CONTENTS · Certification Institute (HRCI). Please be sure to note the program ID number on your...

1. GREEN DESIGN AND DEVELOPMENT . . . . . . . . . . . . . . . . . . . . 1

2. BUSINESS AND ENTREPRENEURSHIP . . . . . . . . . . . . . . . . . . 2

• MBA Essentials: Foundations for Business . . . . . . . . . . . . . 2

• Management and Leadership . . . . . . . . . . . . . . . . . . . . . . . 3

• Certificate in Leadership . . . . . . . . . . . . . . . . . . . . . . . . 3

• Certified Financial Planner® . . . . . . . . . . . . . . . . . . . . . 4

• Certificate in Non-Profit Management . . . . . . . . . . . . . . . 7

• Real Estate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

• Project Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

• Project Management Certification . . . . . . . . . . . . . . . . . 5

• Project Certification With VISIO . . . . . . . . . . . . . . . . . . . 5

• Advanced Project Management . . . . . . . . . . . . . . . . . . . 5

• Russ Berrie Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

• Certificate in Critical Selling Skills . . . . . . . . . . . . . . . . . 10

• Certificate in Advanced Sales . . . . . . . . . . . . . . . . . . . . 11

• RBI Sales Executive Roundtable . . . . . . . . . . . . . . . . . . . 11

• Customized Training For Corporations . . . . . . . . . . . . . . . . . 12

• Programs for Corporations . . . . . . . . . . . . . . . . . . . . . . . 12

• Customized Training Grants From NJDLWD . . . . . . . . . . . 12

3. SMALL BUSINESS DEVELOPMENT CENTER . . . . . . . . . . . . . . . 13

• English Language Classes . . . . . . . . . . . . . . . . . . . . . . . . . 13

• Spanish Language Classes . . . . . . . . . . . . . . . . . . . . . . . . 14

4. COMPUTERS AND THE INTERNET . . . . . . . . . . . . . . . . . . . . . 15

• MCAS Certification Program . . . . . . . . . . . . . . . . . . . . . . . 15

• Digital Graphic Design Certification Program . . . . . . . . . . . . 18

5. HEALTHCARE AND NURSING . . . . . . . . . . . . . . . . . . . . . . . . 19

• Medical Billing and Coding . . . . . . . . . . . . . . . . . . . . . . . . 19

• Medical Office Management . . . . . . . . . . . . . . . . . . . . . . . . 19

• Medical Assistant . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

6. CAREER ADVANCEMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

• Office Management Skills . . . . . . . . . . . . . . . . . . . . . . . . . 20

• How To Conduct A Successful Career Search . . . . . . . . . . . . 20

7. WORKFORCE DEVELOPMENT . . . . . . . . . . . . . . . . . . . . . . . . . 22

8. EDUCATORS AND ADMINISTRATORS . . . . . . . . . . . . . . . . . . . 23

• Elementary K-5 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

• Middle and Secondary Education . . . . . . . . . . . . . . . . . . . . 25

9. TEST PREPARATION COURSES . . . . . . . . . . . . . . . . . . . . . . . 29

• Praxis II . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

• GRE, GMAT, LSAT NCLEX & MCAT . . . . . . . . . . . . . . . . . . . .29

• Your Choice for PSAT/SAT Prep Course . . . . . . . . . . . . . . . . .29

10. COMMUNITY OUTREACH . . . . . . . . . . . . . . . . . . . . . . . . . . .31

• Trips To NYC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34

CERTIFICATE PROGRAMS• Leadership . . . . . . . . . . . . . . . . . . . . . . . . . . 3

• Non-Profit Management . . . . . . . . . . . . . . . . . 7

• Sales, Marketing and Customer Relations . . . . 6

• Critical Selling Skills . . . . . . . . . . . . . . . . . . . 10

• RBI Certificate In Advanced Sales . . . . . . . . . 11

• Web Design and Development . . . . . . . . . . . . 17

• Digital Graphic Design . . . . . . . . . . . . . . . . . . 18

PREPARATION FOR CERTIFICATION• Certified Financial Planner® . . . . . . . . . . . . . . 4

• Project Management . . . . . . . . . . . . . . . . . . . . 5

• MCAS (Microsoft Office) . . . . . . . . . . . . . . . . . 15

• Medical Assistant . . . . . . . . . . . . . . . . . . . . . . . . 19

REGISTRATIONwww.wpunj.edu/cpePlease check our website for updates about classes, courses and schedules.

CONTACT INFORMATIONPhone: 973-720-2354

Fax: 973-720-2298

Office Hours: 8:30 am – 5 pm Monday – Friday

Bernadette Tiernan/Executive Director973-720-2354

Iris DiMaio/Youth Programs, Test Prep973-720-2491

Nancy Friend/Education Programs973-720-3829

Business Programs973-720-2354

Colleen McGill/Workforce Development,Grants and Healthcare973-720-2461

Mary Ann Padula/Workforce DevelopmentPrograms973-720-3698

Valerie C. Marino/Community Outreach973-720-3804

SMALL BUSINESS DEVELOPMENT CENTEROnline: www.wpunj.edu/sbdc

Phone: 973-754-8695

Kathleen Muldoon/Regional DirectorRobert Hille/Assistant DirectorSonia Musa/Project Manager

CONTENTS

GREEN DESIGN AND DEVELOPMENT

NEW COURSE!Principles of SustainabilityThis 13 session, highly interactive course is designed to providethe fundamentals of sustainability principles and practices for entrylevel students as well as under and unemployed adults who are injob transition from non-environmental sectors seeking grounding insustainability principles. It covers basic sustainability principles relative to population issues, climate change, renewable energy,consumption, ecosystem threats, transportation, green design andconstruction, biodiversity and environmental justice. There will betwo guest subject matter expert lecturers, subject matter corre-sponding to the curriculum, and one planned field trip (weather permitting). The instructor will support selected lectures with

videos and timely source materials. This course can serve as acapstone course for students pursuing further education and train-ing in renewable non-profit management, energy careers, green realestate, sales and marketing, banking and finance, green buildingdesign and operations, HVAC, various LEED professional accredita-tions as well as facility management or pursuing careers in other sustainable industries. Instructor: Carmine LaMarcaDate: September 16-December 16, 2010Day: Thursday’s Time: 10 am – 3 pmFee: $798.00Course No: CPE-GR001

WILLIAM PATERSON UNIVERSITY’S LANDMARK PROJECT

William Paterson University is building the largest university solar facility in the nation on its campus in Wayne. The installation will be capable of supplying 3.5 megawatts of clean, low-cost energy. The University hopes to reduceenergy costs by $4.3 million over fifteen years via its new solar power system.

Nautilus Solar Energy, LLC, a leading independent solar power producer, will finance, own, and operate the facilityunder a fifteen-year power purchase agreement. The University will buy the power at a reduced rate with no upfrontcosts. The project, designed by SunDurance Energy, a New Jersey-based solar power system installer, includes elevat-ed solar arrays located in Lot 1, Lot 6, a portion of Lot 5, the Power Art Center parking lot, and the extended parkinglot at 1600 Valley Road. Solar panels will be located on the Power Art Center, the upper roof of the Recreation Center,Wayne Hall, and the University Commons Ballroom.

“This will be a landmark project for the University,” says Stephen Bolyai, vice president for administration and finance at William Paterson. “The project will reduce our energy costs and carbon footprint, and students will be ableto see the University’s commitment to a major alternative energy project, and what the University is doing to saveenergy costs.”

1 Fall 2010

2 Fall 2010

n MBA ESSENTIALS:FOUNDATIONS FOR BUSINESS

Business leaders acquire comprehensive finance, marketing and management knowledge and strengthen their skills in managing theircompanies, staff and clients with 6 courses in 36 hours of MBAEssentials. These courses are taught by leading professors from theChristos M. Cotsakos College of Business which is AACSB accredited.AACSB International accreditation represents the highest standard ofachievement for business schools, worldwide. Institutions that earnaccreditation confirm their commitment to quality and continuousimprovement through a rigorous and comprehensive peer review.AACSB International accreditation means excellence in managementeducation. The university’s MBA is ranked by the Princeton Review asone of the leading MBA programs.Upon completion of these 6 cours-es, participants have the option to test and earn 3 graduate credits asan elective in the William Paterson University MBA Program. This pro-gram is run directly at your office or branch location, making it highlyconvenient for your employees. Each of the following MBA Essentialsprograms has been approved for 6 recertification credit hours towardPHR, SPHR and GPHR recertification through the Human ResourceCertification Institute (HRCI). Please be sure to note the program IDnumber on your recertification application form. For more informationabout certification or recertification, please visit the HRCI homepageat www.hrci.org.Fee: Call for customized training for your companyOrganizational Behavior and Design $450Marketing Fundamentals $450Accounting for Managers $450Management of Technology $450Finance for Non-Financial Managers $450Global Management $450

“The use of this seal is not an endorsement by HRCI of the quality of the program. It means that this program has met HRCI’s criteria to be pre-approved for recertification credit.”

Organizational Behavior and DesignThis course introduces the organizational setting and examines human behavior within organizations. Topics covered include: design, structure, technology and processes at the ‘macro’ level,and leadership, decision making, motivation and teamwork at the‘micro’ level. Both theoretical underpinnings and practical applications are emphasized through class discussion, lecture and experiential exercises.

Marketing FundamentalsThis course will provide an overview of the fundamental elements of marketing including consumer behavior, marketing research,marketing communications, and marketing management. You willbegin with an examination of the role of marketing in corporations and its contribution to innovation. You will explore various facets of the marketing function with the help of in-class exercises and discussions. The course will conclude with a discussion concentrating on marketing’s contribution to strategy and sustainable business practices.

Accounting for ManagersThis course uses the Case Method and focuses on the content,analysis, and interpretation of the financial and managerial accounting information used by managers in making business decisions. The financial accounting section includes generally accepted accounting concepts and principles for internal and external financial reporting purposes. The management accounting section emphasizes cost behavior, cost management,and management control.

Management of TechnologyThis course examines the role of technology on economic transformation. It will take an evolutionary view of technology,explaining its role in different points of world history. You will explore the role of technology in shrinking time/space boundaries(through innovations in transportation, telecommunications,internet and supply chain management). You will examine the role of technology in six different industries: apparel, automobiles,semiconductors, agro-foods, financial services, and logistics. You will also examine the changing contours of these industries inlight of theories of innovation, as well as those of political economy.

Finance for Non-Financial ManagersA most succinct description of the discipline of finance is that finance is the study of risk and return and the trade off functionbetween the two. The field of Corporate Financial Management within this broad description of finance is concerned with maximizing corporate value by utilizing this complex trade off function. This course will provide a bird’s eye view of CorporateFinancial Management and its relationship with the broad field of finance as a whole. Designed for non-specialists, this subject matter, including some of the models involved, will be treated in a simple and user-friendly manner, focusing on the managerial use of the models and approaches, rather than the complexities of the quantitative relationships. The course will cover, but may not be limited to, some of the specific areas within CorporateFinancial Management, such as: Corporate Financial Management and the Capital Market, the various functions of financialManagement, Measurement of Risk and Return, Applications of the above in Corporate Finance, and an Introduction to Strategic Financial Management.

Global ManagementThis course will focus on the various issues involved in managing in a global environment today. It will concentrate on the recent changesin the infrastructure of commerce in the globalized world; the interna-tional regimes of institutions, rules, laws, treaties and other modes of governance; the new global circuits of capital; the mobility of internationallabor; the challenges of managing across cultures; and the emergenceof new global players in the international arena.

WILLIAM PATERSON UNIVERSITY Center for Continuing and Professional Education offers a variety of certificate programs to help you and your staff improve your business skills and thrive in a competitive global economy.

MBA ESSENTIALS and all Certificate Programs can be taught

on-site at your company. Call today to learn about our

Customized Training Programs.

BUSINESS AND ENTREPRENEURSHIP

3 Fall 2010


n MANAGEMENT AND LEADERSHIP

Certificate in LeadershipThis certificate focuses on sharpening your leadership skills.Students will strengthen their communication skills, learn effectivemotivational drivers, construct team goals and explore their per-sonal strengths as a leader. This certificate is awarded to studentswho successfully complete 6 courses – 4 core and 2 electives.Core Courses:• Effective Leadership Principles• Manager as Coach• Performance Evaluation and Feedback• Leading High Performing TeamsElectives:• Strategic Planning for Leaders• Communication and Work Styles

Effective Leadership PrinciplesLeadership skills are often confused with management skills but good managers are not necessarily good leaders. This course willfocus on the skills necessary to successfully lead others. Participantswill identify their leadership style and they will understand how theirleadership can help others become self-reliant contributors. Workshop includes the “Situational Leadership” tool.Instructor: Roy LeeDate: November 15, 2010 (Monday)Time: 6 pm – 9 pmFee: $95 (includes assessment tool)Course Number: CPE-B005

Manager as CoachYou will need to coach your direct reports. Although each coaching oppor-tunity will vary, your ability to quickly help people on your staff exploreand expand their skill set will enable them to take on new and differentwork assignments. By becoming aware of unique verbal and non-verbalcommunication components, you will be able to provide solid coaching.Instructor: Roy LeeDate: November 17, 2010 (Wednesday) Time: 6 pm – 9 pmFee: $65Course Number: CPE-B045

Performance Evaluation and FeedbackPerformance evaluation is a necessary and beneficial process, whichprovides annual feedback to staff members on their job effectiveness.But, what are the guidelines for providing a fair and balanced assess-ment? Learn your responsibilities as an immediate supervisor. Learnhow to structure an evaluation and manage a performance reviewmeeting with the employee.Instructor: Roy LeeDate: October 20, 2010 (Wednesday) Time: 6 pm – 9 pmFee: $65Course Number: CPE-B056

Leading High Performing TeamsGreat teams are built and they don’t just happen. This workshopfocuses on: team charters, objectives, processes and accountability.Upon completion of the course, students will be able to structureteams for optimal performance and set the right goals. They willunderstand how and when to adjust their work styles and leadershipapproach. They will also understand how to foster the maximum level of collaboration on their teams.Instructor: Roy Lee

Date: December 6, 2010 (Monday)Time: 6 pm – 9 pmFee: $105 (including assessment tool)Course Number: CPE-B044

Strategic Planning for LeadersThis course defines strategic planning and assists participants inaligning plans with goals. Leadership plays a critical role in any organization. Having a plan in place provides management with aprocess for identifying strengths and weaknesses while taking advantage of opportunities and preparing for threats.Instructor: Rita Williams-BogarDate: October 27, 2010 (Wednesday)Time: 6 pm – 9 pmFee: $65Course Number: CPE-B072

Communication and Work StylesIf you understand the way you communicate, you can better under-stand others. You can then adjust your style to build more cohesiveteams, deal with conflict and build strategic relationships. The feeincludes the DISC Personal Development Profile.Instructor: Roy LeeDate: November 1, 2010 (Monday) Time: 6 pm – 9 pmFee: $65Course Number: CPE-B042

Conflict ManagementConflict arises when values, perspectives and opinions arecontradictory in an organization. This course addresses theimpact of conflict on team morale, types of managerial actionsthat contribute to conflict, and specific actions that can be takento reduce or eliminate conflict.Instructor: Rita Williams-BogarDate: November 3, 2010Time: 6 pm – 9 pmFee: $65Course Number: CPE-B073

Effective Business WritingThis course teaches the “how-to” behind generating perfectlypolished business documents. Whether you are drafting memos,emails, reports or other business writings, you need to be conciseand persuasive. Clear writing is powerful. You will learn tips onediting, revising, and grammatical do’s and don’ts. Maximize yourcareer opportunities by writing to win.Instructor: Rita Williams-BogarDate: November 10, 2010Time: 6 pm – 9 pmFee: $65Course Number: CPE-B038

n ACCOUNTING/FINANCE

NEW COURSE! Bookkeeping for Beginners This 44 hour class will teach the principles of double-entry bookkeep-ing, preparation of financial statements, how to analyze businesstransactions, recording transactions in the general ledger and prepara-tion of year end statements. You will learn payroll accounting (grosspay, employee deductions, employer’s taxes, net pay and payrolltaxes). Other topics include: income tax, social security tax, FICA and

4 Fall 2010

unemployment tax, preparation of worksheets and financial state-ments, adjusting and closing entries, interest expense and income,sales, purchase discounts, petty cash and purchases.Instructor: Nathan CulverDate: October 11 – December 22Day: Monday’s and Wednesday’s Time: 12:30 pm – 2:30 pm OR 5:30 pm – 7:30 pmFee: $549Course No: CPE-BK001

QuickBooks/Bookkeeping ProgramIntroduction to QuickBooks/Bookkeeping is a course that covers thefundamentals with newcomers in mind. QuickBooks/Bookkeeping is a whole new way of thinking about finances. Specifically, this classaddresses accounting equations, debits and credits, how to prepareand interpret important financial reports using QuickBooks software.It also covers, accounting structure, journals, ledgers, bookkeepingterminology, revenue, expenses, debits and credits. Students willlearn how to create financial statements, as well as a variety ofreports designed to help grow business. After completing this course,a student will have a solid understanding of the QuickBooks softwareand accounting basics. Students will learn how to set up a new com-pany, manage inventory, create customized invoices, setup payroll,make journal entries, reconcile accounts and manage sales taxes. By applying the concepts learned in this course, you will understandthe bookkeeping process and how to use the QuickBooks software tostreamline the workflow. Learn QuickBooks and bookkeeping now andachieve a skill that is an invaluable asset to your professional careerdevelopment.Instructor: JoAnne MacBethDates: September 24 – December 17, 2010Days: Friday Time: 9:30 am – 12:30 pmORDates: September 28 – December 14, 2010Days: TuesdayTime: 5:30 am – 8:30 pmFee: $799 Course Number: CPE-C0015A (Friday) OR

CPE-C0015B (Tuesday)

QuickBooks in PracticeA hands on workshop to enhance your QuickBooks skills.Instructor: JoAnne MacBethDays, Dates & Times: December 3, 10, 17 (Friday) 9:30 am – 12:30 pmOR November 30, December 7, 14 (Tuesday) 5:30 pm – 8:30 pmTime: 9:30 am– 12:30 pmFee: $249Course Number: CPE-C0015C (Tuesday) CPE-C0015D (Friday)

NEW COURSE! Introduction to Accounting The Intro to Accounting is a course that is designed to introduce thebasic accounting principles and concepts to individuals who have noformal accounting education or background. This particular course willcover the basics of accounting (i.e. debits & credits, accounting equa-tion, journal entries, etc.) This course will provide the student with anoverview of the accounting field and the basics to help them functionin the accounting field. The following topics will be thoroughly addressed and covered in this class:• The Basics of Debits & Credits• The Accounting Equation• GAAP (Generally Accepted Accounting Principles)• Double Entry Bookkeeping

• Basics of Journal Entries• Adjusting Entries – Accruals/Deferrals• Correction of Accounting Errors• Depreciation• InventoryInstructor: Nathan CulverDays: Monday & Wednesday Dates: October 4 – December 16, 2010 Time: 9:30 am – 11 amFee: $498Course Number: CPE-C0015X

n CERTIFIED FINANCIAL PLANNER PROGRAM®

Financial planning jobs have grown and

are expected to continue to grow in the

upcoming years. The retirement of baby

boomers, growing entitlements, longer

life spans, and lower yields have created

a need for CERTIFIED FINANCIAL PLANNERS®

certificants. The core personal financial

courses are required by the CFP®exam – an

important step in establishing your profes-

sional credentials.Time: 6 pm – 9 pm

Dates: Please see below

Days: Please see below

Estate Planning – FP450/CPEB097

September 7 – October 1, 2010 (Mon – Thurs)

Income Tax Analysis and Planning – FP410/CPEB095

October 18 – November 11, 2010 (Mon – Thurs)

Investment Analysis and Planning – FP435/CPEB0435

November 22 – December 16, 2010 (Mon – Thurs)

Insurance Analysis and Planning – FP460/CPEB099

January 10 – February 3, 2011 (Mon – Thurs)

Retirement Planning – FP455/CPEB098

February 14 – March 10, 2011 (Mon – Thurs)

Fee: $949 per course (textbooks are not included)


5 Fall 2010

n PROJECT MANAGEMENT CERTIFICATION PROGRAM

This introductory program covers the fundamental methodologiesand applications of Project Management and prepares participantsfor the Project Management Professional (PMP) Certification Exam.The course material covers the key project management topics rec-ognized by the Project Management Institute including: overallknowledge of the project management bodies of knowledge, projectlife-cycle phases, and several in-depth tools/techniques to masterthe concepts that are covered in the PMP Exam. The required study-aid material to pass the PMP exam is the textbook: A Guide to theProject Management Body, Fourth Edition.

The key topics for the course include the bodies of managementknowledge (integration, scope, time, cost, quality, human resources,communications, risk, and procurement) and the phases of the project life cycle (initiation, planning, and execution, controlling,monitoring, and closing). The course also provides: case studiesdescribing real world versus concept project management analo-gies, management organizational structures, successful versusunsuccessful leadership traits, management versus leadership distinctions, project management application templates, over 400PMP exam prep questions, instructions on how to apply for the PMP exam, and several tips to help you prepare for the exam,online projects and chats will be included as needed.

Instructor: Bhargav PatelDays: SaturdayDates: September 18-December 18, 2010Time: 9 am – 1 pm (15 minute break included)Fee: $2,400 (textbook is included)Course Number: CPE-B003A

This course is offered online. Please call MaryAnn Padula for details 973-720-3698. MaryAnn Padula for details.Instructor: Bhargav PatelDays/Dates/Times: OnlineFee: $2,400Course Number: CPE-B003X

COMPANION COURSE - MICROSOFT PROJECTCERTIFICATION - WITH VISIOMicrosoft Project is the industry standard tool to build project plans,and gives you practical experience applying project life cycle concepts.You will learn to define project tasks, phases, resources, and materi-als. And then use Project to build project plans and track actual workagainst the plan. This certification is appropriate for people who planprojects with multiple phases, customize project reports and commu-nicate project information and status.Microsoft Visio is the diagramming software to create and developbusiness-oriented drawings. It uses vector graphics to create multi-ples types of diagrams, including process, flow charts, organizationalcharts and space planning.

Instructor: Frank AsciuttoDates: October 5 – November 2, 2010Days: TuesdayTime: 4 pm – 8 pmFee: $398 (textbook is included)Course Number: CPE-C006A

Project Management and MS Project/VisioTaken together at a special rate:Fee: $2,698Course Number: CPE-C006BDays/Dates: February 13-May 15, 2010 (Saturday) Time: 9 am – 1 pmDates: March 16 – April 6, 2009 (Tuesday)Time: 4 pm – 8 pmFee: $399.00

This course is offered online – please call 973-720-3698 – MaryAnn Padula for detailsInstructor: Frank AsciuttoDays/Dates/Times: OnlineFee: $398 (online text)Course Number: CPE-B006X

ADVANCED PROJECT MANAGEMENT /INTRODUCTION TO PROGRAM MANAGEMENTCOURSEThis course is designed for students that have extensive Managementand/or Project Management experience, and helps students learn for-mal advanced-level Project Management concepts as well as formalProgram Management concepts. The course is divided into two keyphases, with the first phase covering the fundamental methodologiesand applications of Project Management at an accelerated rate, and astronger focus on advanced level Project Management concepts. Thesecond phase covering Program Management introductory concepts.This course is offered online – Please call 973-720-3698 – MaryAnn Padula for details.Instructor: Bhargav PatelDays/Dates: Saturday/TBATime: 1:30 pm – 4:30 pm Fee: $2,400 (textbook included)Course Number: CPE-B003B Online Days: Starts every two weeks Fee: $2,400 (textbook included)Course Number: CPE-B003C


6 Fall 2010

n SALES MARKETING AND CUSTOMER RELATIONS

Certificate in Sales, Marketing and Customer Relations“I am convinced that most people can achieve their dreams andbeyond if they have the determination to keep trying – RB.”Russ wore many hats while building his business. Maybe you dotoo. This certificate is designed specifically for the executive thathas several accountabilities in the areas of marketing, businessdevelopment, and customer retention. This certificate concentrates on the fundamental skills of sales,marketing, and customer relations. Participants will gain insightinto the role of competitive intelligence, strategic selling, negotia-tion, and how to retain high value customers.This certificate is awarded to students who successfully complete6 courses – 4 core courses and 2 electives.Core Courses:• Creating a Strategic Marketing Plan• Exceptional Customer Service• Public Relations• Guerrilla MarketingElectives:• Social Media Marketing• Customer Buying Signals • Planning for Sales Success• Strategic Negotiation

Creating a Strategic Marketing PlanGrow your sales within 45 days. In this program, you will learn how to combine a strategic vision of long-term business planning with theaction-oriented power of a marketing plan. This course highlights thecomponents of a strong plan: situation analysis (understanding themarket, competitors, and strengths/weaknesses/opportunities/chal-lenges), marketing strategy (4 Ps and revenue goals), marketing tac-tics (action planning—communication, pricing, distribution, customerservice), and marketing budget/timeline (projected costs and evalua-tion/measurement).Instructor: Ilene Green and Ted PalmerDate: October 13, 2010 (Wednesday)Time: 6 pm – 9 pmFee: $65Course Number: CPE-B050

Exceptional Customer ServiceIn this program you will receive the secrets that compel your cus-tomers to back again and again. Repeat and referral business is acrucial element in a successful business. This seminar explores 5strategies: relationship, customer, product, presentation, and after-the-sale strategies. Clearly identified and defined, each strategy works inconcert to help you generate new business opportunities and exceedyour customers’ expectations. You will learn how to earn loyalty ‘for alifetime’ and achieve long-term rewarding customer relationships.Instructor: Joe Graziano Date: October 6, 2010 (Wednesday)Time: 6 pm – 9 pmFee: $65Course Number: CPE-B053

Public RelationsThis program will show you how you can get newspapers and maga-zines to feature you and your business consistently and with no cost.The term “Public Relations” covers a variety of areas including: com-munity, customer, industry, investor, media, and shareholder relations,issue management, press/publicity, public affairs, and speechwriting,

to name a few. This workshop will focus on PR basics – how to lay thegroundwork for your PR strategy, how to spot and seize opportunitiesand how to evaluate your results.Instructor: Caryl Bixon-GordonDate: October 25, 2010 (Monday)Time: 6 pm – 9 pmFee: $65Course Number: CPE-B057

Marketing on a Shoestring Low Cost Marketing Ideas That WorkThis course explores non-traditional, low-cost, power-packed marketingtactics that cost virtually nothing yet can get you customers withinweeks! You will learn the cornerstones of guerrilla marketing: theguerrilla marketing IQ inventory, 15 secrets of guerrilla marketing,how to create your 7-sentence marketing plan and an overview of 100 guerrilla marketing weapons. This foundation provides you withthe leverage to uniquely promote your business with repeat and referral customers.Instructor: Joe GrazianoDate: November 17, 2010 (Wednesday)Time: 6 pm – 9 pmFee: $65Course Number: CPE-B018A

Internet Marketing 101Social Media Marketing That Laser Focuses Your Sales Message To YourBest Specific Target AudienceeCommerce is all the rage! But doing it right (or finding someone todo it right) can be a challenge. In this class you will learn about sell-ing online, search engine optimization, pay per click advertising, affili-ate programs, link exchanges, blogs, web 2.0, wiki’s and any newmedia that come to light. The class will be structured so that currenttrends in eCommerce and internet marketing will be covered.Instructor: Wendy FlanaganDate: October 4, 2010 (Monday)Time: 6 pm – 9 pmFee: $65Course Number: CPE-B074

Customer Buying Signals Convert More Of Your Prospects To Customers By Actually “Reading” TheirBuying Signals…You Will Amaze Yourself! Participants will learn about various types of buying behaviors, deci-sion making criteria, and business needs. Various social styles will beexamined in order to gain a better understanding of what driveshuman behavior in a sale environment. The importance of both verbaland non-verbal communication will also be presented in this class.Instructor: Joe GrazianoDate: November 22, 2010 (Monday)Time: 6 pm – 9 pmFee: $65Course Number: CPE-B080

Planning for Sales SuccessSecrets That Top Sales People Use To Control A Face To Face SalesAppointment To A SaleThis course provides an overview of how to plan for an effective sales call. You will learn secrets that top salespeople use to control a face to face sales appointment in their favor. Participants will learnhow to identify and qualify stakeholders in a customer’s organization.Participants will spend time designing and delivering a variety of value propositions that resonate with a variety of stakeholders.Instructor: James GrazianoDate: December 1, 2010 (Wednesday)Time: 6 pm – 9 pmFee: $65.00Course Number: CPE-B081


7 Fall 2010

Strategic NegotiationHow To Negotiate Your Way To More Money On Every SaleThis course will outline a proven approach to strategically negotiatingprice, terms, and conditions throughout a common sales cycle.Participants will learn how to prepare for an effective negotiation bylaying the ground work for success. Practical tips for managing anegotiation meeting will be discussed and all participants will walkaway with a negotiation check-list.Instructor: James GrazianoDate: December 8, 2010 (Wednesday)Time: 6 pm – 9 pmFee: $65Course Number: CPE-B083

NON-PROFIT MANAGEMENT

CERTIFICATE IN NON-PROFIT MANAGEMENTThe certificate is designed to meet the needs of the non-profitprofessionals who seek a broader role within their organization.Upon completion of the program, participants have attainedan overview of the various operational divisions of an organizationand a focused view of themselves as a contributor. Thiscertificate is awarded to students who successfully complete4 core courses and 2 electives.

Core Courses:Public Policy for Non-Profits:• Lobbying and Political Activities for Non-Profits• Human Resource Issues for Non-Profits• Ethical Issues for Non-Profits• Non-Profit ManagementElective Courses:• Non-Profit Marketing• Fundraising for Non-Profits• Grant Writing for Non-Profits• Legislative Advocacy 101

Human Resources Issues for Non-ProfitsThis course will cover the most common human resource issuesnon-profits experience. These include wage and hours issues fornon-profit employers, the art of hiring and firing, risk managementin hiring, an overview of employment law and a discussion of bestpractices in safe hiring and employment issues.Instructor: Tarona LeeDate: October 12, 2010Time: 6 pm – 9 pmFee: $50Course Number: CPE-B067

Ethical Issues for Non-ProfitsNon-profits are held to the highest standards with regards to conflictof interest, sound governance and truth in fundraising. This workshopwill highlight current “hot topics” affecting charitable non-profitorganizations. You will learn about the effect Sarbanes-Oxleylegislation has had on nonprofits, ways that your non-profit canbecome more accountable, and more.Instructor: Diane DeanDate: October 19, 2010Time: 6 pm – 9 pmFee: $50Course Number: CPE-B069

Non-Profit ManagementLearn to maximize results in your non-profit organizationthrough effective management strategies. This workshop coversreducing costs and controlling resources, as well as how to selectmanagement tools to survive in an uncertain and changing environment.Instructor: Donna Nelson-IvyDate: November 6, 2010Time: 6 pm - 9 pmFee: $50Course Number: CPE-B070

Non-Profit MarketingMost not-for-profits do not function with large-scale budgets as domany private corporations and for-profit organizations. In fact, tightbudgets and restrictions on the use of income, along with theabsence of dedicated communications professionals, often result inreticence for adopting new ideas and expansion into new areas. Thisprogram provides a sound understanding of the benefits of a carefullyorchestrated marketing and public relations campaign grounded in aMarketing mindset.Topics include: researching and reaching your target market, compre-hensive use of technology, partnering with the public, as well as withbusinesses in innovative, low cost/no cost ‘cause’ marketing cam-paigns, and generating positive media coverage.Instructor: Joe GrazianoDate: November 23, 2010Time: 6 pm – 9 pmFee: $50Course Number: CPE-B075

Grant Writing for Non-ProfitsThis workshop is focused on techniques for finding and writingsuccessful grant applications to foundations, government andcorporate funders. Participants are invited to come prepared witha funding idea for class discussion.Instructor: Lanisha MakleDate: October 26, 2010Time: 6 pm – 9 pmFee: $50Course Number: CPE-B032

Fundraising for Non-ProfitsThis workshop will cover key elements of a fundraising plan forsmall to mid-sized nonprofit organizations including discussion ofannual appeals, special events, memberships and dues, boardgiving, grant writing, user fees and innovative business approachesto generating income. The workshop emphasizes practical lessonsfor fundraising success.Instructor: Diane DeanDate: November 2, 2010Time: 6 pm – 9 pmFee: $50Course Number: CPE-B031


8 Fall 2010

Legislative Advocacy 101Policy makers pay attention and may change their minds andvotes when even a moderate number of people contact themabout an issue. This workshop will equip you with proven methodsthat will enable you to reach government officials and otherdecision makers that have a significant impact on policies thataffect you. Some of the subject matter contained in this courseincludes the power of advocacy, lobbying methods, and understanding the playing fields (local, state, and federal guides toeffective advocacy.) This workshop is ideal for individuals that have a direct or indirect accountability to lobbying, advocacy, or policy initiatives for a non-profit entity.Instructor: Joseph DuffyDate: November 23, 2010Time: 6 pm – 9 pmFee: $50Course Number: CPE-B071

Public Policy for Non-Profits:Lobbying and Political Activities for Non-ProfitsThis course will address the various political activities that arepractical for charitable organizations. You will learn about lobbyingand what a non-profit organization can and cannot do to influencelegislation and encourage constituents to be politically active.Instructor: Diane DeanDate: November 16, 2010Time: 6 pm – 9 pmFee: $50Course Number: CPE-B068

n REAL ESTATE

n Real Estate Salesperson Licensing Course (75 Hours)Those who wish to engage in the Real Estate Business inNew Jersey are required to attend and complete a 75-hourSalespersons course and pass a state-licensing exam. Thiscourse is to prepare you for the state exam. Upon comple-tion of our course you will receive a “Certificate ofCompletion” which is used to gain admission into the stateexam. The course is also suitable for persons desiring abasic knowledge of buying and selling real estate, and pro-vides a review for practicing salespersons. Prerequisites:must be 18 years of age and have a completed High Schoolor G.E.D. program. Back-ground check is also required.Candidates for real estate license must pass the Statelicense examination, submit to the live scan fingerprintprocess and make application to the New Jersey RealEstate Commission within one year of the completion oftheir real estate pre-license education course. See N.J.A.C.11:5-3.6.The New Jersey Commission approved the Pre-licensing Real Estate Education at William Paterson University. Our sponsor ID number is 0366.

Fall 2010, CPE-B001 10 Week Evening CourseTuesday and Thursday, 6 pm – 9:45 pmStart – September 28, 2010End – December 2, 2010

10 Week Saturday Course 9 pm – 4:30 pm Start – September 25, 2010End – November 27,2010

Bruce Elichman, Instructor Broker/Sales Representative• Licensed NJ real Estate Broker-Salesperson since 1977• Member of National Association of Realtors• Member of New Jersey Association of Realtors• Past Member of New Jersey Professional Standards

Committee• Member of Eastern Bergen County Board of Realtors• Past Member Ethics Committee, Vice Chairman

Awards & Verification Committee • Member Garden State and Hudson County Multiple

Listing Service• NJAR Million Dollar Circle of Excellence Sales Award

2000-2004. 2007


9 Fall 2010

RBI Sales Performance ConsultingAt RBI, Sales Performance Consulting is a process of diagnostic and developmental activities that identifies gaps in performance–either opportunities or problems–that affect a sales organization’sresults. The RBI model for sales performance consulting includesseven steps.

1. DATA COLLECTION: We meet with you to capture an accurate picture of your current sales organization’s structure, culture,goals, and metrics. Through this effort we learn your performance goals and objectives.

2. DATA ANALYSIS: We carefully assess the data collected and review our findings with the RBI Sales Performance Team,which consists of university faculty and professional performance consultants.

3. DIAGNOSIS: Our Sales Performance Team will evaluate the potential to improve key performance gaps and we will evaluateopportunities to change key selling behaviors of your sales organization if necessary to improve your sales outcomes.

4. PRESCRIPTION: We will develop a practical training curriculum for your organization that addresses your sales training needs and we will present this prescription for improved results to you and your executive staff.

5. DEVELOPMENT: We will provide solutions for your sales organization that may include program development in the following areas:

• Sales Leadership• Territory Definition• Sales Team Composition• Individual Sales Training

6. DELIVERY: We will deliver customized solutions that we developspecifically to meet your organization’s sales training needs.These deliverables are based on the data collected and areapproved by the executive team of your organization. Our solu-tion is normally delivered through a process of pre-work for par-ticipants that is tailored to your specific needs and a focusedtraining curriculum that is delivered in our state of the artsales training lab.

7. FOLLOW-UP: We will follow up your on campus training experi-ence at the 21, 60, 90 day milestones to solidify the effective-ness of the sales performance training program that we providefor you.

The RBI Program built on academic leadership, a strong consult-ing presence, and state of the art training facilities can help youexpand and improve your organization’s performance. Why not call us today to see how you can profit from an RBI training experience?

Fees are based on size and scope of each project. Contact the Russ Berrie Institute for Professional Sales at (973) 720-3872 for detailed information.


10 Fall 2010

n CERTIFICATE IN CRITICAL SELLING SKILLSIf you are a sales professional interested in improving your perform-ance and developing long-lasting profitable client relationships, thiscourse is for you! If you are new to sales and would like to learnwhat it takes to succeed in this lucrative profession this course if foryou! Critical Selling Skills provides sales professionals with the mosteffective sales skills and strategies uniquely suited for today’s chal-lenging business environment.Through this sales training program, sales professionals learn howto adopt a consultative selling approach and become more than justa salesperson to clients…you become a trusted advisor, thus differ-entiating yourself from every other salesperson.In this program you will be immersed in role play and interactiveexercises in the state of the art Russ Berrie Sales Laboratory atWilliam Paterson University of New Jersey. This is a fun, fast-pacedand in-depth series of courses designed to cover the essential skillsyou need to succeed in sales.

This certificate is awarded to students who successfully completethe 6 courses listed below1. High Impact Prospecting2. Meet and Greet – Opening the Sales Call3. The Discovery Process – Questioning and Listening4. Relating and Reinforcing Benefits – It’s all about value5. Handling and Overcoming Objections6. Closing the Sales – Hearing yes more often

High Impact ProspectingThis course focuses on the essential components of high-impactprospecting. You will learn how to wisely utilize a wide range of tech-niques to find qualified leads including cold calling, direct mail, net-working/social networking, and Internet lead generators.Instructor: Ron JonesDate: October 7, 2010Time: 6pm – 9pmFee: $85Course Number: RBI-091

Meet and Greet - Opening the Sales CallThere’s an old saying – you only have one chance to make a firstimpression! This workshop focuses on the key elements of meetingand greeting prospective clients for the first time including – callpreparation, rapport building, creating trust and building a level com-fort that so as to make a smooth transition into the sales call!Instructor: Ron JonesDate: October 14, 2010Time: 6pm – 9pmFee: $85Course Number: RBI-092

The Discovery Process – Questioning and Listening SkillsYou can’t effectively sell someone something unless you understandtheir needs. Many decision makers don’t communicate their trueneeds effectively. It’s through skillful questioning and listening tech-niques that we uncover the decision-maker’s true needs.Instructor: Ron JonesDate: October 21, 2010Time: 6 pm – 9 pmFee: $85Course Number: RBI-093

Relating and Reinforcing Benefits – It’s All About ValuePeople don’t buy “things”, they buy what those “things” do for themor their organization. When the benefits of what you are selling areexpressed in just the right ways, you increase your ability to closethe sale. In this course you will learn the difference between fea-tures and benefits, how to relate these benefits to the prospect’sneeds, when and how to use proof and visuals and how to equate all of this to value.Instructor: Ron JonesDate: October 28, 2010Time: 6 pm – 9 pmFee: $85Course Number: RBI-094

Handling and Overcoming ObjectionsObjections are Your Friend. An objection is when your prospect tellsyou why what you’re offering is not what they want. Well, believe it ornot, these objections help you locate where the prospect is in thedecision making process and guide you in the appropriate sellingskill to use. Understanding exactly how to respond effectively to yourprospects objections will set you apart from your competition andset you up for a successful close. Instructor: Ron JonesDate: November 4, 2010Time: 6 pm – 9 pmFee: $85Course Number: RBI-095

Closing the Sale – Hearing “Yes” More OftenWhen you have worked all the pieces of your sales approach proper-ly, you will come to that magic moment when you should go aheadand “ask for the order.” This sounds simple enough, but there areobstacles in your way, and they are not all from the prospect. In thisfinal course of the certificate program, you will learn how to knowwhen closing is appropriate, gain strategies to overcome close reluctance, learn four steps to get the close and much more. Instructor: Ron JonesDate: November 11, 2010Time: 6 pm – 9 pmFee: $85Course Number: RBI-096


11 Fall 2010

n CERTIFICATE IN ADVANCED SALESIf you are a sales professional interested in taking your career to the next level this is the program for you. The Certificate inAdvanced Sales will provide you with the knowledge and skills needed to excel in your current career and give you a head start in sales management. In this program you will be immersed in role play and interactiveexercises in the state of the art Russ Berrie Sales Laboratory atWilliam Paterson University of New Jersey. This is a fun, fast-pacedand in-depth series of courses designed to cover the essentialskills you need to succeed in sales.This certificate is awarded to students who successfully completethe 5 courses listed below1. Negotiating for Win/Win Success2. Strategic Business Development3. Understanding Your Selling Style4. Sales Planning5. Sales Coaching

Negotiating for Win/Win Success This module introduces participants to a practical method for negotiating win/win results which involves developing clear expectations, defining each party's interests, brainstorming creative options, and combining options into win-win solutions.Instructor: Ron JonesDate: October 12, 2010Time: 6 pm – 9 pmFee: $85.00Course Number: RBI-097

Strategic Business DevelopmentYour success in sales lies in your ability to grow your business in each of four strategic areas (first time customers, customerretention, customer penetration and trusted advisor relationships).In this workshop you will learn how to segment business develop-ment opportunities in each area so as to achieve 100% of your target sales goal.Instructor: Ron JonesDate: October 19, 2010Time: 6 pm – 9 pmFee: $85.00Course Number: RBI-098

Understand Your Selling StyleUnderstanding the challenges facing you and your team duringthese difficult economic times will give you an edge in reaching andclosing more of your prospects. This workshop will look at your pre-ferred style of selling and will give you the tools and skills to easily“flex” to your customer’s style and close more sales! You will sellwith less effort and connect on a deeper level when you under-stand your customer’s needs.Instructor: Linda TrignanoDate: October 26, 2010Fee: $160 (includes DiSC assessment)Time: 6 pm – 9 pmCourse Number: RBI-099

Sales Planning In order to deliver on your strategic objectives, sales professionalsneed a practical roadmap for meeting and achieving their businessdevelopment goals. In this program, you will learn how to turnSMART goals into tactical action steps and document strategies

and tactics for achieving those goals. The result is a businessdevelopment roadmap around activities that drive results. Instructor: Ron Jones Date: November 2, 2010 Time: 6 pm – 9 pm Fee: $85.00 Course Number: RBI-200

Sales CoachingSuccessful sales managers understand that the best way to helptheir employees achieve success is by establishing clear salesgoals and using sales coaching to help them achieve their goals. In this workshop you’ll learn how to use the techniques of success-ful sales coaches to motivate and improve sales performance.Through role-play and peer feedback you’ll learn how to use inter-personal communication skills to uncover the root cause of a salesperformance issue and provide targeted feedback in a balancedand constructive manner. Instructor: Ron JonesDate: November 9, 2010Time: 6 pm – 9 pmFee: $85.00Course Number: RBI-201

RUSS BERRIE SALES EXECUTIVEROUNDTABLE FORUM

A professionally facilitated, interactive discussion between owners,principals and sales executives and students from the ProfessionalSales Program at William Paterson University.The program is designed to help leverage strengths, overcome challenges, address concerns and solve problems in a supportive,confidential and collaborative environment and to expose studentsto real world business challenges

What Should You Expect From Your Participation?• Access to a peer group of seasoned executives• The clarity that comes from a dynamic collaborative learning

environment• Fresh approaches and diverse perspectives on critical business

issues• New relationships to support your success• Opportunity to mentor and prepare our students to enter the

business world.

Who Should Participate?• Business Owners, Sales Executives and Managers• Anyone in a sales leadership position that who is prepared to

further embrace the role of a leader• Those with a strong belief in learning as a life-long process

StructureFour half-day sessions professionally facilitated by SoundBoardConsulting Group. The setting is one that fosters collaborationbetween participants in a dynamic learning environment.

CommitmentActive participation in all roundtable discussions. However, if youcannot attend a session, you may send a representative from yourcompany. RBI will provide post-meeting recaps of key action items,lessons learned and a brief summary of collaborative sessions.


12 Fall 2010

Dates: September 23, 2010; December 9, 2010; March 10, 2011 and June 9, 2011

Time: 8:30 am – 12 pm (lunch to follow)Fee: $1,500Course Number: ??????????????????????

n CUSTOMIZED TRAINING

PROGRAMS FOR CORPORATIONSGrowing and optimizing a business means ensuring that employ-ees have the knowledge, skills, and resources necessary to sup-port a company’s strategic objectives. William PatersonUniversity has a long history of assisting businesses interestedin planning, designing and implementing a wide array of trainingprograms to address critical skill sets and core competencies.As one of the most wired campuses in the state of New Jersey,the university integrates traditional learning approaches withcutting-edge instructional methods. Drawing upon the intellectu-al capital of our faculty and staff as well as leveraging our part-nerships with business experts, the Center for Continuing andProfessional Education can assist in executing a well-integratedcurriculum that meets unique organizational needs. Corporatetraining and performance improvement are the cornerstones forcreating organizational excellence. Whether you are implement-ing a new innovative approach or facing a major organizationchange, we can help you create a results-focused learning experience. As you plan for the development of your organiza-tion’s talent, our capabilities can round out the expertise of yourin-house training and development team of professionals. Wecan help you to tailor programs that produce behavioral changeand are sustainable over time. Our customized training pro-grams can be completely unique to your business or they canexpand on any course listed in this catalog.

All Certificate Programs can be

taught on-site at your company.

Call today to learn more about our

Customized Training Programs.

We can provide assistance

with customized training and

literacy grant applications so that

training may be underwritten by

funding from the NJ Department of

Labor and Workforce Development.

Please call 973-720-2354

for further information.

CUSTOMIZED TRAINING GRANTS

FROM NEW JERSEY DEPARTMENT

OF LABOR AND WORKFORCE

DEVELOPMENT

We can provide assistance with cus-

tomized training and literacy grant applica-

tions so that training may be underwritten

by funding from the NJ Department of

Labor and Workforce Development. These

grant funds may subsidize the cost of the

classroom training expenses of existing or

future training initiatives. New Jersey is

committed to improving the way state

government responds to the needs of

New Jersey’s business community.

One of the top priorities of the governor’s

Economic Growth Strategy is to develop

the state’s world-class workforce, so that

New Jersey’s workers can meet the skill

demands that businesses require to suc-

ceed in the global economy. One of the

ways to accomplish this is to provide eco-

nomic assistance to New Jersey businesses

through grants. Some examples of grant

training courses that may be reimbursed

include:

• Leadership

• Supervisory Skills

• Six Sigma

• Lean Manufacturing and Lean Office

• English as a Second Language

• Communications Skills

• Computer courses, including MS Office

• On-the-Job Training


13 Fall 2010

WHETHER YOU’RE A SMALL BUSINESS OWNER just starting out or looking for ways to expand your business,the SBDC can help. The SBDC is a partnership with the U.S. Small Business Administration, the State of NewJersey and the Paterson UEZ. The SBDC is focused on counseling and training for start-ups and establishedsmall businesses, which will support sustainable economic development. If you are already in business, seasoned consultants can confidentially analyze your business situation and help you develop tools forgrowth: a solid business plan, an accurate financial analysis, and an effective marketing strategy. Counseling sessions and workshops are also conducted in Spanish. Early registration is encouraged because class size is limited and fill quickly.

n ENGLISH LANGUAGE CLASSES

Business Startup The business startup seminar helps you to assess your personalattributes and understand your business needs. This seminar alsoprovides the entrepreneur with the tools and reference materials plusadditional sources for information on starting a business. The sessionalso includes information such as city and state license requirementsand regulations.Instructor: TBADates: 2010: Weds. 9/1, 10/6, 11/3, 12/1, 1/5 Time: 6 pm – 9 pmFee: No ChargeLocation: PCCC Community Tech Center, 218 Memorial Drive, Paterson,Room 102A

Creating a Winning Business PlanBusiness plans are a necessary tool for every phase of businessoperations, from start-up to expansion. A sound business plan willhelp you manage your business more effectively, and is a requirementfor any business seeking financing. This seminar shows the steps to prepare a detailed business plan and why the business plan isused as a primary source for obtaining SBA loans, or loans from venture capitalists and angel investors. This session discusses thecomponents of a business plan; executive summary, cover letter,organization plan, financial and supporting documents necessary to obtain funding.Instructor: Bill TullyDates: 2010: Weds. 9/8, 10/13, 11/10, 12/8, 1/12 Time: 6 pm – 9 pmFee: No ChargeLocation: PCCC Community Tech Center, 218 Memorial Drive,

Paterson NJ, Room 102A

Private Marketing Counseling for Business OwnersAs a business owner, you need to create a customer awareness ofwhat makes you different from all others who deal in your market-place. Does your quality and service distinguish you? What other features make your product or service desirable? How do you tell people? This one hour counseling session will guide you through theprocess that can increase your sales volume and margins. Becausethere are a limited number of sessions available It is directed towardthose who are currently in business. Preference will be given to business owners.Instructor: TBADates: 2010: Mon. 8/23(V), 9/20(E), 10/25(V), 11/15(E),

12/13(V), 1/17(E) Time: 9 am – 4:30 pm (hourly sessions as registered)Fee: No ChargeLocation: Alternates at (E) 131 Ellison Street, Paterson (V) WPUNJ, 1600 Valley Road, Wayne, Room G008

Introduction to QuickbooksThis short introductory course will show you how to prepare and interpret important financial reports. It will show you how to createyour company’s books from “scratch”. You will be shown how to setup accounts, customers, vendors, items and jobs. Other tasks that will be covered are:• “Clean up” your important customer lists • Enter and process checks, bills and payments • Prepare and process estimates, invoices, sales receipts, credit

memos, deposits and customer statements • Purchase and manage inventoryInstructor: Nathan Culver Dates: 2010: Thurs. 10/14, 12/9 (proposed)Time: 6 pm – 9 pmFee: $39, Text: $25 (Additional Optional)Location: WPUNJ, 1600 Valley Road, Wayne, Room G016

Get Your Website Online - WebinarLearn how to manage the web site development process. First, identi-fy a winning strategy for adapting your business to the Internet. Then,discuss how to find web designers and compare that to the challengeof doing it yourself. Develop a plan for testing your site and marketingideas to maximize your chances for success online. This is a criticalstrategy session for a business launching a new site or evaluatingand reworking an underperforming site.Instructor: Sunny KancheriaFee: No ChargeFor details, please contact William Paterson SBDC

Drive Traffic to your Website Using Search EngineAdvertising – A guide to Google ADWORDS & GoogleAnalytics - WebinarEngage consumers while they’re searching for information related toyour business. In this course you’ll learn how to: identify unique key-words and phrases that consumers are currently using to find yourbusiness (and competitors), write ads, design landing pages, setup acampaign in Google AdWords, test the effectiveness of your ads andlearn more about the visitors to your website using Google Analytics. Instructor: Sunny Kancheria Fee: No Charge

For details, please contact William Paterson SBDC

Pitfalls and Opportunities of Buying and Selling aFranchiseOwning your own business can be a reality. If independent businessownership is something you might be interested in, you owe it to yourself to attend this workshop on FRANCHISING and INDEPENDENTBUSINESSES. Opportunities range from manufacturing, to distribution,food, retailing, consulting, auto, education, home-based and manymore.Instructor: Charles Mizejewski, Franchise Network of New JerseyDate: Wed. 9/15, 11/12

SMALL BUSINESS DEVELOPMENT CENTER

14 Fall 2010

Time: 6 pm – 8 pmFee: No ChargeLocation: SBDC, 131 Ellison Street, Paterson

Roadmap to Successful FranchisingLearn the secrets to finding the right franchise for you!• Find out why 90% of franchisors prefer that you have no prior experi-

ence, knowledge, or love of the product or service which your fran-chise will provide to customers.

• Are you getting bogged down by the tons of information that is outthere? Save time and effort by learning about the different types offranchises and investment levels to see which would best fit intoyour lifestyle.

• Learn about the Seven Myths of Franchising and how to NOT letthese myths keep you from becoming a legend.

• What are you trying to achieve? Gain a new perspective on howbecoming a successful franchise owner will help you reach yourlifestyle goals.

• Discover why owning a franchise enables you to be in business FOR yourself, just not BY yourself.

• Find out the pitfalls to look for before you invest.Instructor: Joseph Opalka, The Entrepreneur’s SourceDate and Time: Tues, 9/21, 12 pm – 2 pm

Thurs 10/21, 6 pm – 8 pmFee: No ChargeLocation: William Paterson College of Business, 1600 Valley Road,

Wayne, NJ, Room V2002

Non-profit BasicsThis workshop reviews how to legally incorporate non-profit corpora-tions, how to protect intellectual property rights of your corporation,conduct of meetings, creating an effective board, creating a missionand vision statement for your corporation, how to deal with the merg-er or dissolution of your non-profit corporation and more.Instructor: Scott Pringle, Northeast NJ Legal ServicesDate: Tues, Sept 7, Nov 9Time: 6 pm – 8 pmFee: No ChargeLocation: Northeast NJ Legal Services, 152 Market Street 5th Floor,

Paterson 07505

Starting a Child Care Center This workshop is designed to help child care providers learn therequirements for Family Day Care registration and licensing. The attendees will receive instruction and information sources to aid them in their planning and evaluating their objectives. The

Instructor/Facilitators come from the New Jersey Human Servicesagency and conduct an authoritative presentation. UCEDC, a lender,will present the lender’s perspective and guidelines on preparing abusiness plan.Instructor: NJ Children and Family Care Representatives, UCEDCLocation: Passaic County Dept. of Economic Development, TotowaBusiness Center, 930 Riverview Drive, – Suite 250, Totowa, NJ 07512 Fee: No ChargeFor details, please contact William Paterson SBDC

n SPANISH LANGUAGE CLASSES

Business Startup (Como Empezar Su Propio Negocio)Este seminario patrocinado por William Paterson University SBDC,es para ayudar a todas aquellas personas que están pensando enempezar un pequeño negocio. Con duración de tres horas, este semi-nario será dado completamente en español para ayudar a los futurosempresarios a definir sus fortalezas y para conocer cuáles son lospasos a seguir para dar comienzo.Instructor: Roberto AlferezDates 2010: Wed. 7/28, 9/22, 11/17Time: 6 pm – 9 pmFee: GratisLocation: PCCC Community Tech Center, 218 Memorial Drive,

Paterson, Room 102A

Business Plan (Como Hacer un Plan de Negocios)Este clase te ayudara a desarrollar un plan de trabajo para presentar-lo a posibles inversionistas o prestadores. Los tópicos de esta claseincluyen: mercadeo, finanzas, diseño de organización; resumen ejecu-tivo, programas de prestamos de la SBA, y como aplicar para presta-mos de negocios. Este entrenamiento en bien informativo y se impar-tirá en español. Provehera a los asistentes conocimientos de comohacer estudios de investigacion en todas las areas de los negocios. Instructor: Roberto AlferezDates: 2010: Wed. 8/11, 10,20, 12/8Time: 6 pm – 9 pmFee: GratisLocation: PCCC Community Tech Center, 218 Memorial Drive,

Paterson, Room 102A

To register and to obtain directions, please contact WPU SBDC Staff at(973) 754-8695

n ENTREPRENEUR CERTIFICATE PROGRAM

Course Title Course # # Hours Time Start Date End Date Fee

The Business Plan NBS 160 PS1 9 6 - 9 pm 09/29/10 10/13/10 $119Marketing Strategies for Business Success NBS 161 PS1 6 6 - 9 pm 10/20/10 10/27/10 $79Understanding Financial Statements NBS 163 PS1 3 6 - 9 pm 11/03/10 11/03/10 $39Small Business Recordkeeping NBS 164 PS1 6 6 - 9 pm 11/10/10 11/17/10 $79Legal I - Start up Specifics NBS 165 PS1 3 6 - 9 pm 12/01/10 12/01/10 $39Legal II - Contracts NBS 166 PS1 3 6 - 9 pm 12/08/10 12/08/10 $39Small Business Taxes NBS 162 PS1 3 6 - 9 pm 12/15/10 12/15/10 $39

* All classes are held at the PSA (Public Safety Academy) 300 Oldham Road, Wayne 07470, on Wednesday evenings. All seven courses must be taken to obtain the Entrepreneur CertificateFor information or registration, call Lisa Hiscano at 973-684-6213

SMALL BUSINESS DEVELOPMENT CENTER

15 Fall 2010

n MOS CERTIFICATION PROGRAM

Our Microsoft Office Specialist Certification program offers youmore. The sequence begins with an introduction to the PC and Windows, moving from the most basic levels to cutting edgeskills and new employment possibilities. Qualified candidates willachieve Microsoft Office Specialist Certification that acknowledgesyou have the expertise to work with Microsoft Office programs.The MOS Certification program is composed of four separatecourses taught over a 13 week period. The program coversWindows/Word, Excel, Outlook, and PowerPoint. All classes arehands-on with each student working on their own PC and all mate-rials are provided. Also included in the price is one MOS exam fee (for qualified candidates) which is given on site at William Paterson University.Open enrollment is available at the start of each course. MCAS Certification includes:- Basic Windows- PowerPoint- Word- Outlook- Excel Instructor: Frank AsciuttoDates: September 16 – December 23, 2010Day: ThursdayTime: 10 am – 3 pm OR 5 pm – 10 pmFee: $1,599 for MCAS Certification(All Five Courses): Course Number for all Five Courses: CPE-C001X (day classes)

CPE-C001XX (evening classes)

NOTE: These courses may be taken individually. To register please refer to the course number and fee listed under each course.

Windows/WordLearn the basics of creating and editing letters and memos withWord. Enter and edit text efficiently, format text, create bulleted andnumbered lists and find help when you need it. Understand the toolsavailable to create and manage complex documents, include sectionbreaks, add headers and footers, page numbering and table of con-tents. Learn to create custom letters and labels with Word’s MailMerge function by maintaining address data in Word, Excel or Outlook.Word has many shortcuts and hidden features that can help increaseproductivity and efficiency. You will learn to work smart in Word by customizing program defaults and using productivity-enhancing tools.Instructor: Frank AsciuttoDates: September 16-October 14, 2010Day: ThursdayTime: 10 am – 3:00 pm OR 5 pm – 10 pmFee: $398Individual Course Number: CPE-C001A (day classes) or

CPE-C001B (evening classes)

ExcelThis workshop teaches the basics of spreadsheets using MicrosoftExcel Whether you have been using Excel or are just beginning this is where you need to start. You will learn to: work with toolbars,understand rows, columns and cell addresses, create formulas, usemultiple worksheets within a workbook, add and create charts, editmargins, link and embed objects, reference cells on other worksheets,create a template, create and use macros, protect a worksheet,attach spreadsheets to e-mail, and much more.Instructor: Frank AsciuttoDates: October 21 – November 18, 2010

Day: ThursdayTime: 10 am – 3 pm OR 5 pm – 10 pmFee: $398Individual Course Number: CPE-C002A or CPE-C002B

PowerPointLearn to create high quality electronic slide presentations for busi-ness, classroom or home. You will create and edit PowerPoint presen-tations using PowerPoint’s predefined designs, layouts and templates.Customize and personalize your presentations by using text boxes,drawing tools and color schemes. Learn tips and techniques to helpyou to incorporate clip art, animation, picture files, charts and moreinto your slide show.Instructor: Frank AsciuttoDates: November 25 – December 16, 2010 Day: ThursdayTime: 10 am – 3:00 pm OR 5 pm – 10 pmFee: $398Individual Course Number: CPE-C003A or CPE-C003B

OutlookBecome an e-mail expert. Start with e-mail basics by setting upaccounts in Outlook, using Outlook folders, sending and receiving e-mail. Expand your knowledge by maintaining an address book,creating distribution lists, using stationery, adding signatures andworking with attachments. Learn to effectively manage your time byusing Outlook calendaring for scheduling appointments and events.Instructor: Frank AsciuttoDates: December 23, 2010Day: ThursdayTime: 10 am – 3 pm OR 5 pm – 10 pmFee: $298Individual Course Number: CPE-C004A or CPE-C004B

n BEGINNER MICROSOFT OFFICE SKILLSPROGRAM

Our Beginner Microsoft Office Skills program offers you more. The sequence begins with an introduction to the PC and Windows,moving more slowly from the most basic levels to cutting edgeskills and new employment possibilities. The program coversWindows/Word, Excel, Outlook, and PowerPoint. All classes arehands-on with each student working on their own PC and all materials are provided.Open enrollment is available at the start of each course. MCAS Certification includes:- Basic Windows- PowerPoint- Word- Outlook- ExcelInstructor: Joan LeffordDates: September 20 – December 22, 2010Day: Monday & WednesdayTime: 10 am – 3 pmFee: $1,599 (All Five Courses)Course Number for all Five Courses: CPE-C002X

NOTE: These courses may be taken individually. To register please refer to the course number and fee listed under each course.

COMPUTERS AND THE INTERNET

16 Fall 2010

Windows/WordLearn the basics of creating and editing letters and memos withWord. Enter and edit text efficiently, format text, create bulleted andnumbered lists and find help when you need it. Understand the toolsavailable to create and manage complex documents, include sectionbreaks, add headers and footers, page numbering and table of con-tents. Learn to create custom letters and labels with Word’s MailMerge function by maintaining address data in Word, Excel or Outlook.Word has many shortcuts and hidden features that can help increaseproductivity and efficiency. You will learn to work smart in Word bycustomizing program defaults and using productivity-enhancing tools.Instructor: Joan LeffordDates: September 20 – October 20, 2010Days: Monday & WednesdayTime: 10 am – 3 pmFee: $398Individual Course Number: CPE-C005

ExcelThis workshop teaches the basics of spreadsheets using MicrosoftExcel Whether you have been using Excel or are just beginning this is where you need to start. You will learn to: work with toolbars,understand rows, columns and cell addresses, create formulas, usemultiple worksheets within a workbook, add and create charts, editmargins, link and embed objects, reference cells on other worksheets,create a template, create and use macros, protect a worksheet,attach spreadsheets to e-mail, and much more.Instructor: Joan LeffordDates: October 25-November 24, 2010Days: Monday & WednesdayTime: 10 am – 3 pmFee: $398Individual Course Number: CPE-C006

PowerPointLearn to create high quality electronic slide presentations for business, classroom or home. You will create and edit PowerPoint presentations using PowerPoint's predefined designs, layouts andtemplates. Customize and personalize your presentations by usingtext boxes, drawing tools and color schemes. Learn tips and tech-niques to help you to incorporate clip art, animation, picture files,charts and more into your slide show.Instructor: Joan LeffordDates: November 29 – December 15, 2010Days: Monday & WednesdayTime: 10 am – 3 pmFee: $398Individual Course Number: CPE-C007

OutlookBecome an e-mail expert. Start with e-mail basics by setting upaccounts in Outlook, using Outlook folders, sending and receiving e-mail. Expand your knowledge by maintaining an address book,creating distribution lists, using stationery, adding signatures andworking with attachments. Learn to effectively manage your time byusing Outlook calendaring for scheduling appointments and events.Instructor: Joan LeffordDates: December 20-22, 2010Day: Monday & WednesdayTime: 10 am – 3 pmFee: $298Individual Course Number: CPE-C008

n NEW! ONLINE SHORT COURSES

Online - Google Power User 1Are you using just a small fraction of Google’s vast online applica-tions? Become a Google power user by learning the free appsGoogle has to offer. This course is designed for everyone and any-one that wants to get more from their online experience. Googlehas revolutionized the internet with its constant innovation. Thisunique online course will show you tips and techniques to maxi-mize your web skills. Google apps covered in this course include:

GmailBecome proficient using web based email that can be accessedfrom any computer. Learn the best way to manage your contactsand folders. Use Gmail for all of you email accounts and createsophisticated two-way sync capability between your computer and mobile devices with IMAP. See how getting a Gmail accountopens up the world of Google.

iGoogleCreate a web portal customized with the content areas you want to see. Create a Google profile.

DocsLearn web based word processing, spreadsheet, presentation and drawing apps that store your files online. The collaborationfeatures present a whole new world of utility.

CalendarManage you busy schedule online. Have reminders or your agenda come to your cell phone as a text message.

Online - Google Power User II

SearchGo beyond simply search and create criteria to fine tune your results.

PicasaManage your photos with Picasa. Learn to use both the online andinstalled version and keep them in sync. Organize and search yourphotos by face recognition. Make collaborative photo albums andupload photos using your cell phone.

MapsGo beyond simple route planning. Create customized Google“MyMaps”, use street view, link photos to locations, and check trafficby getting live current traffic conditions.

ReaderLearn about RSS feeds and create your own reader. Have new webcontent come to you instead of searching for it. Stay up-to-date on theissues you care about. Follow people in addition to feeds.

ChromeChrome is the tabbed web browser designed for simplicity and speed.It is optimized for all Google applications. Learn to sync your book-marks – everywhere – and add features with Chrome extensions.


17 Fall 2010

Online - Microsoft Office Publisher 2007Learn the basics of design, layout, typography, and graphics tools.Apply this knowledge to create, personalize and share publications andmarketing materials. Increase your productivity by using customizabledesign templates, reusable content, and designer-created color schemes.

Online – Microsoft Office 2010 New FeaturesLearn new features and benefits of Office 2010. Be able to save and share Word documents “in the cloud” to access your documentsin more places. Create time saving quicksteps in Outlook and seehow Outlook gets “social”. Learn the new video editing features inPowerPoint and be able to share your presentations online. See howExcel and other Offices programs works as a web app. Plus much more.

n ONLINE MS PROJECT & VISIO

Microsoft Project is the industry standard tool to build project plans,and gives you practical experience applying project life cycle concepts.You will learn to define project tasks, phases, resources, and materi-als. And then use Project to build project plans and track actual workagainst the plan. This certification is appropriate for people who planprojects with multiple phases, customize project reports and commu-nicate project information and status.Microsoft Visio is the diagramming software to create and developbusiness-oriented drawings. It uses vector graphics to create multi-ples types of diagrams, including process, flow charts, organizationalcharts and space planning. Online text provided. This is a 25 hour course.OnlineFee: $398Instructor: Frank AsciuttoCourse Number: CPE-G003

Advanced ExcelGo beyond the basics and learn query building macros, data importingand exporting, and using Access as a database for web based appli-cations. Basic knowledge of Microsoft Access is required.OnlineFee: $99Instructor: Frank AsciuttoCourse Number: CPE-G004

n WEB DESIGN DEVELOPMENTCERTIFICATION

William Paterson’s Web Design and Development CertificationProgram focuses on teaching students how to plan, design,develop and implement corporate and professional websites.Students cover all the fundamental elements of web design usingthe latest versions of the most in-demand software programs inthe web design industry today - Dreamweaver, Photoshop andFlash. Learn to structure your webpage content and layout withDreamweaver, manipulate web images using Photoshop, andenhance your pages with Flash animation. A new component ofthe course this term is the addition of database connectivity. You will learn to make your website interactive with table-drivendatabase design using the open source MySQL (structured querylanguage) to access a relational database system. You will alsodesign a database on a web server and then create web forms tocapture and process data through a browser. The course projectcovers creating a business website that sells products online.Open enrollment is available at the start of each session.

Web Design and Development Certification includes: • Dreamweaver • Photoshop • Flash

Instructor: Frank AsciuttoDates: September 20 – December 22, 2010Schedules belowDays: Monday and Wednesday Time: 10 am – 3 pm OR 5 pm – 10 pmFee for All Three Courses: $1,999Course Number for all Three Courses: CPE-C009A (day classes)

CPE-C009B (evening classes)

NOTE: These courses may be taken individually.To register please refer to the course number and fee listed under each course.

FlashMake your website come alive with Flash animation. Learn the coretechniques of drawing, shapes, color, motion tweening, and creatingFlash movie symbols. You will also learn to make your Flash contentmore engaging by importing sound and video and adding dynamic content using Action Script.Dates: September 20-October 13, 2010Days: Monday and WednesdayTime: 10 am – 3 pm OR 5 pm – 10 pmFee for Individual Course: Flash $675Individual Course Number: CPE-C0010A or CPE-C0010B

DreamweaverQuickly get up to speed with the most popular web development pro-gram. You will learn the basic web authoring skills of defining a web-site, effective page layout, working with text and images, adding links,modifying page properties and managing your site on a web server.From there, you will move on to more advanced topics including CSS,creating layouts with layers and embedding audio and video files intoyour pages.Dates: October 18 – November 10, 2010Days: Monday and WednesdayTime: 10am – 3 pm OR 5 pm – 10 pmFee for Individual Course: Dreamweaver $675 Individual Course Number: CPE-C0011A or CPE-C0011B

PROJECT MANAGEMENT & MS PROJECT/VISIO

Can be taken together at a special rate:Fee: $2,698

Course Number: CPE-C006B


18 Fall 2010

PhotoshopLearn the latest techniques for designing web graphics. You will learnhow to optimize images, slice images and create interactive rollovers.You will also learn how to design effective navigation, including ele-ments such as web buttons and navigation bars.Dates: November 15 – December 8, 2010Days: Monday and WednesdayTime: 10 am – 3 pm OR 5 pm – 10 pmFee for Individual Course: Dreamweaver $675Individual Course Number: CPE-C0012A or CPE-C0012B

n NEW! DIGITAL GRAPHIC DESIGN &PUBLISHING CERTIFICATION PROGRAM

New Courses: Graphic Design & Publishing (8 weeks together)• Graphic Design – 5 weeks• Publishing – 3 weeksLearn to use a computer as a visual tool by taking both GraphicDesign & Publishing together. This program helps prepare stu-dents for entry-level positions as graphic designers, productionartists, junior art directors, web production artists and other interactive media positions.

Graphic Design CertificateAre you an artist or photographer interested in learning more aboutthe digital medium or are you someone who is interested in enteringthe digital graphic design field? This course will provide an opportunityfor students to work with and learn the industry-standard AdobeCreative Suite 4 software products Photoshop and Illustrator. Afterlearning the basics of these products, you will create business relatedartwork and apply your designs on projects typically found in thegraphic design field. This course includes basic color theory, editingdigital photography, scanning and managing images using AdobeBridge. Please be comfortable using Microsoft Windows prior toenrolling in this course.

Photoshop CS4Learn the basics of Photoshop with an overview of the software,tools, palettes, options and workspace. The course focus is onpreparing images for print and includes image adjustment and manipulation, color correction, brush settings, cloning, healing,layers, masks, type, blending modes, filters, layer effects and more.

Illustrator CS4Illustrator artwork appears everywhere and its power and complexitycan be mastered by learning a few key concepts. Training begins withlearning basic vector drawing, coloring, and editing; it then advancesto transparency, type, advanced path tools, special effects and muchmore.

InDesign CS4Learn to design powerful page layouts. You will start with the basicsof setting up documents, working with text and type styles. After mas-tering these skills, you will then learn to enhance your pages by plac-ing images, managing color, using transparency, applying formatting,defining styles and outputting files.

Microsoft Office Publisher 2007Learn the basics of design, layout, typography, and graphics tools.Apply this knowledge to create, personalize and share publicationsand marketing materials. Increase your productivity by using customizable design templates, reusable content, and designer-created color schemes.

Instructor: Frank AsciuttoDays: Tuesday’sTime: 9:30 am – 2:30 pmDate: October 19 – December 7, 2010 OR Days: SaturdayFee: $899Time: 9:30 am – 2:30 pmDate: October 9 – December 4, 2010Course Number: CPE-C013X (Tuesday) or CPE-C013Z (Saturday)

n NEW! PUBLISHING CERTIFICATIONPROGRAM

This course builds upon the Graphic Design course work. You willapply artwork to create high-quality publications that reflect the brandidentity for a simulated small business. Projects include creating abusiness card, letterhead, brochure, newsletter and ad campaign.The student will learn both industry dominant digital publishing toolsAdobe InDesign CS4 and Microsoft Office Publisher 2007.

InDesign CS4Learn to design powerful page layouts. You will start with the basicsof setting up documents, working with text and type styles. After mas-tering these skills, you will then learn to enhance your pages by plac-ing images, managing color, using transparency, applying formatting,defining styles and outputting files.

Microsoft Office Publisher 2007Learn the basics of design, layout, typography, and graphics tools.Apply this knowledge to create, personalize and share publicationsand marketing materials. Increase your productivity by using customiz-able design templates, reusable content, and designer-created colorschemes.

Instructor: Frank AsciuttoDays: Tuesday’sDates: November 23, 30; December 7, 2010Time: 9:30 am – 2:30 pmFee: $298ORDays: Saturday’sDates: November 13, 20; December 4, 2010Time: 9:30 am – 2:30 pmFee: $298Course Number: CPEC010X (Tuesday) or CPEC010Z (Saturday)


19 Fall 2010

n HEALTHCARE PROFESSIONALS/PARAPROFESSIONALS

Medical Billing and Coding SpecialistThe career of medical billing and coding is one of the fastest growingcareers in the health care industry today. Acquire marketable skillsthat lead to an exciting new career. This program provides studentswith skills needed to solve insurance billing problems, ways to manu-ally file claims, complete common insurance forms, trace delinquentclaims, appeal denied claims and use generic forms to streamlinebilling procedures. Using computers to process electronic claims willbe introduced (medisoft software will be demonstrated). This coursecovers the following areas and more: CPT, ICD-9-CM, and the basicclaims process for medical insurance and third party reimbursements.All books and class materials are included.Instructor: Yolanda EvgeniouDates: September 9 – December 23, 2010Day/Time: Thursday, 2 pm – 8 pm Course Number: CPE-H001A ORDates: September 25 – December 18, 2010Day/Time: Saturday – 8 am – 4 pmFee: $2,500 (includes books and materials)Payment plan available of three monthly payments while Course Number: CPE-H001BMedical Billing and Coding Specialist ONLINE COURSE

This ONLINE version of our highly successful MedicalBilling and Coding program provides scheduling flexibilityto those students who cannot come to our campus. Thecourse covers the same topics as the on-campus version,providing the same opportunity for a rewarding career inthe health care industry. Course sections begin everyeight weeks.Contact: Colleen McGill 973-720-2461 for the next start dateInstructor: Yolanda EvgeniouFee: $2,500 (includes books & materials) Course Number: CPE-H002

Medical Administrative Office and Billing ProfessionalThis program combines the medical administrative assistant and med-ical billing and coding specialist programs into one. Medical Officesand hospitals are in need of trained professionals who not only man-age scheduling of patients, manage the finances of a practice, act aspatient reception, prepare written communication and are knowledge-able in medical ethics and law but also are able to solve insurancebilling problems. The course schedule is listed below:Instructor: Yolanda EvgeniouDates: October 4, 2010 – January 28, 2011Days/Time: Monday & Tuesday, 8 am – 2 pm Thursday, 2 pm – 8 pmFee: $3,750 (includes books and materials $1100 deposit required,

payment plan available)Course Number: CPE-H003

Online Medical Administrative Office and BillingProfessionalThis program combines the medical administrative assistant and medical billing and coding specialist into one, is offered completelyonline providing flexibility for those students who cannot come to campus. The course covers the same topics as the on-campus version, providing the same opportunity for a rewarding career in the health care industry. Course sections begin every four weeks.Contact: Colleen McGill at 973-720-2461for the next start dateInstructor: Yolanda EvgeniouDates: Every 4 weeksFee: $3,750 (includes books and materials, $1100 deposit required, payment plan available)Course Number: CPE-H004

Online Medical Office ManagementThe medical career field is one of the most fast paced and demand-ing areas of employment today. Students in this six month 320 hourcompletely online program will learn to manage medical and clinicaloffices. They will learn to do everything from keeping financial recordsand managing public relations to planning for surgery for the physi-cian. Topics included in the program are: technology, medical records,malpractice issues, physician management, patient satisfaction, mar-keting, labor law, medical terminology and OSHA, CLIA, and HIPAA.Contact: Colleen McGill, 973-720-246 for next start dateInstructor: Yolanda EvgeniouDates: Every 4 weeksFee: $4,000 (includes books and materials, $1200 deposit required,

payment plan available)Course Number: CPE-H008

Medical AssistantThis course encompasses topics such as Interpersonal Relationships,Legal Aspects of Allied Health, The Language of Medicine, ClinicalOffice Procedures, Anatomy and Physiology, Aseptic Medical tech-niques and Laboratory Specimen Collections, First Aid & CPR,Pharmacology and Hematology, Electro cardiology (EKG) Medical DataEntry & Billing and Phlebotomy Techniques. It is a 600 hour programthat includes a mandatory 100 hour externship. Students will take theAmerican Registry of Medical Assistants examination upon completionof the program.Instructor: Yolanda EvgeniouDates: October 4 – March 11, 2011Days: Monday – Friday (Please note: Fridays – off campus externship)Time: 8 am – 2 pmFee: $4,800* (includes books and materials, $1500 deposit required,

payment plan available)Course Number: CPE-H005A* (Additional fees: $75 is required for the CPR certifications; $19.95 for

Stethoscope and $29.95 for malpractice insurance; $30 for blood pres-sure machine)

HEALTHCARE

20 Fall 2010

n PROFESSIONALISM IN THE WORKPLACE

Office Management SkillsThese are the business skills every employer expects theiremployees to possess. Here is your chance to sharpen and hone your skills before you begin your career. Be prepared with the tools you need to excel in your professional life.Please see courses below

Customer Service ExcellenceWe now live in a world of both internal and external customers andthey all expect good customer service. It is a vital component of asuccessful business. Master winning techniques to structure serviceexcellence. Components include Customer Service Etiquette, How tosay no, Dealing with Difficult Customers. All the DO’S and DON’TSProtocols, whether face-to-face or on the telephone.Instructor: TBADates: September 21, 2010Days: TuesdayTime: 10 am – 3 pmFee: $59Course Number: CPE050

The Value of Team WorkTeam is a word and concept well known in today’s workplace. But dowe really understand what teamwork is and is not? Is a team alwaysbetter than a working group? Learn and understand the structure andthe value of teams. Discover how teams can get the job done. Buildyour roadmap to effective team interaction.Instructor: TBADates: September 28, 2010Days: TuesdayTime: 10 am – 3 pmFee: $59Course Number: CPE051

Time Management (Managing Multiple Priorities is one of the pieces)Time is a paradox. We never seem to have enough time, yet wehave all the time there is. The reality is not a shortage of time,rather how we choose to use our time. Learn how to turn an expensive asset into an added source of productivity. Understand your current time management effectiveness and time wasters, andthen establish a framework and action plan to simplify the variousfacets of time management.Instructor: Louise DiSclafaniDates: October 5, 2010Days: TuesdayTime: 10 am – 3 pmFee: $59Course Number: CPE052

Achieving Life Balance – Stress ManagementStress comes at us from all directions: changing jobs, changingcareers, surviving the demands in today’s workplace. The reality is that stress is neither good nor bad, simply a response to thedemands of the environment. Stress is a fact of life, and it is impor-tant to understand how we respond to stress, or how well we cope,that makes it a positive, negative or neutral force in our lives. It isimportant to identify your coping strengths and then develop an action

plan to set realistic strategies for creating and maintaining positivechange.Instructor: TBADates: October 12, 2010Day: TuesdayTime: 10 am – 3 pmFee: $59Course Number: CPE056

Communication/Interpersonal/Listening SkillsCommunication with coworkers, in the same department or in different departments, is no longer just working well together. It is abusiness imperative and has an impact on the bottom line. Sharpenyour most important business skill…people skills…by understandingthe role of communication in everyday life. Discover the principles ofthe platinum rule of communication and how they affect effectiveworking relationships.Instructor: TBADates: October 19, 2010Days: TuesdayTime: 10 am – 3 pmFee: $59Course Number: CPE057

Cross Generational CommunicationToday’s American Workforce is unique – so diverse in so many ways,and Generational Differences are just one of those aspects. In orderto effectively manage or communicate with today’s multigenerationalworkforce you must be aware of the unique values and needs of eachgeneration that fuel their beliefs and behaviors. Learn how to improvecommunication, decrease conflict and promote teamwork.Instructor: TBADates: October 26, 2010Days: TuesdayTime: 10 am – 3 pmFee: $59Course Number: CPE058

n HOW TO CONDUCT A SUCCESSFUL CAREER SEARCH

Listed below are workshops that will assist you in yoursearch for the right job.

Presenting Yourself in Today’s Job Market!We live in a changing world of work, and you need to prepare for it.Your first step is to assess your skills and accomplishments to deter-mine your value to a prospective employer. Learn how to determinewhat sets you apart from the competition.Instructor: TBADate: November 2, 2010Day: TuesdayTime: 10 am – 3 pmFee: $59Course Number: CPE059

CAREER ADVANCEMENT

21 Fall 2010

Interviewing for ImpactYou got the call—they want to talk with you. Now what? How do youprepare? How will you impress your prospective employer and con-vince them you are the person to hire? Identify the typical interviewquestions and the “right” answers to the various interview questions.This workshop includes active interview questions and active role-playtime to practice answering questions.Instructor: TBADate: November 9, 2010Day: TuesdayTime: 10 am – 3 pmFee: $59Course Number: CPE053

Using all the Right Strategies to Get InterviewsA good job search includes a variety of search activities – never justone way. Have you been networking and got nowhere? Learn the rightKeys to Effective Networking. Do you respond to ads and never hearanything- just that big black hole everyone talks about? Learn how towrite career “marketing” letters. Master the difference between thePublished and Unpublished Job Markets and how to strategicallyapproach both to your advantage.Instructor: TBADates: November 16, 2010Day: TuesdayTime: 10 am – 3:00 pmFee: $59Course Number: CPE054

Resume Writing Workshop Creating a Resume that Sells Instead of TellsDoes your resume position you correctly for your next opportunity? If not, then you may not be getting the right responses. Your resumeshould be a marketing document, a sales brochure. If it is anythingless, then you could be selling yourself short. Learn today’s success-ful resume strategies and work on a computer to create a resumethat “sells instead of tells.”Instructor: TBADates: November 23, 2010Day: TuesdayTime: 10 am – 3 pmFee: $59Course Number: CPE055

Putting It All TogetherYou Have All the Tools Now How to Use ThemIn this ever changing world nothing is constant or ordinary. The abilityto compete for that one job opportunity is going to be a challenge andyou will need to know how to take all the new ideas, suggestions,advice, council, etc. that you have been picking up and put it alltogether – rapidly! Are you ready for the challenge? This workshop isdesigned around just that – “putting it all together” to make that killerpresentation and representation of your skills and abilities. You areonly going to get that one shot to make it happen, let’s make sure you are ready. This is the REALITY check!Instructor: Jim HorvathDates: November 30, 2010Day: TuesdayTime: 10 am – 3 pmFee: $59Course Number: CPE055A

PLEASE NOTE: We reserve the right to change an instructor if the need arises.

n ANNUAL BUSINESS CONFERENCES: CO-SPONSORED REGIONAL EVENTS

The Center for Continuing and Professional Educationworks with the leading regional business organizations tohost major events at 1600 Valley Road in Wayne, NJ.Watch our calendar for these events in 2010-2011:

Women of Influence in New Jersey This panel of high-powered women executives is co-sponsored byCommerce and Industry Association of NJ (CIANJ), CPE and the SBDC.The event will be held in March (Women’s History Month).

Green Building Conference This event launched in 2009 and is co-sponsored by the PassaicDepartment of Economic Development, CPE and the SBDC. Greenbuilding and energy conservation techniques are the key issues, andthe event also serves as a platform to honor local leaders in theseareas. The event is geared to municipal leaders, non-profit corpora-tions, architects, engineers and the Development Community. Theevent will be held in June.

Strategies for Small Business Success The Tri-County Chamber, North Jersey Regional Chamber, GreaterPaterson Chamber, Passaic Freeholders, Passaic EconomicDevelopment, CPE and the SBDC co-host a series of events dealingwith critical issues of the times. Topics covered in the past haveincluded Securing Financing in a Challenging Economy, ReducingOverhead in Tough Times, Increasing Sales Growth, New MediaMarketing, and more. Watch our calendar for monthly topics.

Non-Profit Symposium: A Think Tank for Today and TomorrowThis April half-day symposium is co-sponsored by the Center forContinuing and Professional Education, the SBDC, and Sobel &Company, an accounting firm specializing in non-profit management.The symposium provides a forum for debate and discussion on strategic planning for nonprofits, and panel discussions with industryexperts who shared experiences, advice and different perspectives on the topics of “The Power of Collaboration” and “Capacity Building”.

Faith-Based and Non-Profit Community ConferenceThis May conference is co-sponsored by the Passaic WorkforceInvestment Board, CPE and the William Paterson SBDC. Each yearnew corporate sponsors join the ranks to support this event and toenable the cost of admission to be kept reasonable and affordable.This conference is designed to build the capacity of Faith-Based andNon-Profit organizations in the Northern New Jersey region. The goalis for attendees to leave the conference with realistic action plansand solid next steps for the betterment of their organization.

WORKFORCE DEVELOPMENT

22 Fall 2010

W O R K F O R C E D E V E L O P M E N T P R O G R A M S

COME TO OUR OPEN HOUSE

We would like to answer all of your questions andallow you to visit our facility and meet our instructors,see our classrooms and meet other students. We hold an Open House every week at the Center forContinuing and Professional Education located at 1600 Valley Road in Wayne, NJ. For directions to our location, please visit the William PatersonUniversity website at: http://www.wpunj.edu/aboutus/directions.cfm.

OPEN HOUSE SCHEDULE

Healthcare ProgramsDays: Every Wednesday Time: 10 am – 12 pm

Computer and Business ProgramsDays: Every WednesdayTime: 4 pm – 5:15 pm

Walk-ins are welcome but we do suggest that you call to confirm your Open House visit.

WORKFORCEAre you unemployed? Looking for funding for training? Call us at 973-720-3698 for WorkforceDevelopment Grants.

UNEMPLOYED?

Unemployed persons and individuals may qualify

for funding for the Technology Certification courses

through their local County Workforce Investment

Board. Tuition waivers cannot be used since these

are non-credit courses. Students admitted with

completed contract or intent to sponsor letter for

workforce. Call your county Workforce Career

Center to speak with a counselor:

LOCATION PHONE NUMBER

Bergen County 201-329-9600

Essex County 973-680-5550

Hudson County 201-858-3037

Monmouth County 732-775-1566

Morris County 800-870-3478

Passaic County 973-340-3400

Sussex County 973-383-8033

Union County 908-527-4894

Warren County 908-859-0400

Middlesex County 732-745-3920

(New Brunswick)

Middlesex County 732-826-3200

JOB FAIRSThe Center for Continuing and Professional Education schedules quarterly Job Fairs

for our students and graduates as well as the public. The next Job Fair will be held in October.Please check our website

(http://cms.wpunj.edu/cpe/index.dot) for the exact date and list of vendors.

WORKFORCE DEVELOPMENT

23 Fall 2010

WILLIAM PATERSON UNIVERSITY is committed to providing quality programs to enhance

teacher development and continuing education. Our goal is to engage the education community in

an on-going dialog about effective teaching practices that will enable all students to reach their

full potential as learners.

Our Institute for Teaching, Learning and Leadership faculty is available to tailor professional

development for your school or district and can assist with assessment-related research and

curriculum development. Additionally, any workshop described in this catalog can be delivered

during one of your district’s in-service days.

For more information about professional development opportunities for teachers, contact

Nancy Friend at 973-720-3829 or [email protected].

n ELEMENTARY AND MIDDLE GRADES

Using Math Literature to Motivate Studentsn Grades K-3This workshop will show how to incorporate literature into daily mathematics lessons. It will detail how to develop questions basedon connecting literature with core math content. Teachers will beexposed to strategies that can be implemented on a daily basis.Presenters: Meredith Parmelee and Terri FavorDate: October 5, 2010Time: 4 pm – 7 pmFee: $45Workshop Number: CPE-E616

Where Do I Begin with Process Writing? Launching theWriter’s Workshop and Narrative Writing n Grades K-3This workshop will show you how to guide young students into becom-ing skilled and independent writers. We will focus on how to set up awriter’s workshop and how to get your students to write. You will havelots of ideas and mini lessons to bring back to your classroom.Presenters: Barbara Mulhearn and Beatriz GoncalvesDate: October 6, 2010Time: 4 pm – 7 pmFee: $45Workshop Number: CPE-E614

What Can Happen After K-3: Reading Strategies for Grades 4-8n Grades 4-8 and Literacy CoachesReading strategies that focus on students in grades 4 – 8 will be shared, modeled and discussed. Hands-on activities will incorporate authentic literature – especially short text and nonfiction.Presenters: Marie DonnantuonoDate: October 7, 2010Time: 4 pm – 7 pmFee: $45Workshop Number: CPE-E619

Smart Board Basicsn Elementary/Middle School Do you have a SMART Board? Do you want to maximize this technology? In this Basics workshop, you will learn how to use SMART Notebook software to deliver engaging activities to your students. We will cover the Floating Toolbar, Digital Ink Layer,

Notebook Toolbar, Side Tabs and dive into the Gallery. You will createactivities you can use the very next day with students.Presenter: Christopher GraberDate: October 12, 2010Time: 4 pm – 7 pmFee: $45Workshop Number: CPE-E603

Constructing Fraction Understanding and IntegratingTechnology to Teach Fractionsn Grade 4 – 8 Mathematics TeachersThis workshop will approach the development of the rational-numberidea through the use of an operational definition of what fractions are,that is usable in developing conceptual and operation fraction skills.Referents for three fraction models: area, number line, and sets willbe used. Activities will assist in the integration of fraction conceptsand skillsPresenters: Sandy AlonDate: October 13, 2010Time: 4 pm – 7 pmFee: $45Workshop Number: CPE-E620

Ready, Set, Let’s Read!n Elementary School TeachersStrategies will be presented for identifying students’ guided and inde-pendent reading levels, developing independent reading activities tokeep students actively engaged during guided reading time, imple-menting independent reading effectively, and developing focused guid-ed reading lessons that target students’ individual levels and needs. Presenter: Debra ReddingDate: October 19, 2010Time: 4 pm – 7 pmFee: $45Workshop Number: CPE-E611

Contact Nancy Friend at 973-720-3829

for help in creating a Professional

Development plan that matches your

specific school or district needs.

EDUCATORS AND ADMINISTRATORS

24 Fall 2010

Are Your Middle Schoolers Disorganized? n Subject Area Teachers, Media Specialists, PrincipalsAre your middle schoolers disorganized? Could they use a course onhow to survive Middle School? This organization laboratory will giveyou the tools to help your students get organized and be prepared forthe twists and turns of Middle School. This course will provide youwith simple, easy to use lessons that put in writing what studentsneed to know to make their transition to higher learning easier. Presenter: Laurence ChandonnetDate: October 21, 2010Time: 4 pm – 7 pmFee: $45Workshop Number: CPE-E607

Project-Based Learning: How-to-tools to Get Startedn Elementary/Middle SchoolParticipants will learn how to implement fun and engaging technology-infused project-based learning activities in their instruction. This work-shop will offer basic steps to implement project-based learning, fromgetting students excited about starting projects to helping them sharefinal products from their projects, through a ready-to-use sample activity.Presenter: Christopher GraberDate: October 26, 2010Time: 4 pm – 7 pmFee: $45Workshop Number: CPE-E604

I Don’t Get it! Effective Classroom Practices to EngageELL Learnersn Grades K-3This workshop will show you how to improve instruction so that classroom practices are effective and engage every ELL learner. We will focus on how to develop vocabulary and comprehensionthrough meaningful experiences. You will have lots of easy and practical ideas to bring back to your classroom.Presenters: Barbara Mulhearn and Beatriz GoncalvesDate: November 10, 2010Time: 4pm – 7 pmFee: $45Workshop Number: CPE-E615

Gridiron Blitz: An Interdisciplinary Unitn Middle School Self-Contained Classroom Teachers - Grades 6-8This interdisciplinary unit, with NFL football at its center, combinesgrade-level instruction in math, U.S. geography, science, language arts and technology. Students learn to prepare high quality statisticalcharts and brochures and to hone their presentational skills at aschool-wide culminating event. Formative and summative evaluationsfor the unit will be shared.Presenter: Thomas AntonucciDate: November 16, 2010Time: 4 pm – 7 pmFee: $45Workshop Number: CPE-E610

Telling Our Stories with Movie Makern Elementary/Middle SchoolWith easy access to a digital camera, creating digital stories is easierthan ever. Learn how to build simple movies using MovieMaker 2 anda combination of video clips and still images. Participants will walkout prepared to use tools available in every classroom!Presenter: Christopher GraberDate: November 17, 2010Time: 4 pm – 7 pmFee: $45Workshop Number: CPE-E602

Manipulatives - The Foundation of MathematicalUnderstandingn Grades K-3This hands-on workshop will show teachers the importance of utilizingmanipulatives on a daily basis. Teachers will work with base-10blocks, pattern blocks, attribute blocks, etc. to help them betterunderstand the necessity of these materials. Connections to futurelearning will be explored. Presenters: Meredith Parmelee and Terri FavorDate: November 23, 2010Time: 4pm – 7 pmFee: $45Workshop Number: CPE-E617

Open-Ended Questions DO NOT Have to Be Scary!n Grades 3-5This workshop will show organizational strategies that help teachersand students effectively respond and score open-ended questions inmathematics. Teachers will review student samples and work togetherto analyze and score those samples. Questions and rubrics used dur-ing this workshop will be aligned to NJASK. Presenters: Meredith Parmelee and Terri FavorDate: November 30, 2010Time: 4 pm – 7 pmFee: $45Workshop Number: CPE-E618

William Paterson University

is an approved provider

of professional development

for the State of New Jersey.

Participants will

receive Professional

Development credit.

A 10% discount will be

given to teachers who teach

in our Professional

Development Schools.

Please indicate your school’s

code number on your

registration form.


25 Fall 2010

n MIDDLE AND SECONDARY EDUCATION

Writing Across the Curriculum – Effective WritingInstruction Across Disciplinesn Middle/High School Teachers in All DisciplinesEffective writing instruction is not limited to Language Arts andEnglish classes. Instead, it integrates disciplines by giving studentsthe opportunity to write in every class. Students become better read-ers, thinkers and learners in a discipline by processing their ideasthrough writing. This workshop will give teachers in a variety of disci-plines the practical tools for success in writing in their classes.Presenter: Gillian HettingerDate: October 14, 2010Time: 4 pm – 7 pmFee: $45Workshop Number: CPE-E612

Measuring Proficiency in World Languages throughIntegrated Performance Assessmentsn World Language Teachers 6-12What's on the test? The answer to this question indicates to studentswhat learning is valued and where they should focus their efforts. Inkeeping with the standards, this workshop will explore how to meas-ure proficiency by designing performance assessments that integratethe interpretive, interpersonal and presentational modes of communi-cation. A variety of assessment technologies will also be considered. Presenter: Jean ModigDate: October 20, 2010Time: 4 pm – 7 pmFee: $45Workshop Number: CPE-E609

Reaching New Jersey's Diverse Populationn Grades 6-12Students with limited English proficiency pose a unique challenge fortoday's educators. This workshop will offer strategies that the contentarea specialist can use to facilitate the academic learning and cultur-al acclimation of speakers of languages other than English.Presenters: Jean ModigDate: October 27, 2010Time: 4 pm – 7 pmFee: $45Workshop Number: CPE-E621

Creating Professional Electronic Portfoliosn Middle School/High School Teachers AdministratorsTeachers, administrators and staff will learn all about electronic portfolios and get started on creating their own. Learn strategies todesign and organize a standards-based electronic portfolio. Create“artifacts” to convert into electronic format, as well as the outcomes,goals, or standards you want these documents to demonstrate.Presenter: Christopher GraberDate: November 9, 2010Time: 4 pm – 7 pmFee: $45Workshop Number: CPE-E601

n PRE-K THROUGH GRADE 12

Students LOVE watching movie trailers! Learn How You Can Use Book Trailers in the Classroomn Reading & English Teachers, Media SpecialistsWhy not tap into the movie trailer concept and have your students cre-ate a Book Trailer? Book Trailers focus on the core storyline and visu-al story-telling. This course will give you step by step instructions onhow to help your students create Book Trailers, based on any bookthey’ve read. Lesson outline, how-to-sheets and samples will be apart of your arsenal at course’s end.Presenter: Laurence ChandonnetDate: October 28, 2010Time: 4 pm – 7 pmFee: $45Workshop Number: CPE-E605

Infusing Technology into the World Language Classroomn Subject Area Teachers, Media Specialists, PrincipalsTrying to maximize the amount of time students speak the target language? Why not make it fun! Use MS PowerPoint and SoundRecorder to make animated characters who speak French, Spanish,German, or Chinese. This course will provide you with a cool way tointegrate technology, audio and your target language skills. Presenter: Laurence ChandonnetDate: November 11, 2010Time: 4 pm – 7 pmFee: $45Workshop Number: CPE-E608

The Media Center: Hub to Your Schooln Subject Area Teachers, Media Specialists, PrincipalsLibraries around the country are turning into Media Centers. Learn touse your Media Specialist as a partner for instruction. This course willhelp you identify the most optimal ways to use the Media Center, itsresources and the Media Specialist to optimize instruction. Studentswill never know they are learning! This workshop will focus on readingand writing activities that take students “outside” of the classroom,as well as research skills all teachers should know and a few extrasalong the way.Presenter: Laurence ChandonnetDate: November 18, 2010Time: 4 pm – 7 pmFee: $45Workshop Number: CPE-E606

Bring a “Professor in Residence”

to your school

to coach and model best

practices with your teachers.

Call Nancy Friend at

973-720-3829 for

more information.


26 Fall 2010

n IT’S ALL ABOUT THE KIDS

Children’s Health Issues WorkshopsSponsored by St. Joseph’s Healthcare System

Children and Failure: The Gift of ResilienceFailure is a universal reality, an inescapable fact of living that every-one experiences. Providing youngsters with the emotional strength tocope with failure, the resilience to bounce back from poor perform-ance on an exam or in sports will enable them to learn from the expe-rience, develop confidence and gain persistence. Dr. Holahan will offerstrategies for redefining failure as an opportunity for learning and pro-vide practical guidelines on how teachers and parents can encouragechildren to explore, take risks and make mistakes.Presenter: Nancy Holahan, M.D,

Attending PediatricianChild Development CenterThe Children’s Hospital at St. Joseph’s

Date: October 19, 2010Time: 4 pm – 5:30 pmFee: $15Workshop Number: CPE-E016

Connecting With Parents: The Difficult, Demanding and DelightfulParents, like their children, come to school with unique expectations,experiences and demands. Teachers and other school staff are chal-lenged to create trusting, equitable relationships with parents, enlisttheir partnership and support for their child. Dr. Gauderer will describethe stages of engaging parents, offer strategies for fostering mutualrespect, stress the importance of ongoing communication and provideguidelines for managing difficult encounters.Presenter: Ernst C. Gauderer, M.D.

Child PsychiatristThe Children’s Hospital at St. Joseph’s

Date: October 26, 2010Time: 4 pm – 5:30 pmFee: $15Workshop Number: CPE-E017

Absent Parents: Was It My Fault? Helping Children Cope With the Loss of a ParentApproximately 20 million children live in single parent homes. A childwhose parent is absent due to separation or divorce, abandonment,incarceration or death experiences deep sadness, anger, guilt andfears abandonment by the other parent. Dr. Khanna will outline howchildren of different ages respond to the loss of a parent, review thestages of grief that youngsters experience, offer ways that teachersand other school staff can support children through this experienceand describe behavior and other signs that indicate the need for pro-fessional intervention.Presenter: Bindu Khanna, M.D.

Child PsychiatristSt. Joseph’s Regional Medical Center

Date: November 2, 2010Time: 4 pm – 5:30 pmFee: $15Workshop Number: CPE-E018

Living In an Alcoholic FamilyMore than 11 million children under age 18 live with an alcoholic par-ent. According to the American Academy of Child and AdolescentPsychiatry, children of alcoholics experience guilt, anxiety, embarrass-ment, anger and depression and have lower IQ, math, reading and ver-bal scores. Mr. Bernard will describe the behavioral signs, includingschool failure, withdrawal from classmates, or frequent physical com-plaints that may indicate a parental drinking problem. He will summa-rize ways to foster emotional resilience in children of alcoholics, dis-cuss the need for professional intervention for both children and par-ents and provide community resources.Presenter: Milton Villafane Bernard, M.A.

Clinical PsychologistSt. Joseph’s Regional Medical Center


Stress Management for School StaffAccording to the National Education Association, more than 40 per-cent of surveyed teachers describe teaching as “extremely stress-ful” and as many as 50 percent of new teachers leave the professionbefore their fifth year. Common stressors include coping with budgetcuts, managing a heavy workload, motivating youngsters, maintainingclassroom discipline, and preparing students for standardized tests.Ms. Lee will describe the physiological and emotional impact ofstress, offer strategies to effectively manage stress and avoidburnout. She will suggest ways to control the work environment, andsummarize the eight traits of emotional resilience.Presenter: Christine Lee, RN, APN-C

Psychiatric Nurse PractitionerDepartment of PsychiatrySt. Joseph’s Regional Medical Center


Cyber BullyingMore than 42 percent of youngsters have been bullied online andnine out of ten middle school students have had their feelings hurtonline. Cyber bullies strike anonymously, at all hours and kids oftenhave no escape. The consequences of cyber bullying range fromstolen passwords and identity theft to depression, loss of self-esteem, exposure to sexual predators, murder and suicide. The pre-senters will describe the range of cyber bullying methods, explain thedifference between the school yard and cyber bully, and discuss theimpact of cyber-bullying on both individual students and the schoolcommunity. They will offer strategies for youngsters, parents andteachers to manage cyber bullying and discuss when interventionfrom mental health or law enforcement officials is indicated.Presenters: Joshua Belsky, MSW, LCSW

Director of Passaic County Screening ProgramSt. Joseph’s Regional Medical Center

Date: December 7, 2010Time: 4 pm – 5:30 pmFee: $15Workshop Number: CPE-E021

To register for all 6 workshops in the Children’s Health Issues series, please use: Workshop Number CPE-E022 Fee: $81 (10% discount)


27 Fall 2010

24 Hour Pre-Service Introduction to the Teaching Profession

The 24 Hour Pre-service Introduction to the Teaching

Profession Program provides an introduction and orienta-

tion to those exploring the possibility of becoming a

teacher or interested in an alternate route to teaching cer-

tification program by obtaining an Elementary or

Secondary Certificate of Eligibility (CE). The program is

designed to provide a framework of ways to explore what

works in schools, improve student achievement, develop a

vocabulary for the profession, become familiar with the

New Jersey Professional Standards for Teachers and the

New Jersey Core Curriculum Standards and how to coordi-

nate the standards with lessons.

Participants in the program are required to complete twen-

ty (20) hours of a seminar which includes the following

themes: Overview of the Teaching Profession, Classroom

Management, Lesson Planning, Best Practices in Learning

Strategies and Literacy Instruction, The Many Faces of

Diversity, Technology: Productivity and Professional

Practice, Home-School Connection, and Finding a Teaching

Position. Participants must complete four hours (4) of

classroom observation at the grade level and/or in the

content area applicable for the desired certification. The

completion of required assignments along with the

required attendance, classroom activities and participa-

tion will serve as an assessment of the participant’s

knowledge and understanding of how children learn. The

assessments will also provide the participant with an

understanding of appropriate instructional strategies that

promote critical and creative thinking which supports stu-

dent learning for all children.

Date: 10/1 – 10/3 (Friday, October 1st, 5 pm – 10 pm Saturday, October 2nd & Sunday October 3rd, 8 am – 5 pm

Fees: $50 registration fee, $200 course fee Total to be charged: $250 Workshop Number: CPE-E570

Pre-Entry Seminar for P-3 AlternateRoute Candidates

This 24-hour seminar is approved by NJ Department of

Education for meeting the requirements for the 24-hour

pre-training requirement for a CE for P-3 (Preschool to

Grade 3). Students who successfully complete this 24-

hour seminar will receive a Certificate of Completion at

the end of the course.

This post-baccalaureate seminar serves as an introduc-

tion to the teaching profession for participants who are

exploring the possibility of becoming a teacher and/or

who are seeking a P-3 Certificate of Eligibility (CE).

Students who participate and complete the 24 hours and

successfully complete all assignments will receive a

Certificate of Completion from WPU. Completion of a 24-

hour pre-training program is required to receive a P-3 CE

from the New Jersey State Department of Education. This

course has been designed to incorporate the four topics

delineated in N.J.A.C. 6A: 9-8.1(a)5, i.e., classroom man-

agement, lesson planning, introduction to New Jersey’s

Core Curriculum Content Standards P-3 (which would

include the Preschool Teaching and Learning Standards),

and authentic child assessment.

Presenter: Pam BrillianteDates: 9/15; 9/22; 9/29; 10/6; 10/13 (online); 10/27Time: 5 pm – 8 pmFees: $50 registration fee, $200 course fee Total to be charged: $250 Workshop Number: CPE-E511

n SPECIAL LEARNING OPPORTUNITIES n


28 Fall 2010

As you develop your Professional Development

Plans for the 2009-2010 school year, the Institute

for Teaching, Learning and Leadership (ITLL) in the

College of Education at William Paterson University

has the expertise to help you achieve your site-based,

job-embedded professional development goals.

William Paterson University has been working with

local schools since 1855 to prepare excellent teachers

and support them in becoming lifelong learners.

The ITLL offers:

1. A Professor in Residence program that places a university faculty member in your school one day each week.

2. The Center for Lesson Study which offers consultation forschools that want to use this peer-to-peer model to enhanceteaching and learning.

3. Customized, sustained, professional development offered by the individual faculty and faculty teams who are nationallyrecognized leaders in the following areas:· Early Childhood Education· Literacy· Special Education· Inclusion and Differentiated Instruction· Middle Level Education· Building Effective Leadership Teams· Interdisciplinary Curriculum Development· Standards-driven Curriculum Development· Novice Teacher Support· Content Area Expertise· Education and Assistive Technology

4. Site-based/online graduate study to help your staff reach their highest level of professionalism.

n CONFERENCES AND INSTITUTES FALL 2010 AND SPRING 2011

30th Annual Bilingual Conferencen December 2010 Our annual bilingual conference is recognized as one of the most stimulating language education forums. This conference’ssuccess stems from its commitment to exploring the best ways of meeting the educational needs of language-minority students.Many topical and thought-provoking workshops for teachers of different age levels and in various teaching areas are scheduled. Date: December 3, 2010 (Snow Date: Saturday, December 4, 2010)Time: 8 am – 4:30 pmFee: $125Course Number: CPE-E215

Lesson Study ConferenceBuilding a Professional Learning Community – March 2011As a form of professional development, lesson study is the critical systemic feature that enables teachers to improve class-room instruction. It differs from other forms of professional devel-opment because it takes place in the moment of teaching andlearning. Its primary focus is on how students think and learnand its goal is the continual improvement of teaching. Our conference is designed for those new to lesson study as well as those with lesson study experience. You will examine lesson study’s principles, learn how to build the collaborativeprocesses that allows you to learn from your peers, and developthe observational skills needed to learn from your students. Youwill see lesson study in action as we visit local schools and youwill witness results and speak with teachers who have implemented this professional learning discipline. Lesson study is a proven methodology. It is collaborative and very unique. Come experience the power of lesson study! Date: March 2011 Time: Thursday, 8:30 am – 5 pm

Friday, 8:30 am – 4 pmFee: $250 – 2 day registration

$125 – 1 day registrationCourse Number: CPE-E219

Teaching Asia Conference – March 2011This conference is designed to foster the integration of Asia intohumanities and social studies curriculum. You will gain an understand-ing and appreciation from leading experts, and you will explore avail-able resources. Teaching kits are included in the conference fee.Date: March, 2011Time: 9 am – 4:45 pmFee: $45 Course Number: CPE-E221

AccessAbilities 2011 – January 2011Assistive technology has been identified as a critical tool in optimizingcommunication skills and curriculum access for students with disabili-ties. This conference is for teachers, parents, therapists, and mem-bers of the community who are interested in learning more aboutassistive technology and augmentative communication. ASHA CEUs and professional development contact hours for teachersare available. Date: January 12 – 13, 2011 (Snow Date - January 14)Time: 8 am – 4 pmFee: $175 - 2 Day Registration

$99- 1 Day RegistrationCourse Number: CPE-E274


29 Fall 2010

n TEST PREPARATION COURSES FOR STUDENTS AND TEACHERS

Praxis II Elementary Education ContentKnowledge Exam Preparatory CourseThis prep course provides in-depth coverage for the new Praxis IINTE Elementary Education Content Knowledge Exam. Topics in litera-ture and fine arts, social studies, science and mathematics arereviewed in a six-day program. Study materials, including sampletests, are provided for class activities. Strengthen your self-confidencewith a review of important test-taking strategies. This examination isone of the requirements to obtain elementary education certificationin New Jersey.

Praxis II Instructors: Jerry Hollander (Math and Science)

Michael Franco (Social Studies)Melisa Perry (Language and Arts)

Session OneDate: Saturday, September to October, 2010Time: 9 am – 3 pmPlease contact instructor Jerry Hollander at 941-224-7695 or email [email protected] for further informationFee: $399.00 (materials included)Course Number: CPE-T001ORSession TwoDate: Saturday, Dates to be announced, visit https://www.wpunj.edu/cpeFee: $399.00 (materials included)Course Number: CPE-T001B

PRAXIS II Test Dates:• Fall 2010

9/2510/210/910/1610/2310/3011/6 - makeup11/13 - test date

• Spring 20112/263/53/123/264/24/94/16 - makeup4/30 - test date

n GRE, GMAT, LSAT NCLEX & MCATPlanning to attend graduate, law, business or medicalschool? Preparatory Courses are offered through Kaplanand Princeton Review.William Paterson University now partners with both Kaplan Test Prepand Admissions and The Princeton Review to offer classes at theWilliam Paterson University campus.Their wide range of options provide you with the most comprehensivepreparation available, including in-depth review, realistic practice,test-taking strategies and the Higher Score Guarantee. Take apreparatory course and get the score you need to get into thegraduate program you want!Courses are starting every semester.For more information, contact:• Kaplan at 1-800-KAP-TEST to enroll or visit: www.kaptest.com• The Princeton Review at 1-800-REVIEW to enroll or visit:

www.princetonreview.com

n YOUR CHOICE FOR PSAT/SAT PREP COURSE

Kaplan PSAT/SAT For Sophomores and JuniorsMaximize your PSAT and SAT score in one package! Kaplan’s com-plete Prep course starts with 5 sessions prior to the PSAT. Studentsreturn for our 12-session SAT for Juniors and Seniors classroomcourse prior to the SAT. That’s 17 sessions total for the same price!Contact: 1-800-KAP-TEST To register

Princeton Review PSAT/SAT Prep CourseDid you know 90% of Princeton Review SAT students get into atleast one of their top choice colleges? We spend millions of dollarsstudying the SAT, developing SAT materials and training our SATteachers. Some would even say we’re “SAT Nerds,” although weprefer the term “SAT Experts.” We take our reputation as the SATExperts seriously. Our 30 hour SAT Comprehensive Classroom Coursewill help you score higher on the SAT with exclusive test-taking strate-gies specifically designed to boost your score.In addition to your SAT Classroom course, you’ll be receiving tons ofmaterials and extras!Contact: 1-800-2-Review

n NEW! COLLEGE COUNSELING WORKSHOPFOR THE APPLICATION PROCESS

Our unique and exclusive college counseling workshop is for stu-dents who want to start assessing their collegiate options as earlyas possible. This workshop can help alleviate the stress studentsand parents experience from the college admissions process. This5-week workshop covers every aspect of the college application process. An experienced team of private college counselors will work with each student individually. From brainstorming to essay editing, your student will be exposed to the most important information needed. Students will work on creating an impressiveresume and will be shown how to access and fill out the common application. Counselors will also share information about taking the SAT I, SAT II subject tests and ACT tests. Counselors will provide students with information on community service projects available to them in our area.Date: Saturdays – October 2, 9, 16, 23 and 30Time: 10 am – 12 pmFee: $350.00 (includes all materials provided)Course Number: CPE-T002

TEST PREP COURSES

30 Fall 2010

31 Fall 2010

n FALL PROGRAMS 2010

• You Must Register in Advance for All Programs • All Programs are Held at 1600 Valley Road,

Wayne, NJ• Meetings are held on Monday/Tuesday from

1 pm – 3 pm as stated in our program brochure.

SILVER PIONEERS CLUBThe “Silver Pioneer’s Club” offers all adults who are “Young atHeart” from the tri-county area, a chance to socialize, make newfriends and see old friends while enjoying a series of entertainingas well as serious educational and social programs. Dues are $25 a year for singles and $ 45 a year for couples and member-ship runs from January 1, 2011 to December 31, 2011. Members are entitled to a discount on programs offered throughout the year. Programs start in September 2010.For further information please contact Valerie,Program Manager @ 973-720-3804 to sign up.

NEED SPACE TO HOLD AN EVENT?WE HAVE JUST THE PLACE FOR YOU!William Paterson University, located at 1600 Valley Road in Wayne N.J., offers rental space to various companies for meetings, conferences, retreats and special events. We are a first-class facility and state-of-the-art conference center. We havesmart classrooms, conference rooms and a 174 seat auditorium.Are you interested in finding out more information? Come visit us or call Valerie for more information 973-720-3804.

“SAVE THE DATE” “WOMEN’S HEALTH CONFERENCE”

OCTOBER 9, 2010William Paterson University &

St. Joseph’s Hospital Fee: $25

8 am – 2 pm

This conference will feature a number of very interesting workshops pertaining to “Women’s Health.” Learn the “10 power foods” with a cooking demonstration. Come hear varioustopics/workshops on Domestic Violence, Breast Health, PlasticSurgery, Female problem issues and so many more Interesting topics for your well-being.Breakfast & Lunch will be served.For further details call Valerie 973-720-3804 or Angela 973-754-2868 to get a brochure.

COMING THIS FALL!NEW JERSEY DEFENSIVE DRIVING CLASSDo you have 2 points on your license that you would like to eliminate? If you said “YES” then this class is for you.CLASS OPEN TO ALLThe class consists of 2 – three hour session. Included in the price ofthis seminar, you will receive the manual, a certificate of completionand the instructor’s company will handle all your Motor Vehicle paper-work to remove your points from your record. You must attend the 2sessions. 6 hours are required. All classes will be held at WilliamPaterson University, 1600 Valley Rd, Wayne,N.J. You must pre-registerfor this course and pay in advance. If you have any questions –please call 973-720-3804.Instructor: Howard KarpDate: Saturday, October 30, 2010 & November 6, 2010Time: 9 am - 12:30 pmFee: $75.00Course Number: CPE-V- DRIVE

“Happiness – Living an Optimistic Lifestyle”Creating Balance, Relieving Stress, & Finding HappinessWe all want to be happy but what truthfully makes us happy? Whatare the myths of happiness? Can we work on being happy? What canwe change in our life to make us happier? What personality traits canbe learned? Learn new ways of thinking and behaving that will makeyour life happier like expressing gratitude, setting life goals, long term& short term happiness, positivism is contagious, Learn tips and tech-niques to make your life a more positive, happy journey.Presenter: Diane Lang, M.A. for an informative discussion on what makesyou happyDate: September 21, 2010 - AuditoriumDay: TuesdayTime: 6:30 pmFee: Free to Club Members, $5.00 for Non-MembersSpace limited and registration requiredCourse Number: CPE-V201

Successful Aging Seminar “Successful Aging is not a myth, it can be a fact of life. This topic willinclude how to lead a healthy life by living a “healthy LIFE STYLE.” It ismotivating and a MUST for all to learn how to apply simple conceptsinto our daily lives.” Presenter: Kathy Stix, Nurse Liaison – Ed Evanchick, DPT - LakelandHealth Care Center Date: September 27, 2010 Day: MondayTime: 1 pm – 3 pmFee: Free to Club Members, $ 5.00 for Non-MembersSpace limited and registration required Course Number: CPE-V202

NEW MEDICARE AND HEALTH CARE REFORMProtecting Our Physical and Fiscal Health! • What Medicare now covers. New updates for ‘10.• Senator Kennedy’s CLASS Act. How this helps us prepare. • All Four parts of Medicare reviewed the benefits and dangers of

Medicare Part C.• How to survive Medicare’s cut in payments to doctors.• Why the Part B premiums are rising again and will be indexed to

cost you more. • Why most retirees overpay for Medicare supplement insurance. • How to reduce your cost for supplemental insurance without making

any changes. • New updates for Part D and how to get your rebate check.• Learn what diseases Medicare doesn’t cover that have to be paid

COMMUNITY OUTREACH

32 Fall 2010

100% out of pocket.• Current updates as to new universal coverage.• How much will the new taxes hurt? Presenter: Joe Zingone Date: September 28, 2010 – Room 1007-1008 Day: TuesdayTime: 1 pm – 3 pmFee: No Charge for Club members, $5.00 non-members Space limited and registration requiredCourse Number: CPE-V203

“Dealing With Stress” We all have stress, it’s a part of life. There is even such a thing as“Good Stress.” Good stress motivates you to be the best person youcan be, it pushes you ahead to grow and move forward in your life.Good stress could be a promotion at work, going on a date, etc. When you have stress for too long, it affects your daily life and howyou function. It then becomes a problem.With the recession, fear of lay-off’s, both parents working - we knowthere will be stress but what's important is to know the signs. If youare stressed out and leaning towards “Burnout,” you can get help.Signs of Stress:Physical - Aches and pains, headaches or migraines, back and neckpain, lock jaw, stomachaches, low immune system - getting sick fre-quently.Emotional/mental signs - irritable, cranky, lack of interest in activitiesthat you usually enjoyed, isolation, sadness, nervousness, change ineating habits, change in sleeping patterns, depression.Panic attacks - if stress/anxiety is left untreated it could cause panicattacks.

Signs of Panic AttacksHot and cold flashes, feels like you have a brick on your chest, racingheart, dizziness (or feel faint), nausea or vomiting, nervousness. Consequences of having too much stress/anxiety for long periods oftime causes depression, Burnout, psychosomatic illness such as IBS,loss of friendships, jobs, etc.If you have some of these symptoms for long periods of time, it’simportant that you get help through a counselor, social worker, med-ical professional and/or support groups.Presenter: Diane Lang, M.A. Date: October 4, 2010 - Room Day: Monday, October 4, 2010 Time: 1 pm – 3 pmFee: No Charge for Club members, $ 5.00 non-members Space limited and registration requiredCourse Number: CPE-V204

Senior Computer Classes If you would like to learn more about the internet and email, this classis for you! You will learn: how to set up your email address book, howto use these addresses to send messages, how to save your emailsin folders and how to open, save and print photos you receive fromothers. You will also learn how to send photos, invitations and otherdocuments as attachments to your emails. Come explore additionalthings that you can do on your computer.Dates: October 8, 15, 22 Presenter: Joan Lefford, Instructor Start Date: 10/8/10 End Date: 10/22/10 Time: 1 pm – 3 pm Fee: $55 for 3 sessions (2 hrs. each on Fridays) Workshop Number: CPE-V-COMPUTER

ALZHEIMERS 101 Alzheimer’s Disease is Not a Normal Part of Aging Misplacing car keys. Not remembering a familiar name. Some peopledo become more forgetful as they get older. That’s a normal part ofaging. Alzheimer’s disease is not. Alzheimer’s disease affects approxi-mately 5 million people in the U.S. Over time, Alzheimer’s diseasegradually destroys a person’s memory and ability to learn and carryout daily activities such as talking, eating, and going to the bathroom.As the disease progresses, individuals may also experience changesin personality and behavior. Unfortunately, there are no cures forAlzheimer’s disease and there is no way to predict how fast someonewill progress through the stages of the disease. However, earlyAlzheimer’s diagnosis and treatment can slow the progression ofAlzheimer’s symptoms. Come hear it from the experts.Presenter: Kathy Janton, NursefindersDate: October 11, 2010Day: MondayTime: 1 pm – 3 pmFee: No Charge for Club members, $5.00 non-members Space limited and registration requiredCourse Number: CPE-V205

How to Properly Take Your Blood Pressure Taking your own blood pressure can be an important part of your gen-eral health care. Frequent and reliable measurements of blood pres-sure are the best means of detecting the onset of high blood pres-sure and for determining the effectiveness of any treatment program. Your physician may have given you some instruction in taking yourown blood pressure, but sometimes it is hard to remember everythingthe doctor has told you. Come learn from us how to do it. Learn whatthe numbers mean.Presenter: Kathy Janton, NursefindersDate: October 12, 2010Day: Tuesday Time: 1 pm Fee: Free to all Space limited and registration required Course Number: CPE-V206

Caring for a Loved One – The Home Care OptionAre you overwhelmed by struggling to take care of a loved one whiletrying to manage your own life? Are you considering home care foryour family member, but don’t know where to begin? This course willexplain the benefits of home care and tips on carefully selecting theproper home care assistance. It will also review what funding is or isnot available to cover the costs of home care.Presenter: Tamra Young, Senior HelpersDate: October 18, 2010Day: MondayTime: 1 pm – 3 pmFee: No Charge for Club members, $ 5.00 non-members Space limited and registration requiredCourse Number: CPE-V207

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33 Fall 2010

Retirement Planning Today for Adults 50–70 Learn how to determine the amount of money you will need to retire,create your own goals for a “successful retirement,” eliminate debt and improve cash flow, properly convert your IRA to a Roth IRA, selectthe retirement distribution choice that is right for you, plan yourretirement to preserve a comfortable standard of living, transfer therisk of potential financial losses before or during retirement, reduceor eliminate taxes, expenses, delays and legal challenges withestate planning. Each session is 2 parts. One guest is allowed forfree with your registration.Presenter: Andrew Arons, CSA and Michael March, CPA, CFPDate: Tuesdays, October 19 & 26 OR Saturdays, October 30 &November 6Time: 6 pm – 9 pmFee: $49Workshop Number: CPE-V208

The Road You’re On Based on the book “The Road You’re On”. This program reviews thebooks twelve informative chapters and highlights information thateveryone needs to know now!• Investment world truths the financial industry would rather you don’t

know about.• Why Average Returns Can Wipe You Out.• Why the Tax Man Always Wins.• The 7 Retirement Planning Traps. • The Hybrid the Power of Two Engines.• Unlock the Retirement Accounts Hidden Value• Avoiding the GapPresenter: Joe ZingoneDate: November 9, 2010Day: Tuesday EveningTime: 6:30 pm Fee: No Charge for Club members, $5.00 non-members Space limited and registration requiredCourse Number: CPE-V209

The Five Things No One Tells You Until It’s Too LateThis new addition to our educational series has been inspired bytwo (April 2010) articles in AARP’s magazine: “Living on the Edge”and “Love Is (Not) All You Need”. We have taken the core of thosetwo stories and created a powerful program that condenses andoverviews five important topics that everyone 50 plus should hearand prepare for Items included will be• Living well on a fixed income. • Protecting assets from loss to a nursing home.• What changes when two become one-dealing with a spouse’s

passing divorce or loss to catastrophic illness.• Reducing all your taxes including property taxes.• Preventing medical costs, senior inflation and risk from destroying

your retirement.Presenter: Joe Zingone Date: November 9, 2010 Day: Tuesday Time: 1 pm Fee: No Charge for Club members, $5.00 non-members Space limited and registration requiredCourse Number: CPE-V210

The New Face of RetirementThe Critical Years Before and After Retirement.• Why the years before retiring are very critical to establishing a

healthy retirement.• Why a short bear market early on can wipe your dreams out.• Even after retirement, a few bad years may send you back to work.• How to make sure you can retire when you want.• How to stay retired once you decided to retire.

• Why an imposed budget can ruin your retirement years. Presenter: Joe ZingoneDate: November 16, 2010Day: Tuesday EveningTime: 6:30 pm Fee: No Charge for Club members, $5.00 non-members Space limited and registration requiredCourse Number: CPE-V211

RESPITE CARE Anyone who has had to be the primary caregiver for an ailing relativeknows that it can be very wearing, both physically and emotionally. Nomatter the age of the person in need of care, the person or peopledoing the lion’s share of the work are going to need a break. Respitecare is becoming more and more accepted, especially as our popula-tion ages. Many times, especially with the elderly, the primary caregiv-er is a middle aged woman who is working full time and has children.All of this pressure is difficult to bear.Presenter: Kathy Janton, NursefindersDate: October 25, 2010Day: MondayTime: 1 pm – 3 pmFee: No Charge for Club members, $5.00 non-members Space limited and registration requiredCourse Number: CPE-V212

Wills – Trusts & All You Legally Need To Know Mr. Eckmann’s legal practice concentrates on estate planning and “Elder Law”, legal issues facing senior citizens. Main areas of focus include: • Asset protection and preservation planning using sophisticated

legal techniques. • Planning for the health - care costs of the aging and chronically ill. • Drafting and preparation of documents including wills, living wills,

trusts, health care proxies, special needs trusts, and power of attorneys.• Probate, estate administration & distribution, estate & inheritance

tax matters as well as other post mortem considerations. • Estate Planning for disabled individuals, ensuring that governmental

benefits are not jeopardized or forfeited. The legal issues affecting senior citizens are numerous as well ascomplex. More than ever before, it is clear that personal responsibilityand careful planning will be the hallmarks of a successful estate plan.Therefore, it is critical that you choose a law firm that is both qualifiedand experienced in Elder Law & Estate Planning. Presenter: Benjamin Eckmann, AttorneyDate: October 26, 2010Day: TuesdayTime: 1 pm – 3 pmFee: No Charge for Club members, $ 5.00 non-members Space limited and registration requiredCourse Number: CPE-V213

“The 4 Secrets to Living Longer”Chances are you will live beyond 100 years of age. What are youdoing to help promote your longevity ?If your were born in the early 1900's your average life expectancywould have been 50. As recently as 1950, only about 2300Americans lived to be 100. There are currently 79,000 people overthe age of 100 in the U.S. By 2050 there will be 834,000!Centenarians are the world’s fastest-growing group, whose numbersare increasing 8% a year. (Living to 100) by Thomas T. Peris, M.D.,and Margery Hutter Silver, Ed. D. There is that old saying, “it’s quality, not quantity that counts”. Noneof us wants to hang on forever feeling sick, losing our mobility, losingour sense of purpose in life because we’ve retired, hanging on to badrelationships or being alone without any relationships, depending onSocial Security to eke out a living – all the negatives people some-times associate with growing older.

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34 Fall 2010

“Red, Hot & Blue”November 2, 2010Brighten the Blues with “RED, HOT & BLUE” – a brand newshow. You will be treated to the best of our cast musicians.Ron Tattersall’s “Chessmen” joined by Joe Zisa & Friends. They will take you on a nostalgic musical journey through thedecades from “Ragtime to Rock & Roll,” high energy music,lights, vocals, dancers & fun ! Sing along with the music of theFour Lads, the Freshmen, and more … “Standin on the Corner”singing “Heart of my Heart” or “Graduation Day” will bring backmany memories.$45 p.p. 11 am – Noon Open bar for 1 hr. + a full Dinner @ The Brownstone West Broadway, Paterson NJMoney due by October 13, 2010Course Number: Show #1 RED

“Mistletoe & Holly”December 7, 2010Come to our holiday party. Dance to the cool, smooth sounds of “The Chessman.” Sing-a-longs, and the great song stylist,Susan Shaw, bringing you her Holiday Show of all your favoritefemale vocalists.$47 p.p.11 am – Noon Open bar for 1 hr. + a full Dinner @ The BrownstoneWest Broadway, Paterson NJMoney due by November 12, 2010Course Number: Show #2 HOLLY

The Phantom of the Opera on BroadwayMarch 2011Winner of seven 1988 Tony Awards, including Best Musical,Andrew Lloyd Webber's masterwork is a timeless story of seduc-tion and despair. Set at the Paris opera house, a beautiful sopra-no becomes the obsession of a mysterious, disfigured musicalgenius. Come experience Broadway with us – bus will be included.Call for details 973-720-3804

TRIP TO A NYC BROADWAY SHOWVARIETY SHOWS AT THE BROWNSTONE

Presenter: Dr. David Moore, Chiropractor, Speaker, LeaderDate: November 1, 2010Day: MondayTime: 1 pm – 3 pmFee: No Charge for Club members, $5.00 non-members Space limited and registration requiredCourse Number: CPE-V214

Crimes Against the Retired and Elderly (C.A.R.E.)The C.A.R.E. presentation provides an overview of common crimes in which seniors are often targeted (e.g., identity theft, home improve-ment scams, telemarketing and prescription fraud). It also discusses preventative measures and provides legal resources.Presenter: Eline R. Lima, Community Affairs Unit – Morris CountyProsecutor’s Office Date: November 8, 2010Day: MondayTime: 1 pm – 3 pmFee: FREE TO ALLCourse Number: CPE-V215

Creative Writing Every person has a story to tell! Will your children or grandchildrenreally know who you are? You do not have to be a famous person, oran author to write a memoir. It doesn’t have to be a full- length autobi-ography to be a personal narrative that can be a wonderful legacy toleave to children, grandchildren or other family members. LouisAlexander, Author of “Echoes From a Small Country Town,” will showyou how to write your own memoir.Presenter: Louis G. Alexander, Adjunct Professor & Retired H.S. Principal Date: November 30, 2010Day: Tuesday Evening Time: 6:30 pm – 8:30 pmFee: $35Course Number: CPE-V216

COMMUNITY OUTREACH

NEW ONLINE REGISTRATION POLICIES AND PROCEDURES!

REGISTRATION

n FOR YOUR CONVENIENCE, ALL REGISTRATIONS WILL BE PROCESSED ONLINE!

Register early to guarantee your enrollment.

Registrations are accepted until the classes are full.

WEB REGISTRATION:https://www.wpunj.edu/cpeIf you experience difficulty registering online,please call for assistance.

Be sure to include daytime and evening telephone numbers as well as your e-mailaddress so that we can notify you in case of program cancellation.

You may now pay online by credit cardor electronic check.

Once your registration and payment areprocessed, you are automatically enrolled. No confirmation will be sent to you. Plan to attend your workshop or conference as scheduled. You will be notified if the workshop or conference is cancelled or if there is a change in schedule.

n CANCELLATION POLICY

Three Hour WorkshopsNotification must be received in writing atleast 2 business days prior to the workshop to receive a full refund minus a $10 processingfee. If we receive less than 2 business days notice, you will receivea credit towards a future workshop less the $10 processing fee.

Workshops/Conferences/Institutes with foodNotification must be received in writing at least 3 business days prior to the event to receive a full refund minus a $25 processing fee. If we receive less than 2 business days notice, you will receive a credit towards a future Workshop, Conference or Institute less the $25 processing fee.

All Other ClassesNotification must be received in writing at least 3 business days prior to the course to receive a full refund minus a $25 processing fee. If we receive less than 2 business days notice, you will receive a credit towards a future class less the $25 processing fee. If youcancel after the first class, 50% of your fee will be refunded to youminus the cost of materials and a $25 processing fee. No refunds or credits will be given after the second class.

All refund requests must be in writing via fax, email or post. Pleasenotify us by mail, fax (973-720-2298) or email ([email protected]).Instead of a refund, you may choose to receive a credit for a futureworkshop/conference/institute or you may have another individual take your place.

No refunds or credits will be given if you fail to show up for a workshop or conference. If we must cancel a workshop or conference due to inclement weather, insufficient enrollment or any other reason, you may choose to receive either a full refund or credit towards a future workshop offered in the same school year.

*In case of inclement weather, please

visit www.wpunj.edu/cpe to be sure

the campus is open. When the university

is closed due to inclement weather,

our programs will be rescheduled.

CONTENTS · Certification Institute (HRCI). Please be sure to note the program ID number on your...

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