Content & Social Marketing for SMBs (Connected Women #PWIB13)

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Welcome to the New Rules of Engagement

@jamshedwadia & @ladyxtel | Connected Women #PWIB13

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What REALLY is Social Media?


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It’s not about

Twitter or Facebook

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It’s all about

being where people are

And all businesses are run by people for people

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SMBs do face a couple of real problems

Value Proposition

Grow Customers

Make $$$$

Scale the Business

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Can Social Media address some of these issues?

Value Proposition

Grow Customers

Make $$$$

Scale the Business

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What’s the magic sauce?

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Here’s how some great SMBs have done it

3 8 % S M B S H AV E E X C E L L E D

— 2 8 % I N L A R G E

C O M PA N I E S

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“One Size DOES NOT

Fit All”

T Y P E O F B U S I N E S S ?

Choose the right platform

W H E R E A R E Y O U R

C U S T O M E R S ?

C O N D U C I V E T O C U S T O M E R

C O N V E R S AT I O N S?

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FA C E B O O K


25 Million SMB’s have business pages on Facebook

One of the Top Photographers in Asia

Daily Engagement !

Authentic voice !

Regular Contest and Promotion

Third Party Ads Service

Ana White: Homemaker turned blogger, turned entrepreneur


Key Takeaways

• Create a community where users can talk about themselves.

• Empower your fans to share their experiences with other users.

• Have clear strategies for your blog and Facebook page.

Kelly Lester: The Singing CEO. Lunch boxes ideas for Kids


Social Success Story: EasyLunchboxes Lessons in Branding, Content Creation & Community


On YouTube, Kelly offers short segments with lifestyle hints, food preparation tips and more, called “A Couple of Minutes with Kelly,”

T W I T T E R


4.5 Million SMB’s have profiles on Twitter

Fresh, Relevant and Vibrant Content

How does a bakery find interested followers?

It all started with that one tweet

Highlights:

On average, the company lands one meeting per week with potential partners, collectors or discarders through Twitter.

In a 3-month challenge, ecycler.com added 151 collectors and 623 discarders.

Startup Company Eliminates the Cold Call With Twitter

Highlights:

ecycler.com regularly receives coverage from relevant bloggers by meeting them first on Twitter.

Visual and interactive posts on Facebook make the site the #1 social media source of traffic, generating about 10% of all ecycler.com traffic.

Startup Company Eliminates the Cold Call With Twitter

L I N K E D I N


4.7 Million LinkedIn Users Are Employed by Small Businesses

S L I D E S H A R E


Branding & Search, Thought Leadership, Lead Generation

Y O U T U B E


YouTube is #2 Search Engine in the World

Indian Taxi Driver

M U LT I P L AT F O R M


F R E E R E S O U R C E S


Creative Commons is a nonprofit organisation that enables the sharing and use of creativity and knowledge through free legal tools.

W H AT A R E T H E R U L E S O F E N G A G E M E N T ?


Commit weekly

resources

Set Clear

Expectations

Know which

platform works

Social Data to drive

business strategy

Clear Calls to Action Consistency

S O C I A L M E D I A A C T I O N P L A N



Facebook Twitter Blog

Goals

Target Audience

Measurement

Brand Voice & Personality

Kpis

Facebook Twitter Blog

GoalsFoster Quality

Engagement & Showcase “Fun” Side Of Brand

Showcase Authenticity & Connect With

Likeminded Users

Grow Thought Leadership Through

Quality Opinion Pieces

Target Audience

Immediate Friends & Their Networks,

Curious Users Around Common Passion Points

(Discovery)

Knowledgable Readers, Opinion Seekers

(Research)

MeasurementFacebook Insights,

PageleverTopsy Pro,

ThoughtbuzzGoogle Analytics, Alexa,

Compete

Brand Voice & Personality

Fun, Unique, Engaging, Light-Hearted

Sharing, Reciprocative, Sincere, Dynamic

Informative, Trustworthy, Sincere, Inspiring

KpisIncreasing “Talking About

This”, “Reach”, Add Users To Email Database

Connect With 5 Different People A Day, 5 Updates

A Day, Increasing Following

Increase Subscribers, Encourage Email

Signups, Invite 2 Guest Bloggers To Contribute

Content


D E S I R E T O B E D E L I G H T E D B E T H E F I R S T T O T E L L & S H A R E E X P E R I E N C E S

P R O O F O F A C C O M P L I S H M E N T G A I N I N G M O R E K N O W L E D G E & K N O W - H O W

M I S S I O N

U S E R M O T I VA T I O N S

C O N T E N T P I L L A R S

C O N T E N T M I X

P L A T F O R M D I S T R I B U T I O N

O V E R A L L C O N T E N T P L A N

D E S I R E T O B E D E L I G H T E D B E T H E F I R S T T O T E L L & S H A R E E X P E R I E N C E S

P R O O F O F A C C O M P L I S H M E N T G A I N I N G M O R E K N O W L E D G E & K N O W - H O W

L I F E S T Y L E A D V O C A C Y P R O D U C T I V I T Y/ L I F E H A C K S

O T H E R B R A N D T I E - U P S

( S H A R I N G I S C A R I N G ! )

( B E T H E M O S T F U N H A I R S A L O N I N T O W N )

M I S S I O N

U S E R M O T I VA T I O N S

C O N T E N T P I L L A R S

C O N T E N T M I X

P L A T F O R M D I S T R I B U T I O N

4 0 %

- T W I T T E R - FA C E B O O K

- FA C E B O O K ( S H A R E F R O M

M I C R O S I T E )

- B L O G - T W I T T E R - FA C E B O O K

2 0 % 3 0 % 1 0 %

O V E R A L L C O N T E N T P L A N

Picture SourcingFlickr, Bigstock.

Use Powerpoint To Customise Your Images For Quick And Fuss Free Image Editing

Content Plans & Collaboration

Office365, Skydrive

Optimising Timing & Quanitity

I Need Inspiration!!

Surprise Someone From Your Community, Post Youtube Videos, Encourage Positivity

StructureConfirm Your Content Plan 2 Weeks In Advance. Map Out Your Key

Milestones (Product Launches, Events, Etc)

U S E F U L H A C K S F O R E X E C U T I O N

T H E L A S T W O R D O N C O M M U N I T Y


“Be S.O.C.I.A.L” !

Sincere

Open

Collaborative

Interested

Authentic

Likeable

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Communities are built on Relationships, not Technology

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Communities are built on Relationships, not Technology

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it’s not about social media communities, it’s about communities on social media platforms

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Don’t be !

Insensitive !

Irrelevant !

Intrusive

T H A N K Y O U !@jamshedwadia & @ladyxtel | Connected Women #PWIB13

Content & Social Marketing for SMBs (Connected Women #PWIB13)

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Transcript of Content & Social Marketing for SMBs (Connected Women #PWIB13)