Online Marketing & PR Masterclass by world\'s renowned marketing strategist - David Meerman Scott
Content Marketing - David Tutin
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Transcript of Content Marketing - David Tutin
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Content MarketingDavid Tutin, Snr SEO Specialist UK &IE
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About Me
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Brace yourselves
The content deluge is coming
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• Content is the new social lubricant
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What is it?
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Its any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers
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Ask Yourself
Am I building great content or am I just building an efficient content machine
If it is the latter you need to go back and revise your strategy!
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Creating engaging content
• Think about your audience• Find away to relate to them• Multi format content
– Podcasts– Infographics– Offline as well as online
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It pays to keep it simple…
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This one idea resulted in lots links of the back of a very simple premise
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What a good content strategy can do for you
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It helps bring in new business
Establish yourself and your brand
Create a firm direction for your online footprint
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How do I create a kick ass content strategy
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• Assess your current strategy• Define tone and writing style• Identify what is acceptable and what isn’t• Create a roadmap• Establish Goals• Know how to use psychological
techniques
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Remember to be social!
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Standing out from the crowd
Disruption It can be a good thing to
help you stand out
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Questions????
Add in tools