Content Posting Guidelines

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www.42inception.com Content Posting Guidelines

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Transcript of Content Posting Guidelines

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Content Posting Guidelines

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Tag Key Influencers in the Image

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Target Posting Appropriately

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Experiment with Timings

Source: http://marketingcloud.buddymedia.com/

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URL Shorteners are not really good

Full Length URL

URL Shortener URL

Source:http://www.buddymedia.com/newsroom/

3 times high engagement rate

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Keep it Short & Simple

< 80 Chars

> 80 Chars

Source:http://www.buddymedia.com/newsroom/

27% higher engagement rate

Post

Post

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Use Facebook.com For Publishing Posts

FacebookExternal

Publishing Tools

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Share SWF Interactive Files

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Posting Frequency

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Facebook Suggests 1-2 Posts A Day

• Post get majority of its reach in < 24 hrs

• More Posts => Less Engagement => Less Edge Rank => Less Reach

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Example: Page With 7 Posts/Day

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Posts Statistics Of The Same Page

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Factors To Consider For The Right Frequency

• Ensure Quality for every post

• Budget Engagement time for each post

• How much is “too much” for your users

– Engagement should not drop

– Negative Feedback should not increase

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