Content Rules
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17-Oct-2014 -
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Technology
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Transcript of Content Rules
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By Marta Adamiec
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Overview
• Definition of “Content”• 10 Rules of Content • Real-world examples • What now?
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Content
A broad term that refers to anything created and uploaded to a website: the words, images, tools, and other things that reside there.
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Rule #1
Embrace being a publisher.
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Rule #1: Shauna: Celiac survivor, now writer.
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Rule #2
Insight inspires originality.
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Rule #3
Build momentum.
#51 blog, Technorati.com
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Rule #5: Google – Content that compels
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Rule #4Speak human.
https://www.youtube.com/watch?v=nM5DdiqJ48o
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Rule #5
Re-imagine, don’t recycle.
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Rule #5: Apple – ever seen the same ad?
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Rule #6
Share or solve; don’t shill.
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Rule #6: LinkedIn – Value
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Rule #7
Show, don’t just tell.
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Rule #7: Southwest – Client Narratives
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Rule #7: Southwest – True Story
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Rule #8
Do something unexpected.
http://www.youtube.com/watch?v=1Y_wJR1I-9s
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Rule #9Stoke the campfire.
MyStarbucksIdea.force.com
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Rule #9: Starbucks – Interaction
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Rule #9: Starbucks – Ignite conversation in social sphere
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Rule #10
Create wings and roots.
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Rule #10: Dr. Steve Greene
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Rule #10: Dr. Steve Greene No wonder Dr. Greene aspires to be a worm
farmer….
…. worms help roots so there can be
more platforms for wings to fly…
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What Now?
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What Now?
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What Now?
Wise men store up knowledge, But with the mouth of the foolish, ruin is at hand.
-Proverbs 10:14
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Recap• Definition of “Content”• 10 Rules of Content • Real-world examples • What now?
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