1Module und Variations_E

Modules and variations

New graphics guidelinesDesign proposals

Roland Berger

Hamburg, November 2001

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Contents Page

A. Standard slides3

B. Lists (1) – Factors, no specific number7

C. Lists (2) – Factors, specific number13

D. Matrix – Factors, comparisons24

E. Process (1) – Factors, steps35

F. Process (2) – Factors, impact49

G. Process (3) – Factors, interlinked67

Annex: Nine key changes compared to the old standards73

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A. Standard slides

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Methodological competence

Key projects

Industry competence

Professional experience

Languages

Education

Consultant profile: [first name, last name]

xxxx-xxxx xxxxxxxxxxxxxxxxxxxxxxxxxxx

Position: xxxxxxxxxxxxxxxxxxxxxxxx

• German• xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

xxxx-xxxx xxxxxxxxxxxxxxxxxxxxxxxxxxx

Born: xxxx

• xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

• xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

• xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

Nationality: xxxxxxxxxxxxxxxxxxxxx

Updated: mm/year

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Organizational chart

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Organizational chart (including headcount)

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B. Lists (1) – Factors, no specific number

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Lists – horizontal (variations)

Heading• Details

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Heading

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Heading

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Lists – vertical (variations)

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Schedule

1 2 3 4 5 6 7 8 9 10 11 12Month 1 Month 2 Month 3

Activities

A.

B.

C.

1 2 3 4 5 6 7 8 9 10 11 12Month 1 Month 2 Month 3

Activities

A.

B.

C.

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Sets of guidelines

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Guidelines 1

Guidelines 2

Guidelines 3

Guidelines 4

Guidelines 5

Comments 1

Comments 2

Comments 3

Comments 4

Comments 5

1

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C. Lists (2) – Factors, specific number

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Pyramid (3 or 4 levels)

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Pyramid (5 levels/centered)

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3 factors (interwoven)

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1 2 3

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Common ground

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4 factors (1)

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4 factors (2)

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4 factors (3)

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2

3

4

Factor 1

Factor 2

Factor 3

Factor 4

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4 factors (3a – weighted)

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3

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Factor 1

Factor 2

Factor 3

Factor 4

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4 factors (3b – dynamic)

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Factor 1Factor 2

Factor 3Factor 4

Four dynamicfactors

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6 factors (variation)

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D. Matrix – Factors, comparisons

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Matrix/table (Horizontal/vertical comparison of data – variations)

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Special types of matrix – opportunities/threats

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Opportunities• …

Threats

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Opportunities

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Threats

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Opportunities

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Threats Opportunities Threats• … • …

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3 4

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Special types of matrix – pros and cons

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3

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Special types of matrix – controversy

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3 4

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Special types of matrix – conflict/tension (1)

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Special types of matrix – conflict/tension (2)

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Special types of matrix – bottom up/top down (1)

BOTTOM UP TOP DOWN

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Special types of matrix – bottom up/top down (2)

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BOTTOM

UP

TOPDO

WN

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2

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Special types of matrix – equilibrium

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Special types of matrix – imbalance

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E. Process (1) – Factors, steps

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Processes

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Process/phases

1 2 3 4 5… … … … … Phase 1 Phase 2 Phase 3

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Phase 1 Phase 2 Phase 3

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Phase 1 Phase 2 Phase 3

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3 4

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Cycles (1) (color presentation)

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Cycles (2)

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Spirals (orthogonal)

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Hurdles

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Resistance/obstacles

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Filters

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Change of mindset/direction

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3 4

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Nodes/interfaces

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Pressure

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Increase/decrease1 2 3 4 5 6 7 8

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Various types of brackets (to be used instead of block arrows)

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F. Process 2 – Factors, impact

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Consequences (1)

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Consequences (1a)

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Consequences (2)

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Consequences (3)

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Consequences (4)

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Impact (3 factors)

QUALITY

TIME

COST

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Impact (4 and 6 factors)

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Impact (4 factors)

Factor 3

Factor 2

Factor 4

Factor 1

Generic description of the 4 factors

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Impact (5 factors)

Factor 3

Factor 2

Factor 4

Factor 5

Generic description of the 5 factors

Factor 1

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Impact (6 factors)

Factor 2Generic description of the 6 factors

Factor 3

Factor 1

Factor 5

Factor 4

Factor 6

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Impact (7 factors)

Factor 3

Generic description of the 7 factors

Factor 2

Factor 6

Factor 4Factor 5

Factor 7

Factor 1

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Impact (8 factors)

Factor 3

Generic description of the 8 factors

Factor 2

Factor 6

Factor 7

Factor 4Factor 5

Factor 1Factor 8

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6success factors

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Impact and result (1)

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Impact and result (2)

5success factors

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Vision

Vision

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Action/reaction

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Value chain

CustomerSupplier

Development Production Sales Distribution

Company

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G. Process 3 – Factors, interlinked

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Action/reaction (1)

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Action/reaction (2) (transparent – color presentation)

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Interaction

1 2 3

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Jigsaw puzzle

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Spiral

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Annex: Nine key changes compared to the old standards

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Do not use block arrows

Use variations instead

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Backup BACKUP

Stufe 1 Stufe 2 Stufe 3

New Content design – Key changes regarding „lean, linear, literal"

…Do not use shading or bordersInstead, use unframed colored shapes in

shades of key blue, for emphasis only

…Do not use ovalsInstead, use AutoShapes with corners

completely rounded off

Do not use stickers with linesInstead, use upper case stickers (13 point), (key

blue shade 1), positioned in the header area

Do not put numbers in circlesInstead, put them in squares (key blue shade

1), white lettering, bold

If boxes are used,

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There are obvious disadvantages to positioning text behind graphics

Do not position text behind graphics

Position text to the side of graphics instead

Arrow function can be switched on and off/ positioned to the side

Text is easy to read if not positioned behind graphics

Do not use speech bubbles

Instead, use AutoShapes/callouts/third row (you can use the arrow function!)

Do not use big multicolored cartoons/ Clip Art

Instead, use pictograms (if not available: convert Clip Art to linear monochrome versions)

Do not use miniature charts as navigators

Instead, use mathematical navigators (key blue shade 1), white lettering, bold, 13 point

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New Content design – Key changes regarding „lean, linear, literal"