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CONTENT STRATEGY

The Future of Marketing

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WHAT DO WE THINK IS THE SINGLE MOST IMPORTANT THING WEBSITES CAN OFFER TO USERS?

“USABLE CONTENT”

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WHAT IS CONTENT STRATEGY?

PRACTICE OF PLANNING FOR THE CREATION,DELIVERY AND GOVERNANCE OF USABLE AND USEFUL CONTENT

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CONTENT CAN INCLUDE

TEXT AND DATA

GRAPHICS

VIDEO AND ANIMATION

AUDIO

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STRATEGY DOES NOT REFER TO JUST …

IT IS ALSO THE WHY WHEN HOW WITH WHAT FOR WHOM BY WHOM WHERE HOW OFTEN WHAT NEXT…

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WHAT….

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WATCHWORDS FOR GOOD CONTENT

USEFUL USABLEENJOYABLE

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WHAT IS DIGITAL STRATEGY

How to leverage Web Apps., Social Media etc. to meet your goals.

How to measure itWhat will define successWhat are your priorities and goals?

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CONTENT STRATEGY

Who are you speaking to?What are you going to say?How are you going to say it?How will you curate it?How will your content meet your goals defined in 1,2, 3 of the above?

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LAST BUT NOT THE LEAST …GOVERNANCE..

How to Manage all the content?Who will be responsible?Who will make the decisions?

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WHY IS CONTENT CREATION DIFFICULT? WHAT DOES IT INVOLVE…

Audit Analyse Strategize Categorize Structure Create Review Approve Publish Update Archive

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LATE CONTENT IS ONE OF THE PRIMARY REASONS FOR DELAYED PROJECTS

TASK AND RESOURCES NEEDED ARE

SERIOUSLY UNDERESTIMATED

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WHAT NEEDS TO BE DONE

PLAN CREATE PUBLISH GOVERN

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WHAT IS THE NEED OF THE HOUR…

Align on business objectives and user goals

Identify success metricsDefine risks and how to mitigateCreate a strategic foundation for

content

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WHAT CORBELSOFT CAN DO FOR YOU

PROVIDE CONTENT THAT NEEDS TO BE DRIVEN BY BUSINESS GOALS AND AUDIENCE NEEDS

PROVIDE CONTENT WITH EFFECTIVE TOUCH POINTS SUPPORING THE BRAND VISION

ENSURE THAT YOU SAVE MONEY, TIME AND RESOURCES BY PROVIDING MUCH MORE EFFECTIVE CAMPAIGNS

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HOW WILL WE DO THIS?

1. BY TREATING CONTENT LIKE A CRITICAL BUSINESS ASSET2. BY ANALYZING AND FINDING… What content do you need, and why? How will the content be structured? How will users find your web content? How we will get from today to launch? What's next once the content is "out there "? Last but not the least making sure our

recommendations impact your business positively…

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CONTENT FROM CORBELSOFT WILL ENABLE

Better user experienceGreater brand consistencyNew operational efficienciesBetter risk management through

better controlsImproved SEO and analyticsMore effective personalization and

targeting

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THANK YOU

PLEASE CALL US FOR CUSTOMIZED CONTENT SOLUTIONS

CORBELSOFT TECHNOLOGIES

YOUR PARTNER OF CHOICE…

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