Content Marketing Explained: Why Your Business Needs Content!

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After You Read This Report…You’ll Have A

Better Understanding Of Why Your Business

Needs Content

This guide includes plenty of insight into what it means to market with

content, what you can do, and in particular, how to take the easy steps

to implement content marketing into your business.

To get access to more techniques and in-depth information for

marketing with content - I invite you to take advantage of this

available resource.

Marketing With Content:

The Online Business Owner’s Blueprint

For Long-Term Success

My jam-packed report provides with a

step-by-step blueprint for marketing

your business with content and

building a solid foundation for long-

term success.

Click here to check it out for yourself today

http://nofluffreports.com/marketing-with-content

Content Marketing Explained: Why Your Business Needs Content!

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Content Marketing

Explained

About the author

Eirik Vold started his first business with a partner in 1996 and sold it five years later for millions. He used some of the cash to start a second business, with services aimed for Media & IR Contacts, during a period of 3 years served

more than one hundred thousands clients, and Eirik ultimately sold that business to a larger international

media company.

After working as a consultant and marketing strategist for small and medium businesses on four continents, Eirik realized his passion and talent was helping other

entrepreneurs be super-successful (online & offline) and in 2005 coined the term Marketing Coaching to describe his work.

Internationally recognized as a business advisor and author, Eirik has worked with thousands of small and medium businesses whose names you’ll never

know, but whose entrepreneurial owners have pocketed a substantial sum in increased income and proceeds from sales. (50% year over year client growth is typical, and 100% sales increases are not uncommon) Thousands

more have read Eirik’s publications, cources and reports, including his wildly successful website nofluffreports.com. “No Fluff Reports” has hot little reports

with topics and some of the best strategies for marketing your business online as well as offline, to make more profits and serve your customers better. These reports is a must read for anyone in the "biz".

Content Marketing Explained: Why Your Business Needs Content!

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Introduction

When you finally finished setting up your online venture from the

ground up, your work had just begun. Now you have to work to get

your business out there so people can see what you have to offer.

Hopefully they will buy your product or try the services of the company

you are affiliated with so you can earn a substantial income.

There are so many ways to market your online business. In fact, there

are even more accessible ways than you can normally achieve in

offline marketing, so you have a better chance of driving traffic to your

business, as long as you have the basic skills. A strong will is

necessary for you to succeed in any online business because if you are

doing this for the first time, you’ll find yourself starting slow. A

positive outlook is the only way to pick up the pace in generating

results.

Sticking to one method of marketing that you are most proficient in is

a good start, but it won’t get you really far. Doing the same marketing

strategy can get boring and discouraging when you don’t see the

results you expect.

This is where content marketing comes in and if you dive into it, you’ll

realize all the things you can do to push your online business further.

Here are some reasons why content marketing is so important.

Content Marketing Explained: Why Your Business Needs Content!

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More Audiences To Capture

Let’s say you enjoy posting advertisements in classified sites and other

directories because it is easy to do and so many offer their advertising

services for free. This will give you some good traffic since it will

eventually be indexed in the search engines so people can find you.

However, what about the people who enjoy reading blogs and

subscribing to podcasts and participating in live webinars that are

convinced to spend money with live speakers?

There are existing marketers that are doing it and it has brought them

quality leads that could be yours if you step up your content marketing

plan. Article marketers have their own success stories too in the long

run. If you keep the content going by doing both, you can get more

people into your business.

New Skills To Be Learned

It is generally okay to be doing what you do best for some efficient

marketing. If you practice content marketing and get the hang of its

different forms, you have a great advantage of surpassing any of your

competitors that may be offering the same type of opportunity,

service, or product. Remember that new people every day are taking

the plunge in online marketing because they want to earn money

online. Beefing up your skills is necessary to avoid having problems

getting your business out there in the future, where more marketers

will be active.

Content Marketing Explained: Why Your Business Needs Content!

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Content marketing is indeed important in the long run and if done

fully. You should be getting some daily leads that can convert to sales

so you can earn a residual income with your business while you are

inactive or working to focus on other important things, like improving

your product or service to build interest.

How Content Marketing Can Work For Your Business Website

So you found the perfect opportunity to start with and you have all the

time in the world to make it grow; what do you do next? You need to

construct a website for your future prospects to go, as they will be

crucial factors to your business website’s success. It is obvious actually

because if you found that opportunity through a website that has

caught your attention. Basically, you need to do the same and make it

even more attractive.

Some of the websites that are used as capture pages highlight just

enough information to convince certain people who have the interest.

However, if it leaves them with unanswered questions, they can leave

your site to find something better. Even if you have lots of traffic going

in using your favorite marketing methods, your traffic won’t convert to

sales unless you have some content in both your site and

advertisements. Here is the content you need to make your content

marketing for your website worthy.

Content Marketing Explained: Why Your Business Needs Content!

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Optimized Text

Every website should have some text in it as it loads much faster than

graphics and is used to supply all the necessary details of the business

and other things. Optimized text means that it shouldn’t be too much

and it should be search engine friendly while making sense so people

can have an easier time finding your website through search engines.

Placing extra text in your ads with the same keywords is also a good

habit to get into, so you can improve your chances of getting some

organic traffic.

Convincing Images

Digital content plays an important role in your content marketing

campaign because consumers and opportunity seekers these days are

constantly looking for a quick impression. If the website or

advertisement easily bore people, the important text content can be

brushed off while making your marketing efforts not worthwhile. If you

couple them with some strong images that are related to your site’s

theme or opportunity, you can keep them for a bit longer and have

them read your optimized text.

Content Marketing Explained: Why Your Business Needs Content!

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Quality Videos

If you find a website that has no multimedia content and then you

stumble across one that has a few videos, you’d definitely choose the

latter. Videos take some effort to do from scratch, but they will greatly

aid in your content marketing campaign. If done correctly, your

promotion will be much more convincing and will invite people to take

a closer look. People are uploading their videos to various social

networking sites as a good strategy for adding video content for their

advertisements.

Live Content

Even if your site is complete with text, images, and videos, your

website still remains static and nobody will know when your site was

last updated until they check the dates of your videos or notice that

nothing is changing after weeks later. Add a blog or podcast to your

site to have even more content or schedule live events or webinars to

really show people that you are here to support others.

Content marketing is all about fusing all the different elements

together and applying it to your website and your advertising so that

visitors can get a bigger picture of what you are promoting.

Content Marketing Explained: Why Your Business Needs Content!

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How Your Business Can Grow Significantly With Content Marketing

Out of all the internet marketers around the world hoping to make

money by introducing products, opportunities, and services, only a

small fraction of them are really earning serious cash. These so-called

“top marketers” are successful because they do not give up even if

there are slow times during the course of their advertising campaign.

In fact, the very early stages of your business are the hardest to cope

with because results won’t be noticed until several months later,

depending on your marketing skills.

Even with the so many techniques in marketing found online and

practiced by the majority, some people are just not patient enough to

gradually grow their online business. While there is no fast-forward

method to this, you can make things faster if you get into content

marketing early.

Content marketing is a general term for using various forms of media

in both your advertisements and your website to reach out to more

people and make a bigger impression. The good thing about content

marketing is that once you have it in effect, there isn’t much to do, but

keeping your website updated and your advertising regulated until you

notice daily traffic. Here are the two ways on how content marketing

can significantly grow your online business no matter what the

opportunity, product, or service is.

Content Marketing Explained: Why Your Business Needs Content!

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More Content On Your Ads Means More People To Your Website

Just like television advertising and outdoor advertising, many people

are constantly finding new and innovative ways to grab the attention

of people that come across these ads. Although many ads these days

may look simple, what is most important is that the content is intact

and emphasized. You need to show that your website has everything

they need and if your website is attractive enough, your website traffic

should rise, but you should not stop there.

More Content on Your Website

Means More People Interested

It is a big waste of marketing effort if your website isn’t ready to keep

the traffic in and take them where they need to be. In this case, what

you want is for your visitors to join or buy whatever it is you are

selling and support the good content of your advertisements with

some decent website content of its own. Use a combination of text,

image, audio, video, and other graphics to separate them from the

average scam sites, as many people are so skeptical these days. Think

of it like adding another advertisement or the second half of the

advertisement to seal the deal.

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Once you have both your advertisements and websites filled with

content, you should be seeing an increase of traffic and a bigger

fraction of that traffic taking positive action on your site. This spells

more sales for you and it won’t require waiting too long if you keep the

content relevant to whatever it is you are promoting. Stick with

content marketing and make sure you have enough content to

minimize any risks and concerns that can be brought up by your

prospects.

Starting Up Your Content Marketing Campaign

If you are a new to internet marketing, you might find yourself asking

your sponsor or mentor how they got started with their business and

how they got into a good position to earn residual income. Their

common answer would be that it takes time for your business to grow

at first, but it can go faster if you provide a lot of substance or content

for your website.

Content marketing is a popular method because it utilizes many of the

channels that work best for marketers. It is one way of spreading your

business or website wide so you can get exposure quickly, but it takes

some work and dedicate to get all the tasks done.

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However, it is much easier you think if you know what content to start

with and what content is needed in the long run. It is actually rather

easy to think about what content you need if you put yourself in the

consumer’s point of you. You can ask yourself what things you expect

in a product and what things turn you off. The things that you are

expecting are probably what a significant amount of other people are

expecting so you should start off with that. Along with that, it is always

important to have the basics before you start your campaign.

Website And Digital Content

Even if you have an affiliate link that you can use that explains the

product or service, it is still good to have a custom website filled with

your own content to keep things unique and further convince people

into the opportunity. The website shouldn’t be a simple gateway to the

affiliate company, but should be rich with text that describes your site

and backed up with other digital content like images, audio clips, and

video segments. Adding digital media gives your website a more

modern look and adding interactive features like blogging make it

more social for visitors to be comfortable with. Your site should be

filled with content and optimized so that the search engine can help

deliver organic traffic while the website itself will do its job in keeping

them there.

Content Marketing Explained: Why Your Business Needs Content!

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Autoresponder

E-mailing is still a major component of content marketing despite it

being one of the more traditional methods. An autoresponder placed

on your website is essential for tracking people who are signed up in

your website and utilizing their contact information to send follow-up

e-mails. These e-mails should also be filled with content and further

attract the user if done correctly.

Events

A well designed website and a fully working autoresponder should be

enough to put your content marketing campaign into motion. But

every single day won’t be a day for success in your business so you

can’t just set these up and then market and then let it go automatic.

There are automatic components to it, but it is a good habit to keep

trying to find ways to improve your service and stay in touch with your

visitors.

Events are a great way to do it and they can take the form of online

webcasts, webinars, podcasts, and anything you can do to get your

visitors involved.

Once you have that running, you should be seeing some positive

results if you keep the content marketing steady. From there you can

do advanced methods such as brand marketing or start making

microsites and head to publications.

Content Marketing Explained: Why Your Business Needs Content!

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Expanding your Marketing Experience Through Content Marketing

Because so many people access the internet every day, it is hard to go

about your day on the internet without running into a single

advertisement even if you have a pop-up or banner blocker installed.

The reason why it is so competitive is because companies and

individuals starting an online business are doing their absolute best in

driving these average consumers to their products and services in

hopes to make some money.

One of the challenges that people face is that the very people they

hope to convince ignore their advertisements and this is because their

marketing efforts aren’t doing enough to convince them to even want

to have a sneak peek. Even if the traditional marketing techniques that

used to work before are applied, some visitors simply don’t buy into

that anymore because the content is insufficient. No use to joining

something that has the same old content that others are using. Some

opportunities can be scams as well so people are in big demand of

content to make it more interesting.

The idea is not to abandon your old skills in marketing, but it is to

expand your marketing knowledge even more by adding substance to

it. Placing 3-4 line advertisements on forums and classified ad sites are

just one of the old methods that used to work, while they still work

right now, some marketers decided to add some extra content like

images or extra links to make the information more important. This is

exactly what you should do to stay competitive and make sure that

you get people on your sitMake sure that you start expanding your

Content Marketing Explained: Why Your Business Needs Content!

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marketing skills after you made some improvements to your website

because your website must have plenty of content as well in order to

increase your conversion ratio. You can have the most attractive ads

filled with content that leads to a vague site with random pictures and

unoptimized text that is full of hype. This will give you a big boost of

traffic, but it won’t do very much on making sales, which is actually

your biggest objective.

It doesn’t matter if its classified advertising or any old or new

technique in marketing; content can always be added to boost the

quality of your actions. As you move along, you’ll also find yourself

having more experience than ever to diversify your marketing

strategies even more and figure out which content works best for your

audience.

The results are not by any means instantaneous and won’t get you rich

quick, but trying different ways of adding content to your site and

advertisements will help you learn the best ways to drive traffic

without copying other opportunities’ or strategies.

Once you reach the point that you found your niche and start

capitalizing on what works best for you, you should be making some

income and at the same time, you are prepared for any changes in the

internet market. Remember that interests will change over time and

new business opportunities will launch and find ways to get a crowd of

their own. Therefore, you must stay ahead and keep the content fresh

so you can succeed regardless of how big the competition is.

Content Marketing Explained: Why Your Business Needs Content!

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Before You Go…

Marketing With Content:

The Online Business Owner’s Blueprint

For Long-Term Success

My jam-packed report provides with a

step-by-step blueprint for marketing your business with content and

building a solid foundation for long-term success.

You’ll discover:

How to lay the right

cornerstone - and where to place it - to ensure a strong marketing

foundation

The single most important - and

overlooked - rule of content creation

2 secret strategies even experienced internet entrepreneurs

rarely think to use

3 key benefits to a solid content marketing method that will fast

track you to the head of the pack

10 ways to keep your content evergreen - and when you

shouldn't

Click here to check it out for yourself today

http://nofluffreports.com/marketing-with-content

Content Marketing Explained: Why Your Business Needs Content!

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Success Strategies for Marketing Your Online Business

Offline If you're ready to go offline in a big way, be sure to grab a copy of my new report,

"Success Strategies for Marketing Your Online Business Offline." It covers everything

you need to get started with offline marketing, no matter what business you're in.

Click here to check it out for yourself today http://nofluffreports.com/success-strategies-for-marketing-your-online-business-offline

Breakout SEO - Powerful Strategies That Get YOU

Organic Traffic Search Engine Optimization is an important part of growing a successful business.

“Breakout SEO – Powerful Strategies That Get YOU Organic Traffic” takes the

guesswork out and shows you how to get the job done for serious results.

Click here to check it out for yourself today http://nofluffreports.com/powerful-seo-strategies-that-get-you-organic-traffic

Link Building Battle Plan Speaking of saving precious time, I’m a big fan of shortcuts. Why re-invent the wheel

and research facts I’ve already spent weeks putting together? Just download the

complete battle plan today!

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Keyword Treasury - Discover The Hidden Gold In Your

Keywords Want to know even more about conducting keyword research and using keywords to

build a sustainable, profitable online business? Be sure to grab a copy of Keyword

Treasury today. It's packed full of valuable information about researching and using

keywords, including the five places your keywords must appear if you want your site

to rank well.

Click here to check it out for yourself today http://nofluffreports.com/keyword-treasury-discover-the-hidden-gold-in-your-keywords

Business Advertising in a Social Media World If you need more information – instantly – on exactly what services each Social Media

platform offers, you can find mini-reviews on 18 of the most popular in my Special

Report.

Click here to check it out for yourself today http://nofluffreports.com/business-advertising-in-a-social-media-world

Content Marketing Explained: Why Your Business Needs Content!

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Business Blogger’s Manual - How To Increase Your

Business Income… The Business Blogger’s Manual: “How To Increase Your Business Income With A

Blog” is a 20 page informative report that will get you blogging, or improve what you

are already doing with your blog. This report is designed to help you increase the

bottom line of your business. It helps you by showing you exactly what you need to

do to get you blog of the ground the right way. Everything you need to know is packed

into this report that was created to help your blog attract quality traffic. You may not

have another chance to grab a report this valuable.

Click here to check it out for yourself today http://nofluffreports.com/business-bloggers-manual-how-to-increase-your-business-income-with-a-blog

Information Product Brainstorm - From Ideas To

Creation It really is possible to create an information product empire. Getting started might be

the hardest part, but my report: Information Product Brainstorm, will help you earn

the title Information Marketer in record time. Grab a copy today, and you'll get your

first product online quickly and easily.

Click here to check it out for yourself today http://nofluffreports.com/information-product-brainstorm-from-ideas-to-creation

Passive Income Blueprint - Strategies For Earning Big

With Info Products Once you make the decision to start an information marketing business and a passive

income stream there are a number of questions you’ll want to answer. You’ll want to

choose and research a profitable niche – one you’re interested and/or passionate about.

You’ll need to decide on the who’s, what’s, where’s, when’s and why’s of your first

information product.

You need a plan …a blueprint!

Click here to check it out for yourself today http://nofluffreports.com/passive-income-blueprint-strategies-for-earning-big-with-information-products

Marketing With Content If you want to learn how to create and market your business with content, this report is

really a must read. It will help you learn how to use content to build your business for

long-term success. If you want real results, marketing with content is the best way to

get it.

Grabbing this report is the best way to go to learn all you need to know to get your

content marketing campaign started today. Don’t miss this chance to learn and grow

your business with the power of content.

Click here to check it out for yourself today http://nofluffreports.com/marketing-with-content

Content Marketing Explained: Why Your Business Needs Content!

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Membership Sites Roadmap Not sure a membership site is right for you? Don't worry! A membership site can

work in any niche from weight loss to real estate to gardening. Anything people want

or need to learn about a topic, there's room for a membership site, because the truth

is, people will pay for quality information. If you can fulfill that need, then you owe

it to yourself to grab a copy of Membership Site Roadmap.

Click here to check it out for yourself today http://nofluffreports.com/membership-sites-roadmap

Niche Marketing - Busting the Saturation Myth Did you know that most new businesses fail? Don’t be a statistic. Do your research,

find a great niche, and in no time at all you’ll be one of those marketers who only

work a few hours a day. Go get your copy of “Niche Marketing: Busting the

Saturation Myth” and get started right away.

Click here to check it out for yourself today http://nofluffreports.com/niche-marketing-busting-the-saturation-myth

Online Membership Site Manual So many people are looking for ways to either start their own online business or

increase the profits of their current Internet business. One way to create more money

for you is to start a membership website. The benefits of owning a membership site

are numerous.

If you're looking for a way to increase your online business profits or even start your

very first business on the web, I recommend you take a look at this in-depth report all

about membership sites. You'll learn what they are, how they work and even get ideas

for starting your own quickly and affordably.

Click here to check it out for yourself today http://nofluffreports.com/online-membership-site-manual

The Essential Guide To Outsourcing Online You can't afford not to look at how outsourcing can have a positive impact on the

profits of your business. So, hurry over and get your copy of this informative and

business changing report right now.

You'll learn how to quickly implement outsourcing in your business so you can start

increasing your profits without wasting any precious time.

Click here to check it out for yourself today http://nofluffreports.com/the-essential-guide-to-outsourcing-online

Product Launch Wealth - How To Successfully Launch

Your New Product Have Them Begging to Buy Your Info Product. Info product creators everywhere are

missing out on something by quickly throwing together a product and sales avenue

online. They're missing out on a whole lot of money that COULD be in their pocket if

they would just do one thing before they rush to get their product up and selling.

With info products, it's all about the pre-launch! You've got to get your prospects

excited about what you're going to offer. Make them really anticipate the launch and

want your product before it ever even hits the web.

Click here to check it out for yourself today http://nofluffreports.com/product-launch-wealth-how-to-successfully-launch-your-new-info-product

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Sales Funnel Strategies Starting your online business with sales funnels is an important process. The best way

to open the door to success is by starting at the beginning. “Sales Funnel Strategies:

How to Work Your Sales Funnel for Bigger Profits” can walk you through the entire

process, step by step to optimize every chance you have for success.

You and your business deserve the very best in order to get your online venture

running and profiting as quickly as possible. Why wait any longer?

Click here to check it out for yourself today http://nofluffreports.com/sales-funnel-strategies

StumbleUpon Unmasked In “StumbleUpon Unmasked”, I’ll be sharing not only simple yet effective strategies,

but also some surprising statistics and facts about Facebook. Yes, I did say “Facebook”;

and yes, it is still the # 1 social networking site – but that’s exactly *why*

StumbleUpon is even more important to use!

If you’re interested, take a look at all the other benefits my “StumbleUpon Unmasked”

offers.

Click here to check it out for yourself today http://nofluffreports.com/stumbleupon-unmasked

Twitter Marketing Guide Using Twitter for marketing is cheap and effective. But in order to make the most of it,

you need to know what Twitter users respond to. Check out my “Twitter Marketing

Guide: How to Use Twitter as a Marketing Tool” today, and learn how you can “tweet”

your way to success!

Click here to check it out for yourself today http://nofluffreports.com/twitter-marketing-guide

Upsell Profit Tactics You can use the information provided in my report; Upsell Profit Tactics, and start

using what you learn right away to start making more money. This is not something

that you want to miss out on. It is a great ebook waiting for you to grab it, read it,

learn, and grow your business as a result.

Click here to check it out for yourself today http://nofluffreports.com/upsell-profit-tactics

YouTube Marketing Uncovered Many tips you can really use and implement – even if video marketing is brand

new to you.

Put all tips together, and you’ve got something more useful than a step-by-step

manual that’s out of date the moment you download it: You’ve got a report that

quickly teaches you how to adapt even as YouTube changes itself – because it

focuses on universal techniques that always work, as well as YouTube specifics that

don’t change.

Click here to check it out for yourself today http://nofluffreports.com/youtube-marketing-uncovered

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How To Host Successful Money Making Webinars Are you dreaming of building a responsive, profitable list? Are you looking for

another way to connect with your target market while establishing your expertise in

your niche? Do you want to give your potential customers a way to learn about you

and your products or services in real time on an interactive platform?

Webinars are the answer you've been searching for.

Click here to check it out for yourself today http://nofluffreports.com/how-to-host-successful-money-making-webinars