Dreambrands Shopping Site Content Recommendations page 1 of 6

Dreambrands Shopping Site Content Recommendations

Presented by Nancy Sagar December 11, 2007

 

HOME PAGE 2  

Logo/company branding 2  Upper left corner – shopping icons 2  Main promo area 2  Additional content for SEO 2  Bottom navigation 3  

PRODUCT PAGES (WE’LL DESIGN THIS SECTION FIRST) 3  

Branding bar 3  Navigation area on left 4  Callouts 4  Different SKUs 4  Design notes 4  

GENERIC PAGES WITHOUT NAVIGATION 5  

SHOPPING CART 5  

LIST OF CONTENT NEEDED (IN ORDER OF PRIORITY) 5  

Product info 5  Testimonials 5  Help content 6  Sexual health forum 6  News section 6  About us section 6  Sales blurbs used throughout site 6  

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Home page Logo/company branding

´ Link to homepage via small logo, maybe a slogan. ´ Small link for retailer login (goes to corporate site) if we think they need it on this URL

Upper left corner – shopping icons

´ Shopping cart icon + “My cart” ´ Help Icon + “Help” ´ Icon + “Store locator”

Main promo area

´ 4 promo sections for each product. Include graphics, headline, several bullets and a button to learn more. Entire graphic has a hover effect. Link drives visitor into the product page for that product.

Additional content for SEO It will be organized to help visitor focus on the products and campaigns.

´ Special offer promo box-- goes to a page where they can download coupons and see special online shopping offers. (Needs to be much more prominent than the current “store coupon” link.) We’d change this graphic depending on what we’re promoting at the time. It can also be used to promote free samples.

´ Email signup: Sign up to get special offers and fun content via email. Would dump them into an email marketing platform. We’ll also include this widget on every page in the site.

´ Text intro to each product: A headline, intro paragraph and “more” button driving consumer into each product page. Also add a “buy now” button. This text would be optimized with keywords for each product.

´ Sexual health forum: We would build this content over time – it’s the value-added content to help drive SEO. Eventual content could include:

o Articles about common problems (We’d start with this content) § Good spot for Carrageenan versus competitor pages. We can use to drive

organic traffic. o Sexual health blog o Community forum – ask the experts

´ Fun – also a future content area where we would put promotions, games, viral items. Include it in the design so we know where it would go once we’re ready.

´ In the news: Links to 3 most recent headlines and to the full news section:

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o Press releases about these products (new) o Recent news coverage (like current section) o I would remove the ads from this area

´ Testimonials: Link to one main page of testimonials on all the products. Can use testis from consumers, scientists, etc. We’d also feature one or two product-specific testimonials in each product section.

Bottom navigation There will actually be quite a bit of content in the bottom nav section. It helps spiders read the site more quickly and can help users get straight to content that interests them.

´ Slogan and promotional info ala Firefly, eg “Natural products to improve your sexual health & happiness”

´ About the company and getting involved: o About us – I’d like to put some information about the company on this site and

let users click through to get more detailed info about Dreambrands. Photos of Cecile, Gary, other key players; show commitment to innovative product development; goal of improving quality of life.

o Affiliates (future) – goes to the affiliate marketing signup/login o Retailer login o Resellers – goes to a page where they can learn about reselling the product, drop-

ship program, etc. ´ Second navigation bar with two levels.

o Line 1: major areas in the site (top-level navigation – product A, product B, news, fun, sexual health forum, etc.

o Line 2: has links to the pages underneath. ´ Other really tiny links:

o Site map o Legal: Terms of use, Privacy policy, etc. o Copyright info

Product pages (We’ll design this section first) Branding bar A graphic used on all of the pages for the product. Can contain logo, product image, photography, etc. (Note that we can also put product images & photographs in the body of each page.)

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Navigation area on left Each bullet is a separate page

´ Product home page (named after product – “About Carrageenan”) o Product graphics o Sales text with links into sub-pages (eg learn more…) o Buy now buttons (LARGE!!!)

´ Why? (Talks about the benefits – why use it, why choose it over the competitors, why you’ll love it)

´ Choices (if needed, it’s a list of all product versions – warming, regular, flavors, sizes, etc., with “buy now” button next to each)

´ Science (this would also be a great spot for comparing how good the product is versus competitors)

´ Ingredients ´ Directions ´ Reviews (when we have them) ´ Buy now (goes into the shopping cart)

Callouts Graphic promo areas with a background, images, text, links. Callouts can go on the right side, left side under the navigation or in a thin bar across the top.

´ Testimonials: 1-3 quick blurbs for the product. Link at bottom to main testimonial page. ´ Special offer callout (ie sales offers, discounts, etc.) ´ News-oriented callout: ie Featured in More magazine! (Link to our site’s news area) ´ Email signup box ´ Send to a friend box ´ Social networking/bookmarking widgets (“add this” icon)

Different SKUs

´ We could show all product variations at the bottom of the pages with a “buy now” next to each

Design notes

´ We want consumers to understand who the market is for the product (male, female, all ages, specific ages). Can we include a few headshots of the target audience to help them quickly identify which products are for them?

´ Branding bar across the top – static image ´ Product images and graphics can be displayed in the page ´ Need at least 2 prominent “buy now” buttons

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Generic pages without navigation The non-product pages will have a different style & color

Shopping Cart We’ll need a good design for the shopping cart, but we’ll address that after creating the main page designs.

List of content needed (in order of priority) We’ll optimize the copy for each page so it follows SEO principles: Headline with keywords, subheadings, bullets, etc. We need to be ruthless about copy and make every word count. Each paragraph should have 1-3 sentences. We’ll use subheadings and bullets to help readers scan the page. Product info For each product we’ll need

´ Sales copy for intro page – the quick intro to why they will love the product. Can have links into appropriate sub-pages (ie Why, the science, etc.). I often find that the intro page is easiest to write AFTER the detail pages are done – that way you avoid repeating key information.

´ Why? (Benefits; why use the product; why buy the product rather than competitors) ´ Choices (A quick intro to each of the product variations, if offered) ´ Science (this would also be a great spot for comparing how good the product is versus

competitors) ´ Ingredients (list of ingredients and perhaps a blurb about what each one is in English –

ie “this is a natural thickener”. Very few people will know the scientific name for each ingredient.)

´ Directions: How to use it! ´ Reviews (if we already have some reviews, list them on this page. Write the actual copy)

Testimonials We’ll need time to collect them. Get started now! Should use a real first name and age. We could send them a free bottle of the new warming product in return for them giving us a publishable blurb. (I usually just call them, ask them to tell me what they like, and then write a snippet and email it to them for their approval.)

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Help content 1. Product-specific FAQs (for each product) – questions a consumer would have. 2. General help about shipping, promotions, where to buy, etc.

Sexual health forum Get started with 3 articles that focus on problems our customers face – vaginal dryness, etc. Brainstorm on topics and review keywords to identify best articles to write first News section Fill up with past (post-dated) and upcoming events. For example:

´ Ratings and quotes when products are featured in major publications ´ Product releases (make them newsworthy!)

´ Carrageenan developed ´ New warming version available

´ Retail news ´ Carrageenan now available in retailer A (involve them & tie to media schedule) ´ Retailer B release ´ Distribution in new countries

´ Carrageenan “the ingredient” in the news ´ Surveys / studies we can generate from our own customer base, our industry

contacts, and related scientific news that we can translate into stories that indirectly highlight our product

´ Add blurbs from featured stories in other publications (for SEO) with huge images; reprint in entirety if the publication allows. Otherwise, summarize & add new content, then link to the original.

About us section Personalize the existing content – show your passion and build trust by sharing your past successes with Zicam & Wrigley’s. Sales blurbs used throughout site To be written as design & content is finalized.

End (for now – a website is a living, breathing marketing channel,

so consider this version 1.0!)