Content Marketing Introduction (Marco Seiler, SYZYGY Group)
7
Content Marketing Introduction Marco Seiler
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14-Sep-2014 -
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Transcript of Content Marketing Introduction (Marco Seiler, SYZYGY Group)
Content Marketing Introduction
Marco Seiler
Content Marketing /
Hype or salvation?
Content MarketingCorporate Publishing
Native Advertising
/ Content Marketing on the rise
SPEND ATTENTION
Traditional marketing campaign model
SPEND
ATTENTION
Content Marketing
/ Digital Innovation Day 2014
Definition
Content
Strategy
ContentPromotio
n
Measurement
Innovation
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