CONTENTS...and change as neccessary for your business. James’ Version: Hi, James Wedmore here,...

CONTENTS

The Welcome Video

The Youtube Video

The Squeeze Page Video

The Product Review Video

The Webinar Registration Video

The Sales Page Video

The Product Welcome Video

The About Me Video

The Youtube Trailer Video

The Book Trailer Video

The How to Teach Anything Template

The Upsell Video

The RMI Trailer Video

The Stats Video

The Testimonial Video

The Welcome Video:

The Welcome Video is a simple 30-60 second video you put “above the fold” on your blog or website. You can follow the script we have for you below, or you can get as creative as you want.

First impression is everything, and a video on the home page of your website IS your customer’s first impression of YOU!

This Video’s Intention: Welcome visitors and tell them what to do next.

Where to Host This Video: Easy Video Suite

Simple Outline for the Welcome Video:

a. Welcome Visitorsb. Tell them the Big Benefits of the sitec. Deliver a Call-to-Action (ex: Subscribe to my newsletter)

© Copyright 2013. All Rights Reserved

http://myezvideoplayer.com/


The Plug & Play ScriptThis is a script that I would use over on JamesWedmore.com. Please tweak and change as neccessary for your business.

James’ Version:

Hi, James Wedmore here, author of the Youtube Marketing Book & Founder of the 6,000 member strong, Video Traffic Academy, and welcome to my personal blog over at JamesWedmore.com. If you’re looking for ways to leverage the power of Video in your business in order to increase your traffic and attract new customers, you’ve come to the right place. Below this video are tons of articles and blog posts sharing my best strategies, tips and tricks.

I create videos and articles weekly, so to stay up to date with the latest training on what’s currently working. Make sure to subscribe to my newsletter using the form below.

When you submit your email, I’ll also send you a free copy of my latest report: The YouTube Traffic Report. In it, I lay out my simple 3-Step strategy for generating FREE traffic from simple videos on YouTube each and every day.

To get started, simply submit your email below, press the “Get Instant Access” button, and I’ll see you on the next page. Thank you!


Your Version:

Hi, ___(Your Name)____ here, _____(ADD: Credibility-Booster Here)_____, and welcome to my personal blog over at ___(Your Website.com)____.

If you’re looking ___(BIG BENEFIT/OUTCOME STATEMENT)____ you’ve come to the right place!

Below this video are tons of articles and blog posts sharing my best strategies, tips and tricks.

I create videos and articles weekly, so to stay up to date with the latest training on what’s currently working. Make sure to subscribe to my newsletter using the form below.

When you submit your email, I’ll also send you a free copy of my latest report: ___(NAME OF YOUR FREE GIFT)____.

In it, I share ___(BIG BENEFIT OF FREE GIFT)____.

To get started simply submit your email below, press the “Get Instant Access” button, and I’ll see you on the next page. Thank you!


Resources NeededTo help assist you in making this video, I’ve listed the recommended ReelMarketingInsider Training that will best help you!

1. Elements of VideoThis is the PERFECT module to help you get started on HOW to make a video! Everything from lighting, filming and choosing the right equipment is included here! http://www.reelmarketinginsider.com/dashboard/video-101/

2. Video List BuildingIn our Video List Building module, we show you HOW to put together an Irresistable FREE Offer (like a FREE REPORT) to jump start your list building efforts http://www.reelmarketinginsider.com/dashboard/video-list-building/


http://www.reelmarketinginsider.com/welcome-to-the-dashboard/video-listbuilding/

http://www.reelmarketinginsider.com/welcome-to-the-dashboard/3xlist-building-dashboard/

The YouTube Video:

A YouTube video is designed to be seen by as many people (in your target audience) as possible and generate targeted traffic to your website. Everything I know about YouTube, I teach inside Video Traffic Academy.

Your objective with a YouTube video is to provide as MUCH value as possible in as little time possible. Don’t hold back!

Now, because I can’t script out YOUR TRAINING or CONTENT, I will be providing you with a 5-Part YouTube Video Outline AND a general script for your intros and outros.

The 5-Part Outline


James’ ScriptBelow is a “hypothetical” script that I would use for a YouTube video on the topic of “how to edit your videos.”

===== ===== ===== ===== ===== ===== ===== ===== ===== ===== ===== =====Are you interested in making marketing videos for your business, but you have the slightest clue how to edit?! Well, in this video, I’ll share with you the SEVEN steps to getting started editing, so you can make better looking videos that get real results! Stay tuned

(Cut to Intro Bumper Title Sequence)

There’s nothing worse than making a great video look bad, because it’s been poorly edited. Or worse, you spend HOURS in front of the computer editing, only to see little results. Let’s take a look at a few ways we can improve your editing and speed up the time it takes to edit a video.

**ADD MY CONTENT/TIPS HERE**

Well, there you have it! A complete beginners guide to editing! If you liked this video, make sure to subscribe to my channel (point your finger down at your subscribe button). And if you’re looking for more ways to see real results from YouTube, make sure to pick up a free copy of my YouTube Traffic Report. In it, I reveal my simple 3 step strategy for getting traffic, leads and sales from simple videos on YouTube. To get your hands on it, simply click the link right here, or the link in your description box.

Thanks for watching!


YOUR ScriptBelow is the same script as above but with fill in the blanks for YOUR next video.

===== ===== ===== ===== ===== ===== ===== ===== ===== ===== ===== =====1. The Attention-Grabber

_____ADD PAIN POINT QUESTION HERE_____

Well, in this video, I’ll share with you the _____SOLUTION TO PROBLEM_____ and ___THE BENEFIT______. Stay tuned!

2. The Intro Bumper(Add Your Title Sequence)

• Fiverr.com• FlixPress.com

3. Your Content

a. Tell them WHY the content is importanta. what will it do for them

b. Give them the CONTENTc. Tell them what you told them and why it is important

4. The Call to Action:

If you liked this video, make sure to subscribe to my channel (point your finger down at your subscribe button). And if you’re looking for more ways _____ADD BENEFIT HERE____, make sure to pick up a free copy of my ____FREE GIFT_____.

In it, I reveal ______BENEFIT/SOLUTION OF FREE GIFT_______. To get your hands on it, simply click the link right here, or the link in your description box.

Thanks for watching!


Great ExamplesBelow are a list of YouTube Videos AND YouTube I highly recommend emulating!

1. How to Be a Home Stagerhttp://youtu.be/8VTkKVyMiTI**This is one of my student’s videos, and I think it is a PERFECT YouTube video!!

2. My YouTube Channelhttp://www.YouTube.com/user/jameswedmore

3. How to Create a Video (JamesWedmore)http://www.youtube.com/watch?v=-ZKbSWjvE7M

4. Marie Forleohttp://www.YouTube.com/user/marieforleo

5. Renae Christinehttp://www.YouTube.com/user/RichMomBusiness


http://youtu.be/8VTkKVyMiTI

http://youtu.be/8VTkKVyMiTI

http://www.YouTube.com/user/jameswedmore

http://www.YouTube.com/user/jameswedmore

http://www.youtube.com/watch?v=-ZKbSWjvE7M

http://www.youtube.com/watch?v=-ZKbSWjvE7M

http://www.YouTube.com/user/marieforleo

http://www.YouTube.com/user/marieforleo

http://www.YouTube.com/user/RichMomBusiness

http://www.YouTube.com/user/RichMomBusiness



2. Video TrafficIn our Video Traffic module, we show you HOW to leverage VIDEO on YouTube to get more targeted traffic to your website! http://www.reelmarketinginsider.com/dashboard/video-traffic/


http://www.reelmarketinginsider.com/dashboard/video-101/


http://www.reelmarketinginsider.com/dashboard/video-traffic/




The Squeeze Page Video:

A Squeeze Page Video is simply a video that helps increase the conversions on your squeeze page (or lead capture page).

This Video’s Intention: Get your viewer to subscribe or opt in to your web form.


Simple Outline for The Squeeze Page Video:

I. Who Are You?

II. What Do You Have? (your free gift)

III. What Will it Do for Your Viewer?




The Plug & Play ScriptThis is a script that I would use over on one of my personal squeeze pages. I will use my free report (The YouTube Traffic Report) as an example. Please tweak and change as neccessary for your business.

James’ Version:

Hi, James Wedmore here, author of the YouTube Marketing Book & Founder of the 6,000 member-strong Video Traffic Academy, where we help small business owners like yourself leverage the power of online video to generate more traffic, leads and sales. And I have a question for you...

Are you FRUSTRATED by the endless strategies that you THINK you have to be implementing to avoid failure?

Do you feel overwhelmed and exhausted, left with little time to actually enjoy the fruits of your labor?

Well, the truth is, you don’t need to learn every strategy under the sun, and you don’t need to be using every social platform or online tool in order to be successful.

And for the past five years, I’ve simply used ONE tool to get more traffic, make more sales and grow my business online.

That one tool is VIDEO.

When you submit your email in the form on the right, I’ll send you a FREE copy of my extensive report-The YouTube Traffic Report, showing you how I’ve used video and YouTube to grow a six-figure business in the past two years.


In it, I’ll show you the simple three step strategy I use, how to get started with YouTube, and how to get targeted web visitors to your site, using simple little videos.

To get your hands on this report right now, simply submit your primary email in the box on the right, so I know where to send your copy, and I’ll see you on the next page.

Thank You!


Your Version:

Hi, ___ADD YOUR NAME____ here, ___ADD CREDIBILITY STATEMENT HERE_____, where we ____ADD YOUR MISSION STATEMENT HERE____. And I have a question for you...

ADD PAIN-RELATED QUESTION #1 HERE

ADD PAIN-RELATED QUESTION #2 HERE

Well, the truth is, ____ADD YOUR SOLUTION/ANSWER HERE_____.

When you submit your email in the form on the right, I’ll send you a FREE copy of my extensive report-___YOUR FREE GIFT____, showing you ___BENEFIT OF REPORT HERE_____.

In it, I’ll show you ___BENEFIT/SOLUTION #2____.

To get your hands on this report right now, simply submit your primary email in the box on the right, so I know where to send your copy, and I’ll see you on the next page.

Thank You!


Great ExamplesBelow are a list of some of my Squeeze Page Videos and other I recommend!

1. The YouTube Channel Checklisthttp://www.jameswedmore.com/channel-checklist-2013

2. The Curiosity Trigger: AthleanX.comhttp://athleanx.com/

3. The “Fake-Out” Video Squeeze Page http://www.videosalesmagic.com/


http://www.jameswedmore.com/channel-checklist-2013

http://www.jameswedmore.com/channel-checklist-2013

http://athleanx.com/

http://athleanx.com/

http://www.videosalesmagic.com/

http://www.videosalesmagic.com/


1. Lead PagesLeadPages is the software I highly recommend for making KILLER squeeze pages that look amazing and take only minutes to set up! Check them out here: http://www.jameswedmore.com/leadpages

2. Elements of VideoThis is the PERFECT module to help you get started on HOW to make avideo! Everything from lighting, filming and choosing the right equipment isincluded here! http://www.reelmarketinginsider.com/dashboard/video-101/

3. Video List BuildingIn this Module, we show you how to build your list using VIDEO and squeezepages! This module is highly recommended if you are about to create yourfirst squeeze page, or you want to ramp up your list building efforts! http://www.reelmarketinginsider.com/dashboard/video-list-building/


http://www.jameswedmore.com/leadpages



http://www.reelmarketinginsider.com/dashboard/video-list-building/





The Product Review Video:

Affiliate Marketing. It’s a powerful way to bring in passive income into your business. It stems for a very simple concept: You can not possible provide EVERY product/service/solution that your ideal customer needs.

What tools, software, training etc. can you recommend to your audience? When they trust you, and you create real, thorough Product Review Videos, you can experience a constant flow of passive income.

In this special Mad Vids Script, we won’t give you a COMPLETE script, that would be impossible. Every product you review will be completely different. Instead, we will give you specific lines, and content to include to make sure your audience trusts you and your review, and (most importantly!) takes action with YOU!

This Video’s Intention: Inform your audience on a product you recommend, and inspire them to purchase through your affiliate link.

Where to Host This Video: Your YouTube Channel

Tips for Successful Product Review Videos:• Use the right keywords in your video• Give a REAL Honest Review• Give a Call to Action

Simple Outline for The Product Review Video:

I. State the Problem (that the product solves)“List Building is absolutely essential to growing a successful business online. But how do you do it, and how do you do it without spending a ton of time and money on expensive advertising?”

II. Introduce the Solution ( the product)“The Simplest solution I’ve found to growing your list on autopilot is the Acme List Growing Automated System. In this video, I’m going to show you exactly what this software is, what it does, and how it can help you in your business.”

III. Demonstrate the Product in ActionSimply demonstrate the product and show how it works.

IV. Review with the PRO’s & CON’s of the productMake sure to clearly identify to benefits of the product (what it will do for your viewers) AND the product’s shortcomings. Nothing is perfect. Don’t try and lie or sugarcoat things. Your viewers will thank you for your honesty and their trust in you will grow massively.

V. Give Your Call to Action (Where to Buy)“Well, there you have it! A Complete review of the pro’s and con’s of the Acme List Growing Automated System!” If you feel this product is right for you, all you need to do now is click the link below. This will take you to sales page for this product. Click the Add to Cart button and fill out your details, and you're all set!”

VI. Deliver Your Disclaimer“I am an affiliate for this product, and when you click that link below and purchase, I will get credit. I don’t promote just anything under the sun, only if it’s something I use myself, or have thoroughly tested and approved.

Thanks so much for watching this video, I hope you found it helpful. If you have any questions, don’t hesitate to ask!”

Great ExamplesBelow are a list of Product Review Videos I recommend emulating!

1. My ‘Easy Video Suite’ Reviewhttp://www.youtube.com/watch?v=8nncjfe4XHo

2. Renae Christinehttp://www.youtube.com/watch?v=OEWIrngDvOQ

3. Patt Flynnhttp://www.youtube.com/watch?v=FS-_ajzuZlg

http://www.youtube.com/watch?v=8nncjfe4XHo

http://www.youtube.com/watch?v=8nncjfe4XHo

http://www.youtube.com/watch?v=OEWIrngDvOQ

http://www.youtube.com/watch?v=OEWIrngDvOQ

http://www.youtube.com/watch?v=FS-_ajzuZlg

http://www.youtube.com/watch?v=FS-_ajzuZlg



2. 7-Day Affiliate Marketing Crash CourseIn this module, I walk you through HOW I promote other people’s products through simple reviews on YouTube! http://www.reelmarketinginsider.com/7-day-affiliate-training



http://www.reelmarketinginsider.com/7-day-affiliate-training




The Webinar Registration Video:

I decided to create a script for “The Webinar Registration” Video, because I do a lot of webinars myself, and video ALWAYS helps get more people registered.

This is a video that will go ON your webinar registration page. You will need both GoToWebinar and Lead Pages (or similiar service) to create a webinar registration page that includes a video.

Note: The following template can be used for Autowebinars or LIVE Webinars.

Your Video’s Intention: The intention of the Webinar Registration Video is to get your web visitors to register for the webinar. It’s not to get them to attend, to buy or to share anything... it’s JUST to register (fill in their details).


Simple Outline for the Webinar Registration Video:

I. Grab AttentionII.Share the News of the Upcoming WebinarIII. Convey Benefits of Attending the WebinarIV. Tell People How to Register

Tips for A Successful Webinar Registration Video:

1. Treat your webinar like an event! A once-in-a-lifetime opportunity!2. Keep your script/video short3. Convey the BIG Benefits4. Include Scarcity: “Reserve Your Spot for the Webinar!”


http://citrixonline.evyy.net/c/31344/18127/810

http://citrixonline.evyy.net/c/31344/18127/810





The Plug & Play ScriptThis is a script that I would use if I were creating a webinar on how to jump higher. All of the numbers and stats are completely made up. Please tweak and change as neccessary for your business.

James’ Version:

It’s a fact, 82% of college and professional level basketball players can jump an average of 2.4 feet higher than the average person. Were they born with this advantage? Maybe. Can it be learned? You betcha!

My name is James Wedmore. I’m the founder of YouCanJumpHigher University, and this Thursday May 8th @ 8pm PST, I am holding a very special, LIVE Training Call where I will reveal the simple training program showing you how to increase your vertical by over 10 inches in less than 10 days.

You’re going to learn the real secrets of the pro’s so you can jump higher, score more points, and stand up to the toughest of competitors.

Whether you’re a college hopeful, a high school b-ball coach, or simply a weekend warrior, you can’t afford to miss this event.

To reserve your spot for the upcoming call, simply submit your details below, and press the Register Now Button!

Thank so much, I’ll see ya on the call!


YOUR Version:

____ADD ATTENTION_GETTING STATEMENT HERE______

My name is ___YOUR NAME_____, I’m the ____ADD CREDIBILITY STATEMENT HERE____,

...and this Thursday May 8th @ 8pm PST, I am holding a very special, LIVE Training Call where I will reveal ____BIG BENEFIT/OUTCOME FROM WEBINAR_____.

You’re going to learn ____SECONDARY BENEFIT HERE_____.

Whether you’re a ____PRIMARY AUDIENCE___ or ____SECONDARY AUDIENCE____, you can’t afford to miss this event.

To reserve your spot for the upcoming call, simply submit your details below, and press the Register Now Button!

Thank so much, I’ll see ya on the call!




2. Webinar MarketingIn this module, we discuss everything you need to learn to get started (and getprofitable) with webinars! I highly recommend this for selling your products/services! http://www.reelmarketinginsider.com/dashboard/webinar-marketing/




http://www.reelmarketinginsider.com/dashboard/webinar-marketing/

http://www.reelmarketinginsider.com/dashboard/webinar-marketing/

GO-TO TEMPLATE FOR WRITING ATTENTION - GETTING SALES COPY THAT ATTRACTS MONEY — FAST

Go-To Template For Writing Attention-Getting Sales Copy That Attracts

Money—FAST.Every single piece of ad copy that you craft, every video that you script, every

Facebook post that goes out to your fans… must be designed with one thing in mind:

Get the reader to take an actionthat benefits you—or your client. That’s your #1 goal.

What’s more, that’s the sole job of ANY ad you run—ever.

Here’s a breakdown of a salesletter Bond Halbert and I put together for our product Simple Subject Line Secrets.

As you’ll see, the first component is the headline - designed to immediately grab our reader’s attention—and get the reader interested in what we’ve got for him or her.

Just like a movie preview.

#1-Your Headline. Keep in mind the ONLY JOB of your headline is to get the reader to read the first sentence of your ad. That’s it.

You don’t have to stuff every benefit of your product—or hit him over the head with your solution to his woes—just craft enough curiosity, benefits and outright EMOTIONAL benefits for him to read the next line of your copy.


Example: Think about when you are at the movies and you see a new movie trailer.

If someone came out and said… "Go see Superman 7", and the preview was pretty much over. Would you see it?

Of course not!

The only person who stands to benefit is the person who told you—you don’t get squat!

Yet, that is how thousands of so-called “experts” try to sell their audiences every day like clockwork.

So going back over the basics of salesmanship in print is always a bright idea!

Yet, that is how thousands of so-called “experts” try to sell their audiences every day like clockwork.

Here’s are a few examples:

Would You Like MeTo Personally Teach You

Copywriting SkillsWorth $10,000+

For a Fraction of the Price?


BREAKDOWN:

I got their attention using specifics - $10,000, and phrasing like "Personally Teach" means I do a lot of the hard work for them, and they won’t pay anywhere NEAR the $10,000 it costs to hire me.

Now is the interesting part. After we have gotten the desire and attention part done.

From: The Desk of Lawton ChilesAtlanta, Ga1:02pm

Dear Friend,

I’ve been behind the scenes in the copywriting and marketing world for the last 10 years.

In working for clients like Mike Koenigs, Bond Halbert, Frank Kern, and John Carlton, I’ve seen salesletters and ‘Net technology go through a slew of changes…

…but human psychology stays the same.

Marketing tactics might change… (we’ve seen video salesletters and webinars soar in popularity) but core selling strategies will never change.

Let me ask you a question:

Aren’t you glad “old-school” selling will always work for you—even if it’s in a video, letter, email, or magazine ad? I sure am! I don’t have to keep up with the latest tech craze to make money (and neither do you).


This is where I get them to start agreeing with me using simple logical arguments that anyone can follow.

RECAP: Introduction… who I am.

• My experience in my field.• Short 2-3 sentences about who I’ve worked with.

• What I’ve done… bragging a little.

• I’ve seen some major changes.• But psychology doesn’t change.

• I ask them a question and I get them to agree with me.

Dear Friend,

I’ve been behind the scenes in the copywriting and marketing world for the last 10 years.

In working for clients like Mike Koenigs, Bond Halbert, Frank Kern, and John Carlton, I’ve seen salesletters and ‘Net technology go through a slew of changes…

…but human psychology stays the same.

Marketing tactics might change…(we’ve seen video sales letters and webinars soar in popularity) but core selling strategies will never change.

Let me ask you a question:

Aren’t you glad “old-school” selling will always work for you—even if it’s in a video, letter, email, or magazine ad? I sure am!

I don’t have to keep up with the latest tech craze to make money (and neither do you).


In fact, I’ve gotten stellar results for clients!using one of the oldest (and most effective) forms of marketing there is.

Email. That’s right. It’s not Facebook, Twitter or some fancy new tool that drops your jaw. But more people send, open and buy from email than you’d likely believe if I told you.

It’s true. And if you know how to raise your open rates and click through rates of the messages you send, the more cash you stand to make--hand over fist.

Here’s the story, and how you can easily DOUBLE or TRIPLE your email open rates!

Building curiosity. I don’t just say, hey here’s a product buy it. I’m showing them in little doses what the method will DO for them. It’s all about them.

The other day, I was talking on Skype with Bond Halbert, son of the legendary copywriter and marketing wizard Gary C. Halbert.

(Sets the stage, builds credibility and associates me with someone who others admire. Therefore I should be admired, just by association.)

During that chat, Bond revealed something incredibly powerful to me… a great little seven minute trick for writing killer headlines and email subject lines –

the kind that practically force peopleto open your email right away!

Here I describe the email method as “a great little 7-minute trick.” This makes it tangible to them--something they could do. Everyone has seven minutes! :)


Then I unload another benefit that this trick gets emails opened practically immediately. It DOES a lot of the work FOR them.

The very second Bond and I hung up...

I put this little baby to work.

I used one of Bond’s “models” on the fly to create my own blockbuster results.

I was almost giddy with excitement when I saw first hand how wickedly effective this simple little trick was.

So now, I tell more of the story. They can see me hanging up the phone, and getting those “blockbuster” results. Not just OK or great--but phenomenal! So they are starting to want the trick too. And I was giddy with excitement. I’m showing them how I FELT because of the product. And how they could feel the same way.

This lesson was so cool, we decided to record a video detailing the entire step-by-step method.

Want to know how it all works?

Here’s the deal: There are a few Big Media websites that drive hudrends of thousands of people to click their articles, read the story...and click on their sponsored ads. They make money--FAR MORE--than others in the game.

Their secret formula?

Its all about CURIOSITY and STORIES... and I’ve broken down these formats into the BEST websites where I can to constantly get better email subject lines


than 99% of the other marketers. And these free sources of content also keep new headlines and subject lines coming in at a VERY rapid pace.

OK, now I tell them that hey, it’s a 7-minute secret--simple--but it’s ALSO been recorded into a step-by-step method. Easy, right? Yep. Then I go on and tell them what it IS... before this I’ve just described it. Now I tell them THIS IS WHAT IT IS/WHAT IT DOES.

So we’ve done Who Am I. What I Have and What It Does For You.

Those steps are the ones we’ve covered.

It’s not rocket science--and it is a secret weapon you can

deploy everyday like magic to get 20%, 30%, even 50% Open Rates

This is the desire portion where I’m telling them what I have for them and showing them what it does...

An equally powerful trick to make everything you write more effective.


This great trick works wonders on…

• Pay Per Click

• Articles

• Personal Letters

• Facebook Ads

• Emails

• Personal Stories

• Fictional Stories

• And Even Your Own Conversations

Here I show them the product, and list a few quick bullet points about how they can use it. They are starting to see how this can be used not just on emails, but on virtually all of their marketing.

I then back up my claims with testimonials/or third party news sources that back up what I’ve stated. (E-mail marketing is awesome says Forbes and savvy marketers are all using says CNN. In fact it’s up 400%, says SUCCESS magazine... and you should use it, etc.)


TESTIMONIALS...


“Just watched the video Lawton, this is definitely a game changer, even for seasoned copywriters. You could

reasonably be writing better headlines in just a few minutes after watching it… and the price is a steal.”Seth Czerepak - Owner SethCzerepak.com

“Bond & Lawton are giving away all my best secrets to writing subject lines that grab you by the ears and pull you into your computer. How can I enjoy a competitive advantage when

these guys are so outrageously “giving” with the good stuff?! Damn them both to eternal hell.”

Ross Bowring-Professional Copywriter

In this section, PROOF. Each person is backing up my claims, further getting me to not have to brag about myself or my product. I’m also REVERSING fears they might have about the product being usable and actually working.

Now I will go into the section where I offer my Guarantee and get them to see how much the product will sell for.

I FURTHER get them to lower their defenses by offering a generous guarantee.

You must be delighted with your purchase. Start writing killer headlines immediately and follow each lesson we give you. If for any reason–or no reason at all–you aren’t delighted with Simple Subject Line Secrets, shoot me an email at [email protected] and I will gladly rush you a prompt and courteous refund.

mailto:[email protected]

mailto:[email protected]


Don’t forget that P.S. - it’s a very powerful way close them a second time and tell them exactly what they’ll be getting. Also, inject SCARCITY into the offer. A price that rises, etc.

RECAP:

1. Your Attention Getting Device. Your Headline must speak to thereader, agree with his fears, offer him a solution, and speak as one person would speak with a close and trusted friend. No need to be hypey. Just talk like you would to your best friend.

2. Who Are You? What’s Your Story? Why are you qualified to be telling me ANYTHING and how in the world are you going to be make me FEEL good about reading another word?

3. What Have You Got For Me? I told them about my story with Bond, and creating this awesome 7-minute subject line method.

4. How Can I USE IT? Why Should I CARE?

5. What’s it Going to Do for Me? Where are the Benefits?

6. RISK REVERSAL. We touched on this in the letter, but anything over $97 you’ve got to do a lot of overcoming their objections.

• What if it’s too expensive? What’s your response goingto be to convince them?

• What if they think it’s complex or hard to use?

• What if they think of what OTHERS will think?

• What if they say they don’t have time?

7. Make the offer. Tell them what they get. It’s a DVD course. It’s a 59-minute video that they will be able to download. Restate exactly what THEY GET...


as far as the emotional benefits - financial rewards and goodwill they will tie into when they buy from you.

8. State the price and ask for the sale. You only have to state the price a few times but you can ask for the order a lot throughout different points in the letter.

! ! Like this: Hey, if this seems awesome to you, get the full details here...

! ! Or... Winners use Simple Subject Line Secrets everyday. Will you be one of ! ! them? Check it out.

9. State your Personal Promise or Guarantee. Convince them they have nothing to lose and everything to gain by acting now.

10.Put in some scarcity. WIll the price be going up? Is there a limited selection? Make it URGENT.

11.Close and ask for the sale again.

12.Use your P.S. to state the benefits and get them to strongly consider buying for the last time since this is the last chance they’ll get.

That’s it!

Enjoy,

Lawton

Lawton Chiles has been working with marketing's biggest names for close to a decade. For more tips on getting bigger results in your ads, go to Chilesadvertising.com/freetools

http://chilesadvertising.com/freetools

http://chilesadvertising.com/freetools

The Product Welcome Video:The Product Welcome video is simply the FIRST video your customers will see after they purchase from you. This is an extremely important video, because it plays a vital role in setting the stage for the future relationship with you and your customer.

Some new customers may be feeling lost, confused even hesitate (wanting to refund), this video must ease their concerns, and help them to get started.

Your Video’s Intention: The intention of the Product Welcome Video is to welcome new customers and get them diving into your content (or software) as quickly as possible!

NOTE: If you are selling an information-related training course, most customers will become hesitant and refund (especially if they don’t ever use the course!) Your job is to get your new customers to start taking action to get a “mini-win” as soon as possible. Give them homework, and action-item or something small and easy to accomplish.




A Simple Outline for the Product Welcome Video:

I. Welcome New Members/Thank ThemWelome New Members and Get them Excited About your product!

II. Remind Them WHY They PurchasedRe-state the big benefits/outcomes of the course

III. Give Them a Tour of The Members AreaWalk them through your members area and show them how to use the site

IV. Tell Them What to Do RIGHT NOW!Give them HOMEWORK! Give them something to do right now!

V. What to Expect NextGet them excited for what is about to come! (What to look forward to!)

James’ Product Welcome Video:

“Hello and Welcome to the Members Area of Reel Marketing Insider! Now, real quick, if you are brand new, mak sure to take a quick second and watch this super important video right now, so you know exactly how to get the most out of all this training!

Now first and foremost, I want to take a moment and truly thank you for signing up and becoming the newest member of RMI! I am so excited to share with you everything you need to take your videos and your business to the next level with this powerful training!

Now, to get you fully aquainted with the site, let’s go ahead and take a quick tour of the members area so I can show you around.

[Cut to Screen Capture Video Tour]

Now, one of the biggest secrets to my success, has been my ability to take action, and take action fast! And that’s exactly what I want you to do! Below this video is a link to download our 13 Step YouTube Channel Checklist. I want you to take five minutes right now to download this checklist and make sure your YouTube Channel is updated and optimized. As we go through all the training, it will be absolutely CRUCIAL that this has been set up properly!

So, go do that now!

Thanks so much for watching this video, and joining RMI. Make sure to keep an eye on your inbox for future emails and video tips from me!

Thanks and Welcome Aboard!”

PLUG & PLAY Welcome Video:

“Hello and Welcome to the Members Area of Your Product Name ! Now, real quick, if you are brand new, mak sure to take a quick second and watch this super important video right now, so you know exactly how to get the most out of all this training!

Now first and foremost, I want to take a moment and truly thank you for signing up and becoming the newest member of Your Product Name ! I am so excited to share with you everything you need to take your Customer’s GOAL to the next level with this powerful training!

Now, to get you fully aquainted with the site, let’s go ahead and take a quick tour of the members area so I can show you around.

[Cut to Screen Capture Video Tour]

Now, one of the biggest secrets to my success, has been my ability to take action, and take action fast! And that’s exactly what I want you to do! Below this video is a link to download our Checklist/Action Item/etc. . I want you to take five minutes right now to download this Checklist/Action Item/etc and make sure your to-do item is done! . As we go through all the training, it will be absolutely CRUCIAL that this has been set up properly!

So, go do that now!

Thanks so much for watching this video, and joining Your Product Name !. Make sure to keep an eye on your inbox for future emails and video tips from me!

Thanks and Welcome Aboard!”



2. Screenflow or CamtasiaIt’s nice to give people screen capture view of you navigate through your website so people can see it in action!



The About Me Video:

I’m sure you’ve heard the old saying, “People do business with people they like.”

Well, now there’s a new saying…“People do business with people that have a STORY”

The ABOUT ME video is an opportunity to tell your story and help your audience/market understand WHY you do what you do, WHAT you want to accomplish – and WHAT got you into this business (or creating this product).

I recommend using an “interview” style approach, which appears as if you’re speaking with someone off camera.

This Video’s Intention: The intention of this video to engage your audience with a powerful story that let’s your customers know not just WHAT you do, but WHY you do what you do!

How To Approach The About Me Video

An easy way to approach this video is to have someone ask you the following questions off camera and then have an editor take some of your best responses and piece together a 2-3 min video.

Use these questions to help you create some great sound bites.

EXAMPLES:

The following example is NOT an About Me video. It is the video I used for my CreativeLIVE presentation. It follows the SAME template/style that I want you to have. Notice how I am being interviewed, and each shot has b-roll footage to enhance my story. See that video here: http://youtu.be/ZYSic2rWsWM

http://youtu.be/ZYSic2rWsWM




Questions To Use When Creating Your Video:1. What is your Big WHY/Passion/Purpose with Your Business? What

do you do?

2. Who are you? (Name, education, special background, philosophyon business, etc…)

3. What got you into this business?

4. What important things should someone know about yourbusiness?

5. Why should someone WANT to do business with you?

6. What’s the NEXT STEP to take if we want to learn more?

Remember to speak as candidly as possible.

It’s important for you to appear genuine and conversational, which is why I recommend NOT writing a script.

As I mentioned earlier, just have someone ask you questions off camera and then have your editor make a 2-3 min video with your best responses, or you can edit it yourself. (With music of course!).

Your market is looking forward to meeting you!

Adding B-Roll Footage:B-roll is simply secondary footage that you can use in your video. This will be extremely important to capture for two reasons: #1 it will bring your story to life and paint a powerful picture. #2 it makes editing your interview much more smooth! (NOTE: This really is something you want an editor to do for you)

Possible B-Roll Shots Include:

•Old “Before” Photos/Videos

•You in Your Element Today•typing on your laptop•on the phone with clients•speaking at an event•writing/whiteboarding, etc.

•Lifestyle Footage•You doing what you love doing in your spare time•Your home, car, neighborhood, city, etc.

Resources Needed:To help assist you in making this video, I’ve listed the recommended ReelMarketingInsider Training that will best help you!

1. Elements of VideoThis is the PERFECT module to help you get started on HOW tomake a video! Everything from lighting, filming and choosing theright equipment is included here! http://www.reelmarketinginsider.com/dashboard/video-101/





The YouTube Trailer Video:The YouTube Trailer Video is a video that people will see when they first land on your YouTube Channel *if* they are not already subscribers.

This video is essential if you’re using YouTube (and the new Channel Layout).

NOTE: Please refer to the YouTube Channel Checklist for more information on switching to the NEW Channel Design:

Your Video’s Intention: The TRUE intention of this video is to get first-time visitors to become Subscribers to your YouTube Channel.

EXAMPLES: You can get creative and fun as you want with this video. (It can also be the exact same video as your ABOUT ME video!) Below is the example of my latest YouTube Trailer Video

James’ YouTube Trailer Video: http://www.youtube.com/watch?v=WFSwwmXxedc

Where to Host This Video: YouTube.com

http://www.youtube.com/watch?v=WFSwwmXxedc

http://www.youtube.com/watch?v=WFSwwmXxedc

A Simple Outline for the “YouTube Trailer” Video:

There is no LIMIT to what you can do with your video, but below are the essential ingredients that you’ll need in your video no matter what you decide to create.

I. Why You?You’ll need to quickly introduce yourself and state your credibility in your field. Are you an author? Do you have years of experience? Are you the founder, creator, CEO, etc?

II. Your Channel’s “Why”Once you introduce yourself, introduce your channel. The real secret to creating a compelling channel, is to share the big WHY behind your channel. WHY did you start this channel? WHY are you making all this content... just because you want to make money? Not good enough! Paint a picture that is bigger than YOU.

III. Why I Should Subscribe?The next step is to deliver Call to Action #1. Encourage your viewers to subscribe to your channel (by clicking the link above) and tell them why! (Because we release new videos each and every week!)

IV. What’s the Next Step?Excellent! You got a new subscriber! Congrats! But it’s not enough. You need to encourage your viewer to take the next step with you, and that next step is OFF YouTube. Encourage your viewers to click the link to download your free gift (report, video, etc.) This is how you build your list with your YouTube Trailer Video!

Completed YouTube Trailer Script:

The following is a completed script for a simple YouTube Trailer. Let’s say I’m Liz DiAlto (Tighter in 10 Days), and I teach women how to get into great shape. Without knowing much about her market, here is my best attempt at a script for her YouTube Trailer...

“Hi, I’m Liz DiAlto, founder of Tighter in 10 Days, helping you get a tight body on a tight schedule! And Welcome to my YouTube Channel!

Are you struggling to lose weight? Don’t have the time or the willpower to make it to the gym and sweat off those stubborn pounds?

After struggling with weightloss myself, I made it my mission to help busy women like yourself ditch willpower and make weight loss fun, easy and quick!

And here on my YouTube Channel, I show you exactly how to do that! Every week I share new videos with my latest workouts, diet tips, and even interviews with other fitness and nutrition experts.

To make sure you stay up-to-date with all my latest content, make sure to become my newest subscriber by clicking the subscribe button above.

And to get started now, I’ve put together a 3-Part Video Series on Diet & Nutrition, called Slammin’ Hot Body Secrets, and I want to give it to you absolutely free. All you need to do is click the link in the description box (or this one on your screen), and I’ll send you those three videos absolutely free.

Thanks again for stopping by, and I look forward to hearing about your success!”

Plug & Play YouTube Trailer Script:

Let’s take a second look at the script above, and see how we can replace Liz’s details with yours in this plug and play script!

“Hi, I’m ADD NAME HERE , founder of ADD CREDIBILITY , helping you get ADD BENEFIT-STATEMENT !

And Welcome to my YouTube Channel!

Are you struggling ADD PRIMARY GOAL HERE ? ADD PAIN POINT QUESTION HERE.

SHARE YOUR JOURNEY & YOUR MISSION.

And here on my YouTube Channel, I show you exactly how to do that! Every week I share new videos with ADD YOUR VIDEO CONTENT HERE .

To make sure you stay up-to-date with all my latest content, make sure to become my newest subscriber by clicking the subscribe button above.

And to get started now, I’ve put together a 3-Part Video Series on ADD FREE GIFT HERE , and I want to give it to you absolutely free. All you need to do is click the link in the description box (or this one on your screen), and I’ll send you those three videos absolutely free.

Thanks again for stopping by, and I look forward to hearing about your success!”



2. VideoHive.netIn my YouTube Channel Trailer Video, I found a cool template onVideoHive.net, and hired someone on oDesk.com to customize it to my needs. There are a TON of very cool designs and creative templates available for just a few dollars on VideoHive.net!



The Book Trailer VideoCan you remember the anticipation you felt when you saw a movie trailer that left you saying, “I’ve got to see this!”

Do you know WHY it left you saying that?

It’s because you were left wondering, “What happens next?”

And a good book trailer is no different. It leaves you with open loops asking the following questions.

• How can I get these results?• What are the (steps, secrets, principals) that will get me there?• What are the bonus chapters being left out?

Here’s the outline I’d like you to follow.

Step #1 Begin with a question, or present a problem.

Step #2 Talk about why this book NEEDED to be written. (This is an important question and needs to be the first question you answer when writing a book – any book).Examples:

Step #3 Paint a picture of what life could be like – if the reader implements what you’re about to teach in this book. Examples:

Step #4 Integrate testimonials or any other way to show your book works.

These are possible introduction statements.

Have you ever wanted...(insert end-resutls your proudct can offer) Well, now more than every peole are confused about where to find a prouduct that can (Insert benefits)

(Call to action) Can you remember the anticipation you felt when you saw a movie trailer that left you saying, “I’ve got to see this!”

Do you know WHY it left you saying that?

It’s because you were left wondering, “What happens next?”

And a good book trailer is no different. It leaves you with open loops asking the following questions.

• How can I get these results?• What are the (steps, secrets, principals) that will get me there?• What are the bonus chapters being left out?

Here’s the outline I’d like you to follow.

Step #1 Begin with a question, or present a problem.

Step #2 Talk about why this book NEEDED to be written. (This is an important question and needs to be the first question you answer when writing a book – any book).Examples:

Step #3 Paint a picture of what life could be like – if the reader implements what you’re about to teach in this book. Examples:

Step #4 Integrate testimonials or any other way to show your book works.

How To Teach - ANYTHING!Time to head back to “school” for a moment.

Yet this time you’re not going be the student; you’re going to be the teacher.

But before you start thinking, “Hey, I’m not a teacher,”

I’d like to remind you that everyone is a teacher.

Just because you don’t have a classroom full of gradeschool students or a lecture room full of college kids doesn't mean you’re not a teacher.

The fact is, we’re always teaching...

Every time we give direction to a co-worker - we’re teaching.Every time we instruct a child - we’re teaching.Every time we show somone how to use a tool, both digital or tangible - we’re teaching.

But not everyone is a good teacher.

You MUST become a GREAT teacher to succeed in business!

Think about it! People go online looking for information. Those who provide the most value are the

ones who can teach the best!

Your ability to create an instructional “How To” video is more important than just making a video.

It’s an opportunity to develop your sales skills and to really connect with your audience.

Follow these guidelines for creating learning HOW to teach anything to anyone!

How to Teach AnythingThe following is a simple step-by-step flow on how to teach your topic. I suggest reading through these with one of your topics in mind.

1. Tell us WHAT we’re about to learnThe easiest way to begin any “how to” video is to introduce the topic. What are you going to teach us today? I also suggest painting the BIG PICTURE here. This is where I layout the STRATEGY from the 30,000 foot view.

2. Tell us WHY it’s important to learn itIt’s not enough to tell us what you’re going to share. You need to tell us WHY this is important. You must paint a picture of the outcomes/benefits of learning this information. What will it do for us? This is a great time to introduce case studies of successful students who have already implemented what you’re sharing.

3. TEACH what you promisedNow you can teach what you promised! The best way to do this is to think linear. Walk people through the steps from beginning to end. Don’t assume your students know as much as you. Start at “scratch” and walk them through everything they need. The more actionable, the better!

4. Recap Your TrainingEnd your training by recapping or summarizing what you just taught. Lay it all out so they can see the big picture. And to make sure they take action on this, encourage them to take that first action step right now! Then REMIND your audience of consequences of NOT implmenting what you’re about to teach.

Essential Elements To Keep In Mind- I highly recommend Case Studies or success stories to help show the proof and real life

examples

- Be VISUAL. If you’re making a video, your tutorials need to include visual demonstrations of what you’re teaching, not just a talking head.

- Don’t be afraid to get TOO detailed! People want their hand held through every step!

- Speak candidly and don’t be afraid to be yourself in this video. Your audience wants to learn from someone they like.

- Create a Mini-Transformation! Each video should encompass just one “how-to.” Don’t try to change the world or someone’s entire life with just one video.

- Remember that you’re speaking to just one person with this video

- Encourage follow-up questions, and listen to your viewers’ concerns!

How to Use This Teaching Model

Below is a list of suggested videos that you can use this “how to teach anything” outline...

1. YouTube Q & A VideosTake your customers questions and answer them on videos on YouTube! Marie Forleo (http://www.YouTube.com/marieforleo) does a great job of this!

2. Demonstration/How-to VideosAnytime you want to show HOW to do something on a YouTube video, use this simple outline!

3. Screen Capture TutorialsUsing Camtasia (PC) or Screenflow (Mac), you can walk people through the specific steps by showing your screen!

4. Video Training, Products and Online CoursesIf you create and sell online courses of your own, you NEED to be using this basic teaching model for every video you create!

5. Live & Auto WebinarsWhether you do a live or autowebinar, you need to give value and teach content before you sell your products. Follow this template to teach and deliver a killer presentation!

6. And more!Please don’t limit yourself to the suggestions above, I teach in my video salesletters, free reports, launch videos, and more!

http://www.YouTube.com/marieforleo




The Upsell VideoIt’s a BIG deal to get someone to buy something online.

Think about it. They see a video, stumble across a website or hear about your company and then become so inspired that they whip out their credit card and make a purchase.

That’s a big deal!

At this point it would be a shame to let all that momentum go to waste without offering an upsell.

In fact, I would argue you’re not doing your client/market justice without offering further help, which is exactly what’s up-sell video will accomplish.

Here’s the outline I’d like you to follow when creating your up-sell video

Step #1 Congratulate them on the purchase they just made. They’ve just made a financial decision - and they should feel good about it.

Also use this as an opportunity to remind them of the benefits they’ll be receiving by making a purchase.

Step #2 Let them know the product they just purchased is 100% complete – and that nothing is missing. (The last thing you want your customer thinking is that they just bought something that was not complete, and it was just a tactic to up sell them into something else)

Step #3 Now it’s time to position your offer. The proper way to position an up sell is that you’re doing a FAVOR for the client. This includes WHY this extra product will help them with the product they just purchased – and the fact that you’re selling it at discounted rate.

Step #4 Give a call to action to make this purchase, and then place this offer in position of scarcity by telling them once they click to check out – they’ll never see this offer again.

Examples Of Upsell VideosBelow is an example of one of my recent upsell videos

http://www.reelmarketinginsider.com/try-rmi-now-infsf/

Script Example: Congratulations on your purchase of (Insert the name of product).

You’re just seconds away from getting your hands on the most innovative and powerful tools that will (Insert Benefits).

Now, I’d like to remind you that your purchase of (Insert the name of product) is a complete order.

Meaning EVERYTHING you need to (List a few things that people are wanting to accomplish) has been included in this purchase for you to succeed.

And since you’ve taken this step and have demonstrated faith in our company, we’d like to return the favor, and make you a special offer.

Keep in mind this is a one-time offer which we only present at check-out of this purchase.

For just (Insert Price) we’d like to offer you (Insert Product Name) which has been designed for people that want to (List benefits).

Think of this as an enhancement to your purchase.

And as ALWAYS, there’s a 100% no hassle (List the terms/months) guarantee. So have absolulty nothing to loose.

So (Give directions on how to make the purchase) to get started.

Or you can choose to pass on this one-time-offer by (Give directions on how to proceed to checkout with the origional product) to proceed to checkout.

Thank you once again for your purchase and we look forward to hearing how (Insert Product Name) has made an impact on your (Insert where the results will be).



The R.M.I. Trailer Video:Anticipation. It’s a powerful ally in your marketing. How can you get people excited about your upcoming products and promotions?

The answer - A Product Trailer.

There’s a reason people used to line up and wait for hours to see their favorite film. After watching an exciting trailer for the upcoming film, the anticipation builds and people want to be apart of the EVENT. (the key word being event!)

How can you turn your marketing into an EVENT that people want to be apart of?

The following Script Template will detail out the quick and easy promo video I created for The Mad Vids Scripts back in May, 2013. You can view that quick video here:

http://www.youtube.com/watch?v=UXnUcutXyZc

Your Video’s Intention: The intention of this video is to build the anticipation and create momentum for upcoming EVENT.




Breaking Down the R.M.I. Trailer Video:There is no LIMIT to what you can do with your video, but below is the breakdown

of the RMI Trailer video I shared above.

“Coming to Reel Marketing Insider this May...

Struggling to get started? Don't know what videos to make let alone what to say in your videos?

Introducing, RMI's Custom Video Scripts!

Through simple follow-along PDFs, now you can bring your videos to life with proven, fill-in-the blank scripts that WORK.

Create Squeeze Page Videos, Sales Videos, even Traffic-Getting YouTube Videos, and much, much more on the fly!

All from the Industry's Leading Provider in Effective Video Marketing Training... Reel Marketing Insider.”

Notice this is a short video. It’s quick, to the point and leaves you wanting more. Here’s a simple outline to follow to re-create this trailer...

The Basic Outline:

I. Grab AttentionGet attention immediately. This is as easy as asking your viewers a question, or painting the picture of a benefit they seek to get.

II.CuriosityThis is where you begin to introduce your new product, service or offer.

III.Show the BenefitsWhat will this product/service do for your customer? What are the benefits? Problems solved?

IV.Give a Call to ActionEnd your video by telling your viewers what to do next!



2. VideoHive.netI love VideoHive.net! You can find great templates and hire someone on oDesk.com to customize it to your needs. There are a TON of very cool designs and creative templates available for just a few dollars on VideoHive.net!

3. Fiverr.comI found the voiceover artist for this video on Fiverr.com. I spent $5 to get that audio recorded.

4. oDesk.comI hired an “After Effects” video editor to animate the video for under $100.



The Viral “Stats” Video:I am extremely excited to discuss this video! It’s a unique one, and not something very many people do.

The “Stats Video” is simply a video that shares data, numbers and figures from your industry. There is power in these numbers, and when they are staggering, you can convey a powerful message through these numbers.

But not only that! These types of videos almost ALWAYS get shared and posted with ease!

Your Video’s Intention: Leverage statistics about your industry to create a powerful video that gets people to share and ultimately gets people to visit your website.

EXAMPLES: Below is the example of the two “Video Revolution” Videos that I have done:

Video Revolution 1.0: http://www.youtube.com/watch?v=ZuY_EzTonDcVideo Revolution 2.0: http://www.youtube.com/watch?v=0LTPTt1wT3Y


http://www.youtube.com/watch?v=ZuY_EzTonDc

http://www.youtube.com/watch?v=ZuY_EzTonDc

http://www.youtube.com/watch?v=0LTPTt1wT3Y

http://www.youtube.com/watch?v=0LTPTt1wT3Y

A Simple Outline for the “Stats” Video:

It’s not as easy to create an outline for this type of video. Instead, I will discuss the major elements that will make your video amazing!

I. What’s Your “Big Picture” MessageIn my “Video Revolution” video, I have a message that simply says: Video is getting BIGGER... Are you using it? Don’t just list a bunch of facts and cool numbers, look for a theme or message that you want to share. What’s the lesson you want to get across to your viewers? Identify this first, and everything else will fall into place!

II. List Your Most-Staggering StatsOnce you have your big picture message (the emotional), you’ll need to back it up with the numbers. Do the research (or hire someone!) to find the best stats, infographics, and studies that support your message.

III. Make it Come to Life with MusicThese are very musically-driven videos. In fact, a bad song will ruin the entire video. Take the time to find a great song (check out www.PremiumBeat.com)

IV. What’s the Next Step?No video is complete without the right Call to Action. When your video ends, direct your viewers to take the next step with you!

http://www.PremiumBeat.com

http://www.PremiumBeat.com

Action Steps for Creating Your “Stats” Video:

It’s pretty easy to create a video like this! Below is a simple action list of the steps you need to take to create one of these videos!

1. Research Your StatisticsStep #1 is to gather all the data you can in your industry. The more staggering the facts the better! Make sure to limit it to only the BEST stats that support your overarching message!

2. Script Out Your StatsThe next step is to gather and organize your best stats so they are ordered nicely. You want ALL the text (even your call to action) to be put on one document so you have a complete script.

3. Find the Perfect SongHead on over to PremiumBeat.com and take your time looking for the perfect song that matches your video and your message. Take your time here, the song will make or break your video!

4. Find Your “After Effects” EditorFind a video editor who specializes in “After Effects” on a site like www.Odesk.com. Give examples of other “Stats” videos you want to emulate, and make sure to give him/her your complete script and music selection(s).

5. Launch & PromoteOnce you are happy with your final product, it’s time to promote it! Upload to YouTube and get as many people as you can to share it! Get the buzz out!

http://www.Odesk.com

http://www.Odesk.com

The Testimonial VideoCan I get a witness?

It’s a statement that’s meant to evoke an “amen” from people that believe in what’s being said.

But it’s not only contagious - it’s also necessary when it comes to doing business.

And what better way to “get a witness” than through video.

Have Others Sing Your Praises!

There’s nothing better than having someone else sing your praises.

But wait!

Shouldn’t all entrepreneurs be their companies #1 salesperson?

Yes, that’s correct. But your clients need to be your 2nd biggest sales associates. And the way you accomplish that is through a testimonial video.

Here are some ideas for testimonial videos. They don’t need to have all these elements, but at least some of them.

This special Mad Vids .PDF is designed especially for training your customer to create the PERFECT Testimonial video for you... 'coz trust me: they don’t know how!

THIS VIDEO’S INTENTION: Social Proof! The intention of the Testimonial video is to demonstrate social proof and instill confidence in you and your products via your past, happy customers!

A Template for the Perfect Testimonial VideoWhen you ask your next customer for a testimonial video, give them the simple outline below, so they can turn it into the PERFECT Video for you!

NOTE: Make it SUPER easy for your customers to give testimonials. Show them HOW to use their computer’s webcam and upload it/send it to you!

I. Your IntroThe intro is easy. Simply introduce yourself, and a little about who you are. If you have a website, feel free to share it!

II. Your “Before”What was your struggle, problem, or issue before you worked with me? What was your “before?”

III. How Did You Discover Me?How did you discover me? What was your story of finding me, and what made you decide to work with me?

IV. Your “After”Where are you now?! How did my product/service help you?

V. Final Recommendations (Call to Action)Any final recommendations or thoughts for people thinking of working with me? What would you say to them?

========== ========== ========== ========== ========== ==========

Keep in mind that a testimonial video is different from a case study video, but both of them

get the same message across – Real People Getting Real Results.

Additional things to keep in mind:• Show the results you’ve recieved (If the service or product is used to deliver

visible results).• Have a plan for getting testimonials from past clients.• Keep them simple. An easy smart phone testimonial is perfect, and they should

all be kept to just one fluid shot.• Use a variety of people in your testimonial videos in order to reach a larger

audience.

CONTENTS...and change as neccessary for your business. James’ Version: Hi, James Wedmore here,...

Documents

Transcript of CONTENTS...and change as neccessary for your business. James’ Version: Hi, James Wedmore here,...