Contents - cuny.edu · relational spacing. Examples of proper usage are provided for use with...
Transcript of Contents - cuny.edu · relational spacing. Examples of proper usage are provided for use with...
Contents
1 Introduction 2 Brand Overview 4 Full Logo 6 Main Logo 8 Short Logo 10 Icon 12 Monarch Logo 14 Placement 16 Colors 17 Typefaces 18 Co-Branding 19 Website 20 Stationery 22 Flags & Banners 23 Digital Display 24 Sub-Branding 26 Promotional Items 28 Main Mascot 30 Bear Mascot 32 Paw Mascot 34 Name Mascot 35 Icon Mascot 36 Mascot Apparel
GUTTMAN COMMUNITY COLLEGE
Introduction
Stella and Charles Guttman Community College is not just a new community college. It offers a new approach to community college education—a rigorous academic program specifically designed to link learning in the classroom to practical career experiences in the outside world.
Guttman Community College is wholly committed to student success, providing a structured and supportive environment where students receive individualized attention. The clearly defined educational pathway starts with a full-time, first-year program focused on issues relevant to New York City. Through partnerships with outside organizations, businesses and agencies, students also gain hands-on experiences as interns, volunteers and participants in community service projects. Graduates will earn an Associate’s Degree in one of five distinctive majors, from liberal arts and sciences to information technology.
Guttman Community College is located in midtown Manhattan, overlooking vibrant Bryant Park. The city is not only its location, but its campus and laboratory as well. The college’s identity reflects the strong, university-wide commitment to individual achievement and educational opportunity for all—a unique, cutting-edge education for the 21st Century.
In these pages, we provide standards for the college identity, including logo versions, typefaces, colors, placement, and relational spacing. Examples of proper usage are provided for use with numerous formats.
The clear and unified use of the Guttman Community College identity will give the greater community an immediate, symbolic recognition of this new school—where graduates will emerge as engaged citizens, purposeful, and ready to address the critical challenges of our time.
Introduction GUTTMAN COMMUNITY COLLEGE 1
Brand OverviewFor all usage
The Guttman Community College logo consists of several elements: the shield, the text, the horizontal rules and the URL.
The Guttman Community College logo has three written versions: the full name, the main name and the short name.
The shield may be used alone in certain circumstances. The text may be used alone in certain circumstances. The monarch version may be used under special circumstances.
The primary typeface is Chronicle and is set in small caps. The URL is set in all lowercase Trade Gothic Bold No. 2.
The color version should be used whenever possible. A blue, black and white version are also permitted. Color specifications are on page 16.
2 GUTTMAN COMMUNITY COLLEGE Brand Overview
Brand Overview GUTTMAN COMMUNITY COLLEGE 3
Full Name
Main Name
Short Name
Icons Monarch Logo
4 GUTTMAN COMMUNITY COLLEGE Full Logo
Full LogoFor all usage
The full logo is written on three lines, and consists of the shield, the text and the horizontal rules. It has both a vertical and horizontal version.
The primary typeface is Chronicle, and is set in small caps.
The color version should be used whenever possible. A blue, black and white version are also permitted. Color specifications are on page 16.
White
Vertical >
Horizontal >
Full Logo GUTTMAN COMMUNITY COLLEGE 5
Color Blue Black
White
Vertical >
Horizontal >
Main LogoFor all usage
The main logo is written on two lines, and consists of the shield, the text and the horizontal rules. It has both a vertical and horizontal version.
The primary typeface is Chronicle, and is set in small caps.
The color version should be used whenever possible. A blue, black and white version are also permitted. Color specifications are on page 16.
6 GUTTMAN COMMUNITY COLLEGE Main Logo
Main Logo GUTTMAN COMMUNITY COLLEGE 7
Color Blue Black
Short LogoFor all usage
The short logo is written on two lines, and consists of the shield, the text, the horizontal rules and the URL. It has both a vertical and horizontal version.
The primary typeface is Chronicle, and is set in small caps.The URL is set in all lowercase Trade Gothic Bold No. 2.
The color version should be used whenever possible. A blue, black and white version are also permitted. Color specifications are on page 16.
8 GUTTMAN COMMUNITY COLLEGE Short Logo
White
Vertical >
Horizontal >
Short Logo GUTTMAN COMMUNITY COLLEGE 9
Color Blue Black
8 GUTTMAN COMMUNITY COLLEGE Short Logo
IconFor special usage
The shield can be used by itself as an icon in special circumstances—especially social media applications—where space is very limited.
The icon has a square, a rounded square and a circular version.
It’s important that the icon be given room to maintain its individual identity. Thus, other graphic elements, including type, should remain outside of the background square or circle.
Approved color versions are provided on the following page.
Circle
Rounded
Square
10 GUTTMAN COMMUNITY COLLEGE Icon
Icons GUTTMAN COMMUNITY COLLEGE 11 10 GUTTMAN COMMUNITY COLLEGE Icon
Monarch LogoFor special usage
A Monarch logo can be used in special circum-stances—especially for events, promotional materials and apparel.
It’s important that the Monarch logo be given room to maintain its individual identity. Thus, other graphic elements, including type, should remain at a safe distance.
The color version should be used whenever possible. A blue, black and white version are also permitted. Color specifications are on page 16.
12 GUTTMAN COMMUNITY COLLEGE Monarch Logo
White
Monarch Logo GUTTMAN COMMUNITY COLLEGE 13
Color Blue Black
12 GUTTMAN COMMUNITY COLLEGE Monarch Logo
PlacementClear space and page placement
It’s important that the logo be given room to maintain its individual identity. Thus, other graphic elements, including type, should remain outside of a clear space that measures at least (x), or the distance between the two horizontal rules.
The logo should also be given proper space around it in relationship to the edge of the page (printed page, digital display or any other application). A safe distance to the edge equals (x), or the distance between the two horizontal rules.
14 GUTTMAN COMMUNITY COLLEGE Placement
x
x
x
x
x
x
x
x
x
x
Clear Space
Page Placement
Placement GUTTMAN COMMUNITY COLLEGE 1514 GUTTMAN COMMUNITY COLLEGE Placement
x
x
x
x
x
x
x
x
x
x
Clear Space Page Placement
Colors
The primary colors for Guttman Community College are sky and red. Secondary colors are indigo, orange, blue, yellow, dark gray and light gray.
Pantone numbers, CMYK, RGB and hexadecimal numbers are provided for color consistency, and should be followed for print, electronic and all other usage.
16 GUTTMAN COMMUNITY COLLEGE Colors
Indigo PMS 2768 / C100 M90 Y13 K61 / R12 G34 B85 / #0C2255
Orange PMS 716 / C0 M55 Y91 K0 / R255 G132 B0 / #FF8400
Red PMS 172 / C0 M74 Y100 K0 / R242 G104 B34 / #F26822
Sky PMS 3005 / C100 M34 Y0 K2 / R0 G93 B170 / #005DAA
Yellow PMS 109 / C0 M10 Y100 K0 / R255 G221 B0 / #FFDE00
Dark GrayPMS Cool Gray 9 / C0 M0 Y0 K51 / R102 G111 B116 / #666F74
Blue PMS 286 / C100 M66 Y0 K2 / R29 G58 B131 / #1D3A83
Light GrayPMS Cool Gray 3 / C0 M0 Y0 K17 / R214 G219 B222 / #D6DBDE
Typefaces GUTTMAN COMMUNITY COLLEGE 1716 GUTTMAN COMMUNITY COLLEGE Colors
Typefaces
The Guttman Community College has a serif and a sans-serif typeface.
The serif typeface is Chronicle. It can be used for both body copy and headlines. The college logo is typeset in Chronicle small caps. It should be substituted with Georgia on digital publishing platforms.
The sans-serif typeface is Trade Gothic. It can be used for both body copy and headlines. The URL under the short college logo is typeset in Trade Gothic Bold No. 2. It should be substituted with Arial on digital publishing platforms.
Both these typefaces are used for the University brand standards, and also appear in the University logo (Trade Gothic Light and Trade Gothic Bold Condensed 20).
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
AbText G2 Semi
Chronicle Text G2
Trade Gothic Light
AbText G2 Small Cap
AbDisplay Roman
AbBold No. 2
AbMedium
AbBold Cond. No. 20
x
xx
x
x x
x
guttman.cuny.edu
Co-BrandingFor all usage
The Guttman Community College logo often will appear with the University logo. Proper space must be given to both logos, and certain scale and alignments must be kept. The college URL may be added as shown.
18 GUTTMAN COMMUNITY COLLEGE Co-Branding
Website
The Guttman Community College website is an important gateway. It serves the needs of students, faculty, staff and alumni as well as the greater community.
The college logo and university logo are visible on all pages. Brand colors are used throughout. Color specifications are on page 16. The typefaces used are Georgia and Arial.
Website GUTTMAN COMMUNITY COLLEGE 19 18 GUTTMAN COMMUNITY COLLEGE Co-Branding
x
© 2016 Stella and Charles Guttman Community College. All Rights Reserved. Content may not be reproduced without permission.
Directory | Financial Aid | Info Commons | Giving | Employment | Quick Links My Guttman
ABOUT ADMISSIONS ACADEMICS NEWS & EVENTS STUDENTS FACULTY & STAFF PARTNERS
50 WEST 40TH ST NYC | (646) 313-8000 | [email protected]
230 x 60
22.4%
22.4%
Welcome Entering Class
of 2016
Stationery
The Guttman Community College stationery system should strive for consistency in both printed and digital form. The University logo should be included on all stationery items.
When printed, the inks are sky and blue. Color specifications are on page 16.
The preferred letterhead stock is Strathmore Writing Bright White Wove 24 lb. text weight. If other stock is used, post-consumer waste (PCW) content should be at least 30%.
20 GUTTMAN COMMUNITY COLLEGE Stationery
1"
1" 1"
.75"
Office of the President
50 West 40th StreetNew York, NY 10018(646) 313-8020 Tel(212) 221-2396 Fax
Letterhead
Stationery GUTTMAN COMMUNITY COLLEGE 21 20 GUTTMAN COMMUNITY COLLEGE Stationery
.375"
.375"
.375" .375"
Scott E. EvenbeckPresidentStella and Charles Guttman Community [email protected]
50 West 40th StreetNew York, NY 10018(646) 313-8020 Tel(212) 221-2396 Fax
guttman.cuny.edu
.5"
Office of the President 50 West 40th StreetNew York, NY 10018guttman.cuny.edu
.5"
.5"
Business Card Envelope
Flags & BannersFor all usage
Guttman Community College displays its logo on flags—exterior and interior—on campus and in public buildings. Exterior flags should be flown using standard flag protocol. Interior flags should be displayed on a standing pole, alone or with the university, city, state and national flags.
Banners are also useful in displaying the logo in event settings. The main logo on sky background is preferred. Color specifications are on page 16.
22 GUTTMAN COMMUNITY COLLEGE Flags & Banners
Banner
Flag
Digital DisplayOnscreen, video, and electronic signage
The main logo will appear on video monitors and electronic signage throughout the campus.
The logo should be given proper space around it in relationship to the edge of the screen. A safe distance to the edge equals at least (x), or the distance between the two horizontal rules.
The full-color version should be used whenever possible. Colors specifications are on page 16.
Digital Display GUTTMAN COMMUNITY COLLEGE 23 22 GUTTMAN COMMUNITY COLLEGE Flags & Banners
24 GUTTMAN COMMUNITY COLLEGE Sub-Branding
Sub-BrandingFor special usage
The Guttman Community College has offices which require their own signifier. Office names are to be standardized across the college, and will be typeset in Trade Gothic Light and Bold No. 2. Examples are shown here. The preferred color is sky. Color specifications are on page 16.
Offices often have their own social media presence. A menu of icon options is available to differentiate each office while remaining consistent with the college identity standards.
Office names may be paired with the college logo, url and university logo. Preferred positioning and scale is shown for a page header and page footer.
Office of
Peer Mentoring
Office of Partnerships & Community Engagement
OPCE
Office of
Student Engagement
Office of
Academic Affairs
Icons
Sub-Branding GUTTMAN COMMUNITY COLLEGE 25 24 GUTTMAN COMMUNITY COLLEGE Sub-Branding
Header
Footer
Office of
Peer Mentoring guttman.cuny.edu
Office of
Peer Mentoring
Header
Footer
Office of
Peer Mentoring guttman.cuny.edu
Office of
Peer Mentoring
26 GUTTMAN COMMUNITY COLLEGE Promotional Items
Promotional ItemsVariety of reproduction methods
For reproduction on a greater variety of surfaces, such as cotton, vinyl, leather or canvas, the usual printing methods are often not applicable. Alternative reproduction methods such as silkscreen, foil-stamping and embroidery require art files formatted as digital vector art.
Full-color versions should be used whenever possible. Blue, black and white versions are also permitted. Color specifications are on page 16.
Shown are five examples of acceptable logo positioning on promotional items.
Promotional Items GUTTMAN COMMUNITY COLLEGE 27 26 GUTTMAN COMMUNITY COLLEGE Promotional Items
Main MascotFor all usage
Students created a mascot to be used by all college sports teams. “Stella” is a grizzly bear protecting the college shield and is named after the college benefactor Stella Guttman.
The main mascot features the bear, the shield and the name. There is a full color, 2-color and 1-color version. Color specifications are on page 16.
For reproduction on a greater variety of surfaces, such as cotton, vinyl, leather or canvas, the usual printing methods are often not applicable. Alternative reproduction methods such as
silkscreen, foil-stamping and embroidery require art files formatted as digital vector art.
28 GUTTMAN COMMUNITY COLLEGE Main Mascot
Full Color
Main Mascot GUTTMAN COMMUNITY COLLEGE 29
2-Color 1-Color
28 GUTTMAN COMMUNITY COLLEGE Main Mascot
Bear MascotFor all usage
The bear mascot features the bear and the shield. There is a full color, 2-color and 1-color version. Color specifications are on page 16.
For reproduction on a greater variety of surfaces, such as cotton, vinyl, leather or canvas, the usual printing methods are often not applicable. Alternative reproduction methods such as silkscreen, foil-stamping and embroidery require art files formatted as digital vector art.
30 GUTTMAN COMMUNITY COLLEGE Bear Mascot
Full Color
Bear Mascot GUTTMAN COMMUNITY COLLEGE 31 30 GUTTMAN COMMUNITY COLLEGE Bear Mascot
2-Color 1-Color
32 GUTTMAN COMMUNITY COLLEGE Paw Mascot
Paw MascotFor all usage
The paw mascot features the bear paw and the shield. There is a full color, 2-color and 1-color version. Color specifications are on page 16.
For reproduction on a greater variety of surfaces, such as cotton, vinyl, leather or canvas, the usual printing methods are often not applicable. Alternative reproduction methods such as silkscreen, foil-stamping and embroidery require art files formatted as digital vector art.
Full Color
Paw Mascot GUTTMAN COMMUNITY COLLEGE 33
2-Color 1-Color
32 GUTTMAN COMMUNITY COLLEGE Name Mascot
Name MascotFor all usage
The name mascot features the team name. The indigo version should be used whenever possible. A red and a black version are also permitted. Color specifications are on page 16.
For reproduction on a greater variety of surfaces, such as cotton, vinyl, leather or canvas, the usual printing methods are often not applicable. Alternative reproduction methods such as silkscreen, foil-stamping and embroidery require art files formatted as digital vector art.
Indigo
Red Black
32 GUTTMAN COMMUNITY COLLEGE Name Mascot Icon Mascot GUTTMAN COMMUNITY COLLEGE 35
Icon MascotFor all usage
The Guttman Grizzlies will need to extend their team messages onto social media platforms.
Each sports team must be distinct from another while remaining within the overall identity program.
This page shows ten variations of the mascot icon, one for each of ten potential sports teams.
They adhere to the existing brand colors. Color specifications are on page 16.
32 GUTTMAN COMMUNITY COLLEGE Mascot Apparel
Mascot ApparelFor all usage
The Grizzlies mascot will be applied to a variety of promotional items, especially apparel.
Reproductions may occur on a variety of surfaces, such as cotton, vinyl, leather, ceramic or canvas, and the usual printing methods are often not applicable. Alternative reproduction methods such as silkscreen, foil-stamping and embroidery require specifically formatted artwork.
Shown is one example of the mascot application. The full-color version is preferred. A two- and one-color version are also permitted. Color specifications are on page 16.
32 GUTTMAN COMMUNITY COLLEGE Mascot Apparel Updated 05/13/16
AppendixOther Resources
This standards manual is intended for use by college staff, as well as designers, developers, architects and media professionals working with Guttman Community College.
Identity standards have been provided for all anticipated uses. Requests for additional guidance should be made to: cuny.edu/creativeservices
A PDF of this manual is available at: cuny.edu/id
Created by The City University of New York Office of University Relations
Jay Hershenson Senior Vice Chancellor for University Relations Secretary of the Board of Trustees
Scott E. Evenbeck President Guttman Community College