Content Revolution Webinarlacyboggs.com/wp-content/uploads/2016/11/Content... · Brainstorm like...
Transcript of Content Revolution Webinarlacyboggs.com/wp-content/uploads/2016/11/Content... · Brainstorm like...
Content Revolution Webinar
5 Reasons yourContent Marketing
Doesn’t Work …(and how to fix it!)
What !e’ll cover•The 5 reasons your content marketing doesn’t work… •…and how to fix them (like real, actionable stuff!) •The difference between blogging and content marketing •The No. 1 way to overcome these problems quickly & easily •How to create a profitable content plan for 2017!
Lacy BoggsI’m your host
5 Roadblocks"etween you and profitable content
Roadblock No. 1: No Clear Reasonfor Blogging
5 Questions to Figure Out Your Why:
1. Mission 2. Business Goal 3. Core Message 4. Ideal Reader 5. Promotion Plan
My 5…
5 Questions to Figure Out Your Why:
1. Mission 2. Business Goal 3. Core Message 4. Ideal Reader 5. Promotion Plan
Roadblock No. 2: Wrong Metrics
or (gasp!) no metrics at all
“An Audience will make you famous, but prospects will make you rich.”
- Tom Martin
Roadblock No. 3: Blogging to thewrong audience
When you’re blogging to support your business
(as opposed to blogging AS your business), having the RIGHT traffic is more important than
a ton of traffic.
Roadblock No. 4: Not leading people to
the sale
Imagine your content as #tepping #tones to a
#ale
Roadblock No. 5: Not promoting beyond
your audience
Which one $s your "iggest %oad "lock?
Imagine This…
The $10,000 Blog Post
Revenue / Leads = Value Per Lead
Step 1: Start with the calendar –Before you brainstorm
Step 2: Brainstorm like crazy
Step 3: Sort, Filter, Analyze
Step 4: Schedule
Ask Yourself: What could that kind of content planning system do for your business?
RECAP:This is really about:
• Having a plan is more important than how much traffic you attract. • I’ve cracked the code on a system that works to drive sales. • This is the fastest, cheapest way I’ve found to drive sales with content.
I’ve broken it all down so you can easily follow and apply the system to get your own
amazing results.
3 Choices:
1. Bootstrap & DIY. 2. Outsource. 3. Learn from an expert.
CIA Includes:
•5 Guided Audio Lessons (with complete transcripts) •Next Action Worksheets •Bonus videos, ebooks, templates, and interviews
Content Intelligence Academy
CIA In A Day (January 11, 2017)
5 guided audio lessons with transcripts ✓ ✓5 Next action worksheets ✓ ✓
201 Blog Topic Prompts Spreadsheet, Editorial Calendar Template and Video, Perfect Blog Post Template, and more
✓ ✓
Bonus Interviews with other experts on time management, telling your story, marketing,
SEO and more✓ ✓
Private CIA Facebook community for support ✓ ✓
LIVE small group coaching with Lacy ✓
INDIVIDUAL review of your content plan by Lacy ✓
Focus on taking ACTION and completing your content strategy in 1 Day ✓
ONLY 10 people ✓
Quick Decision Bonuses
1. BONUS: The Blog Promotion Workshop 2. BONUS: The JV Webinars Workshop 3. BONUS: The Content Upgrades Workshop
(that’s a $240 value!!)
CONTENT INTELLIGENCE ACADEMY
+ $240 in BONUSES!
Content Intelligence Academy
CIA In A Day
$199 $399
Limit 10 People January 11, 2017
What past Agents &ave to #ay...
For whatever reason, I felt good about starting the whole business, but the one thing I felt so overwhelmed with was I didn’t have a plan or a means to get going. I felt so disorganized. If I don’t feel organized, I feel paralyzed. I knew I needed something, some sort of calendar, but I didn’t know how to start that or what to do. That’s why I was so thankful to have found your strategy because it got me unstuck.Mariah Dolan
One of my favorite parts about the strategies I learned from CIA was how to create my marketing calendar and lead up to a promotion. It was so fun looking at my content through this new lens.
Sarah Greer
Some HappyCIACustomers…
Sonia Singh
Some HappyCIACustomers…
Sonia Singh
Some HappyCIACustomers…
Sonia Singh
MoreHappy Customers
MoreHappy Customers
MoreHappy Customers
Q & A
CONTENT INTELLIGENCE ACADEMY
+ $240 in BONUSES!
Content Intelligence Academy
CIA In A Day
$199 $399
Limit 10 People January 11, 2017
Content Revolution Webinar
Content Revolution
Webinar