Content Marketing: Why it's Still Awesome and Why That Should Scare You
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17-Oct-2014 -
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Transcript of Content Marketing: Why it's Still Awesome and Why That Should Scare You
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Content Marketing Why it’s still awesome, and why
that should scare you
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Why content marketing is
AWESOME
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Content marketing costs 62% less than traditional marketing
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Per dollar spent, content marketing generates 3 times as many leads as traditional
marketing
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B2B companies that blog generate 67% more leads per month than those who
don’t
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Blogs give websites 434% more indexed pages than websites with no blog.
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The average cost to generate a lead through inbound marketing ($143) is about half
the average for outbound marketing ($373).
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Because 61% of consumers say they feel better about a company that delivers custom content,
they’re more likely to buy from that company.
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Content creation is ranked as the single most effective SEO technique
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Why it being awesome is
Scary
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27,000,000 pieces of content are shared every day
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78% of CMO’s think custom content is the future of marketing
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54% of marketers say they will increase their content marketing spend in the next 12
months
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79% of marketers report their organizations are shifting to branded content
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86% of all B2C companies engage in content marketing and 91% of B2B companies do
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64% of B2B content marketers say their biggest challenge is producing enough
content
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Companies that blog at least 15 times per month get 5 times more traffic than
companies that don’t blog
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So.
With the ever-growing implementation of content marketing by every sector…
With 27,000,000 pieces of content being uploaded on a daily basis...
How can you possibly compete?
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1. Focusing on making content that’s social-friendly
2. Putting your personality into everything you do
3. Being an active responder, commentor, and social media user
4. Re-using your content to maximize your time and energy (and ROI)
5. Finding your own content niche
TRY…
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Sources:
● http://www.inboundwriter.com● http://www.slideshare.net● http://www.exacttarget.com
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