lyze the Barriers particularly in completing a staff (customer) survey
3 Benchmark how other municipalities have dealt with the same issue4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff and managers to
adapt
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but in collaborationwith internal departments responsible for Human resource managementStaff training Finance and the Council secretariat
How to P roceed
1 Identify local Barriers that will definitely inhibit the successful implementation of your CIB initiative (use the Assessment of Barriers to change tool )
2 Identify the priority Barriers (those you wish to minimize in the short term)3 Decide whether or not these priority Barriers can be dealt with collectively or
individually
4 Complete a CIB Project nomination(s) to deal with individual or collective priority
Barriers
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Flex ib i l i t y i n dec i s i on m ak ing
I ns t i t u t iona l i zegt
Purpose
To delegate responsibility and accountability to managers and staff so themunicipality can operate in a flexible and responsive manner to meet the needs of its
community
W h y p u r s u e f l e x i b il i t y i n d e ci s io n m a k i n g
During the course of assisting many local governments with ContinuousImprovement and Benchmarking it has become evident that manygovernments are constrained by the lack of documented policy andprocedures poor staff training and limited delegation of authority andaccountability
In many cases simple decisions are not taken by the staff officer dealingwith the issue because they are either unsure of the correct decision tomake or do not have the authority or are not prepared to take the risk of a decision
In the end the decision is moved up the hierarchy of management andinevitably ends up with the most senior manager who is overwhelmed bythe numerous requests being made
Decision making then stalls and the customer becomes dissatisfied
A better model for fast and flexible decision making is
Have the policies of the government clearly documented so allmanagers and staff know the major business rules of theirservice (these may be documented as service specificationsservice charters or government by-laws)
Have all business processes clearly documented so that all staff
know exactly how to deliver a service and in particular whatdecisions they must make in respect of exceptional events orcircumstances
Train all staff in the processes they personally deliver orconduct ensure they know exactly how the process shouldoperate and the manner or method of their decision making toaddress exceptional conditions
Delegate decision making to do so to the lowest level in theorganizational structure that is commensurate with good riskmanagement knowledge skills age intellectual capacity andmaturity
Provide authority to the staff to make their decisions based uponthe level of delegation determined above
Encourage staff to make decisions on their own without referralto their superior but assist them to do so during their earlyexperience and
Monitor staff decision making using performance metrics orinternal audit programs to ensure decisions are made within thepowers of delegation and decisions are made correctly
The objectives of this model are
Customer requests are dealt with in the minimum amount of time
Decisions are made by the staff member closest to the actual request ortransaction and who is most knowledgeable about the detail of thetransaction
Decisions are made correctly and
The municipality is not put at risk in respect of
FraudCorruptionLitigationFinancial loss orEmployee or customer accidents or injury
W h o d o e s t h i s t a s k
The Mayor Chief Commissioner or Chief Executive should undertake thistask
They may seek assistance from the CIB Working group or the HumanResources Branch of the organization
How to P roceed
1 Develop a model for flexible decision making2 Undertake an audit to determine the municipalityrsquos level of flexibilityresponsiveness delegation and accountability
3 Review the current legislation governing decision making powers and the degree of delegation that is possible
4 Develop a policy that requires flexible decision making underpinned withappropriate responsibility accountability and authority
5 Develop an implementation plan to deploy the above policy6 Implement the plan7 Repeat the audit to determine the improvement in the municipalityrsquos capacity for
flexibility and decision making
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Bu i l d up i n t e rna l CI B capac i t y
I ns t i t u t iona l i zegt
Purpose
To build internal capacity to conduct CIB projects quickly and effectively so that themunicipality can continuously improve its services efficiently and effectively
W h y b u i l d u p i n t e r n a l CI B c ap a ci t y
The capaci ty of an organization to Analyze a service identifyopportunities then implement those opportunities is often mistakenlyunderstood to be simply a set of analysis skills
In fact the capaci ty of an organization to improve includes
InformationSkills in analysis and innovationA culture of consultation and open communicationProject management skillsDocumented procedures and instructionsPublic information or public accountability andSupportive financial and performance monitoring systems
To ensure CIB projects are conducted in an efficient and effective mannernot only do the CIB teams need to have the technical skills to complete aCIB project but they must also operate within a supportive culture andstructure and have appropriate information methods and systemsavailable to them
Where the underlying capacity to change weakens or does not exist in thefirst place then corrective action or improvements need to be commencedso that CIB projects have a better chance of success
To deal with these capacity weaknesses you can apply the normal CIBtoolkit and address your priority weaknesses using a CIB project
The approach should be to
1 Organ ize a team to look at the Capacity weaknesses2 Ana lyze the weaknesses particularly in completing a customer survey3 Benchmark how other municipalities have dealt with the same weakness4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff managers
council and systems to adapt
The tool ldquoAssessment of current capacity to improverdquo is provided as anassessment framework or audit check list to facilitate your CIB Steeringcommittee to assess your capacity on a regular basis We suggestannually so that improvements or weaknesses can be monitored for theirchange
The above assessment tool can be altered to meet your own needs and isnot meant to be a prescriptive list
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task
H o w to p r o c e ed
1 Complete a regular assessment of the municipalityrsquos capacity to deliver CIB
projects (use the Assessment of Current Capacity to Improve tool)
2 Identify priority capacity gaps that need to be improved in the short term3 Decide whether or not each priority gap can be dealt with as a CIB project
4 Complete a CIB project nomination for those gaps that can be addressed as a CIB
project
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Ins t i tu t iona l i ze
Following the Implementation of your pilot CI projects it is time for yourmunicipality to assess whether or not it wishes to pursue ContinuousImprovement and Benchmarking as a normal operating culture
If the decision is ldquoyesrdquo then the organization needs to establish the structure theinformation and the policy to make this happen
To ldquoInstitutionalizerdquo Continuous Improvement there are eleven tasks to complete
1 Plan for a full CI implementation2 Name the CI initiative
3 Link CI to rewards and recognition
4 Establish a CI BM library resource
5 Develop a service listing6 Identify pro-poor services as priorities7 Nominate CIB project8 Monitor CI project progress9 Overcome barriers
10 Create flexible decision making11 Build up internal CI capacity
If you are unfamiliar with the term ldquoInstitutional capacityrdquo or would like to understandmore about this subject go to An overview of what institutional capacity means
Pl a n f o r a f u l l CI B i m p l e m e n t a t i o n
I ns t i t u t iona l i zegt
Purpose
To establish a plan for the full implementation of Continuous Improvement andBenchmarking as the agreed techniques for achieving excellent customer satisfaction
on a sustainable basis
W h y p l a n f o r a f u l l CI B i m p l e m e n t a t i o n
To institutionalize CIB in a sustainable manner a number of facilities anditems need to be in place
These range from human capacity to systems facilities and require veryspecific implementation tasks to ensure their completeness andeffectiveness
Establishing a formal CIB implementation plan for the institutionalization of CIB will go a long way to making this happen and within a time frame thatis acceptable to your Council
There are seventeen tasks in this Phase some can be implementedconcurrently to shorten the implementation period
W h o d o e s t h i s t a s k
The CIB Steering committee will plan for the full implementation of CIB
H o w to p r o c e ed
1 Seek a formal resolution from your Council that your municipality will adopt CIB2 Advise all managers and staff that CIB is now a Council policy and all staff shall
comply with this policy3 Review all of the tasks within the Institutionalize phase as set out in this Toolkit
4 Develop a CIB Implementation plan5 Seek Council approval of the CIB Implementation plan6 Issue the CIB Implementation plan
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N a m e t h e CI B i n i t i at i ve
I ns t i t u t iona l i zegt
Purpose
To decide upon a unique name for the CIBinitiative so the initiative is easilyrecognizable and memorable and clearlycoveys the objective of council which is to
continuously improve its services to itscommunity and particularly the poor
W h y n a m e t h e C I B i n i t i a t i v e
For the CIB full implementation to succeed it needs to be elevated inimportance be recognizable and memorable with all service staff and beclearly supported by council the mayor and the senior management team
Choosing and promoting a unique program name should achieve the ldquorecognizable and memorablerdquo objectives The more unique and strikingthe choice the more memorable the program should be
The name needs to also convey the objectives of council being the
continuous improvement of municipal services
Examples from other cities include
PR ID E - an acronym used in Australia by one city meaning Promoting andRecognizing Individuals when Delivering ExcellenceSPRING - an acronym used in the Philippines meaning Simplifying PRocesses INGovernmentNI RANTARA - a name used in Bangalore India that means to continuouslyimproveSI P an acronym used in Papua New Guinea that means Service ImprovementProgramDO BETTER a name used in Australia to reflect the intentions of a business tocontinuously improve its performance
W h o d o e s t h i s t a s k
The CIB Steering committee should develop a choice of names but it islikely yoursquore council will approve the preferred name logo and theirapplication
How to P roceed
1 Agree a method to generate ideas for name choices logo colors and applicationCompetitionWorkshopBrainstormResearch
2 Conduct the agreed method and generate a list of names logos colors etc3 Critique the suggested names and vote on a preferred name4 Submit a preferred name and some alternatives to council for their approval
5 Seek councilrsquos formal endorsement for their choice of name6 Advise senior managers and staff of the name choice7 Have the Public information officer issue a press release that explains councilrsquos
policy on CIB and use of the chosen name
L in k CI B t o r e w a rd s a n d re co g n it i o n
I ns t i t u t iona l i zegt
Purpose
To develop and implement a reward and recognition system that will motivate servicemanagers and staff to seriously pursue Continuous Improvement (ldquoCIrdquo) in their service
W h y l i n k C I B t o r e w a r d s a n d r e c o g n it i o n
Continuous improvement may not be sustainable unless service staff ismotivated to pursue service efficiency and excellence Continuousimprovement programs require extra attention and effort and any changeprocess has risks of failure
There will be a natural reluctance to volunteer extra effort or to acceptadditional risks unless there are rewards and recognition to make thisworthwhile
There needs to be a policy and processes that reward managers and staff for their extra efforts and extra risk taking and their achievements inimproving their services
Recognition and reward options that may be considered include
Additional annual leave daysAdvancement promotionPublic recognitionFinancial bonusPaid educationPaid study leaveAdditional facilities or entitlements
Any reward and recognition process should be an integral part of thePersonal Performance Appraisal system
W h o d o e s t h i s t a s k
The Human Resources section should develop the rewards and recognitionpolicy and processes and have this endorsed by council
In some municipalities employee unions may need to be consulted and localawards or employee ldquocontractsrdquo may need to be modified to incorporate thispolicy
How to P roceed
1 Seek councilrsquos authorization to develop a proposal for an effective reward andrecognition policy and process
2 Develop the draft policy and a process concept for submission to council3 Seek union and staff representative bodies endorsement of the proposed policy
and process concepts4 Seek council endorsement of the proposed policy and process concept5 Advise all affected staff of the new policy and the process concepts6 Implement the new policy and develop the new processes7 Request Internal External Audit to report upon the correct use of the reward and
recognition policy and process and its effectiveness
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Estab l i sh a CI B l i b ra ry r esource
I ns t i t u t iona l i zegt
Purpose
To provide a supportive working environment and a source of knowledge to facilitatefuture CIB project teams so they perform to their maximum ability
Why es tab l i s h a C IB l i b ra r y r es ourc e
CIB project teams require support and facilities in the form of
Space to display the current status of all active CIB projectswith their planned and current status
Space to display CIB team members contact details andmethods of consulting with them on any CIB project relatedmatter
Space for the entire team to meet and discuss issues in theirproject
Space to display service flowcharts examples pictures andother materials generated from their project
Telephone and a private area from which they can telephonecustomers suppliers and staff to interview them on the projectservice
Computer equipment and access to the internet so they canresearch potential Benchmarking partners accessBenchmarking information prepare questionnaires processperformance information and prepare reports
Space to hold and display example information such asmunicipal plans and annual reports service charters service
offerings promotion material training materials CIBrecommendations CIB performance measures and best practiceperformance customer and supplier surveys and
Space and facilities to train CIB team members that have nothad the experience of participating in a CIB project
An example is the Cebu SPRING Room
W h o d o e s t h i s t a s k
The CIB Steering committee should authorize the establishment of the CIBLibrary resource center and the CIB Working group should carry out thenecessary tasks
The Facilitator will be able to provide expert assistance in respect of theCIB Library inventory and any IT equipment that is required
How to P roceed
1 Determine the needs of future CIB project teams2 Develop a concept plan for the CIB library resource3 Cost the CIB library concept plan4 Approve the concept plan and cost budget5 Implement the plan6 Promote the use of the CIB library to all CIB teams7 Monitor the CIB library utilization and the teamsrsquo satisfaction with the facility
Deve lop a se rv i ce l i s t i ng
I ns t i t u t iona l i zegt
Purpose
To prepare a listing of all municipal services and their current performance status sothat poor performing services can be identified prioritized and nominated for a CIBproject Generally a local government will deliver around 100 services and this numbershould provide adequate detail and focus for you to prioritize services for improvementAn example listing of services is provided
Why dev e lop a s er v i c e l is t i ng
Continuous improvement as a process needs to focus upon a group of actions or activities a product or a service
A service in the local government context is a group of activities thattogether satisfy a specific need of the community A service can be brokendown into sub-services so the CIB process can deal with specific issues andparts of the bigger service can be identified as priorities for improvement
For example ldquoWaterrdquo may be defined as a service but this can be brokendown into sub services such as
1 Water catchment2 Water storage3 Water treatment4 Water connection5 Water reticulation supply6 Water metering and billing7 Sewage billing8 Sewage collection9 Sewage treatment
10 Sewage disposal
Taking the above list of sub-services it may be the case in your citythat Water connect ion is not accessible to some parts of the communityand it may be this sub-service that needs to be improved In other citiesWater metering and billing may be a problem and in other cities Watercatchment may be an issue
It is best to collect service information at the top service level first then at
a later time collect information at the sub-service level
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Generally a local government will deliver around 100 services and thisnumber should provide adequate detail and focus for you to prioritizeservices for improvement
Information relating to a service that can be collected may include
1 Service name2 Description3 Sub-service break down4 Number of current customers or volume of output5 The number of potential customers currently denied access to the service6 The severity and frequency of incidents of poor quality of the service or
incidents of customers with related sickness or health problems7 The severity and frequency of incidents of poor timeliness of delivering the
outputs and in particular when the timeliness is so sever it equates to denial of service access
8 The number of potential customers denied access to the service because it isunaffordable for them and
9 The frequency and severity of customer complaints about the service
When you decide upon what information is to be collected please considerthe basis on which you will prioritize the services for improvement (seeIdentify pro-poor services as priorities) because the basis will requireinformation that is being collected at this point
W h o d o e s t h i s t a s k
The CIB Working group should undertake this task but it will requireparticipation and cooperation from all service managers
The service listing can also be developed by
The service managers independentlyA specific project team set up to do this taskThe facilitator orA consultant hired to do this task
How to P roceed
1 Agree on what defines a ldquoservicerdquo2 Agree upon the information that is to be recorded for each service and or sub-
service
3 Develop the data collection method and resourcesQuestionnaire to each Director managerStaff interviewManager workshopUse financial budget costs center as a base
4 Collect the service data5 Process the data into a spreadsheet or computer file6 Return the service listing to the responsible managers for validation7 Correct the service listing8 Implement a procedure to keep the service listing updated
I d e n t i f y p ro - p o o r se rv i ce s as p r i o r i t i e s
I ns t i t u t iona l i zegt
Purpose
To identify and prioritize pro-poor services for improvement using the CIB toolkit
Why i den t i f y p ro -p oor s er v i c es as p r i o r i t i es
A pro-poor service is a service that provides the minimum basic needs of acommunity in respect of
1 Water2 Waste collection3 Sewage and sanitation4 Electricity energy5 Education6 Medical and hospital7 Housing8 Communications9 Employment or sustenance
The m in imum bas ic ser v ice leve l p rov ides
1 Access by all members of the community that need it2 A Qua l i t y output (ie fault free) that is safe hygienic and does not risk the health
of the service user3 A Time ly output that does not inhibit service access4 Pricing that is a f fo rdab le and does not inhibit service access and5 Adequate customer sa t i s fac t i on
Should any of the above services have
1 Sections of the community denied access to the service2 Outputs that in some way may risk the health or well being of the customer3 Outputs that are not delivered in a timely manner and ultimately restrict access to
the service4 Prices that are unaffordable for some in the community and ultimately restricts
their access or5 Customers that are generally dissatisfied with the service
then that service should be identified as a priority for improvement
The grading of the service seriousness should be based upon
The number of potential customers currently denied access to the serviceThe severity and frequency of incidents of poor quality of the service or incidentsof customers with related sickness or health problemsThe severity and frequency of incidents of poor timeliness of delivering theoutputs and in particular when the timeliness is so sever it equates to denial of service accessThe number of potential customers denied access to the service because it isunaffordable for them andThe frequency and severity of customer complaints about the service
The grading should be evidenced by data that has been collected for eachservice (refer earlier task ldquoDevelop a service listingrdquo)
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W h o d o e s t h i s t a s k
The CIB Working group should complete this task however the finaldecision on whether or not a specific service should be improved using theCIB toolkit will remain with the CIB Steering committee (see Approve thisCIB project within the Organize phase)
How to P roceed
1 Obtain the Service listing prepared in the preceding task2 Agree upon the definition of a ldquopro-poor servicerdquo3 Identify pro-poor services that currently have inadequate performance4 Grade these services according to their seriousness
N o m i n a t e CI B p ro j e c t s
I ns t i t u t iona l i zegt
Purpose
To decide which service or components will be the subject of a CIB project and tostate the expectations for improvement from the project
W h y n o m i n a t e CI B p r o j e c t s
The CIB Service nomination is a formal process to clearly set out theexpectations of the Steering committee in respect of improvementsrequired for a particular service
The nomination information has four important elements
1 The service or service components that is to be improved2 The expectation for improvement or the objective3 The start and end dates and4 The CIB Project leader
The nominated service needs to be very specific Nominating the service
as ldquoPublic healthrdquo or ldquoEducationrdquo will not provide adequate informationwith which the project team can focus its attention A better specificationwill be ldquoEducating the community on public health issuesrdquo or ldquoFood vendorlicensingrdquo
The expectation for improvement should be specified in quantifiable termsif possible An example may be ldquoDecrease the number of reportable foodpoisoning incidents from food vendors by 20rdquo In this way we canobjectively measure the success or otherwise of the CIB project
The start and end dates for the project need to be set relative to thecapacity of the likely team members to commence and conclude theproject Seasonal demand other projects normal work capacity and publicholidays need to be considered
The project team leader should be nominated at this time because thereneeds to be one person that holds the accountability for progressing theproject The team leader has the responsibility for marshalling the team andcommencing the CIB project with the Organise phase
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but much of thework may be delegated to the CIB Working group
How to P roceed
1 Obtain the listing of pro-poor services identified as priorities for improvement2 Decide the objectives or the expectation for improvement3 Decide the approximate start and end date4 Decide the CIB Project team leader
5 Complete the CIB Service nomination form
M o n i t o r CI B p ro j e c t p ro g re ss
I ns t i t u t iona l i zegt
Purpose
To monitor the progress of all current CIB projects so that any delays difficulties orbarriers may be dealt with or instructions provided on how to maintain the projectrsquosschedule
W h y m o n i t o r CI B p r o j e c t p r o g r e ss
As each CIB project advances it is likely that some difficulties and delays willarise Many of these will be capably dealt with by the team leader butothers may need the support of the Steering committee
We refer to the most likely problems and issues as ldquoBarriersrdquo and these aredealt with in a separate page ldquoBarriers and how to overcome themrdquo
In the early years of a CIB pilot implementation there may only be ahandful of active projects at one time but as the initiative gathersmomentum and more projects are commenced it is conceivable that manyprojects will be active at once
In the Philippines a large regional city had approximately twenty CIBprojects running concurrently
When the number of active projects exceeds ten it is time to considerreviewing their status by exception
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Exception means that where a project is running according to its originalplan and the team leader has no issues or concerns then the SteeringCommittee does not look at that project in detail
On the other hand where a project is seriously late or has some issues ordifficulties that cannot be easily resolved or it seems the projectobjectives may not be achieved or the team leader is seeking assistancethen the Steering Committee should carefully review this project andprovide the necessary assistance
The approach should be that all projects team leaders provide a monthlystatus report these reports are summarized onto a summary list oneperson reviews this list and identifies those projects that requireCommittee review A set of ldquotraffic lightsrdquo is one method of flagging therequirement for review
W h o d o e s t h i s t a s k
The CIB Steering committee completes the monitoring using updatedproject status reports provided by each CIB project team leader
Each CIB project leader should provide a Project status report on amonthly basis (or more regularly if required)
Where the Steering committee monitors only the summary report byexception the facilitator or a member of the Working group will need tosummarize all of the projects and ldquoflagrdquo those requiring Steeringcommittee review
How to P roceed
1 Have ldquoReview project progressrdquo as a standing agenda item at the regular CIBSteering Committee meetings
2 Brief each CIB project manager on the requirement to provide a monthly projectprogress report
3 Receive and collate monthly CIB project progress reports
4 Summarize the projectsrsquo status on a Summary report
5 Review each project and flag those requiring SC attention
6 Review CIB projects by exception
7 Agree on the root cause of any project problems8 Decide upon a course of action9 Write up the minutes of the meeting and issue them to all members
10 Advise the CIB project leader of the required action
B ar r i e r s an d h o w t o o ve rco m e t h e m
I ns t i t u t iona l i zegt
Purpose
To identify Barriers to the successful implementation of your CIB initiative andimplement strategies to minimize them
W h y i d e n t if y B a r r i e r s a n d o v e r c om e t h e m
Based upon a survey held at a regional conference on improving municipalservices a work session discussed Barriers and how they may be overcome
The results of the work session showed the following Barriers to be the mostcommon and these would inhibit the implementation of improvements
Individual staff performance is not measuredStaff do not have a personal training program
Managers and staff are not remunerated according to their performanceBudget allocation and justification method is weakProvincial or Central Government hold the power of decision makingManagers are not rewarded or recognized for improving performancePeers do not adequately support managers when change programs falter
These are ldquofundamental barriersrdquo to change and need to be dealt with at thewhole of municipal organization level It is not effective to deal with theseat a service level or department level because this would raise inequalitybetween those staff involved and those not
The CIB toolkit can be applied to address your priority Barriers Theapproach should be to
1 Organ ize a team to look at the Barrier(s)2 Ana lyze the Barriers particularly in completing a staff (customer) survey
3 Benchmark how other municipalities have dealt with the same issue4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff and managers to
adapt
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but in collaborationwith internal departments responsible for Human resource managementStaff training Finance and the Council secretariat
How to P roceed
1 Identify local Barriers that will definitely inhibit the successful implementation of your CIB initiative (use the Assessment of Barriers to change tool )
2 Identify the priority Barriers (those you wish to minimize in the short term)3 Decide whether or not these priority Barriers can be dealt with collectively or
individually
4 Complete a CIB Project nomination(s) to deal with individual or collective priority
Barriers
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Flex ib i l i t y i n dec i s i on m ak ing
I ns t i t u t iona l i zegt
Purpose
To delegate responsibility and accountability to managers and staff so themunicipality can operate in a flexible and responsive manner to meet the needs of its
community
W h y p u r s u e f l e x i b il i t y i n d e ci s io n m a k i n g
During the course of assisting many local governments with ContinuousImprovement and Benchmarking it has become evident that manygovernments are constrained by the lack of documented policy andprocedures poor staff training and limited delegation of authority andaccountability
In many cases simple decisions are not taken by the staff officer dealingwith the issue because they are either unsure of the correct decision tomake or do not have the authority or are not prepared to take the risk of a decision
In the end the decision is moved up the hierarchy of management andinevitably ends up with the most senior manager who is overwhelmed bythe numerous requests being made
Decision making then stalls and the customer becomes dissatisfied
A better model for fast and flexible decision making is
Have the policies of the government clearly documented so allmanagers and staff know the major business rules of theirservice (these may be documented as service specificationsservice charters or government by-laws)
Have all business processes clearly documented so that all staff
know exactly how to deliver a service and in particular whatdecisions they must make in respect of exceptional events orcircumstances
Train all staff in the processes they personally deliver orconduct ensure they know exactly how the process shouldoperate and the manner or method of their decision making toaddress exceptional conditions
Delegate decision making to do so to the lowest level in theorganizational structure that is commensurate with good riskmanagement knowledge skills age intellectual capacity andmaturity
Provide authority to the staff to make their decisions based uponthe level of delegation determined above
Encourage staff to make decisions on their own without referralto their superior but assist them to do so during their earlyexperience and
Monitor staff decision making using performance metrics orinternal audit programs to ensure decisions are made within thepowers of delegation and decisions are made correctly
The objectives of this model are
Customer requests are dealt with in the minimum amount of time
Decisions are made by the staff member closest to the actual request ortransaction and who is most knowledgeable about the detail of thetransaction
Decisions are made correctly and
The municipality is not put at risk in respect of
FraudCorruptionLitigationFinancial loss orEmployee or customer accidents or injury
W h o d o e s t h i s t a s k
The Mayor Chief Commissioner or Chief Executive should undertake thistask
They may seek assistance from the CIB Working group or the HumanResources Branch of the organization
How to P roceed
1 Develop a model for flexible decision making2 Undertake an audit to determine the municipalityrsquos level of flexibilityresponsiveness delegation and accountability
3 Review the current legislation governing decision making powers and the degree of delegation that is possible
4 Develop a policy that requires flexible decision making underpinned withappropriate responsibility accountability and authority
5 Develop an implementation plan to deploy the above policy6 Implement the plan7 Repeat the audit to determine the improvement in the municipalityrsquos capacity for
flexibility and decision making
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Bu i l d up i n t e rna l CI B capac i t y
I ns t i t u t iona l i zegt
Purpose
To build internal capacity to conduct CIB projects quickly and effectively so that themunicipality can continuously improve its services efficiently and effectively
W h y b u i l d u p i n t e r n a l CI B c ap a ci t y
The capaci ty of an organization to Analyze a service identifyopportunities then implement those opportunities is often mistakenlyunderstood to be simply a set of analysis skills
In fact the capaci ty of an organization to improve includes
InformationSkills in analysis and innovationA culture of consultation and open communicationProject management skillsDocumented procedures and instructionsPublic information or public accountability andSupportive financial and performance monitoring systems
To ensure CIB projects are conducted in an efficient and effective mannernot only do the CIB teams need to have the technical skills to complete aCIB project but they must also operate within a supportive culture andstructure and have appropriate information methods and systemsavailable to them
Where the underlying capacity to change weakens or does not exist in thefirst place then corrective action or improvements need to be commencedso that CIB projects have a better chance of success
To deal with these capacity weaknesses you can apply the normal CIBtoolkit and address your priority weaknesses using a CIB project
The approach should be to
1 Organ ize a team to look at the Capacity weaknesses2 Ana lyze the weaknesses particularly in completing a customer survey3 Benchmark how other municipalities have dealt with the same weakness4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff managers
council and systems to adapt
The tool ldquoAssessment of current capacity to improverdquo is provided as anassessment framework or audit check list to facilitate your CIB Steeringcommittee to assess your capacity on a regular basis We suggestannually so that improvements or weaknesses can be monitored for theirchange
The above assessment tool can be altered to meet your own needs and isnot meant to be a prescriptive list
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task
H o w to p r o c e ed
1 Complete a regular assessment of the municipalityrsquos capacity to deliver CIB
projects (use the Assessment of Current Capacity to Improve tool)
2 Identify priority capacity gaps that need to be improved in the short term3 Decide whether or not each priority gap can be dealt with as a CIB project
4 Complete a CIB project nomination for those gaps that can be addressed as a CIB
project
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N a m e t h e CI B i n i t i at i ve
I ns t i t u t iona l i zegt
Purpose
To decide upon a unique name for the CIBinitiative so the initiative is easilyrecognizable and memorable and clearlycoveys the objective of council which is to
continuously improve its services to itscommunity and particularly the poor
W h y n a m e t h e C I B i n i t i a t i v e
For the CIB full implementation to succeed it needs to be elevated inimportance be recognizable and memorable with all service staff and beclearly supported by council the mayor and the senior management team
Choosing and promoting a unique program name should achieve the ldquorecognizable and memorablerdquo objectives The more unique and strikingthe choice the more memorable the program should be
The name needs to also convey the objectives of council being the
continuous improvement of municipal services
Examples from other cities include
PR ID E - an acronym used in Australia by one city meaning Promoting andRecognizing Individuals when Delivering ExcellenceSPRING - an acronym used in the Philippines meaning Simplifying PRocesses INGovernmentNI RANTARA - a name used in Bangalore India that means to continuouslyimproveSI P an acronym used in Papua New Guinea that means Service ImprovementProgramDO BETTER a name used in Australia to reflect the intentions of a business tocontinuously improve its performance
W h o d o e s t h i s t a s k
The CIB Steering committee should develop a choice of names but it islikely yoursquore council will approve the preferred name logo and theirapplication
How to P roceed
1 Agree a method to generate ideas for name choices logo colors and applicationCompetitionWorkshopBrainstormResearch
2 Conduct the agreed method and generate a list of names logos colors etc3 Critique the suggested names and vote on a preferred name4 Submit a preferred name and some alternatives to council for their approval
5 Seek councilrsquos formal endorsement for their choice of name6 Advise senior managers and staff of the name choice7 Have the Public information officer issue a press release that explains councilrsquos
policy on CIB and use of the chosen name
L in k CI B t o r e w a rd s a n d re co g n it i o n
I ns t i t u t iona l i zegt
Purpose
To develop and implement a reward and recognition system that will motivate servicemanagers and staff to seriously pursue Continuous Improvement (ldquoCIrdquo) in their service
W h y l i n k C I B t o r e w a r d s a n d r e c o g n it i o n
Continuous improvement may not be sustainable unless service staff ismotivated to pursue service efficiency and excellence Continuousimprovement programs require extra attention and effort and any changeprocess has risks of failure
There will be a natural reluctance to volunteer extra effort or to acceptadditional risks unless there are rewards and recognition to make thisworthwhile
There needs to be a policy and processes that reward managers and staff for their extra efforts and extra risk taking and their achievements inimproving their services
Recognition and reward options that may be considered include
Additional annual leave daysAdvancement promotionPublic recognitionFinancial bonusPaid educationPaid study leaveAdditional facilities or entitlements
Any reward and recognition process should be an integral part of thePersonal Performance Appraisal system
W h o d o e s t h i s t a s k
The Human Resources section should develop the rewards and recognitionpolicy and processes and have this endorsed by council
In some municipalities employee unions may need to be consulted and localawards or employee ldquocontractsrdquo may need to be modified to incorporate thispolicy
How to P roceed
1 Seek councilrsquos authorization to develop a proposal for an effective reward andrecognition policy and process
2 Develop the draft policy and a process concept for submission to council3 Seek union and staff representative bodies endorsement of the proposed policy
and process concepts4 Seek council endorsement of the proposed policy and process concept5 Advise all affected staff of the new policy and the process concepts6 Implement the new policy and develop the new processes7 Request Internal External Audit to report upon the correct use of the reward and
recognition policy and process and its effectiveness
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Estab l i sh a CI B l i b ra ry r esource
I ns t i t u t iona l i zegt
Purpose
To provide a supportive working environment and a source of knowledge to facilitatefuture CIB project teams so they perform to their maximum ability
Why es tab l i s h a C IB l i b ra r y r es ourc e
CIB project teams require support and facilities in the form of
Space to display the current status of all active CIB projectswith their planned and current status
Space to display CIB team members contact details andmethods of consulting with them on any CIB project relatedmatter
Space for the entire team to meet and discuss issues in theirproject
Space to display service flowcharts examples pictures andother materials generated from their project
Telephone and a private area from which they can telephonecustomers suppliers and staff to interview them on the projectservice
Computer equipment and access to the internet so they canresearch potential Benchmarking partners accessBenchmarking information prepare questionnaires processperformance information and prepare reports
Space to hold and display example information such asmunicipal plans and annual reports service charters service
offerings promotion material training materials CIBrecommendations CIB performance measures and best practiceperformance customer and supplier surveys and
Space and facilities to train CIB team members that have nothad the experience of participating in a CIB project
An example is the Cebu SPRING Room
W h o d o e s t h i s t a s k
The CIB Steering committee should authorize the establishment of the CIBLibrary resource center and the CIB Working group should carry out thenecessary tasks
The Facilitator will be able to provide expert assistance in respect of theCIB Library inventory and any IT equipment that is required
How to P roceed
1 Determine the needs of future CIB project teams2 Develop a concept plan for the CIB library resource3 Cost the CIB library concept plan4 Approve the concept plan and cost budget5 Implement the plan6 Promote the use of the CIB library to all CIB teams7 Monitor the CIB library utilization and the teamsrsquo satisfaction with the facility
Deve lop a se rv i ce l i s t i ng
I ns t i t u t iona l i zegt
Purpose
To prepare a listing of all municipal services and their current performance status sothat poor performing services can be identified prioritized and nominated for a CIBproject Generally a local government will deliver around 100 services and this numbershould provide adequate detail and focus for you to prioritize services for improvementAn example listing of services is provided
Why dev e lop a s er v i c e l is t i ng
Continuous improvement as a process needs to focus upon a group of actions or activities a product or a service
A service in the local government context is a group of activities thattogether satisfy a specific need of the community A service can be brokendown into sub-services so the CIB process can deal with specific issues andparts of the bigger service can be identified as priorities for improvement
For example ldquoWaterrdquo may be defined as a service but this can be brokendown into sub services such as
1 Water catchment2 Water storage3 Water treatment4 Water connection5 Water reticulation supply6 Water metering and billing7 Sewage billing8 Sewage collection9 Sewage treatment
10 Sewage disposal
Taking the above list of sub-services it may be the case in your citythat Water connect ion is not accessible to some parts of the communityand it may be this sub-service that needs to be improved In other citiesWater metering and billing may be a problem and in other cities Watercatchment may be an issue
It is best to collect service information at the top service level first then at
a later time collect information at the sub-service level
7292019 Continuous Improvement and Benchmarking Techniques
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Generally a local government will deliver around 100 services and thisnumber should provide adequate detail and focus for you to prioritizeservices for improvement
Information relating to a service that can be collected may include
1 Service name2 Description3 Sub-service break down4 Number of current customers or volume of output5 The number of potential customers currently denied access to the service6 The severity and frequency of incidents of poor quality of the service or
incidents of customers with related sickness or health problems7 The severity and frequency of incidents of poor timeliness of delivering the
outputs and in particular when the timeliness is so sever it equates to denial of service access
8 The number of potential customers denied access to the service because it isunaffordable for them and
9 The frequency and severity of customer complaints about the service
When you decide upon what information is to be collected please considerthe basis on which you will prioritize the services for improvement (seeIdentify pro-poor services as priorities) because the basis will requireinformation that is being collected at this point
W h o d o e s t h i s t a s k
The CIB Working group should undertake this task but it will requireparticipation and cooperation from all service managers
The service listing can also be developed by
The service managers independentlyA specific project team set up to do this taskThe facilitator orA consultant hired to do this task
How to P roceed
1 Agree on what defines a ldquoservicerdquo2 Agree upon the information that is to be recorded for each service and or sub-
service
3 Develop the data collection method and resourcesQuestionnaire to each Director managerStaff interviewManager workshopUse financial budget costs center as a base
4 Collect the service data5 Process the data into a spreadsheet or computer file6 Return the service listing to the responsible managers for validation7 Correct the service listing8 Implement a procedure to keep the service listing updated
I d e n t i f y p ro - p o o r se rv i ce s as p r i o r i t i e s
I ns t i t u t iona l i zegt
Purpose
To identify and prioritize pro-poor services for improvement using the CIB toolkit
Why i den t i f y p ro -p oor s er v i c es as p r i o r i t i es
A pro-poor service is a service that provides the minimum basic needs of acommunity in respect of
1 Water2 Waste collection3 Sewage and sanitation4 Electricity energy5 Education6 Medical and hospital7 Housing8 Communications9 Employment or sustenance
The m in imum bas ic ser v ice leve l p rov ides
1 Access by all members of the community that need it2 A Qua l i t y output (ie fault free) that is safe hygienic and does not risk the health
of the service user3 A Time ly output that does not inhibit service access4 Pricing that is a f fo rdab le and does not inhibit service access and5 Adequate customer sa t i s fac t i on
Should any of the above services have
1 Sections of the community denied access to the service2 Outputs that in some way may risk the health or well being of the customer3 Outputs that are not delivered in a timely manner and ultimately restrict access to
the service4 Prices that are unaffordable for some in the community and ultimately restricts
their access or5 Customers that are generally dissatisfied with the service
then that service should be identified as a priority for improvement
The grading of the service seriousness should be based upon
The number of potential customers currently denied access to the serviceThe severity and frequency of incidents of poor quality of the service or incidentsof customers with related sickness or health problemsThe severity and frequency of incidents of poor timeliness of delivering theoutputs and in particular when the timeliness is so sever it equates to denial of service accessThe number of potential customers denied access to the service because it isunaffordable for them andThe frequency and severity of customer complaints about the service
The grading should be evidenced by data that has been collected for eachservice (refer earlier task ldquoDevelop a service listingrdquo)
7292019 Continuous Improvement and Benchmarking Techniques
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W h o d o e s t h i s t a s k
The CIB Working group should complete this task however the finaldecision on whether or not a specific service should be improved using theCIB toolkit will remain with the CIB Steering committee (see Approve thisCIB project within the Organize phase)
How to P roceed
1 Obtain the Service listing prepared in the preceding task2 Agree upon the definition of a ldquopro-poor servicerdquo3 Identify pro-poor services that currently have inadequate performance4 Grade these services according to their seriousness
N o m i n a t e CI B p ro j e c t s
I ns t i t u t iona l i zegt
Purpose
To decide which service or components will be the subject of a CIB project and tostate the expectations for improvement from the project
W h y n o m i n a t e CI B p r o j e c t s
The CIB Service nomination is a formal process to clearly set out theexpectations of the Steering committee in respect of improvementsrequired for a particular service
The nomination information has four important elements
1 The service or service components that is to be improved2 The expectation for improvement or the objective3 The start and end dates and4 The CIB Project leader
The nominated service needs to be very specific Nominating the service
as ldquoPublic healthrdquo or ldquoEducationrdquo will not provide adequate informationwith which the project team can focus its attention A better specificationwill be ldquoEducating the community on public health issuesrdquo or ldquoFood vendorlicensingrdquo
The expectation for improvement should be specified in quantifiable termsif possible An example may be ldquoDecrease the number of reportable foodpoisoning incidents from food vendors by 20rdquo In this way we canobjectively measure the success or otherwise of the CIB project
The start and end dates for the project need to be set relative to thecapacity of the likely team members to commence and conclude theproject Seasonal demand other projects normal work capacity and publicholidays need to be considered
The project team leader should be nominated at this time because thereneeds to be one person that holds the accountability for progressing theproject The team leader has the responsibility for marshalling the team andcommencing the CIB project with the Organise phase
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but much of thework may be delegated to the CIB Working group
How to P roceed
1 Obtain the listing of pro-poor services identified as priorities for improvement2 Decide the objectives or the expectation for improvement3 Decide the approximate start and end date4 Decide the CIB Project team leader
5 Complete the CIB Service nomination form
M o n i t o r CI B p ro j e c t p ro g re ss
I ns t i t u t iona l i zegt
Purpose
To monitor the progress of all current CIB projects so that any delays difficulties orbarriers may be dealt with or instructions provided on how to maintain the projectrsquosschedule
W h y m o n i t o r CI B p r o j e c t p r o g r e ss
As each CIB project advances it is likely that some difficulties and delays willarise Many of these will be capably dealt with by the team leader butothers may need the support of the Steering committee
We refer to the most likely problems and issues as ldquoBarriersrdquo and these aredealt with in a separate page ldquoBarriers and how to overcome themrdquo
In the early years of a CIB pilot implementation there may only be ahandful of active projects at one time but as the initiative gathersmomentum and more projects are commenced it is conceivable that manyprojects will be active at once
In the Philippines a large regional city had approximately twenty CIBprojects running concurrently
When the number of active projects exceeds ten it is time to considerreviewing their status by exception
7292019 Continuous Improvement and Benchmarking Techniques
httpslidepdfcomreaderfullcontinuous-improvement-and-benchmarking-techniques 3638
Exception means that where a project is running according to its originalplan and the team leader has no issues or concerns then the SteeringCommittee does not look at that project in detail
On the other hand where a project is seriously late or has some issues ordifficulties that cannot be easily resolved or it seems the projectobjectives may not be achieved or the team leader is seeking assistancethen the Steering Committee should carefully review this project andprovide the necessary assistance
The approach should be that all projects team leaders provide a monthlystatus report these reports are summarized onto a summary list oneperson reviews this list and identifies those projects that requireCommittee review A set of ldquotraffic lightsrdquo is one method of flagging therequirement for review
W h o d o e s t h i s t a s k
The CIB Steering committee completes the monitoring using updatedproject status reports provided by each CIB project team leader
Each CIB project leader should provide a Project status report on amonthly basis (or more regularly if required)
Where the Steering committee monitors only the summary report byexception the facilitator or a member of the Working group will need tosummarize all of the projects and ldquoflagrdquo those requiring Steeringcommittee review
How to P roceed
1 Have ldquoReview project progressrdquo as a standing agenda item at the regular CIBSteering Committee meetings
2 Brief each CIB project manager on the requirement to provide a monthly projectprogress report
3 Receive and collate monthly CIB project progress reports
4 Summarize the projectsrsquo status on a Summary report
5 Review each project and flag those requiring SC attention
6 Review CIB projects by exception
7 Agree on the root cause of any project problems8 Decide upon a course of action9 Write up the minutes of the meeting and issue them to all members
10 Advise the CIB project leader of the required action
B ar r i e r s an d h o w t o o ve rco m e t h e m
I ns t i t u t iona l i zegt
Purpose
To identify Barriers to the successful implementation of your CIB initiative andimplement strategies to minimize them
W h y i d e n t if y B a r r i e r s a n d o v e r c om e t h e m
Based upon a survey held at a regional conference on improving municipalservices a work session discussed Barriers and how they may be overcome
The results of the work session showed the following Barriers to be the mostcommon and these would inhibit the implementation of improvements
Individual staff performance is not measuredStaff do not have a personal training program
Managers and staff are not remunerated according to their performanceBudget allocation and justification method is weakProvincial or Central Government hold the power of decision makingManagers are not rewarded or recognized for improving performancePeers do not adequately support managers when change programs falter
These are ldquofundamental barriersrdquo to change and need to be dealt with at thewhole of municipal organization level It is not effective to deal with theseat a service level or department level because this would raise inequalitybetween those staff involved and those not
The CIB toolkit can be applied to address your priority Barriers Theapproach should be to
1 Organ ize a team to look at the Barrier(s)2 Ana lyze the Barriers particularly in completing a staff (customer) survey
3 Benchmark how other municipalities have dealt with the same issue4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff and managers to
adapt
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but in collaborationwith internal departments responsible for Human resource managementStaff training Finance and the Council secretariat
How to P roceed
1 Identify local Barriers that will definitely inhibit the successful implementation of your CIB initiative (use the Assessment of Barriers to change tool )
2 Identify the priority Barriers (those you wish to minimize in the short term)3 Decide whether or not these priority Barriers can be dealt with collectively or
individually
4 Complete a CIB Project nomination(s) to deal with individual or collective priority
Barriers
7292019 Continuous Improvement and Benchmarking Techniques
httpslidepdfcomreaderfullcontinuous-improvement-and-benchmarking-techniques 3738
Flex ib i l i t y i n dec i s i on m ak ing
I ns t i t u t iona l i zegt
Purpose
To delegate responsibility and accountability to managers and staff so themunicipality can operate in a flexible and responsive manner to meet the needs of its
community
W h y p u r s u e f l e x i b il i t y i n d e ci s io n m a k i n g
During the course of assisting many local governments with ContinuousImprovement and Benchmarking it has become evident that manygovernments are constrained by the lack of documented policy andprocedures poor staff training and limited delegation of authority andaccountability
In many cases simple decisions are not taken by the staff officer dealingwith the issue because they are either unsure of the correct decision tomake or do not have the authority or are not prepared to take the risk of a decision
In the end the decision is moved up the hierarchy of management andinevitably ends up with the most senior manager who is overwhelmed bythe numerous requests being made
Decision making then stalls and the customer becomes dissatisfied
A better model for fast and flexible decision making is
Have the policies of the government clearly documented so allmanagers and staff know the major business rules of theirservice (these may be documented as service specificationsservice charters or government by-laws)
Have all business processes clearly documented so that all staff
know exactly how to deliver a service and in particular whatdecisions they must make in respect of exceptional events orcircumstances
Train all staff in the processes they personally deliver orconduct ensure they know exactly how the process shouldoperate and the manner or method of their decision making toaddress exceptional conditions
Delegate decision making to do so to the lowest level in theorganizational structure that is commensurate with good riskmanagement knowledge skills age intellectual capacity andmaturity
Provide authority to the staff to make their decisions based uponthe level of delegation determined above
Encourage staff to make decisions on their own without referralto their superior but assist them to do so during their earlyexperience and
Monitor staff decision making using performance metrics orinternal audit programs to ensure decisions are made within thepowers of delegation and decisions are made correctly
The objectives of this model are
Customer requests are dealt with in the minimum amount of time
Decisions are made by the staff member closest to the actual request ortransaction and who is most knowledgeable about the detail of thetransaction
Decisions are made correctly and
The municipality is not put at risk in respect of
FraudCorruptionLitigationFinancial loss orEmployee or customer accidents or injury
W h o d o e s t h i s t a s k
The Mayor Chief Commissioner or Chief Executive should undertake thistask
They may seek assistance from the CIB Working group or the HumanResources Branch of the organization
How to P roceed
1 Develop a model for flexible decision making2 Undertake an audit to determine the municipalityrsquos level of flexibilityresponsiveness delegation and accountability
3 Review the current legislation governing decision making powers and the degree of delegation that is possible
4 Develop a policy that requires flexible decision making underpinned withappropriate responsibility accountability and authority
5 Develop an implementation plan to deploy the above policy6 Implement the plan7 Repeat the audit to determine the improvement in the municipalityrsquos capacity for
flexibility and decision making
7292019 Continuous Improvement and Benchmarking Techniques
httpslidepdfcomreaderfullcontinuous-improvement-and-benchmarking-techniques 3838
Bu i l d up i n t e rna l CI B capac i t y
I ns t i t u t iona l i zegt
Purpose
To build internal capacity to conduct CIB projects quickly and effectively so that themunicipality can continuously improve its services efficiently and effectively
W h y b u i l d u p i n t e r n a l CI B c ap a ci t y
The capaci ty of an organization to Analyze a service identifyopportunities then implement those opportunities is often mistakenlyunderstood to be simply a set of analysis skills
In fact the capaci ty of an organization to improve includes
InformationSkills in analysis and innovationA culture of consultation and open communicationProject management skillsDocumented procedures and instructionsPublic information or public accountability andSupportive financial and performance monitoring systems
To ensure CIB projects are conducted in an efficient and effective mannernot only do the CIB teams need to have the technical skills to complete aCIB project but they must also operate within a supportive culture andstructure and have appropriate information methods and systemsavailable to them
Where the underlying capacity to change weakens or does not exist in thefirst place then corrective action or improvements need to be commencedso that CIB projects have a better chance of success
To deal with these capacity weaknesses you can apply the normal CIBtoolkit and address your priority weaknesses using a CIB project
The approach should be to
1 Organ ize a team to look at the Capacity weaknesses2 Ana lyze the weaknesses particularly in completing a customer survey3 Benchmark how other municipalities have dealt with the same weakness4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff managers
council and systems to adapt
The tool ldquoAssessment of current capacity to improverdquo is provided as anassessment framework or audit check list to facilitate your CIB Steeringcommittee to assess your capacity on a regular basis We suggestannually so that improvements or weaknesses can be monitored for theirchange
The above assessment tool can be altered to meet your own needs and isnot meant to be a prescriptive list
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task
H o w to p r o c e ed
1 Complete a regular assessment of the municipalityrsquos capacity to deliver CIB
projects (use the Assessment of Current Capacity to Improve tool)
2 Identify priority capacity gaps that need to be improved in the short term3 Decide whether or not each priority gap can be dealt with as a CIB project
4 Complete a CIB project nomination for those gaps that can be addressed as a CIB
project
7292019 Continuous Improvement and Benchmarking Techniques
httpslidepdfcomreaderfullcontinuous-improvement-and-benchmarking-techniques 3338
Estab l i sh a CI B l i b ra ry r esource
I ns t i t u t iona l i zegt
Purpose
To provide a supportive working environment and a source of knowledge to facilitatefuture CIB project teams so they perform to their maximum ability
Why es tab l i s h a C IB l i b ra r y r es ourc e
CIB project teams require support and facilities in the form of
Space to display the current status of all active CIB projectswith their planned and current status
Space to display CIB team members contact details andmethods of consulting with them on any CIB project relatedmatter
Space for the entire team to meet and discuss issues in theirproject
Space to display service flowcharts examples pictures andother materials generated from their project
Telephone and a private area from which they can telephonecustomers suppliers and staff to interview them on the projectservice
Computer equipment and access to the internet so they canresearch potential Benchmarking partners accessBenchmarking information prepare questionnaires processperformance information and prepare reports
Space to hold and display example information such asmunicipal plans and annual reports service charters service
offerings promotion material training materials CIBrecommendations CIB performance measures and best practiceperformance customer and supplier surveys and
Space and facilities to train CIB team members that have nothad the experience of participating in a CIB project
An example is the Cebu SPRING Room
W h o d o e s t h i s t a s k
The CIB Steering committee should authorize the establishment of the CIBLibrary resource center and the CIB Working group should carry out thenecessary tasks
The Facilitator will be able to provide expert assistance in respect of theCIB Library inventory and any IT equipment that is required
How to P roceed
1 Determine the needs of future CIB project teams2 Develop a concept plan for the CIB library resource3 Cost the CIB library concept plan4 Approve the concept plan and cost budget5 Implement the plan6 Promote the use of the CIB library to all CIB teams7 Monitor the CIB library utilization and the teamsrsquo satisfaction with the facility
Deve lop a se rv i ce l i s t i ng
I ns t i t u t iona l i zegt
Purpose
To prepare a listing of all municipal services and their current performance status sothat poor performing services can be identified prioritized and nominated for a CIBproject Generally a local government will deliver around 100 services and this numbershould provide adequate detail and focus for you to prioritize services for improvementAn example listing of services is provided
Why dev e lop a s er v i c e l is t i ng
Continuous improvement as a process needs to focus upon a group of actions or activities a product or a service
A service in the local government context is a group of activities thattogether satisfy a specific need of the community A service can be brokendown into sub-services so the CIB process can deal with specific issues andparts of the bigger service can be identified as priorities for improvement
For example ldquoWaterrdquo may be defined as a service but this can be brokendown into sub services such as
1 Water catchment2 Water storage3 Water treatment4 Water connection5 Water reticulation supply6 Water metering and billing7 Sewage billing8 Sewage collection9 Sewage treatment
10 Sewage disposal
Taking the above list of sub-services it may be the case in your citythat Water connect ion is not accessible to some parts of the communityand it may be this sub-service that needs to be improved In other citiesWater metering and billing may be a problem and in other cities Watercatchment may be an issue
It is best to collect service information at the top service level first then at
a later time collect information at the sub-service level
7292019 Continuous Improvement and Benchmarking Techniques
httpslidepdfcomreaderfullcontinuous-improvement-and-benchmarking-techniques 3438
Generally a local government will deliver around 100 services and thisnumber should provide adequate detail and focus for you to prioritizeservices for improvement
Information relating to a service that can be collected may include
1 Service name2 Description3 Sub-service break down4 Number of current customers or volume of output5 The number of potential customers currently denied access to the service6 The severity and frequency of incidents of poor quality of the service or
incidents of customers with related sickness or health problems7 The severity and frequency of incidents of poor timeliness of delivering the
outputs and in particular when the timeliness is so sever it equates to denial of service access
8 The number of potential customers denied access to the service because it isunaffordable for them and
9 The frequency and severity of customer complaints about the service
When you decide upon what information is to be collected please considerthe basis on which you will prioritize the services for improvement (seeIdentify pro-poor services as priorities) because the basis will requireinformation that is being collected at this point
W h o d o e s t h i s t a s k
The CIB Working group should undertake this task but it will requireparticipation and cooperation from all service managers
The service listing can also be developed by
The service managers independentlyA specific project team set up to do this taskThe facilitator orA consultant hired to do this task
How to P roceed
1 Agree on what defines a ldquoservicerdquo2 Agree upon the information that is to be recorded for each service and or sub-
service
3 Develop the data collection method and resourcesQuestionnaire to each Director managerStaff interviewManager workshopUse financial budget costs center as a base
4 Collect the service data5 Process the data into a spreadsheet or computer file6 Return the service listing to the responsible managers for validation7 Correct the service listing8 Implement a procedure to keep the service listing updated
I d e n t i f y p ro - p o o r se rv i ce s as p r i o r i t i e s
I ns t i t u t iona l i zegt
Purpose
To identify and prioritize pro-poor services for improvement using the CIB toolkit
Why i den t i f y p ro -p oor s er v i c es as p r i o r i t i es
A pro-poor service is a service that provides the minimum basic needs of acommunity in respect of
1 Water2 Waste collection3 Sewage and sanitation4 Electricity energy5 Education6 Medical and hospital7 Housing8 Communications9 Employment or sustenance
The m in imum bas ic ser v ice leve l p rov ides
1 Access by all members of the community that need it2 A Qua l i t y output (ie fault free) that is safe hygienic and does not risk the health
of the service user3 A Time ly output that does not inhibit service access4 Pricing that is a f fo rdab le and does not inhibit service access and5 Adequate customer sa t i s fac t i on
Should any of the above services have
1 Sections of the community denied access to the service2 Outputs that in some way may risk the health or well being of the customer3 Outputs that are not delivered in a timely manner and ultimately restrict access to
the service4 Prices that are unaffordable for some in the community and ultimately restricts
their access or5 Customers that are generally dissatisfied with the service
then that service should be identified as a priority for improvement
The grading of the service seriousness should be based upon
The number of potential customers currently denied access to the serviceThe severity and frequency of incidents of poor quality of the service or incidentsof customers with related sickness or health problemsThe severity and frequency of incidents of poor timeliness of delivering theoutputs and in particular when the timeliness is so sever it equates to denial of service accessThe number of potential customers denied access to the service because it isunaffordable for them andThe frequency and severity of customer complaints about the service
The grading should be evidenced by data that has been collected for eachservice (refer earlier task ldquoDevelop a service listingrdquo)
7292019 Continuous Improvement and Benchmarking Techniques
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W h o d o e s t h i s t a s k
The CIB Working group should complete this task however the finaldecision on whether or not a specific service should be improved using theCIB toolkit will remain with the CIB Steering committee (see Approve thisCIB project within the Organize phase)
How to P roceed
1 Obtain the Service listing prepared in the preceding task2 Agree upon the definition of a ldquopro-poor servicerdquo3 Identify pro-poor services that currently have inadequate performance4 Grade these services according to their seriousness
N o m i n a t e CI B p ro j e c t s
I ns t i t u t iona l i zegt
Purpose
To decide which service or components will be the subject of a CIB project and tostate the expectations for improvement from the project
W h y n o m i n a t e CI B p r o j e c t s
The CIB Service nomination is a formal process to clearly set out theexpectations of the Steering committee in respect of improvementsrequired for a particular service
The nomination information has four important elements
1 The service or service components that is to be improved2 The expectation for improvement or the objective3 The start and end dates and4 The CIB Project leader
The nominated service needs to be very specific Nominating the service
as ldquoPublic healthrdquo or ldquoEducationrdquo will not provide adequate informationwith which the project team can focus its attention A better specificationwill be ldquoEducating the community on public health issuesrdquo or ldquoFood vendorlicensingrdquo
The expectation for improvement should be specified in quantifiable termsif possible An example may be ldquoDecrease the number of reportable foodpoisoning incidents from food vendors by 20rdquo In this way we canobjectively measure the success or otherwise of the CIB project
The start and end dates for the project need to be set relative to thecapacity of the likely team members to commence and conclude theproject Seasonal demand other projects normal work capacity and publicholidays need to be considered
The project team leader should be nominated at this time because thereneeds to be one person that holds the accountability for progressing theproject The team leader has the responsibility for marshalling the team andcommencing the CIB project with the Organise phase
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but much of thework may be delegated to the CIB Working group
How to P roceed
1 Obtain the listing of pro-poor services identified as priorities for improvement2 Decide the objectives or the expectation for improvement3 Decide the approximate start and end date4 Decide the CIB Project team leader
5 Complete the CIB Service nomination form
M o n i t o r CI B p ro j e c t p ro g re ss
I ns t i t u t iona l i zegt
Purpose
To monitor the progress of all current CIB projects so that any delays difficulties orbarriers may be dealt with or instructions provided on how to maintain the projectrsquosschedule
W h y m o n i t o r CI B p r o j e c t p r o g r e ss
As each CIB project advances it is likely that some difficulties and delays willarise Many of these will be capably dealt with by the team leader butothers may need the support of the Steering committee
We refer to the most likely problems and issues as ldquoBarriersrdquo and these aredealt with in a separate page ldquoBarriers and how to overcome themrdquo
In the early years of a CIB pilot implementation there may only be ahandful of active projects at one time but as the initiative gathersmomentum and more projects are commenced it is conceivable that manyprojects will be active at once
In the Philippines a large regional city had approximately twenty CIBprojects running concurrently
When the number of active projects exceeds ten it is time to considerreviewing their status by exception
7292019 Continuous Improvement and Benchmarking Techniques
httpslidepdfcomreaderfullcontinuous-improvement-and-benchmarking-techniques 3638
Exception means that where a project is running according to its originalplan and the team leader has no issues or concerns then the SteeringCommittee does not look at that project in detail
On the other hand where a project is seriously late or has some issues ordifficulties that cannot be easily resolved or it seems the projectobjectives may not be achieved or the team leader is seeking assistancethen the Steering Committee should carefully review this project andprovide the necessary assistance
The approach should be that all projects team leaders provide a monthlystatus report these reports are summarized onto a summary list oneperson reviews this list and identifies those projects that requireCommittee review A set of ldquotraffic lightsrdquo is one method of flagging therequirement for review
W h o d o e s t h i s t a s k
The CIB Steering committee completes the monitoring using updatedproject status reports provided by each CIB project team leader
Each CIB project leader should provide a Project status report on amonthly basis (or more regularly if required)
Where the Steering committee monitors only the summary report byexception the facilitator or a member of the Working group will need tosummarize all of the projects and ldquoflagrdquo those requiring Steeringcommittee review
How to P roceed
1 Have ldquoReview project progressrdquo as a standing agenda item at the regular CIBSteering Committee meetings
2 Brief each CIB project manager on the requirement to provide a monthly projectprogress report
3 Receive and collate monthly CIB project progress reports
4 Summarize the projectsrsquo status on a Summary report
5 Review each project and flag those requiring SC attention
6 Review CIB projects by exception
7 Agree on the root cause of any project problems8 Decide upon a course of action9 Write up the minutes of the meeting and issue them to all members
10 Advise the CIB project leader of the required action
B ar r i e r s an d h o w t o o ve rco m e t h e m
I ns t i t u t iona l i zegt
Purpose
To identify Barriers to the successful implementation of your CIB initiative andimplement strategies to minimize them
W h y i d e n t if y B a r r i e r s a n d o v e r c om e t h e m
Based upon a survey held at a regional conference on improving municipalservices a work session discussed Barriers and how they may be overcome
The results of the work session showed the following Barriers to be the mostcommon and these would inhibit the implementation of improvements
Individual staff performance is not measuredStaff do not have a personal training program
Managers and staff are not remunerated according to their performanceBudget allocation and justification method is weakProvincial or Central Government hold the power of decision makingManagers are not rewarded or recognized for improving performancePeers do not adequately support managers when change programs falter
These are ldquofundamental barriersrdquo to change and need to be dealt with at thewhole of municipal organization level It is not effective to deal with theseat a service level or department level because this would raise inequalitybetween those staff involved and those not
The CIB toolkit can be applied to address your priority Barriers Theapproach should be to
1 Organ ize a team to look at the Barrier(s)2 Ana lyze the Barriers particularly in completing a staff (customer) survey
3 Benchmark how other municipalities have dealt with the same issue4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff and managers to
adapt
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but in collaborationwith internal departments responsible for Human resource managementStaff training Finance and the Council secretariat
How to P roceed
1 Identify local Barriers that will definitely inhibit the successful implementation of your CIB initiative (use the Assessment of Barriers to change tool )
2 Identify the priority Barriers (those you wish to minimize in the short term)3 Decide whether or not these priority Barriers can be dealt with collectively or
individually
4 Complete a CIB Project nomination(s) to deal with individual or collective priority
Barriers
7292019 Continuous Improvement and Benchmarking Techniques
httpslidepdfcomreaderfullcontinuous-improvement-and-benchmarking-techniques 3738
Flex ib i l i t y i n dec i s i on m ak ing
I ns t i t u t iona l i zegt
Purpose
To delegate responsibility and accountability to managers and staff so themunicipality can operate in a flexible and responsive manner to meet the needs of its
community
W h y p u r s u e f l e x i b il i t y i n d e ci s io n m a k i n g
During the course of assisting many local governments with ContinuousImprovement and Benchmarking it has become evident that manygovernments are constrained by the lack of documented policy andprocedures poor staff training and limited delegation of authority andaccountability
In many cases simple decisions are not taken by the staff officer dealingwith the issue because they are either unsure of the correct decision tomake or do not have the authority or are not prepared to take the risk of a decision
In the end the decision is moved up the hierarchy of management andinevitably ends up with the most senior manager who is overwhelmed bythe numerous requests being made
Decision making then stalls and the customer becomes dissatisfied
A better model for fast and flexible decision making is
Have the policies of the government clearly documented so allmanagers and staff know the major business rules of theirservice (these may be documented as service specificationsservice charters or government by-laws)
Have all business processes clearly documented so that all staff
know exactly how to deliver a service and in particular whatdecisions they must make in respect of exceptional events orcircumstances
Train all staff in the processes they personally deliver orconduct ensure they know exactly how the process shouldoperate and the manner or method of their decision making toaddress exceptional conditions
Delegate decision making to do so to the lowest level in theorganizational structure that is commensurate with good riskmanagement knowledge skills age intellectual capacity andmaturity
Provide authority to the staff to make their decisions based uponthe level of delegation determined above
Encourage staff to make decisions on their own without referralto their superior but assist them to do so during their earlyexperience and
Monitor staff decision making using performance metrics orinternal audit programs to ensure decisions are made within thepowers of delegation and decisions are made correctly
The objectives of this model are
Customer requests are dealt with in the minimum amount of time
Decisions are made by the staff member closest to the actual request ortransaction and who is most knowledgeable about the detail of thetransaction
Decisions are made correctly and
The municipality is not put at risk in respect of
FraudCorruptionLitigationFinancial loss orEmployee or customer accidents or injury
W h o d o e s t h i s t a s k
The Mayor Chief Commissioner or Chief Executive should undertake thistask
They may seek assistance from the CIB Working group or the HumanResources Branch of the organization
How to P roceed
1 Develop a model for flexible decision making2 Undertake an audit to determine the municipalityrsquos level of flexibilityresponsiveness delegation and accountability
3 Review the current legislation governing decision making powers and the degree of delegation that is possible
4 Develop a policy that requires flexible decision making underpinned withappropriate responsibility accountability and authority
5 Develop an implementation plan to deploy the above policy6 Implement the plan7 Repeat the audit to determine the improvement in the municipalityrsquos capacity for
flexibility and decision making
7292019 Continuous Improvement and Benchmarking Techniques
httpslidepdfcomreaderfullcontinuous-improvement-and-benchmarking-techniques 3838
Bu i l d up i n t e rna l CI B capac i t y
I ns t i t u t iona l i zegt
Purpose
To build internal capacity to conduct CIB projects quickly and effectively so that themunicipality can continuously improve its services efficiently and effectively
W h y b u i l d u p i n t e r n a l CI B c ap a ci t y
The capaci ty of an organization to Analyze a service identifyopportunities then implement those opportunities is often mistakenlyunderstood to be simply a set of analysis skills
In fact the capaci ty of an organization to improve includes
InformationSkills in analysis and innovationA culture of consultation and open communicationProject management skillsDocumented procedures and instructionsPublic information or public accountability andSupportive financial and performance monitoring systems
To ensure CIB projects are conducted in an efficient and effective mannernot only do the CIB teams need to have the technical skills to complete aCIB project but they must also operate within a supportive culture andstructure and have appropriate information methods and systemsavailable to them
Where the underlying capacity to change weakens or does not exist in thefirst place then corrective action or improvements need to be commencedso that CIB projects have a better chance of success
To deal with these capacity weaknesses you can apply the normal CIBtoolkit and address your priority weaknesses using a CIB project
The approach should be to
1 Organ ize a team to look at the Capacity weaknesses2 Ana lyze the weaknesses particularly in completing a customer survey3 Benchmark how other municipalities have dealt with the same weakness4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff managers
council and systems to adapt
The tool ldquoAssessment of current capacity to improverdquo is provided as anassessment framework or audit check list to facilitate your CIB Steeringcommittee to assess your capacity on a regular basis We suggestannually so that improvements or weaknesses can be monitored for theirchange
The above assessment tool can be altered to meet your own needs and isnot meant to be a prescriptive list
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task
H o w to p r o c e ed
1 Complete a regular assessment of the municipalityrsquos capacity to deliver CIB
projects (use the Assessment of Current Capacity to Improve tool)
2 Identify priority capacity gaps that need to be improved in the short term3 Decide whether or not each priority gap can be dealt with as a CIB project
4 Complete a CIB project nomination for those gaps that can be addressed as a CIB
project
7292019 Continuous Improvement and Benchmarking Techniques
httpslidepdfcomreaderfullcontinuous-improvement-and-benchmarking-techniques 3438
Generally a local government will deliver around 100 services and thisnumber should provide adequate detail and focus for you to prioritizeservices for improvement
Information relating to a service that can be collected may include
1 Service name2 Description3 Sub-service break down4 Number of current customers or volume of output5 The number of potential customers currently denied access to the service6 The severity and frequency of incidents of poor quality of the service or
incidents of customers with related sickness or health problems7 The severity and frequency of incidents of poor timeliness of delivering the
outputs and in particular when the timeliness is so sever it equates to denial of service access
8 The number of potential customers denied access to the service because it isunaffordable for them and
9 The frequency and severity of customer complaints about the service
When you decide upon what information is to be collected please considerthe basis on which you will prioritize the services for improvement (seeIdentify pro-poor services as priorities) because the basis will requireinformation that is being collected at this point
W h o d o e s t h i s t a s k
The CIB Working group should undertake this task but it will requireparticipation and cooperation from all service managers
The service listing can also be developed by
The service managers independentlyA specific project team set up to do this taskThe facilitator orA consultant hired to do this task
How to P roceed
1 Agree on what defines a ldquoservicerdquo2 Agree upon the information that is to be recorded for each service and or sub-
service
3 Develop the data collection method and resourcesQuestionnaire to each Director managerStaff interviewManager workshopUse financial budget costs center as a base
4 Collect the service data5 Process the data into a spreadsheet or computer file6 Return the service listing to the responsible managers for validation7 Correct the service listing8 Implement a procedure to keep the service listing updated
I d e n t i f y p ro - p o o r se rv i ce s as p r i o r i t i e s
I ns t i t u t iona l i zegt
Purpose
To identify and prioritize pro-poor services for improvement using the CIB toolkit
Why i den t i f y p ro -p oor s er v i c es as p r i o r i t i es
A pro-poor service is a service that provides the minimum basic needs of acommunity in respect of
1 Water2 Waste collection3 Sewage and sanitation4 Electricity energy5 Education6 Medical and hospital7 Housing8 Communications9 Employment or sustenance
The m in imum bas ic ser v ice leve l p rov ides
1 Access by all members of the community that need it2 A Qua l i t y output (ie fault free) that is safe hygienic and does not risk the health
of the service user3 A Time ly output that does not inhibit service access4 Pricing that is a f fo rdab le and does not inhibit service access and5 Adequate customer sa t i s fac t i on
Should any of the above services have
1 Sections of the community denied access to the service2 Outputs that in some way may risk the health or well being of the customer3 Outputs that are not delivered in a timely manner and ultimately restrict access to
the service4 Prices that are unaffordable for some in the community and ultimately restricts
their access or5 Customers that are generally dissatisfied with the service
then that service should be identified as a priority for improvement
The grading of the service seriousness should be based upon
The number of potential customers currently denied access to the serviceThe severity and frequency of incidents of poor quality of the service or incidentsof customers with related sickness or health problemsThe severity and frequency of incidents of poor timeliness of delivering theoutputs and in particular when the timeliness is so sever it equates to denial of service accessThe number of potential customers denied access to the service because it isunaffordable for them andThe frequency and severity of customer complaints about the service
The grading should be evidenced by data that has been collected for eachservice (refer earlier task ldquoDevelop a service listingrdquo)
7292019 Continuous Improvement and Benchmarking Techniques
httpslidepdfcomreaderfullcontinuous-improvement-and-benchmarking-techniques 3538
W h o d o e s t h i s t a s k
The CIB Working group should complete this task however the finaldecision on whether or not a specific service should be improved using theCIB toolkit will remain with the CIB Steering committee (see Approve thisCIB project within the Organize phase)
How to P roceed
1 Obtain the Service listing prepared in the preceding task2 Agree upon the definition of a ldquopro-poor servicerdquo3 Identify pro-poor services that currently have inadequate performance4 Grade these services according to their seriousness
N o m i n a t e CI B p ro j e c t s
I ns t i t u t iona l i zegt
Purpose
To decide which service or components will be the subject of a CIB project and tostate the expectations for improvement from the project
W h y n o m i n a t e CI B p r o j e c t s
The CIB Service nomination is a formal process to clearly set out theexpectations of the Steering committee in respect of improvementsrequired for a particular service
The nomination information has four important elements
1 The service or service components that is to be improved2 The expectation for improvement or the objective3 The start and end dates and4 The CIB Project leader
The nominated service needs to be very specific Nominating the service
as ldquoPublic healthrdquo or ldquoEducationrdquo will not provide adequate informationwith which the project team can focus its attention A better specificationwill be ldquoEducating the community on public health issuesrdquo or ldquoFood vendorlicensingrdquo
The expectation for improvement should be specified in quantifiable termsif possible An example may be ldquoDecrease the number of reportable foodpoisoning incidents from food vendors by 20rdquo In this way we canobjectively measure the success or otherwise of the CIB project
The start and end dates for the project need to be set relative to thecapacity of the likely team members to commence and conclude theproject Seasonal demand other projects normal work capacity and publicholidays need to be considered
The project team leader should be nominated at this time because thereneeds to be one person that holds the accountability for progressing theproject The team leader has the responsibility for marshalling the team andcommencing the CIB project with the Organise phase
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but much of thework may be delegated to the CIB Working group
How to P roceed
1 Obtain the listing of pro-poor services identified as priorities for improvement2 Decide the objectives or the expectation for improvement3 Decide the approximate start and end date4 Decide the CIB Project team leader
5 Complete the CIB Service nomination form
M o n i t o r CI B p ro j e c t p ro g re ss
I ns t i t u t iona l i zegt
Purpose
To monitor the progress of all current CIB projects so that any delays difficulties orbarriers may be dealt with or instructions provided on how to maintain the projectrsquosschedule
W h y m o n i t o r CI B p r o j e c t p r o g r e ss
As each CIB project advances it is likely that some difficulties and delays willarise Many of these will be capably dealt with by the team leader butothers may need the support of the Steering committee
We refer to the most likely problems and issues as ldquoBarriersrdquo and these aredealt with in a separate page ldquoBarriers and how to overcome themrdquo
In the early years of a CIB pilot implementation there may only be ahandful of active projects at one time but as the initiative gathersmomentum and more projects are commenced it is conceivable that manyprojects will be active at once
In the Philippines a large regional city had approximately twenty CIBprojects running concurrently
When the number of active projects exceeds ten it is time to considerreviewing their status by exception
7292019 Continuous Improvement and Benchmarking Techniques
httpslidepdfcomreaderfullcontinuous-improvement-and-benchmarking-techniques 3638
Exception means that where a project is running according to its originalplan and the team leader has no issues or concerns then the SteeringCommittee does not look at that project in detail
On the other hand where a project is seriously late or has some issues ordifficulties that cannot be easily resolved or it seems the projectobjectives may not be achieved or the team leader is seeking assistancethen the Steering Committee should carefully review this project andprovide the necessary assistance
The approach should be that all projects team leaders provide a monthlystatus report these reports are summarized onto a summary list oneperson reviews this list and identifies those projects that requireCommittee review A set of ldquotraffic lightsrdquo is one method of flagging therequirement for review
W h o d o e s t h i s t a s k
The CIB Steering committee completes the monitoring using updatedproject status reports provided by each CIB project team leader
Each CIB project leader should provide a Project status report on amonthly basis (or more regularly if required)
Where the Steering committee monitors only the summary report byexception the facilitator or a member of the Working group will need tosummarize all of the projects and ldquoflagrdquo those requiring Steeringcommittee review
How to P roceed
1 Have ldquoReview project progressrdquo as a standing agenda item at the regular CIBSteering Committee meetings
2 Brief each CIB project manager on the requirement to provide a monthly projectprogress report
3 Receive and collate monthly CIB project progress reports
4 Summarize the projectsrsquo status on a Summary report
5 Review each project and flag those requiring SC attention
6 Review CIB projects by exception
7 Agree on the root cause of any project problems8 Decide upon a course of action9 Write up the minutes of the meeting and issue them to all members
10 Advise the CIB project leader of the required action
B ar r i e r s an d h o w t o o ve rco m e t h e m
I ns t i t u t iona l i zegt
Purpose
To identify Barriers to the successful implementation of your CIB initiative andimplement strategies to minimize them
W h y i d e n t if y B a r r i e r s a n d o v e r c om e t h e m
Based upon a survey held at a regional conference on improving municipalservices a work session discussed Barriers and how they may be overcome
The results of the work session showed the following Barriers to be the mostcommon and these would inhibit the implementation of improvements
Individual staff performance is not measuredStaff do not have a personal training program
Managers and staff are not remunerated according to their performanceBudget allocation and justification method is weakProvincial or Central Government hold the power of decision makingManagers are not rewarded or recognized for improving performancePeers do not adequately support managers when change programs falter
These are ldquofundamental barriersrdquo to change and need to be dealt with at thewhole of municipal organization level It is not effective to deal with theseat a service level or department level because this would raise inequalitybetween those staff involved and those not
The CIB toolkit can be applied to address your priority Barriers Theapproach should be to
1 Organ ize a team to look at the Barrier(s)2 Ana lyze the Barriers particularly in completing a staff (customer) survey
3 Benchmark how other municipalities have dealt with the same issue4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff and managers to
adapt
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but in collaborationwith internal departments responsible for Human resource managementStaff training Finance and the Council secretariat
How to P roceed
1 Identify local Barriers that will definitely inhibit the successful implementation of your CIB initiative (use the Assessment of Barriers to change tool )
2 Identify the priority Barriers (those you wish to minimize in the short term)3 Decide whether or not these priority Barriers can be dealt with collectively or
individually
4 Complete a CIB Project nomination(s) to deal with individual or collective priority
Barriers
7292019 Continuous Improvement and Benchmarking Techniques
httpslidepdfcomreaderfullcontinuous-improvement-and-benchmarking-techniques 3738
Flex ib i l i t y i n dec i s i on m ak ing
I ns t i t u t iona l i zegt
Purpose
To delegate responsibility and accountability to managers and staff so themunicipality can operate in a flexible and responsive manner to meet the needs of its
community
W h y p u r s u e f l e x i b il i t y i n d e ci s io n m a k i n g
During the course of assisting many local governments with ContinuousImprovement and Benchmarking it has become evident that manygovernments are constrained by the lack of documented policy andprocedures poor staff training and limited delegation of authority andaccountability
In many cases simple decisions are not taken by the staff officer dealingwith the issue because they are either unsure of the correct decision tomake or do not have the authority or are not prepared to take the risk of a decision
In the end the decision is moved up the hierarchy of management andinevitably ends up with the most senior manager who is overwhelmed bythe numerous requests being made
Decision making then stalls and the customer becomes dissatisfied
A better model for fast and flexible decision making is
Have the policies of the government clearly documented so allmanagers and staff know the major business rules of theirservice (these may be documented as service specificationsservice charters or government by-laws)
Have all business processes clearly documented so that all staff
know exactly how to deliver a service and in particular whatdecisions they must make in respect of exceptional events orcircumstances
Train all staff in the processes they personally deliver orconduct ensure they know exactly how the process shouldoperate and the manner or method of their decision making toaddress exceptional conditions
Delegate decision making to do so to the lowest level in theorganizational structure that is commensurate with good riskmanagement knowledge skills age intellectual capacity andmaturity
Provide authority to the staff to make their decisions based uponthe level of delegation determined above
Encourage staff to make decisions on their own without referralto their superior but assist them to do so during their earlyexperience and
Monitor staff decision making using performance metrics orinternal audit programs to ensure decisions are made within thepowers of delegation and decisions are made correctly
The objectives of this model are
Customer requests are dealt with in the minimum amount of time
Decisions are made by the staff member closest to the actual request ortransaction and who is most knowledgeable about the detail of thetransaction
Decisions are made correctly and
The municipality is not put at risk in respect of
FraudCorruptionLitigationFinancial loss orEmployee or customer accidents or injury
W h o d o e s t h i s t a s k
The Mayor Chief Commissioner or Chief Executive should undertake thistask
They may seek assistance from the CIB Working group or the HumanResources Branch of the organization
How to P roceed
1 Develop a model for flexible decision making2 Undertake an audit to determine the municipalityrsquos level of flexibilityresponsiveness delegation and accountability
3 Review the current legislation governing decision making powers and the degree of delegation that is possible
4 Develop a policy that requires flexible decision making underpinned withappropriate responsibility accountability and authority
5 Develop an implementation plan to deploy the above policy6 Implement the plan7 Repeat the audit to determine the improvement in the municipalityrsquos capacity for
flexibility and decision making
7292019 Continuous Improvement and Benchmarking Techniques
httpslidepdfcomreaderfullcontinuous-improvement-and-benchmarking-techniques 3838
Bu i l d up i n t e rna l CI B capac i t y
I ns t i t u t iona l i zegt
Purpose
To build internal capacity to conduct CIB projects quickly and effectively so that themunicipality can continuously improve its services efficiently and effectively
W h y b u i l d u p i n t e r n a l CI B c ap a ci t y
The capaci ty of an organization to Analyze a service identifyopportunities then implement those opportunities is often mistakenlyunderstood to be simply a set of analysis skills
In fact the capaci ty of an organization to improve includes
InformationSkills in analysis and innovationA culture of consultation and open communicationProject management skillsDocumented procedures and instructionsPublic information or public accountability andSupportive financial and performance monitoring systems
To ensure CIB projects are conducted in an efficient and effective mannernot only do the CIB teams need to have the technical skills to complete aCIB project but they must also operate within a supportive culture andstructure and have appropriate information methods and systemsavailable to them
Where the underlying capacity to change weakens or does not exist in thefirst place then corrective action or improvements need to be commencedso that CIB projects have a better chance of success
To deal with these capacity weaknesses you can apply the normal CIBtoolkit and address your priority weaknesses using a CIB project
The approach should be to
1 Organ ize a team to look at the Capacity weaknesses2 Ana lyze the weaknesses particularly in completing a customer survey3 Benchmark how other municipalities have dealt with the same weakness4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff managers
council and systems to adapt
The tool ldquoAssessment of current capacity to improverdquo is provided as anassessment framework or audit check list to facilitate your CIB Steeringcommittee to assess your capacity on a regular basis We suggestannually so that improvements or weaknesses can be monitored for theirchange
The above assessment tool can be altered to meet your own needs and isnot meant to be a prescriptive list
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task
H o w to p r o c e ed
1 Complete a regular assessment of the municipalityrsquos capacity to deliver CIB
projects (use the Assessment of Current Capacity to Improve tool)
2 Identify priority capacity gaps that need to be improved in the short term3 Decide whether or not each priority gap can be dealt with as a CIB project
4 Complete a CIB project nomination for those gaps that can be addressed as a CIB
project
7292019 Continuous Improvement and Benchmarking Techniques
httpslidepdfcomreaderfullcontinuous-improvement-and-benchmarking-techniques 3538
W h o d o e s t h i s t a s k
The CIB Working group should complete this task however the finaldecision on whether or not a specific service should be improved using theCIB toolkit will remain with the CIB Steering committee (see Approve thisCIB project within the Organize phase)
How to P roceed
1 Obtain the Service listing prepared in the preceding task2 Agree upon the definition of a ldquopro-poor servicerdquo3 Identify pro-poor services that currently have inadequate performance4 Grade these services according to their seriousness
N o m i n a t e CI B p ro j e c t s
I ns t i t u t iona l i zegt
Purpose
To decide which service or components will be the subject of a CIB project and tostate the expectations for improvement from the project
W h y n o m i n a t e CI B p r o j e c t s
The CIB Service nomination is a formal process to clearly set out theexpectations of the Steering committee in respect of improvementsrequired for a particular service
The nomination information has four important elements
1 The service or service components that is to be improved2 The expectation for improvement or the objective3 The start and end dates and4 The CIB Project leader
The nominated service needs to be very specific Nominating the service
as ldquoPublic healthrdquo or ldquoEducationrdquo will not provide adequate informationwith which the project team can focus its attention A better specificationwill be ldquoEducating the community on public health issuesrdquo or ldquoFood vendorlicensingrdquo
The expectation for improvement should be specified in quantifiable termsif possible An example may be ldquoDecrease the number of reportable foodpoisoning incidents from food vendors by 20rdquo In this way we canobjectively measure the success or otherwise of the CIB project
The start and end dates for the project need to be set relative to thecapacity of the likely team members to commence and conclude theproject Seasonal demand other projects normal work capacity and publicholidays need to be considered
The project team leader should be nominated at this time because thereneeds to be one person that holds the accountability for progressing theproject The team leader has the responsibility for marshalling the team andcommencing the CIB project with the Organise phase
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but much of thework may be delegated to the CIB Working group
How to P roceed
1 Obtain the listing of pro-poor services identified as priorities for improvement2 Decide the objectives or the expectation for improvement3 Decide the approximate start and end date4 Decide the CIB Project team leader
5 Complete the CIB Service nomination form
M o n i t o r CI B p ro j e c t p ro g re ss
I ns t i t u t iona l i zegt
Purpose
To monitor the progress of all current CIB projects so that any delays difficulties orbarriers may be dealt with or instructions provided on how to maintain the projectrsquosschedule
W h y m o n i t o r CI B p r o j e c t p r o g r e ss
As each CIB project advances it is likely that some difficulties and delays willarise Many of these will be capably dealt with by the team leader butothers may need the support of the Steering committee
We refer to the most likely problems and issues as ldquoBarriersrdquo and these aredealt with in a separate page ldquoBarriers and how to overcome themrdquo
In the early years of a CIB pilot implementation there may only be ahandful of active projects at one time but as the initiative gathersmomentum and more projects are commenced it is conceivable that manyprojects will be active at once
In the Philippines a large regional city had approximately twenty CIBprojects running concurrently
When the number of active projects exceeds ten it is time to considerreviewing their status by exception
7292019 Continuous Improvement and Benchmarking Techniques
httpslidepdfcomreaderfullcontinuous-improvement-and-benchmarking-techniques 3638
Exception means that where a project is running according to its originalplan and the team leader has no issues or concerns then the SteeringCommittee does not look at that project in detail
On the other hand where a project is seriously late or has some issues ordifficulties that cannot be easily resolved or it seems the projectobjectives may not be achieved or the team leader is seeking assistancethen the Steering Committee should carefully review this project andprovide the necessary assistance
The approach should be that all projects team leaders provide a monthlystatus report these reports are summarized onto a summary list oneperson reviews this list and identifies those projects that requireCommittee review A set of ldquotraffic lightsrdquo is one method of flagging therequirement for review
W h o d o e s t h i s t a s k
The CIB Steering committee completes the monitoring using updatedproject status reports provided by each CIB project team leader
Each CIB project leader should provide a Project status report on amonthly basis (or more regularly if required)
Where the Steering committee monitors only the summary report byexception the facilitator or a member of the Working group will need tosummarize all of the projects and ldquoflagrdquo those requiring Steeringcommittee review
How to P roceed
1 Have ldquoReview project progressrdquo as a standing agenda item at the regular CIBSteering Committee meetings
2 Brief each CIB project manager on the requirement to provide a monthly projectprogress report
3 Receive and collate monthly CIB project progress reports
4 Summarize the projectsrsquo status on a Summary report
5 Review each project and flag those requiring SC attention
6 Review CIB projects by exception
7 Agree on the root cause of any project problems8 Decide upon a course of action9 Write up the minutes of the meeting and issue them to all members
10 Advise the CIB project leader of the required action
B ar r i e r s an d h o w t o o ve rco m e t h e m
I ns t i t u t iona l i zegt
Purpose
To identify Barriers to the successful implementation of your CIB initiative andimplement strategies to minimize them
W h y i d e n t if y B a r r i e r s a n d o v e r c om e t h e m
Based upon a survey held at a regional conference on improving municipalservices a work session discussed Barriers and how they may be overcome
The results of the work session showed the following Barriers to be the mostcommon and these would inhibit the implementation of improvements
Individual staff performance is not measuredStaff do not have a personal training program
Managers and staff are not remunerated according to their performanceBudget allocation and justification method is weakProvincial or Central Government hold the power of decision makingManagers are not rewarded or recognized for improving performancePeers do not adequately support managers when change programs falter
These are ldquofundamental barriersrdquo to change and need to be dealt with at thewhole of municipal organization level It is not effective to deal with theseat a service level or department level because this would raise inequalitybetween those staff involved and those not
The CIB toolkit can be applied to address your priority Barriers Theapproach should be to
1 Organ ize a team to look at the Barrier(s)2 Ana lyze the Barriers particularly in completing a staff (customer) survey
3 Benchmark how other municipalities have dealt with the same issue4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff and managers to
adapt
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but in collaborationwith internal departments responsible for Human resource managementStaff training Finance and the Council secretariat
How to P roceed
1 Identify local Barriers that will definitely inhibit the successful implementation of your CIB initiative (use the Assessment of Barriers to change tool )
2 Identify the priority Barriers (those you wish to minimize in the short term)3 Decide whether or not these priority Barriers can be dealt with collectively or
individually
4 Complete a CIB Project nomination(s) to deal with individual or collective priority
Barriers
7292019 Continuous Improvement and Benchmarking Techniques
httpslidepdfcomreaderfullcontinuous-improvement-and-benchmarking-techniques 3738
Flex ib i l i t y i n dec i s i on m ak ing
I ns t i t u t iona l i zegt
Purpose
To delegate responsibility and accountability to managers and staff so themunicipality can operate in a flexible and responsive manner to meet the needs of its
community
W h y p u r s u e f l e x i b il i t y i n d e ci s io n m a k i n g
During the course of assisting many local governments with ContinuousImprovement and Benchmarking it has become evident that manygovernments are constrained by the lack of documented policy andprocedures poor staff training and limited delegation of authority andaccountability
In many cases simple decisions are not taken by the staff officer dealingwith the issue because they are either unsure of the correct decision tomake or do not have the authority or are not prepared to take the risk of a decision
In the end the decision is moved up the hierarchy of management andinevitably ends up with the most senior manager who is overwhelmed bythe numerous requests being made
Decision making then stalls and the customer becomes dissatisfied
A better model for fast and flexible decision making is
Have the policies of the government clearly documented so allmanagers and staff know the major business rules of theirservice (these may be documented as service specificationsservice charters or government by-laws)
Have all business processes clearly documented so that all staff
know exactly how to deliver a service and in particular whatdecisions they must make in respect of exceptional events orcircumstances
Train all staff in the processes they personally deliver orconduct ensure they know exactly how the process shouldoperate and the manner or method of their decision making toaddress exceptional conditions
Delegate decision making to do so to the lowest level in theorganizational structure that is commensurate with good riskmanagement knowledge skills age intellectual capacity andmaturity
Provide authority to the staff to make their decisions based uponthe level of delegation determined above
Encourage staff to make decisions on their own without referralto their superior but assist them to do so during their earlyexperience and
Monitor staff decision making using performance metrics orinternal audit programs to ensure decisions are made within thepowers of delegation and decisions are made correctly
The objectives of this model are
Customer requests are dealt with in the minimum amount of time
Decisions are made by the staff member closest to the actual request ortransaction and who is most knowledgeable about the detail of thetransaction
Decisions are made correctly and
The municipality is not put at risk in respect of
FraudCorruptionLitigationFinancial loss orEmployee or customer accidents or injury
W h o d o e s t h i s t a s k
The Mayor Chief Commissioner or Chief Executive should undertake thistask
They may seek assistance from the CIB Working group or the HumanResources Branch of the organization
How to P roceed
1 Develop a model for flexible decision making2 Undertake an audit to determine the municipalityrsquos level of flexibilityresponsiveness delegation and accountability
3 Review the current legislation governing decision making powers and the degree of delegation that is possible
4 Develop a policy that requires flexible decision making underpinned withappropriate responsibility accountability and authority
5 Develop an implementation plan to deploy the above policy6 Implement the plan7 Repeat the audit to determine the improvement in the municipalityrsquos capacity for
flexibility and decision making
7292019 Continuous Improvement and Benchmarking Techniques
httpslidepdfcomreaderfullcontinuous-improvement-and-benchmarking-techniques 3838
Bu i l d up i n t e rna l CI B capac i t y
I ns t i t u t iona l i zegt
Purpose
To build internal capacity to conduct CIB projects quickly and effectively so that themunicipality can continuously improve its services efficiently and effectively
W h y b u i l d u p i n t e r n a l CI B c ap a ci t y
The capaci ty of an organization to Analyze a service identifyopportunities then implement those opportunities is often mistakenlyunderstood to be simply a set of analysis skills
In fact the capaci ty of an organization to improve includes
InformationSkills in analysis and innovationA culture of consultation and open communicationProject management skillsDocumented procedures and instructionsPublic information or public accountability andSupportive financial and performance monitoring systems
To ensure CIB projects are conducted in an efficient and effective mannernot only do the CIB teams need to have the technical skills to complete aCIB project but they must also operate within a supportive culture andstructure and have appropriate information methods and systemsavailable to them
Where the underlying capacity to change weakens or does not exist in thefirst place then corrective action or improvements need to be commencedso that CIB projects have a better chance of success
To deal with these capacity weaknesses you can apply the normal CIBtoolkit and address your priority weaknesses using a CIB project
The approach should be to
1 Organ ize a team to look at the Capacity weaknesses2 Ana lyze the weaknesses particularly in completing a customer survey3 Benchmark how other municipalities have dealt with the same weakness4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff managers
council and systems to adapt
The tool ldquoAssessment of current capacity to improverdquo is provided as anassessment framework or audit check list to facilitate your CIB Steeringcommittee to assess your capacity on a regular basis We suggestannually so that improvements or weaknesses can be monitored for theirchange
The above assessment tool can be altered to meet your own needs and isnot meant to be a prescriptive list
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task
H o w to p r o c e ed
1 Complete a regular assessment of the municipalityrsquos capacity to deliver CIB
projects (use the Assessment of Current Capacity to Improve tool)
2 Identify priority capacity gaps that need to be improved in the short term3 Decide whether or not each priority gap can be dealt with as a CIB project
4 Complete a CIB project nomination for those gaps that can be addressed as a CIB
project
7292019 Continuous Improvement and Benchmarking Techniques
httpslidepdfcomreaderfullcontinuous-improvement-and-benchmarking-techniques 3638
Exception means that where a project is running according to its originalplan and the team leader has no issues or concerns then the SteeringCommittee does not look at that project in detail
On the other hand where a project is seriously late or has some issues ordifficulties that cannot be easily resolved or it seems the projectobjectives may not be achieved or the team leader is seeking assistancethen the Steering Committee should carefully review this project andprovide the necessary assistance
The approach should be that all projects team leaders provide a monthlystatus report these reports are summarized onto a summary list oneperson reviews this list and identifies those projects that requireCommittee review A set of ldquotraffic lightsrdquo is one method of flagging therequirement for review
W h o d o e s t h i s t a s k
The CIB Steering committee completes the monitoring using updatedproject status reports provided by each CIB project team leader
Each CIB project leader should provide a Project status report on amonthly basis (or more regularly if required)
Where the Steering committee monitors only the summary report byexception the facilitator or a member of the Working group will need tosummarize all of the projects and ldquoflagrdquo those requiring Steeringcommittee review
How to P roceed
1 Have ldquoReview project progressrdquo as a standing agenda item at the regular CIBSteering Committee meetings
2 Brief each CIB project manager on the requirement to provide a monthly projectprogress report
3 Receive and collate monthly CIB project progress reports
4 Summarize the projectsrsquo status on a Summary report
5 Review each project and flag those requiring SC attention
6 Review CIB projects by exception
7 Agree on the root cause of any project problems8 Decide upon a course of action9 Write up the minutes of the meeting and issue them to all members
10 Advise the CIB project leader of the required action
B ar r i e r s an d h o w t o o ve rco m e t h e m
I ns t i t u t iona l i zegt
Purpose
To identify Barriers to the successful implementation of your CIB initiative andimplement strategies to minimize them
W h y i d e n t if y B a r r i e r s a n d o v e r c om e t h e m
Based upon a survey held at a regional conference on improving municipalservices a work session discussed Barriers and how they may be overcome
The results of the work session showed the following Barriers to be the mostcommon and these would inhibit the implementation of improvements
Individual staff performance is not measuredStaff do not have a personal training program
Managers and staff are not remunerated according to their performanceBudget allocation and justification method is weakProvincial or Central Government hold the power of decision makingManagers are not rewarded or recognized for improving performancePeers do not adequately support managers when change programs falter
These are ldquofundamental barriersrdquo to change and need to be dealt with at thewhole of municipal organization level It is not effective to deal with theseat a service level or department level because this would raise inequalitybetween those staff involved and those not
The CIB toolkit can be applied to address your priority Barriers Theapproach should be to
1 Organ ize a team to look at the Barrier(s)2 Ana lyze the Barriers particularly in completing a staff (customer) survey
3 Benchmark how other municipalities have dealt with the same issue4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff and managers to
adapt
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task but in collaborationwith internal departments responsible for Human resource managementStaff training Finance and the Council secretariat
How to P roceed
1 Identify local Barriers that will definitely inhibit the successful implementation of your CIB initiative (use the Assessment of Barriers to change tool )
2 Identify the priority Barriers (those you wish to minimize in the short term)3 Decide whether or not these priority Barriers can be dealt with collectively or
individually
4 Complete a CIB Project nomination(s) to deal with individual or collective priority
Barriers
7292019 Continuous Improvement and Benchmarking Techniques
httpslidepdfcomreaderfullcontinuous-improvement-and-benchmarking-techniques 3738
Flex ib i l i t y i n dec i s i on m ak ing
I ns t i t u t iona l i zegt
Purpose
To delegate responsibility and accountability to managers and staff so themunicipality can operate in a flexible and responsive manner to meet the needs of its
community
W h y p u r s u e f l e x i b il i t y i n d e ci s io n m a k i n g
During the course of assisting many local governments with ContinuousImprovement and Benchmarking it has become evident that manygovernments are constrained by the lack of documented policy andprocedures poor staff training and limited delegation of authority andaccountability
In many cases simple decisions are not taken by the staff officer dealingwith the issue because they are either unsure of the correct decision tomake or do not have the authority or are not prepared to take the risk of a decision
In the end the decision is moved up the hierarchy of management andinevitably ends up with the most senior manager who is overwhelmed bythe numerous requests being made
Decision making then stalls and the customer becomes dissatisfied
A better model for fast and flexible decision making is
Have the policies of the government clearly documented so allmanagers and staff know the major business rules of theirservice (these may be documented as service specificationsservice charters or government by-laws)
Have all business processes clearly documented so that all staff
know exactly how to deliver a service and in particular whatdecisions they must make in respect of exceptional events orcircumstances
Train all staff in the processes they personally deliver orconduct ensure they know exactly how the process shouldoperate and the manner or method of their decision making toaddress exceptional conditions
Delegate decision making to do so to the lowest level in theorganizational structure that is commensurate with good riskmanagement knowledge skills age intellectual capacity andmaturity
Provide authority to the staff to make their decisions based uponthe level of delegation determined above
Encourage staff to make decisions on their own without referralto their superior but assist them to do so during their earlyexperience and
Monitor staff decision making using performance metrics orinternal audit programs to ensure decisions are made within thepowers of delegation and decisions are made correctly
The objectives of this model are
Customer requests are dealt with in the minimum amount of time
Decisions are made by the staff member closest to the actual request ortransaction and who is most knowledgeable about the detail of thetransaction
Decisions are made correctly and
The municipality is not put at risk in respect of
FraudCorruptionLitigationFinancial loss orEmployee or customer accidents or injury
W h o d o e s t h i s t a s k
The Mayor Chief Commissioner or Chief Executive should undertake thistask
They may seek assistance from the CIB Working group or the HumanResources Branch of the organization
How to P roceed
1 Develop a model for flexible decision making2 Undertake an audit to determine the municipalityrsquos level of flexibilityresponsiveness delegation and accountability
3 Review the current legislation governing decision making powers and the degree of delegation that is possible
4 Develop a policy that requires flexible decision making underpinned withappropriate responsibility accountability and authority
5 Develop an implementation plan to deploy the above policy6 Implement the plan7 Repeat the audit to determine the improvement in the municipalityrsquos capacity for
flexibility and decision making
7292019 Continuous Improvement and Benchmarking Techniques
httpslidepdfcomreaderfullcontinuous-improvement-and-benchmarking-techniques 3838
Bu i l d up i n t e rna l CI B capac i t y
I ns t i t u t iona l i zegt
Purpose
To build internal capacity to conduct CIB projects quickly and effectively so that themunicipality can continuously improve its services efficiently and effectively
W h y b u i l d u p i n t e r n a l CI B c ap a ci t y
The capaci ty of an organization to Analyze a service identifyopportunities then implement those opportunities is often mistakenlyunderstood to be simply a set of analysis skills
In fact the capaci ty of an organization to improve includes
InformationSkills in analysis and innovationA culture of consultation and open communicationProject management skillsDocumented procedures and instructionsPublic information or public accountability andSupportive financial and performance monitoring systems
To ensure CIB projects are conducted in an efficient and effective mannernot only do the CIB teams need to have the technical skills to complete aCIB project but they must also operate within a supportive culture andstructure and have appropriate information methods and systemsavailable to them
Where the underlying capacity to change weakens or does not exist in thefirst place then corrective action or improvements need to be commencedso that CIB projects have a better chance of success
To deal with these capacity weaknesses you can apply the normal CIBtoolkit and address your priority weaknesses using a CIB project
The approach should be to
1 Organ ize a team to look at the Capacity weaknesses2 Ana lyze the weaknesses particularly in completing a customer survey3 Benchmark how other municipalities have dealt with the same weakness4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff managers
council and systems to adapt
The tool ldquoAssessment of current capacity to improverdquo is provided as anassessment framework or audit check list to facilitate your CIB Steeringcommittee to assess your capacity on a regular basis We suggestannually so that improvements or weaknesses can be monitored for theirchange
The above assessment tool can be altered to meet your own needs and isnot meant to be a prescriptive list
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task
H o w to p r o c e ed
1 Complete a regular assessment of the municipalityrsquos capacity to deliver CIB
projects (use the Assessment of Current Capacity to Improve tool)
2 Identify priority capacity gaps that need to be improved in the short term3 Decide whether or not each priority gap can be dealt with as a CIB project
4 Complete a CIB project nomination for those gaps that can be addressed as a CIB
project
7292019 Continuous Improvement and Benchmarking Techniques
httpslidepdfcomreaderfullcontinuous-improvement-and-benchmarking-techniques 3738
Flex ib i l i t y i n dec i s i on m ak ing
I ns t i t u t iona l i zegt
Purpose
To delegate responsibility and accountability to managers and staff so themunicipality can operate in a flexible and responsive manner to meet the needs of its
community
W h y p u r s u e f l e x i b il i t y i n d e ci s io n m a k i n g
During the course of assisting many local governments with ContinuousImprovement and Benchmarking it has become evident that manygovernments are constrained by the lack of documented policy andprocedures poor staff training and limited delegation of authority andaccountability
In many cases simple decisions are not taken by the staff officer dealingwith the issue because they are either unsure of the correct decision tomake or do not have the authority or are not prepared to take the risk of a decision
In the end the decision is moved up the hierarchy of management andinevitably ends up with the most senior manager who is overwhelmed bythe numerous requests being made
Decision making then stalls and the customer becomes dissatisfied
A better model for fast and flexible decision making is
Have the policies of the government clearly documented so allmanagers and staff know the major business rules of theirservice (these may be documented as service specificationsservice charters or government by-laws)
Have all business processes clearly documented so that all staff
know exactly how to deliver a service and in particular whatdecisions they must make in respect of exceptional events orcircumstances
Train all staff in the processes they personally deliver orconduct ensure they know exactly how the process shouldoperate and the manner or method of their decision making toaddress exceptional conditions
Delegate decision making to do so to the lowest level in theorganizational structure that is commensurate with good riskmanagement knowledge skills age intellectual capacity andmaturity
Provide authority to the staff to make their decisions based uponthe level of delegation determined above
Encourage staff to make decisions on their own without referralto their superior but assist them to do so during their earlyexperience and
Monitor staff decision making using performance metrics orinternal audit programs to ensure decisions are made within thepowers of delegation and decisions are made correctly
The objectives of this model are
Customer requests are dealt with in the minimum amount of time
Decisions are made by the staff member closest to the actual request ortransaction and who is most knowledgeable about the detail of thetransaction
Decisions are made correctly and
The municipality is not put at risk in respect of
FraudCorruptionLitigationFinancial loss orEmployee or customer accidents or injury
W h o d o e s t h i s t a s k
The Mayor Chief Commissioner or Chief Executive should undertake thistask
They may seek assistance from the CIB Working group or the HumanResources Branch of the organization
How to P roceed
1 Develop a model for flexible decision making2 Undertake an audit to determine the municipalityrsquos level of flexibilityresponsiveness delegation and accountability
3 Review the current legislation governing decision making powers and the degree of delegation that is possible
4 Develop a policy that requires flexible decision making underpinned withappropriate responsibility accountability and authority
5 Develop an implementation plan to deploy the above policy6 Implement the plan7 Repeat the audit to determine the improvement in the municipalityrsquos capacity for
flexibility and decision making
7292019 Continuous Improvement and Benchmarking Techniques
httpslidepdfcomreaderfullcontinuous-improvement-and-benchmarking-techniques 3838
Bu i l d up i n t e rna l CI B capac i t y
I ns t i t u t iona l i zegt
Purpose
To build internal capacity to conduct CIB projects quickly and effectively so that themunicipality can continuously improve its services efficiently and effectively
W h y b u i l d u p i n t e r n a l CI B c ap a ci t y
The capaci ty of an organization to Analyze a service identifyopportunities then implement those opportunities is often mistakenlyunderstood to be simply a set of analysis skills
In fact the capaci ty of an organization to improve includes
InformationSkills in analysis and innovationA culture of consultation and open communicationProject management skillsDocumented procedures and instructionsPublic information or public accountability andSupportive financial and performance monitoring systems
To ensure CIB projects are conducted in an efficient and effective mannernot only do the CIB teams need to have the technical skills to complete aCIB project but they must also operate within a supportive culture andstructure and have appropriate information methods and systemsavailable to them
Where the underlying capacity to change weakens or does not exist in thefirst place then corrective action or improvements need to be commencedso that CIB projects have a better chance of success
To deal with these capacity weaknesses you can apply the normal CIBtoolkit and address your priority weaknesses using a CIB project
The approach should be to
1 Organ ize a team to look at the Capacity weaknesses2 Ana lyze the weaknesses particularly in completing a customer survey3 Benchmark how other municipalities have dealt with the same weakness4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff managers
council and systems to adapt
The tool ldquoAssessment of current capacity to improverdquo is provided as anassessment framework or audit check list to facilitate your CIB Steeringcommittee to assess your capacity on a regular basis We suggestannually so that improvements or weaknesses can be monitored for theirchange
The above assessment tool can be altered to meet your own needs and isnot meant to be a prescriptive list
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task
H o w to p r o c e ed
1 Complete a regular assessment of the municipalityrsquos capacity to deliver CIB
projects (use the Assessment of Current Capacity to Improve tool)
2 Identify priority capacity gaps that need to be improved in the short term3 Decide whether or not each priority gap can be dealt with as a CIB project
4 Complete a CIB project nomination for those gaps that can be addressed as a CIB
project
7292019 Continuous Improvement and Benchmarking Techniques
httpslidepdfcomreaderfullcontinuous-improvement-and-benchmarking-techniques 3838
Bu i l d up i n t e rna l CI B capac i t y
I ns t i t u t iona l i zegt
Purpose
To build internal capacity to conduct CIB projects quickly and effectively so that themunicipality can continuously improve its services efficiently and effectively
W h y b u i l d u p i n t e r n a l CI B c ap a ci t y
The capaci ty of an organization to Analyze a service identifyopportunities then implement those opportunities is often mistakenlyunderstood to be simply a set of analysis skills
In fact the capaci ty of an organization to improve includes
InformationSkills in analysis and innovationA culture of consultation and open communicationProject management skillsDocumented procedures and instructionsPublic information or public accountability andSupportive financial and performance monitoring systems
To ensure CIB projects are conducted in an efficient and effective mannernot only do the CIB teams need to have the technical skills to complete aCIB project but they must also operate within a supportive culture andstructure and have appropriate information methods and systemsavailable to them
Where the underlying capacity to change weakens or does not exist in thefirst place then corrective action or improvements need to be commencedso that CIB projects have a better chance of success
To deal with these capacity weaknesses you can apply the normal CIBtoolkit and address your priority weaknesses using a CIB project
The approach should be to
1 Organ ize a team to look at the Capacity weaknesses2 Ana lyze the weaknesses particularly in completing a customer survey3 Benchmark how other municipalities have dealt with the same weakness4 I n n o v a t e complete a root cause analysis and identify your preferred solutions
and5 I m p l e m e n t changes over time recognizing the capacity of staff managers
council and systems to adapt
The tool ldquoAssessment of current capacity to improverdquo is provided as anassessment framework or audit check list to facilitate your CIB Steeringcommittee to assess your capacity on a regular basis We suggestannually so that improvements or weaknesses can be monitored for theirchange
The above assessment tool can be altered to meet your own needs and isnot meant to be a prescriptive list
W h o d o e s t h i s t a s k
The CIB Steering committee should complete this task
H o w to p r o c e ed
1 Complete a regular assessment of the municipalityrsquos capacity to deliver CIB
projects (use the Assessment of Current Capacity to Improve tool)
2 Identify priority capacity gaps that need to be improved in the short term3 Decide whether or not each priority gap can be dealt with as a CIB project
4 Complete a CIB project nomination for those gaps that can be addressed as a CIB
project