Content...By The Numbers: Using Buyer Data To Fuel Multi-Touch Campaign Creation
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#B2BMX Using Buyer Data To Fuel Multi-Touch Campaign Creation Content By The Numbers:
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Transcript of Content...By The Numbers: Using Buyer Data To Fuel Multi-Touch Campaign Creation
#B2BMX
Using Buyer Data To Fuel Multi-Touch Campaign Creation
Content By The Numbers:
#B2BMX
Our Panelists
Tim RyanVP of MarketingYouEarnedIt
Kathy MammonSenior Director, Demand
GenerationMagnetic
#B2BMX
Why Does Data Matter?
#B2BMX
Planning & Ideation
#B2BMX
Content Strategy & Creation
#B2BMX
Magnetic
Survey E-book
#B2BMX
Email Promo PR Sales “cheat sheets”
Additional Elements:
Interactive Quiz
Three-Part Blog Series
#B2BMX
YouEarnedIt
E-bookBrand and winner blogs
Infographic
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Winner badges Winner videos PR Pop-up party Email Promo
Additional Elements:
#B2BMX
Results & Lessons Learned
#B2BMX
Questions?
Tim RyanVP of MarketingYouEarnedIt
Kathy MammonSenior Director, Demand
GenerationMagnetic
#B2BMX