Content marketing for builders and remodelers v2

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

Content Marketing for Builders and Remodelers

Chris AmberInbound Marketing Specialist, TMR Direct@chrisamber

Spencer PowellInbound Marketing Director, TMR Direct@spowell24

Enter questions/comments in the chat panel



Agenda

1. Debunk Myths

2. How Marketing Has Changed

3. Why is Content So Important Today?

4. How to Create Great Blog Content

5. How Content Turns Visitors Into Leads

6. Special Offer for Attending



TMR Direct: Who?!



Debunking the MythsUsing Content to Generate Leads

Myth # 1: If I write it, they will come!

Myth # 2: Quality writing is not sustainable

Myth # 3: I’ll get an immediate ROI on my content marketing

Myth # 4: If I write 1-2 blogs a month, that will be sufficient to drive traffic to my website



Marketing is Changing has changed



Traditional Marketing = Outbound



Outbound Marketing Is Broken



So … what’s INBOUND marketing?



Inbound Gives Leverage



Inbound Is Cheaper



Why is Content So Important Anyways?



Impact on SEO



Position Yourself as a Trusted Advisor



Provides Something Valuable to Share



Blogs and Blogging: What’s a Blog?



What’s a Blogging Strategy?

Three Components

1. Developing Your Marketing Persona

2. Blog Purpose:a. Addressing the needs/wants/desires of your

personab. Trusted advisorc. Setting expectations

3. Optimizing your articles for search engines



Inbound Marketing Assessment

•Inbound Marketing Process

•Get More Traffic

•Start Generating Leads Today

•No Obligation to Buy

•Bonus: How to get started with blogging now



How to Create Great Blog Content



Answer Your Prospects Questions



Solve Your Prospects Problems



Address Your Prospects Pains



Use Headlines and BulletsTo Make Your Content Easy to Read



Link to Other Relevant Content


Don’t Be Stiff!



How to Turn Visitors Into Leads



Offer Development



Calls to Action



Landing Pages



Summary

•Creating Content is the Foundation to an Inbound Marketing Campaign

•You Need to Answer Your Prospects Biggest Questions

•You Need to be Consistent

Inbound Marketing is a process of constant improvement.



Return on Investment (ROI)Analytics

Increasing Organic Traffic Over Time



Return on Investment (ROI)Analytics



Inbound Marketing Assessment

•Inbound Marketing Process

•Get More Traffic

•Start Generating Leads Today

•No Obligation to Buy

•Bonus: How to get started with blogging now



Questions?

Content marketing for builders and remodelers v2

Marketing

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