Developing and Executing an Effective Marketing and Media Outreach Strategy for Promotion of Solar
Content Marketing - Planning and Executing Fantastic Content-First Digital Marketing
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Transcript of Content Marketing - Planning and Executing Fantastic Content-First Digital Marketing
www.laurencejennings.com
YOUR BRANDED
CONTENT
PLANNING AND EXECUTING FANTASTIC CONTENT-FIRST DIGITAL MARKETING
www.laurencejennings.com
YOUR BRANDED
CONTENT
ENQUIRY LEAD SALE
OWNED
DIGITAL CHANNELS
OFFLINE CHANNELS
PAID
DIGITAL CHANNELS
EARNED
DIGITAL CHANNELS
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YOUR BRANDED
CONTENT
WRITE IT DOWN “86% of businesses are doing some form of content marketing but only 36% have a plan.” CMA - 2015
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EDITORIAL CALENDAR
DAILY TICKLIST
MONTHLY PLAN
OVERALL STRATEGY
YOUR BRANDED
CONTENT
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ANALYTICS SETUP
CONNECTED CHANNELS
CONSISTENT BRANDING
YOUR BRANDED
CONTENT
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USE HASHTAGS
FOLLOW & UNFOLLOW
CONSIDER PAYING
BE ACTIVE AND
ALTRUISTIC
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CONTENT