April 15, 2023 TCS Public

A Novel Service for Interactive Television by mashups of TV news and related Web Information

Innovation Lab, Kolkata

2April 15, 2023

• Market Requirement• Deployment Scenario• System Description • Value Proposition• Demo

Presentation Roadmap

3April 15, 2023

• Currently TV is a dumb device

• Connected TV or Widget-based TVs are slowly coming into Market

• Current Connected TV does not understand TV Video Context

• Infinite Possibilities of Intelligent Mash-ups from Internet possible if TV Video Context is automatically understood

Market Requirement

4April 15, 2023

Deployment Scenario

DTH / CAS

Set Top Box

DTH operator

Base station

Broadband Connection

Cable operator

Browser

Media Player

Drivers/Adaptors for keyboard & mouse

IR Remote

Ethernet & PPPoE driver

USB modem driver

Drivers & adaptors

for multiple storage drives

(extensible to WiMAX)

USB Pen Drive

USB Devices viz. webcam, keyboard

USB Modem

ADSL Modem

Composite

A/V out to TV

HIP

Composite

A/V in

April 15, 2023

OCR based Breaking News Mash-up

EXCLUSIVE

ITALKING WITH THE TALIBAN?Pakistan pizchus Atghan cuawfero option

Hnd mom un mn situation in Afqhanhtan on the mv

Afghan, Afghanistan, Pakistan, Taliban

Search for RSS feed containing related information

OCR

Image Super-resolution

Keyword spotting

Text Localization

Search through any Engine for related information

Display Related Information on TV

USA response to Afghan CrisisUSA response to Afghan Crisis

6April 15, 2023

Description of the tool

• Analog TV signal with video and audio

• Extraction of highlighted or important texts that are displayed on the video frames

• Browser based application for fetch information related to the highlighted texts from internet or RSS feeds

• Blended display module for mashing up the internet information with the TV video

Video Frame

Text Extraction

Fetch contextual information from internet

Blending of Video and graphics TV Display

7April 15, 2023

• Proposed solution would finally run on the TCS Home Infotainment Platform

• Current Demo is a PC based one that works on recorded TV Video

Demo

8April 15, 2023

Value Proposition

• Enriches the user's experience while watching the TV

• News on TV gets enriched with related Internet Content

• A whole new way for TV Viewer’s to experience Internet / News

• Understanding TV context from embedded Text in it can have a whole new areas of application

April 15, 2023 TCS Public

Any Question?

April 15, 2023 TCS Public

Thank You

11April 15, 2023

HIP Interfaces

12April 15, 2023

Existing Value-added Services enabled through HIPPhoto - Viewer Video - Player

Internet Browsing Video - Chat

SMS Music-Player

13April 15, 2023

USB Ethernet

CDMA GSM 3G

EVDO HSDPA HSUPA

Connectivity

PPPoE LAN(Static)

LAN(DHCP)

HIP - Connectivity Options

14April 15, 2023

• In Philippines it is launched through Smart Communications under the brand name of “SmartBro SurfTV”.

• Order commited for 100K units and current production is 25K

HIP Deployment Status

• Tata Teleservices Ltd. launched HIP under the brand name of “Dialog” in Tamil Nadu and West Bengal.

• Order Received for 100K units and current production is 5K

TCS’ Home Infotainment Platform launched successfully in India and Philippines.

Good Traction received in Malaysia, Thailand and Indonesia