Context Aware Everything!
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Microsoft used to ask as its tagline “Where do you want to go today?” Today that question has changed to “Where are you right now?” Gartner has said that within the next few years, context-aware computing will be as important to mobile services as search is today. Consumers now expect content to be enriched with contextual relevance—using their devices, location, presence, social attributes, and even behavior to meet their immediate needs.