Content Marketing Brasil 2014 - Cassio Politi
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Transcript of Content Marketing Brasil 2014 - Cassio Politi
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Content Marketing Brasil 2014 Obrigado pela presença
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Quem vence em content marketing?
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Quem vence em content marketing? Vence quem tem estratégia.
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Fonte: Content Marke6ng Ins6tute / Content Marke6ng World 2014.
Estados Unidos:
Somente 3% das empresas eficazes abrem mão de estratégia.
44% das ineficazes abrem mão de estratégia.
Eficazes acompanham de perto a execução da estratégia
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Táticas mais eficazes Estados Unidos
Fonte: Content Marke6ng Ins6tute / Content Marke6ng World 2014.
Evento presencial
Webinar Vídeo
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Mais métricas
Menos foco em audiência
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Público Conteúdo Tá6cas Resultados
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Público Conteúdo Tá6cas Resultados
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Público Conteúdo Tá6cas Resultados
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