Content Strategy Form
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Content Strategy Form
Copyright – DOTS Consultancy
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Goal
เป้าหมายของ Content Marketing ในธุรกิจของคุณคือ
ปัญหา / โอกาสของธุรกิจของคุณในปัจจุบัน
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Copyright – DOTS Consultancy
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Target Persona #1
ชื่อ ........... อายุ ........... เพศ ...........
ประวัติ
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รายละเอียดอื่นๆ
Copyright – DOTS Consultancy
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Target Persona #2
ชื่อ ........... อายุ ........... เพศ ...........
ประวัติ
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รายละเอียดอื่นๆ
Copyright – DOTS Consultancy
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Target Persona #3
ชื่อ ........... อายุ ........... เพศ ...........
ประวัติ
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รายละเอียดอื่นๆ
Copyright – DOTS Consultancy
![Page 6: Content Strategy Form](https://reader035.fdocuments.us/reader035/viewer/2022080209/5453a33faf79591d308b5721/html5/thumbnails/6.jpg)
Your Target
ปัญหา / สิ่งที่กลุ่มเป้าหมายของคุณกังวล
สิ่งที่กลุ่มเป้าหมายของคุณสนใจ ชื่นชอบ อยากรู้
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Copyright – DOTS Consultancy
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Your Brand
สิ่งที่แบรนด์ / ธุรกิจของคุณมี (Brand Product / Brand Value)
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Copyright – DOTS Consultancy
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Sweet Spot
ประเด็น / หัวข้อ / จุดเชื่อมระหว่างกลุ่มเป้าหมายและแบรนด์ของคุณ
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Copyright – DOTS Consultancy
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Persona #1
Persona #2 Persona #3
Awareness
Consideration
Purchase
Support
Advocate
Personas
Buying Stages
ระบุหัวข้อ / ไอเดียที่คุณสามารถตอบข้อกังวลแต่ละกลุ่มเป้าหมายในแต่ละช่วง ของ Buying Stage
Copyright – DOTS Consultancy
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Content Marketing Team
Managing Editor ………………………………………………………. Content Leadership Team ………………………………………………………. ………………………………………………………. ………………………………………………………. Internal Content Contributor External Content Contributor
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Copyright – DOTS Consultancy
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Content Type
Channel Objective (Brief) Ideas Frequency Actions
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Content Measurement
Channel Objective Metrics Remarks