Content marketing case study : How PTC grew their Traffic from 0 to 100,000 visitors per month...

How PTC grew their Trafficfrom 0 to 100,000 Visitors per

Month usingContent Marketing

Content MarketingCase Study:

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Are you thinking ofincorporating content

marketing into your businessthis year?

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Whether your answer is Yesor No, you've got to read this

Content Marketing Casestudy. It will inspire and

encourage you.


Many businesses are already using Contentmarketing to get traffic, leads and sales. In a

report released by Content Marketing Instituteand Marketingprofs, it was revealed that 88%

of B2B business are already usingContent marketing.



A good percentage of this number said that it is aneffective marketing method. This is why B2B companies

plan to create more content.


Below is a Content Marketing Case study featuring PTC. The company achieved incredible results. Read on...


PTC, is a company that creates technologysolutions that changes the way people create,

operate and service products.

The company designs software solutions forProduct lifecycle management (PLM),

Application Lifecycle Management (ALM),Computer Aided Design (CAD), Service Lifecycle

Management (SLM) and Internet of things formanufacturing industries including automotive,industrial equipment, high tech and electronics,

aerospace and defense, retail, consumer andmedical devices.


The problem

The Computer Aided Design (CAD) software wasbecoming difficult to use. So, the company sawan opportunity to grow their market by creatinga CAD software (creo) that would solve difficultproblems of companies using CAD softwares.

Creo would address the issues associated withusability, interoperability, technology lock-inand assembly management in Computer aideddesign environments.


The solution

The company decided to use Content marketing.But there was a problem.

They don't have employees that can createcontents.

So, they decided to hire Professionals from theContent Marketing Institute (CMI) to handle theproject for them.


The process

The Content marketing company created acontent marketing strategy that helped them tomap out the content calendar. This in-turn helpthem to shape the content developmentstructure.

They decided on the best content format andstrategy to use for the company. The companydecided to use a mixture of text, video and imagecontent, such as articles, interviews and bestpractice guides.


The Result:

The site generated more than 100,000 visitorsand it is still growing, with more than 70% newvisitors to PTC.


Lesson learnt:

Lesson #1. Outsourcing content marketing works

One of the best decision PTC took was to outsourcetheir content creation, distributon and promotion.If you do not have the needed human resources tocreate an effective content marketing campaign,you don't have to worry.

You can easily outsource them to contentmarketers to handle it for you.


Lesson #2. Have a content marketing goals.

Your company's goal will influence your contentstrategy and the type of content to be produced.

PTC had one main goal, which is;

To create awareness and educate their audienceabout the new Creo product.

So, they created informational content to educatetheir audience.


Lesson #3: Re-evaluate your goals.

The PTC company was able to achieve their goalusing content marketing. However, they did notstop there.

Once the product launch was completed, theychanged their goals towards enhancing their salesand market share.

The content type changed to product tutorials thatshows people how Creo is a better product thanwhat is obtainable in the market


Conclusion:

From the content marketing case study above, youcan see how effective it is for PTC to use contentmarketing to grow their business by educatingtheir audience. They were able to grow theirwebsite visitors to 100,000 per month.


Do you want to achieve a similar feat like that ofPTC, even if you don't have a product presently,you can still use content marketing to increaseyour website visitors, build leads and increasesales.

This is where I come in. At Hephzysocial, wecreate actionable, thoroughly researched contentthat will help you achieve your goals.

Get in touch with Hephzysocial today and boostyour website traffic, leads and sales. CLICK HERE NOW

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Content marketing case study : How PTC grew their Traffic from 0 to 100,000 visitors per month...

Small Business & Entrepreneurship

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