Content With Intent
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Transcript of Content With Intent
NEWSROOM CHECKLIST
o Use fast, intelligent research
o Choose relevant conversations
o Make the process simple
o Have a back up plan
o Multi-disciplined team
o Small, nimble client partnership
o Templates save time
o Track, test and learn
ONGOING CHECKLIST
o Use research – trends, audience, business
o Experiment – tap into content trends
o Ask your audience, and listen
o Create once for many
o Support
o Use learnings and analytics
NEWSROOM CHECKLIST
o Short term incentives for long term loyalty
o Make the audience feel special
o Don’t show someone else’s party
o Have rewards ready
o Move on (learn) stronger