Content Quality Management: Using Software to Manage Quality and Track Metrics
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Transcript of Content Quality Management: Using Software to Manage Quality and Track Metrics
Content Quality Management
The need for measurements and metrics with meaningby Scott Abel, TheContentWrangler.com
What is content?The stuff that runs your business
What is management?In a word: Control
Are you in control?Chances are you’re not
Why control?Content is a business asset worthy of being managed
just like any other business asset
Paradigm shiftDocuments aren’t authored, they’re manufactured
example: films and music
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Paradigm shiftWe create content for reuse in a variety of mediums
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example: modular, reusable, structured XML, syndication
Paradigm shiftWork shifts from authors to content managers
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example: managers track hours, personnel, cost per reuse unit
Paradigm shiftNew tools, standards, and customer-expectations
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example: DITA, XML authoring, “the perpetual beta”
Current stateTech pubs is often viewed as a cost center
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...but no one really knows what the actual costs are
does anyone know?
Current stateIt’s difficult - if not impossible - to get funding
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...so we chug along, doing our best with what we have
Current stateWe lack the ability to quickly see what’s going on
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...we can’t easily provide actionable data to decision-makers
Current stateWe often settle for mediocrity
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...and we make excuses for our inefficiencies
Solving the problemAdmit that we must manage content as an asset
...content management involves imposing order
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Solving the problemCapture exactly how we do our jobs today
...detect patterns that may have eluded us before
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Solving the problemMake intelligent decisions based on metrics
...metadata must be accessible and used to guide decisions
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Solving the problemChanging our roles and communicating business value
...sell both the value of improvements and their benefits
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Solving the problemSpeak to leaders in a way they understand
...it’s about profitability, plain and simple
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Solving the problemWork like a professional
...prove your ideas have merit and are based on fact
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Inmedius HorizonDashboard acts as a content command center
...define and control tasks, employees, processes, and content
® TM
Inmedius Horizon helps youDetermine the cost of creating information products
...work hours, number of staff, cost per unit
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see things that were previously invisible
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Inmedius Horizon helps youDetermine the actual cost of reusable content
...measure creation, compilation, and reuse costs
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process costs may surprise you
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Inmedius Horizon helps youProfessionally manage your content life cycle processes
...and can help you make the case for change
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easily making the business case
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More informationScott Abel [email protected]
For more information about Inmedius Horizon call
1-800-697-7110 or visit www.inmedius.com
® TM