Content Marketing In A Loveless World
Transcript of Content Marketing In A Loveless World
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About Dx3 Canada
Dx3 - March 11 and 12, 2015
CM1 - May 20, 2014
AndroidTO - Oct. 30, 2014
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What works for us
We write about our exhibitors (our community)
We are consistent for 2+ years (SEO)
We know our goal:
BUILD THE EMAIL LIST.
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THE SHITTY THING
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THIS IS YOU...
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WHAT IF IT’S NOT
WORKING?
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NOBODY KNOWS
ANYTHING
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11:32am
July 8,
2014
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3:17am
July 8,
2014
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CONCLUSION:
GET FAMOUS THEN
GET TWITTER
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TWITTER IS NOT A
MERITOCRACY
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ACTUAL TIP:
CONSISTENCY
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What do we mean BORING?
You think your content isn’t exciting?
You think it doesn’t excite people?
or
It doesn’t get the attention it deserves?
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I DON’T EVEN KNOW
WHAT WORKS ON
ANYMORE
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WHAT ABOUT NON-
BORING BRANDS?
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YOU ARE NOT
PIZZA POPS
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ACCEPT IT:
THEY ARE NOT LIKE
YOU
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WHO IS YOUR
AUDIENCE?
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ACTUAL TIP:
WRITE FOR WHOLE
PEOPLE
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Frank & Oak
● Make your own sausages, pickles
● Barber shop culture
● Travel diary: Qatar, Cape Town
● Los Angeles longboarding
“What do cool people wish they did?”
(Instead of being on the computer)
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DO RETWEETS
MATTER?
Does anything matter?!?
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No such thing as Viral
“You have to rise about a certain level of noise
so that enough people find out about [your
content]. And if nothing happens beyond that, it
means the content just didn’t do the job.”
Seraj Bharwani, Visible Measures
Dx3 Digest - Oct. 2013
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YES YOU WILL
HAVE TO PAY
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ACTUAL TIP:
DON’T BURN OUT
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TAKE THE
LONG VIEW
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WHAT YOU DON’T
GET CREDIT FOR
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AVOIDING...
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ACTUAL OPINION:
QUOTES ARE THE
WORST
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YOU’RE TRYING
REALLY HARD AND
I LOVE YOU