Me , Myself

& Content Marketing

The Brand

.

e-commerce

They sell: Bikinis, Bracelets, Bags, Wayuu products ( support a cause)

All handmade products from Colombia and Morocco

CA L I FORN I A L I F E S T Y L E BRAND

Social Media

.

BLOGG I V E WHAT

YOUR

AUD I ENCE

WANT

Tool: Answer the public

Example: Wayuu Bracelet

https://cocoyana.com/blogs/blog/get-ready-for-the-next-amazing-

music-festival

Share on the social media!

Instagram

T I P S

2 to 3 times daily

20 # with all variations of

your products

Tag 10 big influencers 

See what your

competition is doing

Have a clean feed

Create a giveaway/raffle

Instagram

Hootsuite

2X DAY EVERYDAY

Back linksI N F L UENCERS

PR LOG

Influencers

HOW TO F I ND ?

HOW TO APPROACH ?Reach out to bloggers, 20% will answer you back

100 x 0,20 = 20

Use micro influencers

Search tags from big brands with

same proposition

# related to your business ( #ootd,

#fashionblogger)

Look for people who comment on

your big influencers posts.

Google

Look for your type of audience on #

DM:

1. Introduce yourself

2. Make a compliment

3. Offer a product for free

4. ask if they are interested

Tip: informal approach

Email MarketingMA I L CH IMP

Challanges Make people believe in

your brand

Blog and social media

posting plan (takes time!)

Find blog Ideas

Find the right # and

keywords

Find influencers 

Conclusion

 Blogging is really really

important,

Have your own voice

Know who is your

audience 

And finally .... be patient!!

Question

Was the presentation

helpful and why? Was any

information new?

Any doubts?

Thanks!