Contents Sports Market Projections 3 - CTV Media, …Floyd Mayweather Jr. Manny Pacquiao Ana...

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Transcript of Contents Sports Market Projections 3 - CTV Media, …Floyd Mayweather Jr. Manny Pacquiao Ana...

Page 1: Contents Sports Market Projections 3 - CTV Media, …Floyd Mayweather Jr. Manny Pacquiao Ana Ivanovic Hope Solo • Sports Illustrated coveted “Sportsman of the Year Award” was
Page 2: Contents Sports Market Projections 3 - CTV Media, …Floyd Mayweather Jr. Manny Pacquiao Ana Ivanovic Hope Solo • Sports Illustrated coveted “Sportsman of the Year Award” was

Contents Sports Market Projections ..................................................................3

Sports Fans Value to Advertisers .......................................................5

Sports Programming ........................................................................... 7

Sports Viewer Profile .........................................................................16

Spending on products/services .................................................18

Growth of Women in sports/fans ..............................................19

Deeper Dive into Sports Programming .........................................22

Sports TV Ad-Revenue ......................................................................27

Fan Engagement: Role of Social Media .........................................31

Sports Content Online ..................................................................... 34

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KEEPING SCORE SPORTS PROGRAMMING IS A SLAM DUNK 3

Source: Scarborough (spring study)

Sports Fan Base Is On The Rise, Presenting Greater Opportunity For Advertisers To Reach The Avid Sports Fans

# of People Who Are Very Interested in…(in millions)

2010: 62M 21M 34M 11M 5M

MARKET PROJECTIONS

2015: 67M 22M 35M 14M 7M

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KEEPING SCORE SPORTS PROGRAMMING IS A SLAM DUNK 4

Sports Market is Projected To Grow, Reaching $71 Billion By 2018

Total Revenue North American Sports Market(in Billions)

Source: PricewaterhouseCoopers

2014 2015 2016 2017 2018

$70.7B

$68.7B

$65.9B

$63.7B

$60.6B

Total Revenue North American Sports Market (in Billions)

Merchandising Sponsorship Media Rights Gate Revenues

$13.3

$14.6

$14.8

$17.8

$13.5

$15.3

$16.6

$18.3

$13.7

$16.3

$17.3

$18.7

$13.9

$16.9

$18.7

$19.3

$14.1

$17.6

$19.3

$19.7

MARKET PROJECTIONS

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Sports Fans Value To Advertisers: They Are Swayable Shopaholics - Tend To Make Impulse Purchases

Source: MRI Doublebase 2015; Gen pop=A18+; Super sports fan=ranked 8,9,10 on a scale of 1-10 for interest in sports

I tend to make impulse

purchases

105

If I really want something I will buy

it on credit rather than wait

111

I’m a spender rather than

a saver

112

I am in�uenced by what’s hot and

what’s not

119

Super Sports Fan Index to General Pop Super Sports Fan Buying Style Segments

Buyers ofthe Best

17%

ConscientiousConsumers

12%

PennyPinchers

16%Swayable

Shopaholics

35%

HabitualizedHavers

20%

VALUE TO ADVERTISERS

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KEEPING SCORE SPORTS PROGRAMMING IS A SLAM DUNK 6

…and They Rely On TV for Information & Latest Styles/Trends

Super Sports Fans TV Psychographics (Index To General Pop)

Source: MRI Doublebase 2015; Super sports fan=ranked 8,9,10 on a scale of 1-10 for interest in sports; general pop=A18+

Puts me in a good mood

A Good Source Of Learning

Gives Me Good Ideas

Keeps me up-to date with lateststyles/trends

Makes Me Think

Relaxes me

Keeps Me informed/up to date

A Good Escape

103103

105106

111

109110

109

VALUE TO ADVERTISERS

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Sports Programming

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KEEPING SCORE SPORTS PROGRAMMING IS A SLAM DUNK 8

Sports Programming Reaches 90% of All TV Viewers

Sports Events Programming Reach (2Q15-1Q16)

Source: Nielsen Npower Live data stream; 2Q15-1Q16; Total Day; sporting events programming on cable+bdcst

P12-17 P18-24 P18-34 P18-49 P25-54

94.5%

92.6%

90.0%

88.3%93.9%

SPORTS PROGRAMMING

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KEEPING SCORE SPORTS PROGRAMMING IS A SLAM DUNK 9

127,000 Hours of Sports Programming Available On TV With Ad-Supported Cable Clutching 96% of It 31+ Billion Hours Spent Viewing Sports

Source: Nielsen Year in Sports Report; P2+; Nielsen Live+SD hours; all sport programming; includes Hispanic; Viewing is for all sports on TV

Number of Hours of Sports Programming Available by Source

Ad-Supported Cable95.8%

(121,882)

Broadcast3.6%

(4,608)

Pay Cable 0.6%

(707)

# of Hours of Sports Programming Available By Source(2015)

SPORTS PROGRAMMING

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KEEPING SCORE SPORTS PROGRAMMING IS A SLAM DUNK 10

94% of Sports Programming Is Viewed Live – Idyllic For Time Sensitive Marketing Campaigns

Source: Nielsen Npower Live data stream; 1/04/2016 - 05/15/2016 ; Total Day; sports = all sport programming

% Spent With ‘Live’ Programming By Genre”: P18-49

Sports

Evening Animation

Feature Film

Conv/Colloquies

Instruction/Advice

Comedy

Documentary

Music/Award Ceremonies

Audience Part/Quiz

Sci Fi

Drama

7876

79

8487

8889

9091

9294

SPORTS PROGRAMMING

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Sports Programming Ranks Toward The Top - Accounting For 96% of the Top 50 Programs

% of Sports Programming Ranked In Top 50 Total Day Programs: P18-492Q15-1Q16

Source: Nielsen Npower Live data stream; 2Q15-1Q16; Total Day; Regular pgms= 4 or more telecasts

% of All Programming (Includes Specials) % of Regular Programming

Sports Non-sports

62%

96%

38%

4%

SPORTS PROGRAMMING

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There Are A Total Of 10,000 Sporting Events Telecasts On TV In An Average Year With Cable Capturing 87% of the Total

Source: Nielsen Npower Live data stream; 2Q15-1Q16; Total Day; Sporting Events; includes Hispanic nets.

# of Telecasts # of Totals

Ad-Supported Cable 8,718 87%

Broadcast 1,354 13%

Total 10,072 100%

SPORTS PROGRAMMING

# of Live Sporting Events Telecasts: Total Day2Q15-1Q16

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Ad-Supported Cable Airs The Majority – Across All Sporting Events

Source: Nielsen Npower Live data stream; 2Q15-1Q16; Total Day; Sporting Events; includes Hispanic nets; Ad-Supported Cable Only

% of All ‘Live’ Sporting Events Telecasts On Ad-Supported Cable: Total Day2Q15-1Q16

43% 95% 98% 94% 93% 83% 94%

85% 91% 95% 91% 70% 85%

SPORTS PROGRAMMING

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Number of Ad-Supported Cable Nets Airing Sporting Events Has Doubled Over The Years

Source: Nielsen Npower Live data stream; 2Q15-1Q16 v. 2Q05-1Q06; Total Day; sporting events programming; total nets represents only sportsDetailed in the chart – there are additional nets airing other types of sports events not listed here

# of Ad-Supported Cable Nets Airing Sporting Events

# of Nets # of Nets 05/06 15/16 (+/-)

Extreme Sports 3 5 2

Golf 6 7 1

MLB 4 9 5

Motor Sports 4 8 4

Nascar 3 5 2

NBA 4 7 3

NCAA Basketball 4 11 7

NCAA Football 4 9 5

NFL 3 4 1

NHL 1 4 3

Soccer 3 20 17

Tennis 5 8 3

Total 44 97 53

SPORTS PROGRAMMING

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Cable’s Continuous Investment Into Sports Programming Projected To Grow Another 23% In Next Three Years

Cable’s Programming Investment Into Sports Programming($$$)

Source: SNL Financial; Basic cable investment into sports programming by year; share of grand total

20192018201720162015

$11,841,1

94

$12,559,386$13,738,456

$14,557,092

$15,425,562

$10,908,285

2014

37% 38% 38% 39% 39% 39%Share of Total

SPORTS PROGRAMMING

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Sports Viewer Profile

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Sports Viewers Tend To Be Younger & Have Higher Disposable Income

Source: Nielsen Npower; 2Q15-1Q16; Total Day; Sporting Events; bdcst+cable+hispanic; % Comp

Gender Gender

Age Age

Income Income

Gender Gender

Age

Age

Income Income

NFL

Female

P12-17 P18-34 P35-54 P55+

P12-17 P18-34 P35-54 P55+

P12-17 P18-34 P35-54 P55+

P12-17 P18-34 P35-54 P55+

Less Than $20K $20-50K $50-75K $75K+

Less Than $20K $20-50K $50-75K $75K+

Less Than $20K $20-50K $50-75K $75K+

Less Than $20K $20-50K $50-75K $75K+

Male

NBA

Female Male

NHL

Female Male

MLS

Female Male

46%20%24%

18% 32% 39%

45% 55%

10%

10%

56%19%19%

20% 33% 39%

39% 61%

7%

9%

26% 31% 32%

41%19%26%

46% 54%

12%

13%

26% 35% 23%

23%18%43%

40% 60%

17%

16%

Gender Gender

Age Age

Income Income

Gender Gender

Age

Age

Income Income

NFL

Female

P12-17 P18-34 P35-54 P55+

P12-17 P18-34 P35-54 P55+

P12-17 P18-34 P35-54 P55+

P12-17 P18-34 P35-54 P55+

Less Than $20K $20-50K $50-75K $75K+

Less Than $20K $20-50K $50-75K $75K+

Less Than $20K $20-50K $50-75K $75K+

Less Than $20K $20-50K $50-75K $75K+

Male

NBA

Female Male

NHL

Female Male

MLS

Female Male

46%20%24%

18% 32% 39%

45% 55%

10%

10%

56%19%19%

20% 33% 39%

39% 61%

7%

9%

26% 31% 32%

41%19%26%

46% 54%

12%

13%

26% 35% 23%

23%18%43%

40% 60%

17%

16%

VIEWER PROFILE

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KEEPING SCORE SPORTS PROGRAMMING IS A SLAM DUNK 18

They Tend To Spend More On Big Ticket & Lifestyle Products & Services

Source: MRI Doublebase 2015

Sports Viewer Index To General Population A18+

Index Services Spent $100+ on Barber Shop/ last 6months 145 Spent $100+ on Dry Cleaning/ last 6months 126 Spent $100+ on Flower Shop/ last 6months 130

Food/Restaurants Spent $100+ on Fast Food/Drive-in/ last month 117 Spent $500+ on Fine Dining/last month 135 Spent $100+ in Convenience stores/ last month 115

Big Ticket Spent $40K+ On Vehicle/ last year 114 Spent $3K+ on Foreign Vacations/ last year 112 Spent $3K+ on Domestic Vacations/ last year 129

Clothing Spent $500+ on Men’s Big Ticket items/ last year 127 Spent $1000+ on Men’s Low Ticket items / last year 150 Spent $150+ on Sports Clothing / last year 141 Spent $150+ on Athletic Shoes/ last year 137

Index Jewelry/Watches Spent $1500+ on Fine Jewelry / last year 128 Spent $500+ on Watches / last year 124

HH Furnishings Spent $700+ on Sofa / last year 118 Spent $700+ on Mattress / last year 118 Spent $700+ on Dining Room Furniture / last year 116 Spent $2500+ on Big Ticket Items / last year 115 Spent $500+ on Low Ticket Items / last year 110

Electronics Spent $1000+ on Audio Equipment/ last year 124 Spent $3000+ on TV Sets/ last year 109

VIEWER PROFILE

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Source: Center for the Digital Future/Thepostgame #Score 2016 Sports Consumption Research; inc.com/top 10 sports business trends to watch in 2016

Women As Both Athletes And Fans Have Elevated Their Stature

VIEWER PROFILE

• 80% of Women Self-Identify As Sports Fans

• Yahoo’s annual report of the most searched athletes of 2015 was dominated by women

Ronda Rousey

Lindsey Vonn

Maria Sharapova

Danica Patrick

Caroline Wozniacki

Tiger Woods

Floyd Mayweather Jr.

Manny Pacquiao

Ana Ivanovic

Hope Solo

• Sports Illustrated coveted “Sportsman of the Year Award” was renamed to “Sportsperson of the Year” upon receipt of 2015 winner – Serena Williams

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Women Comprise Nearly Half of Total TV Viewers Across All Major Sporting Events

Source: Nielsen Npower Live data stream; 2Q15-1Q16; Total Day; sporting events programming; % women v. men

Golf

38%

NHL

39%

Soccer

40%

MLB

40%

NFL

45%

NBA

46%

Extreme Sports

46%

Tennis

48%

VIEWER PROFILE

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Among Women, Cable Garners Majority of Sporting Events Rating Points Available

% of Sporting Events TV GRPs on Cable: Total Day2Q15-1Q16

Source: Nielsen Npower Live data stream; 2Q15-1Q16; Total Day; Sporting Events; includes Hispanic nets. Share of total Cable+Bdcst.

F12-17 F18-24 F18-34 F18-49 F25-54

Extreme Sports 58% 69% 62% 63% 60%

Golf 57% 51% 63% 59% 58%

MLB 70% 70% 71% 69% 68%

MMA 90% 88% 88% 89% 90%

Motorsports 87% 85% 84% 83% 81%

Nascar 50% 52% 53% 52% 53%

NBA 68% 73% 73% 72% 71%

NCAA Basketball 68% 67% 67% 66% 65%

NCAA Football 57% 59% 57% 57% 56%

NFL 14% 16% 17% 17% 16%

NHL 67% 77% 72% 71% 69%

Soccer 51% 48% 49% 50% 50%

Tennis 93% 93% 90% 90% 90%

VIEWER PROFILE

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Diving Deeper into Sports Programming

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Of All The Sporting Events Ratings Points Available On TV, Ad-Supported Cable Delivers The Mass

Source: Nielsen AdViews; Equivalized GRPs; Live data stream; 2Q15-1Q16; Total Day; sporting events programming

% Available Sport Events GRPs on TV (Live)

47%

53%

51%

49%

47%

49%

53%

51%

44%

56%

P12-17

P18-24

P18-34

P18-49

P25-54

Broadcast Ad-Supported Cable

DEEPER DIVE INTO SPORTS PROGRAMMING

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By Sport, Ad-Supported Cable Captures More Than Two-Thirds Of Total Live Sporting Events Rating Points

Source: Nielsen AdViews; Equivalized GRPs; Live data stream; 2Q15-1Q16; Total Day; sporting events programming

% of Sporting Events TV GRPs on Cable: Total Day2Q15-1Q16

T12-17 P18-24 P18-34 P18-49 P25-54

Extreme Sports 68% 77% 71% 70% 68%

Golf 74% 65% 67% 65% 64%

MLB 76% 75% 75% 73% 72%

MMA 90% 93% 91% 91% 90%

Motorsports 85% 89% 88% 86% 86%

Nascar 53% 59% 56% 56% 56%

NBA 77% 81% 79% 78% 76%

NCAA Basketball 72% 73% 71% 69% 67%

NCAA Football 63% 64% 61% 59% 58%

NFL 18% 20% 20% 20% 19%

NHL 71% 79% 76% 74% 72%

Soccer 57% 62% 60% 58% 57%

Tennis 95% 96% 93% 92% 91%

DEEPER DIVE INTO SPORTS PROGRAMMING

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Same is True Among Both Men and Women

Source: Nielsen Npower Live data stream; 2Q15-1Q16; Total Day; Sporting Events; includes Hispanic nets.

% of Sporting Events TV GRPs on Cable: Total Day2Q15-1Q16

F12-17 F18-24 F18-34 F18-49 F25-54 M12-17 M18-24 M18-34 M18-49 M25-54

Extreme Sports 58% 69% 62% 63% 60% 72% 79% 74% 73% 70%

Golf 57% 51% 63% 59% 58% 79% 69% 68% 68% 67%

MLB 70% 70% 71% 69% 68%   78% 78% 77% 75% 74%

MMA 90% 88% 88% 89% 90% 90% 95% 93% 92% 91%

Motorsports 87% 85% 84% 83% 81% 84% 90% 90% 87% 87%

Nascar 50% 52% 53% 52% 53% 54% 63% 58% 58% 58%

NBA 68% 73% 73% 72% 71%   79% 83% 81% 80% 78%

NCAA Basketball 68% 67% 67% 66% 65%   74% 76% 73% 70% 69%

NCAA Football 57% 59% 57% 57% 56%   65% 66% 63% 61% 59%

NFL 14% 16% 17% 17% 16%   20% 22% 22% 21% 21%

NHL 67% 77% 72% 71% 69% 72% 80% 77% 75% 74%

Soccer 51% 48% 49% 50% 50% 60% 67% 64% 61% 60%

Tennis 93% 93% 90% 90% 90% 96% 97% 95% 94% 92%

DEEPER DIVE INTO SPORTS PROGRAMMING

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Complementing The National Networks, RSNs Air Live In-Market Sports and Provide Comprehensive Coverage of Local Teams   

DEEPER DIVE INTO SPORTS PROGRAMMING

RSN consists of  live broadcasts of professional and collegiate sporting events

Page 27: Contents Sports Market Projections 3 - CTV Media, …Floyd Mayweather Jr. Manny Pacquiao Ana Ivanovic Hope Solo • Sports Illustrated coveted “Sportsman of the Year Award” was

Sports TV Ad-Revenue

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KEEPING SCORE SPORTS PROGRAMMING IS A SLAM DUNK 28

Sports TV Ad Revenue Nears $21 Billion – Up 34% In Just Five Years; Cable Is Up $2.7 Billion

Ad-Supported Cable TV

Broadcast TV Spot TV Grand Total

$4,399,469.1

$7,093,478.7

+$2,694,009.6

+$2,516,652.8

-$34,462.8

+$5,176,199.7

$8,507,476.8

$11,024,12

9.6 $15,080,756.7

$20,256,956.3

$2,173,81.8 $2,13

9,348.0

10/11 15/16

Sports TV Ad Revenue: 15/16 v. 10/11(In Millions)

Source: Nielsen Ad Intel; 2Q15-1Q16 v. same periods in 10/11; total day; all sports programming; includes hispanic

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Top 25 Sports TV Advertisers Have Increased Their Spending On TV By $122 Million   

Top 25 TV Sports Advertisers

Source: Nielsen AdIntel 2Q15-1Q16 v yag. Top Sports TV adv (all sports pgms); TV=bdcst+cable (incl hispanic)

Rank Parent Company   15/16 ($$$) 15/16 v. YAG (+/-)

1 AT&T INC $525,496.9 $40,429.42 GENERAL MOTORS CO $479,415.3 -$7,668.53 BERKSHIRE HATHAWAY INC $363,742.5 $22,282.84 TOYOTA MOTOR CORP $323,531.5 -$833.85 FORD MOTOR CO $321,836.4 $72,070.86 ANHEUSER-BUSCH INBEV SA/NV $310,174.1 -$40,138.37 YUM! BRANDS INC $309,637.4 $26,056.28 VERIZON COMMUNICATIONS INC $288,076.8 -$22,661.69 NATIONAL FOOTBALL LEAGUE $272,268.5 $23,062.310 FIAT CHRYSLER AUTOMOBILES NV $253,821.2 -$23,802.911 SAMSUNG ELECTRONICS CO LTD $241,456.5 $33,500.612 APPLE INC $241,121.0 $12,041.913 NISSAN MOTOR CO LTD $235,415.4 -$16,876.714 SABMILLER PLC $214,967.4 $8,032.115 MICROSOFT CORP $208,168.7 -$27,847.516 DEUTSCHE TELEKOM AG $202,907.2 -$6,345.417 SOFTBANK CORP $200,561.4 -$5,986.818 TIME WARNER INC $190,624.3 -$23,560.519 MCDONALDS CORP $189,643.7 -$8,998.320 HONDA MOTOR CO LTD $184,488.3 $37,241.821 STATE FARM MUTUAL AUTOMBL INSRNC CO $178,986.6 $4,917.122 VOLKSWAGEN AG $167,553.9 $24,368.923 PEPSICO INC $160,992.3 -$14,842.524 UNITED STATES GOVERNMENT $157,777.8 $18,392.425 COMCAST CORP $155,779.3 -$541.3

Top 25 $6,378,444.3 $122,292.2

TV AD-REVENUE

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More & More Advertisers Are Increasingly Spending More On Cable   

Top 25 TV SportsAdvertiser Gainers

Top 25 Cable TV Sports Advertiser Gainers

Source: Nielsen AdIntel 2Q15-1Q16 v yag. Top Sports TV adv (all sports pgms); TV=bdcst+cable (incl hispanic); cable=inc hispanics

Rank Parent Company   15/16 ($$$) 15/16 v. YAG (+/-)

1 FANDUEL INC $130,770.6 $105,723.62 FORD MOTOR CO $321,836.4 $72,070.83 DRAFTKINGS INC $109,488.2 $63,712.74 HYUNDAI MOTOR CO $119,445.5 $49,311.35 IDEAVILLAGE PRODUCTS CORP $67,415.8 $44,590.26 ASTRAZENECA PLC $53,991.5 $42,198.07 AT&T INC $525,496.9 $40,429.48 HONDA MOTOR CO LTD $184,488.3 $37,241.89 EPIC WAR LLC $35,677.8 $35,677.810 SAMSUNG ELECTRONICS CO LTD $241,456.5 $33,500.611 ROCK VENTURES LLC $121,866.3 $33,356.312 FITBIT INC $41,766.5 $32,798.213 YUM! BRANDS INC $309,637.4 $26,056.214 PFIZER INC $113,315.3 $24,445.7 15 23ANDME INC $24,442.4 $24,442.416 VOLKSWAGEN AG $167,553.9 $24,368.917 AMERICAN EXPRESS CO $52,439.3 $23,721.6 18 NATIONAL FOOTBALL LEAGUE $272,268.5 $23,062.3 19 BERKSHIRE HATHAWAY INC $363,742.5 $22,282.820 CELGENE CORP $21,358.5 $21,358.521 CAPITAL ONE FINANCIAL CORP $113,786.8 $20,230.322 GILEAD SCIENCES INC $22,186.9 $19,857.023 ZENIMAX MEDIA INC $23,373.3 $18,956.524 SIGNET JEWELERS LTD $120,703.0 $18,914.525 PRODUCCIONES INFOVISION SA DE CV $27,868.5 $18,746.3

Rank Parent Company   15/16 ($$$) 15/16 v. YAG (+/-)

1 IDEAVILLAGE PRODUCTS CORP $64,049.9 $41,727.52 23ANDME INC $24,358.6 $24,358.63 NAMELY INC $15,760.7 $15,760.74 DEALDASH INC $18,149.8 $15,630.65 COMCAST CORP $56,938.5 $13,893.86 PROCTER & GAMBLE CO $69,959.2 $13,105.07 BAYERISCHE MOTOREN WERKE AG $35,913.9 $12,712.08 AT&T INC $196,965.9 $12,607.29 FANDUEL INC $33,334.6 $12,408.310 AMERICAN EXPRESS CO $22,784.7 $11,291.611 NATIONAL COLLEGIATE ATHLETIC ASSN $52,642.3 $10,618.112 FITBIT INC $13,160.3 $10,585.413 MONEYMUTUAL LLC $21,052.8 $10,407.614 GILEAD SCIENCES INC $11,243.8 $10,391.115 LIBERTY MUTUAL HOLDING CO INC $22,055.9 $9,374.816 ROCK VENTURES LLC $59,034.7 $8,877.817 FORD MOTOR CO $69,726.1 $8,622.718 TOMMIE COPPER INC $9,599.5 $8,152.019 EPIC WAR LLC $8,112.2 $8,112.220 TIME WARNER CABLE INC $8,021.9 $7,974.321 VOLKSWAGEN AG $52,369.4 $7,580.722 MOBILE DATA LABS INC $7,386.2 $7,385.223 SANOFI SA $8,390.6 $7,344.624 HAMMERHEAD TOOLS $7,163.8 $7,163.825 JERSEY MIKES FRANCHISE SYSTEMS INC $7,030.2 $7,030.2

TV AD-REVENUE

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Fan EngagementSocial Media is a key driver for intimacy and connectivity with favorite sports/players

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KEEPING SCORE SPORTS PROGRAMMING IS A SLAM DUNK 32

Sporting Events Comprise 50% of All Twitter TV Conversation

Sports Events Make Up…(2015)

Source: Nielsen 2015 Year In Sports Media Report, Nielsen Social

Sports Events Make Up…

2015

49.7% of Twitter TV Activity

1.4%of TV Programs

FAN ENGAGEMENT

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KEEPING SCORE SPORTS PROGRAMMING IS A SLAM DUNK 33

Sports Was the Most-Social Program of the Day in 2015

# of Days Placed As The #1 Social Program For The Day: 2015(by genre)

Source: ESPN analysis– Nielsen Social Guide, 2015; the # of days that sports pgms ranked as the #1 social program of the day; due to rounding doesn’t equal a 100

60% / 218

2% / 64% / 15

11% / 42

7% / 27

10% / 37

4% / 15

Sporting Events

Sports, Non-events

Drama

Reality

Specials

Comedy

Other

FAN ENGAGEMENT

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Sports Content Consumption Via Alternate Channels Complements TV Viewing

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KEEPING SCORE SPORTS PROGRAMMING IS A SLAM DUNK 35

Second Screen Opportunity: Branded Cable Sports Websites Score Top Rank

Top Sports Websites: 4/16(ranked on Monthly UV (OOO)

Source: comScore 4/16; in blue = video content from a Cable network partner

MLB Sports Illustrated Group

NFLInternet Group

SB Nation

40,04540,90444,37948,703

49,78450,252

51,860

53,066

79,964

28,646

FOX SportsDigital

Sporting NewsMedia

USA TodaySports Media

Group

CBS SportsBleacher ReportTurner Sports

Net

Yahoo SportsNBC

Sports Net

ESPN

Top Sports Websites: 4/16 (ranked on Monthly UV (OOO)

SPORTS CONTENT ONLINE

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KEEPING SCORE SPORTS PROGRAMMING IS A SLAM DUNK 36

..and Ad-Supported Cable Content Is The Most Popular In Sports Apps

Source: Apple app store 6/13/16; most popular iPAD free apps by sports category search term; phone=iphone free sports apps

Rank App Name

1 Fox Sports Go

2 WatchESPN

3 ESPN

4 NBC Sports Live Extra

5 PGA Tour Live

Top Sports Apps on iPAD Top Sports Apps on Smartphone

Rank App Name

1 ESPN

2 UEFA EURO 2016

3 WatchESPN

4 Copa America Centenario 2016

5 PGA Tour Live

SPORTS CONTENT ONLINE

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KEEPING SCORE SPORTS PROGRAMMING IS A SLAM DUNK 37

Streaming Sports Has Some Disadvantages: High Cost and Lacks Many Market GamesIn general, most online streaming services such as Fox Sports Go, NBCSports.com, etc… require a valid cable

subscription. Without a cable subscription, there are many disadvantages with streaming sports online:

• Streaming can be costly

• Many local market games cannot be streamed

• No internet connection – no sports

In terms of delivery method, Online sources cannot rival cable subscriptions any time soon due to the long term

nature of TV deals domestically. Most leagues have agreements with broadcasters that give them the exclusive

right to show live games.

• NFL’s deal with Fox, CBS, NBC and ESPN runs through 2022

• NBA agreement with ABC, ESPN and TNT runs through 2024-25

• NHL is with NBC and Versus through 2023

• MLB has teamed up with ESPN, Fox and TBS through 2022

• MLS deal with ESPN and Fox Sports is through 2022

SPORTS CONTENT ONLINE

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CONTACT US For More Information Visit Us Online TheVAB.com

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