Content Strategy Triage: Who lives? Who dies? Who do you fight to save?
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flickr: johnloo @sarahokeefe Content strategy triage Sarah O’Keefe Scriptorium flickr: navalsurfaceforces
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Transcript of Content Strategy Triage: Who lives? Who dies? Who do you fight to save?
flickr: johnloo@sarahokeefe
Content strategy triage
Sarah O’Keefe Scriptorium
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@sarahokeefe
flickr: steevithak
Who lives?Who dies?
Who do you fight to save?
Deceased
Image: SmartSign.comtwitt
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Minor
@sarahokeefe
flickr: dvanzuijlekom
How do you triage content strategy projects?
@sarahokeefe
flickr: clevercupcakes
Content strategy, the theory
@sarahokeefe
Content strategy in practice
@sarahokeefe
@sarahokeefe
Risk ROI Visibility Complexity
Risk ROI Visibility Complexity
@sarahokeefe
Pilot
Risk ROI Visibility Complexity
Risk ROI Visibility Complexity
@sarahokeefe
New effort
Risk ROI Visibility Complexity
Risk ROI Visibility Complexity
@sarahokeefe
Mature effort
Risk ROI Visibility Complexity
Risk ROI Visibility Complexity
Pilot projects
@sarahokeefe
Pilot projects
@sarahokeefe
New output format
Pilot projects
@sarahokeefe
Reducingeffort
@sarahokeefe
@sarahokeefe
Content strategy in practice
@sarahokeefe
Content strategy in practice
@sarahokeefe
Content strategy in practice
@sarahokeefe
New effort
@sarahokeefe
Improving UX
@sarahokeefe
@sarahokeefe
@sarahokeefe
Priorities, people.
@sarahokeefe
@sarahokeefe
@sarahokeefe
@sarahokeefe
@sarahokeefe
@sarahokeefe
@sarahokeefe
@sarahokeefe
@sarahokeefe
@sarahokeefe
Content strategy triage
@sarahokeefe
❖ ROI
❖ Visibility
❖ Risk
❖ Complexity
“Who you gonna call?”
@sarahokeefe
