Content Marketing for Beginners
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Transcript of Content Marketing for Beginners
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Content Marketing for
Beginners
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Airtel’s “What’s Cooking?”
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What did you like about the video?
What is your opinion of the brand/business that created it?
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What is content marketing? 1.
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Content marketing is: Blogs
Videos Games Photos eBooks Articles
Mobile Apps Infographics
Case Studies e-Newsletters
Research Papers
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It is: Educational & informative material meant to attract attention and build a reputation with
potential customers
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How will content marketing benefit my business? 2.
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1. It establishes relationships and increases exposure to new
audiences 2. It brings repeat visitors
3. It establishes you as the expert
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Brand Example: SuperMomBD
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How do I create a content strategy? 3.
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6 IMPORTANT QUESTIONS:
What When
Where How Why
Do you want to reach? Do you want to say/share? Do you want to do it?
Do you want to publish?
Do you want your information to look?
Do it? Goals?
Who
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AND
connect your brand to
something bigger For example: Solving a problem Meeting a need Community Issues General Topic of Interest
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Brand Example: Mountain Dew
http://www.dewtour.com
By connecting their brand name with
winter sports, Mountain Dew was
able to reach a wider audience of potential
consumers
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How do I create content? 4.
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Copy what already works:
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• Don’t just throw up a bunch of stylized text
Infographics
Popular music from 1993 - 2012
• Share information in an engaging, informative way
• Visualize data • Make numbers tangible
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Videos • People love watching videos -- they are the most likely to go viral!
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Lists • Superlatives (best, ugliest, smallest) • Incorporate memes
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Timelines • “Evolution” (of a logo, a singer, etc.) • Design is important • Memes are still good
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Photos • Large, attractive photos. • Encourage followers to send in pics.
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How-to Guides
• Teach your readers something they don’t know. • Teach your readers something they didn’t know they needed to know.
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Example: Breaking Bad
User Generated Content (UGC) Encourage your customers and followers to generate
content for you!
EXAMPLE: Breaking Bad
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You can even share what other people have already created...
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Finding Sharable Material: Google Alerts:
•Set up alerts for your main keywords •Google sends you an email once a day of links to appropriate
articles
RSS: •Choose your feed reader (I like Feedly) & subscribe to appropriate
blogs/news sites
Twitter Search: •See what people are saying about the topic you are interested in
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If you write an article, blog, or presentation, remember:
Keep it relevant (makes sense for your audience) and consumable (short paragraphs, bullet points)
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Final Tips: - Use links! Link to your website, social media pages, etc.
- Illustrate whenever possible - Read before you post. Would you be interested if YOU saw it online?
- Titles are extremely important. Pay attention!
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Where do I share content? 5.
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Blogs Wordpress Tumblr
SlideShare LinkedIn
Presentations
Videos
Articles
YouTube Vimeo
Local newspapers
Social Media Facebook Twitter LinkedIn
Your Own Website
A New Website Just for Your Content