Content Marketing in Europe, 2015 - Statistics & Insights
Transcript of Content Marketing in Europe, 2015 - Statistics & Insights
![Page 1: Content Marketing in Europe, 2015 - Statistics & Insights](https://reader030.fdocuments.us/reader030/viewer/2022032714/55aa93541a28ab903e8b4608/html5/thumbnails/1.jpg)
Solved by the Leading European Industry Experts
TOP CONTENT MARKETING CHALLENGES OF
2015Driving Content
Marketing Success
IN EUROPE
![Page 2: Content Marketing in Europe, 2015 - Statistics & Insights](https://reader030.fdocuments.us/reader030/viewer/2022032714/55aa93541a28ab903e8b4608/html5/thumbnails/2.jpg)
Content marketing is not a new concept.
![Page 3: Content Marketing in Europe, 2015 - Statistics & Insights](https://reader030.fdocuments.us/reader030/viewer/2022032714/55aa93541a28ab903e8b4608/html5/thumbnails/3.jpg)
Marketers know that the consumer is in complete control of when and how they buy.
![Page 4: Content Marketing in Europe, 2015 - Statistics & Insights](https://reader030.fdocuments.us/reader030/viewer/2022032714/55aa93541a28ab903e8b4608/html5/thumbnails/4.jpg)
So how do marketers compete in a world where everyone and their mom is trying
their hand at content marketing?
![Page 5: Content Marketing in Europe, 2015 - Statistics & Insights](https://reader030.fdocuments.us/reader030/viewer/2022032714/55aa93541a28ab903e8b4608/html5/thumbnails/5.jpg)
Last year, HubSpot & Smart Insights surveyed marketers across Europe to
find out what was going on with content marketing.
![Page 6: Content Marketing in Europe, 2015 - Statistics & Insights](https://reader030.fdocuments.us/reader030/viewer/2022032714/55aa93541a28ab903e8b4608/html5/thumbnails/6.jpg)
It was so successful, we did it again this year.
![Page 8: Content Marketing in Europe, 2015 - Statistics & Insights](https://reader030.fdocuments.us/reader030/viewer/2022032714/55aa93541a28ab903e8b4608/html5/thumbnails/8.jpg)
Then, we shared the results with top marketing thought leaders
across the globe.
![Page 9: Content Marketing in Europe, 2015 - Statistics & Insights](https://reader030.fdocuments.us/reader030/viewer/2022032714/55aa93541a28ab903e8b4608/html5/thumbnails/9.jpg)
Here’s what we learned ...
![Page 10: Content Marketing in Europe, 2015 - Statistics & Insights](https://reader030.fdocuments.us/reader030/viewer/2022032714/55aa93541a28ab903e8b4608/html5/thumbnails/10.jpg)
CONTENT MARKETINGis competitive.
![Page 11: Content Marketing in Europe, 2015 - Statistics & Insights](https://reader030.fdocuments.us/reader030/viewer/2022032714/55aa93541a28ab903e8b4608/html5/thumbnails/11.jpg)
97%of marketers believe in the power of content marketing.
![Page 12: Content Marketing in Europe, 2015 - Statistics & Insights](https://reader030.fdocuments.us/reader030/viewer/2022032714/55aa93541a28ab903e8b4608/html5/thumbnails/12.jpg)
![Page 13: Content Marketing in Europe, 2015 - Statistics & Insights](https://reader030.fdocuments.us/reader030/viewer/2022032714/55aa93541a28ab903e8b4608/html5/thumbnails/13.jpg)
71%of businesses are creating more content in 2015 compared to 2014.
![Page 14: Content Marketing in Europe, 2015 - Statistics & Insights](https://reader030.fdocuments.us/reader030/viewer/2022032714/55aa93541a28ab903e8b4608/html5/thumbnails/14.jpg)
20%
36%
22%
![Page 15: Content Marketing in Europe, 2015 - Statistics & Insights](https://reader030.fdocuments.us/reader030/viewer/2022032714/55aa93541a28ab903e8b4608/html5/thumbnails/15.jpg)
Over 25% of companies are increasing internal headcount forcontent marketing ...
![Page 16: Content Marketing in Europe, 2015 - Statistics & Insights](https://reader030.fdocuments.us/reader030/viewer/2022032714/55aa93541a28ab903e8b4608/html5/thumbnails/16.jpg)
and 28% are increasing investment in agency resources this year.
![Page 17: Content Marketing in Europe, 2015 - Statistics & Insights](https://reader030.fdocuments.us/reader030/viewer/2022032714/55aa93541a28ab903e8b4608/html5/thumbnails/17.jpg)
![Page 19: Content Marketing in Europe, 2015 - Statistics & Insights](https://reader030.fdocuments.us/reader030/viewer/2022032714/55aa93541a28ab903e8b4608/html5/thumbnails/19.jpg)
CONTENT MARKETINGis challenging.
![Page 20: Content Marketing in Europe, 2015 - Statistics & Insights](https://reader030.fdocuments.us/reader030/viewer/2022032714/55aa93541a28ab903e8b4608/html5/thumbnails/20.jpg)
68%Rate their content marketing as basic or inconsistent.
![Page 21: Content Marketing in Europe, 2015 - Statistics & Insights](https://reader030.fdocuments.us/reader030/viewer/2022032714/55aa93541a28ab903e8b4608/html5/thumbnails/21.jpg)
55% cited concerns with content quality.
![Page 22: Content Marketing in Europe, 2015 - Statistics & Insights](https://reader030.fdocuments.us/reader030/viewer/2022032714/55aa93541a28ab903e8b4608/html5/thumbnails/22.jpg)
58% cited concerns with content frequency.
![Page 23: Content Marketing in Europe, 2015 - Statistics & Insights](https://reader030.fdocuments.us/reader030/viewer/2022032714/55aa93541a28ab903e8b4608/html5/thumbnails/23.jpg)
of businesses have trouble measuring content effectiveness & ROI.
51%
![Page 24: Content Marketing in Europe, 2015 - Statistics & Insights](https://reader030.fdocuments.us/reader030/viewer/2022032714/55aa93541a28ab903e8b4608/html5/thumbnails/24.jpg)
![Page 26: Content Marketing in Europe, 2015 - Statistics & Insights](https://reader030.fdocuments.us/reader030/viewer/2022032714/55aa93541a28ab903e8b4608/html5/thumbnails/26.jpg)
CONTENT MARKETINGis effective.
![Page 27: Content Marketing in Europe, 2015 - Statistics & Insights](https://reader030.fdocuments.us/reader030/viewer/2022032714/55aa93541a28ab903e8b4608/html5/thumbnails/27.jpg)
Developing a content marketing strategy or plan is the top rated technique for managing content marketing at
79%
![Page 28: Content Marketing in Europe, 2015 - Statistics & Insights](https://reader030.fdocuments.us/reader030/viewer/2022032714/55aa93541a28ab903e8b4608/html5/thumbnails/28.jpg)
![Page 29: Content Marketing in Europe, 2015 - Statistics & Insights](https://reader030.fdocuments.us/reader030/viewer/2022032714/55aa93541a28ab903e8b4608/html5/thumbnails/29.jpg)
67%of marketers deem blog posts or articles as the most effective content format.
![Page 30: Content Marketing in Europe, 2015 - Statistics & Insights](https://reader030.fdocuments.us/reader030/viewer/2022032714/55aa93541a28ab903e8b4608/html5/thumbnails/30.jpg)
![Page 32: Content Marketing in Europe, 2015 - Statistics & Insights](https://reader030.fdocuments.us/reader030/viewer/2022032714/55aa93541a28ab903e8b4608/html5/thumbnails/32.jpg)
Want more?
![Page 33: Content Marketing in Europe, 2015 - Statistics & Insights](https://reader030.fdocuments.us/reader030/viewer/2022032714/55aa93541a28ab903e8b4608/html5/thumbnails/33.jpg)
Download the full report!
See how your content marketing strategy stacks up against others in your industry.
CLICK TO DOWNLOAD
![Page 34: Content Marketing in Europe, 2015 - Statistics & Insights](https://reader030.fdocuments.us/reader030/viewer/2022032714/55aa93541a28ab903e8b4608/html5/thumbnails/34.jpg)
Download the full report!
See how your content marketing strategy stacks up against others in your industry.
CLICK TO DOWNLOAD