Contest Design Reference Guide

01.10.18

Table of Contents

Anatomy of a campaign 3Creative requirements 4

Required copy 5What is a PURL? 8Considerations 9

Anatomy of a campaign1. Email or Social Post 2. Contest Microsite (Opt-in)

3. Survey/Coupon 4. Social Sharing 5. Thanks/Exit

Creative requirements

Banner1900 x 400 (flexible)

Coupon1000 x 400

Share image600 x 315

Required copy

Opt-in textAn engaging message shown to visitors upon reaching the contest/sweepstakes microsite.

Share textDefault text that is included in a shared post for Facebook, Twitter, LinkedIn, Google+ and Email.

*Facebook and Google+ utilize the same default share text.

Required copy

Required copy

Survey questions/answersIf you choose to provide a survey we require all questions and answers.

Thank You TextOnce the opt in process is completed we want to provide a hand off link and some direction to the visitor.

What is a PURL?

Clients that have existing consumer mailing lists can take advantage of personalized URLs. This process allows importing of existing data to shorten the entry process by filling in the blanks for visitors (name, gender, phone, zip, etc.)

A unique ID, in combination with First Name and Last Name, form the personalized campaign specific PURL.

mycontest.com/MichaelDavidson123456

Through email marketing we can send PURL links directly to visitors. When clicking, Michael would see the following with the information that was available already filled out. This leads to higher opt-in rates as visitors have less to do.

contest URL First name

Last Name

ID

Congratulations!Yah You!

RAVEN5 works with clients solving their primary business challenge, finding new prospects and new customers. We provide services in creative, design, branding, digital, strategy and communications. We work with our clients to find new

customers, build online engagement and in-store sales.

Considerations

The primary objective of contest marketing is to build brand marketing channels. RAVEN5 programs:

• Increase brand awareness

• Build email lists

• Develop social following• Collect consumer data

• Distribute coupons

sales@raven5.com

855-543-8345 x 700