AVENGERS ASSEMBLE

Context/History

• The idea was first though of in 2005 by Avi Arad. • The characters were drawn off the marvel comics. • They started casting in 2008 and set a release date

for 2011.

The Film

Synergy

Manufacturing Synergy products

• Toys we’re merchandised by Hasbro licensed by Marvel • bags we’re merchandised by BB Designs Europe LTD• Norton 360 – if you by the avengers DVD you get a free 30

days trail • New era produce many different Avengers hat using the logo. • Marvel entertainment made a deal with games development

company Ubisoft to bring out the video game "Avengers: Battle For Earth" and was only released on Xbox 360 and Wii U

• Had a total budget of $220,000,000 but made over $1B in the box office.

Distribution – Walt DisneyWalt Disney Studios Motion Pictures Distribution is an American motion picture distribution company owned by The Walt Disney Company. Established in 1953, as Buena Vista Distribution, the company handles distribution for films produced by the Walt Disney Studios and, Marvel Studios, which is a part of the Disney's subsidiary, Marvel Entertainment. The division took on its new name in 2007.

• Paramount had the distribution rights for the film but Disney bought the rights to distribute the film.

Distribution – Walt Disney

Audience• The primary audience for this film was

families. • 60% of audience gender were male. • The audience took in around £15.8m in

the UK on the 4 day weekend reaching no.1 at the box office.

• In the USA around $10.8 bn intake on the weekend.

.

International audience

Opening Weekend$207,438,708 (USA) (6 May 2012) (4,349 Screens)£15,778,074 (UK) (29 April 2012) (521 Screens)$178,400,000 (Non-USA) (29 April 2012)BRL 20,387,104 (Brazil) (29 April 2012) (996 Screens)$51,640 (Cambodia) (17 May 2012)INR 110,000,000 (India) (27 April 2012)€4,752,836 (Italy) (29 April 2012) (678 Screens)PHP 277,383,923 (Philippines) (29 April 2012) (479 Screens)€468,100 (Portugal) (29 April 2012) (80 Screens)

MarketingToys Clothing Lunchbox

Bedcovers

Billboards Cards

DVDS